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  • How to get colliding effect or bouncy when ball hits the track.

    - by Chandan Shetty SP
    I am using below formula to move the ball circular, where accelX and accelY are the values from accelerometer, it is working fine. But the problem in this code is mRadius (I fixed its value to 50), i need to change mRadius according to accelerometer values and also i need bouncing effect when it touches the track. Currently i am developing code by assuming only one ball is on the board. float degrees = -atan2(accelX, accelY) * 180 / 3.14159; int x = cCentrePoint.x + mRadius * cos(degreesToRadians(degrees)); int y = cCentrePoint.y + mRadius * sin(degreesToRadians(degrees)); Here is the snap of the game i want to develop: Updated: I am sending the updated code... mRadius = 5; mRange = NSMakeRange(0,60); -(void) updateBall: (UIAccelerationValue) accelX withY:(UIAccelerationValue)accelY { float degrees = -atan2(accelX, accelY) * 180 / 3.14159; int x = cCentrePoint.x + mRadius * cos(degreesToRadians(degrees)); int y = cCentrePoint.y + mRadius * sin(degreesToRadians(degrees)); //self.targetRect is rect of ball Object self.targetRect = CGRectMake(newX, newY, 8, 9); self.currentRect = self.targetRect; //http://books.google.co.in/books?id=WV9glgdrrrUC&pg=PA455#v=onepage&q=&f=false static NSDate *lastDrawTime; if(lastDrawTime!=nil) { NSTimeInterval secondsSinceLastDraw = -([lastDrawTime timeIntervalSinceNow]); ballXVelocity = ballXVelocity + (accelX * secondsSinceLastDraw) * [self isTouchedTrack:mRadius andRange:mRange]; ballYVelocity = ballYVelocity + -(accelY * secondsSinceLastDraw) * [self isTouchedTrack:mRadius andRange:mRange]; distXTravelled = distXTravelled + secondsSinceLastDraw * ballXVelocity * 50; distYTravelled = distYTravelled + secondsSinceLastDraw * ballYVelocity * 50; CGRect temp = self.targetRect; temp.origin.x += distXTravelled; temp.origin.y += distYTravelled; int radius = (temp.origin.x - cCentrePoint.x) / cos(degreesToRadians(degrees)); if( !NSLocationInRange(abs(radius),mRange)) { //Colided with the tracks...Need a better logic here ballXVelocity = -ballXVelocity; } else { // Need a better logic here self.targetRect = temp; } //NSLog(@"angle = %f",degrees); } [lastDrawTime release]; lastDrawTime = [ [NSDate alloc] init]; } In the above code i have initialized mRadius and mRange(indicate track) to some constant for testing, i am not getting the moving of the ball as i expected( bouncing effect when Collided with track ) with respect to accelerometer. Help me to recognize where i went wrong or send some code snippets or links which does the similar job. I am searching for better logic than my code, if you found share with me.

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  • Property trigger in XAML for IsMouseOver fails to set Border.Background

    - by Mal Ross
    I'm currently trying to create a ControlTemplate for the Button class in WPF, replacing the usual visual tree with something that makes the button look similar to the little (X) close icon on Google Chrome's tabs. I decided to use a Path object in XAML to achieve the effect. Using a property trigger, the control responds to a change in the IsMouseOver property by setting the icon's red background. Here's the XAML from a test app: <Window x:Class="Widgets.Window1" xmlns="http://schemas.microsoft.com/winfx/2006/xaml/presentation" xmlns:x="http://schemas.microsoft.com/winfx/2006/xaml" Title="Window1" Height="300" Width="300"> <Window.Resources> <Style x:Key="borderStyle" TargetType="Border"> <Style.Triggers> <Trigger Property="IsMouseOver" Value="True"> <Setter Property="Background"> <Setter.Value> <SolidColorBrush Color="#CC0000"/> </Setter.Value> </Setter> </Trigger> </Style.Triggers> </Style> <ControlTemplate x:Key="closeButtonTemplate" TargetType="Button"> <Border Width="12" Height="12" CornerRadius="6" BorderBrush="#AAAAAA" Background="Transparent" Style="{StaticResource borderStyle}" ToolTip="Close"> <Viewbox Margin="2.75"> <Path Data="M 0,0 L 10,10 M 0,10 L 10,0" Stroke="{Binding BorderBrush, RelativeSource={RelativeSource FindAncestor, AncestorType=Border, AncestorLevel=1}}" StrokeThickness="1.8"/> </Viewbox> </Border> </ControlTemplate> </Window.Resources> <Grid Background="White"> <Button Template="{StaticResource closeButtonTemplate}"/> </Grid> </Window> Note that the circular background is always there - it's just transparent when the mouse isn't over it. The problem with this is that the trigger just isn't working. Nothing changes in the button's appearance. However, if I remove the Background="Transparent" value from the Border object in the ControlTemplate, the trigger does work (albeit only when over the 'X'). I really can't explain this. Setters for any other properties placed in the borderStyle resource work fine, but the Background setter fails as soon as the default background is specified in the ControlTemplate. Any ideas why it's happening and how I can fix it? I know I could easily replace this code with, for example, a .PNG-based image, but I want to understand why the current implementation isn't working. Thanks! :)

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  • Data Annotations validation Built into model

    - by Josh
    I want to build an object model that automatically wires in validation when I attempt to save an object. I am using DataAnnotations for my validation, and it all works well, but I think my inheritance is whacked. I am looking here for some guidance on a better way to wire in my validation. So, to build in validation I have this interface public interface IValidatable { bool IsValid { get; } ValidationResponse ValidationResults { get; } void Validate(); } Then, I have a base class that all my objects inherit from. I did a class because I wanted to wire in the validation calls automatically. The issue is that the validation has to know the type of the class is it validating. So I use Generics like so. public class CoreObjectBase<T> : IValidatable where T : CoreObjectBase<T> { #region IValidatable Members public virtual bool IsValid { get { // First, check rules that always apply to this type var result = new Validator<T>().Validate((T)this); // return false if any violations occurred return !result.HasViolations; } } public virtual ValidationResponse ValidationResults { get { var result = new Validator<T>().Validate((T)this); return result; } } public virtual void Validate() { // First, check rules that always apply to this type var result = new Validator<T>().Validate((T)this); // throw error if any violations were detected if (result.HasViolations) throw new RulesException(result.Errors); } #endregion } So, I have this circular inheritance statement. My classes look like this then: public class MyClass : CoreObjectBase<MyClass> { } But the problem occurs when I have a more complicated model. Because I can only inherit from one class, when I have a situation where inheritance makes sense I believe the child classes won't have validation on their properties. public class Parent : CoreObjectBase<Parent> { //properties validated } public class Child : Parent { //properties not validated? } I haven't really tested the validation in these cases yet, but I am pretty sure that anything in child with a data annotation on it will not be automatically validated when I call Child.Validate(); due to the way the inheritance is configured. Is there a better way to do this?

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  • Nepotism In The SQL Family

    - by Rob Farley
    There’s a bunch of sayings about nepotism. It’s unpopular, unless you’re the family member who is getting the opportunity. But of course, so much in life (and career) is about who you know. From the perspective of the person who doesn’t get promoted (when the family member is), nepotism is simply unfair; even more so when the promoted one seems less than qualified, or incompetent in some way. We definitely get a bit miffed about that. But let’s also look at it from the other side of the fence – the person who did the promoting. To them, their son/daughter/nephew/whoever is just another candidate, but one in whom they have more faith. They’ve spent longer getting to know that person. They know their weaknesses and their strengths, and have seen them in all kinds of situations. They expect them to stay around in the company longer. And yes, they may have plans for that person to inherit one day. Sure, they have a vested interest, because they’d like their family members to have strong careers, but it’s not just about that – it’s often best for the company as well. I’m not announcing that the next LobsterPot employee is one of my sons (although I wouldn’t be opposed to the idea of getting them involved), but actually, admitting that almost all the LobsterPot employees are SQLFamily members… …which makes this post good for T-SQL Tuesday, this month hosted by Jeffrey Verheul (@DevJef). You see, SQLFamily is the concept that the people in the SQL Server community are close. We have something in common that goes beyond ordinary friendship. We might only see each other a few times a year, at events like the PASS Summit and SQLSaturdays, but the bonds that are formed are strong, going far beyond typical professional relationships. And these are the people that I am prepared to hire. People that I have got to know. I get to know their skill level, how well they explain things, how confident people are in their expertise, and what their values are. Of course there people that I wouldn’t hire, but I’m a lot more comfortable hiring someone that I’ve already developed a feel for. I need to trust the LobsterPot brand to people, and that means they need to have a similar value system to me. They need to have a passion for helping people and doing what they can to make a difference. Above all, they need to have integrity. Therefore, I believe in nepotism. All the people I’ve hired so far are people from the SQL community. I don’t know whether I’ll always be able to hire that way, but I have no qualms admitting that the things I look for in an employee are things that I can recognise best in those that are referred to as SQLFamily. …like Ted Krueger (@onpnt), LobsterPot’s newest employee and the guy who is representing our brand in America. I’m completely proud of this guy. He’s everything I want in an employee. He’s an experienced consultant (even wrote a book on it!), loving husband and father, genuine expert, and incredibly respected by his peers. It’s not favouritism, it’s just choosing someone I’ve been interviewing for years. @rob_farley

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  • NDepend tool – Why every developer working with Visual Studio.NET must try it!

    - by hajan
    In the past two months, I have had a chance to test the capabilities and features of the amazing NDepend tool designed to help you make your .NET code better, more beautiful and achieve high code quality. In other words, this tool will definitely help you harmonize your code. I mean, you’ve probably heard about Chaos Theory. Experienced developers and architects are already advocates of the programming chaos that happens when working with complex project architecture, the matrix of relationships between objects which simply even if you are the one who have written all that code, you know how hard is to visualize everything what does the code do. When the application get more and more complex, you will start missing a lot of details in your code… NDepend will help you visualize all the details on a clever way that will help you make smart moves to make your code better. The NDepend tool supports many features, such as: Code Query Language – which will help you write custom rules and query your own code! Imagine, you want to find all your methods which have more than 100 lines of code :)! That’s something simple! However, I will dig much deeper in one of my next blogs which I’m going to dedicate to the NDepend’s CQL (Code Query Language) Architecture Visualization – You are an architect and want to visualize your application’s architecture? I’m thinking how many architects will be really surprised from their architectures since NDepend shows your whole architecture showing each piece of it. NDepend will show you how your code is structured. It shows the architecture in graphs, but if you have very complex architecture, you can see it in Dependency Matrix which is more suited to display large architecture Code Metrics – Using NDepend’s panel, you can see the code base according to Code Metrics. You can do some additional filtering, like selecting the top code elements ordered by their current code metric value. You can use the CQL language for this purpose too. Smart Search – NDepend has great searching ability, which is again based on the CQL (Code Query Language). However, you have some options to search using dropdown lists and text boxes and it will generate the appropriate CQL code on fly. Moreover, you can modify the CQL code if you want it to fit some more advanced searching tasks. Compare Builds and Code Difference – NDepend will also help you compare previous versions of your code with the current one at one of the most clever ways I’ve seen till now. Create Custom Rules – using CQL you can create custom rules and let NDepend warn you on each build if you break a rule Reporting – NDepend can automatically generate reports with detailed stats, graph representation, dependency matrixes and some additional advanced reporting features that will simply explain you everything related to your application’s code, architecture and what you’ve done. And that’s not all. As I’ve seen, there are many other features that NDepend supports. I will dig more in the upcoming days and will blog more about it. The team who built the NDepend have also created good documentation, which you can find on the NDepend website. On their website, you can also find some good videos that will help you get started quite fast. It’s easy to install and what is very important it is fully integrated with Visual Studio. To get you started, you can watch the following Getting Started Online Demo and Tutorial with explanations and screenshots. If you are interested to know more about how to use the features of this tool, either visit their website or wait for my next blogs where I will show some real examples of using the tool and how it helps make your code better. And the last thing for this blog, I would like to copy one sentence from the NDepend’s home page which says: ‘Hence the software design becomes concrete, code reviews are effective, large refactoring are easy and evolution is mastered.’ Website: www.ndepend.com Getting Started: http://www.ndepend.com/GettingStarted.aspx Features: http://www.ndepend.com/Features.aspx Download: http://www.ndepend.com/NDependDownload.aspx Hope you like it! Please do let me know your feedback by providing comments to my blog post. Kind Regards, Hajan

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  • OBIEE 11.1.1 - Introduction to OBIEE 11g Full Sample App

    - by user809526
    Isn't it nice to discover OBIEE 11g around a nice "How To" catalog of features? to observe OBI and Essbase relationships at work? to discover TimesTen? The OBIEE 11g Full Sample App (FSA) is a comprehensive collection of examples designed to demonstrate the latest Oracle BIEE 11g capabilities and design best practices: Enhanced visualizations as Geo-spacial maps and interactive dashboards, Action Framework,  BI Publisher, Scorecard and Strategy Management, Mobile style sheets, Semantic layer modeling, Multi-source federation, Integration with products such as Essbase, Oracle OLAP, ODM, TimesTen, ODI and more The FSA is intended to be comprehensive, it is big (see CAVEAT below). The FSA is not an Oracle product, it is a good will free deployment of OBIEE/Essbase designed to exemplify OBIEE features, infrastructure and security around the Fusion Middleware components. Its contents and code are distributed free for demonstrative purposes only. It is neither maintained nor supported by Oracle as a licensed product. The OBIEE Full Sample App is independent of the default Sample App that comes with the OBIEE product. BENEFITS The FSA helps as a demonstrator of OBIEE 11g best practices, a tutorial, an environment "Test & Scrap", a SR bench (regression, conflicts), a tuning bench, a quick ready made POC seed for projects, a security options environment, ... The FSA - Is organized around a catalog of functional features - Has been deployed over 1000 times, it should be stable RELEASE The Full Sample App (V107) is bound to OBIEE 11.1.1.5 and Essbase 11.1.2.1 (November 2011). The FSA release dates are independent of the Product GA date (OBIEE). In early December 2011, a new functional Patch (V110) is released. It is easily applied (in less than 15 mins) on top of OBIEE SampleApp 11.1.1.5 (V107). The patch (V110) includes additional functional examples:        1. Web Catalog Statistics Application: Provides detailed insight into your web catalog content, dormant catalog objects, webcat impact analysis for metadata changes and more        2. Data inflation Scripts: A set of simple SQL procedures to quickly inflate SampleApp Fact and Dimension data to millions of records in a few minutes        3. Public Content Extensions Framework: A patching framework for public examples and contributions leveraging SampleApp        4. Additional report examples (including bridge report, external chart integrations) and bug fixes DISTRIBUTION as VBox image (November 2011) The ready made VBox image is designed to run on Virtual Box. It can be converted to VMware (see another BLOG). 1/ http://www.oracle.com/technetwork/middleware/bi-foundation/obiee-samples-167534.html VBox Image Deployment Guide Sampleapp_v107_GA.ovf - VBox image key file The above http URL provides the user:password for the ftp URLs below. 2/ ftp://user:[email protected]/static/SampleAppV107/ 12 "7-zip" files Sampleapp_v107_GA_7_20.7z.001 -> .012 We recommend 7-zip file manager for unzipping (http://www.7-zip.org/). Select Unzip here option, it will create the contents under a directory named "SampleApp_10722". On Windows, it is important to download and save zip file under the root directory (e.g. C:\ or D:\) because of possible long pathnames. 3/ ftp://user:[email protected]/static/SampleAppV107/Unzipped_Version/ 4 files Sampleapp_v107_GA-disk[1234].vmdk Important note: Check the provided checksums (md5sum). Please do it! DISTRIBUTION as Installation files for existing OBI 11.1.1.5 (November 2011) http://www.oracle.com/technetwork/middleware/bi-foundation/obiee-samples-167534.html Install files Deployment Guide SampleApp_10722_1.zip - 198 MB CAVEAT Many computers have RAM chips problems that keep often silent ... until you manipulate big files. It is strongly advised you run some memory check program eg MEMTEST in GRUB boot manager. Running md5sum repeatedly onto the very same big file must be consistent [same result], else a hardware memory problem is suspected. For Virtual Box, you should most likely enable VT-X (Vanderpool) hardware virtualization in BIOS. A free disk space of 80 GB is required to perform safely the VBox image installation. A Virtual Machine of minimum 6 to 7 GB memory fits the needs of combining OBIEE and Essbase execution.

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  • You Are Hiring But Do Candidate&rsquo;s Want to Work For You

    - by david.talamelli
    So here you are – it has happened, you are now interviewing for that position that you have either applied for or maybe were called about. Whether you are an “active” candidate looking for a job or a “passive” candidate who was contacted about the opportunity, it doesn’t matter now. Regardless of the circumstances of how you got to the interview stage, how you and your new potential manager connect with each other at interview will play a part in whether you are successful in landing that job. The best manager/employee relationships I think tend to be the ones where both the manager and employee have a common goal that they are both working towards and they work together in unison to achieve these goals. Candidates – when you are interviewing for a role, remember that an interview is a two way process. An interview shouldn’t be just a case of a company interviewing you to see if you are a good fit for a certain role. Don’t forget in an interview process it is equally important that you take the opportunity to similarly interview the company to see if that role/company are the right place for you to move to as the next step in your career. I think an interview should not only be a chance for a Hiring Manager to get to better know a candidate and asses his capability and cultural fit for a team/company but it should also be a chance for the candidate to similarly assess a company or manager about whether they are someone that they want to work with. Managers – I know Recruiters have been talking about the “war for talent” since before many of you were managers, but there is no denying it – it exists. You are not only competing with other companies for talented individuals but you are also competing with the existing companies that those talented individuals are working at. Companies are not going to let the people they have identified as superstars resign without a fight (this is the classic Counter Offer scenario which may be another blog post in itself). So how do we get these great people – their current employer will do all they can to keep them, everyone else wants them – does this mean all hope is lost? No, absolutely not. The same reasons that have always existed on why candidates are interested in other opportunities is still there: it could be that someone is looking for career advancement, or they want the chance to work with new technology or maybe you have an opportunity that is exactly what that person is looking to do. As a Hiring Manager don’t just conduct your interviews in question/answer mode. You should talk to that individual to work out what it is they are looking for and you can then relate how your role addresses that. It is potentially going to be the two of you working together so you two are the ones who have to be most comfortable with each other. Don’t oversell the role – set realistic expectations of what that candidate can expect working in your team – give them the good, the bad and the ugly so they can make an informed decision. Manager’s think back to when you last were looking for a job and put yourself in the candidate’s shoes. When you were looking for a job, what was it that you wanted to know about Oracle, or what was it that you wanted more information about. There are some great Business Leaders that work here at Oracle – if you are one of them it is likely that you already are doing all these things anyway. The good news for you is that you are also likely raising yourself head and shoulders above what many interviewers do – that in itself gives you a competitive advantage in this ‘war for talent’ but as a great Business Leader you already know that

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  • A Letter for Your CEO About Social Marketing’s Future

    - by Mike Stiles
    We’ll leave it to you to decide if or how to sneak this in front of them. Dear Chief: This social marketing thing looks serious. It’s gone beyond having a Facebook page and putting our info and a few promotions on it. It’s seriously disrupting how we’ve always done marketing. And its implications reach well beyond marketing. My concern is that we stay positioned ahead of these changes and are prepared to embrace, adapt and capitalize on these new capabilities as opposed to spending valuable time and money trying to shoehorn social into “the way we’ve always done things.” I’m also concerned about what happens if our competition executes on this before we do. The days of being able to impose our ad messaging on the masses to great effect are numbered. The public now has the tech tools and ability to filter out things that are irrelevant to them. And frankly, spending ad dollars to reach unlikely prospects isn’t the most efficient path for us either. Today, our customers have to genuinely love what we do. That starts with a renewed, customer-centric focus on the quality and usability of our product. If their experience with it is bad, they now have very connected, loud voices that will testify against us. We can’t afford that. Next, their customer service experience, before and after the sale, has to be a pleasant surprise. That requires truly knowing our customers and listening to them. Lip service won’t cut it. We have to get and use as much data on the customer as possible, interact with them wherever they want to interact with us, and commit to impressing them. If we do, they’ll get out there and advertise for us. Since peer-to-peer recommendation is the most effective marketing, that’s money in the bank. Social marketing is about forming relationships, same as how individuals use social. We want them to know us, trust us, and get real value from knowing us. That requires honesty and transparency that before now might have been uncomfortable. I propose that if we clearly make everything we do about our customers’ wants and needs, we’ll have nothing to hide. It will solidify customer loyalty, retention, and thus, revenue. These things can’t happen without certain tools and structural changes in the organization. There are social cloud platforms that integrate social management into all of the necessary areas: CRM, customer service, sales, marketing automation, content marketing, ecommerce, etc. This is will give us a real-time, complete view of the customer so their every interaction with us is attentive, personalized, accurate, relevant, and satisfying. Without it, we’re just a collage of disjointed systems, each gathering data that informs only its own departmental silo. The customer is voluntarily giving us everything we need to know about them to win them over, but we have to start listening and putting the pieces together. There’s still time. Brands are coming to terms with this transition to the socially enabled enterprise, but so far they aren’t moving very fast. Like us, they’re dealing with long-entrenched technologies and processes. CMO’s and CIO’s have to form new partnerships. Content operations have to be initiated and properly staffed and funded. Various departments must be able to utilize interconnected big data. What will separate the winners from the losers? Well chief, that’s why I’m writing you. It’s in your hands. These initiatives won’t get the kind of priority and seriousness that inspire actual deadlines & action unless they come from your desk. You have to be the champion of customer centricity. You have to be our change agent. You have to be our innovator. Otherwise, it’s going to be business as usual, and that puts us in a very vulnerable place. Sincerely, Your Team @mikestilesPhoto: Gary Scott, stock.xchng

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  • Bancassurers Seek IT Solutions to Support Distribution Model

    - by [email protected]
    Oracle Insurance's director of marketing for EMEA, John Sinclair, attended the third annual Bancassurance Forum in Vienna last month. He reports that the outlook for bancassurance in EMEA remains positive, despite changing market conditions that have led a number of bancassurers to re-examine their business models. Vienna is at the crossroads between mature Western European markets, where bancassurance is now an established best practice, and more recently tapped Eastern European markets that offer the greatest growth potential. Attendance at the Bancassurance Forum was good, with 87 bancassurance attendees, most in very senior positions in the industry. The conference provided the chance for a lively discussion among bancassurers looking to keep abreast of the latest trends in one of Europe's most successful distribution models for insurance. Even under normal business conditions, there is a great demand for best practice sharing within the industry as there is no standard formula for success.  Each company has to chart its own course and choose the strategies for sales, products development and the structure of ownership that make sense for their business, and as soon as they get it right bancassurers need to adapt the mix to keep up with ever changing regulations, completion and economic conditions.  To optimize the overall relationship between banking and insurance for mutual benefit, a balance needs to be struck between potentially conflicting interests. The banking side of the house is looking for greater wallet share from its customers and the ability to increase profitability by bundling insurance products with higher margins - especially in light of the recent economic crisis, where margins for traditional banking products are low and completion high. The insurance side of the house seeks access to new customers through a complementary distribution channel that is efficient and cost effective. To make the relationship work, it is important that both sides of the same house forge strategic and long term relationships - irrespective of whether the underlying business model is supported by a distribution agreement, cross-ownership or other forms of capital structure. However, this third annual conference was not held under normal business conditions. The conference took place in challenging, yet interesting times. ING's forced spinoff of its insurance operations under pressure by the EU Commission and the troubling losses suffered by Allianz as a result of the Dresdner bank sale were fresh in everyone's mind. One year after markets crashed, there is now enough hindsight to better understand the implications for bancassurance and best practices that are emerging to deal with them. The loan-driven business that has been crucial to bancassurance up till now evaporated during the crisis, leaving bancassurers grappling with how to change their overall strategy from a loan-driven to a more diversified model.  Attendees came to the conference to learn what strategies were working - not only to cope with the market shift, but to take advantage of it as markets pick up. Over the course of 14 customer case studies and numerous analyst presentations, topical issues ranging from getting the business model right to the impact on capital structuring of Solvency II were debated openly. Many speakers alluded to the need to specifically design insurance products with the banking distribution channel in mind, which brings with it specific requirements such as a high degree of standardization to achieve efficiency and reduce training costs. Moreover, products must be engineered to suit end consumers who consider banks a one-stop shop. The importance of IT to the successful implementation of bancassurance strategies was a theme that surfaced regularly throughout the conference.  The cross-selling opportunity - that will ultimately determine the success or failure of any bancassurance model - can only be fully realized through a flexible IT architecture that enables banking and insurance processes to be integrated and presented to front-line staff through a common interface. However, the reality is that most bancassurers have legacy IT systems, which constrain the businesses' ability to implement new strategies to maintaining competitiveness in turbulent times. My colleague Glenn Lottering, who chaired the conference, believes that the primary opportunities for bancassurers to extract value from their IT infrastructure investments lie in distribution management, risk management with the advent of Solvency II, and achieving operational excellence. "Oracle is ideally suited to meet the needs of bancassurance," Glenn noted, "supplying market-leading software for both banking and insurance. Oracle provides adaptive systems that let customers easily integrate hybrid business processes from both worlds while leveraging existing IT infrastructure." Overall, the consensus at the conference was that the outlook for bancassurance in EMEA remains positive, despite changing market conditions that have led a number of bancassurers to re-examine their business models. John Sinclair is marketing director for Oracle Insurance in EMEA. He has more than 20 years of experience in insurance and financial services.    

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  • Building vs. Buying a Master Data Management Solution

    - by david.butler(at)oracle.com
    Many organizations prefer to build their own MDM solutions. The argument is that they know their data quality issues and their data better than anyone. Plus a focused solution will cost less in the long run then a vendor supplied general purpose product. This is not unreasonable if you think of MDM as a point solution for a particular data quality problem. But this approach carries significant risk. We now know that organizations achieve significant competitive advantages when they deploy MDM as a strategic enterprise wide solution: with the most common best practice being to deploy a tactical MDM solution and grow it into a full information architecture. A build your own approach most certainly will not scale to a larger architecture unless it is done correctly with the larger solution in mind. It is possible to build a home grown point MDM solution in such a way that it will dovetail into broader MDM architectures. A very good place to start is to use the same basic technologies that Oracle uses to build its own MDM solutions. Start with the Oracle 11g database to create a flexible, extensible and open data model to hold the master data and all needed attributes. The Oracle database is the most flexible, highly available and scalable database system on the market. With its Real Application Clusters (RAC) it can even support the mixed OLTP and BI workloads that represent typical MDM data access profiles. Use Oracle Data Integration (ODI) for batch data movement between applications, MDM data stores, and the BI layer. Use Oracle Golden Gate for more real-time data movement. Use Oracle's SOA Suite for application integration with its: BPEL Process Manager to orchestrate MDM connections to business processes; Identity Management for managing users; WS Manager for managing web services; Business Intelligence Enterprise Edition for analytics; and JDeveloper for creating or extending the MDM management application. Oracle utilizes these technologies to build its MDM Hubs.  Customers who build their own MDM solution using these components will easily migrate to Oracle provided MDM solutions when the home grown solution runs out of gas. But, even with a full stack of open flexible MDM technologies, creating a robust MDM application can be a daunting task. For example, a basic MDM solution will need: a set of data access methods that support master data as a service as well as direct real time access as well as batch loads and extracts; a data migration service for initial loads and periodic updates; a metadata management capability for items such as business entity matrixed relationships and hierarchies; a source system management capability to fully cross-reference business objects and to satisfy seemingly conflicting data ownership requirements; a data quality function that can find and eliminate duplicate data while insuring correct data attribute survivorship; a set of data quality functions that can manage structured and unstructured data; a data quality interface to assist with preventing new errors from entering the system even when data entry is outside the MDM application itself; a continuing data cleansing function to keep the data up to date; an internal triggering mechanism to create and deploy change information to all connected systems; a comprehensive role based data security system to control and monitor data access, update rights, and maintain change history; a flexible business rules engine for managing master data processes such as privacy and data movement; a user interface to support casual users and data stewards; a business intelligence structure to support profiling, compliance, and business performance indicators; and an analytical foundation for directly analyzing master data. Oracle's pre-built MDM Hub solutions are full-featured 3-tier Internet applications designed to participate in the full Oracle technology stack or to run independently in other open IT SOA environments. Building MDM solutions from scratch can take years. Oracle's pre-built MDM solutions can bring quality data to the enterprise in a matter of months. But if you must build, at lease build with the world's best technology stack in a way that simplifies the eventual upgrade to Oracle MDM and to the full enterprise wide information architecture that it enables.

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  • Silverlight Cream for March 30, 2010 -- #825

    - by Dave Campbell
    In this Issue: Jeremy Likness, Tim Greenfield, Tim Heuer, ondrejsv, XAML Ninja, Nikhil Kothari, Sergey Barskiy, Shawn Oster, smartyP, Christian Schormann(-2-), and John Papa And Glenn Block. Shoutouts: Victor Gaudioso produced a RefCard for DZone: Getting Started with Silverlight and Expression Blend Way to go Victor... it looks great! Gavin Wignall announced Metia launch FourSquare and Bing maps mash up – called Near.me Cheryl Simmons talks about VS2010 and the design surface: Changing Templates with the Silverlight Designer (and seeing the changes immediately) Michael S. Scherotter posted that New York Times Silverlight Kit Updated for Windows Phone 7 Series Jaime Rodriguez posted about 2 free chapters in his new book (with Yochay Kiriaty): A Journey Into Silverlight On Windows Phone -Via Learning WIndows PHone Programming Did you know there was "MSDN Radio"?? Tim Heuer posted follow-up answers to this morning's show: MSDN Radio follow-up answers: Prism for Silverlight, DomainServices and relationships Michael Klucher posted a great set of links for WP7 game development this morning: Great Game Development Tutorials for Windows Phone Zhiming Xue has 3 pages of synopsis and links for everything Windows Phone at MIX. This is the 1st, but at the top of the pages are links to the other two: Windows Phone 7 Content From MIX10 – Part I From SilverlightCream.com: Using WriteableBitmap to Simplify Animations with Clones Jeremy Likness takes a break from his LOB posts to demonstrate a page flip animation using WriteableBitmap to simplify the animation using clones. SAX-like Xml parsing Want some experience or fun with Rx? Tim Greenfield has a post up on building an observable XmlReader. nstalling Silverlight applications without the browser involved Last night I blogged Mike Taulty's take on the "Silent Install" for an OOB app, tonight, I'm posting Tim Heuer's insight on the topic. How to: Create computed/custom properties for sample data in Blend/Sketchflow ondrejsv posted an example of digging into the files that control the sample data for Blend to get what you really want. PathListBox Adventures – radial layout Check out the radial layout XAML Ninja did using the PathListBox ... and all code available. RIA Services and Validation Nikhil Kothari has a great (duh!) post up that follows his Silverlight TV on the same subject: RIA Services and validation... lots of good external links also. Windows Phone 7 Application with OData Sergey Barskiy did an OData to WP7 app by using the feed from MIX10. You can see a list of sessions, and click on one to see details. Getting Blur And DropShadow to work in the Windows Phone Emulator Shawn Oster responds to some forum questions about Blur and DropShadow effects not showing up in the WP7 emulator, and gives the code trick we have to do for now. Metro Icons for Windows Phone 7 We all got the other icon set for WP7 from MSDN, but smartyP pulled the Metro Icons from the PPT deck of the MIX10 presentations... good job! Fonts in SketchFlow Christian Schormann talks about fonts in Sketchflow, where they live on your machine, and how you can use them. Blend 4: About Path Layout, Part III Christian Schormann also has Part III of his epic tutorial up on Path Layout and Blend. This one is on dynamic resizing layouts, and he has links back to the other two if you missed them... or you can find them with a search at SilverlightCream... :) Simple ViewModel Locator for MVVM: The Patients Have Left the Asylum John Papa And Glenn Block teamed up to solve the View First model only without the maintenance involved with the ViewModel locator by using MEF. It only took these guys and hour... sigh... :) Stay in the 'Light! Twitter SilverlightNews | Twitter WynApse | WynApse.com | Tagged Posts | SilverlightCream Join me @ SilverlightCream | Phoenix Silverlight User Group Technorati Tags: Silverlight    Silverlight 3    Silverlight 4    Windows Phone MIX10

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  • SQL SERVER – Understanding XML – Contest Win Joes 2 Pros Combo (USD 198) – Day 5 of 5

    - by pinaldave
    August 2011 we ran a contest where every day we give away one book for an entire month. The contest had extreme success. Lots of people participated and lots of give away. I have received lots of questions if we are doing something similar this month. Absolutely, instead of running a contest a month long we are doing something more interesting. We are giving away USD 198 worth gift every day for this week. We are giving away Joes 2 Pros 5 Volumes (BOOK) SQL 2008 Development Certification Training Kit every day. One copy in India and One in USA. Total 2 of the giveaway (worth USD 198). All the gifts are sponsored from the Koenig Training Solution and Joes 2 Pros. The books are available here Amazon | Flipkart | Indiaplaza How to Win: Read the Question Read the Hints Answer the Quiz in Contact Form in following format Question Answer Name of the country (The contest is open for USA and India residents only) 2 Winners will be randomly selected announced on August 20th. Question of the Day: Is following XML a well formed XML Document? <?xml version=”1.0″?> <address> <firstname>Pinal</firstname> <lastname>Dave</lastname> <title>Founder</title> <company>SQLAuthority.com</company> </address> a) Yes b) No c) I do not know Query Hints: BIG HINT POST A common observation by people seeing an XML file for the first time is that it looks like just a bunch of data inside a text file. XML files are text-based documents, which makes them easy to read.  All of the data is literally spelled out in the document and relies on a just a few characters (<, >, =) to convey relationships and structure of the data.  XML files can be used by any commonly available text editor, like Notepad. Much like a book’s Table of Contents, your first glance at well-formed XML will tell you the subject matter of the data and its general structure. Hints appearing within the data help you to quickly identify the main theme (similar to book’s subject), its headers (similar to chapter titles or sections of a book), data elements (similar to a book’s characters or chief topics), and so forth. We’ll learn to recognize and use the structural “hints,” which are XML’s markup components (e.g., XML tags, root elements). The XML Raw and Auto modes are great for displaying data as all attributes or all elements – but not both at once. If you want your XML stream to have some of its data shown in attributes and some shown as elements, then you can use the XML Path mode. If you are using an XML Path stream, then by default all values will be shown as elements. However, it is possible to pick one or more elements to be shown with an attribute(s) as well. Additional Hints: I have previously discussed various concepts from SQL Server Joes 2 Pros Volume 5. SQL Joes 2 Pros Development Series – OpenXML Options SQL Joes 2 Pros Development Series – Preparing XML in Memory SQL Joes 2 Pros Development Series – Shredding XML SQL Joes 2 Pros Development Series – Using Root With Auto XML Mode SQL Joes 2 Pros Development Series – Using Root With Auto XML Mode SQL Joes 2 Pros Development Series – What is XML? SQL Joes 2 Pros Development Series – What is XML? – 2 Next Step: Answer the Quiz in Contact Form in following format Question - Answer Name of the country (The contest is open for USA and India) Bonus Winner Leave a comment with your favorite article from the “additional hints” section and you may be eligible for surprise gift. There is no country restriction for this Bonus Contest. Do mention why you liked it any particular blog post and I will announce the winner of the same along with the main contest. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: Joes 2 Pros, PostADay, SQL, SQL Authority, SQL Puzzle, SQL Query, SQL Server, SQL Tips and Tricks, T SQL, Technology

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  • Closer look at the SOA 12c Feature: Oracle Managed File Transfer

    - by Tshepo Madigage-Oracle
    The rapid growth of cloud-based applications in the enterprise, combined with organizations' desire to integrate applications with mobile technologies, is dramatically increasing application integration complexity. To meet this challenge, Oracle introduced Oracle SOA Suite 12c, the latest version of the industry's most complete and unified application integration and SOA solution. With simplified cloud, mobile, on-premises, and Internet of Things (IoT) integration capabilities, all within a single platform, Oracle SOA Suite 12c helps organizations speed time to integration, improve productivity, and lower TCO. To extend its B2B solution capabilities with Oracle SOA Suite 12c, Oracle unveiled Oracle Managed File Transfer, an integrated solution that enables organizations to virtually eliminate file transfer complexities. This allows customers to load data securely into Oracle Cloud applications as well as third-party cloud or partner applications. Oracle Managed File Transfer (Oracle MFT) enables secure file exchange and management with internal departments and external partners. It protects against inadvertent access to unsecured files at every step in the end-to-end transfer of files. It is easy to use especially for non technical staff so you can leverage more resources to manage the transfer of files. The extensive reporting capabilities allow you to get quick status of a file transfer and resubmit it as required. You can protect data in your DMZ by using the SSH/FTP reverse proxy. Oracle Managed File Transfer can help integrate applications by transferring files between them in complex use case patterns. Standalone: Transferring files on its own using embedded FTP and sFTP servers and the file systems to which it has access. SOA Integration: a SOA application can be the source or target of a transfer. A SOA application can also be the common endpoint for the target of one transfer and the source of another. B2B Integration: B2B application can be the source or target of a transfer. A B2B application can also be the common endpoint for the target of one transfer and the source of another. Healthcare Integration:  Healthcare application can be the source or target of a transfer. A Healthcare application can also be the common endpoint for the target of one transfer and the source of another. Oracle Service Bus (OSB) integration: OMT can integrate with Oracle Service Bus web service interfaces. OSB interface can be the source or target of a transfer. An Oracle Service Bus interface can also be the common endpoint for the target of one transfer and the source of another. Hybrid Integration: can be one participant in a web of data transfers that includes multiple application types. Oracle Managed File Transfers has four user roles: file handlers, designers, monitors, and administrators. File Handlers: - Copy files to file transfer staging areas, which are called sources. - Retrieve files from file transfer destinations, which are called targets. Designers: - Create, read, update and delete file transfer sources. - Create, read, update and delete file transfer targets. - Create, read, update and delete transfers, which link sources and targets in complete file delivery flows. - Deploy and test transfers. Monitors: - Use the Dashboard and reports to ensure that transfer instances are successful. - Pause and resume lengthy transfers. - Troubleshoot errors and resubmit transfers. - View artifact deployment details and history. - View artifact dependence relationships. - Enable and disable sources, targets, and transfers. - Undeploy sources, targets, and transfers. - Start and stop embedded FTP and sFTP servers. Administrators: - All file handler tasks - All designer tasks - All monitor tasks - Add other users and determine their roles - Configure user directory permissions - Configure the Oracle Managed File Transfer server - Configure embedded FTP and sFTP servers, including security - Configure B2B and Healthcare domains - Back up and restore the Oracle Managed File Transfer configuration - Purge transferred files and instance data - Archive and restore instance data and payloads - Import and export metadata You will find all the related information about SOA 12.1.3. Oracle Manages File Transfer OMT in the documentation: Using Oracle Manages File Transfer Resources and links: Oracle Unveils Oracle SOA Suite 12c Oracle Managed Files Transfer Oracle Managed Files Transfer SOA 12c White Paper For further enquiries don't hesitate to contact us at [email protected] and join our Partner Webcast on Oracle SOA Suite 12c

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  • New Release of Oracle EPM (Enterprise Performance Management)

    - by Theresa Hickman
    I'm a huge fan of Hyperion products and consider Hyperion to be one of the best acquisitions Oracle has made in terms of applications. So I am really excited to talk about their latest release, Release 11.1.2 of the Oracle EPM System. This is EPM's largest release in 2 years, and it's jam-packed with new modules and features. In terms of brand new products, there are three: 1. Public Sector Planning and Budgeting meets the needs of public sector agencies, higher education, governments, etc. that have complex budget requirements. It supports position or employee-based budgeting and integrates with MS Office and your ERP ledgers to perform commitment control. 2. Hyperion Financial Close Management is a complete financial close solution that orchestrates the entire close process from subledgers and general ledger to financial reporting and disclosure submissions. And of course, it is integrated with GL systems and consolidation systems. I saw a demo of this and it looked pretty slick. They have this unified close calendar that looks like a regular calendar that gives each person participating in the close process a task list. It comes with a Gantt chart that shows the relationships and dependencies among closing tasks. There are dashboards to allow you to track the close progress and completion of tasks as well as perform trend analysis and see how much time is being spent on different activities in the close process. This gives you visibility that you never had before to understand where the bottlenecks are and where improvements could be made. I think what I liked best about this product was that it provides a central place for all participants to communicate their progress. When I worked as an Accountant, we used ad hoc tools, such as spreadsheets, Word documents, emails, and phone calls during the close process. I like the idea of having a central system to track the overall progress as well as automate the entire financial close process. Who knows, maybe Accountants won't have to revolve their lives around the month end close anymore with a tool like this. Those periodic fire drills can become predictable, well managed processes. 3. Disclosure Management is an out-of-the-box, pre-packaged XBRL solution to meet statutory reporting requirements. This product is really going to help companies improve the timeliness of producing financial reports. Reports can be authored using MS Word and Excel and then XBRL instance documents can be produced with its embedded XBRL tags. It even supports footnotes and disclosures of non-financial information. With a product like this, companies no longer have to outsource their XBRL filing; they can bring it back in house to save costs and time. In terms of other enhancements, they have ERP Integrator that provides integration and drill downs from Hyperion products to source systems, such as Oracle E-Business Suite, PeopleSoft, and SAP. No other vendor offers this level of integration. There's also a new product that links Oracle Essbase directly to Hyperion Financial Management for internal financial reporting, and new integrations between Hyperion Financial Management and Oracle's GRC products. They also improved the usability of Oracle Hyperion Planning. They made it much easier for end users to use the system via the web or via MS Excel when submitting plans and budgets. It is also integrated with intelligent approval workflows that are data-driven, user-configurable, and scenario-specific to efficiently streamline the budgeting process. Here's the press release from April 7, 2010. Here's the pre-recorded web cast where you can see the demos. Just register and watch the hour long presentation. And finally, here's the newsletter

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  • SQL SERVER – Identity Fields – Contest Win Joes 2 Pros Combo (USD 198) – Day 2 of 5

    - by pinaldave
    August 2011 we ran a contest where every day we give away one book for an entire month. The contest had extreme success. Lots of people participated and lots of give away. I have received lots of questions if we are doing something similar this month. Absolutely, instead of running a contest a month long we are doing something more interesting. We are giving away USD 198 worth gift every day for this week. We are giving away Joes 2 Pros 5 Volumes (BOOK) SQL 2008 Development Certification Training Kit every day. One copy in India and One in USA. Total 2 of the giveaway (worth USD 198). All the gifts are sponsored from the Koenig Training Solution and Joes 2 Pros. The books are available here Amazon | Flipkart | Indiaplaza How to Win: Read the Question Read the Hints Answer the Quiz in Contact Form in following format Question Answer Name of the country (The contest is open for USA and India residents only) 2 Winners will be randomly selected announced on August 20th. Question of the Day: Which of the following statement is incorrect? a) Identity value can be negative. b) Identity value can have negative interval. c) Identity value can be of datatype VARCHAR d) Identity value can have increment interval larger than 1 Query Hints: BIG HINT POST A simple way to determine if a table contains an identity field is to use the SSMS Object Explorer Design Interface. Navigate to the table, then right-click it and choose Design from the pop-up window. When your design tab opens, select the first field in the table to view its list of properties in the lower pane of the tab (In this case the field is ProductID). Look to see if the Identity Specification property in the lower pane is set to either yes or no. SQL Server will allow you to utilize IDENTITY_INSERT with just one table at a time. After you’ve completed the needed work, it’s very important to reset the IDENTITY_INSERT back to OFF. Additional Hints: I have previously discussed various concepts from SQL Server Joes 2 Pros Volume 2. SQL Joes 2 Pros Development Series – Output Clause in Simple Examples SQL Joes 2 Pros Development Series – Ranking Functions – Advanced NTILE in Detail SQL Joes 2 Pros Development Series – Ranking Functions – RANK( ), DENSE_RANK( ), and ROW_NUMBER( ) SQL Joes 2 Pros Development Series – Advanced Aggregates with the Over Clause SQL Joes 2 Pros Development Series – Aggregates with the Over Clause SQL Joes 2 Pros Development Series – Overriding Identity Fields – Tricks and Tips of Identity Fields SQL Joes 2 Pros Development Series – Many to Many Relationships Next Step: Answer the Quiz in Contact Form in following format Question Answer Name of the country (The contest is open for USA and India) Bonus Winner Leave a comment with your favorite article from the “additional hints” section and you may be eligible for surprise gift. There is no country restriction for this Bonus Contest. Do mention why you liked it any particular blog post and I will announce the winner of the same along with the main contest. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: Joes 2 Pros, PostADay, SQL, SQL Authority, SQL Puzzle, SQL Query, SQL Server, SQL Tips and Tricks, T SQL, Technology

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  • WebCenter Marketing and Upcoming Events

    - by rituchhibber
    Events: Events: Date Event Name Location/Country October 30, 2012 ResCare Solves Content Lifecycle Challenges with Oracle WebCenter Webcast November 1, 2012 Paper Burying Your HR Processes? Dig Your Way Out With Oracle WebCenter! Webcast November 15, 2012 Social Business Thought Leader Webcast: Three Ways to Fix Your Broken Organization, featuring Christian Finn Webcast Marketing: Marketing: WebCenter Sites Sales eVite:Embrace the Base: Create an Exceptional Online Customer Experience with Oracle WebCenter Sites Directs recipients to the Connected Customer Experience Resource Center to see the latest demos, analyst reports, and customer webcasts promoting WebCenter Sites. For more information Click  here. WebCenter Social Business Thought Leaders Series: Digital Darwinism: How Brands Can Survive the Rapid Evolution of Society and TechnologyBrian Solis, Altimeter Group digital analyst and futuristDecember 13, 2012 10am PDTRegistration available soon, find other content from this speaker here. Webcast: WebCenter Sites for Applications: Disconnected Online Customer Experience? Connect it with Oracle WebCenter November 8, 2012  eVite | Registration Page WebCenter in Action Customer & Partner webcast series: Started earlier in FY13, a new webcast series featuring WebCenter customer deployments that are executed by a partner.The next webcast in the series will be November 14th:Los Angeles Department of Building & Safety Lowers Customer Service Costs with Oracle WebCenter Click here to learn more. OnDemand Webcast: ResCare Solves Content Lifecycle Challenges with Oracle WebCenterComplex documents must be created, assembled, reviewed, and tracked. To avoid fragmented, chaotic information processes, organizations must adopt an integrated set of strategies, standards, best practices, and technologies for managing information. Attend this webcast to learn how Oracle WebCenter has allowed ResCare to: solve content lifecycle challenges, reduce compliance and business risks and increase adoption of intranet as primary business communication tool. On-Demand Assets Date Event Name Location/Country On Demand Avoid Social Media Fatigue - Learn the 9 C’s of Customer Engagement, featuring Ray Wang, Principal Analyst and CEO, Constellation Research Webcast On Demand WebCenter in Action Series: Hitachi Data Systems Improves Global Web Experience with Oracle WebCenter, presented by Hitachi Data Systems and Lingotek. Webcast On Demand Managing Social Relationships for the Enterprise, featuring Jeremiah Owyang, Industry Analyst, Altimeter Group and Reggie Bradford, Vice President, Oracle Webcast On Demand Oracle’s Vision for the Social-Enabled Enterprise, presented by Mark Hurd, Thomas Kurian and Reggie Bradford Webcast On Demand WebCenter in Action Series: Qualcomm Provides a Seamless Experience for Customers with Oracle WebCenter, presented by Qualcomm and Keste. Webcast On Demand Social Business Thought Leaders Series: 6 Counterintuitive Best Practices for Social Collaboration Adoption, featuring John Brunswick, Oracle. Webcast On Demand Oracle WebCenter Connects Patients and Researchers in Cancer Control Mission, presented by Canadian Partnership Against Cancer and App-Systems Webcast On Demand Oracle WebCenter: Modernize, Aggregate and Extend Your Portals Webcast On Demand Top 10 Technology Trends Driving Business Innovation, featuring Andy Mulholland, CTO, Capgemini Webcast On Demand Ancestry.com Helps Families Uncover History with Oracl e WebCenter Webcast On Demand Organic Business Networks: Doing Business in a Hyper-Connected World, featuring Mike Fauscette, GVP, IDC Webcast On Demand Social Business and Innovation, featuring John Mancini, President, AIIM Webcast On Demand Do More with Oracle WebCenter: Expand Beyond Web Experience Management Webcast On Demand Race Against the Machine, featuring Andrew McAfee, author and principal scientist at MIT Webcast On Demand Introducing Oracle WebCenter Sites 11gR1: Transforming the Online Experience Webcast On Demand Mobile is the New Face of Engagement, featuring Ted Schadler, Vice President & Principal Analyst, Forrester Research Inc Webcast Analyst Report: IDC Research: Oracle Debuts New Release of Oracle WebCenter Sites.

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  • ORACLE is WEB 2.0

    - by anca.rosu
    You never know what to expect in life, where it can take you and what kind of fulfillment it can offer you. It’s just like an amazing lottery with millions of winning tickets. My name is Paula, I am an Online Marketing Specialist at Oracle University and this is my story. Having graduated from a technical profile college, it seemed almost normal to follow the same career path. But I said no. I wanted to try something else, so I took an Advertising Masters Program and I really became in love with this entire industry. Advertising and the new impact of the Internet through social networking is my current fascination. I knew I had to work to incorporate both my skills intro one dream job. I want to believe that I have come to work at Oracle as part of a great plan that life has for me. It’s not the most glamorous job in advertising or in the fashion industry, but it’s everything you need to start investing in your development and to build relationships. A normal day at work begins at 9.30 at our Oracle Office in Bucharest. After a short chit-chat, coffee and some conference calls, marketing gets to work! Some of the members of my team are working besides me but others are based all over Europe. This is extremely useful when coordinating the EMEA Marketing for Oracle University, because this way it’s easier to keep an eye on these various locations. Even though it’s a team play, you need to speak up and make your mark. I am the kind of person that never stands-by and waits to be given directions, I am curious and intuitive. This makes things easier. In Oracle you really need to find your own way and to discover how to organize your time and how to get involved with people. People to people, this is the focus. But everything is up to you and it strongly depends on the type of personality that you have. I try to get involved in various activities, participate in Oracle Days Events, interact and meet all kinds of people. For those who are newly graduates or interns, Oracle has lots of trainings and webcasts you can attend to help you develop your career shape and to understand better the way the business works. You can also be awarded for ideas and setting the trends so that makes it worth it. What I like most about my job is the fact that I can come with ideas and bring them to life. For example Oracle University has a special seminar program called “Celebrity Seminars” where top industry speakers teach 1-day or 2-day condensed seminars. We thought of creating something exclusive and a video was the best idea. So my colleague and I became reporters for a day and interviewed this well-known speaker regarding his seminar. I think this is a good way to market this business. Live footage is a very good marketing tool so we are planning to use the video to target our online audiences via Facebook, Twitter or LinkedIn. This can even go in the newsletters that marketing sends regarding the Celebrity Seminars. This is what I meant when I said Oracle is a free spirited organization and you can surely find your place here among us. The best way to describe my job is WEB 2.0. The modern online approach comes to life while we are trying to sell our business. We need to be out there and we are responsible of spreading the buzz regarding our training offerings and our official courseware materials. There are so many new ways to interact with the target audience nowadays and I am so eager to discover the best online techniques! If you have any questions related to this article feel free to contact  [email protected].  You can find our job opportunities via http://campus.oracle.com Technorati Tags: WEB 2.0,Online Marketing,Oracle University,Bucharest,events,graduates,interns,training,webcast,seminar,newsletters,business,Facebook,Twitter,LinkedIn

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  • Announcing Oracle Knowledge 8.5: Even Superheroes Need Upgrades

    - by Richard Lefebvre
    It’s no secret that we like Iron Man here at Oracle. We've certainly got stuff in common: one of the world’s largest technology companies and one of the world’s strongest technology-driven superheroes. If you've seen the recent Iron Man movies, you might have even noticed some of our servers sitting in Tony Stark’s lab. Heck, our CEO made a cameo appearance in one of the movies. Yeah, we’re fans. Especially as Iron Man is a regular guy with some amazing technology – like us. But Like all great things even Superheroes need upgrades, whether it’s their suit, their car or their spacestation. Oracle certainly has its share of advanced technology.  For example, Oracle acquired InQuira in 2011 after years of watching the company advance the science of Knowledge Management.  And it was some extremely super technology.  At that time, Forrester’s Kate Leggett wrote about it in ‘Standalone Knowledge Management Is Dead With Oracle's Announcement To Acquire InQuira’ saying ‘Knowledge, accessible via web self-service or agent UIs, is a critical customer service component for industries fielding repetitive questions about policies, procedures, products, and solutions.’  One short sentence that amounts to a very tall order.  Since the acquisition our KM scientists have been hard at work in their labs. Today Oracle announced its first major knowledge management release since its acquisition of InQuira: Oracle Knowledge 8.5. We’ve put a massively-upgraded supersuit on our KM solution because we still have bad guys to fight. And we are very proud to say that we went way beyond our original plans. So what, exactly, did we do in Oracle Knowledge 8.5? We did what any high-tech super-scientist would do. We made Oracle Knowledge smarter, stronger and faster. First, we gave Oracle Knowledge a stronger heart: Certified on Oracle technologies, including Oracle WebLogic Server, Oracle Business Intelligence, Oracle Exadata Database Machine and Oracle Exalogic Elastic Cloud. Huge scaling and performance improvements. Then we gave it a better reach: Improved iConnect functionality that delivers contextualized knowledge directly into CRM applications. Better content acquisition support across disparate sources. Enhanced Language Support including Natural Language search support for 16 Languages. Enhanced Keyword Search for 23 authoring languages, as well as enhanced out-of-the-box industry ontologies covering 14 languages. And finally we made Oracle Knowledge ridiculously smarter: Improved Natural Language Search and a new Contextual Answer Delivery that understands the true intent of each inquiry to deliver the best possible answers. AnswerFlow for Guided Navigation & Answer Delivery, a new application for guided troubleshooting and answer delivery. Knowledge Analytics standardized on Oracle’s Business Intelligence Enterprise Edition. Knowledge Analytics Dashboards optimized search and content creation through targeted, actionable insights. A new three-level language model "Global - Language - Locale" that provides an improved search experience for organizations with a global footprint. We believe that Oracle Knowledge 8.5 is the most sophisticated KM solution in existence today and we’ve worked very hard to help it fulfill the promise of KM: empowering customers and employees with deep insights wherever they need them. We hope you agree it’s a suit worth wearing. We are continuing to invest in Knowledge Management as it continues to be especially relevant today with the enterprise push for peer collaboration, crowd-sourced wisdom, agile innovation, social interaction channels, applied real-time analytics, and personalization. In fact, we believe that Knowledge Management is a critical part of the Customer Experience portfolio for success. From empowering employee’s, to empowering customers, to gaining the insights from interactions across all channels, businesses today cannot efficiently scale their efforts, strengthen their customer relationships or achieve their growth goals without a solid Knowledge Management foundation to build from. And like every good superhero saga, we’re not even close to being finished. Next we are taking Oracle Knowledge into the Cloud. Yes, we’re thinking what you’re thinking: ROCKET BOOTS! Stay tuned for the next adventure… By Nav Chakravarti, Vice-President, Product Management, CRM Knowledge and previously the CTO of InQuira, a knowledge management company acquired by Oracle in 2011

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  • Announcing Oracle Knowledge 8.5: Even Superheroes Need Upgrades

    - by Chris Warner
    It’s no secret that we like Iron Man here at Oracle. We've certainly got stuff in common: one of the world’s largest technology companies and one of the world’s strongest technology-driven superheroes. If you've seen the recent Iron Man movies, you might have even noticed some of our servers sitting in Tony Stark’s lab. Heck, our CEO made a cameo appearance in one of the movies. Yeah, we’re fans. Especially as Iron Man is a regular guy with some amazing technology – like us. But Like all great things even Superheroes need upgrades, whether it’s their suit, their car or their spacestation. Oracle certainly has its share of advanced technology.  For example, Oracle acquired InQuira in 2011 after years of watching the company advance the science of Knowledge Management.  And it was some extremely super technology.  At that time, Forrester’s Kate Leggett wrote about it in ‘Standalone Knowledge Management Is Dead With Oracle's Announcement To Acquire InQuira’ saying ‘Knowledge, accessible via web self-service or agent UIs, is a critical customer service component for industries fielding repetitive questions about policies, procedures, products, and solutions.’  One short sentence that amounts to a very tall order.  Since the acquisition our KM scientists have been hard at work in their labs. Today Oracle announced its first major knowledge management release since its acquisition of InQuira: Oracle Knowledge 8.5. We’ve put a massively-upgraded supersuit on our KM solution because we still have bad guys to fight. And we are very proud to say that we went way beyond our original plans. So what, exactly, did we do in Oracle Knowledge 8.5? We did what any high-tech super-scientist would do. We made Oracle Knowledge smarter, stronger and faster. First, we gave Oracle Knowledge a stronger heart: Certified on Oracle technologies, including Oracle WebLogic Server, Oracle Business Intelligence, Oracle Exadata Database Machine and Oracle Exalogic Elastic Cloud. Huge scaling and performance improvements. Then we gave it a better reach: Improved iConnect functionality that delivers contextualized knowledge directly into CRM applications. Better content acquisition support across disparate sources. Enhanced Language Support including Natural Language search support for 16 Languages. Enhanced Keyword Search for 23 authoring languages, as well as enhanced out-of-the-box industry ontologies covering 14 languages. And finally we made Oracle Knowledge ridiculously smarter: Improved Natural Language Search and a new Contextual Answer Delivery that understands the true intent of each inquiry to deliver the best possible answers. AnswerFlow for Guided Navigation & Answer Delivery, a new application for guided troubleshooting and answer delivery. Knowledge Analytics standardized on Oracle’s Business Intelligence Enterprise Edition. Knowledge Analytics Dashboards optimized search and content creation through targeted, actionable insights. A new three-level language model "Global - Language - Locale" that provides an improved search experience for organizations with a global footprint. We believe that Oracle Knowledge 8.5 is the most sophisticated KM solution in existence today and we’ve worked very hard to help it fulfill the promise of KM: empowering customers and employees with deep insights wherever they need them. We hope you agree it’s a suit worth wearing. We are continuing to invest in Knowledge Management as it continues to be especially relevant today with the enterprise push for peer collaboration, crowd-sourced wisdom, agile innovation, social interaction channels, applied real-time analytics, and personalization. In fact, we believe that Knowledge Management is a critical part of the Customer Experience portfolio for success. From empowering employee’s, to empowering customers, to gaining the insights from interactions across all channels, businesses today cannot efficiently scale their efforts, strengthen their customer relationships or achieve their growth goals without a solid Knowledge Management foundation to build from. And like every good superhero saga, we’re not even close to being finished. Next we are taking Oracle Knowledge into the Cloud. Yes, we’re thinking what you’re thinking: ROCKET BOOTS! Stay tuned for the next adventure… By Nav Chakravarti, Vice-President, Product Management, CRM Knowledge and previously the CTO of InQuira, a knowledge management company acquired by Oracle in 2011. 

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  • Azure Mobile Services: lessons learned

    - by svdoever
    When I first started using Azure Mobile Services I thought of it as a nice way to: authenticate my users - login using Twitter, Google, Facebook, Windows Live create tables, and use the client code to create the columns in the table because that is not possible in the Azure Mobile Services UI run some Javascript code on the table crud actions (Insert, Update, Delete, Read) schedule a Javascript to run any 15 or more minutes I had no idea of the magic that was happening inside… where is the data stored? Is it a kind of big table, are relationships between tables possible? those Javascripts on the table crud actions, is that interpreted, what is that exactly? After working for some time with Azure Mobile Services I became a lot wiser: Those tables are just normal tables in an Azure SQL Server 2012 Creating the table columns through client code sucks, at least from my Javascript code, because the columns are deducted from the sent JSON data, and a datetime field is sent as string in JSON, so a string type column is created instead of a datetime column You can connect with SQL Management Studio to the Azure SQL Server, and although you can’t manage your columns through the SQL Management Studio UI, it is possible to just run SQL scripts to drop and create tables and indices When you create a table through SQL script, add the table with the same name in the Azure Mobile Services UI to hook it up and be able to access the table through the provided abstraction layer You can also go to the SQL Database through the Azure Mobile Services UI, and from there get in a web based SQL management studio where you can create columns and manage your data The table crud scripts and the scheduler scripts are full blown node.js scripts, introducing a lot of power with great performance The web based script editor is really powerful, I do most of my editing currently in the editor which has syntax highlighting and code completing. While editing the code JsHint is used for script validation. The documentation on Azure Mobile Services is… suboptimal. It is such a pity that there is no way to comment on it so the community could fill in the missing holes, like which node modules are already loaded, and which modules are available on Azure Mobile Services. Soon I was hacking away on Azure Mobile Services, creating my own database tables through script, and abusing the read script of an empty table named query to implement my own set of “services”. The latest updates to Azure Mobile Services described in the following posts added some great new features like creating web API’s, use shared code from your scripts, command line tools for managing Azure Mobile Services (upload and download scripts for example), support for node modules and git support: http://weblogs.asp.net/scottgu/archive/2013/06/14/windows-azure-major-updates-for-mobile-backend-development.aspx http://blogs.msdn.com/b/carlosfigueira/archive/2013/06/14/custom-apis-in-azure-mobile-services.aspx http://blogs.msdn.com/b/carlosfigueira/archive/2013/06/19/custom-api-in-azure-mobile-services-client-sdks.aspx In the mean time I rewrote all my “service-like” table scripts to API scripts, which works like a breeze. Bad thing with the current state of Azure Mobile Services is that the git support is not working if you are a co-administrator of your Azure subscription, and not and administrator (as in my case). Another bad thing is that Cross Origin Request Sharing (CORS) is not supported for the API yet, so no go yet from the browser client for API’s, which is my case. See http://social.msdn.microsoft.com/Forums/windowsazure/en-US/2b79c5ea-d187-4c2b-823a-3f3e0559829d/known-limitations-for-source-control-and-custom-api-features for more on these and other limitations. In his talk at Build 2013 Josh Twist showed that there is a work-around for accessing shared script code from the table scripts as well (another limitation mentioned in the post above). I could not find that code in the Votabl2 code example from the presentation at https://github.com/joshtwist/votabl2, but we can grab it from the presentation when it comes online on Channel9. By the way: you can always express your needs and ideas at http://mobileservices.uservoice.com, that’s the place they are listening to (I hope!).

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  • Critical Threads Optimization

    - by Rafael Vanoni
    Background One of the more common issues we've been seeing in the field is the growing difficulty in optimizing performance of multi-threaded applications. A good portion of this difficulty is due to the increasing complexity of modern processors that present various degrees of sharing relationships between hardware components. Take any current CMT processor and you'll find any number of CPUs sharing execution pipelines, floating point units, caches, etc. Consequently, applying the traditional recipe of one software thread for each CPU will have varying degrees of success, according to the layout of the underlying hardware. On top of this increasing complexity we've also seen processors with features that aim at dynamically resourcing software threads according to their utilization. Intel's Turbo Boost allows processors to increase their operating frequency if there is enough thermal headroom available and the processor isn't fully utilized. More recently, the SPARC T4 processor introduced dynamic threading, allowing each core to dynamically allocate more resources to its active CPUs. Both cases are in essence recognizing that current processors will be running a wide mix of workloads, some will be designed for throughput, others for low latency. The hardware is providing mechanisms to dynamically resource threads according to their runtime behavior. We're very aware of these challenges in Solaris, and have been working to provide the best out of box performance while providing mechanisms to further optimize applications when necessary. The Critical Threads Optimzation was introduced in Solaris 10 8/11 and Solaris 11 as one such mechanism that allows customers to both address issues caused by contention over shared hardware resources and explicitly take advantage of features such as T4's dynamic threading. What it is The basic idea is to allow performance critical threads to execute with more exclusive access to hardware resources. For example, when deploying an application that implements a producer/consumer model, it'll likely be advantageous to give the producer more exclusive access to the hardware instead of having it competing for resources with all the consumers. In the case of a T4 based system, we may want to have a producer running by itself on a single core and create one consumer for each of the remaining CPUs. With the Critical Threads Optimization we're extending the semantics of scheduling priorities (which thread should run first) to include priority over shared resources (which thread should have more "space"). Now the scheduler will not only run higher priority threads first: it will also provide them with more exclusive access to hardware resources if they are available. How does it work ? Using the previous example in Solaris 11, all you'd have to do would be to place the producer in the Fixed Priority (FX) scheduling class at priority 60, or in the Real Time (RT) class at any priority and Solaris will try to give it more "hardware space". On both Solaris 10 8/11 and Solaris 11 this can be achieved through the existing priocntl(1,2) and priocntlset(2) interfaces. If your application already assigns these priorities to performance critical threads, there's no additional step you need to take. One important aspect of this optimization is that it requires some level of idleness in the system, either as a result of sizing the application before hand or through periods of transient idleness during runtime. If the system is fully committed, the scheduler will put all the available CPUs to work.Best practices If you're an application developer, we encourage you to look into assigning the right priorities for the different threads in your application. Solaris provides different scheduling classes (Time Share, Interactive, Fair Share, Fixed Priority and Real Time) that offer different policies and behaviors. It is not always simple to figure out which set of threads are critical to the performance of a workload, and it may not always be feasible to take advantage of this optimization, but we believe that this can be correctly (and safely) done during development. Overall, the out of box performance in Solaris should meet your workload's requirements. If you are looking into that extra bit of performance, then the Critical Threads Optimization may be what you're looking for.

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  • Security and the Mobile Workforce

    - by tobyehatch
    Now that many organizations are moving to the BYOD philosophy (bring your own devices), security for phones and tablets accessing company sensitive information is of paramount importance. I had the pleasure to interview Brian MacDonald, Principal Product Manager for Oracle Business Intelligence (BI) Mobile Products, about this subject, and he shared some wonderful insight about how the Oracle Mobile Security Tool Kit is addressing mobile security and doing some pretty cool things.  With the rapid proliferation of phones and tablets, there is a perception that mobile devices are a security threat to corporate IT, that mobile operating systems are not secure, and that there are simply too many ways to inadvertently provide access to critical analytic data outside the firewall. Every day, I see employees working on mobile devices at the airport, while waiting for their airplanes, and using public WIFI connections at coffee houses and in restaurants. These methods are not typically secure ways to access confidential company data. I asked Brian to explain why. “The native controls for mobile devices and applications are indeed insufficiently secure for corporate deployments of Business Intelligence and most certainly for businesses where data is extremely critical - such as financial services or defense - although it really applies across the board. The traditional approach for accessing data from outside a firewall is using a VPN connection which is not a viable solution for mobile. The problem is that once you open up a VPN connection on your phone or tablet, you are creating an opening for the whole device, for all the software and installed applications. Often the VPN connection by itself provides insufficient encryption – if any – which means that data can be potentially intercepted.” For this reason, most organizations that deploy Business Intelligence data via mobile devices will only do so with some additional level of control. So, how has the industry responded? What are companies doing to address this very real threat? Brian explained that “Mobile Device Management (MDM) and Mobile Application Management (MAM) software vendors have rapidly created solutions for mobile devices that provide a vast array of services for controlling, managing and establishing enterprise mobile usage policies. On the device front, vendors now support full levels of encryption behind the firewall, encrypted local data storage, credential management such as federated single-sign-on as well as remote wipe, geo-fencing and other risk reducing features (should a device be lost or stolen). More importantly, these software vendors have created methods for providing these capabilities on a per application basis, allowing for complete isolation of the application from the mobile operating system. Finally, there are tools which allow the applications themselves to be distributed through enterprise application stores allowing IT organizations to manage who has access to the apps, when updates to the applications will happen, and revoke access after an employee leaves. So even though an employee may be using a personal device, access to company data can be controlled while on or near the company premises. So do the Oracle BI mobile products integrate with the MDM and MAM vendors? Brian explained that our customers use a wide variety of mobile security vendors and may even have more than one in-house. Therefore, Oracle is ensuring that users have a choice and a mechanism for linking together Oracle’s BI offering with their chosen vendor’s secure technology. The Oracle BI Mobile Security Toolkit, which is a version of the Oracle BI Mobile HD application, delivered through the Oracle Technology Network (OTN) in its component parts, helps Oracle users to build their own version of the Mobile HD application, sign it with their own enterprise development certificates, link with their security vendor of choice, then deploy the combined application through whichever means they feel most appropriate, including enterprise application stores.  Brian further explained that Oracle currently supports most of the major mobile security vendors, has close relationships with each, and maintains strong partnerships enabling both Oracle and the vendors to test, update and release a cooperating solution in lock-step. Oracle also ensures that as new versions of the Oracle HD application are made available on the Apple iTunes store, the same version is also immediately made available through the Security Toolkit on OTN.  Rest assured that as our workforce continues down the mobile path, company sensitive information can be secured.  To listen to the entire podcast, click here. To learn more about the Oracle BI Mobile HD, click  here To learn more about the BI Mobile Security Toolkit, click here 

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  • Gartner PCC: A Shovel & Some Ah-Ha's

    - by kellsey.ruppel
    When Gartner Vice President and leading analyst Whit Andrews kicked off the Gartner Portals, Content & Collaboration Summit on Monday, March 12 at the Gaylord Palms in Orlando, FL by bringing a shovel to the stage, eyebrows raised and a few thoughts went through my head. Either this guy plans to go help the construction workers outside construct that new pool at the Gaylord or he took a wrong turn and is at the wrong conference. Oh and how did he get that shovel through airport security? As Whit explained more his objective became more clear…take everything anyone has ever told you about portals and throw it out the window, as portals have evolved and times they are most certainly changing. The future Web is here, available not only on browsers but also via a broad spectrum of access points, including automobiles, consumer electronics and more and more mobile devices. Not merely prevalent, the future Web is also multimedia-driven and operates in real time, driven by mobility, social media, streaming video and other dynamic services. Applications and user experiences are in the midst of an evolution — from the early, simple mobile Web models to today’s Web 2.0 mobile apps and, ultimately, to a world of predominantly Web apps. Additionally, cloud services will forever change how portals and user experience are designed, built, delivered, sourced and managed. So what does this mean for you? Today’s organizations need software that will enable them to not just do their jobs, but to do it in a way that is familiar and easy for them.  What does this mean for IT? Use software and technology as an enabler, not as a roadblock. Overall, we had a great week in Orlando learning about how to improve the user experience, manage content explosion, launch social initiatives, transition to mobile environments and understand cloud and SaaS options.  We had some great conversations throughout the conference and at the Oracle booth. Lots of demonstrations were given of Oracle WebCenter Sites and Oracle Social Network. And as Christie mentioned earlier this week, our Vice President of Product Management and Strategy for WebCenter Loren Weinberg presented on the topic of customer engagement and talked about how organization’s relationships with their customers have fundamentally changed today and the resulting impact that has on their priorities.  Loren also talked about the importance of customer engagement, why that matters now more than ever, and what you can do to help your company or organization succeed in this new world. The question asked in every keynote and session was a simple one: What is your “ah-ha” moment? I personally had quite a few, some of which I’ve captured below. 70% of internal social initiatives eventually fail. By 2014, refusing to communicate with consumers via social media will be as harmful as ignoring emails/phone calls is today. Customer engagement = multi-channel + social & interactive + personal & relevant + optimized. If people choose to talk about your product/company/service, it's because it's remarkable. -- Seth Godin's keynote (one of the highlights of the conference!) The Web will become the primary method used for delivering content and applications to mobile devices. By 2015, 20% of smart phone users worldwide will conduct commerce using context-enriched services on a weekly basis.  86% of customers will pay more for a better customer experience. 6 P's of Quality User Experience. Product. Enabled by: People, Patterns, Process, Profit, Priorities. Did you attend the Gartner Summit? What were your ah-ha moments?

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  • Don't Forget To Enjoy Life

    - by Justin
    I have a pretty clear stance on posting personal information in my blogs. I tend to avoid it almost instinctively. Part of that is because I am a somewhat private person. And the other is because I know how easy it is for personal information to be gathered and collected from sources such as blogs. So, this has remained a tech only blog for me. I've only posted topics mostly related to issues I have encountered at work. In a way this blog is a 'bookmark' for me. If I post something here and run into the issue again it allows me to refer back to a convenient place where the 'fix' is documented in a way that I understand. But today, I am posting something that speaks to everyone. Something PERSONAL. Honestly, I expect this entry to receive zero views. But if nothing else, I can come back to this blog one day when I'm having a bad day or something and run across this post. And I will be reminded... DON'T FORGET TO ENJOY LIFE. Say this to yourself out loud, right now. People, we can get caught up in some rather mundane details as we trek through life. It's so easy to lose track of what really matters that it should be no surprise to find yourself reading something like this and thinking to yourself 'Yeah. You are right, man. Some of this crap I'm clinging on to right now is so small in the grand scheme of things'. I have no reservation, no shame, in saying that I am more often than not caught up in the ever evolving world of 'shit that does not matter'. When you work in technology, you are surrounded by deadlines, upgrades, new versions, support 'end of life', etc. And by time you get done with your 8 hours you go home and put in a few more because you are STILL CAUGHT UP in the things you dealt with at work all day. DO YOURSELF A FAVOR. DO YOUR FAMILY AND FRIEND A FAVOR. When you are done for the day, and you drive home, get those work-related things out of your head before you pull into the driveway. If you are still thinking on them when you park the car, leave the engine running, close your eyes and take a deep breath. If you believe in God, pray. If you don't then meditate for a second with the INTENTION of letting go of the day and becoming the 'real you'. You may have forgotten who the real you is so I'll remind you.... THE REAL YOU IS THAT GUY OR GAL THAT LAUGHS, LOVES, AND LIVES. Be the real you as often as possible. If you can't do it during your 9 - 5, do it at home. YOUR RELATIONSHIPS AND YOUR PERSONAL HAPPINESS DEPEND ON IT. I am going to make you a promise right now. If you do what I've just said, your days will be longer and your joy will be exponential. I can't explain why I know this to be true. But I do know it. And if you are there reading this right now, you know it is true too. We both know it is true because it COMES FROM WITHIN EVERY MAN, WOMAN and CHILD. We are born into love and happiness. Lets not fade away into the darkness so easily found in this world. Lets keep the flame burning. The flame of passion. Passion for LIFE. Peace be with you.

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  • What You Can Learn from the NFL Referee Lockout

    - by Christina McKeon
    American football is a lot like religion. The fans are devoted followers that take brand loyalty to a whole new level. These fans that worship their teams each week showed that they are powerful customers whose voice has an impact. Yesterday, these fans proved that their opinion could force the hand of a large and powerful institution. With a three-month NFL referee lockout that seemed like it was nowhere close to resolution, the Green Bay Packers and the Seattle Seahawks competed last Monday night. For those of you that might have been out of the news cycle the past few days, Green Bay lost the game due to a controversial call that many experts and analysts agree should have resulted in Green Bay winning the game. Outrage ensued. The NFL had pulled replacement referees from the high school ranks, and these replacements did not have the knowledge and experience to handle high intensity NFL games. Fans protested about their customer experience. Their anger-filled rants were heard in social media, in the headlines of newspapers, on radio, and on national TV. Suddenly, the NFL was moved to reach an agreement with the referees. That agreement was reached late in the night on Wednesday with many believing that the referees had the upper hand forcing the owners into submission. Some might argue that the referees benefited, not the fans. Since the fans wanted qualified and competent referees, I would say the fans did benefit. The referees are scheduled to return to the field this Sunday, so the fans got what they wanted. What can you learn from this negative customer experience? Customers are in control. NFL owners thought they were controlling this situation with the upper hand over referees. The owners figured out they weren’t in control when their fans reacted negatively. Customers can make or break you more now than ever before, which is why it is more important to connect with them, engage them in a personal manner, and create rewarding relationships. Protect your brand. Whether knowingly or unknowingly, the NFL put their brand and each team’s brand at risk with replacement referees. Think about each business decision you make, and how it may impact your brand at different points in time. A decision that results in a gain today could result in a larger loss down the road. Customer experience matters. The NFL likely foresaw declining revenues in ticket sales, merchandising, advertising, and other areas if the lockout continued. While fans primarily spoke with their minds in the days following the Green Bay debacle, their wallets would be the next things to speak. Customer experience directly affects your success and is one of the few areas where you can differentiate your business. What would you do if your brand got such negative attention? Would you be prepared to navigate such stormy waters? Would you be able to prevent such a fiasco? If you don’t have a good answer to these questions, consider joining us October 3-5, 2012 at the Oracle Customer Experience Summit in San Francisco. You’ll have the opportunity to learn even more about customer experience from industry experts such as best-selling author Seth Godin, Paul Hagen and Kerry Bodine from Forrester Research, Inc., George Kembel from the Stanford d.School, Bruce Temkin of The Temkin Group, and Gene Alvarez from Gartner Inc.. There will also be plenty of your peers and customer experience experts available for networking and discussions.

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