The topic of “big data” clearly has reached a tipping point in 2012. With plenty of coverage over the past few years in the IT press, we are now starting to see the topic of “big data” covered in mainstream business press, including a cover story in the October 2012 issue of the Harvard Business Review.
To help customers understand the challenges of managing “big data” as well as the opportunities that can be created by leveraging “big data”, Oracle has recently run
and published the results of a customer survey, as well as white papers
and articles on this topic. Most recently, we commissioned a white paper titled “Mastering Big Data: CFO Strategies to Transform Insight into Opportunity”.
The premise here is that “big data” is not just a topic that CIOs should pay attention to, but one that CFOs should understand
and take advantage of as well. Clearly, whoever masters the art
and science of big
data will be positioned for competitive advantage in their industries or markets. That’s why smart CFOs are taking control of big
data and business analytics projects, not just to uncover new ways to drive growth in a slowing global economy, but also to be a catalyst for change in the
enterprise. With an increasing number of CFOs now responsible for overseeing IT investments
and providing strategic insight to the board, CFOs will be increasingly called upon to take a leadership role in assessing the value of “big data” initiatives, building on their traditional skills in reporting
and helping managers analyze
data to support decision making.
Here’s a link to the white paper referenced above, which is posted on the Oracle C-Central/CFO web site, as well as some other resources that can help CFOs master the topic of “big data”:
White Paper “Mastering Big Data: CFO Strategies to Transform Insight into Opportunity
CFO Market Watch article: “Does Big
Data Affect the CFO?”
Oracle Survey Report: “From Overload to Impact – An Industry Scorecard on Big
Data Industry Challenges”
Upcoming Big
Data Webcast with Andrew McAfee
Here’s a general link to Oracle C-Central/CFO in case you want to start there:
www.oracle.com/c-central/cfo
Feel free to contact me if you have any questions or need additional information:
[email protected]