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  • Form, function and complexity in rule processing

    - by Charles Young
    Tim Bass posted on ‘Orwellian Event Processing’. I was involved in a heated exchange in the comments, and he has more recently published a post entitled ‘Disadvantages of Rule-Based Systems (Part 1)’. Whatever the rights and wrongs of our exchange, it clearly failed to generate any agreement or understanding of our different positions. I don't particularly want to promote further argument of that kind, but I do want to take the opportunity of offering a different perspective on rule-processing and an explanation of my comments. For me, the ‘red rag’ lay in Tim’s claim that “...rules alone are highly inefficient for most classes of (not simple) problems” and a later paragraph that appears to equate the simplicity of form (‘IF-THEN-ELSE’) with simplicity of function.   It is not the first time Tim has expressed these views and not the first time I have responded to his assertions.   Indeed, Tim has a long history of commenting on the subject of complex event processing (CEP) and, less often, rule processing in ‘robust’ terms, often asserting that very many other people’s opinions on this subject are mistaken.   In turn, I am of the opinion that, certainly in terms of rule processing, which is an area in which I have a specific interest and knowledge, he is often mistaken. There is no simple answer to the fundamental question ‘what is a rule?’ We use the word in a very fluid fashion in English. Likewise, the term ‘rule processing’, as used widely in IT, is equally difficult to define simplistically. The best way to envisage the term is as a ‘centre of gravity’ within a wider domain. That domain contains many other ‘centres of gravity’, including CEP, statistical analytics, neural networks, natural language processing and so much more. Whole communities tend to gravitate towards and build themselves around some of these centres. The term 'rule processing' is associated with many different technology types, various software products, different architectural patterns, the functional capability of many applications and services, etc. There is considerable variation amongst these different technologies, techniques and products. Very broadly, a common theme is their ability to manage certain types of processing and problem solving through declarative, or semi-declarative, statements of propositional logic bound to action-based consequences. It is generally important to be able to decouple these statements from other parts of an overall system or architecture so that they can be managed and deployed independently.  As a centre of gravity, ‘rule processing’ is no island. It exists in the context of a domain of discourse that is, itself, highly interconnected and continuous.   Rule processing does not, for example, exist in splendid isolation to natural language processing.   On the contrary, an on-going theme of rule processing is to find better ways to express rules in natural language and map these to executable forms.   Rule processing does not exist in splendid isolation to CEP.   On the contrary, an event processing agent can reasonably be considered as a rule engine (a theme in ‘Power of Events’ by David Luckham).   Rule processing does not live in splendid isolation to statistical approaches such as Bayesian analytics. On the contrary, rule processing and statistical analytics are highly synergistic.   Rule processing does not even live in splendid isolation to neural networks. For example, significant research has centred on finding ways to translate trained nets into explicit rule sets in order to support forms of validation and facilitate insight into the knowledge stored in those nets. What about simplicity of form?   Many rule processing technologies do indeed use a very simple form (‘If...Then’, ‘When...Do’, etc.)   However, it is a fundamental mistake to equate simplicity of form with simplicity of function.   It is absolutely mistaken to suggest that simplicity of form is a barrier to the efficient handling of complexity.   There are countless real-world examples which serve to disprove that notion.   Indeed, simplicity of form is often the key to handling complexity. Does rule processing offer a ‘one size fits all’. No, of course not.   No serious commentator suggests it does.   Does the design and management of large knowledge bases, expressed as rules, become difficult?   Yes, it can do, but that is true of any large knowledge base, regardless of the form in which knowledge is expressed.   The measure of complexity is not a function of rule set size or rule form.  It tends to be correlated more strongly with the size of the ‘problem space’ (‘search space’) which is something quite different.   Analysis of the problem space and the algorithms we use to search through that space are, of course, the very things we use to derive objective measures of the complexity of a given problem. This is basic computer science and common practice. Sailing a Dreadnaught through the sea of information technology and lobbing shells at some of the islands we encounter along the way does no one any good.   Building bridges and causeways between islands so that the inhabitants can collaborate in open discourse offers hope of real progress.

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  • SEO Training OR SEO Outsourcing

    There is a lot of focus on outsourcing search optimization work, but this may not always be the best option. This article looks at why SEO Training can often be a better option because it results in more unique content which is better for search engines.

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  • Multi-tenant ASP.NET MVC - Views

    - by zowens
    Part I – Introduction Part II – Foundation Part III – Controllers   So far we have covered the basic premise of tenants and how they will be delegated. Now comes a big issue with multi-tenancy, the views. In some applications, you will not have to override views for each tenant. However, one of my requirements is to add extra views (and controller actions) along with overriding views from the core structure. This presents a bit of a problem in locating views for each tenant request. I have chosen quite an opinionated approach at the present but will coming back to the “views” issue in a later post. What’s the deal? The path I’ve chosen is to use precompiled Spark views. I really love Spark View Engine and was planning on using it in my project anyways. However, I ran across a really neat aspect of the source when I was having a look under the hood. There’s an easy way to hook in embedded views from your project. There are solutions that provide this, but they implement a special Virtual Path Provider. While I think this is a great solution, I would rather just have Spark take care of the view resolution. The magic actually happens during the compilation of the views into a bin-deployable DLL. After the views are compiled, the are simply pulled out of the views DLL. Each tenant has its own views DLL that just has “.Views” appended after the assembly name as a convention. The list of reasons for this approach are quite long. The primary motivation is performance. I’ve had quite a few performance issues in the past and I would like to increase my application’s performance in any way that I can. My customized build of Spark removes insignificant whitespace from the HTML output so I can some some bandwidth and load time without having to deal with whitespace removal at runtime.   How to setup Tenants for the Host In the source, I’ve provided a single tenant as a sample (Sample1). This will serve as a template for subsequent tenants in your application. The first step is to add a “PostBuildStep” installer into the project. I’ve defined one in the source that will eventually change as we focus more on the construction of dependency containers. The next step is to tell the project to run the installer and copy the DLL output to a folder in the host that will pick up as a tenant. Here’s the code that will achieve it (this belongs in Post-build event command line field in the Build Events tab of settings) %systemroot%\Microsoft.NET\Framework\v4.0.30319\installutil "$(TargetPath)" copy /Y "$(TargetDir)$(TargetName)*.dll" "$(SolutionDir)Web\Tenants\" copy /Y "$(TargetDir)$(TargetName)*.pdb" "$(SolutionDir)Web\Tenants\" The DLLs with a name starting with the target assembly name will be copied to the “Tenants” folder in the web project. This means something like MultiTenancy.Tenants.Sample1.dll and MultiTenancy.Tenants.Sample1.Views.dll will both be copied along with the debug symbols. This is probably the simplest way to go about this, but it is a tad inflexible. For example, what if you have dependencies? The preferred method would probably be to use IL Merge to merge your dependencies with your target DLL. This would have to be added in the build events. Another way to achieve that would be to simply bypass Visual Studio events and use MSBuild.   I also got a question about how I was setting up the controller factory. Here’s the basics on how I’m setting up tenants inside the host (Global.asax) protected void Application_Start() { RegisterRoutes(RouteTable.Routes); // create a container just to pull in tenants var topContainer = new Container(); topContainer.Configure(config => { config.Scan(scanner => { scanner.AssembliesFromPath(Path.Combine(Server.MapPath("~/"), "Tenants")); scanner.AddAllTypesOf<IApplicationTenant>(); }); }); // create selectors var tenantSelector = new DefaultTenantSelector(topContainer.GetAllInstances<IApplicationTenant>()); var containerSelector = new TenantContainerResolver(tenantSelector); // clear view engines, we don't want anything other than spark ViewEngines.Engines.Clear(); // set view engine ViewEngines.Engines.Add(new TenantViewEngine(tenantSelector)); // set controller factory ControllerBuilder.Current.SetControllerFactory(new ContainerControllerFactory(containerSelector)); } The code to setup the tenants isn’t actually that hard. I’m utilizing assembly scanners in StructureMap as a simple way to pull in DLLs that are not in the AppDomain. Remember that there is a dependency on the host in the tenants and a tenant cannot simply be referenced by a host because of circular dependencies.   Tenant View Engine TenantViewEngine is a simple delegator to the tenant’s specified view engine. You might have noticed that a tenant has to define a view engine. public interface IApplicationTenant { .... IViewEngine ViewEngine { get; } } The trick comes in specifying the view engine on the tenant side. Here’s some of the code that will pull views from the DLL. protected virtual IViewEngine DetermineViewEngine() { var factory = new SparkViewFactory(); var file = GetType().Assembly.CodeBase.Without("file:///").Replace(".dll", ".Views.dll").Replace('/', '\\'); var assembly = Assembly.LoadFile(file); factory.Engine.LoadBatchCompilation(assembly); return factory; } This code resides in an abstract Tenant where the fields are setup in the constructor. This method (inside the abstract class) will load the Views assembly and load the compilation into Spark’s “Descriptors” that will be used to determine views. There is some trickery on determining the file location… but it works just fine.   Up Next There’s just a few big things left such as StructureMap configuring controllers with a convention instead of specifying types directly with container construction and content resolution. I will also try to find a way to use the Web Forms View Engine in a multi-tenant way we achieved with the Spark View Engine without using a virtual path provider. I will probably not use the Web Forms View Engine personally, but I’m sure some people would prefer using WebForms because of the maturity of the engine. As always, I love to take questions by email or on twitter. Suggestions are always welcome as well! (Oh, and here’s another link to the source code).

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  • What’s Your Tax Strategy? Automate the Tax Transfer Pricing Process!

    - by tobyehatch
    Does your business operate in multiple countries? Well, whether you like it or not, many local and international tax authorities inspect your tax strategy.  Legal, effective tax planning is perceived as a “moral” issue. CEOs are being asked to testify on their process of tax transfer pricing between multinational legal entities.  Marc Seewald, Senior Director of Product Management for EPM Applications specializing in all tax subjects and Product Manager for Oracle Hyperion Tax Provisioning, and Bart Stoehr, Senior Director of Product Strategy for Oracle Hyperion Profitability and Cost Management joined me for a discussion/podcast on this interesting subject.  So what exactly is “tax transfer pricing”? Marc defined it this way. “Tax transfer pricing is a profit allocation methodology required to be used by multinational corporations. Specifically, the ultimate goal of the transfer pricing is to ensure that the global multinational pays their fair share of income tax in each of their local markets. Specifically, it prevents companies from unfairly moving profit from ‘high tax’ countries to ‘low tax’ countries.” According to Marc, in today’s global economy, profitability can be significantly impacted by goods and services exchanged between the related divisions within a single multinational company.  To ensure that these cost allocations are done fairly, there are rules that govern the process. These rules ensure that intercompany allocations fairly represent the actual nature of the businesses activity- as if two divisions were unrelated - and provide a clear audit trail of how the costs have been allocated to prove that allocations fall within reasonable ranges.  What are the repercussions of improper tax transfer pricing? How important is it? Tax transfer pricing allocations can materially impact the amount of overall corporate income taxes paid by a company worldwide, in some cases by hundreds of millions of dollars!  Since so much tax revenue is at stake, revenue agencies like the IRS, and international regulatory bodies like the Organization for Economic Cooperation and Development (OECD) are pushing to reform and clarify reporting for tax transfer pricing. Most recently the OECD announced an “Action Plan for Base Erosion and Profit Shifting”. As Marc explained, the times are changing and companies need to be responsive to this issue. “It feels like every other week there is another company being accused of avoiding taxes,” said Marc. Most recently, Caterpillar was accused of avoiding billions of dollars in taxes. In the last couple of years, Apple, GE, Ikea, and Starbucks, have all been accused of tax avoidance. It’s imperative that companies like these have a clear and auditable tax transfer process that enables them to justify tax transfer pricing allocations and avoid steep penalties and bad publicity. Transparency and efficiency are what is needed when it comes to the tax transfer pricing process. Bart explained that tax transfer pricing is driving a deeper inspection of profit recognition specifically focused on the tax element of profit.  However, allocations needed to support tax profitability are nearly identical in process to allocations taking place in other parts of the finance organization. For example, the methods and processes necessary to arrive at tax profitability by legal entity are no different than those used to arrive at fully loaded profitability for a product line. In fact, there is a great opportunity for alignment across these two different functions.So it seems that tax transfer pricing should be reflected in profitability in general. Bart agreed and told us more about some of the critical sub-processes of an overall tax transfer pricing process within the Oracle solution for tax transfer pricing.  “First, there is a ton of data preparation, enrichment and pre-allocation data analysis that is managed in the Oracle Hyperion solution. This serves as the “data staging” to the next, critical sub-processes.  From here, we leverage the Oracle EPM platform’s ability to re-use dimensions and legal entity driver data and financial data with Oracle Hyperion Profitability and Cost Management (HPCM).  Within HPCM, we manage the driver data, define the legal entity to legal entity allocation rules (like cost plus), and have the option to test out multiple, simultaneous tax transfer pricing what-if scenarios.  Once processed, a tax expert can evaluate the effectiveness of any one scenario result versus another via a variance analysis configured with HPCM’s pre-packaged reporting capability known as Oracle Hyperion SmartView for Office.”   Further, Bart explained that the ability to visibly demonstrate how a cost or revenue has been allocated is really helpful and auditable.  “HPCM’s Traceability Maps are that visual representation of all allocation flows that have been executed and is the tax transfer analyst’s best friend in maintaining clear documentation for tax transfer pricing audits. Simply click and drill as you inspect the chain of allocation definitions and results. Once final, the post-allocated tax data can be compared to the GL to create invoices and journal entries for posting to your GL system of choice.  Of course, there is a framework for overall governance of the journal entries, allocation percentages, and reporting to include necessary approvals.” Lastly, Marc explained that the key value in using the Oracle Hyperion solution for tax transfer pricing is that it keeps everything in alignment in one single place. Specifically, Oracle Hyperion effectively becomes the single book of record for the GAAP, management, and the tax set of books. There are many benefits to having one source of the truth. These include EFFICIENCY, CONTROLS and TRANSPARENCY.So, what’s your tax strategy? Why not automate the tax transfer pricing process!To listen to the entire podcast, click here.To learn more about Oracle Hyperion Profitability and Cost Management (HPCM), click here.

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  • Formal Languages, Inductive Proofs &amp; Regular Expressions

    - by MarkPearl
    So I am slogging away at my UNISA stuff. I have just finished doing the initial once non stop read through the first 11 chapters of my COS 201 Textbook - “Introduction to Computer Theory 2nd Edition” by Daniel Cohen. It has been an interesting couple of days, with familiar concepts coming up as well as some new territory. In this posting I am going to cover the first couple of chapters of the book. Let start with Formal Languages… What exactly is a formal language? Pretty much a no duh question for me but still a good one to ask – a formal language is a language that is defined in a precise mathematical way. Does that mean that the English language is a formal language? I would say no – and my main motivation for this is that one can have an English sentence that is correct grammatically that is also ambiguous. For example the ambiguous sentence: "I once shot an elephant in my pyjamas.” For this and possibly many other reasons that I am unaware of, English is termed a “Natural Language”. So why the importance of formal languages in computer science? Again a no duh question in my mind… If we want computers to be effective and useful tools then we need them to be able to evaluate a series of commands in some form of language that when interpreted by the device no confusion will exist as to what we were requesting. Imagine the mayhem that would exist if a computer misinterpreted a command to print a document and instead decided to delete it. So what is a Formal Language made up of… For my study purposes a language is made up of a finite alphabet. For a formal language to exist there needs to be a specification on the language that will describe whether a string of characters has membership in the language or not. There are two basic ways to do this: By a “machine” that will recognize strings of the language (e.g. Finite Automata). By a rule that describes how strings of a language can be formed (e.g. Regular Expressions). When we use the phrase “string of characters”, we can also be referring to a “word”. What is an Inductive Proof? So I am not to far into my textbook and of course it starts referring to proofs and different types. I have had to go through several different approaches of proofs in the past, but I can never remember their formal names , so when I saw “inductive proof” I thought to myself – what the heck is that? Google to the rescue… An inductive proof is like a normal proof but it employs a neat trick which allows you to prove a statement about an arbitrary number n by first proving it is true when n is 1 and then assuming it is true for n=k and showing it is true for n=k+1. The idea is that if you want to show that someone can climb to the nth floor of a fire escape, you need only show that you can climb the ladder up to the fire escape (n=1) and then show that you know how to climb the stairs from any level of the fire escape (n=k) to the next level (n=k+1). Does this sound like a form of recursion? No surprise then that in the same chapter they deal with recursive definitions. An example of a recursive definition for the language EVEN would the 3 rules below: 2 is in EVEN If x is in EVEN then so is x+2 The only elements in the set EVEN are those that be produced by the rules above. Nothing to exciting… So if a definition for a language is done recursively, then it makes sense that the language can be proved using induction. Regular Expressions So I am wondering to myself what use is this all – in fact – I find this the biggest challenge to any university material is that it is quite hard to find the immediate practical applications of some theory in real life stuff. How great was my joy when I suddenly saw the word regular expression being introduced. I had been introduced to regular expressions on Stack Overflow where I was trying to recognize if some text measurement put in by a user was in a valid form or not. For instance, the imperial system of measurement where you have feet and inches can be represented in so many different ways. I had eventually turned to regular expressions as an easy way to check if my parser could correctly parse the text or not and convert it to a normalize measurement. So some rules about languages and regular expressions… Any finite language can be represented by at least one if not more regular expressions A regular expressions is almost a rule syntax for expressing how regular languages can be formed regular expressions are cool For a regular expression to be valid for a language it must be able to generate all the words in the language and no other words. This is important. It doesn’t help me if my regular expression parses 100% of my measurement texts but also lets one or two invalid texts to pass as well. Okay, so this posting jumps around a bit – but introduces some very basic fundamentals for the subject which will be built on in later postings… Time to go and do some practical examples now…

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  • SQL SERVER – Weekly Series – Memory Lane – #005

    - by pinaldave
    Here is the list of curetted articles of SQLAuthority.com across all these years. Instead of just listing all the articles I have selected a few of my most favorite articles and have listed them here with additional notes below it. Let me know which one of the following is your favorite article from memory lane. 2006 SQL SERVER – Cursor to Kill All Process in Database I indeed wrote this cursor and when I often look back, I wonder how naive I was to write this. The reason for writing this cursor was to free up my database from any existing connection so I can do database operation. This worked fine but there can be a potentially big issue if there was any important transaction was killed by this process. There is another way to to achieve the same thing where we can use ALTER syntax to take database in single user mode. Read more about that over here and here. 2007 Rules of Third Normal Form and Normalization Advantage – 3NF The rules of 3NF are mentioned here Make a separate table for each set of related attributes, and give each table a primary key. If an attribute depends on only part of a multi-valued key, remove it to a separate table If attributes do not contribute to a description of the key, remove them to a separate table. Correct Syntax for Stored Procedure SP Sometime a simple question is the most important question. I often see in industry incorrectly written Stored Procedure. Few writes code after the most outer BEGIN…END and few writes code after the GO Statement. In this brief blog post, I have attempted to explain the same. 2008 Switch Between Result Pan and Query Pan – SQL Shortcut Many times when I am writing query I have to scroll the result displayed in the result set. Most of the developer uses the mouse to switch between and Query Pane and Result Pane. There are few developers who are crazy about Keyboard shortcuts. F6 is the keyword which can be used to switch between query pane and tabs of the result pane. Interesting Observation – Use of Index and Execution Plan Query Optimization is a complex game and it has its own rules. From the example in the article we have discovered that Query Optimizer does not use clustered index to retrieve data, sometime non clustered index provides optimal performance for retrieving Primary Key. When all the rows and columns are selected Primary Key should be used to select data as it provides optimal performance. 2009 Interesting Observation – TOP 100 PERCENT and ORDER BY If you pull up any application or system where there are more than 100 SQL Server Views are created – I am very confident that at one or two places you will notice the scenario wherein View the ORDER BY clause is used with TOP 100 PERCENT. SQL Server 2008 VIEW with ORDER BY clause does not throw an error; moreover, it does not acknowledge the presence of it as well. In this article we have taken three perfect examples and demonstrated which clause we should use when. Comma Separated Values (CSV) from Table Column A Very common question – How to create comma separated values from a table in the database? The answer is also very common if we use XML. Check out this article for quick learning on the same subject. Azure Start Guide – Step by Step Installation Guide Though Azure portal has changed a quite bit since I wrote this article, the concept used in this article are not old. They are still valid and many of the functions are still working as mentioned in the article. I believe this one article will put you on the track to use Azure! Size of Index Table for Each Index – Solution Earlier I have posted a small question on this blog and requested help from readers to participate here and provide a solution. The puzzle was to write a query that will return the size for each index that is on any particular table. We need a query that will return an additional column in the above listed query and it should contain the size of the index. This article presents two of the best solutions from the puzzle. 2010 Well, this week in 2010 was the week of puzzles as I posted three interesting puzzles. Till today I am noticing pretty good interesting in the puzzles. They are tricky but for sure brings a great value if you are a database developer for a long time. I suggest you go over this puzzles and their answers. Did you really know all of the answers? I am confident that reading following three blog post will for sure help you enhance the experience with T-SQL. SQL SERVER – Challenge – Puzzle – Usage of FAST Hint SQL SERVER – Puzzle – Challenge – Error While Converting Money to Decimal SQL SERVER – Challenge – Puzzle – Why does RIGHT JOIN Exists 2011 DVM sys.dm_os_sys_info Column Name Changed in SQL Server 2012 Have you ever faced a situation where something does not work? When you try to fix it - you enjoy fixing it and started to appreciate the breaking changes. Well, this was exactly I felt yesterday. Before I begin my story, I want to candidly state that I do not encourage anybody to use * in the SELECT statement. Now the disclaimer is over – I suggest you read the original story – you will love it! Get Directory Structure using Extended Stored Procedure xp_dirtree Here is the question to you – why would you do something in SQL Server where you can do the same task in command prompt much easily. Well, the answer is sometime there are real use cases when we have to do such thing. This is a similar example where I have demonstrated how in SQL Server 2012 we can use extended stored procedure to retrieve directory structure. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: Memory Lane, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL, Technology

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  • MySQL Clustering in a Sandbox

    MySQL's unique architecture allows for plugin storage engines. There is the MyISAM storage engine, the ARCHIVE storage engine and the InnoDB storage engine; so it makes sense then that MySQL's clustering solution involves a storage engine as well, namely the NDB (Network DataBase) storage engine.

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  • An Alphabet of Eponymous Aphorisms, Programming Paradigms, Software Sayings, Annoying Alliteration

    - by Brian Schroer
    Malcolm Anderson blogged about “Einstein’s Razor” yesterday, which reminded me of my favorite software development “law”, the name of which I can never remember. It took much Wikipedia-ing to find it (Hofstadter’s Law – see below), but along the way I compiled the following list: Amara’s Law: We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run. Brook’s Law: Adding manpower to a late software project makes it later. Clarke’s Third Law: Any sufficiently advanced technology is indistinguishable from magic. Law of Demeter: Each unit should only talk to its friends; don't talk to strangers. Einstein’s Razor: “Make things as simple as possible, but not simpler” is the popular paraphrase, but what he actually said was “It can scarcely be denied that the supreme goal of all theory is to make the irreducible basic elements as simple and as few as possible without having to surrender the adequate representation of a single datum of experience”, an overly complicated quote which is an obvious violation of Einstein’s Razor. (You can tell by looking at a picture of Einstein that the dude was hardly an expert on razors or other grooming apparati.) Finagle's Law of Dynamic Negatives: Anything that can go wrong, will—at the worst possible moment. - O'Toole's Corollary: The perversity of the Universe tends towards a maximum. Greenspun's Tenth Rule: Any sufficiently complicated C or Fortran program contains an ad hoc, informally-specified, bug-ridden, slow implementation of half of Common Lisp. (Morris’s Corollary: “…including Common Lisp”) Hofstadter's Law: It always takes longer than you expect, even when you take into account Hofstadter's Law. Issawi’s Omelet Analogy: One cannot make an omelet without breaking eggs - but it is amazing how many eggs one can break without making a decent omelet. Jackson’s Rules of Optimization: Rule 1: Don't do it. Rule 2 (for experts only): Don't do it yet. Kaner’s Caveat: A program which perfectly meets a lousy specification is a lousy program. Liskov Substitution Principle (paraphrased): Functions that use pointers or references to base classes must be able to use objects of derived classes without knowing it Mason’s Maxim: Since human beings themselves are not fully debugged yet, there will be bugs in your code no matter what you do. Nils-Peter Nelson’s Nil I/O Rule: The fastest I/O is no I/O.    Occam's Razor: The simplest explanation is usually the correct one. Parkinson’s Law: Work expands so as to fill the time available for its completion. Quentin Tarantino’s Pie Principle: “…you want to go home have a drink and go and eat pie and talk about it.” (OK, he was talking about movies, not software, but I couldn’t find a “Q” quote about software. And wouldn’t it be cool to write a program so great that the users want to eat pie and talk about it?) Raymond’s Rule: Computer science education cannot make anybody an expert programmer any more than studying brushes and pigment can make somebody an expert painter.  Sowa's Law of Standards: Whenever a major organization develops a new system as an official standard for X, the primary result is the widespread adoption of some simpler system as a de facto standard for X. Turing’s Tenet: We shall do a much better programming job, provided we approach the task with a full appreciation of its tremendous difficulty, provided that we respect the intrinsic limitations of the human mind and approach the task as very humble programmers.  Udi Dahan’s Race Condition Rule: If you think you have a race condition, you don’t understand the domain well enough. These rules didn’t exist in the age of paper, there is no reason for them to exist in the age of computers. When you have race conditions, go back to the business and find out actual rules. Van Vleck’s Kvetching: We know about as much about software quality problems as they knew about the Black Plague in the 1600s. We've seen the victims' agonies and helped burn the corpses. We don't know what causes it; we don't really know if there is only one disease. We just suffer -- and keep pouring our sewage into our water supply. Wheeler’s Law: All problems in computer science can be solved by another level of indirection... Except for the problem of too many layers of indirection. Wheeler also said “Compatibility means deliberately repeating other people's mistakes.”. The Wrong Road Rule of Mr. X (anonymous): No matter how far down the wrong road you've gone, turn back. Yourdon’s Rule of Two Feet: If you think your management doesn't know what it's doing or that your organisation turns out low-quality software crap that embarrasses you, then leave. Zawinski's Law of Software Envelopment: Every program attempts to expand until it can read mail. Zawinski is also responsible for “Some people, when confronted with a problem, think 'I know, I'll use regular expressions.' Now they have two problems.” He once commented about X Windows widget toolkits: “Using these toolkits is like trying to make a bookshelf out of mashed potatoes.”

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  • Search Engine Marketing Ardan Michael Blum, Would You Like to Learn SEO Like a Pro?

    Learning Search Engine Optimization techniques (SEO) along with keyword research is key to marketing yourself, your business, your website or your blog on the internet. Ardan Michael Blum is a Yahoo SEO expert out of Switzerland. He has over 9 years experience as a SEO expert and guarantees his clients first page rankings in the search engines. For a business, first page rankings can mean success! But, outsourcing to someone like Ardan Michael Blum is going to be costly.

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  • top Tweets SOA Partner Community – May 2012

    - by JuergenKress
    Send your tweets @soacommunity #soacommunity and follow us at http://twitter.com/soacommunity SOA Community BPMN2.0 Oracle notations poster from eaiesb http://wp.me/p10C8u-pu Torsten WinterbergLook out for new Oracle #BPM edition coming up soon: The Oracle BPM Standard edtion! Great news for easy entry, small licence fees. Yes! Danilo Schmiedel Had a great chat with customer yesterday about #OracleBPM. Next step will be a 5day event combining modeling and implementation @soacommunity Frank Nimphius Still reading "Oracle Business Process Management Suite 11g Handbook". Excellent resource for a non-SOA but ADF guy like me ;-) Oracle New webcast: Maximize #Oracle #WebLogic Server ROI with Oracle #Enterprise #Manager 12c on May 2 at 10 am PT. Register http://bit.ly/JFUrR9 OTNArchBeat@OTNArchBeat BPM in Financial Services Industry | Sanjeev Sharma http://bit.ly/HCCxui JDeveloper & ADF BPEL 11.1.1.6 Certified for Prebuilt E-Business Suite 12.1.3 SOA Integrations http://dlvr.it/1V9SxR Oracle UPK & Tutor Collaborate Attendees: Visit the UPK demo pod, SIGS, and sessions: If you are attending Collaborate 2012 - Sun. http://bit.ly/J39z65 Heidi Buelow see #fmw track RT @demed: Are you going to #KSCOPE12 in San Antonio, June 24-28? http://kscope12.com/component/ seminar/seminarslist?topicsid=6 Use promo code Fusion for discount! Sabine Leitner #SIG #Middleware 15.05. Frankfurt #Oracle #DOAG Planung & Aufbau WebLogic Server #WLS http://bit.ly/HKsCWV @OracleWebLogic @soacommunity SOA Community MDS explorer by Red Samurai http://wp.me/p10C8u-pp Biemond &reg; Retrieve or set a HTTP header from Oracle BPEL: With Oracle SOA Suite 11g patch 12928372 you can finally retrie http://bit.ly/JejTHC Lucas Jellema Call for papers for UKOUG 2012 has opened: http://techandebs.ukoug.org /default.asp?p=9306 (deadline 1st of June) OTNArchBeat BPM API usage: List all BPM Processes for a user | Kavitha Srinivasan http://bit.ly/IJKVfj demed SOA, Cloud + Service Tech symposium (London, Sep 24-25) call for paper is open http://www.servicetechsymposium. com /call2012.php @techsymp #oraclesoa OracleBlogs Lessons learned configuring OER 11g Workflows http://ow.ly/1iMsKh OTNArchBeat Scripting WebLogic Admin Server Startup | Antony Reynolds http://bit.ly/IH5ciU orclateamsoa A-Team Blog #ateam: BPM API usage: List all BPM Processes for a user http://ow.ly/1iJADp Lucas Jellema Just blogged about our Live FMW Application Development show during OBUG 2012, next Tuesday 24th April in Maastricht: OracleBlogs OEG integration with OSB/OWSM - 11g http://ow.ly/1iKx7G SOA Community SOA Community Newsletter April 2012 http://wp.me/p10C8u-pl Frank DorstRT @whitehorsesnl: Whiteblog: BPM Process Spaces in Oracle Webcenter (Patch Set 5(http://bit.ly/Hxzh29) #soacommunity #bpm #oracle) David Shaffer The Advanced SOA suite training class next week in Redwood City is full! Learned a lot about accepting credit card payments. OTNArchBeat Running Built-In Test Simulator with SOA Suite Healthcare 11g in PS4 and PS5 | Shub Lahiri http://bit.ly/IgI8GN SOA Community Oracle Fusion Middleware Innovation Awards 2012, Call for Nominations #ofmaward #soa #bpm #soacommunity OTNArchBeat Updated SOA Documents now available in ITSO Reference Library http://bit.ly/I3Y6Sg Oracle Middleware Data Integrator & SOA - why 2 products better than one for integration? Webcast: Apr 24 10 AM PT http://bit.ly/IzmtKR Andrejus Baranovskis Red Samurai MDS Cleaner V2.0 http://fb.me/FxLVz82w SOA Community “@rluttikhuizen: Chapter 4 of SOA Made Simple book "Classification of Services" ready for collegial review” can #soacommunity get a preview? Xavier Verhaeghe #Gartner figures are out: #Oracle top in App Server market share (43.1%) and Relational #Database, too (48.8%) in 2011 Sabine Leitner WLS12c, Exa*, IDM, EM12c, DB @ Private, Public, Hybrid #Cloud Event 26.04. FFM #Oracle http://bit.ly/zcRuxi @OracleCloudZone @soacommunity Michel Schildmeijer@wlscommunity @MiddlewareMagic @OTNArchBeat @Oracle_Fusion Oracle WebLogic / SOA Suite 11g HACMP Cluster take-over http://lnkd.in/G78qMd Oracle Middleware Hear how ODI and SOA's unified approach are key to untangling your business. April 24 10AM PT http://bit.ly/IdcsUz #Oracle OTNArchBeat Using SAP Adapter with OSB 11g (PS3) | Shub Lahiri http://bit.ly/IswR9K SOA Community Integrating with Oracle Fusion Applications: Discovering Integration Artifacts https://blogs.oracle.com/governance /entry/integrating_with_oracle_fusion_ applications #soacommunity #oer #governance OracleBlogs Tuning B2B Server Engine Threads in SOA Suite 11g http://ow.ly/1iH5bx OracleBlogs Top Tweets SOA Partner Community April 2012 http://ow.ly/1iVHfA SOA Community Oracle SOA Suite 11g Database Growth Management http://wp.me/p10C8u-pi Sabine Leitner WLS12c,Exa*,IDM,EM12c, DB @ Private, Public, Hybrid #Cloud Event 24.04. München #Oracle http://bit.ly/zcRuxi @OracleCloudZone @soacommunity SOA Community Testing Business Rules by Mark Nelson http://redstack.wordpress.com/2012/ 04/18/testing-business-rules/ #soacommunity #soa #rules #oracle SOA CommunityTop Tweets SOA Partner Community - April 2012 http://wp.me/p10C8u-pn OTNArchBeat Webcast: Untangle Your Business with Oracle Unified SOA and Data Integration - April 24 http://bit.ly/IQexqT OTNArchBeat"Do more with SOA Integration: Best of Packt" contributors include @gschmutz, @llaszews, many others http://amzn.to/HVWwYt ServiceTechSymposium Symposium agenda page coming together - page launched today with keynotes, sessions to be added shortly. http://www.servicetechsymposium.com /agenda2012.php SOA Community Shipping Specialization plaques - congratulation #Fujitsu - request yours https://soacommunity.wordpress. com/2011/02/23/who-are-the-soa-experts-specialization-recognized-by-customers/ #soacommunity #OPN http://pic.twitter.com/YMRm2ion ServiceTechSymposium call for Presentations Submission Deadline Moved Up to May 21, 2012. Send your presentations submissions ASAP! ServiceTechSymposium Symposium Keynote by Vicente Navarro, European Space Agency, added to agenda: "SOA & Service-Orientation at the European Space Agency" SOA Community Running a large #soa project? Make sure you read - Oracle SOA Suite 11g Database Growth Management #soacommunity #opn SOA Community List all BPM Processes for a user by Yogesh l #bpm #oracle #soacommunity  For regular information on Oracle SOA Suite become a member in the SOA Partner Community for registration please visit  www.oracle.com/goto/emea/soa (OPN account required) Blog Twitter LinkedIn Mix Forum Technorati Tags: soacommunity, twitter,Oracle,SOA Community,Jürgen Kress,OPN,SOA,BPM

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  • No search data in Google Analytics or Webmasters

    - by cjk
    I have a domain that has been registered in Google Webmasters and using Google Analytics for over 4 months. I get lots of analytics data, but am getting no information on Google searches in Webmasters, or Queries in Search Engine Optimisation in Analytics, even though I am getting keywords for traffic coming to my site from search engines. I have a test sub-domain with the same setup (except not HTTPS) that is getting some of this information through, even with much less data and visits. What could be wrong to stop me getting this information?

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  • Four Great Ways to Speed Up Your Website Speed

    As a webpage developer, you should already notice that page loading time is becoming more and more important than ever before. It is quite usual that visitors will not turn away from your webpage if it cost them more than half a minute to get access to your website. What's more, the faster your pages load, the more likely the search engines will be index deeper into your websites pages and give your website a better search engine ranking.

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  • Key Techniques For Search Engine Optimization in 2010

    The art of creating web pages which will rank high in search engine returns is called Search Engine Optimization or SEO. By optimizing certain elements or sections in the HTML code of each page, SEO can be accomplished. The search engines specifically read these sections. The level of optimization can help determine the amount free referral traffic.

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  • How Social Networking Websites Can Play a Vital Role Websites in SEO

    Social networking websites have now became an important part of the internet platform all across the globe and almost every individual who is using the internet these days has an account or profile registered with at least 1 or 2 social networking websites. The spreading and rapidly growing trend of social sites should be an obvious sign to all online businesses and individual internet marketers that are competing in the search engines that this is a platform which they must consider using in order to give more exposure to their business as well as target to attract different people to their site.

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  • Slide Creation Checklist

    - by Daniel Moth
    PowerPoint is a great tool for conference (large audience) presentations, which is the context for the advice below. The #1 thing to keep in mind when you create slides (at least for conference sessions), is that they are there to help you remember what you were going to say (the flow and key messages) and for the audience to get a visual reminder of the key points. Slides are not there for the audience to read what you are going to say anyway. If they were, what is the point of you being there? Slides are not holders for complete sentences (unless you are quoting) – use Microsoft Word for that purpose either as a physical handout or as a URL link that you share with the audience. When you dry run your presentation, if you find yourself reading the bullets on your slide, you have missed the point. You have a message to deliver that can be done regardless of your slides – remember that. The focus of your audience should be on you, not the screen. Based on that premise, I have created a checklist that I go over before I start a new deck and also once I think my slides are ready. Turn AutoFit OFF. I cannot stress this enough. For each slide, explicitly pick a slide layout. In my presentations, I only use one Title Slide, Section Header per demo slide, and for the rest of my slides one of the three: Title and Content, Title Only, Blank. Most people that are newbies to PowerPoint, get whatever default layout the New Slide creates for them and then start deleting and adding placeholders to that. You can do better than that (and you'll be glad you did if you also follow item #11 below). Every slide must have an image. Remove all punctuation (e.g. periods, commas) other than exclamation points and question marks (! ?). Don't use color or other formatting (e.g. italics, bold) for text on the slide. Check your animations. Avoid animations that hide elements that were on the slide (instead use a new slide and transition). Ensure that animations that bring new elements in, bring them into white space instead of over other existing elements. A good test is to print the slide and see that it still makes sense even without the animation. Print the deck in black and white choosing the "6 slides per page" option. Can I still read each slide without losing any information? If the answer is "no", go back and fix the slides so the answer becomes "yes". Don't have more than 3 bullet levels/indents. In other words: you type some text on the slide, hit 'Enter', hit 'Tab', type some more text and repeat at most one final time that sequence. Ideally your outer bullets have only level of sub-bullets (i.e. one level of indentation beneath them). Don't have more than 3-5 outer bullets per slide. Space them evenly horizontally, e.g. with blank lines in between. Don't wrap. For each bullet on all slides check: does the text for that bullet wrap to a second line? If it does, change the wording so it doesn't. Or create a terser bullet and make the original long text a sub-bullet of that one (thus decreasing the font size, but still being consistent) and have no wrapping. Use the same consistent fonts (i.e. Font Face, Font Size etc) throughout the deck for each level of bullet. In other words, don't deviate form the PowerPoint template you chose (or that was chosen for you). Go on each slide and hit 'Reset'. 'Reset' is a button on the 'Home' tab of the ribbon or you can find the 'Reset Slide' menu when you right click on a slide on the left 'Slides' list. If your slides can survive doing that without you "fixing" things after the Reset action, you are golden! For each slide ask yourself: if I had to replace this slide with a single sentence that conveys the key message, what would that sentence be? This exercise leads you to merge slides (where the key message is split) or split a slide into many, if there were too many key messages on the slide in the first place. It can also lead you to redesign a slide so the text on it really is just explanation or evidence for the key message you are trying to convey. Get the length right. Is the length of this deck suitable for the time you have been given to present? If not, cut content! It is far better to deliver less in a relaxed, polished engaging, memorable way than to deliver in great haste more content. As a rule of thumb, multiply 2 minutes by the number of slides you have, add the time you need for each demo and check if that add to more than the time you have allotted. If it does, start cutting content – we've all been there and it has to be done. As always, rules and guidelines are there to be bent and even broken some times. Start with the above and on a slide-by-slide basis decide which rules you want to bend. That is smarter than throwing all the rules out from the start, right? Comments about this post welcome at the original blog.

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  • No search data in Goolge Analytics or Webmasters

    - by cjk
    I have a domain that has been registered in Google Webmasters and using Google Analytics for over 4 months. I get lots of analytics data, but am getting no information on Google searches in Webmasters, or Queries in Search Engine Optimisation in Analytics, even though I am getting keywords for traffic coming to my site from search engines. I have a test sub-domain with the same setup (except not HTTPS) that is getting some of this information through, even with much less data and visits. What could be wrong to stop me getting this information?

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  • Google I/O 2011: Kick-Ass Game Programming with Google Web Toolkit

    Google I/O 2011: Kick-Ass Game Programming with Google Web Toolkit Ray Cromwell, Philip Rogers GWT does more than make awesome Enterprise Apps, it's a great tool for games too. Learn to write 2D and 3D games using HTML5 and GWT, leverage and port existing game libraries and physics engines, share game code between GWT and Android, publish to the Chrome Web Store, and of course, see demos of really neat GWT games in action. From: GoogleDevelopers Views: 14283 176 ratings Time: 44:59 More in Science & Technology

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  • Do keyword-based filenames and URLs really matter?

    - by Justin Scott
    We've developed a dynamic web application which uses URLs such as product.cfm?id=42 but our marketing team says we should use search friendly URLs and put our keywords into the URLs (so it would be product-name.cfm instead). Our developers tell us this will cost more money and take additional time. Is it worth the effort? How important is this to the search engines and will it impact our rankings?

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