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  • iOS - pass UIImage to shader as texture

    - by martin pilch
    I am trying to pass UIImage to GLSL shader. The fragment shader is: varying highp vec2 textureCoordinate; uniform sampler2D inputImageTexture; uniform sampler2D inputImageTexture2; void main() { highp vec4 color = texture2D(inputImageTexture, textureCoordinate); highp vec4 color2 = texture2D(inputImageTexture2, textureCoordinate); gl_FragColor = color * color2; } What I want to do is send images from camera and do multiply blend with texture. When I just send data from camera, everything is fine. So problem should be with sending another texture to shader. I am doing it this way: - (void)setTexture:(UIImage*)image forUniform:(NSString*)uniform { CGSize sizeOfImage = [image size]; CGFloat scaleOfImage = [image scale]; CGSize pixelSizeOfImage = CGSizeMake(scaleOfImage * sizeOfImage.width, scaleOfImage * sizeOfImage.height); //create context GLubyte * spriteData = (GLubyte *)malloc(pixelSizeOfImage.width * pixelSizeOfImage.height * 4 * sizeof(GLubyte)); CGContextRef spriteContext = CGBitmapContextCreate(spriteData, pixelSizeOfImage.width, pixelSizeOfImage.height, 8, pixelSizeOfImage.width * 4, CGImageGetColorSpace(image.CGImage), kCGImageAlphaPremultipliedLast); //draw image into context CGContextDrawImage(spriteContext, CGRectMake(0.0, 0.0, pixelSizeOfImage.width, pixelSizeOfImage.height), image.CGImage); //get uniform of texture GLuint uniformIndex = glGetUniformLocation(__programPointer, [uniform UTF8String]); //generate texture GLuint textureIndex; glGenTextures(1, &textureIndex); glBindTexture(GL_TEXTURE_2D, textureIndex); glTexParameteri(GL_TEXTURE_2D, GL_TEXTURE_MIN_FILTER, GL_LINEAR); glTexParameteri(GL_TEXTURE_2D, GL_TEXTURE_MAG_FILTER, GL_LINEAR); glTexParameteri(GL_TEXTURE_2D, GL_TEXTURE_WRAP_S, GL_CLAMP_TO_EDGE); glTexParameteri(GL_TEXTURE_2D, GL_TEXTURE_WRAP_T, GL_CLAMP_TO_EDGE); //create texture glTexImage2D(GL_TEXTURE_2D, 0, GL_RGBA, pixelSizeOfImage.width, pixelSizeOfImage.height, 0, GL_RGBA, GL_UNSIGNED_BYTE, spriteData); glActiveTexture(GL_TEXTURE1); glBindTexture(GL_TEXTURE_2D, textureIndex); //"send" to shader glUniform1i(uniformIndex, 1); free(spriteData); CGContextRelease(spriteContext); } Uniform for texture is fine, glGetUniformLocation function do not returns -1. The texture is PNG file of resolution 2000x2000 pixels. PROBLEM: When the texture is passed to shader, I have got "black screen". Maybe problem are parameters of the CGContext or parameters of the function glTexImage2D Thank you

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  • flicker when drawing 4 models for the first time

    - by Badescu Alexandru
    i have some models that i only draw at a certain moment in the game (after some seconds since the game has started). The problem is that in that first second when i start to draw the models, i see a flicker (in the sence that everything besides those models, dissapears, the background gets purple). The flicker only lasts for that frame, and then everything seems to run the way it should. UPDATE I see now that regardless of the moment i draw the models, the first frame has always the flickering aspect What could this be about? i'll share my draw method: int temp = 0; foreach (MeshObject meshObj in ShapeList) { foreach (BasicEffect effect in meshObj.mesh.Effects) { #region color elements int i = int.Parse(meshObj.mesh.Name.ElementAt(1) + ""); int j = int.Parse(meshObj.mesh.Name.ElementAt(2) + ""); int getShapeColor = shapeColorList.ElementAt(i * 4 + j); if (getShapeColor == (int)Constants.shapeColor.yellow) effect.DiffuseColor = yellow; else if (getShapeColor == (int)Constants.shapeColor.red) effect.DiffuseColor = red; else if (getShapeColor == (int)Constants.shapeColor.green) effect.DiffuseColor = green; else if (getShapeColor == (int)Constants.shapeColor.blue) effect.DiffuseColor = blue; #endregion #region lighting effect.LightingEnabled = true; effect.AmbientLightColor = new Vector3(0.25f, 0.25f, 0.25f); effect.DirectionalLight0.Enabled = true; effect.DirectionalLight0.Direction = new Vector3(-0.3f, -0.3f, -0.9f); effect.DirectionalLight0.SpecularColor = new Vector3(.7f, .7f, .7f); Vector3 v = Vector3.Normalize(new Vector3(-100, 0, -100)); effect.DirectionalLight1.Enabled = true; effect.DirectionalLight1.Direction = v; effect.DirectionalLight1.SpecularColor = new Vector3(0.6f, 0.6f, .6f); #endregion effect.Projection = camera.projectionMatrix; effect.View = camera.viewMatrix; if (meshObj.isSetInPlace == true) { effect.World = transforms[meshObj.mesh.ParentBone.Index] * gameobject.orientation; // draw in original cube-placed position meshObj.mesh.Draw(); } else { effect.World = meshObj.Orientation; // draw inSetInPlace position meshObj.mesh.Draw(); } } temp++; }

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  • Turn off keyboard back-light Sony (VAIO SVF1521DCXW)

    - by KasiyA
    I have a Sony laptop and I want to turn keyboard back-light off. It doesn't have a shortcut function key for doing this on the keyboard . I can turn off it with VAIO Control Center in Windows but I don't know how can I turn it off in Ubuntu 14.04. There isn't available to me: /sys/devices/platform/sony-laptop/kbd_backlight doesn't exist on my machine. I have this folder /sys/devices/platform/sony-laptop/ and there is three folder one power folder and two shortcut-ed folder driver , subsystem and five file contains battery_care_health , battery_care_limiter , modalias , touchpad and event This is the output of running sudo modinfo sony-laptop: filename: /lib/modules/3.13.0-34-generic/kernel/drivers/platform/x86/sony-laptop.ko version: 0.6 license: GPL description: Sony laptop extras driver (SPIC and SNC ACPI device) author: Stelian Pop, Mattia Dongili srcversion: 5C6E050349475558A231C59 alias: acpi*:SNY6001:* alias: acpi*:SNY5001:* depends: intree: Y vermagic: 3.13.0-34-generic SMP mod_unload modversions signer: Magrathea: Glacier signing key sig_key: 50:0B:C5:C8:7D:4B:11:5C:F3:C1:50:4F:7A:92:E2:33:C6:14:3D:58 sig_hashalgo: sha512 parm: debug:set this to 1 (and RTFM) if you want to help the development of this driver (int) parm: no_spic:set this if you don't want to enable the SPIC device (int) parm: compat:set this if you want to enable backward compatibility mode (int) parm: mask:set this to the mask of event you want to enable (see doc) (ulong) parm: camera:set this to 1 to enable Motion Eye camera controls (only use it if you have a C1VE or C1VN model) (int) parm: minor:minor number of the misc device for the SPIC compatibility code, default is -1 (automatic) (int) parm: kbd_backlight:set this to 0 to disable keyboard backlight, 1 to enable it (default: no change from current value) (int) parm: kbd_backlight_timeout:meaningful values vary from 0 to 3 and their meaning depends on the model (default: no change from current value) (int) With the suggested command: sudo modprobe -r sony_laptop sudo modprobe -v sony_laptop kbd_backlight=0 Output was: insmod /lib/modules/3.13.0-34-generic/kernel/drivers/platform/x86/sony-laptop.ko kbd_backlight=0 It doesn't seem to affect the keyboard backlight. And also trying this command: sudo modprobe -v sony_laptop kbd_backlight_timeout=3 kbd_backlight=0 and doesn't seem to effect the keyboard backlight I also test it after restart laptop, And I didn't see any effect too. Important : By default, keyboard backlight is off; when I press a key it turns on and after 15 seconds it turns off again. It's the same result on battery and AC power I followed also http://ubuntuforums.org/showthread.php?t=2139597 and Keyboard backlighting not working on a Vaio VPCSB11FX but didn't work so.

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  • No sound in Ubuntu except at log in

    - by Mohd Arafat Hossain
    I installed Ubuntu 12.04 a month ago and am using it till now. I failed to notice that all this time there was no sound at all while running Ubuntu, even while playing a game in Wine. The weird thing is that only the startup sound comes when I log in (Indian/African drum tone), then comes the utter silence. I tested both Digital Output (S/PDIF) and the speakers in the sound settings but can hear nothing. Any help?

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  • Search Engine Optimization Software Tools

    In the Internet marketing field there are several essential search engine optimization software tools available for purchase on the Internet today. Professional SEO software tools identify niche markets for digital products for sale and allow the user analyze the marketplace and assess the competition.

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  • Winnipeg VS.NET 2010 Launch Event Rolls On&hellip;

    - by D'Arcy Lussier
    We’re into the afternoon sessions at the Winnipeg VS.NET launch event! After Steve Porter does his magic on “What’s New for Teams with VS.NET 2010” I’ll be tag-teaming with my colleague Jason Klassen on ASP.NET and VS.NET 2010. Popcorn and prizes are coming up! Miguel Carrasco from Anvil Digital speaking to the masses. Steve starting in on What’s New for Teams in VS.NET 2010.

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  • Draw a never-ending line in XNA

    - by user2236165
    I am drawing a line in XNA which I want to never end. I also have a tool that moves forward in X-direction and a camera which is centered at this tool. However, when I reach the end of the viewport the lines are not drawn anymore. Here are some pictures to illustrate my problem: At the start the line goes across the whole screen, but as my tool moves forward, we reach the end of the line. Here are the method which draws the lines: private void DrawEvenlySpacedSprites (Texture2D texture, Vector2 point1, Vector2 point2, float increment) { var distance = Vector2.Distance (point1, point2); // the distance between two points var iterations = (int)(distance / increment); // how many sprites with be drawn var normalizedIncrement = 1.0f / iterations; // the Lerp method needs values between 0.0 and 1.0 var amount = 0.0f; if (iterations == 0) iterations = 1; for (int i = 0; i < iterations; i++) { var drawPoint = Vector2.Lerp (point1, point2, amount); spriteBatch.Draw (texture, drawPoint, Color.White); amount += normalizedIncrement; } } Here are the draw method in Game. The dots are my lines: protected override void Draw (GameTime gameTime) { graphics.GraphicsDevice.Clear(Color.Black); nyVector = nextVector (gammelVector); GraphicsDevice.SetRenderTarget (renderTarget); spriteBatch.Begin (); DrawEvenlySpacedSprites (dot, gammelVector, nyVector, 0.9F); spriteBatch.End (); GraphicsDevice.SetRenderTarget (null); spriteBatch.Begin (SpriteSortMode.Deferred, BlendState.AlphaBlend, null, null, null, null, camera.transform); spriteBatch.Draw (renderTarget, new Vector2 (), Color.White); spriteBatch.Draw (tool, new Vector2(toolPos.X - (tool.Width/2), toolPos.Y - (tool.Height/2)), Color.White); spriteBatch.End (); gammelVector = new Vector2 (nyVector.X, nyVector.Y); base.Draw (gameTime); } Here's the next vector-method, It just finds me a new point where the line should be drawn with a new X-coordinate between 100 and 200 pixels and a random Y-coordinate between the old vector Y-coordinate and the height of the viewport: Vector2 nextVector (Vector2 vector) { return new Vector2 (vector.X + r.Next(100, 200), r.Next ((int)(vector.Y - 100), viewport.Height)); } Can anyone point me in the right direction here? I'm guessing it has to do with the viewport.width, but I'm not quite sure how to solve it. Thank you for reading!

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  • To Serve Man?

    - by Dave Convery
    Since the announcement of Windows 8 and its 'Metro' interface, the .NET community has wondered if the skills they've spent so long developing might be swept aside,in favour of HTML5 and JavaScript. Mercifully, that only seems to be true of SilverLight (as Simon Cooper points out), but it did leave me thinking how easy it is to impose a technology upon people without directly serving their needs. Case in point: QR codes. Once, probably, benign in purpose, they seem to have become a marketer's tool for determining when someone has engaged with an advert in the real world, with the same certainty as is possible online. Nobody really wants to use QR codes - it's far too much hassle. But advertisers want that data - they want to know that someone actually read their billboard / poster / cereal box, and so this flawed technology is suddenly everywhere, providing little to no value to the people who are actually meant to use it. What about 3D cinema? Profits from the film industry have been steadily increasing throughout the period that digital piracy and mass sharing has been possible, yet the industry cinema chains have forced 3D films upon a broadly uninterested audience, as a way of providing more purpose to going to a cinema, rather than watching it at home. Despite advances in digital projection, 3D cinema is scarcely more immersive to us than were William Castle's hoary old tricks of skeletons on wires and buzzing chairs were to our grandparents. iTunes - originally just a piece of software that catalogued and ripped music for you, but which is now multi-purpose bloatware; a massive, system-hogging behemoth. If it was being built for the people that used it, it would have been split into three or more separate pieces of software long ago. But as bloatware, it serves Apple primarily rather than us, stuffed with Music, Video, Various stores and phone / iPad management all bolted into one. Why? It's because, that way, you're more likely to bump into something you want to buy. You can't even buy a new laptop without finding that a significant chunk of your hard drive has been sold to 'select partners' - advertisers, suppliers of virus-busting software, and endless bloatware-flogging pop-ups that make using a new laptop without reformatting the hard drive like stepping back in time. The product you want is not the one you paid for. This is without even looking at services like Facebook and Klout, who provide a notional service with the intention of slurping up as much data about you as possible (in Klout's case, whether you create an account with them or not). What technologies do you find annoying or intrusive, and who benefits from keeping them around?

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  • Web Experience Management: Segmentation & Targeting - Chalk Talk with John

    - by Michael Snow
    Today's post comes from our WebCenter friend, John Brunswick.  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Having trouble getting your arms around the differences between Web Content Management (WCM) and Web Experience Management (WEM)?  Told through story, the video below outlines the differences in an easy to understand manner. By following the journey of Mr. and Mrs. Smith on their adventure to find the best amusement park in two neighboring towns, we can clearly see what an impact context and relevancy play in our decision making within online channels.  Just as when we search to connect with the best products and services for our needs, the Smiths have their grandchildren coming to visit next week and finding the best park is essential to guarantee a great family vacation.  One town effectively Segments and Targets visitors to enhance their experience, reducing the effort needed to learn about their park. Have a look below to join the Smiths in their search.    Learn MORE about how you might measure up: Deliver Engaging Digital Experiences Drive Digital Marketing SuccessAccess Free Assessment Tool

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  • Microsoft Wireless Keyboard 3000 v2.0 doesnt recognize "Flip Key"

    - by Michael Clare
    The Microsoft Wireless Keyboard 3000 v2.0 has a new key called a "flip key" where the right windows button should be (to the right of the right alt key). This is a picture, the key in question is called "Windows Flip": http://www.microsoft.com/hardware/en-us/p/digital-media-keyboard-3000#details I am using Ubuntu 11.10 and this key is not recognized at all by the system: I have run "sudo showkey" with no results. Any help would be greatly appreciated, I would like to map this to be a Right-Super key as it should be.

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  • Find Wi-Fi Hot Spots Around You

    Nowadays you will find that many laptops and portable devices such as personal digital assistants have built-in wireless Internet that is Wi-Fi chips. This definitely makes Internet use much more eas... [Author: Susan Brown - Computers and Internet - May 08, 2010]

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  • Shadow mapping: what is the light looking at?

    - by PgrAm
    I'm all set to set up shadow mapping in my 3d engine but there is one thing I am struggling to understand. The scene needs to be rendered from the light's point of view so I simply first move my camera to the light's position but then I need to find out which direction the light is looking. Since its a point light its not shining in any particular direction. How do I figure out what the orientation for the light point of view is?

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  • Support for HRT Music Streamer II

    - by Duckers
    I'm considering a HRT Music Streamer II DAC (digital analog converter) for my HTPC. I run Ubuntu 10.10, but considering a upgrade to 11.04. Will this DAC be P'n'P, or at least easy to set up? http://www.highresolutiontechnologies.com/support/ indicates its supported on Mac and Windows. Linux is not mentioned. All my searches seems to indicate that its a bit troublesome, but those are posts from 2009 and older.

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  • Largest sphere inside a frustum

    - by Will
    How do you find the largest sphere that you can draw in perspective? Viewed from the top, it'd be this: Added: on the frustum on the right, I've marked four points I think we know something about. We can unproject all eight corners of the frusum, and the centres of the near and far ends. So we know point 1, 3 and 4. We also know that point 2 is the same distance from 3 as 4 is from 3. So then we can compute the nearest point on the line 1 to 4 to point 2 in order to get the centre? But the actual math and code escapes me. I want to draw models (which are approximately spherical and which I have a miniball bounding sphere for) as large as possible. Update: I've tried to implement the incircle-on-two-planes approach as suggested by bobobobo and Nathan Reed : function getFrustumsInsphere(viewport,invMvpMatrix) { var midX = viewport[0]+viewport[2]/2, midY = viewport[1]+viewport[3]/2, centre = unproject(midX,midY,null,null,viewport,invMvpMatrix), incircle = function(a,b) { var c = ray_ray_closest_point_3(a,b); a = a[1]; // far clip plane b = b[1]; // far clip plane c = c[1]; // camera var A = vec3_length(vec3_sub(b,c)), B = vec3_length(vec3_sub(a,c)), C = vec3_length(vec3_sub(a,b)), P = 1/(A+B+C), x = ((A*a[0])+(B*a[1])+(C*a[2]))*P, y = ((A*b[0])+(B*b[1])+(C*b[2]))*P, z = ((A*c[0])+(B*c[1])+(C*c[2]))*P; c = [x,y,z]; // now the centre of the incircle c.push(vec3_length(vec3_sub(centre[1],c))); // add its radius return c; }, left = unproject(viewport[0],midY,null,null,viewport,invMvpMatrix), right = unproject(viewport[2],midY,null,null,viewport,invMvpMatrix), horiz = incircle(left,right), top = unproject(midX,viewport[1],null,null,viewport,invMvpMatrix), bottom = unproject(midX,viewport[3],null,null,viewport,invMvpMatrix), vert = incircle(top,bottom); return horiz[3]<vert[3]? horiz: vert; } I admit I'm winging it; I'm trying to adapt 2D code by extending it into 3 dimensions. It doesn't compute the insphere correctly; the centre-point of the sphere seems to be on the line between the camera and the top-left each time, and its too big (or too close). Is there any obvious mistakes in my code? Does the approach, if fixed, work?

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  • Checksum Errors From Hard Disk

    - by Ademos
    After running GSmartControl, I received three checksum errors on my storage hard disk. Error in Attribute Data structure: checksum error Error in Attribute Thresholds structure: checksum error Error in ATA Error Log structure: checksum error Does this indicate a hard disk failure? Because, this is the THIRD TIME I have replaced the same hard disk. (after seeing this error) The hard disk is a Western Digital Caviar Green. (2 TB)

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  • How to do geometric projection shadows?

    - by John Murdoch
    I have decided that since my game world is mostly flat I don't need better shadows than geometric projections - at least for now. The only problem is I don't even know how to do those properly - that is to produce a 4x4 matrix which would render shadows for my objects (that is, I guess, project them on a horizontal XZ plane). I would like a light source at infinity (e.g., the sun at some point in the sky) and thus parallel projection. My current code does something that looks almost right for small flying objects, but actually is a very rude approximation, as it doesn't project the objects onto the ground, but simply moves them there (I think). Also it always wrongly assumes the sun is always on the zenith (projecting straight down). Gdx.gl20.glEnable(GL10.GL_BLEND); Gdx.gl20.glBlendFunc(GL10.GL_SRC_ALPHA, GL10.GL_ONE_MINUS_SRC_ALPHA); //shells shellTexture.bind(); shader.begin(); for (ShellState state : shellStates.values()) { transform.set(camera.combined); transform.mul(state.transform); shader.setUniformMatrix("u_worldView", transform); shader.setUniformi("u_texture", 0); shellMesh.render(shader, GL10.GL_TRIANGLES); } shader.end(); // shadows shader.begin(); for (ShellState state : shellStates.values()) { transform.set(camera.combined); m4.set(state.transform); state.transform.getTranslation(v3); m4.translate(0, -v3.y + 0.5f, 0); // TODO HACK: + 0.5f is a hack to ensure the shadow appears above the ground; this is overall a hack as we are just moving the shell to the surface instead of projecting it on the surface! transform.mul(m4); shader.setUniformMatrix("u_worldView", transform); shader.setUniformi("u_texture", 0); // TODO: make shadow black somehow shellMesh.render(shader, GL10.GL_TRIANGLES); } shader.end(); Gdx.gl.glDisable(GL10.GL_BLEND); So my questions are: a) What is the proper way to produce a Matrix4 to pass to openGL which would render the shadows for my objects? b) I am supposed to use another fragment shader for the shadows which would paint them in semi-transparent grey, correct? c) The limitation of this simplistic approach is that whenever there is some object on the ground (it is not flat) the shadows will not be drawn, correct? d) Do I need to add something very small to the y (up) coordinate to avoid z-fighting with ground textures? Or is the fact they will be semi-transparent enough to resolve that problem?

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  • SceneManagers as systems in entity system or as a core class used by a system?

    - by Hatoru Hansou
    It seems entity systems are really popular here. Links posted by other users convinced me of the power of such system and I decided to try it. (Well, that and my original code getting messy) In my project, I originally had a SceneManager class that maintained needed logic and structures to organize the scene (QuadTree, 2D game). Before rendering I call selectRect() and pass the x,y of the camera and the width and height of the screen and then obtain a minimized list containing only visible entities ordered from back to front. Now with Systems, originally in my first attempt my Render system required to get added all entities it should handle. This may sound like the correct approach but I realized this was not efficient. Trying to optimize It I reused the SceneManager class internally in the Renderer system, but then I realized I needed methods such as selectRect() in others systems too (AI principally) and make the SceneManager accessible globally again. Currently I converted SceneManager to a system, and ended up with the following interface (only relevant methods): /// Base system interface class System { public: virtual void tick (double delta_time) = 0; // (methods to add and remove entities) }; typedef std::vector<Entity*> EntitiesVector; /// Specialized system interface to allow query the scene class SceneManager: public System { public: virtual EntitiesVector& cull () = 0; /// Sets the entity to be used as the camera and replaces previous ones. virtual void setCamera (Entity* entity) = 0; }; class SceneRenderer // Not a system { vitual void render (EntitiesVector& entities) = 0; }; Also I could not guess how to convert renderers to systems. My game separates logic updates from screen updates, my main class have a tick() method and a render() method that may not be called the same times. In my first attempt renderers were systems but they was saved in a separated manager, updated only in render() and not in tick() like all other systems. I realized that was silly and simply created a SceneRenderer interface and give up about converting them to systems, but that may be for another question. Then... something does not feel right, isn't it? If I understood correctly a system should not depend on another or even count with another system exposing an specific interface. Each system should care only about its entities, or nodes (as optimization, so they have direct references to relevant components without having to constantly call the component() or getComponent() method of the entity).

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  • Oracle Cloud. Engineered for Heroes...at Cloud Expo East

    - by Gene Eun
    Even though it's been a few weeks since Cloud Expo East in New York City, I couldn't resist posting a couple of pictures of the Oracle Cloud/Iron Man 3 advertising that we ran at the event. It was pretty cool seeing those big digital ads in front of the Javits Center and the courtesy cars driving around Manhattan. Definitely eye-catching. Enjoy! Learn more about what makes Oracle Cloud engineered for heroes at oracle.com/ironman3. By the way...yes, those cars are hybrids!

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  • Commerce, Anyway You Want It

    - by David Dorf
    I believe our industry is finally starting to realize the importance of letting consumers determine how, when, and where to interact with retailers.  Over the last few months I've seen several articles discussing the importance of removing the barriers between existing channels. Paula Rosenblum of RSR first brought the term omni-channel to my attention back in September. She stated, "omni-channel retail isn’t the merging of channels – rather, it’s the use of all possible channels (present and future) to enhance the customer experience in a profitable way." I added to her thoughts in this blog posting in which I said, "For retailers to provide an omni-channel experience, there needs to be one logical representation of products, prices, promotions, and customers across all channels. The only thing that varies is the presentation of the content based on the delivery mechanism (e.g. shelf labels, mobile phone, web site, print, etc.) and often these mechanisms can be combined in various ways." More recently Brian Walker of Gartner suggested we stop using the term multi-channel and begin thinking more about consumer touch-points. "It is time for organizations to leave their channel-oriented ways behind, and enter the era of agile commerce--optimizing their people, processes and technology to serve today's empowered, ever-connected customers across this rapidly evolving set of customer touch points." Now Jason Goldberg, better known as RetailGeek, says we should start breaking down the channel silos by re-casting the VP of E-Commerce as the VP of Digital Marketing, and change his/her focus to driving sales across all channels using digital media. This logic is based on the fact that consumers switch between channels, or touch-points as Brian prefers, as part of their larger buying process. Today's smart consumer leverages the Web, mobile, and stores to provide the best shopping experience, so retailers need to make this easier. Regardless of what we call it, the key take-away is that "multi-channel" is not only an antiquated term but also an idea who's time has passed.  Today, retailers must look at e-commerce, m-commerce, f-commerce, catalogs, and traditional store sales collectively and through the consumers' eyes.  The goal is not to drive sales through each channel but rather to just drive sales -- using whatever method the customer prefers.  There really should be just one cart.

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