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  • Linking Secrets - Part I - Linking Structure

    Google classes a link as a 'vote' for your website, as most people only link to a site if they are talking about it or referring to it as a good resource. This means the almighty link has become a huge factor in how well you rank in the search engines.

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  • Search Engine Optimization

    Search Engine Optimization is a process by which a website is improved so that it can be more easily found by search engines, rank higher on search engine results and be found by its target audience.... [Author: Sarah Gibson - Web Design and Development - March 30, 2010]

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  • 10 Do';s and Don';ts to Avoid SEO Mistakes

    With so much misinformation out there, along with a lack of knowledge about how SEO works, you could end up getting your website banned from the search engines. Learn how to avoid common mistakes wit... [Author: Debbie Everson - Web Design and Development - April 02, 2010]

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  • Building a Dynamic Where Clause

    Microsoft Access has always had one of the most powerful and flexible reporting engines available to database developers. Follow along as Danny Lesandrini shows how to expand the usefulness of your reports by leveraging the WhereCondition property through Dynamic Where Clause generation.

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  • Is Your Website Content Really KING?

    I believe that consistently posting quality original content on your website, on forums, on article submission sites, and so on is absolutely critical to your marketing and SEO strategies. As search engines revamp their algorithms to emphasize relevancy, and as prospects become more computer and Internet savvy, content lays the foundation for every other strategy - from SEO to PPC to social media marketing.

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  • Why Keyword Density is Important to SEO

    Keyword density is one of many ways for search engines to determine how relevant a web page is to a specific keyword or key phrase. It is an indication of often the chosen keyword appears on the page. While it is important to use your keywords regularly, you want to be careful not to go overboard. Try to make the text flow like a normal conversation.

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  • Master Data Management Implementation Styles

    - by david.butler(at)oracle.com
    In any Master Data Management solution deployment, one of the key decisions to be made is the choice of the MDM architecture. Gartner and other analysts describe some different Hub deployment styles, which must be supported by a best of breed MDM solution in order to guarantee the success of the deployment project.   Registry Style: In a Registry Style MDM Hub, the various source systems publish their data and a subscribing Hub stores only the source system IDs, the Foreign Keys (record IDs on source systems) and the key data values needed for matching. The Hub runs the cleansing and matching algorithms and assigns unique global identifiers to the matched records, but does not send any data back to the source systems. The Registry Style MDM Hub uses data federation capabilities to build the "virtual" golden view of the master entity from the connected systems.   Consolidation Style: The Consolidation Style MDM Hub has a physically instantiated, "golden" record stored in the central Hub. The authoring of the data remains distributed across the spoke systems and the master data can be updated based on events, but is not guaranteed to be up to date. The master data in this case is usually not used for transactions, but rather supports reporting; however, it can also be used for reference operationally.   Coexistence Style: The Coexistence Style MDM Hub involves master data that's authored and stored in numerous spoke systems, but includes a physically instantiated golden record in the central Hub and harmonized master data across the application portfolio. The golden record is constructed in the same manner as in the consolidation style, and, in the operational world, Consolidation Style MDM Hubs often evolve into the Coexistence Style. The key difference is that in this architectural style the master data stored in the central MDM system is selectively published out to the subscribing spoke systems.   Transaction Style: In this architecture, the Hub stores, enhances and maintains all the relevant (master) data attributes. It becomes the authoritative source of truth and publishes this valuable information back to the respective source systems. The Hub publishes and writes back the various data elements to the source systems after the linking, cleansing, matching and enriching algorithms have done their work. Upstream, transactional applications can read master data from the MDM Hub, and, potentially, all spoke systems subscribe to updates published from the central system in a form of harmonization. The Hub needs to support merging of master records. Security and visibility policies at the data attribute level need to be supported by the Transaction Style hub, as well.   Adaptive Transaction Style: This is similar to the Transaction Style, but additionally provides the capability to respond to diverse information and process requests across the enterprise. This style emerged most recently to address the limitations of the above approaches. With the Adaptive Transaction Style, the Hub is built as a platform for consolidating data from disparate third party and internal sources and for serving unified master entity views to operational applications, analytical systems or both. This approach delivers a real-time Hub that has a reliable, persistent foundation of master reference and relationship data, along with all the history and lineage of data changes needed for audit and compliance tracking. On top of this persistent master data foundation, the Hub can dynamically aggregate transaction data on demand from different source systems to deliver the unified golden view to downstream systems. Data can also be accessed through batch interfaces, published to a message bus or served through a real-time services layer. New data sources can be readily added in this approach by extending the data model and by configuring the new source mappings and the survivorship rules, meaning that all legacy data hubs can be leveraged to contribute their records/rules into the new transaction hub. Finally, through rich user interfaces for data stewardship, it allows exception handling by business analysts to keep it current with business rules/practices while maintaining the reliability of best-of-breed master records.   Confederation Style: In this architectural style, several Hubs are maintained at departmental and/or agency and/or territorial level, and each of them are connected to the other Hubs either directly or via a central Super-Hub. Each Domain level Hub can be implemented using any of the previously described styles, but normally the Central Super-Hub is a Registry Style one. This is particularly important for Public Sector organizations, where most of the time it is practically or legally impossible to store in a single central hub all the relevant constituent information from all departments.   Oracle MDM Solutions can be deployed according to any of the above MDM architectural styles, and have been specifically designed to fully support the Transaction and Adaptive Transaction styles. Oracle MDM Solutions provide strong data federation and integration capabilities which are key to enabling the use of the Confederated Hub as a possible architectural style approach. Don't lock yourself into a solution that cannot evolve with your needs. With Oracle's support for any type of deployment architecture, its ability to leverage the outstanding capabilities of the Oracle technology stack, and its open interfaces for non-Oracle technology stacks, Oracle MDM Solutions provide a low TCO and a quick ROI by enabling a phased implementation strategy.

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  • In-House Or Outsource SEO Work?

    Today, having top page rank and excellent website traffic is the primary focus of business owners. Businesses trying to get a better rank of the search engines are always asking themselves one question; should they out-source their SEO work to an industry professional or should they hire an in-house SEO team?

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  • SEO Ranking Software

    It is every internet marketer's dream to dominate the first few pages of various search engines, such as Google, Yahoo and Bing, with their sites. Attempting to garner and generate a lot of traffic to your sites can be very difficult, even in relatively "easy" niches.

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  • Thoughts and comments on Search Neutrality?

    - by SprocketGizmo
    Following the cases brought forward by Foundem, Ciao!, and eJustice.fr what are your thoughts on Search Neutrality? Should search engines be regulated by the FCC or FTC similarly to the way the FCC is pushing to regulate Net Neutrality? Relevant Articles: Op-Ed to the New York Times from the founder of Foundem Excerpt from Book on Search/Net Neutrality Blog discussing preceding link. Site founded by Foundem to promote Search Neutrality awareness.

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  • Keyword Research - The Foundation For Your Website!

    With the proliferation of the use of the Internet as a form of marketing, it is so important to be familiar with the common terms and practices used in this new marketing medium in order to be in the loop. Keyword research is the use of search engine optimization experts in finding out what keywords are popularly used by Internet users when they use search engines to obtain information.

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  • Do I get SEO rankings for redirects? [closed]

    - by Gavin Morrice
    Possible Duplicate: Could I buy a domain name to increase traffic to my site like this? Url's add SEO weight to any site. If I have a site that (for example) sells chickens and the url is http://cluckorama.com and I own www.chickensforsale.com Will search engines list chickens for sale if I set a permanent redirect to cluckorama.com? (provided the content of cluckorama.com is relevant to chickens for sale)

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  • SEO Copywriting - Tips on Making Sense to Humans and Google

    This article covers a range of handy tips that you can implement to boost your search engine ratings. It deals with striking the balance between optimising for search engines like Google and making sense to your human visitors. You'll learn a whole range of writing techniques to boost your ranking, along with some behind the scenes tips.

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  • Website Optimisation - The Impact of Blended Real-time Search So Far

    Despite the initial hype surrounding the introduction of blended real-time search into internet search engines, many experts have begun to question its value to website optimisation. Real time search has been widely criticised as a cause of SERP clutter, making pages appears chaotic and leaving the user struggling to decide which links may actually provide the information they are after.

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  • How to Make Your Page Titles Keyword Rich

    In addition to including meta tags in your web pages, one of the most effective traffic generation technique is to include one of your main keywords in the page title tags. If you have a website with several pages, this should be done for all the pages of you website. Including the main keywords in your title is known to be one of the best traffic techniques which help in improving website ranking by search engines.

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  • Benefits of an Online SEO Course

    SEO (Search Engine Optimization) is the process one takes in optimizing their website to be on the top of search results for Search Engines. As a new online business owner doing SEO may seem to be a daunting task.

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  • Heating Up the Search Results With Local SEO

    With the help of an SEO agencies and local SEO, local businesses are dominating the first page of search results. There are millions of websites in existence today and With so much competition, website owners must have high rankings with the search engines in order to succeed online.

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  • How Local SEO Can Improve Your Business

    Local search engine optimization is a good first step to conquer the search engines and present your business. This article summarizes some of the positive aspects of Local SEO, and why businesses should not scared to embrace the internet as a new marketing medium.

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  • Reclaim snatched domain name

    - by Cristian Libardo
    I'm looking for options to get back a domain name that just expired and was re-registered by an unknown link farmer. Between extended holidays, bank and hosting provider's opening hours and me the domain wasn't renewed and was quickly scooped up elsewhere. How can I get hold of the new registrator (My contact information still appears in the whois databases)? Is it possible to appeal to any authority to claim ownership? Is it possible to contact google about removing the page from the search engines?

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  • Website not coming in Search engine results because of a term

    - by curiosity
    We have this site which is named Vialogues (Video+Discussion web based application). https://vialogues.com It has been around for sometime on the internet and we have also submitted sitemap.xml to search engines. However when we search on google or bing or yahoo using the keyword Vialogues, We are given results of the keyword dialogues and this message “showing results for dialogues, search instead for vialogues”. I am wondering if it's possible to list the site without the search engine suggesting “showing results for dialogues, search instead for vialogues”?

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