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  • MBR seems to be gone

    - by bobobobo
    So, horror story for everyone. I bought two spanking new HDD's. MM!! Gbitage. I removed all my old HDD's, physically labelled them, and was preparing to install all new HDD's (fresh sys install included!) To make sure what HDD was what, I popped each OLD HDD (data filleD!) into a Thermaltake Blacx toaster.. surprisingly BOTH couldn't be read. I didn't have static on my hands! I'm certain of it. I touched metal, touched wood, before beginning this all. Thinking that was strage, I hauled up the new sys, installed Win XP (of course!) on the new HDD, and now the two OLD HDD's (data filled!) that were entered into the toaster cannot be read. And they had tons of data on them. I read about MBR's being nuked and it sounds like that is what it is. But I'm at a loss what to do. There are so many MBR recovery programs out there, I kind of feel overwhelmed. I don't want to lose my data by just pikcing one, yet it seems so close within reach, I'm not panicking anymore.. Anybody have a play by play that I could follow? I just don't want to spend $900 on data recovery centers if I can do this myself..

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  • Playback random section from multiple videos changing every 5 minutes

    - by brian
    I'm setting up the A/V for a holiday party this weekend and have an idea that I'm not sure how to implement. I have a bunch of Christmas movies (Christmas Vacation, A Christmas Story, It's a Wonderful Life, etc.) that I'd like to have running continuously at the party. The setup is a MacBook connected to a projector. I want this to be a background ambiance thing so it's going to be running silently. Since all of the movies are in the +1 hour range, instead of just playing them all through from beginning to end, I'd like to show small samples randomly and continuously. Ideally the way it would work is that every five minutes it would choose a random 5-minute sample from a random movie in the playlist/directory and display it. Once that clip is over, it should choose another clip and do some sort of fade/wipe to the chosen clip. I'm not sure where to start on this, beginning with what player I should use. Can VLC do something like this? MPlayer? If there's a player with an extensive scripting language (support for rand(), video length discovery, random video access). If so, I will probably be able to RTFM and get it working; it's just that I don't have time to backtrack from dead-ends so I'd like to start off on the right track. Any suggestions?

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  • Windows 7 - SBS - Why does copying a directory not include all subdirectories and files?

    - by indeed005
    Using Windows 7, fully updated... I have had some strange behaviour copying a whole user directory (e.g. "c:\users\bob" to "c:\backups\bob") I understand now that I should have used Easy Transfer or at least robocopy, but at the time all I wanted to do was backup the user's data before using the "Delete account" button. Unfortunately, I didn't check that my copy-paste had actually worked; all it had actually done was copied the appdata subdirectory of the user account. At the time of doing this backup I was logged in as the same user, bob (a local admin) in this example. When I discovered the missing files, I tried again using the domain admin account -- same story. Only appdata copied. No documents folders, nothing else. Then my boss tried, and it worked fine -- it copied all the files. Ctrl+C, Ctrl+V. I tried again... same profile... copied all the files. Same profile, same destination, same rights and permissions, same ownership, but different behaviour. Has anyone encountered this before and come up with a solution? BTW this was not using roaming profiles and the accounts are stored locally.

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  • Advice for UPC/Surge Protector in home office

    - by user37755
    I'm just starting out as an independant developer, mostly Unix stuff with some Windows thrown in occasionally. I've been running two machines, a linux and a windows dev machine. Long story short, we had a bad storm come through last week and I unplugged one machine, forgot to unplug the other and the p/s and mobo ended up dead. Luckily I backup to an external service religiously (rsync.net for anyone interested), so there was no loss in data, but it did show me a glaring hole in my current setup, namely, lack of UPC and Surge Protection (this has honestly never been an issue before). Can anyone recommend a UPC/Surge Protector for a home office? It only needs to support a single machine (I opted to use vmware instead of rebuilding that machine), but it's a quad core Phenom 2 with a 1k watt p/s. This is outside my experience so I thought I'd get some input from others. I'm looking for something that's reasonably priced and does the job reasonably well. I don't need absolute 100% uptime, just something to protect my PC better than it is now.

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  • Intel Motherboard Lightning Victim Dies Hard

    - by Stetson RDT
    Today, I have a more hardware-related question. I have an Intel board, and I really do not know which board it is, I built the machine for a relative, but he forgot to keep the documentation. Long story short, the computer was disconnected during a lightning storm, but a lightning strike travelled in via the ethernet cable (It was directly connected to a power brick commonly seen on those long distance ISP Wireless transmitters), and the motherboard was shocked. I am attempting to get this PC going. The problem is as follows: The computer will randomly reboot, just in the middle of anything as it pleases. May load to EFI (or whatever BIOS is nowadays), may load to bootloader, may even get to the OS. But before 5 minutes is up, the system will always die. Out of curiosity, I plugged my voltmeter in to a molex connector. On the 5V side, it gets a good, consistant +5.13V. On the 12V side, it fluctuates, as follows: Upon immediate startup, it soars to 12.11-12.13V. It will now do one of two things: it will immediately jump down to 12.04-12.05V, or hover for about a minute at 12.11-12.13, then jump down. It seems the longer the voltage stays at 12.11-12.13, the shorter the machine will stay running. Also, post codes, whenever the machine locks up, but does not die hard, seem to be between "AA" and "AC". Does this make any sense to anybody? Do you all think this motherboard is salvageable? It was an expensive bugger, and I'd prefer to not replace it.

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  • Connect USB hard drive to wireless router on RJ45 port? Possible?

    - by lawphotog
    just a quick story behind. I was trying to set up wireless networked hard drive at home. My wireless router doesn't take USB. I am considering few options. First i was considering to get something like WD My Cloud. My router is an old one provided by service provider. It only has 10/100 Ethernet. WD My Cloud has Gigabit interface. So unless i changed a new router, data transfer will be slow. So upgrading the router is a must if i want fast transfer speed. Plus I already own an external hard drive with USB 3.0 interface. So if I get a router like Netgear D6300, i can get a decent speed wireless shared drive at home. And i can use my existing HDD instead of WD My Cloud. But the router isn't cheap so I am saving up for that. In the meantime I found out the existence of USB to RJ45 adaptor. I read the reviews and some say it works for them and for some don't. They didn't really say what they were trying to do so I'm confused. So if i bought an adaptor like this, can i connect my existing HDD (USB) with my existing router (RJ45) and use it as a shared drive for data transfer? I know it will be slow as the adaptor will only have USB 2.0 and 10/100 for Ethernet. But it's fine as it's for temporary until i got my new router.

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  • USB 3.0 ports backwards compatibility problems with 2.0 devices?

    - by AaronLS
    I see some info on the net that suggest that I should be able to get my USB 2.0 devices to work in 3.0 ports. I only have two 2.0 ports on my new computer, and six 3.0 ports. I have installed drives. There's two different drivers, I guess some of the ports are supported by the intel board and some supported by some other chipset on the motherboard. I however have yet to get any of the 3.0 ports to work, and my brother had had the same issue with his devices not working in 3.0 ports on his computer. So I am beginning to wonder if the backwards compatibility isn't reliable for some reason. Maybe manufacturers opting not to implement 2.0 support on the 3.0 ports. I understand that physically the wiring is there, but that is only half the story. Beyond my brother's and my own computers (different motherboards/everything), I have yet to see a 2.0 device work in a 3.0 port. Is there any reason for this apparent device incompatibility? I.e. looking for responses that would indicate what areas to explore for issues or if there is any known cases of manufacturers deviating from spec in hardware or drivers. I am aware it's "supposed" to work :) Update: Does this have any relation to "USB Legacy Support" options in the BIOS? There several options combinations of options with "USB Legacy Support" and "USB 3.0 Legacy Support" and the description for these is a bit confusing, sounds like a bad translation.

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  • Scanning to network share

    - by tking
    In our environment we have several printers with the scan to folder functionality set up. It worked pretty well. Long story short- I needed to reboot our file server one evening (the server whose $hares where all the scans go), upon on boot up I received a message stating the name of the file server (i.e AcmeFS1; Windows Server 2003) could not be used because there was a duplicate name on the network. I found that somehow another printer on the network was using the name of the file server. Weird - I know. People could no longer scan to their folders. I ran an nbtstat on the file server and found that the local netbios name table was empty. I renamed the offending printer and rebooted the file server once more. This time, no error, and once I ran nbtstat again, I found that correct name and domain in the local netbios name table. Problem is, scan to folder is still not working. I know this was working before I rebooted the file server the first time. Anyone have any idea what is going on and how to fix? Thanks. FIXED: Not sure why the reboot didnt fix it but I restarted the "Server" service on the file server and the problem went away.

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  • Did Adobe Photoshop just killed my Graphics Card for good?

    - by user6004
    I was working with Adobe Photoshop, just some regular work, when I came to edit a PSD file and change the text of some layer, when all of a sudden the PC froze. No mouse, screen is frozen, keyboard strokes aren't getting me anything, no Task Manager, nada. So I rebooted my PC, and then something quite terrifying appeared before my eyes. It was not the Checkdisk utility that was launched, that made me terrified (by the way, that reboot damaged the partition table of an external HDD that was connected at the time to my PC, but that's another story). It was the screen itself. Please have a look. So after Checkdisk finished and Windows loaded, I noticed that the resolution was not right. Instead of 1440x900 which I had set, it was 1280x1024. When I went to change it back, I had no option to change back to my old resolution, and has only 3 other general resolution properties, as if my Video Card (GeForce 8800 GTS btw) was not recognized. And what do you know, in the Device Manager it appeared with an exclamation mark. Inside the hardware, it said this: Windows has stopped this device because it has reported problems. (Code 43) Uninstalling the drivers, downloading the newest drivers from NVIDIA and installing them did not work. It always comes back to this. So, do you have any advice before I go out and buy a new graphics card? I thought this was the only option left, but maybe the experts at Super User can help me out. By the way, the dotted screen appears after every reboot, and I see the dots when the ASUS Motherboard screen shows up at boot. Thanks in advance.

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  • Server specification recommendation

    - by foo
    To cut the story short, I can't buy an item (server/cpu/motherboard/ram) that costs more than USD 330. However, I can combine them, meaning, I can buy a CPU that costs USD 330 and motherboard that costs USD 330. With this limitation, I can't buy a powerful 1U server which will definitely costs me more USD 330. With that in mind, I was hoping to build a powerful desktop PC which will be used as a database server. However, through my experience, desktop PC doesn't last very long, usually the motherboard will just die by itself after 1 or 2 years. So, what would you guys recommend me to buy with this kind of budget? Every item must be <= USD 330. Will be used as a MySQL server. RAID would be nice. 1TB is pretty big for my data. I do not need external graphic card (onboard would do just fine), mouse, keyboard, monitor. Linux friendly. One ethernet port is good enough. It's important that those hardware is made of components that will last long (at least 3 years or something). The server will be placed in an air conditioned room, but a good ventilation for the server is always preferred. I won't overclock it. Intel processor is preferred. Thanks in advance.

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  • Could I have destroyed Partitioning-Scheme/Filesystem of HDDs with External Harddrive Case with builtin Raid-Controller?

    - by th3m3s
    I had just recently bought a Fantec QB-35US3R to have a nice box on my desk to make some backups to. Along with the HDD-Bay I had ordered some 4TB HDDs to let them run in Raid 5, which is handled by the hardware RAID controller of the Fantec HDD-Bay. The QB-35US3R arrived a few days before the hard drives, so I got impatient and had the idea to put three old 1TB disks in the Fantec device, just to test it... Long story short: I made a backup of the most important data on these three disks before they broke. I had set the configuration scheme to RAID 3 at the Fantec device. It seems, that the Fantec RAID controller has "somehow" destroyed the partitioning scheme or the file system, because when put into a HDD docking station, they get recognized by the OS (Ubuntu/Linux) but are not mountable anymore. I tried to recover the data from one HDD via gParted (parted), which ran some hours without success. Here I stopped, before trying other tools, cos I read that the longer a hard drive is running after a the partitioning got destroyed, the worse it gets. What could the HDD-Bay probably have done to my lovely hard drive disks? Is there some routine a RAID controller is executing, when it wants to create a RAID system? Like erasing the partition table (seems not plausible to me.) or writing some information to every hard drive in the RAID (seems more likely to me.)? Is there a chance to recover the data from these HDDs, or is the change a RAID controller makes so significant, that no software is of help?

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  • Windows 7 clean install becomes corrupt after reboot (repeated many fresh installs)

    - by pjotr_dolphin
    My laptop keeps crashing on boot after clean Windows 7 install. Ok, here is the story, and some fact. Computer: Samsung NP900X3C-A04HK (256GB SSD, 8GB RAM) OS to install: Windows 7 Ultimate SP1 (not from Samsung, own fresh Win) I purchased this laptop about a year ago, never booted it into the Windows Home that was installed on it, installed directly Ubuntu on the machine. Full disc encryption was the selected install, so of course it wiped the complete disc (including Samsung Recovery Partition). After some time, I felt like going back to Windows, as Windows 7 is actually quite nice. So I went to buy a fresh Windows 7Ultimate with SP1. Now to the tricky part. Windows installs perfectly, and after installing all Windows updates, drivers from Samsung, software I need, it is time for shutting it down and go to bed. Starting it up again, and it is not booting, these are the type of errors I have gotten so far (fresh installed it more then a dozen times now, and tried different suggestions from threads on the net). Windows failed to start... Status: 0xc000000f Info: The boot selection failed because a required device is inaccessible. File: /boot/bcd Status: 0xc000000f Info: an error occurred while attempting to read the boot configuration data. And some other errors, not all the same. Not memory of this. I have run different disc checks, and all says my SSD is in perfect shape. Note: Soft reboots from Windows menu works, never gets corrupted. But if I Shutdown and then start it up again, this is when it happens. Can someone help me not get back to Ubunut? What can be the cause, and how can it be fixed so I do not get there problems again?

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  • How can I change the file name of the Program Files (x86) folder?

    - by Madrauk
    Let me stop you before the "you shouldn't do that" and "you will corrupt your file paths". I know what I'm doing, but I'll give you the story to convince you. Basically, my hard drive is failing to the point where programs installed on it are not responding consistently. So, in preparation for my replacement, I'm moving as many files as possible to my secondary because the new drive will be smaller (it's an emergency I can't buy a fancy expensive new drive) and so I can actually use my computer until the new drive comes in. The basic idea behind what I'm doing is I've copied the contents of the Program Files x86 folder to another spot on my other drive, and I want to replace the original folder in the C drive with a symbolic link that points to the other drive, so the programs can run from that drive and be fine but it will save space on my C drive and simplify the moving process when the new one comes in. To do that, I need to rename the program files folder, make the symbolic link, hopefully delete the program files folder, then restart my computer so all the programs are running properly and I can confirm it works. Now that I've told you why, can anyone help me out?

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  • Methods and practices for managing a network that has no internet connection

    - by FaultyJuggler
    Originally asked in Super User but realized this belongs here. Long story short, I am setting up a network with 32 servers of varying specs that will be used for testing and development. We will be using RedHat Linux, we also do not have a router as of yet and were looking into making one of the servers act as our router/DHCP etc. The small cluster will be on an isolated network with no internet. I can use external harddrives and discs to transfer anything from external sources into machines on the network, so this isn't a locked down secure network, it just won't have a direct connection to the outside world. I've worked on such setups before, but always long after they were setup. So I'm reaching out to see what everyone knows as far as how groups have handled initial setup and maintenance of such a situation. What is the best way to get them all configured and up to date? What are the best ways to automate updates, network wide installs, etc. With the only given that I have large multi-terabyte external hard drives that would be used to drop whatever files are needed onto a central server, how do i then distribute those files and install their contents? I've done perl scripting, some teammates have played with puppet, so we aren't completely in the dark, I just wanted to avoid reinventing the wheel since this is a common challenge.

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  • How do I use a list of filenames to find a folder on my hard drive, that contains most matches of these filenames?

    - by Web Master
    I need a program that will use a list of file names to find a folder on my hard drive that contains the most of these filenames. Long story short I made a giant map. This map was live and got ruined. New map data files have been generated, and previous map data files have been altered. What does this mean? This means file sizes have been changed, and there will be new files that have never been in the backup folder. Some files map files could also have been generated in other projects. So there could be filenames on my computer not associated with this due to the way the files are named when created. So If I take an indidual file for example "r.-1.-1.mca" This file could show up on my hard drive 10 times. Anyway, the goal is to take 100 map files, turn them into a list, and then search the hard drive and find the folder that has the highest count of matching map file names. Can anyone figure out a way to do this? I am thinking about manually searching for every single file.

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  • urgent help needed to convert arabic html to pdf

    - by Mariam
    <div> <table border="1" width="500px"> <tr> <td colspan="2"> aspdotnetcodebook ????? ???????</td> </tr> <tr> <td> cell1 </td> <td> cell2 </td> </tr> <tr> <td colspan="2"> <asp:Label ID="lblLabel" runat="server" Text=""></asp:Label> <img alt="" src="logo.gif" style="width: 174px; height: 40px" /></td> </tr> <tr> <td colspan="2" dir="rtl"> <h1> <img alt="" height="168" src="http://a.cksource.com/c/1/inc/img/demo-little-red.jpg" style="margin-left: 10px; margin-right: 10px; float: left;" width="120" />????? ????? ??? ??? ?? ?? ??</h1> <p> &quot;<b>Little Red Riding Hood</b>&quot; is a famous <a href="http://en.wikipedia.org/wiki/Fairy_tale" title="Fairy tale">fairy tale</a> about a young girl&#39;s encounter with a wolf. The story has been changed considerably in its history and subject to numerous modern adaptations and readings.</p> <table align="right" border="1" cellpadding="1" cellspacing="1" style="width: 200px;"> <caption> <strong>International Names</strong></caption> <tr> <td> ????? ???????</td> <td> &nbsp;</td> </tr> <tr> <td> Italian</td> <td> <i>Cappuccetto Rosso</i></td> </tr> <tr> <td> Spanish</td> <td> <i>Caperucita Roja</i></td> </tr> </table> <p> The version most widely known today is based on the <a href="http://en.wikipedia.org/wiki/Brothers_Grimm" title="Brothers Grimm"> Brothers Grimm</a> variant. It is about a girl called Little Red Riding Hood, after the red <a href="http://en.wikipedia.org/wiki/Hood_(headgear%2529" title="Hood (headgear)">hooded</a> <a href="http://en.wikipedia.org/wiki/Cape" title="Cape">cape</a> or <a href="http://en.wikipedia.org/wiki/Cloak" title="Cloak">cloak</a> she wears. The girl walks through the woods to deliver food to her sick grandmother.</p> <p> A wolf wants to eat the girl but is afraid to do so in public. He approaches the girl, and she naïvely tells him where she is going. He suggests the girl pick some flowers, which she does. In the meantime, he goes to the grandmother&#39;s house and gains entry by pretending to be the girl. He swallows the grandmother whole, and waits for the girl, disguised as the grandmother.</p> <p> When the girl arrives, she notices he looks very strange to be her grandma. In most retellings, this eventually culminates with Little Red Riding Hood saying, &quot;My, what big teeth you have!&quot;<br /> To which the wolf replies, &quot;The better to eat you with,&quot; and swallows her whole, too.</p> <p> A <a href="http://en.wikipedia.org/wiki/Hunter" title="Hunter">hunter</a>, however, comes to the rescue and cuts the wolf open. Little Red Riding Hood and her grandmother emerge unharmed. They fill the wolf&#39;s body with heavy stones, which drown him when he falls into a well. Other versions of the story have had the grandmother shut in the closet instead of eaten, and some have Little Red Riding Hood saved by the hunter as the wolf advances on her rather than after she is eaten.</p> <p> The tale makes the clearest contrast between the safe world of the village and the dangers of the <a href="http://en.wikipedia.org/wiki/Enchanted_forest" title="Enchanted forest">forest</a>, conventional antitheses that are essentially medieval, though no written versions are as old as that.</p> </td> </tr> </table> </div> i use itextsharp to convert this content which is stored in DB to pdf file to be downloaded to the user i cant achieve this

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  • value types in the vm

    - by john.rose
    value types in the vm p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Times} p.p2 {margin: 0.0px 0.0px 14.0px 0.0px; font: 14.0px Times} p.p3 {margin: 0.0px 0.0px 12.0px 0.0px; font: 14.0px Times} p.p4 {margin: 0.0px 0.0px 15.0px 0.0px; font: 14.0px Times} p.p5 {margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Courier} p.p6 {margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Courier; min-height: 17.0px} p.p7 {margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Times; min-height: 18.0px} p.p8 {margin: 0.0px 0.0px 0.0px 36.0px; text-indent: -36.0px; font: 14.0px Times; min-height: 18.0px} p.p9 {margin: 0.0px 0.0px 12.0px 0.0px; font: 14.0px Times; min-height: 18.0px} p.p10 {margin: 0.0px 0.0px 12.0px 0.0px; font: 14.0px Times; color: #000000} li.li1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Times} li.li7 {margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Times; min-height: 18.0px} span.s1 {font: 14.0px Courier} span.s2 {color: #000000} span.s3 {font: 14.0px Courier; color: #000000} ol.ol1 {list-style-type: decimal} Or, enduring values for a changing world. Introduction A value type is a data type which, generally speaking, is designed for being passed by value in and out of methods, and stored by value in data structures. The only value types which the Java language directly supports are the eight primitive types. Java indirectly and approximately supports value types, if they are implemented in terms of classes. For example, both Integer and String may be viewed as value types, especially if their usage is restricted to avoid operations appropriate to Object. In this note, we propose a definition of value types in terms of a design pattern for Java classes, accompanied by a set of usage restrictions. We also sketch the relation of such value types to tuple types (which are a JVM-level notion), and point out JVM optimizations that can apply to value types. This note is a thought experiment to extend the JVM’s performance model in support of value types. The demonstration has two phases.  Initially the extension can simply use design patterns, within the current bytecode architecture, and in today’s Java language. But if the performance model is to be realized in practice, it will probably require new JVM bytecode features, changes to the Java language, or both.  We will look at a few possibilities for these new features. An Axiom of Value In the context of the JVM, a value type is a data type equipped with construction, assignment, and equality operations, and a set of typed components, such that, whenever two variables of the value type produce equal corresponding values for their components, the values of the two variables cannot be distinguished by any JVM operation. Here are some corollaries: A value type is immutable, since otherwise a copy could be constructed and the original could be modified in one of its components, allowing the copies to be distinguished. Changing the component of a value type requires construction of a new value. The equals and hashCode operations are strictly component-wise. If a value type is represented by a JVM reference, that reference cannot be successfully synchronized on, and cannot be usefully compared for reference equality. A value type can be viewed in terms of what it doesn’t do. We can say that a value type omits all value-unsafe operations, which could violate the constraints on value types.  These operations, which are ordinarily allowed for Java object types, are pointer equality comparison (the acmp instruction), synchronization (the monitor instructions), all the wait and notify methods of class Object, and non-trivial finalize methods. The clone method is also value-unsafe, although for value types it could be treated as the identity function. Finally, and most importantly, any side effect on an object (however visible) also counts as an value-unsafe operation. A value type may have methods, but such methods must not change the components of the value. It is reasonable and useful to define methods like toString, equals, and hashCode on value types, and also methods which are specifically valuable to users of the value type. Representations of Value Value types have two natural representations in the JVM, unboxed and boxed. An unboxed value consists of the components, as simple variables. For example, the complex number x=(1+2i), in rectangular coordinate form, may be represented in unboxed form by the following pair of variables: /*Complex x = Complex.valueOf(1.0, 2.0):*/ double x_re = 1.0, x_im = 2.0; These variables might be locals, parameters, or fields. Their association as components of a single value is not defined to the JVM. Here is a sample computation which computes the norm of the difference between two complex numbers: double distance(/*Complex x:*/ double x_re, double x_im,         /*Complex y:*/ double y_re, double y_im) {     /*Complex z = x.minus(y):*/     double z_re = x_re - y_re, z_im = x_im - y_im;     /*return z.abs():*/     return Math.sqrt(z_re*z_re + z_im*z_im); } A boxed representation groups component values under a single object reference. The reference is to a ‘wrapper class’ that carries the component values in its fields. (A primitive type can naturally be equated with a trivial value type with just one component of that type. In that view, the wrapper class Integer can serve as a boxed representation of value type int.) The unboxed representation of complex numbers is practical for many uses, but it fails to cover several major use cases: return values, array elements, and generic APIs. The two components of a complex number cannot be directly returned from a Java function, since Java does not support multiple return values. The same story applies to array elements: Java has no ’array of structs’ feature. (Double-length arrays are a possible workaround for complex numbers, but not for value types with heterogeneous components.) By generic APIs I mean both those which use generic types, like Arrays.asList and those which have special case support for primitive types, like String.valueOf and PrintStream.println. Those APIs do not support unboxed values, and offer some problems to boxed values. Any ’real’ JVM type should have a story for returns, arrays, and API interoperability. The basic problem here is that value types fall between primitive types and object types. Value types are clearly more complex than primitive types, and object types are slightly too complicated. Objects are a little bit dangerous to use as value carriers, since object references can be compared for pointer equality, and can be synchronized on. Also, as many Java programmers have observed, there is often a performance cost to using wrapper objects, even on modern JVMs. Even so, wrapper classes are a good starting point for talking about value types. If there were a set of structural rules and restrictions which would prevent value-unsafe operations on value types, wrapper classes would provide a good notation for defining value types. This note attempts to define such rules and restrictions. Let’s Start Coding Now it is time to look at some real code. Here is a definition, written in Java, of a complex number value type. @ValueSafe public final class Complex implements java.io.Serializable {     // immutable component structure:     public final double re, im;     private Complex(double re, double im) {         this.re = re; this.im = im;     }     // interoperability methods:     public String toString() { return "Complex("+re+","+im+")"; }     public List<Double> asList() { return Arrays.asList(re, im); }     public boolean equals(Complex c) {         return re == c.re && im == c.im;     }     public boolean equals(@ValueSafe Object x) {         return x instanceof Complex && equals((Complex) x);     }     public int hashCode() {         return 31*Double.valueOf(re).hashCode()                 + Double.valueOf(im).hashCode();     }     // factory methods:     public static Complex valueOf(double re, double im) {         return new Complex(re, im);     }     public Complex changeRe(double re2) { return valueOf(re2, im); }     public Complex changeIm(double im2) { return valueOf(re, im2); }     public static Complex cast(@ValueSafe Object x) {         return x == null ? ZERO : (Complex) x;     }     // utility methods and constants:     public Complex plus(Complex c)  { return new Complex(re+c.re, im+c.im); }     public Complex minus(Complex c) { return new Complex(re-c.re, im-c.im); }     public double abs() { return Math.sqrt(re*re + im*im); }     public static final Complex PI = valueOf(Math.PI, 0.0);     public static final Complex ZERO = valueOf(0.0, 0.0); } This is not a minimal definition, because it includes some utility methods and other optional parts.  The essential elements are as follows: The class is marked as a value type with an annotation. The class is final, because it does not make sense to create subclasses of value types. The fields of the class are all non-private and final.  (I.e., the type is immutable and structurally transparent.) From the supertype Object, all public non-final methods are overridden. The constructor is private. Beyond these bare essentials, we can observe the following features in this example, which are likely to be typical of all value types: One or more factory methods are responsible for value creation, including a component-wise valueOf method. There are utility methods for complex arithmetic and instance creation, such as plus and changeIm. There are static utility constants, such as PI. The type is serializable, using the default mechanisms. There are methods for converting to and from dynamically typed references, such as asList and cast. The Rules In order to use value types properly, the programmer must avoid value-unsafe operations.  A helpful Java compiler should issue errors (or at least warnings) for code which provably applies value-unsafe operations, and should issue warnings for code which might be correct but does not provably avoid value-unsafe operations.  No such compilers exist today, but to simplify our account here, we will pretend that they do exist. A value-safe type is any class, interface, or type parameter marked with the @ValueSafe annotation, or any subtype of a value-safe type.  If a value-safe class is marked final, it is in fact a value type.  All other value-safe classes must be abstract.  The non-static fields of a value class must be non-public and final, and all its constructors must be private. Under the above rules, a standard interface could be helpful to define value types like Complex.  Here is an example: @ValueSafe public interface ValueType extends java.io.Serializable {     // All methods listed here must get redefined.     // Definitions must be value-safe, which means     // they may depend on component values only.     List<? extends Object> asList();     int hashCode();     boolean equals(@ValueSafe Object c);     String toString(); } //@ValueSafe inherited from supertype: public final class Complex implements ValueType { … The main advantage of such a conventional interface is that (unlike an annotation) it is reified in the runtime type system.  It could appear as an element type or parameter bound, for facilities which are designed to work on value types only.  More broadly, it might assist the JVM to perform dynamic enforcement of the rules for value types. Besides types, the annotation @ValueSafe can mark fields, parameters, local variables, and methods.  (This is redundant when the type is also value-safe, but may be useful when the type is Object or another supertype of a value type.)  Working forward from these annotations, an expression E is defined as value-safe if it satisfies one or more of the following: The type of E is a value-safe type. E names a field, parameter, or local variable whose declaration is marked @ValueSafe. E is a call to a method whose declaration is marked @ValueSafe. E is an assignment to a value-safe variable, field reference, or array reference. E is a cast to a value-safe type from a value-safe expression. E is a conditional expression E0 ? E1 : E2, and both E1 and E2 are value-safe. Assignments to value-safe expressions and initializations of value-safe names must take their values from value-safe expressions. A value-safe expression may not be the subject of a value-unsafe operation.  In particular, it cannot be synchronized on, nor can it be compared with the “==” operator, not even with a null or with another value-safe type. In a program where all of these rules are followed, no value-type value will be subject to a value-unsafe operation.  Thus, the prime axiom of value types will be satisfied, that no two value type will be distinguishable as long as their component values are equal. More Code To illustrate these rules, here are some usage examples for Complex: Complex pi = Complex.valueOf(Math.PI, 0); Complex zero = pi.changeRe(0);  //zero = pi; zero.re = 0; ValueType vtype = pi; @SuppressWarnings("value-unsafe")   Object obj = pi; @ValueSafe Object obj2 = pi; obj2 = new Object();  // ok List<Complex> clist = new ArrayList<Complex>(); clist.add(pi);  // (ok assuming List.add param is @ValueSafe) List<ValueType> vlist = new ArrayList<ValueType>(); vlist.add(pi);  // (ok) List<Object> olist = new ArrayList<Object>(); olist.add(pi);  // warning: "value-unsafe" boolean z = pi.equals(zero); boolean z1 = (pi == zero);  // error: reference comparison on value type boolean z2 = (pi == null);  // error: reference comparison on value type boolean z3 = (pi == obj2);  // error: reference comparison on value type synchronized (pi) { }  // error: synch of value, unpredictable result synchronized (obj2) { }  // unpredictable result Complex qq = pi; qq = null;  // possible NPE; warning: “null-unsafe" qq = (Complex) obj;  // warning: “null-unsafe" qq = Complex.cast(obj);  // OK @SuppressWarnings("null-unsafe")   Complex empty = null;  // possible NPE qq = empty;  // possible NPE (null pollution) The Payoffs It follows from this that either the JVM or the java compiler can replace boxed value-type values with unboxed ones, without affecting normal computations.  Fields and variables of value types can be split into their unboxed components.  Non-static methods on value types can be transformed into static methods which take the components as value parameters. Some common questions arise around this point in any discussion of value types. Why burden the programmer with all these extra rules?  Why not detect programs automagically and perform unboxing transparently?  The answer is that it is easy to break the rules accidently unless they are agreed to by the programmer and enforced.  Automatic unboxing optimizations are tantalizing but (so far) unreachable ideal.  In the current state of the art, it is possible exhibit benchmarks in which automatic unboxing provides the desired effects, but it is not possible to provide a JVM with a performance model that assures the programmer when unboxing will occur.  This is why I’m writing this note, to enlist help from, and provide assurances to, the programmer.  Basically, I’m shooting for a good set of user-supplied “pragmas” to frame the desired optimization. Again, the important thing is that the unboxing must be done reliably, or else programmers will have no reason to work with the extra complexity of the value-safety rules.  There must be a reasonably stable performance model, wherein using a value type has approximately the same performance characteristics as writing the unboxed components as separate Java variables. There are some rough corners to the present scheme.  Since Java fields and array elements are initialized to null, value-type computations which incorporate uninitialized variables can produce null pointer exceptions.  One workaround for this is to require such variables to be null-tested, and the result replaced with a suitable all-zero value of the value type.  That is what the “cast” method does above. Generically typed APIs like List<T> will continue to manipulate boxed values always, at least until we figure out how to do reification of generic type instances.  Use of such APIs will elicit warnings until their type parameters (and/or relevant members) are annotated or typed as value-safe.  Retrofitting List<T> is likely to expose flaws in the present scheme, which we will need to engineer around.  Here are a couple of first approaches: public interface java.util.List<@ValueSafe T> extends Collection<T> { … public interface java.util.List<T extends Object|ValueType> extends Collection<T> { … (The second approach would require disjunctive types, in which value-safety is “contagious” from the constituent types.) With more transformations, the return value types of methods can also be unboxed.  This may require significant bytecode-level transformations, and would work best in the presence of a bytecode representation for multiple value groups, which I have proposed elsewhere under the title “Tuples in the VM”. But for starters, the JVM can apply this transformation under the covers, to internally compiled methods.  This would give a way to express multiple return values and structured return values, which is a significant pain-point for Java programmers, especially those who work with low-level structure types favored by modern vector and graphics processors.  The lack of multiple return values has a strong distorting effect on many Java APIs. Even if the JVM fails to unbox a value, there is still potential benefit to the value type.  Clustered computing systems something have copy operations (serialization or something similar) which apply implicitly to command operands.  When copying JVM objects, it is extremely helpful to know when an object’s identity is important or not.  If an object reference is a copied operand, the system may have to create a proxy handle which points back to the original object, so that side effects are visible.  Proxies must be managed carefully, and this can be expensive.  On the other hand, value types are exactly those types which a JVM can “copy and forget” with no downside. Array types are crucial to bulk data interfaces.  (As data sizes and rates increase, bulk data becomes more important than scalar data, so arrays are definitely accompanying us into the future of computing.)  Value types are very helpful for adding structure to bulk data, so a successful value type mechanism will make it easier for us to express richer forms of bulk data. Unboxing arrays (i.e., arrays containing unboxed values) will provide better cache and memory density, and more direct data movement within clustered or heterogeneous computing systems.  They require the deepest transformations, relative to today’s JVM.  There is an impedance mismatch between value-type arrays and Java’s covariant array typing, so compromises will need to be struck with existing Java semantics.  It is probably worth the effort, since arrays of unboxed value types are inherently more memory-efficient than standard Java arrays, which rely on dependent pointer chains. It may be sufficient to extend the “value-safe” concept to array declarations, and allow low-level transformations to change value-safe array declarations from the standard boxed form into an unboxed tuple-based form.  Such value-safe arrays would not be convertible to Object[] arrays.  Certain connection points, such as Arrays.copyOf and System.arraycopy might need additional input/output combinations, to allow smooth conversion between arrays with boxed and unboxed elements. Alternatively, the correct solution may have to wait until we have enough reification of generic types, and enough operator overloading, to enable an overhaul of Java arrays. Implicit Method Definitions The example of class Complex above may be unattractively complex.  I believe most or all of the elements of the example class are required by the logic of value types. If this is true, a programmer who writes a value type will have to write lots of error-prone boilerplate code.  On the other hand, I think nearly all of the code (except for the domain-specific parts like plus and minus) can be implicitly generated. Java has a rule for implicitly defining a class’s constructor, if no it defines no constructors explicitly.  Likewise, there are rules for providing default access modifiers for interface members.  Because of the highly regular structure of value types, it might be reasonable to perform similar implicit transformations on value types.  Here’s an example of a “highly implicit” definition of a complex number type: public class Complex implements ValueType {  // implicitly final     public double re, im;  // implicitly public final     //implicit methods are defined elementwise from te fields:     //  toString, asList, equals(2), hashCode, valueOf, cast     //optionally, explicit methods (plus, abs, etc.) would go here } In other words, with the right defaults, a simple value type definition can be a one-liner.  The observant reader will have noticed the similarities (and suitable differences) between the explicit methods above and the corresponding methods for List<T>. Another way to abbreviate such a class would be to make an annotation the primary trigger of the functionality, and to add the interface(s) implicitly: public @ValueType class Complex { … // implicitly final, implements ValueType (But to me it seems better to communicate the “magic” via an interface, even if it is rooted in an annotation.) Implicitly Defined Value Types So far we have been working with nominal value types, which is to say that the sequence of typed components is associated with a name and additional methods that convey the intention of the programmer.  A simple ordered pair of floating point numbers can be variously interpreted as (to name a few possibilities) a rectangular or polar complex number or Cartesian point.  The name and the methods convey the intended meaning. But what if we need a truly simple ordered pair of floating point numbers, without any further conceptual baggage?  Perhaps we are writing a method (like “divideAndRemainder”) which naturally returns a pair of numbers instead of a single number.  Wrapping the pair of numbers in a nominal type (like “QuotientAndRemainder”) makes as little sense as wrapping a single return value in a nominal type (like “Quotient”).  What we need here are structural value types commonly known as tuples. For the present discussion, let us assign a conventional, JVM-friendly name to tuples, roughly as follows: public class java.lang.tuple.$DD extends java.lang.tuple.Tuple {      double $1, $2; } Here the component names are fixed and all the required methods are defined implicitly.  The supertype is an abstract class which has suitable shared declarations.  The name itself mentions a JVM-style method parameter descriptor, which may be “cracked” to determine the number and types of the component fields. The odd thing about such a tuple type (and structural types in general) is it must be instantiated lazily, in response to linkage requests from one or more classes that need it.  The JVM and/or its class loaders must be prepared to spin a tuple type on demand, given a simple name reference, $xyz, where the xyz is cracked into a series of component types.  (Specifics of naming and name mangling need some tasteful engineering.) Tuples also seem to demand, even more than nominal types, some support from the language.  (This is probably because notations for non-nominal types work best as combinations of punctuation and type names, rather than named constructors like Function3 or Tuple2.)  At a minimum, languages with tuples usually (I think) have some sort of simple bracket notation for creating tuples, and a corresponding pattern-matching syntax (or “destructuring bind”) for taking tuples apart, at least when they are parameter lists.  Designing such a syntax is no simple thing, because it ought to play well with nominal value types, and also with pre-existing Java features, such as method parameter lists, implicit conversions, generic types, and reflection.  That is a task for another day. Other Use Cases Besides complex numbers and simple tuples there are many use cases for value types.  Many tuple-like types have natural value-type representations. These include rational numbers, point locations and pixel colors, and various kinds of dates and addresses. Other types have a variable-length ‘tail’ of internal values. The most common example of this is String, which is (mathematically) a sequence of UTF-16 character values. Similarly, bit vectors, multiple-precision numbers, and polynomials are composed of sequences of values. Such types include, in their representation, a reference to a variable-sized data structure (often an array) which (somehow) represents the sequence of values. The value type may also include ’header’ information. Variable-sized values often have a length distribution which favors short lengths. In that case, the design of the value type can make the first few values in the sequence be direct ’header’ fields of the value type. In the common case where the header is enough to represent the whole value, the tail can be a shared null value, or even just a null reference. Note that the tail need not be an immutable object, as long as the header type encapsulates it well enough. This is the case with String, where the tail is a mutable (but never mutated) character array. Field types and their order must be a globally visible part of the API.  The structure of the value type must be transparent enough to have a globally consistent unboxed representation, so that all callers and callees agree about the type and order of components  that appear as parameters, return types, and array elements.  This is a trade-off between efficiency and encapsulation, which is forced on us when we remove an indirection enjoyed by boxed representations.  A JVM-only transformation would not care about such visibility, but a bytecode transformation would need to take care that (say) the components of complex numbers would not get swapped after a redefinition of Complex and a partial recompile.  Perhaps constant pool references to value types need to declare the field order as assumed by each API user. This brings up the delicate status of private fields in a value type.  It must always be possible to load, store, and copy value types as coordinated groups, and the JVM performs those movements by moving individual scalar values between locals and stack.  If a component field is not public, what is to prevent hostile code from plucking it out of the tuple using a rogue aload or astore instruction?  Nothing but the verifier, so we may need to give it more smarts, so that it treats value types as inseparable groups of stack slots or locals (something like long or double). My initial thought was to make the fields always public, which would make the security problem moot.  But public is not always the right answer; consider the case of String, where the underlying mutable character array must be encapsulated to prevent security holes.  I believe we can win back both sides of the tradeoff, by training the verifier never to split up the components in an unboxed value.  Just as the verifier encapsulates the two halves of a 64-bit primitive, it can encapsulate the the header and body of an unboxed String, so that no code other than that of class String itself can take apart the values. Similar to String, we could build an efficient multi-precision decimal type along these lines: public final class DecimalValue extends ValueType {     protected final long header;     protected private final BigInteger digits;     public DecimalValue valueOf(int value, int scale) {         assert(scale >= 0);         return new DecimalValue(((long)value << 32) + scale, null);     }     public DecimalValue valueOf(long value, int scale) {         if (value == (int) value)             return valueOf((int)value, scale);         return new DecimalValue(-scale, new BigInteger(value));     } } Values of this type would be passed between methods as two machine words. Small values (those with a significand which fits into 32 bits) would be represented without any heap data at all, unless the DecimalValue itself were boxed. (Note the tension between encapsulation and unboxing in this case.  It would be better if the header and digits fields were private, but depending on where the unboxing information must “leak”, it is probably safer to make a public revelation of the internal structure.) Note that, although an array of Complex can be faked with a double-length array of double, there is no easy way to fake an array of unboxed DecimalValues.  (Either an array of boxed values or a transposed pair of homogeneous arrays would be reasonable fallbacks, in a current JVM.)  Getting the full benefit of unboxing and arrays will require some new JVM magic. Although the JVM emphasizes portability, system dependent code will benefit from using machine-level types larger than 64 bits.  For example, the back end of a linear algebra package might benefit from value types like Float4 which map to stock vector types.  This is probably only worthwhile if the unboxing arrays can be packed with such values. More Daydreams A more finely-divided design for dynamic enforcement of value safety could feature separate marker interfaces for each invariant.  An empty marker interface Unsynchronizable could cause suitable exceptions for monitor instructions on objects in marked classes.  More radically, a Interchangeable marker interface could cause JVM primitives that are sensitive to object identity to raise exceptions; the strangest result would be that the acmp instruction would have to be specified as raising an exception. @ValueSafe public interface ValueType extends java.io.Serializable,         Unsynchronizable, Interchangeable { … public class Complex implements ValueType {     // inherits Serializable, Unsynchronizable, Interchangeable, @ValueSafe     … It seems possible that Integer and the other wrapper types could be retro-fitted as value-safe types.  This is a major change, since wrapper objects would be unsynchronizable and their references interchangeable.  It is likely that code which violates value-safety for wrapper types exists but is uncommon.  It is less plausible to retro-fit String, since the prominent operation String.intern is often used with value-unsafe code. We should also reconsider the distinction between boxed and unboxed values in code.  The design presented above obscures that distinction.  As another thought experiment, we could imagine making a first class distinction in the type system between boxed and unboxed representations.  Since only primitive types are named with a lower-case initial letter, we could define that the capitalized version of a value type name always refers to the boxed representation, while the initial lower-case variant always refers to boxed.  For example: complex pi = complex.valueOf(Math.PI, 0); Complex boxPi = pi;  // convert to boxed myList.add(boxPi); complex z = myList.get(0);  // unbox Such a convention could perhaps absorb the current difference between int and Integer, double and Double. It might also allow the programmer to express a helpful distinction among array types. As said above, array types are crucial to bulk data interfaces, but are limited in the JVM.  Extending arrays beyond the present limitations is worth thinking about; for example, the Maxine JVM implementation has a hybrid object/array type.  Something like this which can also accommodate value type components seems worthwhile.  On the other hand, does it make sense for value types to contain short arrays?  And why should random-access arrays be the end of our design process, when bulk data is often sequentially accessed, and it might make sense to have heterogeneous streams of data as the natural “jumbo” data structure.  These considerations must wait for another day and another note. More Work It seems to me that a good sequence for introducing such value types would be as follows: Add the value-safety restrictions to an experimental version of javac. Code some sample applications with value types, including Complex and DecimalValue. Create an experimental JVM which internally unboxes value types but does not require new bytecodes to do so.  Ensure the feasibility of the performance model for the sample applications. Add tuple-like bytecodes (with or without generic type reification) to a major revision of the JVM, and teach the Java compiler to switch in the new bytecodes without code changes. A staggered roll-out like this would decouple language changes from bytecode changes, which is always a convenient thing. A similar investigation should be applied (concurrently) to array types.  In this case, it seems to me that the starting point is in the JVM: Add an experimental unboxing array data structure to a production JVM, perhaps along the lines of Maxine hybrids.  No bytecode or language support is required at first; everything can be done with encapsulated unsafe operations and/or method handles. Create an experimental JVM which internally unboxes value types but does not require new bytecodes to do so.  Ensure the feasibility of the performance model for the sample applications. Add tuple-like bytecodes (with or without generic type reification) to a major revision of the JVM, and teach the Java compiler to switch in the new bytecodes without code changes. That’s enough musing me for now.  Back to work!

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  • Right-Time Retail Part 3

    - by David Dorf
    This is part three of the three-part series.  Read Part 1 and Part 2 first. Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Right-Time Marketing Real-time isn’t just about executing faster; it extends to interactions with customers as well. As an industry, we’ve spent many years analyzing all the data that’s been collected. Yes, that data has been invaluable in helping us make better decisions like where to open new stores, how to assort those stores, and how to price our products. But the recent advances in technology are now making it possible to analyze and deliver that data very quickly… fast enough to impact a potential sale in near real-time. Let me give you two examples. Salesmen in car dealerships get pretty good at sizing people up. When a potential customer walks in the door, it doesn’t take long for the salesman to figure out the revenue at stake. Is this person a real buyer, or just looking for a fun test drive? Will this person buy today or three months from now? Will this person opt for the expensive packages, or go bare bones? While the salesman certainly asks some leading questions, much of information is discerned through body language. But body language doesn’t translate very well over the web. Eloqua, which was acquired by Oracle earlier this year, reads internet body language. By tracking the behavior of the people visiting your web site, Eloqua categorizes visitors based on their propensity to buy. While Eloqua’s roots have been in B2B, we’ve been looking at leveraging the technology with ATG to target B2C. Knowing what sites were previously visited, how often the customer has been to your site recently, and how long they’ve spent searching can help understand where the customer is in their purchase journey. And knowing that bit of information may be enough to help close the deal with a real-time offer, follow-up email, or online customer service pop-up. This isn’t so different from the days gone by when the clerk behind the counter of the corner store noticed you were lingering in a particular aisle, so he walked over to help you compare two products and close the sale. You appreciated the personalized service, and he knew the value of the long-term relationship. Move that same concept into the digital world and you have Oracle’s CX Suite, a cloud-based offering of end-to-end customer experience tools, assembled primarily from acquisitions. Those tools are Oracle Marketing (Eloqua), Oracle Commerce (ATG, Endeca), Oracle Sales (Oracle CRM On Demand), Oracle Service (RightNow), Oracle Social (Collective Intellect, Vitrue, Involver), and Oracle Content (Fatwire). We are providing the glue that binds the CIO and CMO together to unleash synergies that drive the top-line higher, and by virtue of the cloud-approach, keep costs at bay. My second example of real-time marketing takes place in the store but leverages the concepts of Web marketing. In 1962 the decline of personalized service in retail began. Anyone know the significance of that year? That’s when Target, K-Mart, and Walmart each opened their first stores, and over the succeeding years the industry chose scale over personal service. No longer were you known as “Jane with the snotty kid so make sure we check her out fast,” but you suddenly became “time-starved female age 20-30 with kids.” I’m not saying that was a bad thing – it was the right thing for our industry at the time, and it enabled a huge amount of growth, cheaper prices, and more variety of products. But scale alone is no longer good enough. Today’s sophisticated consumer demands scale, experience, and personal attention. To some extent we’ve delivered that on websites via the magic of cookies, your willingness to log in, and sophisticated data analytics. What store manager wouldn’t love a report detailing all the visitors to his store, where they came from, and which products that examined? People trackers are getting more sophisticated, incorporating infrared, video analytics, and even face recognition. (Next time you walk in front on a mannequin, don’t be surprised if it’s looking back.) But the ultimate marketing conduit is the mobile phone. Since each mobile phone emits a unique number on WiFi networks, it becomes the cookie of the physical world. Assuming congress keeps privacy safeguards reasonable, we’ll have a win-win situation for both retailers and consumers. Retailers get to know more about the consumer’s purchase journey, and consumers get higher levels of service with the retailer. When I call my bank, a couple things happen before the call is connected. A reverse look-up on my phone number identifies me so my accounts can be retrieved from Siebel CRM. Then the system anticipates why I’m calling based on recent transactions. In this example, it sees that I was just charged a foreign currency fee, so it assumes that’s the reason I’m calling. It puts all the relevant information on the customer service rep’s screen as it connects the call. When I complain about the fee, the rep immediately sees I’m a great customer and I travel lots, so she suggests switching me to their traveler’s card that doesn’t have foreign transaction fees. That technology is powered by a product called Oracle Real-Time Decisions, a rules engine built to execute very quickly, basically in the time it takes the phone to ring once. So let’s combine the power of that product with our new-found mobile cookie and provide contextual customer interactions in real-time. Our first opportunity comes when a customer crosses a pre-defined geo-fence, typically a boundary around the store. Context is the key to our interaction: that’s the customer (known or anonymous), the time of day and day of week, and location. Thomas near the downtown store on a Wednesday at noon means he’s heading to lunch. If he were near the mall location on a Saturday morning, that’s a completely different context. But on his way to lunch, we’ll let Thomas know that we’ve got a new shipment of ASICS running shoes on display with a simple text message. We used the context to look-up Thomas’ past purchases and understood he was an avid runner. We used the fact that this was lunchtime to select the type of message, in this case an informational message instead of an offer. Thomas enters the store, phone in hand, and walks to the shoe department. He scans one of the new ASICS shoes using the convenient QR Codes we provided on the shelf-tags, but then he starts scanning low-end Nikes. Each scan is another opportunity to both learn from Thomas and potentially interact via another message. Since he historically buys low-end Nikes and keeps scanning them, he’s likely falling back into his old ways. Our marketing rules are currently set to move loyal customer to higher margin products. We could have set the dials to increase visit frequency, move overstocked items, increase basket size, or many other settings, but today we are trying to move Thomas to higher-margin products. We send Thomas another text message, this time it’s a personalized offer for 10% off ASICS good for 24 hours. Offering him a discount on Nikes would be throwing margin away since he buys those anyway. We are using our marketing dollars to change behavior that increases the long-term value of Thomas. He decides to buy the ASICS and scans the discount code on his phone at checkout. Checkout is yet another opportunity to interact with Thomas, so the transaction is sent back to Oracle RTD for evaluation. Since Thomas didn’t buy anything with the shoes, we’ll print a bounce-back coupon on the receipt offering 30% off ASICS socks if he returns within seven days. We have successfully started moving Thomas from low-margin to high-margin products. In both of these marketing scenarios, we are able to leverage data in near real-time to decide how best to interact with the customer and lead to an increase in the lifetime value of the customer. The key here is acting at the moment the customer shows interest using the context of the situation. We aren’t pushing random products at haphazard times. We are tailoring the marketing to be very specific to this customer, and it’s the technology that allows this to happen in near real-time. Conclusion As we enable more right-time integrations and interactions, retailers will begin to offer increased service to their customers. Localized and personalized service at scale will drive loyalty and lead to meaningful revenue growth for the retailers that execute well. Our industry needs to support Commerce Anywhere…and commerce anytime as well.

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  • Are your personal insecurities screwing up your internal communications?

    - by Lucy Boyes
    I do some internal comms as part of my job. Quite a lot of it involves talking to people about stuff. I’m spending the next couple of weeks talking to lots of people about internal comms itself, because we haven’t done a lot of audience/user feedback gathering, and it turns out that if you talk to people about how they feel and what they think, you get some pretty interesting insights (and an idea of what to do next that isn’t just based on guesswork and generalising from self). Three things keep coming up from talking to people about what we suck at  in terms of internal comms. And, as far as I can tell, they’re all examples where personal insecurity on the part of the person doing the communicating makes the experience much worse for the people on the receiving end. 1. Spending time telling people how you’re going to do something, not what you’re doing and why Imagine you’ve got to give an update to a lot of people who don’t work in your area or department but do have an interest in what you’re doing (either because they want to know because they’re curious or because they need to know because it’s going to affect their work too). You don’t want to look bad at your job. You want to make them think you’ve got it covered – ideally because you do*. And you want to reassure them that there’s lots of exciting work going on in your area to make [insert thing of choice] happen to [insert thing of choice] so that [insert group of people] will be happy. That’s great! You’re doing a good job and you want to tell people about it. This is good comms stuff right here. However, you’re slightly afraid you might secretly be stupid or lazy or incompetent. And you’re exponentially more afraid that the people you’re talking to might think you’re stupid or lazy or incompetent. Or pointless. Or not-adding-value. Or whatever the thing that’s the worst possible thing to be in your company is. So you open by mentioning all the stuff you’re going to do, spending five minutes or so making sure that everyone knows that you’re DOING lots of STUFF. And the you talk for the rest of the time about HOW you’re going to do the stuff, because that way everyone will know that you’ve thought about this really hard and done tons of planning and had lots of great ideas about process and that you’ve got this one down. That’s the stuff you’ve got to say, right? To prove you’re not fundamentally worthless as a human being? Well, maybe. But probably not. See, the people who need to know how you’re going to do the stuff are the people doing the stuff. And those are the people in your area who you’ve (hopefully-please-for-the-love-of-everything-holy) already talked to in depth about how you’re going to do the thing (because else how could they help do it?). They are the only people who need to know the how**. It’s the difference between strategy and tactics. The people outside of your bubble of stuff-doing need to know the strategy – what it is that you’re doing, why, where you’re going with it, etc. The people on the ground with you need the strategy and the tactics, because else they won’t know how to do the stuff. But the outside people don’t really need the tactics at all. Don’t bother with the how unless your audience needs it. They probably don’t. It might make you feel better about yourself, but it’s much more likely that Bob and Jane are thinking about how long this meeting has gone on for already than how personally impressive and definitely-not-an-idiot you are for knowing how you’re going to do some work. Feeling marginally better about yourself (but, let’s face it, still insecure as heck) is not worth the cost, which in this case is the alienation of your audience. 2. Talking for too long about stuff This is kinda the same problem as the previous problem, only much less specific, and I’ve more or less covered why it’s bad already. Basic motivation: to make people think you’re not an idiot. What you do: talk for a very long time about what you’re doing so as to make it sound like you know what you’re doing and lots about it. What your audience wants: the shortest meaningful update. Some of this is a kill your darlings problem – the stuff you’re doing that seems really nifty to you seems really nifty to you, and thus you want to share it with everyone to show that you’re a smart person who thinks up nifty things to do. The downside to this is that it’s mostly only interesting to you – if other people don’t need to know, they likely also don’t care. Think about how you feel when someone is talking a lot to you about a lot of stuff that they’re doing which is at best tangentially interesting and/or relevant. You’re probably not thinking that they’re really smart and clearly know what they’re doing (unless they’re talking a lot and being really engaging about it, which is not the same as talking a lot). You’re probably thinking about something totally unrelated to the thing they’re talking about. Or the fact that you’re bored. You might even – and this is the opposite of what they’re hoping to achieve by talking a lot about stuff – be thinking they’re kind of an idiot. There’s another huge advantage to paring down what you’re trying to say to the barest possible points – it clarifies your thinking. The lightning talk format, as well as other formats which limit the time and/or number of slides you have to say a thing, are really good for doing this. It’s incredibly likely that your audience in this case (the people who need to know some things about your thing but not all the things about your thing) will get everything they need to know from five minutes of you talking about it, especially if trying to condense ALL THE THINGS into a five-minute talk has helped you get clear in your own mind what you’re doing, what you’re trying to say about what you’re doing and why you’re doing it. The bonus of this is that by being clear in your thoughts and in what you say, and in not taking up lots of people’s time to tell them stuff they don’t really need to know, you actually come across as much, much smarter than the person who talks for half an hour or more about things that are semi-relevant at best. 3. Waiting until you’ve got every detail sorted before announcing a big change to the people affected by it This is the worst crime on the list. It’s also human nature. Announcing uncertainty – that something important is going to happen (big reorganisation, product getting canned, etc.) but you’re not quite sure what or when or how yet – is scary. There are risks to it. Uncertainty makes people anxious. It might even paralyse them. You can’t run a business while you’re figuring out what to do if you’ve paralysed everyone with fear over what the future might bring. And you’re scared that they might think you’re not the right person to be in charge of [thing] if you don’t even know what you’re doing with it. Best not to say anything until you know exactly what’s going to happen and you can reassure them all, right? Nope. The people who are going to be affected by whatever it is that you don’t quite know all the details of yet aren’t stupid***. You wouldn’t have hired them if they were. They know something’s up because you’ve got your guilty face on and you keep pulling people into meeting rooms and looking vaguely worried. Here’s the deal: it’s a lot less stressful for everyone (including you) if you’re up front from the beginning. We took this approach during a recent company-wide reorganisation and got really positive feedback. People would much, much rather be told that something is going to happen but you’re not entirely sure what it is yet than have you wait until it’s all fixed up and then fait accompli the heck out of them. They will tell you this themselves if you ask them. And here’s why: by waiting until you know exactly what’s going on to communicate, you remove any agency that the people that the thing is going to happen to might otherwise have had. I know you’re scared that they might get scared – and that’s natural and kind of admirable – but it’s also patronising and infantilising. Ask someone whether they’d rather work on a project which has an openly uncertain future from the beginning, or one where everything’s great until it gets shut down with no forewarning, and very few people are going to tell you they’d prefer the latter. Uncertainty is humanising. It’s you admitting that you don’t have all the answers, which is great, because no one does. It allows you to be consultative – you can actually ask other people what they think and how they feel and what they’d like to do and what they think you should do, and they’ll thank you for it and feel listened to and respected as people and colleagues. Which is a really good reason to start talking to them about what’s going on as soon as you know something’s going on yourself. All of the above assumes you actually care about talking to the people who work with you and for you, and that you’d like to do the right thing by them. If that’s not the case, you can cheerfully disregard the advice here, but if it is, you might want to think about the ways above – and the inevitable countless other ways – that making internal communication about you and not about your audience could actually be doing the people you’re trying to communicate with a huge disservice. So take a deep breath and talk. For five minutes or so. About the important things. Not the other things. As soon as you possibly can. And you’ll be fine.   *Of course you do. You’re good at your job. Don’t worry. **This might not always be true, but it is most of the time. Other people who need to know the how will either be people who you’ve already identified as needing-to-know and thus part of the same set as the people in you’re area you’ve already discussed this with, or else they’ll ask you. But don’t bring this stuff up unless someone asks for it, because most of the people in the audience really don’t care and you’re wasting their time. ***I mean, they might be. But let’s give them the benefit of the doubt and assume they’re not.

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  • reading Twitter API with JSON framework

    - by iPixFolio
    Hi, I'm building a twitter reader into an app. I'm using this JSON library to parse the twitter API. I'm seeing some odd results on certain messages. I know that the Twitter API returns results in UTF8 format. I'm wondering if I'm doing something wrong when reading the JSON parsed fields. My code is spread out across multiple classes so it's hard to give a concise code drop with the symptoms, but here's what I've got: I am using ASIHTTP for async HTTP processing. Here is processing a response from ASIHTTP: ... NSMutableString* tempString = [[NSMutableString alloc] initWithString:[request responseString]]; NSError *error; SBJSON *json = [[SBJSON alloc] init]; id JSONresponse = [json objectWithString:tempString error:&error]; [tempString release]; [json release]; if (JSONresponse) { self.response = JSONresponse; ... self.response holds the JSON representation of the result from the Twitter call. Now, I will take the JSON response and write each tweet into a container object (Tweet). in the following code, the response from above is referenced as request.response: ... // save list of albums to local cache for (NSDictionary* response in request.response) { Tweet* tweet = [[Tweet alloc] init]; tweet.text = [response objectForKey:@"text"]; tweet.id = [response objectForKey:@"id"]; tweet.created = [response objectForKey:@"created_at"]; [Tweet addTweet:tweet]; [tweet release]; } ... at this point, I have a container holding the tweets. I'm only keeping 3 fields from the tweet: "id", "text", and "created_at". the "text" field is the problem field. To display the tweets, I build an HTML page from the container of tweets, like this: ... Tweet* tweet = nil; for (int i = 0; i < [Tweet tweetCount]; i++) { tweet = [Tweet tweetAtIndex:i]; [html appendString:@"<div class='tweet'>"]; [html appendFormat:@"<div class='tweet-date'>%@</div>", tweet.created ]; [html appendFormat:@"<div class='tweet-text'>%@</div>", tweet.text ]; [html appendString:@"</div>"]; } ... In another routine, I save the HTML page to a temp file. if (html && [html length] > 0 ) { NSString* uniqueString = [[NSProcessInfo processInfo] globallyUniqueString]; NSString* filename = [NSString stringWithFormat:@"%@.html", uniqueString ]; filename = [tempDir stringByAppendingPathComponent:filename]; NSError* error = nil; [html writeToFile:filename atomically:NO encoding:NSUTF8StringEncoding error:&error]; ... I then create a URLRequest from the file and load it into an UIWebview: NSURL* url = [NSURL fileURLWithPath:filename]; NSURLRequest* request = [NSURLRequest requestWithURL:url]; [self.webView loadRequest:request]; ... At this point, I can see the tweets in a browser window. some of the tweets will show invalid characters like this: iPhone 4 ad spoofed with Glee’s Jane Lynch ... Glee’s should be Glee's Can anybody shed any light on what I'm doing wrong and offer suggestions on how to fix? basically, to summarize: I'm reading a UTF8 feed with JSON I write the UTF8 strings into an HTML file I display the HTML file with UIWebview. some of the UTF8 strings are not properly decoded. I need to know where to decode them and how to do it. thanks! Mark

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  • SQL SERVER – History of SQL Server Database Encryption

    - by pinaldave
    I recently met Michael Coles and Rodeney Landrum the author of one of the kind book Expert SQL Server 2008 Encryption at SQLPASS in Seattle. During the conversation we ended up how Microsoft is evolving encryption technology. The same discussion lead to talking about history of encryption tools in SQL Server. Michale pointed me to page 18 of his book of encryption. He explicitly give me permission to re-produce relevant part of history from his book. Encryption in SQL Server 2000 Built-in cryptographic encryption functionality was nonexistent in SQL Server 2000 and prior versions. In order to get server-side encryption in SQL Server you had to resort to purchasing or creating your own SQL Server XPs. Creating your own cryptographic XPs could be a daunting task owing to the fact that XPs had to be compiled as native DLLs (using a language like C or C++) and the XP application programming interface (API) was poorly documented. In addition there were always concerns around creating wellbehaved XPs that “played nicely” with the SQL Server process. Encryption in SQL Server 2005 Prior to the release of SQL Server 2005 there was a flurry of regulatory activity in response to accounting scandals and attacks on repositories of confidential consumer data. Much of this regulation centered onthe need for protecting and controlling access to sensitive financial and consumer information. With the release of SQL Server 2005 Microsoft responded to the increasing demand for built-in encryption byproviding the necessary tools to encrypt data at the column level. This functionality prominently featured the following: Support for column-level encryption of data using symmetric keys or passphrases. Built-in access to a variety of symmetric and asymmetric encryption algorithms, including AES, DES, Triple DES, RC2, RC4, and RSA. Capability to create and manage symmetric keys. Key creation and management. Ability to generate asymmetric keys and self-signed certificates, or to install external asymmetric keys and certificates. Implementation of hierarchical model for encryption key management, similar to the ANSI X9.17 standard model. SQL functions to generate one-way hash codes and digital signatures, including SHA-1 and MD5 hashes. Additional SQL functions to encrypt and decrypt data. Extensions to the SQL language to support creation, use, and administration of encryption keys and certificates. SQL CLR extensions that provide access to .NET-based encryption functionality. Encryption in SQL Server 2008 Encryption demands have increased over the past few years. For instance, there has been a demand for the ability to store encryption keys “off-the-box,” physically separate from the database and the data it contains. Also there is a recognized requirement for legacy databases and applications to take advantage of encryption without changing the existing code base. To address these needs SQL Server 2008 adds the following features to its encryption arsenal: Transparent Data Encryption (TDE): Allows you to encrypt an entire database, including log files and the tempdb database, in such a way that it is transparent to client applications. Extensible Key Management (EKM): Allows you to store and manage your encryption keys on an external device known as a hardware security module (HSM). Cryptographic random number generation functionality. Additional cryptography-related catalog views and dynamic management views. SQL language extensions to support the new encryption functionality. The encryption book covers all the tools in its various chapter in one simple story. If you are interested how encryption evolved and reached to the stage where it is today, this book is must for everyone. You can read my earlier review of the book over here. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, SQLAuthority Book Review, SQLAuthority News, T SQL, Technology Tagged: Encryption, SQL Server Encryption, SQLPASS

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  • Developer’s Life – Every Developer is a Batman

    - by Pinal Dave
    Batman is one of the darkest superheroes in the fantasy canon.  He does not come to his powers through any sort of magical coincidence or radioactive insect, but through a lot of psychological scarring caused by witnessing the death of his parents.  Despite his dark back story, he possesses a lot of admirable abilities that I feel bear comparison to developers. Batman has the distinct advantage that his alter ego, Bruce Wayne is a millionaire (or billionaire in today’s reboots).  This means that he can spend his time working on his athletic abilities, building a secret lair, and investing his money in cool tools.  This might not be true for developers (well, most developers), but I still think there are many parallels. So how are developers like Batman? Well, read on my list of reasons. Develop Skills Batman works on his skills.  He didn’t get the strength to scale Gotham’s skyscrapers by inheriting his powers or suffering an industrial accident.  Developers also hone their skills daily.  They might not be doing pull-ups and scaling buldings, but I think their skills are just as impressive. Clear Goals Batman is driven to build a better Gotham.  He knows that the criminal who killed his parents was a small-time thief, not a super villain – so he has larger goals in mind than simply chasing one villain.  He wants his city as a whole to be better.  Developers are also driven to make things better.  It can be easy to get hung up on one problem, but in the end it is best to focus on the well-being of the system as a whole. Ultimate Teamplayers Batman is the hero Gotham needs – even when that means appearing to be the bad guys.  Developers probably know that feeling well.  Batman takes the fall for a crime he didn’t commit, and developers often have to deliver bad news about the limitations of their networks and servers.  It’s not always a job filled with glory and thanks, but someone has to do it. Always Ready Batman and the Boy Scouts have this in common – they are always prepared.  Let’s add developers to this list.  Batman has an amazing tool belt with gadgets and gizmos, and let’s not even get into all the functions of the Batmobile!  Developers’ skills might be the knowledge and skills they have developed, not tools they can carry in a utility belt, but that doesn’t make them any less impressive. 100% Dedication Bruce Wayne cultivates the personality of a playboy, never keeping the same girlfriend for long and spending his time partying.  Even though he hides it, his driving force is his deep concern and love for his friends and the city as a whole.  Developers also care a lot about their company and employees – even when it is driving them crazy.  You do your best work when you care about your job on a personal level. Quality Output Batman believes the city deserves to be saved.  The citizens might have a love-hate relationship with both Batman and Bruce Wayne, and employees might not always appreciate developers.  Batman and developers, though, keep working for the best of everyone. I hope you are all enjoying reading about developers-as-superheroes as much as I am enjoying writing about them.  Please tell me how else developers are like Superheroes in the comments – especially if you know any developers who are faster than a speeding bullet and can leap tall buildings in a single bound. Reference: Pinal Dave (http://blog.sqlauthority.com)Filed under: PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL Tagged: Developer, Superhero

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  • Start Learning Ruby with IronRuby – Setting up the Environment

    - by kazimanzurrashid
    Recently I have decided to learn Ruby and for last few days I am playing with IronRuby. Learning a new thing is always been a fun and when it comes to adorable language like Ruby it becomes more entertaining. Like any other language, first we have to create the development environment. In order to run IronRuby we have to download the binaries form the IronRuby CodePlex project. IronRuby supports both .NET 2.0 and .NET 4, but .NET 4 is the recommended version, you can download either the installation or the zip file. If you download the zip file make sure you added the bin directory in the environment path variable. Once you are done, open up the command prompt and type : ir –v It should print message like: IronRuby 1.0.0.0 on .NET 4.0.30319.1 The ir is 32bit version of IronRuby, if you want to use 64bit you can try ir64. Next, we have to find a editor where we can write our Ruby code as there is currently no integration story of IronRuby with Visual Studio like its twin Iron Python. Among the free IDEs only SharpDevelop has the IronRuby support but it does not have auto complete or debugging built into it, only thing that it supports is the syntax highlighting, so using a text editor which has the same features is nothing different comparing to it. To play with the IronRuby we will be using Notepad++, which can be downloaded from its sourceforge download page. The Notepad++ does have a nice syntax highlighting support : I am using the Vibrant Ink with some little modification. The next thing we have to do is configure the Notepad++ that we can run the Ruby script in IronRuby inside the Notepad++. Lets create a batch(.bat) file in the IronRuby bin directory, which will have the following content: @echo off  cls call ir %1 pause This will make sure that the console will be paused once we run the script. Now click Run->Run in the Notepad++, it will bring up the run dialog and put the following command in the textbox: riir.bat "$(FULL_CURRENT_PATH)" Click the save which will bring another dialog. Type Iron Ruby and assign the shortcut to ctrl + f5 (Same as Visual Studio Start without Debugging) and click ok. Once you are done you will find the IronRuby in the Run menu. Now press ctrl + f5, we will find the ruby script running in the IronRuby. Now there are one last thing that we would like to add which is poor man’s context sensitive help. First, download the ruby language help file from the Ruby Installer site and extract into a directory. Next we will have to install the Language Help Plug-in of Notepad++, click Plugins->Plugin Manger –>Show Plugin Manager and scroll down until you find the plug-in the list, now check the plug-in and click install. Once it is installed it will prompt you to restart the Notepad++, click yes. When the Notepad++ restarts, click the Plugins –> Language Help –> Options –> add and enter the following details and click ok: The chm file location can be different depending upon where you extracted it. Now when you put your in any of ruby keyword and press ctrl + f1 it will take you to the help topic of that keyword. For example, when my caret is in the each of the following code and I press ctrl + f1, it will take me to the each api doc of Array. def loop_demo (1..10).each{ |n| puts n} end loop_demo That’s it for today. Happy Ruby coding.

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  • Pigs in Socks?

    - by MightyZot
    My wonderful wife Annie surprised me with a cruise to Cozumel for my fortieth birthday. I love to travel. Every trip is ripe with adventure, crazy things to see and experience. For example, on the way to Mobile Alabama to catch our boat, some dude hauling a mobile home lost a window and we drove through a cloud of busting glass going 80 miles per hour! The night before the cruise, we stayed in the Malaga Inn and I crawled UNDER the hotel to look at an old civil war bunker. WOAH! Then, on the way to and from Cozumel, the boat plowed through two beautiful and slightly violent storms. But, the adventures you have while travelling often pale in comparison to the cult of personalities you meet along the way.  :) We met many cool people during our travels and we made some new friends. Todd and Andrea are in the publishing business (www.myneworleans.com) and teaching, respectively. Erika is a teacher too and Matt has a pig on his foot. This story is about the pig. Without that pig on Matt’s foot, we probably would have hit a buoy and drowned. Alright, so…this pig on Matt’s foot…this is no henna tatt, this is a man’s tattoo. Apparently, getting tattoos on your feet is very painful because there is very little muscle and fat and lots of nifty nerves to tell you that you might be doing something stupid. Pig and rooster tattoos carry special meaning for sailors of old. According to some sources, having a tattoo of a pig or rooster on one foot or the other will keep you from drowning. There are many great musings as to why a pig and a rooster might save your life. The most plausible in my opinion is that pigs and roosters were common livestock tagging along with the crew. Since they were shipped in wooden crates, pigs and roosters were often counted amongst the survivors when ships succumbed to Davy Jones’ Locker. I didn’t spend a whole lot of time researching the pig and the rooster, so consider these musings as you would a grain of salt. And, I was not able to find a lot of what you might consider credible history regarding the tradition. What I did find was a comfort, or solace, in the maritime tradition. Seems like raw traditions like the pig and the rooster are in danger of getting lost in a sea of non-permanence. I mean, what traditions are us old programmers and techies leaving behind for future generations? Makes me wonder what Ward Christensen has tattooed on his left foot.  I guess my choice would have to be a Commodore 64.   (I met Ward, by the way, in an elevator after he received his Dvorak awards in 1992. He was a very non-assuming individual sporting business casual and was very much a “sailor” of an old-school programmer. I can’t remember his exact words, but I think they were essentially that he felt it odd that he was getting an award for just doing his work. I’m sure that Ward doesn’t know this…he couldn’t have set a more positive example for a young 22 year old programmer. Thanks Ward!)

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  • SQLAuthority News – Author Visit – SQL Server 2008 R2 Launch

    - by pinaldave
    June 11, 2010 was a wonderful day because I attended the very first SQL Server 2008 R2 Launch event held by Microsoft at Mumbai. I traveled to Mumbai from my home town, Ahmedabad. The event was located at one of the best hotels in Mumbai,”The Leela”. SQL Server R2 Launch was an evening event that had a few interesting talks. SQL PASS is associated with this event as one of the partners and its goal is to increase the awareness of the Community about SQL Server. I met many interesting people and had a great networking opportunity at the event. This event was kicked off with an awesome laser show and a “Welcome” video, which was followed by a Microsoft Executive session wherein there were several interesting demo. The very first demo was about Powerpivot. I knew beforehand that there will be Powerpivot demos because it is a very popular subject; however, I was really hoping to see other interesting demos from SQL Server 2008 R2. And believe me; I was happier to see the later demos. There were demos from SQL Server Utility Control Point, as well an integration of Bing Map with Reporting Servers. I really enjoyed the interactive and informative session by Shivaram Venkatesh. He had excellent presentation skills as well as ample technical knowledge to keep the audience attentive. I really liked his presentations skills wherein he did not read the whole slide deck; rather, he picked one point and using that point he told the story of the whole slide deck. I also enjoyed my conversation with Afaq Choonawala, who is one of the “gem guys” in Microsoft. I also want to acknowledge Ashwin Kini and Mohit Panchal for their excellent support to this event. Mumbai IT Pro is a user group which you can really count on for any kind of help. After excellent demos and a vibrant start of the event, all the audience was jazzed up. There were two vendors’ sessions right after the first session. Intel had 15 minutes to present; however, Intel’s representative, who had good knowledge of the subject, had nearly 30+ slides in his presentation, so he had to rush a bit to cover the whole slide deck. Intel presentations were followed up by another vendor presentation from NetApp. I have previously heard about this tool. After I saw the demo which did not work the first time the Net App presenter demonstrated it, I started to have a doubt on this product. I personally went to clarify my doubt to the demo booth after the presentation was over, but I realize the NetApp presenter or booth owner had absolutely a POOR KNOWLEDGE of SQL Server and even of their own NetApp product. The NetApp people tried to misguide us and when we argued, they started to say different things against what they said earlier. At one point in their presentation, they claimed their application does something very fast, which did not really happen in front of all the audience. They blamed SQL Server R2 DBCC CHECKDB command for their product’s failed demonstration. I know that NetApp has many great products; however, this one was not conveyed clearly and even created a negative impression to all of us. Well, let us not judge the potential, fun, education and enigma of the launch event through a small glitch. This event was jam-packed and extremely well-received by everybody who attended it. As what I said, average demos and good presentations by MS folks were really something to cheer about. Any launch event is considered as successful if it achieves its goal to excite users with its cutting edge technology; just like this event that left a very deep impression on me. Reference: Pinal Dave (http://blog.SQLAuthority.com) Filed under: SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, SQLAuthority Author Visit, SQLAuthority News, T SQL, Technology Tagged: PASS, SQLPASS

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