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• Agile Documentation

  - by Nick Harrison

  We all know that one of the premises of the agile manifesto is to value Working Software over Comprehensive Documentation. This is a wonderful idea and it takes a tremendous burden off of project implementations. I have seen as many projects fail because of the maintenance weight of the project documentations as I have for any reason. But this goal as important as it is may not always be practical. Sometimes the client will simply insist on tedious documentation despite the arguments against it. This may be to calm a nervous client. This may be to satisfy an audit / compliance requirement. This may be a non-too subtle attempt at sabotaging the project. Ok, it is probably not an all out attempt to sabotage the project, but it will probably feel that way. So what can we do to keep to the spirit of the Agile Manifesto but still meet the needs of the client wanting the documentation? This is a good question that I have been puzzling over lately! I hope to explore some possible answers more fully here. A common theme that my solutions are likely to follow is the same theme that I often follow with simplifying complex business logic. Make it table driven! My thought is that the sought after documentation could be a report or reports out of a metadata repository. Reports are much easier to maintain than hand written documentation. Here are a few additional advantages that we can explore over time: Reports will take advantage of the fact that different people have different needs and different format requirements Reports and the supporting metadata are more easily validated and the validation can be automated. If the application itself uses this metadata than there never has to be a question as to whether or not the metadata is up to date. It is up to date or the application would not work. In many cases we should be able to automatically gather most of the Meta data that we need using reflection, system tables, etc. I think that this will lower the total cost of ownership for the documentation and may provide something useful beyond having a pretty document to look at.  What are your thoughts?

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• Windows 8 and the future of Silverlight

  - by Laila

  After Steve Ballmer's indiscrete 'MisSpeak' about Windows 8, there has been a lot of speculation about the new operating system. We've now had a few glimpses, such as the demonstration of 'Mosh' at the D9 2011 conference, and the Youtube video, which showed a touch-centric new interface for apps built using HTML5 and JavaScript. This has caused acute anxiety to the programmers who have followed the recommended route of WPF, Silverlight and .NET, but it need not have caused quite so much panic since it was, in fact, just a thin layer to make Windows into an apparently mobile-friendly OS. More worryingly, the press-release from Microsoft was at pains to say that 'Windows 8 apps use the power of HTML5, tapping into the native capabilities of Windows using standard JavaScript and HTML', as if all thought of Silverlight, dominant in WP7, had been jettisoned. Ironically, this brave new 'happening' platform can all be done now in Windows 7 and an iPad, using Adobe Air, so it is hardly cutting-edge; in fact the tile interface had a sort of Retro-Zune Metro UI feel first seen in Media Centre, followed by Windows Phone 7, with any originality leached out of it by the corporate decision-making process. It was kinda weird seeing old Excel running alongside stodgily away amongst all the extreme paragliding videos. The ability to snap and resize concurrent apps might be a novelty on a tablet, but it is hardly so on a PC. It was at that moment that it struck me that here was a spreadsheet application that hadn't even made the leap to the .NET platform. Windows was once again trying to be all things to all men, whereas Apple had carefully separated Mac OS X development from iOS. The acrobatic feat of straddling all mobile and desktop devices with one OS is looking increasingly implausible. There is a world of difference between an operating system that facilitates business procedures and a one that drives a device for playing pop videos and your holiday photos. So where does this leave Silverlight? Pretty much where it was. Windows 8 will support it, and it will continue to be developed, but if these press-releases reflect the thinking within Microsoft, it is no longer seen as the strategic direction. However, Silverlight is still there and there will be a whole new set of developer APIs for building touch-centric apps. Jupiter, for example, is rumoured to involve an App store that provides new, Silverlight based "immersive" applications that are deployed as AppX packages. When the smoke clears, one suspects that the Javascript/HTML5 is merely an alternative development environment for Windows 8 to attract the legions of independent developers outside the .NET culture who are unlikely to ever take a shine to a more serious development environment such as WPF or Silverlight. Cheers, Laila

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• 3 Reasons You Need To Know Something About Every Technology

  - by Tim Murphy

  I make my living as a consultant and a general technologist.  I credit my success to the fact that I have never been afraid to pick up any product, language or platform needed to get the job done.  While Microsoft technologies I my mainstay, I have done work on mainframe and UNIX platforms and have worked with a wide variety of database engines.  Each one has it’s use and most times it is less expensive to find a way to communicate with an existing system than to replace it. So what are the main benefits of expending the effort to learn a new technology? New ways to solve problems Accelerate development Advise clients and get new business opportunities By new technology I mean ones that you haven’t had experience with before.  They don’t have to be the the one that just came out yesterday.  As they say, those who do not learn from history are bound to repeat it.  If you can learn something from an older technology it can be just as valuable as the shiny new one.  Either way, when you add another tool to your kit you get a new view on each problem you face.  This makes it easier to create a sound solution. The next thing you can learn from working with different products and techniques is how to more efficiently develop solve problems.  Many times if you are working with a new language you will find that there are specific design patterns that are used with it in normal use.  These can usually be applied with most languages.  You just needed to be exposed to them. The last point is about helping your clients and helping yourself.  If you can get in on technologies early you will have advantage over your competition in the market.  You will also be able to honestly advise you client on why they should or should not go with a new product.  Being able to compare products and their features is always an ability that stake holders appreciate. You don’t need to learn every detail of a product.  Learn enough to function and get an idea of how to use the technology.  Keep eating those technology Wheaties and you will be ready to go the distance in any project. del.icio.us Tags: Technology,technologists,technology generalist,Software Architecture

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• Impatient Customers Make Flawless Service Mission Critical for Midsize Companies

  - by Richard Lefebvre

  At times, I can be an impatient customer. But I’m not alone. Research by The Social Habit shows that among customers who contact a brand, product, or company through social media for support, 32% expect a response within 30 minutes and 42% expect a response within 60 minutes! 70% of respondents to another study expected their complaints to be addressed within 24 hours, irrespective of how they contacted the company. I was intrigued when I read a recent blog post by David Vap, Group Vice President of Product Development for Oracle Service Cloud. It’s about “Three Secrets to Innovation” in customer service. In David’s words: 1) Focus on making what’s hard simple 2) Solve real problems for real people 3) Don’t just spin a good vision. Do something about it  I believe midsize companies have a leg up in delivering on these three points, mainly because they have no other choice. How can you grow a business without listening to your customers and providing flawless service? Big companies are often weighed down by customer service practices that have been churning in bureaucracy for years or even decades. When the all-in-one printer/fax/scanner I bought my wife for Christmas (call me a romantic) failed after sixty days, I wasted hours of my time navigating the big brand manufacturer’s complex support and contact policies only to be offered a refurbished replacement after I shipped mine back to them. There was not a happy ending. Let's just say my wife still doesn't have a printer.  Young midsize companies need to innovate to grow. Established midsize company brands need to innovate to survive and reach the next level. Midsize Customer Case Study: The Boston Globe The Boston Globe, established in 1872 and the winner of 22 Pulitzer Prizes, is fighting the prevailing decline in the newspaper industry. Businessman John Henry invested in the Globe in 2013 because he, “…believes deeply in the future of this great community, and the Globe should play a vital role in determining that future”. How well the paper executes on its bold new strategy is truly mission critical—a matter of life or death for an industry icon. This customer case study tells how Oracle’s Service Cloud is helping The Boston Globe “do something about” and not just “spin” it’s strategy and vision via improved customer service. For example, Oracle RightNow Chat Cloud Service is now the preferred support channel for its online environments. The average e-mail or phone call can take three to four minutes to complete while the average chat is only 30 to 40 seconds. It’s a great example of one company leveraging technology to make things simpler to solve real problems for real people. Related: Oracle Cloud Service a leader in The Forrester Wave™: Customer Service Solutions For Small And Midsize Teams, Q2 2014

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• Will Online Learning Save Higher Education (and does it need saving)?

  - by user739873

  A lot (an awful lot) of education industry rag real estate has been devoted to the topics of online learning, MOOC’s, Udacity, edX, etc., etc. and to the uninitiated you’d think that the education equivalent of the cure for cancer had been discovered. There are certainly skeptics (whose voice is usually swiftly trampled upon by the masses) who feel we could over steer and damage or destroy something vital to teaching and learning (i.e. the classroom experience and direct interaction with human beings known as instructors), but for the most part prevailing opinion seems to be that online learning will take over the world and that higher education will never be the same. Now I’m sure that since you all know I work for a technology company you think I’m going to come down hard on the side of online learning proselytizers. Yes, I do believe that this revolution can and will provide access to massive numbers of individuals that either couldn’t afford (from a fiscal or time perspective) a traditional education, and that in some cases the online modality will actually be an improvement over certain traditional forms (such as courses taught by an adjunct or teaching assistant that has no business being a teacher). But I think several things need immediate attention or we’re likely to get so caught up in the delivery that we miss some of the real issues (and opportunities) around online learning. First and foremost, we’ve got to give some thought to how traditional information systems are going to accommodate thousands (possibly hundreds of thousands) of individual students each taking courses from many, many different “deliverers” with an expectation that successful completion of these courses will result in credit at many or most institutions. There’s also a huge opportunity to refine the delivery platform (no, LMS is not a commodity when you are talking about online delivery being your sole mode of operation) as well as the course itself by mining all kinds of data from the interactions that the students have with the material each time they take it. Social data analytics tools will be key in achieving this goal. What about accreditation (badging or competencies vs. traditional degrees)? And again, will the information systems in place today adapt to changes in this area fast enough? The type of scale that this shift in learning could drive has the potential to abruptly overwhelm just about every system in place today in higher education. I would like to (with a not so gentle reminder) refer you back to a blog entry I wrote when I first stepped into my current role at Oracle in which I talked about how higher ed needs an “Oracle” more than at any other time in it’s evolution (despite the somewhat mercantilist reputation it has in some circles). There just aren’t that many organizations that can deliver the kinds of solutions “at scale” that this brave new world of online education will demand. The future may be closer than we think. Cole

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• One Year Oracle SocialChat - The Movie

  - by mprove

  Tweet | Like | Watch on Vimeo You’ve just watched – hopefully – my first short movie. Thank you! Here is a bit of the back stage story. About 6 weeks ago colleagues from SNBC (Social Network and Business Collaboration) announced a Social Use Case Competition. It was expected to submit a video of 2 to 5 minutes duration on the Social Enterprise (our internal phrase for Enterprise 2.0). Hmm – I had a few vague ideas, but no script – no actors – no experience in film making. Really the best conditions to try something! I chose our weekly SocialChats as my main topic. But if you don’t do Danish Dogma cinema, you still need a script. Hence I played around with the SocialChat’s archive, and all of a sudden a script and even the actors appeared in front of me. The words that you have just seen are weekly topics. Slightly abridged and rearranged to form a story. Exciting, next phase. How to get it on digital celluloid? I have to confess I am still impressed by epic. (Keep in mind, epic was done in 2004.) And my actors – words – call for a typographic style already. The main part was done over a weekend with Apple Keynote. And I even found a wonderful matching soundtrack among my albums: Didge Goes World by Delago. I picked parts of Second Day and Seventh Day. Literally, the rhythm was set, and I "just" had to complete the movie. Tools used – apart from trial and error: Keynote, Pixelmator, GarageBand, iMovie. Finally I want to mention that I am extremely thankful to BSC Music for granting permissions to use the tracks for this short film! Without this sound it would have been just an ordinary slide show. – Internal note: The next SocialChat is on Death by PowerPoint vs. Presentation Zen. CU this Friday 3pm Greenwich / 7am Pacific.

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• Take Two: Comparing JVMs on ARM/Linux

  - by user12608080

  Although the intent of the previous article, entitled Comparing JVMs on ARM/Linux, was to introduce and highlight the availability of the HotSpot server compiler (referred to as c2) for Java SE-Embedded ARM v7,  it seems, based on feedback, that everyone was more interested in the OpenJDK comparisons to Java SE-E.  In fact there were two main concerns: The fact that the previous article compared Java SE-E 7 against OpenJDK 6 might be construed as an unlevel playing field because version 7 is newer and therefore potentially more optimized. That the generic compiler settings chosen to build the OpenJDK implementations did not put those versions in a particularly favorable light. With those considerations in mind, we'll institute the following changes to this version of the benchmarking: In order to help alleviate an additional concern that there is some sort of benchmark bias, we'll use a different suite, called DaCapo.  Funded and supported by many prestigious organizations, DaCapo's aim is to benchmark real world applications.  Further information about DaCapo can be found at http://dacapobench.org. At the suggestion of Xerxes Ranby, who has been a great help through this entire exercise, a newer Linux distribution will be used to assure that the OpenJDK implementations were built with more optimal compiler settings.  The Linux distribution in this instance is Ubuntu 11.10 Oneiric Ocelot. Having experienced difficulties getting Ubuntu 11.10 to run on the original D2Plug ARMv7 platform, for these benchmarks, we'll switch to an embedded system that has a supported Ubuntu 11.10 release.  That platform is the Freescale i.MX53 Quick Start Board.  It has an ARMv7 Coretex-A8 processor running at 1GHz with 1GB RAM. We'll limit comparisons to 4 JVM implementations: Java SE-E 7 Update 2 c1 compiler (default) Java SE-E 6 Update 30 (c1 compiler is the only option) OpenJDK 6 IcedTea6 1.11pre 6b23~pre11-0ubuntu1.11.10.2 CACAO build 1.1.0pre2 OpenJDK 6 IcedTea6 1.11pre 6b23~pre11-0ubuntu1.11.10.2 JamVM build-1.6.0-devel Certain OpenJDK implementations were eliminated from this round of testing for the simple reason that their performance was not competitive.  The Java SE 7u2 c2 compiler was also removed because although quite respectable, it did not perform as well as the c1 compilers.  Recall that c2 works optimally in long-lived situations.  Many of these benchmarks completed in a relatively short period of time.  To get a feel for where c2 shines, take a look at the first chart in this blog. The first chart that follows includes performance of all benchmark runs on all platforms.  Later on we'll look more at individual tests.  In all runs, smaller means faster.  The DaCapo aficionado may notice that only 10 of the 14 DaCapo tests for this version were executed.  The reason for this is that these 10 tests represent the only ones successfully completed by all 4 JVMs.  Only the Java SE-E 6u30 could successfully run all of the tests.  Both OpenJDK instances not only failed to complete certain tests, but also experienced VM aborts too. One of the first observations that can be made between Java SE-E 6 and 7 is that, for all intents and purposes, they are on par with regards to performance.  While it is a fact that successive Java SE releases add additional optimizations, it is also true that Java SE 7 introduces additional complexity to the Java platform thus balancing out any potential performance gains at this point.  We are still early into Java SE 7.  We would expect further performance enhancements for Java SE-E 7 in future updates. In comparing Java SE-E to OpenJDK performance, among both OpenJDK VMs, Cacao results are respectable in 4 of the 10 tests.  The charts that follow show the individual results of those four tests.  Both Java SE-E versions do win every test and outperform Cacao in the range of 9% to 55%. For the remaining 6 tests, Java SE-E significantly outperforms Cacao in the range of 114% to 311% So it looks like OpenJDK results are mixed for this round of benchmarks.  In some cases, performance looks to have improved.  But in a majority of instances, OpenJDK still lags behind Java SE-Embedded considerably. Time to put on my asbestos suit.  Let the flames begin...

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• Wireframing: A Day In the Life of UX Workshop at Oracle

  - by ultan o'broin

  The Oracle Applications User Experience team's Day in the Life (DITL) of User Experience (UX) event was run in Oracle's Redwood Shores HQ for Oracle Usability Advisory Board (OUAB) members. I was charged with putting together a wireframing session, together with Director of Financial Applications User Experience, Scott Robinson (@scottrobinson). Example of stunning new wireframing visuals we used on the DITL events. We put on a lively show, explaining the basics of wireframing, the concepts, what it is and isn't, considerations on wireframing tool choice, and then imparting some tips and best practices. But the real energy came when the OUAB customers and partners in the room were challenge to do some wireframing of their own. Wireframing is about bringing your business and product use cases to life in real UX visual terms, by creating a low-fidelity drawing to iterate and agree on in advance of prototyping and coding what is to be finally built and rolled out for users. All the best people wireframe. Leonardo da Vinci used "cartoons" on some great works, tracing outlines first and using red ochre or charcoal dropped through holes in the tracing parchment onto the canvas to outline the subject. (Image distributed under Wikimedia commons license) Wireframing an application's user experience design enables you to: Obtain stakeholder buy-in. Enable faster iteration of different designs. Determine the task flow navigation paths (in Oracle Fusion Applications navigation is linked with user roles). Develop a content strategy (readability, search engine optimization (SEO) of content, and so on) Lay out the pages, widgets, groups of features, and so on. Apply usability heuristics early (no replacement for usability testing, but a great way to do some heavy-lifting up front). Decide upstream which functional user experience design patterns to apply (out of the box solutions that expedite productivity). Assess which Oracle Application Development Framework (ADF) or equivalent technology components can be used (again, developer productivity is enhanced downstream). We ran a lively hands-on exercise where teams wireframed a choice of application scenarios using the time-honored tools of pen and paper. Scott worked the floor like a pro, pointing out great use of features, best practices, innovations, and making sure that the whole concept of wireframing, the gestalt, transferred. "We need more buttons!" The cry of the energized. Not quite. The winning wireframe session (online shopping scenario) from the Applications UX DITL event shown. Great fun, great energy, and great teamwork were evident in the room. Naturally, there were prizes for the best wireframe. Well, actually, prizes were handed out to the other attendees too! An exciting, slightly different aspect to delivery of this session made the wireframing event one of the highlights of the day. And definitely, something we will repeat again when we get the chance. Thanks to everyone who attended, contributed, and helped organize.

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• We need you! Sign up now to give Oracle your feedback on future product design trends at OpenWorld 2012

  - by mvaughan

  By Kathy Miedema, Oracle Applications User Experience Get the most from your Oracle OpenWorld 2012 experience and participate in a usability feedback session, where your expertise will help Oracle develop unbeatable products and solutions. Sign up to attend a one-hour session during Oracle OpenWorld. You’ll learn about Oracle’s future design trends -- including mobile applications and social networking -- and how these trends will affect your users down the road. A street scene from Oracle OpenWorld 2011. Oracle’s usability experts will guide you through practical learning sessions on the user experience of various business applications, middleware, and more. All user feedback sessions will be conducted October 1–3 at the InterContinental San Francisco Hotel on Howard Street, just a few steps away from the Moscone Center. To best match you with a user feedback activity, we will ask you about your role at your company. Our user feedback opportunities include focus groups, surveys, and one-on-one sessions with usability engineers. What do you get out of it? Customer and partner participants in the past have been surprised to learn how tuned in Oracle is to work that their applications users do every day. Oracle’s User Experience team members are trained to listen carefully, ask specific questions, interpret your answers, and work with designers to create products and solutions that suit your needs. Our goal is to help make you and your users more productive and efficient. Learn about Oracle’s process, and take advantage of the chance to give your specific feedback to the designers who create the enterprise applications of your future. See for yourself how Oracle collects feedback and measures its designs for turning them into code. Seats are limited for Oracle’s user feedback sessions, so sign up now by sending an e-mail to [email protected] with the subject line: Sign Me Up for an Oracle OpenWorld 2012 UX Session. For more information about customer feedback sessions and what you can learn from them, please visit the Usable Apps website. When: Monday-Wednesday during OpenWorld 2012, Oct. 1-3 Where: The InterContinental San Francisco Hotel How to sign up: RSVP now by sending an email to [email protected] with the subject line “Sign me up for an OOW 2012 UX Session.” Learn more: Visit the Usable Apps website at Get Involved.

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• Expanding Influence and Community

  - by Johnm

  When I was just nine years of age my father introduced me to the computer. It was a Radio Shack TRS-80 Color Computer (aka: CoCo). He shared with me the nuances of writing BASIC and it wasn't long before I was in the back seat of the school bus scribbling, on a pad of paper, the code I would later type. My father demonstrated that while my friends were playing their Atari 2600 consoles, I had the unique opportunity to create my own games on the Coco. One of which provided a great friend of mine hours and hours of hilarity and entertainment. It wasn't long before my father was inviting me to tag along as he drove to the local high school where a gathering of fellow Coco enthusiasts assembled. In these meetings all in attendance would chat about their latest challenges and solutions. They would swap the labors of their sleepless nights eagerly gazing into their green and black screens. Friendships were built and business partners were developed. While these experiences at the time in my pre-teen mind were chalked up to simply sharing time with my father, it had a tremendous impact on me later in life. This past weekend I attended the Louisville SQL Saturday (#45). It was great to see that there were some who brought along their children. It is encouraging to see fresh faces in the crowd at our  monthly IndyPASS meetings. Each time I see the youthful eyes peering from the audience while the finer details of SQL Server is presented, I cannot help but to be transported back to the experiences that I enjoyed in those Coco days. It is exciting to think of how these experiences are impacting their lives and stimulating their minds. Some of these children have actually approached me asking questions about what was presented or simply bragging about their latest discovery in programming. One of the topics that arose in the "Women in Technology" session in Louisville, which was masterfully facilitated by Kathi Kellenberger, was exploring how we could ignite the spark of interest in databases among the youth. It was awesome to hear that there were some that volunteer their time to share their experiences with students. It made me wonder what user groups could achieve if we were to consider expanding our influence and community beyond our immediate peers to include those who are simply enjoying their time with their father or mother.

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• Are we ready for the Cloud computing era?

  - by andrewkatumba

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} "Elite?" developer circles are abuzz with the notion of Cloud computing . The increasing bandwidth, the desire for faster and leaner operations and ofcourse the need for outsourcing non core it related business requirements e.g wordprocessing, spreadsheets, data backups. In strolls Chrome OS (am sure other similar OSes will join with their own wagons for us to jump on), offering just that, internet based services(more like a repository of), quick efficient and "reliable" and for the most part cheap and often time even free! And we all go rhapsodic!  It boils down to the age old dilemma, "if the cops are so busy protecting us then who will protect them" (even the folks back at Hollywood keep us reminded)! Who is going to ensure that these internet based services do not go down(either intentionally or by some malicious third party) leading to a multinational colossal disaster .At the risk of sounding pessimistic,  IT IS NOT AN ISSUE OF TRUST, this is but a mere case of Murphy's Law!  What then? Should the "cloud" be trusted to this extent at this time?  This is an era where challenges are rapidly solved with lightning promptness to "beat the competition", my hope is that our solutions are not just creating problems that we may not be able to solve!  Keeping my ear on the Ground.

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• How to manage a Closed Source High-Risk Project?

  - by abel

  I am currently planning to develop a J2EE website and wish to bring in 1 developer and 1 web designer to assist me. The project is a financial app with a niche market. I plan to keep the source closed . However, I fear that my would-be employees could easily copy the codebase and use it /sell it to a third party especially when they switch jobs. The app development will take 4-6months and perhaps more and I may have to bring in people after the app goes live. How do I keep the source to myself. Are there techniques companies use to guard their source. I foresee disabling pendrives and dvd writers on my development machines, but uploading data or attaching the code in one's mail would still be possible. My question is incomplete. But programmers who have been in my situation, please advice. How should I go about this? Building a team, maintaining code-secrecy,etc. I am looking forward to sign a secrecy contract with the employees if needed too. (Please add relevant tags) Update Thank you for all the answers. I certainly won't be disabling all USB ports and DVD writers now. But I think I should be logging activity(How exactly should I do that?) I am wary of scalpers who would join and then run off with the existing code. I haven't met any, but I have been advised to be wary of them. I would include a secrecy clause, but given this is a startup with almost no funding and in a highly competitive business niche with bigger players in the field, I doubt I would be able to detect or pursue any scalpers. How do I hire people I trust, when I don't know them personally. Their resume will be helpful but otherwise trust will develop only with time. But finally even if they do run away with the code, it is service that matters after the sale is made. So I am not really worried for the long term.

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• WebLogic Partner Community Newsletter May 2014

  - by JuergenKress

  Dear WebLogic Partner Community member, Registration for the Fusion Middleware Summer Camps 2014 is open – Register asap for one of our bootcamps August 4th – 8th 2014 in Lisbon. Please read details and pre-requisitions careful before you register. We expect that like in the past, the conference will be booked out soon! Thanks to you our WebLogic Specialized Partners Oracle is #1 for Worldwide Market-Share Total Software Revenue in the Application Platform Market Segment for 2013. Want to know why, get the new recipes for Oracle WebLogic 12.1.2. Looking for the right server to run WebLogic – try WebLogic on Oracle Database Appliance 2.9. Want to install WebLogic - Play around with WebLogic Maven Plug-In. Thanks for sharing all the additional WebLogic articles within the community: How to use NodeManager to control WebLogic Servers & Retrieving WebLogic Server Name and Port in ADF Application & Glassfish to WebLogic Migration & Advanced GPIO & Building Robots with Java Embedded & Quick & Dirty How-to Guide: Install GlassFish 4 on Raspberry Pi & New Release: Java Micro Edition (ME) 8. In our Development tool section Frank published Development - Performance and Tuning - Overview in the latest ADF Architecture TV channel. Many of our clients run forms applications, make sure you run it on WebLogic. Thanks for sharing all the additional development tool articles within the community: Using Oracle WebLogic 12c with NetBeans IDE & Consuming SOAP Service & Check Box Support in ADF Query & New release of the ADF EMG Audit Rules & Working with the Array Data Type in a Table & ADF client-side architecture - Select All & Book Review: NetBeans Platform for Beginners See you in Lisbon! To read the complete newsletter please visit http://tinyurl.com/WebLogicNewsMay2014 (OPN Account required) To become a member of the WebLogic Partner Community please register at http://www.oracle.com/partners/goto/wls-emea ( OPN account required). If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Mix Forum Wiki Technorati Tags: WebLogic Community newsletter,newsletter,WebLogic,WebLogic Community,Oracle,OPN,Jürgen Kress

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• Is it okay to have people with multiple roles in a Scrum team?

  - by Wayne M

  I'm evaluating some Agile-style methodologies for possible introduction to my team. With Scrum, is it allowable to have the same person perform multiple roles? We have a small team of four developers and a web designer; we don't really have a lead (I fulfill this role), QA testers or business analysts, and all of our development tasks come from the CIO. Automated testing is seen as a total waste of time, and everything focuses on speed and not quality. What will happen is the CIO will come up with a development task (whether a feature or a bug) and give it to a developer (not to the whole team, to an individual, often in private or out of the blue) who is then expected to get it completed. The CIO doesn't gather requirements beyond the initial idea (and this has bitten us before as we'll implement something only to find out that none of the end users can use the feature, because they weren't consulted or even informed about it before we developed it, and in a panic we'll be told to revert the change) but requires say in/approval of everything that we do. First things first, is a Scrum style something to consider to introduce some standards and practices? From reading, Scrum seems to rely on a bit more trust and communication and focuses more on project management than on development, which is something we are completely devoid of as we don't have any semblance of project management at present. Second, if it can work is it unreasonable for someone, let's say myself, to act as both ScrumMaster and a developer? Or for a developer to also be the Product Owner (although chances are this will be the CIO, who isn't a developer)? I realize the Scrum Master and the Product Owner should be different people but at the same time I don't think we have anyone who has the qualities of a Product Owner (chances are it would turn into a "I need all these stories, I don't care how but get it done" type of deal and/or any freeze would be unfrozen on a whim). It seems to me that I might need to pick and choose pieces of Scrum/XP/Lean to compensate for how things are done currently, as it's highly unlikely that the mentality can be changed; for instance Pair Programming would never fly (seen as a waste, you get half the tasks done if you need two people for everything), TDD would be a hard sell, but short cycles would be welcomed.

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• Using Definition of Done to Drive Agile Maturity

  - by Dylan Smith

  I’ve been an Agile Coach at a lot of different clients over the years, and I want to share an approach I use to help them adopt and mature over time. It’s important to realize that “Agile” is not a black/white yes/no thing. Teams can be varying degrees of agile. I think of this as their agile maturity level. When I coach teams I want them to start out being a little agile, and get more agile as they mature. The approach I teach them is to use the definition of done as a technique to continuously improve their agile maturity over time. We’re probably all familiar with the concept of “Done Done” that represents what *actually* being done a feature means. Not just when a developer says he’s done right after he writes that last line of code that makes the feature kind-of work. Done Done means the coding is done, it’s been tested, installers and deployment packages have been created, user manuals have been updated, architecture docs have been updated, etc. To enable teams to internalize the concept of “Done Done”, they usually get together and come up with their Definition of Done (DoD) that defines all the activities that need to be completed before a feature is considered Done Done. The Done Done technique typically is applied only to features (aka User Stories). What I do is extend this to apply to several concepts such as User Stories, Sprints, Releases (and sometimes Check-Ins). During project kick-off I’ll usually sit down with the team and go through an exercise of creating DoD’s for each of these concepts (Stories/Sprints/Releases). We’ll usually start by just brainstorming a bunch of activities that could end up in these various DoD’s. Here’s some examples: Code Reviews StyleCop FxCop User Manuals Updated Architecture Docs Updated Tested by QA Tested by UAT Installers Created Support Knowledge Base Updated Deployment Instructions (for Ops) written Automated Unit Tests Run Automated Integration Tests Run Then we start by arranging these activities into the place they occur today (e.g. Do you do UAT testing only once per release? every sprint? every feature?). If the team was previously Waterfall most of these activities probably end up in the Release DoD. An extremely mature agile team would probably have most of these activities in the DoD for the User Stories (because an extremely mature agile team will probably do continuous deployment and release every story). So what we need to do as a team, is work to move these activities from their current home (Release DoD) down into the Sprint DoD and eventually into the User Story DoD (and maybe into the lower-level Check-In DoD if we decide to use that). We don’t have to move them all down to User Story immediately, but as a team we figure out what we think we’re capable of moving down to the Sprint cycle, and Story cycle immediately, and that becomes our starting DoD’s. Over time the team makes an effort to continue moving activities down from Release->Sprint->Story as they become more agile and more mature. I try to encourage them to envision a world in which they deploy to production as each User Story is completed. They would need to be updating User Manuals, creating installers, doing UAT testing (typical Release cycle activities) on every single User Story. They may never actually reach that point, but they should envision that, and strive to keep driving the activities down closer to the User Story cycle s they mature. This is a great technique to give a team an easy-to-follow roadmap to mature their agile practices over time. Sure there’s other aspects to maturity outside of this, but it’s a great technique, that’s easy to visualize, to drive agility into the team. Just keep moving those activities (aka “gates”) down the board from Release->Sprint->Story. I’ll try to give an example of what a recent client of mine had for their DoD’s (this is from memory, so probably not 100% accurate): Release Create/Update deployment Instructions For Ops Instructional Videos Updated Run manual regression test suite UAT Testing In this case that meant deploying to an environment shared across the enterprise that mirrored production and asking other business groups to test their own apps to ensure we didn’t break anything outside our system Sprint Deploy to UAT Environment But not necessarily actually request UAT testing occur User Guides updated Sprint Features Video Created In this case we decided to create a video each sprint showing off the progress (video version of Sprint Demo) User Story Manual Test scripts developed and run Tested by BA Deployed in shared QA environment Using automated deployment process Peer Code Review Code Check-In Compiled (warning-free) Passes StyleCop Passes FxCop Create installer packages Run Automated Tests Run Automated Integration Tests PS – One of my clients had a great question when we went through this activity. They said that if a Sprint is by definition done when the end-date rolls around (time-boxed), isn’t a DoD on a sprint meaningless – it’s done on the end-date regardless of whether those other activities are complete or not? My answer is that while that statement is true – the sprint is done regardless when the end date rolls around – if the DoD activities haven’t been completed I would consider the Sprint a failure (similar to not completing what was committed/planned – failure may be too strong a word but you get the idea). In the Retrospective that will become an agenda item to discuss and understand why we weren’t able to complete the activities we agreed would need to be completed each Sprint.

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• Microsoft Azure News: Capturing VM Images

  - by Herve Roggero

  Originally posted on: http://geekswithblogs.net/hroggero/archive/2014/05/21/microsoft-azure-news-capturing-vm-images.aspxIf you have a Virtual Machine (VM) in Microsoft Azure that has a specific configuration, it used to be difficult to clone that VM. You had to sysprep the VM, and clone the data disks. This was slow, prone to errors, and stopped you from being productive. No more! A new option, called Capture, allows you to easily select a VM, running or not. The capture will copy the OS disk and data disks and create a new image out of it automatically for you. This means you can now easily clone an entire VM without affecting productivity.  To capture a VM, simply browse to your Virtual Machines in the Microsoft Azure management website, select the VM you want to clone, and click on the Capture button at the bottom. A window will come up asking to name your image. It took less than 1 minute for me to build a clone of my server. And because it is stored as an image, I can easily create a new VM with it. So that’s what I did… And that took about 5 minutes total.  That’s amazing…  To create a new VM from your image, click on the NEW icon (bottom left), select Compute/Virtual Machine/From Gallery, and select My Images from the left menu when selecting an Image. You will find your newly created image. Because this is a clone, you will not be prompted for a new login; the user id/password is the same. About Herve Roggero Herve Roggero, Microsoft Azure MVP, @hroggero, is the founder of Blue Syntax Consulting (http://www.bluesyntaxconsulting.com). Herve's experience includes software development, architecture, database administration and senior management with both global corporations and startup companies. Herve holds multiple certifications, including an MCDBA, MCSE, MCSD. He also holds a Master's degree in Business Administration from Indiana University. Herve is the co-author of "PRO SQL Azure" and “PRO SQL Server 2012 Practices” from Apress, a PluralSight author, and runs the Azure Florida Association.

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• What to answer to a customer who asks which one of two equivalent technologies must be used?

  - by MainMa

  As a freelancer, I am often asked by my customers what they must choose between similar elements, neither of which being better than another. Examples: “Do I need my e-commerce website be in PHP or ASP.NET?” “Do I need to host this ordinary web service in Cloud or use an ordinary hosting service?” “Which one is better for my new website: MySQL or Oracle?” etc. There is maybe at most 1% of cases where the choice is relevant, and there is a real, objective reason to use one over another, based on the precise metrics and studies. In all other cases, it doesn't matter at all. It is totally, completely irrelevant, either because there are no implications¹, or because those implications are too small to be taken in account², or, finally, because it's impossible to predict those implications³. If you know one thing and not another one, the answer to those questions is easy: “You can either write the application in C# or Java, both being probably equivalent in your case. Note that I'm a C# developer, so if you choose Java, I would not be able to work on your project and you would need to find another freelancer.” When you know both technologies, you can't answer that. In this case, how to explain to the customer that the question he asks is subject to flamewar and has no real consequences on his project? In other words, how to explain that you've chosen to use one technology rather than an equivalent one for the reasons related to human resources, without giving the impression to be unprofessional or to not care about the project? ¹ Example: Is MySQL better (worse?), performance-wise, compared to Oracle, for a personal website which will be accessed by, oh, let's be optimistic, two people per day? ² Example: for a given project, I was asked to asset if Windows Azure hosting would be cheaper than the hosting of the same application on a well-known ASP.NET hosting provider. The cost revealed to be exactly the same. ³ Example: your customer have an idea of a future application (the idea itself being extremely vague). There is no business plan, no requirements, nothing at all. Just an idea. You are asked if Java is better than C# for this app. What do you answer?

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• OOF checklist

  - by Daniel Moth

  When going on vacation or otherwise being out of office (known as OOF in Microsoft), it is polite and professional that our absence creates the minimum disruption possible to the rest of the business, and especially our colleagues. Below is my OOF checklist - I try to do these as soon as I know I'll be OOF, rather than leave it for the night before. Let the relevant folks on the team know the planned dates of absence and check if anybody was expecting something from you during that timeframe. Reset expectations with them, and as applicable try to find another owner for individual activities that cannot wait. Go through your calendar for the OOF period and decline every meeting occurrence so the owner of the meeting knows that you won't be attending (similar to my post about responding to invites). If it is your meeting cancel it so that people don’t turn up without the meeting organizer being there. Do this even for meetings were the folks should know due to step #1. Over-communicating is a good thing here and keeps calendars all around up to date. Enter your OOF dates in whatever tool your company uses. Typically that is the notification to your manager. In your Outlook calendar, create a local Appointment (don't invite anyone) for the date range (All day event) setting the "Show As" dropdown to "Out of Office". This way, people won’t try to schedule meetings with you on that day. If you use Lync, set the status to "Off Work" for that period. If you won't be responding to email (which when on your vacation you definitely shouldn't) then in Outlook setup "Automatic Replies (Out of Office)" for that period. This way people won’t think you are rude when not replying to their emails. In your OOF message point to an alias (ideally of many people) as a fallback for urgent queries. If you want to proactively notify individuals of your OOFage then schedule and send a multi-day meeting request for the entire period. Remember to set the "Show As" to "Free" (so their calendar doesn’t show busy/oof to others), set the "Reminder" to "None" (so they don’t get a reminder about it), set "Low Importance", and uncheck both "Response Options" so if they don't want this on their calendar, it is just one click for them to get rid of it. Aside: I have another post with advice on sending invites. If you care about people who would not observe the above but could drop by your office, stick a physical OOF note at your office door or chair/monitor or desk. Have I missed any? Comments about this post by Daniel Moth welcome at the original blog.

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• Software Tuned to Humanity

  - by Phil Factor

  I learned a great deal from a cynical old programmer who once told me that the ideal length of time for a compiler to do its work was the same time it took to roll a cigarette. For development work, this is oh so true. After intently looking at the editing window for an hour or so, it was a relief to look up, stretch, focus the eyes on something else, and roll the possibly-metaphorical cigarette. This was software tuned to humanity. Likewise, a user’s perception of the “ideal” time that an application will take to move from frame to frame, to retrieve information, or to process their input has remained remarkably static for about thirty years, at around 200 ms. Anything else appears, and always has, to be either fast or slow. This could explain why commercial applications, unlike games, simulations and communications, aren’t noticeably faster now than they were when I started programming in the Seventies. Sure, they do a great deal more, but the SLAs that I negotiated in the 1980s for application performance are very similar to what they are nowadays. To prove to myself that this wasn’t just some rose-tinted misperception on my part, I cranked up a Z80-based Jonos CP/M machine (1985) in the roof-space. Within 20 seconds from cold, it had loaded Wordstar and I was ready to write. OK, I got it wrong: some things were faster 30 years ago. Sure, I’d now have had all sorts of animations, wizzy graphics, and other comforting features, but it seems a pity that we have used all that extra CPU and memory to increase the scope of what we develop, and the graphical prettiness, but not to speed the processes needed to complete a business procedure. Never mind the weight, the response time’s great! To achieve 200 ms response times on a Z80, or similar, performance considerations influenced everything one did as a developer. If it meant writing an entire application in assembly code, applying every smart algorithm, and shortcut imaginable to get the application to perform to spec, then so be it. As a result, I’m a dyed-in-the-wool performance freak and find it difficult to change my habits. Conversely, many developers now seem to feel quite differently. While all will acknowledge that performance is important, it’s no longer the virtue is once was, and other factors such as user-experience now take precedence. Am I wrong? If not, then perhaps we need a new school of development technique to rival Agile, dedicated once again to producing applications that smoke the rear wheels rather than pootle elegantly to the shops; that forgo skeuomorphism, cute animation, or architectural elegance in favor of the smell of hot rubber. I struggle to name an application I use that is truly notable for its blistering performance, and would dearly love one to do my everyday work – just as long as it doesn’t go faster than my brain.

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• Arçelik A.S. Uses Advanced Analytics to Improve Product Development

  - by Sylvie MacKenzie, PMP

  "Oracle’s Primavera P6 Enterprise Project Portfolio Management’s advanced analytics gives us better insight into the product development process by helping us to identify potential roadblocks.” – Iffet Iyigun Meydanli, Innovation and System Development Manager, R&D Center, Arçelik A.S. Founded in 1955, Arçelik A.S. is now the leading household appliance manufacturer in Turkey, and the third-largest household appliance company in Europe. It operates 14 production facilities in five countries (Turkey, Romania, Russia, China, and South Africa), with international sales and marketing offices in 20 countries. Additionally, the company manages 10 brands (Arçelik, Beko, Grundig, Blomberg, Elektrabregenz, Arctic, Leisure, Flavel, Defy, and Altus). The company has a household presence in more than 100 countries, including China and the United States. Arçelik’s Beko brand is among the top-10 household appliance brands in world, as a market leader for refrigerators, freezers, and washing machines in the United Kingdom. Arçelik implemented Oracle’s Primavera P6 Enterprise Project Portfolio Management for improved management of its design and manufacturing projects. With the solution, Arelik has improved its research and development (R&D) with the ability to evaluate technology risks when planning its projects. Also, it is now more easy to make plans for several locations, monitor all resources, and plan for future projects.  Challenges Improve monitoring of R&D resources?including human resources and critical laboratory equipment?to optimize management of the company’s R&D project portfolio Establish a transparent project platform to enable better product and process planning, gain insight into product performance, and facilitate advanced analytics that support R&D and overall business decisions Identify potential roadblocks for better risk management Solutions Worked with Oracle Partner PRM to implement Oracle’s Primavera P6 Enterprise Project Portfolio Management to manage the entire household-appliance, R&D project portfolio lifecycle, enabling managers and project leaders to better track and monitor resources and deliverables in real time Improved risk analysis and evaluation abilities for R&D projects Supported long-term planning needs Used advanced reporting features to capture data needed for budgeting and other project details, including employee performance evaluations Improved monitoring abilities and insight into the overall performance of products postproduction Enabled flexible, fast, and customized reporting with the P6 dashboard on a centralized platform to meet custom reporting needs for project leaders and support on-time and on-budget deliverables Integrated with other corporate departments, such as accounts payable, to upload project invoice data into the Primavera solution and the company’s e-mail system, so that project leaders will be alerted about milestones and other project related information Partner“Oracle Partner PRM provided us with a quick, reliable, and solution-focused approach to its support,” said Iffet Iyigun Meydanli, innovation and system development manager, R&D Center, Arçelik A.S. “The company’s service covered the entire spectrum of our needs, including implementation, training, configuration, problem solving, and integration.”

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• Professional immigration

  - by etranger

  Hello all, Does anyone here have a practical advice on professional relocation from Russia to Europe? The reasons behind making such a decision are far beyond the subject, perhaps, so I'll stick to the practical part. Having done some of the "common stuff" for finding a job, I am now facing two serious problems: I am a "dual-class" person, with university degree in marketing, and multiple years of self-studied computer competence (hence my writing here). Have professional experience in both areas. I don't currently hold a European work permit. From what I can see, this results in normal HR person throwing out my CV as either being "overqualified" or "too much trouble with making the permit". I do have the skills and character to start my own business, but it requires start-up capital that I don't have, over the last years I had to pay high bills for medical treatment of my family member, who had deceased. Now, I'm almost out of debts. As you can probably guess, English is not a problem, and I'm open to new languages, but first steps of entering the market, or the society, is the problematic part. I live close to Norway, and am trying to get some professional contacts there, but it hasn't got me any practical perspective so far. Any advice is greatly appreciated. EDIT: I am currently making my living off web site development, and occasional consulting services both in IT and marketing. For purely geographic reasons I'm dealing with clients that reside in the same city where I live, pop. 350 000. Being quite local, market requirements for web sites are simple and stable — clients need to control navigation, write articles in a word-like editor, upload illustrations and place ad banners, all with no additional programming. As many web developers do, I'm using my own content management system that fits these expectations. I have also started developing a newer version of this system that has better support for international environments, but I'm too distant from the real market demand in Europe to speak of the right track here. Technically it's based on php/mysql and uses xslt for templating. It allows for quick website deployment, and has architectural neatness, lack of which made me abandon similar opensource solutions (Joomla and the like). Deploying time from rasterized design proofs is normally under 6-8 working hours, don't know how that compares to the world practice. EDIT 2: Can anyone share what Norwegian (Scandinavian) web solutions market currently demands?

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• The Softer Side of Customer Experience

  - by Christina McKeon

  It’s election season in the U.S., and you know what that means. It means I stop by the recycling bin in my garage before entering the house with the contents of my mailbox. A couple of weeks ago, I was doing my usual direct mail purge when I came across a piece from The Container Store®. This piece would have gone straight to the recycling bin, but the title stopped me: Learn what WE STAND FOR! Under full disclaimer, I’m probably a “frequent flier” at The Container Store. One can never be too organized! Now, back to the direct mail piece. I opened it to discover that The Container Store has taken their customer experience beyond “a shopping experience that makes you smile” to giving customers more insight and transparency into how they feel about their employees, the vendors they partner with, and the communities they live in. The direct mail piece included several employees showcasing a skill, hobby or talent with their photo and a personal note that used one word to describe what these employees believe The Container Store stands for. I do not recall the last time I read through an entire piece of direct mail. But this time, I pored over all the comments and photos.  Summer, a salesperson, believes that one word is PASSION. Thomas in distribution center inventory systems chooses the word ACTION. The list goes on to include MATCHLESS, FUN, FAMILY, LOVE, and EMPOWERMENT. The Container Store is running a contest asking you to tell them what nonprofit organization you stand for. Anyone can submit their favorite nonprofit to win cash, products and services from The Container Store. Don’t forget about the softer side of customer experience. With many organizations working feverishly to transform their business into being more customer-centric, it’s easy to get caught up in processes and technology. Focusing on people and social responsibility often falls behind and becomes a lower priority. Keeping people and social responsibility at the forefront is crucial. Your customers will use your processes and technology, but they will see or hear your people and feel their passion. The latter is what they will remember most about your brand. I’m sure there are many other great examples of the softer side of customer experience. Please share your examples in the comments section.

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• career planning advice [closed]

  - by JDB

  Possible Duplicate: Are certifications worth it? I am at the point in my career where people start to veer off into either management-type roles or they focus on solidifying their technical skills to stay in the development game for the long-haul. Here's my story: I've got a degree in economics, an MA in Political Science and an MBA in Finance and Management. In addition, I've done coursework in advanced math and software development (although no degree in math or software). All-in-all, I've got 13 years of post-secondary education under my belt. I, however, currently work as a software developer using C# for desktop, Silverlight, Flex and javascript for web, and objective c for mobile. I've been in software development for the past 3.3 years, and it seems like it comes pretty easy to me. I work in a field called "geospatial information systems," which just involves customization and manipulation of geospatial data. Right now I am looking at one of several certifications. Given this background, which of these certifications has the highest ceiling? CFA PMP various development/technological certifications from Microsoft, etc. Other? My academic and work experience are all heavy on the analytical/development side, esp. so given the MBA and the B.S. in Econ. The political science degree was really a lot of stats. So it seems that I would be good pursuing more of the CFA/analytical role. This is a difficult path, however, because I have no work experience in the financial sector, and the developers in finance are all "quants," which again, I am OK with, but I haven't done much statistical modeling in the past 3.3 years. The PMP would require knowledge of best practices as it pertains explicitly to software development. I also don't enjoy a lot of business travel, a common theme for most PMP jobs I've seen. If certifications is the route, which would you recommend? Anything else? I've thought about going back to try to knock out a B.S. in C.S., but I wasn't sure how long that would take, or what would be involved. Thoughts or recommendations? Thanks in advance! I turn 32 this weekend, which is what has forced me to think about these issues.

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• Segmentation and Targeting: Your Tools for Personalizing the Online Customer Experience

  - by Christie Flanagan

  In order to deliver the kind of personalized and engaging online experiences that customers expect today, look to segmentation and targeting.  Segmentation is the practice of dividing your site visitors into distinct groups based on shared characteristics or behavior – for example, a segment may consist of site visitors who have visited pages related to certain product type, or they may consist of visitors within the same age group or geographic area.  The idea is that those within a segment are more likely to have common needs, problems or interests that can be served by your business. Targeting is the process by which the most relevant content, whether an article promotion or other piece of content, is delivered to your visitors based on their segment membership. Segmentation and targeting are used to drive greater engagement on your web presence by delivering content to your site visitors that is tailored to their interests, behavior or other attributes.  You may have a number of different goals for your segmentation and targeting efforts: Up-sell or cross-sell to your customers Conduct A/B testing on your offers and creative Offer discounts, promotions or other incentives for the time and duration that you specify Make is easier to find relevant information about products and services Create premium content model There are two different approaches you can take toward segmentation and targeting for you online customer experience initiatives. The first is more of a manual process, in which marketers manage the process of determining which segments to create and which content to target to those segments. The benefit of this approach is that it gives marketers a high level of control over the whole process which works well when you have a thorough understanding of your segments and which content is most likely to serve their needs.  Tools for marketer managed segmentation and targeting are often built right in to your WEM platform, as they are with Oracle WebCenter Sites. The downside is that the more segments and content that you have, the more time consuming and complicated in can be to manage manually.The second approach relies on predictive intelligence to automate the segmentation and targeting process.  This allows optimization of the process to occur in real time. This approach helps reduce the burden of manual segmentation and targeting and can result in new insights into segments that you may never have thought of on your own.  It also provides you with the capability to quickly test new offers and promotions on your site.  Predictive segmentation and targeting can be achieved by using Oracle WebCenter Sites and Oracle Real-Time Decisions together. *****Get a taste for how Oracle WebCenter Sites and Oracle Real-Time Decisions combine to deliver powerful capabilities for predictive segmentation and targeting by watching this on demand webcast introducing Oracle WebCenter Sites 11g or by reading IDC’s take on the latest release of Oracle’s web experience management solution.  Be sure to return to the Oracle WebCenter blog on Thursday for a closer look at how to optimize the online customer experience using these two products together.

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• Avoiding the Black Hole of Leads

  - by Charles Knapp

  Sales says, "Marketing doesn’t deliver enough qualified leads. So, we generate 90% of our own leads." Meanwhile, Marketing says, "We generate most of the leads. But, Sales doesn’t contact them quickly enough, while the lead is still interested." According to Sirius Decisions: Up to 90% of leads never make it to closure Sales works on only 11% of the leads supplied by Marketing Only 18% of the leads Sales accepts convert to opportunities Yet, 45% of prospects typically buy a product from someone within 12 months The root cause of these commonplace complaints is a disconnect between the funnels of marketing and sales. Unfortunately, we often see companies with an assortment of poorly integrated marketing tools. It takes too long and too many people to move the data around, scrub it, upload it from one system to another, and get it routed to the right sales teams. As a result, leads fall through the cracks, contextual information is lost, and by the time sales actually contacts a customer it may be too late. Sales automation alone is not enough. Marketing automation (including social) is not enough. Sales and Marketing must work together. It’s time to connect the silos of marketing and sales pipelines and analytics. It’s time for integrated Sales and Marketing automation. Integrated pipelines improve lead quality and timeliness. Marketing systems can track a rich set of contextual information about a prospect–self-disclosed information about interests, content viewed, and so on. This insight can equip the sales rep with rich information to make a face-to-face conversation more relevant and more likely to convert to the next stage in the sales process. Integrated lead to revenue (LTR) management provides end-to-end visibility, enabling the company to measure what is working. Marketing can measure its impact on revenue and other business outcomes, and sales can harness and redirect marketing investments to areas where they most help achieve sales objectives. It’s a win-win play. Marketing delivers more leads that are qualified, cuts cost per lead, and demonstrates a strong Return on Marketing Investment (ROMI). Sales spends more time with warm leads and less time on cold calls, achieves higher close rates, and delivers more revenue. Learn more by attending our Integrated Sales and Marketing session at the upcoming CloudWorld conferences. Or, visit our Sales and Marketing Cloud Service site for videos and other learning resources.

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