And What's Your Brand Worth? ...anything?
- by [email protected]
100 Best Global Brands from Business Week
Story: The Great Trust Offensive
Slide Show: Top Brands 2009
Methodology: Picking the Winners
The recession has presented marketing executives around the world with the toughest test of their careers. Some brands have prospered amid the hard times--or at least held their own. Others have slipped a surprising number of places on our ninth annual ranking, compiled by consultancy Interbrand. But for seven brands, impressive performances saw them race up the charts to take their place on this year's list. Here are the numbers behind the rankings
Rank 2009
Rank 2008
Employer
2009 Brand value($millions)
2008 Brand value($millions)
Percent change(%)
Country of Ownership
1
1
Coca-Cola
68,734
66,667
3
U.S.
2
2
IBM
60,211
59,031
2
U.S.
3
3
Microsoft
56,647
59,007
-4
U.S.
4
4
GE
47,777
53,086
-10
U.S.
5
5
Nokia
34,864
35,942
-3
Finland
6
8
McDonald's
32,275
31,049
4
U.S.
7
10
Google
31,980
25,590
25
U.S.
8
6
Toyota
31,330
34,050
-8
Japan
9
7
Intel
30,636
31,261
-2
U.S.
10
9
Disney
28,447
29,251
-3
U.S.
11
12
Hewlett-Packard
24,096
23,509
2
U.S.
12
11
Mercedes-Benz
23,867
25,577
-7
Germany
13
14
Gillette
22,841
22,069
4
U.S.
14
17
Cisco
22,030
21,306
3
U.S.
15
13
BMW
21,671
23,298
-7
Germany
16
16
Louis Vuitton
21,120
21,602
-2
France
17
18
Marlboro
19,010
21,300
-11
U.S.
18
20
Honda
17,803
19,079
-7
Japan
19
21
Samsung
17,518
17,689
-1
S. Korea
20
24
Apple
15,443
13,724
12
U.S.
21
22
H&M
15,375
13,840
11
Sweden
22
15
American Express
14,971
21,940
-32
U.S.
23
26
Pepsi
13,706
13,249
3
U.S.
24
23
Oracle
13,699
13,831
-1
U.S.
25
28
Nescafe
13,317
13,055
2
Switzerland
26
29
Nike
13,179
12,672
4
U.S.
27
31
SAP
12,106
12,228
-1
Germany
28
35
Ikea
12,004
10,913
10
Sweden
29
25
Sony
11,953
13,583
-12
Japan
30
33
Budweiser
11,833
11,438
3
Belgium
31
30
UPS
11,594
12,621
-8
U.S.
32
27
HSBC
10,510
13,143
-20
Britain
33
36
Canon
10,441
10,876
-4
Japan
34
39
Kellogg's
10,428
9,710
7
U.S.
35
32
Dell
10,291
11,695
-12
U.S.
36
19
Citi
10,254
20,174
-49
U.S.
37
37
JPMorgan
9,550
10,773
-11
U.S.
38
38
Goldman Sachs
9,248
10,331
-10
U.S.
39
40
Nintendo
9,210
8,772
5
Japan
40
44
Thomson Reuters
8,434
8,313
1
Canada
41
45
Gucci
8,182
8,254
-1
Italy
42
43
Philips
8,121
8,325
-2
Netherlands
43
58
Amazon
7,858
6,434
22
U.S.
44
51
L'Oreal
7,748
7,508
3
France
45
47
Accenture
7,710
7,948
-3
U.S.
46
46
eBay
7,350
7,991
-8
U.S.
47
48
Siemens
7,308
7,943
-8
Germany
48
56
Heinz
7,244
6,646
9
U.S.
49
49
Ford
7,005
7,896
-11
U.S.
50
62
Zara
6,789
5,955
14
Spain
Valuations do not represent a guarantee of future performance of the brands or companies.
Data: Interbrand, BusinessWeek
