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• Should I name the files in my solution all lowercase for SEO?

  - by Scott

  I read that an SEO best practice is to use lowercase urls. Should I name my asp.net webforms project files lowercase as well? Visual Studio doesn't name default documents in new projects all lowercase. I'm not sure it matters since browsing to http://www.mysite.com/mypage.aspx will still work even if your page is named MyPage.aspx. Can somebody enlighten me on this?

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• Tip/Trick: Fix Common SEO Problems Using the URL Rewrite Extension

  Search engine optimization (SEO) is important for any publically facing web-site.  A large % of traffic to sites now comes directly from search engines, and improving your sites search relevancy will lead to more users visiting your site from search engine queries.  This can directly or indirectly increase the money you make through your site. This blog post covers how you can use the free Microsoft URL Rewrite Extension to fix a bunch of common SEO problems that your site might...Did you know that DotNetSlackers also publishes .net articles written by top known .net Authors? We already have over 80 articles in several categories including Silverlight. Take a look: here.

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• can anyone reccommend a Google SERP tracker?

  - by Haroldo

  I want to track my website's position in Google's search results for around 50 keywords/phrases and am looking to a nice webapp/windows app to automate this process? Ideally i want to see pretty javscript or flash line graphs for my keyword/position. I'm currently free-trialing: Raven Tools and Sheer SEO but am not particularly impressed with either... I guess my budget is up to £25-30/$30-40 per month for a decent bit of software ps. i've tried asking this on SuperUser but it seems a bit webdeveloper-y...

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• 302 & 503 for temporary site down page: what to use for 'retry-after'?

  - by Miak

  If I want to temporary take down a website but the timeframe could be from 1 day to 1-2 weeks, I know that a 302 redirect (to a down.html page for instance) is best in order to preserve the existing SEO value of the site. I've also read that one should return a 503 status code for these types of situations but they seems to require setting a 'retry-after' time period. What If I don't know how long it will be down for? can I leave out this part of the header http://www.seomoz.org/blog/how-to-handle-downtime-during-site-maintenance

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• IIS SEO Toolkit and W3C Validation Service

  One thing that Ive been asked several times about the SEO Toolkit is if it does a full standards validation on the markup and content that is processed, and if not, to add support for more comprehensive standards validation, in particular XHTML and HTML 4.01. Currently the markup validation performed by the SEO Toolkit is really simple, its main goal is to make sure that the markup is correctly organized, for example that things like <b><i>Test</b></i> are not found in the...Did you know that DotNetSlackers also publishes .net articles written by top known .net Authors? We already have over 80 articles in several categories including Silverlight. Take a look: here.

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• IIS SEO Toolkit and W3C Validation Service

  One thing that Ive been asked several times about the SEO Toolkit is if it does a full standards validation on the markup and content that is processed, and if not, to add support for more comprehensive standards validation, in particular XHTML and HTML 4.01. Currently the markup validation performed by the SEO Toolkit is really simple, its main goal is to make sure that the markup is correctly organized, for example that things like <b><i>Test</b></i> are not found in the...Did you know that DotNetSlackers also publishes .net articles written by top known .net Authors? We already have over 80 articles in several categories including Silverlight. Take a look: here.

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• wordpress.com to self-hosted wordpress blog

  - by sAc

  Hello, I have been writing articles on the wordpress.com blog, now i am looking to move it to self-hosted wordpress blog but i wonder: 1) Should i move all my articles on the new blog or just put an article on my last blog that more articles will be posted on my new blog? 2) If i move all articles on my new blog, i am not sure about how google will react to it because there are articles with good number of visitors, won't this be seo-un-friendly because i am not sure but google will re-create page reputation stuff, etc or those articles will have same popularity even if i move elsewhere? 3) What are the implications and side-effects in moving from wordpress.com blog to self-hosted wordpress blog? Thanks

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• IIS SEO Toolkit Available in 10 Languages

  A couple of months ago I blogged about the release of the v1.0.1 of the IIS Search Engine Optimization Toolkit. In March we released the localized versions of the SEO Toolkit so now it is available in 10 languages: English, Japanese, French, Russian, Korean, German, Spanish, Chinese Simplified, Italian and Chinese Traditional. Here are all the direct links to download it. Name Language Download URL IIS SEO Toolkit 32bit english http://download.microsoft.com/download/A/C/A/ACA8D740-A59D-4D25-A2D5-1DCFD1D9A01F/IISSEO_x86.msi IIS...Did you know that DotNetSlackers also publishes .net articles written by top known .net Authors? We already have over 80 articles in several categories including Silverlight. Take a look: here.

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• The Windows Azure Software Development Kit (SDK) and the Windows Azure Training Kit (WATK)

  - by BuckWoody

  Windows Azure is a platform that allows you to write software, run software, or use software that we've already written. We provide lots of resources to help you do that - many can be found right here in this blog series. There are two primary resources you can use, and it's important to understand what they are and what they do. The Windows Azure Software Development Kit (SDK) Actually, this isn't one resource. We have SDK's for multiple development environments, such as Visual Studio and also Eclipse, along with SDK's for iOS, Android and other environments. Windows Azure is a "back end", so almost any technology or front end system can use it to solve a problem. The SDK's are primarily for development. In the case of Visual Studio, you'll get a runtime environment for Windows Azure which allows you to develop, test and even run code all locally - you do not have to be connected to Windows Azure at all, until you're ready to deploy. You'll also get a few samples and codeblocks, along with all of the libraries you need to code with Windows Azure in .NET, PHP, Ruby, Java and more. The SDK is updated frequently, so check this location to find the latest for your environment and language - just click the bar that corresponds to what you want: http://www.windowsazure.com/en-us/develop/downloads/ The Windows Azure Training Kit (WATK) Whether you're writing code, using Windows Azure Virtual Machines (VM's) or working with Hadoop, you can use the WATK to get examples, code, PowerShell scripts, PowerPoint decks, training videos and much more. This should be your second download after the SDK. This is all of the training you need to get started, and even beyond. The WATK is updated frequently - and you can find the latest one here: http://www.windowsazure.com/en-us/develop/net/other-resources/training-kit/     There are many other resources - again, check the http://windowsazure.com site, the community newsletter (which introduces the latest features), and my blog for more.

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• Blog/CMS software with editing style like Stack Exchange

  - by Merlyn Morgan-Graham

  I have been updating a Wordpress blog lately and found the turnaround time for content creation and editing is much worse than for Stack Overflow posts. Part of this has to do with being original compositions rather than riffing off a question. But part of it is the software. I am looking for CMS/blog software that has an overall editing experience similar to Stack Overflow. The most important features I'm looking for: Inline editing (mostly) Real-time preview on the same page are all important features for speeding up data entry. Markdown support (with inline and block-level code support) Syntax hilighting The features I must maintain from my self-hosted Wordpress: Somewhat popular/supported software, with extensibility support Self hostable Will work with MySql Wordpress has plugins for all these, but they don't necessarily work together. For example I've found a few markdown-on-save plugins, but I doubt those have a chance of ever supporting inline editing or real time previews. Also the most popular syntax hilighting plugins don't support inline code blocks, and I doubt previews would work with other syntax hilighting methods. If I get a wiki/web page content creation system along with it, or somehow integrate this into GitHub (with all the features I requested) I'll accept those as side benefits :) Formed as a question: Are there any pieces of content creation software for making a blog that support an editing style like Stack Exchange and Stack Overflow? Or magic combinations of Wordpress plugins that offer the same?

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• Index page content identical to page 1 of a gallery-type website

  - by WordPress Developer

  I have a gallery type website, e.g. a site that lists blog posts or pictures in a paginated manner. However, I have 2 pages that have identical content: example.com/index.html example.com/page/1 Page 2, 3 and so on have different content naturally. However, for SEO purposes, what is the best way of telling Google that page 1 is identical to index.html? Should I 302 redirect index.html to /page/1 so index.html is non-existent, so to say or should I put a canonical tag in /page/1 (but not on /page/2) that points to index.html?

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• Would using AJAX only "Add to Cart" buttons be wise?

  - by Alex Erwin

  I want to AJAX enable all of my Add To Cart buttons because search engine bots are indexing these and not paying attention to my robots file or site map. I just don't want to loose potential customers. I have seen a number of top sites using heavily JavaScript support content, including Amazon, is it OK to follow the trend? The rest of my site progressively degrades, but I would really like to implement this because of the benefits to the customer (instant satisfaction), my infrastructure (constant page rebuilds), and allowing me to use SEO tools to optimize without the tool picking up thousands of "Add to Cart" widgets in my catalog. Thanks

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• When linking pages, does google give higher value to href="http://www.mydomain.com" than href="/"?

  - by quakkels

  When linking pages, does google give higher value to href="http://www.mydomain.com" than href="/"? I am wondering because I have heard that (for SEO) it is better to provide the full http address when linking to the sites homepage. As I thought about it, I wondered why that would be. Would google really assign higher value to href="http://www.mydomain.com" instead of href="/"? They both mean the same thing. Do you guys know or have any resources on this?

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• Do backlinks to blocked content add value?

  - by David Fisher

  We've been debating the following SEO question at our office: If you block bot access to a page either via robots.txt or on-page noindex metadata, does that negate the value of any backlinks to that page? We have a client who wants to block some event booking form pages from being indexed as each booking form page has a unique URL parameter and the pages are "clogging up" the Google index; however lots of websites link to those booking form pages and we wouldn't want to lose the value of those links. Any opinions welcomed.

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• Price comparison sites and its effect on Google ranking

  - by Jivago

  I am the webmaster of a website that contains roughly 10,000 products. I would be possibly interested to index those products in a price comparison site like PriceGrabber, Nextag, Shopbot, etc. The principle of price comparison sites is great for an actual user that want to compare prices but my main concern is the effect it could have on my actual ranking on Google... Since a site like Shopbot uses a CPC model (Cost-per-click), all the links on the website are builted to track clicks (IE: http://www.shopbot.ca/r.html?i=3&catc=2&refshop=5706&refshopcodeid=42587349), it uses redirection, no direct links (So no direct backlinking). In your opinion and/or experience, is this a smart, business wise, seo wise move or not? THANKS!

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• To have multiple sites with similar content on the same server but different IPs?

  - by Eugene

  I have 7 different sites on the same dedicated server. Two major sites have different IPs, and 5 small share the same IP. About first 2 they have similar content, but not the same. Basically they have different: URLs Titles Meta Data But they both have the same niche. I was thinking about two strategies. One is to move one of the sites (from 2 first one) on different server or move 5 other sites on different server. But I'm not sure which way is better. My questions are: Wouldn't be better from SEO stand point, to move those 2 sites on different servers? Does it worth it to spend for additional server? Do you know if Google penalize sites for similar content on the same server with different IPs?

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• Is it true that the Google Spider gives the most relevance of a search result to the first 68 characters of the <title>?

  - by leeand00

  I am reading documentation about my CMS and it states that an HTML page <title> tag is really important in SEO. It states that the Google Spider gives the most relevance to the first 68 characters of a site title. (68 characters being the number of characters that Google will display in it's search engine result pages,) Can anyone verify this is still true? I read in The Information Diet that content farms were getting too good at gaming Google's algorithm for collecting and posting SERPs and so google had to change the search algorithm.

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• Which one is better? To have link on one page or on all pages?

  - by Ervin

  I have a website: http://www.amenajari-gradini-mures.ro and I will put links on http://www.casesigradini.ro . I would like to know which one is better from the point of view of SEO: - to have one single link on the homepage OR - to have a link on every page (about 48000 pages) ? Right now I got my link up on every page. But if it's better to have it on one page only (or maybe on few main pages ) then i'll take it out the rest. Please give some arguments for your answers. Thanks

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• Oracle(R) Buys Pre-Paid Software Assets From eServGlobal

  - by Paulo Folgado

  Oracle to Deliver Scalable Carrier-Grade Pre-Paid Solution Based on Open, Flexible IT-Based Platform News Facts ·        Oracle has agreed to acquire certain pre-paid assets of eServGlobal, a provider of advanced IT-based, pre-paid charging solutions for the communications industry. ·        eServGlobal's Universal Service Platform (USP) includes a pre-paid charging application, a network-services platform and a messaging gateway. The ChargingMax, NumberMax, uVOMS, MessageMax, PromoMax Express and Social Relationship Management software currently supports more than 25 tier-one customers including the world's largest IT-based installation of pre-paid services. ·        The combination of Oracle Communications Billing and Revenue Management and the USP applications is expected to accelerate the shift from network- to IT-based pre-paid systems by providing the first convergent, open IT-based platform from a leading business software and hardware systems company. ·        Customers are expected to benefit from traditional carrier-grade, pre-paid service authorization with IT-grade flexibility that supports any service or network, is easier to deploy and maintain and delivers an overall lower total cost of ownership. ·        The transaction is expected to close in the second half of this year. Supporting Quote ·        "The majority of mobile phone users worldwide use pre-paid plans, and that number is growing exponentially. Oracle Communications applications combined with the pre-paid software assets from eServGlobal will provide our customers with highly available and scalable carrier-grade, pre-paid software on an open, convergent platform. This will enable our customers to deliver traditional pre-paid voice services and easily introduce hybrid pre-paid and post-paid plans with targeted pricing, promotions and service bundles that include voice, data and network services," said Liam Maxwell, vice president of products, Oracle Communications. Supporting Resources About Oracle and eServGlobal USP General Presentation FAQ

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• Which kind of public sitemap should I build for a search based navigation site

  - by Noam

  I have a search based navigation web-site. Each query has filters as well as sort-by. The search results point to end-pages inside the site. Each of those pages has many outlinks to other end-pages. Currently I have a XML sitemap which directs crawlers to all the end pages. I'm trying to add a silo sitemap directory to improve SEO. Assuming this is the right direction I have a couple of options: end pages sorted alphabetically. Pages by major search filters, and then divide alphabetically. Pages for every filter and cross option between them and the sort-by. Which would you recommend and why? NOTE: I'm not referring to a XML sitemap.

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• How do developers verify that software requirement changes in one system do not violate a requirement of downstream software systems?

  - by Peter Smith

  In my work, I do requirements gathering, analysis and design of business solutions in addition to coding. There are multiple software systems and packages, and developers are expected to work on any of them, instead of being assigned to make changes to only 1 system or just a few systems. How developers ensure they have captured all of the necessary requirements and resolved any conflicting requirements? An example of this type of scenario: Bob the developer is asked to modify the problem ticket system for a hypothetical utility repair business. They contract with a local utility company to provide this service. The old system provides a mechanism for an external customer to create a ticket indicating a problem with utility service at a particular address. There is a scheduling system and an invoicing system that is dependent on this data. Bob's new project is to modify the ticket placement system to allow for multiple addresses to entered by a landlord or other end customer with multiple properties. The invoicing system bills per ticket, but should be modified to bill per address. What practices would help Bob discover that the invoicing system needs to be changed as well? How might Bob discover what other systems in his company might need to be changed in order to support the new changes\business model? Let's say there is a documented specification for each system involved, but there are many systems and Bob is not familiar with all of them. End of example. We're often in this scenario, and we do have design reviews but management places ultimate responsibility for any defects (business process or software process) on the developer who is doing the design and the work. Some organizations seem to be better at this than others. How do they manage to detect and solve conflicting or incomplete requirements across software systems? We currently have a lot of tribal knowledge and just a few developers who understand the entire business and software chain. This seems highly ineffective and leads to problems at the requirements level.

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• Narrowing down my large keyword list for new PPC campaign

  - by gijoemike

  If I have a list of 100 keywords that are candidates for a PPC campaign (my list is actually 1000+). What is the best approach to narrowing this down to the top 5-10 keywords I should start with? I'm also wondering if my top chosen keywords for PPC campaign should be my main keywords for SEO site optimization for organic traffic. I also have another question on this site asking: How does one estimate where a competitor is getting most of their traffic from? Thanks. The website isn't created yet, but will be up in January.

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• difference in using third party social buttons and directly integrating each social buttons ourselves

  - by Jayapal Chandran

  I wanted to add specific social buttons to my article. I used ShareThis. It gives a facebook like button, google plus button, etc... by default. were as in other articles of different modules i had integrated the facebook like by myself by following the documentation (including markup in the head section) What is the difference in adding manually with many markups and using third party code? Will that affect SEO or any other advantage over the respective social networking site (here for example facebook and google plus)?

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• What tools to use for efficient link building?

  - by Evgeny

  As most SEO experts keep saying, it is not just the content that you have - but also a hefty amount of quality incoming links to your content that is important -- these are the two ways to get to the top of the search results. The question is where do I find the incomnig links? One way I know is Google Blog Search, it can be used to find blogs with related information to your content and some allow to leave comments. The comments usually consist of your name, e-mail and website. If you put your keyword instead of your name, then the keyword turns into a link to your website. Unfortunately most blogs put rel=nofollow on such links, but some blogs don't do that. What other ways are there to find quality pages to put keywords links back to your website? Quality link usually means: located on a page with relevant content does not have a rel=nofollow in the <a has a relevant keyword as in <a href=websitekeyword</a the page with the link has high PageRank (3+) and TrustRank

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• Dofollow or Nofollow trackbacks?

  - by Ernesto Marrero

  Trackbacs Dofollow? ¿yes or not? Authoritative sources, Pleasse Thinking about SEO, is it better that they are dofollow trackback or nofollow trackbacks? When I write a post on my blog, I automatically send trackback to my site from http://bitacoras.com. The above link is dofollow. Is it advisable to give relevance to this link in also handling dofollow link? For example any domain. on the homepage has pagerank 3. This site has a pagerank 0 of the internal page that I send trackbacks to. Is it convenient to send dofollow links to that page to increase the pagerank? Will they increase my pagerank if I perform this operation?

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