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• Inexpensive (used) hardware for Xen virtualization test?

  - by Jason Antman

  Virtualization is one of the areas where I could really use some experience. I also run quite a few services (web, mail, dns, etc.) out of my home. Since most of my hardware is getting a bit old (I'm running on stuff that was surplused years ago...) I decided that it's about time I start renewing some things, and also play around with virtualization a bit more. My plan is to setup a SAN box (simple iSCSI target, relatively inexpensive gigE switch), get a pair (for starters) of new servers, and start building some new stuff with Xen, specifically planning on playing with live migration and full virtualization. Does anyone have recommendations for used, older "servers" (really anything in a rack-mount form factor, I'm not too worried about things like iLO/iLOM for the test nodes) that support VT-x/AMD-V? I'm biased to HP, but it looks like they didn't make Proliants with VT-x/Vanderpool processors until G6 (for the DL360) or so, which is way out of my price range. I'm looking in the sub-$300 range (or less, if possible), used, probably Ebay. Any recommendations are greatly appreciated. Edit:And, to catch this before the comments start coming - these are personal systems. I have first-generation Proliants still in use (I got them as corporate surplus in 05, they've been running since then, and probably were running since 01 or 02 prior to being sold). I don't need anything shiny and new - I've got a bunch of old boxes, at least one complete replacement for every model in use, and that's fine for me (and easy on the wallet).

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• Potential impact of large broadcast domains

  - by john

  I recently switched jobs. By the time I left my last job our network was three years old and had been planned very well (in my opinion). Our address range was split down into a bunch of VLANs with the largest subnet a /22 range. It was textbook. The company I now work for has built up their network over about 20 years. It's quite large, reaches multiple sites, and has an eclectic mix of devices. This organisation only uses VLANs for very specific things. I only know of one usage of VLANs so far and that is the SAN which also crosses a site boundary. I'm not a network engineer, I'm a support technician. But occasionally I have to do some network traces for debugging problems and I'm astounded by the quantity of broadcast traffic I see. The largest network is a straight Class B network, so it uses a /16 mask. Of course if that were filled with devices the network would likely grind to a halt. I think there are probably 2000+ physical and virtual devices currently using that subnet, but it (mostly) seems to work. This practise seems to go against everything I've been taught. My question is: In your opinion and  From my perspective - What measurement of which metric would tell me that there is too much broadcast traffic bouncing about the network? And what are the tell-tale signs that you are perhaps treading on thin ice? The way I see it, there are more and more devices being added and that can only mean more broadcast traffic, so there must be a threshold. Would things just get slower and slower, or would the effects be more subtle than that?

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• Mechanize form submit not going to the correct response page, no errors as to why. Something I'm doing?

  - by Zack Shapiro

  I threw this all in one controller for testing purposes. My code fills out the form correctly for adding a new address to your Amazon account. There are two buttons that submit this form, one takes you to add a new address which is what I don't want, and the other is just a Save & Continue input/image. When I submit the form via that button, as I do below, the form is still on the page, filled out as I have with my code. Inspecting the page titles, they're the same. There are no discernible errors that Mechanize or Amazon spit back. Any ideas? class AmazonCrawler def initialize @agent = Mechanize.new do |agent| agent.user_agent_alias = 'Mac Safari' agent.follow_meta_refresh = true agent.redirect_ok = true end end def login # login_url = "https://www.amazon.com/ap/signin?_encoding=UTF8&openid.assoc_handle=usflex&openid.claimed_id=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0%2Fidentifier_select&openid.identity=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0%2Fidentifier_select&openid.mode=checkid_setup&openid.ns=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0&openid.ns.pape=http%3A%2F%2Fspecs.openid.net%2Fextensions%2Fpape%2F1.0&openid.pape.max_auth_age=0&openid.return_to=https%3A%2F%2Fwww.amazon.com%2Fgp%2Fcss%2Fhomepage.html%3Fie%3DUTF8%26ref_%3Dgno_yam_ya" login_url = "https://www.amazon.com/gp/css/account/address/view.html?ie=UTF8&ref_=ya_add_address&viewID=newAddress" @agent.get(login_url) form = @agent.page.forms.first form.email = "[email protected]" form.radiobuttons.first.value = "0" form.radiobuttons.last.check form.password = "my_password" dashboard = @agent.submit(form) end end class UsersController < ApplicationController def index response = AmazonCrawler.new.login form = response.forms[1] # fill out form form.enterAddressFullName == "Your Name" form.enterAddressAddressLine1 = "123 Main Street" form.enterAddressAddressLine2 = "Apartment 34" form.enterAddressCity = "San Francisco" form.enterAddressStateOrRegion = "CA" form.enterAddressPostalCode = "94101" form.enterAddressPhoneNumber = "415-555-1212" form.AddressType = "RES" new_response = form.submit( form.button_with(value: /Save.*Continue/) ) end end

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• Help with Backup Scheme for B.E 12.5

  - by Jemartin

  I'm in process of implementing a new backup scheme. I would say that I'm kind of new to it. So here my question. I'm currently using Backup Exec 12.5 on Windows Server 2008 w/Hyper-V, and IBM Adic Scalar 24. I currently backup our mail server, SQL DB, Board Server Linux Red Hat, Ftp, etc. To a Near-line which is local on our SAN I have the daily's go there as well as full. I would like to start weekly full to tape on a Saturday it takes about 2-3 days to complete the entire full to tape due to backing up from our Co-Lo as well. I have read up on the Father/son rotation but here's my issue with that I dont use tapes everyday only on the weekly full to tape will I be using them. So if there is 4 weeks in a month would I rotate in this order ( Month June WK1 =7tapes , June WK2=7 tapes, June WK3=7tapes June Wk4=7tapes with WK4 being the last tape for the month of June I would use that as a Month tape. For the month of July Wk1= June's WK1 tapes, July WK2= June's WK2 tapes July WK4 = Junes Wk4 tape for a month or would I use a set of new tapes for the last week in July. All tapes are being taking off site as well.

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• What’s New from the Oracle Marketing Cloud at Oracle OpenWorld 2014?

  - by Richard Lefebvre

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 Marketing—CX Central is your hub for all things Marketing related at OpenWorld in San Francisco, September 28-October 2, 2014. Learn how to personalize the modern marketing journey to improve customer loyalty. We’re hosting more than 60 breakout sessions, half of which will highlight customer success stories from marquee brands including Bizo, Comcast, Dell, Epson, John Deere, Lane Bryant, ReadyTalk and Shutterfly. Moscone West, Levels 2 and 3 To learn more about how modern marketing works, visit Moscone West, levels 2 and 3, for exciting demos of each of the Oracle Marketing Cloud solutions (BlueKai, Compendium, Eloqua, Push I/O, and Responsys). You also can check out our stations for Vertical Marketing Best Practices, the Markie Awards, and more! CX Spotlight Sessions “Accelerating Big Profits in Big Data,” Jeff Tanner, Baylor University “Using Content Marketing to Impact Every Stage of the Buyer’s Journey,” Jennifer Agustin, Bizo “Expanding Your Marketing with Proven Testing and Optimization,” Brian Border, Shutterfly and Matthew Balthazor, Epson “Modern Marketing: The New Digital Dialogue,” Cory Treffiletti, Oracle A Special Marquee Session Dell’s Hayden Mugford will speak on “The Digital Ecosystem: Driving Experience Through Contact Engagement.” She will highlight how the organization built a digital ecosystem that supports a behaviorally driven, multivehicle nurturing campaign. The Dell 1:1 Global Marketing team worked with multiple partners to innovate integrations with Oracle Eloqua, Oracle Real-Time Decisions for real-time decision logic, and a content management system (CMS) that enables 100 percent customized e-mails. The program doubled average order values for nurtured contacts versus non-nurtured and tripled open and click-through rates versus push e-mail. Other Oracle Marketing Cloud Session Highlights Thought leadership by role Exploring the benefits of moving to the Cloud Product line roadmaps and innovations in Marketing Technical deep dives for product lines within Marketing Best practices and impactful business measurements Solutions that are Integrated across CX Target Audience Session content is geared toward professionals in Marketing, Marketing Operations, Marketing Demand Generation, Social: Chief Marketing Officers, Vice Presidents, Directors and Managers. Outcomes Customers attending Marketing—CX Central @ OpenWorld will be able to: Gain insight into delivering consistent cross-channel marketing Discover how to provide the right information to the right customer at the right time and with the right channel Get answers to burning questions and advice on business challenges Hear from other Oracle customers about recommended best practices to help their organization move forward Network and share ideas to help create a strategy for connecting with customers in better ways It Wouldn’t Be an Oracle Marketing Cloud Event Without a Party! We’re hosting CX Central Fest:  a unique customer experience specifically designed for attendees of CX Central. It will include a chance to rock out at a private concert featuring Los Angeles indie electronic pop group, Capital Cities! Join us Tuesday, September 30 from 7-9 p.m. OpenWorld is a fabulous way for your customers to see all that Oracle Marketing Cloud has to offer. Pass on an invitation today. By Laura Vogel (Oracle) /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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• Oracle Announces Oracle Exadata X3 Database In-Memory Machine

  - by jgelhaus

  Fourth Generation Exadata X3 Systems are Ideal for High-End OLTP, Large Data Warehouses, and Database Clouds; Eighth-Rack Configuration Offers New Low-Cost Entry Point ORACLE OPENWORLD, SAN FRANCISCO – October 1, 2012 News Facts During his opening keynote address at Oracle OpenWorld, Oracle CEO, Larry Ellison announced the Oracle Exadata X3 Database In-Memory Machine - the latest generation of its Oracle Exadata Database Machines. The Oracle Exadata X3 Database In-Memory Machine is a key component of the Oracle Cloud. Oracle Exadata X3-2 Database In-Memory Machine and Oracle Exadata X3-8 Database In-Memory Machine can store up to hundreds of Terabytes of compressed user data in Flash and RAM memory, virtually eliminating the performance overhead of reads and writes to slow disk drives, making Exadata X3 systems the ideal database platforms for the varied and unpredictable workloads of cloud computing. In order to realize the highest performance at the lowest cost, the Oracle Exadata X3 Database In-Memory Machine implements a mass memory hierarchy that automatically moves all active data into Flash and RAM memory, while keeping less active data on low-cost disks. With a new Eighth-Rack configuration, the Oracle Exadata X3-2 Database In-Memory Machine delivers a cost-effective entry point for smaller workloads, testing, development and disaster recovery systems, and is a fully redundant system that can be used with mission critical applications. Next-Generation Technologies Deliver Dramatic Performance Improvements Oracle Exadata X3 Database In-Memory Machines use a combination of scale-out servers and storage, InfiniBand networking, smart storage, PCI Flash, smart memory caching, and Hybrid Columnar Compression to deliver extreme performance and availability for all Oracle Database Workloads. Oracle Exadata X3 Database In-Memory Machine systems leverage next-generation technologies to deliver significant performance enhancements, including: Four times the Flash memory capacity of the previous generation; with up to 40 percent faster response times and 100 GB/second data scan rates. Combined with Exadata’s unique Hybrid Columnar Compression capabilities, hundreds of Terabytes of user data can now be managed entirely within Flash; 20 times more capacity for database writes through updated Exadata Smart Flash Cache software. The new Exadata Smart Flash Cache software also runs on previous generation Exadata systems, increasing their capacity for writes tenfold; 33 percent more database CPU cores in the Oracle Exadata X3-2 Database In-Memory Machine, using the latest 8-core Intel® Xeon E5-2600 series of processors; Expanded 10Gb Ethernet connectivity to the data center in the Oracle Exadata X3-2 provides 40 10Gb network ports per rack for connecting users and moving data; Up to 30 percent reduction in power and cooling. Configured for Your Business, Available Today Oracle Exadata X3-2 Database In-Memory Machine systems are available in a Full-Rack, Half-Rack, Quarter-Rack, and the new low-cost Eighth-Rack configuration to satisfy the widest range of applications. Oracle Exadata X3-8 Database In-Memory Machine systems are available in a Full-Rack configuration, and both X3 systems enable multi-rack configurations for virtually unlimited scalability. Oracle Exadata X3-2 and X3-8 Database In-Memory Machines are fully compatible with prior Exadata generations and existing systems can also be upgraded with Oracle Exadata X3-2 servers. Oracle Exadata X3 Database In-Memory Machine systems can be used immediately with any application certified with Oracle Database 11g R2 and Oracle Real Application Clusters, including SAP, Oracle Fusion Applications, Oracle’s PeopleSoft, Oracle’s Siebel CRM, the Oracle E-Business Suite, and thousands of other applications. Supporting Quotes “Forward-looking enterprises are moving towards Cloud Computing architectures,” said Andrew Mendelsohn, senior vice president, Oracle Database Server Technologies. “Oracle Exadata’s unique ability to run any database application on a fully scale-out architecture using a combination of massive memory for extreme performance and low-cost disk for high capacity delivers the ideal solution for Cloud-based database deployments today.” Supporting Resources Oracle Press Release Oracle Exadata Database Machine Oracle Exadata X3-2 Database In-Memory Machine Oracle Exadata X3-8 Database In-Memory Machine Oracle Database 11g Follow Oracle Database via Blog, Facebook and Twitter Oracle OpenWorld 2012 Oracle OpenWorld 2012 Keynotes Like Oracle OpenWorld on Facebook Follow Oracle OpenWorld on Twitter Oracle OpenWorld Blog Oracle OpenWorld on LinkedIn Mark Hurd's keynote with Andy Mendelsohn and Juan Loaiza - - watch for the replay to be available soon at http://www.youtube.com/user/Oracle or http://www.oracle.com/openworld/live/on-demand/index.html

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• Markus Zirn, "Big Data with CEP and SOA" @ SOA, Cloud &amp; Service Technology Symposium 2012

  - by JuergenKress

  ORACLE PROMOTIONAL DISCOUNT FOR EXCLUSIVE ORACLE DISCOUNT, ENTER PROMO CODE: DJMXZ370 Early-Bird Registration is Now Open with Special Pricing! Register before July 1, 2012 to qualify for discounts. Visit the Registration page for details. The International SOA, Cloud + Service Technology Symposium is a yearly event that features the top experts and authors from around the world, providing a series of keynotes, talks, demonstrations, and panels, as well as training and certification workshops - all dedicated to empowering IT professionals to realize modern service technologies and practices in the real world. Click here for a two-page printable conference overview (PDF). Big Data with CEP and SOA - September 25, 2012 - 14:15 Speaker: Markus Zirn, Oracle and Baz Kuthi, Avocent The "Big Data" trend is driving new kinds of IT projects that process machine-generated data. Such projects store and mine using Hadoop/ Map Reduce, but they also analyze streaming data via event-driven patterns, which can be called "Fast Data" complementary to "Big Data". This session highlights how "Big Data" and "Fast Data" design patterns can be combined with SOA design principles into modern, event-driven architectures. We will describe specific architectures that combines CEP, Distributed Caching, Event-driven Network, SOA Composites, Application Development Framework, as well as Hadoop. Architecture patterns include pre-processing and filtering event streams as close as possible to the event source, in memory master data for event pattern matching, event-driven user interfaces as well as distributed event processing. Focus is on how "Fast Data" requirements are elegantly integrated into a traditional SOA architecture. Markus Zirn is Vice President of Product Management covering Oracle SOA Suite, SOA Governance, Application Integration Architecture, BPM, BPM Solutions, Complex Event Processing and UPK, an end user learning solution. He is the author of “The BPEL Cookbook” (rated best book on Services Oriented Architecture in 2007) as well as “Fusion Middleware Patterns”. Previously, he was a management consultant with Booz Allen & Hamilton’s High Tech practice in Duesseldorf as well as San Francisco and Vice President of Product Marketing at QUIQ. Mr. Zirn holds a Masters of Electrical Engineering from the University of Karlsruhe and is an alumnus of the Tripartite program, a joint European degree from the University of Karlsruhe, Germany, the University of Southampton, UK, and ESIEE, France. KEYNOTES & SPEAKERS More than 80 international subject matter experts will be speaking at the Symposium. Below are confirmed keynotes and speakers so far. Over 50% of the agenda has not yet been finalized. Many more speakers to come. View the partial program calendars on the Conference Agenda page. CONFERENCE THEMES & TRACKS Cloud Computing Architecture & Patterns New SOA & Service-Orientation Practices & Models Emerging Service Technology Innovation Service Modeling & Analysis Techniques Service Infrastructure & Virtualization Cloud-based Enterprise Architecture Business Planning for Cloud Computing Projects Real World Case Studies Semantic Web Technologies (with & without the Cloud) Governance Frameworks for SOA and/or Cloud Computing Projects Service Engineering & Service Programming Techniques Interactive Services & the Human Factor New REST & Web Services Tools & Techniques Oracle Specialized SOA & BPM Partners Oracle Specialized partners have proven their skills by certifications and customer references. To find a local Specialized partner please visit http://solutions.oracle.com SOA & BPM Partner Community For regular information on Oracle SOA Suite become a member in the SOA & BPM Partner Community for registration please visit  www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Mix Forum Technorati Tags: Markus Zirn,SOA Symposium,Thomas Erl,SOA Community,Oracle SOA,Oracle BPM,BPM Community,OPN,Jürgen Kress

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• Oracle BI and XS Energy Drinks – Don’t Miss the Amway Presentation!

  - by Michelle Kimihira

  By Maria Forney Amway is a global leader in the direct sales industry with $10.9B in annual sales in more than 100 countries and territories. The company has implemented a global BI framework that provides accurate, consistent, and timely insights to support global, regional and local analytical research, business planning, performance measurement and assessment. Oracle BI EE is used by 1500 employees across Amway sales, marketing, finance, and supply chain business units as well as Amway affiliates in Europe, Russia, South Africa, Japan, Australia, Latin America, Malaysia, Vietnam, and Indonesia. Last week, I spoke with Lead Data Analyst with Amway Global Sales, Dan Arganbright, and IT Manager with Amway BI Competency Center, Mike Olson, about their upcoming presentation at Oracle OpenWorld in San Francisco. Scheduled during a prime speaking slot on Monday, October 1 at 12:15pm in Moscone West, 2007, Dan and Mike will discuss their experience building Amway’s Distributor Consulting solution, powered by Oracle BI EE. You can find more information here. As background, Amway offers people an opportunity to own their own businesses and consumers exclusive products in health and wellness, beauty and home care.  The Amway internal Sales organization is charged with consulting leadership-level Distributors to help them with data insights and ultimately grow their business. Until recently, this was a resource-intense process of gathering and formatting data. In some markets, it took over 40 hours to collect the data and produce the analysis needed for one consultation session. Amway began its global BI journey in 2006 and since then the company has migrated from having multiple technology providers and integration points to an integrated strategic vendor approach. Today, the company has standardized on Oracle technology for BI.  Amway has achieved cost savings through the retirement of redundant technology platforms. In addition, Mike’s organization has led the charge to align disparate BI organizations into a BI Competency Center.  The following diagram highlights the simplicity of the standardized architecture of Amway today. Dubbed Distributor Consulting, Amway has developed a BI solution using the Oracle technology stack to help Distributor leaders grow their businesses. The Distributor Consulting solution provides over 40 metrics for Sales staff to provide data-driven insights on the Distributors and organizations they support.  Using Oracle BI EE, Exadata, and Oracle Data Integrator, Amway provides customized and personalized business intelligence, and the Oracle BI EE dashboards were developed by the Amway Sales organization, which demonstrates business empowerment of the technology. Amway is also leveraging the power of BI to drive business growth in all of its markets.  A new set of Distributor Segmentation metrics are enabling a better understanding of distributor behaviors. A Global Scorecard that Amway developed provides key metrics at a market and global level for executive-level discussions. Product Analysis teams can now highlight repeat purchase rates, product penetration and the success of CRM campaigns. In the words of Dan and Mike, the addition of Exadata 11 months ago has been “a game changer.”  Amway has been able to dramatically reduce complexity, improve performance and increase business productivity and cost savings. For example, the number of indexes on the global data warehouse was reduced from more than 1,000 to less than 20.  Pulling data for the highest level distributors or the largest markets in the company now can be done in minutes instead of hours.  As a result, IT has shifted from performance tuning and keeping the system operational to higher-value business-focused activities. •       “The distributors that have been introduced to the BI reports have found them extremely helpful. Because they have never had this kind of information before, when they were presented with the reports, they wanted to take action immediately!”  -     Sales Development Manager in Latin America Without giving away more, the Amway case study presentation will be one of the unique customer sessions at OpenWorld this year. Speakers Dan Arganbright and Mike Olson have planned an interactive and entertaining session on Monday October 1 at 12:15pm in Moscone West, 2007. I’ll see you there!

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• Oracle BI and XS Energy Drinks – Don’t Miss the Amway Presentation!

  - by Maria Forney

  Amway is a global leader in the direct sales industry with $10.9B in annual sales in more than 100 countries and territories. The company has implemented a global BI framework that provides accurate, consistent, and timely insights to support global, regional and local analytical research, business planning, performance measurement and assessment. Oracle BI EE is used by 1500 employees across Amway sales, marketing, finance, and supply chain business units as well as Amway affiliates in Europe, Russia, South Africa, Japan, Australia, Latin America, Malaysia, Vietnam, and Indonesia. Last week, I spoke with Lead Data Analyst with Amway Global Sales, Dan Arganbright, and IT Manager with Amway BI Competency Center, Mike Olson, about their upcoming presentation at Oracle OpenWorld in San Francisco. Scheduled during a prime speaking slot on Monday, October 1 at 12:15pm in Moscone West, 2007, Dan and Mike will discuss their experience building Amway’s Distributor Consulting solution, powered by Oracle BI EE. You can find more information here. As background, Amway offers people an opportunity to own their own businesses and consumers exclusive products in health and wellness, beauty and home care.  The Amway internal Sales organization is charged with consulting leadership-level Distributors to help them with data insights and ultimately grow their business. Until recently, this was a resource-intense process of gathering and formatting data. In some markets, it took over 40 hours to collect the data and produce the analysis needed for one consultation session. Amway began its global BI journey in 2006 and since then the company has migrated from having multiple technology providers and integration points to an integrated strategic vendor approach. Today, the company has standardized on Oracle technology for BI.  Amway has achieved cost savings through the retirement of redundant technology platforms. In addition, Mike’s organization has led the charge to align disparate BI organizations into a BI Competency Center.  The following diagram highlights the simplicity of the standardized architecture of Amway today. Dubbed Distributor Consulting, Amway has developed a BI solution using the Oracle technology stack to help Distributor leaders grow their businesses. The Distributor Consulting solution provides over 40 metrics for Sales staff to provide data-driven insights on the Distributors and organizations they support.  Using Oracle BI EE, Exadata, and Oracle Data Integrator, Amway provides customized and personalized business intelligence, and the Oracle BI EE dashboards were developed by the Amway Sales organization, which demonstrates business empowerment of the technology. Amway is also leveraging the power of BI to drive business growth in all of its markets.  A new set of Distributor Segmentation metrics are enabling a better understanding of distributor behaviors. A Global Scorecard that Amway developed provides key metrics at a market and global level for executive-level discussions. Product Analysis teams can now highlight repeat purchase rates, product penetration and the success of CRM campaigns. In the words of Dan and Mike, the addition of Exadata 11 months ago has been “a game changer.”  Amway has been able to dramatically reduce complexity, improve performance and increase business productivity and cost savings. For example, the number of indexes on the global data warehouse was reduced from more than 1,000 to less than 20.  Pulling data for the highest level distributors or the largest markets in the company now can be done in minutes instead of hours.  As a result, IT has shifted from performance tuning and keeping the system operational to higher-value business-focused activities. •       “The distributors that have been introduced to the BI reports have found them extremely helpful. Because they have never had this kind of information before, when they were presented with the reports, they wanted to take action immediately!”  -     Sales Development Manager in Latin America Without giving away more, the Amway case study presentation will be one of the unique customer sessions at OpenWorld this year. Speakers Dan Arganbright and Mike Olson have planned an interactive and entertaining session on Monday October 1 at 12:15pm in Moscone West, 2007. I’ll see you there!

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• What’s New from the Oracle Marketing Cloud at Oracle OpenWorld 2014

  - by Kathryn Perry

  A Guest Post by Laura Vogel, Director, Oracle Marketing Cloud Events (pictured left) Marketing—CX Central is your hub for all things Marketing related at OpenWorld in San Francisco, September 28-October 2, 2014. Learn how to personalize the modern marketing journey to improve customer loyalty. We’re hosting more than 60 breakout sessions, half of which will highlight customer success stories from marquee brands including Bizo, Comcast, Dell, Epson, John Deere, Lane Bryant, ReadyTalk and Shutterfly. Moscone West, Levels 2 and 3To learn more about how modern marketing works, visit Moscone West, levels 2 and 3, for exciting demos of each of the Oracle Marketing Cloud solutions (BlueKai, Compendium, Eloqua, Push I/O, and Responsys). You also can check out our stations for Vertical Marketing Best Practices, the Markie Awards, and more! CX Spotlight Sessions “Accelerating Big Profits in Big Data,” Jeff Tanner, Baylor University “Using Content Marketing to Impact Every Stage of the Buyer’s Journey,” Jennifer Agustin, Bizo “Expanding Your Marketing with Proven Testing and Optimization,” Brian Border, Shutterfly and Matthew Balthazor, Epson “Modern Marketing: The New Digital Dialogue,” Cory Treffiletti, Oracle A Special Marquee SessionDell’s Hayden Mugford will speak on "The Digital Ecosystem: Driving Experience Through Contact Engagement.” She will highlight how the organization built a digital ecosystem that supports a behaviorally driven, multivehicle nurturing campaign. The Dell 1:1 Global Marketing team worked with multiple partners to innovate integrations with Oracle Eloqua, Oracle Real-Time Decisions for real-time decision logic, and a content management system (CMS) that enables 100 percent customized e-mails. The program doubled average order values for nurtured contacts versus non-nurtured and tripled open and click-through rates versus push e-mail. It Wouldn’t Be an Oracle Marketing Cloud Event Without a Party!We’re hosting CX Central Fest: a unique customer experience specifically designed for attendees of CX Central. It will include a chance to rock out at a private concert featuring Los Angeles indie electronic pop group, Capital Cities! Join us Tuesday, September 30 from 7-9 p.m. Other Oracle Marketing Cloud Session Highlights Thought leadership by role Exploring the benefits of moving to the Cloud Product line roadmaps and innovations in Marketing Technical deep dives for product lines within Marketing Best practices and impactful business measurements Solutions that are integrated across CX Target AudienceSession content is geared toward professionals in Marketing, Marketing Operations, Marketing Demand Generation, Social: Chief Marketing Officers, Vice Presidents, Directors and Managers. OutcomesCustomers attending Marketing—CX Central @ OpenWorld will be able to: Gain insight into delivering consistent cross-channel marketing Discover how to provide the right information to the right customer at the right time and with the right channel Get answers to burning questions and advice on business challenges Hear from other Oracle customers about recommended best practices to help their organization move forward Network and share ideas to help create a strategy for connecting with customers in better ways Resources At a Glance Register Now Track Site—View Marketing Sessions 72 1024x768 Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Focus on Session Doc Downloadable Justification Email OpenWorld is a fabulous way for you to see all that Oracle Marketing Cloud has to offer. Register today.

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• Get Oracle Linux Certified at Much Reduced Price

  - by Antoinette O'Sullivan

  You have already heard the great news that you can now prove your knowledge on Oracle Linux 5 and 6 with the new Oracle Certified Associate, Oracle Linux 5 and 6 System Administrator exam. Until December 21th 2013, this exam is in beta phase so you can get a fully-fledged certification at a much reduced price; for example $50 in the United States or 39 euros in the euro zone. Establishing What You Need to Know Your first step is to click on the Exam Topics tab on the certification page. You will see a list of topics that you will be tested on during the certification exam. These are the areas that you need to improve your knowledge on, if you are not already expert. Registering For a Certification Exam On the certification page, click on Register for this Exam. The Pearson VUE site guides you through signing up for an event at a date and location to suit you. Preparing to Take an Exam On the certification page, click on the Exam Preparation tab. This indicates the recommended training that can help you prepare to sit the exam. The recommended training for this certification is the Oracle Linux System Administration course. You can take this very popular 5-day live instructor-led course as a: Live Virtual Event: Take the training from your own desk, no travel required. Choose from a selection of events already on the schedule to suit different timezones. In-Class: Travel to an education center to take this class. Below is a selection of events already on the schedule.  Location  Date  Delivery Language  Brussels, Belgium  18 November 2013  English  London, England  16 December 2013  English   Manchester, England  27 January 2014  English  Reading, England  12 May 2014  English  Milan, Italy  31 March 2014  Italian   Rome, Italy  10 February 2014  Italian  Utrecht, Netherlands  18 November 2013  Dutch Warsaw, Poland   9 December 2013  Polish  Bucharest, Romania  20 January 2014  Romanian  Ankara, Turkey  12 January 2014  Turkish  Istanbul, Turkey  16 December 2013  Turkish  Panjim, India  4 November 2013  English  Jakarta, Indonesia  9 December 2013  English  Kuala Lumpur, Malaysia  25 November 2013  English  Makati City, Philippines  11 November 2013  English  Singapore  25 November 2013  English  Bangkok, Thailand  11 November 2013  English  Casablanca, Morocco  16 December 2013  English  Muscat, Oman  2 March 2014  English  Johannesburg, South Africa  17 February 2014  English  Tunis, Tunisia  31 March 2014  French  Canberra, Australia 25 November 2013   English  Melbourne, Australia  19 May 2014  English  Sydney, Australia  20 January 2014  English  Mississauga, Canada  24 February 2014  English Ottawa, Canada   28 April 2014  English  Belmont, CA, United States  10 February 2014  English  Irvine, CA, United States  12 May 2014  English  San Francisco, CA, United States  18 November 2013  English  Chicago, IL, United States  14 April 2014  English  Cambridge, MA, United States  18 November 2013  English  Roseville, MA, United States  2 December 2013  English  Edison, NJ, United States  10 March 2014  English   Pittsburg, PA, United States  9 December 2013  English   Reston, VA, United States 13 January 2014   English For more information on the Oracle Linux curriculum, go to http://oracle.com/education/linux.

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• The New Social Developer Community: a Q&A

  - by Mike Stiles

  In our last blog, we introduced the opportunities that lie ahead for social developers as social applications reach across every aspect and function of the enterprise. Leading the upcoming JavaOne Social Developer Program October 2 at the San Francisco Hilton is Roland Smart, VP of Social Marketing at Oracle. I got to ask Roland a few of the questions an existing or budding social developer might want to know as social extends beyond interacting with friends and marketing and into the enterprise. Why is it smart for developers to specialize as social developers? What opportunities lie in the immediate future that’s making this a critical, in-demand position? Social has changed the way we interact with brands and with each other across the web. As we acclimate to a new social paradigm we also look to extend its benefits into new areas of our lives. The workplace is a logical next step, and we're starting to see social interactions more and more in this context. But unlocking the value of social interactions requires technical expertise and knowledge of developing social apps that tap into the social graph. Developers focused on integrating social experiences into enterprise applications must be familiar with popular social APIs and must understand how to build enterprise social graphs of their own. These developers are part of an emerging community of social developers and are key to socially enabling the enterprise. Facebook rebranded their Preferred Developer Consultant Group (PDC) and the Preferred Marketing Developers (PMD) to underscore the fact developers are required inside marketing organizations to unlock the full potential of their platform. While this trend is starting on the marketing side with marketing developers, this is just an extension of the social developer concept that will ultimately drive social across the enterprise. What are some of the various ways social will be making its way into every area of enterprise organizations? How will it be utilized and what kinds of applications are going to be needed to facilitate and maximize these changes? Check out Oracle’s vision for the social-enabled enterprise. It’s a high-level overview of how social will impact across the enterprise. For example: HR can leverage social in recruiting and retentionSales can leverage social as a prospecting toolMarketing can use social to gain market insightCustomer support can use social to leverage community support to improve customer satisfaction while reducing service costOperations can leverage social improve systems That’s only the beginning. Once sleeves get rolled up and social developers and innovators get to work, still more social functions will no doubt emerge. What makes Java one of, if not the most viable platform on which to build these new enterprise social applications? Java is certainly one of the best platforms on which to build social experiences because there’s such a large existing community of Java developers. This means you can affordably recruit talent, and it's possible to effectively solicit advice from the community through various means, including our new Social Developer Community. Beyond that, there are already some great proof points Java is the best platform for creating social experiences at scale. Consider LinkedIn and Twitter. Tell us more about the benefits of collaboration and more about what the Oracle Social Developer Community is. What opportunities does that offer up and what are some of the ways developers can actively participate in and benefit from that community? Much has been written about the overall benefits of collaborating with other developers. Those include an opportunity to introduce yourself to the community of social developers, foster a reputation, establish an expertise, contribute to the advancement of the space, get feedback, experiment with the latest concepts, and gain inspiration. In short, collaboration is a tool that must be applied properly within a framework to get the most value out of it. The OSDC is a place where social developers can congregate to discuss the opportunities/challenges of building social integrations into their applications. What “needs” will this community have? We don't know yet. But we wanted to create a forum where we can engage and understand what social developers are thinking about, excited about, struggling with, etc. The OSDL can then step in if we can help remove barriers and add value in a serious and committed way so Oracle can help drive practice development.

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• Teeing Off With Chris Leone at OpenWorld 2012

  - by Kathryn Perry

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} A guest post by Chris Leone, Senior Vice President, Oracle Applications Development Monday morning in downtown San Francisco - lots of sunshine, plenty of traffic, and sidewalks chocked full of people with fresh faces and blister free feet. Let the week of Oracle OpenWorld begin! For a great Applications start, Chris Leone packed the house with his Fusion Applications overview session - he covered strategy, scope, roadmaps, and customer successes. Fusion Apps, the world's best SaaS suite, is built on 100 percent standards. Chris talked about its information driven user experience, its innovative design, and the choice of deployment. People can run Fusion in the cloud, in a managed / hosted environment, or on premise -- or they can use a combination of these three models. About seventy percent of our customers go with SaaS. Release 5 of Fusion Apps will become available soon. The cadence of releases will be three times a year. The key drivers are to accelerate business success (no rip and replace) and to simplify business processes. Chris told the audience that organic Fusion is the centerpiece of our cloud solutions, rounded out with acquired offerings such as Taleo Recruiting and RightNow Customer Service. From the cloud solutions, customers can expect real time and predictive BI, social capabilities, choice of deployment, and more productivity because of a next generation UX called FUSE. Chris's demo showed a super easy, new UI that touts self service navigation. We'll blog about FUSE in the very near future. Chris said the next 365 days of Fusion Apps would include more localization, more industries, more power, more mobile, and more configurability. The audience was challenged to think hard about how Fusion could be part of their three-to-five year plans. Chris set up a great opportunity for you to follow up with your customers as they explore the possibilities.

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• Three Easy Ways of Providing Feedback to the Oracle AutoVue Team

  - by Celine Beck

  Customer feedback is essential in helping us deliver best-in-class Enterprise Visualization solutions which are centered around real-world usage. As the Oracle AutoVue Product Management team is busy prioritizing the next round of improvements, enhancements and new innovation to the AutoVue platform, I thought it would be a good idea to provide our blog-readers with a recap of how best to provide product feedback to the AutoVue Product Management team. This gives you the opportunity to help shape our future agenda and make our solutions better for you. Enterprise Visualization Special Interest Group (EV SIG): the AutoVue EV SIG is a customer-driven initiative that has recently been created to share knowledge and information between members and discuss common and best practices around Enterprise Visualization. The EV SIG also serves as a mechanism for establishing and communicating to AutoVue Product Management users’ collective priorities for the future development, direction and enhancement of the AutoVue product family with the objective of ensuring their continuous improvement. Essentially, EV SIG members meet in order to share and prioritize feedback and use this input to begin dialog with the AutoVue Product Management team on what they deem to be the most important improvements to Enterprise Visualization solutions. The AutoVue EV SIG is by far the best platform for sharing and relaying feedback to our Product Strategy / Management team regarding general product enhancements, industry-specific scenarios, new use cases, usability, support, deployability, etc, and helping us shape the future direction of Enterprise Visualization solutions. We strongly encourage ALL our customers to sign up for the SIG;  here is how you can do so: Sign up for the EVSIG mailing list b.    Visit the group’s website c.    Contact Dennis Walker at Harris Corporation directly should you have any questions: dwalke22-AT-harris-DOT-com Customer / Partner Advisory Boards: The AutoVue Product Strategy / Management team also periodically runs Customer and Partner Advisory Boards. These invitation-only events bring together individuals chosen from Oracle AutoVue’s top customers that are using AutoVue at the enterprise level, as well as strategic partners.  The idea here is to establish open lines of communication between top customers and partners and the Oracle AutoVue Product Strategy team, help us communicate AutoVue’s product direction, share perspectives on today and tomorrow’s challenges and needs for Enterprise Visualization, and validate that proposed additions to the product are valid industry solutions. Our next Customer / Partner Advisory Board will be held in San Francisco during Oracle Open World, please contact your account manager to find out more about the CAB Members’ nomination process. Enhancement Requests:  Enhancement requests are request logged by customers or partners with Product Development for a feature that is not currently available in Oracle AutoVue. Enhancement requests (ER) can be logged easily via the My Oracle Support portal. This is the best way to share feedback with us at the functionality level; for instance if you would like to see a new format supported in AutoVue or make suggestions as per how certain functionality can be improved or should behave. Once the ER is logged, it is then evaluated by Product Management based on feasibility, product adequation and business justification. Product Management then decides whether to consider this ER for future release or not. What helps accelerate the process is hearing from a large number of customers who urgently need a particular feature or configuration. Hence the importance of logging Metalink Service Requests, and describing in details your business expectations. You can include key milestones dates and justifications as to why this request is important and the benefits your organization stands to gain should this request be accepted. Again, feedback from customers and partners is critical to ensure we offer solutions that have the biggest impact on customers’ business processes and day-to-day operations. All feedback is welcome,. So please don’t be shy! 

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• OOW 2013 Summary for Fusion Middleware Architects & Administrators by Simon Haslam

  - by JuergenKress

  OOW 2013 Summary for Fusion Middleware Architects & Administrators by Simon Haslam This September during Oracle OpenWorld 2013 the weather in San Francisco, as you see can from the photo, was exceptionally sunny. The dramatic final few days of the Americas Cup sailing competition, being held every day in the bay, coincided with the conference and meant that there was almost a holiday feel to the whole event. Here's my annual round-up of what I think was most interesting at OpenWorld 2013 for Fusion Middleware architects and administrators; I hope you find it useful and if you think I've missed something please add a comment! WebLogic and Cloud Application Foundation (CAF) The big WebLogic release of the year has already happened a few months ago with 12.1.2 so I won't duplicate that here. Will Lyons discussed the WebLogic and Coherence roadmap which essentially is that 12.1.3 will probably be released to coincide with SOA 12c next year and that 12.1.4, the next feature-rich WebLogic release, is more likely to be in 2015. This latter release will probably include full Java EE 7 support, have enhancements for multi-tenancy and further auto-scaling features to support increased density (i.e. more WebLogic usage for the same amount of hardware). There's a new Oracle Virtual Assembly Builder (OVAB) out already and an Oracle Traffic Director (OTD) 12c release round the corner too. Also of relevance to administrators is that Oracle has increased the support lifetime for Fusion Middleware 11g (e.g. WebLogic 10.3.6) so that Premier Support will now run to the end of 2018 and Extended Support until 2021 - this should remove any Oracle-driven pressure to upgrade at least. Java Mission Control Java Mission Control (JMC) is the HotSpot Java 7 version of JRockit 6 Mission Control, a very nice performance monitoring tool from Oracle's BEA acquisition. Flight Recorder is a feature built into the JVM which records diagnostic events into, typically, a circular buffer which can then be used for historical analysis, particularly in the case of a JVM crash or hang. It's been available separately for WebLogic only for perhaps a year now but, more significantly, it now includes JVM events and was bundled in with JDK7 Update 40 a few weeks ago. I attended a couple of interesting Java One sessions on JMC/Flight Recorder and have to say it's looking really good - it has all the previous JRMC features except for memory leak detector, plus some enhancements around operative sets and ECID filtering I think. Marcus also showed how you could add your own events into flight recorder by building your own event class - they are then available for graphing alongside all the other events in JMC. This uses a currently an unsupported/undocumented API, but it's also the same one that WebLogic uses for WLDF events so I imagine it is stable. I'm not sure quite whether this would be useful to custom applications, as opposed to infrastructure services or ISV packaged applications, but it was a very nice demonstration. I've been testing JMC / FR enabling on several environments recently and my confidence is growing - it feels robust and I think could very soon be part of my standard builds. Read the full article here. WebLogic Partner Community For regular information become a member in the WebLogic Partner Community please visit: http://www.oracle.com/partners/goto/wls-emea ( OPN account required). If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Mix Forum Wiki Technorati Tags: OOW,Simon Haslam,Oracle OpenWorld,WebLogic,WebLogic Community,Oracle,OPN,Jürgen Kress

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• The Oscar of Java Programming

  - by Tori Wieldt

  Why bother nominating a peer, yourself or your company for a Duke's Choice Award? I asked Duke's Choice Award winner Fabiane Nardon, whose team won in 2005 for the Healthcare Information System they created for the Brazilian government, what it was like winning the award and if it had any impact on her career. Here's what she told me: 1) What was it like to win a Duke's Choice Award? For me it was like winning an Oscar or a Grammy :-) I think that for a Java developer, a Duke's Choice Award is probably the highest award you can get, so it was really an honor. We had an amazing team working on that project and the team really deserved it. We were all very happy when we got that email with the announcement. That moment was one of the most important moments of my career. 2) What benefits have you gotten from being a "Duke's Choice Award Winner?" I think the most important benefit you get from winning a Duke is the fact that you become known by your peers. This opens many doors, since you are approached by more people, get invitations to speak in more conferences, you meet people with the same technical interests you have and so on. I certainly benefited a lot from it. We were lucky that in 2005, when we got our award, the winners were featured in the JavaOne keynote, with short documentaries produced about each one. So, we could be on the stage and talk a little about the project. We got lots of press at the time. We see  today's winners benefiting a lot from the press coverage. 3) How is the the Brazilian Healthcare Information System project doing today? Still running and getting new features every year. I'm not involved on the project anymore, but there are good people taking care of it. We opened the code since the beginning, so different cities could use and add features to it. There are many new developers working on that code base right now and I hope they can take the whole system to a new level. 4) What are you up to these days? I worked in the healthcare field for many years and a few years ago I decided that it was time to move on and take the experience I got designing large scale and mission critical systems to other fields. Since then I have been working with high access internet applications. I also co-founded ToolsCloud, a company that provides a development environment with open source tools in the cloud. We just launched ToolsCloud in USA, so other companies can get the same bundle of tools, hassle free, that several companies are successfully using in Brazil. Besides that, right now I'm personally working on the coolest project I ever worked on. It combines several technical challenges with a good dose of social impact. We should launch it in the second semester and I should keep it as a secret for now. Hopefully it will be useful to many people and disruptive enough to maybe get us a new Duke's Choice Award. Who knows? Read more about Fabiane in the "Heroes of Java" series by Markus Eisele. Her Twitter handle is @FabianeNardon. The Duke's Choice Awards celebrate extreme innovation in the world of Java technology. Nominate an individual, a group or company who show the best in Java innovation. Nominate via the easy online form at www.Java.net/dukeschoice. Nominations are open until June 15, 2012.

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• October 2012 Critical Patch Update and Critical Patch Update for Java SE Released

  - by Eric P. Maurice

  Hi, this is Eric Maurice. Oracle has just released the October 2012 Critical Patch Update and the October 2012 Critical Patch Update for Java SE.  As a reminder, the release of security patches for Java SE continues to be on a different schedule than for other Oracle products due to commitments made to customers prior to the Oracle acquisition of Sun Microsystems.  We do however expect to ultimately bring Java SE in line with the regular Critical Patch Update schedule, thus increasing the frequency of scheduled security releases for Java SE to 4 times a year (as opposed to the current 3 yearly releases).  The schedules for the “normal” Critical Patch Update and the Critical Patch Update for Java SE are posted online on the Critical Patch Updates and Security Alerts page. The October 2012 Critical Patch Update provides a total of 109 new security fixes across a number of product families including: Oracle Database Server, Oracle Fusion Middleware, Oracle E-Business Suite, Supply Chain Products Suite, Oracle PeopleSoft Enterprise, Oracle Customer Relationship Management (CRM), Oracle Industry Applications, Oracle FLEXCUBE, Oracle Sun products suite, Oracle Linux and Virtualization, and Oracle MySQL. Out of these 109 new vulnerabilities, 5 affect Oracle Database Server.  The most severe of these Database vulnerabilities has received a CVSS Base Score of 10.0 on Windows platforms and 7.5 on Linux and Unix platforms.  This vulnerability (CVE-2012-3137) is related to the “Cryptographic flaws in Oracle Database authentication protocol” disclosed at the Ekoparty Conference.  Because of timing considerations (proximity to the release date of the October 2012 Critical Patch Update) and the need to extensively test the fixes for this vulnerability to ensure compatibility across the products stack, the fixes for this vulnerability were not released through a Security Alert, but instead mitigation instructions were provided prior to the release of the fixes in this Critical Patch Update in My Oracle Support Note 1492721.1.  Because of the severity of these vulnerabilities, Oracle recommends that this Critical Patch Update be installed as soon as possible. Another 26 vulnerabilities fixed in this Critical Patch Update affect Oracle Fusion Middleware.  The most severe of these Fusion Middleware vulnerabilities has received a CVSS Base Score of 10.0; it affects Oracle JRockit and is related to Java vulnerabilities fixed in the Critical Patch Update for Java SE.  The Oracle Sun products suite gets 18 new security fixes with this Critical Patch Update.  Note also that Oracle MySQL has received 14 new security fixes; the most severe of these MySQL vulnerabilities has received a CVSS Base Score of 9.0. Today’s Critical Patch Update for Java SE provides 30 new security fixes.  The most severe CVSS Base Score for these Java SE vulnerabilities is 10.0 and this score affects 10 vulnerabilities.  As usual, Oracle reports the most severe CVSS Base Score, and these CVSS 10.0s assume that the user running a Java Applet or Java Web Start application has administrator privileges (as is typical on Windows XP). However, when the user does not run with administrator privileges (as is typical on Solaris and Linux), the corresponding CVSS impact scores for Confidentiality, Integrity, and Availability are "Partial" instead of "Complete", typically lowering the CVSS Base Score to 7.5 denoting that the compromise does not extend to the underlying Operating System.  Also, as is typical in the Critical Patch Update for Java SE, most of the vulnerabilities affect Java and Java FX client deployments only.  Only 2 of the Java SE vulnerabilities fixed in this Critical Patch Update affect client and server deployments of Java SE, and only one affects server deployments of JSSE.  This reflects the fact that Java running on servers operate in a more secure and controlled environment.  As discussed during a number of sessions at JavaOne, Oracle is considering security enhancements for Java in desktop and browser environments.  Finally, note that the Critical Patch Update for Java SE is cumulative, in other words it includes all previously released security fixes, including the fix provided through Security Alert CVE-2012-4681, which was released on August 30, 2012. For More Information: The October 2012 Critical Patch Update advisory is located at http://www.oracle.com/technetwork/topics/security/cpuoct2012-1515893.html The October 2012 Critical Patch Update for Java SE advisory is located at http://www.oracle.com/technetwork/topics/security/javacpuoct2012-1515924.html.  An online video about the importance of keeping up with Java releases and the use of the Java auto update is located at http://medianetwork.oracle.com/video/player/1218969104001 More information about Oracle Software Security Assurance is located at http://www.oracle.com/us/support/assurance/index.html  

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• Prepping the Raspberry Pi for Java Excellence (part 1)

  - by HecklerMark

  I've only recently been able to begin working seriously with my first Raspberry Pi, received months ago but hastily shelved in preparation for JavaOne. The Raspberry Pi and other diminutive computing platforms offer a glimpse of the potential of what is often referred to as the embedded space, the "Internet of Things" (IoT), or Machine to Machine (M2M) computing. I have a few different configurations I want to use for multiple Raspberry Pis, but for each of them, I'll need to perform the following common steps to prepare them for their various tasks: Load an OS onto an SD card Get the Pi connected to the network Load a JDK I've been very happy to see good friend and JFXtras teammate Gerrit Grunwald document how to do these things on his blog (link to article here - check it out!), but I ran into some issues configuring wi-fi that caused me some needless grief. Not knowing if any of the pitfalls were caused by my slightly-older version of the Pi and not being able to find anything specific online to help me get past it, I kept chipping away at it until I broke through. The purpose of this post is to (hopefully) help someone else recognize the same issues if/when they encounter them and work past them quickly. There is a great resource page here that covers several ways to get the OS on an SD card, but here is what I did (on a Mac): Plug SD card into reader on/in Mac Format it (FAT32) Unmount it (diskutil unmountDisk diskn, where n is the disk number representing the SD card) Transfer the disk image for Debian to the SD card (dd if=2012-08-08-wheezy-armel.img of=/dev/diskn bs=1m) Eject the card from the Mac (diskutil eject diskn) There are other ways, but this is fairly quick and painless, especially after you do it several times. Yes, I had to do that dance repeatedly (minus formatting) due to the wi-fi issues, as it kept killing the ability of the Pi to boot. You should be able to dramatically reduce the number of OS loads you do, though, if you do a few things with regard to your wi-fi. Firstly, I strongly recommend you purchase the Edimax EW-7811Un wi-fi adapter. This adapter/chipset has been proven with the Raspberry Pi, it's tiny, and it's cheap. Avoid unnecessary aggravation and buy this one! Secondly, visit this page for a script and instructions regarding how to configure your new wi-fi adapter with your Pi. Here is the rub, though: there is a missing step. At least for my combination of Pi version, OS version, and uncanny gift of timing and luck there was. :-) Here is the sequence of steps I used to make the magic happen: Plug your newly-minted SD card (with OS) into your Pi and connect a network cable (for internet connectivity) Boot your Pi. On the first boot, do the following things: Opt to have it use all space on the SD card (will require a reboot eventually) Disable overscan Set your timezone Enable the ssh server Update raspi-config Reboot your Pi. This will reconfigure the SD to use all space (see above). After you log in (UID: pi, password: raspberry), upgrade your OS. This was the missing step for me that put a merciful end to the repeated SD card re-imaging and made the wi-fi configuration trivial. To do so, just type sudo apt-get upgrade and give it several minutes to complete. Pour yourself a cup of coffee and congratulate yourself on the time you've just saved.  ;-) With the OS upgrade finished, now you can follow Mr. Engman's directions (to the letter, please see link above), download his script, and let it work its magic. One aside: I plugged the little power-sipping Edimax directly into the Pi and it worked perfectly. No powered hub needed, at least in my configuration. To recap, that OS upgrade (at least at this point, with this combination of OS/drivers/Pi version) is absolutely essential for a smooth experience. Miss that step, and you're in for hours of "fun". Save yourself! I'll pick up next time with more of the Java side of the RasPi configuration, but as they say, you have to cross the moat to get into the castle. Hopefully, this will help you do just that. Until next time! All the best, Mark 

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• ArchBeat Top 10 for December 2-8, 2012

  - by Bob Rhubart

  The Top 10 most-clicked items shared on the OTN ArchBeat Facebook page for the week of December 2-8, 2012 Configure Oracle SOA JMSAdatper to Work with WLS JMS Topics Another of the four posts published on Dec 4 by the Fusion Middleware A-Team blogger identified as "fip" illlustrates "how to configure the JMS Topic, the JmsAdapter connection factory, as well as the composite so that the JMS Topic messages will be evenly distributed to same composite running off different SOA cluster nodes without causing duplication." Web Service Example - Part 3: Asynchronous Part 3 in this series from the Oracle ADF Mobile blog looks at "firing the web service asynchronously and then filling in the UI when it completes." Denis says, "This can be useful when you have data on the device in a local store and want to show that to the user while the application uses lazy loading from a web service to load more data." Advanced Oracle SOA Suite Oracle Open World 2012 SOA Presentations Oracle SOA & BPM Partner Community blogger Juergen Kress shares a list of 13 SOA presentations delivered or moderated by Oracle SOA Product Management at OOW12 in San Francisco. Oracle WebLogic Server WLS Domain Browser My colleague Jeff Davies, a frequent speaker at OTN Architect Day events and a genuinely nice guy, emailed me last night with this message: "I just came across this app on Google Play. It allows WebLogic administrators to browse WLS 12c domain information. I installed it on my phone and tried it out. Works very fast." I'm an iPhone guy, but I'm perfectly comfortable taking Jeff at his word. The app is called WLS Domain Browser. Follow the link for more info from the Google Play site. Retrieve Performance Data from SOA Infrastructure Database Another of the four blog posts published on Dec 4 by very busy Oracle Fusion Middleware A-Team member "fip," this one offers "examples of some basic SQL queries you can run against the infrastructure database of Oracle SOA Suite 11G to acquire the performance statistics for a given period of time." How to Achieve OC4J RMI Load Balancing "Having returned from a customer who faced challenges with OC4J RMI load balancing, I felt there is still some confusion in the field [about] how OC4J RMI load balancing works," says the Oracle Fusion Middleware A-Team member known only as "fip." "Hence I decide to dust off an old tech note that I wrote a few years back and share it with the general public." From XaaS to Java EE – Which damn cloud is right for me in 2012? Oracle ACE Director Markus Eisele wrestles with a timely technical issue and shares his observations on several of the alternatives. Exalogic 2.0.1 Tea Break Snippets - Creating a ModifyJeOS VirtualBox "One of the main advantages of this is that Templates can be created away from the Exalogic Environment," explains The Old Toxophilist. (BTW: I had to look it up: a toxophilist is one who collects bows and arrows.) ADF Mobile - Implementing Reusable Mobile Architecture "Reusability was always a strong part of ADF," says Oracle ACE Director Andrejus Baranovskis. "The same high reusability level is supported now in ADF Mobile." The objective of this post is "to prove technically that [the] reusable architecture concept works for ADF Mobile." Using BPEL Performance Statistics to Diagnose Performance Bottlenecks Someone had a busy day… This post, one of four published on DeC 4 by a member of the Oracle Fusion Middleware A-Team identified only as "fip," offers details on how to "enable, retrieve and interpret the performance statistics, before the future versions provides a more pleasant user experience." Thought for the Day "If you're afraid to change something it is clearly poorly designed." — Martin Fowler Source: SoftwareQuotes.com

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• PENGUIN IS GETTING READY FOR ORACLE OPENWORLD 2012

  - by Zeynep Koch

  Are you looking for reasons to attend Oracle Openworld, how about below Oracle Linux sessions and hands-on-labs.  1. General Session: Oracle Linux Strategy and Roadmap  In this session, Oracle executives will discuss Linux strategy; the roadmap; contributions to the Linux mainline kernel; and what's in store for upcoming releases of Oracle Linux and the Unbreakable Enterprise Kernel. Don’t miss this session. 2. New Features in Oracle Linux- A Technical Deep Dive Collaborating with the Linux community, Oracle engineers contribute to advancing Linux for mission-critical deployments. In this technical session, attendees will learn about the recent developments in Oracle Linux and the Unbreakable Enterprise Kernel 3. Why Switch to Oracle Linux?  Oracle is the only company that provides a complete Linux solution from applications to disk, fully optimized for Oracle hardware and software, with one-stop support. In this session you will hear from two customers that have successfully implemented Oracle Linux and saved 50 to 90 percent on Linux support costs as well as the reasons to switch to Oracle Linux. 4. Debugging and Configuration Best Practices for Oracle Linux This is one of our best attended sessions and most informative. In this best practices session, learn how to save time and money while preventing headaches and hassles. Discover expert secrets to get your Linux systems up and running (and keep them running), avoid common pitfalls, prevent problems, and circumvent known issues. 5. Top Technical Tips for Automatic and Secure Oracle Linux Deployments In this session, attendees will learn about how to easily deploy and install Oracle Linux systems using various technologies like Kickstart, Oracle Enterprise Manager OpsCenter, and Oracle VM Templates for applications on Linux. Additionally, the session will share useful Linux security tips and introduce utilities to help with hardening and securely operating an Oracle Linux system. We also have a great session in Oracle Develop track: 6. DTrace for Oracle Linux Initially announced at last year's Oracle Openworld, DTrace for Oracle Linux is now available for the Unbreakable Enterprise Kernel R.2. In this session held by one of the engineers working on the DTrace for Linux port, you will learn how you can use this powerful and flexible framework in your development environment. If you prefer to really have practical experience, don’t miss our two Hands-on-Labs where we will cover: HOL-1 : Oracle Linux Package Management: Configuring and Enabling Services In this session you will be Installing and configuring Oracle VM VirtualBox, importing the Oracle Linux virtual appliance. You will then use the package management on Oracle Linux using RPM and yum. You will also be able to review Ksplice, zero downtime kernel updates that enable you to apply security updates, patches and critical bug fixes without rebooting. HOL-2: Oracle Linux Storage Management with LVM and Device Mapper In this session you will learn about storage management with LVM2, the Linux Logical Volume Manager, Btrfs, preparing block devices, creating physical and logical volumes, creating file systems on top of logical volumes, and resizing file systems dynamically. You will also practice setting up software RAID devices, configuring encrypted block devices. You will also see Oracle Linux and Kpslice in the three demopods we will feature at Exhibition demogrounds. One in MySQL Connect and two in Oracle Openworld. What more do you need to come to San Francisco? Oh, I forgot to mention we also have great weather in fall.. Check out the Content Catalog and register to attend Oracle Linux sessions.

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• Moving the Oracle User Experience Forward with the New Release 7 Simplified UI for Oracle Sales Cloud

  - by mvaughan

  By Kathy Miedema, Oracle Applications User ExperienceIn September 2013, Release 7 for Oracle Cloud Applications became generally available for Oracle Sales Cloud and HCM Cloud. This significant release allowed the Oracle Applications User Experience (UX) team to finally talk freely about Simplified UI, a user experience project in the works since Oracle OpenWorld 2012. Simplified UI represents the direction that the Oracle user experience – for all of its enterprise applications – is heading. Oracle’s Apps UX team began by building a Simplified UI for sales representatives. You can find that today in Release 7, and it was demoed extensively during OpenWorld 2013 in San Francisco. This screenshot shows how Opportunities appear in the new Simplified UI for Oracle Sales Cloud, a user interface built for sales reps.Analyst Rebecca Wettemann, vice president of Nucleus Research, saw Simplified UI at Oracle Openworld 2013 and talked about it with CRM Buyer in “Oracle Revs Its Cloud Engines for a Better Customer Experience.” Wettemann said there are distinct themes to the latest release: "One is usability. Oracle Sales Cloud, for example, is designed to have zero training for onboarding sales reps, which it does," she explained. "It is quite impressive, actually -- the intuitive nature of the application and the design work they have done with this goal in mind."The software uses as few buttons and fields as possible, she pointed out. "The sales rep doesn't have to ask, 'what is the next step?' because she can see what it is."In fact, there are three themes driving the usability that Wettemann noted. They are simplicity, mobility, and extensibility, and we write more about them on the Usable Apps web site. These three themes embody the strategy for Oracle’s cloud applications user experiences.  Simplified UI for Oracle Sales CloudIn developing a Simplified UI for Oracle Sales Cloud, Oracle’s UX team concentrated on the tasks that sales reps need to do most frequently, and are most important. “Knowing that the majority of their work lives are spent on the road and on the go, they need to be able to quickly get in and qualify and convert their leads, monitor and progress their opportunities, update their customer and contact information, and manage their schedule,” Jeremy Ashley, Vice President of the Applications UX team, said.Ashley said the Apps UX team has a good reason for creating a Simplified UI that focuses on self-service. “Sales people spend the day selling stuff,” he said. “The only reason they use software is because the company wants to track what they’re doing.” Traditional systems of tracking that information include filling in a spreadsheet of leads or sales. Oracle wants to automate this process for the salesperson, and enable that person to keep everyone who needs to know up-to-date easily and quickly. Simplified UI addresses that problem by providing light-touch input.  “It has to be useful to the salesperson,” Ashley said about the Sales Cloud user experience. Simplified UI can tell sales reps about key opportunities, or provide information about a contact in just a click or two. Customer information is accessible quickly and easily with Simplified UI for the Oracle Sales Cloud.Simplified UI for Sales Cloud can also be extended easily, Ashley said. Users usually just need to add various business fields or create and modify analytical reports. The way that Simplified UI is constructed allows extensibility to happen by hiding or showing a few necessary fields. The Settings user interface, starting in release 7, allows for the simple configuration of the most important visual elements. “With Sales cloud, we identified a need to make the application useful and very simple,” Ashley said. Simplified UI meets that need. Where can you find out more?To find out more about the simplified UI and Oracle’s ongoing investment in applications user experience innovations, come to one of our sessions at a user group conference near you. Stay tuned to the Voice of User Experience (VoX) blog – the next post will be about Simplified UI and HCM Cloud.

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• Today's Links (6/30/2011)

  - by Bob Rhubart

  James Gosling Says He Doesn't Care About Java But here's the rest of the story: "What I really care about is the Java Virtual Machine as a concept," says Gosling, "because that is the thing that ties it all together; it's the thing that makes Java the language possible; it's the thing that makes things work on all kinds of different platforms; and it makes all kinds of languages able to coexist." Virtual Developer Day: SOA Accelerate Your Development with Oracle SOA Suite. Learn how in this FREE on-line workshop with Hands-on labs July 12th 9 am to 1:30 PM PST" July 12th 9 am to 1:30 PM PST Podcast: Toronto Architect Day Panel Discussion Part 3 (of 4) is now available, in which the panel (including Oracle ACE Director Cary Millsap and InfoQ editor and co-founder Floyd Marinescu) discusses public vs private cloud as the best strategy for small businesses and start-ups. WebLogic Weekly for June 27th, 2011 | James Bayer Bayer shares the latest resources for those with WebLogic on the brain. Griffiths Waite at Oracle Open World | Mark Simpson Oracle ACE Director Mark Simpson share information on the presentations he's scheduled to give at Oracle OpenWorld San Francisco 2011. Kscope Solid Service Bus Implementations Peter Paul van de Beek's Kscope11 presentation "is aimed at supporting architects and especially developers to choose the right integration infrastructure for a job." Migration To Java EE 6 With Spring 3 - ...Could Become "Interesting" | Adam Bien "Put simply, big data implies datasets so large they can't normally be processed using a standard transactional database," says David Dorf. "The term 'noSQL' is often used in this context as well." Book Review: "Designing With the Mind In Mind" | Abhinav Agarwal According to Abhinav Agarwal, Jeff Johnson's new book is about "the theory of how the mind perceives information, of how humans understand what they read, and how our eyes are attuned to paying attention to not just what's happening in front of us but also at the periphery of our vision." BPM 11g Advanced Workshop | Martien van den Akker Martien van den Akker shares his thoughts on both the workshop he recently attended and on the Oracle BPM 11g product. Fusion Applications - What You Need To Know: Product Families | Floyd Teter "Fusion Applications are organized into seven groups of related products called Product Families," observes Oracle ACE Director Floyd Teter. "While the product features are organized according to the Business Process Model and can cross the boundaries of product families, the product family groupings are an easy way to wrap your mind around Fusion Apps." Grid Control: Refreshing Weblogic Domains | Dave Best Dave Best shares tips for avoiding problems when using grid control to centrally manage/monitor your environment. Webcast: Oracle to Announce Datanomic Integration Plans The combination of Datanomic technology and the previous acquisition of Silver Creek Systems will deliver a complete, integrated and best-of-breed solution for Data Quality. Learn about Oracle’s strategy and product plans and how the new products acquired from Datanomic will impact your organization. July 19, 2011, 8:00am PT / 11:00am ET. Speakers include Michael Weingartner (Vice President, Product Development, Oracle), Martin Boyd (Senior Director, Product Strategy, Oracle), and Dain Hansen (Director, Product Marketing, Fusion Middleware, Oracle).

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• Content Challenge: You Can Only Get it Here

  - by Mike Stiles

  Part of the content conundrum for brands is figuring out what kind of content customers would find cool, desirable, and relevant. The mere fact many brands have no idea what this content might be is, in itself, pretty alarming. You’d have to have a pretty thorough lack of involvement with and understanding of your customers to not know what they might like. But despite what should be a great awakening in which consumers are using every technology and trick in the book to shield themselves from ads and commercials, brand self-obsession continues as marketers concentrate on their message, their campaign, what they want to say, and what they want social users to do. When individuals conduct themselves in that same fashion on Facebook and Twitter, it gets tiresome and starts losing value pretty quickly. Their posts eventually get hidden. Conversely, friends who post things that consistently entertain or inform, with little self-marketing desperation involved, win the coveted “show all updates” setting. Of course brands are going to use social to market. It’s pretty much the point of having social in the marketing mix. And yes, people who follow a brand’s Twitter account or “Like” a brand’s Facebook Page implicitly state they want to know what’s going on with that brand’s products and services. But if you have a Facebook friend that assumes you want every one of her posts to be about what wine she likes (Mitsubishi’s current campaign is even based around weeding out pretentious Facebook friends, then running them over), then you know how it must feel for your fans and followers to get a sales pitch for your crackers or whatever you’re selling every single time. Is there such a thing as content that doesn’t sell but that still advances the brand and makes the consumer more involved and valuable? Of course. And perhaps there are no better companies than enterprise brands to do it. Enterprise organizations are large enough to go beyond a product and engage readers/viewers at higher, broader levels…communicating expertise across entire sectors, subjects and industries. You’re going from pitchman to news source, and getting full credit for it as the presenter. A recent GigaOM article pointed out the success a San Francisco-based startup called Crunchyroll is having. Their niche (and they proudly admit it’s a niche) is providing Japanese anime, Korean drama and Asian live action content to countries that can’t get it any other way via licensing deals. Shows are available in HD and on the same day they air in the host country. Crunchyroll not only gets 8 million viewers a month, they have 100,000 paying subscribers at $7-12/month. Got a point, Mike? I do happen to have one. Crunchyroll illustrates the content opportunity enterprise companies have…which is to determine your “area,” the interest graph of your customers, then provide content that speaks to and satisfies those interests that can’t be found anywhere else. At least not in the same style, or of the same quality, or with the same authority. Do what no one else is doing. Provide what no one else is providing in your sector. If underserved users are willing to pay monthly for access to awkwardly moving cartoon dragons, imagine the audience you could attract with free, useful, non-sales content in your customers’ area of interest. It’s an audience you’ll want in place when the time does come to put out that marketing message. A content challenge is better than a content conundrum any day.

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• SOA Community Newsletter October 2013

  - by JuergenKress

  Dear SOA & BPM Partner Community member, Our October newsletter edition focuses on Oracle OpenWorld 2013, highlights, keynotes and all presentations. Thanks to all partners who made the conference a huge success. If you could not come to San Francisco you will find all the details within this newsletter. As the newsletter edition contains a lot of content thus we have three sections - SOA, BPM & ACM, and AppAdvantage & UX. Make sure you share your content with the community, best via twitter @soacommunity #soacommunity! What is new in SOA Suite 12c? At OOW the product management team demonstrated some of the key features of the upcoming version. The important SOA topics are mobile integration and cloud integration - make sure you re-use your existing SOA platform! Bruce Tierney showcased the Agilent mobile integration and you try the new Mobile Order Management for EBS GSE Demo using middleware technology. On cloud integration the product management team presented several OOW sessions and published two whitepapers. As SOA becomes mature the awareness for SOA Governance continues to raise, Introducing Oracle Enterprise Repository Express Workflows and watch Luis Weir: Challenges to Implementing SOA Governance. Thanks to Ronald for the SOA Made Simple | Introduction to SOA series, the next article in the Industrial SOA series is SOA and User Interfaces (UI). Have you achieved successful BPM implementation? Nominate your customer references for the Gartner Business Process Management Excellence Awards 2014. Do you want to showcase the latest BPM Suite? Make sure you use the hosted BPM PS6 (11.1.1.7) demo. Do you want to become an expert in BPM Suite? Attend one of our BPM Bootcamps in Germany, Netherland, Spain or UK! If you can not make it – we offer plenty of on-demand content Advanced BPM Scenarios & BPM Architecture Topics & Process Modeling and Life Cycle & Adaptive Case Management & Smart Application Extensibility with Oracle Process Accelerators. I would also recommend to watch great introduction to Adaptive Case Management the on-demand webcast with Bruce Silver & Ajay Khanna. Thanks to Mark Foster from the A-team for the ACM article series & Leon Smiers for their blog posts. If you accomplished a SOA Suite or BPM Suite project and want to become a certified SOA or BPM expert, we are offering again free vouchers to become a certified SOA & BPM expert (limited to partners in Europe Middle East and Africa). Don't miss this opportunity and become Specialized! Best regards, Jürgen Kress To read the newsletter please visit http://tinyurl.com/soaNewsOctober2013 (OPN Account required) To become a member of the SOA Partner Community please register at http://www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Facebook Wiki Mix Forum Technorati Tags: newsletter,SOA Community newsletter,SOA Community,Oracle,OPN,Jürgen Kress

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• Have you ever wondered...?

  - by diana.gray

  I've often wondered why folks do the same thing over and over. For some of us, it's because we "don't get it" and there's an abundance of TV talk shows that will help us analyze the why of it. Dr. Phil is all too eager to ask "...and how's that working for you?". But I'm not referring to being stuck in a destructive pattern or denial. I'm really talking about doing something over and over because you have found a joy, a comfort, a boost of energy from an activity or event. For example, how many times have I planted bulbs in November or December only to be amazed by their reach, colors, and fragrance in early spring? Or baked fresh cookies and allowed the aroma to fill the house? Or kissed a sleeping baby held gently in my arms and being reminded of how tiny and fragile we all are. I've often wondered why it is that I get so much out of something I've done so many times. I think it's because I've changed. The activity may be the same but in the preceding days, months and years I've had new experiences, challenges, joys and sorrows that have shaped me. I'm different. The same is true about attending the Professional Businesswomen of California (PBWC) conference. Although the conference is an annual event held at San Francisco's Moscone Center, I still enjoy being with 3,000 other women like me. Yes, we work at different companies and in different industries, have different lifestyles and are at different stages in our professional careers and personal lives; but we are all alike in that we bring the NEW me each year that we attend. This year I can cheer when Safra Catz, President of Oracle, encourages us to trust our intuition; that "if something doesn't make sense, it doesn't make sense". And I can warmly introduce myself to Lisa Askins, Cheryl Melching's business partner at Center Stage Group, when I would have been too intimated to do so last year. This year I can commit to new challenges such as "no whining, no excuses and no gossip" as suggested by Roxanne Emmerich, a goal that I would have wavered on last year. I can also embrace the suggestion given by Dr. Ian Smith to "spend one hour each day" on me - giving myself time to rejuvenate. A friend, when asked if she was attending PBWC this year, said "I've attended the conference several times and there's nothing new!" My perspective is that WE are what makes PBWC's annual conference new. We are far different in 2010 than we were in 2009. We are learning, growing, developing and shedding and that's what makes the conference fresh, vibrant, rewarding, and lasting. It is the diversity of women coming together that makes it new. By sharing our experiences, we discover. By meeting with one another professionally and personally, we connect. And by applying the wisdom learned, we shine. We are reNEW-ed. It shows in our fresh ideas, confident interactions, strategic decisions and successful businesses. This refreshed approach is what our companies want and need, our families depend on, our communities and nation look to for creative solutions to pressing concerns. Thanks Oracle for your continued support and thanks PBWC for providing an annual day to be reNEW-ed.

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