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  • Business case for decentralized version control systems

    - by Keyo
    I searched and couldn't find any business reasons why git/mercurial/bazzr systems are better than centralized systems (subversion, perforce). If you were trying to sell a DVCS to a non-technical person what arguments would you provide for the DVCS increasing profit. I will shortly be pitching git to my manager, it will take some time converting out subversion repositories and some expense in buying smartgit licences.

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  • How do I show a log analysis in Splunk?

    - by Vinod K
    I have made my ubuntu server a centralized log server...I have splunk installed in the /opt directory of the ubuntu server. I have one of the another machines sending logs to this ubuntu server..In the splunk interface i have added in the network ports as UDP port 514...and also have added in the "file and directory" /var/log. The client has also been configured properly...How do I show analysis of the logs??

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  • WebCenter Customer Spotlight: Hitachi Data Systems

    - by me
    Author: Peter Reiser - Social Business Evangelist, Oracle WebCenter Watch this Webcast to see a live demo on how HDS creates multilingual content for their 35+ regional websites  Solution SummaryHitachi Data Systems (HDS) provides mid-range and high-end storage systems, software and services. It is a wholly owned subsidiary of Hitachi Ltd. HDS is based in Santa Clara, California, and has over 5,300 employees in more then 100 countries and regions. HDS's main objectives were to provide a consistent message across all their sites, to maintain a tight governance structure across their messages and related content, expand the use of the existing content management systems and implement a centralized translation management system. HDS implemented a global web content management system based on Oracle WebCenter Content and integrated the Lingotek translation management system to manage their multilingual content. The implemented solution provides each Geo with the ability to expand their web offering to meet local market needs, while staying aligned with the Corporate Web Guidelines Company OverviewHitachi Data Systems (HDS) provides mid-range and high-end storage systems, software and services. It is a wholly owned subsidiary of Hitachi Ltd. and part of the Hitachi Information Systems & Telecommunications Division. The company sells through direct and indirect channels in more than 170 countries and regions. Its customers include of 50 percent of the Fortune 100 companies. HDS is based in Santa Clara California and has over 5,300 employees in more than 100 countries and regions. Business ChallengesHDS has over 35 global websites and the lack of global web capabilities led to inconsistency of messaging, slower time to market and failed to address local language needs. There was an extensive operational overhead due to manual and redundant processes. Translation efforts where superficial, inconsistent and wasteful and the lack of translation automation tools discouraged localization.  HDS's main objectives were to provide a consistent message across all their sites, to maintain a tight governance structure across their messages and related content, expand the use of the existing content management systems and implement a centralized translation management system. Solution DeployedHDS implemented a global web content management system based on Oracle WebCenter Content. The solution supports decentralized publishing for their 35+ global sites to address local market needs while ensuring editorial and brand review trough embedded review processes. They integrated the Lingotek translation management system into Oracle WebCenter Content to manage their multilingual content. Business Results Provides each Geo with the ability to expand their web offering to meet local market needs, while staying aligned with the Corporate Web Guidelines Enables end-to-end content lifecycle management across multiple languages Leverage translation memory for reuse and consistency Reduce time to market with central repository of translated content Additional Information HDS Webcast Oracle WebCenter Content Lingotek website

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  • WebCenter Customer Spotlight: Marvel

    - by me
    Author: Peter Reiser - Social Business Evangelist, Oracle WebCenter  Solution SummaryMarvel Entertainment, LLC (Marvel) is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. The customer wanted to optimize their brand licensing process, so Marvel worked with Oracle WebCenter partner Fishbowl Solutions and implemented a centralized Content Hub based on Oracle WebCenter Content. The 100% web based secure Intranet/Partner Extranet solution is now managing the entire life cycle of the brand licensing process. Marvel and their brand licensees have  now complete visibility of brand license operations including the history of approval request and related content.  Company OverviewMarvel Entertainment, LLC (Marvel) a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years.  Marvel utilizes its character franchises in entertainment, licensing and publishing.   Sample  characters:    - Spider-Man    - Iron Man    - Captain America    - X-MEN    - Thor    - Avengers    - And a host of others  Business ChallengesMarvel wanted to optimize their brand licensing process for their characters and had following business requirements : Facilitating content worldwide Scalable and flexible infrastructure to manage multiple content types and huge file sizes Optimize the licensing process workflow trough automatic notifications, tracking reviews, issuing approvals, etc. Solution DeployedMarvel worked with Oracle WebCenter partner Fishbowl Solutions and implemented a centralized Content Hub based on Oracle WebCenter Content. The 100% web based secure Intranet/Partner Extranet solution is now managing the entire life cycle of the brand licensing process. The internal users can now manage all digital assets related to a character trough proper categorization of all items, workflow based review and approval of branding styles and a powerful search and retrieval service. The licensees of Marvel brands can now online develop and submit  concepts and prototypes which are reviewed and approved using a collaborative process. Business ResultMarvel and their brand licensees have now complete visibility of brand license operations including the history of approval request and related content. The character brand related content is now in the right place, at the right time at the user's fingertips with highly improved quality. Additional Information Marvel Open World Presentation Oracle WebCenter Content

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  • What do windows' users like most after migrating into Ubuntu?

    - by Bakhtiyor
    The title says for itself. There are a lot of interesting new features in Ubuntu. For example, after migrating into Ubuntu the most interesting feature for me was Centralized application installation via Synaptic (users do not need to search for an application, download it from somewhere, install it, and if it is pirated software to search keygens and stuffs like that). What else could be added to the list?

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  • OT: Improbable use for an iPad?

    - by merrillaldrich
    Here's an interesting tidbit: I have noticed an even more pronounced trend toward centralized or virtual workstations lately. Both my wife and I can sit at home, as we are now, at the dining room table and work on our laptops (exciting life, I know!) but both of us are not actually working locally on these machines. We are both remoting into machines at our respective workplaces. Hers is a desktop machine physically located at her desk, while mine is a virtual workstation in my company's data center...(read more)

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  • TechEd 2010 Followup

    - by AllenMWhite
    Last week I presented a couple of sessions at Tech Ed NA in New Orleans. It was a great experience, even though my demos didn't always work out as planned. Here are the sessions I presented: DAT01-INT Administrative Demo-Fest for SQL Server 2008 SQL Server 2008 provides a wealth of features aimed at the DBA. In this demofest of features we'll see ways to make administering SQL Server easier and faster such as Centralized Data Management, Performance Data Warehouse, Resource Governor, Backup Compression...(read more)

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  • Headaches using distributed version control for traditional teams?

    - by J Cooper
    Though I use and like DVCS for my personal projects, and can totally see how it makes managing contributions to your project from others easier (e.g. your typical Github scenario), it seems like for a "traditional" team there could be some problems over the centralized approach employed by solutions like TFS, Perforce, etc. (By "traditional" I mean a team of developers in an office working on one project that no one person "owns", with potentially everyone touching the same code.) A couple of these problems I've foreseen on my own, but please chime in with other considerations. In a traditional system, when you try to check your change in to the server, if someone else has previously checked in a conflicting change then you are forced to merge before you can check yours in. In the DVCS model, each developer checks in their changes locally and at some point pushes to some other repo. That repo then has a branch of that file that 2 people changed. It seems that now someone must be put in charge of dealing with that situation. A designated person on the team might not have sufficient knowledge of the entire codebase to be able to handle merging all conflicts. So now an extra step has been added where someone has to approach one of those developers, tell him to pull and do the merge and then push again (or you have to build an infrastructure that automates that task). Furthermore, since DVCS tends to make working locally so convenient, it is probable that developers could accumulate a few changes in their local repos before pushing, making such conflicts more common and more complicated. Obviously if everyone on the team only works on different areas of the code, this isn't an issue. But I'm curious about the case where everyone is working on the same code. It seems like the centralized model forces conflicts to be dealt with quickly and frequently, minimizing the need to do large, painful merges or have anyone "police" the main repo. So for those of you who do use a DVCS with your team in your office, how do you handle such cases? Do you find your daily (or more likely, weekly) workflow affected negatively? Are there any other considerations I should be aware of before recommending a DVCS at my workplace?

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  • WebCenter Customer Spotlight: Alberta Agriculture and Rural Developmen

    - by me
    Author: Peter Reiser - Social Business Evangelist, Oracle WebCenter  Solution SummaryAlberta Agriculture and Rural Development is a government ministry that works with producers and consumers to create a strong, competitive, and sustainable agriculture and food industry in the province of Alberta, Canada The primary business challenge faced by the Alberta Ministry of Agriculture was that of managing the rapid growth of their information.  They needed to incorporate a system that would work across 22 different divisions within the ministry and deliver an improved and more efficient experience for Desktop, Web and Mobile users, while addressing their regulatory compliance needs as part of the Canadian government. The customer implemented a centralized Enterprise Content Management solution based on Oracle WebCenter Content and developed a strong and repeatable information life cycle management methodology across all their 22 divisions and agencies. With the implemented solution, Alberta Agriculture and Rural Development  centrally manages over 20 million documents for 22 divisions and agencies and they have improved time required to find records,  reliability of information, improved speed and accuracy of reporting and data security. Company OverviewAlberta Agriculture and Rural Development is a government ministry that works with producers and consumers to create a strong, competitive, and sustainable agriculture and food industry in the province of Alberta, Canada.  Business ChallengesThe business users were overwhelmed by growth in documents (over 20 million files across 22 divisions and agencies) and it was difficult to find and manage documents and versions. There was a strong need for a personalized easy-to-use, secure and dependable method of managing and consuming content via desktop, Web, and mobile, while improving efficiency and maintaining regulatory compliance by removing the risk of non-uniform approaches to retention and disposition. Solution DeployedAs a first step Alberta Agriculture and Rural Development developed a business case with clear defined business drivers: Reduce time required to find records Locate “lost” records Capture knowledge lost through attrition Increase the ease of retrieval Reduce personal copies Increase reliability of information Improve speed and accuracy of reporting Improve data security The customer implemented a centralized Enterprise Content Management solution based on Oracle WebCenter Content. They used an incremental implementation approach aligned with their divisional and agency structure which allowed continuous process improvement. This led to a very strong and repeatable information life cycle management methodology across all their 22 divisions and agencies. Business ResultsAlberta Agriculture and Rural Development achieved impressive business results: Centrally managing over 20 million files for 22 divisions and agencies Federated model to manage documents in SharePoint and other applications Doing records management for both paper and electronic records Reduced time required to find records Increased the ease of retrieval Increased reliability of information Improved speed and accuracy of reporting Improved data security Additional Information Oracle Open World 2012 Presentation Oracle WebCenter Content

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  • CodePlex now Supports Git

    - by The Official Microsoft IIS Site
    Great news for our CodePlex community: CodePlex now supports Git! Git has been one of the top rated requests from the CodePlex community for some time, and giving CodePlex users what they ask for and supporting their open source efforts has always been important to us. And the goodness continues, as the CodePlex team has a long list of improvements planned. So, why Git? CodePlex already has Mercurial for distributed version control and TFS (which also supports subversion clients) for centralized...(read more)

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  • Website that allows twitter like message accessed via tinyurl

    - by blunders
    Looking for a website that allows me to post twitter like messages that are accessed via tinyurls and that I'm able to create an account to get reports on the access of each of these messages. Basically, unlikely twitter each message would require the tinyurl to access the message, but the would be no central author index of messages, but the author would not only be able to login and see a centralized listing of all the messages, but also reports on if the messages had been accessed.

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  • What's New in the latest release of Oracle User Productivity Kit 11.0

    Enterprises are always looking to reduce overall project timelines, optimize business processes, and increase acceptance of their enterprise applications to ensure maximum ROI. The latest release of Oracle User Productivity Kit helps customers streamline the workflow process for the creation of content and offers conceptual-based assessment options to increase user adoption. Discover what is great and innovative about the latest release of Oracle UPK and UPK Professional. Learn about the integration of the UPK Developer and the Knowledge Center, which provides developers with a centralized, web-based platform for content deployment, tracking, and reporting.

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  • Declarative Data Load for Object Properties & .NET UI Controls

    This article details a new practice to prepare the .NET Business Objects using the data retrieved from the Database and binding them to .NET UI Controls dynamically using Reflection through centralized mapping between a typess Properties Vs Data-Columns Vs UI-Controls....Did you know that DotNetSlackers also publishes .net articles written by top known .net Authors? We already have over 80 articles in several categories including Silverlight. Take a look: here.

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  • When is a glue or management class doing too much?

    - by jprete
    I'm prone to building centralized classes that manage the other classes in my designs. It doesn't store everything itself, but most data requests would go to the "manager" first. While looking at an answer to this question I noticed the term "God Object". Wikipedia lists it as an antipattern, understandably. Where is the line between a legitimate glue class, or module, that passes data and messages from place to place, and a class that is doing too much?

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  • Cloud Computing Business Benefits

    - by workflowman
    If you have been living under a rock for the past year, you wouldn't have heard about cloud computing. Cloud computing is a loose term that describes anything that is hosted in data centers and accessed via the internet. It is normally associated with developers who draw clouds in diagrams indicating where services or how systems communicate with each other. Cloud computing also incorporates such well-known trends as Web 2.0 and Software as a Service (SaaS) and more recently Infrastructure as a Service (IaaS) and Platform as a Service (PaaS). Its aim is to change the way we compute, moving from traditional desktop and on-premises servers to services and resources that are hosted in the cloud.  Benefits of Cloud Computing  There are clearly benefits in building applications using cloud computing, some of which are listed here:  Zero up- front investment:  Delivering a large-scale system costs a fortune in both time and money. Often IT departments are split into hardware/network and software services. The hardware team provisions servers and so forth under the requirements of the software team. Often the hardware team has a different budget that requires approval. Although hardware and software management are two separate disciplines, sometimes what happens is developers are given the task to estimate CPU cycles, disk space, and so forth, which ends up in underutilized servers.  Usage-based costing:  You pay for what you use, no more, no less, because you never actually own the server. This is similar to car leasing, where in the long run you get a new car every three years and maintenance is never a worry.  Potential for shrinking the processing time:  If processes are split over multiple machines, parallel processing is performed, which decreases processing time.  More office space:  Walk into most offices, and guaranteed you will find a medium- sized room dedicated to servers.  Efficient resource utilization:  The resource utilization is handed by a centralized cloud administrator who is in charge of deciding exactly the right amount of resources for a system. This takes the task away from local administrators, who have to regularly monitor these servers.  Just-in-time infrastructure:  If your system is a success and needs to scale to meet demand, this can cause further time delays or a slow- performing service. Cloud computing solves this because you can add more resources at any time.  Lower environmental impact:  If servers are centralized, potentially an environment initiative is more likely to succeed. As an example, if servers are placed in sunny or windy parts of the world, then why not use these resources to power those servers?  Lower costs:  Unfortunately, this is one point that administrators will not like. If you have people administrating your e-mail server and network along with support staff doing other cloud-based tasks, this workforce can be reduced. This saves costs, though it also reduces jobs.

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  • git commit –m “CodePlex now supports Git!”

    Finally, yes, CodePlex now supports Git! Git has been one of the top rated requests from the CodePlex community for some time: Admittedly, when we launched CodePlex, we never expected that at some point we would be running a source control system originally invented by Linus Torvalds to use for the Linux kernel. Though I would also say, nobody would have thought the open source ecosystem would be as important to Microsoft as it has become now. Giving CodePlex users what they ask for and supporting their open source efforts has always been important to us, and we have a long list of improvements planned, so stay tuned as we have more up our sleeves! Why Git? So why Git? CodePlex already has Mercurial for distributed version control and TFS (which also supports subversion clients) for centralized version control. The short answer is that the CodePlex community voted, loud and clear, that Git support was critical. Additionally, we just like it, we use Git on our team every day and making the DVCS workflows more available to the CodePlex community is just the right thing to do. Forks and Pull Requests One of the capabilities that distributed version control systems, such as Mercurial and Git, enable is the Fork and Pull Request workflow.  Just like with Mercurial, projects configured to use Git enable Forking the source and submitting contributions back via Pull Requests. The Fork/Pull Request workflow is a key accelerator to many open source projects and you will see improvements in our support coming later this year. More Choice With the addition of Git, now CodePlex has three options when it comes to Open Source project hosting. Projects can now select between TFS, Mercurial, and Git. Each developer has their own preferences, and for some, centralized version control makes more sense to them. For others, DVCS is the only way to go. We’re equally committed to supporting both these technologies for our users. You can get started today by creating a new project or contribute to an existing project by creating a fork. For help on getting started with Git on CodePlex, see our help documentation here. If you would like to switch your project to use Git, please contact us at CodePlex Support with your project information, and we will be happy to help you out. We're Listening CodePlex is your community, and we want to deliver the experiences you need to have a successful open source project. We want your ideas and feedback to make CodePlex a great development community.  The issue tracker on CodePlex is publicly available. Add suggestions or vote up existing suggestions. And you can always find us on Twitter, I’m @mgroves84; follow us to keep up to date with our latest releases: @codeplex

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  • Introduction to Master Data Services in SQL Server 2008

    There are numerous databases housing the same information and it's getting quite difficult to keep everything in line. I've heard from a number of departments who want a more centralized approach to handling customer data, but I don't know where to begin. Can you steer me in the right direction?

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  • Testing realistic loads for new versions of existing web app

    - by David Cournapeau
    Assuming I have a relatively complex web application, I am interested in testing performances of a new version using a traffic as realistic as possible. Traffic is relatively complex (session-based, lots of internal logic which depends on incoming requests). The webapp depends on many servers (databases, frontends, etc...). I can think of two basic directions: Recording every incoming request with its timestamp in production in a centralized manner and replaying it from N clients to reproduce a load as close as possible as the original. Issue: because we have many servers, getting the centralized log is not trivial. having a system duplicating requests to a staging area so that I could "plug" a dev version of my webapp to it at anytime without affecting the production. Issue: I have not found much information about it expect this, which suggests to me that may not be the best solution. OTOH, it is realistic by definition. What is the standard way of doing this kind of testing ? I did not find much information about load testing with complex, realistic traffic.

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  • How do I collect SNMP readings from intermittently-connected sites?

    - by Luke404
    I am collecting SNMP data on-site for a number of systems, currently using Cacti. These systems are spread on a number of sites that aren't always connected to internet, but I also need to centralize the data on a single system (datacenter housed server) and get graphs out of it. If I directly poll remote systems with a centralized Cacti I'd loose data when a site is not connected to internet. I should record data on-site (I have a server at each site and I can run whatever I want on it) and then 'sync' everything to the central system. One hack could be a cacti or directly an rrdtool on site and then periodically rsync RRD data to the central Cacti system, but that doesn't sound like a 'clean' solution: every RRD would have to be defined at both places and rsync scripts setup with the specific file names. Can you suggest a better solution? Cacti is not a requirement but I'd like to use something like that on the central system. On-site systems need only to collect data I don't need to graph it there or manage users rights to view data and stuff like that, users will only access the centralized system.

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  • Can Octopussy use messages other than syslog style?

    - by Lee Lowder
    I am currently exploring different options for a centralized log server. We use both Linux (Ubuntu 10.04 / 12.04, LTS for both) and Windows, though for this specific issue only Linux is relevant. I like the interface that octopussy has and it's feature list, but I am hesitant due to a few things. One of the biggest concerns I have is that it seems to be syslog only. The end goal is to have a centralized place for our devs and admins to be able to search through the logs generated by Apache, Tomcat and 70+ web apps spread out among a cluster, for both our prod and test environments. While I did see that octopussy has support for plugins, I haven't been able to find any sort of plugin repo or in depth guides as to what can be done with them. Does anyone know if plugins can be used to allow octopussy to non-syslog messages? Specifically log4j type log messages that may include multi-line stack traces and such. Also, is there a user community for this software, such as a mailing list or forum? I've been unable to locate any so far. Thank you.

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  • How to decouple development server from Internet?

    - by intoxicated.roamer
    I am working in a small set-up where there are 4 developers (might grow to 6 or 8 in cuople of years). I want to set-up an environment in which developers get an internet access but can not share any data from the company on internet. I have thought of the following plan: Set-up a centralized git server (Debian). The server will have an internet access. A developer will only have git account on that server, and won't have any other account on it. Do not give internet access to developer's individual machine (Windows XP/Windows 7). Run a virtual machine (any multi-user OS) on the centralized server (the same one on which git is hosted). Developer will have an account on this virtual machine. He/she can access internet via this virtual machine. Any data-movement between this virtual machine and underlying server, as well as any of the developer's machine, is prohibited. All developers require USB port on their local machine, so that they can burn their code into a microcontroller. This port will be made available only to associated software that dumps the code in a microcontroller (MPLAB in current case). All other softwares will be prohibited from accessing the port. As more developers get added, providing internet support for them will become difficult with this plan as it will slow down the virtual machine running on the server. Can anyone suggest an alternative ? Are there any obvious flaws in the above plan ? Some key details of the server are as below: 1) OS:Debian 2) RAM: 8GB 3) CPU: Intel Xeon E3-1220v2 4C/4T

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  • How to Set Up Your Enterprise Social Organization

    - by Mike Stiles
    The rush for business organizations to establish, grow, and adopt social was driven out of necessity and inevitability. The result, however, was a sudden, booming social presence creating touch points with customers, partners and influencers, but without any corporate social organization or structure in place to effectively manage it. Even today, many business leaders remain uncertain as to how to corral this social media thing so that it makes sense for their enterprise. Imagine their panic when they hear one of the most beneficial approaches to corporate use of social involves giving up at least some hierarchical control and empowering employees to publicly engage customers. And beyond that, they should also be empowered, regardless of their corporate status, to engage and collaborate internally, spurring “off the grid” innovation. An HBR blog points out that traditionally, enterprise organizations function from the top down, and employees work end-to-end, structured around business processes. But the social enterprise opens up structures that up to now have not exactly been embraced by turf-protecting executives and managers. The blog asks, “What if leaders could create a future where customers, associates and suppliers are no longer seen as objects in the system but as valued sources of innovation, ideas and energy?” What if indeed? The social enterprise activates internal resources without the usual obsession with position. It is the dawn of mass collaboration. That does not, however, mean this mass collaboration has to lead to uncontrolled chaos. In an extended interview with Oracle, Altimeter Group analyst Jeremiah Owyang and Oracle SVP Reggie Bradford paint a complete picture of today’s social enterprise, including internal organizational structures Altimeter Group has seen emerge. One sign of a mature social enterprise is the establishing of a social Center of Excellence (CoE), which serves as a hub for high-level social strategy, training and education, research, measurement and accountability, and vendor selection. This CoE is led by a corporate Social Strategist, most likely from a Marketing or Corporate Communications background. Reporting to them are the Community Managers, the front lines of customer interaction and engagement; business unit liaisons that coordinate the enterprise; and social media campaign/product managers, social analysts, and developers. With content rising as the defining factor for social success, Altimeter also sees a Content Strategist position emerging. Across the enterprise, Altimeter has seen 5 organizational patterns. Watching the video will give you the pros and cons of each. Decentralized - Anyone can do anything at any time on any social channel. Centralized – One central groups controls all social communication for the company. Hub and Spoke – A centralized group, but business units can operate their own social under the hub’s guidance and execution. Most enterprises are using this model. Dandelion – Each business unit develops their own social strategy & staff, has its own ability to deploy, and its own ability to engage under the central policies of the CoE. Honeycomb – Every employee can do social, but as opposed to the decentralized model, it’s coordinated and monitored on one platform. The average enterprise has a whopping 178 social accounts, nearly ¼ of which are usually semi-idle and need to be scrapped. The last thing any C-suite needs is to cope with fragmented technologies, solutions and platforms. It’s neither scalable nor strategic. The prepared, effective social enterprise has a technology partner that can quickly and holistically integrate emerging platforms and technologies, such that whatever internal social command structure you’ve set up can continue efficiently executing strategy without skipping a beat. @mikestiles

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  • How to Set Up Your Enterprise Social Organization?

    - by Richard Lefebvre
    By Mike Stiles on Dec 04, 2012 The rush for business organizations to establish, grow, and adopt social was driven out of necessity and inevitability. The result, however, was a sudden, booming social presence creating touch points with customers, partners and influencers, but without any corporate social organization or structure in place to effectively manage it. Even today, many business leaders remain uncertain as to how to corral this social media thing so that it makes sense for their enterprise. Imagine their panic when they hear one of the most beneficial approaches to corporate use of social involves giving up at least some hierarchical control and empowering employees to publicly engage customers. And beyond that, they should also be empowered, regardless of their corporate status, to engage and collaborate internally, spurring “off the grid” innovation. An HBR blog points out that traditionally, enterprise organizations function from the top down, and employees work end-to-end, structured around business processes. But the social enterprise opens up structures that up to now have not exactly been embraced by turf-protecting executives and managers. The blog asks, “What if leaders could create a future where customers, associates and suppliers are no longer seen as objects in the system but as valued sources of innovation, ideas and energy?” What if indeed? The social enterprise activates internal resources without the usual obsession with position. It is the dawn of mass collaboration. That does not, however, mean this mass collaboration has to lead to uncontrolled chaos. In an extended interview with Oracle, Altimeter Group analyst Jeremiah Owyang and Oracle SVP Reggie Bradford paint a complete picture of today’s social enterprise, including internal organizational structures Altimeter Group has seen emerge. One sign of a mature social enterprise is the establishing of a social Center of Excellence (CoE), which serves as a hub for high-level social strategy, training and education, research, measurement and accountability, and vendor selection. This CoE is led by a corporate Social Strategist, most likely from a Marketing or Corporate Communications background. Reporting to them are the Community Managers, the front lines of customer interaction and engagement; business unit liaisons that coordinate the enterprise; and social media campaign/product managers, social analysts, and developers. With content rising as the defining factor for social success, Altimeter also sees a Content Strategist position emerging. Across the enterprise, Altimeter has seen 5 organizational patterns. Watching the video will give you the pros and cons of each. Decentralized - Anyone can do anything at any time on any social channel. Centralized – One central groups controls all social communication for the company. Hub and Spoke – A centralized group, but business units can operate their own social under the hub’s guidance and execution. Most enterprises are using this model. Dandelion – Each business unit develops their own social strategy & staff, has its own ability to deploy, and its own ability to engage under the central policies of the CoE. Honeycomb – Every employee can do social, but as opposed to the decentralized model, it’s coordinated and monitored on one platform. The average enterprise has a whopping 178 social accounts, nearly ¼ of which are usually semi-idle and need to be scrapped. The last thing any C-suite needs is to cope with fragmented technologies, solutions and platforms. It’s neither scalable nor strategic. The prepared, effective social enterprise has a technology partner that can quickly and holistically integrate emerging platforms and technologies, such that whatever internal social command structure you’ve set up can continue efficiently executing strategy without skipping a beat. @mikestiles

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