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• What's the best way of marketing to programmers?

  - by Stuart

  Disclaimer up front - I'm definitely not going to include any links in here - this question isn't part of my marketing! I've had a few projects recently where the end product is something that developers will use. In the past I've been on the receiving end of all sorts of marketing - as a developer I've gotten no end of junk - 1000s of pens, tee-shirts and mouse pads; enough CDs to keep my desk tea-free; some very useful USB keys with some logos I no longer recognise; a small forest's worth of leaflets; a bulging spam folder full of ignored emails, etc... So that's my question - What are good ways to market to developers? And as an aside - are developers the wrong people to target? - since we so often don't have a purchasing budget anyways!

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• Marketing for Scheduled Online Events

  - by JT703

  Last year I started working with a team on our first major web project (We, the Pixels). I believe the idea is very solid, but it has a hard requirement for a group of people being on the site for the randomly scheduled events. We are having problems getting people to come and stay for these events. What is the proper marketing approach needed to bring people to the site for these events? We have recently done the following in an attempt to fix the problem: Added email notification of new events being created Added privileges based on rank Added text throughout the site encouraging setting up the events in the future so other users can have time see that it exists. Gotten involved in with other communities that would find the site interesting in order to promote (market) the site Advertised using Google Adwords Is there an standard marketing approach for such a case as this?

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• Oracle Announces Leading ISV Integration With Oracle Sales and Marketing Cloud Service

  - by Richard Lefebvre

  More Than 100 ISVs, including Big Machines, Marketo and Xactly, now Provide Integrated Offerings to Help Maximize Sales and Single Customer Viewpoint Demonstrating its continued commitment to business value via open standards and the cloud, Oracle today announced that more than 100 leading ISVs are integrating in the cloud with Oracle Sales and Marketing Cloud Service, a service available through Oracle Cloud. For the first time Oracle Sales and Marketing Cloud Service users can choose from a wide array of directly integrated third-party solutions, providing a new level of choice, seamless deployment and single view of customers with preferred implementations. Top partners, including ActivePrime, Avaya, BigMachines, Box, Brainshark, Callidus Software, CirrusPath, Clicktools, CRMIT, DBSync, EchoSign from Adobe, Eloqua, Fliptop, FPX, HarQen, HubSpot, iHance, InsideSales.com, InsideView, Interactive Intelligence, Lingotek, LinkPoint360, Marketo, Nuance, PerspecSys, Postcode Anywhere, Revegy, salesElement, StrikeIron, upsourceIT, White Springs, X+1 and Xactly, have announced their availability and integration today. By integrating with Oracle Sales and Marketing Cloud Service, ISV solutions can easily be leveraged by customersBy choosing Oracle Sales and Marketing Cloud Service as a sales platform, customers will continue to have complete choice of their own quoting, lead management and sales methodology solutions and it will all be pre-integrated with Oracle Sales and Marketing Cloud Service. With demonstrable integration fusing standards-based technologies, such as SOAP web services, Oracle Sales and Marketing Cloud Service customers choosing ISV integrations will also benefit from familiar ease-of-use and the Oracle Sales and Marketing Cloud ervice user interface, including buttons, links and custom objects for a rich user experience. ISV integration with Oracle Sales and Marketing Cloud Service also enables on-demand contextual data exchange capabilities, linking Oracle Sales and Marketing Cloud Service business data with third-party application data for a complete CRM view. ISVs building robust, repeatable integrations with Oracle Sales and Marketing Cloud Service can begin the process of achieving Oracle Validated Integration, an Oracle PartnerNetwork program that recognizes Oracle partner solutions with proven integration to Oracle Applications. ISVs can learn more about Oracle Validated Integration    here. For customers, Oracle Validated Integration means that a partner’s integration has been tested and validated as functionally and technically sound, that the partner solution is integrated with Oracle Sales and Marketing Cloud Service in a reliable, standardized way, and that the integration operates and performs as documented. Oracle Cloud provides a broad portfolio of Platform Services, Application Services, and Social Services, all on a subscription basis. Oracle Cloud delivers instant value and productivity for end users, administrators, and developers through functionally rich, integrated, secure, enterprise cloud services. Supporting Quotes “BigMachines is a leader in Configure, Price, and Quote solutions in the Cloud. Our solution delivers accurate quotes directly from an opportunity, integrated with the leading Oracle Sales and Marketing Cloud application from Oracle,” says John Pulling, Senior Vice President of Products at Big Machines. “Together, Big Machines and Oracle efficiently automate changes, enabling a faster, more efficient sales process for our joint customers.”   ”Modern marketing and sales must engage customers and prospects in real time across the web, email, social media, online and offline channels to understand where and how to allocate their budgets for maximum return,” said Srini Venkatesan, Senior VP, Products and Engineering at Marketo. “Alignment and integration with Oracle Sales and Marketing Cloud Service allows Marketo’s solutions to deliver innovative capabilities for sales and marketing to adapt and grow their business on the core Oracle platform for CRM.”   “Sales incentives are the best way to drive better performance. Well managed incentives improve the bottom line, particularly when combined with effective sales systems,” said Christopher Cabrera, president and CEO of Xactly Corporation. “With Oracle Sales and Marketing Cloud Service and Xactly working together, customers gain insight and efficiencies. The combination can create more effective compensation programs, while motivating sales to work to its full potential."   “The tremendous integration of leading ISVs with Oracle Sales and Marketing Cloud Service is a testament to the undeniable business value and demand from customers,” said Anthony Lye, SVP of Oracle CRM. “Oracle Sales and Marketing Cloud Service continues to define the industry, and we are proud to work with these leading ISVs to help users simultaneously maximize sales and revenue and extend their current deployments for a deeper and single customer viewpoint.” Supporting Resources Oracle Sales and Marketing Cloud Service Learn More About Oracle Cloud

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• Leveraging Social Networks for Retail

  - by David Dorf

  For retailers, social media is all about B2C2C. That is, Business to Consumer to Consumer, or more specifically, retailer to influencer to consumer. Traditional marketing targeted mass media, trying to expose the message to as many people as possible. While effective, this approach has never been very efficient, with high costs for relatively low penetration. Then it was thought that marketers should focus their efforts on a relative few super-influencers that would then sway the masses. History shows a few successes with this approach but lacked any consistency or predictability. After all, if super-influencers were easy to find, most campaigns would easily go viral. Alas, research shows that most wide-spread trends were the result of several fortunate events, including some luck. So do people exert influence over each other when it comes to purchase decisions? Of course they do, all the time. But that influence is usually limited to a small set of friends and specific specialization. For instance, although I have 165 friends on Facebook, I am only able to influence my close friends and family on PC purchases, and I have no sway at all for fashion purchases. People trust my knowledge on technology, but nobody asks my advice on shoes. How then should retailers leverage social networks in order to reinforce brand image and push promotions? Two obvious ways are Like and Share. Online advertisements or wall-postings receive more clicks when the viewer sees that friends have "liked" the posting. That's our modern-day version of word-of-mouth advertising. Statistics show that endorsements from friends make it more likely a person will engage. If my friends and I liked it, then I might also "share" (or "retweet" in the case of Twitter) it with other friends. In that case the retailer has paid for X showings of the advertisement, but sharing has pushed it to an additional Y people at no cost. And further, the implicit endorsement by the sharer makes it more likely the recipient will engage. So a good first step is to find people active in social networks that will Like and Share in order to exert influence. Its still tough to go viral, but doubling engagement is still a big step in the right direction. More complex social graph analysis would be a second step, but I'll leave that topic for another day. If you're interested in the academic side of social dynamics, I suggest reading Duncan Watts' work.

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• Social Network Stalking

  - by David Dorf

  Think about this: By reading this blog, you and I are connected. We have this blog and its topics in common, so there's a chance we have other things in common as well. In any relationship there is a degree of trust and influence. If you trust me, at least in terms of particular subjects, then I have some influence over you. If I buy an iPad, then there's an opportunity for me to influence your possible purchase of an over-hyped tablet that you don't really need. So what could a retailer do with this? Retailers that have fans and followers should assume that the friends of those fans and followers are more susceptible to their marketing efforts. If I'm a fan of Apple, then Apple will be more successful marketing to my friends than marketing to random people. Intuitively that makes sense, at least to me. Companies like 33Across and Pursway are already putting this theory into practice, and achieving some interesting results. Jeff Jarvis, who by-the-way is speaking at CrossTalk this year, has been discussing the power of influencers in social networks. In his blog he rails against marketers and says "messages and influence aren't the future of marketing; conversations and relationships are." Valuable messages will be passed on because they are valuable, not because someone has the power to exert influence. True enough, but that won't stop the efforts underway to leverage social networks for more targeted advertising. From a business perspective, this sounds like a goldmine to me; on a personal level, it's a bit creepy.

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• Designing a social network with CQRS, graph databases and relational databases in mind

  - by Siraj Mansour

  I have done quite an amount of research on the topic so far, but i couldn't come up with a conclusion to make up my mind. I am designing a social network and during my research i stumbled upon graph databases, i found neo4j pretty interesting for user relations and traversing through nodes. I also thought of using a relational database such as MS-SQL or MySQL to store entity data only and depending on neo4j for connections between entities. Of course this means more work in my application to store and pull data in and out of 2 different sources. My first question : Is using this approach (graph + relational) a good approach for designing my social network keeping in mind that users on social networks don't have to in synch with real data by split second ? What are the positives and negatives of this approach ? My Second question : I've been doing some reading on CQRS and as i understood it is mostly useful for collaborative environments, and environments where users see a lot of "stale" data. social networks has shared comments, events, etc .. and many users query or update the same data. Could CQRS be a helpful approach ? Would it give any performance/scalability benefits or non-useful complexity ? Is it fairly applicable with my possible choice of (graph + relational) databases approach mentioned in the question above ? My purpose is to know if the approaches i have mentioned above seem good enough for the business context.

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• Taking a Chomp out of a (Social Network) Product Hype

  - by kellsey.ruppel

  Andrew Kershaw, Senior Director Oracle Social Network Product Development, speaks about Oracle Social Network One of our competitors is being very aggressive with its own developed Social Network add-on, but there should be no doubt in the minds that the Oracle social capabilities available with Fusion CRM stack up well against it. Within the Oracle Cloud, we have announced a product called Oracle Social Network. That technology is pre-integrated into Fusion Applications, enabling your customer to build a collaborative and social enterprise (without all the noise!). Oracle Social Network is designed together with our Fusion Applications. It is very conveniently pre-integrated with CRM, HCM, Financials, Projects, Supply Chain, and the Fusion family. But what's even better is that the individual teams can take a considered approach to what they are trying to achieve within the collaboration process and the outcome they are trying to enable. Then they can utilize the network and collaboration tools to support that result. And there's more! The Fusion teams can design social interactions that bridge across and outside their individual product lines because we have more than just a product line and they know they have the social network to connect them. I know we have a superior product, but it is our ability to understand and execute across the enterprise that will enable us to deliver a much more robust and capable platform in the short term than our competitor can. We have built a product specifically designed for enterprise social collaboration which is not the same for the competition. We have delivered a much more effective solution - one in which individuals can easily collaborate to get results, while being confident that they know who has access to their information. Our platform has been pre-built to cross the company boundaries and enable our customers to collaborate, not just with their customers, but with their partners and suppliers as well. So Fusion addresses the combination of the enterprise application suite with enterprise collaboration and social networking. Oracle Social Network already has a feature function advantage over our competitor's tool providing a real added value to the employees. Plus Oracle has the ability to execute in a broad enterprise and cross-enterprise way that our competitors cannot. We have the power of a tool that provides the core social fabric across all of the applications, as well as supporting enterprise collaboration. That allows us to provide intelligent business insight, connections, and recommendations that our competitor simply can't. From our competitors, customers get integration for Sales; they get integration for Service, but then they have to integrate every other enterprise asset that they have by themselves. With Oracle, we are doing the integration. Fusion Applications will be pre-integrated, and over time, all of the applications in the business suite, including our Applications Unlimited and specialist industry applications, will connect to the Oracle Social Network. I'm confident these capabilities make Oracle Social Network the only collaboration platform on which to deliver the social enterprise.

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• Experiencing the New Social Enterprise

  - by kellsey.ruppel(at)oracle.com

  Social media and networking tools, popularly known as Web 2.0 technologies, are rapidly transforming user expectations of enterprise systems. Many organizations are investing in these new tools to cultivate a modern user experience in an "Enterprise 2.0" environment that unlocks the full potential of traditional IT systems and fosters collaboration in key business processes. Is your organization a social enterprise? How are you using Web 2.0 and Enterprise 2.0 technologies? Read this white paper to learn how Oracle WebCenter Suite enables organizations to become social enterprises and is the modern user experience platform for the enterprise and the Web.

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• Online Media Daily: Oracle Takes Social Marketing Seriously

  - by Richard Lefebvre

  In the article published on Nov 12, 2012 and titled "Oracle Integrates Social Marketing Into Enterprise To Gain Marketing Revs," Online Media Daily explores Oracle's approach to social marketing. The publication says that Oracle is focused on showing marketers how to integrate social data into corporate business processes and how to "socialize" the corporate world. The article goes on to state:"Enterprise software companies like Oracle, SAP, IBM, Salesforce and Microsoft have been slowly building up an expertise in social marketing to integrate the data into traditional enterprise resource planning, and customer relationship management tools into social marketing tools.   Enterprise software companies like Oracle, SAP, IBM, Salesforce and Microsoft have been slowly building up an expertise in social marketing to integrate the data into traditional enterprise resource planning, and customer relationship management tools into social marketing tools.    Read more: http://www.mediapost.com/publications/article/187096/oracle-integrates-social-marketing-into-enterprise.html#ixzz2CPMZ1w3D Meg Bear, VP of cloud social platform at Oracle, sees the integration with ERP systems as a differentiator for the company. Oracle Social Relationship Management launched last month. It integrates social data into traditional enterprise applications like Oracle Fusion Marketing, Oracle Fusion Sales Catalog, Oracle ATG Web Commerce and Oracle ERP." The post goes on to quote a Forrester analyst stating the following:""There's room for any process-driven application to run more efficiently, especially if they're socially enabled," said Rob Koplowitz, VP and principal analyst at Forrester Research. "It takes the human part of the process not generally captured today to provide better access to content, information and collective actions." Koplowitz said several acquisitions support Oracle's long-term vision: to layer social on top of other enterprise apps, like its ERP platform." With many great acquisitions under our belt and organically grown social tools, the market recognizes that Oracle is poised to seize the moment in socially enabled business apps. Continue reading the full article here.

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• Managing Social Relationships for the Enterprise – Part 1

  - by Michael Hylton

  By Reggie Bradford, Senior Vice President, Oracle  Today, Mark Hurd, President of Oracle, Thomas Kurian, Executive Vice President of Oracle and I discussed the strategic importance of how social media is impacting the enterprise and how it is changing the way customers, prospects employees and investors interact with brands worldwide.  Oracle understands that the consumer is in control and as such, brands must evolve and change to meet growing needs. In addition, according to social media thought leader and Analyst from Altimeter Group, Jeremiah Owyang, companies now average 178 corporate-owned social media accounts. When Oracle added leading social marketing, listening analytics and development tools from Vitrue, Collective Intellect and Involver to its Oracle’s Cloud Services Suite we went beyond providing a single set of tools. We developed an entire framework to include a comprehensive social relationship management suite to help companies move beyond the social enterprise and achieve the social-enabled enterprise.  The fundamental shift from transaction to engagement means that enterprises need not only a social strategy, but should also ensure that the information and data received from social initiatives flow back to marketing, sales, support and service. Doing so enables companies to deliver a proactive and compelling experience and provides analytics to turn engagement into opportunity – and ultimately that opportunity into revenue.  On September 13, 2012, I am delighted to sit down with Jeremiah to further the discussion about how enterprises are addressing social media strategies and managing content.  In addition, we will be taking your questions after the webinar via Twitter (@Oracle, @ReggieBradford, @cfinn, @jowyang). Use #oracle and #socbiz to submit questions and follow the conversation. I look forward to speaking with you and answering your questions online.  For more information about becoming a social-enabled enterprise, visit www.oracle.com/social. And don’t miss the insights of other social business thought leaders at www.oracle.com/goto/socialbusiness.

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• Online Media Daily: Oracle Takes Social Marketing Seriously

  - by Kathryn Perry

  In the article published on Nov 12, 2012 and titled "Oracle Integrates Social Marketing Into Enterprise To Gain Marketing Revs," Online Media Daily explores Oracle's approach to social marketing. The publication says that Oracle is focused on showing marketers how to integrate social data into corporate business processes and how to "socialize" the corporate world.The article goes on to state:"Enterprise software companies like Oracle, SAP, IBM, Salesforce and Microsoft have been slowly building up an expertise in social marketing to integrate the data into traditional enterprise resource planning, and customer relationship management tools into social marketing tools.   Enterprise software companies like Oracle, SAP, IBM, Salesforce and Microsoft have been slowly building up an expertise in social marketing to integrate the data into traditional enterprise resource planning, and customer relationship management tools into social marketing tools.   Read more: http://www.mediapost.com/publications/article/187096/oracle-integrates-social-marketing-into-enterprise.html#ixzz2CPMZ1w3DMeg Bear, VP of cloud social platform at Oracle, sees the integration with ERP systems as a differentiator for the company. Oracle Social Relationship Management launched last month. It integrates social data into traditional enterprise applications like Oracle Fusion Marketing, Oracle Fusion Sales Catalog, Oracle ATG Web Commerce and Oracle ERP."The post goes on to quote a Forrester analyst stating the following:""There's room for any process-driven application to run more efficiently, especially if they're socially enabled," said Rob Koplowitz, VP and principal analyst at Forrester Research. "It takes the human part of the process not generally captured today to provide better access to content, information and collective actions."Koplowitz said several acquisitions support Oracle's long-term vision: to layer social on top of other enterprise apps, like its ERP platform."With many great acquisitions under our belt and organically grown social tools, the market recognizes that Oracle is poised to seize the moment in socially enabled business apps.Continue reading the full article here.

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• Announcing Hackathon for Social Developers

  - by Mike Stiles

  Continuing our Social Developer theme, we're excited to announce a week long hackathon put on by the Oracle Social Developer Lab (OSDL). The event starts at JavaOne Oct 2nd and runs through Oct 9th. A winner will be announced and profiled in the following issue of Java Magazine. What's it about?The OSDL is on a mission to make social development easier for the Java community. You may have noticed the biggest social networks have created tools for Ruby, PHP, and other languages, but not as much for Java. We've decided to help fill the gap with a SocialLink social publishing library. You can learn more about it on Java.net. We're also interested in promoting other tools that facilitate social development such as DaliCore Framework.  For our hack, you've got one week to leverage our library and/or DailCore to create a social app. The only rules are it must be a new application, and it must leverage one or both of these tools.  How to submit Create a project that uses either the SocialLink library or the DaliCore Framework to read or publish social data. 1. Upload your hack to a new project on java.net 2. Submit the URL to your java.net project through the project submission form on the Oracle Social Developer Community Facebook page. Only projects that have been submitted to the Oracle Social Developer Community will be reviewed.  In addition to the review process, we'll be adding some projects to the SocialLink project as a "sibling" project. Should you participate?If you're a developer who aspires to integrate some social functionality into your Java application, then yes!  How else can I participate with OSDL?If you're not ready to participate in the hackathon but have ideas for how we can make social development easier for the Java community, come join our social developer community on Facebook. 

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• Punch Line Marketing

  - by jackman

  There are so many "punch line" websites like: http://www.thatswhyyoufail.com www.canrailsscale.com/ www.nooooooooooooooo.com/ but it's a mystery how they ever get so popular. I have an idea for a punch line website too, but I want to make it BIG! Does anyone have any tips for marketing these kinds of sites? p.s. and no, I do not own any of these sites, and am not disguising it as a question to market them lol.

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• New Marketing Assets Available

  - by Cinzia Mascanzoni

  NEW translated demand generation materials available for the following Oracle Marketing Kits, designed to help partners generate sales around Oracle's solutions: Improve Database Capacity Management with Oracle Storage and Hybrid Columnar Compression Accelerating Database Test & Development with Sun ZFS Storage Appliance Upgrade SAN Storage to Oracle Pillar Axiom SPARC Refresh with Oracle Solaris Operating System SPARC Server Refresh: The Next Level of Datacenter Performance with Oracle’s New SPARC Servers Oracle Server Virtualization Oracle Desktop Virtualization

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• New Marketing Kit Available

  - by Cinzia Mascanzoni

  Check out the NEW Marketing Kit- "Oracle Storage for Database & Engineered Systems" designed to help partners generate sales for Oracle Storage.

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• NEW Marketing kit - Oracle Virtual Compute Appliance

  - by Cinzia Mascanzoni

  Oracle Virtual Compute Appliance is an engineered system that radically simplifies the way customers install, deploy, and manage converged infrastructures for any Linux, Oracle Solaris, or Microsoft Windows application. That Oracle Appliance is a new compelling topic for new 'win win deals' with your customers. Visit the OPN Portal to download the kit. The kit contains many deliverables: from marketing material (eblast, telemarketing script, landing pad) to customer facing presentations, whitepaters, cheat sheets, and enablement.

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• SQLAuthority News – Social Media Series – Twitter and Myself

  - by pinaldave

  Pinal Dave on Twitter! Frequent readers of my blog might know that I am trying to get more involved in all social media sites, both professionally and personally.  Readers might also know that I have often struggled with finding the purpose of some social media sites – Twitter especially.  One of the great uses of social media is to stay connected and updated with followers.  Twitter’s 140 character limit means that Twitter is a great place to get quick updates from the world, but not a lot of deep information.  In fact, I have the feeling that Twitter’s form might actually limit its usefulness – especially for complex subjects like SQL Server. However, #sqlhelp has tag has for sure overcome that belief. You can instantly talk about SQL and get help with your SQL problems on twitter. I believe in keeping up with the changing times, and it didn’t feel right to give up on Twitter.  So I have determined a good way to use Twitter and set rules for myself.  The problem I was facing that if I followed everyone who interested me and let anyone follow me, I was completely overwhelmed by the amount of information Twitter could give me every day.  It didn’t seem like 140 characters should be able to take up so much of my time, but it took hours to sort through all the updates to find things that were of interest to me and to SQL Server. First, I was forced to unfollow anyone who made too many updates every day.  This was not an easy decision, but just for my own sake I had to limit the amount of information I could take in every day.  I still let anyone follow me who wants to, because I didn’t want to limit my readership, and I hope that they do not feel the way I did – that there are too many updates! Next, I made sure that the information I put on Twitter is useful and to the point.  I try to announce new blog posts on Twitter at least once a day, and I also try to find five posts from other people every day that are worth re-Tweeting.  This forces me to stay active in the community.  But it is not all business on Twitter.  It is also a place for me to post updates about my family and home life, for anyone who is interested. In simple words, I talk every thing and anything on twitter. If you’d like to follow me, my Twitter handle is www.twitter.com/pinaldave.  It is a good place to start if you’d like to keep updated with my blog and find out who I follow and who my influences are.  Twitter is perfect for getting little “tastes” of things you’re interested in.  If you are interested in my blog, SQL Server, or both, I hope that my Twitter updates will be interesting and helpful. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, SQLServer, T SQL, Technology Tagged: Social Media

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• SQLAuthority News – Social Media Series – Facebook and Google+

  - by pinaldave

  Pinal on Facebook and Google+ Unless you have been living under a rock for the last few years, you know that Facebook is the first and last word in social networking.  Everyone has a Facebook account – from your local store to the 10-year old school child.  Because of this ability to be completely connected to everyone in your entire life, keeping a Facebook page for a professional business can be tricky. For the most part, I use Facebook strictly for personal matters.  I am friends only with friends I know in the “real” world (as opposed to my “virtual” online friends) and with family, of course.  I chat with friends on Facebook and upload personal photos to share with family who are far away.  I hope this doesn’t make readers from my professional life feel left out.  You can follow me on Facebook at www.facebook.com/SQLAuth, but you should know that Twitter is probably the better place to find updates about SQL Server and my blog (you can follow me on Twitter at www.twitter.com/pinaldave). There are definitely businesses who keep in touch with their clients using Facebook, but I felt the need to keep my personal and professional life separate.  That’s why I was so excited to find out Google was coming out with their own social media site, Google+.  On Google+ I post some personal things as well, and there is a lot of overlap between what I put on Facebook and what I put on Google+.  But since Google+ has become so popular amongst the “techie” crowd, I have found that it’s a good place to follow some of the stars of the Microsoft world, like Scott Hanselman and Buck Woody. If you are also a member of Google+, I am looking to expand my circle there.  You can find me at https://plus.google.com/104990425207662620918/posts.  Google+ is the newest face in the social media world, and it still hasn’t found a good footing between personal and professional yet.  That’s why I felt it would be a good idea to jump on the site early and help them determine which way to go.  Maybe someday it will be a place where business and personal can mix. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL, Technology Tagged: Social Media

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• SQLAuthority News – Social Media Series – YouTube and Movies

  - by pinaldave

  Pinal Dave on Youtube! Some people might not know it, but YouTube is actually more than a place to watch funny cat videos and people singing their favorite pop songs – it’s actually a social media site.  When you are a member of YouTube you can follow people who regularly post videos, post video responses of your own, and even gain a following for your own videos.  I myself was not aware of YouTube’s potential until recently, when I started to make SQL Server in Sixty Seconds videos. YouTube is very different than other types of social media, and a big factor is that anyone can look at videos without being a member.  Unlike other social media sites, like Twitter and Facebook, you have to have an account in order to participate.  But on YouTube you are even more anonymous.  To make and post videos you need an account, but anyone who comes to the site can look at what you’ve made without signing in or leaving any trace of having seen your material.  This makes YouTube very anonymous and hard to track. However, we should not overlook the power of video on the internet.  Over the past few months I have been making SQL Server in Sixty Second videos and have come to love it.  It is very exciting to be able to talk about a subject that mostly I write about, and for many people video is far more accessible and easy to understand.   I have really enjoyed diving into something new, and would love to have more people check out these videos and give me feedback.  You can find me at www.youtube.com/user/pinaldave. I am very excited with all the possibilities on YouTube and it might just be the technology evangelist in me, but I would love for other people to discover how fun and exciting this site can be, too.  Don’t think of it as just a place to find funny videos and waste a few minutes of your time, think of it as a place to learn and interact with interesting people.  Come watch a few of my videos, while you’re there.  Remember, everything is free and there are no contracts to sign, but I hope that you get as excited as I am and join up.  We need more people creating good content on this site! Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, SQLServer, T SQL, Technology Tagged: Social Media

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• Making large scale changes to an economy in a social game

  - by Zach

  Are there any examples or case studies of social games, specifically on Facebook, where the developer has made drastic changes to the economy? I'm specifically interested in examples where the old economy was based off of purchasing items with Facebook credits then moving to a new model where the same inventory or similar inventory is sold with a soft currency. The closest comparisons I've been able to find so far are looking at iOS games that have gone from purchase models to freemium models, but haven't found a comparable scenario in a social game besides larger scale MMO's.

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• SEO Article Marketing to Get Back Links - What a Potent SEO Marketing Method

  SEO Article Writing is not about having the most recent stories in the latest editions of the local newspapers. You don't need to be a big name pro to get your writings favored and recognized.

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• Moving From Broad SEO Marketing to Local Search Marketing

  I went on to graduate from Weatherford High School and entered the restaurant business. I owned and managed several restaurants in Kansas, Oklahoma, and New Mexico. After 10 years in the restaurant business, I decided to follow in my parents' footsteps as an educator.

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• Online Advertising And Marketing Your Services?

  - by Zenph

  I have been working on freelance sites for a good 4 or 5 years, bending over backwards to build a decent portfolio and generate great ratings. I take huge pride in my work (web applications). I'm completely lost because when I think what would happen if I suddenly lost my freelance account it isn't a pretty picture. I have literally no idea where else I could advertise my services apart from google paid advertising. Any suggestions? I'd of course be more than willing to pay for marketing and such. I've been searching google for ages and can't find much advice on where to advertise to secure good clients for web development work. I say good clients because I mean actual business owners, not somebody else who is outsourcing to me (where do they find clients?). I'd appreciate any help.

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• Organic SEO Marketing is an Effective, Yet Affordable Search Engine Marketing Solution

  There are several SEO techniques known to veteran of the field, of which organic SEO is the latest and the most effective. Let us explore organic SEO in this article.

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• What are effective marketing strategies for iPhone games?

  - by Artemix

  So, long story short, some days ago I published an iPhone game, I think the game wasn't that bad tbh, and still I got only 10 sells at $0.99. Are they any publishers, sponsors, or distributors to make your game "visible" on the app store market?, or the only thing you need is to have an amazing game and that's all? Somehow I think that even if you have an awesome game if you don't do that "marketing magic" correctly you will not exist in the store. Now I'm making a second game, completely different, and I want to know how to do things right. If anyone knows something about this topic, let me know.

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