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  • Is it okay to have people with multiple roles in a Scrum team?

    - by Wayne M
    I'm evaluating some Agile-style methodologies for possible introduction to my team. With Scrum, is it allowable to have the same person perform multiple roles? We have a small team of four developers and a web designer; we don't really have a lead (I fulfill this role), QA testers or business analysts, and all of our development tasks come from the CIO. Automated testing is seen as a total waste of time, and everything focuses on speed and not quality. What will happen is the CIO will come up with a development task (whether a feature or a bug) and give it to a developer (not to the whole team, to an individual, often in private or out of the blue) who is then expected to get it completed. The CIO doesn't gather requirements beyond the initial idea (and this has bitten us before as we'll implement something only to find out that none of the end users can use the feature, because they weren't consulted or even informed about it before we developed it, and in a panic we'll be told to revert the change) but requires say in/approval of everything that we do. First things first, is a Scrum style something to consider to introduce some standards and practices? From reading, Scrum seems to rely on a bit more trust and communication and focuses more on project management than on development, which is something we are completely devoid of as we don't have any semblance of project management at present. Second, if it can work is it unreasonable for someone, let's say myself, to act as both ScrumMaster and a developer? Or for a developer to also be the Product Owner (although chances are this will be the CIO, who isn't a developer)? I realize the Scrum Master and the Product Owner should be different people but at the same time I don't think we have anyone who has the qualities of a Product Owner (chances are it would turn into a "I need all these stories, I don't care how but get it done" type of deal and/or any freeze would be unfrozen on a whim). It seems to me that I might need to pick and choose pieces of Scrum/XP/Lean to compensate for how things are done currently, as it's highly unlikely that the mentality can be changed; for instance Pair Programming would never fly (seen as a waste, you get half the tasks done if you need two people for everything), TDD would be a hard sell, but short cycles would be welcomed.

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  • WebLogic Partner Community Newsletter May 2014

    - by JuergenKress
    Dear WebLogic Partner Community member, Registration for the Fusion Middleware Summer Camps 2014 is open – Register asap for one of our bootcamps August 4th – 8th 2014 in Lisbon. Please read details and pre-requisitions careful before you register. We expect that like in the past, the conference will be booked out soon! Thanks to you our WebLogic Specialized Partners Oracle is #1 for Worldwide Market-Share Total Software Revenue in the Application Platform Market Segment for 2013. Want to know why, get the new recipes for Oracle WebLogic 12.1.2. Looking for the right server to run WebLogic – try WebLogic on Oracle Database Appliance 2.9. Want to install WebLogic - Play around with WebLogic Maven Plug-In. Thanks for sharing all the additional WebLogic articles within the community: How to use NodeManager to control WebLogic Servers & Retrieving WebLogic Server Name and Port in ADF Application & Glassfish to WebLogic Migration & Advanced GPIO & Building Robots with Java Embedded & Quick & Dirty How-to Guide: Install GlassFish 4 on Raspberry Pi & New Release: Java Micro Edition (ME) 8. In our Development tool section Frank published Development - Performance and Tuning - Overview in the latest ADF Architecture TV channel. Many of our clients run forms applications, make sure you run it on WebLogic. Thanks for sharing all the additional development tool articles within the community: Using Oracle WebLogic 12c with NetBeans IDE & Consuming SOAP Service & Check Box Support in ADF Query & New release of the ADF EMG Audit Rules & Working with the Array Data Type in a Table & ADF client-side architecture - Select All & Book Review: NetBeans Platform for Beginners See you in Lisbon! To read the complete newsletter please visit http://tinyurl.com/WebLogicNewsMay2014 (OPN Account required) To become a member of the WebLogic Partner Community please register at http://www.oracle.com/partners/goto/wls-emea ( OPN account required). If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Mix Forum Wiki Technorati Tags: WebLogic Community newsletter,newsletter,WebLogic,WebLogic Community,Oracle,OPN,Jürgen Kress

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  • How to manage a Closed Source High-Risk Project?

    - by abel
    I am currently planning to develop a J2EE website and wish to bring in 1 developer and 1 web designer to assist me. The project is a financial app with a niche market. I plan to keep the source closed . However, I fear that my would-be employees could easily copy the codebase and use it /sell it to a third party especially when they switch jobs. The app development will take 4-6months and perhaps more and I may have to bring in people after the app goes live. How do I keep the source to myself. Are there techniques companies use to guard their source. I foresee disabling pendrives and dvd writers on my development machines, but uploading data or attaching the code in one's mail would still be possible. My question is incomplete. But programmers who have been in my situation, please advice. How should I go about this? Building a team, maintaining code-secrecy,etc. I am looking forward to sign a secrecy contract with the employees if needed too. (Please add relevant tags) Update Thank you for all the answers. I certainly won't be disabling all USB ports and DVD writers now. But I think I should be logging activity(How exactly should I do that?) I am wary of scalpers who would join and then run off with the existing code. I haven't met any, but I have been advised to be wary of them. I would include a secrecy clause, but given this is a startup with almost no funding and in a highly competitive business niche with bigger players in the field, I doubt I would be able to detect or pursue any scalpers. How do I hire people I trust, when I don't know them personally. Their resume will be helpful but otherwise trust will develop only with time. But finally even if they do run away with the code, it is service that matters after the sale is made. So I am not really worried for the long term.

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  • What to answer to a customer who asks which one of two equivalent technologies must be used?

    - by MainMa
    As a freelancer, I am often asked by my customers what they must choose between similar elements, neither of which being better than another. Examples: “Do I need my e-commerce website be in PHP or ASP.NET?” “Do I need to host this ordinary web service in Cloud or use an ordinary hosting service?” “Which one is better for my new website: MySQL or Oracle?” etc. There is maybe at most 1% of cases where the choice is relevant, and there is a real, objective reason to use one over another, based on the precise metrics and studies. In all other cases, it doesn't matter at all. It is totally, completely irrelevant, either because there are no implications¹, or because those implications are too small to be taken in account², or, finally, because it's impossible to predict those implications³. If you know one thing and not another one, the answer to those questions is easy: “You can either write the application in C# or Java, both being probably equivalent in your case. Note that I'm a C# developer, so if you choose Java, I would not be able to work on your project and you would need to find another freelancer.” When you know both technologies, you can't answer that. In this case, how to explain to the customer that the question he asks is subject to flamewar and has no real consequences on his project? In other words, how to explain that you've chosen to use one technology rather than an equivalent one for the reasons related to human resources, without giving the impression to be unprofessional or to not care about the project? ¹ Example: Is MySQL better (worse?), performance-wise, compared to Oracle, for a personal website which will be accessed by, oh, let's be optimistic, two people per day? ² Example: for a given project, I was asked to asset if Windows Azure hosting would be cheaper than the hosting of the same application on a well-known ASP.NET hosting provider. The cost revealed to be exactly the same. ³ Example: your customer have an idea of a future application (the idea itself being extremely vague). There is no business plan, no requirements, nothing at all. Just an idea. You are asked if Java is better than C# for this app. What do you answer?

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  • SOA Summit - Oracle Session Replay

    - by Bruce Tierney
    If you think you missed the most recent Integration Developer News (IDN) "SOA Summit" 2013...good news, you didn't.  At least not the replay of the Oracle session titled: Three Solutionsfor Simplifying Cloud/On-Premises Integration As you will see in the reply below, this session introduces Three common reasons for integration complexity: Disparate Toolkits Lack of API Management Rigid, Brittle Infrastructure and then the Three solutions to these challenges: Unify Cloud On-premises Integration Enable Multi-channel Development with API Management Plan for the Unexpected - Future Readiness The last solution on future readiness describes how you can transition from being reactive to new trends, such as the Internet of Things (IoT), by modifying your integration strategy to enable business agility and how to recognize trends through Fast Data event processing ahead of your competition. Oracle SOA Suite customer SFpark's (San Francisco Metropolitan Transit Authority) implementation with API Management is covered as shown in the screenshot to the right This case study covers the core areas of API Management for partners to build their own applications by leveraging parking availability and real-time pricing as well as mobile enablement of data integrated by SOA Suite underneath.  Download the free SFpark app from the Apple and Android app stores to check it out. When looking into the future, the discussion starts with a historical look to better prepare for what comes next.   As shown in the image below, one of the next frontiers after mobile and cloud integration is a deeper level of direct "enterprise to customer" interaction.  Much of this relates to the Internet of Things.  Examples of IoT from the perspective of SOA and integration is also covered in the session. For example, early adopter Turkcell and their tracking of mobile phone users as they move from point A to B to C is shown in the image the right.   As you look into more "smart services" such as Location-Based Services, how "future ready" is your application infrastructure?  . . . Check out the replay by clicking the video image below to learn about these three challenges and solution including how to "future ready" your application infrastructure:

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  • Microsoft Azure News: Capturing VM Images

    - by Herve Roggero
    Originally posted on: http://geekswithblogs.net/hroggero/archive/2014/05/21/microsoft-azure-news-capturing-vm-images.aspxIf you have a Virtual Machine (VM) in Microsoft Azure that has a specific configuration, it used to be difficult to clone that VM. You had to sysprep the VM, and clone the data disks. This was slow, prone to errors, and stopped you from being productive. No more! A new option, called Capture, allows you to easily select a VM, running or not. The capture will copy the OS disk and data disks and create a new image out of it automatically for you. This means you can now easily clone an entire VM without affecting productivity.  To capture a VM, simply browse to your Virtual Machines in the Microsoft Azure management website, select the VM you want to clone, and click on the Capture button at the bottom. A window will come up asking to name your image. It took less than 1 minute for me to build a clone of my server. And because it is stored as an image, I can easily create a new VM with it. So that’s what I did… And that took about 5 minutes total.  That’s amazing…  To create a new VM from your image, click on the NEW icon (bottom left), select Compute/Virtual Machine/From Gallery, and select My Images from the left menu when selecting an Image. You will find your newly created image. Because this is a clone, you will not be prompted for a new login; the user id/password is the same. About Herve Roggero Herve Roggero, Microsoft Azure MVP, @hroggero, is the founder of Blue Syntax Consulting (http://www.bluesyntaxconsulting.com). Herve's experience includes software development, architecture, database administration and senior management with both global corporations and startup companies. Herve holds multiple certifications, including an MCDBA, MCSE, MCSD. He also holds a Master's degree in Business Administration from Indiana University. Herve is the co-author of "PRO SQL Azure" and “PRO SQL Server 2012 Practices” from Apress, a PluralSight author, and runs the Azure Florida Association.

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  • Arçelik A.S. Uses Advanced Analytics to Improve Product Development

    - by Sylvie MacKenzie, PMP
    "Oracle’s Primavera P6 Enterprise Project Portfolio Management’s advanced analytics gives us better insight into the product development process by helping us to identify potential roadblocks.” – Iffet Iyigun Meydanli, Innovation and System Development Manager, R&D Center, Arçelik A.S. Founded in 1955, Arçelik A.S. is now the leading household appliance manufacturer in Turkey, and the third-largest household appliance company in Europe. It operates 14 production facilities in five countries (Turkey, Romania, Russia, China, and South Africa), with international sales and marketing offices in 20 countries. Additionally, the company manages 10 brands (Arçelik, Beko, Grundig, Blomberg, Elektrabregenz, Arctic, Leisure, Flavel, Defy, and Altus). The company has a household presence in more than 100 countries, including China and the United States. Arçelik’s Beko brand is among the top-10 household appliance brands in world, as a market leader for refrigerators, freezers, and washing machines in the United Kingdom. Arçelik implemented Oracle’s Primavera P6 Enterprise Project Portfolio Management for improved management of its design and manufacturing projects. With the solution, Arelik has improved its research and development (R&D) with the ability to evaluate technology risks when planning its projects. Also, it is now more easy to make plans for several locations, monitor all resources, and plan for future projects.  Challenges Improve monitoring of R&D resources?including human resources and critical laboratory equipment?to optimize management of the company’s R&D project portfolio Establish a transparent project platform to enable better product and process planning, gain insight into product performance, and facilitate advanced analytics that support R&D and overall business decisions Identify potential roadblocks for better risk management Solutions Worked with Oracle Partner PRM to implement Oracle’s Primavera P6 Enterprise Project Portfolio Management to manage the entire household-appliance, R&D project portfolio lifecycle, enabling managers and project leaders to better track and monitor resources and deliverables in real time Improved risk analysis and evaluation abilities for R&D projects Supported long-term planning needs Used advanced reporting features to capture data needed for budgeting and other project details, including employee performance evaluations Improved monitoring abilities and insight into the overall performance of products postproduction Enabled flexible, fast, and customized reporting with the P6 dashboard on a centralized platform to meet custom reporting needs for project leaders and support on-time and on-budget deliverables Integrated with other corporate departments, such as accounts payable, to upload project invoice data into the Primavera solution and the company’s e-mail system, so that project leaders will be alerted about milestones and other project related information Partner“Oracle Partner PRM provided us with a quick, reliable, and solution-focused approach to its support,” said Iffet Iyigun Meydanli, innovation and system development manager, R&D Center, Arçelik A.S. “The company’s service covered the entire spectrum of our needs, including implementation, training, configuration, problem solving, and integration.”

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  • The Softer Side of Customer Experience

    - by Christina McKeon
    It’s election season in the U.S., and you know what that means. It means I stop by the recycling bin in my garage before entering the house with the contents of my mailbox. A couple of weeks ago, I was doing my usual direct mail purge when I came across a piece from The Container Store®. This piece would have gone straight to the recycling bin, but the title stopped me: Learn what WE STAND FOR! Under full disclaimer, I’m probably a “frequent flier” at The Container Store. One can never be too organized! Now, back to the direct mail piece. I opened it to discover that The Container Store has taken their customer experience beyond “a shopping experience that makes you smile” to giving customers more insight and transparency into how they feel about their employees, the vendors they partner with, and the communities they live in. The direct mail piece included several employees showcasing a skill, hobby or talent with their photo and a personal note that used one word to describe what these employees believe The Container Store stands for. I do not recall the last time I read through an entire piece of direct mail. But this time, I pored over all the comments and photos.  Summer, a salesperson, believes that one word is PASSION. Thomas in distribution center inventory systems chooses the word ACTION. The list goes on to include MATCHLESS, FUN, FAMILY, LOVE, and EMPOWERMENT. The Container Store is running a contest asking you to tell them what nonprofit organization you stand for. Anyone can submit their favorite nonprofit to win cash, products and services from The Container Store. Don’t forget about the softer side of customer experience. With many organizations working feverishly to transform their business into being more customer-centric, it’s easy to get caught up in processes and technology. Focusing on people and social responsibility often falls behind and becomes a lower priority. Keeping people and social responsibility at the forefront is crucial. Your customers will use your processes and technology, but they will see or hear your people and feel their passion. The latter is what they will remember most about your brand. I’m sure there are many other great examples of the softer side of customer experience. Please share your examples in the comments section.

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  • Software Tuned to Humanity

    - by Phil Factor
    I learned a great deal from a cynical old programmer who once told me that the ideal length of time for a compiler to do its work was the same time it took to roll a cigarette. For development work, this is oh so true. After intently looking at the editing window for an hour or so, it was a relief to look up, stretch, focus the eyes on something else, and roll the possibly-metaphorical cigarette. This was software tuned to humanity. Likewise, a user’s perception of the “ideal” time that an application will take to move from frame to frame, to retrieve information, or to process their input has remained remarkably static for about thirty years, at around 200 ms. Anything else appears, and always has, to be either fast or slow. This could explain why commercial applications, unlike games, simulations and communications, aren’t noticeably faster now than they were when I started programming in the Seventies. Sure, they do a great deal more, but the SLAs that I negotiated in the 1980s for application performance are very similar to what they are nowadays. To prove to myself that this wasn’t just some rose-tinted misperception on my part, I cranked up a Z80-based Jonos CP/M machine (1985) in the roof-space. Within 20 seconds from cold, it had loaded Wordstar and I was ready to write. OK, I got it wrong: some things were faster 30 years ago. Sure, I’d now have had all sorts of animations, wizzy graphics, and other comforting features, but it seems a pity that we have used all that extra CPU and memory to increase the scope of what we develop, and the graphical prettiness, but not to speed the processes needed to complete a business procedure. Never mind the weight, the response time’s great! To achieve 200 ms response times on a Z80, or similar, performance considerations influenced everything one did as a developer. If it meant writing an entire application in assembly code, applying every smart algorithm, and shortcut imaginable to get the application to perform to spec, then so be it. As a result, I’m a dyed-in-the-wool performance freak and find it difficult to change my habits. Conversely, many developers now seem to feel quite differently. While all will acknowledge that performance is important, it’s no longer the virtue is once was, and other factors such as user-experience now take precedence. Am I wrong? If not, then perhaps we need a new school of development technique to rival Agile, dedicated once again to producing applications that smoke the rear wheels rather than pootle elegantly to the shops; that forgo skeuomorphism, cute animation, or architectural elegance in favor of the smell of hot rubber. I struggle to name an application I use that is truly notable for its blistering performance, and would dearly love one to do my everyday work – just as long as it doesn’t go faster than my brain.

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  • Professional immigration

    - by etranger
    Hello all, Does anyone here have a practical advice on professional relocation from Russia to Europe? The reasons behind making such a decision are far beyond the subject, perhaps, so I'll stick to the practical part. Having done some of the "common stuff" for finding a job, I am now facing two serious problems: I am a "dual-class" person, with university degree in marketing, and multiple years of self-studied computer competence (hence my writing here). Have professional experience in both areas. I don't currently hold a European work permit. From what I can see, this results in normal HR person throwing out my CV as either being "overqualified" or "too much trouble with making the permit". I do have the skills and character to start my own business, but it requires start-up capital that I don't have, over the last years I had to pay high bills for medical treatment of my family member, who had deceased. Now, I'm almost out of debts. As you can probably guess, English is not a problem, and I'm open to new languages, but first steps of entering the market, or the society, is the problematic part. I live close to Norway, and am trying to get some professional contacts there, but it hasn't got me any practical perspective so far. Any advice is greatly appreciated. EDIT: I am currently making my living off web site development, and occasional consulting services both in IT and marketing. For purely geographic reasons I'm dealing with clients that reside in the same city where I live, pop. 350 000. Being quite local, market requirements for web sites are simple and stable — clients need to control navigation, write articles in a word-like editor, upload illustrations and place ad banners, all with no additional programming. As many web developers do, I'm using my own content management system that fits these expectations. I have also started developing a newer version of this system that has better support for international environments, but I'm too distant from the real market demand in Europe to speak of the right track here. Technically it's based on php/mysql and uses xslt for templating. It allows for quick website deployment, and has architectural neatness, lack of which made me abandon similar opensource solutions (Joomla and the like). Deploying time from rasterized design proofs is normally under 6-8 working hours, don't know how that compares to the world practice. EDIT 2: Can anyone share what Norwegian (Scandinavian) web solutions market currently demands?

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  • OOF checklist

    - by Daniel Moth
    When going on vacation or otherwise being out of office (known as OOF in Microsoft), it is polite and professional that our absence creates the minimum disruption possible to the rest of the business, and especially our colleagues. Below is my OOF checklist - I try to do these as soon as I know I'll be OOF, rather than leave it for the night before. Let the relevant folks on the team know the planned dates of absence and check if anybody was expecting something from you during that timeframe. Reset expectations with them, and as applicable try to find another owner for individual activities that cannot wait. Go through your calendar for the OOF period and decline every meeting occurrence so the owner of the meeting knows that you won't be attending (similar to my post about responding to invites). If it is your meeting cancel it so that people don’t turn up without the meeting organizer being there. Do this even for meetings were the folks should know due to step #1. Over-communicating is a good thing here and keeps calendars all around up to date. Enter your OOF dates in whatever tool your company uses. Typically that is the notification to your manager. In your Outlook calendar, create a local Appointment (don't invite anyone) for the date range (All day event) setting the "Show As" dropdown to "Out of Office". This way, people won’t try to schedule meetings with you on that day. If you use Lync, set the status to "Off Work" for that period. If you won't be responding to email (which when on your vacation you definitely shouldn't) then in Outlook setup "Automatic Replies (Out of Office)" for that period. This way people won’t think you are rude when not replying to their emails. In your OOF message point to an alias (ideally of many people) as a fallback for urgent queries. If you want to proactively notify individuals of your OOFage then schedule and send a multi-day meeting request for the entire period. Remember to set the "Show As" to "Free" (so their calendar doesn’t show busy/oof to others), set the "Reminder" to "None" (so they don’t get a reminder about it), set "Low Importance", and uncheck both "Response Options" so if they don't want this on their calendar, it is just one click for them to get rid of it. Aside: I have another post with advice on sending invites. If you care about people who would not observe the above but could drop by your office, stick a physical OOF note at your office door or chair/monitor or desk. Have I missed any? Comments about this post by Daniel Moth welcome at the original blog.

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  • Move Data into the Grid for Scalable, Predictable Response Times

    - by JuergenKress
    CloudTran is pleased to introduce the availability of the CloudTran Transaction and Persistence Manager for creating scalable, reliable data services on the Oracle Coherence In-Memory Data Grid (IMDG). Use of IMDG architectures has been key to handling today’s web-scale loads because it eliminates database latency by storing important and frequently access data in memory instead of on disk. The CloudTran product lets developers easily use an IMDG for full ACID-compliant transactions without having to be concerned about the location or spread of data. The system has its own implementation of fast, scalable distributed transactions that does NOT depend on XA protocols but still guarantees all ACID properties. Plus, CloudTran asynchronously replicates data going into the IMDG to back-end datastores and back-up data centers, again ensuring ACID properties. CloudTran can be accessed through Java Persistence API (JPA via TopLink Grid) and now, through a new Low-Level API, or LLAPI. This is ideal for use in SOA applications that need data reliability, high availability, performance, and scalability. Still in limited beta release, the LLAPI gives developers the ability to use standard put/remove logic available in Coherence and then wrap logic with simple Spring annotations or XML+AspectJ to start transactions. An important feature of LLAPI is the ability to join transactions. This is a common outcome for SOA applications that need to reduce network traffic by aggregating data into single cache entries and then doing SOA service processing in the node holding the data. This results in the need to orchestrate transaction processing across multiple service calls. CloudTran has the capability to handle these “multi-client” transactions at speed with no loss in ACID properties. Developing software around an IMDG like Oracle Coherence is an important choice for today’s web-scale applications and services. But this introduces new architectural considerations to maintain scalability in light of increased network loads and data movement. Without using CloudTran, developers are faced with an incredibly difficult task to ensure data reliability, availability, performance, and scalability when working with an IMDG. Working with highly distributed data that is entirely volatile while stored in memory presents numerous edge cases where failures can result in data loss. The CloudTran product takes care of all of this, leaving developers with the confidence and peace of mind that all data is processed correctly. For those interested in evaluating the CloudTran product and IMDGs, take a look at this link for more information: http://www.CloudTran.com/downloadAPI.php, or, send your questions to [email protected]. WebLogic Partner Community For regular information become a member in the WebLogic Partner Community please visit: http://www.oracle.com/partners/goto/wls-emea ( OPN account required). If you need support with your account please contact the Oracle Partner Business Center. BlogTwitterLinkedInMixForumWiki Technorati Tags: Coherence,cloudtran,cache,WebLogic Community,Oracle,OPN,Jürgen Kress

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  • Avoiding the Black Hole of Leads

    - by Charles Knapp
    Sales says, "Marketing doesn’t deliver enough qualified leads. So, we generate 90% of our own leads." Meanwhile, Marketing says, "We generate most of the leads. But, Sales doesn’t contact them quickly enough, while the lead is still interested." According to Sirius Decisions: Up to 90% of leads never make it to closure Sales works on only 11% of the leads supplied by Marketing Only 18% of the leads Sales accepts convert to opportunities Yet, 45% of prospects typically buy a product from someone within 12 months The root cause of these commonplace complaints is a disconnect between the funnels of marketing and sales. Unfortunately, we often see companies with an assortment of poorly integrated marketing tools. It takes too long and too many people to move the data around, scrub it, upload it from one system to another, and get it routed to the right sales teams. As a result, leads fall through the cracks, contextual information is lost, and by the time sales actually contacts a customer it may be too late. Sales automation alone is not enough. Marketing automation (including social) is not enough. Sales and Marketing must work together. It’s time to connect the silos of marketing and sales pipelines and analytics. It’s time for integrated Sales and Marketing automation. Integrated pipelines improve lead quality and timeliness. Marketing systems can track a rich set of contextual information about a prospect–self-disclosed information about interests, content viewed, and so on. This insight can equip the sales rep with rich information to make a face-to-face conversation more relevant and more likely to convert to the next stage in the sales process. Integrated lead to revenue (LTR) management provides end-to-end visibility, enabling the company to measure what is working. Marketing can measure its impact on revenue and other business outcomes, and sales can harness and redirect marketing investments to areas where they most help achieve sales objectives. It’s a win-win play. Marketing delivers more leads that are qualified, cuts cost per lead, and demonstrates a strong Return on Marketing Investment (ROMI). Sales spends more time with warm leads and less time on cold calls, achieves higher close rates, and delivers more revenue. Learn more by attending our Integrated Sales and Marketing session at the upcoming CloudWorld conferences. Or, visit our Sales and Marketing Cloud Service site for videos and other learning resources.

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  • Segmentation and Targeting: Your Tools for Personalizing the Online Customer Experience

    - by Christie Flanagan
    In order to deliver the kind of personalized and engaging online experiences that customers expect today, look to segmentation and targeting.  Segmentation is the practice of dividing your site visitors into distinct groups based on shared characteristics or behavior – for example, a segment may consist of site visitors who have visited pages related to certain product type, or they may consist of visitors within the same age group or geographic area.  The idea is that those within a segment are more likely to have common needs, problems or interests that can be served by your business. Targeting is the process by which the most relevant content, whether an article promotion or other piece of content, is delivered to your visitors based on their segment membership. Segmentation and targeting are used to drive greater engagement on your web presence by delivering content to your site visitors that is tailored to their interests, behavior or other attributes.  You may have a number of different goals for your segmentation and targeting efforts: Up-sell or cross-sell to your customers Conduct A/B testing on your offers and creative Offer discounts, promotions or other incentives for the time and duration that you specify Make is easier to find relevant information about products and services Create premium content model There are two different approaches you can take toward segmentation and targeting for you online customer experience initiatives. The first is more of a manual process, in which marketers manage the process of determining which segments to create and which content to target to those segments. The benefit of this approach is that it gives marketers a high level of control over the whole process which works well when you have a thorough understanding of your segments and which content is most likely to serve their needs.  Tools for marketer managed segmentation and targeting are often built right in to your WEM platform, as they are with Oracle WebCenter Sites. The downside is that the more segments and content that you have, the more time consuming and complicated in can be to manage manually.The second approach relies on predictive intelligence to automate the segmentation and targeting process.  This allows optimization of the process to occur in real time. This approach helps reduce the burden of manual segmentation and targeting and can result in new insights into segments that you may never have thought of on your own.  It also provides you with the capability to quickly test new offers and promotions on your site.  Predictive segmentation and targeting can be achieved by using Oracle WebCenter Sites and Oracle Real-Time Decisions together. *****Get a taste for how Oracle WebCenter Sites and Oracle Real-Time Decisions combine to deliver powerful capabilities for predictive segmentation and targeting by watching this on demand webcast introducing Oracle WebCenter Sites 11g or by reading IDC’s take on the latest release of Oracle’s web experience management solution.  Be sure to return to the Oracle WebCenter blog on Thursday for a closer look at how to optimize the online customer experience using these two products together.

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  • Some Problems Can't Be Outsourced

    - by mikef
    More and more companies are becoming attracted to the idea of Infrastructure as a Service (or IaaS). It would seem that you can outsource the provisioning and management of your services, encompassing everything from Email, through to your servers, workstations and software, all the way down to your LAN and internet services. This type of outsourcing can be a very attractive option for companies who have tight budgets who are short of technical skills or don't have the means to provide long-term IT support. Essentially, they can outsource your services at low short-term costs that are knowable and controllable, are quickly and easily scalable, and generate a minimum of hassle for your internal staff. If you want to get a sophisticated IT infrastructure set up in a hurry without the usual high buy-in costs, or the task of finding and hiring the right specialists. It would seem the way to go, particularly when their salesmen are hypnotizing you with oleaginous phrases such as "we are closely aligned with our client organization's core business requirements, providing agile services". It sounds too good to be true, and so it is. Whereas the costs will have initially been calculated on the annual renewal fees and service fees for ongoing support, there are other charges too which aren't so obvious. It can end up costing far more than the conventional solution once you take into account the extra costs, the fees for customization and upgrades. The Total Cost of Ownership (TCO) only becomes apparent when it is too late to extract the company easily from the arrangement. After a few years, these annual fees can add up to more than the initial cost of implementing a traditional in-house system. Worse than that is that you can then lose your power to determine your priorities: When you become reliant on this company, with its own schedule of priorities, to implement every change, however simple, you have effectively lost control of your technical infrastructure. This will make senior management very nervous. There is definitely a requirement for this sort of service. If you urgently need an exceptionally high class of service or more expertise than you currently possess, then outsourcing is probably for you. You and your IT colleagues will always have something to do, be it user assistance, smoothing out integrations with an external provider, or working on something entirely new. Heck, if you outsource to IBM, the SysAdmins can go along for the ride and polish their expertise. What you need to figure out is how much your time is worth, because time is ultimately all that outsourcing will buy you and your organization. Now you just need to convince your nervous CEO. Cheers, Michael

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  • career planning advice [closed]

    - by JDB
    Possible Duplicate: Are certifications worth it? I am at the point in my career where people start to veer off into either management-type roles or they focus on solidifying their technical skills to stay in the development game for the long-haul. Here's my story: I've got a degree in economics, an MA in Political Science and an MBA in Finance and Management. In addition, I've done coursework in advanced math and software development (although no degree in math or software). All-in-all, I've got 13 years of post-secondary education under my belt. I, however, currently work as a software developer using C# for desktop, Silverlight, Flex and javascript for web, and objective c for mobile. I've been in software development for the past 3.3 years, and it seems like it comes pretty easy to me. I work in a field called "geospatial information systems," which just involves customization and manipulation of geospatial data. Right now I am looking at one of several certifications. Given this background, which of these certifications has the highest ceiling? CFA PMP various development/technological certifications from Microsoft, etc. Other? My academic and work experience are all heavy on the analytical/development side, esp. so given the MBA and the B.S. in Econ. The political science degree was really a lot of stats. So it seems that I would be good pursuing more of the CFA/analytical role. This is a difficult path, however, because I have no work experience in the financial sector, and the developers in finance are all "quants," which again, I am OK with, but I haven't done much statistical modeling in the past 3.3 years. The PMP would require knowledge of best practices as it pertains explicitly to software development. I also don't enjoy a lot of business travel, a common theme for most PMP jobs I've seen. If certifications is the route, which would you recommend? Anything else? I've thought about going back to try to knock out a B.S. in C.S., but I wasn't sure how long that would take, or what would be involved. Thoughts or recommendations? Thanks in advance! I turn 32 this weekend, which is what has forced me to think about these issues.

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  • Good, simple reasons for having multiple environments

    - by smp7d
    Throughout my career I had worked at companies that had a collection of different environments for different purposes. We always had more or less our desktop environment, a test environment, a QA environment, a staging environment and a production environment. This went for both servers/applications and any data sources we were using. When I started at my current company I found that 90% of the apps were either developed on a desktop environment against production data sources or developed directly on the production server depending on the platform. I wasn't fazed because I was hired in part to make changes to improve the way the development team functioned, which was clear from my interview process. We slowly started to turn the philosophy and pretty soon, most of the apps could be run in either a desktop, test or production environment. Not too long after that staging came around as well. Now most of our developers see the benefit of this methodology and defend it vigilantly. However, we have a number of legacy apps that never got migrated. We also have a number of legacy programmers who think of this as a waste of time. Unfortunately, we got lip service but never full buy-in from management. We got what we thought was a commitment to invest substantially in this about a year ago, but nothing materialized despite the considerable planning that we put into it. Now we are finding that we need more and more environments. We need help from the server/network administration teams for setup and we need participation from the business stakeholders to support the release cycle. We are at a place now where a project can function what I consider "normally" only if you have the right people on the project and the time to set up the proper environments. I'd love to present a complete argument, but management really has no time and interest in hearing me out until there is a critical issue. I can't really articulate the benefits simply as it always just seemed second nature to me. I was wondering if there are any good, simple, irrefutable reasons for the separation of environments that would get managers with no development experience to get behind this idea. Are there any good resources/literature on the topic?

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  • ATG Live Webcast Dec. 6th: Minimizing EBS Maintenance Downtimes

    - by Bill Sawyer
    This webcast provides an overview of the plans and decisions you can make, and the actions you can take, that will help you minimize maintenance downtimes for your E-Business Suite instances. It is targeted to system administrators, DBAs, developers, and implementers. This session, led by Elke Phelps, Senior Principal Product Manager, and Santiago Bastidas, Principal Product Manager, will cover best practices, tools, utilities, and tasks to minimize your maintenance downtimes during the four key maintenance phases. Topics will include: Pre-Patching: Reviewing the list of patches and analyzing their impact Patching Trials: Testing the patch prior to actual production deployment Patch Deployment: Applying patching to your system Post Patching Analysis: Validating the patch application Date:                Thursday, December 6, 2012Time:               8:00 AM - 9:00 AM Pacific Standard TimePresenters:   Elke Phelps, Senior Principal Product Manager                         Santiago Bastidas, Principal Product Manager Webcast Registration Link (Preregistration is optional but encouraged) To hear the audio feed:    Domestic Participant Dial-In Number:           877-697-8128    International Participant Dial-In Number:      706-634-9568    Additional International Dial-In Numbers Link:    Dial-In Passcode:                                              103200To see the presentation:    The Direct Access Web Conference details are:    Website URL: https://ouweb.webex.com    Meeting Number:  595757500 If you miss the webcast, or you have missed any webcast, don't worry -- we'll post links to the recording as soon as it's available from Oracle University.  You can monitor this blog for pointers to the replay. And, you can find our archive of our past webcasts and training here. If you have any questions or comments, feel free to email Bill Sawyer (Senior Manager, Applications Technology Curriculum) at BilldotSawyer-AT-Oracle-DOT-com.

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  • "ODM" - One of the Support team's most valued acronyms

    - by graham.mckendry(at)oracle.com
    If you submit technical service requests (SRs) through the My Oracle Support portal, you may often see the term "ODM" used in updates from our Support team. ODM is an acronym for "Oracle Diagnostic Methodology", which defines a standard problem solving approach that all of Oracle Support uses for every technical SR. ODM provides a number of benefits to the SRs - both for the Support organization and for the customer - including a consistent approach, higher quality, justified solutions, and ultimately faster resolution. Screenshot: Example of an ODM "Issue Clarification" activity in a service request The Oracle Diagnostic Methodology applies to both categories of technical SRs: Consultative (question-answer topics) and Problem-Solution. There are a few KM Notes that describe the steps of ODM, however to keep things simple (and since those KM Notes appear to be a bit outdated), I'll summarize the ODM stages here as follows: Consultative ODM - Three mandatory stages: ODM Question: Clarification of the customer's exact question. ODM Answer: Thorough answer to the customer's question. ODM Knowledge Content: Reference to new or existing knowledge base content, or explanation why the particular SR does not necessarily require knowledge content. Problem-Solution ODM - Eight mandatory stages: ODM Issue Clarification: Clarification of the reported issue, including the symptoms, the steps to reproduce, and an outline of the business impact ODM Issue Verification: Confirmation of the issue being verified based on proof provided by the customer, such as screenshots, log files, or reproducing the issue during an Oracle Web Conference. ODM Cause Determination: Succinct outline of the root cause of the issue. ODM Cause Justification: Explanation as to why the root cause applies to this particular situation. ODM Proposed Solution(s): Succinct outline of the potential solution(s) to resolve the issue. ODM Proposed Solution(s) Justification: Explanation of why the proposed solution(s) will in fact resolve the issue. ODM Solution Action Plan: Detailed numbered instructions on how to execute the proposed solutions. ODM Knowledge Content: Reference to new or existing knowledge base content, or explanation why the particular SR does not necessarily require knowledge content. During these stages, you may see other optional ODM-related activities such as "ODM Data Collection", "ODM Action Plan", "ODM Research", and "ODM Test Case". Again, these structured tags help ensure a uniform methodology across your SRs. With this knowledge you should be able to develop better predictability of what's coming next in your SRs, as well as what you can do to help expedite the resolution process.

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  • Your Cinnamon Roll & Morning Coffee: Powered by Oracle Enterprise Manager

    - by Ruma Sanyal
    1024x768 Truth be told, as I was getting my morning coffee today, I was pondering the recent election results more than Oracle [there, I said it]. But then an email from Glen Hawkins from the Enterprise Management team hit my Inbox and I started viewing this video. It was about the world’s largest convenience store chain, 7-Eleven, focusing on creating the best Digital Guest Experience (DGE) for their customers. Turns out that Oracle Enterprise Manager (OEM) powers 7-Eleven’s DGE Middleware Platform as a Service solution that consists of Oracle SOA Suite, Exalogic, and Exadata. “We need to present a consistent view of 7-Eleven across all our endpoints: 10,000 stores & various digital entities like our websites and apps”, said Ronald Clanton, the DGE Program Director for 7-Eleven. As 7-Eleven was rolling out a loyalty program with mobile support across multiple geos, it had many complex business & technical requirements, including supporting a wide variety of different apps, 10M guests in NA alone, ability to support high speed transactions, and very aggressive timelines. A key requirement was shortening the cycle for provisioning new environments. Whereas with other vendors this would take a few weeks, Oracle consulting showed them how with OEM provisioning new environments would take half a day, which was quite impressive. 7-Eleven has started to roll out this new program and are delighted to report that some provisioning cycles are as low as 10 minutes which includes provisioning the full Oracle SOA suite, Exalogic and more. They are delighted with OEM’s reporting capabilities and customization thereof. Watch the video to see for yourself. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";}

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  • Loose Coupling and UX Patterns for Applications Integrations

    - by ultan o'broin
    I love that software architecture phrase loose coupling. There’s even a whole book about it. And, if you’re involved in enterprise methodology you’ll know just know important loose coupling is to the smart development of applications integrations too. Whether you are integrating offerings from the Oracle partner ecosystem with Fusion apps or applications coexistence scenarios, loose coupling enables the development of scalable, reliable, flexible solutions, with no second-guessing of technology. Another great book Enterprise Integration Patterns: Designing, Building, and Deploying Messaging Solutions tells us about loose coupling benefits of reducing the assumptions that integration parties (components, applications, services, programs, users) make about each other when they exchange information. Eliminating assumptions applies to UI development too. The days of assuming it’s enough to hard code a UI with linking libraries called code on a desktop PC for an office worker are over. The book predates PaaS development and SaaS deployments, and was written when web services and APIs were emerging. Yet it calls out how using middleware as an assumptions-dissolving technology “glue" is central to applications integration. Realizing integration design through a set of middleware messaging patterns (messaging in the sense of asynchronously communicating data) that enable developers to meet the typical business requirements of enterprises requiring integrated functionality is very Fusion-like. User experience developers can benefit from the loose coupling approach too. User expectations and work styles change all the time, and development is now about integrating SaaS through PaaS. Cloud computing offers a virtual pivot where a single source of truth (customer or employee data, for example) can be experienced through different UIs (desktop, simplified, or mobile), each optimized for the context of the user’s world of work and task completion. Smart enterprise applications developers, partners, and customers use design patterns for user experience integration benefits too. The Oracle Applications UX design patterns (and supporting guidelines) enable loose coupling of the optimized UI requirements from code. Developers can get on with the job of creating integrations through web services, APIs and SOA without having to figure out design problems about how UIs should work. Adding the already user proven UX design patterns (and supporting guidelines to your toolkit means ADF and other developers can easily offer much more than just functionality and be super productive too. Great looking application integration touchpoints can be built with our design patterns and guidelines too for a seamless applications UX. One of Oracle’s partners, Innowave Technologies used loose coupling architecture and our UX design patterns to create an integration for a customer that was scalable, cost effective, fast to develop and kept users productive while paving a roadmap for customers to keep pace with the latest UX designs over time. Innowave CEO Basheer Khan, a Fusion User Experience Advocate explains how to do it on the Usable Apps blog.

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  • Demo of Contract Lifecycle Management at OpenWorld 2012

    - by jeffrey.waterman
    Here is information for the demo station around CLM at OpenWorld 2012.  Be sure to check the main OpenWorld page for updates. Demo Stations Located in Moscone West 72 Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Oracle E-Business Suite Advanced Procurement Purchasing and Services Procurement iProcurement Contract Lifecycle Management for Public Sector Booth W-122 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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  • Java Cloud Service for developers

    - by JuergenKress
    The advent of cloud computing has reinvented application development for many companies. “That’s the beauty of the cloud,” says Cameron Purdy, vice president of development, Oracle. “It dramatically improves developer productivity because they can do what they do best without having to manage complex development, testing, staging, and production environments.” The key is to find a platform that doesn’t impose proprietary restrictions or force developers to learn new tools. For example, Oracle Java Cloud Service is an enterprise-grade platform as a service for building and deploying Java EE, Oracle WebLogic Server, and Oracle Application Development Framework (Oracle ADF) applications. “It’s designed to be flexible and easy to use,” says Purdy. “And it is also a standards-based solution -it’s not proprietary and there is no cloud lock-in. Developers get instant access to an enterprise-grade environment for a simple, monthly subscription.” Oracle Java Cloud Service instances are created with just a few clicks, so businesses can create a rich application development environment within minutes. Running on Oracle WebLogic Server and Oracle Exalogic, the underlying infrastructure also leverages Oracle Fusion Middleware’s integration with common services. For example, instances come integrated and preconfigured with optimized Oracle Database and Oracle Identity Management configurations. Based on Oracle Enterprise Manager, the Oracle Java Cloud Service console lets customers easily manage and monitor their Oracle Java Cloud Service instances. The open nature of the Oracle Java Cloud Service lets developers integrate through Web services such as SOAP and REST APIs, as well as use their favorite developer tools, whether they are out-of-the-box tools such as Maven and Ant or the productivity features built into Oracle JDeveloper, Oracle Enterprise Pack for Eclipse, or NetBeans IDE. The service allows for the seamless movement of applications between on-premise Oracle WebLogic Server domains and instances of Oracle Java Cloud Service within Oracle Cloud. This approach allows flexibility to mix and match the use of on-premise environments with cloud instances for development, test, and production environments. Visit to learn more and watch videos about Oracle Java Cloud Service. WebLogic Partner Community For regular information become a member in the WebLogic Partner Community please visit: http://www.oracle.com/partners/goto/wls-emea ( OPN account required). If you need support with your account please contact the Oracle Partner Business Center. BlogTwitterLinkedInMixForumWiki Technorati Tags: java,cloud,oracle cloud,java cloud,WebLogic Community,Oracle,OPN,Jürgen Kress

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  • The Minimalist's Approach to Content Governance

    - by Kellsey Ruppel
    This week on the blog, we want to focus on the content lifecylce and how important it is to have the tools in place to be able to properly manage all te phases of the content lifecylce. John Brunswick has some great advice when it comes to this topic, so expect to hear a lot from him this week! Originally posted by John Brunswick. Let's be honest - content governance is far from an exciting topic. BUT the potential of a very small intranet team creating and maintaining a platform that provides an organization with relevant, high value information, helping workers to get their jobs done with greater accuracy and in less time is exciting. It is easy to quickly start producing content, but the challenge is ensuring that the environment is easy to navigate and use on the third week and during the third year.   What can be done to bridge this gap? Over the next few blog entries let's take a pragmatic, minimalistic view of a process that can help any team manage a wealth of unstructured information. Based on an earlier article that I wrote around Portal Governance, I am going to focus on using technology as much as possible to support the governance of content with minimal involvement from users. The only certainty about content production is that business users are not fans of maintaining content. Maintenance is overhead and is a long-term investment thats value will possibly not be realized under the current content creator's watch. To add context to how we will use technical tools in this process, each post will highlight one section of the content lifecycle process as outlined below Content Lifecycle Stages 1. Request - Understand the education, purpose, resource and success criteria for content 2. Create - Determine access and workflow for content 3. Manage - Understand ownership and review cycles 4. Retire - Act on thresholds established during the request stage Within each state we will also elaborate as to 1. Why - why would we entertain doing this? 2. How - the steps that are needed to make it happen 3. Impact - what is the net benefit or loss based on the process Over the course of this week, we will dive deep into the stages and the minimal amount of time, effort and process within each to make some meaningful gains in the improvement of user experience and productivity in their search for information. It might be a stretch to say that we can make content governance exciting, but hopefully it can end up being painless and paying dividends. And if you'd like to hear first hand from a customer that is managing their content lifecycle with Oracle WebCenter, be sure to join us on Wednesday for this webcast "ResCare Solves Content Lifecycle Challenges with Oracle WebCenter"!

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  • Oracle ENDECA Discovery 3.1 Partner Training 3-Day Workshop

    - by Mike.Hallett(at)Oracle-BI&EPM
    Normal 0 false false false EN-GB X-NONE X-NONE MicrosoftInternetExplorer4 To find out more about the ENDECA training, and to Register for this, click here. June 24-26, 2014: Oracle Reading, UK – Free to partners in EMEA. FREE of charge to OPN member Partners, this Oracle Endeca Information Discovery (OEID) 3-day bootcamp is designed to give partners an understanding of OEID’s features, and how it complements the existing Oracle Business Intelligence suite. This workshop will provide hands-on experience with Oracle Endeca Information Discovery. Topics covered will include Data Exploration with Endeca Information Discovery, Data Ingest, Project Lifecycle, Building an Endeca Server data model and advanced modeling techniques, and Working with Studio. You will also learn about working with ETL components for content acquisitions and other aspects of the project such as security. After taking this course, you will be well prepared to architect, build, demo, and implement an end-to-end Endeca Information Discovery solution. If you are a Bigdata Analytics Architect or Developer, BI or Data Warehouse Architect, developer or consultant, you don’t want to miss this 3-day workshop. Click here to Register for this. /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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