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  • Shelving code in Team Foundation Server (TFS)

    - by Mel
    I'm pretty new at using TFS and I'd like to know how you or your team use the "shelve" function of tfs. We have the following guidelines in using TFS: - perform a "Get Latest" before you check in and try to build/compile - do not check in code that does not compile - at the end of the day, if your work is not complete/partially done, you should "shelve" your pending changes The first two make sense but I don't really get the last one. I asked my mgr and he said that its so he knows that you actually did some work for that day, which does kind of makes sense but still, I'm wondering what other teams use the "shelve" function for?

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  • Getting started with Team Foundation Server

    - by joe
    At work, we recently started using Team Foundation Server to manage our source code, i have no idea how to use this system. I do not know even know how to check source code in and out. Does anyone know of a step-by-step tutorial on how to work with TFS? Just for basic operations e.g. get latest version, upload your changes, etc. I am accessing it from Visual Studio 2010. I also have access to the TFS web interface.

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  • Skeptic in a Scrum Team

    - by Sorantis
    My company has recently switched to an Agile way of working and as a part of it we've started using SCRUM. While I'm very comfortable with it and feel that this way is superior to a traditional one, some of my teammates don't share the same opinion. In fact they are very skeptical about "all that agile stuff", and don't take it seriously. As an example, one of the teammates is always late on the meetings, and doesn't really care about it. The management IMO tries not to notice this (maybe because it's new, and it takes time for the people to get used to it). My question is, how to address this issue while not raising a conflict inside the team?

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  • Team Build Errors when there aren't any

    - by Jonesie
    I have a nightly team build that is reporting errors from the test step but zero errors in the summary. This results in a partial success. I cant see any errors in the full build log but maybe it's just the quantity of warnings?? Anyone got any ideas? Thanks

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  • Best way: restructure an existing Team Foundation Server (TFS) solution

    - by dhh
    In my department we are developing several smaller AddOns for some unified communication server. For versioning and distributed development we use a Team Foundation Server 2012. But: there is only one large TFS solution for all of our applications and libraries: Main Solution Applications App 1 App 2 App 3 Externals Libraries Lib 1 Lib 2 Tools The "Application" path contains all main applications. Those are not depending on each other, but they depend on the Libraries and Externals projects. The "Externals" path contains some external DLLs referenced in our Applications and Libraries. The Libraries path contains commonly used libs (UI templates, Helper classes, etc.). They do not depend on each other and they are referenced in the Libraries and the Tools projects. The Tools path contains some helper programs like setup helpers, update web services, etc. Now, there's some major points why I'd like to change this structure: We can't use server builds. It's uncomfortable to manage TFS scrum management with sprints, impediments, etc. with a solution structure like that. Every developer always has access to all projects in the solution. A complete build lasts too long if one accidentally hits [F6] in Visual Studio... What would you change in this solution? How would you break those projects into smaller Solutions, how should those solutions be structured. My first approach would be, to create one TFS project for each Application, Library and Tool. But how can I ensure that e.g. App 2 always contains the newest version of Lib 1? Do I have to monitor changes on Lib 1 and update App 2 manually as soon as the Lib changes? Or can I somehow force Visual Studio to always use the newest version of an external project somehow?

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  • More productive alone than in a team?

    - by Furry
    If I work alone, I used to be superproductive, if I want to be. Running prototypes within a day, something that you can deploy and use within a few days. Not perfect, but good enough. I also had this experience a few times when working directly with someone else. Everybody could do the whole thing, but it was more fun not to do it alone and also quicker. The right two people can take an admittedly not too large project onto new levels. Now at work we have a seven person team and I do not feel nearly as productive. Not even nearly. Certain stuff needs to be checked against something else, which then needs to also take care of some new requirement, which just came in three days ago. All sorts of stuff, mostly important, but often just a technical debt from long ago or misconception or different vocabulary for the same thing or sometimes just a not too technically thought out great idea from someone who wants to have their say, and so on. Digging down the rabbit hole, I think to myself, I could do larger portions of this work faster alone (and somewhat better, too), but it's not my responsibility (someone else gets paid for that), so by design I should not care. But I do, because certain things go hand in hand (as you may experience it, when you done sideprojects on your own). I know this is something Fred Brooks has written about, but still, what's your strategy for staying as productive as you know you could be in the cubicle? Or did you quit for some related reason; and if so where did you go?

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  • Is rotating the lead developer a good or bad idea?

    - by Renesis
    I work on a team that has been flat organizationally since it's creation several months ago. My manager is non-technical and this means that our whole team is responsible for decision-making. My manager is beginning to realize that there are several benefits to having a lead developer, both for his sake (a single point of contact and single responsible party for tasks) and ours (dispute resolution, organized technical guidance, etc.). Because the team has been flat, one concern is that picking one lead developer may discourage the others. A non-developer suggested to my manager that rotating the lead developer is a possible way to avoid this issue. One developer would be lead one month, another the next, and so on. Is this a good idea? Why or why not? Keep in mind that this means all developers — All developers are good, but not necessarily equally suited to leadership. And if it is not, suppose I am likely the best candidate for lead developer — how do I recommend that we avoid this approach without looking like it's merely for selfish reasons? (In other words, the team is small enough that anyone recommending a single leader is likely to appear to be recommending themselves — especially those who have been part of the team longer.)

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  • Customize Team Build 2010 – Part 16: Specify the relative reference path

    In the series the following parts have been published Part 1: Introduction Part 2: Add arguments and variables Part 3: Use more complex arguments Part 4: Create your own activity Part 5: Increase AssemblyVersion Part 6: Use custom type for an argument Part 7: How is the custom assembly found Part 8: Send information to the build log Part 9: Impersonate activities (run under other credentials) Part 10: Include Version Number in the Build Number Part 11: Speed up opening my build process template Part 12: How to debug my custom activities Part 13: Get control over the Build Output Part 14: Execute a PowerShell script Part 15: Fail a build based on the exit code of a console application Part 16: Specify the relative reference path As I have already blogged about, it is not intuitive how to specify the paths where the build server has to look for references that are stored in Source Control. It is a common practice to store 3rd party libraries in Source Control, so they are available to everyone, everyone uses the same version of the libraries and updating a library can be done centrally. In Team Build 2010 these paths are specified as a parameter for MSBuild. What we will do in this post is building the values for this parameter based on the values in an argument. You are now pretty aware how to customize the build template, so let’s do the modifications in another way. Instead of opening the xaml file in the workflow designer, we open it in the XML editor. You can open it in the XML Editor by either selecting the Open with menu (see the context menu), or by choosing the View code option. To add this functionality we need to: Specify a new argument Add the argument to the metadata Build the absolute paths for the references and add these paths to the MSBuild arguments 1. Specify a new argument Locate at the top of the document the Members (which are the arguments) of the XAML and add the following line <x:Property Name="ReferencePaths" Type="InArgument(s:String[])" /> 2. Add the argument to the metadata Then locate the line <mtbw:ProcessParameterMetadataCollection> and paste the following line <mtbw:ProcessParameterMetadata Category="Misc" Description="The list of reference paths, relative to the root path in the Workspace mapping." DisplayName="Reference paths" ParameterName="ReferencePaths" /> 3. Build the absolute paths for the references and add these paths to the MSBuild arguments Now locate the place where the assignments are done to the variables used in the agent. And add the following lines after the last Assign activity         <Sequence DisplayName="Initialize ReferencePath" sap:VirtualizedContainerService.HintSize="464,428">           <Sequence.Variables>             <Variable x:TypeArguments="x:String" Name="ReferencePathsArgument">               <Variable.Default>                 <Literal x:TypeArguments="x:String" Value="" />               </Variable.Default>             </Variable>           </Sequence.Variables>           <sap:WorkflowViewStateService.ViewState>             <scg:Dictionary x:TypeArguments="x:String, x:Object">               <x:Boolean x:Key="IsExpanded">True</x:Boolean>             </scg:Dictionary>           </sap:WorkflowViewStateService.ViewState>           <ForEach x:TypeArguments="x:String" DisplayName="Iterate through the paths" sap:VirtualizedContainerService.HintSize="287,206" mtbwt:BuildTrackingParticipant.Importance="Low" Values="[ReferencePaths]">             <ActivityAction x:TypeArguments="x:String">               <ActivityAction.Argument>                 <DelegateInArgument x:TypeArguments="x:String" Name="path" />               </ActivityAction.Argument>               <Assign x:TypeArguments="x:String" DisplayName="Build ReferencePath argument" sap:VirtualizedContainerService.HintSize="257,100" mtbwt:BuildTrackingParticipant.Importance="Low"  To="[ReferencePathsArgument]" Value="[If(String.IsNullOrEmpty(ReferencePathsArgument), &quot;&quot;, ReferencePathsArgument + &quot;;&quot;) + IO.Path.Combine(SourcesDirectory, path)]" />             </ActivityAction>           </ForEach>           <Assign DisplayName="Append the reference paths to the MSBuild Arguments" sap:VirtualizedContainerService.HintSize="287,58">             <Assign.To>               <OutArgument x:TypeArguments="x:String">[MSBuildArguments]</OutArgument>             </Assign.To>             <Assign.Value>               <InArgument x:TypeArguments="x:String">[String.Format("{0} /p:ReferencePath=""{1}""", MSBuildArguments, ReferencePathsArgument)]</InArgument>             </Assign.Value>           </Assign>         </Sequence> Now you can use the template to specify the paths relative to SourcesDirectory. You can download the full solution at BuildProcess.zip. It will include the sources of every part and will continue to evolve.

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  • Team Build: The path 'Path' is already mapped in workspace 'workspace' error even after deleting all

    - by Glenn Slaven
    I have this problem when I queue a build. The build dies with the error The path C:\[Path]\Sources is already mapped in workspace [Server Name]. the same as this question. but I've removed all the workspaces on the build agent by running this command: tf workspaces /remove:* and also by deleting the TFS cache folder. I've also restarted the server, but the error keeps happening on each build.

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  • Customize Team Build 2010 – Part 12: How to debug my custom activities

    In the series the following parts have been published Part 1: Introduction Part 2: Add arguments and variables Part 3: Use more complex arguments Part 4: Create your own activity Part 5: Increase AssemblyVersion Part 6: Use custom type for an argument Part 7: How is the custom assembly found Part 8: Send information to the build log Part 9: Impersonate activities (run under other credentials) Part 10: Include Version Number in the Build Number Part 11: Speed up opening my build process template Part 12: How to debug my custom activities Part 13: Get control over the Build Output Part 14: Execute a PowerShell script Part 15: Fail a build based on the exit code of a console application       Developers are “spoilt” persons who expect to be able to have easy debugging experiences for every technique they work with. So they also expect it when developing custom activities for the build process template. This post describes how you can debug your custom activities without having to develop on the build server itself. Remote debugging prerequisites The prerequisite for these steps are to install the Microsoft Visual Studio Remote Debugging Monitor. You can find information how to install this at http://msdn.microsoft.com/en-us/library/bt727f1t.aspx. I chose for the option to run the remote debugger on the build server from a file share. Debugging symbols prerequisites To be able to start the debugging, you need to have the pdb files on the buildserver together with the assembly. The pdb must have been build with Full Debug Info. Steps In my setup I have a development machine and a build server. To setup the remote debugging, I performed the following steps Locate on your development machine the folder C:\Program Files (x86)\Microsoft Visual Studio 10.0\Common7\IDE\Remote Debugger Create a share for the Remote Debugger folder. Make sure that the share (and the folder) has the correct permissions so the user on the build server has access to the share. On the build server go to the shared “Remote Debugger” folder Start msvsmon.exe which is located in the folder that represents the platform of the build server. This will open a winform application like   Go back to your development machine and open the BuildProcess solution. Start the Attach to process command (Ctrl+Alt+P) Type in the Qualifier the name of the build server. In my case the user account that has started the msvsmon is another user then the user on my development machine. In that case you have to type the qualifier in the format that is shown in the Remote Debugging Monitor (in my case LOCAL\Administrator@TFSLAB) and confirm it by pressing <Enter> Since the build service is running with other credentials, check the option “Show processes from all users”. Now the Attach to process dialog shows the TFSBuildServiceHost process Set the breakpoint in the activity you want to debug and kick of a build. Be aware that when you attach to the TFSBuildServiceHost that you debug every single build that is run by this windows service, so make sure you don’t debug the build server that is in production! You can download the full solution at BuildProcess.zip. It will include the sources of every part and will continue to evolve.

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  • Customize Team Build 2010 – Part 13: Get control over the Build Output

    In the series the following parts have been published Part 1: Introduction Part 2: Add arguments and variables Part 3: Use more complex arguments Part 4: Create your own activity Part 5: Increase AssemblyVersion Part 6: Use custom type for an argument Part 7: How is the custom assembly found Part 8: Send information to the build log Part 9: Impersonate activities (run under other credentials) Part 10: Include Version Number in the Build Number Part 11: Speed up opening my build process template Part 12: How to debug my custom activities Part 13: Get control over the Build Output Part 14: Execute a PowerShell script Part 15: Fail a build based on the exit code of a console application     In the part 8, I have explained how you can add informational messages, warnings or errors to the build output. If you want to integrate with other lines of text to the build output, you need to do more. This post will show you how you can add extra steps, additional information and hyperlinks to the build output. Add an hyperlink to the end of the build output Lets start with a simple example of how you can adjust the build output. In this case we are going to add at the end of the build output an hyperlink where a user can click on to for example start the deployment to the test environment. In part 4 you can find information how you can create a custom activity To add information to the build output, you need the BuildDetail. This value is a variable in your xaml and is thus easily transferable to you custom activity. Besides the BuildDetail the user has also to specify the text and the url that has to be added to the end of the build output. The following code segment shows you how you can achieve this.     [BuildActivity(HostEnvironmentOption.All)]    public sealed class AddHyperlinkToBuildOutput : CodeActivity    {        [RequiredArgument]        public InArgument<IBuildDetail> BuildDetail { get; set; }         [RequiredArgument]        public InArgument<string> DisplayText { get; set; }         [RequiredArgument]        public InArgument<string> Url { get; set; }         protected override void Execute(CodeActivityContext context)        {            // Obtain the runtime value of the input arguments                        IBuildDetail buildDetail = context.GetValue(this.BuildDetail);            string displayText = context.GetValue(this.DisplayText);            string url = context.GetValue(this.Url);             // Add the hyperlink            buildDetail.Information.AddExternalLink(displayText, new Uri(url));            buildDetail.Information.Save();        }    } If you add this activity to somewhere in your build process template (within the scope Run on Agent), you will get the following build output Add an line of text to the build output The next challenge is to add this kind of output not only to the end of the build output but at the step that is currently executing. To be able to do this, you need the current node in the build output. The following code shows you how you can achieve this. First you need to get the current activity tracking, which you can get with the following line of code             IActivityTracking currentTracking = context.GetExtension<IBuildLoggingExtension>().GetActivityTracking(context); Then you can create a new node and set its type to Activity Tracking Node (so copy it from the current node) and do nice things with the node.             IBuildInformationNode childNode = currentTracking.Node.Children.CreateNode();            childNode.Type = currentTracking.Node.Type;            childNode.Fields.Add("DisplayText", "This text is displayed."); You can also add a build step to display progress             IBuildStep buildStep = childNode.Children.AddBuildStep("Custom Build Step", "This is my custom build step");            buildStep.FinishTime = DateTime.Now.AddSeconds(10);            buildStep.Status = BuildStepStatus.Succeeded; Or you can add an hyperlink to the node             childNode.Children.AddExternalLink("My link", new Uri(http://www.ewaldhofman.nl)); When you combine this together you get the following result in the build output     You can download the full solution at BuildProcess.zip. It will include the sources of every part and will continue to evolve.

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  • Get to Know the ‘Real’ Pyro [Humorous Team Fortress 2 Video]

    - by Asian Angel
    People sometimes wonder just what is going through Pyro’s head when he is spreading mayhem and destruction. If you are one of them, then here is your chance to see things from Pyro’s ‘unique’ point-of-view! Meet the Pyro [via Dorkly] How to Use an Xbox 360 Controller On Your Windows PC Download the Official How-To Geek Trivia App for Windows 8 How to Banish Duplicate Photos with VisiPic

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  • Splitting up revenue among development team members on Apple's app store

    - by itaiferber
    A friend and I have started developing an app to put on Apple's app store. Development is going fine, but thinking ahead, we're trying to come up with an easy way to share any revenue coming from our efforts. The app store allows you to deposit your revenue into a single bank account, but there's no easy way to split revenue among several people. How do (small) dev teams split up revenue on their products, on, and off the app store? As far as I can tell, banks don't offer an easy way to automatically split the balance on an account 50-50 (or any other percentage, for that matter), especially on a regular basis. So how do teams deal with this? We're not incorporated, and we don't have an official business set up. We're considering depositing all the money into one of our accounts and manually transferring half the money to the other person, but this isn't sustainable over long periods of time. Is there a low-cost, sustainable, automatic process for handling these finances?

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  • What to do when opensource project starts to tear apart? (or a manager tries to write code and than shouts at the team)

    - by Kabumbus
    Imagine there is an open source cross-platform project on Google code. It has lots of revisions (1000). It concentrates in itself lots technological stuff - rare stuff - it mixes top tech. It contains server, and more than one client. The project was created by a well-connected team of developers (friends) and a manager that was sponsoring project at its start up during its first few months (project now is more than a year old-sponsoring oss project is a big good deal- also gave the idea of project to developers). The project was growing in complexity and effort reqiered to continue development. Once upon a time a manager - team leader started trying to write code (he was a programmer in some other projects - not the best, but he felt like he was one). He started because one of the developers suggested an idea at the team meeting and he felt he just needed to do it on his own. He failed, and he told the dev team about it. The dev team did what he failed to do in a few days. After that, the manager feels that team codes with out him perfectly and gets the job done in short time. He felt sorry and lost and he started to crash like an old bad PC. Firstly, he started to scream (in forms of messages not in voice) he tried to tell developers that what they were doing was a bad, not-needed thing - developers kindly told him that his "beginnings" were not compilable while dev team product worked as needed. He told the developers that all work they do should be firstly discussed with him. Here is the part where we need to mention that all team members are "project owners" and logically have equal rights. The team leader suggested to the developers these options: change their dev process to go through him, or be moved from project owners to contributers. So what are our options as developers? What arguments we can provide to the team leader/manager for him to calm down? Is it possible to save the project or is it better to fork out now? An important issue is that lately we had no active ticket system, and I personally think that this was the reason the mess appeared. So... any ideas?

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  • How to become a good team player?

    - by Nick
    I've been programming (obsessively) since I was 12. I am fairly knowledgeable across the spectrum of languages out there, from assembly, to C++, to Javascript, to Haskell, Lisp, and Qi. But all of my projects have been by myself. I got my degree in chemical engineering, not CS or computer engineering, but for the first time this fall I'll be working on a large programming project with other people, and I have no clue how to prepare. I've been using Windows all of my life, but this project is going to be very unix-y, so I purchased a Mac recently in the hopes of familiarizing myself with the environment. I was fortunate to participate in a hackathon with some friends this past year -- both CS majors -- and excitingly enough, we won. But I realized as I worked with them that their workflow was very different from mine. They used Git for version control. I had never used it at the time, but I've since learned all that I can about it. They also used a lot of frameworks and libraries. I had to learn what Rails was pretty much overnight for the hackathon (on the other hand, they didn't know what lexical scoping or closures were). All of our code worked well, but they didn't understand mine, and I didn't understand theirs. I hear references to things that real programmers do on a daily basis -- unit testing, code reviews, but I only have the vaguest sense of what these are. I normally don't have many bugs in my little projects, so I have never needed a bug tracking system or tests for them. And the last thing is that it takes me a long time to understand other people's code. Variable naming conventions (that vary with each new language) are difficult (__mzkwpSomRidicAbbrev), and I find the loose coupling difficult. That's not to say I don't loosely couple things -- I think I'm quite good at it for my own work, but when I download something like the Linux kernel or the Chromium source code to look at it, I spend hours trying to figure out how all of these oddly named directories and files connect. It's a programming sin to reinvent the wheel, but I often find it's just quicker to write up the functionality myself than to spend hours dissecting some library. Obviously, people who do this for a living don't have these problems, and I'll need to get to that point myself. Question: What are some steps that I can take to begin "integrating" with everyone else? Thanks!

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  • How to make transition from one-man to small team successfull

    - by si2w
    I have started a big project 1 1/2 ago. It's time to have some help to face the future challenges. Actually I'm the engineer, the architect, the dba, the sysadmin etc... The transistion is not so simple and it's difficult to find the good person. When we will find this person, what's the best ways to manage him/her to give enough freedom to be happy and productive but have a clean, fast, reuseable, working, ... code ? Is there good books you advice ? Thanks !

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  • Where to draw the line between front end and back end

    - by Twincascos
    I was recently contracted to develop a smarty theme for an automated SOHO phone answering service. The team who had built the backend wouldn't allow me access to any of the back end nor tell me anything about it, their smarty set up, smarty plugins, data base interface api, server set-up, nothing. Nor could I have access to the server nor a beta domain, basically zero co-operation. So I set up a local server with Smarty and built the template based on what I guessed would be their best practice, commented my code like crazy, wrote all the needed javascript, css, and template files. Then I sent them packaged to the backend team and hoped for the best. With half of a project team failing to cooperate or even communicate I am now concerned that they may reply saying that everything is wrong and they may refuse to implement the new front end. I'm curious to know if others encounter this type of situation and what you may have done to protect yourselves.

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  • Podcast Show Notes: The Fusion Middleware A-Team and the Chronicles of Architecture

    - by Bob Rhubart
    If you pay any attention at all to the Oracle blogosphere you’ve probably seen one of several blogs published by members of a group known as the Oracle Fusion Middleware A-Team. A new blog, The Oracle A-Team Chronicles, was recently launched that combines all of those separate A-Team blogs in one. In this program you’ll meet some of the people behind the A-team and the creation of that new blog. The Conversation Listen to Part 1: Background on the A-Team - When was it formed? What is it’s mission? 54) What are some of the most common challenges A-Team architects encounter in the field? Listen to Part 2 (July 3): The panel discusses the trends - big data, mobile, social, etc - that are having the biggest impact in the field. Listen to Part 3 (July 10): The panelists discuss the analysts, journalists, and other resources they rely on to stay ahead of the curve as the technology evolves, and reveal the last article or blog post they shared with other A-team members. The Panelists Jennifer Briscoe: Senior Director, Oracle Fusion Middleware A-Team Clifford Musante: Lead Architect, Application Integration Architecture A-Team, webmaster of the A-Team Chronicles Mikael Ottosson: Vice President, Oracle Fusion Apps and Fusion Middleware A-Team and Cloud Applications Group Pardha Reddy: Senior director of Oracle Identity Management and a member of the Oracle Fusion Middleware A-team Coming Soon Data Warehousing and Oracle Data Integrator: Guest producer and Oracle ACE Director Gurcan Orhan selected the topic and panelists for this program, which also features Uli Bethke, Michael Rainey, and Oracle ACE Cameron Lackpour. Java and Oracle ADF Mobile: An impromptu roundtable discussion featuring QCon New York 2013 session speakers Doug Clarke, Frederic Desbiens, Stephen Chin, and Reza Rahman. Stay tuned:

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  • L'apprentissage continu serait l'élément clé du succès des méthodes agiles, selon une fondatrice d'Agile Leadership Network

    L'apprentissage continu serait l'élément clé du succès des méthodes agiles ! selon la cofondatrice d'Agile Leadership NetworkAh ce cher jeunot d'Agile, il n'en finit pas de faire parler de lui et une chose est sûre, chacun y va avec sa propre vision. Pour certains, il se résume à flexibilité, pour d'autres, il serait discipliné ou bien encore adaptatif.Toutefois, ne serait-il pas caractérisé en premier lieu par l'apprentissage continu ? C'est ce que note Pollyanna Pixton, présidente d'Evolutionary...

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  • Is rotating the lead developer a good or bad idea?

    - by NickC
    I work on a team that has been flat organizationally since it's creation several months ago. My manager is non-technical and this means that our whole team is responsible for decision-making. My manager is beginning to realize that there are several benefits to having a lead developer, both for his sake (a single point of contact and single responsible party for tasks) and ours (dispute resolution, organized technical guidance, etc.). Because the team has been flat, one concern is that picking one lead developer may discourage the others. A non-developer suggested to my manager that rotating the lead developer is a possible way to avoid this issue. One developer would be lead one month, another the next, and so on. Is this a good idea? Why or why not? Keep in mind that this means all developers — All developers are good, but not necessarily equally suited to leadership. And if it is not, how do I recommend that we avoid this approach without seeming like it's merely for selfish reasons?

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  • Oracle at The Forrester Customer Intelligence and Marketing Leadership Forums

    - by Christie Flanagan
    The Forrester Customer Intelligence Forum and the Forrester Marketing Leadership Forums will soon be here.  This year’s events will be co-located on April 18-19 at the J.W. Marriott at the L.A. Live entertainment complex in downtown Los Angeles.  Last year’s Marketing Forum was quite memorable for me.  You see, while Forrester analysts and business marketers were busy mingling over at the Marriott, another marketing powerhouse was taking up residence a few feet away at The Staples Center.  That’s right folks. Lada Gaga was coming to town.  And, as I came to learn, it made perfect sense for Lady Gaga and her legions of fans to be sharing a small patch of downtown L.A. with marketing leaders from all over the world.  After all, whether you like Lady Gaga or not, what pop star in recent memory has done more to build herself into a brand and to create an engaging, social and interactive customer experience for her Little Monsters?  While Lady Gaga won’t be back in town for this year’s Forrester events, there are still plenty of compelling reasons to make the trip out to Los Angeles.   The theme for The Forrester Customer Intelligence and Marketing Leadership Forums this year is “From Cool To Critical: Creating Engagement In The Age Of The Customer” and will tackle the important questions about how marketers can survive and thrive in the age of the empowered customer: •    How can you assess consumer uptake of new innovations?•    How do you build deep customer knowledge to drive competitive advantage?•    How do you drive deep, personalized customer engagement?•    What is more valuable — eyeballs or engagement?•    How do business customers engage in new media types?•    How can you tie social data to corporate data?•    Who should lead the movement to customer obsession?•    How should you shift your planning and measurement approaches to accommodate more data and a higher signal-to-noise ratio?•    What role does technology play in customizing and synchronizing marketing efforts across channels?As a platinum sponsor of the event, there will be a numbers of ways to interact with Oracle while you’re attending the Forums.  Here are some of the highlights:Oracle Speaking SessionThursday, April 19, 9:15am – 9:55amMaximize Customer Engagement and Retention with Integrated Marketing & LoyaltyMelissa Boxer, Vice President, Oracle CRM Marketing & LoyaltyCustomers expect to interact with your company, brand and products in more ways than ever before.   New devices and channels, such as mobile, social and web, are creating radical shifts in the customer buying process and the ways your company can reach and communicate with existing and potential customers. While Marketing's objectives (attract, convert, retain) remain fundamentally the same, your approach and tools must adapt quickly to succeed in this more complex, cross-channel world. Hear how leading brands are using Oracle's integrated marketing and loyalty solutions to maximize customer engagement and retention through better planning, execution, and measurement of synchronized cross-channel marketing initiatives.Solution ShowcaseWednesday, April 1810:20am – 11:50am 12:30pm – 1:30pm2:55pm – 3:40pmThursday, April 199:55am – 10:40am12:00pm – 1:00pmSolution Showcase & Networking ReceptionWednesday, April 185:10pm – 6:20pmBe sure to follow the #webcenter hashtag for updates on these events.  And for a more considered perspective on what Lady Gaga can teach businesses about branding and customer experience, check out Denise Lee Yohn’s post, Lessons from Lady Gaga from the Brand as Business Bites blog.

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  • Teamwork 101 for the solo newbie

    - by clankercrusher
    Forgive my newbishness but I have a question to ask about teamwork...mainly because I stink at it. Most of my projects up until this point have been solo so I have a very limited experience with teamwork. I did make graphics for a game that was being developed by several people, but that was completely different than programming with several different people. Right now I'm working with someone else on an indie MMO along with a few other team members. I've already made some pretty stupid mistakes, (like rewriting EVERYTHING) so I have two questions for you guys: 1) What are some of the most common mistakes that people make in a team environment and how can they be avoided? 2) How can the structure of your program be altered to allow for multiple teams members to work on different parts of the program at the same time? P.S. Is this the right stack exchange site for this type of question? (if not, where does it go? Thanks)

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