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• Oracle Announces the Winners of the 2014 Oracle Sustainability Innovation Award

  - by Evelyn Neumayr

  Oracle will be honoring the winners of the 2014 Sustainability Innovation Award, one of the Oracle Excellence Awards, at the Oracle OpenWorld conference in San Francisco. This award recognizes the innovative use of Oracle technology to address global sustainability business challenges. The winning customers reduced their environmental footprint while also reducing costs using green business practices and Oracle technology. For these customers, environmental sustainability has become an essential ingredient to doing business responsibly and successfully. Oracle will also be awarding Lacey Lewis, Senior Vice President – Finance at Cox Enterprises, with Oracle's 2014 Chief Sustainability Officer of the Year award. Lacey is being honored for the comprehensive, deep-rooted environmental sustainability program at Cox Enterprises. With a focus on conserving and protecting the environment, Cox Enterprises uses Oracle Applications and technology to drive efficiency and green business processes throughout its organization. These awards will be presented by Jeff Henley, Oracle Chairman of the Board, in Oracle's seventh annual sustainability awards session. Please join us at this awards session on Wednesday October 1 in Moscone West Room 3002 if you will be attending Oracle OpenWorld.

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• OpenWorld 2013 Presentation Links

  - by Darin Pendergraft

  We have had a lot of requests for OpenWorld 2013 presentations that were delivered by the IDM team this year in San Francisco.  To make things easier, I have uploaded all of the presentations to SlideShare.  Here is a list of available presentations: ID Title CON8808 Enabling Business Growth in the new Economy CON8810 Who Should have Access to What CON8811 Converged Identity Governance for Speeding Up Business and Reducing Cost CON8813 Securing Privileged Accounts with an integrated IDM Solution CON8817 API Management - Enable your Infrastructure for Secure Mobile and Cloud Use CON8819 Context and Risk Aware Access Control Any Device AnyWhere CON8823 Access management for the Internet of Things CON8828 Justifying and Planning a Successful Identity Management Upgrade CON8833 Access at Scale for Hundreds of Millions of Users CON8834 Bring Your Own Identity CON8836 Leveraging the Cloud to Simplify Your Identity Management Implementation CON8837 Leverage Authorization to Monetize Content and Media Subscriptions CON8896 Securely Enabling Mobile Access for Business Transformation CON8902 Developing Secure Mobile Applications CON9024 Next-Generation Optimized Directory - Oracle Unified Directory CON9573 Managing the OIM platform with Oracle Enterprise Manager

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• Hot Java Content

  - by Tori Wieldt

  It's August, summertime in the United States, and time for many of us to go on vacation. (You'll have to find my personal account to see more photos of the Monterey Bay Aquarium.) Here's some great Java content that you may have missed while I was gone: Blogs  Project Jigsaw: Late for the train: The Q&A JSR 355 Final Release, and moves JCP to version 2.9Oracle releases JDK for Linux ARM, JRE for Mac OS XArchitects and Architecture at JavaOne 2012Java Champions at JavaOne 2012 Podcasts & Videos Java Spotlight Episode 96: Johan Vos on Glassfish and JavaFXJava Spotlight Episode 94: Kirk Pepperdine on Java Performance TuningJava Spotlight Episode 93: Jonathan Giles on JavaFX 2.2 UI ControlsVideo: JavaFX Canvas Node July/August Java Magazine (free subscription) Developer Power: Web-based Development ToolsFork/Join Framework for Client Java ApplicationsIntro to Web Service SecurityHow to Modify javacOracle's Berkeley DB Java Edition's Java API and more. Java Magazine is available on the App Store and the Android Market. Get all this great Java content while it's as hot as a North American (non-San Franciscian) summer. 

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• KScope - so much going on!

  - by jgelhaus

  Greetings from Kscope 11!  We are enjoying catching up with old friends as well as meeting new ones. There's so many excellent examples of superior development with Oracle Database all over the conference.  Our users never cease to amaze us. There are too many to mention in this short area, but a few highlights include: Monday night's Guru Panel of Tom Kyte, Steve Feuerstein and Cary Millsap ODTUG Board member Monty Latiolais interview with Oracle vp of Database Development, Mike Hichwa Fabulous time aboard the Queen Mary!! See all the Kscope videos As the conference winds down, we thank everyone (wonderful planning and conference execution) as well as bid our goodbyes.  It's just for a short while as we make plans to attend Kscope12 - see ya'll in San Antonio!

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• Announcing the Return of the AGILITY Awards for Excellence in PLM!

  - by Kerrie Foy

  Nominations for the Oracle Excellence in PLM “AGILITY” Awards are now open. These awards are exclusively for enterprises utilizing Oracle Agile PLM solutions to address relevant industry and business challenges, and will be given to companies that have innovatively carried out projects that quantitatively improved processes, business results, and competitiveness.  Winners will receive a FREE pass to the Oracle Value Chain Summit (visit www.oracle-DOT-com/goto/vcs for more), taking place in San Francisco, February 4-6, 2013. Agile customers, partners and Oracle representatives are all welcome to submit nominations. To receive a nomination form or to get more information about the process, email terri.hiskey-AT-oracle.com. Deadline for submissions is Friday, December 14, 2012.

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• Day 1 of Oracle OpenWorld 2012 September 30

  - by Maria Colgan

  Howard Street in San Francisco is closed. The large Oracle tent is up! Attendees are arriving by the plane load at SFO. It can only mean one thing .... That's right!  Oracle OpenWorld officially starts today with the Oracle Users Forum. Ton's of great technical sessions selected by the Oracle User Groups get under way this morning at 8 am (Doh!). And of course, Larry's keynote is this evening 5:00 pm–7:00 pm, Moscone North. A must see, as he is bound to make some exciting announcements to get the show started! Hope to see ya there!   +Maria Colgan  

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• INFORMATION INDEPTH NEWSLETTER Database Insider June Edition

  - by jgelhaus

  Top News Stories include: Oracle #1 in RDBMS Share Gartner released its 2011 worldwide RDBMS market share research based on total software revenues, Market Share: All Software Markets, Worldwide 2011, and Oracle remained first in worldwide RDBMS share in 2011. KScope12:  The Oracle Development Tools User Group Conference The Oracle Development Tools User Group (ODTUG) will hold its annual conference, known as Kscope, in San Antonio, Texas, June 24–28. We asked ODTUG's Vice President Monty Latiolais for a sneak preview—and to share strategies for getting the most out of the event. New Independent Report Endorses Oracle Database Firewall In a new KuppingerCole Product Research Note, Martin Kuppinger concludes that Oracle Database Firewall "should definitely be evaluated and is amongst the recommended products in the database security market segment."  Check out the full edition today!

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• Hold The Date: GlassFish Community Event and Party @ JavaOne 2012 - Sep 30

  - by arungupta

  A yearly tradition for the past 5 years (2007, 2008, 2009, 2010, 2011) is back again this year ... GlassFish Community Event is a gathering of GlassFish community members attending JavaOne. GlassFish Party is for everybody who are, or would like to be friends of GlassFish, in and around the San Francisco Bay Area. This year, again, both the events will be happening on the Sunday of JavaOne. The exact coordinates are a TBD but save the date while you are booking flights/hotels. GlassFish Community Event When: Sep 30, 11am - 1pm Where: TBD GlassFish Party When: Sep 30, 8pm - 10pm Where: The Thirsty Bear Note, a separate JavaOne registration is required to attend the community event. The party is open to everybody, and no JavaOne registration is required. RSVP details are still being worked upon and will be shared soon. 10 reasons to attend these events allows you to build your case with the management :-)

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• OpenWorld 2011 Call for Papers: Deadline March 27

  - by antonio romero

  OpenWorld 2011 is now open for the public to submit session proposals. We would like to encourage our customers, and partners to participate in this ‘call for papers” (CFP) process. CFP for the general public, non-Oracle employee submitters, closes on March 27, 2011. Please share the information provided below with your contacts. General Information Conference Location: Moscone Convention Center, San Francisco, CA. Conference Date: Sunday - Thursday, October 2 - 6, 2011 Conference Website: http://www.oracle.com/us/openworld CFP Website: https://oracleus.wingateweb.com/portal/cfp/ Paper submission key dates: Deliverables Due Dates Call for Papers Begins Wednesday, March 9 Call for Papers Ends Sunday, March 27 – 11:59 pm PDT Notifications for Accepted and Declined Submissions Sent End of May Questions regarding the Call for Papers, send an email to [email protected]

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• Save the Date for the Oracle Storage Community Forum at Oracle OpenWorld

  - by Ritu Chhibber-Oracle

  Dear Partners, Come and meet Oracle's Top Storage Executives, Architects and Fellow Customers & Partners at the Oracle Storage Community Forum at Oracle OpenWorld on October 1, 2014. This special event will feature interactive sessions on Oracle's Application Engineered Storage strategy, product directions, and real-world customer implementations. Discover the possibilities, as only Oracle can co-engineer hardware with Oracle Database and applications to deliver extreme performance, dynamic automation, management efficiency and cost savings. Storage Forum at Oracle OpenWorld Wednesday, October 1, 20143:30 p.m. - 5:00 p.m. Forum5:00 p.m. - 6:00 p.m. Reception Venue:Metreon – City View135 Fourth Street, Suite 4000,San Francisco, CA 94103 For more details and to register, please click here.

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• BUILD 2013 day 1 Keynote recap for devs

  - by pluginbaby

  Only 7 months after the previous BUILD event, Microsoft is hosting a new BUILD conference in San Francisco (June 26-28, 2013).   Notable announcements of day 1: The Windows 8.1 preview is available today Preview of Internet Explorer 11 Visual Studio 2013 Preview and .NET Framework 4.5.1 Preview are both available The Windows Store has been redesigned and is now much more interesting, both for users and developers Windows Phone 8 annual Dev Center registration is reduced to $19 for the next 60 days! (normally $99 for individuals and companies)     Also to check out: Windows 8.1 Preview Product Guide for Developers http://msdn.microsoft.com/en-US/windows/apps/bg184615 F12 Tools in Internet Explorer 11 Preview has been rebuilt from the ground up: http://msdn.microsoft.com/en-us/library/ie/bg182632   Watch the entire keynote online: http://channel9.msdn.com/Events/Build/2013/1-001 Read the full transcript: http://www.microsoft.com/en-us/news/Speeches/2013/06-26Build2013.aspx

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• Together at Last

  - by [email protected]

  OpenWorld, JavaOne, and Oracle Develop Get ready to converge on the ultimate IT convergence. Join us September 19-23 in San Francisco to attend Oracle OpenWorld, JavaOne, and Oracle Develop. With our new and complete technology stack apps-to-disk approach, there's something here for everyone. For all the nitty-gritty details, check out this recent article from Oracle Magazine. Better yet, reserve your place now on our registration page. We'll turn your visit to the city of the Golden Gate into a golden opportunity for your enterprise.

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• August issue of the Enterprise Manager Indepth Newsletter

  - by Javier Puerta

  The August issue of the Enterprise Manager Indepth Newsletter is now available here. NEWS Oracle OpenWorld 2014 Preview: Don't-Miss Sessions, Hands-on Labs, and More Organizers of Oracle OpenWorld 2014, taking place in San Francisco from September 28 to October 2, expect heavy turnout at sessions, hands-on labs, and customer panels devoted to Oracle Enterprise Manager 12c. Find out who is participating and which sessions are most recommended by the Oracle Enterprise Manager team.Read More Press and Analysts Welcome Oracle Enterprise Manager 12c Release 4 Launched in June, Oracle Enterprise Manager 12c Release 4 is winning praise for its ability to dramatically accelerate private cloud adoption, as well as for its groundbreaking database and middleware management capabilities. Find out what the community has to say about the new release.Read More Q&A: Oracle's Andrew Sutherland on Managing the Entire Oracle Stack with Oracle Enterprise Manager 12c Hear from Oracle expert Dr. Andrew Sutherland about the unique capabilities of the latest release of Oracle Enterprise Manager 12c—and what they mean for managing your IT across cloud and traditional IT deployments.Read More Read full newsletter here

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• JavaOne - Java SE Embedded Booth - Freescale Technologies

  - by David Clack

  Hi All, I've been working with Freescale this year on both the Power Architecture (PPC) and ARM solutions to test Java SE Embedded we will have a special Freescale demo case I had built, in the booth at JavaOne is the Freescale i.MX28, i.MX53 and i.MX6 demos plus the P1025 Tower Power Architecture demo. Freescale i.MX ARM Freescale Power Architecture This year we became a sponsor at the Freescale Technology Forum shows in San Antonio, TX, Beijing, China and Bangalore, India, FTF Japan is at the end of October in Tokyo. It's really exciting to get to see what is being developed in the M2M and IoT space on the Freescale technologies, lots of products use the Freescale chips with Java that we don't even really know about like the original Amazon Kindle. If you are registered at JavaOne you can come over to the Java Embedded @ JavaOne for $100 Come see us in booth 5605 See you there Dave

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• Oracle Solaris Cluster at Oracle OpenWorld 2012

  - by evek

  Once again Oracle OpenWorld is taking over San Francisco's Moscone Center.  Once Again Oracle Solaris Cluster will be present at the event. Please come and visit us in the Oracle DEMOgrounds in Moscone South.  Take the time to stop by at the Oracle Solaris Cluster demo pod (S-116): you will meet some of our architects, tech leads and product managers... And if you are interested in sessions showing the use of Oracle Solaris Cluster check our Focus On document. Have a great show and hope to meet you there.

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• Learn About HTML5 and the Future of the Web

  Learn About HTML5 and the Future of the Web San Francisco Java, PHP, and HTML5 user groups hosted an event on May 11th, 2010 on HTML5 with three amazing speakers: Brad Neuberg from Google, Giorgio Sardo from Microsoft, and Peter Lubbers from Kaazing. In this first of the three videos, Brad Neuberg from Google (formerly an HTML5 advocate and currently a Software Engineer on the Google Buzz team) explains why HTML5 matters - to consumers as well as developers! His overview of HTML5 included SVG/Canvas rendering, CSS transforms, app-cache, local databases, web workers, and much more. He also identified the scope and practical implications of the changes that are coming along with HTML5 support in modern browsers. This event was organized by Marakana, Michael Tougeron from Gamespot, and Bruno Terkaly from Microsoft. Microsoft was the host and Marakana, Gamespot, Medallia, TEKsystems, and Guidewire Software sponsored the event. marakana.com From: GoogleDevelopers Views: 177 6 ratings Time: 50:44 More in Science & Technology

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• Thank You For Visiting Us At Oracle OpenWorld And JavaOne

  - by Brandye Barrington

  Thanks to everyone who visited us at the Oracle OpenWorld and JavaOne conferences last week. We always enjoy putting faces with names and meeting those of you who are certified or are interested in Certification. Personally, I spent my week on sunny Taylor street at the Java Certification Zone in Taylor Street Cafe.  I talked to over 100 people last week about certification and handed out over 65 ribbons. The Oracle Certification Lounge at OpenWorld, at Moscone South enjoyed more than 200 visitors over the week. Both locations offered scheduled speakers and available experts, in addition to answers to all of your certification questions and account help when needed. We look forward to this opportunity every year to connect with you face to face. If you didn't make it out this year, we hope to see you next year - perhaps we will be so lucky as to enjoy another unseasonably warm week in San Francisco! Stay tuned to our blog for some customer success stories that we were able to record last week.

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• Reflections from the Young Prisms

  - by Oracle OpenWorld Blog Team

   By Karen Shamban The Young Prisms began their musical journey in San Francisco, and it's here they return to bring their unique sound to the Oracle OpenWorld Music Festival.  We asked them to tell us their thoughts on music, performing, and what they like in an audience.  Here's what they had to say: Q. What do you like best about performing in front of a live audience?A. There are a lot of things to love about playing in front of people. The best part is definitely the nights when the energy the audience brings shows through. Although it always differs from city to city and person to person, when you play to a full house and people are really getting into it, it's like no other feeling.Q. How do you use technology in creating and delivering your music?A. Well, we actually use a lot more electronic components than people realize. Pretty much every string instrument played either live or on recording has been filtered through numerous electronic effects. Matt uses somewhere around 12 or 14 every time we play live. Giovanni has six. Most of our writing and demoing is done with drum sequencers and samplers too, so it's safe to say we use technology to our advantage in the writing process. Live is a bit different, since we keep it to the basics with guitars and acoustic drums. We also tend to use projections when we play live, so technology helps us do that fairly easily as well.Q. Do you prefer smaller, intimate venues or larger, louder ones?  Why?A. Couldn’t say we have a real preference in venue size. I mean, its always great to get to play through a massive killer sound system, but small venues when packed full are equally as special if not more so, because of the intimacy of it. Some of my favorite shows I've seen as an audience member/ fan have been at the smaller venues in San Francisco.Q. What about your fans surprises you?A. Sometimes the older guys are a surprise. We've played shows where there are more older guys in their 40s and 50s, who come and stare and take notes at our effects pedals. Then there are kids our age or in their 20s. Sometimes it's surprising to think that the older guys relate to what we're doing more than our peers and friends in our age group.Q. What about your live act surprises your fans?A. I think people are often surprised by how shy we can be. It feels like people expect us to be really rowdy and throw things and make really loud noises and get really aggressive on stage because some of the sounds we use can have an abrasive element to them. People expect Matt to have some kind of Kurt Cobain attitude, which he doesn’t at all. So it seems it surprises people to see musicians playing loud and noisy songs in their early and mid 20s being fairly tame and calm on stage.Q. There are going to be a lot of technical people (you could call them geeks) in the Oracle crowd -- what are they going to love about your performance?A. Hopefully most of them are pedal nerds like we are and like the previously mentioned “older dude crowd.” Besides that I hope they’d be into the projections and group of songs we're going to play for them.Q. What's new and different in the music you're making today, versus a year or two ago?A. I'd say there is more focus on the songwriting now and less of the noise today than last year. I think it's pretty evident on the new record compared to the last two. On the first two records we made as YP, we had another guitar player and songwriter who no longer plays with us. So the process in which we develop songs is different as well.Q. Have you been on tour recently? If so, what do you like about touring, and what do you dislike?A. Touring is amazing. Some people might tell you different if they've been doing it for what they'd call too long, but for us it's really a great chance to play for people who care about the music we're making and also to see and explore the world. Getting to visit so many different cities and explore so many different cultures is amazing. Of course we love getting into cultural foods too. Stefanie is a fashion geek so getting to go to New York as often as we do as well as getting to play in London and Paris is always especially fun for her.Q. Ever think about playing another kind of music? If so, what, and why?A. Never really thought about wanting to do anything drastically different. I think the style of music we play has a lot to do with the stuff we have been listening to both growing up and now. It wasn’t really a conscious decision to make sure it was a certain sound, so I'm not sure we've ever thought about doing a way different genre or whatever like electronic music or country. Although there have been times we've had conversations where we discuss possibly doing quiet sets or using the string synth sounds.Q. What are the top three things people should know about your music?A1. We like noise.A2. We use ambience and atmosphere as much as as we can.A3. Yes, the vocals are supposed to be mixed in with the guitars. Get more info: Oracle OpenWorld Music Festival Young Prisms

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• Oracle OpenWorld Preview: Oracle WebCenter Customer Appreciation Reception

  - by Christie Flanagan

  Attention Oracle WebCenter Customers!  Don't Miss the Oracle WebCenter Customer Appreciation Reception Oracle WebCenter partners Fishbowl Solutions, Fujitsu, Keste, Mythics, Redstone Content Solutions, TEAM Informatics, and TekStream invite you to a private cocktail reception at one of San Francisco's finest hotels. Please join us and other Oracle WebCenter customers for hors d'oeuvres and cocktails at this exclusive reception. Don't miss this opportunity to meet and talk with executives from Oracle WebCenter product management and product marketing, and premier Oracle WebCenter partners. We look forward to seeing you! RSVP Now If you are an Oracle WebCenter customer, please RSVP to surveymonkey.com/s/OOW12 by September 26, 2012. You will receive an e-mail notification from [email protected] confirming your attendance for this event. Sponsored by: If you are an employee or official of a government organization, please click here for important ethics information regarding this event.

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• Performance Tuning with Traces

  - by Tara Kizer

  This past Saturday, I presented "Performance Tuning with Traces" at SQL Saturday #47 in Phoenix, Arizona.  You can download my slide deck and supporting files here. This is the same presentation that I did in September at SQL Saturday #55 in San Diego, however I focused less on my custom server-side trace tool and more on the steps that I take to troubleshoot a production performance problem which often includes server-side tracing.  If any of my blog readers attended the presentation, I'd love to hear your feedback.  I'm specifically interested in hearing constructive criticism.  Speaking in front of people is not something that comes naturally to me.  I plan on presenting in the future, so feedback on how I can do a better job would be very helpful.  My number one problem is I talk too fast!

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• Is It October Already? A Preview of Monday, October 1 at Oracle OpenWorld

  - by Oracle OpenWorld Blog Team

   By Karen Shamban  Here are just some of the things happening at Oracle OpenWorld on Monday, October 1. Registration Moscone West, Moscone South, Hilton San Francisco, Westin St. Francis, 7:00 a.m. - 6:30 p.m. Oracle OpenWorld Keynote featuring Oracle President Mark Hurd Moscone North Hall D, 8:00 a.m. - 9:30 a.m. Exhibition Halls Open Moscone South and Moscone West, 9:30 a.m. - 6:00 p.m. General Sessions Various times and locations Sessions, Demos, Labs, BOFs Various times and locations Oracle OpenWorld Music Festival Various times and locations Enjoy your first full day at the conference - be sure to conserve your energy for everything else that's happening this week.

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• Oracle Key Vault Sneak Peek at NYOUG

  - by Troy Kitch

  The New York Oracle Users Group will get a sneak peek of Oracle Key Vault on Tuesday, June 3, by Todd Bottger, Senior Principal Product Manager, Oracle. If you recall, Oracle Key Vault made its first appearance at last year's Oracle OpenWorld in San Francisco within the session "Introducing Oracle Key Vault: Enterprise Database Encryption Key Management." You can catch Todd's talk from 9:30 to 10:30 am. Session Abstract With many global regulations calling for data encryption, centralized and secure key management has become a need for most organizations. This session introduces Oracle Key Vault for centrally managing encryption keys, wallets, and passwords for databases and other enterprise servers. Oracle Key Vault enables large-scale deployments of Oracle Advanced Security’s Transparent Data Encryption feature and secure sharing of keys between Oracle Real Application Clusters (Oracle RAC), Oracle Active Data Guard, and Oracle GoldenGate deployments. With support for industry standards such as OASIS KMIP and PKCS #11, Oracle Key Vault can centrally manage keys and passwords for other endpoints in your organization and provide greater reliability, availability, and security. 

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• Save the date For AutoVue Enterprise Visualization at Oracle OpenWorld 2013

  - by Gerald Fauteux

  Planning to attend Oracle OpenWorld 2013 (September 22–26, 2013)?  If so, be sure to check out the various Enterprise Visualization activities that you can take advantage of while in San Francisco. Enterprise Visualization Sessions: CON8992 - Qualcomm Streamlines Its Design and Manufacturing Process with AutoVue/Agile Products. Click here for full session description. Customer Speakers: Mary Legaspi - Staff Systems Administrator and Ravi Sankaran - Sr. Staff Systems Analyst, Qualcomm CON8741 - Visual Information Navigator: Next-Generation Interaction Paradigm. Click here for full session description. Speakers: Rozita Naghshin - Sr. Principal Product Manager-Visual Information Navigator and Thierry Bonfante - Senior Director Product Development, Oracle Other Activities  There will be an “Oracle’s AutoVue & Visual Information Navigator" pod in the exhibit hall Come and meet Oracle’s Visualization experts at the SCM product lounge, and have exclusive 1 on 1 or group conversations with development and strategy experts.     Check back shortly for the dates and times of these activities

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• Gamification at OOW

  - by erikanollwebb

  Last week was Oracle OpenWorld, and for those of you not in tech or downtown San Francisco, that might not mean a whole lot.  However, if you are familiar with it, Oracle OpenWorld is our premier customer event.  This year, more than 50,000 people attended.  It's not a good week to visit San Francisco on vacation because Oracle customers take over all the hotels in town!  It was crazy, but a lot of fun and it's a great opportunity for the Apps UX group to do customer research with a range of customers.  This year, more than 100+ customers and partners took the time to team up with our UX experts and provide feedback on new designs and ideas. Over three days,  UX teams conducted 8  one-on-one user feedback sessions, 4 focus groups and 7 surveys. In addition, we conducted a voice capture activity and were able to collect close to 70 speech samples at the lab and DEMOgrounds. This was a great opportunity for us to do some testing on some specific gamification concepts with a set of business analysts.  We pulled in 8 folks for a focus group on gamification concepts and whether they thought those would work for their teams. To get ready for this, my designer extraordinaire, Andrea Cantú, flew into town and we spent almost a week locked in a room together brainstorming design ideas.  We killed a few trees trying to get all of our concepts and other examples together in the process, but in the end, we put together a whole series of examples of how you might gamify an Oracle app (in this case, CRM).  Andrea is a genius for this kind of thing and the comps she created looked great.  Here's a picture of her hard at work!  We also had the good fortune to have my boss, Laurie Pattison and my usability contractor, Shobana Subramanian there to note take and observe as well.  Here's a few shots of us, hard at work preparing for the day (or checking out something on Laurie's iPhone...) To start things off, we gave an overview of gamification and I talked about what it's used for.  Then we gave the participants a scenario about our sales person and what we were trying to get her to do. It was a great opportunity to highlight what our business goals might be and why we might want to add game mechanics.  It was also a good way to get them thinking about how that might work for them in their environments and workplaces. There were some surprises for the day.  We asked how many of them were already familiar with the concept of gamification--only two people had heard of it and only one was using game mechanics in his work.  That's in contrast to a survey we just ran internally with folks in a dev org where almost 50% of about 450 respondents had heard of gamification.  As we discussed the ways game mechanics could be used, it became clear that many of the folks had seen some game mechanics in action but didn't know that's what they were.  We also noticed that the folks in this group felt that if they were trying to sell the concept in their orgs, they wouldn't call it gamification.  That's not a huge surprise to me--they said what we've heard in the past, that gamification does not seem like a serious term for enterprise software.  They said they'd sell it with the goals--as a means to increase behaviors by rewarding users for activities.  It's a funny problem.  The word puts some folks off, but at the same time, I haven't seen another one word description that quite captures the range of things that "gamification" can cover.  My guess is that the more mainstream the term becomes, the more desensitized we'll become to the idea the it's trivializing enterprise software in some way.  Still, it was interesting to note that this group still felt that they would not take this concept to their bosses or teams and call it "gamification".  They focused on the goals, and how we could incentivize desired behaviors with game mechanics.  As I have already stated in other posts, I feel like my org is more receptive to discussing how this is just a more transparent type of usability and user experience methods than talking about gamification.  That's the argument they said they would use. All in all, it was a good session.  I love getting to talk to customers, present ideas and concepts, and get their feedback and input.  It's the type of thing that really helps drive our designs and keeps us grounded in what our customers need/want.  We're already planning where to get more feedback opportunities in the coming months. 

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• Day 2 of Oracle OpenWorld 2012 October 1st

  - by Maria Colgan

  Oracle OpenWorld started yesterday and San Francisco is just buzzing with Oracle folks! If you are attending the conference don't miss the opportunity to chat with the Optimizer development team at one of our technical sessions or at the Oracle Demo grounds. Our first technical session(Session CON8455) happens tomorrow at 1:15pm but the Oracle Optimizer Demo booth opens today. We are located in the database demo grounds, in Moscone South, booth number 3157. Members of the Optimizer team will be available from 9:45am to 6pm today, to answer any Optimizer questions you might have and of course to dole out our limited edition Optimizer bumper stickers! The must have souvenir from this years conference +Maria Colgan

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