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• ArchBeat Link-o-Rama for 2012-06-01

  - by Bob Rhubart

  Complexity of Social Computing - Is it a Consideration for EA's? | Pat Shepherd blogs.oracle.com Pat Shepherd asks, "Does Enterprise Architecture need to consider Social Computing in its scope?" Who should own the Enterprise Architecture? | Michael Glas blogs.oracle.com "Instead of looking at just who owns the architecture," suggests Michael Glas, "think about what the person/role/organization should do." The Application Architecture Domain | Michael Glas blogs.oracle.com Michael Glas asks—and answers: "As an Enterprise Architect, what do I need to consider when looking at/defining/designing the Application Architecture Domain?" CAP Twelve Years Later: How the "Rules" Have Changed | Eric Brewer www.infoq.com The CAP theorem asserts that any net­worked shared-data system can have only two of three desirable properties. How­ever, by explicitly handling partitions, designers can optimize consistency and availability, thereby achieving some trade-off of all three. Oracle DB with OEM in Amazon Cloud | Dr. Frank Munz www.munzandmore.com Dr. Frank Munz shares a video that screencast that explains "how to create an Oracle DB instance in AWS, how to enable OEM...and how to connect to your cloud instance with a local installation of NetBeans." Sample External Login.jsp page for Oracle Access Manager 11g | Brian Eidelman fusionsecurity.blogspot.com A-Team blogger Brian Eidelman expands on a previous post dealing with configuring OAM 11g to use an externally hosted custom login page. Bay Area Coherence Special Interest Group (BACSIG) Meeting June 7 coherence.oracle.com Date: Thursday, June 7, 2012 Time: 5:30pm – 9:00pm PT Where: Oracle Conference Center Room # 103 350 Oracle Parkway Redwood, Shores, CA Presentations: 6:00 p.m. - Coherence 101, The Evolution of Distributed Caching - Noah Arliss (Oracle) 7:00 p.m. - Optimizing Performance for Oracle Coherence and TopLink Grid at OOCL - Matt Rosen, Leo Limqueco (OOCL) 8:00 p.m. - Oracle Coherence Message Bus - Extreme Performance on Oracle Exalogic - Ballav Bihani (Oracle) Thought for the Day "I can't be left unsupervised." — Ron Wood (Born 06/01/1947 Source: Brainy Quote

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• ArchBeat Link-o-Rama Top 20 for June 17-23, 2012

  - by Bob Rhubart

  The most popular item shared via my social networks for the week of June 17-23, 2012. Simple Made Easy | Rich Hickey InfoQ: Current Trends in Enterprise Mobility Cloud Bursting between AWS and Rackspace | High Scalability A Distributed Access Control Architecture for Cloud Computing Congrats to @MNEMONIC01 on his new book: Oracle WebLogic Server 12c: First Look BI Architecture Master Class for Partners - Oracle Architecture Unplugged Guide to integration architecture | Stephanie Mann Oracle Data Integrator 11g - Faster Files | David Allan Recap: EMEA User Group Leaders Meeting Latvia May 2012 Starting a cluster | Mark Nelson SOA, Cloud & Service Technology Symposium 2012 London - Special Oracle Discount Enterprise 2.0 Conference: Building Social Business | Oracle WebCenter Blog FY13 Oracle PartnerNetworkr Kickoff - Tues June 26, 2012 | @oraclepartners Why should you choose Oracle WebLogic 12c instead of JBoss EAP 6? | Ricardo Ferreira Call for Nominations: Oracle Fusion Middleware Innovation Awards 2012 - Win a free pass to #OOW12 Hibernate4 and Coherence | Rene van Wijk Eclipse and Oracle Fusion Development - Free Virtual Event, July 10th Why building SaaS well means giving up your servers | GigaOM Personas - what, why & how | Mascha van Oosterhout Oracle Public Cloud Architecture | Tyler Jewell Thought for the Day "There is only one thing more painful than learning from experience and that is not learning from experience." — Archibald McLeish (May 7, 1892 – April 20, 1982) Source: SoftwareQuotes.com

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• La Customer Satisfaction non basta più!

  - by Silvia Valgoi

  La partita per la conquista della fedeltà dei clienti si gioca sempre meno sul prodotto e sempre più sul servizio. Dal momento che il consumatore di oggi è molto più evoluto e autonomo nelle scelte, il servizio deve andare ben oltre la classica interazione da Customer Service: deve rappresentare una vera e propria esperienza d’acquisto positiva. Questo è il risultato, che poi è una conferma, di Oracle Customer Experience Index, una ricerca che Oracle ha commissionato alla società LoudHouse la quale ha raccolto le opinioni di 1400 consumatori europei, di cui 200 italiani. Addirittura, l'81% di chi fa acquisti sarebbe disposto a pagare di più per una migliore customer experience. Un risultato non banale che la dice lunga su quanto il consumatore oggi sia evoluto e pretenda molto dall’azienda con la quale sta interagendo. Il 70% di coloro che hanno risposto al questionario afferma che se l’esperienza d’acquisto fosse negativa smetterebbe di rivolgersi a una determinata azienda e il 92% di questi comprerebbe da un concorrente. Ecco perchè il Customer Service non è più sufficiente, l’esperienza d’acquisto deve essere a 360° a partire dall’approccio al sito web per acquisire informazioni, all’analisi delle interazioni sui social media, fino alla consistenza delle informazioni e delle risposte che vengono fornite attraverso tutti i canali sia fisici sia virtuali. Per far questo Oracle ha dato vita a un’insieme di soluzioni che ha chiamato proprio Customer Experience Suite e spaziano dalla creazione di siti web evoluti, alla possibilità di fare Intelligence sui Social Media, alla capacità di creare un proficuo dialogo con i clienti in fase di postvendita. Per leggere il comunicato stampa della ricerca clicca qui   Per approfondire i risultati della ricerca CX Index  clicca qui

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• 50 Years After The Jetsons

  - by Jason Fitzpatrick

  The Jetsons, the future-oriented animated cartoon series from the 1960s, turned 50 this week. The Smithsonian takes a look at what the show meant, then and now. At the Smithsonian blog Paleofuture, Matt Novak looks back at the last 50 years and the impact that The Jetsons had. He writes: It’s important to remember that today’s political, social and business leaders were pretty much watching ”The Jetsons” on repeat during their most impressionable years. People are often shocked to learn that “The Jetsons” lasted just one season during its original run in 1962-63 and wasn’t revived until 1985. Essentially every kid in America (and many internationally) saw the series on constant repeat during Saturday morning cartoons throughout the 1960s, ’70s and ’80s. Everyone (including my own mom) seems to ask me, “How could it have been around for only 24 episodes? Did I really just watch those same episodes over and over again?” Yes, yes you did. But it’s just a cartoon, right? So what if today’s political and social elite saw ”The Jetsons” a lot? Thanks in large part to the Jetsons, there’s a sense of betrayal that is pervasive in American culture today about the future that never arrived. We’re all familiar with the rallying cries of the angry retrofuturist: Where’s my jetpack!?! Where’s my flying car!?! Where’s my robot maid?!? “The Jetsons” and everything they represented were seen by so many not as a possible future, but a promise of one. Hit up the link below for the full article–prepare to be surprised at just how few episodes of the show were ever animated and aired. 8 Deadly Commands You Should Never Run on Linux 14 Special Google Searches That Show Instant Answers How To Create a Customized Windows 7 Installation Disc With Integrated Updates

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• Can you say "Architect?"

  - by Bob Rhubart

  Photo by Jennifer Ortiz In his article, It's Time To Occupy IT, AIIM CEO and president John Mancini examines the evolution of "Systems of Engagement," the social technologies that are transforming how customers and employees relate to and interact with companies. Surviving the disruption that transformation entails is a matter of when, rather than if, a given organization embraces the change. But as Mancini points out, that transformation will require a "new breed" of IT professional: "While addressing this kind of challenge requires technical skills, it also requires process and customer acumen more often found in the business than in our IT departments. It requires a new type of information professional, whose expertise includes technical and domain knowledge, but who also has an idea of how the pieces of a process that spans the worlds of Systems of Record and Systems of Engagement should fit together. Gartner estimates that the demand for this new breed of information professional will grow by 50 percent by 2015." Though Mancini makes no reference to the title, the skills he desribes are those of the IT architect. While the specific definition of the role remains fodder for seemingly endless discussion and debate on various social networks and forums, the fact remains that the skills required for success in the evolving world of IT will increasingly involve a deep understanding of how all the pieces fit together.

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• Lessons From OpenId, Cardspace and Facebook Connect

  - by mark.wilcox

  (c) denise carbonell I think Johannes Ernst summarized pretty well what happened in a broad sense in regards to OpenId, Cardspace and Facebook Connect. However, I'm more interested in the lessons we can take away from this. First  - "Apple Lesson" - If user-centric identity is going to happen it's going to require not only technology but also a strong marketing campaign. I'm calling this the "Apple Lesson" because it's very similar to how Apple iPad saw success vs the tablet market. The iPad is not only a very good technology product but it was backed by a very good marketing plan. I know most people do not want to think about marketing here - but the fact is that nobody could really articulate why user-centric identity mattered in a way that the average person cared about. Second - "Facebook Lesson" - Facebook Connect solves a number of interesting problems that is easy for both consumer and service providers. For a consumer it's simple to log-in without any redirects. And while Facebook isn't perfect on privacy - no other major consumer-focused service on the Internet provides as much control about sharing identity information. From a developer perspective it is very easy to implement the SSO and fetch other identity information (if the user has given permission). This could only happen because a major company just decided to make a singular focus to make it happen. Third - "Developers Lesson" -  Facebook Social Graph API is by far the simplest API for accessing identity information which also is another reason why you're seeing such rapid growth in Facebook enabled Websites. By using a combination of URL and Javascript - the power a single HTML page now gives a developer writing Web applications is simply amazing. For example It doesn't get much simpler than this "http://api.facebook.com/mewilcox" for accessing identity. And while I can't yet share too much publicly about the specifics - the social graph API had a profound impact on me in designing our next generation APIs.  Posted via email from Virtual Identity Dialogue

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• Fujitsu Raku-Raku SmartPhone: Japanese Digital Seniors UX Insight from @debralilley

  - by ultan o'broin

  Super blog posting on the super-important subject of digital inclusion by Oracle partner Fujitsu appstech maven and Oracle Applications User Experience FXA-er and ACE Director Debra Lilley (@debralilley). Debra tells us how Fujitsu is enabling digital inclusion for older mobile users in Japan with their  Raku-Raku (??????. ????)smart phone: Fujitsu Raku-Raku - My UX Homework (Raku-Raku means easy or comfortable in Japanese). There are UX mobile, social media, and methodology takeaways there for us in Debra's blog. Fujitsu Raku-Raku Smartphone Demo  I encourage you to read Debra's blog. In it, she makes reference to a tailored social media experience for those digital seniors (???????) as they'd be called in Japan (UK and Ireland uses the term silver surfers). You can find that online experience here. Online Community site for Fujitsu Raku-Raku Smartphone Digital Seniors (English translation via Google Translate) It's an important reminder that UX is global sure, but also that worldwide accessibility and digital inclusion are priorities too for UX. It's vital that we understand such aspects of technology adoption and how the requirements of different categories of technology users can be met. Oracle is committed to providing the best possible user experience for enterprise users of all ages and abilities. That means talking with all sorts of people worldwide and understanding how and why they want to use our technology and what their context of use is. You can read more about Oracle's accessibility program on our corporate website. Proud to say I prompted a few questions in Japan all the way from Ireland. So, UX is not only global but you can drive UX research globally too without ever leaving home. Brilliant job, Debra. Here's to more such joint research creativity and UX collaborations worldwide between us. Wondering where we might go next? And what a fun way to do things too!

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• Siebel Webinar Series for customers and partners

  - by Richard Lefebvre

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 Have you got questions about the Siebel product roadmap?  Or what we are delivering in the areas of Social/Mobile/Big Data/Cloud in a Siebel project context? If yes, then you are welcome to attend the Siebel Webinar Series.  These are monthly webcasts on a variety of topics related to Siebel that are geared towards business users.  The next webinar is November 21st at 8:30 AM PST entitled “Get Social with Siebel”.  You can register here. Once registered, you can also view replays of previous webinars: · Siebel: Solving the Next Generation of Business Challenges · Expand User Experiences with Siebel Open UI · Delight Customers with Siebel Service Applications · Get Mobile with Siebel /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";}

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• so, my Cassandra consultant left me and now I'm thinking about reverting to mysql

  - by sathia

  I run a middle size community and some time ago I started to develop social capabilities such as follow, status update, wall etc. For some reason i thought that Cassandra was the right tool for the job so I looked online for a Cassandra developer and I found a very talented one. Unluckily in the midst of the development the dev left (too much jobs) and so I'm here with a very nice class, a very nice demo, but a lot of fears that I won't be able to handle basic things such as compaction, scaling etc. My biggest fear is to go online with all this coolness and then having a site inaccessible for hours or days. The mysql consultant (very talented too) keeps saying me that I should stick with Mysql which I know rather well and in case something's wrong we can manage. In that case I should take the class made for cassandra and abstract it for Mysql. My question is this: Should I find another dev/consultant and stick with Cassandra because for social things it is definitely the best tool for the job, or should I listen to the Mysql consultant and revert to Mysql? About 15k login each day Average 20 actions per user Avg 6 followers x user (These are current statistics, but of course I'd like to increase them as much as possible.)

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• Another big year for the ADF EMG at OOW12

  - by Chris Muir

  Oracle Open World 2012 has only just started, but in one way it's just finished!  All the ADF EMG's OOW content is over for another year! The unique highlight this year for me was the first ever ADF EMG social night held on Saturday, where I finally had the chance to meet so many ADF community members who I've known over the internet, but never met in person.  What?  You didn't get an invite?  Oh well, better luck next year ;-) Seriously our budget was limited, so in the happy-dictatorship sort of way I had to limit RSVPs to just 40 people.  Hopefully next year we can do something bigger and better for the wider community. Following directly on from the Saturday social night the ADF EMG ran a full day of sessions at the user group Sunday.  I wont go over the content again, but to say thank you very much to all our presenters and helpers, including Gert Poel, Pitier Gillis, Aino Andriessen, Simon Haslam, Ken Mizuta, Lucas Jellema and the FMW roadshow team, Ronald van Luttikhuizen, Guido Schmutz, Luc Bors, Aino Andriessen and Lonneke Dikmans. Also special thanks must go to Doug Cockroft and Bambi Price for their time and effort in organizing the ADF EMG room behind the scenes via the APOUC. To be blunt Doug and Bambi really do deserve serious thanks because they had to wear a lot of Oracle politics behind the scenes to get the rooms organized (oh, and deal with me fretting too! ;-). Finally thanks to all the members and OOW delegates for turning up and supporting the group on the day.  In the end the ADF EMG exists for you, and I hope you found it worthwhile. Onto 2013 (oh, and the rest of OOW12 ;-) 

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• An Interview with JavaOne Rock Star Martijn Verburg

  - by Janice J. Heiss

  An interview with JavaOne Rock Star Martijn Verburg, by yours truly, titled “Challenging the Diabolical Developer: A Conversation with JavaOne Rock Star Martijn Verburg,” is now up on otn/java. Verburg, one of the leading movers and shakers in the Java community, is well known for his ‘diabolical developer” talks at JavaOne where he uncovers some of the worst practices that Java developers are prone to. He mentions a few in the interview: * “A lack of communication: Software development is far more a social activity than a technical one; most projects fail because of communication issues and social dynamics, not because of a bad technical decision. Sadly, many developers never learn this lesson.* No source control: Some developers simply store code in local file systems and e-mail the code in order to integrate their changes; yes, this still happens.* Design-driven design: Some developers are inclined to cram every design pattern from the Gang of Four (GoF) book into their projects. Of course, by that stage, they've actually forgotten why they're building the software in the first place.” He points to a couple of core assumptions and confusions that lead to trouble: “One is that developers think that the JVM is a magic box that will clean up their memory and make their code run fast, as well as make them cups of coffee. The JVM does help in a lot of cases, but bad code can and will still lead to terrible results! The other trend is to try to force Java (the language) to do something it's not very good at, such as rapid Web development. So you get a proliferation of overly complex frameworks, libraries, and techniques trying to get around the fact that Java is a monolithic, statically typed, compiled, OO environment. It's not a Golden Hammer!” Verburg has many insightful things to say about how to keep a Java User Group (JUG) going, about the “Adopt a JSR” program, bugathons, and much more. Check out the article here.

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• Join our webinar: What CFOs Want From IT -- Unlocking Growth with Emerging Technologies

  - by Di Seghposs

  According to the 2012 Gartner-FEI research, big data, analytics, and new mobile, social & cloud computing platforms are increasingly on the CFOs radar screen because of their potential to unlock new growth opportunities. Join Oracle Chair Jeff Henley, & Oracle's Reggie Bradford & Rich Clayton as they explore CFO strategies & best practices for driving real value from IT investments in these areas: Why CFOs should get involved in big data and business analytics projects, and what best practices they can adopt to ensure their success How CFOs are leveraging new mobile and cloud computing platforms to address enterprise demands quickly and cost effectively How CFOs can partner with CMOs to maximize the value of IT investments in social technologies that can help create new growth opportunities CFOs have more responsibility over IT than ever before.  Learn how Oracle unlocks the transformative power of IT to take your business to the next level of performance.   Date:Tuesday, November 27, 2012 Time:8:00 a.m. PST / 11:00 a.m. EST Register now.

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• Master Data Management – A Foundation for Big Data Analysis

  - by Manouj Tahiliani

  While Master Data Management has crossed the proverbial chasm and is on its way to becoming mainstream, businesses are being hammered by a new megatrend called Big Data. Big Data is characterized by massive volumes, its high frequency, the variety of less structured data sources such as email, sensors, smart meters, social networks, and Weblogs, and the need to analyze vast amounts of data to determine value to improve upon management decisions. Businesses that have embraced MDM to get a single, enriched and unified view of Master data by resolving semantic discrepancies and augmenting the explicit master data information from within the enterprise with implicit data from outside the enterprise like social profiles will have a leg up in embracing Big Data solutions. This is especially true for large and medium-sized businesses in industries like Retail, Communications, Financial Services, etc that would find it very challenging to get comprehensive analytical coverage and derive long-term success without resolving the limitations of the heterogeneous topology that leads to disparate, fragmented and incomplete master data. For analytical success from Big Data or in other words ROI from Big Data Investments, businesses need to acquire, organize and analyze the deluge of data to make better decisions. There will need to be a coexistence of structured and unstructured data and to maintain a tight link between the two to extract maximum insights. MDM is the catalyst that helps maintain that tight linkage by providing an understanding about the identity, characteristics of Persons, Companies, Products, Suppliers, etc. associated with the Big Data and thereby help accelerate ROI. In my next post I will discuss about patterns for co-existing Big Data Solutions and MDM. Feel free to provide comments and thoughts on above as well as Integration or Architectural patterns.

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• Naming your website longname.com vs shortcatchy.net vs shortcatchy.info

  - by jskye

  I'm designing a website that will basically be a social network for sharing information. I have the domain $$$$d.net and the same domain $$$$d.info where $$$$ is a word (that runs into the d) pertaining to the purpose of the site . The .com of this domain was already taken, but they've got nothing showing. They only have a not reached google error showing ie. dont seem to be trying to sell it either. I also have the long name of the site $$$$------&&&&&&&&&.com where the words $$$$ and &&&&&&&&& would contribute relevant seo to the site. In fact the word $$$$------ would also if a one letter spelling mistake is recognised at all by google, which i doubt but am unsure about. But as a brandname the $$$$------ word still works relevantly. Which do you think is a better choice to use? The short catchy name with the .info for relevance to information The .net which is more familiar than .info but slightly less relevant maybe. (But i think net as in network still works cos as i said it will be a social networking site). The long, .com domain which has more SEO plus a pun albeit on a spelling mistake. I know its kind of a subjective question and also hard to answer without knowing the name (which I've obfuscated because I'm only in initial design stage) but nevertheless im interested in what some of you guys think.

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• Missed OpenWorld? Fear not. Customer Service Presentations for you!

  - by Tuula Fai

  As a Customer Service professional, you know the most frightening thing is having mission-critical systems go down when you’re trying to support customers. So while others are munching on candy this Halloween, why not spend your time listening to these Oracle OpenWorld sessions?   Oracle Service Vision and Roadmap Oracle RightNow Cross-Channel Contact Center Oracle RightNow Web Customer Service Oracle RightNow Chat Cloud Service & Oracle RightNow Virtual Assistant Cloud Service Oracle RightNow Social Customer Service Oracle RightNow Cloud Service - Upgrades Oracle Service – EBS Field Service Oracle Service – Siebel Service Oracle Service – Siebel Field Service In these presentations, you will learn the latest capabilities available in Oracle’s Service solutions for delivering a great customer experience. Like the ability to … Serve Your Customers Anywhere to maintain one seamless dialogue Turn Your Contact Center into a Profit Center by giving personal offers Use Social to Get Ahead of Service Issues by capturing and responding to posts Offer Help a Click Away on your support site at the point of need Humanize Web Self-Service with a Virtual Assistant that uses natural conversation As journalist Robert Liparulo said, “Knowledge was like candy: you never turned it down, especially if you didn't have to work too hard to get it.” It’s right here. Listen, Learn and Lead.

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• What type of pattern would be used in this case

  - by Admiral Kunkka

  I want to know how to tackle this type of scenario. We are building a person's background, from scratch, and I want to know, conceptually, how to proceed with a secure object pattern in both design and execution... I've been reading on Factory patterns, Model-View-Controller types, Dependency injection, Singleton approaches... and I can't seem to grasp or 'fit' these types of designs decisions into what I'm trying to do.. First and foremost, I started with having a big jack-of-all-trades class, then I read some more, and some tips were to make sure your classes only have a single purpose.. which makes sense and I started breaking down certain things into other classes. Okay, cool. Now I'm looking at dependency injection and kind of didn't really know what's going on. Example/insight of what kind of heirarchy I need to accomplish... class Person needs to access and build from a multitude of different classes. class Culture needs to access a sub-class for culture benefits class Social needs to access class Culture, and other sub-classes class Birth needs to access Social, Culture, and other sub-classes class Childhood/Adolescence/Adulthood need to access everything. Also, depending on different rolls, this class heirarchy needs to create multiple people as well, such as Family, and their backgrounds using some, if not all, of these same classes. Think of it as a people generator, all random, with backgrounds and things that happen to them. Ageing, death of loved ones, military careers, e.t.c. Most of the generation is done randomly, making calls to a mt_rand function to pick from most of the selections inside the classes, guaranteeing the data to be absolutely random. I have most of the bulk-data down, and was looking for some insight from fellow programmers, what do you think?

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• Constituent Experience Counts In Public Sector

  - by Michael Seback

    Businesses and government organizations are operating in an era of the empowered customer where service  and communication channels are challenged every day.  Consumers in the private sector have high expectations from purchasing gifts online, reading reviews on social sites, and expecting the companies they do business with to know and reward them.   In the Public Sector, constituents also expect government organizations to provide consistent and timely service across agencies and touch points.  Examples include requesting critical city services, applying for social assistance or reviewing insurance plans for a health insurance exchange. If an individual does not receive the services they need at the right time and place, it can create a dire situation – involving housing, food or healthcare assistance. Government organizations need to deliver a fast, reliable and personalized experience to constituents. Look at a few recent statistics from a Government focused survey: How do you define good customer service? 70 % improved services, 48% shortest time to provide information, 44% shortest time to resolve complaints What are ways/opportunities to improve customer service? 69% increased collaboration across agencies and 41% increased customer service channels Are you using data collected to make informed decisionsto improve customer service efforts? 39% data collection is limited, not used to improve decision making Source: Re-Imagining Customer Service in Government, 2012 Click here to see the highlights.  Would you like to get started – read Eight Steps to great constituent experiences for government.

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• Hub Forum - Connecting Digital Influencers - Paris 10 & 11 Octobre 2013

  - by Louisa Aggoune

  ORACLE a sponsorisé la 4ème édition du HUB FORUM qui s'est déroulé à l'Espace Pierre Cardin. Les 10,11 oct 2013, plus de 1200 leaders du digital, de la communication, du marketing, de la publicité et de l'innovation se réunissaient pour 2 jours de Conférence lors de la 4ème édition du HUBFORUM Paris, organisé par le HUB Institute.C'est l'évènement qui rassemble les décideurs du monde du digital et leur propose de rencontrer les meilleurs experts en communication du moment mais aussi d’échanger autour des pratiques qui ont fait leurs preuves. Il offre une occasion exceptionnelle de parler du futur du marketing digital, des nouvelles technologies et des médias. Le HUB FORUM en chiffre c'est:- 18 580 mentions- 3 520 vues du live- 80 speakers- 1 200 participants Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";} A cette occasion, Pascal Hary - Directeur du Développement des Ventes eXperience Client & Social Europe, a animé une conférence sur le thème  #Social Trend 2014. Pour découvrir l'album photo: https://www.facebook.com/hubforum

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• Today in the OTN Lounge (Wednesday October 3, 2012)

  - by Bob Rhubart

  Here's a quick rundown of today's activities in the OTN Lounge: OTN Lounge hours today: 8:00 am - 6:00pm 9:00 am - 1:00 pm RAC Attack Learn about Oracle Real Application Clustering (RAC) in this collaborative event. You'll work with experts from the IOUG RAC SIG to get an Oracle Database 11gR2 RAC cluster running inside a virtual machine. For more information: RAC attack at Oracle Open World (Pythian Blog) RAC Attack - Oracle Cluster Database at Home/Events (WikiBooks) 4:30 pm - 8:00 pm Oracle Social Network Developer Challenge Judging The Oracle Social Network Developer Challenge comes to its conclusion with the final judging on entries and the award of the single prize: $500 in Amazon gift cards. Click here for more information. 4:30 pm - 5:30 pm Oracle ADF / Oracle Fusion Middleware Meet-up Join other Oracle ADF and Oracle Fusion Middleware developers and meet the product managers and engineers behind Oracle ADF, ADF Mobile, and ADF Essentials. Did we mention free beer? The OTN Lounge is located in the Howard St. Tent, between 3rd and 4th, directly between Moscone North and Moscone South. Access to the OTN Lounge requires an Oracle OpenWorld or JavaOne conference badge.

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• Creating Engaging Online Experiences is Easy and Intuitive for Marketers with Oracle WebCenter Sites 11g

  - by Christie Flanagan

  Last month, we announced the availability of Oracle WebCenter Sites 11g, the latest release of our web experience management solution. This new release is really geared toward enabling marketers and business users to drive customer acquisition and brand loyalty by simplifying the whole process of creating, managing and optimizing engaging online experiences.  To show you just how this works, we’ve created the video below which takes you through the tasks a typical marketer might execute using Oracle WebCenter Sites to manage their online presence -- everything from page editing to page creation, right on through to optimizing the mobile experience and moderating user-generated comments and reviews is covered here. I hope this video has give you a flavor for just how easy and intuitive it is for marketers and other business users to manage engaging and interactive online experiences using Oracle WebCenter Sites.  To see more about the new release, please check out the recording of our launch webcast. On Demand Webcast - Introducing Oracle WebCenter Sites: Transforming the Online Experience Enabling marketers and business users is a key requirement for creating and managing contextually relevant, social, and interactive online experiences. Oracle WebCenter Sites transforms the online experience into one that is simple and intuitive to manage as a content contributor, encourages interaction between site visitors and their social networks, and provides marketers with automated targeting options for optimizing online engagement. View this webcast now to learn more.

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• Research useful for getting a job?

  - by Twirling Hearth

  I have recently started a BS program in Computer Science, in order to improve my employment prospects. I already possess a Master's in sociology (as part of a PhD program that I left early because I could not possibly sustain interest any longer). As such, I am trying to find my way in the grand world of computers. One option that has been suggested to me in the past is something to do with social networking. I already have a strong social sciences background, and my knowledge of programming is increasing as I go through my studies. I know there are some people in my city (Boston) who are doing research in that area, so it's possible I could get someone to take interest in me. For that matter, because research is something that I'm pretty good at, it's an option I'm considering, career-wise. I just have one question, is it a worthwhile use of my time career-wise? I have no burning intellectual passion for that topic, but I'm perfectly happy to do it, if it means $$$. Your thoughts are welcome.

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• Limiting my heavy thinking to my job [closed]

  - by Robin Castlin

  This might be a weird problem which is only to a half relevant to actual programming, but hopefully there are people here that knows what I'm talking about. Basicly I'm proud of how I can deal with coding problems and fix them in short notice and many other aspects like building new systems and such. I'm fast on finding solutions and I often think about the impact my changes does to existing systems and so on, therefor preventing problem from arising at all and such. I am simply happy with how my mind operates when it comes to programming and I wouldn't want to change it at all. The problem, however is when I'm not programming. I find myself rather limited in social situations. I can't determine if it is through programming, but I sometimes think way to much about the consequences when it comes to being social. I know from own experience that most times you earn by not thinking about consequences, but it's hard for me not to. Often my friends tells me "I think too much" and even though I agree, I can't seem to change this behavior. My brain wants to think, and it likes to overthink simple stuff. Does anyone recognize the bad habit of not leaving advanced thinking at work, and in what way do you deal with it? If this isn't a suitable place to ask this question, I apologize and hope you may point me to the right site.

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• 11/28 Thought Leaders Webinar: Marketing Strategies for Great Customer Experiences

  - by Charles Knapp

  With the growing use of mobile and social, it's tempting to bolt on these new channels to existing processes. However, that piecemeal approach may not lead to satisfying customer experiences or solid returns on investments. Furthermore, the volume of information businesses have access to is growing exponentially. Is this leading to better business insight and customer experiences? Join the Internet Marketing Association, The University of California at Irvine, and Oracle as we discuss marketing strategies that will help your customers have better experiences with your brand. You'll learn effective strategies for harnessing the power of "big data" to know more and understand your customers better, empowering customers and employees to make every interaction easy and rewarding, and adapting the customer experience to connect and engage effectively with each customer. Our speakers are Melissa Boxer, Vice President of Product Strategy, Oracle Cloud and CX Applications, who is a conference keynote speaker on integrated social marketing and loyalty analytics, and Dean Abbott, CEO of Abbott Analytics, who is a thought leader in commercial predictive analytics. This learning opportunity takes place on Wednesday, November 28, 11 am to 12 pm Pacific. Register today to learn from these thought leaders.

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• Oracle College Rehire Program -China by Camilla!!

  - by Nadiya

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 In China,for the R&D campus hire, we launched a Oracle College Hire Program, all the new graduates in R&D team could join it, the purpose is to let them understand Oracle’s culture and value, get them quickly to be familiar and productive on their new work, provide meaningful events and get them engaged.  They’re divided into classes by location, each class would have around 20 people, and each class would have a monitor, who is in charge of the whole class activity, the program has 3 modules, including social activity, Speaker Series and Career Development. The pictures show one class, which is having the social activity session,exciting isnt it?   /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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• Partner Webcast - Oracle WebCenter: Portal Highlights - 31 Oct 2013

  - by Roxana Babiciu

  Oracle WebCenter is the center of engagement for business. In order to succeed in today’s economy, organizations need to engage with information across all channels to ensure customers, partners and employees have access to the right information in the context of the business process in which they are engaged. The latest release of Oracle WebCenter addresses this challenge with updates across its complete portfolio. Nowadays, Portals are multi-channel applications that enable the creation, sharing and distribution of personalized content, as well as access to social networking and self-service capabilities. Web 2.0 and social technologies have already transformed the ways customers, employees, partners, and suppliers communicate and stay informed. The new release of Oracle WebCenter Portal makes it easier and faster for business users to create intuitive portals with integrated application content Streamlining development with an integrated set of tools for web and mobile. Providing out-of-the box templates for common use cases. Expediting the portal creation experience with new development tools empower business users to build and deploy mobile portals and websites with unprecedented speed—without having to wait for IT which leads to a shorter time to market and reduced costs. Join us to discover a Web platform that allows organizations to quickly and easily create intranets, extranets, composite applications, and self-service portals, providing users a more secure and efficient way of consuming information and interacting with applications, processes, and other users – the latest Oracle WebCenter Portal release 11gR1 PS7. Read more here

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