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• Getting up to speed on modern architecture

  - by Matt Thrower

  Hi, I don't have any formal qualifications in computer science, rather I taught myself classic ASP back in the days of the dotcom boom and managed to get myself a job and my career developed from there. I was a confident and, I think, pretty good programmer in ASP 3 but as others have observed one of the problems with classic ASP was that it did a very good job of hiding the nitty-gritty of http so you could become quite competent as a programmer on the basis of relatively poor understanding of the technology you were working with. When I changed on to .NET at first I treated it like classic ASP, developing stand-alone applications as individual websites simply because I didn't know any better at the time. I moved jobs at this point and spent the next several years working on a single site whose architecture relied heavily on custom objects: in other words I gained a lot of experience working with .NET as a middle-tier development tool using a quite old-fashioned approach to OO design along the lines of the classic "car" class example that's so often used to teach OO. Breaking down programs into blocks of functionality and basing your classes and methods around that. Although we worked under an Agile approach to manage the work the whole setup was classic client/server stuff. That suited me and I gradually got to grips with .NET and started using it far more in the manner that it should be, and I began to see the power inherent in the technology and precisely why it was so much better than good old ASP 3. In my latest job I have found myself suddenly dropped in at the deep end with two quite young, skilled and very cutting-edge programmers. They've built a site architecture which is modelling along a lot of stuff which is new to me and which, in truth I'm having a lot of trouble understanding. The application is built on a cloud computing model with multi-tenancy and the architecture is all loosely coupled using a lot of interfaces, factories and the like. They use nHibernate a lot too. Shortly after I joined, both these guys left and I'm now supposedly the senior developer on a system whose technology and architecture I don't really understand and I have no-one to ask questions of. Except you, the internet. Frankly I feel like I've been pitched in at the deep end and I'm sinking. I'm not sure if this is because I lack the educational background to understand this stuff, if I'm simply not mathematically minded enough for modern computing (my maths was never great - my approach to design is often to simply debug until it works, then refactor until it looks neat), or whether I've simply been presented with too much of too radical a nature at once. But the only way to find out which it is is to try and learn it. So can anyone suggest some good places to start? Good books, tutorials or blogs? I've found a lot of internet material simply presupposes a level of understanding that I just don't have. Your advice is much appreciated. Help a middle-aged, stuck in the mud developer get enthusastic again! Please!

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• Which MS technologies would be suited for a data intensive application?

  - by steve.tse

  I'm a junior VB.net developer with little application design knowledge. I've been reading a lot of material online regarding different design patterns, frameworks, and methodologies. It's become a bit confusing for me. Right now I'm trying to decide on what language would be best suited to convert an existing VB6 application (with SQL server backend.) I need to update the UI and add more user functionality and reporting capabilities. Initially I was thinking of using WPF and attempting the MVVM model for this big project. Reports would be generated from SSRS. A peer suggested using ASP.net and I don't have enough experience to determine what would be better. The senior programmers here are stuck on using VB6 and don't have any input on what to use. They are encouraging me to use the latest technologies. This application would be for ~20 users in a central location. Ideally I would stick to a Microsoft .net language. Current interface is similar to a datagrid table where the user would click in to see the detail of each record. They would need to have multiple records open at any given time. I look forward to all the advice I can get. EDIT 2010/04/22 2:47 PM EST What is your audience? Internal clients within an intranet How complex are the interactions you expect to implement? not very... displaying data from SQL server to UI. Allow user updates to said data. Typically just one user modifying a record. Do you require near real-time data updates? no How often do you expect to update the application after the first release? twice/year Do you expect a well-defined set of client platforms? Yes, windows xp environment, potentially upgrading to Win7. Currently in IE.6 moving to IE7 or 8 within a couple of months. Do users need access from anywhere? No, just from their PC.

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• Conversation as User Assistance

  - by ultan o'broin

  Applications User Experience members (Erika Web, Laurie Pattison, and I) attended the User Assistance Europe Conference in Stockholm, Sweden. We were impressed with the thought leadership and practical application of ideas in Anne Gentle's keynote address "Social Web Strategies for Documentation". After the conference, we spoke with Anne to explore the ideas further. Anne Gentle (left) with Applications User Experience Senior Director Laurie Pattison In Anne's book called Conversation and Community: The Social Web for Documentation, she explains how user assistance is undergoing a seismic shift. The direction is away from the old print manuals and online help concept towards a web-based, user community-driven solution using social media tools. User experience professionals now have a vast range of such tools to start and nurture this "conversation": blogs, wikis, forums, social networking sites, microblogging systems, image and video sharing sites, virtual worlds, podcasts, instant messaging, mashups, and so on. That user communities are a rich source of user assistance is not a surprise, but the extent of available assistance is. For example, we know from the Consortium for Service Innovation that there has been an 'explosion' of user-generated content on the web. User-initiated community conversations provide as much as 30 times the number of official help desk solutions for consortium members! The growing reliance on user community solutions is clearly a user experience issue. Anne says that user assistance as conversation "means getting closer to users and helping them perform well. User-centered design has been touted as one of the most important ideas developed in the last 20 years of workplace writing. Now writers can take the idea of user-centered design a step further by starting conversations with users and enabling user assistance in interactions." Some of Anne's favorite examples of this paradigm shift from the world of traditional documentation to community conversation include: Writer Bob Bringhurst's blog about Adobe InDesign and InCopy products and Adobe's community help The Microsoft Development Network Community Center ·The former Sun (now Oracle) OpenDS wiki, NetBeans Ruby and other community approaches to engage diverse audiences using screencasts, wikis, and blogs. Cisco's customer support wiki, EMC's community, as well as Symantec and Intuit's approaches The efforts of Ubuntu, Mozilla, and the FLOSS community generally Adobe Writer Bob Bringhurst's Blog Oracle is not without a user community conversation too. Besides the community discussions and blogs around documentation offerings, we have the My Oracle Support Community forums, Oracle Technology Network (OTN) communities, wiki, blogs, and so on. We have the great work done by our user groups and customer councils. Employees like David Haimes reach out, and enthusiastic non-employee gurus like Chet Justice (OracleNerd), Floyd Teter and Eddie Awad provide great "how-to" information too. But what does this paradigm shift mean for existing technical writers as users turn away from the traditional printable PDF manual deliverables? We asked Anne after the conference. The writer role becomes one of conversation initiator or enabler. The role evolves, along with the process, as the users define their concept of user assistance and terms of engagement with the product instead of having it pre-determined. It is largely a case now of "inventing the job while you're doing it, instead of being hired for it" Anne said. There is less emphasis on formal titles. Anne mentions that her own title "Content Stacker" at OpenStack; others use titles such as "Content Curator" or "Community Lead". However, the role remains one essentially about communications, "but of a new type--interacting with users, moderating, curating content, instead of sitting down to write a manual from start to finish." Clearly then, this role is open to more than professional technical writers. Product managers who write blogs, developers who moderate forums, support professionals who update wikis, rock star programmers with a penchant for YouTube are ideal. Anyone with the product knowledge, empathy for the user, and flair for relationships on the social web can join in. Some even perform these roles already but do not realize it. Anne feels the technical communicator space will move from hiring new community conversation professionals (who are already active in the space through blogging, tweets, wikis, and so on) to retraining some existing writers over time. Our own research reveals that the established proponents of community user assistance even set employee performance objectives for internal content curators about the amount of community content delivered by people outside the organization! To take advantage of the conversations on the web as user assistance, enterprises must first establish where on the spectrum their community lies. "What is the line between community willingness to contribute and the enterprise objectives?" Anne asked. "The relationship with users must be managed and also measured." Anne believes that the process can start with a "just do it" approach. Begin by reaching out to existing user groups, individual bloggers and tweeters, forum posters, early adopter program participants, conference attendees, customer advisory board members, and so on. Use analytical tools to measure the level of conversation about your products and services to show a return on investment (ROI), winning management support. Anne emphasized that success with the community model is dependent on lowering the technical and motivational barriers so that users can readily contribute to the conversation. Simple tools must be provided, and guidelines, if any, must be straightforward but not mandatory. The conversational approach is one where traditional style and branding guides do not necessarily apply. Tools and infrastructure help users to create content easily, to search and find the information online, read it, rate it, translate it, and participate further in the content's evolution. Recognizing contributors by using ratings on forums, giving out Twitter kudos, conference invitations, visits to headquarters, free products, preview releases, and so on, also encourages the adoption of the conversation model. The move to conversation as user assistance is not free, but there is a business ROI. The conversational model means that customer service is enhanced, as user experience moves from a functional to a valued, emotional level. Studies show a positive correlation between loyalty and financial performance (Consortium for Service Innovation, 2010), and as customer experience and loyalty become key differentiators, user experience professionals cannot explore the model's possibilities. The digital universe (measured at 1.2 million petabytes in 2010) is doubling every 12 to 18 months, and 70 percent of that universe consists of user-generated content (IDC, 2010). Conversation as user assistance cannot be ignored but must be embraced. It is a time to manage for abundance, not scarcity. Besides, the conversation approach certainly sounds more interesting, rewarding, and fun than the traditional model! I would like to thank Anne for her time and thoughts, and recommend that all user assistance professionals read her book. You can follow Anne on Twitter at: http://www.twitter.com/annegentle. Oracle's Acrolinx IQ deployment was used to author this article.

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• Agile Awakenings and the Rules of Agile

  - by Robert May

  For those that care, you can read my history of management and technology to understand why I think I’m qualified to talk about this at all.  It’s boring, so feel free to skip it. Awakenings I first started to play around with the idea of “agile” in 2004 or 2005.  I found a book on the Rational Unified Process that I thought was good, and attempted to implement parts of it.  I thought I was agile, but really, it wasn’t.   I still didn’t understand the concept of a team.  I still wanted to tell the team what to do and how to get it done.  I still thought I was smarter than the team. After that job, I started work on another project and began helping that team.  The first few months were really rough.  We were implementing Scrum, which was relatively new to everyone on the team, and, quite frankly, I was doing a poor job of it.  I was trying to micro-manage every aspect of the teams work, and we were all miserable. The moment of change came when the senior architect bailed on the project.  His comment to me was: “This isn’t Agile.  Where are the stand-ups?  Where are the stories?”  He was dead on, and I finally woke up.  I finally realized that I was the problem!  I wasn’t trusting the team.  I wasn’t helping the team.  I was being a manager. Like many (most?), I was claiming to be Agile and use Scrum, but I wasn’t in fact following the rules Scrum.  Since then, I’ve done a lot of studying, hands on practice, coaching of many different teams, and other learning around Scrum, and I have discovered that Scrum has some rules that must be followed for success, even though the process is about continuous improvement. I’ve been practicing Scrum right for about 4 years now and have helped multiple teams implement it successfully, so what you’re about to get is based on experience, rather than just theory. The Rules of Scrum In my experience, what I’ve found is that most companies that claim to be doing Scrum or Agile are actually NOT doing either.  This stems largely because they think that they can “adopt the rules of Agile that fit their organization.”  Sadly, many of them think that this means they can adopt iterations (sprints) and not much else.  Either that, or they think they can do whatever they want, or were doing before, and call it Scrum.  This is simply not true. Here are some rules that must be followed for you to really be doing Scrum.  I’ll go into detail on each one of these posts in future blog posts and update links here.  My intent is that this will help other teams implementing scrum to see more success. Agile does not allow you to do whatever you want A Product Owner is required A ScrumMaster is required The team must function as a Team, and QA must be part of the team Support from upper management is required A prioritized product backlog is required A prioritized sprint backlog is required Release planning is required Complete spring planning is required Showcases are required Velocity must be measured Retrospectives are required Daily stand-ups are required Visibility is absolutely required For now, I think that’s enough, although I reserve the right to add more.  If you’re breaking any of these rules, you’re probably not doing Scrum.  There are exceptions to these rules, but until you have practiced Scrum for a while, you don’t know what those exceptions are. Breaking the Rules Many teams break these rules because they are the ones that expose the most pain.  Scrum is not Advil.  It’s not intended to mask the pain, its intended to cure it.  Let me explain that analogy a bit more.  Recently, my 7 year old son broke his arm, quite severely (see the X-Ray to the right).  That caused him a great deal of pain.  We went first to one doctor, and after viewing the X-Ray, they determined that there was no way that they’d cast the arm at their location.  It was simply too bad of a break for them to deal with.  They did, however, give him some Advil for the pain and put a splint on his arm to stabilize the broken bones.  Within minutes, he was feeling much better.  Had we been stupid, we could have gone home and he’d have been just as happy as ever . . . until the pain medication wore off or one of his siblings touched the splint.  Then, all of that pain would come right back to the top.  Sure, he could make it go away by just taking more Advil and moving the splint out of the way, but that wasn’t going to fix the problem permanently. We ended up in an emergency room with a doctor who could fix his arm.  However, we were warned that the fix was going to be VERY painful, and it was.  Even with heavy sedation (Propofol), my son was in enough pain that he squirmed and wiggled trying to get his arm away from the doctor.  He had to endure this pain in order to have a functional arm. But the setting wasn’t the end.  He had to have several casts, had to have it re-broken once, since the first setting didn’t take and finally was given a clean bill of health. Agile implementation is much like this story.  Agile was developed as a result of people recognizing that the development methodologies that were currently in place simply were ineffective.  However, the fix to the broken development that’s been festering for many years is not painless.  Many people start Agile thinking that things will be wonderful.  They won’t!  Agile is about visibility, and often, it brings great pain to surface.  It causes all of the missed deadlines, the cowboy coders, the coasters, the micro-managers, the lazy, and all of the other problems that are really part of your development process now to become painfully visible to EVERYONE.  Many people don’t like this exposure.  Agile will make the pain better, but not if you remove the cast (the rules above) prematurely and start breaking the rules that expose the most pain.  The healing will take time and is not instant (like Advil).  Figuring out what the true source of pain and fixing it is very valuable to you, your team, and your company.  Remember as you’re doing this that Agile isn’t the source of the pain, it’s really just exposing it.  Find the source. My recommendation is that ALL of these rules are followed for a minimum of six months, and preferably for an entire year, before you decide to break any of these rules.  Get a few good releases under your belt.  Figure out what your velocity is and start firing as a team.  Chances are, after you see agile really in action, you won’t want to break the rules because you’ll see their value. More Reading Jean Tabaka recently published a list of 78 Things I Have Learned in 6 Years of Agile Coaching.  Highly recommended. Technorati Tags: Agile,Scrum,Rules

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• Oracle at Gartner IAM Summit Next Week

  - by Tanu Sood

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} Heading to Gartner Identity and Access Management Summit next week? As you know, one of the premier conferences for identity management specialists and security experts, the Gartner IAM Conference this year is in Las Vegas, Nevada from December 3 – 5. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} As you pack your bags and plan your itinerary, do note that Oracle executives including Amit Jasuja, Senior Vice President, Security and Identity Management and Dave Profozich, Group Vice President along with product management and implementation experts would be in attendance. You are invited to meet with the Oracle team and mingle with our customers. We recommend you bookmark the following times and activities: Breakfast Keynote: Trends in Identity Management Tuesday, December 4, 2012 7:30 a.m. – 8:00 a.m., Octavius 16 Amit Jasuja, SVP, Security and Identity Management, Oracle Ranjan Jain, Enterprise Architect, Cisco Don’t miss the opportunity to hear from Amit Jasuja, SVP, Security and Identity Management as he discusses how mobile and social behavior are changing how organizations function, manage their workforce, and interact with their customers. Learn how these new trends are shaping the innovations in Oracle Identity Management solutions. And get a customer’s take on the new trends and their impact on the organization. Visit the Oracle Booth Mingle with peers, customers, product and implementation experts at the Oracle booth. While there, catch live demonstrations of the very latest best-in-class technologies and learn how Oracle Identity Management solutions are enabling the Social, Mobile and Cloud (SoMoClo) environments. And arm yourself with industry resources from our Virtual Collateral Rack. And don’t forget to enter for a chance to win a JAWBONE JAMBOX Wireless Speaker System while at our booth. So, see you there? Gartner Identity and Access Management Summit December 3 -5, 2012 Caesars Palace 3570 Las Vegas Blvd South Las Vegas, NV 89109

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• Building Great-Looking, Usable Apps: A two-day workshop applying Oracle’s best UX practices in ADF

  - by mvaughan

  By Misha Vaughan, Oracle Applications User ExperienceI have been with Oracle for more than 12 years. It is a company that has granted me extraordinary creative freedom to help deliver compelling experiences for customers.I am beyond proud to talk about one of the experiences we just took for a test drive. Recently, we delivered a first-of-its-kind, three-team collaboration, train-the-trainer event in Reading, U.K., on building great-looking, usable apps based on Oracle Fusion Applications -- using the ADF tool kit. A new kind of workshopKevin Li, Platform Product Director, asked the Oracle Applications User Experience VP, Jeremy Ashley, if the team had anything to help partners and customers build applications that looked like Fusion. He was receiving this request from European partners and customers.Some quick conversations ensued, and the idea for the workshop was born: We would conduct an experiment.  We would work with feedback from the key Platform Technology Solutions (PTS) trainers under Andre Pavanello, Director, Platform Technology Solutions, in Europe, Middle East, and Africa. We would partner with the ADF team lead by Grant Ronald, Director of Product Management, title> and leverage the Applications UX expertise in Ashley’s team.The goal: Create a pilot workshop that in two days would explain to an ADF developer how to leverage the next-generation user experience best-practices developed for Fusion Apps. Why? Customers who need integrations with Oracle Fusion Applications, who are looking for custom applications that need to co-exist with Fusion, or who quite simply want a next-generation design for a custom app, need their solutions to reflect the next-generation research and design.Building an event for an ADF developerThe biggest hurdle was figuring out where to start.  How far into user experience country do you take an ADF developer? How far into ADF do you need to go if you are a UX professional?After some time in the UX kitchen, the workshop recipe looked like this: Mix equal parts: Fusion user experience design principles and functional design patterns The art and science behind UX How to wireframe designs that you can build in Fusion How to translate those designs into an ADF application Ultan O’Broin, Director of Global User Experience, explaining the trouble ticket wireframe design exerciseLynn Munsinger, Senior Group Product Manager, explaining the follow-on trouble ticket ADF coding exercise For spice, add:•    Debra Lilley, Fujitsu and ACE director, showcasing some of the latest ADF design work in the new face of Fusion Applications •    Partner show-and-tell of example apps they have built with FMW and ADF that are dynamic, beautiful, and interactive.Debra Lilley, Oracle ACE Director and Fujitsu Fusion Champion on the new face of Fusion built with ADF and Fusion extensibility with composers as a window into “the possible”?The taste testThis first go-round of the workshop was aimed squarely at ADF developers and partners.  We were privileged to have participation and feedback from:•    Sten Vesterli, Scott/Tiger S. A., Denmark•    John Sim, Fishbowl Solutions, UK•    Josef Huber, Primus Delphi Group, Munich•    Thaddaus Weindl, Primus Delphi, Group , Munich•    Praveen Pillalamarri, EiS Technologies, Bangalore•    Balaji Kamepalli, EiS Technologies, Bangalore•    Plinio Arbizu, Services & Processes Solutions S. A., Mexico•    Yannick Ongena, infoMENTUM, UK•    Jakub Ciszek, infoMENTUM, UK•    Mauro Flores, infoMENTUM, UK•    Matteo Formica, infoMENTUM, UKRichard Bingham, Oracle, Mauro Flores and Matteo Formica, infoMENTUMWhy is this so exciting?  Oracle has invested heavily in the research and development of the Oracle Fusion Applications user experience. This investment has been and continues to be applied across the product lines. Now, we finally get to teach customers and partners how to take advantage of this investment for custom solutions.This event was a pilot to test-drive the content, as well as a train-the-trainer event that our EMEA colleagues will be using with partners who want to build with Fusion Apps design patterns.What did attendees think?"I liked most the science stuff, like eye-tracking, design patterns and best-practice (color, contrast),” Josef Huber said. “It was a very good introduction to UI design, and most developers and project managers are very bad in that.  So this course would be good for all developers and even project managers." Team Anonymous: John Sim, Fishbowl Solutions, Flavius Sana, Oracle, Josef Huber, infoMENTUM, Mireille Duroussaud, Oracle. Winners of the wireframing design exercise.  Sten Vesterli, of Scott/Tiger, said he attended to learn techniques he could use in his own projects. He wants to ensure that his applications better meet the needs of his users, and he said sessions during the workshop on user interface design and wireframing were most useful to him.  “Go to this event to learn the art and science of good user interfaces from people who really know how to do it,” he said.Sten Vesterli, Scott/Tiger, Angelo Santagata, Oracle Plinio Arbizu said the workshop fulfilled his goals, thanks to the recommendations given in how to design user interfaces to facilitate the adoption of applications among the final users. “The workshop combined these recommendations with an exercise that improved the technical comprehension, permitting the usage of JDeveloper to set forth our solutions,” he said. He added: “The first session that I really enjoyed was the five Fusion design principles. It was incredible to discover how these simple principles were included in an inherit manner in Fusion Applications, and I had been using many of them applying only ADF components.  Another topic that I enjoyed a lot was the eight recommendations about the visual design of UIs. The issues that were raised in that lesson are unknown to the developers and of great value to achieve an attractive presentation layer to the end users.  Participate in this workshop, and include these usability features in your projects and in this manner not only to facilitate and improve the user productivity, but also to distinguish you as a professional who takes advantage fully of the functionalities offered by Oracle technology. Praveen Pillalamarri came to the workshop to learn about the difficulties faced in UI and UX development, and how this can be resolved with the help of ADF.  He also appreciated the opportunity to talk with other individuals who came to the workshop. Pillalmarri said, “The way we looked at things in terms of work and projects were sharpened.  UI and UX design knowledge shared by you was quite interesting, especially the minute things which we ignored in the UI or UX design.” Plinio Arbizu, Services & Processes Solutions S. A., Richard Bingham, Oracle, Balaji Kamepalli, & Praveen Pillalamarri, EiS TechnologiesReady to spread the wordIn EMEA, Oracle customers and partners have access to three world-class trainers via Platform Technology Solutions: Mireille Duroussaud, Flavius Sana, and Angelo Santagata. Contact Andre Pavanello if you like to experience this workshop firsthand, or you have customers or partners who would benefit from the training.We are looking to bring the event to the U.S. in spring 2013. If you have interest in this kind of a workshop, leave a comment below. For those who want to follow the action, join the ADF Enterprise Methodology Group run by Oracle’s Chris Muir. Ask questions and continue with the conversation in this forum, or check blogs.oracle.com/usableapps for topics emerging from the workshop.

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• Community Conversation

  - by ultan o'broin

  Applications User Experience members (Erika Webb, Laurie Pattison, and I) attended the User Assistance Europe Conference in Stockholm, Sweden. We were impressed with the thought leadership and practical application of ideas in Anne Gentle's keynote address "Social Web Strategies for Documentation". After the conference, we spoke with Anne to explore the ideas further. Applications User Experience Senior Director Laurie Pattison (left) with Anne Gentle at the User Assistance Europe Conference In Anne's book called Conversation and Community: The Social Web for Documentation, she explains how user assistance is undergoing a seismic shift. The direction is away from the old print manuals and online help concept towards a web-based, user community-driven solution using social media tools. User experience professionals now have a vast range of such tools to start and nurture this "conversation": blogs, wikis, forums, social networking sites, microblogging systems, image and video sharing sites, virtual worlds, podcasts, instant messaging, mashups, and so on. That user communities are a rich source of user assistance is not a surprise, but the extent of available assistance is. For example, we know from the Consortium for Service Innovation that there has been an 'explosion' of user-generated content on the web. User-initiated community conversations provide as much as 30 times the number of official help desk solutions for consortium members! The growing reliance on user community solutions is clearly a user experience issue. Anne says that user assistance as conversation "means getting closer to users and helping them perform well. User-centered design has been touted as one of the most important ideas developed in the last 20 years of workplace writing. Now writers can take the idea of user-centered design a step further by starting conversations with users and enabling user assistance in interactions." Some of Anne's favorite examples of this paradigm shift from the world of traditional documentation to community conversation include: * Writer Bob Bringhurst's blog about Adobe InDesign and InCopy products and Adobe's community help * The Microsoft Development Network Community Center * ·The former Sun (now Oracle) OpenDS wiki, NetBeans Ruby and other community approaches to engage diverse audiences using screencasts, wikis, and blogs. * Cisco's customer support wiki, EMC's community, as well as Symantec and Intuit's approaches * The efforts of Ubuntu, Mozilla, and the FLOSS community generally Adobe Writer Bob Bringhurst's Blog Oracle is not without a user community conversation too. Besides the community discussions and blogs around documentation offerings, we have the My Oracle Support Community forums, Oracle Technology Network (OTN) communities, wiki, blogs, and so on. We have the great work done by our user groups and customer councils. Employees like David Haimes are reaching out, and enthusiastic non-employee gurus like Chet Justice (OracleNerd), Floyd Teter and Eddie Awad provide great "how-to" information too. But what does this paradigm shift mean for existing technical writers as users turn away from the traditional printable PDF manual deliverables? We asked Anne after the conference. The writer role becomes one of conversation initiator or enabler. The role evolves, along with the process, as the users define their concept of user assistance and terms of engagement with the product instead of having it pre-determined. It is largely a case now of "inventing the job while you're doing it, instead of being hired for it" Anne said. There is less emphasis on formal titles. Anne mentions that her own title "Content Stacker" at OpenStack; others use titles such as "Content Curator" or "Community Lead". However, the role remains one essentially about communications, "but of a new type--interacting with users, moderating, curating content, instead of sitting down to write a manual from start to finish." Clearly then, this role is open to more than professional technical writers. Product managers who write blogs, developers who moderate forums, support professionals who update wikis, rock star programmers with a penchant for YouTube are ideal. Anyone with the product knowledge, empathy for the user, and flair for relationships on the social web can join in. Some even perform these roles already but do not realize it. Anne feels the technical communicator space will move from hiring new community conversation professionals (who are already active in the space through blogging, tweets, wikis, and so on) to retraining some existing writers over time. Our own research reveals that the established proponents of community user assistance even set employee performance objectives for internal content curators about the amount of community content delivered by people outside the organization! To take advantage of the conversations on the web as user assistance, enterprises must first establish where on the spectrum their community lies. "What is the line between community willingness to contribute and the enterprise objectives?" Anne asked. "The relationship with users must be managed and also measured." Anne believes that the process can start with a "just do it" approach. Begin by reaching out to existing user groups, individual bloggers and tweeters, forum posters, early adopter program participants, conference attendees, customer advisory board members, and so on. Use analytical tools to measure the level of conversation about your products and services to show a return on investment (ROI), winning management support. Anne emphasized that success with the community model is dependent on lowering the technical and motivational barriers so that users can readily contribute to the conversation. Simple tools must be provided, and guidelines, if any, must be straightforward but not mandatory. The conversational approach is one where traditional style and branding guides do not necessarily apply. Tools and infrastructure help users to create content easily, to search and find the information online, read it, rate it, translate it, and participate further in the content's evolution. Recognizing contributors by using ratings on forums, giving out Twitter kudos, conference invitations, visits to headquarters, free products, preview releases, and so on, also encourages the adoption of the conversation model. The move to conversation as user assistance is not free, but there is a business ROI. The conversational model means that customer service is enhanced, as user experience moves from a functional to a valued, emotional level. Studies show a positive correlation between loyalty and financial performance (Consortium for Service Innovation, 2010), and as customer experience and loyalty become key differentiators, user experience professionals cannot explore the model's possibilities. The digital universe (measured at 1.2 million petabytes in 2010) is doubling every 12 to 18 months, and 70 percent of that universe consists of user-generated content (IDC, 2010). Conversation as user assistance cannot be ignored but must be embraced. It is a time to manage for abundance, not scarcity. Besides, the conversation approach certainly sounds more interesting, rewarding, and fun than the traditional model! I would like to thank Anne for her time and thoughts, and recommend that all user assistance professionals read her book. You can follow Anne on Twitter at: http://www.twitter.com/annegentle. Oracle's Acrolinx IQ deployment was used to author this article.

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• Eine komplette Virtualisierungslandschaft auf dem eigenen Laptop – So geht’s

  - by Manuel Hossfeld

  Eine komplette Virtualisierungslandschaftauf dem eigenen Laptop – So geht’s Wenn man sich mit dem Virtualisierungsprodukt Oracle VM in der aktuellen Version 3.x näher befassen möchte, bietet es sich natürlich an, eine eigene Umgebung zu Lern- und Testzwecken zu installieren. Doch leichter gesagt als getan: Bei näherer Betrachtung der Architektur wird man schnell feststellen, dass mehrere Rechner benötigt werden, um überhaupt alle Komponenten abbilden zu können: Zum einen gilt es, den oder die OVM Server selbst zu installieren. Das ist recht leicht und schnell erledigt, aber da Oracle VM ein „Typ 1 Hypervisor ist“ - also direkt auf dem Rechner („bare metal“) installiert wird – ist der eigenen Arbeits-PC oder Laptop dafür recht ungeeignet. (Eine Dual-Boot Umgebung wäre zwar denkbar, aber recht unpraktisch.) Zum anderen wird auch ein Rechner benötigt, auf dem der OVM Manager installiert wird. Im Gegensatz zum OVM Server erfolgt dessen Installation nicht „bare metal“, sondern auf einem bestehenden Oracle Linux. Aber was tun, wenn man gerade keinen Linux-Server griffbereit hat und auch keine extra Hardware dafür opfern will? Möchte man alle Funktionen von Oracle VM austesten, so sollte man zusätzlich über einen Shared Storag everüfugen. Dieser kann wahlweise über NFS oder über ein SAN (per iSCSI oder FibreChannel) angebunden werden. Zwar braucht man zum Testen nicht zwingend entsprechende „echte“ Storage-Hardware, aber auch die „Simulation“ entsprechender Komponenten erfordert zusätzliche Hardware mit entsprechendem freien Plattenplatz.(Alternativ können auch fertige „Software Storage Appliances“ wie z.B. OpenFiler oder FreeNAS verwendet werden). Angenommen, es stehen tatsächlich keine „echte“ Server- und Storage Hardware zur Verfügung, so benötigt man für die oben genannten drei Punkte  drei bzw. vier Rechner (PCs, Laptops...) - je nachdem ob man einen oder zwei OVM Server starten möchte. Erfreulicherweise geht es aber auch mit deutlich weniger Aufwand: Wie bereits kurz im Blogpost anlässlich des letzten OVM-Releases 3.1.1 beschrieben, ist die aktuelle Version in der Lage, selbst vollständig innerhalb von VirtualBox als Gast zu laufen. Wer bei dieser „doppelten Virtualisierung“ nun an das Prinzip der russischen Matroschka-Puppen denkt, liegt genau richtig. Oracle VM VirtualBox stellt dabei gewissermaßen die äußere Hülle dar – und da es sich bei VirtualBox im Gegensatz zu Oracle VM Server um einen „Typ 2 Hypervisor“ handelt, funktioniert dieser Ansatz auch auf einem „normalen“ Arbeits-PC bzw. Laptop, ohne dessen eigentliche Betriebsystem komplett zu überschreiben. Doch das beste dabei ist: Die Installation der jeweiligen VirtualBox VMs muss man nicht selber durchführen. Der OVM Manager als auch der OVM Server stehen bereits als vorgefertigte „VirtualBox Appliances“ im Oracle Technology Network zum Download zur Verfügung und müssen im Grunde nur noch importiert und konfiguriert werden. Das folgende Schaubild verdeutlicht das Prinzip: Die dunkelgrünen Bereiche stellen jeweils Instanzen der eben erwähnten VirtualBox Appliances für OVM Server und OVM Manager dar. (Hier im Bild sind zwei OVM Server zu sehen, als Minimum würde natürlich auch einer genügen. Dann können aber viele Features wie z.B. OVM HA nicht ausprobieren werden.) Als cleveren Trick zur Einsparung einer weiteren VM für Storage-Zwecke hat Wim Coekaerts (Senior Vice President of Linux and Virtualization Engineering bei Oracle), der „Erbauer“ der VirtualBox Appliances, die OVM Manager Appliance bereits so vorbereitet, dass diese gleichzeitig als NFS-Share (oder ggf. sogar als iSCSI Target) dienen kann. Dies beschreibt er auch kurz auf seinem Blog. Die hellgrünen Ovale stellen die VMs dar, welche dann innerhalb einer der virtualisierten OVM Server laufen können. Aufgrund der Tatsache, dass durch diese „doppelte Virtualisierung“ die Fähigkeit zur Hardware-Virtualisierung verloren geht, können diese „Nutz-VMs“ demzufolge nur paravirtualisiert sein (PVM). Die hier in blau eingezeichneten Netzwerk-Schnittstellen sind virtuelle Interfaces, welche beliebig innerhalb von VirtualBox eingerichtet werden können. Wer die verschiedenen Netzwerk-Rollen innerhalb von Oracle VM im Detail ausprobieren will, kann hier natürlich auch mehr als zwei dieser Interfaces konfigurieren. Die Vorteile dieser Lösung für Test- und Demozwecke liegen auf der Hand: Mit lediglich einem PC bzw. Laptop auf dem VirtualBox installiert ist, können alle oben genannten Komponenten installiert und genutzt werden – genügend RAM vorausgesetzt. Als Minimum darf hier 8GB gelten. Soll auf der „Host-Umgebung“ (also dem PC auf dem VirtualBox läuft) nebenbei noch gearbeiten werden und/oder mehrere „Nutz-VMs“ in dieser simulierten OVM-Server-Umgebung laufen, empfehlen sich natürlich eher 16GB oder mehr. Da die nötigen Schritte zum Installieren und initialen Konfigurieren der Umgebung ausführlich in einem entsprechenden Paper beschrieben sind, möchte ich im Rest dieses Artikels noch einige zusätzliche Tipps und Details erwähnen, welche einem das Leben etwas leichter machen können: Um möglichst entstpannt und mit zusätzlichen „Sicherheitsnetz“ an die Konfiguration der Umgebung herangehen zu können, empfiehlt es sich, ausgiebigen Gebrauch von der in VirtualBox eingebauten Funktionalität der VM Snapshots zu machen. Dies ermöglicht nicht nur ein Zurücksetzen falls einmal etwas schiefgehen sollte, sondern auch ein beliebiges Wiederholen von bereits absolvierten Teilschritten (z.B. um eine andere Idee oder Variante der Umgebung auszuprobieren). Sowohl bei den gerade erwähnten Snapshots als auch bei den VMs selbst sollte man aussagekräftige Namen verwenden. So ist sichergestellt, dass man nicht durcheinander kommt und auch nach ein paar Wochen noch weiß, welche Umgebung man da eigentlich vor sich hat. Dies beinhaltet auch die genaue Versions- und Buildnr. des jeweiligen OVM-Releases. (Siehe dazu auch folgenden Screenshot.) Weitere Informationen und Details zum aktuellen Zustand sowie Zweck der jeweiligen VMs kann in dem oft übersehenen Beschreibungsfeld hinterlegt werden. Es empfiehlt sich, bereits VOR der Installation einen Notizzettel (oder eine Textdatei) mit den geplanten IP-Adressen und Namen für die VMs zu erstellen. (Nicht vergessen: Auch der Server Pool benötigt eine eigene IP.) Dabei sollte man auch nochmal die tatsächlichen Netzwerke der zu verwendenden Virtualbox-Interfaces prüfen und notieren. Achtung: Es gibt im Rahmen der Installation einige Passworte, die vom Nutzer gesetzt werden können – und solche, die zunächst fest eingestellt sind. Zu letzterem gehört das Passwort für den ovs-agent sowie den root-User auf den OVM Servern, welche beide per Default „ovsroot“ lauten. (Alle weiteren Passwort-Informationen sind in dem „Read me first“ Dokument zu finden, welches auf dem Desktop der OVM Manager VM liegt.) Aufpassen muss man ggf. auch in der initialen „Interview-Phase“ welche die VirtualBox VMs durchlaufen, nachdem sie das erste mal gebootet werden. Zu diesem Zeitpunkt ist nämlich auf jeden Fall noch die amerikanische Tastaturbelegung aktiv, so dass man z.B. besser kein „y“ und „z“ in seinem selbst gewählten Passwort verwendet. Aufgrund der Tatsache, dass wie oben erwähnt der OVM Manager auch gleichzeitig den Shared Storage bereitstellt, sollte darauf geachtet werden, dass dessen VM vor den OVM Server VMs gestartet wird. (Andernfalls „findet“ der dem OVM Server Pool zugrundeliegende Cluster sein sog. „Server Pool File System“ nicht.)

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• SQL SERVER – Guest Post – Architecting Data Warehouse – Niraj Bhatt

  - by pinaldave

  Niraj Bhatt works as an Enterprise Architect for a Fortune 500 company and has an innate passion for building / studying software systems. He is a top rated speaker at various technical forums including Tech·Ed, MCT Summit, Developer Summit, and Virtual Tech Days, among others. Having run a successful startup for four years Niraj enjoys working on – IT innovations that can impact an enterprise bottom line, streamlining IT budgets through IT consolidation, architecture and integration of systems, performance tuning, and review of enterprise applications. He has received Microsoft MVP award for ASP.NET, Connected Systems and most recently on Windows Azure. When he is away from his laptop, you will find him taking deep dives in automobiles, pottery, rafting, photography, cooking and financial statements though not necessarily in that order. He is also a manager/speaker at BDOTNET, Asia’s largest .NET user group. Here is the guest post by Niraj Bhatt. As data in your applications grows it’s the database that usually becomes a bottleneck. It’s hard to scale a relational DB and the preferred approach for large scale applications is to create separate databases for writes and reads. These databases are referred as transactional database and reporting database. Though there are tools / techniques which can allow you to create snapshot of your transactional database for reporting purpose, sometimes they don’t quite fit the reporting requirements of an enterprise. These requirements typically are data analytics, effective schema (for an Information worker to self-service herself), historical data, better performance (flat data, no joins) etc. This is where a need for data warehouse or an OLAP system arises. A Key point to remember is a data warehouse is mostly a relational database. It’s built on top of same concepts like Tables, Rows, Columns, Primary keys, Foreign Keys, etc. Before we talk about how data warehouses are typically structured let’s understand key components that can create a data flow between OLTP systems and OLAP systems. There are 3 major areas to it: a) OLTP system should be capable of tracking its changes as all these changes should go back to data warehouse for historical recording. For e.g. if an OLTP transaction moves a customer from silver to gold category, OLTP system needs to ensure that this change is tracked and send to data warehouse for reporting purpose. A report in context could be how many customers divided by geographies moved from sliver to gold category. In data warehouse terminology this process is called Change Data Capture. There are quite a few systems that leverage database triggers to move these changes to corresponding tracking tables. There are also out of box features provided by some databases e.g. SQL Server 2008 offers Change Data Capture and Change Tracking for addressing such requirements. b) After we make the OLTP system capable of tracking its changes we need to provision a batch process that can run periodically and takes these changes from OLTP system and dump them into data warehouse. There are many tools out there that can help you fill this gap – SQL Server Integration Services happens to be one of them. c) So we have an OLTP system that knows how to track its changes, we have jobs that run periodically to move these changes to warehouse. The question though remains is how warehouse will record these changes? This structural change in data warehouse arena is often covered under something called Slowly Changing Dimension (SCD). While we will talk about dimensions in a while, SCD can be applied to pure relational tables too. SCD enables a database structure to capture historical data. This would create multiple records for a given entity in relational database and data warehouses prefer having their own primary key, often known as surrogate key. As I mentioned a data warehouse is just a relational database but industry often attributes a specific schema style to data warehouses. These styles are Star Schema or Snowflake Schema. The motivation behind these styles is to create a flat database structure (as opposed to normalized one), which is easy to understand / use, easy to query and easy to slice / dice. Star schema is a database structure made up of dimensions and facts. Facts are generally the numbers (sales, quantity, etc.) that you want to slice and dice. Fact tables have these numbers and have references (foreign keys) to set of tables that provide context around those facts. E.g. if you have recorded 10,000 USD as sales that number would go in a sales fact table and could have foreign keys attached to it that refers to the sales agent responsible for sale and to time table which contains the dates between which that sale was made. These agent and time tables are called dimensions which provide context to the numbers stored in fact tables. This schema structure of fact being at center surrounded by dimensions is called Star schema. A similar structure with difference of dimension tables being normalized is called a Snowflake schema. This relational structure of facts and dimensions serves as an input for another analysis structure called Cube. Though physically Cube is a special structure supported by commercial databases like SQL Server Analysis Services, logically it’s a multidimensional structure where dimensions define the sides of cube and facts define the content. Facts are often called as Measures inside a cube. Dimensions often tend to form a hierarchy. E.g. Product may be broken into categories and categories in turn to individual items. Category and Items are often referred as Levels and their constituents as Members with their overall structure called as Hierarchy. Measures are rolled up as per dimensional hierarchy. These rolled up measures are called Aggregates. Now this may seem like an overwhelming vocabulary to deal with but don’t worry it will sink in as you start working with Cubes and others. Let’s see few other terms that we would run into while talking about data warehouses. ODS or an Operational Data Store is a frequently misused term. There would be few users in your organization that want to report on most current data and can’t afford to miss a single transaction for their report. Then there is another set of users that typically don’t care how current the data is. Mostly senior level executives who are interesting in trending, mining, forecasting, strategizing, etc. don’t care for that one specific transaction. This is where an ODS can come in handy. ODS can use the same star schema and the OLAP cubes we saw earlier. The only difference is that the data inside an ODS would be short lived, i.e. for few months and ODS would sync with OLTP system every few minutes. Data warehouse can periodically sync with ODS either daily or weekly depending on business drivers. Data marts are another frequently talked about topic in data warehousing. They are subject-specific data warehouse. Data warehouses that try to span over an enterprise are normally too big to scope, build, manage, track, etc. Hence they are often scaled down to something called Data mart that supports a specific segment of business like sales, marketing, or support. Data marts too, are often designed using star schema model discussed earlier. Industry is divided when it comes to use of data marts. Some experts prefer having data marts along with a central data warehouse. Data warehouse here acts as information staging and distribution hub with spokes being data marts connected via data feeds serving summarized data. Others eliminate the need for a centralized data warehouse citing that most users want to report on detailed data. Reference: Pinal Dave (http://blog.SQLAuthority.com) Filed under: Best Practices, Business Intelligence, Data Warehousing, Database, Pinal Dave, PostADay, Readers Contribution, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL, Technology

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• Life Technologies: Making Life Easier to Manage

  - by Michael Snow

  12.00 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} When we’re thinking about customer engagement, we’re acutely aware of all the forces at play competing for our customer’s attention. Solutions that make life easier for our customers draw attention to themselves. We tend to engage more when there is a distinct benefit and we can take a deep breath and accept that there is hope in the world and everything isn’t designed to frustrate us and make our lives miserable. (sigh…) When products are designed to automate processes that were consuming hours of our time with no relief in sight, they deserve to be recognized. One of our recent Oracle Fusion Middleware Innovation Award Winners in the WebCenter category, Life Technologies, has recently posted a video promoting their “award winning” solution. The Oracle Innovation Awards are part of the overall Oracle Excellence awards given to customers for innovation with Oracle products. More info here. Their award nomination included this description: Life Technologies delivered the My Life Service Portal as part of a larger Digital Hub strategy. This Portal is the first of its kind in the biotechnology service providing industry. The Portal provides access to Life Technologies cloud based service monitoring system where all customer deployed instruments can be remotely monitored and proactively repaired. The portal provides alerts from these cloud based monitoring services directly to the customer and to Life Technologies Field Engineers. The Portal provides insight into the instruments and services customers purchased for the purpose of analyzing and anticipating future customer needs and creating targeted sales and service programs. This portal not only provides benefits for Life Technologies internal sales and service teams but provides customers a central place to track all pertinent instrument information including: instrument service history instrument status and previous activities instrument performance analytics planned service visits warranty/contract information discussion forums social networks for lab management and collaboration alerts and notifications on all of the above team scheduling for instrument usage promote optional reagents required to keep instruments performing From their website The Life Technologies Instruments & Services Portal Helps You Save Time and Gain Peace of Mind Introducing the new, award-winning, free online tool that enables easier management of your instrument use and care, faster response to requests for service or service quotes, and instant sharing of key instrument and service information with your colleagues. Now – this unto itself is obviously beneficial for their customers who were previously burdened with having to do all of these tasks separately, manually and inconsistently by nature. Now – all in one place and free to their customers – a portal that ties it all together. They now have built the platform to give their customers yet another reason to do business with them – Their headline on their product page says it all: “Life is now easier to manage - All your instrument use and care in one place – the no-cost, no-hassle Instruments and Services Portal.” Of course – it’s very convenient that the company name includes “Life” and now can also promote to their clients and prospects that doing business with them is easy and their sophisticated lab equipment is easy to manage. In an industry full of PhD’s – “Easy” isn’t usually the first word that comes to mind, but Life Technologies has now tied the word to their brand in a very eloquent way. Between our work lives and family or personal lives, getting any mono-focused minutes of dedicated attention has become such a rare occurrence in our current era of multi-tasking that those moments of focus are highly prized. So – when something is done really well – so well that it becomes captivating and urges sharing impulses – I take notice and dig deeper and most of the time I discover other gems not so hidden below the surface. And then I share with those I know would enjoy and understand. In the spirit of full disclosure, I must admit here that the first person I shared the videos below with was my daughter. She’s in her senior year of high school in the midst of her college search. She’s passionate about her academics and has already decided that she wants to study Neuroscience in college and like her mother will be in for the long haul to a PhD eventually. In a summer science program at Smith College 2 summers ago – she sent the family famous text to me – “I just dissected a sheep’s brain – wicked cool!” – This was followed by an equally memorable text this past summer in a research mentorship in Neuroscience at UConn – “Just sliced up some rat brain. Reminded me of a deli slicer at the supermarket… sorry I forgot to call last night…” So… needless to say – I knew I had an audience that would enjoy and understand these videos below and are now being shared among her science classmates and faculty. And evidently - so does Life Technologies! They’ve done a great job on these making them fun and something that will easily be shared among their customers social networks. They’ve created a neuro-archetypal character, “Ph.Diddy” and know that their world of clients in academics, research, and other institutions would understand and enjoy the “edutainment” value in this series of videos on their YouTube channel that pokes fun at the stereotypes while also promoting their products at the same time. They use their Facebook page for additional engagement with their clients and as another venue to promote these videos. Enjoy this one as well! More to be found here: http://www.youtube.com/lifetechnologies Stay tuned to this Oracle WebCenter blog channel. Tomorrow we'll be taking a look at another winner of the Innovation Awards, LADWP - helping to keep the citizens of Los Angeles engaged with their Water and Power provider.

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• Career development as a Software Developer without becoming a manager.

  - by albertpascual

  I’m a developer, I like to write new exciting code everyday, my perfect day at work is a day that when I wake up, I know that I have to write some code that I haven’t done before or to use a new framework/language/platform that is unknown to me. The best days in the office is when a project is waiting for me to architect or write. In my 15 years in the development field, I had to in order to get a better salary to manage people, not just to lead developers, to actually manage people. Something that I found out when I get into a management position is that I’m not that good at managing people, and not afraid to say it. I do not enjoy that part of the job, the worse one, takes time away from what I really like. Leading developers and managing people are very different things. I do like teaching and leading developers in a project. Yet most people believe, and is true in most companies, the way to get a better salary is to be promoted to a manager position. In order to advance in your career you need to let go of the everyday writing code and become a supervisor or manager. This is the path for developers after they become senior developers. As you get older and your family grows, the only way to hit your salary requirements is to advance your career to become a manager and get that manager salary. That path is the common in most companies, the most intelligent companies out there, have learned that promoting good developers mean getting a crappy manager and losing a good resource. Now scratch everything I said, because as I previously stated, I don’t see myself going to the office everyday and just managing people until is time to go home. I like to spend hours working in some code to accomplish a task, learning new platforms and languages or patterns to existing languages. Being interrupted every 15 minutes by emails or people stopping by my office to resolve their problems, is not something I could enjoy. All the sudden riding my motorcycle to work one cold morning over the Redlands Canyon and listening to .NET Rocks podcast, Michael “Doc” Norton explaining how to take control of your development career without necessary going to the manager’s track. I know, I should not have headphones under my helmet when riding a motorcycle in California. His conversation with Carl Franklin and Richard Campbell was just confirming everything I have ever did with actually more details and assuring that there are other paths. His method was simple yet most of us, already do many of those steps, Mr. Michael “Doc” Norton believe that it pays off on the long run, that finally companies prefer to pay higher salaries to those developers, yet I would actually think that many companies do not see developers that way, this is not true for bigger companies. However I do believe the value of those developers increase and most of the time, changing companies could increase their salary instead of staying in the same one. In short without even trying to get into the shadow of Mr. Norton and without following the steps in the order; you should love to learn new technologies, and then teach them to other geeks. I personally have learn many technologies and I haven’t stop doing that, I am a professor at UCR where I teach ASP.NET and Silverlight. Mr Norton continues that after than, you want to be involve in the development community, user groups, online forums, open source projects. I personally talk to user groups, I’m very active in forums asking and answering questions as well as for those I got awarded the Microsoft MVP for ASP.NET. After you accomplish all those, you should also expose yourself for what you know and what you do not know, learning a new language will make you humble again as well as extremely happy. There is no better feeling that learning a new language or pattern in your daily job. If you love your job everyday and what you do, I really recommend you to follow Michael’s presentation that he kindly share it on the link below. His confirmation is a refreshing, knowing that my future is not behind a desk where the computer screen is on my right hand side instead of in front of me. Where I don’t have to spent the days filling up performance forms for people and the new platforms that I haven’t been using yet are just at my fingertips. Presentation here. http://www.slideshare.net/LeanDog/take-control-of-your-development-career-michael-doc-norton?from=share_email_logout3 Take Control of Your Development Career Welcome! Michael “Doc” Norton @DocOnDev http://docondev.blogspot.com/ [email protected] Recovering Post Technical I love to learn I love to teach I love to work in teams I love to write code I really love to write code What about YOU? Do you love your job? Do you love your Employer? Do you love your Boss? What do you love? What do you really love? Take Control Take Control • Get Noticed • Get Together • Get Your Mojo • Get Naked • Get Schooled Get Noticed Get Noticed Know Your Business Get Noticed Get Noticed Understand Management Get Noticed Get Noticed Do Your Existing Job Get Noticed Get Noticed Make Yourself Expendable Get Together Get Together Join a User Group Get Together Help Run a User Group Get Together Start a User Group Get Your Mojo Get Your Mojo Kata Get Your Mojo Koans Get Your Mojo Breakable Toys Get Your Mojo Open Source Get Naked Get Naked Run with Group A Get Naked Do Something Different Get Naked Own Your Mistakes Get Naked Admit You Don’t Know Get Schooled Get Schooled Choose a Mentor Get Schooled Attend Conferences Get Schooled Teach a New Subject Get Started Read These (Again) Take Control of Your Development Career Thank You! Michael “Doc” Norton @DocOnDev http://docondev.blogspot.com/ [email protected] In a short summary, I recommend any developer to check his blog and more important his presentation, I haven’t been lucky enough to watch him live, I’m looking forward the day I have the opportunity. He is giving us hope in the future of developers, when I see some of my geek friends moving to position that in short years they begin to regret, I get more unsure of my future doing what I love. I would say that now is looking at the spectrum of companies that understand and appreciate developers. There are a few there, hopefully with time code sweat shops will start disappearing and being a developer will feed a family of 4. Cheers Al tweetmeme_url = 'http://weblogs.asp.net/albertpascual/archive/2010/12/07/career-development-as-a-software-developer-without-becoming-a-manager.aspx'; tweetmeme_source = 'alpascual';

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• Beyond Chatting: What ‘Social’ Means for CRM

  - by Natalia Rachelson

  Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} A guest post by Steve Diamond, Senior Director, Outbound Product Management, Oracle In a recent post on this blog, my colleague Steve Boese asked three questions related to the widespread popularity and incredibly rapid growth of Facebook, Pinterest, and LinkedIn. Steve then addressed the many applications for collaborative solutions in the area of Human Capital Management. So, in turning to a conversation about Customer Relationship Management (CRM) and Sales Force Automation (SFA), let me ask you one simple question. How many sales people, particularly at business-to-business companies, consistently meet or beat their quotas in their roles by working alone, with no collaboration among fellow sales people, sales executives, employees in product groups, in service, in Legal, third-party partners, etc.? Hello? Is anybody out there? What’s that cricket noise I hear? That’s correct. Nobody! When it comes to Sales, introverts arguably have a distinct disadvantage. While it’s certainly a truism that “success” in most professional endeavors requires working with people, it’s a mandatory success factor in Sales. This fact became abundantly clear to me one early morning in the late 1990s when I joined the former Hyperion Solutions (now part of Oracle) and attended a Sales Award Ceremony. The Head of Sales at that time gave out dozens of awards – none of them to individuals and all of them to TEAMS of individuals. That’s how it works in Sales. Your colleagues help provide you with product intelligence and competitive intelligence. They help you build the best presentations, pitches, and proposals. They help you develop the most killer RFPs. They align you with the best product people to ensure you’re matching the best products for the opportunity and join you in critical meetings. They help knock the socks of your prospects in “bake off” demo’s. They bring in the best partners to either add complementary products to your opportunity or help you implement a solution. They work with you as a collective team. And so how is all this collaboration STILL typically done today? Through email. And yet we all silently or not so silently grimace about email. It’s relatively siloed. It’s painful to search. It’s difficult to align by topic. And it’s nearly impossible to re-trace meaningful and helpful conversations that occurred among a group or a team at some point in history. This is where social networking for Sales comes into play. It’s about PURPOSEFUL social networking versus chattering. What is purposeful social networking? It’s collaboration that’s built around opportunities, accounts, and contacts. It’s collaboration that delivers valuable context – on the target company, and on key competitors – just to name two examples. It’s collaboration that can scale to provide coaching for larger numbers of sales representatives, both for general purposes, and as we’ve largely discussed here, for specific ‘deals.’ And it’s collaboration that allows a team of people to collectively edit and iterate on a document like an RFP or a soon-to-be killer presentation that is maintained in a central repository, with no time wasted searching for it or worrying about version control. But lest we get carried away, let’s remember that collaboration “happens” among sales people whether there is specialized software to support it or not. The human practice of sales has not changed much in the last 80 to 90 years. Collaboration has been a mainstay during this entire time. But what social networking in general, and Oracle Social Networking in particular delivers, is the opportunity for sales teams to dramatically increase their effectiveness and efficiency – to identify and close more high quality and lucrative opportunities more quickly. For most sales organizations, this is how the game is won. To learn more please visit Oracle Social Network and Oracle Fusion Customer Relationship Management on oracle.com Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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• Pre-rentrée Oracle Open World 2012 : à vos agendas

  - by Eric Bezille

  A maintenant moins d'un mois de l’événement majeur d'Oracle, qui se tient comme chaque année à San Francisco, fin septembre, début octobre, les spéculations vont bon train sur les annonces qui vont y être dévoilées... Et sans lever le voile, je vous engage à prendre connaissance des sujets des "Key Notes" qui seront tenues par Larry Ellison, Mark Hurd, Thomas Kurian (responsable des développements logiciels) et John Fowler (responsable des développements systèmes) afin de vous donner un avant goût. Stratégie et Roadmaps Oracle Bien entendu, au-delà des séances plénières qui vous donnerons  une vision précise de la stratégie, et pour ceux qui seront sur place, je vous engage à ne pas manquer les séances d'approfondissement qui auront lieu dans la semaine, dont voici quelques morceaux choisis : "Accelerate your Business with the Oracle Hardware Advantage" avec John Fowler, le lundi 1er Octobre, 3:15pm-4:15pm "Why Oracle Softwares Runs Best on Oracle Hardware" , avec Bradley Carlile, le responsable des Benchmarks, le lundi 1er Octobre, 12:15pm-13:15pm "Engineered Systems - from Vision to Game-changing Results", avec Robert Shimp, le lundi 1er Octobre 1:45pm-2:45pm "Database and Application Consolidation on SPARC Supercluster", avec Hugo Rivero, responsable dans les équipes d'intégration matériels et logiciels, le lundi 1er Octobre, 4:45pm-5:45pm "Oracle’s SPARC Server Strategy Update", avec Masood Heydari, responsable des développements serveurs SPARC, le mardi 2 Octobre, 10:15am - 11:15am "Oracle Solaris 11 Strategy, Engineering Insights, and Roadmap", avec Markus Flier, responsable des développements Solaris, le mercredi 3 Octobre, 10:15am - 11:15am "Oracle Virtualization Strategy and Roadmap", avec Wim Coekaerts, responsable des développement Oracle VM et Oracle Linux, le lundi 1er Octobre, 12:15pm-1:15pm "Big Data: The Big Story", avec Jean-Pierre Dijcks, responsable du développement produits Big Data, le lundi 1er Octobre, 3:15pm-4:15pm "Scaling with the Cloud: Strategies for Storage in Cloud Deployments", avec Christine Rogers,  Principal Product Manager, et Chris Wood, Senior Product Specialist, Stockage , le lundi 1er Octobre, 10:45am-11:45am Retours d'expériences et témoignages Si Oracle Open World est l'occasion de partager avec les équipes de développement d'Oracle en direct, c'est aussi l'occasion d'échanger avec des clients et experts qui ont mis en oeuvre  nos technologies pour bénéficier de leurs retours d'expériences, comme par exemple : "Oracle Optimized Solution for Siebel CRM at ACCOR", avec les témoignages d'Eric Wyttynck, directeur IT Multichannel & CRM  et Pascal Massenet, VP Loyalty & CRM systems, sur les bénéfices non seulement métiers, mais également projet et IT, le mercredi 3 Octobre, 1:15pm-2:15pm "Tips from AT&T: Oracle E-Business Suite, Oracle Database, and SPARC Enterprise", avec le retour d'expérience des experts Oracle, le mardi 2 Octobre, 11:45am-12:45pm "Creating a Maximum Availability Architecture with SPARC SuperCluster", avec le témoignage de Carte Wright, Database Engineer à CKI, le mercredi 3 Octobre, 11:45am-12:45pm "Multitenancy: Everybody Talks It, Oracle Walks It with Pillar Axiom Storage", avec le témoignage de Stephen Schleiger, Manager Systems Engineering de Navis, le lundi 1er Octobre, 1:45pm-2:45pm "Oracle Exadata for Database Consolidation: Best Practices", avec le retour d'expérience des experts Oracle ayant participé à la mise en oeuvre d'un grand client du monde bancaire, le lundi 1er Octobre, 4:45pm-5:45pm "Oracle Exadata Customer Panel: Packaged Applications with Oracle Exadata", animé par Tim Shetler, VP Product Management, mardi 2 Octobre, 1:15pm-2:15pm "Big Data: Improving Nearline Data Throughput with the StorageTek SL8500 Modular Library System", avec le témoignage du CTO de CSC, Alan Powers, le jeudi 4 Octobre, 12:45pm-1:45pm "Building an IaaS Platform with SPARC, Oracle Solaris 11, and Oracle VM Server for SPARC", avec le témoignage de Syed Qadri, Lead DBA et Michael Arnold, System Architect d'US Cellular, le mardi 2 Octobre, 10:15am-11:15am "Transform Data Center TCO with Oracle Optimized Servers: A Customer Panel", avec les témoignages notamment d'AT&T et Liberty Global, le mardi 2 Octobre, 11:45am-12:45pm "Data Warehouse and Big Data Customers’ View of the Future", avec The Nielsen Company US, Turkcell, GE Retail Finance, Allianz Managed Operations and Services SE, le lundi 1er Octobre, 4:45pm-5:45pm "Extreme Storage Scale and Efficiency: Lessons from a 100,000-Person Organization", le témoignage de l'IT interne d'Oracle sur la transformation et la migration de l'ensemble de notre infrastructure de stockage, mardi 2 Octobre, 1:15pm-2:15pm Echanges avec les groupes d'utilisateurs et les équipes de développement Oracle Si vous avez prévu d'arriver suffisamment tôt, vous pourrez également échanger dès le dimanche avec les groupes d'utilisateurs, ou tous les soirs avec les équipes de développement Oracle sur des sujets comme : "To Exalogic or Not to Exalogic: An Architectural Journey", avec Todd Sheetz - Manager of DBA and Enterprise Architecture, Veolia Environmental Services, le dimanche 30 Septembre, 2:30pm-3:30pm "Oracle Exalytics and Oracle TimesTen for Exalytics Best Practices", avec Mark Rittman, de Rittman Mead Consulting Ltd, le dimanche 30 Septembre, 10:30am-11:30am "Introduction of Oracle Exadata at Telenet: Bringing BI to Warp Speed", avec Rudy Verlinden & Eric Bartholomeus - Managers IT infrastructure à Telenet, le dimanche 30 Septembre, 1:15pm-2:00pm "The Perfect Marriage: Sun ZFS Storage Appliance with Oracle Exadata", avec Melanie Polston, directeur, Data Management, de Novation et Charles Kim, Managing Director de Viscosity, le dimanche 30 Septembre, 9:00am-10am "Oracle’s Big Data Solutions: NoSQL, Connectors, R, and Appliance Technologies", avec Jean-Pierre Dijcks et les équipes de développement Oracle, le lundi 1er Octobre, 6:15pm-7:00pm Testez et évaluez les solutions Et pour finir, vous pouvez même tester les technologies au travers du Oracle DemoGrounds, (1133 Moscone South pour la partie Systèmes Oracle, OS, et Virtualisation) et des "Hands-on-Labs", comme : "Deploying an IaaS Environment with Oracle VM", le mardi 2 Octobre, 10:15am-11:15am "Virtualize and Deploy Oracle Applications in Minutes with Oracle VM: Hands-on Lab", le mardi 2 Octobre, 11:45am-12:45pm (il est fortement conseillé d'avoir suivi le "Hands-on-Labs" précédent avant d'effectuer ce Lab. "x86 Enterprise Cloud Infrastructure with Oracle VM 3.x and Sun ZFS Storage Appliance", le mercredi 3 Octobre, 5:00pm-6:00pm "StorageTek Tape Analytics: Managing Tape Has Never Been So Simple", le mercredi 3 Octobre, 1:15pm-2:15pm "Oracle’s Pillar Axiom 600 Storage System: Power and Ease", le lundi 1er Octobre, 12:15pm-1:15pm "Enterprise Cloud Infrastructure for SPARC with Oracle Enterprise Manager Ops Center 12c", le lundi 1er Octobre, 1:45pm-2:45pm "Managing Storage in the Cloud", le mardi 2 Octobre, 5:00pm-6:00pm "Learn How to Write MapReduce on Oracle’s Big Data Platform", le lundi 1er Octobre, 12:15pm-1:15pm "Oracle Big Data Analytics and R", le mardi 2 Octobre, 1:15pm-2:15pm "Reduce Risk with Oracle Solaris Access Control to Restrain Users and Isolate Applications", le lundi 1er Octobre, 10:45am-11:45am "Managing Your Data with Built-In Oracle Solaris ZFS Data Services in Release 11", le lundi 1er Octobre, 4:45pm-5:45pm "Virtualizing Your Oracle Solaris 11 Environment", le mardi 2 Octobre, 1:15pm-2:15pm "Large-Scale Installation and Deployment of Oracle Solaris 11", le mercredi 3 Octobre, 3:30pm-4:30pm En conclusion, une semaine très riche en perspective, et qui vous permettra de balayer l'ensemble des sujets au coeur de vos préoccupations, de la stratégie à l'implémentation... Cette semaine doit se préparer, pour tailler votre agenda sur mesure, à travers les plus de 2000 sessions dont je ne vous ai fait qu'un extrait, et dont vous pouvez retrouver l'ensemble en ligne.

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• GoldenGate 12c Trail Encryption and Credentials with Oracle Wallet

  - by hamsun

  I have been asked more than once whether the Oracle Wallet supports GoldenGate trail encryption. Although GoldenGate has supported encryption with the ENCKEYS file for years, Oracle GoldenGate 12c now also supports encryption using the Oracle Wallet. This helps improve security and makes it easier to administer. Two types of wallets can be configured in Oracle GoldenGate 12c: The wallet that holds the master keys, used with trail or TCP/IP encryption and decryption, stored in the new 12c dirwlt/cwallet.sso file.   The wallet that holds the Oracle Database user IDs and passwords stored in the ‘credential store’ stored in the new 12c dircrd/cwallet.sso file.   A wallet can be created using a ‘create wallet’  command.  Adding a master key to an existing wallet is easy using ‘open wallet’ and ‘add masterkey’ commands.   GGSCI (EDLVC3R27P0) 42> open wallet Opened wallet at location 'dirwlt'. GGSCI (EDLVC3R27P0) 43> add masterkey Master key 'OGG_DEFAULT_MASTERKEY' added to wallet at location 'dirwlt'.   Existing GUI Wallet utilities that come with other products such as the Oracle Database “Oracle Wallet Manager” do not work on this version of the wallet. The default Oracle Wallet can be changed.   GGSCI (EDLVC3R27P0) 44> sh ls -ltr ./dirwlt/* -rw-r----- 1 oracle oinstall 685 May 30 05:24 ./dirwlt/cwallet.sso GGSCI (EDLVC3R27P0) 45> info masterkey Masterkey Name:                 OGG_DEFAULT_MASTERKEY Creation Date:                  Fri May 30 05:24:04 2014 Version:        Creation Date:                  Status: 1               Fri May 30 05:24:04 2014        Current   The second wallet file is used for the credential used to connect to a database, without exposing the user id or password. Once it is configured, this file can be copied so that credentials are available to connect to the source or target database.   GGSCI (EDLVC3R27P0) 48> sh cp ./dircrd/cwallet.sso $GG_EURO_HOME/dircrd GGSCI (EDLVC3R27P0) 49> sh ls -ltr ./dircrd/* -rw-r----- 1 oracle oinstall 709 May 28 05:39 ./dircrd/cwallet.sso   The encryption wallet file can also be copied to the target machine so the replicat has access to the master key to decrypt records that are encrypted in the trail. Similar to the old ENCKEYS file, the master keys wallet created on the source host must either be stored in a centrally available disk or copied to all GoldenGate target hosts. The wallet is in a platform-independent format, although it is not certified for the iSeries, z/OS, and NonStop platforms.   GGSCI (EDLVC3R27P0) 50> sh cp ./dirwlt/cwallet.sso $GG_EURO_HOME/dirwlt   The new 12c UserIdAlias parameter is used to locate the credential in the wallet so the source user id and password does not need to be stored as a parameter as long as it is in the wallet.   GGSCI (EDLVC3R27P0) 52> view param extwest extract extwest exttrail ./dirdat/ew useridalias gguamer table west.*; The EncryptTrail parameter is used to encrypt the trail using the Advanced Encryption Standard and can be used with a primary extract or pump extract. GGSCI (EDLVC3R27P0) 54> view param pwest extract pwest encrypttrail AES256 rmthost easthost, mgrport 15001 rmttrail ./dirdat/pe passthru table west.*;   Once the extracts are running, records can be encrypted using the wallet.   GGSCI (EDLVC3R27P0) 60> info extract *west EXTRACT    EXTWEST   Last Started 2014-05-30 05:26   Status RUNNING Checkpoint Lag       00:00:17 (updated 00:00:01 ago) Process ID           24982 Log Read Checkpoint  Oracle Integrated Redo Logs                      2014-05-30 05:25:53                      SCN 0.0 (0) EXTRACT    PWEST     Last Started 2014-05-30 05:26   Status RUNNING Checkpoint Lag       24:02:32 (updated 00:00:05 ago) Process ID           24983 Log Read Checkpoint  File ./dirdat/ew000004                      2014-05-29 05:23:34.748949  RBA 1483   The ‘info masterkey’ command is used to confirm the wallet contains the key after copying it to the target machine. The key is needed to decrypt the data in the trail before the replicat applies the changes to the target database.   GGSCI (EDLVC3R27P0) 41> open wallet Opened wallet at location 'dirwlt'. GGSCI (EDLVC3R27P0) 42> info masterkey Masterkey Name:                 OGG_DEFAULT_MASTERKEY Creation Date:                  Fri May 30 05:24:04 2014 Version:        Creation Date:                  Status: 1               Fri May 30 05:24:04 2014        Current   Once the replicat is running, records can be decrypted using the wallet.   GGSCI (EDLVC3R27P0) 44> info reast REPLICAT   REAST     Last Started 2014-05-30 05:28   Status RUNNING INTEGRATED Checkpoint Lag       00:00:00 (updated 00:00:02 ago) Process ID           25057 Log Read Checkpoint  File ./dirdat/pe000004                      2014-05-30 05:28:16.000000  RBA 1546   There is no need for the DecryptTrail parameter when using the Oracle Wallet, unlike when using the ENCKEYS file.   GGSCI (EDLVC3R27P0) 45> view params reast replicat reast assumetargetdefs discardfile ./dirrpt/reast.dsc, purge useridalias ggueuro map west.*, target east.*;   Once a record is inserted into the source table and committed, the encryption can be verified using logdump and then querying the target table.   AMER_SQL>insert into west.branch values (50, 80071); 1 row created.   AMER_SQL>commit; Commit complete.   The following encrypted record can be found using logdump. Logdump 40 >n 2014/05/30 05:28:30.001.154 Insert               Len    28 RBA 1546 Name: WEST.BRANCH After  Image:                                             Partition 4   G  s    0a3e 1ba3 d924 5c02 eade db3f 61a9 164d 8b53 4331 | .>...$\....?a..M.SC1   554f e65a 5185 0257                               | UO.ZQ..W  Bad compressed block, found length of  7075 (x1ba3), RBA 1546   GGS tokens: TokenID x52 'R' ORAROWID         Info x00  Length   20  4141 4157 7649 4141 4741 4141 4144 7541 4170 0001 | AAAWvIAAGAAAADuAAp..  TokenID x4c 'L' LOGCSN           Info x00  Length    7  3231 3632 3934 33                                 | 2162943  TokenID x36 '6' TRANID           Info x00  Length   10  3130 2e31 372e 3135 3031                          | 10.17.1501  The replicat automatically decrypted this record from the trail and then inserted the row to the target table using the wallet. This select verifies the row was inserted into the target database and the data is not encrypted. EURO_SQL>select * from branch where branch_number=50; BRANCH_NUMBER                  BRANCH_ZIP -------------                                   ----------    50                                              80071   Book a seat in an upcoming Oracle GoldenGate 12c: Fundamentals for Oracle course now to learn more about GoldenGate 12c new features including how to use GoldenGate with the Oracle wallet, credentials, integrated extracts, integrated replicats, the Oracle Universal Installer, and other new features. Looking for another course? View all Oracle GoldenGate training.   Randy Richeson joined Oracle University as a Senior Principal Instructor in March 2005. He is an Oracle Certified Professional (10g-12c) and a GoldenGate Certified Implementation Specialist (10-11g). He has taught GoldenGate since 2010 and also has experience teaching other technical curriculums including GoldenGate Monitor, Veridata, JD Edwards, PeopleSoft, and the Oracle Application Server.

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• Network Restructure Method for Double-NAT network

  - by Adrian

  Due to a series of poor network design decisions (mostly) made many years ago in order to save a few bucks here and there, I have a network that is decidedly sub-optimally architected. I'm looking for suggestions to improve this less-than-pleasant situation. We're a non-profit with a Linux-based IT department and a limited budget. (Note: None of the Windows equipment we have runs does anything that talks to the Internet nor do we have any Windows admins on staff.) Key points: We have a main office and about 12 remote sites that essentially double NAT their subnets with physically-segregated switches. (No VLANing and limited ability to do so with current switches) These locations have a "DMZ" subnet that are NAT'd on an identically assigned 10.0.0/24 subnet at each site. These subnets cannot talk to DMZs at any other location because we don't route them anywhere except between server and adjacent "firewall". Some of these locations have multiple ISP connections (T1, Cable, and/or DSLs) that we manually route using IP Tools in Linux. These firewalls all run on the (10.0.0/24) network and are mostly "pro-sumer" grade firewalls (Linksys, Netgear, etc.) or ISP-provided DSL modems. Connecting these firewalls (via simple unmanaged switches) is one or more servers that must be publically-accessible. Connected to the main office's 10.0.0/24 subnet are servers for email, tele-commuter VPN, remote office VPN server, primary router to the internal 192.168/24 subnets. These have to be access from specific ISP connections based on traffic type and connection source. All our routing is done manually or with OpenVPN route statements Inter-office traffic goes through the OpenVPN service in the main 'Router' server which has it's own NAT'ing involved. Remote sites only have one server installed at each site and cannot afford multiple servers due to budget constraints. These servers are all LTSP servers several 5-20 terminals. The 192.168.2/24 and 192.168.3/24 subnets are mostly but NOT entirely on Cisco 2960 switches that can do VLAN. The remainder are DLink DGS-1248 switches that I am not sure I trust well enough to use with VLANs. There is also some remaining internal concern about VLANs since only the senior networking staff person understands how it works. All regular internet traffic goes through the CentOS 5 router server which in turns NATs the 192.168/24 subnets to the 10.0.0.0/24 subnets according to the manually-configured routing rules that we use to point outbound traffic to the proper internet connection based on '-host' routing statements. I want to simplify this and ready All Of The Things for ESXi virtualization, including these public-facing services. Is there a no- or low-cost solution that would get rid of the Double-NAT and restore a little sanity to this mess so that my future replacement doesn't hunt me down? Basic Diagram for the main office: These are my goals: Public-facing Servers with interfaces on that middle 10.0.0/24 network to be moved in to 192.168.2/24 subnet on ESXi servers. Get rid of the double NAT and get our entire network on one single subnet. My understanding is that this is something we'll need to do under IPv6 anyway, but I think this mess is standing in the way.

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• Windows Azure Virtual Machine Readiness and Capacity Assessment for SQL Server

  - by SQLOS Team

  Windows Azure Virtual Machine Readiness and Capacity Assessment for Windows Server Machine Running SQL Server With the release of MAP Toolkit 8.0 Beta, we have added a new scenario to assess your Windows Azure Virtual Machine Readiness. The MAP 8.0 Beta performs a comprehensive assessment of Windows Servers running SQL Server to determine you level of readiness to migrate an on-premise physical or virtual machine to Windows Azure Virtual Machines. The MAP Toolkit then offers suggested changes to prepare the machines for migration, such as upgrading the operating system or SQL Server. MAP Toolkit 8.0 Beta is available for download here Your participation and feedback is very important to make the MAP Toolkit work better for you. We encourage you to participate in the beta program and provide your feedback at [email protected] or through one of our surveys. Now, let’s walk through the MAP Toolkit task for completing the Windows Azure Virtual Machine assessment and capacity planning. The tasks include the following: Perform an inventory View the Windows Azure VM Readiness results and report Collect performance data for determine VM sizing View the Windows Azure Capacity results and report Perform an inventory: 1. To perform an inventory against a single machine or across a complete environment, choose Perform an Inventory to launch the Inventory and Assessment Wizard as shown below: 2. After the Inventory and Assessment Wizard launches, select either the Windows computers or SQL Server scenario to inventory Windows machines. HINT: If you don’t care about completely inventorying a machine, just select the SQL Server scenario. Click Next to Continue. 3. On the Discovery Methods page, select how you want to discover computers and then click Next to continue. Description of Discovery Methods: Use Active Directory Domain Services -- This method allows you to query a domain controller via the Lightweight Directory Access Protocol (LDAP) and select computers in all or specific domains, containers, or OUs. Use this method if all computers and devices are in AD DS. Windows networking protocols --  This method uses the WIN32 LAN Manager application programming interfaces to query the Computer Browser service for computers in workgroups and Windows NT 4.0–based domains. If the computers on the network are not joined to an Active Directory domain, use only the Windows networking protocols option to find computers. System Center Configuration Manager (SCCM) -- This method enables you to inventory computers managed by System Center Configuration Manager (SCCM). You need to provide credentials to the System Center Configuration Manager server in order to inventory the managed computers. When you select this option, the MAP Toolkit will query SCCM for a list of computers and then MAP will connect to these computers. Scan an IP address range -- This method allows you to specify the starting address and ending address of an IP address range. The wizard will then scan all IP addresses in the range and inventory only those computers. Note: This option can perform poorly, if many IP addresses aren’t being used within the range. Manually enter computer names and credentials -- Use this method if you want to inventory a small number of specific computers. Import computer names from a files -- Using this method, you can create a text file with a list of computer names that will be inventoried. 4. On the All Computers Credentials page, enter the accounts that have administrator rights to connect to the discovered machines. This does not need to a domain account, but needs to be a local administrator. I have entered my domain account that is an administrator on my local machine. Click Next after one or more accounts have been added. NOTE: The MAP Toolkit primarily uses Windows Management Instrumentation (WMI) to collect hardware, device, and software information from the remote computers. In order for the MAP Toolkit to successfully connect and inventory computers in your environment, you have to configure your machines to inventory through WMI and also allow your firewall to enable remote access through WMI. The MAP Toolkit also requires remote registry access for certain assessments. In addition to enabling WMI, you need accounts with administrative privileges to access desktops and servers in your environment. 5. On the Credentials Order page, select the order in which want the MAP Toolkit to connect to the machine and SQL Server. Generally just accept the defaults and click Next. 6. On the Enter Computers Manually page, click Create to pull up at dialog to enter one or more computer names. 7. On the Summary page confirm your settings and then click Finish. After clicking Finish the inventory process will start, as shown below: Windows Azure Readiness results and report After the inventory progress has completed, you can review the results under the Database scenario. On the tile, you will see the number of Windows Server machine with SQL Server that were analyzed, the number of machines that are ready to move without changes and the number of machines that require further changes. If you click this Azure VM Readiness tile, you will see additional details and can generate the Windows Azure VM Readiness Report. After the report is generated, select View | Saved Reports and Proposals to view the location of the report. Open up WindowsAzureVMReadiness* report in Excel. On the Windows tab, you can see the results of the assessment. This report has a column for the Operating System and SQL Server assessment and provides a recommendation on how to resolve, if there a component is not supported. Collect Performance Data Launch the Performance Wizard to collect performance information for the Windows Server machines that you would like the MAP Toolkit to suggest a Windows Azure VM size for. Windows Azure Capacity results and report After the performance metrics are collected, the Azure VM Capacity title will display the number of Virtual Machine sizes that are suggested for the Windows Server and Linux machines that were analyzed. You can then click on the Azure VM Capacity tile to see the capacity details and generate the Windows Azure VM Capacity Report. Within this report, you can view the performance data that was collected and the Virtual Machine sizes.   MAP Toolkit 8.0 Beta is available for download here Your participation and feedback is very important to make the MAP Toolkit work better for you. We encourage you to participate in the beta program and provide your feedback at [email protected] or through one of our surveys. Useful References: Windows Azure Homepage How to guides for Windows Azure Virtual Machines Provisioning a SQL Server Virtual Machine on Windows Azure Windows Azure Pricing     Peter Saddow Senior Program Manager – MAP Toolkit Team

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• What Makes a Good Design Critic? CHI 2010 Panel Review

  - by jatin.thaker

  Author: Daniel Schwartz, Senior Interaction Designer, Oracle Applications User Experience Oracle Applications UX Chief Evangelist Patanjali Venkatacharya organized and moderated an innovative and stimulating panel discussion titled "What Makes a Good Design Critic? Food Design vs. Product Design Criticism" at CHI 2010, the annual ACM Conference on Human Factors in Computing Systems. The panelists included Janice Rohn, VP of User Experience at Experian; Tami Hardeman, a food stylist; Ed Seiber, a restaurant architect and designer; John Kessler, a food critic and writer at the Atlanta Journal-Constitution; and Larry Powers, Chef de Cuisine at Shaun's restaurant in Atlanta, Georgia. Building off the momentum of his highly acclaimed panel at CHI 2009 on what interaction design can learn from food design (for which I was on the other side as a panelist), Venkatacharya brought together new people with different roles in the restaurant and software interaction design fields. The session was also quite delicious -- but more on that later. Criticism, as it applies to food and product or interaction design, was the tasty topic for this forum and showed that strong parallels exist between food and interaction design criticism. Figure 1. The panelists in discussion: (left to right) Janice Rohn, Ed Seiber, Tami Hardeman, and John Kessler. The panelists had great insights to share from their respective fields, and they enthusiastically discussed as if they were at a casual collegial dinner. John Kessler stated that he prefers to have one professional critic's opinion in general than a large sampling of customers, however, "Web sites like Yelp get users excited by the collective approach. People are attracted to things desired by so many." Janice Rohn added that this collective desire was especially true for users of consumer products. Ed Seiber remarked that while people looked to the popular view for their target tastes and product choices, "professional critics like John [Kessler] still hold a big weight on public opinion." Chef Powers indicated that chefs take in feedback from all sources, adding, "word of mouth is very powerful. We also look heavily at the sales of the dishes to see what's moving; what's selling and thus successful." Hearing this discussion validates our design work at Oracle in that we listen to our users (our diners) and industry feedback (our critics) to ensure an optimal user experience of our products. Rohn considers that restaurateur Danny Meyer's book, Setting the Table: The Transforming Power of Hospitality in Business, which is about creating successful restaurant experiences, has many applicable parallels to user experience design. Meyer actually argues that the customer is not always right, but that "they must always feel heard." Seiber agreed, but noted "customers are not designers," and while designers need to listen to customer feedback, it is the designer's job to synthesize it. Seiber feels it's the critic's job to point out when something is missing or not well-prioritized. In interaction design, our challenges are quite similar, if not parallel. Software tasks are like puzzles that are in search of a solution on how to be best completed. As a food stylist, Tami Hardeman has the demanding and challenging task of presenting food to be as delectable as can be. To present food in its best light requires a lot of creativity and insight into consumer tastes. It's no doubt then that this former fashion stylist came up with the ultimate catch phrase to capture the emotion that clients want to draw from their users: "craveability." The phrase was a hit with the audience and panelists alike. Sometime later in the discussion, Seiber remarked, "designers strive to apply craveability to products, and I do so for restaurants in my case." Craveabilty is also very applicable to interaction design. Creating straightforward and smooth workflows for users of Oracle Applications is a primary goal for my colleagues. We want our users to really enjoy working with our products where it makes them more efficient and better at their jobs. That's our "craveability." Patanjali Venkatacharya asked the panel, "if a design's "craveability" appeals to some cultures but not to others, then what is the impact to the food or product design process?" Rohn stated that "taste is part nature and part nurture" and that the design must take the full context of a product's usage into consideration. Kessler added, "good design is about understanding the context" that the experience necessitates. Seiber remarked how important seat comfort is for diners and how the quality of seating will add so much to the complete dining experience. Sometimes if these non-food factors are not well executed, they can also take away from an otherwise pleasant dining experience. Kessler recounted a time when he was dining at a restaurant that actually had very good food, but the photographs hanging on all the walls did not fit in with the overall décor and created a negative overall dining experience. While the tastiness of the food is critical to a restaurant's success, it is a captivating complete user experience, as in interaction design, which will keep customers coming back and ultimately making the restaurant a hit. Figure 2. Patanjali Venkatacharya enjoyed the Sardinian flatbread salad. As a surprise Chef Powers brought out a signature dish from Shaun's restaurant for all the panelists to sample and critique. The Sardinian flatbread dish showcased Atlanta's taste for fresh and local produce and cheese at its finest as a salad served on a crispy flavorful flat bread. Hardeman said it could be photographed from any angle, a high compliment coming from a food stylist. Seiber really enjoyed the colors that the dish brought together and thought it would be served very well in a casual restaurant on a summer's day. The panel really appreciated the taste and quality of the different components and how the rosemary brought all the flavors together. Seiber remarked that "a lot of effort goes into the appearance of simplicity." Rohn indicated that the same notion holds true with software user interface design. A tremendous amount of work goes into crafting straightforward interfaces, including user research, prototyping, design iterations, and usability studies. Design criticism for food and software interfaces clearly share many similarities. Both areas value expert opinions and user feedback. Both areas understand the importance of great design needing to work well in its context. Last but not least, both food and interaction design criticism value "craveability" and how having users excited about experiencing and enjoying the designs is an important goal. Now if we can just improve the taste of software user interfaces, people may choose to dine on their enterprise applications over a fresh organic salad.

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• Recap: Oracle Fusion Middleware Strategies Driving Business Innovation

  - by Harish Gaur

  Hasan Rizvi, Executive Vice President of Oracle Fusion Middleware & Java took the stage on Tuesday to discuss how Oracle Fusion Middleware helps enable business innovation. Through a series of product demos and customer showcases, Hassan demonstrated how Oracle Fusion Middleware is a complete platform to harness the latest technological innovations (cloud, mobile, social and Fast Data) throughout the application lifecycle. Fig 1: Oracle Fusion Middleware is the foundation of business innovation This Session included 4 demonstrations to illustrate these strategies: 1. Build and deploy native mobile applications using Oracle ADF Mobile 2. Empower business user to model processes, design user interface and have rich mobile experience for process interaction using Oracle BPM Suite PS6. 3. Create collaborative user experience and integrate social sign-on using Oracle WebCenter Portal, Oracle WebCenter Content, Oracle Social Network & Oracle Identity Management 11g R2 4. Deploy and manage business applications on Oracle Exalogic Nike, LA Department of Water & Power and Nintendo joined Hasan on stage to share how their organizations are leveraging Oracle Fusion Middleware to enable business innovation. Managing Performance in the Wrld of Social and Mobile How do you provide predictable scalability and performance for an application that monitors active lifestyle of 8 million users on a daily basis? Nike’s answer is Oracle Coherence, a component of Oracle Fusion Middleware and Oracle Exadata. Fig 2: Oracle Coherence enabled data grid improves performance of Nike+ Digital Sports Platform Nicole Otto, Sr. Director of Consumer Digital Technology discussed the vision of the Nike+ platform, a platform which represents a shift for NIKE from a  "product"  to  a "product +" experience.  There are currently nearly 8 million users in the Nike+ system who are using digitally-enabled Nike+ devices.  Once data from the Nike+ device is transmitted to Nike+ application, users access the Nike+ website or via the Nike mobile applicatoin, seeing metrics around their daily active lifestyle and even engage in socially compelling experiences to compare, compete or collaborate their data with their friends. Nike expects the number of users to grow significantly this year which will drive an explosion of data and potential new experiences. To deal with this challenge, Nike envisioned building a shared platform that would drive a consumer-centric model for the company. Nike built this new platform using Oracle Coherence and Oracle Exadata. Using Coherence, Nike built a data grid tier as a distributed cache, thereby provide low-latency access to most recent and relevant data to consumers. Nicole discussed how Nike+ Digital Sports Platform is unique in the way that it utilizes the Coherence Grid.  Nike takes advantage of Coherence as a traditional cache using both cache-aside and cache-through patterns.  This new tier has enabled Nike to create a horizontally scalable distributed event-driven processing architecture. Current data grid volume is approximately 150,000 request per minute with about 40 million objects at any given time on the grid. Improving Customer Experience Across Multiple Channels Customer experience is on top of every CIO's mind. Customer Experience needs to be consistent and secure across multiple devices consumers may use.  This is the challenge Matt Lampe, CIO of Los Angeles Department of Water & Power (LADWP) was faced with. Despite being the largest utilities company in the country, LADWP had been relying on a 38 year old customer information system for serving its customers. Their prior system  had been unable to keep up with growing customer demands. Last year, LADWP embarked on a journey to improve customer experience for 1.6million LA DWP customers using Oracle WebCenter platform. Figure 3: Multi channel & Multi lingual LADWP.com built using Oracle WebCenter & Oracle Identity Management platform Matt shed light on his efforts to drive customer self-service across 3 dimensions – new website, new IVR platform and new bill payment service. LADWP has built a new portal to increase customer self-service while reducing the transactions via IVR. LADWP's website is powered Oracle WebCenter Portal and is accessible by desktop and mobile devices. By leveraging Oracle WebCenter, LADWP eliminated the need to build, format, and maintain individual mobile applications or websites for different devices. Their entire content is managed using Oracle WebCenter Content and secured using Oracle Identity Management. This new portal automated their paper based processes to web based workflows for customers. This includes automation of Self Service implemented through My Account -  like Bill Pay, Payment History, Bill History and Usage Analysis. LADWP's solution went live in April 2012. Matt indicated that LADWP's Self-Service Portal has greatly improved customer satisfaction.  In a JD Power Associates website satisfaction survey, results indicate rankings have climbed by 25+ points, marking a remarkable increase in user experience. Bolstering Performance and Simplifying Manageability of Business Applications Ingvar Petursson, Senior Vice Preisdent of IT at Nintendo America joined Hasan on-stage to discuss their choice of Exalogic. Nintendo had significant new requirements coming their way for business systems, both internal and external, in the years to come, especially with new products like the WiiU on the horizon this holiday season. Nintendo needed a platform that could give them performance, availability and ease of management as they deploy business systems. Ingvar selected Engineered Systems for two reasons: 1. High performance  2. Ease of management Figure 4: Nintendo relies on Oracle Exalogic to run ATG eCommerce, Oracle e-Business Suite and several business applications Nintendo made a decision to run their business applications (ATG eCommerce, E-Business Suite) and several Fusion Middleware components on the Exalogic platform. What impressed Ingvar was the "stress” testing results during evaluation. Oracle Exalogic could handle their 3-year load estimates for many functions, which was better than Nintendo expected without any hardware expansion. Faster Processing of Big Data Middleware plays an increasingly important role in Big Data. Last year, we announced at OpenWorld the introduction of Oracle Data Integrator for Hadoop and Oracle Loader for Hadoop which helps in the ability to move, transform, load data to and from Big Data Appliance to Exadata.  This year, we’ve added new capabilities to find, filter, and focus data using Oracle Event Processing. This product can natively integrate with Big Data Appliance or runs standalone. Hasan briefly discussed how NTT Docomo, largest mobile operator in Japan, leverages Oracle Event Processing & Oracle Coherence to process mobile data (from 13 million smartphone users) at a speed of 700K events per second before feeding it Hadoop for distributed processing of big data. Figure 5: Mobile traffic data processing at NTT Docomo with Oracle Event Processing & Oracle Coherence    

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• What Makes a Good Design Critic? CHI 2010 Panel Review

  - by Applications User Experience

  Author: Daniel Schwartz, Senior Interaction Designer, Oracle Applications User Experience Oracle Applications UX Chief Evangelist Patanjali Venkatacharya organized and moderated an innovative and stimulating panel discussion titled "What Makes a Good Design Critic? Food Design vs. Product Design Criticism" at CHI 2010, the annual ACM Conference on Human Factors in Computing Systems. The panelists included Janice Rohn, VP of User Experience at Experian; Tami Hardeman, a food stylist; Ed Seiber, a restaurant architect and designer; Jonathan Kessler, a food critic and writer at the Atlanta Journal-Constitution; and Larry Powers, Chef de Cuisine at Shaun's restaurant in Atlanta, Georgia. Building off the momentum of his highly acclaimed panel at CHI 2009 on what interaction design can learn from food design (for which I was on the other side as a panelist), Venkatacharya brought together new people with different roles in the restaurant and software interaction design fields. The session was also quite delicious -- but more on that later. Criticism, as it applies to food and product or interaction design, was the tasty topic for this forum and showed that strong parallels exist between food and interaction design criticism. Figure 1. The panelists in discussion: (left to right) Janice Rohn, Ed Seiber, Tami Hardeman, and Jonathan Kessler. The panelists had great insights to share from their respective fields, and they enthusiastically discussed as if they were at a casual collegial dinner. Jonathan Kessler stated that he prefers to have one professional critic's opinion in general than a large sampling of customers, however, "Web sites like Yelp get users excited by the collective approach. People are attracted to things desired by so many." Janice Rohn added that this collective desire was especially true for users of consumer products. Ed Seiber remarked that while people looked to the popular view for their target tastes and product choices, "professional critics like John [Kessler] still hold a big weight on public opinion." Chef Powers indicated that chefs take in feedback from all sources, adding, "word of mouth is very powerful. We also look heavily at the sales of the dishes to see what's moving; what's selling and thus successful." Hearing this discussion validates our design work at Oracle in that we listen to our users (our diners) and industry feedback (our critics) to ensure an optimal user experience of our products. Rohn considers that restaurateur Danny Meyer's book, Setting the Table: The Transforming Power of Hospitality in Business, which is about creating successful restaurant experiences, has many applicable parallels to user experience design. Meyer actually argues that the customer is not always right, but that "they must always feel heard." Seiber agreed, but noted "customers are not designers," and while designers need to listen to customer feedback, it is the designer's job to synthesize it. Seiber feels it's the critic's job to point out when something is missing or not well-prioritized. In interaction design, our challenges are quite similar, if not parallel. Software tasks are like puzzles that are in search of a solution on how to be best completed. As a food stylist, Tami Hardeman has the demanding and challenging task of presenting food to be as delectable as can be. To present food in its best light requires a lot of creativity and insight into consumer tastes. It's no doubt then that this former fashion stylist came up with the ultimate catch phrase to capture the emotion that clients want to draw from their users: "craveability." The phrase was a hit with the audience and panelists alike. Sometime later in the discussion, Seiber remarked, "designers strive to apply craveability to products, and I do so for restaurants in my case." Craveabilty is also very applicable to interaction design. Creating straightforward and smooth workflows for users of Oracle Applications is a primary goal for my colleagues. We want our users to really enjoy working with our products where it makes them more efficient and better at their jobs. That's our "craveability." Patanjali Venkatacharya asked the panel, "if a design's "craveability" appeals to some cultures but not to others, then what is the impact to the food or product design process?" Rohn stated that "taste is part nature and part nurture" and that the design must take the full context of a product's usage into consideration. Kessler added, "good design is about understanding the context" that the experience necessitates. Seiber remarked how important seat comfort is for diners and how the quality of seating will add so much to the complete dining experience. Sometimes if these non-food factors are not well executed, they can also take away from an otherwise pleasant dining experience. Kessler recounted a time when he was dining at a restaurant that actually had very good food, but the photographs hanging on all the walls did not fit in with the overall décor and created a negative overall dining experience. While the tastiness of the food is critical to a restaurant's success, it is a captivating complete user experience, as in interaction design, which will keep customers coming back and ultimately making the restaurant a hit. Figure 2. Patnajali Venkatacharya enjoyed the Sardian flatbread salad. As a surprise Chef Powers brought out a signature dish from Shaun's restaurant for all the panelists to sample and critique. The Sardinian flatbread dish showcased Atlanta's taste for fresh and local produce and cheese at its finest as a salad served on a crispy flavorful flat bread. Hardeman said it could be photographed from any angle, a high compliment coming from a food stylist. Seiber really enjoyed the colors that the dish brought together and thought it would be served very well in a casual restaurant on a summer's day. The panel really appreciated the taste and quality of the different components and how the rosemary brought all the flavors together. Seiber remarked that "a lot of effort goes into the appearance of simplicity." Rohn indicated that the same notion holds true with software user interface design. A tremendous amount of work goes into crafting straightforward interfaces, including user research, prototyping, design iterations, and usability studies. Design criticism for food and software interfaces clearly share many similarities. Both areas value expert opinions and user feedback. Both areas understand the importance of great design needing to work well in its context. Last but not least, both food and interaction design criticism value "craveability" and how having users excited about experiencing and enjoying the designs is an important goal. Now if we can just improve the taste of software user interfaces, people may choose to dine on their enterprise applications over a fresh organic salad.

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• Oracle Tutor: Top 10 to Implement Sustainable Policies and Procedures

  - by emily.chorba(at)oracle.com

  Overview Your organization (executives, managers, and employees) understands the value of having written business process documents (process maps, procedures, instructions, reference documents, and form abstracts). Policies and procedures should be documented because they help to reduce the range of individual decisions and encourage management by exception: the manager only needs to give special attention to unusual problems, not covered by a specific policy or procedure. As more and more procedures are written to cover recurring situations, managers will begin to make decisions which will be consistent from one functional area to the next.Companies should take a project management approach when implementing an environment for a sustainable documentation program and do the following:1. Identify an Executive Champion2. Put together a winning team3. Assign ownership4. Centralize publishing5. Establish the Document Maintenance Process Up Front6. Document critical activities only7. Document actual practice8. Minimize documentation9. Support continuous improvement10. Keep it simple 1. Identify an Executive ChampionAppoint a top down driver. Select one key individual to be a mentor for the procedure planning team. The individual should be a senior manager, such as your company president, CIO, CFO, the vice-president of quality, manufacturing, or engineering. Written policies and procedures can be important supportive aids when known to express the thinking for the chief executive officer and / or the president and to have his or her full support. 2. Put Together a Winning TeamChoose a strong Project Management Leader and staff the procedure planning team with management members from cross functional groups. Make sure team members have the responsibility - and the authority - to make things happen.The winning team should consist of the Documentation Project Manager, Document Owners (one for each functional area), a Document Controller, and Document Specialists (as needed). The Tutor Implementation Guide has complete job descriptions for these roles. 3. Assign Ownership It is virtually impossible to keep process documentation simple and meaningful if employees who are far removed from the activity itself create it. It is impossible to keep documentation up-to-date when responsibility for the document is not clearly understood.Key to the Tutor methodology, therefore, is the concept of ownership. Each document has a single owner, who is responsible for ensuring that the document is necessary and that it reflects actual practice. The owner must be a person who is knowledgeable about the activity and who has the authority to build consensus among the persons who participate in the activity as well as the authority to define or change the way an activity is performed. The owner must be an advocate of the performers and negotiate, not dictate practices.In the Tutor environment, a document's owner is the only person with the authority to approve an update to that document. 4. Centralize Publishing Although it is tempting (especially in a networked environment and with document management software solutions) to decentralize the control of all documents -- with each owner updating and distributing his own -- Tutor promotes centralized publishing by assigning the Document Administrator (gate keeper) to manage the updates and distribution of the procedures library. 5. Establish a Document Maintenance Process Up Front (and stick to it) Everyone in your organization should know they are invited to suggest changes to procedures and should understand exactly what steps to take to do so. Tutor provides a set of procedures to help your company set up a healthy document control system. There are many document management products available to automate some of the document change and maintenance steps. Depending on the size of your organization, a simple document management system can reduce the effort it takes to track and distribute document changes and updates. Whether your company decides to store the written policies and procedures on a file server or in a database, the essential tasks for maintaining documents are the same, though some tasks are automated. 6. Document Critical Activities Only The best way to keep your documentation simple is to reduce the number of process documents to a bare minimum and to include in those documents only as much detail as is absolutely necessary. The first step to reducing process documentation is to document only those activities that are deemed critical. Not all activities require documentation. In fact, some critical activities cannot and should not be standardized. Others may be sufficiently documented with an instruction or a checklist and may not require a procedure. A document should only be created when it enhances the performance of the employee performing the activity. If it does not help the employee, then there is no reason to maintain the document. Activities that represent little risk (such as project status), activities that cannot be defined in terms of specific tasks (such as product research), and activities that can be performed in a variety of ways (such as advertising) often do not require documentation. Sometimes, an activity will evolve to the point where documentation is necessary. For example, an activity performed by single employee may be straightforward and uncomplicated -- that is, until the activity is performed by multiple employees. Sometimes, it is the interaction between co-workers that necessitates documentation; sometimes, it is the complexity or the diversity of the activity.7. Document Actual Practices The only reason to maintain process documentation is to enhance the performance of the employee performing the activity. And documentation can only enhance performance if it reflects reality -- that is, current best practice. Documentation that reflects an unattainable ideal or outdated practices will end up on the shelf, unused and forgotten.Documenting actual practice means (1) auditing the activity to understand how the work is really performed, (2) identifying best practices with employees who are involved in the activity, (3) building consensus so that everyone agrees on a common method, and (4) recording that consensus.8. Minimize Documentation One way to keep it simple is to document at the highest level possible. That is, include in your documents only as much detail as is absolutely necessary.When writing a document, you should ask yourself, What is the purpose of this document? That is, what problem will it solve?By focusing on this question, you can target the critical information.• What questions are the end users likely to have?• What level of detail is required?• Is any of this information extraneous to the document's purpose? Short, concise documents are user friendly and they are easier to keep up to date. 9. Support Continuous Improvement Employees who perform an activity are often in the best position to identify improvements to the process. In other words, continuous improvement is a natural byproduct of the work itself -- but only if the improvements are communicated to all employees who are involved in the process, and only if there is consensus among those employees.Traditionally, process documentation has been used to dictate performance, to limit employees' actions. In the Tutor environment, process documents are used to communicate improvements identified by employees. How does this work? The Tutor methodology requires a process document to reflect actual practice, so the owner of a document must routinely audit its content -- does the document match what the employees are doing? If it doesn't, the owner has the responsibility to evaluate the process, to build consensus among the employees, to identify "best practices," and to communicate these improvements via a document update. Continuous improvement can also be an outgrowth of corrective action -- but only if the solutions to problems are communicated effectively. The goal should be to solve a problem once and only once, which means not only identifying the solution, but ensuring that the solution becomes part of the process. The Tutor system provides the method through which improvements and solutions are documented and communicated to all affected employees in a cost-effective, timely manner; it ensures that improvements are not lost or confined to a single employee. 10. Keep it Simple Process documents don't have to be complex and unfriendly. In fact, the simpler the format and organization, the more likely the documents will be used. And the simpler the method of maintenance, the more likely the documents will be kept up-to-date. Keep it simply by:• Minimizing skills and training required• Following the established Tutor document format and layout• Avoiding technology just for technology's sake No other rule has as major an impact on the success of your internal documentation as -- keep it simple. Learn More For more information about Tutor, visit Oracle.Com or the Tutor Blog. Post your questions at the Tutor Forum.   Emily Chorba Principle Product Manager Oracle Tutor & BPM 

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• Issues with Verizon's "Network Extender" device talking on my home network.

  - by Logan

  I recently switched my phone service to Verizon from ATT, and I get somewhat spotty service in my house. I called them and they sent me a "network extender" device for free. Its a femtocell that connects to my home network. The directions that come with it are very dumbed down, basically just say to connect it to your router and put it near a window (so it can get a GPS signal, it has to make sure its within the correct area before operating). The problem I'm having is the network light on it stays red. The troubleshooting information that came with it tells me this means there is a bad network connection. Its connected through an ASUS router running DD-WRT. No other devices on my network have a problem with it, including a Western Digital WDLIVE device, mine and my wife's cell phones (via wifi), a Wii, and an Xbox. If I connect the device directly to my cable modem, the light goes blue (which means good) and it starts working. So this tells me that its definately a configuration issue with my router. Verizon basically washed their hands of me when I connected it to my cable modem, and told me that its a router issue and to try a different router. Because normal people just have extra routers laying around their houses... When I connect it to the router, I can watch the DHCP Clients list on the status page, and the MAC of the network extender quickly fills up the clients list, grabbing every available DHCP address. Its like it grabs an address, can't connect to the internet, releases it, grabs another, then another, then another. So in the DHCP server settings I assigned a static IP to its MAC. This made it quit doing what it was doing before, but its still not working. I found the ports I needed to open on verizon's website, and opened them in the port forwarding config on my router. This still didn't help. So, I tried setting the network extender device's IP as the DMZ IP on the router. This still did no good. I called Verizon back and got the tech to write up a report which he passed on to a "senior network tech" who I got a call back from a few hours ago. This guy told me that while an ASUS router isn't listed as a supported device, he's not really sure why its not working. He suggested restoring the firmware to stock ASUS firmware and trying again. I have a very hard time believing its DD-WRT doing this, since every other device is working just fine with it. But its also not the Network Extender, since it works just fine when connected directly to the modem. At this point I'm out of ideas, and the next step is to restore the stock firmware on my router, and then going to walmart and getting a linksys WRT-54G to try. Is there anything else I could try before going that drastic? Cliffs- -Network extender won't work behind router, works when connected directly to cable modem. -Extender goes nuts when allowed to pick its own DHCP address, I had to assign it a static IP. -Won't work when correct ports are forwarded to it -Won't work with a DMZ address.

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• Evaluating Solutions to Manage Product Compliance? Don't Wait Much Longer

  - by Kerrie Foy

  Depending on severity, product compliance issues can cause all sorts of problems from run-away budgets to business closures. But effective policies and safeguards can create a strong foundation for innovation, productivity, market penetration and competitive advantage. If you’ve been putting off a systematic approach to product compliance, it is time to reconsider that decision, or indecision. Why now?  No matter what industry, companies face a litany of worldwide and regional regulations that require proof of product compliance and environmental friendliness for market access.  For example, Restriction of Hazardous Substances (RoHS) is a regulation that restricts the use of six dangerous materials used in the manufacture of electronic and electrical equipment.  ROHS was originally adopted by the European Union in 2003 for implementation in 2006, and it has evolved over time through various regional versions for North America, China, Japan, Korea, Norway and Turkey.  In addition, the RoHS directive allowed for material exemptions used in Medical Devices, but that exemption ends in 2014.   Additional regulations worth watching are the Battery Directive, Waste Electrical and Electronic Equipment (WEEE), and Registration, Evaluation, Authorization and Restriction of Chemicals (REACH) directives.  Additional evolving regulations are coming from governing bodies like the Food and Drug Administration (FDA) and the International Organization for Standardization (ISO). Corporate sustainability initiatives are also gaining urgency and influencing product design. In a survey of 405 corporations in the Global 500 by Carbon Disclosure Project, co-written by PwC (CDP Global 500 Climate Change Report 2012 entitled Business Resilience in an Uncertain, Resource-Constrained World), 48% of the respondents indicated they saw potential to create new products and business services as a response to climate change. Just 21% reported a dedicated budget for the research. However, the report goes on to explain that those few companies are winning over new customers and driving additional profits by exploiting their abilities to adapt to environmental needs. The article cites Dell as an example – Dell has invested in research to develop new products designed to reduce its customers’ emissions by more than 10 million metric tons of CO2e per year. This reduction in emissions should save Dell’s customers over $1billion per year as a result! Over time we expect to see many additional companies prove that eco-design provides marketplace benefits through differentiation and direct customer value. How do you meet compliance requirements and also successfully invest in eco-friendly designs? No doubt companies struggle to answer this question. After all, the journey to get there may involve transforming business models, go-to-market strategies, supply networks, quality assurance policies and compliance processes per the rapidly evolving global and regional directives. There may be limited executive focus on the initiative, inability to quantify noncompliance, or not enough resources to justify investment. To make things even more difficult to address, compliance responsibility can be a passionate topic within an organization, making the prospect of change on an enterprise scale problematic and time-consuming. Without a single source of truth for product data and without proper processes in place, ensuring product compliance burgeons into a crushing task that is cost-prohibitive and overwhelming to an organization. With all the overhead, certain markets or demographics become simply inaccessible. Therefore, the risk to consumer goodwill and satisfaction, revenue, business continuity, and market potential is too great not to solve the compliance challenge. Companies are beginning to adapt and even thrive in today’s highly regulated and transparent environment by implementing systematic approaches to product compliance that are more than functional bandages but revenue-generating engines. Consider partnering with Oracle to help you address your compliance needs. Many of the world’s most innovative leaders and pioneers are leveraging Oracle’s Agile Product Lifecycle Management (PLM) portfolio of enterprise applications to manage the product value chain, centralize product data, automate processes, and launch more eco-friendly products to market faster.   Particularly, the Agile Product Governance & Compliance (PG&C) solution provides out-of-the-box functionality to integrate actionable regulatory information into the enterprise product record from the ideation to the disposal/recycling phase. Agile PG&C makes it possible to efficiently manage compliance per corporate green initiatives as well as regional and global directives. Options are critical, but so is ease-of-use. Anyone who’s grappled with compliance policy knows legal interpretation plays a major role in determining how an organization responds to regulation. Agile PG&C gives you the freedom to configure product compliance per your needs, while maintaining rigorous control over the product record in an easy-to-use interface that facilitates adoption efforts. It allows you to assign regulations as specifications for a part or BOM roll-up. Each specification has a threshold value that alerts you to a non-compliance issue if the threshold value is exceeded. Set however many regulations as specifications you need to make sure a product can be sold in your target countries. Another option is to implement like one of our leading consumer electronics customers and define your own “catch-all” specification to ensure compliance in all markets. You can give your suppliers secure access to enter their component data or integrate a third party’s data. With Agile PG&C you are able to design compliance earlier into your products to reduce cost and improve quality downstream when stakes are higher. Agile PG&C is a comprehensive solution that makes product compliance more reliable and efficient. Throughout product lifecycles, use the solution to support full material disclosures, efficiently manage declarations with your suppliers, feed compliance data into a corrective action if a product must be changed, and swiftly satisfy audits by showing all due diligence tracked in one solution. Given the compounding regulation and consumer focus on urgent environmental issues, now is the time to act. Implementing an enterprise, systematic approach to product compliance is a competitive investment. From the start, Agile Product Governance & Compliance enables companies to confidently design for compliance and sustainability, reduce the cost of compliance, minimize the risk of business interruption, deliver responsible products, and inspire new innovation.  Don’t wait any longer! To find out more about Agile Product Governance & Compliance download the data sheet, contact your sales representative, or call Oracle at 1-800-633-0738. Many thanks to Shane Goodwin, Senior Manager, Oracle Agile PLM Product Management, for contributions to this article. 

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• Mobile BI Comes of Age

  - by rich.clayton(at)oracle.com

  Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} One of the hot topics in the Business Intelligence industry is mobility.  More specifically the question is how business can be transformed by the iPhone and the iPad.  In June 2003, Gartner predicted that Mobile BI would be obsolete and that the technology was headed for the 'trough of disillusionment'.  I agreed with them at that time.  Many vendors like MicroStrategy and Business Objects jumped into the fray attempting to show how PDA's like Palm Pilots could be integrated with BI.  Their investments resulted in interesting demos with no commercial traction.  Why, because wireless networks and mobile operating systems were primitive, immature and slow. In my opinion, Apple's iOS has changed everything in Mobile BI.  Yes Blackberry, Android and Symbian and all the rest have their place in the market but I believe that increasingly consumers (not IT departments) influence BI decision making processes.  Consumers are choosing the iPhone and the iPad. The number of iPads I see in business meetings now is staggering.  Some use it for email and note taking and others are starting to use corporate applications.  The possibilities for Mobile BI are countless and I would expect to see iPads enterprise-wide over the next few years.   These new devices will provide just-in-time access to critical business information.  Front-line managers interacting with customers, suppliers, patients or citizens will have information literally at their fingertips. I've experimented with several mobile BI tools.  They look cool but like their Executive Information System (EIS) predecessors of the 1990's these tools lack a backbone and a plausible integration strategy.  EIS was a viral technology in the early 1990's.  Executives from every industry and job function were showcasing their dashboards to fellow co-workers and colleagues at the country club.  Just like the iPad, every senior manager wanted one.  EIS wasn't a device however, it was a software application.   EIS quickly faded into the software sunset as it lacked integration with corporate information systems.  BI servers  replaced EIS because the technology focused on the heavy data lifting of integrating, normalizing, aggregating and managing large, complex data volumes.  The devices are here to stay. The cute stand-alone mobile BI tools, not so much. If all you're looking to do is put Excel files on your iPad, there are plenty of free tools on the market.  You'll look cool at your next management meeting but after a few weeks, the cool factor will fade away and you'll be wondering how you will ever maintain it.  If however you want secure, consistent, reliable information on your iPad, you need an integration strategy and a way to model the data.  BI Server technologies like the Oracle BI Foundation is a market leading approach to tackle that issue. I liken the BI mobility frenzy to buying classic cars.  Classic Cars have two buying groups - teenagers and middle-age folks looking to tinker.  Teenagers look at the pin-stripes and the paint job while middle-agers (like me)  kick the tires a bit and look under the hood to check out the quality and reliability of the engine.  Mobile BI tools sure look sexy but don't go very far without an engine and a transmission or an integration strategy. The strategic question in Mobile BI is can these startups build a motor and transmission faster than Oracle can re-paint the car?  Oracle has a great engine and a transmission that connects to all enterprise information assets.  We're working on the new paint job and are excited about the possibilities.  Just as vertical integration worked in the automotive business, it too works in the technology industry.

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• Oracle Identity Manager Role Management With API

  - by mustafakaya

  As an administrator, you use roles to create and manage the records of a collection of users to whom you want to permit access to common functionality, such as access rights, roles, or permissions. Roles can be independent of an organization, span multiple organizations, or contain users from a single organization. Using roles, you can: View the menu items that the users can access through Oracle Identity Manager Administration Web interface. Assign users to roles. Assign a role to a parent role Designate status to the users so that they can specify defined responses for process tasks. Modify permissions on data objects. Designate role administrators to perform actions on roles, such as enabling members of another role to assign users to the current role, revoke members from current role and so on. Designate provisioning policies for a role. These policies determine if a resource object is to be provisioned to or requested for a member of the role. Assign or remove membership rules to or from the role. These rules determine which users can be assigned/removed as direct membership to/from the role.  In this post, i will share some examples for role management with Oracle Identity Management API.  You can do role operations you can use Thor.API.Operations.tcGroupOperationsIntf interface. tcGroupOperationsIntf service =  getClient().getService(tcGroupOperationsIntf.class);     Assign an user to role :    public void assignRoleByUsrKey(String roleName, String usrKey) throws Exception {         Map<String, String> filter = new HashMap<String, String>();         filter.put("Groups.Role Name", roleName);         tcResultSet role = service.findGroups(filter);         String groupKey = role.getStringValue("Groups.Key");         service.addMemberUser(Long.parseLong(groupKey), Long.parseLong(usrKey));     }  Revoke an user from role:     public void revokeRoleByUsrKey(String roleName, String usrKey) throws Exception {         Map<String, String> filter = new HashMap<String, String>();         filter.put("Groups.Role Name", roleName);         tcResultSet role = service.findGroups(filter);         String groupKey = role.getStringValue("Groups.Key");         service.removeMemberUser(Long.parseLong(groupKey), Long.parseLong(usrKey));     } Get all members of a role :      public List<User> getRoleMembers(String roleName) throws Exception {         List<User> userList = new ArrayList<User>();         Map<String, String> filter = new HashMap<String, String>();         filter.put("Groups.Role Name", roleName);         tcResultSet role = service.findGroups(filter);       String groupKey = role.getStringValue("Groups.Key");         tcResultSet members = service.getAllMemberUsers(Long.parseLong(groupKey));         for (int i = 0; i < members.getRowCount(); i++) {                 members.goToRow(i);                 long userKey = members.getLongValue("Users.Key");                 User member = oimUserManager.findUserByUserKey(String.valueOf(userKey));                 userList.add(member);         }        return userList;     } About me: Mustafa Kaya is a Senior Consultant in Oracle Fusion Middleware Team, living in Istanbul. Before coming to Oracle, he worked in teams developing web applications and backend services at a telco company. He is a Java technology enthusiast, software engineer and addicted to learn new technologies,develop new ideas. Follow Mustafa on Twitter,Connect on LinkedIn, and visit his site for Oracle Fusion Middleware related tips.

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• Expectations + Rewards = Innovation

  - by D'Arcy Lussier

  “Innovation” is a heavy word. We regard those that embrace it as “Innovators”. We describe organizations as being “Innovative”. We hold those associated with the word in high regard, even though its dictionary definition is very simple: Introducing something new. What our culture has done is wrapped Innovation in white robes and a gold crown. Innovation is rarely just introducing something new. Innovations and innovators are typically associated with other terms: groundbreaking, genius, industry-changing, creative, leading. Being a true innovator and creating innovations are a big deal, and something companies try to strive for…or at least say they strive for. There’s huge value in being recognized as an innovator in an industry, since the idea is that innovation equates to increased profitability. IBM ran an ad a few years back that showed what their view of innovation is: “The point of innovation is to make actual money.” If the money aspect makes you feel uneasy, consider it another way: the point of innovation is to <insert payoff here>. Companies that innovate will be more successful. Non-profits that innovate can better serve their target clients. Governments that innovate can better provide services to their citizens. True innovation is not easy to come by though. As with anything in business, how well an organization will innovate is reliant on the employees it retains, the expectations placed on those employees, and the rewards available to them. In a previous blog post I talked about one formula: Right Employees + Happy Employees = Productive Employees I want to introduce a new one, that builds upon the previous one: Expectations + Rewards = Innovation  The level of innovation your organization will realize is directly associated with the expectations you place on your staff and the rewards you make available to them. Expectations We may feel uncomfortable with the idea of placing expectations on our staff, mainly because expectation has somewhat of a negative or cold connotation to it: “I expect you to act this way or else!” The problem is in the or-else part…we focus on the negative aspects of failing to meet expectations instead of looking at the positive side. “I expect you to act this way because it will produce <insert benefit here>”. Expectations should not be set to punish but instead be set to ensure quality. At a recent conference I spoke with some Microsoft employees who told me that you have five years from starting with the company to reach a “Senior” level. If you don’t, then you’re let go. The expectation Microsoft placed on their staff is that they should be working towards improving themselves, taking more responsibility, and thus ensure that there is a constant level of quality in the workforce. Rewards Let me be clear: a paycheck is not a reward. A paycheck is simply the employer’s responsibility in the employee/employer relationship. A paycheck will never be the key motivator to drive innovation. Offering employees something over and above their required compensation can spur them to greater performance and achievement. Working in the food service industry, this tactic was used again and again: whoever has the highest sales over lunch will receive a free lunch/gift certificate/entry into a draw/etc. There was something to strive for, to try beyond the baseline of what our serving jobs were. It was through this that innovative sales techniques would be tried and honed, with key servers being top sellers time and time again. At a code camp I spoke at, I was amazed to see that all the employees from one company receive $100 Visa gift cards as a thank you for taking time to speak. Again, offering something over and above that can give that extra push for employees. Rewards work. But what about the fairness angle? In the restaurant example I gave, there were servers that would never win the competition. They just weren’t good enough at selling and never seemed to get better. So should those that did work at performing better and produce more sales for the restaurant not get rewarded because those who weren’t working at performing better might get upset? Of course not! Organizations succeed because of their top performers and those that strive to join their ranks. The Expectation/Reward Graph While the Expectations + Rewards = Innovation formula may seem like a simple mathematics formula, there’s much more going under the hood. In fact there are three different outcomes that could occur based on what you put in as values for Expectations and Rewards. Consider the graph below and the descriptions that follow: Disgruntled – High Expectation, Low Reward I worked at a company where the mantra was “Company First, Because We Pay You”. Even today I still hear stories of how this sentiment continues to be perpetuated: They provide you a paycheck and a means to live, therefore you should always put them as your top priority. Of course, this is a huge imbalance in the expectation/reward equation. Why would anyone willingly meet high expectations of availability, workload, deadlines, etc. when there is no reward other than a paycheck to show for it? Remember: paychecks are not rewards! Instead, you see employees be disgruntled which not only affects the level of production but also the level of quality within an organization. It also means that you see higher turnover. Complacent – Low Expectation, Low Reward Complacency is a systemic problem that typically exists throughout all levels of an organization. With no real expectations or rewards, nobody needs to excel. In fact, those that do try to innovate, improve, or introduce new things into the organization might be shunned or pushed out by the rest of the staff who are just doing things the same way they’ve always done it. The bigger issue for the organization with low/low values is that at best they’ll never grow beyond their current size (and may shrink actually), and at worst will cease to exist. Entitled – Low Expectation, High Reward It’s one thing to say you have the best people and reward them as such, but its another thing to actually have the best people and reward them as such. Organizations with Entitled employees are the former: their organization provides them with all types of comforts, benefits, and perks. But there’s no requirement before the rewards are dolled out, and there’s no short-list of who receives the rewards. Everyone in the company is treated the same and is given equal share of the spoils. Entitlement is actually almost identical with Complacency with one notable difference: just try to introduce higher expectations into an entitled organization! Entitled employees have been spoiled for so long that they can’t fathom having rewards taken from them, or having to achieve specific levels of performance before attaining them. Those running the organization also buy in to the Entitled sentiment, feeling that they must persist the same level of comforts to appease their staff…even though the quality of the employee pool may be suspect. Innovative – High Expectation, High Reward Finally we have the Innovative organization which places high expectations but also provides high rewards. This organization gets it: if you truly want the best employees you need to apply equal doses of pressure and praise. Realize that I’m not suggesting crazy overtime or un-realistic working conditions. I do not agree with the “Glengary-Glenross” method of encouragement. But as anyone who follows sports can tell you, the teams that win are the ones where the coaches push their players to be their best; to achieve new levels of performance that they didn’t know they could receive. And the result for the players is more money, fame, and opportunity. It’s in this environment that organizations can focus on innovation – true innovation that builds the business and allows everyone involved to truly benefit. In Closing Organizations love to use the word “Innovation” and its derivatives, but very few actually do innovate. For many, the term has just become another marketing buzzword to lump in with all the other business terms that get overused. But for those organizations that truly get the value of innovation, they will be the ones surging forward while other companies simply fade into the background. And they will be the organizations that expect more from their employees, and give them their just rewards.

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