Nucleus Research: Oracle Fusion CRM is a CRM Leader
- by Richard Lefebvre
Nucleus Research published their updated CRM Technology Value Matrix – Second Half 2012. The Value Matrix evaluates CRM vendors on functionality and usability which they consider the core indicators in an application’s ability to deliver initial ROI and value over time.
Oracle Fusion CRM is in the “Leader” quadrant. CRM On Demand enters the “Leader” quadrant with the release of version 20 delivering continued investment in Oracle CRM On Demand. Oracle Siebel CRM is in the “Expert” quadrant. RightNow continues to be placed in the “Facilitator” quadrant.
The full report is available in the CRM section of the Industry Analyst Reports page on Oracle.com - Industry Analyst Relations Web site.