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  • Oracle Database 12c: Partner Material

    - by Thanos Terentes Printzios
    Oracle Database 12c offers the latest innovation from Oracle Database Server Technologies with a new Multitenant Architecture, which can help accelerate database consolidation and Cloud projects. The primary resource for Partners on Database 12c is of course the Oracle Database 12c Knowledge Zone where you can get up to speed on the latest Database 12c enhancements so you can sell, implement and support this. Resources and material on Oracle Database 12c can be found all around Oracle.com, but even hidden in AR posters like the one on the left. Here are some additional resources for you Oracle Database 12c: Interactive Quick Reference is a multimedia tool for various terms and concepts used in the Oracle Database 12c release. This reference was built as a multimedia web page which provides descriptions of the database architectural components, and references to relevant documentation. Overall, is a nice little tool which may help you quickly to find a view you are searching for or to get more information about background processes in Oracle Database 12c. Use this tool to find valuable information for any complex concept or product in an intuitive and useful manner. Oracle Database 12c Learning Library contains several technical traininings (2-day DBA, Multitenant Architecture, etc) but also Videos/Demos, Learning Paths by Role and a lot more. Get ready and become an Oracle Database 12c Specialized Partner with the Oracle Database 12c Specialization for Partners. Review the Specialization Criteria, your company status and apply for an Oracle Database 12c Specialization. Access our OPN training repository to get prepared for the exams. "Oracle Database 12c: Plug into the Cloud!"  Marketing Kit includes a great selection of assets to help Oracle partners in their marketing activities to promote solutions that leverage all the new features of Oracle Database 12c. In the package you will find assets (templates, invitation texts, presentations, telemarketing script,...) to be used for your demand generation activities; a full set of presentations with the value propositions for customers; and Sales Enablement and Sales Support material. Review here and start planning your marketing activities around Database 12c. Oracle Database 12c Quick Reference Guide (PDF) and Oracle Database 12c – Partner FAQ (PDF) Partners that need further assistance with Database 12c can always contact us at partner.imc-AT-beehiveonline.oracle-DOT-com or locally address one the Oracle ECEMEA Partner Hubs for assistance.

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  • Inside Red Gate - Divisions

    - by Simon Cooper
    When I joined Red Gate back in 2007, there were around 80 people in the company. Now, around 3 years later, it's grown to more than 200. It's a constant battle against Dunbar's number; the maximum number of people you can keep track of in a social group, to try and maintain that 'small company' feel that attracted myself and so many others to apply in the first place. There are several strategies the company's developed over the years to try and mitigate the effects of Dunbar's number. One of the main ones has been divisionalisation. Divisions The first division, .NET, appeared around the same time that I started in 2007. This combined the development, sales, marketing and management of the .NET tools (then, ANTS Profiler v3) into a separate section of the office. The idea was to increase the cohesion and communication between the different people involved in the entire lifecycle of the tools; from initial product development, through to marketing, then to customer support, who would feed back to the development team. This was such a success that the other development teams were re-worked around this model in 2009. Nowadays there are 4 divisions - SQL Tools, DBA, .NET, and New Business. Along the way there have been various tweaks to the details - the sales teams have been merged into the divisions, marketing and product support have been (mostly) centralised - but the same basic model remains. So, how has this helped? As Red Gate has continued to grow over the years, divisionalisation has turned Red Gate from a monolithic software company into what one person described as a 'federation of small businesses'. Each division is free to structure itself as it sees fit, it's free to decide what to concentrate development work on, organise its own newsletters and webinars, decide its own release schedule. Each division is its own small business. In terms of numbers, the size of each division varies from 20 people (.NET) to 52 (SQL Tools); well below Dunbar's number. From a developer's perspective, this means organisational structure is very flat & wide - there's only 2 layers between myself and the CEOs (not that it matters much; everyone can go and have a chat to Neil or Simon, or anyone else inbetween, whenever they want. Provided you can catch them at their desk!). As Red Gate grows, and expands into new areas, new divisions will be created as needed, old ones merged or disbanded, but the division structure will help to maintain that small-company feel that keeps Red Gate working as it does.

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  • Greetings!!!!

    - by [email protected]
    Greetings everyone!If you're reading this, hopefully it's because you have been following our series of webcasts on Oracle 11gR2 that we've been hosting on Wordpress. If you found us some other way, well that's even better - the more the merrier as they say.In either case, welcome to our new blog!!! Over the next few days, Ill move the old posts from wordpress to here its all in the one location.Right! Who are we? The authors of this blog are the ANZ Inside Consulting Team.Currently, this is made of of:Tom JurcicYasin MohammedAndrew ClarkeRene Poels and me - Alex BlythBasically, our role in Oracle is to help users of our technologies get the most of their existing investments as well as what's new, old, blue, what have you...Ideally, this is all going to be technical in nature and not of a marketing nature (we'll leave the marketing up to others).For now, there's obviously not much here. But that won't last too long. In the mean time, those who are interested can find replays and slides of our previous webcasts on the "Oracle 11g Webcasts" page.Till next timeAlex

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  • Forrester- The Right Customer Experience Strategy

    - by Divya Malik
    I am blogging from a warm, sunny NYC today. We are here, sponsoring and attending Forrester's Customer Experience Forum 2011. Customer Experience Management has been a key area of focus for us in CRM. Our VP of CRM and eCommerce Product Marketing Kirk Mosher will be the first presenter of the Day (Tuesday morning at 7.30 am) with a breakfast session titled "Winning With A Superior Cross-Channel Customer Experience" . We are also showcasing some exciting new demos across our CRM and Commerce product lines in the areas of Integrated Sales and Marketing, Multi-Channel Commerce and Integrated Outlook and Mobile solutions on the demo floor. For those of you who are attending, do stop by, and see the latest in CRM innovations from Oracle, and talk to some experienced sales consultants. You can find more information about Oracle's CRM solutions here.  

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  • Keyword Research - Introducing Keyword Research

    What is keyword research? Let us start by saying that keywords are the words and phrases that people type into search engine search boxes to get information to solve their problems or to find out information about their interests. Keyword research is the art of finding out what these keywords are so that you can optimize your marketing or websites for them to get some of the search traffic from these search engines. The better your keyword research is the better as you can optimize your website or marketing to find those hungry buyers for your products and/or services.

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  • Customer Experience Online Forum

    - by Christie Flanagan
    Missed Oracle’s Customer Experience Online Forum?  Don’t worry. You can still catch the sessions at your convenience. Watch the Customer Experience Online Forum on demand to hear from Bruce Tempkin, a leading expert in customer experience, as well as other thought leaders and they delve into topics such as the ROI of customer experience and strategies for winning over customers.  Simply register to gain access to these sessions and more: The Customer Experience RevolutionCustomer experience has become the most important and defensible differentiator for your business. The customer experience is a journey that transcends all customer touchpoints and stages of the customer lifecycle. Discover where you are in the journey, identify how to begin optimizing the experience you deliver your customers, and join the Revolution.The ROI of Customer ExperienceBruce Temkin, Customer Experience Transformist & Managing Partner, Temkin GroupResearch of US and UK customers demonstrates a high correlation between a positive customer experience and loyalty. A successful customer interaction increases the willingness to buy more and to recommend your company. US companies can gain $380 million over three years by providing an optimized customer experience. This session will help companies determine the business impact that customer experience has on their specific business. Integrating Marketing and Loyalty to Deliver Great Customer ExperiencesNew devices and channels, such as mobile, social and web, are creating radical shifts in the customer buying process and the ways your company can reach and communicate with existing and potential customers. Learn how leading brands are using Oracle's marketing solutions to harness big data and better understand their customers, extend their marketing reach into social channels, and retain their high value customers through more rewarding customer experience.Where to Start Your Organization's RevolutionThe process of crafting a great customer experience starts with understanding customers and their goals. This session helps you to begin mapping a sound customer experience strategy, describing the intended experience and kinds of processes that create differentiation. The ROI of Customer Experience: A Tempkin Group Insight Report Did you know that customer experience leaders have more than a 16 percentage point advantage over customer experience laggards in consumers’ willingness to buy more, their reluctance to switch business away, and their likelihood to recommend? Did you know that even a modest increase in customer experience can translate into millions of dollars gained? Learn more about the ROI of customer experience in this free report.

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  • The Modern Marketer’s Guide to Connected Customer Journeys

    - by Richard Lefebvre
    By Amanda Batista on Thursday, August 14, 2014 in Marketing Efficiency Organizations are striving to deliver consistent experiences but very few feel they are there yet. It’s a simple consideration for marketers, really. Not only does industry data continue to support that customers demand personalized experiences when engaging with brands, but if you think about your own consumer driven shopping experiences, you, too, expect that stellar experience at every touch point. And when you don’t get it, that brand has potentially alienated the experience, as well as their shot at engaging with you in more meaningful ways. Oracle Marketing Cloud partnered with marketingfinder.co.uk to conduct a survey exploring how marketers are adapting to this new age of the customer and the challenges they face. Less than half (40%) of marketers in the study were able to track the customer journey across channels. These findings, as well as other data points showcasing marketers’ challenges, are explored in our latest eBook, “The Modern Marketer's Guide to Connected Customer Journeys.” Read the entire article and order your copy of the full report here

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  • Oracle allo SMAU 2012 - La strategia CRM e l’approccio alla Customer Experience: perchè le aziende devono servire diversamente i propri clienti.

    - by Silvia Valgoi
    Lo scorso 18 Ottobre Oracle è stata presente all'edizione milanese di SMAU 2012 all'interno della Apps & Cloud Arena. Invitata da AISM (Associazione italiana marketing) Oracle  ha avuto l’opportunità di partecipare attivamente con un intervento all’interno dell’area tematica “Gestire efficacemente i propri clienti attraverso le applicazioni di Customer Relationship Management”. Le molte persone presenti hanno potuto ascoltare dove, secondo Oracle, si genera reale differenziazione del brand – al di là dei processi ormai consolidati di marketing , vendita e servizio al cliente – e dove si posiziona il nuovo valore per il business. Se non hai potuto partecipare guarda qui la presentazione di Oracle. Per maggiori informazioni: Silvia Valgoi

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  • Innovare e creare valore si può ancora fare?

    - by Silvia Valgoi
    In un momento in cui parole come social networking, Web 2.0, e-commerce, mobilità e multicanalità, cloud computing sono sulla bocca di tutti abbiamo deciso di fermare questo turbinio di bla, bla, bla e prenderci del tempo per condividerne con voi significati ed opportunità. Questi sono gli obiettivi del Sales & Marketing Summit che si terrà il prossimo 28 marzo 2012: Conoscere in anteprima Oracle Fusion CRM, la soluzione di nuova generazione per migliorare e incrementare l'efficacia dei processi di Vendita e Marketing. Scoprire come costruire i processi più innovativi di Customer Experience. Incontrare i nostri esperti e sperimentare le nuove soluzioni di Oracle grazie alle Sessioni Interattive dedicate a Fusion CRM e alla Customer Experience. Confrontarti e condividere idee per innovare   Ti aspettiamo!

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  • More Collateral to drive Remarketer Activity

    - by martin.morganti(at)oracle.com
    Over the last few months we have added a range of marketing materials to the Remarketer Level pages including an extensive set of Marketing Kits to support the Solution Kits previously available. As part of the continuing program, we have just added some additional training for Remarketers at no cost. In addition to the Oracle 1-Click Technology Products Guided Learning Path which explains about the program and how to position the products, we have added Oracle Database 11g 1-Click Technology Sales Guided Learning Path. This Learning path allows Remarketers to get access to more detailed training on the Oracle 11G database and so develop their understanding of the opportunities they could be benefiting from today, by reselling the 1-click products. This is in direct response to requests to make more training available to the Remarketers, so take the opportunity to let your Remarketer customers and prospects know about this additional training and how they can Jump Start a resell business with Oracle today with No Fees, No Barriers and No Excuses.

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  • Oracle WebCenter Quiz

    - by Michael Snow
    Quiz: How many of the following business necessities can you accomplish with Oracle WebCenter? a) Employee On-boarding b) Policies & Procedures c) Regulatory Compliance d) Sales Enablement Dashboards e) Secure Deal Collaboration f) Document & IP Management g) Accounts Payable h) Records Management i) Claims Processing j) Marketing and Brand Management k) Call Center & HelpDesk l) Contract Management m) Collaborative Content Contribution and Sharing Environment n) Enterprise Application, Desktop and Office integration o) Share Content Across Intranet And Extranets p) Combine Content In Composite Applications q) Subject Matter Expert Location r) Personalize Recommendations of Spaces, Documents, Wikis, Blogs, and Topics s) Collaborative Community Websites t) Marketing Driven Websites u) Strategic Web Experience Management v) Online Engagement Optimization w) Create Targeted Online Experiences x) Manage Interactive Social Experiences y) Optimize Multi-Channel Customer Experiences z) End-User Personalization & Syndication aa) ALL OF THE ABOVE!!!  (HINT: CHOOSE THIS ONE!!) bb) NONE OF THE ABOVE Learn More - Join us for a Webcast   Do More with Oracle WebCenter – Expand Beyond Content Management

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  • 11/15 Webinar: How Top High Tech Companies Grow Channel Revenue and ROMI

    - by Charles Knapp
    See the results of recent Aberdeen research on best practices in sales and marketing effectiveness. Discover how top performing high tech companies manage and use enterprise customer data, measure marketing spend effectiveness, and support internal and channel sales throughout their customer lifecycle -- messaging to leads, selling to prospects, and serving customers. Our speakers will be: Peter Ostrow, Research Director - Sales Effectiveness, Aberdeen Group David Lasher, Global Business Services Partner, IBM Jonathan Oomrigar, Vice President, Global High Technology Business Unit, Oracle Reserve your place now! This global webinar is on Tuesday, November 15, 10-11 am PST / 1-2 pm EST / 6-7 GMT / 7-8 CET

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  • 6 Ways to Modernize Your Customer Experience

    - by Mike Stiles
    If customers have changed, if the way they research and shop have changed, if their expectations have changed, if their ability to act on dissatisfaction has changed, but your customer experience has NOT changed, what was once “good enough” may now be crippling. Well, the customer has changed, and why wouldn’t they? You’ve probably changed too in your role as consumer. There’s more info available, it’s easier to get, there’s more choice, you’re more mobile, you’re more connected, it’s easier to buy, and yes, it’s easier to switch brands if experiences don’t meet your now higher expectations. Thanks to technological advances, we as marketers can increasingly work borderline miracles. But if we’re still not adamantly adopting customer centricity, and if we aren’t making the customer experience paramount amongst business goals, the tech is wasted. A far more modern customer experience is called for. Here are 6 ways to get there: 1. Modern Marketing: Marketing data is aggregated and targeted to the right customers, who are getting personal, relevant communications. In return, you’re getting insight that finally properly attributes revenue to your marketing efforts. 2. Modern Selling: Demand is being driven across all channels with modern selling tools. Productivity is up thanks to coordinated communication and selling, and performance is ever optimized using powerful analytics. 3. Modern CPQ: You’re cross-selling and upselling more effectively since reps and channel partners have been empowered with the ability to quickly, automatically generate 100% accurate, customer-friendly quotes complete with price controls and automated approvals. 4. Modern Commerce: You’re leveraging data and delivering personalized, targeted digital experiences to everyone. You’re attracting more visitors, and you’re able to scale and keep up with the market and control the experience. 5. Modern Service: You’re better serving your customers by making it easier for them to engage with your brand, plus you’re lowering your costs by increasing agent and tech support efficiencies. 6. Modern Social: You’re getting faster, deeper, more accurate insights from social and turning content around faster, which then goes out to the right people at the right time in the right place. You’ve also gotten proactive in your service, and customers love that. For far too many brands, the buying journey of Need, Research, Select, Buy, Use, Recommend across the multiple connect points of Social, Mobile, Store, Call Center, Site, Ecommerce is a disconnected mess. Oracle’s approach to CX is to connect every interaction your customer has with your brand, avoiding the revenue losses lousy customer experiences bring. How important is the experience to customers? 94% are willing to pay more of their hard-earned money to have better ones, while a meager 1% say they get the good, consistent experiences they expect. Brands, your words aren’t as loud anymore, so your actions as they relate to customer experience are going to have to do the talking. @mikestiles @oraclesocialPhoto: Julien Tromeur, freeimages.com

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  • SPARC Go To Market Webinar am 21. Juni

    - by A&C Redaktion
    Hiermit möchten wir Sie herzlich zum weltweiten SPARC Go To Market Webinar am 21. Juni, 17:00 Uhr CET einladen. Unser Sprecher, Bud Koch, Senior Principal Product Marketing Director, wird Ihnen in diesem Online-Event einen Überblick über das SPARC / T4 Marketing geben. Er stellt dabei die aktuelle Materialien vor und zeigt Ihnen, was im Fiskaljahr 2013 geplant ist. So bekommen Sie einen Einblick und die richtige Vertriebsunterstützung. Weitere Informationen zum Webinar finden Sie hier. Wir bitten Sie, sich schon ein paar Minuten vorher einzuwählen, damit das Webinar pünktlich beginnen kann. Sollten Sie nicht live dabei sein können, wird es im Anschluss eine Aufzeichnung geben, die wir hier im Blog teilen werden.

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  • The convergence of Risk and Performance Management

    Historically, the market has viewed Enterprise Performance Management (EPM) and Governance, Risk and Compliance (GRC) as separate processes and solutions. But these two worlds are coming together – in fact industry analyst firms such as AMR Research believe that by the end of 2009, risk management will be part of every EPM discussion. Tune into this conversation with John O'Rourke, VP of Product Marketing for Oracle Enterprise Performance Management Solutions, and Karen dela Torre, Senior Director of Product Marketing for Financial Applications to learn how EPM and GRC are converging, what the integration points are, and what Oracle is doing to help customers perform more effective risk and performance management.

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  • WebLogic Partner Community Newsletter June 2012

    - by JuergenKress
    Dear WebLogic partner community member Happy New fiscal Year FY13 - thanks for the FY12 middleware business! Our WebLogic Partner Community grew very fast to 800+ members! To continue our joint successful business in the new fiscal year our top priorities in FY13 are: Become trained:the next opportunity are the summer camps in Lisbon & Munich or our on-demand training WebLogic 12c & ExaLogic & ADF see our detailed training calendar below. Run your marketing & sales campaign: sales kits, marketing kits, solution catalog add your services to oracle.com, add your events to oracle.com and advertisement Get recognized: OFM awards, partner excellence awards & references & plaques Become Specialized: All of the above makes the Oracle WebLogic 12c & ExaLogic & ADF Specialization! Make sure you get your Specialization benefits! Topics: Key product focus areas will be: ias to WebLogic & ExaLogic, ADF mobile and Oracle Java Cloud platform. Get a sneak preview of our FY13 sales plays (Oracle and Partner confidential) If you can not attend our Summer Camps and our WebLogic 12c Bootcamps please register for the on-demand Oracle WebLogic Server 12c Sales Boot Camp & Oracle WebLogic Server 12c PreSales Boot Camp and the WebLogic Server: Diagnosing Performance Webcast From June 1st 2012 ExaLogic Specialization is mandatory for re-sell! To support you with your opportunities we published the ExaLogic Kit & Cloud Application Foundation kit which includes sales ppt presentations and technical details! We are also highly interested to run a joint iAS to WebLogic upgrade marketing campaign! See you in Lisbon! Jürgen Kress Oracle WebLogic Partner Adoption EMEA To read the newsletter please visit http://tinyurl.com/WebLogicnewsJunea2012 (OPN Account required) To become a member of the WebLogic Partner Community please register at http://www.oracle.com/partners/goto/wls-emea ( OPN account required). If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Mix Forum Wiki Technorati Tags: WebLogic Community newsletter,WebLogic,WebLogic Community,OPN,Oracle,Jürgen Kress,WebLogic 12c,Fusion Middleware Innovation Awards 2012,SPCEjEnterprise 2012 Benchmark,WebLogic Benchmark Sun,Java training,WebLogic advisor webcast

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  • The Convergence of Risk and Performance Management

    Historically, the market has viewed Enterprise Performance Management (EPM) and Governance, Risk and Compliance (GRC) as separate processes and solutions. But these two worlds are coming together-in fact industry analyst firms such as AMR Research believe that by the end of 2009, risk management will be part of every EPM discussion. Tune into this conversation with John O'Rourke, VP of Product Marketing for Oracle Enterprise Performance Management Solutions, and Karen dela Torre, Senior Director of Product Marketing for Financial Applications to learn how EPM and GRC are converging, what the integration points are, and what Oracle is doing to help customers perform more effective risk and performance management.

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  • Webcast su Fusion CRM – il primo appuntamento è adesso on demand!

    - by Silvia Valgoi
    Se non hai potuto seguire il webcast su Fusion CRM (in italiano!) o se lo vuoi rivedere, ecco qui il link. Il webcast rappresenta il primo appuntamento dedicato ad approfondire le novità di Fusion CRM, il nuovo standard per gestire Vendite e Marketing e per scoprire in che modo una revisione dei processi commerciali possa garantire produttività del team di vendita ed una efficace integrazione con i processi di marketing. Il prossimo appuntamento è per il 3 luglio sempre alle 12:00. In quell’occasione ci si focalizzerà più su un modulo specifico di Fusion CRM: Oracle Fusion Territory Management che rappresenta la più completa soluzione per la gestiore dei territori e delle aree. Registrati qui. Non perdere l’ultimo appuntamento prima delle vacanze!

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