Search Results

Search found 2506 results on 101 pages for 'siebel marketing'.

Page 36/101 | < Previous Page | 32 33 34 35 36 37 38 39 40 41 42 43  | Next Page >

  • Windows Azure : « e-camp » gratuit mercredi sur la manière dont l'application CaptainDash utilise Windows 8 et Azure

    Windows Azure : « e-camp » gratuit ce mercredi Sur la manière dont la solution CaptainDash exploite Windows 8 et la plateforme Web Une semaine après un Dev Camp dédié à Azure, Microsft remet cela ce mercredi avec une e-session intitulée « Comment CaptainDash héberge son application Windows 8 sur Azure ». CaptainDASH est un service qui automatise la collecte de données hétérogènes (ERP, comptabilité, web, réseaux sociaux, méta-données, etc.) pour les centraliser et générer des reportings et des tableaux de bord marketing « simples et lisibles ». Une solution sous forme d'application Metro qui se positionne donc au croisement du Big Data, de la BI et de l'analyse Marketing.

    Read the article

  • JOB OF THE WEEK

    - by Maria Sandu
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif"; mso-ascii- mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi- mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} My name is Pascaline and I am the EMEA Solution Response Manager. I currently have a role open for a Benelux Solution Response Representative to jump-start his/her career in my international team of six people from all across Europe. Key for this exciting role is that you are curious to learn, like networking and constantly want to develop yourself. To help you with that, you will get extensive product trainings and workshops on all Oracle product lines and you will receive sales training. Further, you have the opportunity to get certified on Oracle products through online trainings and workshops. Every month you will also benefit from 1-on-1 sales coaching and regular coaching from me to help you grow and develop your career at Oracle! The role will include the follow-up of marketing events and online marketing activities with current Key Accounts in the Benelux. It is truly a pioneering role at Oracle as it is the first time that an employee will engage in business conversations about all lines of businesses and products ranges with Key Accounts. So are you interested to work in between marketing and sales? Do you want to work for a big IT multinational? Do you want to work abroad after you graduate and do you want to develop yourself? Then please visit this link for more information.

    Read the article

  • VS 2010 Server Explorer Database Showing No Tables

    - by Andy
    I'm working on a .Net application that needs to read from an Oracle 10g database behind Siebel. In VS 2010 Server Explorer, I've created a connection using the OracleClient type connector with a reference to the Oracle TNS service name as the "server name." The "Test Connection" button shows that the connection is successful. However, in the Server Explorer, when I go to expand the Tables, no tables are shown. I know for a fact that there are 3000+ tables in the database (thanks Siebel). Anyone know what's happening here? I'd like to create an Entity Framework 4.0 Entity Data Model... Thanks for the help! Andy

    Read the article

  • WPF WebBrowser, unable to run Javascript and applet in Popups windows

    - by Fede
    Hello All, I have a desktop application that has a control with a WebBrowser control inside. Everything works fine except with Siebel CMR popups. When it opens a new popup , Siebel tries to load an applet in the popup window but it doesn't work , it works fine in the main browser. This works perfectly with IE also. It seems to be related to some security setting but i am quite lost. Does anyone know if there is any way to modify or check the security when a new popup is opened? Thanks in advance! Fede

    Read the article

  • Conditionally set an Apache environment variable

    - by Tom McCarthy
    I would like to conditionally set the value of an Apache2 environment variable and assign a default value if one of the conditions is not met. This example if a simplification of what I'm trying to do but, in effect, if the subdomain portion of the host name is hr, finance or marketing I want to set an environment var named REQUEST_TYPE to 2, 3 or 4 respectively. Otherwise it should be 1. I tried the following configuration in httpd.conf: <VirtualHost *:80> ServerName foo.com ServerAlias *.foo.com DocumentRoot /var/www/html SetEnv REQUEST_TYPE 1 SetEnvIfNoCase Host ^hr\. REQUEST_TYPE=2 SetEnvIfNoCase Host ^finance\. REQUEST_TYPE=3 SetEnvIfNoCase Host ^marketing\. REQUEST_TYPE=4 </VirtualHost> However, the variable is always assigned a value of 1. The only way I have so far been able get it to work is to replace: SetEnv REQUEST_TYPE 1 with a regular expression containing a negative lookahead: SetEnvIfNoCase Host ^(?!hr.|finance.|marketing.) REQUEST_TYPE=1 Is there a better way to assign the default value of 1? As I add more subdomain conditions the regular expression could get ugly. Also, if I want to allow another request attribute to affect the REQUEST_TYPE (e.g. if Remote_Addr = 192.168.1.[100-150] then REQUEST_TYPE = 5) then my current method of assigning a default value (i.e. using the regular expression with a negative lookahead) probaby won't work.

    Read the article

  • how to distinct one column when using inner join

    - by kusha
    i am using two table postjob and job location want to distinct jobtitle The query is: select postjob.jobtitle, postjob.industry, postjob.companyname, postjob.jobdescription, postjob.postid, postjob.PostingDate, Job_Location.Location, Job_Location.PostigID from postjob inner join Job_Location on postjob.postid = Job_Location.PostigID Where postjob.industry=' Marketing, Advertising' output of this query http://www.justlocaldial.com/Industry_search.aspx?ind=Marketing,%20Advertising

    Read the article

  • Oracle UPK Customer Roundtable - Featuring Medtronic's Journey To Support Global Systems Implementat

    - by [email protected]
    Hear Medtronic's journey of adopting Oracle UPK globally across their SAP, Siebel, and PeopleSoft applications. Register Now for this free webinar! Thursday, April 29, 2010 -- 9:00 am PT Medtronic's success story highlights how Oracle UPK improved workforce effectiveness, addressed compliance, and ensured end user adoption. From starting out with a small group of developers using Oracle UPK to having 35 developers creating 18,000 topics, Oracle UPK has become part of Medtronic's learning infrastructure with multi-languages, help menu integration and much more.

    Read the article

  • Introducing the Oracle MDM Blog - Why All MDM Solutions Aren't Equal

    - by ken.pulverman
    Welcome to the Oracle MDM Blog.  Dave Butler, Tony Ouk, and myself - Ken Pulverman, will be bringing you news and information from the world of MDM at Oracle.  Dave is our resident expert with more than 30 years of experience in data and information management. Tony has deep expertise in our Exadata product line which provides a strong hardware synergy with MDM.  I come from Siebel Systems where I helped found the team that built our integration product line and then our Universal Customer Master with is part of our MDM offering at Oracle. I thought I'd hit the ground running with a topic we are going to want to continue to bend your ear about.  We had a recent meeting with Ford Goodman, our head of MDM commercial sales in the US and he was very fired up about and important topic.  He's irked that all MDM solutions get painted with the same brush even though they aren't the same at all. There are companies out there trying to represent frameworks and toolkits as out of the box solutions.  They give you the pleasure (read pain) of doing things like developing your own multi-application data model, building your own web services, or creating your own APIs.  Huh?  What gets sold as flexibility in reality is a barrier to ever going live.  At Siebel Systems we obsessed over the notion of a customer.  Our data model took over 10 years to perfect as defining a customer is a very complex task indeed.  There are divisions, subsidiaries, branches, acquisitions, sites etc., etc., etc..  You'll want to do your homework, but trust me - you aren't going to want to take the time or resource to build these canonical data structures yourself.  And what about APIs?  Again, it sounds flexible.  In reality it's a lot of work. Our DNA at Oracle is to reduce the cost of information technology so we pre-integrate our technology with all of our major applications and pre-build integrations and connectors for all the major systems you work with.  This is tedious work that requires detailed knowledge of the interfaces of all the applications involved.  It is also version specific as the interface features and technology are always changing.  We have a substantial organization to manage this complexity so you don't have to.  Suffice to say, we'd like to help our customers peel back the rhetoric of companies that fly the MDM flag without a real offering that you can quickly benefit from. Please watch this space for more information on this storyline as well as news and information around Oracle MDM.

    Read the article

  • All about the Fusion Middleware Best Practice Centers for Applications

    Nishit Rao, Group Product Manager and Markus Zirn, Senior Director, Oracle Fusion Middleware discuss Oracle's Fusion Middlware Best Practice Centers for E-Business Suite, Peoplesoft and Siebel, and how Application Developers can use the how-to guides, blogs and webcasts to learn FMW components and create SOA solutions with their favorite applications.

    Read the article

  • Supercharging the Performance of Your Front-Office Applications @ OOW'12

    - by Sanjeev Sharma
    You can increase customer satisfaction, brand equity, and ultimately top-line revenue by deploying  Oracle ATG Web Commerce, Oracle WebCenter Sites, Oracle Endeca applications, Oracle’s  Siebel applications, and other front-office applications on Oracle Exalogic, Oracle’s combination  of hardware and software for applications and middleware. Join me (Sanjeev Sharma) and my colleague, Kelly Goetsch, at the following conference session at Oracle Open World to find out how Customer Experience can be transformed with Oracle Exalogic: Session:  CON9421 - Supercharging the Performance of Your Front-Office Applications with Oracle ExalogicDate: Wednesday, 3 Oct, 2012Time: 10:15 am - 11:15 am (PST)Venue: Moscone South (309)

    Read the article

  • Subaru Starts Thinking about their Path to Fusion Applications

    Brian Simmermon, VP and CIO, Subaru of America, and a member of Oracle's Fusion Strategy Council explains how Subaru is aligning their business and IT strategy to improve sales through Siebel and EBS, and is looking at implementing Fusion Technologies such as BPEL, AIA and Enterprise Manager to begin their evolutionary path to Fusion.

    Read the article

  • Announcing the New Virtual Briefing Center

    - by Theresa Hickman
    Do you want to hear about real-world customer success stories? Or listen to Oracle Application leaders discuss the value in the latest releases of Oracle Application products? Do you want one place to download up-to-date content, including white papers, podcasts, webcasts and presentations? Did you miss the Virtual Trade Show at the beginning of 2011? If you answered yes to any of these questions, then the Virtual Briefing Center is the place to get up-to-date Oracle product information for Oracle E-Business Suite, PeopleSoft, JD Edwards, Fusion, Siebel and Hyperion across multiple product areas from financials, procurement, supply chain, CRM, Performance Management, and more. Every month we will have "Monthly Spotlights" to showcase new content. The following lists the upcoming live webcasts in July 2011: Weds. July 6, 2011 at 9:00 a.m. PST/12:00 p.m. EST: Hear about Amway’s upgrade to Oracle E-Business Suite 12.1 and how they stabilized financial modules, especially the month-end close processes. Thurs. July 14, 2011 at 9:00 a.m. PST/12:00 p.m. EST: Hear West Corporation share their PeopleSoft 9.1 upgrade, resulting in improved self-service, more robust reporting capabilities and new workflow and processes. Thurs. July 21, 2011 at 9:00 a.m. PST/12:00 p.m. EST: Learn how MFlex improved their operations, saved manpower and reduced time to close with their upgrade to JD Edwards EnterpriseOne 9.0. Thurs. July 28, 2011 at 9:00 a.m. PST/12:00 p.m. EST: IEEE discusses their upgrade to Siebel 8.1 using open web service architecture for faster SOA enablement allowing them to scale their membership capacity by 250%. If you cannot attend any of the above live events, that's OK because each of the webcasts in this series will be recorded and available on demand. And for you Financials folks who may have missed the webcasts from the Virtual Trade Show earlier this year, you can view them on demand by Visiting the Resource Library: Planning Your Successful Upgrade to Oracle E-Business Suite Financials 12.1. In this session, Bryant and Stratton College talk about their upgrade. Planning Your Successful Upgrade to PeopleSoft Financials 9.1. In this session, the University of Central Florida share their upgrade story. Fusion Financials: The New Standard for Finance. In this session, Terrance Wampler, the VP of Financial Application Strategy discusses the business value of Oracle's next generation financial applications and how customers can take advantage of Fusion Financials alongside their existing investments. What are you waiting for? Register now!

    Read the article

  • Exadata ROI cases

    - by Javier Puerta
    The following cases illustrate the type of ROI benefits that customers can obtain from their investment in Exadata infrastructure. Australian Finance Group will achieve a 42% ROI by and break even in three years by consolidating Oracle E-Business Suite and Siebel applications on Oracle Exadata.  Read the ROI case at: http://www.oracle.com/us/corporate/customers/afg-1-exadata-cs-1354807.pdf In addition to this study, there are Oracle Exadata Mainstay ROI Case Studies for the following: Merck -Pharma, Oracle Exadata Achieves Fivefold Performance Increase for Critical Product Research Platform Turkcell Accelerates Reporting Tenfold, Saves on Storage and Energy Costs with Consolidated Oracle Exadata Platform

    Read the article

  • Oracle CRM For Public Sector, Commercial Business, Education

    - by michael.seback
    Chongqing Transport Commission Improves Management of Transport Projects The Chongqing Transport Commission is responsible for public passenger, road, and waterway transport in urban and rural areas of Chongqing. The commission administers the region's road and water industry; oversees the construction of transport infrastructure; and manages civil aviation, railroads, roads, waterways, ports, and wharves. "After studying the IT initiatives of other provincial transport commissions, we decided to use Siebel Public Sector to build our integrated transport service system. The Siebel software offers powerful functions that allow us to integrate information and improve the management of our road, rail, and waterway infrastructure projects." - Chen Xiaoming, Vice Director, Information Center, Chongqing Transport Commission. Read more here. Siemens Information Services Increases Productivity by 20% Siemens Information Services Pvt, Ltd. provides back-office account processing services to Siemens' vendors. The company works with Siemens' healthcare, energy, and industry divisions in Europe, the United States, and parts of the Asia-Pacific region. It approves financial services such as processing payroll, accounts data, purchase orders, invoices, and payments, and also creates service catalogs for customers and internal teams. "Oracle CRM ON Demand provides us with a complete view of each customer's data from the moment they log a request to the time we close it. This has eliminated manual requests, and improved the service we offer to our clients across the Asia-Pacific region." -Sunil Zutshi, General Manager, IT, Siemens Information Services Pvt, Ltd. Read more here. China Distance Education Holdings Improves Call Center Productivity by 24% China Distance Education Holdings Limited is a leading provider of online education. The organization offers 174 courses through 16 Web sites, including accounting, healthcare, law, and engineering. In 2010, 215,000 students were enrolled. "Online education is a fast growing sector in China. To maintain our competitiveness, we implemented Oracle Contact Center Anywhere to make it easier and faster for our call center staff to respond to student enquiries. As a result, their productivity increased by 24%." - Qin Songjiang, Chief Technology Officer, China Distance Education Holdings Limited. Read more here.

    Read the article

  • Oracle Business Intelligence Applications

    Scopri le caratteristiche di Oracle BI Applications, la strategia, l'offerta e i vantaggi delle applicazioni di analitiche di Oracle. Con Oracle BI Applications è possibile valorizzare al meglio il patrimonio informativo delle applicazioni Oracle E-Business Suite, PeopleSoft, Siebel e SAP, ottenendo le informazioni necessarie a prendere le decisioni migliori.

    Read the article

  • Oracle Business Intelligence Applications

    Entienda la estrategia de Oracle en Business Intelligence, su oferta de soluciones y cómo los clientes actuales están consiguiendo el conocimiento que ellos necesitan para tomar mejores decisiones con las Aplicaciones de Business Intelligence de Oracle. Las Aplicaciones de Business Intelligence de Oracle ayudan a los clientes a obtener mayor valor de los sistemas existentes incluyendo E-Business Suite, Peoplesoft, Siebel y otros sistemas como SAP.

    Read the article

  • Lowering the Cost of Apps Infrastructure

    Every enterprise application - your Oracle E-Business Suite, Oracle PeopleSoft and Oracle Siebel applications - require a fast, scalable, secure and reliable database that delivers on business users' quality of service expectations. But, the database used and how it is implemented can dramatically impact the cost of that infrastructure. In this podcast, we'll discuss how customers are optimizing Oracle Database 11g and Oracle Exadata to lower the cost of their application's infrastructure.

    Read the article

  • Oracle Applications???????????????

    - by junko.ishikawa
    ????????????????????????????Oracle E-Business Suite???JD Edwards EnterpriseOne???PeopleSoft Enterprise???Siebel CRM?????????????????????????????????????????????????? ?????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????? ??????????????Oracle Fusion Middleware???????????????????????????????????????????18????????????????????????????????????

    Read the article

  • My Oracle Support ?????????·??????????

    - by Takeyoshi Sasaki
    ??? My Oracle Support ?????????·????????????????????????? My Oracle Support ?????????·?????????? My Oracle Support ?????????????????????????? ????????·?????????????????????????????????????·?????????????????????????????·????????????????????? ?????????????????????????·?????????????????? Oracle KROWN???? Oracle KROWN??????·???? Oracle?????PeopleSoft/JD Edwards Website Siebel SupportWeb-Japan ???My Oracle Support ???????????????????????????

    Read the article

  • Java Spotlight Episode 108: Patrick Curran and Heather VanCura on JCP.Next @jcp_org

    - by Roger Brinkley
    Interview with Patrick Curran and Heather VanCura on JCP.Next. Right-click or Control-click to download this MP3 file. You can also subscribe to the Java Spotlight Podcast Feed to get the latest podcast automatically. If you use iTunes you can open iTunes and subscribe with this link:  Java Spotlight Podcast in iTunes. Show Notes News Welcome to the newly merged JCP EC! The November/December issue of Java Magazine is now out Red Hat announces intent to contribute to OpenJFX New OpenJDK JEPs: JEP 168: Network Discovery of Manageable Java Processes JEP 169: Value Objects Java EE 7 Survey Latest Java EE 7 Status GlassFish 4.0 Embedded (via @agoncal) Events Nov 13-17, Devoxx, Antwerp, Belgium Nov 20, JCP Public Meeting (see details below) Nov 20-22, DOAG 2012, Nuremberg, Germany Dec 3-5, jDays, Göteborg, Sweden Dec 4-6, JavaOne Latin America, Sao Paolo, Brazil Dec 14-15, IndicThreads, Pune, India Feature InterviewPatrick Curran is Chair of the Java Community Process organization. In this role he oversees the activities of the JCP's Program Management Office including evolving the process and the organization, managing its membership, guiding specification leads and experts through the process, chairing Executive Committee meetings, and managing the JCP.org web site.Patrick has worked in the software industry for more than 25 years, and at Sun and then Oracle for 20 years. He has a long-standing record in conformance testing, and before joining the JCP he led the Java Conformance Engineering team in Sun's Client Software Group. He was also chair of Sun's Conformance Council, which was responsible for defining Sun's policies and strategies around Java conformance and compatibility.Patrick has participated actively in several consortia and communities including the W3C (as a member of the Quality Assurance Working Group and co-chair of the Quality Assurance Interest Group), and OASIS (as co-chair of the Test Assertions Guidelines Technical Committee). Patrick's blog is here.Heather VanCura manages the JCP Program Office and is responsible for the day-to-day nurturing, support, and leadership of the community. She oversees the JCP.org web site, JSR management and posting, community building, events, marketing, communications, and growth of the membership through new members and renewals.  Heather has a front row seat for studying trends within the community and recommending changes. Several changes to the program in recent years have included enabling broader participation, increased transparency and agility in JSR development.  When Heather joined the PMO staff in a community building marketing manager role for the JCP program, she was responsible for establishing the JCP brand logo programs, the JCP.org site, and engaging the community in online surveys and usability studies. She also developed marketing reward programs,  campaigns, sponsorships, and events for the JCP program, including the community gathering at the annual JavaOne Conference.   Before arriving at the JCP community in 2000, Heather worked with various technology companies.  Heather enjoys speaking at conferences, such as Devoxx, Java Zone, and the JavaOne Conferences. She maintains the JCP Blog, Twitter feed (@jcp_org) and Facebook page.  Heather resides in the San Francisco Bay Area, California USA. JCP Executive Committee Public Meeting Details Date & Time Tuesday November 20, 2012, 3:00 - 4:00 pm PST Location Teleconference Dial-in +1 (866) 682-4770 Conference code: 627-9803 Security code: 52732 ("JCPEC" on your phone handset) For global access numbers see http://www.intercall.com/oracle/access_numbers.htm Or +1 (408) 774-4073 WebEx Browse for the meeting from https://jcp.webex.com No registration required (enter your name and email address) Password: JCPEC Agenda JSR 355 (the EC merge) implementation report JSR 358 (JCP.next.3) status report 2.8 status update and community audit program Discussion/Q&A Note The call will be recorded and the recording published on jcp.org, so those who are unable to join in real-time will still be able to participate. September 2012 EC meeting PMO report with JCP 2.8 statistics.JSR 358 Project page What’s Cool Sweden: Hot Java in the Winter GE Engergy using Invoke Daynamic for embedded development

    Read the article

  • Value of SOA Specialization interview with Thomas Schaller IPT - part III

    - by Jürgen Kress
    Recognized by Oracle, Preferred by Customers. We had the great opportunity to interview Thomas Schaller – Partner from our SOA Specialized Partner IPT Innovation Process Technology from Switzerland Why did IPT decide to become SOA Specialized? " SOA Specialization is a great branding for IPT. We are the SOA Specialists in the Swiss market, as we focus all our services around SOA. With 65 Swiss consultants focused on SOA Security & SOA Testing & BPM – Business Process Management & BSM – Business Service Modeling the partnership with Oracle as the technology leader in SOA is key, therefore it was important to us to become the first SOA Specialized company in Switzerland. As a result IPT is mentioned by Gartner as one of eight European SOA Consulting Firms and included in „Guide to SOA Consulting and System Integration Service Providers“ Can you describe the marketing activities with Oracle? Once a year we organize the largest SOA Conference in Switzerland “SOA, BPM & Integration Forum 2011“ Oracle is much more than a sponsor for the conference. Jointly we invite our customer base to attend this key event. The sales teams address jointly their most important prospects and customers. Oracle supports us with key speakers who present future directions of the Oracle SOA portfolio like Clemens Utschig-Utschig who presented details about the Complex Event Processing (CEP) solution in 2009 and James Allerton-Austin who presented details about the social BPM solution (BPM) in 2010. Additional our key customers presented their Oracle SOA success stories. How did you team with Oracle around the sales activities? "Sales alignment is key for the successful partnership. When we achieved! SOA Specialization we celebrated jointly with the Oracle and IPT middleware sales team. At the Aperol may interesting discussions resulted in joint opportunities and business. A key section of our joint business planning are marketing and sales activities. Together we define campaign topics and target customers. Matthias Breitschmid our superb Oracle partner manager ensures that the defined sales teams align and start the joint business. Regular we review our joint business plan with the joint management teams and Jürgen Kress our EMEA Oracle Sponsor. It is great to see that both companies profit from each other and we receive leads from Oracle!” Did you get Oracle support to train your consultants in the Oracle SOA Suite? “Enablement is key for us to deliver successful SOA projects. Together with Ralph Bellinghausen from the Oracle Enablement team we defined an Oracle trainings plan for our consultants. The monthly SOA Partner Community newsletter is a great resource to get the latest product updates, webcasts and trainings. As a SOA Specialized partner we get also invited to the SOA Blackbelt trainings, this trainings are hosted by Oracle product management where we get not only first hand information we get also direct access to the developers who can support us in critical project phases. Driven by the customer success we have increased our Oracle SOA practice by more than 200% in the last years!” Why did the customer decide for the IPT SOA offering? “SOA Specialization becomes a brand for customers, it proofs that we have the certified SOA skills and that IPT has delivered successful Oracle SOA projects. Jointly with Oracle and all the support we get from marketing, sales, enablement, support and product management we can ensure our customers to deliver their SOA project successful!” What are the next steps for IPT? “SOA Specialization is a super beneficial for IPT. We are looking forward to our upcoming SOA, BPM & Integration Forum 2011 and prepare to become BPM Specialized. part I Torsten Winterberg, Opitz Consulting & part II Debra Lilley, Fujitsu For more information on SOA Specialization and the SOA Partner Community please feel free to register at www.oracle.com/goto/emea/soa (OPN account required) Blog Twitter LinkedIn Mix Forum Wiki Website

    Read the article

  • Content Challenge: You Can Only Get it Here

    - by Mike Stiles
    Part of the content conundrum for brands is figuring out what kind of content customers would find cool, desirable, and relevant. The mere fact many brands have no idea what this content might be is, in itself, pretty alarming. You’d have to have a pretty thorough lack of involvement with and understanding of your customers to not know what they might like. But despite what should be a great awakening in which consumers are using every technology and trick in the book to shield themselves from ads and commercials, brand self-obsession continues as marketers concentrate on their message, their campaign, what they want to say, and what they want social users to do. When individuals conduct themselves in that same fashion on Facebook and Twitter, it gets tiresome and starts losing value pretty quickly. Their posts eventually get hidden. Conversely, friends who post things that consistently entertain or inform, with little self-marketing desperation involved, win the coveted “show all updates” setting. Of course brands are going to use social to market. It’s pretty much the point of having social in the marketing mix. And yes, people who follow a brand’s Twitter account or “Like” a brand’s Facebook Page implicitly state they want to know what’s going on with that brand’s products and services. But if you have a Facebook friend that assumes you want every one of her posts to be about what wine she likes (Mitsubishi’s current campaign is even based around weeding out pretentious Facebook friends, then running them over), then you know how it must feel for your fans and followers to get a sales pitch for your crackers or whatever you’re selling every single time. Is there such a thing as content that doesn’t sell but that still advances the brand and makes the consumer more involved and valuable? Of course. And perhaps there are no better companies than enterprise brands to do it. Enterprise organizations are large enough to go beyond a product and engage readers/viewers at higher, broader levels…communicating expertise across entire sectors, subjects and industries. You’re going from pitchman to news source, and getting full credit for it as the presenter. A recent GigaOM article pointed out the success a San Francisco-based startup called Crunchyroll is having. Their niche (and they proudly admit it’s a niche) is providing Japanese anime, Korean drama and Asian live action content to countries that can’t get it any other way via licensing deals. Shows are available in HD and on the same day they air in the host country. Crunchyroll not only gets 8 million viewers a month, they have 100,000 paying subscribers at $7-12/month. Got a point, Mike? I do happen to have one. Crunchyroll illustrates the content opportunity enterprise companies have…which is to determine your “area,” the interest graph of your customers, then provide content that speaks to and satisfies those interests that can’t be found anywhere else. At least not in the same style, or of the same quality, or with the same authority. Do what no one else is doing. Provide what no one else is providing in your sector. If underserved users are willing to pay monthly for access to awkwardly moving cartoon dragons, imagine the audience you could attract with free, useful, non-sales content in your customers’ area of interest. It’s an audience you’ll want in place when the time does come to put out that marketing message. A content challenge is better than a content conundrum any day.

    Read the article

  • 13 Things From the Oracle Social Summit You Should Know

    - by Mike Stiles
    Oracle held its first annual Oracle Social Summit, “The School for the Socially Gifted,” this past week in Las Vegas.  If anyone came to the event uncertain as to why Oracle has such an interest in social, and what its plans for social are, they left with an entirely new vision of where social is headed, and why.For those unable to attend, I was able to keep my MacBook charged just long enough to capture some of the more pertinent takeaways.1. The social enterprise is inevitable.  Social technology is disrupting the hierarchies of big companies.  It’s a revolution in corporate structures, just as it has been in various governments.  It’s not crazy to ask yourself if your CEO is the next Mubarak.  (David Kilpatrick Author of “The Facebook Effect” and founder of the Techonomy Conference) 2. The social enterprise represents collaboration on steroids.  It’s tapping into the power of your people, as opposed to keeping them “in their place.”  3. 1 in every 7 humans on earth is an active Facebook user.  75% have posted a negative comment after a poor customer experience.  The average user will inform 53 people of a bad experience.4. Checking social media is the 2nd biggest use of phones now.  Reading posts from brands is 4th.5. 70% of marketers have little or no understanding of the social conversations happening around their brand.6. Advertising, when done well, is content we care about, preferably informed by those we trust.7. Acquiring low-quality fans through gimmicks, or focusing purely on fan acquisition is a mistake.  And relying purely on organic distribution is a mistake.  (John Yi, Head of Marketing Partnerships – Facebook)8. Using all this newfound data and insight serves to positively affect the customer experience.  It allows organizations to now leverage the investments they’ve made in social up to now.9. Social is not a marketing utopia where everything is free.  It’s pay to play.  The paid component is about driving attention.  10. We are only in the infancy of ad-targeting opportunities in social.  There’s an evolution underway from interest-based targeting to action-based targeting.11. There’s actually very little overlap of the people following you on different social platforms.  Don’t assume it’s the same audience on each.12. People who can create content and who also have an understanding of what drives that content are growing increasingly valuable.13. Oracle Social’s future is enterprise SRM, integrated across marketing, selling, service, HR and every other corner of the organization.And in case you thought those were the only gems to come out of the summit, you may want to keep an eye out for Tuesday’s Social Spotlight, ever so aptly titled “13 More Things from the Oracle Social Summit You Should Know.”

    Read the article

< Previous Page | 32 33 34 35 36 37 38 39 40 41 42 43  | Next Page >