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  • Oracle???????????47??????????

    - by user758881
    Oracle???2014?5?31???,??????,40?Oracle???????47????Oracle??? Oracle Accelerate ????? ?Oracle 2014?????????47???????????????????????Oracle????,??Oracle Financials Cloud, Oracle Sales Cloud ? Oracle Service Cloud –???? Oracle CX Cloud, ?? Oracle Human Capital Management (HCM) Cloud. ???Oracle Accelerate??????????????????? ???????????????????, ??, ???, ??, ??, ???????????????????,????????????????? ???????????????????????????????,Oracle??????????????????????Oracle???Oracle????????????? l   ??????????,???????????????——Oracle ???? eVerge Group, Certus Solutions, Presence of IT, CSolutor, Grant Thornton, ? KBACE Technologies ?????Oracle HCM Cloud ?Oracle Accelerate ????????????????????????,???????????????????,???????????????? l   ???????????????????????????——DAZ, Inc., Frontera Consulting?Inoapps ?????Oracle Financials Cloud????????????????????????? l   ?????????????????????——Capricorn Ventis, Enigen, Fellow Consulting, Solveso Interactive, CSolutor, Birchman Consulting,BPI On Demand, Business Technology Services (BizTech)? eVerge Group?????Oracle CX Cloud?????????????????????????? ??,Oracle???????????????????????????????????: l   ?????? BPI On Demand ??????????????????????Oracle Sales Cloud????? ?????????? ·          “??????????????????? ???Oracle Financials Cloud?Oracle Accelerate???? ?????????????????????????????????????????????????”–Phil Wilson, Business Development & Alliances,Inoapps ·          “KBACE?Oracle Accelerate???????KBACE ????????????????????????????????????????KBACE? Oracle Accelerate????,??Oracle HCM???,????????????????????”–Mike Peterson, President & COO, KBACE Technologies ·          “???????Oracle Financials Cloud,??????????????????????????????????????????????Oracle Accelerate????,????????????????????”—Deborah Arnold, President, DAZ Systems, Inc. ·          “????????????Oracle ERP Cloud????Oracle Accelerate?????????????????” - Sean Moore, Principal. C3Biz ·          “????,????Oracle HCM????????????????????????????eVerge Group??Oracle HCM????Oracle Accelerate???????????????????????” - John Peketz, Vice President, Marketing, eVerge Group

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  • Improved Customer Experience, but at what Cost? See the DELL Computer experience with RTD

    - by Richard Lefebvre
    We can all probably agree that improving your customers' experience is a good thing. But a key question many people are asking is will it help your organization and, in particular, what are the financial benefits? That's a good question, especially when companies ARE experiencing phenomenal return on investment (ROI). Of course, there are many factors that impact ROI or other measures of success, but we'd like to share some success stories as examples of customer experience in action and delivering positive results. If you would like to learn more about the economics of customer experience, see Brian Curran's presentation at the Oracle Customer Experience Summit last month. In this series of blog posts, we'll share actual customer stories. Today's example is Dell, which uses Oracle Real-Time Decisions (RTD) and Siebel CRM as part of their customer experience portfolio to better understand their customers' needs and wants and provide consistent interactions. Regular readers of this blog are probably familiar with Siebel, but RTD may be new to many of you. RTD is a complete decision management solution that delivers real-time decisions and recommendations and automatically renders decisions within a business process to create tailored messaging for every customer interaction. What does that mean? In the video below, Dell describes how customer experience is important not just for one interaction channel, but across all "vehicles." RTD is helping Dell understand customer behavior and communicate with the customer in a more relevant manner, across all communication  or interaction channels including sales and service call centers, email marketing and online. Dell continues to expand use of RTD because the benefits are showing up in sales, service and marketing results including 19% increase in close rates, faster issue resolution and 40% improvement in revenue per click in email marketing. Video link By Tony Berk on Nov 15, 2012

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  • Storage of leftover values in a situation of having to round down

    - by jt0dd
    I'm writing an app (client and server side) where the number of sales required by each employee must be kept track of in round-number form. Each month, the employees are required to sell a certain number, and this app needs to keep track of how many sales must be made for each 12 hour interval during the work week. Because I have to round the values down to a whole number, I must keep track of leftovers in the rounding process and ensure that they are always carried over. My method must ensure the storage of the leftover value even when client and server side crash, restart, close, etc. Right now, I'm working on doing this by storing the leftovers in a field in the user's account row in the database each time a value is rounded, reading the stored value, removing any portion that is used (when a whole number is reached, most of the leftover is used up), and storing the new value. This practice seems weird because while the leftovers are calculated on the client side, it's the same number for each employee, and every employee using the app is storing a copy of the same leftover data. Alternatively, I could have all clients store the data at once into the same data field on a general table, but this is just as weird. Is there a better way that this can be handled or is my method correct?

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  • Enablement 2.0 Get Specialized!

    - by mseika
    Enablement 2.0 Get Specialized! Oracle PartnerNetwork Specialized program is releasing new certifications on our latest products, and partners are invited to be the first candidates. Primavera Portfolio Management 9 SpecializationNew Specialist Guided Learning Paths Available! · Primavera Portfolio Management 9 Sales Specialist · Primavera Portfolio Management 9 PreSales Specialist · Primavera Portfolio Management 9 Implementation Specialist · Primavera Portfolio Management Support Specialist New Specialist Guided Learning Paths Available! · Primavera Portfolio Management 9 Sales Specialist Assessment · Primavera Portfolio Management 9 PreSales Specialist Assessment · Primavera Portfolio Management Support Specialist New OPN Boot Camp Available! · Primavera Portfolio Management Implementation Boot CampThis boot camp is designed to introduce users to the powerful features of Primavera Portfolio Management in tandem with building and configuring solutions appropriate to client needs to add value and solve business pains associated with portfolio management such as: System Set-up and Configuration; Administration processes; Create and manage categories, value lists, functions, scorecards, portfolios, investor maps, tables, forms, graphs, dashboards and workflows. The principal objective is ensuring attendees are able to design and configure enterprise Portfolio Management solutions.Contact UsPlease direct any inquiries you may have to Oracle Partner Enablement team at [email protected].

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  • The model to sell apps on App Store is better with a paid only version?

    - by ????
    Rob Napier, the author of iOS 5 Programming Pushing the Limits, mentioned there are several models of selling apps on the App Store: Write an app and sell it Publish a free and a full version Ad supported by third party or by iAd In App purchase Surprisingly, the author said that the most workable model is (1) in terms of sales. I would think that (2) with fairly limiting ability for the free version can bring more sales, as people without trying, might not plunge down $0.99 or $1.99 for something they haven't tried? I for one, might not have purchased Angry Birds if I didn't try their free version first. Also, I think it also depends on the situation: if the app is about alarm clock, and there are already 5 alarm clocks in App Store that are free, then your app that is $0.99 might not be that eagerly purchased. If yours is also free, and users really like it out of all the other ones, then they may think, $0.99 is nothing to get a good alarm clock, and gladly pay you the $0.99 in exchange for a full version of the alarm clock, something that they can't get with the free version. (such as the full version can let you choose a song from your Music Library for the alarm). Could (1) work only if the user definitely want it and have no substitute? How might it work the best?

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  • SOA PARTNER COMMUNITY NEWSLETTER JULY 2012

    - by mseika
    SOA PARTNER COMMUNITY NEWSLETTER JULY 2012 Dear SOA partner community member To provide our community members the best of our knowledge, we want your feedback on our SOA Partner community. Thus we are organizing SOA Partner Community Survey 2012. We request you to participate in the survey and give your valuable feedback on various areas of marketing, sales and education. To continue our successful BPM Suite, Oracle is launching together with you Process Accelerators initiative. It’s your opportunity to co-develop and market predefined processes. Oracle Fusion Applications Design Patterns are a great tool to develop your SOA or BPM solution or process accelerators. To promote your SOA & BPM Specialization we continue to offer several benefits. This month we would like to highlight our Specialization Plaques - make sure you request one for your office! Our Fusion Middleware Summer Camps are booked out, if could not get a seat you can attend the SOA & BPM track @ Virtual Developer Day: Oracle Fusion Development Oracle demo systems offer´s two new demos: Business Driven Development based on BPM Suite & SOA Lifecycle Management. Jürgen KressOracle SOA & BPM Partner Adoption EMEA NEW CONTENT Community SurveyProcess Accelerators KitPlaques SOA & BPM SpecializedSOA & BPM at Virtual Developer Day News from our Partners & CommunityOverview of SOA Diagnostics in 11.1.1.6 Business driven development(BDD) demo now available! SOA Lifecycle Management Oracle Fusion applications design patterns Updated material by Oracle Connect and Network SOA Blogs SOA on Facebook SOA on LinkedIn SOA on Twitter Mix SOA Forum COMMUNITY SURVEY Like every year we would like to get your feedback in our SOA Partner Community Survey 2012. Make sure that You attend to further develop our community and support our planning! It is key for us to get your feedback to prepare for the next fiscal year. Back to top PROCESS ACCELERATORS KIT Oracle is very interested to co-develop and market with you, our partners, pre-defined processes for BPM Suite.I am very happy to announce a new program called “Oracle BPM Partner Solution Catalog”. This program will provide a one-stop shop for our customers looking for Oracle BPM partner solutions available in the market today.The Oracle BPM Solution Catalog will be hosted on our very popular Oracle Technology Network (OTN). To give you an idea of the scale of customer visibility, OTN today receives over 1Million hits per day from our business and developer community. We would like to invite you to list your Oracle BPM 11g solutions available today.In order to participate in this program, you need to do the following: Fill in the attached slide templates - #3 and #4 for each Oracle BPM 11g solution you would like to list on OTN.Please add links to whitepapers , videos, references to the specific solution in the template slide. We recommend that you create a landing page on your website for these linked artifacts and just point to the same from within the PowerPoint template. This will give you the flexibility to update the information as frequently as needed. If you have the particular solution in production or a reference available, please list them as well. Send the PowerPoint template slides (1 set of slides for each Oracle BPM solution) to [email protected]. In addition to having the opportunity to list your solutions on OTN for Oracle customers, you will have the chance to advertise your new wins/implementations/solutions in an Oracle Sponsored PM Webinar held every quarter. This program is targeted to go live by the end of summer 2012. At this point, we are targeting a soft launch in July end 2012 so send on your BPM solutions information as soon as possible. We would love to have your solution(s) listed in the “Oracle BPM Partner Solution Catalog” at the time of the launch. This will be a live repository so you can keep adding more solutions as they become available. If you have any questions, please feel free to contact us [email protected], Product Strategy Director, Oracle BPM , Phone +1 650.506.5486.Thank you and look forward to hearing from you. Oracle BPM team Process Accelerators Overview.pdf ProcessAcceleratorsDataSheet.pdf Demos draUPK.zip & trmUPK.zip BPM Solution repository slides.ppt Additional BPM material BPM Process Development Lifecycle Document that describes recommended approach to collaborative process modeling across business and IT tools ADF 11g PS5 Application with Customized BPM Worklist Task Flow (MDS Seeded Customization) by Andrejus Baranovskis BPMN process editor problems in 11.1.1.6 by Mark Nelson BPM – Disable DBMS job to refresh B2B Materialized View by Mark Nelson For the complete kit please visit the BPM folder at our SOA Community Workspace (SOA Community membership required). For the complete presentation please visit our SOA Community Workspace (SOA Community membership required). Information is Oracle and Partner confidential! Back to top PLAQUES SOA & BPM SPECIALIZED We continue to offer you a nice SOA & BPM Specialization plaque with your logo to proof your success. If you are a SOA or BPM Specialized partner and would like to request the plaque please send Brigitte an e-mail with the following information: Partner Name Partner logo (preferred eps file) Partner Status gold or platinum Your shipping address Your Specialization: SOA or BPM We recommend to mount the plaque at your office reception in addition you can use the SOA Specialization logos at your website download Logo: Gold & Platinum or the BPM logos Gold & Platinum Back to top SOA & BPM AT VIRTUAL DEVELOPER DAY Register now for this FREE hands-on online workshop Get up to date and learn everything you wanted to know about Oracle ADF & Fusion Development plus live Q&A chats with Oracle technical staffOracle Application Development Framework (ADF) is the standards based, strategic framework for Oracle Fusion Applications and Oracle Fusion Middleware. Oracle ADF’s integration with the Oracle SOA Suite, Oracle WebCenter and Oracle BI creates a complete productive development platform for your custom applications.Join us at this FREE virtual event and learn the latest in Fusion Development including: Is Oracle ADF development faster and simpler than Forms, Apex or .Net? Mobile Application Development with ADF Mobile Oracle ADF development with Eclipse Oracle WebCenter Portal and ADF Development Application Lifecycle Management with ADF Building Process Centric Applications with ADF and BPM Oracle Business Intelligence and ADF Integration Live Q&A chats with Oracle technical staff Developer lead, manager or architect - this event has something for everyone. Don’t miss this opportunity.Tuesday, July 10, 2012. 9:00 a.m. PT -1:00 p.m. PT 11:00 a.m. CT - 3:00 p.m. CT 12:00 p.m. ET - 4:00 p.m. ET 1:00 p.m. BRT - 5:00 p.m. BRT Register online now! for this FREE event. Agenda: 09:00 am Opening 09:30 am Keynote: Oracle Fusion Development Track1Introduction to Fusion Development Track2What's New in Fusion Development Track3Fusion Development in the Enterprise 10:00 am Is Oracle ADF Development Faster and Simpler than Oracle Forms, APEX or .Net? Mobile Application Development with ADF Mobile Oracle WebCenter Portal and ADF Development 11:00 am Rich Web UI made simple - an ADF Faces Overview Oracle Enterprise Pack for Eclipse - ADF Development Building Process Centric Applications with ADF and BPM 12:00 noon Next Generation Controller for JSF Application Lifecycle Management for ADF Oracle Business Intelligence and ADF Integration *Hands On Lab – WebCenter and ADF Lab w/ JDeveloper - Lab materials will be provided ahead of the event to give you ample time to work through the lab and increase the productivity of the live chat sessions the day of the event. Sessions abstractsRegister online now! for this FREE event Read more on Community Events and post your comment here. Back to top NEWS FROM OUR PARTNERS AND COMMUNITY Send your tweets @soacommunity #soacommunity and follow us at http://twitter.com/soacommunity JDeveloper & ADF?Troubleshooting BPMN process editor problems in 11.1.1.6http://dlvr.it/1p0FfS SOA Community?SOA & BPM @ Virtual Developer Day: Oracle Fusion Development - July 10th 2012https://soacommunity.wordpress.com/2012/07/02/soa-bpm-virtual-developer-day- oracle-fusion-developmentjuly-10th-2012/#soacommunity #soa #bom #education orclateamsoa ?A-Team Blog #ateam: BAM design pointers - In working recently with a large Oracle customer on SOA and BAM, I discove.http://ow.ly/1kYqES SOA CommunitySOA Community Newsletter June 2012http://wp.me/p10C8u-qw SOA CommunityBPMN process editor problems in 11.1.1.6 by Mark Nelsonhttp://redstack.wordpress.com/2012/06/27/ bpmn-process-editor-problems-in-11-1-1-6 #soacommunity #bpm OTNArchBeat ?SOA Learning Library: free short, topic-focused training on Oracle SOA & BPM products | @SOACommunity http://pub.vitrue.com/NE1G Andrejus Baranovskis ?ADF 11g PS5 Application with Customized BPM Worklist Task Flow (MDS Seeded Customization)http://fb.me/1coX4r1X1 SOA CommunitySOA Learning Library provides a comprehensive curriculum for the SOA and BPM product suites https://soacommunity.wordpress.com/2012/06/27/soa-learning-library #soacommunity #soa #bpm OTNArchBeat ?A Universal JMX Client for Weblogic - Part 1: Monitoring BPEL Thread Pools in SOA 11g | Stefan Koserhttp://pub.vitrue.com/mQVZ OTNArchBeat ?BPM - Disable DBMS job to refresh B2B Materialized View | Mark Nelson http://pub.vitrue.com/3PR0Oracle SOA ?Learn how Choice Hotels Implements Innovative Google Maps Solution with #OracleSOA http://bit.ly/MTwIJ3 SOA Communitytop Tweets SOA Partner Community - June 2012 Send your tweets @soacommunity #soacommunity https://soacommunity.wordpress.com/2012/06/25/top-tweets-soa-partner-community-june-2012 Torsten Winterberg#OPITZ is pushing Oracle commitment to the next level: New Specializations done: ADF, BPM, WLS, Exadatahttp://bit.ly/KX1WVS ServiceTechSymposium ?Only 8 more days left until Super Early Bird Registration Discount expires! http://www.servicetechsymposium.com OracleBlogsSOA Management in 3 minutes - Video explainerhttp://ow.ly/1kN5pn SOA Community ?SOA, Cloud & Service Technology Symposium 2012 London - Enter Promo Code: Djmxz370https://soacommunity.wordpress.com/2012/06/22/soa-cloud-service-technology-symposium-2012-london #soasymposium #soacommunity #soa Heidi BuelowGreat course! w David Read RT @soacommunity: product management ADF for BPM training 5 seats left https://soacommunity.wordpress.com/2012/06/12/fusion-middleware-summer-campsadvanced-partner-trainings/ #bpm #soacommunity SOA Community ?product management ADF for BPM training 5 seats lefthttps://soacommunity.wordpress.com/2012/06/12/fusion-middleware-summer-campsadvanced-partner-trainings/ #bpm #soacommunity OTNArchBeat ?Oacle Fusion Applications Design Patterns Now Available For Developers | Ultan O'Broinhttp://pub.vitrue.com/UEiF OTNArchBeat ?SOA, Cloud & Service Technology Symposium 2012London - Special Oracle Discounthttp://pub.vitrue.com/8E0J SOA CommunityBecome a facebook fan of soacommunity http://www.facebook.com/soacommunity #soacommunity SOA Community ?SOA Suite HealthCare Integration Architecture https://blogs.oracle.com/SOAForHealthcare/entry/soa_suite_healthcare_integration_architecture #soacommunity #soa Andrejus Baranovskis ?Running Pre-built Virtual Machine for SOA Suite and BPM Suite 11g PS5 on Mac OS X Snow Leopard (10.6http://fb.me/vB8nO0Vg OracleBlogsPrinciples of Service-Oriented Architecture by Douwe P. van den Bos http://ow.ly/1kIcOP OTNArchBeatOracle Public Cloud Architecture | @TylerJewell http://ow.ly/bHAcL The SOA Network ?Business Process Management, Service-Oriented Architecture, and Web 2.0: Business Transformation or.http://bit.ly/LBgREL #ITNews #SOA OracleBlogs ?Oracle SOA Foundation Practitioner Certificationhttp://ow.ly/1kGYYg Frank Nimphius ?Learn Advanced ADF. ORACLE Fusion Middleware Summer Camps in Lisbon - July 9th - 13thhttp://bit.ly/KGCl3i SOA CommunityTransform Your Application Integration with Best Practices from Oracle Customershttps://blogs.oracle.com/SOA/entry/transform_your_application_integration_with #soacommunity #soa #bpm Simone GeibWhat you always wanted to know about #oraclesoa diagnostics: Shawn Bailey, Overview of SOA Diagnostics in 11.1.1.6,http://ow.ly/bxK0M Oracle SOA ?Save the date: Jun 21 10AM, SOA & BPM Customer Insight Series. Hear how Choice Hotels went from legacy to #oraclesoa http://bit.ly/LsNDGl OTNArchBeat ?New VirtualBox images for Oracle SOA Suite & Oracle BPM Suite 11.1.1.6.0http://ow.ly/bwDAl OracleBlogs ?Process development lifecycle in Oracle BPM 11g http://ow.ly/1ktesY Daniel AmadeiNew post: Oracle BPEL 11g Message Delivery & Recovery.http://amadei.com.br/blog/index.php /oracle-bpel-11g-message-delivery SOA Community ?Sending out the June edition of the #soacommunity newsletter - read it or become a member http://www.oracle.com/goto/emea/soa!#soa #bpm Arun Pareek ?For the past six months Ahmed Aboulnaga and me have been working on Oracle SOA Suite 11g Administrator's Handbook.http://lnkd.in/CAvpUQ SOA CommunitySun shine all day no clouds - solar eclipse is over... #sunshine #cloud http://www.infoq.com/presentations/Swarm-Computing Michel SchildmeijerWatch my blog Oracle Service Bus 11g: listing projects and services with WLST - part 1 http://lnkd.in/B7f3GQ @TITAN_GS @wlscommunity OTNArchBeatBook Review: Oracle Application Integration Architecture (AIA) Foundation Pack 11gR1: Essentials | Rajesh Rahejahttp://ow.ly/bn2cc OTNArchBeat ?Driving from Business Architecture to Business Process Services | @vghariharan http://ow.ly/bn5UB OTNArchBeat ?SOA Analysis within the Department of Defense Architecture Framework (DoDAF) 2.0 - Part II | Dawit Lessanu http://ow.ly/bn6sX Simone Geib ?Contact me directly for ideas how to improvehttp://bit.ly/advancedsoasuite and additional posts, presentations, white papers, ... #soasuite Simone Geib ?#soasuite advanced OTN page has become too cluttered. Broke it into separate pages to start with. http://bit.ly/advancedsoasuite OracleBlogs ?June Webcast: SOA Gateway Implementation and Troubleshooting (2 sessions) http://ow.ly/1kbRFA ServiceTechSymposium ?New session just posted to calendar: "NoSQL for Data Services, Data Virtualization & Big Data" by Guido Schmutz, Trivadis AG ://ow.ly/bjjOeDebra Lilley ?looks good - real proof people are using the apps ! RT @fteter: Very cool Fusion Applications Help site: http://bit.ly/L3nvOR #FusionApps demed ?rapid proliferation of cloud computing will drive convergence of SOA and cloud paradigms" http://ovum.com/2012/05/18/soa-paves-the-way-for-cloud/ SOA CommunityMiddleware Oracle Excellence Awards 2012-HAPPY NEW YEAR! https://soacommunity.wordpress.com/2012/05/31/middleware-oracle-excellence-awards-2012happy-new-year/ #soacommunity #opn #opnaward #specialization #oracle SOA CommunityHappy New Year #soacommunity thanks for the business! Time for a drink http://pic.twitter.com/zkK08KWB OTNArchBeat ?Who should ‘own’ the Enterprise Architecture? | Michael Glas http://bit.ly/K0ge0Q SOA Communitytop Tweets SOA Partner Community &ndash; May 2012 http://wp.me/p10C8u-pP ServiceTechSymposiumNew session just posted to Symposium calendar: "Elastic SOA in the Cloud" by Steve Millidge, C2B2 Consulting http://www.servicetechsymposium.com/agenda2012.php #elastic_soa_in_the_cloud orclateamsoa ?A-Team Blog #ateam: How to Set JVM Parameters in Oracle SOA 11Ghttp://ow.ly/1k2cnl ServiceTechSymposium ?New session just posted to Symposium calendar: "SOA Governance at EDP: A Global Energy Company" by Manuel Rosa, Linkhttp://www.servicetechsymposium.com/agenda2012.php#soa_governance_at_edp SOA Community ?VirtualBox image SOA Suite & BPM Suite 11.1.1.6.0&ndash;Your feedback?http://wp.me/p10C8u-qh Oracle MiddlewareSave the date: Jun 21 10AM, SOA & BPM Customer Insight Series. Hear how Choice Hotels went from legacy to#oraclesoa http://bit.ly/LU1y5N OTNArchBeat ?Goodbye, Silos. Hello SOA. | @stephanieoverbyhttp://pub.vitrue.com/NJJO SOA CommunityBPM Standard Edition - to start your BPM project http://wp.me/p10C8u-qj Please feel free to send us your news! And add your blog to our SOA blog wiki. Back to top OVERVIEW OF SOA DIAGNOSTICS IN 11.1.1.6 What tools are available for diagnosing SOA Suite issues? There are a variety of tools available to help you and Support diagnose SOA Suite issues in 11g but it can be confusing as to which tool is appropriate for a particular situation and what their relationships are. This blog post will introduce the various tools and attempt to clarify what each is for and how they are related. Let's first list the tools we'll be addressing: RDA: Remote Diagnostic Agent DFW: Diagnostic Framework Selective Tracing DMS: Dynamic Monitoring Service ODL: Oracle Diagnostic Logging ADR: Automatic Diagnostics Repository ADRCI: Automatic Diagnostics Repository Command Interpreter WLDF: WebLogic Diagnostic Framework This overview is not mean to be a comprehensive guide on using all of these tools, however, extensive reference materials are included that will provide many more details on their execution. Another point to note is that all of these tools are applicable for Fusion Middleware as a whole but specific products may or may not have implemented features to leverage them. A couple of the tools have a WebLogic Scripting Tool or 'WLST' interface. WLST is a command interface for executing pre-built functions and custom scripts against a domain. A detailed WLST tutorial is beyond the scope of this post but you can find general information here. There are more specific resources in the below sections.In this post when we refer to 'Enterprise Manager' or 'EM' we are referring to Enterprise Manager Fusion Middleware Control. read the full blog post here. Read more on Oracle and post your comment here. Back to top BUSINESS DRIVEN DEVELOPMENT (BDD) DEMO NOW AVAILABLE! For access to the Oracle demo systems please visit OPN and talk to your Partner Expert DSS is pleased to announce the availability of the demo “Business Driven Development“. This innovative demonstration uses a case-study approach to show business users how they can easily streamline their Business Processes - delivering greater efficiency, agility, visibility and collaboration with Oracle BPM and WebCenter. The BDD demonstration uses a case study-based approach to highlight a business problem at a fictional company, Avitek Corporation, and uses Oracle BPM and Oracle WebCenter to solve the business problem. This holistic approach has specifically been used to appeal to a non-technical business analyst user. This demo is NOT focused on product features, but aims to guide users through a complete BPM lifecycle. The scenario is based on improving a simple order process (scenario details are in the demo script). Avitek Corporation is sufferinng from a manual email-driven ordering process. Sales reps don’t know where the customer orders are stuck (no visibility) and finance users are unable to manually approve every order (no automation). There are several areas where this process can be improved with Business Process Management technology. This demo shows how improving following areas will ignificantly help resolve the business problems Avitek Corporation is facing. Areas for improvement include: Utilizing BPM for process management, rather than an unregulated, email-based process. Utilizing automated services, rather than requiring a human to key into a system. For example, Finance checking the customer’s credit rating is something that could be automated. Centralizing business rules that can be integrated into a business process, rather than requiring a human to process them. For example, Finance must determine when orders can be automatically approved. Provide insight and visibility into the process. For example, Sales Rep needs to know the status of their customer’s orders. The BDD Demo uses the following products. Oracle BPM Suite 11g PS4FP Oracle WebCenter 11g PS4FP (for Process Spaces) Oracle Business Activity Monitoring 11g Oracle Database 11g Back to top SOA LIFECYCLE MANAGEMENT For access to the Oracle demo systems please visit OPN and talk to your Partner Expert We are pleased to announce the availability of the SOA Management demo that showcases some of the key provisioning and lifecycle management capabilities of SOA Management Pack Enterprise Edition (EE). This demo specifically focuses on some of the lifecycle management solutions for Oracle SOA Suite and Oracle Service Bus (OSB). Demo Highlights The demo showcases the following capabilities. Provisioning of SOA Composites Provisioning of OSB Projects Provision SOA and OSB artifacts in a future maintenance window Back to top ORACLE FUSION APPLICATIONS DESIGN PATTERNS The Oracle Fusion Applications user experience design patterns are published! These new, reusable usability solutions and best-practices, which will join the Oracle dashboard patterns and guidelines that are already available online, are used by Oracle to artfully bring to life a new standard in the user experience, or UX, of enterprise applications. Now, the Oracle applications development community can benefit from the science behind the Oracle Fusion Applications user experience, too. These Oracle Fusion Applications UX Design Patterns, or blueprints, enable Oracle applications developers and system implementers everywhere to leverage professional usability insight when: tailoring an Oracle Fusion application, creating coexistence solutions that existing users will be delighted with, thus enabling graceful user transitions to Oracle Fusion Applications down the road, or designing exciting, new, highly usable applications in the cloud or on-premise. Based on the Oracle Application Development Framework (ADF) components, the Oracle Fusion Applications patterns and guidelines are proven with real users and in the Applications UX usability labs, so you can get right to work coding productivity-enhancing designs that provide an advantage for your entire business. What’s the best way to get started? We’ve made that easy, too. The Design Filter Tool (DeFT) selects the best pattern for your user type and task. Simply adapt your selection for your own task flow and content, and you’re on your way to a really great applications user experience. More Oracle applications design patterns and training are coming your way in the future. To provide feedback on the sets that are currently available, let me know in the comments! Read more on Fusionapps and post your comment here. Back to top UPDATED ORACLE MATERIAL Integrated SOA Gateway Documentation - Implementation Guide | Developer’s Guide Webcast Series: Oracle’s SOA and Oracle Business Process Management Solutions (Choice Hotels, Eaton, Farmers Insurance) BAM design pointers By Kavitha Srinivasan Seeking Oracle Fusion Middleware Go Live StoriesOracle Fusion Middleware product management is looking for recent go live stories to share with the Oracle sales team, sales consulting, product management and other internal groups. Customer contact details may remain anonymous. Your successful implementation will be featured in a quarterly report. The chance to present on an internal webcast is also available. Contact Maria Forney ([email protected]) if you have a noteworthy implementation success story. This is a good opportunity for partners interested in showcasing Oracle Fusion Middleware implementations, and gaining more exposure within Oracle. Performance tuning resources. All in one: docs, blogs, WPs, ppts: http://bit.ly/soa_resources Back to top HAVE YOU MISSED OUR LAST SOA PARTNER COMMUNITY WEBCASTS? UPK Webcast Business Driven Application Management & BPM11g & Application Grid & GoldenGate & Fusion Middleware Pricing & OC4J to WebLogic & Next Generation SOA & Fusion Middleware in Utility & Fusion Middleware in Communications & Fusion Middleware in Public Services & Fusion Middleware in Financial Services Please check your local OPN trainings calendar for additional training dates and locations. Back to top SOA PARTNER COMMUNITY CALENDAR On-Demand Trainings Event Name Language Type SOA Virtual Developers Day English Tech In-Class Trainings Date Event name Location / Country Contact person Type 09-13.07.2012 BPM Suite 11g advanced training by David Read Lisbon, Portugal Jürgen Kress Tech 09-13.07.2012 ADF 11g advanced training by Grant Ronald and Frank Nimphius Lisbon, Portugal Jürgen Kress Tech 09-13.07.2012 WebCenter Portal advanced training by Stefan Krantz and Angelo Santagata Lisbon, Portugal Jürgen Kress Tech 10.07.2012 Fusion Middleware Virtual Developer Day Online OTN Tech 10- 12.07.2012 WebLogic 12c training by Cosmin Tudor Lisbon, Portugal Jürgen Kress Tech 16-18.07.2012 SOA Suite 11g advanced training by Niall Commiskey Munich, Germany Jürgen Kress Tech 16-18.07.2012 ADF for BPM Suite 11g advanced training by David Read Munich, Germany Jürgen Kress Tech 16-18.07.2012 WebCenter Sites 11g advanced training by Product Management Munich, Germany Jürgen Kress Tech 17-20.07.2012 Oracle BPM 11g Implementation Bootcamp Live Virtual Class Oracle University Tech 23-26.07.2012 Oracle BPM 11g Implementation Bootcamp Utrecht, Netherlands Oracle University Tech 29-31.08.2012 Oracle BPM 11g Implementation Bootcamp Live Virtual Class Oracle University Tech 02-05.10.2012 Oracle BPM 11g Implementation Bootcamp Utrecht, Netherlands Oracle University Tech 15-18.10.2012 Oracle BPM 11g Implementation Bootcamp Utrecht, Netherlands Oracle University Tech 28-30.11.2012 Oracle AIA 11g Implementation Bootcamp Live Virtual Class Oracle University Tech 11-14.12.2012 Oracle BPM 11g Implementation Bootcamp Live Virtual Class Oracle University Tech 20-22.2.2013 Oracle AIA 11g Implementation Bootcamp Utrecht, Netherlands Oracle University Tech 14-17.1.2013 Oracle BPM 11g Implementation Bootcamp Utrecht, Netherlands Oracle University Tech 15-18.3.2013 Oracle BPM 11g Implementation Bootcamp Utrecht, Netherlands Oracle University Tech Please check your local OPN Training Calendar for additional training and locations here. Back to top SOASCHOOL.COM - SOA CERTIFIED PROFESSIONAL(SOACP) PROGRAM The SOASchool.com - SOA Certified Professional (SOACP) program is dedicated to excellence in the field of SOA and service-oriented computing. Through a series of seasoned course modules and exams, IT professionals have the opportunity to obtain a number of different certifications to recognize their accomplishment of gaining "project ready" SOA proficiency. This comprehensive and strictly vendor-neutral program was developed in cooperation with best-selling SOA author Thomas Erl and several major SOA organizations and academic institutions. Through the involvement of the SOA Education Committee, course contents and certification requirements are constantly reviewed and revised to stay current with developments in the service-oriented computing industry. The program is currently comprised of 12 course modules and 5 certifications and is expanding to 18 course modules and 8 certifications throughout 2009. For more information, visit www.soaschool.com and www.soacp.com. Blog Twitter LinkedIn Mix Forum Wiki Back to top YOUR CONTENT ON THE NEWSLETTER AND ON THE SOA COMMUNITY PORTAL Publishing Your StoriesWe would like to invite our partners to publish information in the newsletter or on our SOA Community portal. Especially we are looking for your real life experience with our SOA technology. Please send your documents to Jürgen Kress. We look forward to getting your suggestions! Back to top SOA DISCUSSION FORUM BECOMES INTERACTIVE AT THE SOA COMMUNITY! Do you want to chat to experts, including partners and Oracle SOA Product Development? Do you want to get the latest information about our SOA solutions and events?Attend our private online SOA Discussion Forum at OTN. Please send your OTN forums user name to Brigitte Felisaz. You must be a registered user to access the SOA Discussion Forum. Back to top INVITE YOUR COLLEAGUES TO JOIN THE SOA COMMUNITY Please feel free to invite your colleagues to join the SOA Community and to participate in the SOA Assessment tests. For registration please login the Oracle PartnerNetwork and go to: www.oracle.com/goto/emea/soa For any questions on the above or concerning SOA and Oracle in general please contact the Oracle EMEA Alliances & Channels SOA Team. Best regardsOracle EMEA SOA TeamJürgen Kress Jürgen KressSOA Partner Adoption EMEATel. +49 89 1430 1479E-Mail: [email protected]

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  • &ldquo;My life at Oracle&rdquo;

    - by cristian.condurache(at)oracle.com
    Hello everybody! My name is Eva and I currently work in Oracle Italy as Sales Programs Manager for the Technology Sales organization. Since 2009, I also proudly represent the Oracle Education Foundation within my country as the Ambassador for Italy. My career path in this amazing company began 5 years ago as a fresh graduate: after various years studying abroad, in Germany and Ireland mainly, I was looking for a valuable and concrete opportunity which could fulfill my energetic spirit. I wanted to develop myself inside a stimulating and “fast” business environment.. and here came Oracle and I really couldn’t ask for anything better!  THE PARTNER EXPERIENCE The first department I had the chance to work into was the Alliances and Channels organization, where I had the opportunity to join a brilliant team of great and visionary guys. I began having the responsibility to analyze and rationalize the portfolio of Oracle business partners and to identify potential cross-area solutions, which had to be highlighted both on the local market and internationally: this ended up with the implementation of the “Partner Community” model, a business environment of selected Oracle partners, specialized on the different technology focus areas. This new concept was then recognized as an EMEA Best Practice and replicated internationally. Having the opportunity to strengthen day after day strategic relationships with several business partners and study the market positioning of their technology solutions, I was given the role to develop the “Oracle Partner Network Innovation Award” in Italy: the EMEA competition encouraging and rewarding proven and successful technology innovations, creating high value for our common customers and generating new business potential. Several Italian partner solutions won different prizes and I decided that it was worth collecting all those valuable projects, winners and short-listed, inside two specific books in order also to provide them an international market visibility: OPN Innovation Award Booklet 2007 and OPN Innovation Award Booklet 2008 Inside the Alliances and Channels department I really had the opportunity to do    amazing things, like for example working side-by-side with one of the most exceptional teams in Oracle I have ever worked with: the EMEA Recruitment Team. Together, in fact, we conceived a brand new business initiative for our partners, called “Oracle Campus Joint Program”. This program was awarded as an EMEA Best Practice and acknowledged by both Italian public institutions and press media. Italy   is currently running its 5th edition.   Briefly, the “Oracle Campus Joint Program” aims at facing the growing issue of lack of  technology competences and skills on the market. By identifying a specific technology area and developing an intensive 4-6 week Oracle University training course and by collaborating with important academic institutes, international “gurus” and professionals, our business partners are able to benefit from a pool of brilliant top talented young consultants and offer them a significant career opportunity. BUSINESS BUT NOT ONLY: THE NO-PROFIT EXPERIENCE OF ORACLE Currently my mission in Oracle is to continue driving the implementation of strategic business development and sales programs for the entire Oracle Technology stack, involving both partners and the end-customers. But as a completely distinguished role from the day-today business, I’m also honored to represent in Italy the charity global organization founded by Oracle - the Oracle Education Foundation - and drive its corporate citizenship and marketing programs. Oracle Education Foundation is an independent charitable organization funded by Oracle and is dedicated to helping students develop 21st century skills through project learning and the use of technology. It provides “ThinkQuest” as a free program to primary and secondary (K12) schools. Just some significant numbers: today 548,000 students/teachers in 47 countries use ThinkQuest and the Oracle Education Foundation partners with 40+ no-profit or government organizations globally. ABOUT MYSELF AND MY INTERESTS About myself…I’m very enthusiastic and positive, trying always to transform difficult issues in challenging opportunities. My day usually begins very early in the morning with running, swimming or when I need to collect some “zen” energies with a yoga session or better with a long walk with my dog. I definitely love animals and generally speaking I’m very keen on environmental issues and try, as much as I can, to carry out a healthy and “planet respectful” lifestyle. My thirst for knowledge pushed me some time ago to begin a new personal challenge: I decided to enroll, dedicating a good part of my free time, for a second university degree: I chose “Neuroeconomics”, an innovative academic path which combines psychology, economics, and neuroscience and studies how people make decisions and the role of the brain when people evaluate these decisions, categorizing risks and rewards and generally interacting with each other. I’ve been very glad to talk about my experience in this article, as working for Oracle is something very stimulating. This company ensures you the opportunity to face new challenges, work with highly talented people and be professionally highlighted also globally. Motivation, good results and innovation is always pursued, recognized and fully supported. Thanks and wish you all an amazing career! If you have any question please contact [email protected]. For our job opportunities, please look at http://campus.oracle.com.   Technorati Tags: EMEA,Oracle Partners,Oracle Campus,Oracle Education,experience,EMEA Recruitment Team

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  • World Record Oracle Business Intelligence Benchmark on SPARC T4-4

    - by Brian
    Oracle's SPARC T4-4 server configured with four SPARC T4 3.0 GHz processors delivered the first and best performance of 25,000 concurrent users on Oracle Business Intelligence Enterprise Edition (BI EE) 11g benchmark using Oracle Database 11g Release 2 running on Oracle Solaris 10. A SPARC T4-4 server running Oracle Business Intelligence Enterprise Edition 11g achieved 25,000 concurrent users with an average response time of 0.36 seconds with Oracle BI server cache set to ON. The benchmark data clearly shows that the underlying hardware, SPARC T4 server, and the Oracle BI EE 11g (11.1.1.6.0 64-bit) platform scales within a single system supporting 25,000 concurrent users while executing 415 transactions/sec. The benchmark demonstrated the scalability of Oracle Business Intelligence Enterprise Edition 11g 11.1.1.6.0, which was deployed in a vertical scale-out fashion on a single SPARC T4-4 server. Oracle Internet Directory configured on SPARC T4 server provided authentication for the 25,000 Oracle BI EE users with sub-second response time. A SPARC T4-4 with internal Solid State Drive (SSD) using the ZFS file system showed significant I/O performance improvement over traditional disk for the Web Catalog activity. In addition, ZFS helped get past the UFS limitation of 32767 sub-directories in a Web Catalog directory. The multi-threaded 64-bit Oracle Business Intelligence Enterprise Edition 11g and SPARC T4-4 server proved to be a successful combination by providing sub-second response times for the end user transactions, consuming only half of the available CPU resources at 25,000 concurrent users, leaving plenty of head room for increased load. The Oracle Business Intelligence on SPARC T4-4 server benchmark results demonstrate that comprehensive BI functionality built on a unified infrastructure with a unified business model yields best-in-class scalability, reliability and performance. Oracle BI EE 11g is a newer version of Business Intelligence Suite with richer and superior functionality. Results produced with Oracle BI EE 11g benchmark are not comparable to results with Oracle BI EE 10g benchmark. Oracle BI EE 11g is a more difficult benchmark to run, exercising more features of Oracle BI. Performance Landscape Results for the Oracle BI EE 11g version of the benchmark. Results are not comparable to the Oracle BI EE 10g version of the benchmark. Oracle BI EE 11g Benchmark System Number of Users Response Time (sec) 1 x SPARC T4-4 (4 x SPARC T4 3.0 GHz) 25,000 0.36 Results for the Oracle BI EE 10g version of the benchmark. Results are not comparable to the Oracle BI EE 11g version of the benchmark. Oracle BI EE 10g Benchmark System Number of Users 2 x SPARC T5440 (4 x SPARC T2+ 1.6 GHz) 50,000 1 x SPARC T5440 (4 x SPARC T2+ 1.6 GHz) 28,000 Configuration Summary Hardware Configuration: SPARC T4-4 server 4 x SPARC T4-4 processors, 3.0 GHz 128 GB memory 4 x 300 GB internal SSD Storage Configuration: "> Sun ZFS Storage 7120 16 x 146 GB disks Software Configuration: Oracle Solaris 10 8/11 Oracle Solaris Studio 12.1 Oracle Business Intelligence Enterprise Edition 11g (11.1.1.6.0) Oracle WebLogic Server 10.3.5 Oracle Internet Directory 11.1.1.6.0 Oracle Database 11g Release 2 Benchmark Description Oracle Business Intelligence Enterprise Edition (Oracle BI EE) delivers a robust set of reporting, ad-hoc query and analysis, OLAP, dashboard, and scorecard functionality with a rich end-user experience that includes visualization, collaboration, and more. The Oracle BI EE benchmark test used five different business user roles - Marketing Executive, Sales Representative, Sales Manager, Sales Vice-President, and Service Manager. These roles included a maximum of 5 different pre-built dashboards. Each dashboard page had an average of 5 reports in the form of a mix of charts, tables and pivot tables, returning anywhere from 50 rows to approximately 500 rows of aggregated data. The test scenario also included drill-down into multiple levels from a table or chart within a dashboard. The benchmark test scenario uses a typical business user sequence of dashboard navigation, report viewing, and drill down. For example, a Service Manager logs into the system and navigates to his own set of dashboards using Service Manager. The BI user selects the Service Effectiveness dashboard, which shows him four distinct reports, Service Request Trend, First Time Fix Rate, Activity Problem Areas, and Cost Per Completed Service Call spanning 2002 to 2005. The user then proceeds to view the Customer Satisfaction dashboard, which also contains a set of 4 related reports, drills down on some of the reports to see the detail data. The BI user continues to view more dashboards – Customer Satisfaction and Service Request Overview, for example. After navigating through those dashboards, the user logs out of the application. The benchmark test is executed against a full production version of the Oracle Business Intelligence 11g Applications with a fully populated underlying database schema. The business processes in the test scenario closely represent a real world customer scenario. See Also SPARC T4-4 Server oracle.com OTN Oracle Business Intelligence oracle.com OTN Oracle Database 11g Release 2 Enterprise Edition oracle.com OTN WebLogic Suite oracle.com OTN Oracle Solaris oracle.com OTN Disclosure Statement Copyright 2012, Oracle and/or its affiliates. All rights reserved. Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners. Results as of 30 September 2012.

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  • Welcome - A new star is born!

    Hello dear family & friends,we would like to introduce you to our latest project "Stitch" or better said experiment 'Tristan Kane Kirstätter'.The little boy was born two days ago, 26.05.2010, at around 01:45 hours.Some details about the visual appearance of him: Weight - 2.9kgSize - 54cmHair - long and darkEyes - most of the time closed Pictures of him and his sister are already available at my online photo gallery at the following address: http://picasaweb.google.com/JoKi.MRU/FamilyThe mum and the little boy are both in good and healthy conditions. We are looking forward to leave the clinic today.In any way, thanks for your kind support.Yours faithfully, Mary Jane, Hayley & JoKi

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  • Supporting users if they're not on your site

    - by Roger Hart
    Have a look at this Read Write Web article, specifically the paragraph in bold and the comments. Have a wry chuckle, or maybe weep for the future of humanity - your call. Then pause, and worry about information architecture. The short story: Read Write Web bumps up the Google rankings for "Facebook login" at the same time as Facebook makes UI changes, and a few hundred users get confused and leave comments on Read Write Web complaining about not being able to log in to their Facebook accounts.* Blindly clicking the first Google result is not a navigation behaviour I'd anticipated for folks visiting big names sites like Facebook. But then, I use Launchy and don't know where any of my files are, depend on Firefox auto-complete, view Facebook through my IM client, and don't need a map to find my backside with both hands. Not all our users behave in the same way, which means not all of our architecture is within our control, and people can get to your content in all sorts of ways. Even if the Read Write Web episode is a prank of some kind (there are, after all, plenty of folks who enjoy orchestrated trolling) it's still a useful reminder. Your users may take paths through and to your content you cannot control, and they are unlikely to deconstruct their assumptions along the way. I guess the meaningful question is: can you still support those users? If they get to you from Google instead of your front door, does what they find still make sense? Does your information architecture still work if your guests come in through the bathroom window? Ok, so here they broke into the house next door - you can't be expected to deal with that. But the rest is well worth thinking about. Other off-site interaction It's rarely going to be as funny as the comments at Read Write Web, but your users are going to do, say, and read things they think of as being about you and your products, in places you don't control. That's good. If you pay attention to it, you get data. Your users get a better experience. There are easy wins, too. Blogs, forums, social media &c. People may look for and find help with your product on blogs and forums, on Twitter, and what have you. They may learn about your brand in the same way. That's fine, it's an interaction you can be part of. It's time-consuming, certainly, but you have the option. You won't get a blogger to incorporate your site navigation just in case your users end up there, but you can be there when they do. Again, Anne Gentle, Gordon McLean and others have covered this in more depth than I could. Direct contact Sales people, customer care, support, they all talk to people. Are they sending links to your content? if so, which bits? Do they know about all of it? Do they have the content they need to support them - messaging that funnels sales, FAQ that are realistically frequent, detailed examples of things people want to do, that kind of thing. Are they sending links because users can't find the good stuff? Are they sending précis of your content, or re-writes, or brand new stuff? If so, does that mean your content isn't up to scratch, or that you've got content missing? Direct sales/care/support interactions are enormously valuable, and can help you know what content your users find useful. You can't have a table of contents or a "See also" in a phonecall, but your content strategy can support more interactions than browsing. *Passing observation about Facebook. For plenty if folks, it is  the internet. Its services are simple versions of what a lot of people use the internet for, and they're aggregated into one stop. Flickr, Vimeo, Wordpress, Twitter, LinkedIn, and all sorts of games, have Facebook doppelgangers that are not only friendlier to entry-level users, they're right there, behind only one layer of authentication. As such, it could own a lot of interaction convention. Heavy users may well not be tech-savvy, and be quite change averse. That doesn't make this episode not dumb, but I'm happy to go easy on 'em.

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  • Orchard CMS translation in Macedonian language

    - by hajan
    In the past two weeks I have been working on translating Orchard CMS in my native (Macedonian) language. Finally, the translation is completed and it is available for download in the Orchard Localization page. About 90% of the strings are translated. If you are Macedonian native speaker, you can take a look at it and if you have any remarks or have better translations for some phrases or strings, please provide me your feedback on my mkdot.net email: hajan[at]mkdot.net. I would also like to thank my friend Jane Stanojovski for his contribution in this project. He has translated part of the modules and the themes translation files. You can find the same blog post in Macedonian language here. Regards,Hajan

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  • Oracle CRM On Demand Release 24 is Generally Available

    - by Richard Lefebvre
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 We are pleased to announce that Oracle CRM On Demand Release 24 is Generally Available as of October 25, 2013 Get smarter, more productive and the best value with Oracle CRM On Demand Release 24. Oracle CRM On Demand continues to be the most complete Software-as-a-Service (SaaS) CRM solution available. Now, with Release 24, organizations of all types and sizes benefit from actionable insight anywhere, anytime, as well as key enhancements in mobility, embedded social, analytics, integration and extensibility, and ease of use.Next Generation Mobile and Desktop Solutions : Oracle CRM On Demand Release 24 offers a complete set of mobile and desktop solutions that improve productivity by enabling reps to access and update information anywhere, anytime. Capabilities include: Oracle CRM On Demand Disconnected Mobile Sales (DMS) – A disconnected native iPad solution, DMS has been further streamlined mobile sales process by adding Structured Product Messaging to record brand specific call objectives, enhancements in HTML5 eDetailing including message response tracking and improvements in administration and configuration such as more field management options for read only fields, role management and enhanced logging. Oracle CRM On Demand Connected Mobile Sales. This add-on mobile service provides a configurable mobile solution on iOS, BlackBerry and now Android devices. You can access data from CRM On Demand in real time with a rich, native user experience, that is comfortable and familiar to current iOS, BlackBerry and Android users. New features also include Single Sign On to enhance security for mobile users.  Oracle CRM On Demand Desktop: This application centralizes essential CRM information in the familiar Microsoft Outlook environment,increasing user adoption and decreasing training costs. Users can manage CRM data while disconnected, then synchronize bi-directionally when they are back on the network. New in Oracle CRM On Demand Desktop Version 3 is the ability to synchronize by Books of Business, and improved Online Lookup. Mobile Browser Support: The following mobile device browsers are now supported: Apple iPhone, Apple iPad, Windows 8 Tablets, and Google Android. Leverage the Social Enterprise Engaging customers via social channels is rapidly becoming a significant key to enhanced customer experience as it provides proactive customer service, targeted messaging and greater intimacy throughout the entire customer lifecycle. Listening to customers on the social channels can identify a customers’ sphere of influence and the real value they bring to their organization, or the impact they can have on the opportunity. Servicing the customer’s need is the first step towards loyalty to a brand, integrating with social channels allows us to maximize brand affinity and virally expand customer engagements thus increasing revenue. Oracle CRM On Demand is leveraging the Social Enterprise through its integration with Oracle’s Social Relationship Management (SRM) product suite by providing out-of-the-box integration with Social Engagement and Monitoring (SEM), Social Marketing (SM) and Oracle Social Network (OSN). With Oracle CRM On Demand Release 24, users are able to create a service request from a social post via SEM and have leads entered on a SM lead form automatically entered into Oracle CRM On Demand along with the campaign, streamlining the lead qualification process. Get Smarter with Actionable Insight The difference between making good decisions and great decisions depends heavily upon the quality, structure, and availability of information at hand. Oracle CRM On Demand Release 24 expands upon its industry-leading analytics capabilities to provide greater business insight than ever before. New capabilities include flexible permissions on analytics reports folders, allowing for read only access to reports, and additional field and object coverage. Get More Productive with Powerful Tools Oracle CRM On Demand Release 24 introduces a new set of powerful capabilities designed to maximize productivity. A significant new feature for customizing Oracle CRM On Demand is a JavaScript API. The JS API allows customers to add new buttons, suppress existing buttons and even change what happens when a user clicks an existing button. Other usability enhancements, such as personalized related information applets, extended case insensitive search provide users with better, more intuitive, experience. Additional privileges for viewing private activities and notes allow administrators to reassign records as needed, and Custom Object management. Workflow has been added to the Order Item object; and now tasks can be assigned to a relative user, such as an Account Owner, allowing more complex business processes to be automated and adhered to. Get the Best Value Oracle CRM On Demand delivers unprecedented value with the broadest set of capabilities from a single-provider solution, the industry’s lowest total cost of ownership, the most on-demand deployment options, the deepest CRM expertise and experience of any CRM provider, and the most secure CRM in the cloud. With Release 24, Oracle CRM On Demand now includes even more enterprise-grade security, integration, and extensibility features, along with enhanced industry editions to save you time and money. New features include: Business Process Administration: A new privilege has been added that allows administrators to override a Business Process Administration rule.This privilege permits users to edit a locked record, or unlock a record, in the event of a material change that needs to be reflected per corporatepolicy. Additionally, the Products Detailed object has been added to Business Process Administration, enabling record locking and logic to be applied. Expanded Integration: Oracle continues to improve Web Services each release, by adding more object coverage enabling customers and partners to easily integrate with CRM On Demand. Bottom Line Oracle CRM On Demand Release 24 enables organizations to get smarter, get more productive, and get the best value, period. For more information on Oracle CRM On Demand Release 24, please visit oracle.com/crmondemand

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  • How customers view and interact with a company

    The Harvard Business Review article written by Rayport and Jaworski is aptly titled “Best Face Forward” because it sheds light on how customers view and interact with a company. In the past most business interaction between customers was performed in a face to face meeting where one party would present an item for sale and then the other would decide whether to purchase the item. In addition, if there was a problem with a purchased item then they would bring the item back to the person who sold the item for resolution. One of my earliest examples of witnessing this was when I was around 6 or 7 years old and I was allowed to spend the summer in Tennessee with my Grandparents. My Grandfather had just written a book about the local history of his town and was selling them to his friends and local bookstores. I still remember he offered to pay me a small commission for every book I helped him sell because I was carrying the books around for him. Every sale he made was face to face with his customers which allowed him to share his excitement for the book with everyone. In today’s modern world there is less and less human interaction as the use of computers and other technologies allow us to communicate within seconds even though both parties may be across the globe or just next door. That being said, customers view a company through multiple access points called faces that represent the ability to interact without actually seeing a human face. As a software engineer this is a good and a bad thing because direct human interaction and technology based interaction have both good and bad attributes based on the customer. How organizations coordinate business and IT functions, to provide quality service varies based on each individual business and the goals and directives put in place by its management. According to Rayport and Jaworski, the type of interaction used through a particular access point may lend itself to be people-dominate, machine-dominate, or a combination of both. The method by which a company communicates information through an access point is a strategic choice that relates costs and customer outcomes. To simplify this, the choice is based on what can give the customer the best experience interacting with the company when the cost of the interaction is also a factor. I personally see examples of this every day at work. The company website is machine-dominate with people updating and maintaining information, our groups department is people dominate because most of the customer interaction is done at the customers location and is backed up by machine based data sources, and our sales/member service department is a hybrid because employees work in tandem with machines in order for them to assist customers with signing up or any other issue they may have. The positive and negative aspects of human and machine interfaces are a key aspect in deciding which interface to use when allowing customers to access a company or a combination of the two. Rayport and Jaworski also used MIT professor Erik Brynjolfsson preliminary catalog of human and machine strengths. He stated that humans outperform machines in judgment, pattern recognition, exception processing, insight, and creativity. I have found this to be true based on the example of how sales and member service reps at my company handle a multitude of questions and various situations with a lot of unknown variables. A machine interface could never effectively be able to handle these scenarios because there are too many variables to consider and would not have the built-in logic to process each customer’s claims and needs. In addition, he also stated that machines outperform humans in collecting, storing, transmitting and routine processing. An example of this would be my employer’s website. Customers can simply go online and purchase a product without even talking to a sales or member services representative. The information is then stored in a database so that the customer can always go back and review there order, and access their selected services. A human, no matter how smart they are would never be able to keep track of hundreds of thousands of customers let alone know what they purchased or how much they paid. In today’s technology driven economy every company must offer their customers multiple methods of accessibly in order to survive. The more of an opportunity a company has to create a positive experience for their customers, in my opinion, they more likely the customer will return to that company again. I have noticed this with my personal shopping habits and experiences. References Rayport, J., & Jaworski, B. (2004). Best Face Forward. Harvard Business Review, 82(12), 47-58. Retrieved from Business Source Complete database.

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  • Invitation to the Oracle EDGE Applications Partner Roadshow

    - by Hartmut Wiese
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 This is a unique opportunity for any Oracle Alliance & Channel Managers & their Partners to connect with the Oracle Edge Sales and Management Team to understand the relevance and value of the entire Oracle Edge Portfolio of Applications in solving complex customer issues and supporting a variety of evolving Partner Go-To-Market business models. Oracle Edge Applications (PLM, VCE, VCP, MDM, GRC, OPA) With strong participation from the key Oracle Edge Applications Sales business leaders, attendees will get the opportunity to hear about the benefits of the Oracle Edge Solutions within three different value-added contexts: Value 1: Oracle Edge Application Strategy Value 2: Oracle Value Chain Transformation Vision Value 3: Individual Application Business Line Differentiators Following on from the morning presentations, Oracle Partners will also get the opportunity in the afternoon to challenge and discuss the value of Oracle Edge Applications in the context of their own Go-To-Market business models. These sensitive discussions will be managed via focused 1-2-1 breakout meetings with the relevant Oracle Edge Applications Sales Business Leaders. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} When Where To Register Tuesday, July 09th 2013 09 am to 04 pm Utrecht Register now Tuesday, July 16th 2013 09 am to 04 pm London Register now Wednesday, August 28th 2013 09 am to 04 pm Paris Register now IIMPORTANT NOTE: ONLY 60 ATTENDEE PLACES AVAILABLE PER LOCATION - BOOK NOW TO AVOID MISSING OUT. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} There is a strict limit to the number of people who can attend this event based on site logistics for the day. Please note that Partners will be given priority over Oracle personnel registrations. Partners however may only register a maximum of 2 personnel from their company plus the supporting local Oracle Alliance & Channel Manager /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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  • Finding it Hard to Deliver Right Customer Experience: Think BPM!

    - by Ajay Khanna
    Our relationship with our customers is not a just a single interaction and we should not treat it like one. A customer’s relationship with a vendor is like a journey which starts way before customer makes a purchase and lasts long after that. The journey may start with customer researching a product that may lead to the eventual purchase and may continue with support or service needs for the product. A typical customer journey can be represented as shown below: As you may notice, customers tend to use multiple channels to interact with a company throughout their journey.  They also expect that they should get consistent experience, no matter what interaction channel they may choose. Customers do not like to repeat the information they have already provided and expect companies to remember their preferences, and offer them relevant products and services. If the company fails to meet this expectation, customers not only will abandon the purchase and go to the competitor but may also influence others’ purchase decision. Gone are the days when word of mouth was the only medium, and the customer could influence “Six” others. This is the age of social media and customer’s good or bad experience, especially bad get highly amplified and may influence hundreds of others. Challenges that face B2C companies today include: Delivering consistent experience: The reason that delivering consistent experience is challenging is due to fragmented data, disjointed systems and siloed multichannel interactions. Customers tend to get different service quality if they use web vs. phone vs. store. They get different responses from different service agents or get inconsistent answers if they call sales vs. service group in the company. Such inconsistent experiences result in lower customer satisfaction or NPS (net promoter score) numbers. Increasing Revenue: To stay competitive companies frequently introduce new products and services. Delay in launching such offerings has a significant impact on revenue realization. In addition to new product revenue, there are multiple opportunities to up-sell and cross-sell that impact bottom line. If companies are not able to identify such opportunities, bring a product to market quickly, or not offer the right product to the right customer at the right time, significant loss of revenue may occur. Ensuring Compliance: Companies must be compliant to ever changing regulations, these could be about Know Your Customer (KYC), Export/Import regulations, or taxation policies. In addition to government agencies, companies also need to comply with the SLA that they have committed to their customers. Lapse in meeting any of these requirements may lead to serious fines, penalties and loss in business. Companies have to make sure that they are in compliance will all such regulations and SLA commitments, at any given time. With the advent of social networks and mobile technology, companies not only need to focus on process efficiency but also on customer engagement. Improving engagement means delivering the customer experience as the customer is expecting and interacting with the customer at right time using right channel. Customers expect to be able to contact you via any channel of their choice (web, email, chat, mobile, social media), purchase via any viable channel (web, phone, store, mobile). Customers expect companies to understand their particular needs and remember their preferences on repeated visits. To deliver such an integrated, consistent, and contextual experience, power of BPM in must. Your company may be organized in departments like Marketing, Sales, Service. You may hold prospect data in SFA, order information in ERP, customer issues in CRM. However, the experience delivered to the customer must not be constrained by your system legacy. BPM helps in designing the right experience for the right customer and integrates all the underlining channels, systems, applications to make sure right information will be delivered to the right knowledge worker or to the customer every single time.     Orchestrating information across all systems (MDM, CRM, ERP), departments (commerce, merchandising, marketing service) and channels (Email, phone, web, social)  is the key, and that’s what BPM delivers. In addition to orchestrating systems and channels for consistency, BPM also provides an ability for analysis and decision management. By using data from historical transactions, social media and from other systems, users can determine the customer preferences, customer value, and churn propensity. This information, in the context, is then used while making a decision at a process step. Working with real-time decision management system can also suggest right up-sell or cross-sell offers, discounts or next-best-action steps for a particular customer. Timely action on customer issues or request is also a key tenet of a good customer experience. BPM’s complex event processing capabilities help companies to take proactive actions before issues get escalated. BPM system can be designed to listen to a certain event patters then deduce from those customer situations (credit card stolen, baggage lost, change of address) and do a triage before situation goes out of control. If such a situation arises you can send alerts to right people or immediately invoke corrective actions. Last but not least one of BPM’s key values is to drive continuous improvement. Learning about customers past experiences, interactions and social conversations, provide valuable insight. Such insight can be used to improve products, customer facing processes, and customer experience. You may take these insights as an input to design better more efficient and customer friendly sales, contact center or self-service processes. If customer experience is important for your business, make sure you have incorporated BPM as a part of your strategy to design, orchestrate and improve your customer facing processes.

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  • Is your dream an international experience?

    - by Maria Sandu
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif"; mso-ascii- mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi- mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Studying in Poland, having two summer jobs in England, doing one internship in India, working in Thailand for half a year and now working in Prague. Does it seem an adventure? Well it is and I will tell you how I came to have this international experience. Dzien Dobry! My name is Wojciech Jurojc, I am Polish and I am currently a Business Development Consultant within Oracle, based in Prague. I joined Oracle on the 1st of August 2011. I graduated in 2010 and obtained 2 Masters Degrees in Political Science and Economics. I would like to tell you more about my past and how I joined Oracle. In 2005 I began studying at the Faculty of Political Sciences Gdansk University. In 2008, I obtained a Bachelors Degree. During these three years I had the opportunity to go to England twice, where I worked as a Bartender, first in Blackpool and then in Manchester. This allowed me to improve my language skills and become more confident. In the meantime, I joined the International Student Organization-AIESEC, where I was organized conferences and conducted student projects. Also I met a mass of interesting people from around the world. After graduation in 2008, I was able to get an Internship within a big company in Poland. I worked there as an Intern in the Purchase Department. That was my first adventure within a corporate environment. I learnt a lot about purchasing processes and negotiations. In September 2008, I started studying two Masters Faculties: Political Science and Economics. It was very difficult, but it was not impossible. Over the next two years of studying I was able to go on a three month internship to India where I worked as a Marketing Assistant in an NGO. I was travelling around northern India and did presentations to the academic community about green energy and environmental projects. I had the opportunity to visit Nepal and walked in the Himalayas. That was a huge experience as well as a cultural shock. It taught me how to deal with many problems and to appreciate what I have. At the end of 2009 I was working as a Marketing Assistant for a Leasing company, where I learnt useful sales knowledge and improved my objection handling skills. In July 2010, I graduated with a double Masters and found a job in Thailand as Sales Representative in an IT company. I worked in Thailand until the end of January 2011. Besides that, I was working in an International company with interesting people and I had the opportunity to travel around Thailand and visit Cambodia. After this adventure I started looking for jobs in Europe where I could further develop my sales skills. I found Oracle and I don’t regret this decision which I made. I am currently working in Prague in an international Hardware team and I know that is not the end of my adventures. At this moment, I am working in a team of 12 members. Ten of them are based in Prague and 2 others are based in Russia. We come from different countries such as: Czech Republic, Russia, Ukraine, Turkey, Slovakia and Kazakhstan. I am working on the Polish market, cooperating with our Hardware customers and partners. What do I enjoy the most about my job? I enjoy every challenge that I face in my daily activities as there are always new experiences for me and new things that I learn. As part of Oracle, I gain international exposure and therefore more career opportunities to explore. I have planned my next step for the career path I dream of and I am currently working on it. I recommend you check our Career Page if you’re looking for an international career. If you want to find out more about our job opportunities, follow us on https://campus.oracle.com .

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  • Waiting for Windows 8: A Long, Hot Summer

    - by andrewbrust
    Microsoft has revealed some things about Windows 8, and revealed a part of the developer story for new Windows 8 “tailored,” “immersive” applications.  In retrospect, very little was shared.  The bit that was revealed to us is that those applications can be developed using a combination of HTML 5 and JavaScript.  Not much else was said, except that additional details would be revealed at Microsoft’s //Build/ conference in Anaheim, California in September. This has left a lot of people in suspense, and it seems that suspended state is going to last all summer.  The problem, of course, is that in the absence of hard information, people fill the void with Speculation, Rumor and Gloom.  That’s a bit like Fear, Uncertainty and Doubt, except that it’s self-imposed by the Microsoft community and not planted by Microsoft’s competitors. This is a less-than-perfect situation.  Not only is it causing developers to worry about the value of their skill sets, but I am already hearing from consulting shops that customers are getting nervous too and, in extreme cases, opting for non-Microsoft tools for their projects as a result.  I’m also hearing from dev tool ISVs that sales have suffered as a result. It’s quite possible that the customers moving off .NET wanted to do so anyway and it’s also possible that dev tool ISVs are suffering slower sales this year due a slowed rate of economic recovery. Without hard information, tend to people interpret things negatively.  Actually, that’s the major point in all of this. While there is multitude of opinions about what the Windows 8 development platform will look like once fully revealed, there is an emerging consensus around one thing: it sure would help if Microsoft revealed more of its strategy…just enough to quash absurd rumors, stabilize the .NET ecosystem and get people to stay calm. We’ve had some reassurances thus far: there will be a Windows desktop mode; we’ll still have Windows Explorer, we’ll still run Office, we’ll still have a task bar, and all the skills and tools we use now will still work there.  But with reassurances like that…people still feel insecure.  Because telling us that Windows 8 will have what is essentially a “classic” mode sure makes it sound like today’s skill sets will soon be “classic” too…and then maybe they’ll just become obsolete. Humans find change scary; it’s natural.  And when left alone with their fears – because no one is saying anything to dispel them – people can go from frightened to paranoid, and can start to viewing things in a downright conspiratorial light.  It would be great if Microsoft stepped into the void now and told us what is coming – especially because whatever they tell us is bound to be at least a little better than what people think they are going to hear. I don’t know what the announcements will be, but I do have it on authority, from a number of sources, that Microsoft isn’t gong to talk until //Build/.  That means no news until September September 13th.  Nothing until after Labor Day.  You get zippo until after the Back-to-School sales are done. What to do?  Try not to let the dark voices of gloom and doom fill your head.  Even in the absence of answers, we still have some important facts: The .NET developer community is huge. Microsoft’s customers have major investments in .NET, and in .NET skills. Political infighting in Redmond might make for irrational decisions, but ultimately public companies can’t just alienate their advocates and piss off their customers.  Spite doesn’t trump fiduciary responsibility. The computing device markets are changing, software is changing, software business models are changing and developers are changing.  Microsoft has to keep up. The HTML + JavaScript community is huge too, and it includes many of the “changed” developers. Public companies can’t ignore new markets nor the popular standards that can help them enter those new markets.  Loyalty doesn’t trump fiduciary responsibility either. If Microsoft can appeal to new developers, then it should. If Microsoft can keep catering to its existing developers and customers -- not just through legacy support, but also through empowering futures -- then it probably will. You don’t have to shove your old friends out into the rain to make room for new ones; you can bring those new constituents in under a bigger tent.  I hope Microsoft will enlarge the tent, and I have trouble imagining why it would not.

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  • Dynamic Fields/Columns

    - by DanMark
    What is the best way to allow for dynamic fields/database columns? For example, let's say we have a payroll system that allows a user to create unique salary structures for each employee. How could/should one handle this scenario? I thought of using a "salary" table that hold the salary component fields and joining these columns to a "salary_values" table that hold the actual values. Does this make sense? Example Salary Structures: Notice how the components of the salary can be shared or unique. -- Jon's Salary -- Basic 100 Annual Bonus 25 Tel. Allowances 15 -- Jane's Salary -- Basic 100 Travel Allowances 10 Bi-annual Bonus 30

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  • Another Marketing Conference, part one – the best morning sessions.

    - by Roger Hart
    Yesterday I went to Another Marketing Conference. I honestly can’t tell if the title is just tipping over into smug, but in the balance of things that doesn’t matter, because it was a good conference. There was an enjoyable blend of theoretical and practical, and enough inter-disciplinary spread to keep my inner dilettante grinning from ear to ear. Sure, there was a bumpy bit in the middle, with two back-to-back sales pitches and a rather thin overview of the state of the web. But the signal:noise ratio at AMC2012 was impressively high. Here’s the first part of my write-up of the sessions. It’s a bit of a mammoth. It’s also a bit of a mash-up of what was said and what I thought about it. I’ll add links to the videos and slides from the sessions as they become available. Although it was in the morning session, I’ve not included Vanessa Northam’s session on the power of internal comms to build brand ambassadors. It’ll be in the next roundup, as this is already pushing 2.5k words. First, the important stuff. I was keeping a tally, and nobody said “synergy” or “leverage”. I did, however, hear the term “marketeers” six times. Shame on you – you know who you are. 1 – Branding in a post-digital world, Graham Hales This initially looked like being a sales presentation for Interbrand, but Graham pulled it out of the bag a few minutes in. He introduced a model for brand management that was essentially Plan >> Do >> Check >> Act, with Do and Check rolled up together, and went on to stress that this looks like on overall business management model for a reason. Brand has to be part of your overall business strategy and metrics if you’re going to care about it at all. This was the first iteration of what proved to be one of the event’s emergent themes: do it throughout the stack or don’t bother. Graham went on to remind us that brands, in so far as they are owned at all, are owned by and co-created with our customers. Advertising can offer a message to customers, but they provide the expression of a brand. This was a preface to talking about an increasingly chaotic marketplace, with increasingly hard-to-manage purchase processes. Services like Amazon reviews and TripAdvisor (four presenters would make this point) saturate customers with information, and give them a kind of vigilante power to comment on and define brands. Consequentially, they experience a number of “moments of deflection” in our sales funnels. Our control is lessened, and failure to engage can negatively-impact buying decisions increasingly poorly. The clearest example given was the failure of NatWest’s “caring bank” campaign, where staff in branches, customer support, and online presences didn’t align. A discontinuity of experience basically made the campaign worthless, and disgruntled customers talked about it loudly on social media. This in turn presented an opportunity to engage and show caring, but that wasn’t taken. What I took away was that brand (co)creation is ongoing and needs monitoring and metrics. But reciprocally, given you get what you measure, strategy and metrics must include brand if any kind of branding is to work at all. Campaigns and messages must permeate product and service design. What that doesn’t mean (and Graham didn’t say it did) is putting Marketing at the top of the pyramid, and having them bawl demands at Product Management, Support, and Development like an entitled toddler. It’s going to have to be collaborative, and session 6 on internal comms handled this really well. The main thing missing here was substantiating data, and the main question I found myself chewing on was: if we’re building brands collaboratively and in the open, what about the cultural politics of trolling? 2 – Challenging our core beliefs about human behaviour, Mark Earls This was definitely the best show of the day. It was also some of the best content. Mark talked us through nudging, behavioural economics, and some key misconceptions around decision making. Basically, people aren’t rational, they’re petty, reactive, emotional sacks of meat, and they’ll go where they’re led. Comforting stuff. Examples given were the spread of the London Riots and the “discovery” of the mountains of Kong, and the popularity of Susan Boyle, which, in turn made me think about Per Mollerup’s concept of “social wayshowing”. Mark boiled his thoughts down into four key points which I completely failed to write down word for word: People do, then think – Changing minds to change behaviour doesn’t work. Post-rationalization rules the day. See also: mere exposure effects. Spock < Kirk - Emotional/intuitive comes first, then we rationalize impulses. The non-thinking, emotive, reactive processes run much faster than the deliberative ones. People are not really rational decision makers, so  intervening with information may not be appropriate. Maximisers or satisficers? – Related to the last point. People do not consistently, rationally, maximise. When faced with an abundance of choice, they prefer to satisfice than evaluate, and will often follow social leads rather than think. Things tend to converge – Behaviour trends to a consensus normal. When faced with choices people overwhelmingly just do what they see others doing. Humans are extraordinarily good at mirroring behaviours and receiving influence. People “outsource the cognitive load” of choices to the crowd. Mark’s headline quote was probably “the real influence happens at the table next to you”. Reference examples, word of mouth, and social influence are tremendously important, and so talking about product experiences may be more important than talking about products. This reminded me of Kathy Sierra’s “creating bad-ass users” concept of designing to make people more awesome rather than products they like. If we can expose user-awesome, and make sharing easy, we can normalise the behaviours we want. If we normalize the behaviours we want, people should make and post-rationalize the buying decisions we want.  Where we need to be: “A bigger boy made me do it” Where we are: “a wizard did it and ran away” However, it’s worth bearing in mind that some purchasing decisions are personal and informed rather than social and reactive. There’s a quadrant diagram, in fact. What was really interesting, though, towards the end of the talk, was some advice for working out how social your products might be. The standard technology adoption lifecycle graph is essentially about social product diffusion. So this idea isn’t really new. Geoffrey Moore’s “chasm” idea may not strictly apply. However, his concepts of beachheads and reference segments are exactly what is required to normalize and thus enable purchase decisions (behaviour change). The final thing is that in only very few categories does a better product actually affect purchase decision. Where the choice is personal and informed, this is true. But where it’s personal and impulsive, or in any way social, “better” is trumped by popularity, endorsement, or “point of sale salience”. UX, UCD, and e-commerce know this to be true. A better (and easier) experience will always beat “more features”. Easy to use, and easy to observe being used will beat “what the user says they want”. This made me think about the astounding stickiness of rational fallacies, “common sense” and the pathological willful simplifications of the media. Rational fallacies seem like they’re basically the heuristics we use for post-rationalization. If I were profoundly grimy and cynical, I’d suggest deploying a boat-load in our messaging, to see if they’re really as sticky and appealing as they look. 4 – Changing behaviour through communication, Stephen Donajgrodzki This was a fantastic follow up to Mark’s session. Stephen basically talked us through some tactics used in public information/health comms that implement the kind of behavioural theory Mark introduced. The session was largely about how to get people to do (good) things they’re predisposed not to do, and how communication can (and can’t) make positive interventions. A couple of things stood out, in particular “implementation intentions” and how they can be linked to goals. For example, in order to get people to check and test their smoke alarms (a goal intention, rarely actualized  an information campaign will attempt to link this activity to the clocks going back or forward (a strong implementation intention, well-actualized). The talk reinforced the idea that making behaviour changes easy and visible normalizes them and makes them more likely to succeed. To do this, they have to be embodied throughout a product and service cycle. Experiential disconnects undermine the normalization. So campaigns, products, and customer interactions must be aligned. This is underscored by the second section of the presentation, which talked about interventions and pre-conditions for change. Taking the examples of drug addiction and stopping smoking, Stephen showed us a framework for attempting (and succeeding or failing in) behaviour change. He noted that when the change is something people fundamentally want to do, and that is easy, this gets a to simpler. Coordinated, easily-observed environmental pressures create preconditions for change and build motivation. (price, pub smoking ban, ad campaigns, friend quitting, declining social acceptability) A triggering even leads to a change attempt. (getting a cold and panicking about how bad the cough is) Interventions can be made to enable an attempt (NHS services, public information, nicotine patches) If it succeeds – yay. If it fails, there’s strong negative enforcement. Triggering events seem largely personal, but messaging can intervene in the creation of preconditions and in supporting decisions. Stephen talked more about systems of thinking and “bounded rationality”. The idea being that to enable change you need to break through “automatic” thinking into “reflective” thinking. Disruption and emotion are great tools for this, but that is only the start of the process. It occurs to me that a great deal of market research is focused on determining triggers rather than analysing necessary preconditions. Although they are presumably related. The final section talked about setting goals. Marketing goals are often seen as deriving directly from business goals. However, marketing may be unable to deliver on these directly where decision and behaviour-change processes are involved. In those cases, marketing and communication goals should be to create preconditions. They should also consider priming and norms. Content marketing and brand awareness are good first steps here, as brands can be heuristics in decision making for choice-saturated consumers, or those seeking education. 5 – The power of engaged communities and how to build them, Harriet Minter (the Guardian) The meat of this was that you need to let communities define and establish themselves, and be quick to react to their needs. Harriet had been in charge of building the Guardian’s community sites, and learned a lot about how they come together, stabilize  grow, and react. Crucially, they can’t be about sales or push messaging. A community is not just an audience. It’s essential to start with what this particular segment or tribe are interested in, then what they want to hear. Eventually you can consider – in light of this – what they might want to buy, but you can’t start with the product. A community won’t cohere around one you’re pushing. Her tips for community building were (again, sorry, not verbatim): Set goals Have some targets. Community building sounds vague and fluffy, but you can have (and adjust) concrete goals. Think like a start-up This is the “lean” stuff. Try things, fail quickly, respond. Don’t restrict platforms Let the audience choose them, and be aware of their differences. For example, LinkedIn is very different to Twitter. Track your stats Related to the first point. Keeping an eye on the numbers lets you respond. They should be qualified, however. If you want a community of enterprise decision makers, headcount alone may be a bad metric – have you got CIOs, or just people who want to get jobs by mingling with CIOs? Build brand advocates Do things to involve people and make them awesome, and they’ll cheer-lead for you. The last part really got my attention. Little bits of drive-by kindness go a long way. But more than that, genuinely helping people turns them into powerful advocates. Harriet gave an example of the Guardian engaging with an aspiring journalist on its Q&A forums. Through a series of serendipitous encounters he became a BBC producer, and now enthusiastically speaks up for the Guardian community sites. Cultivating many small, authentic, influential voices may have a better pay-off than schmoozing the big guys. This could be particularly important in the context of Mark and Stephen’s models of social, endorsement-led, and example-led decision making. There’s a lot here I haven’t covered, and it may be worth some follow-up on community building. Thoughts I was quite sceptical of nudge theory and behavioural economics. First off it sounds too good to be true, and second it sounds too sinister to permit. But I haven’t done the background reading. So I’m going to, and if it seems to hold real water, and if it’s possible to do it ethically (Stephen’s presentations suggests it may be) then it’s probably worth exploring. The message seemed to be: change what people do, and they’ll work out why afterwards. Moreover, the people around them will do it too. Make the things you want them to do extraordinarily easy and very, very visible. Normalize and support the decisions you want them to make, and they’ll make them. In practice this means not talking about the thing, but showing the user-awesome. Glib? Perhaps. But it feels worth considering. Also, if I ever run a marketing conference, I’m going to ban speakers from using examples from Apple. Quite apart from not being consistently generalizable, it’s becoming an irritating cliché.

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  • sql query for 3 tables

    - by greffe
    i have 3 tables (A,B,C) Table A - ID Name 1 Sam 2 Manuel 3 Jane Table B ID Tab_A_ID Name 1 1 Meer 2 1 Kutti 3 2 Mikaro Table C ID Tab_B_ID Price 1 1 255.11 2 1 30.52 3 3 125.22 I need a query that shall pick up the top price for TableA-Name from TableC. So only 1 top price for 1 nae record. e.g.- Sam - 255.11 Manuel - 125.22 How can i get this?

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  • DataGrid row and MVVM

    - by Titan
    Hi, I have a wpf datagrid with many rows, each row has some specific behaviors like selection changed of column 1 combo will filter column 2 combo, and what is selected in row 1 column 1 combo cannot be selected in row 2 column 1 combo, etc... So I am thinking of having a view model for the main datagrid, and another for each row. Is that a good MVVM implementation? It is so that I can handle each row's change event effectively. Question is, how do I create "each row" as a user control view? within the datagrid. I want to implement something like this: <TreeView Padding="0,4,12,0"> <controls:CommandTreeViewItem Header="Sales Orders" Command="{Binding SelectViewModelCommand}" CommandParameter="Sales Orders"/> </TreeView> Where instead of a TreeView I want a datagrid, and instead of controls:CommandTreeViewItem a datagrid row in WPF. Thanks in advance.

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  • Invalid XML in persistence.xml : Init method

    - by James.Elsey
    I'm getting the following error when I try to startup my application on google app engine: Failed startup of context com.google.apphosting.utils.jetty.RuntimeAppEngineWebAppContext@8fcc7b{/,/base/data/home/apps/sales-tracker/3.340980411948080671} org.springframework.beans.factory.BeanCreationException: Error creating bean with name 'clientDao' defined in ServletContext resource [/WEB-INF/applicationContext.xml]: Cannot resolve reference to bean 'entityManagerFactory' while setting bean property 'entityManagerFactory'; nested exception is org.springframework.beans.factory.BeanCreationException: Error creating bean with name 'entityManagerFactory' defined in ServletContext resource [/WEB-INF/applicationContext.xml]: Invocation of init method failed; nested exception is java.lang.IllegalArgumentException: Invalid XML in persistence unit from URL [file:/base/data/home/apps/sales-tracker/3.340980411948080671/WEB-INF/classes/META-INF/persistence.xml] at org.springframework.beans.factory.support.BeanDefinitionValueResolver.resolveReference(BeanDefinitionValueResolver.java:275) at org.springframework.beans.factory.support.BeanDefinitionValueResolver.resolveValueIfNecessary(BeanDefinitionValueResolver.java:104) at org.springframework.beans.factory.support.AbstractAutowireCapableBeanFactory.applyPropertyValues(AbstractAutowireCapableBeanFactory.java:1245) at org.springframework.beans.factory.support.AbstractAutowireCapableBeanFactory.populateBean(AbstractAutowireCapableBeanFactory.java:1010) at org.springframework.beans.factory.support.AbstractAutowireCapableBeanFactory.doCreateBean(AbstractAutowireCapableBeanFactory.java:472) at org.springframework.beans.factory.support.AbstractAutowireCapableBeanFactory$1.run(AbstractAutowireCapableBeanFactory.java:409) at java.security.AccessController.doPrivileged(Native Method) at org.springframework.beans.factory.support.AbstractAutowireCapableBeanFactory.createBean(AbstractAutowireCapableBeanFactory.java:380) at org.springframework.beans.factory.support.AbstractBeanFactory$1.getObject(AbstractBeanFactory.java:264) at org.springframework.beans.factory.support.DefaultSingletonBeanRegistry.getSingleton(DefaultSingletonBeanRegistry.java:222) at org.springframework.beans.factory.support.AbstractBeanFactory.doGetBean(AbstractBeanFactory.java:261) at org.springframework.beans.factory.support.AbstractBeanFactory.getBean(AbstractBeanFactory.java:185) at org.springframework.beans.factory.support.AbstractBeanFactory.getBean(AbstractBeanFactory.java:164) at org.springframework.beans.factory.support.DefaultListableBeanFactory.preInstantiateSingletons(DefaultListableBeanFactory.java:429) at org.springframework.context.support.AbstractApplicationContext.finishBeanFactoryInitialization(AbstractApplicationContext.java:728) at org.springframework.context.support.AbstractApplicationContext.refresh(AbstractApplicationContext.java:380) at org.springframework.web.context.ContextLoader.createWebApplicationContext(ContextLoader.java:255) at org.springframework.web.context.ContextLoader.initWebApplicationContext(ContextLoader.java:199) at org.springframework.web.context.ContextLoaderListener.contextInitialized(ContextLoaderListener.java:45) at org.mortbay.jetty.handler.ContextHandler.startContext(ContextHandler.java:548) at org.mortbay.jetty.servlet.Context.startContext(Context.java:136) at org.mortbay.jetty.webapp.WebAppContext.startContext(WebAppContext.java:1250) at org.mortbay.jetty.handler.ContextHandler.doStart(ContextHandler.java:517) at org.mortbay.jetty.webapp.WebAppContext.doStart(WebAppContext.java:467) at org.mortbay.component.AbstractLifeCycle.start(AbstractLifeCycle.java:50) at com.google.apphosting.runtime.jetty.AppVersionHandlerMap.createHandler(AppVersionHandlerMap.java:191) at com.google.apphosting.runtime.jetty.AppVersionHandlerMap.getHandler(AppVersionHandlerMap.java:168) at com.google.apphosting.runtime.jetty.JettyServletEngineAdapter.serviceRequest(JettyServletEngineAdapter.java:123) at com.google.apphosting.runtime.JavaRuntime.handleRequest(JavaRuntime.java:243) at com.google.apphosting.base.RuntimePb$EvaluationRuntime$6.handleBlockingRequest(RuntimePb.java:5485) at com.google.apphosting.base.RuntimePb$EvaluationRuntime$6.handleBlockingRequest(RuntimePb.java:5483) at com.google.net.rpc.impl.BlockingApplicationHandler.handleRequest(BlockingApplicationHandler.java:24) at com.google.net.rpc.impl.RpcUtil.runRpcInApplication(RpcUtil.java:398) at com.google.net.rpc.impl.Server$2.run(Server.java:852) at com.google.tracing.LocalTraceSpanRunnable.run(LocalTraceSpanRunnable.java:56) at com.google.tracing.LocalTraceSpanBuilder.internalContinueSpan(LocalTraceSpanBuilder.java:536) at com.google.net.rpc.impl.Server.startRpc(Server.java:807) at com.google.net.rpc.impl.Server.processRequest(Server.java:369) at com.google.net.rpc.impl.ServerConnection.messageReceived(ServerConnection.java:442) at com.google.net.rpc.impl.RpcConnection.parseMessages(RpcConnection.java:319) at com.google.net.rpc.impl.RpcConnection.dataReceived(RpcConnection.java:290) at com.google.net.async.Connection.handleReadEvent(Connection.java:474) at com.google.net.async.EventDispatcher.processNetworkEvents(EventDispatcher.java:831) at com.google.net.async.EventDispatcher.internalLoop(EventDispatcher.java:207) at com.google.net.async.EventDispatcher.loop(EventDispatcher.java:103) at com.google.net.rpc.RpcService.runUntilServerShutdown(RpcService.java:251) at com.google.apphosting.runtime.JavaRuntime$RpcRunnable.run(JavaRuntime.java:404) at java.lang.Thread.run(Unknown Source) Caused by: org.springframework.beans.factory.BeanCreationException: Error creating bean with name 'entityManagerFactory' defined in ServletContext resource [/WEB-INF/applicationContext.xml]: Invocation of init method failed; nested exception is java.lang.IllegalArgumentException: Invalid XML in persistence unit from URL [file:/base/data/home/apps/sales-tracker/3.340980411948080671/WEB-INF/classes/META-INF/persistence.xml] at org.springframework.beans.factory.support.AbstractAutowireCapableBeanFactory.initializeBean(AbstractAutowireCapableBeanFactory.java:1338) at org.springframework.beans.factory.support.AbstractAutowireCapableBeanFactory.doCreateBean(AbstractAutowireCapableBeanFactory.java:473) at org.springframework.beans.factory.support.AbstractAutowireCapableBeanFactory$1.run(AbstractAutowireCapableBeanFactory.java:409) at java.security.AccessController.doPrivileged(Native Method) at org.springframework.beans.factory.support.AbstractAutowireCapableBeanFactory.createBean(AbstractAutowireCapableBeanFactory.java:380) at org.springframework.beans.factory.support.AbstractBeanFactory$1.getObject(AbstractBeanFactory.java:264) at org.springframework.beans.factory.support.DefaultSingletonBeanRegistry.getSingleton(DefaultSingletonBeanRegistry.java:222) at org.springframework.beans.factory.support.AbstractBeanFactory.doGetBean(AbstractBeanFactory.java:261) at org.springframework.beans.factory.support.AbstractBeanFactory.getBean(AbstractBeanFactory.java:185) at org.springframework.beans.factory.support.AbstractBeanFactory.getBean(AbstractBeanFactory.java:164) at org.springframework.beans.factory.support.BeanDefinitionValueResolver.resolveReference(BeanDefinitionValueResolver.java:269) ... 47 more Caused by: java.lang.IllegalArgumentException: Invalid XML in persistence unit from URL [file:/base/data/home/apps/sales-tracker/3.340980411948080671/WEB-INF/classes/META-INF/persistence.xml] at org.springframework.orm.jpa.persistenceunit.PersistenceUnitReader.readPersistenceUnitInfos(PersistenceUnitReader.java:151) at org.springframework.orm.jpa.persistenceunit.DefaultPersistenceUnitManager.readPersistenceUnitInfos(DefaultPersistenceUnitManager.java:303) at org.springframework.orm.jpa.persistenceunit.DefaultPersistenceUnitManager.preparePersistenceUnitInfos(DefaultPersistenceUnitManager.java:275) at org.springframework.orm.jpa.persistenceunit.DefaultPersistenceUnitManager.afterPropertiesSet(DefaultPersistenceUnitManager.java:260) at org.springframework.orm.jpa.LocalContainerEntityManagerFactoryBean.createNativeEntityManagerFactory(LocalContainerEntityManagerFactoryBean.java:192) at org.springframework.orm.jpa.AbstractEnti My persistence.xml looks as follows, as taken from the GAE documentation <?xml version="1.0" encoding="UTF-8" ?> <persistence xmlns="http://java.sun.com/xml/ns/persistence" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://java.sun.com/xml/ns/persistence http://java.sun.com/xml/ns/persistence/persistence_1_0.xsd"version="1.0"> <persistence-unit name="transactions-optional"> <provider>org.datanucleus.store.appengine.jpa.DatastorePersistenceProvider</provider> <properties> <property name="datanucleus.NontransactionalRead" value="true" /> <property name="datanucleus.NontransactionalWrite" value="true" /> <property name="datanucleus.ConnectionURL" value="appengine" /> </properties> </persistence-unit> </persistence> Is there something wrong with my persistence file? Or could my errors be caused elsewhere? Can someone please give me some pointers thanks

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  • I can't make this query work with SUM function

    - by Mehper C. Palavuzlar
    This query gives an error: select ep, case when ob is null and b2b_ob is null then 'a' when ob is not null or b2b_ob is not null then 'b' else null end as type, sum(b2b_d + b2b_t - b2b_i) as sales from table where ... group by ep, type Error: ORA-00904: "TYPE": invalid identifier When I run it with group by ep, the error message becomes: ORA-00979: not a GROUP BY expression The whole query works OK if I remove the lines sum(b2b_d+b2b_t-b2b_i) as sales and group by ..., so the problem should be related to SUM and GROUP BY functions. How can I make this work? Thanks in advance for your help.

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  • How to bulk insert from CSV when some fields have new line character?

    - by z-boss
    I have a CSV dump from another DB that looks like this (id, name, notes): 1001,John Smith,15 Main Street 1002,Jane Smith,"2010 Rockliffe Dr. Pleasantville, IL USA" 1003,Bill Karr,2820 West Ave. The last field may contain carriage returns and commas, in which case it is surrounded by double quotes. I use this code to import CSV into my table: BULK INSERT CSVTest FROM 'c:\csvfile.csv' WITH ( FIELDTERMINATOR = ',', ROWTERMINATOR = '\n' ) SQL Server 2005 bulk insert cannot figure out that carriage returns inside quotes are not row terminators. How to overcome?

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  • Find Shortest element in Array

    - by Ani
    I have a Array string[] names = { "Jim Rand", "Barry Williams", "Nicole Dyne", "Peter Levitt", "Jane Jones", "Cathy Hortings"}; Is there any way to find which is the shortest(Length wise) element in this array and then store rest of elements in a different array. Thanks, Ani

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