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• Selecting text between Brackets in an input field with Jquery

  - by Marcel

  Hi, with $("#TextInputElement").select() I am able to select a text (mark it) in an in an input text field. Now I only want to select the text in between brackets in that input field. I have the regular expression match(/-[^-]*-/) to select, but how would I apply this to only select the text inside the input field between brackets? [noselect]textToBeSelected[/noselect] thx

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• textbox issue regarding shrinking first time input text

  - by picnic4u

  i have a problem regarding the textbox. i have done the textbox auto expandable but when i insert the text first time then the textbox shrink in size from their original size.but my requirement is that when my text is exceeding the text box length then it auto expand. my code is <script type="text/javascript"> $(document).ready(function() { $('.txtStyle').autogrow(); }); </script> pls somebody suggest how ot is possible

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• How to add a background to text only ?

  - by misha-moroshko

  I have a background image on top of which there is some text. It is very hard to read the text because of the background. I would like to add a white background just around the text itself, such that the text could be easily read. How can I accomplish this using CSS/Javascript/jQuery ?

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• CRM@Oracle Series: Showcasing Innovation with Oracle Customer Hub

  - by tony.berk

  When is having too many customers a challenge? It is not something too many people would complain about. But from a data perspective, one challenge is to keep each customer's data consistent across multiple enterprise systems such as CRM, ERP, and all of your other related applications. Buckle your seat belts, we are going a bit technical today... If you have ever tried it, you know it isn't easy. If you haven't, don't go there alone! Customer data integration projects are challenging and, depending on the environment, require sharp, innovative people to succeed. Want to hear from some guys who have done it and succeeded? Here is an interview with Dan Lanir and Afzal Asif from Oracle's Applications IT CRM Systems group on implementing Oracle Customer Hub and innovation. For more interesting discussions on innovation, check out the Oracle Innovation Showcase.

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• The Inside View on InsideView

  - by steve.diamond

  Call me a mooch. One of my favorite things about the Sales 2.0 conference held in San Francisco a couple of weeks ago was the venue (Four Seasons Hotel) and the food. But higher on the list was the quality of companies and people who attended. Our peer and 2.0 impresario Ken Pulverman used his trusty new Kodak Zi8 to capture a medley of elevator pitches from vendors who exhibited at the conference. We had many "FOOCROD" in attendance (Friends of Oracle CRM On Demand). And we love our friends. But we particularly liked this pitch from Tom Gwynn of InsideView, showcasing the value proposition of SalesView combined with Oracle CRM On Demand.

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• They Wrote The Book On It

  - by steve.diamond

  First of all, an apology to you all for my not posting this yesterday, when I should have. For those of you bloggers out there, you know the difference between "Save" and "Preview." But I temporarily forgot it. Nevertheless, while I'm not impressed with this mishap, I'm blown away by the initiative three of my colleagues have taken. Jeff Saenger, Tim Koehler, and Louis Peters, recently wrote a book, "Oracle CRM On Demand Deployment Guide." Not only that, they got this book PUBLISHED. These guys know their stuff. They have worked in the CRM industry for many years. And trust me, they command a lot of respect inside this organization. In the words of Louis Peters (who posted this verbiage yesterday on LinkedIn), "We've assembled all the best practices and lessons learned over the past six years working with CRM On Demand. The book covers a range of topics - working with SaaS-based applications, planning and executing a successful rollout, designing elegant and high-performing applications, and working effectively with Oracle. We even included several sample designs based on successful real-world deployments. Our main target audience is the CRM On Demand project team - sponsors, project managers, administrators, developers - really anyone planning, implementing or maintaining the application." Now these guys don't know it, but I'll be interviewing one of them and including audio excerpts of that conversation right here next Wednesday. In the meantime, if you want to learn more about successful CRM deployments in general, and working with Oracle CRM On Demand in particular, you should check out this book.

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• Cut Caseload Costs, Speed Service Delivery For Social Services

  - by michael.seback

  Lower Caseload Costs, Speedier Service Delivery with New Oracle Social Services Solution Oracle has just introduced a new solution for social services agencies that's designed to help case workers address the challenges of rising workloads and growing demands by citizens for additional services. In the past, IT departments developed custom software in an effort to meet program outcomes. "Because this capability is out of the box with the Oracle solution, there's less complexity for organizations and an overall lower total cost of ownership," says Kimberly Ellison-Taylor, Oracle's executive director of health and human services. "Self service brings costs down to just pennies per interaction and makes it possible for clients to receive government services more quickly," Ellison-Taylor says. read more

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• Trust: A New Line of Business

  - by ruth.donohue

  What do you think are the key factors in building and maintaining your company's reputation... Innovation? Price? Surprisingly, according to the recent 2010 Edelman Trust Barometer, survey respondents in the US valued transparency of business practices as well as company trustworthiness as the two most important factors influencing corporate reputation. What is trust? It's the confidence in a company's ability to do what is right for all its stakeholders -- shareholders, customers, employees, and the broader society at large -- and not just shareholders. Trust is an increasingly important component to maintaining your company's reputation and brand, and Western countries have seen an increase in global trust. Global businesses headquartered in the United States in particular have seen an 18 point boost to 54 percent in global trust. Whether this uptick represents the start of a new trend or a mere blip in the barometer remains to be seen. The Edelman report notes that the increase is "tenuous" as people expect companies to return to "business as usual" after the economy rebounds. This warning underscores the need for companies to continue engaging in open and frequent communications and business practices with its stakeholders across multiple channels and view trust as a "new line of business" to cultivate.

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• Gimme Gimme Gimme!

  - by steve.diamond

  Today is my birthday. And you know, there used to be a time when I dreaded birthdays. But now, as I reach my 37th year (that's my Polar Body Test age), I'm re-learning to really really appreciate being here. Now, what the heck does any of this have to do with CRM or this blog? Easy! Here is the present I would like from you. 1) Please tell us how we're doing on this blog. Do you like what you're seeing? Do you NOT like what you're seeing? Why? What types of topics would you like to see more or less of from us? Do you think we're running too much of an Oracle infomercial here? Conversely, would you like us to spend more time focusing on Oracle solutions? If so, which ones are of most interest to you? 2) Let's assume you DO like what you're seeing and reading here. Please tell a friend. Pass it on. You can write a comment below or submit a comment on our Facebook Fan page (http://facebook.com/oraclecrm). If you're an Oracle employee, please simply send me an email. And if you work here at HQ, bring me some key lime pie. And last but not least, thank you!

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• Know Your Audience, And/Or Your Customer

  - by steve.diamond

  Yesterday I gave an internal presentation to about 20 Oracle employees on "messaging," not messaging technology, but embarking on the process of building messages. One of the elements I covered was the importance of really knowing and understanding your audience. As a humorous reference I included two side-by-side photos of Oakland A's fans and Oakland Raiders fans. The Oakland A's fans looked like happy-go-lucky drunk types. The Oakland Raiders fans looked like angry extras from a low budget horror flick. I then asked my presentation attendees what these two groups had in common. Here's what I heard. --They're human (at least I THINK they're human). --They're from Oakland. --They're sports fans. After that, it was anyone's guess. A few days earlier we were putting the finishing touches on a sales presentation for one of our product lines. We had included an upfront "lead in" addressing how the economy is improving, yet that doesn't mean sales executives will have any more resources to add to their teams, invest in technology, etc. This "lead in" included miscellaneous news article headlines and statistics validating the slowly improving economy. When we subjected this presentation to internal review two days ago, this upfront section in particular was scrutinized. "Is the economy really getting better? I (exclamation point) don't think it's really getting better. Haven't you seen the headlines coming out of Greece and Europe?" Then the question TO ME became, "Who will actually be in the audience that sees and hears this presentation? Will s/he be someone like me? Or will s/he be someone like the critic who didn't like our lead-in?" We took the safe route and removed that lead in. After all, why start a "pitch" with a component that is arguably subjective? What if many of our audience members are individuals at organizations still facing a strong headwind? For reasons I won't go into here, it was the right decision to make. The moral of the story: Make sure you really know your audience. Harness the wisdom of the information your organization's CRM systems collect to get that fully informed "customer view." Conduct formal research. Conduct INFORMAL research. Ask lots of questions. Study industries and scenarios that have nothing to do with yours to see "how they do it." Stop strangers in coffee shops and on the street...seriously. Last week I caught up with an old friend from high school who recently retired from a 25 year career with the USMC. He said, "I can learn something from every single person I come into contact with." What a great way of approaching the world. Then, think about and write down what YOU like and dislike as a customer. But also remember that when it comes to your company's products, you are most likely NOT the customer, so don't go overboard in superimposing your own world view. Approaching the study of customers this way adds rhyme, reason and CONTEXT to lengthy blog posts like this one. Know your audience.

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• Would You Like It In Green?

  - by steve.diamond

  OK, so admittedly, this is already a TIRED and HACKNEYED term, but it applies here, so please endure the following. If you would like it in green, then yes, "We have an app for that!" In the soon-to-be-introduced next release of Oracle CRM On Demand, organizations gain unprecedented flexibility in their ability to optimize the look and feel of the Oracle CRM On Demand user interface. So if you want it in green, you can have it in green. And on this topic, I must say...our product development team seems to be taking unabashed pleasure in displaying this new color flexibility. Their demos are increasingly displaying a color palette that would make Martha Stewart hurl. And when I offer any feedback in my typically "direct" manner, they respond with, "Well Diamond, we can't show red or blue now, can we? It would just look like...everything else!" Yeah....but....but...I'm wearing a white shirt today, just like the white shirt I wore yesterday. And my wife has a fondness for "Shabby Chic," which is an interior design style deploying mostly white backdrops. Therefore, I guess I'm not the best one to critique. In all seriousness, although we'll be profiling far meatier features in the next release of Oracle CRM On Demand, this is important for organizations that want to match the look and feel of their CRM application to their corporate branding standards. Oh, and Happy St. Patrick's Day.

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• Welcome Relief

  - by michael.seback

  Government organizations are experiencing unprecedented demand for social services. The current economy continues to put immense stress on social service organizations. Increased need for food assistance, employment security, housing aid and other critical services is keeping agencies busier than ever. ... The Kansas Department of Labor (KDOL) uses Oracle's social services solution in its employment security program. KDOL has used Siebel Customer Relationship Management (CRM) for nearly a decade, and recently purchased Oracle Policy Automation to improve its services even further. KDOL implemented Siebel CRM in 2002, and has expanded its use of it over the years. The agency started with Siebel CRM in the call center and later moved it into case management. Siebel CRM has been a strong foundation for KDOL in the face of rising demand for unemployment benefits, numerous labor-related law changes, and an evolving IT environment. ... The result has been better service for constituents. "It's really enabled our staff to be more effective in serving clients," said Hubka. That's a trend the department plans to continue. "We're 100 percent down the path of Siebel, in terms of what we're doing in the future," Hubka added. "Their vision is very much in line with what we're planning on doing ourselves." ... Community Services is the leading agency responsible for the safety and well-being of children and young people within Australia's New South Wales (NSW) Government. Already a longtime Oracle Case Management user, Community Services recently implemented Oracle Policy Automation to ensure accurate, consistent decisions in the management of child safety. "Oracle Policy Automation has helped to provide a vehicle for the consistent application of the Government's 'Keep Them Safe' child protection action plan," said Kerry Holling, CIO for Community Services. "We believe this approach is a world-first in the structured decisionmaking space for child protection and we believe our department is setting an example that other child protection agencies will replicate." ... Read the full case study here.

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• Failure Sucks, But Does It Have To?

  - by steve.diamond

  Hey Folks--It's "elephant in the room" time. Imagine a representative from a CRM VENDOR discussing CRM FAILURES. Well. I recently saw this blog post from Michael Krigsman on "six ways CRM projects go wrong." Now, I know this may come off defensive, but my comments apply to ALL CRM vendors, not just Oracle. As I perused the list, I couldn't find any failures related to technology. They all seemed related to people or process. Now, this isn't about finger pointing, or impugning customers. I love customers! And when they fail, WE fail. Although I sit in the cheap seats, i.e., I haven't funded any multi-million dollar CRM initiatives lately, I kept wondering how to convert the perception of failure as something that ends and is never to be mentioned again (see Michael's reason #4), to something that one learns from and builds upon. So to continue my tradition of speaking in platitudes, let me propose the following three tenets: 1) Try and get ahead of your failures while they're very very small. 2) Immediately assess what you can learn from those failures. 3) With more than 15 years of CRM deployments, seek out those vendors that have a track record both in learning from "misses" and in supporting MANY THOUSANDS of CRM successes at companies of all types and sizes. Now let me digress briefly with an unpleasant (for me, anyway) analogy. I really don't like flying. Call it 'fear of dying' or 'fear of no control.' Whatever! I've spoken with quite a few commercial pilots over the years, and they reassure me that there are multiple failures on most every flight. We as passengers just don't know about them. Most of them are too miniscule to make a difference, and most of them are "caught" before they become LARGER failures. It's typically the mid-sized to colossal failures we hear about, and a significant percentage of those are due to human error. What's the point? I'd propose that organizations consider the topic of FAILURE in five grades. On one end, FAILURE Grade 1 is a minor/miniscule failure. On the other end, FAILURE Grade 5 is a colossal failure A Grade 1 CRM FAILURE could be that a particular interim milestone was missed. Why? What can we learn from that? How can we prevent that from happening as we proceed through the project? Individual organizations will need to define their own Grade 2 and Grade 3 failures. The opportunity is to keep those Grade 3 failures from escalating any further. Because honestly, a GRADE 5 failure may not be recoverable. It could result in a project being pulled, countless amounts of hours and dollars lost, and jobs lost. We don't want to go there. In closing, I want to thank Michael for opening my eyes up to the world of "color," versus thinking of failure as both "black and white" and a dead end road that organizations can't learn from and avoid discussing like the plague.

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• Creating the concept of Time

  - by Jamie Dixon

  So I've reached the point in my exploration of gaming where I'd like to impliment the concept of time into my little demo I've been building. What are some common methodologies for creating the concept of time passing within a game? My thoughts so far: My game loop tendes to spend a fair bit of time sitting around waiting or user input so any time system will likely need to be run in a seperate thread. What I've currently done is create a BackgroundWorker passing in a method that contains a loop triggering every second. This is working fine and I can output information to the console from here etc. Inside this loop I have a DateTime object that is incrimented by 1 minute for every realtime second. (the game begins in the year 01/01/01) Is this a standard way of acheiving this result or are there more tried and tested methods? I'm also curious about how to go about performing time based actions (reducing player energy, moving entities around the game board, life/death etc). Thanks for any pointers or advice. I've searched around however I'm not familiar enough with the terms and so my searches are yeilding little result on this one.

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• How can I store spell & items using a std::vector implementation?

  - by Vladimir Marenus

  I'm following along with a book from GameInstitute right now, and it's asking me to: Allow the player to buy and carry healing potions and potions of fireball. You can add an Item array (after you define the item class) to the Player class for storing them, or use a std::vector to store them. I think I would like to use the std::vector implementation, because that seems to confuse me less than making an item class, but I am unsure how to do so. I've heard from many people that vectors are great ways to store dynamic values (such as items, weapons, etc), but I've not seen it used.

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• Louis Peters Shares Several Oracle CRM On Demand Deployment Best Practices

  - by steve.diamond

  As promised in my post last week, here is an interview with Louis Peters, one of the three authors of the new book, Oracle CRM On Demand Deployment Guide. Press the "Play" button below to stream the audio, or click here to download the MP3 file. Enjoy.

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• Culture Shmulture?

  - by steve.diamond

  I've been thinking about "Customer Experience Management" lately. Here at Oracle, we arguably have the most complete suite of applications for managing the customer experience across and in the context of multiple channels -- from marketing to loyalty to contact center to self-service to analytics offerings, and more. And stay tuned, because in coming months let's just say we'll have even more to talk about on this front. But that said............ Last weekend my wife and I stayed at one of the premiere hotel chains on the planet. I won't name them, but we all know the short list. It could have been the St. Regis or the Ritz Carlton or Four Seasons or Hyatt Park or....This stay, at this particular hotel, was simply outstanding. Within a chain known for providing "above and beyond" levels of service, this particular hotel, under this particular manager, exceeded expectations on so many fronts. For example, at the Spa we mentioned to the two attendants that my wife is seven months pregnant and that we had previously had a lot of trouble conceiving. We then went to our room. Ten minutes later we heard a knock at the door and received a plate of chocolate covered strawberries with a heartfelt note and an inspiring quote, signed by the two spa attendees. The following day we arranged to have a bellhop drive us to the beach. Although they had a pre-arranged beach shuttle service with time limits, etc., he greeted us by saying, "I'm yours for the day until 4 p.m. Whatever you want to do is fine by me, as long as it's legal!" The morning that we left we arranged to have a taxi drive us to the airport--a nearly 40 mile drive. What showed up was a private coach complete with navy blue suited driver dude. And we were charged the taxi fare price. And there were many other awesome exchanges I won't mention here, although I did email the GM of this hotel two nights ago and expressed our effusive praise and gratitude. I'd submit that this hotel chain would have a definitive advantage using even more Oracle software to manage and optimize its customer interactions (yes, they are a customer). But WITHOUT the culture--that management team--and that instillation of aligned values across all employees of exemplifying 'the golden rule,' I wonder how much technology really matters in providing a distinctively positive and memorable customer experience. Lest you think I'm alone in these pontifications, have you read Paul Greenberg's blog lately? Have you seen one of his most recent posts? Now this SPECIFIC post is NOT about customer service per se. But it is about people. So yes, please think long and hard about the technology you seek to deploy. But never forget who will be interacting with your systems, and your customers.

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• Policy Implementation is Damaging Organizations: Economist Intelligence Unit

  - by michael.seback

  Read new research revealing the hidden risks of inefficient policy implementation The frenetic pace of regulatory and legislative change means public and private sector organizations must continuously update internal policies - in particular, as associated with decision making and disbursements. Yet with policy management efforts alarmingly under-resourced and under-funded, the risk and cost of non-compliance - and their associated implications - are growing daily. To find out how inefficient policy management could be putting your business at risk, read your complimentary copy of the full EIU paper - Enabling Efficient Policy Implementation - today.

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• What encoding is used by javax.xml.transform.Transformer?

  - by Simon Reeves

  Please can you answer a couple of questions based on the code below (excludes the try/catch blocks), which transforms input XML and XSL files into an output XSL-FO file: File xslFile = new File("inXslFile.xsl"); File xmlFile = new File("sourceXmlFile.xml"); TransformerFactory tFactory = TransformerFactory.newInstance(); Transformer transformer = tFactory.newTransformer(new StreamSource(xslFile)); FileOutputStream fos = new FileOutputStream(new File("outFoFile.fo"); transformer.transform(new StreamSource(xmlFile), new StreamResult(fos)); inXslFile is encoded using UTF-8 - however there are no tags in file which states this. sourceXmlFile is UTF-8 encoded and there may be a metatag at start of file indicating this. am currently using Java 6 with intention of upgrading in the future. What encoding is used when reading the xslFile? What encoding is used when reading the xmlFile? What encoding will be applied to the FO outfile? How can I obtain the info (properties) for 1 - 3? Is there a method call? How can the properties in 4 be altered - using configuration and dynamically? if known - Where is there info (web site) on this that I can read - I have looked without much success.

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• New Executive Q&As on Oracle's Social Services Solution

  - by michael.seback

  According to Calvin Tu, Senior Director Product Management, for Oracle Public Sector, "Government organizations are experiencing unprecedented demand for social services--but many are hampered by..." Read more about the strategy. "They're going to love the ability to automate the prescreening process and eligibility determination, thanks to a natural-language rules engine that..." says John Garrison, Oracle Vice President For CRM Public Sector. Read the rest of the story.

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• How should I implement a command processing application?

  - by Nini Michaels

  I want to make a simple, proof-of-concept application (REPL) that takes a number and then processes commands on that number. Example: I start with 1. Then I write "add 2", it gives me 3. Then I write "multiply 7", it gives me 21. Then I want to know if it is prime, so I write "is prime" (on the current number - 21), it gives me false. "is odd" would give me true. And so on. Now, for a simple application with few commands, even a simple switch would do for processing the commands. But if I want extensibility, how would I need to implement the functionality? Do I use the command pattern? Do I build a simple parser/interpreter for the language? What if I want more complex commands, like "multiply 5 until >200" ? What would be an easy way to extend it (add new commands) without recompiling? Edit: to clarify a few things, my end goal would not be to make something similar to WolframAlpha, but rather a list (of numbers) processor. But I want to start slowly at first (on single numbers). I'm having in mind something similar to the way one would use Haskell to process lists, but a very simple version. I'm wondering if something like the command pattern (or equivalent) would suffice, or if I have to make a new mini-language and a parser for it to achieve my goals?

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• Sorry. Not Much Happened Today!

  - by steve.diamond

  And THAT blog headline is dedicated to Seth Godin, who recently wrote that unlike its print brethren, digital media outlets aren't burdened with having to make their articles long enough to match the number of surrounding ad pages. He states that just because you CAN write more doesn't mean you SHOULD. Well, you don't have to tell me that twice. So to continue my rambling entry today, I'd suggest you read this post by Donal Daly on 10 steps to intelligent Social CRM for Sales. No seriously, read it. It's almost like a Groundswell Cliff Notes for sales people. I particularly love his third point. Of course I haven't "gotten" it yet, but I've got a whole life time, for crying out loud. Seriously, this is a great read and a fast one. And finally, in the department of longer reads, a thanks and shout out to Paul Greenberg for mentioning Oracle's new iPad app for Siebel CRM in his ZDNet blog. Hey, I warned you...not much happened today. Per se!

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• Learn How to Deliver a Superior Customer Experience

  - by steve.diamond

  That's right. Irene Ng, internationally acclaimed Oracle Web TV superstar, is hitting the Web airwaves again with a highly informative webcast! Tune in to hear Irene interview Steve Fearon, Oracle Vice President of CRM, Europe, Middle East and Africa, and explore how traditional CRM is converging with social networking and mobile technologies to deliver superior customer experiences that drive increased revenue and customer advocacy. And for you folks on the U.S. West Coast who REALLY like to get a jump on your day, we've got even better news. This Web TV event is taking place on June 17th at 2:00 a.m. Pacific time. But remember that for our friends in Central Europe, that is 11:00 a.m. CET. But we'll all be able to view a replay of this Webcast for those of us not awake for the original airing. So sign up now.

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• How relevant is UTF-7 when it comes to parsing emails?

  - by J. Pablo Fernández

  I recently implemented incoming emails for an application and boy, did I open the gates of hell? Since then every other day an email arrives that makes the app fail in a different way. One of those things is emails encoded as UTF-7. Most emails come as ASCII, some of the Latin encodings, or thankfully, UTF-8. Hotmail error messages (like email address doesn't exist or quota exceeded) seem to come as UTF-7. Unfortunately, UTF-7 is not an encoding Ruby understands: > "hello world".encode("utf-8", "utf-7") Encoding::ConverterNotFoundError: code converter not found (UTF-7 to UTF-8) > Encoding::UTF_7 => #<Encoding:UTF-7 (dummy)> My application doesn't crash, it actually handles the email quite well, but it does send me a notification about the potential error. I spent some time googling and I can't find anyone that implemented the conversion, at least not as a Ruby 1.9.3 Encoding::Converter. So, my question is, since I never got an email with actual content, from an actual person, in UTF-7, how relevant is that encoding? can I safely ignore it?

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• Sentence Tree v/s Words List

  - by Rohit Jose

  I was recently tasked with building a Name Entity Recognizer as part of a project. The objective was to parse a given sentence and come up with all the possible combinations of the entities. One approach that was suggested was to keep a lookup table for all the know connector words like articles and conjunctions, remove them from the words list after splitting the sentence on the basis of the spaces. This would leave out the Name Entities in the sentence. A lookup is then done for these identified entities on another lookup table that associates them to the entity type, for example if the sentence was: Remember the Titans was a movie directed by Boaz Yakin, the possible outputs would be: {Remember the Titans,Movie} was {a movie,Movie} directed by {Boaz Yakin,director} {Remember the Titans,Movie} was a movie directed by Boaz Yakin {Remember the Titans,Movie} was {a movie,Movie} directed by Boaz Yakin {Remember the Titans,Movie} was a movie directed by {Boaz Yakin,director} Remember the Titans was {a movie,Movie} directed by Boaz Yakin Remember the Titans was {a movie,Movie} directed by {Boaz Yakin,director} Remember the Titans was a movie directed by {Boaz Yakin,director} Remember the {the titans,Movie,Sports Team} was {a movie,Movie} directed by {Boaz Yakin,director} Remember the {the titans,Movie,Sports Team} was a movie directed by Boaz Yakin Remember the {the titans,Movie,Sports Team} was {a movie,Movie} directed by Boaz Yakin Remember the {the titans,Movie,Sports Team} was a movie directed by {Boaz Yakin,director} The entity lookup table here would contain the following data: Remember the Titans=Movie a movie=Movie Boaz Yakin=director the Titans=Movie the Titans=Sports Team Another alternative logic that was put forward was to build a crude sentence tree that would contain the connector words in the lookup table as parent nodes and do a lookup in the entity table for the leaf node that might contain the entities. The tree that was built for the sentence above would be: The question I am faced with is the benefits of the two approaches, should I be going for the tree approach to represent the sentence parsing, since it provides a more semantic structure? Is there a better approach I should be going for solving it?

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