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• sku code as description in Google Analytics

  - by dreagan

  In the Google Analytics ecommerce tracing script you must provide for every item and SKU code. I have this code for every product I'm selling and up until now I have always provided it in the _addItem method. But when reviewing that data in the ecommerce module of Google Analytics, I have no real, no readable data about my SKU sales. I know what product has been sold, due to the product name I provide. But when clicking through to the SKU-level, I know nothing more, since all I can see there are SKU codes. Is it possible and wise to replace the SKU code with the following template? "product-name colour-name size-name" This way, it should still be a unique field, but more readable afterwards.

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• Project of Projects with team Foundation Server 2010

  - by Martin Hinshelwood

  It is pretty much accepted that you should use Areas instead of having many small Team Projects when you are using Team Foundation Server 2010. I have implemented this scenario many times and this is the current iteration of layout and considerations. If like me you work with many customers you will find that you get into a grove for how to set these things up to make them as easily understandable for everyone, while giving the best functionality. The trick is in making it as intuitive as possible for both you and the developers that need to work with it. There are five main places where you need to have the Product or Project name in prominence of any other value. Area Iteration Source Code Work Item Queries Build Once you decide how you are doing this in each of these places you need to keep to it religiously. Evan if you have one source code file to keep, make sure it is in the right place. This makes your developers and others working with the format familiar with where everything should go, as well as building up mussel memory. This prevents the neat system degenerating into a nasty mess. Areas Areas are traditionally used to separate out parts of your product / project so that you can see how much effort has gone into each. Figure: The top level areas are for reporting and work item separation There are massive advantages of using this method. You can: move work from one project to another rename a project / product It is far more likely that a project or product gets renamed than a department. Tip: If you have many projects, over 100, you should consider categorising them here, but make sure that the actual project name always sits at the same level so you know which is which. Figure: Always keep things that are the same at the same level Note: You may use these categories only at the Area/Iteration level to make it easier to select on drop down lists. You may not want to use them everywhere. On the other hand, for consistency it would be better to. Iterations Iterations are usually used to some sort of time based consideration. Here I am splitting into Iterations with periodic releases. Figure: Each product needs to be able to have its own cadence The ability to have each project run at its own pace and to enable them to have their own release schedule is often of paramount importance and you don’t want to fix your 100+ projects to all be released on the same date. Source Code Having a good structure for your source even if you are not branching or having multiple products under the same structure is always a good idea. Figure: Separate out your products source You need to think about both your branches as well as the structure of your source. All your code should be under “Source” and everything you need to build your solution including Build Scripts and 3rd party tools should be under your “Main” (branch) folder. This should them be branched by “Quality”, “Release” or both to get the most out of your branching structure. The important thing is to make sure you branch (or be able to branch) everything you need to build, test and deploy your application to an environment. That environment may be development, test or even production, but I can’t stress the importance of having everything your need. Note: You usually will not be able to install custom software on your build server. Store any *.dll’s or *.exe’s that you need under the “Tools\Tool1” folder. Note: Consult the Branching Guidance for Team Foundation Server 2010 for more on branching Figure: Adding category may be a necessary evil Even if you have to have a couple of categories called “Default”, it is better than not knowing the difference between a folder, Product and Branch. Work Item Queries Queries are used to load lists of Work Items out of TFS so you can see what work you have. This means that you want to also separate queries out by Product / project to make it easier to Figure: Again you have the same first level structure Having Folders also in Work Item Tracking we do the same thing. We put all the queries under a folder named for the Product / Project and change each query to have “AreaPath=[TeamProject]\[ProductX]” in the query instead of the standard “Project=@Project”. Tip: Don’t have a folder with new queries for each iteration. Instead have a single “Current” folder that has queries that point to the current iteration. Just change the queries as you move from one iteration to another. Tip: You can ctrl+drag the “Product1” folder to create your “Product2” folder. Builds You may have many builds both for individual products but also for different quality's. This can be further complicated by having some builds that action “Gated Check-In” and others that are specifically for “Release”, “Test” or another purpose. Figure: There are no folders, yet, for the builds so you need a good naming convention Its a pity that there are no folders under builds, some way to categorise would be nice. In lue of that at the moment you can use a functional naming convention that at least allows you to find what you want. Conclusion It is really easy to both achieve and to stick to this format if you take the time to do it. Unless you have 1000+ builds or 100+ Products you are unlikely run into any issues. Even then there are things you can do to mitigate the issues and I have describes some of them above. Let me know if you can think of any other things to make this easier.

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• Shopping cart for service providers?

  - by uos??

  From my limited exposure, it seems to me that most shopping cart/eCommerce platforms are specifically for products-based retailers. On several occasions now, I've been asked about ecommerce solutions for service providers. That is, it's basically just a single product with payment but no shipping, and highly configurable "product". Any recommendations for a cost-efficient solution (high feature coverage) for such a web platform? Requirements: .NET No/suppressed product catalog A service customization selection form Payment (probably PayPal with accountless credit card processing) Guest purchases (no site account required) Email confirmation Customer service -facing control panel It's hard to search for such a product because I get "web service based ecommerce software" and so on clouding up the results.

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• VirtualBox appliance for the Oracle Communications Service Delivery Platform (SDP) Products

  - by chlander

  It's been quite awhile since we last blogged. This blog is written by Leif Lourie, a Curriculum Developer for the Oracle Communications Service Delivery Platform (SDP) products. For the last 8 years, Leif has worked as a Curriculum Developer for many of the telecom-oriented products that Oracle offers. He has been working in the telecom industry for about 25 years and has also worked as a software developer, project manager, and solutions architect. He is currently working on courseware for an upcoming release for one of the Service Delivery Platform products. Thanks to Leif not only for this blog, but for making the VM described in the blog available. Cheryl Lander, Oracle Communications InfoDev Senior Director To be able to download, install and test a product within a day is many times very important for people that are doing the primary evaluation of a software product. If it takes longer, it will require a bigger effort, like a proof-of-concept project with many people involved. Of course, if the product is chosen for a more thorough test, it will probably happen anyway, but then maybe with focus on integration instead of product features. We have a long tradition of creating complex software that is easy to install and test and we have often been praised for the ease of getting our products up and running. One key for this has been that there has always been an installer for Windows, as well as for the production environments that usually are Unix and Linux. And, the windows installer has, in most cases, been released for developing and testing purposes. Lately, this has changed. Our products are very seldom released for the Windows platform, at all. And even the Linux versions are almost always released for 64-bit systems. This is creating problems for many of the people that want to try out our products, since few have access to a 64-bit Linux system of the right platform. Most of us are using a laptop with Windows or Mac OS. Some of us are using Linux or Solaris, but probably a non certified distribution for the product you want to test. My job, among other things, is to develop hands-on practices for our products. For me, it is crucial to have access to environments for installing and using our products. For this reason I have been using virtual machines for many years.I have a ready-made base system, with the necessary tools installed for all the products I create hands-on practices for. Whenever I start working on hands-on practices for a new product or a new version, I just copy the base system and start working with a clean slate. This saves me a lot of time! Now, I would like to start saving time for my favorite student: You! If you are using our products and regularly test new versions you might benefit from the virtual machine that is now available on Oracle Technology Network: The Virtual Machine for the Oracle Communications Service Delivery Platform (SDP) Products. This virtual machine contains an installation of the 64-bit version of Oracle Enterprise Linux, version 6. It also has Oracle Database Express Edition (XE), Oracle Java and Oracle Enterprise Pack for Eclipse installed. By using Oracle VM VirtualBox you may use Windows, OS X, Linux or Solaris on your laptop. VirtualBox can be installed on top of any of these platforms and give you the ability to run virtual machines in your laptop. After downloading and starting the virtual machine you will also need to download the installation files for the product you want to test; for example Oracle Communications Services Gatekeeper or Oracle Communications Online Mediation Controller. In some cases there are lessons and practices available for the products. The freely available courses are listed in Oracle Learning Library as a Collection of Oracle Communications Service Delivery Platform Courses. As time goes by, we will make this list collection bigger. Also, the goal is to update the virtual machine about one to two times per year. So you will always be able to get a well maintained virtual machine for the Service Delivery Platform products from us. We Value Your Feedback If you would like to suggest improvements or report issues on any of the product documentation, curriculum, or training produced by the Oracle Communications Information Development team, you can use these channels: Email [email protected]. Post a comment on this blog. Thanks for reading!

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• Hello to the world of EM

  - by Pankaj

  Its been an year since i moved to my new role as Product Manager for Enterprise Manager & time flew like anything specially with activities like Product Beta's , Pre-launch Activity , Oracle Open World , Product Launch , Collateral creation (white-papers , video , demos etc)  & 100's of others things . Now finally i have decided to revive this blog & start sharing my experience on Em12 .

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• Dependency Injection: Only for single-instance objects?

  - by HappyDeveloper

  What if I want to also decouple my application, from classes like Product or User? (which usually have more than one instance) Take a look at this example: class Controller { public function someAction() { $product_1 = new Product(); $product_2 = new Product(); // do something with the products } } Is it right to say that Controller now depends on Product? I was thinking that we could decouple them too (as we would with single-instance objects like Database) In this example, however ugly, they are decoupled: class Controller { public function someAction(ProductInterface $new_product) { $product_1 = clone $new_product; $product_2 = clone $new_product; // do something with the products } } Has anyone done something like this before? Is it excessive?

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• OEM Office 2010 without media - how to reinstall?

  - by Bryan

  I have recently purchased a new office desktop PC from Dell with OEM version of Windows 7 Pro and Office 2010 Pro. One of the reasons I always use Dell is that they always supply installation media CDs or DVDs, unlike some other companies that just give you ISO images on the hard disk that you have to burn yourself. This is the first PC I have purchased with Office 2010 Pro (OEM), and I was disappointed to see that Dell don't ship out any installation media for office 2010, they just supply a piece of card with the office pro product key printed on it. If the HDD fails completely and I have to perform a clean installation, how can I re-install office? Can I download the trial version of Office 2010 and install that, then offer it my product key? Bearing in mind that the product key is an OEM product, not a retail product, would this work?

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• Conflict Minerals - Design to Compliance

  - by C. Chadwick

  Dr. Christina  Schröder - Principal PLM Consultant, Enterprise PLM Solutions EMEA What does the Conflict Minerals regulation mean? Conflict Minerals has recently become a new buzz word in the manufacturing industry, particularly in electronics and medical devices. Known as the "Dodd-Frank Section 1502", this regulation requires SEC listed companies to declare the origin of certain minerals by 2014. The intention is to reduce the use of tantalum, tungsten, tin, and gold which originate from mines in the Democratic Republic of Congo (DRC) and adjoining countries that are controlled by violent armed militia abusing human rights. Manufacturers now request information from their suppliers to see if their raw materials are sourced from this region and which smelters are used to extract the metals from the minerals. A standardized questionnaire has been developed for this purpose (download and further information). Soon, even companies which are not directly affected by the Conflict Minerals legislation will have to collect and maintain this information since their customers will request the data from their suppliers. Furthermore, it is expected that the public opinion and consumer interests will force manufacturers to avoid the use of metals with questionable origin. Impact for existing products Several departments are involved in the process of collecting data and providing conflict minerals compliance information. For already marketed products, purchasing typically requests Conflict Minerals declarations from the suppliers. In order to address requests from customers, technical operations or product management are usually responsible for keeping track of all parts, raw materials and their suppliers so that the required information can be provided. For complex BOMs, it is very tedious to maintain complete, accurate, up-to-date, and traceable data. Any product change or new supplier can, in addition to all other implications, have an effect on the Conflict Minerals compliance status. Influence on product development  It makes sense to consider compliance early in the planning and design of new products. Companies should evaluate which metals are needed or contained in supplier parts and if these could originate from problematic sources. The answer influences the cost and risk analysis during the development. If it is known early on that a part could be non-compliant with respect to Conflict Minerals, alternatives can be evaluated and thus costly changes at a later stage can be avoided. Integrated compliance management  Ideally, compliance data for Conflict Minerals, but also for other regulations like REACH and RoHS, should be managed in an integrated supply chain system. The compliance status is directly visible across the entire BOM at any part level and for the finished product. If data is missing, a request to the supplier can be triggered right away without having to switch to another system. The entire process, from identification of the relevant parts, requesting information, handling responses, data entry, to compliance calculation is fully covered end-to-end while being transparent for all stakeholders. Agile PLM Product Governance and Compliance (PG&C) The PG&C module extends Agile PLM with exactly this integrated functionality. As with the entire Agile product suite, PG&C can be configured according to customer requirements: data fields, attributes, workflows, routing, notifications, and permissions, etc… can be quickly and easily tailored to a customer’s needs. Optionally, external databases can be interfaced to query commercially available sources of Conflict Minerals declarations which obviates the need for a separate supplier request in many cases. Suppliers can access the system directly for data entry through a special portal. The responses to the standard EICC-GeSI questionnaire can be imported by the supplier or internally. Manual data entry is also supported. A set of compliance-specific dashboards and reports complement the functionality Conclusion  The increasing number of product compliance regulations, for which Conflict Minerals is just one example, requires companies to implement an efficient data and process management in this area. Consumer awareness in this matter increases as well so that an integrated system from development to production also provides a competitive advantage. Follow this link to learn more about Agile's PG&C solution

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• Does Google AdWords care about duplicate content?

  - by Yarin

  Our site offers several families of products, all of which have a common set of configurations. For simplicity's sake, we'll say we offer products A, B and C, each with configurations 1, 2 and 3 Products: A, B, C Configurations: 1, 2, 3 We want to create landing page <- ad group combinations that reflect each possible combination of each product and configuration. Each product and each configuration have their own page, and so each landing page would have include the product content and the configuration content: ourproducts.com/A-1 (Contains copy for A and 1) ourproducts.com/A-2 ourproducts.com/A-3 ourproducts.com/B-1 ... etc... As you can see, this will lead to duplicate content across our product pages, though in different combinations. My question is, does this matter from AdWords point of view? Will there be any negative consequence to repeating portions of content this way?

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• Tracking feature requests for small-scale components

  - by DXM

  I'm curious how other development teams (especially those that work in moderate to large development groups) track "future" features/wishlists for functionality for internally developed frameworks or components. I know the standard advice is that a development team should find one good tool for tracking bugs/features and use that for everything and I agree with that if the future requests are for the product itself. In my company we have an engineering department, which is broken up into multiple groups and within each there can be one to several agile teams. The bug tracking product we use has been "a leader since 1997" (their UI/usability seems to also be evaluated against that year even today) but my agile team or even group doesn't really control what is being used by the whole department. What we are looking to track is not necessarily product features but expansion/nice to have functionality for internal components that go into our product. So to name a few for example... framework/utility library on top of CppUnit which our developers share low-level IPC communications framework Common development SDK that myself and several other team leads started to help share some common code/tools at the department-wide level (this SDK is released as internal "product" to each of the groups). Is the standard practice to use the one bug tracking tool? Or would it make more sense to setup something more localized specifically for our needs and maintain it ourselves? It's also unclear how management will feel if developers start performing "IT" roles of maintaining software and servers. At the same time, right now, we use excel files, internal wiki and MS OneNote for this kind of stuff and that just doesn't feel right. (I'm afraid to ask for actual software recommendations, since that might make this question more localized or something. Also developers needs this way more than management, so it would be nice to find something either free or no more than the cost of a happy hour).

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• SQL SERVER – Curious Case of Disappearing Rows – ON UPDATE CASCADE and ON DELETE CASCADE – T-SQL Example – Part 2 of 2

  - by pinaldave

  Yesterday I wrote a real world story of how a friend who thought they have an issue with intrusion or virus whereas the issue was really in the code. I strongly suggest you read my earlier blog post Curious Case of Disappearing Rows – ON UPDATE CASCADE and ON DELETE CASCADE – Part 1 of 2 before continuing this blog post as this is second part of the first blog post. Let me reproduce the simple scenario in T-SQL. Building Sample Data USE [TestDB] GO -- Creating Table Products CREATE TABLE [dbo].[Products]( [ProductID] [int] NOT NULL, [ProductDesc] [varchar](50) NOT NULL, CONSTRAINT [PK_Products] PRIMARY KEY CLUSTERED ( [ProductID] ASC )) ON [PRIMARY] GO -- Creating Table ProductDetails CREATE TABLE [dbo].[ProductDetails]( [ProductDetailID] [int] NOT NULL, [ProductID] [int] NOT NULL, [Total] [int] NOT NULL, CONSTRAINT [PK_ProductDetails] PRIMARY KEY CLUSTERED ( [ProductDetailID] ASC )) ON [PRIMARY] GO ALTER TABLE [dbo].[ProductDetails] WITH CHECK ADD CONSTRAINT [FK_ProductDetails_Products] FOREIGN KEY([ProductID]) REFERENCES [dbo].[Products] ([ProductID]) ON UPDATE CASCADE ON DELETE CASCADE GO -- Insert Data into Table USE TestDB GO INSERT INTO Products (ProductID, ProductDesc) SELECT 1, 'Bike' UNION ALL SELECT 2, 'Car' UNION ALL SELECT 3, 'Books' GO INSERT INTO ProductDetails ([ProductDetailID],[ProductID],[Total]) SELECT 1, 1, 200 UNION ALL SELECT 2, 1, 100 UNION ALL SELECT 3, 1, 111 UNION ALL SELECT 4, 2, 200 UNION ALL SELECT 5, 3, 100 UNION ALL SELECT 6, 3, 100 UNION ALL SELECT 7, 3, 200 GO Select Data from Tables -- Selecting Data SELECT * FROM Products SELECT * FROM ProductDetails GO Delete Data from Products Table -- Deleting Data DELETE FROM Products WHERE ProductID = 1 GO Select Data from Tables Again -- Selecting Data SELECT * FROM Products SELECT * FROM ProductDetails GO Clean up Data -- Clean up DROP TABLE ProductDetails DROP TABLE Products GO My friend was confused as there was no delete was firing over ProductsDetails Table still there was a delete happening. The reason was because there is a foreign key created between Products and ProductsDetails Table with the keywords ON DELETE CASCADE. Due to ON DELETE CASCADE whenever is specified when the data from Table A is deleted and if it is referenced in another table using foreign key it will be deleted as well. Workaround 1: Design Changes – 3 Tables Change the design to have more than two tables. Create One Product Mater Table with all the products. It should historically store all the products list in it. No products should be ever removed from it. Add another table called Current Product and it should contain only the table which should be visible in the product catalogue. Another table should be called as ProductHistory table. There should be no use of CASCADE keyword among them. Workaround 2: Design Changes - Column IsVisible You can keep the same two tables. 1) Products and 2) ProductsDetails. Add a column with BIT datatype to it and name it as a IsVisible. Now change your application code to display the catalogue based on this column. There should be no need to delete anything. Workaround 3: Bad Advices (Bad advises begins here) The reason I have said bad advices because these are going to be bad advices for sure. You should make necessary design changes and not use poor workarounds which can damage the system and database integrity further. Here are the examples 1) Do not delete the data – well, this is not a real solution but can give time to implement design changes. 2) Do not have ON CASCADE DELETE – in this case, you will have entry in productsdetails which will have no corresponding product id and later on there will be lots of confusion. 3) Duplicate Data – you can have all the data of the product table move to the product details table and repeat them at each row. Now remove CASCADE code. This will let you delete the product table rows without any issue. There are so many things wrong this suggestion, that I will not even start here. (Bad advises ends here)  Well, did I miss anything? Please help me with your suggestions. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL, Technology

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• Canonical links for huge websites

  - by Florin

  Let's say I have 5 products that are identical but the product code, the product color specifications and the product image. The title, meta and description are identical (by the way the color is in a select form). I made 4 products link canonical to the 1 that is the master based on many factors. If the master becomes inactive or without a stock one product from the other 4 will become the new master and the rest will become canonical to it. The question is if that by becomeing master from canonical will the site suffer a penalty from Google or it will work just fine? What will Google think about this strategy?

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• What should filenames and URLs of images contain for SEO benefit?

  - by Baumr

  We know that good site architecture usually looks like this: example-company.com/ example-company.com/about/ example-company.com/contact/ example-company.com/products/ example-company.com/products/category/ example-company.com/products/category/productname/ Now, when it comes to Google Image search, it is clear that the img alt tag, filename/URL, and surrounding text (captions, headings, paragraphs) have an effect on ranking. I want to ask about the filename of the images that we should use (e.g. product-photo.jpg). ...but first about the URL: Often web developers stick all images in a single folder in the root: example-company.com/img/ — and I have stopped doing that. (I don't want to get into it, but basically, it seems more semantic for images which make up part of the content at each sub-directory) However, when all images appear in a folder, I feel that their filename needs to reflect what they are a bit more than usual, for example: example-company.com/img/example-company-productname-category.jpg It's a longer filename than just product.png, but as long as it's relevant, I see no problem with regards to SEO (unless you're keyword stuffing), and it could even help rank for keywords: "example company" "productname" "category" So no questions there. But what about when we have places images in the site architecture we outlined at the beginning? In other words, what if image URL paths look like this: example-company.com/products/category/productname/productname.jpg My question is, should the URL be kept short like above and only have the "productname" (and some descriptive keywords) as part of it's filename? Or, should it also include the "example-company" and "category"? Like so: example-company.com/products/category/productname/example-company-category-productname.jpg That seems much longer, and redundant when we look at the URL, but here are a few considerations. Images are often downloaded onto computers, and, to the average user, they lose their original URL and thus — it isn't clear where they came from. Also, some social networks, forums, and other platforms leave the filename intact when uploaded. (Many others rewrite it, for example, Pinterest and Facebook.) Another consideration, will this really help (even if ever so slightly) rank in Google Image Search, or at least inform Google that the product is something specific to the "example-company"? For example, what if this product can only be bought at this store and is the flagship product? In addition to an abundance of internal links to this product page, would having the "example company" name and "category" help it appear in "example company" searches? In other words, is less more?

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• CSS alignment differs per page, cant find reason [migrated]

  - by Floran

  I list products on my homepage and on a company details page. I use the exact same HTML, but for some reason the product appears different: The productname is "Artikel 1". Here the product is displayed correctly: http://www.zorgbeurs.nl/ Notice how the green price area is right below the product. But here: http://www.zorgbeurs.nl/bedrijven/76/mymedical the green price area is all the way at the bottom of the page. Why?

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• eDelivery (Delivery Cloud) Housekeeping - removal of obsolete EPM products

  - by THE

  You may have noticed that Weblogic Server (WLS) 9.2.X and WLS 10.0.X releases have been removed from the Oracle Software Delivery Cloud. The Delivery Team has been asked to remove or update any product pack or product that embeds WLS 10.3.2 or earlier versions. This is consistent with general Oracle practice of removing old product versions from public distribution systems, and encourages customer usage and adoption of newer product releases such as WLS 10.3.3 or newer.  For the convenience of existing supported customers, a media request SR on My Oracle Support can be entered to obtain any removed media.  Information on how to open such an SR can be found on  MOS Doc ID 1071023.1 . OTN will also be reviewed and similar modifications may potentially be done.  The following media packs will be removed from E-Delivery this week, as of the above reason. Hyperion 9.3.1 Hyperion 9.2.1 Hyperion Pre-system 9 EPM 11.1.1.3 EPM 11.1.1.4

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• starting up with VPS or cloud hosting? [closed]

  - by FlyOn

  Possible Duplicate: How to find web hosting that meets my requirements? Summary: I want to start hosting my product. I'd like to register domains (at some point). I'm a linux beginner. Thinking about scalability and price, I'm thinking am I better off on a VPN to get started or would some form of cloud hosting be better (not being familiar with either). Full question: I'm creating a product where people can create their own 3D representations of whatever data / info they have, and (re)organise that data. The product is coming along beautifully on my local environment, but it's about time I start getting some form of hosting ready, and I could really use some advice where / how to get started: I'd like people to be able to move/register their own domains on my server. I could start without this just to demo the product, but it would be the very first on the todo list. I'd like to automatically copy some files / install databases etc for each domain. I probably want to see if I can let users manage their own subdomains at some points, but for now: I'd like start as simple as possible. I've always on a windows machine, so my linux experience is quite basic. I really don't mind getting into it, but I'm thinking it's better to get my product out first of all and see where to go from there. Although... I'd like things to be scalable. If I set up some reseller VPN now which only scales to 100 domains or so, which means I have to set up something else / move again when I pass that level, or which means that I'm in trouble if I suddenly get lots of new customers... hmm. Finally, I need to start cheap. I'm putting all I have into starting this company, and live on very little. So before I have any customers, 50 dollars a month is a fair bit and 100 dollars a month may be too much. If anyone has some tips to help get me started I'd be really grateful.

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• Value of links on negative review pages

  - by Sam Healey

  A general assumption with SEO is more links = higher rankings. What I would like to know is does Google know what those links are referring to. I.e. if somebody gives a product a good review on their personal blog and links the review to another companies website (who are selling the product), would Google take consideration for the review/description link. Essentially would Google know that this link refers to a product. So if somebody is looking to buy a product, Google would know to include this page because the previous link said it sells products rather than just having information on products. Then to take this further, does Google know if a link is positive or negative. For example, If somebody creates a post saying, do not visit example.com, example.com is bad because of blah blah blah. Would Google know that the link is getting bad feedback and therefore would it have a negative affect on rankings, or would Google go oh its just another link and give it better rankings?

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• Where's the source code?

  - by Kyle Burns

  I've been contacted by several people through this blog asking about the missing source code for the "Beginning Windows 8 Application Development - XAML Edition" book (the book is available at http://www.amazon.com/gp/product/1430245662/http://www.amazon.com/gp/product/1430245662/) and wanted to share this with others who may have come to this blog looking for it but may not have communicated with me.  The publisher (Apress) does know that the source code is not posted on the book's product page and will be correcting it.  Apress is located in New York City and things were slowed down a little bit last week due to the storm, but I've been assured they will be correcting the product page as soon as they can.  Thanks to everyone who has bought the book and I especially appreciate your patience.

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• How much is a subscriber worth?

  - by Tom Lewin

  This year at Red Gate, we’ve started providing a way to back up SQL Azure databases and Azure storage. We decided to sell this as a service, instead of a product, which means customers only pay for what they use. Unfortunately for us, it makes figuring out revenue much trickier. With a product like SQL Compare, a customer pays for it, and it’s theirs for good. Sure, we offer support and upgrades, but, fundamentally, the sale is a simple, upfront transaction: we’ve made this product, you need this product, we swap product for money and everyone is happy. With software as a service, it isn’t that easy. The money and product don’t change hands up front. Instead, we provide a service in exchange for a recurring fee. We know someone buying SQL Compare will pay us $X, but we don’t know how long service customers will stay with us, or how much they will spend. How do we find this out? We use lifetime value analysis. What is lifetime value? Lifetime value, or LTV, is how much a customer is worth to the business. For Entrepreneurs has a brilliant write up that we followed to conduct our analysis. Basically, it all boils down to this equation: LTV = ARPU x ALC To make it a bit less of an alphabet-soup and a bit more understandable, we can write it out in full: The lifetime value of a customer equals the average revenue per customer per month, times the average time a customer spends with the service Simple, right? A customer is worth the average spend times the average stay. If customers pay on average $50/month, and stay on average for ten months, then a new customer will, on average, bring in $500 over the time they are a customer! Average spend is easy to work out; it’s revenue divided by customers. The problem comes when we realise that we don’t know exactly how long a customer will stay with us. How can we figure out the average lifetime of a customer, if we only have six months’ worth of data? The answer lies in the fact that: Average Lifetime of a Customer = 1 / Churn Rate The churn rate is the percentage of customers that cancel in a month. If half of your customers cancel each month, then your average customer lifetime is two months. The problem we faced was that we didn’t have enough data to make an estimate of one month’s cancellations reliable (because barely anybody cancels)! To deal with this data problem, we can take data from the last three months instead. This means we have more data to play with. We can still use the equation above, we just need to multiply the final result by three (as we worked out how many three month periods customers stay for, and we want our answer to be in months). Now these estimates are likely to be fairly unreliable; when there’s not a lot of data it pays to be cautious with inference. That said, the numbers we have look fairly consistent, and it’s super easy to revise our estimates when new data comes in. At the very least, these numbers give us a vague idea of whether a subscription business is viable. As far as Cloud Services goes, the business looks very viable indeed, and the low cancellation rates are much more than just data points in LTV equations; they show that the product is working out great for our customers, which is exactly what we’re looking for!

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• Unimportant words on page being seen as keywords, due to repetiveness

  - by user21100

  I have a list of products on my site, and each product has a number of descriptors such as features, price, etc. Next to each product, I list the 10 features, with a graphical icon which lets the user know whether the product has that particular feature or not. In all, I have about 230 products, and I have to add the same list of features to describe each product, so you can see the enormous redundancy here of these "feature names". These "feature names", ex., "water proof", are not important keywords at all, yet due to the sheer volume of these words, Google is seeing them as my most important keywords. Is there any way to get around this, or to tell the bots to place (less) emphasis on these repetitive words, and not view them as important keywords?

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• Is there a name for this issue?

  - by Epicmaster

  I was just talking to my partner about how hard it is to personally judge how good your product is after a while because you use it so often. You literally spend hours on your computer doing nothing but work on this Consumer Facing application, and you start to feel a little fatigue of using it over and over and over, at least a hundred times a day. You get scared this fatigue may mean the product you are building may have the same effect on the users and might mean you are doing something wrong. All i'm asking is, is there a name for this in product development? For the fact that as a designer+ programmer+everything else, your product might not suck as much as you think simply because you spend way to much time with it, or a variation of this?

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• Is Oracle Database Appliance (ODA) A Best Kept Secret?

  - by Ravi.Sharma

  There is something about Oracle Database Appliance that underscores the tremendous value customers see in the product. Repeat purchases. When you buy “one” of something and come back to buy another, it confirms that the product met your expectations, you found good value in it, and perhaps you will continue to use it. But when you buy “one” and come back to buy many more on your very next purchase, it tells something else. It tells that you truly believe that you have found the best value out there. That you are convinced! That you are sold on the great idea and have discovered a product that far exceeds your expectations and delivers tremendous value! Many Oracle Database Appliance customers are such larger-volume-repeat-buyers. It is no surprise, that the product has a deeper penetration in many accounts where a customer made an initial purchase. The value proposition of Oracle Database Appliance is undeniably strong and extremely compelling. This is especially true for customers who are simply upgrading or “refreshing” their hardware (and reusing software licenses). For them, the ability to acquire world class, highly available database hardware along with leading edge management software and all of the automation is absolutely a steal. One customer DBA recently said, “Oracle Database Appliance is the best investment our company has ever made”. Such extreme statements do not come out of thin air. You have to experience it to believe it. Oracle Database Appliance is a low cost product. Not many sales managers may be knocking on your doors to sell it. But the great value it delivers to small and mid-size businesses and database implementations should not be underestimated. 

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• NHibernate Pitfalls: Private Setter on Id Property

  - by Ricardo Peres

  Having a private setter on an entity’s id property may seem tempting: in most cases, unless you are using id generators assigned or foreign, you never have to set its value directly. However, keep this in mind: If your entity is lazy and you want to prevent people from setting its value, make the setter protected instead of private, because it will need to be accessed from subclasses of your entity (generated by NHibernate); If you use stateless sessions, you can perform some operations which, on regular sessions, require you to load an entity, without doing so, for example: 1: using (IStatelessSession session = factory.OpenStatelessSession()) 2: { 3: //delete without first loading 4: session.Delete(new Customer { Id = 1 }); 5:  6: //insert without first loading 7: session.Insert(new Order { Customer = new Customer { Id = 1 }, Product = new Product { Id = 1 } }); 8:  9: //update without first loading 10: session.Update(new Order{ Id = 1, Product = new Product{ Id = 2 }}) 11: }

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• dbForge Review

  Product: dbForge Schema Publisher: Devart Price[Read Full Article]

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• EAV - is it really bad in all scenarios?

  - by Giedrius

  I'm thinking to use EAV for some of the stuff in one of the projects, but all questions about it in stackoverflow end up to answers calling EAV an anti pattern. But I'm wondering, if is it that wrong in all cases? Let's say shop product entity, it has common features, like name, description, image, price, etc., that take part in logic many places and has (semi)unique features, like watch and beach ball would be described by completely different aspects. So I think EAV would fit for storing those (semi)unique features? All this is assuming, that for showing product list, it is enough info in product table (that means no EAV is involved) and just when showing one product/comparing up to 5 products/etc. data saved using EAV is used. I've seen such approach in Magento commerce and it is quite popular, so may be there are cases, when EAV is reasonable?

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