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  • Oracle allo SMAU 2012 - La strategia CRM e l’approccio alla Customer Experience: perchè le aziende devono servire diversamente i propri clienti.

    - by Silvia Valgoi
    Lo scorso 18 Ottobre Oracle è stata presente all'edizione milanese di SMAU 2012 all'interno della Apps & Cloud Arena. Invitata da AISM (Associazione italiana marketing) Oracle  ha avuto l’opportunità di partecipare attivamente con un intervento all’interno dell’area tematica “Gestire efficacemente i propri clienti attraverso le applicazioni di Customer Relationship Management”. Le molte persone presenti hanno potuto ascoltare dove, secondo Oracle, si genera reale differenziazione del brand – al di là dei processi ormai consolidati di marketing , vendita e servizio al cliente – e dove si posiziona il nuovo valore per il business. Se non hai potuto partecipare guarda qui la presentazione di Oracle. Per maggiori informazioni: Silvia Valgoi

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  • Identity R2 - Experts Podcast Series

    - by Tanu Sood
    To follow up on the Identity Management R2 launch, a series of podcasts were recorded with subject matter experts from customer organizations, our partners and Oracle’s PM team to discuss key trends, R2 capabilities, implementation best practices and more. Below is a roll-up of the podcast series that is available on Fusion Middleware radio. R2 Podcasts:   ·         Designing the Next-Generation Identity Platform Vadim Lander, Oracle Highlights: Common architecture model, integration, interoperability and the driving factors behind R2 innovation IT Departments are shifting their Identity Management strategy to be able to support mobile, cloud and social applications. Oracle has anticipated this shift and has built a product roadmap to take advantage of this focus. Join Vadim as he discusses the design strategy behind the latest 11gR2 release and talks about how IDM services have to evolve to meet this new challenge.   ·         BETA Customer Perspective on R2 Ravi Meduri, Kaiser Permanente Highlights: R2 scalability and high availability In this podcast Ravi discusses the new features in 11gR2 that he is most interested in, including High Availability options for Access Management, multi-datacenter architecture, and what it was like working with the Oracle product team during the BETA program.   ·         Partner Perspective on R2 Rex Thexton, PricewaterhouseCoopers Highlights: Usability Enhancements for Users and Administrators A lot of new usability features went into the 11gR2 release making this the most business friendly IDM release to date. In this podcast Rex Thexton, Managing Director from PwC, talks about some of the new UI changes for both end users and administrators, and also about the new connector creation framework.   Access Request Updates in R2 Marc Boroditsky, Oracle Highlights: Access request User Interface innovations A lot of changes have been made to the Access Request user interface in the latest version of Oracle Identity Manager 11gR2. A real focus has been put on making the request process more business user friendly, and a lot of new customization capability has been added for the IT administrators. Hear Marc discuss the updated UI, and explain how administrators will be able to customize OIM to meet their company's requirements   ·         Oracle Optimized System for Oracle Unified Directory (OOS4OUD) Nick Kloski, Oracle Highlights: New Optimized System configuration for Unified Directory One of the new features in 11gR2 is the availability of an Optimized System configuration for Oracle Unified Directory. Oracle engineers installed the OUD software onto off the shelf hardware and then created a performance tuned configuration. Join us as we talk to Nick Kloski, Infrastructure Solutions Manager, all about the testing process and the resulting performance metrics.   Privileged Account Management Mark Wilcox, Oracle Highlights: Oracle Privileged Account Manager key capabilities, use cases The new release of Oracle Identity Management 11g R2 includes the capability to manage privileged accounts. Privileged accounts, if compromised, create a risk for fraud in the enterprise and as a result controlling access to privileged accounts is critical. Hear what Mark Wilcox, Principal Product Manager of Oracle Privileged Account Manager has to say about the capabilities of the offering in this podcast.   ·         Browser-based User Interface (UI) Customization Clayton Donley, Oracle Highlights: Benefits of Durable UI Configuration framework Business users need user interfaces that are not only friendly but also easily customizable. However the downside of any customization project is the cost and complexity involved in developing, testing, deploying and managing custom code. In this podcast, we examine how a new capability in Oracle Identity Management around browser based UI customization can reduce costs and complexity of customization while simplifying self service integration with corporate portal strategies.   ·         Simplifying Mobile and Social Sign-On Dan Killmer, Oracle Highlights: Secure mobile sign-on and consumption of social identities with Oracle Access Management The proliferation of mobile devices has spurred a new trend where employees tend to bring their own mobile devices to work and access corporate applications the same way they would access from a desktop or laptop. In this podcast, we examine how Oracle's latest innovation in Identity Management around Mobile and Social Sign On can simplify security and access management challenges posed by the widespread adoption of mobile devices in the enterprise. ·         Enabling Your Business with IDM R2 Scott Bonnell, Oracle Highlights: Self service, mobile access, personalization Gone are the days when Identity Management was just about stopping unauthorized users in their tracks. Identity Management if done right, can also enable your business. Join Scott Bonnell as he discusses how the IDM 11gR2 release enables the enterprise by providing self service, personalization and mobile access to corporate resources.

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  • Solaris: What comes next?

    - by alanc
    As you probably know by now, a few months ago, we released Solaris 11 after years of development. That of course means we now need to figure out what comes next - if Solaris 11 is “The First Cloud OS”, then what do we need to make future releases of Solaris be, to be modern and competitive when they're released? So we've been having planning and brainstorming meetings, and I've captured some notes here from just one of those we held a couple weeks ago with a number of the Silicon Valley based engineers. Now before someone sees an idea here and calls their product rep wanting to know what's up, please be warned what follows are rough ideas, and as I'll discuss later, none of them have any committment, schedule, working code, or even plan for integration in any possible future product at this time. (Please don't make me force you to read the full Oracle future product disclaimer here, you should know it by heart already from the front of every Oracle product slide deck.) To start with, we did some background research, looking at ideas from other Oracle groups, and competitive OS'es. We examined what was hot in the technology arena and where the interesting startups were heading. We then looked at Solaris to see where we could apply those ideas. Making Network Admins into Socially Networking Admins We all know an admin who has grumbled about being the only one stuck late at work to fix a problem on the server, or having to work the weekend alone to do scheduled maintenance. But admins are humans (at least most are), and crave companionship and community with their fellow humans. And even when they're alone in the server room, they're never far from a network connection, allowing access to the wide world of wonders on the Internet. Our solution here is not building a new social network - there's enough of those already, and Oracle even has its own Oracle Mix social network already. What we proposed is integrating Solaris features to help engage our system admins with these social networks, building community and bringing them recognition in the workplace, using achievement recognition systems as found in many popular gaming platforms. For instance, if you had a Facebook account, and a group of admin friends there, you could register it with our Social Network Utility For Facebook, and then your friends might see: Alan earned the achievement Critically Patched (April 2012) for patching all his servers. Matt is only at 50% - encourage him to complete this achievement today! To avoid any undue risk of advertising who has unpatched servers that are easier targets for hackers to break into, this information would be tightly protected via Facebook's world-renowned privacy settings to avoid it falling into the wrong hands. A related form of gamification we considered was replacing simple certfications with role-playing-game-style Experience Levels. Instead of just knowing an admin passed a test establishing a given level of competency, these would provide recruiters with a more detailed level of how much real-world experience an admin has. Achievements such as the one above would feed into it, but larger numbers of experience points would be gained by tougher or more critical tasks - such as recovering a down system, or migrating a service to a new platform. (As long as it was an Oracle platform of course - migrating to an HP or IBM platform would cause the admin to lose points with us.) Unfortunately, we couldn't figure out a good way to prevent (if you will) “gaming” the system. For instance, a disgruntled admin might decide to start ignoring warnings from FMA that a part is beginning to fail or skip preventative maintenance, in the hopes that they'd cause a catastrophic failure to earn more points for bolstering their resume as they look for a job elsewhere, and not worrying about the effect on your business of a mission critical server going down. More Z's for ZFS Our suggested new feature for ZFS was inspired by the worlds most successful Z-startup of all time: Zynga. Using the Social Network Utility For Facebook described above, we'd tie it in with ZFS monitoring to help you out when you find yourself in a jam needing more disk space than you have, and can't wait a month to get a purchase order through channels to buy more. Instead with the click of a button you could post to your group: Alan can't find any space in his server farm! Can you help? Friends could loan you some space on their connected servers for a few weeks, knowing that you'd return the favor when needed. ZFS would create a new filesystem for your use on their system, and securely share it with your system using Kerberized NFS. If none of your friends have space, then you could buy temporary use space in small increments at affordable rates right there in Facebook, using your Facebook credits, and then file an expense report later, after the urgent need has passed. Universal Single Sign On One thing all the engineers agreed on was that we still had far too many "Single" sign ons to deal with in our daily work. On the web, every web site used to have its own password database, forcing us to hope we could remember what login name was still available on each site when we signed up, and which unique password we came up with to avoid having to disclose our other passwords to a new site. In recent years, the web services world has finally been reducing the number of logins we have to manage, with many services allowing you to login using your identity from Google, Twitter or Facebook. So we proposed following their lead, introducing PAM modules for web services - no more would you have to type in whatever login name IT assigned and try to remember the password you chose the last time password aging forced you to change it - you'd simply choose which web service you wanted to authenticate against, and would login to your Solaris account upon reciept of a cookie from their identity service. Pinning notes to the cloud We also all noted that we all have our own pile of notes we keep in our daily work - in text files in our home directory, in notebooks we carry around, on white boards in offices and common areas, on sticky notes on our monitors, or on scraps of paper pinned to our bulletin boards. The contents of the notes vary, some are things just for us, some are useful for our groups, some we would share with the world. For instance, when our group moved to a new building a couple years ago, we had a white board in the hallway listing all the NIS & DNS servers, subnets, and other network configuration information we needed to set up our Solaris machines after the move. Similarly, as Solaris 11 was finishing and we were all learning the new network configuration commands, we shared notes in wikis and e-mails with our fellow engineers. Users may also remember one of the popular features of Sun's old BigAdmin site was a section for sharing scripts and tips such as these. Meanwhile, the online "pin board" at Pinterest is taking the web by storm. So we thought, why not mash those up to solve this problem? We proposed a new BigAddPin site where users could “pin” notes, command snippets, configuration information, and so on. For instance, once they had worked out the ideal Automated Installation manifest for their app server, they could pin it up to share with the rest of their group, or choose to make it public as an example for the world. Localized data, such as our group's notes on the servers for our subnet, could be shared only to users connecting from that subnet. And notes that they didn't want others to see at all could be marked private, such as the list of phone numbers to call for late night pizza delivery to the machine room, the birthdays and anniversaries they can never remember but would be sleeping on the couch if they forgot, or the list of automatically generated completely random, impossible to remember root passwords to all their servers. For greater integration with Solaris, we'd put support right into the command shells — redirect output to a pinned note, set your path to include pinned notes as scripts you can run, or bring up your recent shell history and pin a set of commands to save for the next time you need to remember how to do that operation. Location service for Solaris servers A longer term plan would involve convincing the hardware design groups to put GPS locators with wireless transmitters in future server designs. This would help both admins and service personnel trying to find servers in todays massive data centers, and could feed into location presence apps to help show potential customers that while they may not see many Solaris machines on the desktop any more, they are all around. For instance, while walking down Wall Street it might show “There are over 2000 Solaris computers in this block.” [Note: this proposal was made before the recent media coverage of a location service aggregrator app with less noble intentions, and in hindsight, we failed to consider what happens when such data similarly falls into the wrong hands. We certainly wouldn't want our app to be misinterpreted as “There are over $20 million dollars of SPARC servers in this building, waiting for you to steal them.” so it's probably best it was rejected.] Harnessing the power of the GPU for Security Most modern OS'es make use of the widespread availability of high powered GPU hardware in today's computers, with desktop environments requiring 3-D graphics acceleration, whether in Ubuntu Unity, GNOME Shell on Fedora, or Aero Glass on Windows, but we haven't yet made Solaris fully take advantage of this, beyond our basic offering of Compiz on the desktop. Meanwhile, more businesses are interested in increasing security by using biometric authentication, but must also comply with laws in many countries preventing discrimination against employees with physical limations such as missing eyes or fingers, not to mention the lost productivity when employees can't login due to tinted contacts throwing off a retina scan or a paper cut changing their fingerprint appearance until it heals. Fortunately, the two groups considering these problems put their heads together and found a common solution, using 3D technology to enable authentication using the one body part all users are guaranteed to have - pam_phrenology.so, a new PAM module that uses an array USB attached web cams (or just one if the user is willing to spin their chair during login) to take pictures of the users head from all angles, create a 3D model and compare it to the one in the authentication database. While Mythbusters has shown how easy it can be to fool common fingerprint scanners, we have not yet seen any evidence that people can impersonate the shape of another user's cranium, no matter how long they spend beating their head against the wall to reshape it. This could possibly be extended to group users, using modern versions of some of the older phrenological studies, such as giving all users with long grey beards access to the System Architect role, or automatically placing users with pointy spikes in their hair into an easy use mode. Unfortunately, there are still some unsolved technical challenges we haven't figured out how to overcome. Currently, a visit to the hair salon causes your existing authentication to expire, and some users have found that shaving their heads is the only way to avoid bad hair days becoming bad login days. Reaction to these ideas After gathering all our notes on these ideas from the engineering brainstorming meeting, we took them in to present to our management. Unfortunately, most of their reaction cannot be printed here, and they chose not to accept any of these ideas as they were, but they did have some feedback for us to consider as they sent us back to the drawing board. They strongly suggested our ideas would be better presented if we weren't trying to decipher ink blotches that had been smeared by the condensation when we put our pint glasses on the napkins we were taking notes on, and to that end let us know they would not be approving any more engineering offsites in Irish themed pubs on the Friday of a Saint Patrick's Day weekend. (Hopefully they mean that situation specifically and aren't going to deny the funding for travel to this year's X.Org Developer's Conference just because it happens to be in Bavaria and ending on the Friday of the weekend Oktoberfest starts.) They recommended our research techniques could be improved over just sitting around reading blogs and checking our Facebook, Twitter, and Pinterest accounts, such as considering input from alternate viewpoints on topics such as gamification. They also mentioned that Oracle hadn't fully adopted some of Sun's common practices and we might have to try harder to get those to be accepted now that we are one unified company. So as I said at the beginning, don't pester your sales rep just yet for any of these, since they didn't get approved, but if you have better ideas, pass them on and maybe they'll get into our next batch of planning.

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  • Employee Engagement Q&A with John Brunswick

    - by Kellsey Ruppel
    As we are focusing this week on Employee Engagement, I recently sat down with industry expert and thought leader John Brunswick on the topic. Here is the Q&A dialogue we shared.  Q: How do you effectively engage employees to drive business value?A: Motivation, both extrinsic and intrinsic, combined with the relevancy of various channels to support it.  Beyond chaining business strategies like compensation models within an organization, engagement ultimately is most successful when driven by employee's motivations.  Business value derived from engagement through technical capabilities can be objectively measured through metrics like the rate and accuracy of problem solving for a given business function or frequency of innovation created.  Providing employees performing "knowledge work" with capabilities that allow them to perform work with a higher degree of accuracy in the same or ideally less time, adds value for that individual and in turn, drives their level of engagement to drive business value. Q: Organizations with high levels of employee engagement outperform the total stock market index by 22%. Can you comment on why you think this might be? A: Alignment through shared purpose.  Zappos is an excellent example of a culture that arguably has higher than average levels of employee engagement and it permeates every aspect of their organization – embodied externally through their customer experience.  I recently made my first purchase with them and it was obvious through their web experience, visual design, communication style, customer service and attention to detail down to green packaging, that they have an amazingly strong shared purpose.  The Zappos.com ‘About page’ outlines their "Family Core Values", the first three being "Deliver WOW Through Service, Embrace and Drive Change & Create Fun and A Little Weirdness" – all reflected externally in my interaction with them.  Strong shared purpose enables higher product and service experience, equating to a dedicated customer base, repeat purchases and expanded marketshare. Q: Have you seen any trends in the market regarding employee engagement? A: Some companies now see offering a form of social engagement similar to Facebook and LinkedIn as standard communication infrastructure like email or instant messaging.  Originally offered as standalone tools, the value is now seen when these capabilities are offered in an integrated fashion in the context of business entities.  An emerging area of focus is around employee activities related to their organization on external social platforms, implicitly creating external communities with employees acting on behalf of the brand and interacting with each other (e.g. Twitter).  Companies have reached a formal understand that this now established communication medium requires strategies allowing employees to engage.  I have personally met colleagues from Oracle, like Oracle User Experience Director Ultan O'Broin (@ultan), via Twitter before meeting first through internal channels. Q: Employee engagement is important, but what about engaging customers and partners? A: The last few years we have witnessed an interesting evolution from the novelty of self-service to expectations of "intelligent" self-service.  From a consumer standpoint, engagement can end up being a key differentiator, especially in mature markets.  Customers that perform some level of interaction with a brand develop greater affinity for the brand and have a greater probability of acting as an advocate.  As organizations move toward a model of deeper engagement, they must ensure that their business is positioned to support deeper relationships, offering potentially greater transparency. From a partner standpoint greater engagement can lead to new types of business opportunities, much in the way that Amazon.com offers a unified shopping experience that can potentially span various vendors.  This same model can be extended to blending services and product delivery models, based on a closeness not easily possible before increased capability of engagement mechanisms. Q: What types of solutions are available to successfully deliver employee engagement? A: Solutions enabling higher levels of engagement do so on the basis of relevancy.  This relevancy is generally supported by aspects of content management, social collaboration, business intelligence, portal and process management technologies.  These technologies can help deliver an experience tailored to a given role or process within an organization that applies equally to work that is structured or unstructured, appearing in the form of functionality as simple as an online employee directory search, knowledge communities supported by social collaboration, as well as more feature rich business intelligence dashboards and portals. Looking to learn more about how to effectively engage your employees? Check out this webcast, or read more from John Brunswick. 

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  • Partner Blog: aurionPro SENA - Mobile Application Convenience, Flexibility & Innovation Delivered

    - by Darin Pendergraft
    About the Writer: Des Powley is Director of Product Management for aurionPro SENA inc. the leading global Oracle Identity and Access Management specialist delivery and product development partner. In October 2012 aurionPro SENA announced the release of the Mobile IDM application that delivers key Identity Management functions from any mobile device. The move towards an always on, globally interconnected world is shifting Business and Consumers alike away from traditional PC based Enterprise application access and more and more towards an ‘any device, same experience’ world. It is estimated that within five years in many developing regions of the world the PC will be obsolete, replaced entirely by cheaper mobile and tablet devices. This will give a vast amount of new entrants to the Internet their first experience of the online world, and it will only be via these newer, mobile access channels. Designed to address this shift in working and social environments and released in October of 2012 the aurionPro SENA Mobile IDM application directly addresses this emerging market and requirement by enhancing administrators, consumers and managers Identity Management (IDM) experience by delivering a mobile application that provides rapid access to frequently used IDM services from any Mobile device. Built on the aurionPro SENA Identity Service platform the mobile application uses Oracle’s Cloud, Mobile and Social capabilities and Oracle’s Identity Governance Suite for it’s core functions. The application has been developed using standards based API’s to ensure seamless integration with a client’s on premise IDM implementation or equally seamlessly with the aurionPro SENA Hosted Identity Service. The solution delivers multi platform support including iOS, Android and Blackberry and provides many key features including: • Providing easy to access view all of a users own access privileges • The ability for Managers to approve and track requests • Simply raising requests for new applications, roles and entitlements through the service catalogue This application has been designed and built with convenience and security in mind. We protect access to critical applications by enforcing PIN based authentication whilst also providing the user with mobile single sign on capability. This is just one of the many highly innovative products and services that aurionPro SENA is developing for our clients as we continually strive to enhance the value of their investment in Oracle’s class leading 11G R2 Identity and Access Management suite. The Mobile IDM application is a key component of our Identity Services Suite that also includes Managed, Hosted and Cloud Identity Services. The Identity Services Suite has been designed and built specifically to break the barriers to delivering Enterprise, Mobile and Social Identity Management services from the Cloud. aurionPro SENA - Building next generation Identity Services for modern enterprises. To view the app please visit http://youtu.be/btNgGtKxovc For more information please contact [email protected]

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  • Spotlight on an office - Dublin!

    - by Tim Koekkoek
    In this third instalment of our monthly topic ‘Spotlight on an Office’, we visit Dublin, Ireland Oracle has 5 offices in Dublin all in the EastPoint Business Park close to Dublin City centre. In Dublin there are currently 1,000 people working for Oracle. You’ll find, among others, a large part of OracleDirect, our inside sales organization, part of our EMEA Finance organization and employees from Product and Systems Development who work on the heart of Oracle’s products. Facilities EastPoint Business Park is located next to the Irish Financial Service Centre (IFSC) and is only one train stop away from Dublin city centre. This seafront business park and nearby amenities cater for staff’s needs, which include a Sandwich Bar, a Coffee Shop and a small Convenience Store and Newsagent. Moreover there is a Physical Therapy Clinic and Beauty Salon onsite, Pilates and Boot Camp classes, weekly WeightWatcher Classes, five football / tennis courts and an outdoor chess board. When the sun is shining On sunny days comfy, colourful beanbags are spread throughout the park to relax and every Wednesday there is the Irish Village Market providing staff with a variety of delicious gourmet foods from all over the world. Friday afternoons after work are often used by Oracle employees to start the weekend socializing in The Epicenter Cafe Bar & Venue. In the office In the Oracle offices, you have an open floor design and an open door policy which makes it really easy to walk over to your colleagues or a manager to discuss your projects and keep informed with what is going on. This way you also have a great chance to bond with your colleagues. In two of the Oracle buildings there are subsidized canteens especially for Oracle employees with chefs cooking something special everyday! One of the best things about Oracle in Dublin is that it is really multinational. Currently there are more than 25 languages spoken by Oracle employees. So you will work with colleagues from all around the globe, every day, which makes it a really interesting and exciting experience. Sport & Social There is also a dedicated Sport and Social Club, Oraclub. They organize many sport and social activities. It doesn’t matter which sport is your favourite, Oraclub caters for like-minded individuals and makes sure you can play or watch your favourite sport. Furthermore, Oraclub organizes exhibition matches to get you acquainted with some other sports. Last year the Gaelic Warriors (A Wheelchair Rugby club) held an exhibition match. Oraclub also offer Oracle parties, language courses and offer discounts on many events! So whether you want to go to a Robbie Williams concert, an exhibition of Van Gogh or a match of the Irish Rugby team, Oraclub is there for everyone! There are also plenty of possibilities to get involved in volunteering. Want to know more about the current vacancies in Dublin? Check https://campus.oracle.com for all of our vacancies.

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  • Where Facebook Stands Heading Into 2013

    - by Mike Stiles
    In our last blog, we looked at how Twitter is positioned heading into 2013. Now it’s time to take a similar look at Facebook. 2012, for a time at least, seemed to be the era of Facebook-bashing. Between a far-from-smooth IPO, subsequent stock price declines, and anxiety over privacy, the top social network became a target for comedians, politicians, business journalists, and of course those who were prone to Facebook-bash even in the best of times. But amidst the “this is the end of Facebook” headlines, the company kept experimenting, kept testing, kept innovating, and pressing forward, committed as always to the user experience, while concurrently addressing monetization with greater urgency. Facebook enters 2013 with over 1 billion users around the world. Usage grew 41% in Brazil, Russia, Japan, South Korea and India in 2012. In the Middle East and North Africa, an average 21 new signups happen per minute. Engagement and time spent on the site would impress the harshest of critics. Facebook, while not bulletproof, has become such an integrated daily force in users’ lives, it’s getting hard to imagine any future mass rejection. You want to see a company recognizing weaknesses and shoring them up. Mobile was a weakness in 2012 as Facebook was one of many caught by surprise at the speed of user migration to mobile. But new mobile interfaces, better mobile ads, speed upgrades, standalone Messenger and Pages mobile apps, and the big dollar acquisition of Instagram, were a few indicators Facebook won’t play catch-up any more than it has to. As a user, the cool thing about Facebook is, it knows you. The uncool thing about Facebook is, it knows you. The company’s walking a delicate line between the public’s competing desires for customized experiences and privacy. While the company’s working to make privacy options clearer and easier, Facebook’s Paul Adams says data aggregation can move from acting on what a user is engaging with at the moment to a more holistic view of what they’re likely to want at any given time. To help learn about you, there’s Open Graph. Embedded through diverse partnerships, the idea is to surface what you’re doing and what you care about, and help you discover things via your friends’ activities. Facebook’s Director of Engineering, Mike Vernal, says building mobile social apps connected to Facebook in such ways is the next wave of big innovation. Expect to see that fostered in 2013. The Facebook site experience is always evolving. Some users like that about Facebook, others can’t wait to complain about it…on Facebook. The Facebook focal point, the News Feed, is not sacred and is seeing plenty of experimentation with the insertion of modules. From upcoming concerts, events, suggested Pages you might like, to aggregated “most shared” content from social reader apps, plenty could start popping up between those pictures of what your friends had for lunch.  As for which friends’ lunches you see, that’s a function of the mythic EdgeRank…which is also tinkered with. When Facebook changed it in September, Page admins saw reach go down and the high anxiety set in quickly. Engagement, however, held steady. The adjustment was about relevancy over reach. (And oh yeah, reach was something that could be charged for). Facebook wants users to see what they’re most likely to like, based on past usage and interactions. Adding to the “cream must rise to the top” philosophy, they’re now even trying out ordering post comments based on the engagement the comments get. Boy, it’s getting competitive out there for a social engager. Facebook has to make $$$. To do that, they must offer attractive vehicles to marketers. There are a myriad of ad units. But a key Facebook marketing concept is the Sponsored Story. It’s key because it encourages content that’s good, relevant, and performs well organically. If it is, marketing dollars can amplify it and extend its reach. Brands can expect the rollout of a search product and an ad network. That’s a big deal. It takes, as Open Graph does, the power of Facebook’s user data and carries it beyond the Facebook environment into the digital world at large. No one could target like Facebook can, and some analysts think it could double their roughly $5 billion revenue stream. As every potential revenue nook and cranny is explored, there are the users themselves. In addition to Gifts, Facebook thinks users might pay a few bucks to promote their own posts so more of their friends will see them. There’s also word classifieds could be purchased in News Feeds, though they won’t be called classifieds. And that’s where Facebook stands; a wildly popular destination, a part of our culture, with ever increasing functionalities, the biggest of big data, revenue strategies that appeal to marketers without souring the user experience, new challenges as a now public company, ongoing privacy concerns, and innovations that carry Facebook far beyond its own borders. Anyone care to write a “this is the end of Facebook” headline? @mikestilesPhoto via stock.schng

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  • Using a SMTP Service for email

    - by Josh S.
    This may be a horribly obvious question, but I'm learning and just need someone to confirm it for me. I putting together a private social network that needs to email their members (through the social network software, Elgg) regularly. I'm hosting it on a shared HostGator plan (because they won't receive much traffic) and they'll email 10-1000 emails a few times a week. HostGator restricts you to 500 per hour. I'm also worried about deliverability. I've been searching up and down about how to throttle the emails so it will all send reliably... but then I came across the idea of an outside SMTP relay service. Would using an SMTP service resolve this issue? If so, any opinions on quality SMTP services?

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  • Big GRC: Turning Data into Actionable GRC Intelligence

    - by Jenna Danko
    While it’s no longer headline news that Governments have carried out large scale data-mining programmes aimed at terrorism detection and identifying other patterns of interest across a wide range of digital data sources, the debate over the ethics and justification over this action, will clearly continue for some time to come. What is becoming clear is that these programmes are a framework for the collation and aggregation of massive amounts of unstructured data and from this, the creation of actionable intelligence from analyses that allowed the analysts to explore and extract a variety of patterns and then direct resources. This data included audio and video chats, phone calls, photographs, e-mails, documents, internet searches, social media posts and mobile phone logs and connections. Although Governance, Risk and Compliance (GRC) professionals are not looking at the implementation of such programmes, there are many similar GRC “Big data” challenges to be faced and potential lessons to be learned from these high profile government programmes that can be applied a lot closer to home. For example, how can GRC professionals collect, manage and analyze an enormous and disparate volume of data to create and manage their own actionable intelligence covering hidden signs and patterns of criminal activity, the early or retrospective, violation of regulations/laws/corporate policies and procedures, emerging risks and weakening controls etc. Not exactly the stuff of James Bond to be sure, but it is certainly more applicable to most GRC professional’s day to day challenges. So what is Big Data and how can it benefit the GRC process? Although it often varies, the definition of Big Data largely refers to the following types of data: Traditional Enterprise Data – includes customer information from CRM systems, transactional ERP data, web store transactions, and general ledger data. Machine-Generated /Sensor Data – includes Call Detail Records (“CDR”), weblogs and trading systems data. Social Data – includes customer feedback streams, micro-blogging sites like Twitter, and social media platforms like Facebook. The McKinsey Global Institute estimates that data volume is growing 40% per year, and will grow 44x between 2009 and 2020. But while it’s often the most visible parameter, volume of data is not the only characteristic that matters. In fact, according to sources such as Forrester there are four key characteristics that define big data: Volume. Machine-generated data is produced in much larger quantities than non-traditional data. This is all the data generated by IT systems that power the enterprise. This includes live data from packaged and custom applications – for example, app servers, Web servers, databases, networks, virtual machines, telecom equipment, and much more. Velocity. Social media data streams – while not as massive as machine-generated data – produce a large influx of opinions and relationships valuable to customer relationship management as well as offering early insight into potential reputational risk issues. Even at 140 characters per tweet, the high velocity (or frequency) of Twitter data ensures large volumes (over 8 TB per day) need to be managed. Variety. Traditional data formats tend to be relatively well defined by a data schema and change slowly. In contrast, non-traditional data formats exhibit a dizzying rate of change. Without question, all GRC professionals work in a dynamic environment and as new services, new products, new business lines are added or new marketing campaigns executed for example, new data types are needed to capture the resultant information.  Value. The economic value of data varies significantly. Typically, there is good information hidden amongst a larger body of non-traditional data that GRC professionals can use to add real value to the organisation; the greater challenge is identifying what is valuable and then transforming and extracting that data for analysis and action. For example, customer service calls and emails have millions of useful data points and have long been a source of information to GRC professionals. Those calls and emails are critical in helping GRC professionals better identify hidden patterns and implement new policies that can reduce the amount of customer complaints.   Now on a scale and depth far beyond those in place today, all that unstructured call and email data can be captured, stored and analyzed to reveal the reasons for the contact, perhaps with the aggregated customer results cross referenced against what is being said about the organization or a similar peer organization on social media. The organization can then take positive actions, communicating to the market in advance of issues reaching the press, strengthening controls, adjusting risk profiles, changing policy and procedures and completely minimizing, if not eliminating, complaints and compensation for that specific reason in the future. In this one example of many similar ones, the GRC team(s) has demonstrated real and tangible business value. Big Challenges - Big Opportunities As pointed out by recent Forrester research, high performing companies (those that are growing 15% or more year-on-year compared to their peers) are taking a selective approach to investing in Big Data.  "Tomorrow's winners understand this, and they are making selective investments aimed at specific opportunities with tangible benefits where big data offers a more economical solution to meet a need." (Forrsights Strategy Spotlight: Business Intelligence and Big Data, Q4 2012) As pointed out earlier, with the ever increasing volume of regulatory demands and fines for getting it wrong, limited resource availability and out of date or inadequate GRC systems all contributing to a higher cost of compliance and/or higher risk profile than desired – a big data investment in GRC clearly falls into this category. However, to make the most of big data organizations must evolve both their business and IT procedures, processes, people and infrastructures to handle these new high-volume, high-velocity, high-variety sources of data and be able integrate them with the pre-existing company data to be analyzed. GRC big data clearly allows the organization access to and management over a huge amount of often very sensitive information that although can help create a more risk intelligent organization, also presents numerous data governance challenges, including regulatory compliance and information security. In addition to client and regulatory demands over better information security and data protection the sheer amount of information organizations deal with the need to quickly access, classify, protect and manage that information can quickly become a key issue  from a legal, as well as technical or operational standpoint. However, by making information governance processes a bigger part of everyday operations, organizations can make sure data remains readily available and protected. The Right GRC & Big Data Partnership Becomes Key  The "getting it right first time" mantra used in so many companies remains essential for any GRC team that is sponsoring, helping kick start, or even overseeing a big data project. To make a big data GRC initiative work and get the desired value, partnerships with companies, who have a long history of success in delivering successful GRC solutions as well as being at the very forefront of technology innovation, becomes key. Clearly solutions can be built in-house more cheaply than through vendor, but as has been proven time and time again, when it comes to self built solutions covering AML and Fraud for example, few have able to scale or adapt appropriately to meet the changing regulations or challenges that the GRC teams face on a daily basis. This has led to the creation of GRC silo’s that are causing so many headaches today. The solutions that stand out and should be explored are the ones that can seamlessly merge the traditional world of well-known data, analytics and visualization with the new world of seemingly innumerable data sources, utilizing Big Data technologies to generate new GRC insights right across the enterprise.Ultimately, Big Data is here to stay, and organizations that embrace its potential and outline a viable strategy, as well as understand and build a solid analytical foundation, will be the ones that are well positioned to make the most of it. A Blueprint and Roadmap Service for Big Data Big data adoption is first and foremost a business decision. As such it is essential that your partner can align your strategies, goals, and objectives with an architecture vision and roadmap to accelerate adoption of big data for your environment, as well as establish practical, effective governance that will maintain a well managed environment going forward. Key Activities: While your initiatives will clearly vary, there are some generic starting points the team and organization will need to complete: Clearly define your drivers, strategies, goals, objectives and requirements as it relates to big data Conduct a big data readiness and Information Architecture maturity assessment Develop future state big data architecture, including views across all relevant architecture domains; business, applications, information, and technology Provide initial guidance on big data candidate selection for migrations or implementation Develop a strategic roadmap and implementation plan that reflects a prioritization of initiatives based on business impact and technology dependency, and an incremental integration approach for evolving your current state to the target future state in a manner that represents the least amount of risk and impact of change on the business Provide recommendations for practical, effective Data Governance, Data Quality Management, and Information Lifecycle Management to maintain a well-managed environment Conduct an executive workshop with recommendations and next steps There is little debate that managing risk and data are the two biggest obstacles encountered by financial institutions.  Big data is here to stay and risk management certainly is not going anywhere, and ultimately financial services industry organizations that embrace its potential and outline a viable strategy, as well as understand and build a solid analytical foundation, will be best positioned to make the most of it. Matthew Long is a Financial Crime Specialist for Oracle Financial Services. He can be reached at matthew.long AT oracle.com.

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  • Oracle CX solutions videos on YouTube

    - by Richard Lefebvre
    Understand Oracle CX solutions pillars quickly and effectively by watching these short videos posted on YouTube: Oracle Sales Cloud http://www.youtube.com/watch?v=rHkOHt7uYWM http://www.youtube.com/watch?v=5TTm06g8Cmo http://www.youtube.com/watch?v=s0iQ8Bckzdk http://www.youtube.com/watch?v=SKvuS-ybrdc Oracle Service Cloud (RightNow) http://www.youtube.com/watch?v=z_SLQkyxC1w http://www.youtube.com/watch?v=O2RgUZcg_lg Oracle Marketing Cloud (Eloqua) http://www.youtube.com/watch?v=ewLHwVWN980 Oracle Commerce Cloud (ATG) http://www.youtube.com/watch?v=OndiZ6dN2zM Oracle Social Cloud (SRM) http://www.youtube.com/watch?v=3-unR0cxm_M Oracle Social Network http://www.youtube.com/watch?v=dK60hDNuTDo&list=PL72B1B1179152822C Endeca http://www.youtube.com/watch?v=vW9eG88EmWk http://www.youtube.com/watch?v=QNBTCWQqJr8 Mobile Solutions Voice: http://www.youtube.com/watch?v=65VXoqVIXuY Mobilytic: http://www.youtube.com/watch?v=JjNvJxrEDHA Enjoy!

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  • Innovare e creare valore si può ancora fare?

    - by Silvia Valgoi
    In un momento in cui parole come social networking, Web 2.0, e-commerce, mobilità e multicanalità, cloud computing sono sulla bocca di tutti abbiamo deciso di fermare questo turbinio di bla, bla, bla e prenderci del tempo per condividerne con voi significati ed opportunità. Questi sono gli obiettivi del Sales & Marketing Summit che si terrà il prossimo 28 marzo 2012: Conoscere in anteprima Oracle Fusion CRM, la soluzione di nuova generazione per migliorare e incrementare l'efficacia dei processi di Vendita e Marketing. Scoprire come costruire i processi più innovativi di Customer Experience. Incontrare i nostri esperti e sperimentare le nuove soluzioni di Oracle grazie alle Sessioni Interattive dedicate a Fusion CRM e alla Customer Experience. Confrontarti e condividere idee per innovare   Ti aspettiamo!

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  • More Collateral to drive Remarketer Activity

    - by martin.morganti(at)oracle.com
    Over the last few months we have added a range of marketing materials to the Remarketer Level pages including an extensive set of Marketing Kits to support the Solution Kits previously available. As part of the continuing program, we have just added some additional training for Remarketers at no cost. In addition to the Oracle 1-Click Technology Products Guided Learning Path which explains about the program and how to position the products, we have added Oracle Database 11g 1-Click Technology Sales Guided Learning Path. This Learning path allows Remarketers to get access to more detailed training on the Oracle 11G database and so develop their understanding of the opportunities they could be benefiting from today, by reselling the 1-click products. This is in direct response to requests to make more training available to the Remarketers, so take the opportunity to let your Remarketer customers and prospects know about this additional training and how they can Jump Start a resell business with Oracle today with No Fees, No Barriers and No Excuses.

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  • Mobile Identity Management at SuperValu

    - by Tanu Sood
    While organizations are fast embracing BYOD (Bring Your Own Device) culture to attract and retain best talent, improve productivity, bring agility and drive down costs, SuperValu coined their own term (and trend): TYDH – Take Your Device Home. Yes, SuperValu, a Minn based, 18,000 employees strong, food retailer handed out 2,200 iPads to store directors at locations across the country. The motivation behind this reverse trend? Phillip Black, Director of Identity & Access Management at SuperValu, shared the reasoning behind this trend in his talk at last week’s Oracle OpenWorld 2012. "It gives them productivity tools to better manage their store," says Black. Intrigued? Find out more in this recently published news article. And learn more about Oracle Identity Management 11gR2 mobile- and social- ready sign-on features today. Additional Resources: Press Release: Oracle announces Identity Management 11g Release 2 On-Demand webcast: Identity Management 11gR2 Launch Oracle Magazine: Security on the Move Website: Oracle Identity Management Blog Post: Mobile and Social Sign-on with Oracle Access Management

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  • links for 2011-03-17

    - by Bob Rhubart
    Siba Prasad: Oracle Database on Amazon RDSg Siba Prasad share an analysis of the pros and cons. (tags: oracle database cloud amazon) LIVE WEBCAST March 24 2pm PT- Why Switch from Red Hat and SUSE Linux to Oracle Linux? (Oracle's Linux Blog) Featuring Oracle's Monica Kumar, Sr.Director of Linux, Oracle VM and MySQL and Avi Miller, Principal Sales Consultant, Linux and Virtualization. (tags: oracle linux) Webcast: IBM SOA vs. Oracle SOA, March 24, 1pm ET / 10am PT Maneesh Joshi and Bruce Tierney guide you to a solid understanding of the differences between the Oracle and IBM approach to comprehensive SOA. (tags: oracle soa bpm) Finding the Right Solution to Source and Manage Your Contractors (PeopleSoft Apps Strategy) "Talent has become a primary competitive advantage for most organizations. Contingent labor offers talent on flexible terms; it offers the ability to scale up operations, close skill gaps, and manage risk in the process of delivering services." - Mark Rosenberg (tags: oracle peoplesoft enterprisearchitecture) Oracle Business Intelligence Customers: Have Your Voice Heard in the "2011Wisdom of the Crowds Business Intelligence Market Survey" (BI & Analytics Pulse) "The Wisdom of the Crowds survey combines social media, crowd sourcing, and good old fashioned market research to provide vendors and customers alike an unvarnished and insightful snap shot of what's top of mind with business intelligence professionals." (tags: oracle businessintelligence) Martin Bach: Troubleshooting Grid Infrastructure startup Martin Bach hunts down the problem that caused one of his blades to reboot after an EXT3 journal error. (tags: oracle grid rac) Oracle WebCenter: Social Networking & Collaboration (Oracle Enterprise 2.0 Blog) Kelley Ruppel with information on "how the new release of Oracle WebCenter provides unprecedented Social Networking and Collaboration." (tags: oracle webcenter enterprise2.0 collaboration) VirtaThon: 100% Virtual Java/Oracle/MySQL Conference! | Bex Huff "The goal is simple," says Oracle ACE Director Bex Huff. "Because it's all online, the conference is very cheap. Pricing is not yet announced... but it should be around $300. Also, unlike other conferences, every speaker gets paid a small fee depending on the popularity of his or her session." (tags: oracle oracleace java mysqql) Griffiths Waite Blog: BPM 11g PS3 GW's Ian Heathcock shares a link to "a most interesting article on Oracle's recent release discussing the new features and how PS3 adds value  to the whole SOA message." (tags: oracle soa) The Buttso Blathers: Tutorial: JSF 2.0 and JPA 2.0 with WebLogic Server using NetBeans Should you take application architecture advice from a man named Buttso? In this case, yes. (tags: oracle jsf jpa weblogic) Setting-up a High Available Tuned SOA Environment Middleware Magic (tags: ping.fm) How to Configure Weblogic Messaging Bridge with JBoss Middleware Magic (tags: ping.fm Weblogic JBoss) Richard Veryard on Architecture: Emergent Architecture (tags: ping.fm entarch emergence)

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  • Oracle WebCenter Quiz

    - by Michael Snow
    Quiz: How many of the following business necessities can you accomplish with Oracle WebCenter? a) Employee On-boarding b) Policies & Procedures c) Regulatory Compliance d) Sales Enablement Dashboards e) Secure Deal Collaboration f) Document & IP Management g) Accounts Payable h) Records Management i) Claims Processing j) Marketing and Brand Management k) Call Center & HelpDesk l) Contract Management m) Collaborative Content Contribution and Sharing Environment n) Enterprise Application, Desktop and Office integration o) Share Content Across Intranet And Extranets p) Combine Content In Composite Applications q) Subject Matter Expert Location r) Personalize Recommendations of Spaces, Documents, Wikis, Blogs, and Topics s) Collaborative Community Websites t) Marketing Driven Websites u) Strategic Web Experience Management v) Online Engagement Optimization w) Create Targeted Online Experiences x) Manage Interactive Social Experiences y) Optimize Multi-Channel Customer Experiences z) End-User Personalization & Syndication aa) ALL OF THE ABOVE!!!  (HINT: CHOOSE THIS ONE!!) bb) NONE OF THE ABOVE Learn More - Join us for a Webcast   Do More with Oracle WebCenter – Expand Beyond Content Management

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