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• Should I implement slugs with my already fairly long URLs?

  - by Earlz

  I'm considering implementing slugs in my blog. My blog uses MongoDB. One of the side-effects of using MongoDB is that it uses relatively long hex string IDs. Example before: http://lastyearswishes.com/blog/view/5070f025d1f1a5760fdfafac after: http://lastyearswishes.com/blog/view/5070f025d1f1a5760fdfafac/improvements-on-barelymvc Of course, that's a relatively short title.. I have some longer ones, but intend to limit the maximum character limit for slugs to something reasonable. At what point does a URL become so long that it hurts SEO instead of improves it? In this case, should I leave my URLs alone, or add slugs?

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• Oracle(R) Buys Pre-Paid Software Assets From eServGlobal

  - by Paulo Folgado

  Oracle to Deliver Scalable Carrier-Grade Pre-Paid Solution Based on Open, Flexible IT-Based Platform News Facts ·        Oracle has agreed to acquire certain pre-paid assets of eServGlobal, a provider of advanced IT-based, pre-paid charging solutions for the communications industry. ·        eServGlobal's Universal Service Platform (USP) includes a pre-paid charging application, a network-services platform and a messaging gateway. The ChargingMax, NumberMax, uVOMS, MessageMax, PromoMax Express and Social Relationship Management software currently supports more than 25 tier-one customers including the world's largest IT-based installation of pre-paid services. ·        The combination of Oracle Communications Billing and Revenue Management and the USP applications is expected to accelerate the shift from network- to IT-based pre-paid systems by providing the first convergent, open IT-based platform from a leading business software and hardware systems company. ·        Customers are expected to benefit from traditional carrier-grade, pre-paid service authorization with IT-grade flexibility that supports any service or network, is easier to deploy and maintain and delivers an overall lower total cost of ownership. ·        The transaction is expected to close in the second half of this year. Supporting Quote ·        "The majority of mobile phone users worldwide use pre-paid plans, and that number is growing exponentially. Oracle Communications applications combined with the pre-paid software assets from eServGlobal will provide our customers with highly available and scalable carrier-grade, pre-paid software on an open, convergent platform. This will enable our customers to deliver traditional pre-paid voice services and easily introduce hybrid pre-paid and post-paid plans with targeted pricing, promotions and service bundles that include voice, data and network services," said Liam Maxwell, vice president of products, Oracle Communications. Supporting Resources About Oracle and eServGlobal USP General Presentation FAQ

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• Dofollow or Nofollow trackbacks?

  - by Ernesto Marrero

  Trackbacs Dofollow? ¿yes or not? Authoritative sources, Pleasse Thinking about SEO, is it better that they are dofollow trackback or nofollow trackbacks? When I write a post on my blog, I automatically send trackback to my site from http://bitacoras.com. The above link is dofollow. Is it advisable to give relevance to this link in also handling dofollow link? For example any domain. on the homepage has pagerank 3. This site has a pagerank 0 of the internal page that I send trackbacks to. Is it convenient to send dofollow links to that page to increase the pagerank? Will they increase my pagerank if I perform this operation?

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• Narrowing down my large keyword list for new PPC campaign

  - by gijoemike

  If I have a list of 100 keywords that are candidates for a PPC campaign (my list is actually 1000+). What is the best approach to narrowing this down to the top 5-10 keywords I should start with? I'm also wondering if my top chosen keywords for PPC campaign should be my main keywords for SEO site optimization for organic traffic. I also have another question on this site asking: How does one estimate where a competitor is getting most of their traffic from? Thanks. The website isn't created yet, but will be up in January.

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• Methods of Geotargeting and optimising for location

  - by Switchfire

  This is somewhat an SEO question and somewhat a general web developer question. Our company website is pretty awful, I'm currently redesigning the new one, the problem is they have a directory called regions, which contains page for around 200 different locations around the country, all stuffed to the brim with keywords and useless things. Some of these pages work and the traffic's good enough to keep a few of them. Apart from creating a page for everyone again, is there another way of targeting all these locations without having to create a new page for each or is the a more dynamic way to do it? Any ideas or suggestions?

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• What tools to use for efficient link building?

  - by Evgeny

  As most SEO experts keep saying, it is not just the content that you have - but also a hefty amount of quality incoming links to your content that is important -- these are the two ways to get to the top of the search results. The question is where do I find the incomnig links? One way I know is Google Blog Search, it can be used to find blogs with related information to your content and some allow to leave comments. The comments usually consist of your name, e-mail and website. If you put your keyword instead of your name, then the keyword turns into a link to your website. Unfortunately most blogs put rel=nofollow on such links, but some blogs don't do that. What other ways are there to find quality pages to put keywords links back to your website? Quality link usually means: located on a page with relevant content does not have a rel=nofollow in the <a has a relevant keyword as in <a href=websitekeyword</a the page with the link has high PageRank (3+) and TrustRank

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• Are there disadvantages an literal + instead of an encoded + (%2B) in an URL?

  - by M_rk

  A client of mine has a product ending with a plus-sign (e.g. Google+) and would like the webpage of this product to have an URL that is human-readable (i.e. an URL that doesn't contain %2B). Since our projects use the following .htaccess RewriteRule RewriteRule ^(.*)$ index.php?$1 it is possible to use an urlencoded space in an URL like that. However, while the url would read like /google+, the actual meaning of the URL would be /google[space]. (The markup won't let me place a real space there.) Now my concern is that this would have disadvantages for SEO. Is this concern valid and/or are there other culprits to this approach?

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• Resetting Google's data for the website

  - by Giorgi

  I own a domain which I was using for experimenting with different platforms and content management systems. I really did not care about seo while I was building the website so I guess my website has quite a 'bad reputation' for Google search. My website is almost finished and I am planning to launch it soon but would like to tell Google to forget everything it nows about it and start everything over. What's the correct way for doing it? I found Requesting reconsideration of site but I'm not sure if that's the best way to do it. Any advice?

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• What is more preferable, Creating dedicated domains for mobile apps that shares different content or associate them with folders in one domain?

  - by Abdullah Al-Khalidi

  I want to consult you in an SEO matter which i am completely lost with, I've built a social mobile application that allows users to share text content and made all the content that appears on the application available via the web through dedicated links, however, those links cannot be navigated through the website but they are generated when users shares content through the app to social media networks. I've implemented this method on three applications with totally different content, and I've directed all generated URLs to be from the main company website which is http://frootapps.com so when users shares something, the url will change to http://frootapps.com/qareeb/share.aspx?data=127311. My question, which one is more preferable, a dedicated website for each app that uses such method? or it is ok to keep doing it the same way I am doing it?

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• How do websites with no content rank so high?

  - by Akito

  I was just searching for, how to close a sim and I got this website on the first page of Google. The website does not have the solution to the problem. there is just a line written about it but the SEO or a trick is played so well that it has got so many real comments. The comments are users asking him to help me close their sims. Now I don't get this. There is no content then how does the site rank so high? Thankyou.

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• Is there any negative impact with similar page titles and descriptions on similar sites?

  - by ElHaix

  Currently we have Canadian versions of some websites. We are going to create some American versions, which essentially have everything the same, except the search results are geo-specific to the USA. The format for the results page title and descriptions will remain the same, ie {0} in {1} | Find more {0} etc etc etc... {1}. The search term will most-likely be the same between both sites. Will the relative similarity in the page titles and descriptions between the CDN and USA sites have any negative SEO impact, where the geo location would be the most significant difference?

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• Is there any new method for link-backs [on hold]

  - by Mir Hammad

  As all SEOs know that google is trying its very best to kill SEO and linkbacks are quite a difficult task now. Although content is the key but my boss is still possessed with linkbacks. I can not do directory posting, link exchange, paid linking, web 2.0 and blog commenting as they are spam now. I do not see what other choice i have except forum posting and article posting. Can someone suggest new method to acquire link backs ? I know almost all traditional methods so don't say press release or etc. If you really have something out of the box or not very much common please share.

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• What's the importance of the "title" tag?

  - by Matteo Mosca

  Talking with some other people recently, it came up an interesting topic. The core question at hand is: What's the real importance and weight of the <title> tag in a web site? For instance, what are the consequences if a site has the same <title> tag on all the pages, reporting only the site name? Or better (or worse) no title tag at all? Will that be a little/medium/huge SEO problem? How will the pages appear on search engines? Will fixing it in a later stage be problematic since pages have already been indexed? How does it compromise the overall usability/accessibility/experience? Is that a "feature" that can be omitted, or it can't even be considered a "feature" but a core element? I have quite my opinion on this topic, but I'd really love to hear what other experts (you) think about it.

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• Which kind of sitemap directory should I build for a search based navigation site

  - by Noam

  I have a search based navigation web-site. Each query has filters as well as sort-by. The search results point to end-pages inside the site. Each of those pages has many outlinks to other end-pages. Currently I have a XML sitemap which directs crawlers to all the end pages. I'm trying to add a silo sitemap directory to improve SEO. Assuming this is the right direction I have a couple of options: end pages sorted alphabetically. Pages by major search filters, and then divide alphabetically. Pages for every filter and cross option between them and the sort-by. Which would you recommend and why?

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• Best URL for cars related website? [duplicate]

  - by Claudio ??is Mulas

  This question already has an answer here: What is the best stucture of SEO friendly URL? 3 answers If this was your website, what will be the URLs for each car on sale? http://www.autoscout24.eu/Details.aspx?id=247572735&asrc=ha I'm working on a car dealership website. What should be the best URL? Consider also that the company can have more models of the same car. I'm not asking for a url scheme, there are a lot of similar questions. My question is: in a car dealership website what is the best url for a car? What are by you the best variables I've to put on the url. Brand, model, year, location, color, miles/km, etc. This website, that url, this particulary case: what will you choose for urls? (even not in the following list) audi_q5_2009.html audi_q5_2009_used.html audi_q5_2009_used.html audi_q5_2009_used_in_alcobendas.html audi_q5_2009_used/247572735.html

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• Not using nofollow for UGC links

  - by Noam

  My site contains many links that were user generated so I've added a rel=nofollow to them. I'm considering removing that tag at least partially, as these are most of my outgoing links and I've come to understand it isn't a good SEO sign to not have outgoing followed links. Although these are external sites, I have some data on the popularity and categorization of these sites. I'm trying to decide between two options: Removing the nofollow link for popular sites in most categories. Removing the nofollow for links that are in specific categories that represent the categorization I would like to achieve for my site. For example if this is a site about Basketball only remove the nofollow for links that are from sport sites. As these are both not exactly natural approaches, can this hurt me? Which option would you recommend?

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• SEP Search Engine Placement

  - by Cory Baumer

  My employer was recently contacted by a company who convinced my employer that they could do what they called search engine placement and that they can guaranty that we will be placed on he top of googles search results. I immediately told my employer that it sounded like a scam, but I was made to contact the company regardless and investigate. The sales person insisted that SEP was different than the SEO and ad words campaigns we are already performing and that it was a cheaper way to be listed in the adwords section and that it didn't include a cost per click. It sounds to me like its kinda scammy like they are going to setup an adwords campaign and just charge us a flat rate that is higher than the cost per clicks. Has anyone heard of this and is it at all legitimate?

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• Does google contribute ranking from cdn.example.com to example.com?

  - by DesignerGuy

  Background From my understanding, http://mywebsite.com/image.jpg, can help the ranking of http://mywebsite.com in a search engine, such as Google (obviously the search engine of primary concern). So, SEO-wise, moving an image to http://whatever-cdn.com/my-account/image.jpg is bad. A popular solution is to use a CNAME record, such as http://cdn.mywebsite.com, so that image.jpg can be accessed at http://cdn.mywebsite.com/image.jpg. The question Does http://cdn.mywebsite.com/image.jpg rank as effectively as http://mywebsite.com/image.jpg ? Does it help boost the main http://mywebsite.com ? Or, does it rank independently because it is a subdomain? Is there another option (a way to use a CDN without sacrificing ranking)?

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• Page load speeds effect on crawl rate

  - by Sam Pegler

  We've noticed a big drop in the total pages crawled per day on our site, we have no control over the crawl rate in google webmaster tools so it's possible this has been changed by google. However it's a fairly large site and I wouldn't of thought that the crawl rate would've been decreased. What we have noticed though is a sizeable increase in page load times, in my mind this would be the cause. Can anyone else confirm if the crawl rate is directly correlated to page load time? Seems logical, longer page load time, less pages crawled. Any decent documentation on this would be appreciated, I don't normally have any input on SEO so this is new to me.

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• Moving one site in Webmaster Tools to more then one site

  - by Towhid

  I have a Question and Answer site about immigration. now I divided it into 2 sites: mysite.co.uk about immigration to UK mysite.com with sub domains for every country, Like: australia.mysite.com , sweden.mysite.com , ... now I had moved All the content from my first site into .co.uk and .com site and it's sub domains to fill theme. I now that Google will detect my new 2 sites as duplicate of first on and it is very bad for SEO. and I don't think Google webmaster tools has a tool for it. so Please Guide me how to fix this problem.

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• What is correct heading setup for subpages

  - by user1010609

  What is the best for seo of the following: using <h1>keyword</h1> in layout and putting each subpage title in </h2> using <h1>keyword</h1> only for main page and on each subpage replace it to <h2>keyword</h2> and using h1 tags for subapge title not using <h1>keyword</h1> on any of the pages instead put keyword in in header and use for each subpage and using <h1>keyword + something for main page title</h1> None of the above (please go into as much details)

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• What are the benefits of archiving?

  - by HappyDeveloper

  I always see sites that only keeps fresh content on the home or subsections, and the rest of the content is kept in a separate section called 'archive'. Recently I have also heard that NoSQL DB's like MongoDB are good for archiving (which makes me think this is related to performance) So why do sites archive their content? What's the benefit over say, a simple paginator through which you could reach all the content? Is archiving done for performance? Or SEO? Or just user experience?

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• A case for not installing your own software

  - by James Gentsch

  This week I watched some of the Oracle Open World presentations (from the comfort of my Oracle office) and happened on some of Larry Ellison’s comments about cloud computing and engineered systems.  Larry said he sees the move to these as analogous to the moves made by the original adopters of electricity.  The argument goes that the first consumers of electricity had to set up their own power plant.  Then, as the market and infrastructure for electricity matured, power consumers moved from using their own personal power plant to purchasing power from another entity that was focused on power production as their primary product. In the end this was a cheaper and more reliable solution. Now, there are lots of compelling reasons to be looking very seriously at cloud computing and engineered systems for enterprise application deployment.  However, speaking as a software developer of enterprise applications, the part of this that I really love (besides Larry’s early electricity adopter analogy) is that as a mode of application deployment it provides me and my customers a consistent environment in which the applications I am providing will be run.  This cuts way down on the environmental surprises that consistently lead to the hated “well, it works here” situation with the support desk. And just to be clear, I think I hate this situation more than my clients, who I think are happy that at least it is working somewhere.  I hate this because when a problem happens, and let’s face it customers are not wasting their time calling in easy problems, we are seriously disabled when we cannot reproduce the issue which is triggered by something unforeseen in the environment where the application is running.  This situation is incredibly frustrating and an all too often occurrence. I look selfishly forward to cloud computing and engineered systems dramatically reducing the occurrence of problems triggered by unforeseen environmental situations in the software I am responsible for.  I think this is an evolutionary game changer that will be a huge benefit to the reliability and consistent performance of the software for my customers, and may make “well, it works here” a well forgotten phase for future software developers. It may even impact the stress squeeze toy industry.  Well, maybe at least for my group.

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• Potential issues with multiple home pages

  - by Maxim Zaslavsky

  I have a site where I want to have two different home pages: a general description page for anonymous users, and a dashboard page for logged-in users. I am debating between two implementations: Both pages live at / The page for anonymous users is located at / and the dashboard is at /dashboard, with automatic redirection between them based on whether a given user is logged in (e.g., if you're logged in and navigate to /, you are redirected to /dashboard. Is it cleaner to have both pages use the same URL or separate URLs? Also, I imagine that choices for that question will affect the following: Caching: the anonymous page would be completely cached, while the logged-in page would not be cached at all (except for static resources). This could lead to issues with server caching, request speed, and UX (such as if one version of the page is cached in a user's browser when the other version should be displayed, instead). SEO: how would search engines react to such canonical URLs? Load time (due to redirects or to the server having to always reevaluate which page to display)

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• Temporary website redirect: 3xx or php/meta?

  - by Damien Pirsy

  Hi, I run a (small) news website which has also a forum in a subfolder of the root. I'm planning to give the site a facelift and a code restructuration, so I wanted to put some redirect on the home page that will point directly to forum's index (www.mysite.com -- www.mysite.com/forum) while I tinker with it. And that, given the little free time I have, will take no less than a couple of month. Being a news site I'm pretty sure that would affect it's overall ranking, but I need to do it, so: which is the best way to redirect? I pondered and read here and there about the different means, but I couldn't figure out which is worst for SEO. Do I use a 302 redirect or use "Location:newurl" in page headers using php? Or I just put a meta tag in the html page (or a javascript, what's better). Sorry but I'm not really into these things, I may have said something silly, I know... Thanks

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