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  • Exclusive Webcast Series Explains How Project Success Drives Business Success

    - by Melissa Centurio Lopes
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} In the wake of the global financial crisis, organizations throughout the world are redoubling their efforts to enhance financial discipline, achieve operational excellence, and mitigate risk. How can they address all these areas with one comprehensive strategy? With enterprise project portfolio management solutions that provide greater transparency and visibility across all projects and portfolios, says Guy Barlow, Oracle director of industry strategy. In the following interview and in an exclusive, three-part webcast series, Barlow examines today’s new management realities and explains how organizations can succeed in this environment. Q: Financial discipline has always been important, what’s different today? A: A number of organizations are showing that by fiscally aligning projects with the business goals of their organizations, they can shave off hundreds of thousands if not millions of dollars in inefficiency and waste. For example, one Oracle customer, the Columbus Regional Airport Authority, reduced its unbudgeted costs from US$24.4 million to US$3.5 million, for an 88 percent improvement. Q: How do organizations achieve results like this? A: First, they need to have the vision to see project management as part of a broad and critical element in their overall enterprise strategy. That means using a single solution, such as Oracle‘s Primavera, to manage multiple projects across multiple functions within a company. So someone in corporate mergers and acquisitions as well as a capital projects team can standardize on the same technology. By doing so they all gain greater efficiency in planning and execution—because the technology can be configured for their specific roles and needs—and the IT organization really benefits from lower maintenance. Second, enterprises must give executive leaders—CFOs, COOs, and CEOs—visibility across the entire business to easily see what projects are on track and which ones are falling behind. In fact, once executives see the power of enterprise project portfolio management, uptake is very quick across the organization. Read the full interview here.

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  • New Management Console in Java SE Advanced 8u20

    - by Erik Costlow-Oracle
    Java SE 8 update 20 is a new feature release designed to provide desktop administrators with better control of their managed systems. The release notes for 8u20 are available from the public JDK release notes page. This release is not a Critical Patch Update (CPU). I would like to call attention to two noteworthy features of Oracle Java SE Advanced, the commercially supported version of Java SE for enterprises that require both support and specialized tools. The new Advanced Management Console provides a way to monitor and understand client systems at scale. It allows organizations to track usage and more easily create and manage client configuration like Deployment Rule Sets (DRS). DRS can control execution of tracked applications as well as specify compatibility of which application should use which Java SE installation. The new MSI Installer integrates into various desktop management tools, making it easier to customize and roll out different Java SE versions. Advanced Management Console The Advanced Management Console is part of Java SE Advanced designed for desktop administrators, whose users need to run many different Java applications. It provides usage tracking for those Applet & Web Start applications to help identify them for guided DRS creation. DRS can then be verified against the tracked data, to ensure that end-users can run their application against the appropriate Java version with no prompts. Usage tracking also has a different definition for Java SE than it does for most software applications. Unlike most applications where usage can be determined by a simple run-count, Java is a platform used for launching other applications. This means that usage tracking must answer both "how often is this Java SE version used" and "what applications are launched by it." Usage Tracking One piece of Java SE Advanced is a centralized usage tracker. Simply placing a properties file on the client informs systems to report information to this usage tracker, so that the desktop administrator can better understand usage. Information is sent via UDP to prevent any delay on the client. The usage tracking server resides at a central location on the intranet to collect information from those clients. The information is stored in a normalized database for performance, meaning that a single usage tracker can handle a large number of clients. Guided Deployment Rule Sets Deployment Rule Sets were introduced in Java 7 update 40 (September 2013) in order to help administrators control security prompts and guide compatibility. A previous post, Deployment Rule Sets by Example, explains how to configure a rule set so that most applications run against the most secure version but a specific applet may run against the Java version that was current several years ago. There are a different set of questions that can be asked by a desktop administrator in a large or distributed firm: Where are the Java RIAs that our users need? Which RIA needs which Java version? Which users need which Java versions? How do I verify these answers once I have them? The guided deployment rule set creation uses usage tracker data to identify applications both by certificate hash and location. After creating the rules, a comparison tool exists to verify them against the tracked data: If you intend to run an RIA, is it green? If something specific should be blocked, is it red? This makes user-testing easier. MSI Installer The Windows Installer format (MSI) provides a number of benefits for desktop administrators that customize or manage software at scale. Unlike the basic installer that most users obtain from Java.com or OTN, this installer is built around customization and integration with various desktop management products like SCCM. Desktop administrators using the MSI installer can use every feature provided by the format, such as silent installs/upgrades, low-privileged installations, or self-repair capabilities Customers looking for Java SE Advanced can download the MSI installer through their My Oracle Support (MOS) account. Java SE Advanced The new features in Java SE Advanced make it easier for desktop administrators to identify and control client installations at scale. Administrators at organizations that want either the tools or associated commercial support should consider Java SE Advanced.

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  • LexisNexis and Oracle Join Forces to Prevent Fraud and Identity Abuse

    - by Tanu Sood
    Author: Mark Karlstrand About the Writer:Mark Karlstrand is a Senior Product Manager at Oracle focused on innovative security for enterprise web and mobile applications. Over the last sixteen years Mark has served as director in a number of tech startups before joining Oracle in 2007. Working with a team of talented architects and engineers Mark developed Oracle Adaptive Access Manager, a best of breed access security solution.The world’s top enterprise software company and the world leader in data driven solutions have teamed up to provide a new integrated security solution to prevent fraud and misuse of identities. LexisNexis Risk Solutions, a Gold level member of Oracle PartnerNetwork (OPN), today announced it has achieved Oracle Validated Integration of its Instant Authenticate product with Oracle Identity Management.Oracle provides the most complete Identity and Access Management platform. The only identity management provider to offer advanced capabilities including device fingerprinting, location intelligence, real-time risk analysis, context-aware authentication and authorization makes the Oracle offering unique in the industry. LexisNexis Risk Solutions provides the industry leading Instant Authenticate dynamic knowledge based authentication (KBA) service which offers customers a secure and cost effective means to authenticate new user or prove authentication for password resets, lockouts and such scenarios. Oracle and LexisNexis now offer an integrated solution that combines the power of the most advanced identity management platform and superior data driven user authentication to stop identity fraud in its tracks and, in turn, offer significant operational cost savings. The solution offers the ability to challenge users with dynamic knowledge based authentication based on the risk of an access request or transaction thereby offering an additional level to other authentication methods such as static challenge questions or one-time password when needed. For example, with Oracle Identity Management self-service, the forgotten password reset workflow utilizes advanced capabilities including device fingerprinting, location intelligence, risk analysis and one-time password (OTP) via short message service (SMS) to secure this sensitive flow. Even when a user has lost or misplaced his/her mobile phone and, therefore, cannot receive the SMS, the new integrated solution eliminates the need to contact the help desk. The Oracle Identity Management platform dynamically switches to use the LexisNexis Instant Authenticate service for authentication if the user is not able to authenticate via OTP. The advanced Oracle and LexisNexis integrated solution, thus, both improves user experience and saves money by avoiding unnecessary help desk calls. Oracle Identity and Access Management secures applications, Juniper SSL VPN and other web resources with a thoroughly modern layered and context-aware platform. Users don't gain access just because they happen to have a valid username and password. An enterprise utilizing the Oracle solution has the ability to predicate access based on the specific context of the current situation. The device, location, temporal data, and any number of other attributes are evaluated in real-time to determine the specific risk at that moment. If the risk is elevated a user can be challenged for additional authentication, refused access or allowed access with limited privileges. The LexisNexis Instant Authenticate dynamic KBA service plugs into the Oracle platform to provide an additional layer of security by validating a user's identity in high risk access or transactions. The large and varied pool of data the LexisNexis solution utilizes to quiz a user makes this challenge mechanism even more robust. This strong combination of Oracle and LexisNexis user authentication capabilities greatly mitigates the risk of exposing sensitive applications and services on the Internet which helps an enterprise grow their business with confidence.Resources:Press release: LexisNexis® Achieves Oracle Validated Integration with Oracle Identity Management Oracle Access Management (HTML)Oracle Adaptive Access Manager (pdf)

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  • IPgallery banks on Solaris SPARC

    - by Frederic Pariente
    IPgallery is a global supplier of converged legacy and Next Generation Networks (NGN) products and solutions, including: core network components and cloud-based Value Added Services (VAS) for voice, video and data sessions. IPgallery enables network operators and service providers to offer advanced converged voice, chat, video/content services and rich unified social communications in a combined legacy (fixed/mobile), Over-the-Top (OTT) and Social Community (SC) environments for home and business customers. Technically speaking, this offer is a scalable and robust telco solution enabling operators to offer new services while controlling operating expenses (OPEX). In its solutions, IPgallery leverages the following Oracle components: Oracle Solaris, Netra T4 and SPARC T4 in order to provide a competitive and scalable solution without the price tag often associated with high-end systems. Oracle Solaris Binary Application Guarantee A unique feature of Oracle Solaris is the guaranteed binary compatibility between releases of the Solaris OS. That means, if a binary application runs on Solaris 2.6 or later, it will run on the latest release of Oracle Solaris.  IPgallery developed their application on Solaris 9 and Solaris 10 then runs it on Solaris 11, without any code modification or rebuild. The Solaris Binary Application Guarantee helps IPgallery protect their long-term investment in the development, training and maintenance of their applications. Oracle Solaris Image Packaging System (IPS) IPS is a new repository-based package management system that comes with Oracle Solaris 11. It provides a framework for complete software life-cycle management such as installation, upgrade and removal of software packages. IPgallery leverages this new packaging system in order to speed up and simplify software installation for the R&D and production environments. Notably, they use IPS to deliver Solaris Studio 12.3 packages as part of the rapid installation process of R&D environments, and during the production software deployment phase, they ensure software package integrity using the built-in verification feature. Solaris IPS thus improves IPgallery's time-to-market with a faster, more reliable software installation and deployment in production environments. Extreme Network Performance IPgallery saw a huge improvement in application performance both in CPU and I/O, when running on SPARC T4 architecture in compared to UltraSPARC T2 servers.  The same application (with the same activation environment) running on T2 consumes 40%-50% CPU, while it consumes only 10% of the CPU on T4. The testing environment comprised of: Softswitch (Call management), TappS (Telecom Application Server) and Billing Server running on same machine and initiating various services in capacity of 1000 CAPS (Call Attempts Per Second). In addition, tests showed a huge improvement in the performance of the TCP/IP stack, which reduces network layer processing and in the end Call Attempts latency. Finally, there is a huge improvement within the file system and disk I/O operations; they ran all tests with maximum logging capability and it didn't influence any benchmark values. "Due to the huge improvements in performance and capacity using the T4-1 architecture, IPgallery has engineered the solution with less hardware.  This means instead of deploying the solution on six T2-based machines, we will deploy on 2 redundant machines while utilizing Oracle Solaris Zones and Oracle VM for higher availability and virtualization" Shimon Lichter, VP R&D, IPgallery In conclusion, using the unique combination of Oracle Solaris and SPARC technologies, IPgallery is able to offer solutions with much lower TCO, while providing a higher level of service capacity, scalability and resiliency. This low-OPEX solution enables the operator, the end-customer, to deliver a high quality service while maintaining high profitability.

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  • Orchestrating the Virtual Enterprise, Part II

    - by Kathryn Perry
    A guest post by Jon Chorley, Oracle's CSO & Vice President, SCM Product Strategy Almost everyone has ordered from Amazon.com at one time or another. Our orders are as likely to be fulfilled by third parties as they are by Amazon itself. To deliver the order promptly and efficiently, Amazon has to send it to the right fulfillment location and know the availability in that location. It needs to be able to track status of the fulfillment and deal with exceptions. As a virtual enterprise, Amazon's operations, using thousands of trading partners, requires a very different approach to fulfillment than the traditional 'take an order and ship it from your own warehouse' model. Amazon had no choice but to develop a complex, expensive and custom solution to tackle this problem as there used to be no product solution available. Now, other companies who want to follow similar models have a better off-the-shelf choice -- Oracle Distributed Order Orchestration (DOO).  Consider how another of our customers is using our distributed orchestration solution. This major airplane manufacturer has a highly complex business and interacts regularly with the U.S. Government and major airlines. It sits in the middle of an intricate supply chain and needed to improve visibility across its many different entities. Oracle Fusion DOO gives the company an orchestration mechanism so it could improve quality, speed, flexibility, and consistency without requiring an organ transplant of these highly complex legacy systems. Many retailers face the challenge of dealing with brick and mortar, Web, and reseller channels. They all need to be knitted together into a virtual enterprise experience that is consistent for their customers. When a large U.K. grocer with a strong brick and mortar retail operation added an online business, they turned to Oracle Fusion DOO to bring these entities together. Disturbing the Peace with Acquisitions Quite often a company's ERP system is disrupted when it acquires a new company. An acquisition can inject a new set of processes and systems -- or even introduce an entirely new business like Sun's hardware did at Oracle. This challenge has been a driver for some of our DOO customers. A large power management company is using Oracle Fusion DOO to provide the flexibility to rapidly integrate additional products and services into its central fulfillment operation. The Flip Side of Fulfillment Meanwhile, we haven't ignored similar challenges on the supply side of the equation. Specifically, how to manage complex supply in a flexible way when there are multiple trading parties involved? How to manage the supply to suppliers? How to manage critical components that need to merge in a tier two or tier three supply chain? By investing in supply orchestration solutions for the virtual enterprise, we plan to give users better visibility into their network of suppliers to help them drive down costs. We also think this technology and full orchestration process can be applied to the financial side of organizations. An example is transactions that flow through complex internal structures to minimize tax exposure. We can help companies manage those transactions effectively by thinking about the internal organization as a virtual enterprise and bringing the same solution set to this internal challenge.  The Clear Front Runner No other company is investing in solving the virtual enterprise supply chain issues like Oracle is. Oracle is in a unique position to become the gold standard in this market space. We have the infrastructure of Oracle technology. We already have an Oracle Fusion DOO application which embraces the best of what's required in this area. And we're absolutely committed to extending our Fusion solution to other use cases and delivering even more business value. Jon ChorleyChief Sustainability Officer & Vice President, SCM Product StrategyOracle Corporation

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  • Improve Playback Using Enhancements in Windows Media Player 12

    - by DigitalGeekery
    Are you looking for ways to improve the playback of your media in Windows Media Player 12? We’ll show you how to do that by using the enhancements in WMP 12. If you are in Library mode, you’ll need to click the icon at the lower right to switch to Now Playing mode. Right-click anywhere in Media Player while in Now Playing mode, select Enhancements, and select any of the available options.   You can switch between the individual enhancements by clicking the right and left buttons at the top left.   Crossfading and Auto Volume Leveling The Auto Volume Leveling setting is just a simple toggle on and off. If your MP3 or WMA files have volume leveling information values.   You can automatically add volume leveling information values to all files you add to your library by switching to Library view, going to Tools > Options, and selecting Add volume leveling information values for new files on the Library tab. Click OK when finished.   Crossfading will gradually decrease the volume of the song that is ending (fade out) and increase volume of the song that is beginning. Click Turn on Crossfading and then click and drag the slider left or right change the amount of overlap between tracks. Graphic Equalizer The graphic equalizer is toggled on and off by clicking Turn on / Turn off at the top left. You can select pre-defined equalizer settings by music genre by clicking the Default list. The radio buttons on the left allow you to move the sliders individually, in a loose group or a tight group. You can always return to the default settings by clicking Reset. Play Speed Settings Choose a pre-defined settings by clicking Slow, Normal, or Fast. Uncheck the Snap slider to common speeds the move the slider right and left to your desired speed. If nothing else, these settings provide a little fun and amusement. Quiet Mode Quiet mode will level out any sharp volume highs and lows within a single track. Simply toggle the setting on or off and select whether you prefer Medium difference or Little difference by selecting one of the radio buttons. SRS WOW effects SRS WOW effects enhance low-frequency and stereo sound performance. Click Turn on to enable the TruBass and WOW Effect sliders. You can also optimize for your speaker type. Click to switch between Regular, Large, and Headphones. Video Settings Video Settings allow you to adjust the Hue, Brightness, Saturation, and Contrast.   You can also adjust the zoom settings by clicking Select video zoom settings.   Dolby Digital Settings Choose between Normal, Night, and Theater settings to adjust the audio for Dolby Digital content. This setting will only effect media with Dolby Digital sound. Looking for more ways to improve your media experience in WMP 12? Check out how to update metadata and cover art and how to share media with other Windows 7 computers on your home network. Similar Articles Productive Geek Tips Fixing When Windows Media Player Library Won’t Let You Add FilesInstall and Use the VLC Media Player on Ubuntu LinuxHow To Rip a Music CD in Windows 7 Media CenterStream Media from Windows 7 to XP with VLC Media PlayerInstalling Windows Media Player Plugin for Firefox TouchFreeze Alternative in AutoHotkey The Icy Undertow Desktop Windows Home Server – Backup to LAN The Clear & Clean Desktop Use This Bookmarklet to Easily Get Albums Use AutoHotkey to Assign a Hotkey to a Specific Window Latest Software Reviews Tinyhacker Random Tips Acronis Online Backup DVDFab 6 Revo Uninstaller Pro Registry Mechanic 9 for Windows Check these Awesome Chrome Add-ons iFixit Offers Gadget Repair Manuals Online Vista style sidebar for Windows 7 Create Nice Charts With These Web Based Tools Track Daily Goals With 42Goals Video Toolbox is a Superb Online Video Editor

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  • SQL SERVER – Why Do We Need Master Data Management – Importance and Significance of Master Data Management (MDM)

    - by pinaldave
    Let me paint a picture of everyday life for you.  Let’s say you and your wife both have address books for your groups of friends.  There is definitely overlap between them, so that you both have the addresses for your mutual friends, and there are addresses that only you know, and some only she knows.  They also might be organized differently.  You might list your friend under “J” for “Joe” or even under “W” for “Work,” while she might list him under “S” for “Joe Smith” or under your name because he is your friend.  If you happened to trade, neither of you would be able to find anything! This is where data management would be very important.  If you were to consolidate into one address book, you would have to set rules about how to organize the book, and both of you would have to follow them.  You would also make sure that poor Joe doesn’t get entered twice under “J” and under “S.” This might be a familiar situation to you, whether you are thinking about address books, record collections, books, or even shopping lists.  Wherever there is a lot of data to consolidate, you are going to run into problems unless everyone is following the same rules. I’m sure that my readers can figure out where I am going with this.  What is SQL Server but a computerized way to organize data?  And Microsoft is making it easier and easier to get all your “addresses” into one place.  In the  2008 version of SQL they introduced a new tool called Master Data Services (MDS) for Master Data Management, and they have improved it for the new 2012 version. MDM was hailed as a major improvement for business intelligence.  You might not think that an organizational system is terribly exciting, but think about the kind of “address books” a company might have.  Many companies have lots of important information, like addresses, credit card numbers, purchase history, and so much more.  To organize all this efficiently so that customers are well cared for and properly billed (only once, not never or multiple times!) is a major part of business intelligence. MDM comes into play because it will comb through these mountains of data and make sure that all the information is consistent, accurate, and all placed in one database so that employees don’t have to search high and low and waste their time. MDM also has operational MDM functions.  This is not a redundancy.  Operational MDM means that when one employee updates one bit of information in the database, for example – updating a new address for a customer, operational MDM ensures that this address is updated throughout the system so that all departments will have the correct information. Another cool thing about MDM is that it features Master Data Services Configuration Manager, which is exactly what it sounds like.  It has a built-in “helper” that lets you set up your database quickly, easily, and with the correct configurations.  While talking about cool features, I can’t skip over the add-in for Excel.  This allows you to link certain data to Excel files for easier sharing and uploading. In summary, I want to emphasize that the scariest part of the database is slowly disappearing.  Everyone knows that a database – one consolidated area for all your data – is a good idea, but the idea of setting one up is daunting.  But SQL Server is making data management easier and easier with features like Master Data Services (MDS). Reference: Pinal Dave (http://blog.SQLAuthority.com) Filed under: PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL, Technology Tagged: Master Data Services, MDM

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  • Oracle Data Integration 12c: Perspectives of Industry Experts, Customers and Partners

    - by Irem Radzik
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 As you may have seen from our recent blog posts on Oracle Data Integrator 12c and Oracle GoldenGate 12c, we are very excited to share with you the great new features the 12c release brings to Oracle’s data integration solutions. And, fortunately we are not alone in this sentiment. Since the press announcement October 17th, which incorporates our customers' and experts' testimonials, we have seen positive comments in leading technology publications and social media as well. Here are some examples: In CIO and PCWorld you can find Joab Jackson’s article, Oracle Data Integrator 12c ready for real-time analysis, where wrote about the tight integration between Oracle Data Integrator and Oracle GoldenGate . He noted “Heeding the call from enterprise customers who clamor for more immediacy in their data-driven reports, Oracle has updated its data-integration software portfolio so that it can more rapidly deliver data to data warehouses and analysis applications.” Integration Developer News’ Vance McCarthy wrote the article Oracle Ships ‘Future Proofs’ Integration Tools for Traditional, Cloud, Big Data, Real-Time Projects and mentioned that “Oracle Data Integrator 12c and Oracle GoldenGate 12c sport a wide range of improvements to let devs more easily deliver data integration for cloud, analytics, big data and other new projects that leverage multiple datasets for business.“ InformationWeek’s Doug Henschen gave a great overview to several key features including the new flow-based UI in Oracle Data Integrator. Doug said “Oracle Data Integrator 12c introduces a complete makeover of the job-building experience, while real-time oriented GoldenGate 12c introduces performance gains “. In Database Trends and Applications’ article Oracle Strengthens Data Integration with Release of Oracle Data Integrator 12c and Oracle GoldenGate 12c highlighted the productivity aspect of the new solution with his remarks: “tight integration between Oracle Data Integrator 12c and Oracle GoldenGate 12c enables developers to leverage Oracle GoldenGate’s low overhead, real-time change data capture completely within the Oracle Data Integrator Studio without additional training”. We are also thrilled about what our customers and partners have to say about our products and the new release. And we are equally excited to share those perspectives with you in our upcoming launch video webcast on November 12th. SolarWorld Industries America’s Senior Database Manager, Russ Toyama will join our executives in our studio in Redwood Shores to discuss GoldenGate’s core benefits and the new release, while Surren Partharb, CTO of Strategic Technology Services for BT, and Mark Rittman, CTO of Rittman Mead, will provide their comments via the interviews conducted in the UK. This interactive panel discussion in the video webcast will unveil the new release with the expertise of our development executives and the great insight from our customers and partners. In addition, our product experts will be available online to answer chat questions. This is really a great opportunity to learn how Oracle's data integration offering has changed the integration and replication technology space with the new release, and established itself as the new leader. If you have not registered for this free event yet, you can do so via this link. We will run the live event at 8am PT/4pm GMT, followed by a replay of the event with live chat for Q&A  at 10am PT/6pm GMT. The replay will be available on-demand for those who register but cannot attend either session on November 12th. /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman";}

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  • Oracle OpenWorld Update: Demo Pods and Hands-on Labs

    - by Doug Reid
    0 false 18 pt 18 pt 0 0 false false false /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} Less than one week away until the start of Oracle OpenWorld 2012 and the Data Integration Solutions team is ready to go!  We have an exciting line up for you this year which we have summarized for you in the Oracle OpenWorld Focus on Data Integration Solutions document. In past posts we have discussed session themes and our customer panel, but today I would like to summarize our Hands-on Labs and Demo Pods that we have available for attendees. For Oracle GoldenGate Hands-On Labs we have two labs that we are running this year. Deep Dive into Oracle GoldenGate Thursday October 4th at 11:15AM in the Marriott Marquis Salon 1/2 Oracle GoldenGate provides real-time log-based change data capture and delivery between heterogeneous systems. It enables cost-effective, low-impact, real-time data integration and continuous availability solutions. This session covers Oracle GoldenGate 11g’s internal product architecture and includes a hands-on lab that covers configuration examples for target database instantiation and real-time change data capture and delivery. The participants will configure Oracle GoldenGate to instantiate a secondary database that can be used for disaster recovery or a reporting instance. Come learn how easy it is to use and how this can be a very valuable and easy technology solution for your organization. Introduction to Oracle GoldenGate Veridata Wednesday October 3rd 10:15AM in the Marriott Marquis Sales 1/2 Oracle GoldenGate Veridata compares one set of data with another and identifies data that is out of synchronization. In this hands-on lab, you will be introduced to the key features of this product. Using the Oracle GoldenGate Veridata Web client, you will have the opportunity to configure comparison objects and rules, initiate a comparison, review the status and output of a comparison, and review out-of-sync data. As a bonus this year, we have recorded the labs and made them available on youtube.com/oraclegoldengate. These will be available the day of the labs. Our demo pods are an opportunity for attendees to see our products but more so to meet the product management and development teams. I would like to point out that we have two Oracle GoldenGate 11gR2 demo pods, one in the database camp and the other in the middleware camp. The one in the middleware camp will be focused on all platforms while the one in the database camp will have a focus on the Oracle platform. The other two I would like to point out are the Monitoring Oracle GoldenGate and the Oracle Enterprise Manager demo pods; both of these pods will focus on methods to monitor GoldenGate but the OEM demo pod will have a specific focus on the Oracle GoldenGate Management Pack plug-in for OEM. Below is a list of our demo pods and their locations. Monitoring Oracle GoldenGate for End-to-End Visibility Moscone South, Right - S-241 Oracle Data Integrator and Oracle GoldenGate for Oracle Applications Moscone South, Right - S-240 Oracle GoldenGate 11gR2 New Features Moscone South, Right - S-239 Oracle GoldenGate 11gR2: Real-Time, Transactional Database Replication     Moscone South, Left - S-027 Oracle GoldenGate Veridata and Adapters Moscone South, Right - S-242 Oracle Enterprise Manager Moscone South, Left - S-040 Keep tuned to our blog during the show for news and highlights from the Data Integration Solutions team. See you there.

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  • SQL Sentry Truth-Telling and Disk Configuration

    - by AjarnMark
    Recently, SQL Sentry told me something about my SQL Server disk configurations that I just didn’t want to believe, but alas, it was true. Several days ago I posted my First Impressions of the SQL Sentry Power Suite.  Today’s post could fall into the category of, “Hey, as long as you have that fancy tool…”  Unfortunately, it also falls into the category of an overloaded worker taking someone else’s word for the truth, not verifying it with independent fact-checking, and then making decisions based on that.  Here’s my story… I’m not exactly an Accidental DBA (or Involuntary DBA as Paul Randal calls it).  I came to this company five years ago as a lead application developer with extensive experience in database design and development.  I worked my way into management, and along the way, took over the DBA responsibilities.  Fortunately, our systems run pretty smoothly most of the time, but I’m always looking for ways to make them better and to fit into my understanding of best practices.  When I took over as DBA, I inherited a SQL 2000 server with about 30 databases on it supporting our main systems, and a SQL 2005 server with multiple instances.  Both of these servers were configured with the Operating System and Application files on the C drive, data files on a different drive letter, and log files on a third drive letter.  Even before I took over as DBA, I verified that this was true with a previous server administrator, and that these represented actual separate disks.  He stated that they did, and I thought that all was well. Then one day, I’m poking around inside the SQL Sentry Performance Advisor, checking out features as I am evaluating whether to purchase the product, and I come across a Disk Configuration section.  The first thing I notice is that the drives do not have the proper partition offset, which was not at all surprising to me given the age of the installation and the relative newness of that topic.  But what threw me for a loop was that the graphic display appeared to be telling me that I did not in fact have three separate drives (or arrays) but rather had two, and that the log files were merely on a separate volume on the same physical array as the OS.  I figured that I must be reading it wrong so I scanned the Help file, but that just seemed to confirm my interpretation.  Then I thought, “there must be something wrong with the demo version of the software!  This can’t be right!”  But just to double-check, I went to our current server admin to talk it over with him, and sure enough, SQL Sentry was telling the truth! I was stunned!  I quickly went through the grieving process…denial…anger…reconciliation.  Here was something that I thought was such a basic truth that was turned upside down.  OK, granted, this wasn’t disastrous.  Our databases didn’t suddenly grind to a halt.  I didn’t get calls late at night inquiring about the sudden downturn in performance.  But it was a bit of a shock to the system, in a good way, to jolt me out of taking what I had believed as the truth for granted, and instead to Trust, but Verify! Yes, before someone else points it out, I know that there are”free” disk management tools built-in to Windows that would have told me the same thing if I had only looked at them; I did not have to buy a fancy tool to tell me that, but the fact is, until I was evaluating the tool, I had just gone with what I was told, and never bothered to check what was actually there. So, what things do you believe to be true but you actually never verified?

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  • Change The Windows 7 Start Orb the Easy Way

    - by Matthew Guay
    Want to make your Windows 7 PC even more unique and personalized?  Then check out this easy guide on how to change your start orb in Windows 7. Getting Started First, download the free Windows 7 Start Button Changer (link below), and extract the contents of the folder.  It contains the app along with a selection of alternate start button orbs you can try out.   Before changing the start button, we advise creating a system restore point in case anything goes wrong.  Enter System Restore in your Start menu search, and select “Create a restore point”. Please note:  We tested this on both the 32 bit and 64 bit editions of Windows 7, and didn’t encounter any problems or stability issues.  That said, it is always prudent to make a restore point just in case a problem did happen. Click the Create button… Then enter a name for the restore point, and click Create. Changing the Start Orb. Once this is finished, run the Windows 7 Start Button Changer as administrator by right-clicking on it and selecting “Run as administrator”.  Accept the UAC prompt that will appear. If you don’t run it as an administrator, you may see the following warning.  Click Quit, and then run again as administrator. You should now see the Windows 7 Start Button Changer.  On the left it shows what your current (default) start orb looks like inactive, when hovered over, and when selected.  Click the orb on the right to select a new start button. Here we browsed to the sample orbs folder, and selected one of them.  Let’s give Windows the Media Center orb for a start orb.  Click the orb you want, and then select open. When you click Open, your screen will momentarily freeze and your taskbar will disappear.  When it reappears, your computer will have gone from having the old, default Start orb style… …to your new, exciting Start orb!  Here it is default, and glowing when hovered over. Now, the Windows 7 Start Orb Changer will change, and show your new Start orb on the left side.  If you would like to revert to the default orb, simply click the folder icon to restore it.  Or, if you would like to change the orb again, restore the original first and then select a new one. The orbs don’t have to be round; here’s a fancy Windows 7 logo as the start button. The start orb change will work in the Aero and Aero basic (which Windows 7 Start uses) themes, but will not show up in the classic, Windows 2000 style themes.  Here’s how the new start button looks with the Aero Classic theme: There are tons of orbs available, including this cute smiley, so choose one that you like to make your computer uniquely yours. Conclusion This is a cute way to make your desktop unique, and can be a great way to make a truly personalized theme.  Let us know your favorite Start orb! Link Download the Windows 7 Start Button Changer Find more Start orbs at deviantART Similar Articles Productive Geek Tips Change the Windows 7 or Vista Power Buttons to Shut Down/Sleep/HibernateQuick Tip: Change the Registered Owner in WindowsSpeed up Windows Vista Start Menu Search By Limiting ResultsWhy Does My Password Expire in Windows?Change Your Computer Name in Windows 7 or Vista TouchFreeze Alternative in AutoHotkey The Icy Undertow Desktop Windows Home Server – Backup to LAN The Clear & Clean Desktop Use This Bookmarklet to Easily Get Albums Use AutoHotkey to Assign a Hotkey to a Specific Window Latest Software Reviews Tinyhacker Random Tips DVDFab 6 Revo Uninstaller Pro Registry Mechanic 9 for Windows PC Tools Internet Security Suite 2010 Quickly Schedule Meetings With NeedtoMeet Share Flickr Photos On Facebook Automatically Are You Blocked On Gtalk? Find out Discover Latest Android Apps On AppBrain The Ultimate Guide For YouTube Lovers Will it Blend? iPad Edition

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  • How do developer get rid of silly requirements?

    - by sugar
    Hmm ! First of all let me give you the note of the requirement. So that you can have idea what kind of problem I am facing. Words From Project Manager : Hey ! Sugar, I am assigning you a task for developing a framework. This framework is supposed to be developed for all iOS application. Please go through brief of the required framework. It should be able to detect the thickness of my Thumb. It should be able to detect whether User is using thumb or Fingers If user is using thumbs/Fingers, Framework should calculate the size of thumb/fingers. Once size is been calculated, all elements of user interface should arranged & resized automatically. ( not specified how & where as its framework - it should be smart enough to arrange automatically ) If thumb size is larger elements should get arranged near by center area of iPad/iPhone If thumb size is smaller elements should get arranged near by corners of iPad/iPhone If thumb size is larger, fonts of all elements should get smaller. ( assuming = aged person ) If thumb size is smaller, fonts of all elements should get larger. ( assuming smaller thumb = low aged person ) Summary : This framework is required for creating user-friendly user-interfaces programmatically. We need to develop a very developer-friendly framework. Framework should be developed in such a way that we can use in as many projects as needed. Well, I am a developer. What I want to have as an answer is as follows. How to describe them - the way of they thinking is bit ridiculous ? How do I explain them - we can better concentrate on developing actual projects ? How do I convince them - that this kind of things even if possible, is not recommended to develop such things ? How do I say politely, gently & respectfully NO to this ? What should I say, So that they can not point at my experience ? ( e.g. you are 3 years experienced guy & you must have abilities to develop such things ) Feeling horror. Please help. Thanks in advance, Sugar. Note : Please help me to tag this question properly. I am stuck & this is real situation. Frustrated & tensed. You guys might have faced such requirements from TopLevel. requesting you to help with your experience. Well ! I came to know that - those TOPLEVEL guys don't have any idea of iPad, iPhone, Apple etc. I would do one thing. Sir, before we go further for framework development. It is strongly recommended to read Apple Human Interface Guidlines.

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  • Visual Studio 2010 Best Practices

    - by Etienne Tremblay
    I’d like to thank Packt for providing me with a review version of Visual Studio 2010 Best Practices eBook. In fairness I also know the author Peter having seen him speak at DevTeach on many occasions.  I started by looking at the table of content to see what this book was about, knowing that “best practices” is a real misnomer I wanted to see what they were.  I really like the fact that he starts the book by really saying they are not really best practices but actually recommend practices.  As a Team Foundation Server user I found that chapter 2 was more for the open source crowd and I really skimmed it.  The portion on Branching was well documented, although I’m not a fan of the testing branch myself, but the rest was right on. The section on merge remote changes (bring the outside to you) paradigm is really important and was touched on. Chapter 3 has good solid practices on low level constructs like generics and exceptions. Chapter 4 dives into architectural practices like decoupling, distributed architecture and data based architecture.  DTOs and ORMs are touched on briefly as is NoSQL. Chapter 5 is about deployment and is really a great primer on all the “packaging” technologies like Visual Studio Setup and Deployment (depreciated in 2012), Click Once and WIX the major player outside of commercial solutions.  This is a nice section on how to move from VSSD to WIX this is going to be important in the coming years due to the fact that VS 2012 doesn’t support VSSD. In chapter 6 we dive into automated testing practices, including test coverage, mocking, TDD, SpecDD and Continuous Testing.  Peter covers all those concepts really nicely albeit succinctly. Being a book on recommended practices I find this is really good. I really enjoyed chapter 7 that gave me a lot of great tips to enhance my Visual Studio “experience”.  Tips on organizing projects where good.  Also even though I knew about configurations I like that he put that in there so you can move all your settings to another machine, a lot of people don’t know about that. Quick find and Resharper are also briefly covered.  He touches on macros (depreciated in 2012).  Finally he touches on Continuous Integration a very important concept in today’s ALM landscape. Chapter 8 is all about Parallelization, threads, Async, division of labor, reactive extensions.  All those concepts are touched on and again generalized approaches to those modern problems are giving.       Chapter 9 goes into distributed apps, the most used and accepted practice in the industry for .NET projects the chapter tackles concepts like Scalability, Messaging and Cloud (the flavor of the month of distributed apps, although I think this will stick ;-)).  He also looks a protocols TCP/UDP and how to debug distributed apps.  He touches on logging and health monitoring. Chapter 10 tackles recommended practices for web services starting with implementing WCF services, which goes into all sort of goodness like how to host in IIS or self-host.  How to manual test WCF services, also a section on authentication and authorization.  ASP.NET Web services are also touched on in that chapter All in all a good read, nice tips and accepted practices.  I like the conciseness of the subjects and Peter touches on a lot of things in this book and uses a lot of the current technologies flavors to explain the concepts.   Cheers, ET

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  • Laptop monitor stopped working and can't be re-enabled on a Dell Latitude E6410

    - by xektrum
    I'm using Ubuntu 12.04 (upgraded from 11.10), everything seemed to work fine until today when my laptop monitor suddenly stopped working. Here are the facts: My laptop is a Dell Latitude E6410, Intel graphics. External Monitor is attached through a docking station. Everything worked fine for about 6-7 month, then upgraded to 12.04 Issue started today after a week of upgrade. I think the issue started after I ran CounterStrike 1.6, both monitors blinked and then only the attached monitor which is connected to a docking station continued to work I thought at first that was a transient issue but then I've rebooted, removed the battery but the same happens. Laptop Monitor and external monitor work fine up to login screen, but after I login it goes black Whenever I try to re-enable laptop monitor from Display Manager I get errors: The selected configuration for displays could not be applied could not set the configuration for CRTC 63 Not sure what technical details are required but here are some: $ xrandr Screen 0: minimum 320 x 200, current 3120 x 1050, maximum 8192 x 8192 eDP1 connected (normal left inverted right x axis y axis) 1440x900 60.0 + 40.0 VGA1 disconnected (normal left inverted right x axis y axis) HDMI1 connected 1680x1050+0+0 (normal left inverted right x axis y axis) 474mm x 296mm 1680x1050 60.0*+ 1280x1024 75.0 60.0 1152x864 75.0 1024x768 75.1 60.0 800x600 75.0 60.3 640x480 75.0 60.0 720x400 70.1 DP1 disconnected (normal left inverted right x axis y axis) HDMI2 disconnected (normal left inverted right x axis y axis) DP2 disconnected (normal left inverted right x axis y axis) $ tail /var/log/Xorg.0.log [ 8367.132] (WW) intel(0): flip queue failed: Device or resource busy [ 8367.132] (WW) intel(0): Page flip failed: Device or resource busy [ 8367.174] (WW) intel(0): flip queue failed: Device or resource busy [ 8367.174] (WW) intel(0): Page flip failed: Device or resource busy [ 8367.174] (WW) intel(0): flip queue failed: Device or resource busy [ 8367.174] (WW) intel(0): Page flip failed: Device or resource busy [ 8367.265] (WW) intel(0): flip queue failed: Device or resource busy [ 8367.265] (WW) intel(0): Page flip failed: Device or resource busy [ 8367.265] (WW) intel(0): flip queue failed: Device or resource busy [ 8367.265] (WW) intel(0): Page flip failed: Device or resource busy I'm using gnome-shell, and the only ways I've been able to get both display working have been: 1) Booting with laptop disconnected from docking and then re attach external with VGA instead of DVI, but only worked for a session. 2) Removing xserver-xorg-video-intel, but then I gnome-shell is gone as well as dri I would appreciate any suggestions. Regards, ============================= WORKAROUND FOUND ============================= So I have tried few things and here is what worked: I've installed a newer version of xserver-xorg-video-intel (2.19 vs 2.17) from ppa:xorg-edgers/ppa, it didn't work at first, it was only showing low graphics mode, so I tried with a different linux-image 3.0.0-19-generic-pae instead of 3.2.0-24-generic-pae, which I believe is 12.04 precise default, then everything started to work again, Now I've installed 3.4.0-1-generic-pae from same ppa and everything goes flawless so I believe the issue is either with linux-image 3.0.0-19-generic-pae or xserver-xorg-video-intel 2.17. Hope this helps someone in the future. PS: Now xrandr shows multiple modes for my laptop monitor $ xrandr Screen 0: minimum 320 x 200, current 3120 x 1050, maximum 8192 x 8192 eDP1 connected 1440x900+1680+0 (normal left inverted right x axis y axis) 303mm x 189mm 1440x900 60.0*+ 59.9 40.0 1360x768 59.8 60.0 1152x864 60.0 1024x768 60.0 800x600 60.3 56.2 640x480 59.9 VGA1 disconnected (normal left inverted right x axis y axis) HDMI1 connected 1680x1050+0+0 (normal left inverted right x axis y axis) 474mm x 296mm 1680x1050 60.0*+ 1280x1024 75.0 60.0 1152x864 75.0 1024x768 75.1 60.0 800x600 75.0 60.3 640x480 75.0 60.0 720x400 70.1 DP1 disconnected (normal left inverted right x axis y axis) HDMI2 disconnected (normal left inverted right x axis y axis) DP2 disconnected (normal left inverted right x axis y axis)

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  • Cutting Subscriber Churn with Media Intelligence

    - by Oracle M&E
    There's lots of talk in media and entertainment companies about using "big data".  But it's often hard to see through the hype and understand how big data brings benefits in the real world.  How about being able to predict with 92% accuracy which subscribers intend to cancel their subscription - and put in place a renewal strategy to dramatically reduce that churn?  That's what Belgian media company De Persgroep has achieved with Oracle's Media Intelligence solution.  "One of the areas in which we're able to achieve beautiful results using big data is the churn prediction," De Persgroep's CIO Luc Verbist explains in a new Oracle video.  "Based on all the data that we collect on websites and all your behavior, payment behavior and so on, we're able to make a prediction model, which, with an accuracy of 92 percent, is able to predict that you probably won't renew your newspaper, anymore. So our approach to renewal is completely different to the people in that segment than towards the other people. And this has brought us a lot of value and a lot of customers who didn't stop their newspaper where else they would have done so." De Persgroep is using Oracle's Big Data Appliance, along with software from Oracle partner NGDATA to build up a detailed "DNA profile" of each individual customer, based on every interaction, in real time.  This means that any change in behavior - a drop in content consumption, a late subscription payment, a negative social media comment - is captured.  Applying advanced data modeling techniques automatically converts those raw interactions into data with real business meaning - like that customer's risk of churning. The very same data profile - comprising hundreds if individual dimensions - can simultaneously drive targeted marketing campaigns - informing audience about new content that's most relevant and encouraging them to subscribe.  It can power content recommendations and personalization right in the content sites and apps. And it can link directly into digital advertising networks via platforms like Oracle's BlueKai data management platform (DMP), to drive increased advertising CPMs. Using Oracle's Media Intelligence solution enables this across De Persgroep's business - comprising eight newspapers and 25 magazines published in Belgium and The Netherlands, and digital properties including websites with 6m daily unique visitors, along with TV and radio stations. "The company strategy is in fact a customer-centric strategy, so we want to get a 360-view about our customers, about our prospects. And the big data project helped us to achieve that goal," says Verbist. Using Oracle's Big Data Appliance to underpin the solution created huge savings.   "The selection of the Big Data Appliance was quite easy.  It was very quick to install, very easy to install, as well. And it was far cheaper than building our own Hadoop cluster. So it was in fact a non-brainer," Verbist explains. Applying Media Intelligence approach has yielded incredible results for De Persgroep, including: Improved products - with a new understanding of how readers are consuming print and digital content across the day Improved customer segmentation - driving a 6X improvement in customer prospecting and acquisition when contacting a specific segment Having the project up and running in three months And that has led to competitive benefits for De Persgroep, as Luc Verbist explains: "one of the results we saw since we started using big data is that we're able to increase the gap between we as the market leader, and the second [by] more than 20 percent."

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  • Master Data Management for Location Data - Oracle Site Hub

    - by david.butler(at)oracle.com
    Most MDM discussions cover key domains such as customer, supplier, product, service, and reference data. It is usually understood that these domains have complex structures and hundreds if not thousands of attributes that need governing. Location, on the other hand, strikes most people as address data. How hard can that be? But for many industries, locations are complex, and site information is critical to efficient operations and relevant analytics. Retail stores and malls, bank branches, construction sites come to mind. But one of the best industries for illustrating the power of a site mastering application is Oil & Gas.   Oracle's Master Data Management solution for location data is the Oracle Site Hub. It is a location mastering solution that enables organizations to centralize site and location specific information from heterogeneous systems, creating a single view of site information that can be leveraged across all functional departments and analytical systems.   Let's take a look at the location entities the Oracle Site Hub can manage for the Oil & Gas industry: organizations, property, land, buildings, roads, oilfield, service center, inventory site, real estate, facilities, refineries, storage tanks, vendor locations, businesses, assets; project site, area, well, basin, pipelines, critical infrastructure, offshore platform, compressor station, gas station, etc. Any site can be classified into multiple hierarchies, like organizational hierarchy, operational hierarchy, geographic hierarchy, divisional hierarchies and so on. Any site can also be associated to multiple clusters, i.e. collections of sites, and these can be used as a foundation for driving reporting, analysis, organize daily work, etc. Hierarchies can also be used to model entities which are structured or non-structured collections of nodes, like for example routes, pipelines and more. The User Defined Attribute Framework provides the needed infrastructure to add single row attributes groups like well base attributes (well IDs, well type, well structure and key characterizing measures, and more) and well geometry, and multi row attribute groups like well applications, permits, production data, activities, operations, logs, treatments, tests, drills, treatments, and KPIs. Site Hub can also model areas, lands, fields, basins, pools, platforms, eco-zones, and stratigraphic layers as specific sites, tracking their base attributes, aliases, descriptions, subcomponents and more. Midstream entities (pipelines, logistic sites, pump stations) and downstream entities (cylinders, tanks, inventories, meters, partner's sites, routes, facilities, gas stations, and competitor sites) can also be easily modeled, together with their specific attributes and relationships. Site Hub can store any type of unstructured data associated to a site. This could be stored directly or on an external content management solution, like Oracle Universal Content Management. Considering a well, for example, Site Hub can store any relevant associated multimedia file such as: CAD drawings of the well profile, structure and/or parts, engineering documents, contracts, applications, permits, logs, pictures, photos, videos and more. For any site entity, Site Hub can associate all the related assets and equipments at the site, as well as all relationships between sites, between a site and multiple parties, and between a site and any purchasable or sellable item, over time. Items can be equipment, instruments, facilities, services, products, production entities, production facilities (pipelines, batteries, compressor stations, gas plants, meters, separators, etc.), support facilities (rigs, roads, transmission or radio towers, airstrips, etc.), supplier products and services, catalogs, and more. Items can just be associated to sites using standard Site Hub features, or they can be fully mastered by implementing Oracle Product Hub. Site locations (addresses or geographical coordinates) are also managed with out-of-the-box address geo-coding capabilities coupled with Google Maps integration to deliver powerful mapping capabilities and spatial data analysis. Locations can be shared between different sites. Centered on the site location, any site can also have associated areas. Site Hub can master any site location specific information, like for example cadastral, ownership, jurisdictional, geological, seismic and more, and any site-centric area specific information, like for example economical, political, risk, weather, logistic, traffic information and more. Now if anyone ever asks you why locations need MDM, think about how all these Oil & Gas entities and attributes would translate into your business locations. To learn more about Oracle's full MDM solution for the digital oil field, here is a link to Roberto Negro's outstanding whitepaper: Oracle Site Master Data Management for mastering wells and other PPDM entities in a digital oilfield context  

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  • Impressions of my ASUS eee slate EP121 - Dual core 4GB, 64GB SSD

    - by tonyrogerson
    This thing is lovely, very nice bluetooth keyboard that has nice feedback on the keypress, there is no mouse but you can use the stylus or get yourself a bluetooth mouse, me, I've opted for a Microsoft ARC mouse which is a delight to use, the USB doors are a pain to open for the first time if like me you don't have any finger nails. It came as a suprise that the slate shows four processors, Dual Core with multi-threading, I didn't really look at the processor I was more interested in the amount of memory and the SSD; you don't get the full 4GB even with the 64 bit version of Windows 7 installed (which I immediately upgraded to Ultimate through my MSDN subscription). The box is extremely responsive - extremely, it loads Winword in literally a second. I've got office 2010 and onenote 2010 on there now; one problem is that on applying all (43) windows updates since the upgrade the machine is still sat on step 3 of 3 on the start up configuring updates screen after about an hour, you can't turn this machine off without using a paper clip to reset it and as I have just found you need a paper clip :). Installing Windows 7 SP1 was effortless. One of the first things I did on it was to reduce the size of the font, by default its set at 125%, my eye sight is ok :) so I've set that back down. Amazon Kindle for the PC works really well, plenty of text on the screen when viewed portrait, the case it comes with also allows the slate to stand up in various positions - portrait, horizontal - seems stable enough. The wireless works well, seems to have a better signal than my other two laptop machines which is good news. The gadget passed the pose test at work :). I use offline files to keep a copy of all my work stuff locally, I'm not sure what it is, well, its probably my server but whenever I try and sync it runs for a couple of minutes then fails with network name no longer contactable, funnily enough its fine from my big laptop so I can only guess this may be a driver type issue on the EP121 itself - very odd and very annoying. I do a lot of presenting and need to plug into a VGA project because most sites that's all that is offered, the EP121 has a mini-hdmi output which is great except for this scenario, hdmi is digital, vga is analogue, you will struggle to find a cost effective solution, I found HDFury and also a device HP do, however, a better solution appears to be getting a USB graphics adapter for instance the one I've ordered is the ClimaxDigital USB 2.0 to DVI,VGA or HDMI Adaptor which gives everything I need - VGA and DVI output and great resolution as well - ok, so fingers crossed because I'm presenting next Wednesday in Edinburgh and not taking my 300kg lenovo w700 (I'm sure my back just sighed in relief) - it certainly works really well on my LED TV, the install was simple - it just works! One of the several reasons for buying this piece of kit was to use it on my LED TV to remote into my main machine to check stuff whilst sat in my living room, also to watch webcasts and lecture videos in comfort away from my office, because of the wireless speed and limitation I'm opting for a USB network adapter from Belkin - that will also allow me to take advantage of my home gigabit network, there are only 2 usb ports on the slate so I'm going to knock up a hub so connecting it in is straight forward and simple, I'm also going to purchase a second power supply so I don't have to faff about with that either.I now have the developer x64 edition of SQL Server 2008 R2, yes everything :) - about 16GB left to play with on the machine now but that will be fine, I'll put AdventureWorks on there so I can play and demo stuff which is all I'm after from this, my development machine is significantly more powerful and meets my storage needs too.Travel test this weekend and next week, I'm in Dundee for my final exam for the masters degree.

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  • How to get bearable 2D and 3D performance on AMD Radeon HD 6950?

    - by l0b0
    I have had an AMD Radeon HD 6950 (i.e., Cayman series) for a couple years now, and I have tried a lot of combinations of drivers and settings with terrible results. I'm completely at a loss as to how to proceed. The open source driver has much better 2D performance, but it offloads all OpenGL rendering to the CPU. What I've tried so far: All the latest stable Ubuntu releases in the period, plus one Linux Mint release. All the latest stable AMD Catalyst Proprietary Display Drivers, and currently 13.1. The unofficial wiki installation instructions for every Ubuntu version and the semi-official Ubuntu instructions. All the tips and tweaks I could find for Minecraft (Optifine, reducing settings to minimum), VLC (postprocessing at minimum, rendering at native video size), Catalyst Control Center (flipped every lever in there) and X11 (some binary toggles I can no longer remember). Results: Typically 13-15 FPS in Minecraft, 30 max (100+ in Windows with the same driver version). Around 10 FPS in Team Fortress 2 using the official Steam client. Choppy video playback, in Flash and with VLC. CPU use goes through the roof when rendering video (150% for 1080p on YouTube in Chromium, 100% for 1080p H264 in VLC). glxgears shows 12.5 FPS when maximized. fgl_glxgears shows 10 FPS when maximized. Hardware details from lshw: Motherboard ASUS P6X58D-E CPU Intel Core i7 CPU 950 @ 3.07GHz (never overclocked; 64 bit) 6 GB RAM Video card product "Cayman PRO [Radeon HD 6950]", vendor "Hynix Semiconductor (Hyundai Electronics)" 2 x 1920x1200 monitors, both connected with HDMI. I feel I must be missing something absolutely fundamental here. Is there no accelerated support for anything on 64-bit architectures? Does a dual monitor completely mess up the driver? $ fglrxinfo display: :0 screen: 0 OpenGL vendor string: Advanced Micro Devices, Inc. OpenGL renderer string: AMD Radeon HD 6900 Series OpenGL version string: 4.2.11995 Compatibility Profile Context $ glxinfo | grep 'direct rendering' direct rendering: Yes I am currently using the open source driver, with the following results: Full frame rate and low CPU load when playing 1080p video. Black screen (but music in the background) in Team Fortress 2. Similar performance in Minecraft as the Catalyst driver. In hindsight obvious, since both end up offloading the rendering to the CPU. My /var/log/Xorg.0.log after upgrading to AMD Catalyst 13.1. Some possibly important lines: (WW) Falling back to old probe method for fglrx (WW) fglrx: No matching Device section for instance (BusID PCI:0@3:0:1) found The generated xorg.conf. The disabled "monitor" 0-DFP9 is actually an A/V receiver, which sometimes confuses the monitor drivers when turned on/off (but not in Windows). All three "monitor" devices are connected with HDMI. Edit: Chris Carter's suggestion to use the xorg-edgers PPA (Catalyst 13.1) resulted in some improvement, but still pretty bad performance overall: Minecraft stabilizes at 13-17 FPS, but at least the CPU load is "only" at 45-60%. Still 150% CPU use for 1080p video rendering on YouTube in Chromium. Massive improvement for 1080p H264 in VLC: 40-50% CPU use and no visible jitter glxgears performance about doubled to 25-30 FPS when maximized. fgl_glxgears still at ~10 FPS when maximized.

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  • SQL analytical mash-ups deliver real-time WOW! for big data

    - by KLaker
    One of the overlooked capabilities of SQL as an analysis engine, because we all just take it for granted, is that you can mix and match analytical features to create some amazing mash-ups. As we move into the exciting world of big data these mash-ups can really deliver those "wow, I never knew that" moments. While Java is an incredibly flexible and powerful framework for managing big data there are some significant challenges in using Java and MapReduce to drive your analysis to create these "wow" discoveries. One of these "wow" moments was demonstrated at this year's OpenWorld during Andy Mendelsohn's general keynote session.  Here is the scenario - we are looking for fraudulent activities in our big data stream and in this case we identifying potentially fraudulent activities by looking for specific patterns. We using geospatial tagging of each transaction so we can create a real-time fraud-map for our business users. Where we start to move towards a "wow" moment is to extend this basic use of spatial and pattern matching, as shown in the above dashboard screen, to incorporate spatial analytics within the SQL pattern matching clause. This will allow us to compute the distance between transactions. Apologies for the quality of this screenshot….hopefully below you see where we have extended our SQL pattern matching clause to use location of each transaction and to calculate the distance between each transaction: This allows us to compare the time of the last transaction with the time of the current transaction and see if the distance between the two points is possible given the time frame. Obviously if I buy something in Florida from my favourite bike store (may be a new carbon saddle for my Trek) and then 5 minutes later the system sees my credit card details being used in Arizona there is high probability that this transaction in Arizona is actually fraudulent (I am fast on my Trek but not that fast!) and we can flag this up in real-time on our dashboard: In this post I have used the term "real-time" a couple of times and this is an important point and one of the key reasons why SQL really is the only language to use if you want to analyse  big data. One of the most important questions that comes up in every big data project is: how do we do analysis? Many enlightened customers are now realising that using Java-MapReduce to deliver analysis does not result in "wow" moments. These "wow" moments only come with SQL because it is offers a much richer environment, it is simpler to use and it is faster - which makes it possible to deliver real-time "Wow!". Below is a slide from Andy's session showing the results of a comparison of Java-MapReduce vs. SQL pattern matching to deliver our "wow" moment during our live demo.  You can watch our analytical mash-up "Wow" demo that compares the power of 12c SQL pattern matching + spatial analytics vs. Java-MapReduce  here: You can get more information about SQL Pattern Matching on our SQL Analytics home page on OTN, see here http://www.oracle.com/technetwork/database/bi-datawarehousing/sql-analytics-index-1984365.html.  You can get more information about our spatial analytics here: http://www.oracle.com/technetwork/database-options/spatialandgraph/overview/index.html If you would like to watch the full Database 12c OOW presentation see here: http://medianetwork.oracle.com/video/player/2686974264001

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  • Dissing Architects, or "What's wrong with the coffee?"

    - by Bob Rhubart
    In my conversations with people in architect roles, tales of animosity, disrespect, and outright hostility aren't uncommon. And it's clear that in more than a few organizations architects regularly face a tough uphill climb. For architects with the requisite combination of technical, organizational, and people skills, that rough treatment is grossly undeserved. But tales of unqualified people in positions up and down the IT food chain are also easy to come by. So what's the other side of the architect story? Are some architects tarnishing the role and making life miserable for their more qualified colleagues? The various quotes included below were culled from a variety of sources. The criticism is harsh, and the people behind these quotes clearly have issues with architects. Still, whether based on mere opinion or actual experience, the comments shed some light on behaviors that should raise red flags for anyone pursuing a career as an architect. If you're an architect, and you've ever noticed that your coffee tastes like window cleaner, or your car is repeatedly keyed, or no one ever holds the elevator for you, maybe you need to do a little soul searching... Those Who Can, Code; Those Who Can't, Architect | Joe Winchester [May 18, 2007] "At the moment there seems to be an extremely unhealthy obsession in software with the concept of architecture. A colleague of mine, a recent graduate, told me he wished to become a software architect. He was drawn to the glamour of being able to come up with grandiose ideas - sweeping generalized designs, creating presentations to audiences of acronym addicts, writing esoteric academic papers, speaking at conferences attended by headless engineers on company expense accounts hungrily seeking out this year's grail, and creating e-mails with huge cc lists from people whose signature footer is more interesting than the content. I tried to re-orient him into actually doing some coding, to join a team that has a good product and keen users both of whom are pushing requirements forward, to no avail. Somehow the lure of being an architecture astronaut was too strong and I lost him to the dark side." Don't Let Architecture Astronauts Scare You | Joel Spolsky [April 21, 2001] "It's very hard to get them to write code or design programs, because they won't stop thinking about Architecture. They're astronauts because they are above the oxygen level, I don't know how they're breathing. They tend to work for really big companies that can afford to have lots of unproductive people with really advanced degrees that don't contribute to the bottom line. Remember that the architecture people are solving problems that they think they can solve, not problems which are useful to solve." Non Coding Architects Suck | Richard Henderson [May 24, 2010] "If a guy with a badge saying 'system architect' looks blank on low-level issues then he is not an architect, he is a business-analyst who went on a course. He will probably wax lyrical on all things high-level and 'important.' He will produce lovely object hierarchies without a clue to implementation. He will have a moustache and play golf." Architects Play Golf | Sunir Shah [August 15, 2012] "Often arrogant architects are difficult to get a hold of during the implementation phase because they no longer feel the need to stick around. Especially around midnight when most of the poor sob [sic] developers are still banging away. After all, they've already solved the problem--the rest is just an implementation exercise." Engineer vs Architect(Part of a discussion on the IT Architect Network Group on LinkedIn) "[An] architect spends his time producing white papers full of acronyms he does not understand but that impress his boss [while the] engineer keeps his head down and does the actual job." Architects Don't Code | [Author Unknown] "Faulty belief: System Architects don't need to code anymore. They know what they are talking about by virtue of the fact that they are System Architects."

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  • Why would Copying a Large Image to the Clipboard Freeze a Computer?

    - by Akemi Iwaya
    Sometimes, something really odd happens when using our computers that makes no sense at all…such as copying a simple image to the clipboard and the computer freezing up because of it. An image is an image, right? Today’s SuperUser post has the answer to a puzzled reader’s dilemna. Today’s Question & Answer session comes to us courtesy of SuperUser—a subdivision of Stack Exchange, a community-driven grouping of Q&A web sites. Original image courtesy of Wikimedia. The Question SuperUser reader Joban Dhillon wants to know why copying an image to the clipboard on his computer freezes it up: I was messing around with some height map images and found this one: (http://upload.wikimedia.org/wikipedia/commons/1/15/Srtm_ramp2.world.21600×10800.jpg) The image is 21,600*10,800 pixels in size. When I right click and select “Copy Image” in my browser (I am using Google Chrome), it slows down my computer until it freezes. After that I must restart. I am curious about why this happens. I presume it is the size of the image, although it is only about 6 MB when saved to my computer. I am also using Windows 8.1 Why would a simple image freeze Joban’s computer up after copying it to the clipboard? The Answer SuperUser contributor Mokubai has the answer for us: “Copy Image” is copying the raw image data, rather than the image file itself, to your clipboard. The raw image data will be 21,600 x 10,800 x 3 (24 bit image) = 699,840,000 bytes of data. That is approximately 700 MB of data your browser is trying to copy to the clipboard. JPEG compresses the raw data using a lossy algorithm and can get pretty good compression. Hence the compressed file is only 6 MB. The reason it makes your computer slow is that it is probably filling your memory up with at least the 700 MB of image data that your browser is using to show you the image, another 700 MB (along with whatever overhead the clipboard incurs) to store it on the clipboard, and a not insignificant amount of processing power to convert the image into a format that can be stored on the clipboard. Chances are that if you have less than 4 GB of physical RAM, then those copies of the image data are forcing your computer to page memory out to the swap file in an attempt to fulfil both memory demands at the same time. This will cause programs and disk access to be sluggish as they use the disk and try to use the data that may have just been paged out. In short: Do not use the clipboard for huge images unless you have a lot of memory and a bit of time to spare. Like pretty graphs? This is what happens when I load that image in Google Chrome, then copy it to the clipboard on my machine with 12 GB of RAM: It starts off at the lower point using 2.8 GB of RAM, loading the image punches it up to 3.6 GB (approximately the 700 MB), then copying it to the clipboard spikes way up there at 6.3 GB of RAM before settling back down at the 4.5-ish you would expect to see for a program and two copies of a rather large image. That is a whopping 3.7 GB of image data being worked on at the peak, which is probably the initial image, a reserved quantity for the clipboard, and perhaps a couple of conversion buffers. That is enough to bring any machine with less than 8 GB of RAM to its knees. Strangely, doing the same thing in Firefox just copies the image file rather than the image data (without the scary memory surge). Have something to add to the explanation? Sound off in the comments. Want to read more answers from other tech-savvy Stack Exchange users? Check out the full discussion thread here.

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  • Best of OTN - Week of Oct 21st

    - by CassandraClark-OTN
    This week's Best of OTN, for you, the best devs, dba's, sysadmins and architects out there!  In these weekly posts the OTN team will highlight the top content from each community; Architect, Database, Systems and Java.  Since we'll be publishing this on Fridays, we'll also mix in a little fun! Architect Community Top Content- The Road Ahead for WebLogic 12c | Edwin BiemondOracle ACE Edwin Biemond shares his thoughts on announced new features in Oracle WebLogic 12.1.3 & 12.1.4 and compares those upcoming releases to Oracle WebLogic 12.1.2. A Roadmap for SOA Development and Delivery | Mark NelsonDo you know the way to S-O-A? Mark Nelson does. His latest blog post, part of an ongoing series, will help to keep you from getting lost along the way. Updated ODI Statement of Direction | Robert SchweighardtHeads up Oracle Data Integrator fans! A new statement of product direction document is available, offering an overview of the strategic product plans for Oracle’s data integration products for bulk data movement and transformation, specifically Oracle Data Integrator (ODI) and Oracle Warehouse Builder (OWB). Bob Rhubart, Architect Community Manager Friday Funny - "Some people approach every problem with an open mouth." — Adlai E. Stevenson (October 23, 1835 – June 14, 1914) 23rd Vice President of the United States Database Community Top Content - Pre-Built Developer VMs (for Oracle VM VirtualBox)Heard all the chatter about Oracle VirtualBox? Over 1 million downloads per week and look: pre-built virtual appliances designed specifically for developers. Video: Big Data, or BIG DATA?Oracle Ace Director Ben Prusinski explains the differences.?? Webcast Series - Developing Applications in Oracle's Public CloudTime to get started on developing and deploying cloud applications by moving to the cloud. Good friend Gene Eun from Oracle's Cloud team posted this two-part Webcast series that has an overview and demonstration of the Oracle Database Cloud Service. Check out the demos on how to migrate your data to the cloud, extend your application with interactive reporting, and create and access RESTful Web services. Registration required, but so worth it! Laura Ramsey, Database Community Manager Friday Funny - Systems Community Top Content - Video: What Kind of Scalability is Better, Horizontal or Vertical?Rick Ramsey asks the question "Is Oracle's approach to large vertically scaled servers at odds with today's trend of combining lots and lots of small, low-cost servers systems with networking to build a cloud, or is it a better approach?" Michael Palmeter, Director of Solaris Product Management, and Renato Ribeiro, Director Product Management for SPARC Servers, discuss.Video: An Engineer Takes a Minute to Explain CloudBart Smaalders, long-time Oracle Solaris core engineer, takes a minute to explain cloud from a sysadmin point of view. ?Hands-On Lab: How to Deploy and Manage a Private IaaS Cloud Soup to nuts. This lab shows you how to set up and manage a private cloud with Oracle Enterprise Manager Cloud Control 12c in an Infrastructure as a service (IaaS) model. You will first configure the IaaS cloud as the cloud administrator and then deploy guest virtual machines (VMs) as a self-service user. Rick Ramsey, Systems Community Manager Friday Funny - Video: Drunk Airline Pilot - Dean Martin - Foster Brooks Java Community Top Content - Video: NightHacking Interview with James GoslingJames Gosling, the Father of Java, discusses robotics, Java and how to keep his autonomous WaveGliders in the ocean for weeks at a time. Live from Hawaii.  Video: Raspberry Pi Developer Challenge: Remote Controller A developer who knew nothing about Java Embedded or Raspberry Pi shows how he can now control a robot with his phone. The project was built during the Java Embedded Challenge for Raspberry Pi at JavaOne 2013.Java EE 7 Certification Survey - Participants NeededHelp us define how to server your training and certification needs for Java EE 7. Tori Wieldt, Java Community Manager Friday Funny - Programmers have a strong sensitivity to Yak's pheromone. Causes irresistible desire to shave said Yak. Thanks, @rickasaurus! To follow and take part in the conversation follow/like etc. at one or all of the resources below -  OTN TechBlog The Java Source Blog The OTN Garage Blog The OTN ArchBeat Blog @oracletechnet @java @OTN_Garage @OTNArchBeat @OracleDBDev OTN I Love Java OTN Garage OTN ArchBeat Oracle DB Dev OTN Java

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  • Dropped impression 25 days after restructure

    - by Hamid
    Our website is a non English property related website (moshaver.com) which is similar to rightmove.co.uk. On September 2012 our website was adversely affected by Panda causing our Google incoming clicks to drop from around 3000 clicks to less than a thousand. We were hoping that Google will eventually realize that we are not a spam website and things will get better. However, in August 2013 we were almost sure that we needed to do something, so we started to restructure our web content. We used the canonical tag to remove our search results and point to our listing pages, using the noindex tag to remove it from our listing pages which does not have any properties at the moment. We also changed title tags to more friendly ones, in addition to other changes. Our changes were effective on 10th August. As shown in the graph taken from Google Analytics Search Engine Optimization section, these changes has resulted in an increase in the number of times Google displayed our results in its search results. Our impressions almost doubled starting 15th August. However, as the graph shows, our CTR dropped from this date from around 15% to 8%. This might have been because of our changed title tags (so people were less likely to click on them), or it might be normal for increased impressions. This situation has continued up until 10th September, when our impressions decreased dramatically to less than a thousand. This is almost 30% of our original impressions (before website restructure) and 15% of the new impressions. At the same time our impressions has increased dramatically to around 50%. I have two theories for this increase. The first one is that these statistics are less accurate for lower impressions. The second one is that Google is now only displaying our results for queries directly related to our website (our name, our url), and not for general terms, such as "apartments in a specific city". The second theory also explains the dramatic decrease in impression as well. After digging the analytic data a little more, I constructed the following table. It displays the breakdown of our impressions, clicks and ctr in different Google products (web and image) and in total. What I understand from this table is that, most of our increased impressions after restructure were on the image search section. I don't think users of search would be looking for content in our website. Furthermore, it shows that the drop in our web search ctr, is as dramatic of the overall ctr (-30% in compare to -60%) . I thought posting it here might help you understand the situation better. Is it possible that Google has tested our new structure for 25 days, and then decided to decrease our impressions because of the the new low CTR? Or should we look for another factor? If this is the case, how long does it usually take for Google to give us another chance? It has been one month since our impressions has dropped.

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  • Nest reinvents smoke detectors. Introduces smart and talking smoke detector that keeps quite when you wave

    - by Gopinath
    Nest, the leading smart thermostat maker has introduced a smart home device today- Nest Protect, a smart, talking smoke & carbon monoxide detector that can quite when you wave your hand. Less annoyances and more intelligence Smoke detectors are around for hundreds of years and playing a major role in providing safety from fire accidents at home. But the technology of these devices is stale and there is no major innovation for the past several years. With the introduction of Nest Protect, the landscape of smoke detectors is all set to change just like how Nest thermostat redefined the industry two years ago. Nest Protect is internet enabled and equipped with motion- and smoke-detection sensors so that when it starts beeping you can silence it by waving hand instead of doing circus feats to turn off the alarm. Everyone who cooks in a home equipped with smoke detector would know how annoying it is to turn off sensitive smoke detectors that goes off control quite often. Apart from addressing the annoyances of regular smoke detector, Nest Protect has talking capabilities. It can alert users with clear & actionable instructions when it detects a danger. Instead of harsh beeps it actually speak to you so you know what is happening. It will tell you what smoke it has detected and in which room it is detected. Multiple Nest Protects installed in a home can communicate with each other. Lets say that there is a smoke in bed room, the Nest Protect installed in bed room shares this information to all Nest Protects installed in the home and your kitchen device can alert you that there is a smoke in bed room. There is an App for that The internet enabled Nest Protect has an app to view its status and various alerts. When the Protect is running on low battery it alerts you to replace them soon. If there is a smoke at home and you are away, you will get message alerts. The app works on all major smartphones as well as tablets. Auto shuts down gas furnaces/heaters on smoke Apart from forming a network with other Nest Protect devices installed at home, they can also communicate with Nest Thermostat if it is installed. When carbon monoxide is detected it can shut off your gas furnace automatically. Also with the help of motion detectors it improves Nest Thermostat’s auto-away functionality. It looks elegant and costs a lot more than a regular smoke detector Just like Nest Thermostat, Nest Protect is elegant and adorable. You just fall in love with it the moment you see it. It’s another master piece from the designer of Apple’s iPod. All is good with the Nest Protect, except the price!! It costs whooping $129, which is almost 4 times more expensive than the best selling conventional thermostats available at $30. A single bed room apartment would require at least 3 detectors and it costs around $390 to install Nest Protects compared to 90$ required for conventional smoke detectors. Though Nest Thermostat is an expensive one compared to conventional thermostats, it offered great savings through its intelligent auto-away feature. Users were able to able to see returns on their investments. If Nest Protect also can provide good return on investment the it will be very successful.

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  • 13 Things From the Oracle Social Summit You Should Know

    - by Mike Stiles
    Oracle held its first annual Oracle Social Summit, “The School for the Socially Gifted,” this past week in Las Vegas.  If anyone came to the event uncertain as to why Oracle has such an interest in social, and what its plans for social are, they left with an entirely new vision of where social is headed, and why.For those unable to attend, I was able to keep my MacBook charged just long enough to capture some of the more pertinent takeaways.1. The social enterprise is inevitable.  Social technology is disrupting the hierarchies of big companies.  It’s a revolution in corporate structures, just as it has been in various governments.  It’s not crazy to ask yourself if your CEO is the next Mubarak.  (David Kilpatrick Author of “The Facebook Effect” and founder of the Techonomy Conference) 2. The social enterprise represents collaboration on steroids.  It’s tapping into the power of your people, as opposed to keeping them “in their place.”  3. 1 in every 7 humans on earth is an active Facebook user.  75% have posted a negative comment after a poor customer experience.  The average user will inform 53 people of a bad experience.4. Checking social media is the 2nd biggest use of phones now.  Reading posts from brands is 4th.5. 70% of marketers have little or no understanding of the social conversations happening around their brand.6. Advertising, when done well, is content we care about, preferably informed by those we trust.7. Acquiring low-quality fans through gimmicks, or focusing purely on fan acquisition is a mistake.  And relying purely on organic distribution is a mistake.  (John Yi, Head of Marketing Partnerships – Facebook)8. Using all this newfound data and insight serves to positively affect the customer experience.  It allows organizations to now leverage the investments they’ve made in social up to now.9. Social is not a marketing utopia where everything is free.  It’s pay to play.  The paid component is about driving attention.  10. We are only in the infancy of ad-targeting opportunities in social.  There’s an evolution underway from interest-based targeting to action-based targeting.11. There’s actually very little overlap of the people following you on different social platforms.  Don’t assume it’s the same audience on each.12. People who can create content and who also have an understanding of what drives that content are growing increasingly valuable.13. Oracle Social’s future is enterprise SRM, integrated across marketing, selling, service, HR and every other corner of the organization.And in case you thought those were the only gems to come out of the summit, you may want to keep an eye out for Tuesday’s Social Spotlight, ever so aptly titled “13 More Things from the Oracle Social Summit You Should Know.”

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