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• [JAVA]How to make my Oracle update/insert action through JAVA faster?

  - by gunbuster363

  [JAVA]How to make my Oracle update/insert action through JAVA faster? Hi everyone, I am facing a problem in my company that is - our program's speed is not fast enough. To be more specific, we are telecommunication company and this program handle call/internet serfing transaction made by every mobile phone users in our city. Because the amount of download content made by the iphone users is just too much, our program cannot handle them fast enough. The situation is, the amount of transaction made by users are double of the transaction processed by our program. Most of the running time of the program are dominated by DB transactions. I've search through the internet and browsed some sites ( for example: http://www.javaperformancetuning.com/tips/rawtips.shtml ) talking about java performace in DB, but I cannot find a suggestion suitable for us. these advices are not applicable/already used, for instance: 1)Use prepared statements. Use parametrized SQL Already used prepared statement. Each time will use different parameter by clear parameters and set parameters. 2)Tune the SQL to minimize the data returned (e.g. not 'SELECT *'). Sure, already used. 3)Use connection pooling. We hold a single connection during the program's execution. And I doubt that pooling cannot solve the problem because our program act as 1 user, so there are no problem for concurrent access to DB. If anyone of you think pooling is good, please tell me why. Thanks. 4)Try to combine queries and batch updates. Cannot do it. Every query/insert/update is depend on the database's information. For example, we look up the DB for the client's information, if we cannot find his usage, we insert the usage into DB, otherwise we do update. 5)Close resources (Connections, Statements, ResultSets) when finished Sure. 6)Select the fastest JDBC driver. I don't know. I've search on the internet about the type of driver available and I am very confused. We use oracle.jdbc.driver.OracleDriver and we use thin instead of oci, that's all I know. In addition, our program is a two-tier way ( java <- oracle ) 7)turn off auto-commit already done that. Looking forwards to any helps, thank you very much.

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• How are Reads Distributed in a Workload

  - by Bill Graziano

  People have uploaded nearly one millions rows of trace data to TraceTune.  That’s enough data to start to look at the results in aggregate.  The first thing I want to look at is logical reads.  This is the easiest metric to identify and fix. When you upload a trace, I rank each statement based on the total number of logical reads.  I also calculate each statement’s percentage of the total logical reads.  I do the same thing for CPU, duration and logical writes.  When you view a statement you can see all the details like this: This single statement consumed 61.4% of the total logical reads on the system while we were tracing it.  I also wanted to see the distribution of reads across statements.  That graph looks like this: On average, the highest ranked statement consumed just under 50% of the reads on the system.  When I tune a system, I’m usually starting in one of two modes: this “piece” is slow or the whole system is slow.  If a given piece (screen, report, query, etc.) is slow you can usually find the specific statements behind it and tune it.  You can make that individual piece faster but you may not affect the whole system. When you’re trying to speed up an entire server you need to identity those queries that are using the most disk resources in aggregate.  Fixing those will make them faster and it will leave more disk throughput for the rest of the queries. Here are some of the things I’ve learned querying this data: The highest ranked query averages just under 50% of the total reads on the system. The top 3 ranked queries average 73% of the total reads on the system. The top 10 ranked queries average 91% of the total reads on the system. Remember these are averages across all the traces that have been uploaded.  And I’m guessing that people mainly upload traces where there are performance problems so your mileage may vary. I also learned that slow queries aren’t the problem.  Before I wrote ClearTrace I used to identify queries by filtering on high logical reads using Profiler.  That picked out individual queries but those rarely ran often enough to put a large load on the system. If you look at the execution count by rank you’d see that the highest ranked queries also have the highest execution counts.  The graph would look very similar to the one above but flatter.  These queries don’t look that bad individually but run so often that they hog the disk capacity. The take away from all this is that you really should be tuning the top 10 queries if you want to make your system faster.  Tuning individually slow queries will help those specific queries but won’t have much impact on the system as a whole.

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• C# 5: At last, async without the pain

  - by Alex.Davies

  For me, the best feature in Visual Studio 11 is the async and await keywords that come with C# 5. I am a big fan of asynchronous programming: it frees up resources, in particular the thread that a piece of code needs to run in. That lets that thread run something else, while waiting for your long-running operation to complete. That's really important if that thread is the UI thread, or if it's holding a lock because it accesses some data structure. Before C# 5, I think I was about the only person in the world who really cared about asynchronous programming. The trouble was that you had to go to extreme lengths to make code asynchronous. I would forever be writing methods that, instead of returning a value, accepted an extra argument that is a "continuation". Then, when calling the method, I'd have to pass a lambda in to it, which contained all the stuff that needed to happen after the method finished. Here is a real snippet of code that is in .NET Demon: m_BuildControl.FilterEnabledForBuilding(     projects,     enabledProjects = m_OutOfDateProjectFinder.FilterNeedsBuilding(         enabledProjects,         newDirtyProjects =         {             // Mark any currently broken projects as dirty             newDirtyProjects.UnionWith(m_BrokenProjects);             // Copy what we found into the set of dirty things             m_DirtyProjects = newDirtyProjects;             RunSomeBuilds();         })); It's just obtuse. Who puts a lambda inside a lambda like that? Well, me obviously. But surely enabledProjects should just be the return value of FilterEnabledForBuilding? And newDirtyProjects should just be the return value of FilterNeedsBuilding? C# 5 async/await lets you write asynchronous code without it looking so stupid. Here's what I plan to change that code to, once we upgrade to VS 11: var enabledProjects = await m_BuildControl.FilterEnabledForBuilding(projects); var newDirtyProjects = await m_OutOfDateProjectFinder.FilterNeedsBuilding(enabledProjects); // Mark any currently broken projects as dirty newDirtyProjects.UnionWith(m_BrokenProjects); // Copy what we found into the set of dirty things m_DirtyProjects = newDirtyProjects; RunSomeBuilds(); Much easier to read! But how is this the same code? If we were on the UI thread, doesn't the UI thread have to block while FilterEnabledForBuilding runs? No, it doesn't, and that's the magic of the await keyword! It cuts your method up into its constituent pieces, much like I did manually with lambdas before. When you run it, only the piece up to the first await actually runs. The rest is passed to FilterEnabledForBuilding as a continuation, which will get called back whenever that method is finished. In the meantime, our thread returns, and can go back to making the UI responsive, or whatever else threads do in their spare time. This is actually a massive simplification, and if you're interested in all the gory details, and speed hacks that the await keyword actually does for you, I recommend Jon Skeet's blog posts about it.

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• How to refactor my design, if it seems to require multiple inheritance?

  - by Omega

  Recently I made a question about Java classes implementing methods from two sources (kinda like multiple inheritance). However, it was pointed out that this sort of need may be a sign of a design flaw. Hence, it is probably better to address my current design rather than trying to simulate multiple inheritance. Before tackling the actual problem, some background info about a particular mechanic in this framework: It is a simple game development framework. Several components allocate some memory (like pixel data), and it is necessary to get rid of it as soon as you don't need it. Sprites are an example of this. Anyway, I decided to implement something ala Manual-Reference-Counting from Objective-C. Certain classes, like Sprites, contain an internal counter, which is increased when you call retain(), and decreased on release(). Thus the Resource abstract class was created. Any subclass of this will obtain the retain() and release() implementations for free. When its count hits 0 (nobody is using this class), it will call the destroy() method. The subclass needs only to implement destroy(). This is because I don't want to rely on the Garbage Collector to get rid of unused pixel data. Game objects are all subclasses of the Node class - which is the main construction block, as it provides info such as position, size, rotation, etc. See, two classes are used often in my game. Sprites and Labels. Ah... but wait. Sprites contain pixel data, remember? And as such, they need to extend Resource. But this, of course, can't be done. Sprites ARE nodes, hence they must subclass Node. But heck, they are resources too. Why not making Resource an interface? Because I'd have to re-implement retain() and release(). I am avoiding this in virtue of not writing the same code over and over (remember that there are multiple classes that need this memory-management system). Why not composition? Because I'd still have to implement methods in Sprite (and similar classes) that essentially call the methods of Resource. I'd still be writing the same code over and over! What is your advice in this situation, then?

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• Avoiding the Black Hole of Leads

  - by Charles Knapp

  Sales says, "Marketing doesn’t deliver enough qualified leads. So, we generate 90% of our own leads." Meanwhile, Marketing says, "We generate most of the leads. But, Sales doesn’t contact them quickly enough, while the lead is still interested." According to Sirius Decisions: Up to 90% of leads never make it to closure Sales works on only 11% of the leads supplied by Marketing Only 18% of the leads Sales accepts convert to opportunities Yet, 45% of prospects typically buy a product from someone within 12 months The root cause of these commonplace complaints is a disconnect between the funnels of marketing and sales. Unfortunately, we often see companies with an assortment of poorly integrated marketing tools. It takes too long and too many people to move the data around, scrub it, upload it from one system to another, and get it routed to the right sales teams. As a result, leads fall through the cracks, contextual information is lost, and by the time sales actually contacts a customer it may be too late. Sales automation alone is not enough. Marketing automation (including social) is not enough. Sales and Marketing must work together. It’s time to connect the silos of marketing and sales pipelines and analytics. It’s time for integrated Sales and Marketing automation. Integrated pipelines improve lead quality and timeliness. Marketing systems can track a rich set of contextual information about a prospect–self-disclosed information about interests, content viewed, and so on. This insight can equip the sales rep with rich information to make a face-to-face conversation more relevant and more likely to convert to the next stage in the sales process. Integrated lead to revenue (LTR) management provides end-to-end visibility, enabling the company to measure what is working. Marketing can measure its impact on revenue and other business outcomes, and sales can harness and redirect marketing investments to areas where they most help achieve sales objectives. It’s a win-win play. Marketing delivers more leads that are qualified, cuts cost per lead, and demonstrates a strong Return on Marketing Investment (ROMI). Sales spends more time with warm leads and less time on cold calls, achieves higher close rates, and delivers more revenue. Learn more by attending our Integrated Sales and Marketing session at the upcoming CloudWorld conferences. Or, visit our Sales and Marketing Cloud Service site for videos and other learning resources.

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• C++ and SDL resource management for 2D game

  - by KuruptedMagi

  My first question is about stateManagers. I do not use the singleton pattern (read many random posts with various reasons not to use it), I have gameStateManager which runs the pointer cCurrentGameState-render(), etc. I want to make a transitioning game, this engine should ideally cover both a platformer and a bird's eye RPG (with some recoding, I just mean the base engine), both of which will load different levels and events, such as world map, dungeon, shops, etc. So I then thought, rather then having to store all this data within all the states, I would break the engine into gameStates, and playStates... when gameState reaches gameStatePlay(), gameStatePlay simply runs the usual handleInput, logic, and render for the playStates, just as the low level gameStateManager does. This lets me store all the player data within the base playstate class without storing useless data in the gameStates. Now I have added a seperate mapEditor, which uses editorStates from gameStateEditor. Is this too much usage of the gameState concept? It seems to work pretty well for me, so I was wondering if I am too far off a common implementation of this. My second question is on image resources. I have my sprite class with nothing but static members, mainly loadImage, applySurface, and my screen pointer. I also have a map pairing imageName enums with actual SDL_Surface pointers, and one pairing clipNumber enums with a wrapper class for a vector of clips, so that each reference in the map can have different amounts of clips with different sizes. I thought it would be better to store all these images, and screen within one static body, since 20 different goblins all use the same sprite sheet, and all need to print to the same screen, and of course, this way I do not need to pass my screen reference to every little entity. The imageMap seems to work very well, I can even add the ability to search through the map at creation of entity type to see if a particular image at creation, creating if it doesnt exist, and destroying the image if the last entity that needs it was just destroyed. The vectored clip map however, seems to take too long to initialize, so if i run past the state that initializes them to fast, the game crashes <. Plus, the clip map call is half of this line =P SPRITE::applySurface( cEditorMap.cTiles[x][y].iX, cEditorMap.cTiles[x][y].iY, SPRITE::mImages[ IMAGE_TILEMAP ], SPRITE::screen, SPRITE::mImageClips[IMAGE_TILEMAP]->clips.at( cEditorMap.cTiles[x][y].iTileType ) ); Again, do I have the right idea? I like the imageMap, but am I better off with each entity storing its own clips? My last question is about collision detection. I only grasp the basics, will look at per-pixel and circular soon, but how can I determine which side the collision comes from with just the basic square collision detection, I tried breaking each entity into 4 collision zones, but that just gave me problems with walking through walls and the like <. Also, is per-pixel color collision a good way to decide what collision just occured, or is checking multiple colors for multiple entities too taxing each cycle?

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• Independent Research on 1500 Companies Reveals Challenges in Performance Visibility – Part 1

  - by ndwyouell

  At the end of May I was joined by Professor Andy Neely of Cambridge University on a webinar, with an audience of over 700, to discuss the results of this extensive study which covered 13 countries and nearly every commercial and industrial sector.  What stunned both of us was not so much the number listening but the 100 questions they asked in just 1 hour.  This certainly represents a record in my experience and for those that organized the webinar. So what was all the fuss about?  Well, to begin with this was a pretty big sample and it represented organizations with over $100m sales across the USA, Europe, Africa and the Middle East. It also delivered some pretty interesting results across a wide range of EPM subjects such as profitability, planning and reporting.  Let’s look at some of those findings. We kicked off with profitability, one of the key factors in driving performance, or that is what you would think, but in fact 82% of our respondents said they did not have complete visibility into the profitability of their organization. 91% of these went further to say that, not surprisingly, this lack of knowledge into the profitability has implications with over half citing 3 or more implications.  Implications cited included misallocated resources, revenue opportunities not maximized, erroneous decisions made and impaired financial performance.  Quite a list of implications, especially given the difficult economic circumstances many organizations are operating in at this time. So why is this?  Well other results in the study point to some of the potential reasons.  Firstly 59% of respondents that use spreadsheets use them for monitoring profitability and 93% of all managers responding to the study use spreadsheets to gather and analyze information.  This is an enormous proportion given the problems with using spreadsheets based performance management systems that have been widely talked about for many years.  For profitability analysis this is particularly important when you consider the typical requirement will be to allocate cost and revenue across 6+ dimensions based on many different allocation methods.  Not something that can be done easily in spreadsheets plus it gets to be a nightmare once you want to change allocations, run different scenarios and then change the basis of your planning and budgeting! It is no wonder so many organizations have challenges in performance visibility. My next blog will look at the fragmented nature of many organizations’ planning.  In the meantime if you want to read the complete report on the research go to: http://www.oracle.com/webapps/dialogue/ns/dlgwelcome.jsp?p_ext=Y&p_dlg_id=10077790&src=7038701&Act=29

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• Event Driven Behavior Tree: deterministic traversal order with parallel

  - by Heisenbug

  I've studied several articles and listen some talks about behavior trees (mostly the resources available on AIGameDev by Alex J. Champandard). I'm particularly interested on event driven behavior trees, but I have still some doubts on how to implement them correctly using a scheduler. Just a quick recap: Standard Behavior Tree Each execution tick the tree is traversed from the root in depth-first order The execution order is implicitly expressed by the tree structure. So in the case of behaviors parented to a parallel node, even if both children are executed during the same traversing, the first leaf is always evaluated first. Event Driven BT During the first traversal the nodes (tasks) are enqueued using a scheduler which is responsible for updating only running ones every update The first traversal implicitly produce a depth-first ordered queue in the scheduler Non leaf nodes stays suspended mostly of the time. When a leaf node terminate(either with success or fail status) the parent (observer) is waked up allowing the tree traversing to continue and new tasks will be enqueued in the scheduler Without parallel nodes in the tree there will be up to 1 task running in the scheduler Without parallel nodes, the tasks in the queue(excluding dynamic priority implementation) will be always ordered in a depth-first order (is this right?) Now, from what is my understanding of a possible implementation, there are 2 requirements I think must be respected(I'm not sure though): Now, some requirements I think needs to be guaranteed by a correct implementation are: The result of the traversing should be independent from which implementation strategy is used. The traversing result must be deterministic. I'm struggling trying to guarantee both in the case of parallel nodes. Here's an example: Parallel_1 -->Sequence_1 ---->leaf_A ---->leaf_B -->leaf_C Considering a FIFO policy of the scheduler, before leaf_A node terminates the tasks in the scheduler are: P1(suspended),S1(suspended),leaf_A(running),leaf_C(running) When leaf_A terminate leaf_B will be scheduled (at the end of the queue), so the queue will become: P1(suspended),S1(suspended),leaf_C(running),leaf_B(running) In this case leaf_B will be executed after leaf_C at every update, meanwhile with a non event-driven traversing from the root node, the leaf_B will always be evaluated before leaf_A. So I have a couple of question: do I have understand correctly how event driven BT work? How can I guarantee the depth first order is respected with such an implementation? is this a common issue or am I missing something?

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• Oracle OpenWorld / JavaOne Where I'll Be

  - by Shay Shmeltzer

  It's that time of the year again when San Francisco get flooded with Oracle and Java geeks for the annual OpenWorld and JavaOne conferences. Here are some of the places where you'll be able to find me: Sunday has a bunch of great ADF content in the ADF Enterprise Methodology Group track - I'm not sure if I'll make it there but I'm sure those who will will get some serious knowledge transfer. I'm starting Monday at the Keynote for Developers (10:45 in Salon 8 at the Marriott) - that's a great place for ADF developers to start the official week with an overview of what's new and upcoming in the world of development with ADF. While I'm not presenting this session - Chris Tonas who leads the development tools org will -  a demo that I built will be shown. So I'll be sitting in the audience crossing my fingers praying for the demo gods (and the wifi connection to work). My presentation part of the week starts on Monday at 12:15 at Moscone South room 306 where I'll be presenting "CON3004 - Understanding Oracle ADF and Its Role in Oracle Fusion"  . A basic introduction to ADF, it's architecture, development experience and how it integrates and works with the rest of the Fusion Middleware components.  After the session between 2-4 I'll be at the JDeveloper demo booth in Moscone South to answer any questions people might have. Then at 6:15 together with Grant we'll host BOF4492 - How to Get Started with Oracle ADF where we'll try and explain some of the learning paths and resources that are available for people who want to start learning ADF. This is a birds-of-a-feather so we'll also love to hear ideas from the audience about what paths they took and what things work or need improvment. Tuesday is relatively a quite day for me with a shift at the Oracle ADF Essentials pod at JavaOne from 1:30-3:30. There are several very good ADF architecture and best practices sessions on that day - so I'll try and hit those. Wednesday starts with another shift at the JDeveloper booth at JavaOne. Then at 4:30, instead of doing what all the ADF developers should do and heading over to the ADF meetup at the OTN Lounge, I'll be heading over to JavaOne for my CON3770 - Oracle JDeveloper and Oracle ADF: What’s New session. It's been a couple of years since the last time JDeveloper or ADF got any airtime at JavaOne - so it will be a great opportunity to show those in the Java community with open minds our approach to Java development. Now that ADF Essentials offers a free way to develop with ADF on GlassFish, I hope we'll be getting more people from the core Java camp interested in what we have to offer. Thursday is another relaxed day for me - who knows maybe I'll even be able to catch a session or two on that day. If you want to learn more about the ADF related sessions at OOW check out our full list here.

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• Good, simple reasons for having multiple environments

  - by smp7d

  Throughout my career I had worked at companies that had a collection of different environments for different purposes. We always had more or less our desktop environment, a test environment, a QA environment, a staging environment and a production environment. This went for both servers/applications and any data sources we were using. When I started at my current company I found that 90% of the apps were either developed on a desktop environment against production data sources or developed directly on the production server depending on the platform. I wasn't fazed because I was hired in part to make changes to improve the way the development team functioned, which was clear from my interview process. We slowly started to turn the philosophy and pretty soon, most of the apps could be run in either a desktop, test or production environment. Not too long after that staging came around as well. Now most of our developers see the benefit of this methodology and defend it vigilantly. However, we have a number of legacy apps that never got migrated. We also have a number of legacy programmers who think of this as a waste of time. Unfortunately, we got lip service but never full buy-in from management. We got what we thought was a commitment to invest substantially in this about a year ago, but nothing materialized despite the considerable planning that we put into it. Now we are finding that we need more and more environments. We need help from the server/network administration teams for setup and we need participation from the business stakeholders to support the release cycle. We are at a place now where a project can function what I consider "normally" only if you have the right people on the project and the time to set up the proper environments. I'd love to present a complete argument, but management really has no time and interest in hearing me out until there is a critical issue. I can't really articulate the benefits simply as it always just seemed second nature to me. I was wondering if there are any good, simple, irrefutable reasons for the separation of environments that would get managers with no development experience to get behind this idea. Are there any good resources/literature on the topic?

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• Syncing client and server CRUD operations using json and php

  - by Justin

  I'm working on some code to sync the state of models between client (being a javascript application) and server. Often I end up writing redundant code to track the client and server objects so I can map the client supplied data to the server models. Below is some code I am thinking about implementing to help. What I don't like about the below code is that this method won't handle nested relationships very well, I would have to create multiple object trackers. One work around is for each server model after creating or loading, simply do $model->clientId = $clientId; IMO this is a nasty hack and I want to avoid it. Adding a setCientId method to all my model object would be another way to make it less hacky, but this seems like overkill to me. Really clientIds are only good for inserting/updating data in some scenarios. I could go with a decorator pattern but auto generating a proxy class seems a bit involved. I could use a generic proxy class that uses a __call function to allow for original object data to be accessed, but this seems wrong too. Any thoughts or comments? $clientData = '[{name: "Bob", action: "update", id: 1, clientId: 200}, {name:"Susan", action:"create", clientId: 131} ]'; $jsonObjs = json_decode($clientData); $objectTracker = new ObjectTracker(); $objectTracker->trackClientObjs($jsonObjs); $query = $this->em->createQuery("SELECT x FROM Application_Model_User x WHERE x.id IN (:ids)"); $query->setParameters("ids",$objectTracker->getClientSpecifiedServerIds()); $models = $query->getResults(); //Apply client data to server model foreach ($models as $model) { $clientModel = $objectTracker->getClientJsonObj($model->getId()); ... } //Create new models and persist foreach($objectTracker->getNewClientObjs() as $newClientObj) { $model = new Application_Model_User(); .... $em->persist($model); $objectTracker->trackServerObj($model); } $em->flush(); $resourceResponse = $objectTracker->createResourceResponse(); //Id mappings will be an associtave array representing server id resources with client side // id. //This method Dosen't seem to flexible if we want to return additional data with each resource... //Would have to modify the returned data structure, seems like tight coupling... //Ex return value: //[{clientId: 200, id:1} , {clientId: 131, id: 33}];

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• Data-Driven SOA with Oracle Data Integrator

  - by Irem Radzik

  v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Cambria","serif"; mso-fareast-font-family:"MS Mincho";} By Mike Eisterer, Data integration is more than simply moving data in bulk or in real-time, it is also about unifying information for improved business agility and integrating it in today’s service-oriented architectures. SOA enables organizations to easily define services which may then be discovered and leveraged by varying consumers. These consumers may be applications, customer facing portals, or complex business rules which are assembling services to automate process. Data as a foundational service provider is a key component of today’s successful SOA implementations. Oracle offers the broadest and most integrated portfolio of products to help you define, organize, orchestrate and consume data services. If you are attending Oracle OpenWorld next week, you will have ample opportunity to see the latest Oracle Data Integrator live in action and work with it yourself in two offered Hands-on Labs. Visit the hands-on lab to gain experience firsthand: Oracle Data Integrator and Oracle SOA Suite: Hands-on- Lab (HOL10480) Wed Oct 3rd 11:45AM Marriott Marquis- Salon 1/2 To learn more about Oracle Data Integrator, please visit our Introduction Hands-on LAB: Introduction to Oracle Data Integrator (HOL10481) Mon Oct 1st 3:15PM, Marriott Marquis- Salon 1/2 If you are not able to attend OpenWorld, please check out our latest resources for Data Integration.

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• Summit reflections

  - by Rob Farley

  So far, my three PASS Summit experiences have been notably different to each other. My first, I wasn’t on the board and I gave two regular sessions and a Lightning Talk in which I told jokes. My second, I was a board advisor, and I delivered a precon, a spotlight and a Lightning Talk in which I sang. My third (last week), I was a full board director, and I didn’t present at all. Let’s not talk about next year. I’m not sure there are many options left. This year, I noticed that a lot more people recognised me and said hello. I guess that’s potentially because of the singing last year, but could also be because board elections can bring a fair bit of attention, and because of the effort I’ve put in through things like 24HOP... Yeah, ok. It’d be the singing. My approach was very different though. I was watching things through different eyes. I looked for the things that seemed to be working and the things that didn’t. I had staff there again, and was curious to know how their things were working out. I knew a lot more about what was going on behind the scenes to make various things happen, and although very little about the Summit was actually my responsibility (based on not having that portfolio), my perspective had moved considerably. Before the Summit started, Board Members had been given notebooks – an idea Tom (who heads up PASS’ marketing) had come up with after being inspired by seeing Bill walk around with a notebook. The plan was to take notes about feedback we got from people. It was a good thing, and the notebook forms a nice pair with the SQLBits one I got a couple of years ago when I last spoke there. I think one of the biggest impacts of this was that during the first keynote, Bill told everyone present about the notebooks. This set a tone of “we’re listening”, and a number of people were definitely keen to tell us things that would cause us to pull out our notebooks. PASSTV was a new thing this year. Justin, the host, featured on the couch and talked a lot of people about a lot of things, including me (he talked to me about a lot of things, I don’t think he talked to a lot people about me). Reaching people through online methods is something which interests me a lot – it has huge potential, and I love the idea of being able to broadcast to people who are unable to attend in person. I’m keen to see how this medium can be developed over time. People who know me will know that I’m a keen advocate of certification – I've been SQL certified since version 6.5, and have even been involved in creating exams. However, I don’t believe in studying for exams. I think training is worthwhile for learning new skills, but the goal should be on learning those skills, not on passing an exam. Exams should be for proving that the skills are there, not a goal in themselves. The PASS Summit is an excellent place to take exams though, and with an attitude of professional development throughout the event, why not? So I did. I wasn’t expecting to take one, but I was persuaded and took the MCM Knowledge Exam. I hadn’t even looked at the syllabus, but tried it anyway. I was very tired, and even fell asleep at one point during it. I’ll find out my result at some point in the future – the Prometric site just says “Tested” at the moment. As I said, it wasn’t something I was expecting to do, but it was good to have something unexpected during the week. Of course it was good to catch up with old friends and make new ones. I feel like every time I’m in the US I see things develop a bit more, with more and more people knowing who I am, who my staff are, and recognising the LobsterPot brand. I missed being a presenter, but I definitely enjoyed seeing many friends on the list of presenters. I won’t try to list them, because there are so many these days that people might feel sad if I don’t mention them. For those that I managed to see, I was pleased to see that the majority of them have lifted their presentation skills since I last saw them, and I happily told them as much. One person who I will mention was Paul White, who travelled from New Zealand to his first PASS Summit. He gave two sessions (a regular session and a half-day), packed large rooms of people, and had everyone buzzing with enthusiasm. I spoke to him after the event, and he told me that his expectations were blown away. Paul isn’t normally a fan of crowds, and the thought of 4000 people would have been scary. But he told me he had no idea that people would welcome him so well, be so friendly and so down to earth. He’s seen the significance of the SQL Server community, and says he’ll be back. It’ll be good to see him there. Will you be there too?

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• Modifying the SL/WIF Integration Bits to support Issued Token Credentials

  - by Your DisplayName here!

  The SL/WIF integration code that ships with the Identity Training Kit only supports Windows and UserName credentials to request tokens from an STS. This is fine for simple single STS scenarios (like a single IdP). But the more common pattern for claims/token based systems is to split the STS roles into an IdP and a Resource STS (or whatever you wanna call it). In this case, the 2nd leg requires to present the issued token from the 1st leg – this is not directly supported by the bits. But they can be easily modified to accomplish this. The Credential Fist we need a class that represents an issued token credential. Here we store the RSTR that got returned from the client to IdP request: public class IssuedTokenCredentials : IRequestCredentials {     public string IssuedToken { get; set; }     public RequestSecurityTokenResponse RSTR { get; set; }     public IssuedTokenCredentials(RequestSecurityTokenResponse rstr)     {         RSTR = rstr;         IssuedToken = rstr.RequestedSecurityToken.RawToken;     } } The Binding Next we need a binding to be used with issued token credential requests. This assumes you have an STS endpoint for mixed mode security with SecureConversation turned off. public class WSTrustBindingIssuedTokenMixed : WSTrustBinding {     public WSTrustBindingIssuedTokenMixed()     {         this.Elements.Add( new HttpsTransportBindingElement() );     } } WSTrustClient The last step is to make some modifications to WSTrustClient to make it issued token aware. In the constructor you have to check for the credential type, and if it is an issued token, store it away. private RequestSecurityTokenResponse _rstr; public WSTrustClient( Binding binding, EndpointAddress remoteAddress, IRequestCredentials credentials )     : base( binding, remoteAddress ) {     if ( null == credentials )     {         throw new ArgumentNullException( "credentials" );     }     if (credentials is UsernameCredentials)     {         UsernameCredentials usernname = credentials as UsernameCredentials;         base.ChannelFactory.Credentials.UserName.UserName = usernname.Username;         base.ChannelFactory.Credentials.UserName.Password = usernname.Password;     }     else if (credentials is IssuedTokenCredentials)     {         var issuedToken = credentials as IssuedTokenCredentials;         _rstr = issuedToken.RSTR;     }     else if (credentials is WindowsCredentials)     { }     else     {         throw new ArgumentOutOfRangeException("credentials", "type was not expected");     } } Next – when WSTrustClient constructs the RST message to the STS, the issued token header must be embedded when needed: private Message BuildRequestAsMessage( RequestSecurityToken request ) {     var message = Message.CreateMessage( base.Endpoint.Binding.MessageVersion ?? MessageVersion.Default,       IssueAction,       (BodyWriter) new WSTrustRequestBodyWriter( request ) );     if (_rstr != null)     {         message.Headers.Add(new IssuedTokenHeader(_rstr));     }     return message; } HTH

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• Enabling Attachments in Oracle Forms

  - by Manoj Madhusoodanan

  In this blog I will demonstrate how we can enable attachments in Oracle Form. The user ask is to capture a job description which will be along text. Oracle Apps has a feature called attachments, through some easy setup we can enable attachments in forms. We will be going to addresscustomer ask through this feature. Step 1 : Identify Form Name First thing you have to do is to identify the form to enable attachment. In this scenario form will be PERWSDJT ( Job form in HRMS ). Step 2 :  Identify Document Entity exists or not. If exists then do nothing otherwise create new. Step 3 : Create Document Categories. Here I will create a category Job Description with Default Data Type Long Text and Application Human Resources.Onceit is done I will assign this to Create Job form. Step: 3 Query Attachment Functions for PERWSDJT. Click on Categories and add Job Description.Make sure enabled check box is checked. v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} Normal 0 false false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Step 4 : Turn off HR:Use Standard Attachments profile option. Output Go to Work Structures > Job > Description

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• How to make my Oracle update/insert action through Java faster?

  - by gunbuster363

  I am facing a problem in my company that is - our program's speed is not fast enough. To be more specific, we are telecommunication company and this program handle call/internet serfing transaction made by every mobile phone users in our city. Because the amount of download content made by the iphone users is just too much, our program cannot handle them fast enough. The situation is, the amount of transaction made by users are double of the transaction processed by our program. Most of the running time of the program are dominated by DB transactions. I've search through the internet and browsed some sites ( for example: http://www.javaperformancetuning.com/tips/rawtips.shtml ) talking about Java performace in DB, but I cannot find a suggestion suitable for us. These advices are not applicable/already used, for instance: 1. Use prepared statements. Use parameterized SQL Already used prepared statement. Each time will use different parameter by clear parameters and set parameters. 2. Tune the SQL to minimize the data returned (e.g. not 'SELECT *'). Sure, already used. 3. Use connection pooling. We hold a single connection during the program's execution. And I doubt that pooling cannot solve the problem because our program act as 1 user, so there are no problem for concurrent access to DB. If anyone of you think pooling is good, please tell me why. Thanks. 4. Try to combine queries and batch updates. Cannot do it. Every query/insert/update is depend on the database's information. For example, we look up the DB for the client's information, if we cannot find his usage, we insert the usage into DB, otherwise we do update. 5. Close resources (Connections, Statements, ResultSets) when finished Sure. 6. Select the fastest JDBC driver. I don't know. I've search on the internet about the type of driver available and I am very confused. We use oracle.jdbc.driver.OracleDriver and we use thin instead of oci, that's all I know. In addition, our program is a two-tier way ( java <- oracle ) 7. Turn off auto-commit already done that. Looking forwards to any help.

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• Why can't the IT industry deliver large, faultless projects quickly as in other industries?

  - by MainMa

  After watching National Geographic's MegaStructures series, I was surprised how fast large projects are completed. Once the preliminary work (design, specifications, etc.) is done on paper, the realization itself of huge projects take just a few years or sometimes a few months. For example, Airbus A380 "formally launched on Dec. 19, 2000", and "in the Early March, 2005", the aircraft was already tested. The same goes for huge oil tankers, skyscrapers, etc. Comparing this to the delays in software industry, I can't help wondering why most IT projects are so slow, or more precisely, why they cannot be as fast and faultless, at the same scale, given enough people? Projects such as the Airbus A380 present both: Major unforeseen risks: while this is not the first aircraft built, it still pushes the limits if the technology and things which worked well for smaller airliners may not work for the larger one due to physical constraints; in the same way, new technologies are used which were not used yet, because for example they were not available in 1969 when Boeing 747 was done. Risks related to human resources and management in general: people quitting in the middle of the project, inability to reach a person because she's on vacation, ordinary human errors, etc. With those risks, people still achieve projects like those large airliners in a very short period of time, and despite the delivery delays, those projects are still hugely successful and of a high quality. When it comes to software development, the projects are hardly as large and complicated as an airliner (both technically and in terms of management), and have slightly less unforeseen risks from the real world. Still, most IT projects are slow and late, and adding more developers to the project is not a solution (going from a team of ten developer to two thousand will sometimes allow to deliver the project faster, sometimes not, and sometimes will only harm the project and increase the risk of not finishing it at all). Those which are still delivered may often contain a lot of bugs, requiring consecutive service packs and regular updates (imagine "installing updates" on every Airbus A380 twice per week to patch the bugs in the original product and prevent the aircraft from crashing). How can such differences be explained? Is it due exclusively to the fact that software development industry is too young to be able to manage thousands of people on a single project in order to deliver large scale, nearly faultless products very fast?

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• ArchBeat Link-o-Rama for 10-24-2012

  - by Bob Rhubart

  Play Oracle Vanquisher Here's a little respite from whatever it is you normally spend your time on. Oracle Vanquisher is an online diversion that makes a game of data center optimization. According to the description: "Armed with a cool Oracle vacuum pack suit and a strategic IT roadmap, you will thwart threats and optimize your data center to increase your company’s stock price and boost your company's position." Mainly you avoid electric shock and killer birds. The current high score belongs to someone identified as "TEN." My score? Never mind. Book: DevOps for Developers | The Java Source The subject of DevOps has come up in a couple of recent OTN ArchBeat Podcasts, so it's somewhat serendipitous that Tori Weildt's recent blog post offers an overview of Java Champion Michael Hutterman's new book, DevOps for Developers, now available from Apress. Bring Your Own Device (BYOD) : Context is everything… | The ORACLE-BASE Blog BOYD is a factor in the evolution of IT, but in what context? "The real IT work in companies is still being done on PCs," says Oracle ACE Director Tim Hall. "Yes, you can use a cloud service on your phone, but look around the office and you will see those cloud services are actually being used by people on PCs." Oracle in the Cloud: Oracle EBusiness Suite sizing | Tom Laszewski Cloud expert Tom Laszewski shares several technical resources that will be helpful for sizing of Oracle EBusiness Suite. Setting Up, Configuring, and Using an Oracle WebLogic Server Cluster Author and expert Yuli Vasiliev shows you how take advantage of multiple Oracle WebLogic Server instances grouped into a cluster to maximize scalability and availability. Webcast: Reduce Costs with Oracle's Database Storage Management Watch this! Join Oracle experts Kevin Jernigan and Margaret Hamburger for an interactive webcast in which you'll learn how Oracle's Database Storage Management can reduce storage costs and management complexity while improving query performance to meet service-level agreements and compliance requirements. Event Date: Tuesday, November 6, 2012 Event Time: 10 a.m. PT/1 p.m. ET Thought for the Day "Most software today is very much like an Egyptian pyramid with millions of bricks piled on top of each other, with no structural integrity, but just done by brute force and thousands of slaves." — Alan Kay Source: softwarequotes.com

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• Capture a Query Executed By An Application Or User Against a SQL Server Database in Less Than a Minute

  - by Compudicted

  At times a Database Administrator, or even a developer is required to wear a spy’s hat. This necessity oftentimes is dictated by a need to take a glimpse into a black-box application for reasons varying from a performance issue to an unauthorized access to data or resources, or as in my most recent case, a closed source custom application that was abandoned by a deserted contractor without source code. It may not be news or unknown to most IT people that SQL Server has always provided means of back-door access to everything connecting to its database. This indispensible tool is SQL Server Profiler. This “gem” is always quietly sitting in the Start – Programs – SQL Server <product version> – Performance Tools folder (yes, it is for performance analysis mostly, but not limited to) ready to help you! So, to the action, let’s start it up. Once ready click on the File – New Trace button, or using Ctrl-N with your keyboard. The standard connection dialog you have seen in SSMS comes up where you connect the standard way: One side note here, you will be able to connect only if your account belongs to the sysadmin or alter trace fixed server role. Upon a successful connection you must be able to see this initial dialog: At this stage I will give a hint: you will have a wide variety of predefined templates: But to shorten your time to results you would need to opt for using the TSQL_Grouped template. Now you need to set it up. In some cases, you will know the principal’s login name (account) that needs to be monitored in advance, and in some (like in mine), you will not. But it is VERY helpful to monitor just a particular account to minimize the amount of results returned. So if you know it you can already go to the Event Section tab, then click the Column Filters button which would bring a dialog below where you key in the account being monitored without any mask (or whildcard):  If you do not know the principal name then you will need to poke around and look around for things like a config file where (typically!) the connection string is fully exposed. That was the case in my situation, an application had an app.config (XML) file with the connection string in it not encrypted: This made my endeavor very easy. So after I entered the account to monitor I clicked on Run button and also started my black-box application. Voilà, in a under a minute of time I had the SQL statement captured:

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• Understanding the SQL Server 2008 R2 Installation Center

  - by Enrique Lima

  What is available to us through those links?  Have you taken the time to explore and identify what could be useful to you? One of many gems that has come to my attention is the possibility of provisioning SQL Server to work in an image based environment (hint: Virtualization Template perhaps?!?).   Planning: Includes requirements information, documentation, how to guides, online documentation installation and other tools. Among the other tools you will find the System Configuration checker and The Upgrade Advisor. Both tools very important to ensure your deployment and installation would be successful.     Installation:  This sections focuses on getting installations going, from standalone to cluster when it comes to new instances.  Add new nodes to an existing cluster, and also perform upgrades (in this case to SQL Server 2008 R2).  Also part of this is the option to find updates available.   Maintenance: We find in this section, options that will assist us in tasks like repairing corrupt installations to removing nodes from a cluster. An option that is interesting (and we should discuss benefits later in another post) is to be able to do an Edition Upgrade, this is a feature expansion and addition based on your product installation (Developer to Enterprise, for example)   Tools:  From the System Configuration Checker to identify readiness for deployment in a successful manner, to being able to report on features installed.  And being able to run upgrades of existing packages developed in the 2005 offering to the 2008 R2 release for SSIS.   Resources: Useful and essential links to gather information and guidance.   Advanced: Here is where it gets interesting.  I break this down into 3 main groups: Installation Automation: When you install SQL Server there is a configuration file that gets dropped (ConfigurationFile.ini) that would allow for you to perform automated installations.  There are switches and options that go with this to have that process working. Cluster configuration for Sysprep: Create images that are cluster ready, 2 options, start the prep work, and then the complete once at the final destination. Stand-alone configuration for Sysprep:  Like the clustering counterpart, 2 options, prep and complete.  Giving you the option to create standard templates for your SQL Server deployments. I find it fitting that the 3 topics listed here should (and will) be additional topics I will discuss.   Options: Very clear and specific about what this means. Select the Processor Type or the Installation Media Root Path.

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• Speed up your Silverlight Debugging for large projects

  - by Aligned

  I'm working on a 5+ year old ASP.NET project that has 74+ projects and we've been adding new Silverlight applications to run in the ASP.NET page islands. My machine at work isn't the most powerful, so I find myself waiting a lot for the whole thing to build. I'm using Visual Studio 2010, so that takes up a lot of resources as well. This causes me to get distracted and I start looking at the news... I need to combat that more :-). I can't get a new machine, that's up to someone else, so I've found a few tricks to help. 1. Only build the Silverlight project you're working with. This will build all referenced projects (you can see these by right clicking and clicking Project Dependencies) and package a new XAP (you can see all the actions in your output build window). Then refresh your page with the Silverlight app and it's up-to-date. 2. I was working with a co-worker (thanks Jordan) who was using the the Debug -> attach to processes window. In the Attach to: row there is a "Select..." button. In the dialog, click "Debug these code types:" and select Silverlight. Hit ok. Then all you need to do is find your process (you might need to click the refresh button). I'm usually debugging in IE, so I select the first one and push "i" on the keyboard. That brings me to the IE windows open. Find the one with type of Silverlight, x86. It is usually directly above one with type of x86 that has the page title for "title". Click attach and watch your output window spit out messages about loading debug symbols and your breakpoints enabled (if this doesn't happen you chose the wrong process, hit stop and try again). Now you can debug the client code as normal, server code requires a full F5 or attaching to the correct process. To improve this even further, bind the menu item to a key stroke. I chose ctrl + x, x. (Tools -> Options -> Keyboard, search for Debug.AttachToProcess, set the shortcut keys globaly and assign). Most of the time I build the project, then hit ctrl + x, x then i, then enter and I'm debugging. The process I want is usually the first IE in the list.

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• Understanding exceptional cases

  - by Justin

  I've been studying the use of exceptions in various php projects (such as Doctrine and Zend Framework). Exceptions seem to be thrown when unordinary input/state occurs. A perfect example is Doctrine throwing an exception when you try to use a invalid query string. I think the creators of the doctrine api understood that first, you can't query data by using an invalid DQL statement, and a developer should immediately be warned that an error has occurred, rather then letting execution continue with the possibility of an error code going un-checked. I also bet that this simplifies reading the code. I can't think of a situation where you would want to use an invalid DQL statement, except unit testing. Since this is true, it's better to avoid plaguing a bunch of code with null/error checks and use exceptions. I've read in books that exceptions shouldn't be thrown when validating dating user input. I've seen examples where of where the guideline is broken. One example is the Zend framework. If supplying an invalid controller or action name, an exception is thrown. Unlike doctrine, the user has more direct control over this sort of input. I know you can configure an error controller and set up a 404 message or what have you, but I'm curious why they have used an exception in this scenario? I guess you can argue the Zend Framework does not know how to continue processing the quest. One last example Is I wrote a function to return some html based on a given resource type. This resource type is hard-coded and sent when a user interacts with a web site (such as clicking a button to display the form to input data). I don't expect users to be mucking around with the request type. Under normal operating conditions, the resource type should be valid. To clean up some logic, I was going to throw an exception if a particular form wasn't found. This is mainly to find the correct form associated with a resource type so proper validation can occur. Does this sound like a valid use case for an exception? Right now it's pretty trivial, but I do plan to implement a restful consumer and re-using a function to map resources to their validation services would be very useful. I can then catch the exception and based on the consumer, return an error message suitable for the request type...

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• Showing ZFS some LOVE

  - by Kristin Rose

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} L is for the way you look at us, and O because we’re Oracle, but V is very, very, extra ordinary, and E, well that’s obvious… E is because Oracle’s new Sun ZFS Storage Appliance is Excellent, and here at OPN, we like spell out the obvious!  If you haven’t already heard, the Sun ZFS Appliance has “A simple, GUI-driven setup and configuration, solid price-performance and world-class Oracle support behind it. The CRN Test Center recommends the Sun ZFS Storage”. Read more about what CRN said here. Oracle's Sun ZFS Appliance family delivers enterprise-class network attached storage (NAS) capabilities with leading Oracle integration, simplicity, efficiency, performance, and TCO.  The systems offer an easy way to manage and expand your storage environment at a lower cost, with more efficiency, better data integrity, and higher performance when compared with competitive NAS offerings. Did we mention that set up, including configuring, will take you less than an hour since it all comes in one box and is so darn simple to use? So if you L-O-V-E what you’re hearing about Oracle’s Sun Z-F-S, learn more by watching the video below, and visiting any of our available resources . It Had to Be You, The OPN Communications Team

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• Is software support an option for your career?

  - by Maria Sandu

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 If you have a technical background, why should you choose a career in support? We have invited Serban to answer these questions and to give us an overview of one of the biggest technical teams in Oracle Romania. He’s been with Oracle for 7 years leading the local PeopleSoft Financials & Supply Chain Support team. Back in 2013 Serban started building a new support team in Romania – Fusion HCM. His current focus is building a strong support team for Fusion HCM, latest solution for Business HR Professionals from Oracle. The solution is offered both on Premise (customer site installation) but more important as a Cloud offering – SaaS.  So, why should a technical person choose Software Support over other technical areas?  “I think it is mainly because of the high level of technical skills required to provide the best technical solutions to our customers. Oracle Software Support covers complex solutions going from Database or Middleware to a vast area of business applications (basically covering any needs that a large enterprise may have). Working with such software requires very strong skills both technical and functional for the different areas, going from Finance, Supply Chain Management, Manufacturing, Sales to other very specific business processes. Our customers are large enterprises that already have a support layer inside their organization and therefore the Oracle Technical Support Engineers are working with highly specialized staff (DBA’s, System/Application Admins, Implementation Consultants). This is a very important aspect for our engineers because they need to be highly skilled to match our customer’s specialist’s expectations”.  What’s the career path in your team? “Technical Analysts joining our teams have a clear growth path. The main focus is to become a master of the product they will support. I think one need 1 or 2 years to reach a good level of understanding the product and delivering optimal solutions because of the complexity of our products. At a later stage, engineers can choose their professional development areas based on the business needs and preferences and then further grow towards as technical expert or a management role. We have analysts that have more than 15 years of technical expertise and they still learn and grow in technical area. Important fact is, due to the expansion of the Romanian Software support center, there are various management opportunities. So, if you want to leverage your experience and if you want to have people management responsibilities Oracle Software Support is the place to be!”  Our last question to Serban was about the benefits of being part of Oracle Software Support. Here is what he said: “We believe that Oracle delivers “State of the art” Support level to our customers. This is not possible without high investment in our staff. We commit from the start to support any technical analyst that joins us (being junior or very senior) with any training needs they have for their job. We have various technical trainings as well as soft-skills trainings required for a customer facing professional to be successful in his role. Last but not least, we’re aiming to make Oracle Romania SW Support a global center of excellence which means we’re investing a lot in our employees.”  If you’re looking for a job where you can combine your strong technical skills with customer interaction Oracle Software Support is the place to be! Send us your CV at [email protected]. /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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• Are You Meeting Social Customer Service Expectations?

  - by Mike Stiles

  Whether it’s B2B or B2C, one sure path to repeat business is making sure your buyer has a memorably pleasant and successful customer service experience with you. If they get that kind of treatment consistently, that’s called a relationship. And those aren’t broken easily. Social customer service, driven by integrated SRM (social relationship management) technology, is the venue that can effectively connect customers not only to the brand, but to other customers. Positive experiences, once administered, don’t just rest with the recipient. They’re published in the form of public raves and peer-to-peer recommendation, a force far more actionable than push advertising. What’s more, your customers have come to expect access to you and satisfaction from you using social. An NM Incite study shows 83% of Twitter users and 71% of Facebook users expect to get an answer from brands the same day they post to them on their social assets. To make sure you’re responding, you’ve got to have a tech platform that’s set up to moderate and alert so you’ll know ASAP a customer needs help. The more integrated your social enterprise is, the faster you can not only respond, but respond with the answer they’re looking for, because your system is connected to the internal resources that can surface the answer or put wheels in motion to rectify the situation in the shortest amount of time possible. But if you go to the necessary lengths to make sure your customers feel valued and important, will they really reward you? The study says 71% of consumers who got quick and effective responses from companies they contacted via social were more likely to recommend the brand to their friends and followers. So yes, sweeping people off their feet pays big dividends in terms of word-of-mouth marketing. But you should be keenly aware of the reverse side of that coin. Give people a negative experience, either in real world or virtual customer service, and that message is highly likely to get amplified through social channels faster and louder. Only 36% of the NM Incite study’s respondents reported that their problems were solved quickly and effectively. 36%? That’s hardly an impressive number. It gets worse. 10% never got so much as a response - at all. Going back to the relationship analogy, companies that are this deep in the ditch where customer service is concerned are making their girl or boyfriends really easy for a competitor to steal. Given the technology tools and data available right now for having an intimate knowledge of the customer, what products they’ve purchased, likely problems with those products, effective resolutions to those problems, and follow-up communication to gauge satisfaction, there are fewer excuses than ever for making the lifeblood of your business feel like you couldn’t care less. @mikestiles

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