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  • Off-Page SEO Tactics - General

    Off-page or off the page means just that - things that we can do to help our website rank more highly in the search engines that are not carried out on the site itself. There is really only one way we can use off-page techniques to rank our site higher and that is to encourage backlinks. How do we do that though?

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  • One Way Link Building Tips

    One way link building is a very highly effective way of improving your sites popularity and making sure that search engines can find your site with a great deal of ease. While one way link building is a lot more difficult than regular link building the rewards that you receive are well worth the time and effort that you put in towards it.

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  • Will Outsourcing Your SEO Increase Your MLM Leads?

    Search engine optimization or SEO is absolutely booming in the MLM home business industry right now. Configuring your MLM website to look attractive to search engines will raise your page rank, put you higher in search results, and increase your organic traffic, and thus MLM lead generation.

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  • SEO - Definition & Purpose

    It stands for Search Engine Optimization. It is a process by which the website is ranked higher and promoted on a large scale and that leads to more business for the owner. In order to understand what this process is, you need to understand some details pertaining to search engines and websites. Now almost every company and trader has built their websites to promote their business since they can make a global approach through the internet.

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  • Computer Networks UNISA - Chap 15 &ndash; Network Management

    - by MarkPearl
    After reading this section you should be able to Understand network management and the importance of documentation, baseline measurements, policies, and regulations to assess and maintain a network’s health. Manage a network’s performance using SNMP-based network management software, system and event logs, and traffic-shaping techniques Identify the reasons for and elements of an asset managements system Plan and follow regular hardware and software maintenance routines Fundamentals of Network Management Network management refers to the assessment, monitoring, and maintenance of all aspects of a network including checking for hardware faults, ensuring high QoS, maintaining records of network assets, etc. Scope of network management differs depending on the size and requirements of the network. All sub topics of network management share the goals of enhancing the efficiency and performance while preventing costly downtime or loss. Documentation The way documentation is stored may vary, but to adequately manage a network one should at least record the following… Physical topology (types of LAN and WAN topologies – ring, star, hybrid) Access method (does it use Ethernet 802.3, token ring, etc.) Protocols Devices (Switches, routers, etc) Operating Systems Applications Configurations (What version of operating system and config files for serve / client software) Baseline Measurements A baseline is a report of the network’s current state of operation. Baseline measurements might include the utilization rate for your network backbone, number of users logged on per day, etc. Baseline measurements allow you to compare future performance increases or decreases caused by network changes or events with past network performance. Obtaining baseline measurements is the only way to know for certain whether a pattern of usage has changed, or whether a network upgrade has made a difference. There are various tools available for measuring baseline performance on a network. Policies, Procedures, and Regulations Following rules helps limit chaos, confusion, and possibly downtime. The following policies and procedures and regulations make for sound network management. Media installations and management (includes designing physical layout of cable, etc.) Network addressing policies (includes choosing and applying a an addressing scheme) Resource sharing and naming conventions (includes rules for logon ID’s) Security related policies Troubleshooting procedures Backup and disaster recovery procedures In addition to internal policies, a network manager must consider external regulatory rules. Fault and Performance Management After documenting every aspect of your network and following policies and best practices, you are ready to asses you networks status on an on going basis. This process includes both performance management and fault management. Network Management Software To accomplish both fault and performance management, organizations often use enterprise-wide network management software. There various software packages that do this, each collect data from multiple networked devices at regular intervals, in a process called polling. Each managed device runs a network management agent. So as not to affect the performance of a device while collecting information, agents do not demand significant processing resources. The definition of a managed devices and their data are collected in a MIB (Management Information Base). Agents communicate information about managed devices via any of several application layer protocols. On modern networks most agents use SNMP which is part of the TCP/IP suite and typically runs over UDP on port 161. Because of the flexibility and sophisticated network management applications are a challenge to configure and fine-tune. One needs to be careful to only collect relevant information and not cause performance issues (i.e. pinging a device every 5 seconds can be a problem with thousands of devices). MRTG (Multi Router Traffic Grapher) is a simple command line utility that uses SNMP to poll devices and collects data in a log file. MRTG can be used with Windows, UNIX and Linux. System and Event Logs Virtually every condition recognized by an operating system can be recorded. This is typically done using event logs. In Windows there is a GUI event log viewer. Similar information is recorded in UNIX and Linux in a system log. Much of the information collected in event logs and syslog files does not point to a problem, even if it is marked with a warning so it is important to filter your logs appropriately to reduce the noise. Traffic Shaping When a network must handle high volumes of network traffic, users benefit from performance management technique called traffic shaping. Traffic shaping involves manipulating certain characteristics of packets, data streams, or connections to manage the type and amount of traffic traversing a network or interface at any moment. Its goals are to assure timely delivery of the most important traffic while offering the best possible performance for all users. Several types of traffic prioritization exist including prioritizing traffic according to any of the following characteristics… Protocol IP address User group DiffServr VLAN tag in a Data Link layer frame Service or application Caching In addition to traffic shaping, a network or host might use caching to improve performance. Caching is the local storage of frequently needed files that would otherwise be obtained from an external source. By keeping files close to the requester, caching allows the user to access those files quickly. The most common type of caching is Web caching, in which Web pages are stored locally. To an ISP, caching is much more than just convenience. It prevents a significant volume of WAN traffic, thus improving performance and saving money. Asset Management Another key component in managing networks is identifying and tracking its hardware. This is called asset management. The first step to asset management is to take an inventory of each node on the network. You will also want to keep records of every piece of software purchased by your organization. Asset management simplifies maintaining and upgrading the network chiefly because you know what the system includes. In addition, asset management provides network administrators with information about the costs and benefits of certain types of hardware or software. Change Management Networks are always in a stage of flux with various aspects including… Software changes and patches Client Upgrades Shared Application Upgrades NOS Upgrades Hardware and Physical Plant Changes Cabling Upgrades Backbone Upgrades For a detailed explanation on each of these read the textbook (Page 750 – 761)

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  • Good SEO Depends on Your Use of Good Keywords

    In SEO, keywords are of highest significance. Keywords are words or phrases that search engines use in order to correspond internet pages with search queries. It is vital to improve your web site with strategic keywords in order to maximise aimed at traffic. You'll use keywords in both your on-page and off-page optimization.

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  • Places to Get Free SEO Links

    SEO links will increase your overall page rank with Google and improve your placement in all of the major search engines. Building up quality SEO links also helps to build up your link popularity and thus your website traffic should begin to improve.

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  • SEO-ing Your Website

    What is SEO? The abbreviation SEO stands for Search Engine Optimization. It is the process of improving the volume of traffic to a web site via search engines through relevant keywords. The more traffic a website gets, the higher his ranking will be in search engine results. This is essentially SEO promotion and it is used by many webmasters today.

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  • How to Grab More Visitors to Your Website

    Grabbing more visitors is an achievement that cannot come overnight but one that requires to be cultivated for quite some time before the benefits begin to surface. The most important step to achieving this is increasing web visibility by installing a free version of Web SEO which one can use to get all the good keywords that can optimize your web pages. This should then be used for editing the web pages and then submitting the site to search engines for long term listings.

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  • Small Business Web Design - On Page SEO - Let's Talk Keywords

    If your website was designed by a professional designer, chances are you were told that they have included SEO for your keywords as part of the package. Unfortunately, that generally means you have no SEO on the page. You see, web designers are very skilled at what they do best, but SEO is not one of those skills unless they have specialised in learning the search engines.

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  • OK, How Does SEO Work?

    SEO, which is short for Search Engine Optimisation, works by making your site "friendlier" for search engines such as Google to list in their index. No-one knows for sure just how many pages Google has indexed. It gave up posting that figure some time ago as it's irrelevant to the average internet surfer - we only want relevant results when we're searching and don't really care about the literally millions of pages that were discarded on the way.

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  • Best Guide To Doing On Page SEO

    If you want your website to start dominating the search engines for certain keywords, the first step is doing On Page SEO. The fact is that if your own website is not correctly optimised for keywords... [Author: Martin Sejas - Web Design and Development - April 10, 2010]

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  • Applying Advanced Search Operators

    Search engines have developed additional applications termed advanced search operators to offer power internet marketers even more control each time searching. Advanced search operators are exclusive terms which you could place as part of your search query in order to come across unique sorts of details which a common search can not offer. A number of of those operators provide valuable tools for SEO specialists as well as other people who desire rather specific details, or maybe who need to restrict their particular search to extremely distinct source.

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  • Can I instruct the browser not to look for a favicon?

    - by Peter Boughton
    I have a website that doesn't have/need a favicon. Is there a way to instruct the browser not to waste a request looking for /favicon.ico ? I don't mean filtering logs, but something client-side, like this: <link rel="shortcut icon" href="about:blank" /> That appears to work, but I'm not in a position to do comprehensive tests, (and search engines are being unhelpful). Can anyone confirm if this is a valid method, or provide a suitable alternative?

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  • Search Engine Optimization Success - The Best Way to Turn Your SEO Visitors Into Paying Customers

    One of the things that you have to make sure you do if you are trying to get more visitors to your site from the search engines is to make sure you can get them to buy from you. If you can't get your SEO visitors to buy from you, you'll end up wasting all your time and never make any money in your niche market. In this article I want to show you how you can turn your visitors into paying customers online.

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  • Effective SEO Guidelines

    Search Engine Optimization should always be implemented with your customers and visitors in mind. They are the main consumers of your content and they are using the search engines to find your work. In the end it is all about presenting your website in such a way that it becomes visible on the search engine result pages.

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  • Beware of Link Pedlars Bearing Gifts!

    As more organisations become aware of the value of links the number of links pedlars is increasing. On the face of it these people offer an easy, if sometimes expensive, way to improve your website's performance in the search engines.

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  • SEO: Single URL rewrite from one app to another

    - by user1909186
    I have two web applications running on two different servers. I want one, example.com/hello, to redirect to the second, hello.com. But I want both to contribute to each other's SEO ranking. What is the best way to accomplish this primarily for google search and for other search engines? I currently do a rewrite with permanent from example.com/hello to hello.com using nginx. Thanks for your help

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  • Keyword 101

    Keywords are a vital key to your websites success and will attract you customers. People use keywords to find products or information online. If you use keywords correctly, they can take you to the top of search engines like Google for free giving you free targeted traffic that are interested in what you have to say or sell to them.

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