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• European e-government Action Plan all about interoperability

  - by trond-arne.undheim

  Yesterday, the European Commission released its European eGovernment Action Plan for 2011-2015. The plan includes measures on providing deeper user empowerment, enhancing the Internal Market, more efficiency and effectiveness of public administrations, and putting in place pre-conditions for developing e-government. The Good - Defines interoperability very clearly. Calls interoperability "a pre-condition for cross-border eGovernment services" (a very strong formulation) and says interoperability "is supported by open specifications". - Uses the terminology "open specifications" which, let's face it, is pretty close to "open standards" which is the term the rest of the world would use. - Confirms that Member States are fully committed to the political priorities of the Malmö Declaration (which was all about open standards) including the very strong action: by 2013: All Member States will have incorporated the political priorities of the Malmö Declaration in their national strategies. Such tight Action Plan integration between Commission and Member State priorities has seldom been attempted before, particularly not in a field where European legal competence is virtually non-existent. What we see now, is the subtle force of soft power rather than the rough force of regulation. In this case, it is the Member States who want Europe to take the lead. Very refreshing! Some quotes that show the commitment to interoperability and open specifications: "The emergence of innovative technologies such as "service-oriented architectures" (SOA), or "clouds" of services,  together with more open specifications which allow for greater sharing, re-use and interoperability reinforce the ability of ICT to play a key role in this quest for effficiency in the public sector." (p.4) "Interoperability is supported through open specifications" (p.13) 2.4.1. Open Specifications and Interoperability (p.13 has a whole section dedicated to this important topic. Open specifications and interoperability are nearly 100% interrelated): "Interoperability is the ability of systems and machines to exchange, process and correctly interpret information. It is more than just a technical challenge, as it also involves legal, organisational and semantic aspects of handling  data" (p.13) "standards and  open platforms offer opportunities for more cost-effective use of resources and delivery of services" (p.13). The Bad Shies away from defining open standards, or even open specifications, the EU's preferred term for the key enabler of interoperability. Verdict 90/100, a very respectable score.

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• How do you structure computer science University notes?

  - by Sai Perchard

  I am completing a year of postgraduate study in CS next semester. I am finishing a law degree this year, and I will use this to briefly explain what I mean when I refer to the 'structure' of University notes. My preferred structure for authoring law notes: Word Two columns 0.5cm margins (top, right, bottom, middle, left) Body text (10pt, regular), 3 levels of headings (14/12/10pt, bold), 3 levels of bulleted lists Color A background for cases Color B background for legislation I find that it's crucial to have a good structure from the outset. My key advice to a law student would be to ensure styles allows cases and legislation to be easily identified from supporting text, and not to include too much detail regarding the facts of cases. More than 3 levels of headings is too deep. More than 3 levels of a bulleted list is too deep. In terms of CS, I am interested in similar advice; for example, any strategies that have been successfully employed regarding structure, and general advice regarding note taking. Has latex proved better than Word? Code would presumably need to be stylistically differentiated, and use a monospaced font - perhaps code could be written in TextMate so that it could be copied to retain syntax highlighting? (Are notes even that useful in a CS degree? I am tempted to simply use a textbook. They are crucial in law.) I understand that different people may employ varying techniques and that people will have personal preferences, however I am interested in what these different techniques are. Update Thank you for the responses so far. To clarify, I am not suggesting that the approach should be comparable to that I employ for law. I could have been clearer. The consensus so far seems to be - just learn it. Structure of notes/notes themselves are not generally relevant. This is what I was alluding to when I said I was just tempted to use a textbook. Re the comment that said textbooks are generally useless - I strongly disagree. Sure, perhaps the recommended textbook is useless. But if I'm going to learn a programming language, I will (1) identify what I believe to be the best textbook, and (2) read it. I was unsure if the combination of theory with code meant that lecture notes may be a more efficient way to study for an exam. I imagine that would depend on the subject. A subject specifically on a programming language, reading a textbook and coding would be my preferred approach. But I was unsure if, given a subject containing substantive theory that may not be covered in a single textbook, people may have preferences regarding note taking and structure.

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• Why You Should Attend MySQL Connect, and Register Now

  - by Bertrand Matthelié

  MySQL Connect is taking place on September 29 and 30 in San Francisco. The early bird discount enabling you to save US$ 500 is only running for a few more days, until July 13. Are you still wondering if you should sign up? Here are 10 reasons why you definitely should: Learn from other companies how they tackled similar challenges to the ones you’re facing. Find out what they learned along the way, and how you can save time, money and a lot of troubles by avoiding repeating the same mistakes and applying the best practices they’ve developed. You’ll get the chance to hear from organizations including PayPal, Verizon, Twitter, Facebook, Ticketmaster, Ning, Mozilla, CERN, Yahoo! and more! Don’t miss this unique opportunity to meet the engineers developing and supporting the MySQL products in a single location. You’ll be able to ask them all your questions, which can represent a huge time and money saver. Acquire detailed knowledge about InnoDB, the MySQL Optimizer, High Availability strategies, improving performance and scalability, enhancing security and numerous other topics. You’ll hear it straight "from the horse’s mouth" as well as from other MySQL experts in the ecosystem. Get a better understanding about Oracle’s MySQL strategy and about the MySQL roadmap, so you can better plan where to use the MySQL database and MySQL Cluster for your next web, cloud-based and other applications. Get hands-on experience about improving performance with the MySQL Performance Schema, about using MySQL Utilities, MySQL Cluster and a lot more with eight different Hands-On Labs. Express your ideas, engage into discussions and help influence the MySQL roadmap during Birds-of-a-feather sessions about replication, backup, query optimizations and other topics. Meet partners and learn about third party tools that could be useful in your architecture. Immerse yourself into the MySQL universe and hang out with MySQL experts for two days. The discussions as well as the relationships you will create can be priceless and help you execute on your next projects in a much better and faster way. Register Now to save US$500 by taking advantage of the Early bird discount running until July 13. We’ll have parallel tracks so you should consider sending a few team members to make the most of the event. Are you attending or planning to attend Oracle OpenWorld or JavaOne? You can add MySQL Connect to your registration for only US$100! Finally, it’s always a lot of fun to attend a MySQL conference. The passion and the energy are contagious…and you’ll likely get plenty of new ideas. You will find all information about the program in the MySQL Connect Content Catalog. We look forward to seeing you there! You can also read interviews with Tomas Ulin and Ronald Bradford about MySQL Connect. Sponsorship and exhibit opportunities are still available for the conference. You will find more information here.

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• Oracle Optimized Solutions at Oracle OpenWorld 2012

  - by ferhatSF

  Have you registered for Oracle OpenWorld 2012 in San Francisco from September 30 to October 4? Visit the Oracle OpenWorld 2012 site today for registration and more information. Come join us to hear how Oracle Optimized Solutions can help you save money, reduce integration risks, and improve user productivity. Oracle Optimized Solutions are designed, pre-tested, tuned and fully documented architectures for optimal performance and availability. They provide written guidelines to help size, configure, purchase and deploy enterprise solutions that address common IT problems. Built with flexibility in mind, Oracle Optimized Solutions can be deployed as complete solutions or easily tailored to meet your specific needs - they are proven to save money, reduce integration risks and improve user productivity. Here is a preview of the planned Oracle OpenWorld sessions(*) on Oracle Optimized Solutions. October 1, 2012 Monday Time Session ID Title Location 12:15 PM CON7916 Accelerate Oracle E-Business Suite Deployment with SPARC SuperCluster Moscone West - 2001 03:15 PM GEN9691 General Session: Accelerate Your Business with the Oracle Hardware Advantage Moscone North - Hall D 04:45 PM CON4821 Building a Flexible Enterprise Cloud Infrastructure on Oracle SPARC Systems Moscone West - 2001 October 2, 2012 Tuesday Time Session ID Title Location 10:15 AM CON4561 Backup-and-Recovery Best Practices with Oracle Engineered Systems Products Moscone South - 252 11:45 AM CON3851 Optimizing JD Edwards EnterpriseOne on SPARC T4 Servers for Best Performance Moscone West - 2000 01:15 PM GEN11472 General Session: Breakthrough Efficiency in Private Cloud Infrastructure Moscone West - 3014 01:15 PM CON4600 Extreme Storage Scale and Efficiency: Lessons from a 100,000-Person Organization Moscone South - 252 05:00 PM CON9465 Next-Generation Directory: Oracle Unified Directory Moscone West - 3008 05:00 PM CON4088 Accelerate Your SAP Landscape with the Oracle SPARC SuperCluster Moscone West - 2001 05:00 PM CON7743 High-Performance Security for Oracle Applications Using SPARC T4 Systems Moscone West - 2000 05:00 PM CON3857 Archive Strategies for 100 Percent Data Availability Moscone South - 270 October 3, 2012 Wednesday Time Session ID Title Location 10:15 AM CON6528 Configure Oracle Hybrid Columnar Compression to Optimize Query Database Performance up to 10x Moscone South - 252 11:45 AM CON2590 Breakthrough in Private Cloud Management on SPARC T-Series Servers Moscone South - 270 01:15 PM CON4289 Oracle Optimized Solution for Siebel CRM at ACCOR Moscone West - 2000 05:00 PM CON7570 Improve PeopleSoft HCM Performance and Reliability with SPARC SuperCluster Moscone South - 252 * Schedule subject to change In addition, there will be Oracle Optimized Solutions Hands-On-Labs sessions planned. Please enroll ahead of time as space is limited: Oracle Optimized Solutions: Hands on Labs in Oracle OpenWorld Place: Marriott Marquis - Salon 14/15 Date and Time Session ID Title Monday October 1, 2012 01:45 PM HOL9868 Enterprise Cloud Infrastructure for SPARC with Oracle Enterprise Manager Ops Center 12c Monday October 1, 2012 03:15 PM HOL9907 Oracle Virtual Desktop Infrastructure Performance and Tablet Mobility Wednesday October 3, 2012 05:00 PM HOL9870 x86 Enterprise Cloud Infrastructure with Oracle VM 3.x and Sun ZFS Storage Appliance Thursday October 4, 2012 11:15 AM HOL9869 0 to Database Backup and Recovery in 60 Minutes Oracle Optimized Solutions executives and experts will also be at hand for discussions and follow ups. And don’t forget to catch live demonstrations of our complete Oracle Optimized Solutions while at Oracle OpenWorld 2012 in San Francisco. We recommend the use of the Schedule Builder tool to plan your visit to the conference and for pre-enrollment in sessions of your interest. We hope to see you there!

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• Vote of Disconfidence to Entity Framework

  - by Ricardo Peres

  A friend of mine has found the following problem with Entity Framework 4: Two simple classes and one association between them (one to many): One condition to filter out soft-deleted entities (WHERE Deleted = 0): 100 records in the database; A simple query: 1: var l = ctx.Person.Include("Address").Where(x => (x.Address.Name == "317 Oak Blvd." && x.Address.Number == 926) || (x.Address.Name == "891 White Milton Drive" && x.Address.Number == 497)); Will produce the following SQL: 1: SELECT 2: [Extent1].[Id] AS [Id], 3: [Extent1].[FullName] AS [FullName], 4: [Extent1].[AddressId] AS [AddressId], 5: [Extent202].[Id] AS [Id1], 6: [Extent202].[Name] AS [Name], 7: [Extent202].[Number] AS [Number] 8: FROM [dbo].[Person] AS [Extent1] 9: LEFT OUTER JOIN [dbo].[Address] AS [Extent2] ON ([Extent2].[Deleted] = 0) AND ([Extent1].[AddressId] = [Extent2].[Id]) 10: LEFT OUTER JOIN [dbo].[Address] AS [Extent3] ON ([Extent3].[Deleted] = 0) AND ([Extent1].[AddressId] = [Extent3].[Id]) 11: LEFT OUTER JOIN [dbo].[Address] AS [Extent4] ON ([Extent4].[Deleted] = 0) AND ([Extent1].[AddressId] = [Extent4].[Id]) 12: LEFT OUTER JOIN [dbo].[Address] AS [Extent5] ON ([Extent5].[Deleted] = 0) AND ([Extent1].[AddressId] = [Extent5].[Id]) 13: LEFT OUTER JOIN [dbo].[Address] AS [Extent6] ON ([Extent6].[Deleted] = 0) AND ([Extent1].[AddressId] = [Extent6].[Id]) 14: ... 15: WHERE ((N'317 Oak Blvd.' = [Extent2].[Name]) AND (926 = [Extent3].[Number])) 16: ... And will result in 680 MB of memory being taken! Now, Entity Framework has been historically known for producing less than optimal SQL, but 680 MB for 100 entities?! According to Microsoft, the problem will be addressed in the following version, there is a Connect issue open. There is even a whitepaper, Performance Considerations for Entity Framework 5, which talks about some of the changes and optimizations coming on version 5, but by reading it, I got even more concerned: “Once the cache contains a set number of entries (800), we start a timer that periodically (once-per-minute) sweeps the cache.” Say what?! The next version of Entity Framework will spawn timer threads?! When Code First came along, I thought it was a step in the right direction. Sure, it didn’t include some things that NHibernate did for quite some time – for example, different strategies for Id generation that do not rely on IDENTITY columns, which makes INSERT batching impossible, or support for enumerated types – but I thought these would come with the time. Now, enumerated types have, but so did… timer threads! I’m afraid Entity Framework is becoming a monster.

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• Managing Social Relationships for the Enterprise – Part 1

  - by Michael Hylton

  v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} Reggie Bradford, Senior Vice President, Oracle Today, Mark Hurd, President of Oracle, Thomas Kurian, Executive Vice President of Oracle and I discussed the strategic importance of how social media is impacting the enterprise and how it is changing the way customers, prospects employees and investors interact with brands worldwide. Oracle understands that the consumer is in control and as such, brands must evolve and change to meet growing needs. In addition, according to social media thought leader and Analyst from Altimeter Group, Jeremiah Owyang, companies now average 178 corporate-owned social media accounts. When Oracle added leading social marketing, listening analytics and development tools from Vitrue, Collective Intellect and Involver to its Oracle’s Cloud Services Suite we went beyond providing a single set of tools. We developed an entire framework to include a comprehensive social relationship management suite to help companies move beyond the social enterprise and achieve the social-enabled enterprise. The fundamental shift from transaction to engagement means that enterprises need not only a social strategy, but should also ensure that the information and data received from social initiatives flow back to marketing, sales, support and service. Doing so enables companies to deliver a proactive and compelling experience and provides analytics to turn engagement into opportunity – and ultimately that opportunity into revenue. On September 13, 2012, I am delighted to sit down with Jeremiah to further the discussion about how enterprises are addressing social media strategies and managing content. In addition, we will be taking your questions after the webinar via Twitter (@Oracle, @ReggieBradford, @cwfinn, @jowyang). Use #oracle and #socbiz to submit questions and follow the conversation. I look forward to speaking with you and answering your questions online. For more information about becoming a social-enabled enterprise, visit www.oracle.com/social. And don’t miss the insights of other social business thought leaders at www.oracle.com/goto/socialbusiness. Normal 0 false false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Arial","sans-serif"; mso-fareast-font-family:Cambria; mso-fareast-theme-font:minor-latin;}

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• Coming to a City Near You: Oracle Business Analytics Summits

  - by Rob Reynolds

  More and more organizations use analytics to identify new business opportunities, reduce costs, and optimize business processes. How? By making business information available throughout the enterprise—and making sure that it is relevant, actionable, and easy to access.Oracle invites you to join us for an information-packed event where you’ll learn about the latest trends, best practices, and innovations in business intelligence, analytic applications, and data warehousing.If you are an IT professional involved in BI strategy, program management, systems management, architecture, or deployment, this event is for you. You’ll find out about: New ways of deploying and delivering business intelligence on premise, in the cloud, and on mobile devices to a diverse base of business users New approaches for integrating, storing, managing, securing, and accessing your ever-growing volumes of structured and unstructured data The latest strategies for dramatically increasing the ROI of your ERP and CRM deployments Click here to view the presentation abstracts. Agenda 9:00 a.m. Registration 10:00 a.m. Keynote: Business Analytics—Be the First to Know 11:00 a.m. Break Breakout Sessions Technology and Architecture Strategy Track Business Insight and Analytic Delivery Track 11:15 a.m. Emerging Trends in Enterprise BI Platforms 11:15 a.m. Mobile BI—More than Dashboards on a Tablet 12:00 noon Networking Lunch 12:00 noon Networking Lunch 1:00 p.m. Is Your Business Intelligence Data at Risk? 1:00 p.m. Geospatial Intelligence—Location, Location, Location! 1:45 p.m. What Extreme Performance Means for Your Business 1:45 p.m. The Role of BI in Your ERP and Performance Management Initiatives 2:30 p.m. Become a BI Architect 2:30 p.m. BI Applications: Step 1 in Your ERP Upgrade or Expansion 3:00 p.m. Partner Spotlight Registration links for each city are below: New York , NY- July 26 Miami, FL - July 27 Reston, VA, July 27 Atlanta, GA - July 28 Boston, MA - July 28 Rochester, NY - Aug 2 (event link coming soon!) Menlo Park, CA - August 2 Charlotte, NC - August 3 Newport Beach, CA - August 3 Register online at the links above or call 1.800.820.5592 ext. 9218 to reserve your place.

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• Six Unusual Blogs I Like

  - by Bill Graziano

  I subscribe to and read over 100 SQL Server blogs every day.  I link to posts that I think are interesting.  I also read a fair number of non-SQL Server blogs.  Here are a few that I think are interesting. danah boyd. She is a researcher with Microsoft and writes about privacy, social media and teenagers.  I discovered her blog while looking for strategies to keep my personal and professional life separate.  (I haven’t found a good solution to that yet.)  Her stories of how teenagers use Facebook and other social media tools are fascinating. Clayton’s Web Snacks.  Steve Clayton works at Microsoft and has a variety of blogs out there.  This one focuses on … hmmm.  His latest posts are on graffiti, infographics, paper tweets, cartoons and slow motion videos.  It’s mostly visual and you never really know what you’ll get.  It’s always interesting though and I like what he posts.  It’s good creative stuff. Seth Godin.  Seth writes about Marketing.  I read him for motivation to get off my butt and get things done.  He’s a great motivator who encourages you to think big.  And do something! Ask the Pilot.  Patrick Smith is a commercial airline pilot writing about the airline industry.  He’s a great debunker of myths (no they don’t reduce oxygen in the cabin to keep you docile).  My favorite topics include the TSA, flying myths, airport reviews and flight delays. My old favorite flight blog used to be enplaned.  No one knew who wrote it.  It focused on the economics of the airline industry.  It was fascinating stuff.  One day it was gone.  The entire blog was deleted.  Someone tracked down some partial archives and put them online. The Agent’s Journal.  Jack Bechta is an NFL agent.  He writes about the business side of the NFL, the draft and free agency.  Lately he’s been writing about the potential lockout.  He has a distinct lack of hype which I find very refreshing.  xkcd.  I call this the comic for smart people.  A little math, some IT and internet privacy thrown in all make an unusual comic. Funny and intelligent.

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• links for 2011-02-16

  - by Bob Rhubart

  On the Software Architect Trail Software architect is the #1 job, according to a 2010 CNN-Money poll. In this article in Oracle Magazine, several members of the OTN architect community talk about the career paths that led them to this lucrative role.  (tags: oracle oraclemagazine softwarearchitect) Oracle Technology Network Architect Day: Denver Registration opens soon for this event to be held in Denver on March 23, 2011.  (tags: oracle otn entarch) How the Internet Gets Inside Us : The New Yorker "It isn’t just that we’ve lived one technological revolution among many; it’s that our technological revolution is the big social revolution that we live with." - Adam Gopnik (tags: internet progress technology innovation) The Insider Threat: Understand and Mitigate Your Risks: CSO Webcast February 23, 2011 at 1:00 PM EST/ 10:00 AM PST .  Speakers: Randy Trzeciak, lead for the CERT Insider Threat research team, and  Roxana Bradescu, Director of Database Security at Oracle. (tags: oracle CERT security) The Tom Kyte Blog: An Interesting Read... Tom looks at "an internet security firm brought down by not following the most *basic* of security principals." (tags: security oracle) Jason Williamson: Oracle as a Service in the Cloud "It is not trivial to migrate large amounts of pre-relational or 'devolved' relational data. To do this, we again must revert back to a tight roadmap to migration and leverage the growing tools and services that we have." - Jason Williamson (tags: oracle cloud soa) Edwin Biemond: Java / Oracle SOA blog: Building an asynchronous web service with JAX-WS "Building an asynchronous web service can be complex especially when you are used to synchronous Web services where you can wait for the response in your favorite tool." - Oracle ACE Edwin Biemond (tags: oracle oracleace java soa) Shared Database Servers (The SaaS Report) "Outside the virtualization world, there are capabilities of Oracle Database which can be used to prevent resource contention and guarantee SLA." - Shivanshu Upadhyay (tags: oracle database cloud SaaS) White Paper: Experiencing the New Social Enterprise "Increasingly organizations recognize the mandate to create a modern user experience that transforms existing business processes and increases business efficiency and agility." (tags: e20 enterprise2.0 socialcomputing oracle) Clusterware 11gR2 - Setting up an Active/Passive failover configuration Gilles Haro illustrates the steps necessary to achieve "a fully operational 11gR2 database protected by automatic failover capabilities." (tags: oracle clusterware) Oracle ERP: How to overcome local hurdles in a global implementation "The corporate world becomes a global village as many companies expand their business and offices around different countries and even continents. And this number keeps increasing. This globalization raises interesting questions..." - Jan Verhallen (tags: oracle capgemini entarch erp) Webcast: Successful Strategies for Optimizing Your Data Warehouse. March 3. 10 a.m. PT/1 p.m. ET Thursday, March 3, 2011. 10 a.m. PT/1 p.m. ET. Speakers: Mala Narasimharajan (Senior Product Marketing Manager, Oracle Data Integration) and Denis Gray (Principal Product Manager, Oracle Data Integration) (tags: oracle dataintegration datawarehousing)

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• ArchBeat Link-o-Rama for 2012-05-31

  - by Bob Rhubart

  Eclipse DemoCamp - June 2012 - Redwood Shores, CA wiki.eclipse.org Oracle HQ 10 Twin Dolphin Dr. Redwood Shores, CA Presentations: The evolution of Java persistence, Doug Clarke, EclipseLink Project Lead, Oracle Eclipse Project Sapphire, Konstantin Komissarchik, Sapphire Project Lead, Oracle Developing Rich ADF Applications with Java EE, Greg Stachnick, Oracle Leveraging OSGi In The Enterprise, Kamal Muralidharan, Lead Engineer, eBay NVIDIA Nsight Eclipse Edition, Goodwin (Tech lead - Visual tools), Eugene Ostroukhov (Senior engineer – Visual tools)   BI Architecture Master Class for Partners - Oracle Architecture Unplugged blogs.oracle.com June 21, 2012 This workshop will be highly interactive and is aimed at Oracle OPN member partners who are IT Architects and BI+W specialists. This will be a highly interactive session and does not involve slide presentations or product feature details, it addresses IT-Architectural issues and considerations for the IT-Architect Community. 2012 Oracle Fusion Middleware Innovation Awards - Win a FREE Pass to Oracle OpenWorld 2012 in SF www.oracle.com Share your use of Oracle Fusion Middleware solutions and how they help your organization drive business innovation. You just might win a free pass to Oracle Openworld 2012 in San Francisco. Deadline for submissions in July 17, 2012. IT professionals: Very much the time to change our approach | Andy Mulholland www.capgemini.com This final post by retiring Capgemini CTO blogger Andy Mulholland is a must-read for anyone in IT. 10 Great WebCenter Sites Resources (FatWire) | John Brunswick www.johnbrunswick.com John Brunswick shares "some good resources that span the WebCenter Sites and FatWire brands, to get a consolidated list of helpful destinations for ongoing education." Cloning a WebCenter Portal Managed Server | Maiko Rocha blogs.oracle.com WebCenter and ADF A-Team blogger Maiko Rocha shows how to easily add a new managed server to a single-node domain to make it a cluster. Sorting and Filtering By Model-Based LOV Display Value | Steven Davelaar blogs.oracle.com How-to by WebCenter and ADF A-Team blogger Steven Davelaar. Designing and Developing Cross-Cutting Features | Stephen Rylander www.infoq.com Architects are often tasked with a business feature that must span systems. This article by will provide strategies to handle the change and guide your thinking about separating system boundaries and what that means for your technical design. Thought for the Day "A committee is a group of people who individually can do nothing, but who, as a group, can meet and decide that nothing can be done." — Fred Allen (5/31/1894 – 3/17/1956) Source: Brainy Quote

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• What type of interview questions should you ask for "legacy" programmers?

  - by Marcus Swope

  We have recently been receiving lots of applicants for our open developer positions from people who I like to refer to as "legacy" programmers. I don't like the term "old" because it seems a little prejudiced (especially to HR!) and it doesn't accurately reflect what I mean. We are a company that does primarily .NET development using TDD in an Agile environment, we use Git as a source control system, we make heavy use of OSS tools and projects and we contribute to them as well, we have a strong bias towards adhering to strong Object-Oriented principles, SOLID, etc, etc, etc... Now, the normal list of questions that we ask doesn't really seem to apply to applicants that are fresh out of school, nor does it seem to apply to these "legacy" programmers. Here is how I (loosely) define a "legacy" programmer. Spent a significant amount of their career working almost exclusively with Assembly/Machine Languages. Primary accomplishments include work done with TANDEM systems. Has extensive experience with technologies like FoxPro and ColdFusion It's not that we somehow think that what we do is "better" than what they do, on the contrary, we respect these types of applicants and we are scared that we may be missing a good candidate. It is just very difficult to get a good read on someone who is essentially speaking a different language than you. To someone like this, it seems a little strange to ask a question like: What is the difference between an abstract class and an interface? Because, I would think that they would almost never know the answer or even what I'm talking about. However, I don't want to eliminate someone who could be a very good candidate in their own right and could be able to eventually learn the stuff that we do. But, I also don't want to just ask a bunch of behavioral questions, because I want to know about their technical background as well. Am I being too naive? Should "legacy" programmers like this already know about things like TDD, source control strategies, and best practices for object-oriented programming? If not, what questions should we ask to get a good representation about whether or not they are still able to learn them and be able to keep up in our fast-paced environment? EDIT: I'm not concerned with whether or not applicants that meet these criteria are in general capable or incapable, as I have already stated that I believe that they can be 100% capable. I am more interested in figuring out how to evaluate their talents, as I am having a hard time figuring out how to determine if they are an A+ "legacy" programmer or if they are a D- "legacy" programmer. I've worked with both.

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• Fonts look squashed or stretched in the browser on Ubuntu

  - by Arjun Menon

  Fonts in the browser on Ubuntu look look squashed/stretched compared to Windows/OSX. This image shows exactly what I mean: http://i.stack.imgur.com/suUXX.png I installed msttcorefonts and configured both Chrome & FF to use Microsoft fonts (Arial, Times New Roman) instead of the default ones. While MS fonts made web pages appear a bit different, regardless of what font it was the squashed/stretched look remained. FreeSans looks a little different from Arial, but it too is rendered squashed/stretched like Arial on both FF & Chrome. Opera renders the Wikipedia page differently from FF & Chrome, but the fonts looks squashed/stretched on it as well. I used to run Kubuntu prior to switching to Ubuntu and at some point I managed to get the fonts on Chrome (only Chrome) look exactly like in the image on the left. I have no idea how I did it though. Firefox and Rekonq retained the squashed/stretched look. I had been using Rekonq for a while, then switched to FF. While using both browsers I had done various things to get the fonts to look better on them with no success - like installing MS fonts & configuring both browsers to use them. I then, after some time, installed Chrome and the fonts magically looked perfect on them - just like on right-hand side of the image. In fact, the font smoothing looked better (to my eye) compared to Windows and OSX. All 3 OSes use subtly different font smoothing strategies and the differences stand out. Later, I formatted & installed Ubuntu 12.04. The first thing I did was install msttcorefonts & then install Chrome. To my dismay, the fonts on Chrome looked just as squashed/stretched as it did in Firefox. There's no browser (except Wine Internet Explorer) that renders fonts properly on my Ubuntu setup right now. Fixing this is definitely possible, since I was able to do it on Kubuntu, but apparently it requires some mysterious tweaking. Would anyone be willing to help me out?

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• Oracle Customer Experience Summit @ OpenWorld

  - by Christie Flanagan

  This first-ever Oracle Customer Experience Summit @ OpenWorld kicked off yesterday, bringing together established thought leaders and practitioners in customer experience. The first day saw noted marketing and customer experience thought leader, Seth Godin, take the stage to discuss how rapidly accelerating change and adoption are driving new behaviors and higher expectations in a massively disruptive transformation in which the customer now holds the power. His presentation gave us in-depth insight into this always-connected, always-sharing experience revolution we are witnessing.If you haven’t yet made it over to the Oracle Customer Experience Summit at The Westin St. Francis and the recently made over Oracle Square (aka Union Square), there’s still time today and tomorrow to network with industry peers and hear best practices from those who have steered their ventures through the disruptive trends of customer experience and have proven, successful strategies to share for driving strategic customer-centric initiatives. If you’re interested in learning how Oracle WebCenter helps businesses meet the demands of the customer experience revolution, be sure to check out these sessions at the Oracle Customer Experience Summit later today:Using the Online Customer Experience to Drive Engagement and Marketing Success Thursday, Oct 4, 4:15 PM - 5:15 PM - St. Francis - GeorgianMariam Tariq - Senior Director Product Management, Oracle Stephen Schleifer - Senior Principal Product Manager, Oracle Richard Backx - Business IT Architect/Consultant, KPN NL Netco CE Channels Online The online channel is a critical means of reaching and engaging customers. Online marketing efforts today must be targeted, interactive, and consistent to provide customers with a seamless experience. These efforts must include integrated management of Web, mobile, and social channels—supported by cross-channel customer data and campaigns—and integration with commerce to drive an engaging and differentiated online customer experience. Attend this session to learn how you can use the online channel to increase customer loyalty and drive the success of your marketing initiatives.Empowering Your Frontline Employees: Sales and Service Enterprise Collaboration Thursday, Oct 4, 5:30 PM - 6:30 PM - St. Francis - Elizabethan ABStephen Fioretti - VP, Product Management, Oracle Peter Doolan - Group Vice President, Sales Engineering, Oracle Andrew Kershaw - Sr Director Business Development, Oracle Marty Marcinczyk - VP Customer Experience Engineering, Comcast A focus on the employee experience is critical, because it can make or break your customers’ experiences, directly or indirectly. Engaged and empowered frontline employees become your best advocates and inspire your brand champions. This session explores proven approaches and tools, including social collaboration tools, that can help you empower and enable your frontline teams to improve customer and employee experiences.And before you go, you'll also want to explore the Innovation Tents in Oracle Square which feature leading-edge customer experience demonstrations; attend our customer journey mapping workshop; and learn at sessions focused on innovating differentiated experiences that drive cross-functional alignment.

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• ArchBeat Link-o-Rama for 2012-06-06

  - by Bob Rhubart

  Creating an Oracle Endeca Information Discovery 2.3 Application Part 3 : Creating the User Interface | Mark Rittman Oracle ACE Director Mark Rittman continues his article series. WebLogic Advisor WebCasts on-demand A series of videos by WebLogic experts, available to those with access to support.oracle.com. Integrating OBIEE 11g into Weblogic’s SAML SSO | Andre Correa A-Team blogger Andre Correa illustrates a transient federation scenario. InfoQ: Cloud 2017: Cloud Architectures in 5 Years Andrew Phillips, Mark Holdsworth, Martijn Verburg, Patrick Debois, and Richard Davies review the evolution of cloud computing so far and look five years into the future. Call for Nominations: Oracle Fusion Middleware Innovation Awards 2012 - Win a free pass to #OOW12 These awards honor customers for their cutting-edge solutions using Oracle Fusion Middleware. Either a customer, their partner, or an Oracle representative can submit the nomination form on behalf of the customer. Submission deadline: July 17. Winners receive a free pass to Oracle OpenWorld 2012 in San Francisco. SOA Analysis within the Department of Defense Architecture Framework (DoDAF) 2.0 – Part II | Dawit Lessanu The conclusion of Lessanu's two-part series for Service Technology Magazine. Driving from Business Architecture to Business Process Services | Hariharan V. Ganesarethinam "The perfect mixture of EA, SOA and BPM make enterprise IT highly agile so it can quickly accommodate dynamic business strategies, alignments and directions," says Ganesarethinam. "However, there should be a structured approach to drive enterprise architecture to service-oriented architecture and business processes." Book Review: Oracle Application Integration Architecture (AIA) Foundation Pack 11gR1: Essentials | Rajesh Raheja Rajesh Raheja reviews the new AIA book from Packt Publishing. ODTUG Kscope12 - June 24-28 - San Antonio, TX San Antonio, TX June 24-28, 2012 Kscope12, sponsored by ODTUG, is your home for Application Express, BI and Oracle EPM, Database Development, Fusion Middleware, and MySQL training by the best of the best! Oracle Enterprise Manager Ops Center 12c : Enterprise Controller High Availability (EC HA) | Mahesh Sharma Mahesh Sharma describes EC HA, looks at the prerequisites, and shares screen shots. The right way to transform your business via the cloud | David Linthicum A couple of quick tests will show you where you need to focus your transition efforts. Thought for the Day "Most software isn't designed. Rather, it emerges from the development team like a zombie emerging from a bubbling vat of Research and Development juice. When a discipline is hugging the ragged edge of technology, this might be expected, but most of today's software is comprised of mostly 'D' and very little 'R'." — Alan Cooper Source: softwarequotes.com

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• ArchBeat Link-o-Rama for 2012-09-19

  - by Bob Rhubart

  BPM Process Accelerator Packs – Update | Pat Shepherd Architect Pat Shepherd shares several resources relevant to the new Oracle Process Accelerators for Oracle Business Process Management. Oracle BI EE Management Pack Now Available for Oracle Enterprise Manager 12cR2 | Mark Rittman A handy and informative overview from Oracle ACE Director Mark Rittman. WebSockets on WebLogic Server | Steve Button "As there's no standard WebSocket Java API at this point, we've chosen to model the API on the Grizzly WebSocket API with some minor changes where necessary," says James "Buttso" Buttons. "Once the results of JSR-356 (Java API for WebSocket) becomes public, we'll look to implement and support that." Oracle Reference Architecture: Software Engineering This document from the IT Strategies from Oracle library focuses on integrated asset management and the need for efffective asset metadata management to insure that assets are properly tracked and reused in a manner that provides a holistic functional view of the enterprise. The tipping point for cloud management is nigh | Cloud Computing - InfoWorld "Businesses typically don't think too much about managing IT resources until they become too numerous and cumbersome to deal with on an ad hoc basis—a point many companies will soon hit in their adoption of cloud computing." — David Linthicum DevOps Basics: Track Down High CPU Thread with ps, top and the new JDK7 jcmd Tool | Frank Munz "The approach is very generic and works for WebLogic, Glassfish or any other Java application," say Frank Munz. "UNIX commands in the example are run on CentOS, so they will work without changes for Oracle Enterprise Linux or RedHat. Creating the thread dump at the end of the video is done with the jcmd tool from JDK7." Frank has captured the process in the posted video. OIM 11g R2 UI customization | Daniel Gralewski "OIM user interface customizations are easier now, and they survive patch applications--there is no need to reapply them after patching," says Fusion Middleware A-Team member Daniel Gralewski. "Adding new artifacts, new skins, and plugging code directly into the user interface components became an easier task." Daniel shows just how easy in this post. Thought for the Day "I have yet to see any problem, however complicated, which, when looked at in the right way, did not become still more complicated." — Poul Anderson (November 25, 1926 – July 31, 2001) Source: SoftwareQuotes.com

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• links for 2010-12-22

  - by Bob Rhubart

  @hajonormann: BPM: Top Seven Architectural Topics in 2010 Oracle ACE Director Hajo Normann offers details on how to design a BPM/SOA solution including: modeling human interaction, improving BPM models, orchestrating composed services, central task management, new approaches for business-IT alignment, solutions for non-deterministic processes, and choreography. (tags: oracle otn soasymposium infoq soa bpm) InfoQ: Simplicity, The Way of the Unusual Architect Dan North talks about the tendency developers-becoming-architects have to create bigger and more complex systems. Without trying to be simplistic, North argues for simplicity, offering strategies to extract the simple essence from complex situations. (tags: ping.fm) Fun with Sun Ray, 3D, Oracle VM x86 and SRIOV (Wim Coekaerts Blog) "One of the things I like about my job is that I get to play around with stuff and make use of the technologies we work on in my teams. Sort of my own little playground." - Wim Coekaerts (tags: oracle otn virtualization oraclevm) Oracle VM VirtualBox 4.0.0 Released! (Oracle's Virtualization Blog) And you were worried about what to get that special someone for Christmas... (tags: oracle otn virtualization virtualbox) Virtual Developer Day: Oracle WebLogic Server & Java EE (#OTNVDD) (Oracle Technology Network Blog (aka TechBlog)) "Virtual Developer Day is back with a vengeance! On Feb. 1, login to learn how Oracle WebLogic Server enables a whole new level of productivity for enterprise developers." Registration is open. (tags: oracle otn events webinar java) New Coherence 3.6 Oracle University Course (Cristóbal Soto's Blog) Cristóbal Soto shares information on the "Oracle Coherence 3.6: Share and Manage Data in Clusters" course now available through Oracle University. (tags: oracle otn grid coherence) The Aquarium: Oracle WebLogic Server & Java EE developer day "Oracle WebLogic is well on its way to contribute to the general Java EE 6 momentum and the OTN Blog has just announced a Virtual Developer Day for Oracle WebLogic." (tags: oracle otn weblogic java) Enterprise 2.0 Use Cases for Semantic Web (Reiser 2.0) "How can an enterprise improve the efficiency and effectiveness of their Knowledge and Community model leveraging semantic technologies and social networking dynamics?" - Peter Reiser (tags: oracle otn enterprise2.0 semanticweb) John Gøtze: European Interoperability Framework 2.0 "This week, the European Commission announced an updated interoperability policy in the EU. The Commission has committed itself to adopt a Communication that introduces the European Interoperability Strategy (EIS) and an update to the European Interoperability Framework (EIF)..." - John Gøtze (tags: entarch Interoperability) Andy Mulholland: Maybe Web 3.0 is quite understandable – and a natural result "The idea of Web 1.0 = content, Web 2.0 = people and Web 3.0 = services has a nice symmetrical feel to it, in fact it feels basically right as such a definition would include the two other major definitions as well. So if we put these things all together what picture do we see?" - Andy Mulholland (tags: web2.0 web3.0) Ken Downs: A Working Definition of Business Logic, with Implications for CRUD Code "The Wikipedia entry on 'Business Logic' has a wonderfully honest opening sentence stating that 'Business logic, or domain logic, is a non-technical term...'"  (tags: businesslogic crud)

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• ADF Mobile @ Oracle Open World 2012 - A Look Back...

  - by Joe Huang

  Hi, everyone: It's been a little over two weeks since the end of Oracle Open World 2012, and hope everyone has recovered sufficiently.  We have seen a tremendous amount of coverage on Oracle ADF Mobile during this Oracle Open World.  For starters, ADF Mobile demo booth was positioned in the Oracle Red Lounge in Moscone North, where all new and innovative technologies are being demonstrated.  The booth is liternally out front and the first booth in the area, and we had a lot of interested attendees talking to us.  It feels like ADF Mobile has finally arrived on the big stage. There are numerous sessions and hands on labs that covers ADF Mobile.  Details can be found in Oracle Open World page.   The Oracle Cloud: Oracle's Cloud Platofrm and Application Strategy by Thomas Kurian (Keynote) Near the beginning of the keynote, showing a great analytics application built using ADF Mobile  Oracle Fusion Middleware Strategies Driving Business Innovation by Hasan Rizvi (Keynote) The Future of Development for Oracle Fusion—From Desktop to Mobile to Cloud by Chris Tonas (General Session) Co-presented with Accenture, an ADF Mobile Beta Partner Extend Oracle Fusion Apps to Tablets/Smartphones with Oracle Mobile Technology (General Session) Extend Oracle Applications to Mobile Devices with Oracle’s Mobile Technologies (General Session) Building Mobile Applications with Oracle Cloud (General Session) Mobile-Enable Oracle Fusion Middleware and Enterprise Applications with Oracle ADF (Conference Session) Co-presented with Infosys, an ADF Mobile Beta Partner Develop On-Device iPhone and iPad Apps Without Writing Any Objective-C Code (Oracle Develop Session) Mobile Apps for Oracle E-Business Suite with Oracle ADF Mobile and Oracle SOA Suite (Conference Session) Developing Applications for Mobile iOS and Android Devices with Oracle ADF Mobile (Hands on Lab) This lab was repeated 8 (!) times Build Mobile Applications for Oracle E-business Suite (Hands on Lab) It was an extremely busy Open World for the team, and we were in the middle of trying to release ADF Mobile!   By far, the most memorable event during Open World was the ADF Meett Up at the OTN Lounge, where beers were flowing (for a little while) and familiar names are finally matched with faces.  We also appreciate the opportunity to interview the attendees from New Caledonia - sorry we probably surprised you with the video record, and many thanks for coming through for us. I also want to thank my fellow ADF Mobile and Fusion Middleware team members - from product managers, engineers, and product marketing, everyone worked extremely hard to make this Open World a great success for ADF Mobile. I really enjoyed meeting everyone at Oracle Open World, at the booth, sessions, etc.   Now it's on to release ADF Mobile - for real! Thanks, Joe Huang PS: If this thread shows up on your RSS feed, please keep watching...

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• EPM Planning (Hyperion) V11.1.2 Implementation Hands-On Boot-camp

  - by Mike.Hallett(at)Oracle-BI&EPM

  5-Day Training for Partners: 29th October - 2nd November 2012, London (UK): REGISTER Here This FREE for Partners 5-day workshop is designed to provide implementation instruction on Oracle Hyperion EPM Planning.  This boot-camp is intended for prospective implementers of the Planning and Budgeting functionality of Oracle EPM or implementers that are currently familiar with the basics of EPM Planning and looking to strengthen their base of knowledge in the product. The class begins with an overview of Essbase, the foundation of Hyperion Planning. It provides a general overview of Planning and Planning terms, the architecture of all the Planning components, and how they are commonly used. The course goes over all the steps to create an application from scratch. This involves some preparation work outside of Planning and leads to developing the application in both the Planning Windows and Web clients. Participants will modify existing dimensions and build out the hierarchies using the Web client. Topics Covered The boot-camp shows developers how to build out dimensions using Classic Planning and by using EPMA. It covers the mechanics and cover strategies for automating the build process such as interface tables. It reviews data loads using Load Rules to load the Planning database. The course focuses on tasks that end-users must perform during the planning cycle. It walks students through creating and modifying forms, working with forms to enter data, adding annotations, and the rest of the form features such as running business rules and managing task lists. It covers how to use the forms in the Smart View client and finishes up the end-user perspective by going through Workflow Management and the process of submitting a plan for review. The final section of the course covers Security and other administration topics such as automation and deployment. Prerequisites Ideal participants are Oracle partners (SIs and resellers) with a background in business information systems and a clientele of customers with ongoing or prospective EPM initiatives. Alternatively, partners with the background described above and an interest in evolving their practice to a similar profile are suitable participants. Further online OPN guided learning path information and webinars are available at: Oracle Hyperion Planning 11 Essentials. Please note that attendees are required to bring a laptop. View here laptop requirements and detailed agenda. ·       REGISTER Here : acceptance is subject to availability and your place will be confirmed within two weeks  ( and for help see the Partner Registration Guide ). Training Location: Oracle Corporation UK Ltd Columbus Room Customer Visit Center 1 South Place London EC2M 2RB Training Dates: 29th October - 2nd November  9:30 am – 5:00 pm BST For more information please contact [email protected].

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• Database Security: The First Step in Pre-Emptive Data Leak Prevention

  - by roxana.bradescu

  With WikiLeaks raising awareness around information leaks and the harm they can cause, many organization are taking stock of their own information leak protection (ILP) strategies in 2011. A report by IDC on data leak prevention stated: Increasing database security is one of the most efficient and cost-effective measures an organization can take to prevent data leaks. By utilizing the data protection, access control, account management, encryption, log management, and other security controls inherent in the database management system, entities can institute first-level control over the widest range of protected information. As a central repository for unstructured data, which is growing at leaps and bounds, the database should be the first layer providing information leakage protection. Unfortunately, most organizations are not taking sufficient steps to protect their databases according to a survey of the Independent Oracle User Group. For example, any operating system administrator or database administrator can access the all the data stored in the database in most organizations. Without any kind of auditing or monitoring. And it's not just administrators, database users can typically access the database with ad-hoc query tools from their desktop and by-pass any application level controls. Despite numerous regulations calling for controls to limit the powers of insiders, most organizations still put too many privileges in the hands of their employees. Time and time again these excess privileges have backfired. Internal agents were implicated in almost half of data breaches according to the Verizon Data Breach Investigations Report and the rate is rising. Hackers also took advantage of these excess privileges very successfully using stolen credentials and SQL injection attacks. But back to the insiders. Who are these insiders and why do they do it? In 2002, the U.S. Secret Service (USSS) behavioral psychologists and CERT information security experts formed the Insider Threat Study team to examine insider threat cases that occurred in US critical infrastructure sectors, and examined them from both a technical and a behavioral perspective. A series of fascinating reports has been published as a result of this work. You can learn more by watching the ISSA Insider Threat Web Conference. So as your organization starts to look at data leak prevention over the coming year, start off by protecting your data at the source - your databases. IDC went on to say: Any enterprise looking to improve its competitiveness, regulatory compliance, and overall data security should consider Oracle's offerings, not only because of their database management capabilities but also because they provide tools that are the first layer of information leak prevention. Learn more about Oracle Database Security solutions and get the whitepapers, demos, tutorials, and more that you need to protect data privacy from internal and external threats.

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• Five Best Practices for Going Mobile

  - by kellsey.ruppel

  76% of IT decision makers indicate mobile trends will have a high to extremely high impact on their organization. Has your organization gone mobile? Looking for some ideas on how to get started? John Brunswick shares his Best Practices for Going Mobile. Mobile technology has gone from nice-to-have to a cornerstone of user engagement. Mobile access enables social networking, decision support, purchasing, content consumption, and location-based searching, extending experiences beyond what is available in traditional desktop computing.  Organizations rushing to ensure their brand's mobile availability may have taken a tactical approach to implementation, but strategically approaching mobile can enable greater returns on a similar investment and subsequent mobile projects. Here are some strategic considerations for delivering products, services, and information to mobile constituents.  Who, Why, and What? Ask yourself these key questions: who are you attempting to engage through the channel, and why are they engaging you through this channel? What experience will satisfy their needs? What outcome will support your core business? Will you be informing and/or transacting with this person?  Mobile Behavior. Mobile users generally engage for a very specific purpose. Ensure that access to information, services, and products is streamlined. Arriving on a mobile site through search only to be asked to search again frustrates users.  Mobile Is Broad. After establishing the audience and goal, review technology requirements to support them. Do you need a mobile Website, native mobile application, or both? Do you need to support multiple devices? Know the difference between native mobile and mobile Web.  Social Strategy. Users are more likely to trust reviews from peers than marketing information from a vendor. If you are selling products or services, be sure to make social integration part of your strategy.  Content Management. Consider a shared content platform strategy for Web and mobile projects. Fresh, consistent content is important for high-quality experiences. Read more from John Brunswick.We'll also be talking mobile strategies and how you can transform your portal experience and optimize online engagement -- making your portals more interactive and more engaging across multiple channels in a webcast tomorrow. We hope you'll join us!

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• It is CX a new concept?

  - by Isabel F. Peñuelas

  The Marketing Industry and the Web Industry are talking about CX since some time. However it is only very recently that the concept has reached some common meaning accepted by the analysts’ and the IT community. The new CX model depends on two previous facts: the expansion of the social media, and the impact of the new advanced features of mobile devices regarding brand-customer interaction. CXsers vs UXers First there is some need of disambiguity between User Experience and Customer Experience. User Experience -UX, is a much well established concept related with the design of user interactions for particular devices. UX people are interested on multiple touch points of digital interfaces while CX people are interested on all kind of interfaces including physical ones. UX is an evolution of Web Usability, while CX is a marketing concept. UX is an instrument of User Experience. CX in fact is all about Connections and Interactions. Connections Dan Draper, the creative director Mad Men, understands very well that to market effectively means to connect with people, and the best way to connect to people is to use the connections people have with other people: understanding Social Media connections and taking the customer pulse of customers on those medias, and are strong facilitators of CX strategies.  Interactions We can very simply define CX as the relationship that a customer establishes with a brand through multiple touch points (interactions, channels) through the entire life cycle of his relationship- direct or indirect with the brand. Interactions can be grouped on Customer Journeys through multiple touch points defined as the path a customer follows to achieve a goal. Processes A customer journey today usually starts at the moment he surfs the Web, then he takes a purchase decision; purchases the product;  request a particular service and finally recommends or do not recommends the product.  Customer Journeys are processes, and to analyze customer journeys there exists today a broad offering of modern Customer Journey tools very similar actually to the use cases or UML activity diagrams for IT systems design. As a summary CX is nothing more and nothing less than applying process analysis methods for better understanding how to create value through customer interactions across the multiple user´s touch points with the brand.

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• Express your personality and potential @ Oracle

  - by jessica.ebbelaar(at)oracle.com

  Ciao, my name is Michel and I am a 24 year old guy from Forlì, Italy, working as a Business Intelligence Business Development Consultant in Rome. After I completed the Bachelor's Degree in Business Administration at Bologna University, I took a Multiple Master of Science in International Management organized by three European Universities: Bologna University (IT), ICN Business School of Nancy (FR) and Uppsala University (SE).I therefore had the chance to travel a lot and, most important, to study and meet hundreds of people from all over the world. This experience enhanced the passion I foster for international environments, different cultures and countries; not to mention the learning of foreign languages. Working for such a structured multinational as Oracle totally reflects my desire to be surrounded by a multicultural and international atmosphere, having the opportunity to grow from the personal point of view and to endlessly boost my career path. Demand Generation My department is responsible for demand generation activities. That implies, for instance, the implementation of various strategies aimed to feed the pipeline for Business Intelligence products in the Italian market. Organization of marketing campaigns, events, providing ideas or contacts to the sales force is just a few examples of our work. I like to define the role of the business development as something that translates the marketing insights into tools to increase the sales, accounting the differences amongst countries, companies and industries. Furthermore, it is an important feature to collaborate with the EMEA team to share knowledge and best practices. My initial lack of an IT background has been constantly covered by the managers and my personal mentor. The thing I appreciated most is indeed the fact I always feel to be a growing potential, becoming essential day after day. I am surprised by the trust and confidence people have on me and how they proudly encourage my personal initiative and always spur me to contribute. Career Ambitions If your ambitions are to work within an international but extremely people focused environment, to contribute to the growth of one of the most successful companies in the world, to deal with a fast-paced industry and highly competitive market, to have the chance to fully express your personality and potential and to satisfy your career ambitions over the years, then Oracle is right for YOU. Looking forward to having YOU aboard! Do you want to find out more about the open roles within Oracle? Follow us on http://campus.oracle.com.

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• JavaScript Class Patterns &ndash; In CoffeeScript

  - by Liam McLennan

  Recently I wrote about JavaScript class patterns, and in particular, my favourite class pattern that uses closure to provide encapsulation. A class to represent a person, with a name and an age, looks like this: var Person = (function() { // private variables go here var name,age; function constructor(n, a) { name = n; age = a; } constructor.prototype = { toString: function() { return name + " is " + age + " years old."; } }; return constructor; })(); var john = new Person("John Galt", 50); console.log(john.toString()); Today I have been experimenting with coding for node.js in CoffeeScript. One of the first things I wanted to do was to try and implement my class pattern in CoffeeScript and then see how it compared to CoffeeScript’s built-in class keyword. The above Person class, implemented in CoffeeScript, looks like this: # JavaScript style class using closure to provide private methods Person = (() -> [name,age] = [{},{}] constructor = (n, a) -> [name,age] = [n,a] null constructor.prototype = toString: () -> "name is #{name} age is #{age} years old" constructor )() I am satisfied with how this came out, but there are a few nasty bits. To declare the two private variables in javascript is as simple as var name,age; but in CoffeeScript I have to assign a value, hence [name,age] = [{},{}]. The other major issue occurred because of CoffeeScript’s implicit function returns. The last statement in any function is returned, so I had to add null to the end of the constructor to get it to work. The great thing about the technique just presented is that it provides encapsulation ie the name and age variables are not visible outside of the Person class. CoffeeScript classes do not provide encapsulation, but they do provide nicer syntax. The Person class using native CoffeeScript classes is: # CoffeeScript style class using the class keyword class CoffeePerson constructor: (@name, @age) -> toString: () -> "name is #{@name} age is #{@age} years old" felix = new CoffeePerson "Felix Hoenikker", 63 console.log felix.toString() So now I have a trade-off: nice syntax against encapsulation. I think I will experiment with both strategies in my project and see which works out better.

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• A "First" at Oracle OpenWorld

  - by Kathryn Perry

  A guest post by Adam May, Director, Fusion CRM, Oracle Applications Development There are always firsts at OpenWorld. These firsts keep the conference fresh and are the reason people come back year after year. An important first this year is our Fusion CRM customers who are using the product and deriving real benefit from Fusion CRM. Everyone can learn from and interact with them -- including us!  We love talking to customers, especially those who are using our solutions in unexpected ways because they challenge us! At previous OpenWorlds, we presented our overall Fusion vision and our plans for Fusion CRM. Those presentations helped customers plan their strategies and map out their new release uptakes. Fast forward to March of this year when the first Fusion CRM customer went live. Since then we've watched the pace of go-lives accelerate every single month. Now we're at the threshold of another OpenWorld -- with over 45,000 attendees, 2,500 sessions and LOTS of other activities. To avoid having our customers curl into a ball with sensory overload, we designed a Focus On Document to outline the most important Fusion CRM activities. Here are some of the highlights: Anthony Lye's "Oracle Fusion Customer Relationship Management: Overview/Strategy/Customer Experiences/Roadmap" on Monday at 3:15 p.m. The CRM Pavilion, open in Moscone West from Monday through Wednesday; features our strategic Fusion CRM partners and provides live demonstrations of their capabilities General Session: "Oracle Fusion CRM--Improving Sales Effectiveness, Efficiency, and Ease of Use" on Tuesday at 11:45 a.m.; features Anthony Lye and Deloitte "Meet the Fusion CRM Experts" on Tuesday at 5:00 p.m.; this session gives customers the opportunity to interact one-on-one with Fusion experts divided into eight categories of expertise CRM Social Reception on Tuesday from 6-8 p.m.; there's no better way to spend the early evening than discussing Fusion CRM with Oracle experts and strategic partners over appetizers and drinks Wednesday night is Oracle's Customer Appreciation event; enjoy Pearl Jam, Kings of Leon, etc. beginning at 7:30 p.m. at Treasure Island Be sure to drink plenty of water before sleeping Wednesday night and don't stay out too late because we have lots of great content on Thursday; at the top of the list is "Oracle Fusion Social CRM Strategy and Roadmap: Future of Collaboration and Social Engagement" at 11:15 a.m. We hope you have a fantastic experience at OpenWorld 2012! And here's a little video treat to whet your appetite: http://www.youtube.com/user/FusionAppsAtOracle

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• OpenWorld in Small Bites

  - by Kathryn Perry

  Fifty thousand attendees -- that's bigger than the cities some of us live in. Monday morning it took 20 minutes to get from Hall D in Moscone North to a conference room in Moscone South -- the crowds were crushing! A great start to a great week! Larry is as big a name as ever on the program schedule and on the Moscone stage. People were packed in Hall D and clustered around every big screen TV. He stayed on script as he laid out Oracle's SaaS, PaaS, and IaaS strategies. Every seat in Chris Leone's Fusion Apps Cloud Overview was filled on Monday morning. Oracle employees who wanted to get in were turned away. And the same thing happened in the repeat session on Wednesday. Our newest suite of apps is hot! Speaking of hot, the weather was made to order. Then it turned very San Francisco-like on Wednesday afternoon. Downright cold for those who trusted SF temps to hold in the 80's. Who did you follow on Twitter during the conference? So many voices, opinions, and convos! Great combo of social media and sharp minds. Be sure to follow @larryellison, @stevenrmiranda, and @Oracle for updates and MyPOVs. Keywords for the Apps customers at the conference were cloud, mobile, and social. Every day, every session, every speaker. Wednesday afternoon, 4 pm at the Four Seasons hotel. A large roomful of analysts and influencers firing questions at a panel of eight Fusion customers. Steve Miranda moderating. Good energy and a great exchange of information and confidence. Word on the street is that OpenWorld has outgrown San Francisco -- but moving it seems unthinkable. The city isn't just a backdrop for an industry conference - it's a headliner right up there with Larry Ellison and Pearl Jam. As you can imagine, electrical outlets were in high demand at every venue. The most popular hotels and bars near Moscone designed their interiors around accessible electrical power strips. People are plenty willing to buy a drink while they grab a charge. Wednesday afternoon, 4 pm at the Four Seasons hotel. A large roomful of analysts and influencers firing questions at a panel of eight Fusion customers. Steve Miranda moderating. Good energy and a great exchange of information and confidence. Treasure Island in the dark. Eddy Vedder has an amazing voice! And Kings of Leon over delivered on people's expectations. It was cold. It was windy. It was very fun. One analyst said it's the best customer appreciation party in the industry. 

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