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• From Transactions To Engagement

  - by David Dorf

  I've mentioned in the past that Oracle has invested quite a bit in acquiring social companies to build out its Social Relationship Management suite.  The concept is to shift away from transactions and towards engagement.  Social media represents a great opportunity to engage with customers, learn what they want, and personalize the shopping experience for them. I look at SRM as the bridge between traditional CRM and CX.  If you're looking for ideas, check out Five Social Retailing Suggestions and Social Analytics and the Customer.  There are lots of ways to leverage social media to enhance the customer experience and thus drive more sales. My friends over at 8th Bridge have just released their Social IQ report in which they rate retailers on their social capabilities.  They also produced a nice infographic so you can consume the data quickly, but I'd still encourage you to download the full report. Retailers interested in upping their SRM abilities should definitely stop by the Oracle booth at NRF in January.

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• Getting the keyword as a parameter from Adwords using ValueTrack

  - by Stephen Ostermiller

  I set up an AdWords campaign for website following the instructions for Google AdWords ValueTrack. One of the things that it is supposed to be able to do is pass the keyword as a URL parameter using the code {keyword} in the URL. I set it up for integration with Google Analytics such the landing URLs would look like: http://example.com/landing.html?utm_source=adwords&utm_medium=cpc&utm_term=%7Bkeyword%7D&utm_content=my_content&utm_campaign=my_page where {keyword} is in the utm_term parameter. Hower, this keyword substitution isn't happening. Why?

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• SQL Profiler Through StreamInsight Sample Solution

  In this postI show how you can use StreamInsight to take events coming from SQL Server Profiler in real-time and do some analytics whilst the data is in flight.  Here is the solution for that post.  The download contains Project that reads events from a previously recorded trace file Project that starts a trace and captures events in real-time from a custom trace definition file (Included) It is a very simple solution and could be extended.  Whilst this example traces against SQL Server it would be trivial to change this so it profiles events in Analysis Services.       Enjoy.

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• Speaking at PASS 2012 Summit in Seattle #sqlpass

  - by Marco Russo (SQLBI)

  I will deliver two sessions at the next PASS Summit 2012: one is title Inside DAX Query Plans and the other is Near Real-Time Analytics with xVelocity (without DirectQuery).These will be two sessions that require a lot of preparation and even if I have already much to say, I still have a long work to do this summer in order to go deeper in several details that I want to investigate for completing these sessions.I already look forward to come back in Seattle!In the meantime, you have to study SSAS Tabular and if you want to get a real jumpstart why not attending one of the next SSAS Tabular Workshop Online? We are working on more dates for this fall, but there are a few dates already scheduled.And, last but not least, the early Rough Cuts edition of our upcoming SSAS Tabular book is finally available here (really near to the final print)!

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• What is the value of the Cloudera Hadoop Certification for people new to the IT industry?

  - by Saumitra

  I am a software developer with 8 months of experience in the IT industry, currently working on the development of tools for BIG DATA analytics. I have learned Hadoop basics on my own and I am pretty comfortable with writing MapReduce Jobs, PIG, HIVE, Flume and other related projects. I am thinking of taking the exam for the Cloudera Hadoop Certification. Will this certification add value, considering that I have less than 1 year of experience? Many of the jobs I've seen relating to Hadoop require at least 3 years of experience. Should I invest more time in learning Hadoop and improving my skills to take this certification?

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• Speaking at PASS 2012 Summit in Seattle #sqlpass

  - by Marco Russo (SQLBI)

  I will deliver two sessions at the next PASS Summit 2012: one is title Inside DAX Query Plans and the other is Near Real-Time Analytics with xVelocity (without DirectQuery).These will be two sessions that require a lot of preparation and even if I have already much to say, I still have a long work to do this summer in order to go deeper in several details that I want to investigate for completing these sessions.I already look forward to come back in Seattle!In the meantime, you have to study SSAS Tabular and if you want to get a real jumpstart why not attending one of the next SSAS Tabular Workshop Online? We are working on more dates for this fall, but there are a few dates already scheduled.And, last but not least, the early Rough Cuts edition of our upcoming SSAS Tabular book is finally available here (really near to the final print)!

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• Google I/O 2010 - Analyzing and monetizing your mobile apps

  Google I/O 2010 - Analyzing and monetizing your mobile apps Google I/O 2010 - Analyzing and monetizing your Android & iPhone apps Google APIs, Android 201 Chrix Finne, Jim Kelm In this session you'll learn how you can drive awareness and earn revenue for your app using AdSense for Mobile Apps. We'll also discuss how using Google Analytics can help with your app development by providing insights into where your app users are coming from and how they're engaging with your app. We'll share tips, tricks, and examples of real-world mobile apps that have found success. For all I/O 2010 sessions, please go to code.google.com/events/io/2010/sessions.html From: GoogleDevelopers Views: 5 0 ratings Time: 38:52 More in Science & Technology

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• I am the Webmaster now. Where do I start? [closed]

  - by John C

  I just changed jobs and will soon be in charge of a custom-built ASP.NET CMS and website for a fairly large corporation with global offices. I have IT and developer FTE resources available to me but I am trying to build a list of branding, project, and functionality points to review. What guides or lists can/should I use to evaluate this website before I begin adding features, creating new projects, or even redesigning and redeveloping the site? (I have been a webmaster/designer/developer for small, WordPress/Drupal sites for 10 years. I have been an unofficial webmaster (director/content manager) for a large site for 3 years (no direct development control over Sharepoint administration, IIS, or hosting ... but everything else, I did. Analytics, email, advertising, social, SEO, etc.).) Thank you!

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• Advisor Webcast: Hyperion Planning: Migrating Business Rules to Calc Manager

  - by inowodwo

  As you may be aware EPM 11.1.2.1 was the terminal release of Hyperion Business Rules (see Hyperion Business Rules Statement of Direction (Doc ID 1448421.1). This webcast aims to help you migrate from Business Rules to Calc Manager. Date: January 10, 2013 at 3:00 pm, GMT Time (London, GMT) / 4:00 pm, Europe Time (Berlin, GMT+01:00) / 07:00 am Pacific / 8:00 am Mountain / 10:00 am Eastern TOPICS WILL INCLUDE:    Calculation Manager in 11.1.2.2    Migration Consideration    How to migrate the the HBR rules from 11.1.2.1 to Calculation Manager 11.1.2.2    How to migrate the security of the Business Rules.    How to approach troubleshooting and known issues with migration. For registration details please go to Migrating Business Rules to Calc Manager (Doc ID 1506296.1). Alternatively, to view all upcoming webcasts go to Advisor Webcasts: Current Schedule and Archived recordings [ID 740966.1] and chose Oracle Business Analytics from the drop down menu.

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• PeopleTools Collateral Available

  - by Matthew Haavisto

  We've posted a lot of documentation including presentations, white/red papers, data sheets, and other useful collateral on Oracle.com, a public site.  If you are seeking detailed information on a particular topic, this is a good place to start.  It's a bit hard to find so I'm posting it here. This resource library contains collateral on general PeopleTools, user experience and interaction--including the PeopleSoft Interaction Hub, platforms, security, life-cycle management, reporting and analytics, integration, and accessibility.  There are also links to video feature overviews, viewlets, and appcasts, and the latest release information. There is much valuable information here, so if you need information about PeopleTools and related information, start here.

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• Recommendations for a network of student-related content

  - by Javier Marín

  I am running a network of websites with notes, homeworks, essays, etc. where users share their own content. I'm having real trouble with the latest Google updates (penguin, panda, etc) because the content is mainly poor-quality and with the same topic. For that reason, I want to create more websites and have more probabilites to appear in the SERPs. My question is: does Google analyzes related websites in order to exclude it from the results? I've think about distribute the websites around the world, in different hostings, but I'm afraid that Google would link it by their analytics, webmaster tools or adsense account, is that possible? What other recommendations do you have?

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• SEO Question - allintitle with or without quotes

  - by Aaron

  I'm trying to learn more about implementing basic SEO strategies and have been spending a lot of time refining my keywords using Google Analytics combined with manually checking them using Google's allintitle operator. However, I'm unclear on whether I should be using quotes with my allintitles. Example: allintitle: seo tips and tricks for beginners 191 results allintitle: "seo tips and tricks for beginners" 70 results My thought is that it would be more accurate to use it without quotes because that way you get a more well rounded idea of all those you are competing with. So, my question is does Google give more weight to exact matches in the title tag or does that not really matter? If someone searched for: seo tips and tricks for beginners, would they be more likely to see the ones that have that exact phrase in their title tag or does that not have any impact?

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• Google I/O 2012 - Monetizing Android Apps

  Google I/O 2012 - Monetizing Android Apps Chrix Finne, Kenneth Lui There's more than one way to make money with your Android app: Paid apps, in-app billing, advertising, and so on. This session covers the subject comprehensively, with details on the monetization tools in Google Play and a close look at the AdMob SDK, ad network mediation and Google Analytics. Walk away armed with knowledge on how you can make more money, get more users and gain more insights. For all I/O 2012 sessions, go to developers.google.com From: GoogleDevelopers Views: 198 7 ratings Time: 52:49 More in Science & Technology

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• Today's $10 Deal from APress - Next-Generation Business Intelligence Software with Silverlight 3

  - by TATWORTH

  Today's $10 deal from Apress is " Next-Generation Business Intelligence Software with Silverlight 3 Business intelligence (BI) software is the code and tools that allow you to view different components of a business using a single visual platform, making comprehending mountains of data easier. BI is everywhere. Applications that include reports, analytics, statistics, and historical and predictive modeling are all examples of BI applications. Currently, we are in the second generation of BI software, called BI 2.0. This generation is focused on writing BI software that is predictive, adaptive, simple, and interactive. Next-Generation Business Intelligence Software with Rich Internet Applications brings you up to speed with the latest BI concepts."

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• What is the general definition of something that can be included or excluded?

  - by gutch

  When an application presents a user with a list of items, it's pretty common that it permits the user to filter the items. Often a 'filter' feature is implemented as a set of include or exclude rules. For example: include all emails from [email protected], and exclude those emails without attachments I've seen this include/exclude pattern often; for example Maven and Google Analytics filter things this way. But now that I'm implementing something like this myself, I don't know what to call something that could be either included or excluded. In specific terms: If I have a database table of filter rules, each of which either includes or excludes matching items, what is an appropriate name of the field that stores include or exclude? When displaying a list of filters to a user, what is a good way to label the include or exclude value? (as a bonus, can anyone recommend a good implementation of this kind of filtering for inspiration?)

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• Browser window size statistics?

  - by Litso

  I was wondering, are there any statistics available on what size users have their browser set to nowadays? I know the screen resolutions (we have analytics, which shows those as well) but I doubt a lot of people with 1280*xxx and higher still browse full-screen though. My boss is determined to keep our website 900px wide though, because that way people with 1800*xxx resolutions can have two browser windows next to eachother without having to scroll horizontally. I have never seen anyone browse with two adjacent browser windows like that except here at my current job, so I'm kind of doubting whether this is the best decision or just his personal preference. Anyone that can help out here?

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• New! EBS CRM Service Request Templating Online

  - by Oracle_EBS

  In an effort to improve the user experience changes have been made to Service Request (SR) creation process using My Oracle Support (MOS). This change is now online for several high-use CRM products. We aimed to streamline the process by reducing the number of questions, making subsequent questions conditional on previous responses, reducing lists of problem categories, and recommending key documents/evidence which should be supplied to help the Support engineer progress the issue. The process is now divided into three steps: Problem - prompts for a summary of the issue, and what steps have to be performed to re-produce the issue More Information - users will see the biggest change, as they select the ‘Problem Type’, which then presents a series of suggested attachments to upload Severity/Contact - section records who to contact, by what means, and the degree of urgency for the issue. The products included are: · Incentive Compensation · Trade Management · Site Hub · Incentive Compensation Analytics for Oracle Data Integrator · TeleService · Install Base · Quoting · Sales · Field Service · Service Contracts

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• How Do You Know If Your Talent Management Strategy Is Creating Value?

  - by jay.richey

  Keeping up with the speed of business is no small task. Is your organization prepared to handle today's challenges and be able to cope with tomorrow's possible paradigm shift in talent management? Organizations today have constant and increasing pressures from shareholders, stock analysts, customers, and employees to execute better, faster, and cheaper, while continuing to increase value. Yesterday, the talent pool was shrinking, and HR organizations rushed to figure out where they would find future workers. Today workers are staying longer, and retirement plans are changing. Download this IHRIM article, "How Do You Know if Your Talent Management Strategy is Creating Value?" and learn how to: Align Talent Management and business goals Align Talent Management business and technology strategies Integrate Talent Management processes, systems, and data Develop a solid Talent Management Analytics strategy Understand the business value and benefits you can reap http://www.oracle.com/webapps/dialogue/dlgpage.jsp?p_ext=Y&p_dlg_id=8717145&src=6811167&Act=89

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• Are there any off the shelf solutions for feature use analysis?

  - by Riviera

  I write a set of productivity tools that sells online and have tens of thousands of users. While we do get very good feedback, this tens to come from only the most vocal users, so we fear we might be missing the big picture. We would like to know if there is any off the shelf (or nearly so) solution to capture usage of different features and to report usage patterns and trends over time. Note: These tools are native apps, not web-based. I know about Google Analytics and the like. They're great, but I'm looking for native code solutions.

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• Saving all hits to a web app

  - by bevanb

  Are there standard approaches to persisting data for every hit that a web app receives? This would be for analytics purposes (as a better alternative to log mining down the road). Seems like Redis would be a must. Is it advisable to also use a different DB server for that table, or would Redis be enough to mitigate the impact on the main DB? Also, how common is this practice? Seems like a no brainer for businesses who want to better understand their users, but I haven't read much about it.

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• New Exadata public references

  - by Javier Puerta

  The following customers are now public references for Exadata. Show your customers how other companies in their industries are leveraging Exadata to achieve their business objectives. MIGROS BANK - Financial Services - Switzerland Oracle EXADATA Database Machine + OBIEE 11gMigros Bank AG Makes Systems More Available and Improves Operational Insight and Analytics with a Scalable, Integrated Data Warehouse Success Story (English)Success Story(German) - Professional Services - United Arab Emirates Oracle EXADATA Database MachineTech Access Drives Compelling Proof-of-Concept Evaluations for Hardware Sales in Regions Largest Solutions CenterSuccess Story   - Saudi Arabia - Wholesale Distribution Oracle EXADATA Database Machine + OBIEE 11g Balubaid Group of Companies Reduces Help-Desk Complaints by 75%, Improves Business Continuity and System Response Success Story   - Nigeria - Communications Oracle EXADATA Database Machine Etisalat Accelerates Data Retrieval and Analysis by 99 Percent with Oracle Communications Data Model Running on Oracle Exadata Database Machine Oracle Press Release   ETISALAT BALUBAID GROUP TECH ACCESS

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• Le langage open source R amélioré par ses développeurs, plus stable, flexible et commercial

  Le langage open source R amélioré par ses développeurs, plus stable, flexible et commercial Le langage de programmation R est utilisé depuis plus de dix ans par les statisticiens pour réaliser des analyses de données, du modelage prédicatif et de la visualisation. Cette semaine, il va s'offrir des changements révolutionnaires avec une refonte commerciale visant à promouvoir son adoption. Revolution Computing, le vendeur de R sur le marché depuis deux ans, s'est renommé Revolution Analytics et a dévoilée une nouvelle roadmap pour ses outils R, en espérant que cela étendra le marché. Avec sa nouvelle gamme de produits Revolution R Entreprise, des nouvelles fonctionnalités ainsi que de nouveaux outils son...

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• What is the benefit of the "download will begin shortly" page?

  - by Fammy

  I've noticed many websites that host files for downloads have an interstitial page between the download link/button and the actual start of the download. Terminology on the page may include "Your download will begin shortly. If it does not, try this direct link". What is the purpose of this page? It seems to draw away from the general experience of downloading a file. Is this beneficial for bookmarking? Less experienced users? Analytics?

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• Best way to redirect in IIS

  - by stephmoreland

  We have a website that has two URLs (one for the US side and another for the Canadian side which is then broken into Canadian English and Canadian French). For the purposes of my question, I will write as: www.us_url.com (US) www.canada_url.ca/ca_en/ (Canadian English) www.canada_url.ca/ca_fr/ (Canadian French) To make sure people are on the correct site, what do I do if they go to the US URL with Canadian English content (e.g. www.us_url.com/ca_en/canada.asp) but I want to make sure the URL is the Canadian one (e.g. www.canada_url.ca/ca_en/canada.asp) so it shows up properly in Google Analytics. We're using IIS 7 and classic ASP.

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• Google+ Platform Office Hours (EMEA Edition): Devfest London & Hangouts

  Google+ Platform Office Hours (EMEA Edition): Devfest London & Hangouts For those who couldn't make it to this weekend's #devfestlondon at +Campus London, Google+ Platform Office Hours in Europe continues on Wednesday with a roundup of some of +Silvano Luciani, +Ian Barber and +Lee Denison's favourite moments from the event. +Silvano Luciani will be showing us how we too can Be +Paul Irish with the Hangout app he presented during the weekend, and we'll be talking about how to build Google Analytics into Hangout apps to make it easier to measure usage. From: GoogleDevelopers Views: 49 6 ratings Time: 19:29 More in Science & Technology

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