Search Results

Search found 4605 results on 185 pages for 'social marketing'.

facebook twitter digg google delicious technorati stumbleupon myspace wordpress linkedin gmail igoogle windows live tumblr viadeo yahoo buzz yahoo mail yahoo bookmarks favorites email print

Page 53/185 | < Previous Page | 49 50 51 52 53 54 55 56 57 58 59 60  | Next Page >

  • White Hat Plus Black Hat Equals Grey Hat SEO

    SEO or search engine optimization is one of the many popular Internet marketing techniques used today. Part of its popularity lies with its techniques. Unlike SEM or search engine marketing which dea... [Author: Margarette Mcbride - Web Design and Development - May 03, 2010]

    Read the article

  • Online SEO Tool to Analyze Your Website

    Learning search engine optimization can be difficult without some sort of SEO tool to help decipher in which direction your marketing efforts are headed. Though there are, in fact, many online SEO tools that can help with your internet marketing campaign, perhaps the most beneficial is an SEO tool that analyzes your entire website. This type of tool, usually offered free of charge, acts in a similar way to search engine crawlers.

    Read the article

  • TGIF: Engagement Wrap-up

    - by Michael Snow
    We've had a very busy week here at Oracle and as we build up to Oracle OpenWorld starting in less than 10 days - it doesn't look like things will be slowing down. Engagement is definitely in the air this week. Our friend, John Mancini published a great article entitled: "The World of Engagement" on his Digital Landfill blog yesterday and we hosted a great webcast with R "Ray" Wang from Constellation Research yesterday on the "9 C's of Engagement". 12.00 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} I wanted to wrap-up the week with some key takeaways from our webcast yesterday with Ray Wang. If you missed the webcast yesterday, fear not - it is now available  On-Demand. We'll leave you this week with lots of questions about how to navigate these churning waters of engagement. Stay tuned to the Oracle WebCenter Social Business Thought Leaders Webcast Series as we fuel this dialogue. 12.00 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} Company Culture Does company support a culture of putting customer satisfaction ahead of profits? Does culture promote creativity and cross functional employee collaboration? Does culture accept different views of multi-generational workforce? Does culture promote employee training and skills development Does culture support upward mobility and long term retention? Does culture support work-life balance? Does the culture provide rewards for employee for outstanding customer support? Channels What are the current primary channels for customer communications? What do you think will be the primary channels in two years? Is company developing support model for emerging channels? Do all channels consistently deliver the same level of customer support? Do you know the cost per transaction across all channels? Do you engage customers proactively across multiple channels? Do all channels have access to the same customer information? Community Does company extend customer support into virtual communities of interest? Does company facilitate educating users through its virtual communities? Does company mine its customer’s experience into useful data? Does company increase the value for customers through using data to deliver new products and services? Does company support two way interactions with its customers through communities of interest? Does company actively support social CRM, online communities and social media markets? Credibility Does company market its trustworthiness through external certificates such as business licenses, BBB certificates or other validations? Does company promote trust through customer testimonials and case studies on ethical business practices? Does company promote truthful market campaigns Does company make it easy for customers to complain? Does company build its reputation for standing behind its products with guarantees for satisfaction? Does company protect its customer data with high security measures> Content What sources do you use to create customer content? Does company mine social media and blogs for customer content? How does your company sort, store and retain its customer content? How frequently does content get updated? What external sources do you use for customer content? How many responses are typically received from a knowledge management system inquiry? Does your company use customer content to design and develop new product and services? Context Does your company market to customers in clusters or individually? Does your company customize its messages and personalize them to specific needs of each individual customer? Does your company store customer data based on their past behaviors, purchases, sentiment analysis and current activities? Does your company manage customer context according to channels used? For example identify personal use channels versus business channels? What is your frequency of collecting customer activities across various touch points? How is your customer data stored and analyzed? Is contextual data used for future customer outreach? Cadence Which channels does your company measure-web site visits, phone calls, IVR, store visits, face to face, social media? Does company make effective use of cross channel marketing to promote more frequent customer engagement? Does your company rate the patterns relevant for your product or service and monitor usage against this pattern? Does your company measure the frequency of both online and offline channels? Does your company apply metrics to the frequency of customer engagements with product or services revenues? Does your company consolidate data for customer engagement across various channels for a complete view of its customer? Catalyst Does company offer coupon discounts? Does company have a customer loyalty program or a VIP membership program? Does company mine customer data to target specific groups of buyers? Do internal employees serve as ambassadors for customer programs? Does company drive loyalty through social media loyalty programs? Does company build rewards based on using loyalty data? Does company offer an employee incentive program to drive customer loyalty?

    Read the article

  • Search Engine Optimization - Article Branding Will Brand Your Business

    Branding your articles with your signature (a brief bio with each article) is the same as branding your business. This process helps to reach both goals in one shot. If you desire targeted traffic from the very start then give article marketing a serious shot and some serious effort. This form of marketing will also gain you multiple back links to your website of business and this is where your ranks start to increase.

    Read the article

  • Complex Event Processing and SQL in London next week

    - by simonsabin
    Don’t forget that we have the Stream Insight team coming to London and will be presenting at a SQL Social event on the 9th June. Stream Insight is one of the exciting new features in SQL Server 2008 R2. There are numerous uses of Stream Insight one being Algorithmic Trading an exciting topic in the banking sector. For details of what Stream Insight is go to the teams blog http://blogs.msdn.com/streaminsight/archive/2010/04/22/rtm.aspx and follow some of the links. For more details of the SQL Social...(read more)

    Read the article

  • The Relationship Between JD Edwards World and IBM

    Get an update from Denise Grills, Senior Director of Product Strategy and Marketing for Oracle JD Edwards World and Gordon Orr, Global Systems Marketing Manager – Oracle Alliance on how the two companies have successfully built a partnership that has been very beneficial to their customer base and also get an update on the new POWER Systems Servers.

    Read the article

  • SEO Experts - Where?

    With so many options to choose from in the world of internet marketing services, one may find it very difficult when choosing one form of SEO expert over another. However, there are many general rules to use when looking for some sort of internet marketing services or SEO expert. First and fore most, make sure that the company you will potentially choose is using all of the up to date information and practices.

    Read the article

  • Search Engine Positioning

    This article covers the major issues in search engine positioning and can be used in planning and implementing an e-marketing campaign that will have a real effect in the positioning and visibility of your website. The first thing to understand in search engine positioning is that your marketing campaign does not start with Google and yahoo, but rather with your business. You need to define your business and your target market first.

    Read the article

  • Leveraging Search Engine Optimization

    More and more companies are strengthening their online presence by using a combination of online and offline marketing tools and techniques. Search engine optimization, presence on social media as well as YouTube and MySpace promotions can serve as powerful tools in your website marketing arsenal.

    Read the article

  • Redirects in .htaccess to avoid crawl errors

    - by user71698
    I am getting a lot of errors in Webmaster Tools and basically there's a lot of links ending like this: mydomainname.com/links.php How can I redirect these links, to shave off this part at the end? For instance, there is a link in Google: http://www.onlineglobalbiz.com/article-marketing/www.onlineglobalbiz.com/links.php This should be: http://www.onlineglobalbiz.com/article-marketing/ Using .htaccess, how can I redirect from the incorrect links?

    Read the article

  • Design Services for the Web

    Advertising and marketing is a huge industry, it spends billions of dollars globally and creates thousands of job opportunities. The advertising and marketing strategies also helped in the evolution ... [Author: Claudia Winifred - Web Design and Development - March 20, 2010]

    Read the article

  • Keyword Analysis Tool - Right Method For SEO

    Keyword analysis tool have become a vital element to effective online marketing. This particular tool provides great understanding for the words and phrases people use to search the web for info and products. With that information you can make much better choices in your marketing strategies. They can help you see inside the entire market of online users.

    Read the article

  • Big Companies Influence Retail in 2010

    - by David Dorf
    From a retail industry perspective, 2010 will go down as the year mobile went mainstream, the economy recovered from the crash, and Facebook surpassed Google as the most influential online property. While the economy certainly had the biggest impact on the retail industry, a few big companies also exerted influence. Here's a rundown and a look back at 2010: Apple -- Steve Jobs and company continued to lead the mobile pack. Consumers are using their iPhones to shop, retailers are using the iPod Touch for mobile checkout, and both are embracing the iPad as the next wave of technology. The Next Technology from Apple Mobile Platforms in Retail Apple Stores, Touch2Systems, and the iPad Google -- Not to be outdone, Google's Android platform grew faster than Apple's, plus they support QRCodes natively and will probably beat Apple to NFC. Google Checkout, Product Search, and Boutiques.com continue to impact the e-commerce scene. Google Leverages Like.com Facebook -- While the movie The Social Network certainly made Facebook a household name, Connect, Places, and seeing the "like" button all over the Web really pushed Facebook everywhere. 2010 set the foundations for f-commerce. Facebook Participatory Promotions Crowd Savers What's the value of a Facebook fan? Step Aside Google Leveraging Social Networks for Retail Social Shopping at Nine West Groupon -- This newcomer executed on a simple concept flawlessly, making them the fasted company to reach $1B in revenue. (See cool chart from Silicon Alley Insider.) Google's offer of $5-6B wasn't enough, so now they are raising an additional $1B in funding, presumably to buy-up all the copycats across the globe. Changing the Way We Shop Amazon -- As if leading the e-commerce charge wasn't enough, Amazon shook things up with their purchase of Woot and release of their Price Checker mobile app. They continue to push boundaries with Kindle, and don't seem worried about the iPad at all. You Can't Win on Price Amazon Looks at Your Social Graph eBay -- Acquiring Skype didn't exactly work out, but eBay's purchase of PayPal and RedLaser are driving the company forward. They are still a major force. Bump the Bill Oracle, SAP, HP, IBM, and Cisco left their marks on the retail industry as well with various acquisitions and CxO shake-ups. We'll just have to wait and see what 2011 brings next.

    Read the article

  • WebCenter Customer Spotlight: Azul Brazilian Airlines

    - by me
    Author: Peter Reiser - Social Business Evangelist, Oracle WebCenter  Solution SummaryAzul Linhas Aéreas Brasileiras (Azul Brazilian Airlines) is the third-largest airline in Brazil serving  42 destinations with a fleet of 49 aircraft and employs 4,500 crew members. The company wanted to offer an innovative site with a simple purchasing process for customers to search for and buy tickets and for the company’s marketing team to more effectively conduct its campaigns. To this end, Azul implemented Oracle WebCenter Sites, succeeding in gathering all of the site’s key information onto a single platform. Azul can now complete the Web site content updating process—which used to take approximately 48 hours—in less than five minutes. Company OverviewAzul Linhas Aéreas Brasileiras (Azul Brazilian Airlines) has established itself as the third-largest airline in Brazil, based on a business model that combines low prices with a high level of service. Azul serves 42 destinations with a fleet of 49 aircraft. It operates 350 daily flights with a team of 4,500 crew members. Last year, the company transported 15 million passengers, achieving a 10% share of the Brazilian market, according to the Agência Nacional de Aviação Civil (ANAC, or the National Civil Aviation Agency). Business ChallengesThe company wanted to offer an innovative site with a simple purchasing process for customers to search for and buy tickets and for the company’s marketing team to more effectively conduct its campaigns. Provide customers with an  innovative Web site with a simple process for purchasing flight tickets Bring dynamism to the Web site’s content updating process to provide autonomy to the airline’s strategic departments, such as marketing and product development Facilitate integration among the site’s different application providers, such as ticket availability and payment process, on which ticket sales depend Solution DeployedAzul worked with the  Oracle partner TQI to implement Oracle WebCenter Sites, succeeding in gathering all of the site’s key information onto a single platform. Previously, at least three servers and corporate information environments had directed data to the portal. The single Oracle-based platform now facilitates site updates, which are daily and constant. Business Results Gained development freedom in all processes—from implementation to content editing Gathered all of the Web site’s key information onto a single platform, facilitating its daily and constant updating, whereas the information was previously spread among at least three IT environments and had to go through a complex process to be made available online to customers Reduced time needed to update banners and other Web site content from an average of 48 hours to less than five minutes Simplified the flight ticket sales process thanks to tool flexibility that enabled the company to improve Website usability “Oracle WebCenter Sites provides an easy-to-use platform that enables our marketing department to spend less time updating content and more time on innovative activities. Previously, it would take 48 hours to update content on our Web site; now it takes less than five minutes. We have shown the market that we are innovators, enabling customer convenience through an improved flight ticket purchase process.” Kleber Linhares, Information Technology and E-Commerce Director, Azul Linhas Aéreas Brasileiras Additional Information Azul Brazilian Airlines Case Study Oracle WebCenter Sites Oracle WebCenter Sites Satellite Server

    Read the article

  • The "Salt and Pepper" of Simplifying SEO

    Judging by the amount of concern, fear, and sometimes panic over SEO, companies who make SEO a specialty are doing a terrific marketing job to create uneasiness over the unknown. Have you heard Kentucky Fried Chicken's marketing of "11 herbs and spices?" I remember reading somewhere that analysis showed that only salt and pepper were added to the coating.

    Read the article

  • Search Engine Optimization and Article Promoting

    Search results optimization and page marketing and advertising need to go hand in hand if you can be planning to have a prosperous report marketing and advertising campaign. Your interest to detail and discovering just the proper key phrases are critical, but so is mastering how to make use of them adequately.

    Read the article

  • Top 3 Online Business Needs Where SEO Company Can Help

    As an entrepreneur you must have realized that online web promotion has become a necessity for every online business. Hence whether you want your website to perform better as an associate marketing platform or you want to generate some extra revenue from an online source, SEO experts can help you to reduce your online marketing expense and promote your website with the best promotional strategy that suits your business and target.

    Read the article

  • Landing Page Design is Not Formulaic - Part 5

    You must have heard a lot about the fact that if anything does not lead to call-to-action, then it will not benefit you but if you want to get maximum results from your search engine marketing, then you need to look out for various SEO technique to design your landing page. If you are planning to include a 'buy now' button in your landing page, then it will surely use the eye-tracking technology but it will not guarantee you the conversion of your search engine marketing plan.

    Read the article

  • Role of SMO Services in Search Engine Ranking

    Those involved in the web business know very well about all the benefits that come with Social Media Optimization and the added advantages that one gets when Social Media Optimization campaigns are performed on websites. The campaigns are very rigorous and content rich and work on many aspects of the website such as it presence, visibility and certain other things that become evident when the website starts attracting business and starts making an impact.

    Read the article

  • Great finds: More TechNet Survival Guides

    - by Enrique Lima
    It has been some time now since Windows Server 2008 R2 arrived, but the features and capabilities in many cases are just now starting to surface with company’s implementing or looking at using. Here is a link to the Survival Guide on TechNet: http://social.technet.microsoft.com/wiki/contents/articles/windows-server-2008-r2-survival-guide.aspx The other item that is coming stronger and stronger is PowerShell.  I mentioned before the need to learn and get into using it as it is a great tool. http://social.technet.microsoft.com/wiki/contents/articles/windows-powershell-survival-guide.aspx

    Read the article

  • Search Engine Optimization And Other Web Services

    The SEO (Search Engine Optimization) involves an On-Page Optimization through which the different actions being done on the site so as to make the data and content presentable and relevant with a tidy and appealing display for the readers who frequently visit it to gain info on their part of interest and also for the Search Engines wanderers who want to register them. The search engine marketing Company, SEO Services renders a good quality Search Engine Optimization, also Social media optimization and many different types of marketing Solutions for the web business.

    Read the article

  • Oracle SRM increases enterprise footprint with Eloqua integration: an Ovum report

    - by Richard Lefebvre
    At Oracle OpenWorld in September, Oracle announced that Social Relationship Management (SRM) suite is further integrated with Oracle Eloqua, its newly acquired marketing automation platform. "Oracle is the only leading vendor to date to have fully integrated social with a sales lead management platform within the context of marketing automation" writes Gerry Brown in this Ovum report, in which you can read and understand all the benefits of this integration,

    Read the article

  • SEO Package Deals Make a Change From Flushing the Toilet on Your Business

    SEO package deals could save your business from being flushed away - almost literally. Rather than using SEO package deals, does your online marketing go a little like this: save up enough money to pay for an article service to create a whole batch of custom SEO articles, submitting them all across the web, then do nothing for weeks while you save up for the next assault? If so, then your article marketing strategy is what I tend to refer to as lavatorial.

    Read the article

facebook twitter digg google delicious technorati stumbleupon myspace wordpress linkedin gmail igoogle windows live tumblr viadeo yahoo buzz yahoo mail yahoo bookmarks favorites email print

< Previous Page | 49 50 51 52 53 54 55 56 57 58 59 60  | Next Page >