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• Whoosh: PASS Board Year 1, Q4

  - by Denise McInerney

  "Whoosh". That's the sound the last quarter of 2012 made as it rushed by. My first year on the PASS Board is complete, and the last three months of it were probably the busiest. PASS Summit 2012 Much of October was devoted to preparing for Summit. Every Board  member, HQ staffer and dozens of volunteers were busy in the run-up to our flagship event. It takes a lot of work to put on the Summit. The community meetings,  first-timers program, keynotes, sessions and that fabulous Community Appreciation party are the result of many hours of preparation. Virtual Chapters at the Summit With a lot of help from Karla Landrum, Michelle Nalliah, Lana Montgomery and others at HQ the VCs had a good presence at Summit. We started the week with a VC leaders meeting. I shared some information about the activities and growth during the first part of the year.   From January - September 2012: The number of VCs increased from 14 to 20 VC membership  grew from 55,200 to 80,100 Total attendance at VC meetings increased from 1,480 to 2,198 Been part of PASS Global Growth with language-based VC- including Chinese, Spanish and Portuguese. We also heard from some VC leaders and volunteers. Ryan Adams (Performance VC) shared his tips for successful marketing of VC events. Amy Lewis (Business Intelligence VC) described how the BI chapter has expanded to support PASS' global growth by finding volunteers to organize events at times that are convenient for people in Europe and Australia. Felipe Ferreira (Portuguese language VC) described the experience of building a user group first in Brazil, then expanding to work with Portuguese-speaking data professionals around the world. Virtual Chapter leaders and volunteers were in evidence throughout Summit, beginning with the Welcome Reception. For the past several years VCs have had an organized presence at this event, signing up new members and advertising their meetings. Many VC leaders also spent time at the Community Zone. This new addition to the Summit proved to be a vibrant spot were new members and volunteers could network with others and find out how to start a chapter or host a SQL Saturday. Women In Technology 2012 was the 10th WIT Luncheon to be held at Summit. I was honored to be asked to be on the panel to discuss the topic "Where Have We Been and Where are We Going?" The PASS community has come a long way in our understanding of issues facing women in tech and our support of women in the organization. It was great to hear from panelists Stefanie Higgins and Kevin Kline who were there at the beginning as well as Kendra Little and Jen Stirrup who are part of the progress being made by women in our community today. Bylaw Changes The Board spent a good deal of time in 2012 discussing how to move our global growth initiatives forward. An important component of this is a proposed change to how the Board is elected with some seats representing geographic regions. At the end of December we voted on these proposed bylaw changes which have been published for review. The member review and feedback is open until February 8. I encourage all members to review these changes and send any feedback to [email protected]  In addition to reading the bylaws, I recommend reading Bill Graziano's blog post on the subject. Business Analytics Conference At Summit we announced a new event: the PASS Business Analytics Conference. The inaugural event will be April 10-12, 2013 in Chicago. The world of data is changing rapidly. More and more businesses want to extract value and insight from their data. Data professionals who provide these insights or enable others to do so are in demand. The BA Conference offers expert content on predictive analytics, data exploration and visualization, content delivery strategies and more. By holding this new event PASS is participating in important discussions happening in our industry, offering our members more educational value and reaching out to data professionals who are not currently part of our organization. New Year, New Portfolio In addition to my work with the Virtual Chapters I am also now responsible for the 24 Hours of PASS portfolio. Since the first 24HOP of 2013 is scheduled for January 30 we started the transition of the portfolio work from Rob Farley to me right after Summit. Work immediately started to secure speakers for the January event. We have also been evaluating webinar platforms that can be used for 24HOP as well as the Virtual Chapters. Next Up 24 Hours of PASS: Business Analytics Edition will be held on January 30. I'll be there and will moderate one or two sessions. The 24HOP topics are a sneak peek into the type of content that will be offered at the Business Analytics Conference. I hope to see some of you there. The Virtual Chapters have hit the ground running in 2013; many of them have events scheduled. The Application Development VC is getting restarted  and a new Business Analytics VC will be starting soon. Check out the lineup and join the VCs that interest you. And watch the Events page and Connector for announcements of upcoming meetings. At the end of January I will be attending a Board meeting in Seattle, and February 23 I will be at SQL Saturday #177 in Silicon Valley.

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• JavaOne 2011: Content review process and Tips for submissions

  - by arungupta

  The Technical Sessions, Birds of Feather, Panels, and Hands-on labs (basically all the content delivered at JavaOne) forms the backbone of the conference. At this year's JavaOne conference you'll have access to the rock star speakers, the ability to engage with luminaries in the hallways, and have beer (or 2) with community peers in designated areas. Even though the conference is Oct 2-6, 2011, and will be bigger and better than last year's conference, the Call for Paper submission and review/selection evaluation started much earlier.In previous years, I've participated in the review process and this year I was honored to serve as co-lead for the "Enterprise Service Architecture and Cloud" track with Ludovic Champenois. We had a stellar review team with an equal mix of Oracle and external community reviewers. The review process is very overwhelming with the reviewers going through multiple voting iterations on each submission in order to ensure that the selected content is the BEST of the submitted lot. Our ultimate goal was to ensure that the content best represented the track, and most importantly would draw interest and excitement from attendees. As always, the number and quality of submissions were just superb, making for a truly challenging (and rewarding) experience for the reviewers. As co-lead I tried to ensure that I applied a fair and balanced process in the evaluation of content in my track. . Here are some key steps followed by all track leads: Vote on sessions - Each reviewer is required to vote on the sessions on a scale of 1-5 - and also provide a justifying comment. Create buckets - Divide the submissions into different buckets to ensure a fair representation of different topics within a track. This ensures that if a particular bucket got higher votes then the track is not exclusively skewed towards it. Top 7 - The review committee provides a list of the top 7 talks that can be used in the promotional material by the JavaOne team. Generally these talks are easy to identify and a consensus is reached upon them fairly quickly. First cut - Each track is allocated a total number of sessions (including panels), BoFs, and Hands-on labs that can be approved. The track leads then start creating the first cut of the approvals using the casted votes coupled with their prior experience in the subject matter. In our case, Ludo and I have been attending/speaking at JavaOne (and other popular Java-focused conferences) for double digit years. The Grind - The first cut is then refined and refined and refined using multiple selection criteria such as sorting on the bucket, speaker quality, topic popularity, cumulative vote total, and individual vote scale. The sessions that don't make the cut are reviewed again as well to ensure if they need to replace one of the selected one as a potential alternate. I would like to thank the entire Java community for all the submissions and many thanks to the reviewers who spent countless hours reading each abstract, voting on them, and helping us refine the list. I think approximately 3-4 hours cumulative were spent on each submission to reach an evaluation, specifically the border line cases. We gave our recommendations to the JavaOne Program Committee Chairperson (Sharat Chander) and accept/decline notifications should show up in submitter inboxes in the next few weeks. Here are some points to keep in mind when submitting a session to JavaOne next time: JavaOne is a technology-focused conference so any product, marketing or seemingly marketish talk are put at the bottom of the list.Oracle Open World and Oracle Develop are better options for submitting product specific talks. Make your title catchy. Remember the attendees are more likely to read the abstract if they like the title. We try our best to recategorize the talk to a different track if it needs to but please ensure that you are filing in the right track to have all the right eyeballs looking at it. Also, it does not hurt marking an alternate track if your talk meets the criteria. Make sure to coordinate within your team before the submission - multiple sessions from the same team or company does not ensure that the best speaker is picked. In such case we rely upon your "google presence" and/or review committee's prior knowledge of the speaker. The reviewers may not know you or your product at all and you get 750 characters to pitch your idea. Make sure to use all of them, to the last 750th character. Make sure to read your abstract multiple times to ensure that you are giving all the relevant information ? Think through your presentation and see if you are leaving out any important aspects.Also look if the abstract has any redundant information that will not required by the reviewers. There are additional sections that allow you to share information about the speaker and the presentation summary. Use them to blow the horn about yourself and any other relevant details. Please don't say "call me at xxx-xxx-xxxx to find out the details" :-) The review committee enjoyed reviewing the submissions and we certainly hope you'll have a great time attending them. Happy JavaOne!

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• JavaOne 2011: Content review process and Tips for submissions

  - by arungupta

  The Technical Sessions, Birds of Feather, Panels, and Hands-on labs (basically all the content delivered at JavaOne) forms the backbone of the conference. At this year's JavaOne conference you'll have access to the rock star speakers, the ability to engage with luminaries in the hallways, and have beer (or 2) with community peers in designated areas. Even though the conference is Oct 2-6, 2011, and will be bigger and better than last year's conference, the Call for Paper submission and review/selection evaluation started much earlier.In previous years, I've participated in the review process and this year I was honored to serve as co-lead for the "Enterprise Service Architecture and Cloud" track with Ludovic Champenois. We had a stellar review team with an equal mix of Oracle and external community reviewers. The review process is very overwhelming with the reviewers going through multiple voting iterations on each submission in order to ensure that the selected content is the BEST of the submitted lot. Our ultimate goal was to ensure that the content best represented the track, and most importantly would draw interest and excitement from attendees. As always, the number and quality of submissions were just superb, making for a truly challenging (and rewarding) experience for the reviewers. As co-lead I tried to ensure that I applied a fair and balanced process in the evaluation of content in my track. . Here are some key steps followed by all track leads: Vote on sessions - Each reviewer is required to vote on the sessions on a scale of 1-5 - and also provide a justifying comment. Create buckets - Divide the submissions into different buckets to ensure a fair representation of different topics within a track. This ensures that if a particular bucket got higher votes then the track is not exclusively skewed towards it. Top 7 - The review committee provides a list of the top 7 talks that can be used in the promotional material by the JavaOne team. Generally these talks are easy to identify and a consensus is reached upon them fairly quickly. First cut - Each track is allocated a total number of sessions (including panels), BoFs, and Hands-on labs that can be approved. The track leads then start creating the first cut of the approvals using the casted votes coupled with their prior experience in the subject matter. In our case, Ludo and I have been attending/speaking at JavaOne (and other popular Java-focused conferences) for double digit years. The Grind - The first cut is then refined and refined and refined using multiple selection criteria such as sorting on the bucket, speaker quality, topic popularity, cumulative vote total, and individual vote scale. The sessions that don't make the cut are reviewed again as well to ensure if they need to replace one of the selected one as a potential alternate. I would like to thank the entire Java community for all the submissions and many thanks to the reviewers who spent countless hours reading each abstract, voting on them, and helping us refine the list. I think approximately 3-4 hours cumulative were spent on each submission to reach an evaluation, specifically the border line cases. We gave our recommendations to the JavaOne Program Committee Chairperson (Sharat Chander) and accept/decline notifications should show up in submitter inboxes in the next few weeks. Here are some points to keep in mind when submitting a session to JavaOne next time: JavaOne is a technology-focused conference so any product, marketing or seemingly marketish talk are put at the bottom of the list.Oracle Open World and Oracle Develop are better options for submitting product specific talks. Make your title catchy. Remember the attendees are more likely to read the abstract if they like the title. We try our best to recategorize the talk to a different track if it needs to but please ensure that you are filing in the right track to have all the right eyeballs looking at it. Also, it does not hurt marking an alternate track if your talk meets the criteria. Make sure to coordinate within your team before the submission - multiple sessions from the same team or company does not ensure that the best speaker is picked. In such case we rely upon your "google presence" and/or review committee's prior knowledge of the speaker. The reviewers may not know you or your product at all and you get 750 characters to pitch your idea. Make sure to use all of them, to the last 750th character. Make sure to read your abstract multiple times to ensure that you are giving all the relevant information ? Think through your presentation and see if you are leaving out any important aspects.Also look if the abstract has any redundant information that will not required by the reviewers. There are additional sections that allow you to share information about the speaker and the presentation summary. Use them to blow the horn about yourself and any other relevant details. Please don't say "call me at xxx-xxx-xxxx to find out the details" :-) The review committee enjoyed reviewing the submissions and we certainly hope you'll have a great time attending them. Happy JavaOne!

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• Must-see sessions at TCUK11

  - by Roger Hart

  Technical Communication UK is probably the best professional conference I've been to. Last year, I spoke there on content strategy, and this year I'll be co-hosting a workshop on embedded user assistance. Obviously, I'd love people to come along to that; but there are some other sessions I'd like to flag up for anybody thinking of attending. Tuesday 20th Sept - workshops This will be my first year at the pre-conference workshop day, and I'm massively glad that our workshop hasn't been scheduled along-side the one I'm really interested in. My picks: It looks like you're embedding user assistance. Would you like help? My colleague Dom and I are presenting this one. It's our paen to Clippy, to the brilliant idea he represented, and the crashing failure he was. Less precociously, we'll be teaching embedded user assistance, Red Gate style. Statistics without maths: acquiring, visualising and interpreting your data This doesn't need to do anything apart from what it says on the tin in order to be gold dust. But given the speakers, I suspect it will. A data-informed approach is a great asset to technical communications, so I'd recommend this session to anybody event faintly interested. The speakers here have a great track record of giving practical, accessible introductions to big topics. Go along. Wednesday 21st Sept - day one There's no real need to recommend the keynote for a conference, but I will just point out that this year it's Google's Patrick Hofmann. That's cool. You know what else is cool: Focus on the user, the rest follows An intro to modelling customer experience. This is a really exciting area for tech comms, and potentially touches on one of my personal hobby-horses: the convergence of technical communication and marketing. It's all part of delivering customer experience, and knowing what your users need lets you help them, sell to them, and delight them. Content strategy year 1: a tale from the trenches It's often been observed that content strategy is great at banging its own drum, but not so hot on compelling case studies. Here you go, folks. This is the presentation I'm most excited about so far. On a mission to communicate! Skype help their users communicate, but how do they communicate with them? I guess we'll find out. Then there's the stuff that I'm not too excited by, but you might just be. The standards geeks and agile freaks can get together in a presentation on the forthcoming ISO standards for agile authoring. Plus, there's a session on VBA for tech comms. I do have one gripe about day 1. The other big UK tech comms conference, UA Europe, have - I think - netted the more interesting presentation from Ellis Pratt. While I have no doubt that his TCUK case study on producing risk assessments will be useful, I'd far rather go to his talk on game theory for tech comms. Hopefully UA Europe will record it. Thursday 22nd Sept - day two Day two has a couple of slots yet to be confirmed. The rumour is that one of them will be the brilliant "Questions and rants" session from last year. I hope so. It's not ranting, but I'll be going to: RTFMobile: beyond stating the obvious Ultan O'Broin is an engaging speaker with a lot to say, and mobile is one of the most interesting and challenging new areas for tech comms. Even if this weren't a research-based presentation from a company with buckets of technology experience, I'd be going. It is, and you should too. Pattern recognition for technical communicators One of the best things about TCUK is the tendency to include sessions that tackle the theoretical and bring them towards the practical. Kai and Chris delivered cracking and well-received talks last year, and I'm looking forward to seeing what they've got for us on some of the conceptual underpinning of technical communication. Developing an interactive non-text learning programme Annoyingly, this clashes with Pattern Recognition, so I hope at least one of the streams is recorded again this year. The idea of communicating complex information without words us fascinating and this sounds like a great example of this year's third stream: "anything but text". For the localization and DITA crowds, there's rich pickings on day two, though I'm not sure how many of those sessions I'm interested in. In the 13:00 - 13:40 slot, there's an interesting clash between Linda Urban on re-use and training content, and a piece on minimalism I'm sorely tempted by. That's my pick of #TCUK11. I'll be doing a round-up blog after the event, and probably talking a bit more about it beforehand. I'm also reliably assured that there are still plenty of tickets.

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• How to get paid and figure out if I want to keep this client [migrated]

  - by Heiner Fawkes

  I have a client who is not paying on time, but it looks like the specifics don't match similar questions on this SE site. I got a call from a client I did website work for years ago. I had not done this kind of work for many years and frankly I'm not sure I want to now, but nevertheless about a month ago I agreed to bring his website, SEO, social media, and overall marketing for his small business up to speed. Why? He has told me many times how I'm the most honest, most well-informed contractor he's had experience with. And I personally kind of like him too. So I started working on an hourly basis. I sent one very small invoice and got paid. Then we talked a whole lot about all sorts of feature he would like me to implement. I started that work, and sent a second invoice on the first of the month (one of my two stated billing days). I didn't get paid. On every invoice it states that I charge a whopping ten percent per week late. I sent many voicemails and emails asking to please let me know what's going on with payment, and didn't get replies. Then the 15th of the month rolled around (which I stated initially as one of my invoicing dates). Since I hadn't been paid for the last invoice, I simply didn't send him an invoice at that time but emailed him and said that I will combine it with the next scheduled invoice for this reason (probably a bad idea I realize). Eventually he sent a portion of the invoice payment. I emailed back to let him know that he's three weeks late and what the remaining balance is. Finally we got in touch via phone. He basically told me that he thought I hadn't done all of the work I said I did. He looked at the page source code and it didn't look complete to him. I explained why his perception would be different and what work I had done as specified. He accepted this and said that part of the reason he didn't pay in full is that he's been swamped with personal family stuff, and part of the reason is that he didn't think I did all the work. That struck me as pretty weird. He also expressed concern that he has no idea now how much all the changes he has asked for are going to cost. And once again, he told me how honest and high-quality my services are compared to others he has dealt with. He also said he would pay me more (but not all) of the now three weeks overdue invoice that day. I didn't receive any payment. Basically this is how the client relationship strikes me: He's not good at communication. He's very busy and English isn't his first language. He almost never replies to emails but phone calls are fine. He's asked me to avoid emails for communication and I've asked him to please use email. He might not have enough money to afford all the things he has asked for. But so far I have been working for an hourly fee (which is quite high). He also has started paying monthly for hosting and social media services from me. What seems very abnormal is for a client to be so overdue on payments and to actually withhold payment of an invoice without any communication because he didn't think the work was done. I told him that I will send dollar estimates of each module of remaining work so that we can decide which ones are the highest priority if he cannot afford them all. I also reiterated that in the future if he has doubts about the work or an inability to pay, he must contact me immediately to say so. I basically plan to state the following to him: I would like to work for him and help his business. I also have sympathy for his recent family difficulties. I am happy to figure out payment plans that would work better for him, but first I need to be paid in full for all outstanding invoices, especially given that I skipped one of them just to be nice. The most crucial thing I need is communication about any problems with my work or his ability to pay. Once again, he heeds to pay in full immediately before we negotiate anything else. Does the above seem like an appropriate communication? Is anything missing from it? Is anything I'm doing here really abnormal?

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• PASS: 2013 Summit Location

  - by Bill Graziano

  HQ recently posted a brief update on our search for a location for 2013.  It includes links to posts by four Board members and two community members. I’d like to add my thoughts to the mix and ask you a question.  But I can’t give you a real understanding without telling you some history first. So far we’ve had the Summit in Chicago, San Francisco, Orlando, Dallas, Denver and Seattle.  Each has a little different feel and distinct memories.  I enjoyed getting drinks by the pool in Orlando after the sessions ended.  I didn’t like that our location in Dallas was so far away from all the nightlife.  Denver was in downtown but we had real challenges with hotels.  I enjoyed the different locations.  I always enjoyed the announcement during the third keynote with the location of the next Summit. There are two big events that impacted my thinking on the Summit location.  The first was our transition to the new management company in early 2007.  The event that September in Denver was put on with a six month planning cycle by a brand new headquarters staff.  It wasn’t perfect but came off much better than I had dared to hope.  It also moved us out of the cookie cutter conferences that we used to do into a model where we have a lot more control.  I think you’ll all agree that the production values of our last few Summits have been fantastic.  That Summit also led to our changing relationship with Microsoft.  Microsoft holds two seats on the PASS Board.  All the PASS Board members face the same challenge: we all have full-time jobs and PASS comes in second place professionally (or sometimes further back).  Starting in 2008 we were assigned a liaison from Microsoft that had a much larger block of time to coordinate with us.  That changed everything between PASS and Microsoft.  Suddenly we were talking to product marketing, Microsoft PR, their event team, the Tech*Ed team, the education division, their user group team and their field sales team – locally and internationally.  We strengthened our relationship with CSS, SQLCAT and the engineering teams.  We had exposure at the executive level that we’d never had before.  And their level of participation at the Summit changed from under 100 people to 400-500 people.  I think those 400+ Microsoft employees have value at a conference on Microsoft SQL Server.  For the first time, Seattle had a real competitive advantage over other cities. I’m one that looked very hard at staying in Seattle for a long, long time.  I think those Microsoft engineers have value to our attendees.  I think the increased support that Microsoft can provide when we’re in Seattle has value to our attendees.  But that doesn’t tell the whole story.  There’s a significant (and vocal!) percentage of our membership that wants the Summit outside Seattle.  Post-2007 PASS doesn’t know what it’s like to have a Summit outside of Seattle.  I think until we have a Summit in another city we won’t really know the trade-offs. I think a model where we move every third or every other year is interesting.  But until we have another Summit outside Seattle and we can evaluate the logistics and how important it is to have depth and variety in our Microsoft participation we won’t really know. Another benefit that comes with a move is variety or diversity.  I learn more when I’m exposed to new things and new people.  I believe that moving the Summit will give a different set of people an opportunity to attend. Grant Fritchey writes “It seems that the board is leaning, extremely heavily, towards making it a permanent fixture in Seattle.”  I don’t believe that’s true.  I know there was discussion of that earlier but I don’t believe it’s true now. And that brings me to my question.  Do we announce the city now or do we wait until the 2012 Summit?  I’m happy to announce Seattle vs. not-Seattle as soon as we sign the contract.  But I’d like to leave the actual city announcement until the 2011 Summit.  I like the drama and mystery of it.  I also like that it doesn’t give you a reason to skip a Summit and wait for the next one if it’s closer or back in Seattle.  The other side of the coin is that your planning is easier if you know where it is.  What do you think?

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• Declarative Architectures in Infrastructure as a Service (IaaS)

  - by BuckWoody

  I deal with computing architectures by first laying out requirements, and then laying in any constraints for it's success. Only then do I bring in computing elements to apply to the system. As an example, a requirement might be "world-side availability" and a constraint might be "with less than 80ms response time and full HA" or something similar. Then I can choose from the best fit of technologies which range from full-up on-premises computing to IaaS, PaaS or SaaS. I also deal in abstraction layers - on-premises systems are fully under your control, in IaaS the hardware is abstracted (but not the OS, scale, runtimes and so on), in PaaS the hardware and the OS is abstracted and you focus on code and data only, and in SaaS everything is abstracted - you merely purchase the function you want (like an e-mail server or some such) and simply use it. When you think about solutions this way, the architecture moves to the primary factor in your decision. It's problem-first architecting, and then laying in whatever technology or vendor best fixes the problem. To that end, most architects design a solution using a graphical tool (I use Visio) and then creating documents that  let the rest of the team (and business) know what is required. It's the template, or recipe, for the solution. This is extremely easy to do for SaaS - you merely point out what the needs are, research the vendor and present the findings (and bill) to the business. IT might not even be involved there. In PaaS it's not much more complicated - you use the same Application Lifecycle Management and design tools you always have for code, such as Visual Studio or some other process and toolset, and you can "stamp out" the application in multiple locations, update it and so on. IaaS is another story. Here you have multiple machines, operating systems, patches, virus scanning, run-times, scale-patterns and tools and much more that you have to deal with, since essentially it's just an in-house system being hosted by someone else. You can certainly automate builds of servers - we do this as technical professionals every day. From Windows to Linux, it's simple enough to create a "build script" that makes a system just like the one we made yesterday. What is more problematic is being able to tie those systems together in a coherent way (as a solution) and then stamp that out repeatedly, especially when you might want to deploy that solution on-premises, or in one cloud vendor or another. Lately I've been working with a company called RightScale that does exactly this. I'll point you to their site for more info, but the general idea is that you document out your intent for a set of servers, and it will deploy them to on-premises clouds, Windows Azure, and other cloud providers all from the same script. In other words, it doesn't contain the images or anything like that - it contains the scripts to build them on-premises or on a cloud vendor like Microsoft. Using a tool like this, you combine the steps of designing a system (all the way down to passwords and accounts if you wish) and then the document drives the distribution and implementation of that intent. As time goes on and more and more companies implement solutions on various providers (perhaps for HA and DR) then this becomes a compelling investigation. The RightScale information is here, if you want to investigate it further. Yes, there are other methods I've found, but most are tied to a single kind of cloud, and I'm not into vendor lock-in. Poppa Bear Level - Hands-on EvaluateRightScale at no cost.  Just bring your Windows Azurecredentials and follow the these tutorials: Sign Up for Windows Azure Add     Windows Azure to a RightScale Account Windows Azure Virtual Machines     3-tier Deployment Momma Bear Level - Just the Right level... ;0)  WindowsAzure Evaluation Guide - if you are new toWindows Azure Virtual Machines and new to RightScale, we recommend that youread the entire evaluation guide to gain a more complete understanding of theWindows Azure + RightScale solution.    WindowsAzure Support Page @ support.rightscale.com - FAQ's, tutorials,etc. for  Windows Azure Virtual Machines (Work in Progress) Baby Bear Level - Marketing WindowsAzure Page @ www.rightscale.com - find overview informationincluding solution briefs and presentation & demonstration videos   Scale     and Automate Applications on Windows Azure  Solution Brief     - how RightScale makes Windows Azure Virtual Machine even better SQL     Server on Windows Azure  Solution Brief   -       Run Highly Available SQL Server on Windows Azure Virtual Machines

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• Sun Ray Hardware Last Order Dates & Extension of Premier Support for Desktop Virtualization Software

  - by Adam Hawley

  In light of the recent announcement  to end new feature development for Oracle Virtual Desktop Infrastructure Software (VDI), Oracle Sun Ray Software (SRS), Oracle Virtual Desktop Client (OVDC) Software, and Oracle Sun Ray Client hardware (3, 3i, and 3 Plus), there have been questions and concerns regarding what this means in terms of customers with new or existing deployments.  The following updates clarify some of these commonly asked questions. Extension of Premier Support for Software Though there will be no new feature additions to these products, customers will have access to maintenance update releases for Oracle Virtual Desktop Infrastructure and Sun Ray Software, including Oracle Virtual Desktop Client and Sun Ray Operating Software (SROS) until Premier Support Ends.  To ensure that customer investments for these products are protected, Oracle  Premier Support for these products has been extended by 3 years to following dates: Sun Ray Software - November 2017 Oracle Virtual Desktop Infrastructure - March 2017 Note that OVDC support is also extended to the above dates since OVDC is licensed by default as part the SRS and VDI products.   As a reminder, this only affects the products listed above.  Oracle Secure Global Desktop and Oracle VM VirtualBox will continue to be enhanced with new features from time-to-time and, as a result, they are not affected by the changes detailed in this message. The extension of support means that customers under a support contract will still be able to file service requests through Oracle Support, and Oracle will continue to provide the utmost level of support to our customers as expected,  until the published Premier Support end date.  Following the end of Premier Support, Sustaining Support remains an 'indefinite' period of time.   Sun Ray 3 Series Clients - Last Order Dates For Sun Ray Client hardware, customers can continue to purchase Sun Ray Client devices until the following last order dates: Product Marketing Part Number Last Order Date Last Ship Date Sun Ray 3 Plus TC3-P0Z-00, TC3-PTZ-00 (TAA) September 13, 2013 February 28, 2014 Sun Ray 3 Client TC3-00Z-00 February 28, 2014 August 31, 2014 Sun Ray 3i Client TC3-I0Z-00 February 28, 2014 August 31, 2014 Payflex Smart Cards X1403A-N, X1404A-N February 28, 2014 August 31, 2014 Note the difference in the Last Order Date for the Sun Ray 3 Plus (September 13, 2013) compared to the other products that have a Last Order Date of February 28, 2014. The rapidly approaching date for Sun Ray 3 Plus is due to a supplier phasing-out production of a key component of the 3 Plus.   Given September 13 is unfortunately quite soon, we strongly encourage you to place your last time buy as soon as possible to maximize Oracle's ability fulfill your order. Keep in mind you can schedule shipments to be delivered as late as the end of February 2014, but the last day to order is September 13, 2013. Customers wishing to purchase other models - Sun Ray 3 Clients and/or Sun Ray 3i Clients - have additional time (until February 28, 2014) to assess their needs and to allow fulfillment of last time orders.  Please note that availability of supply cannot be absolutely guaranteed up to the last order dates and we strongly recommend placing last time buys as early as possible.  Warranty replacements for Sun Ray Client hardware for customers covered by Oracle Hardware Systems Support contracts will be available beyond last order dates, per Oracle's policy found on Oracle.com here.  Per that policy, Oracle intends to provide replacement hardware for up to 5 years beyond the last ship date, but hardware may not be available beyond the 5 year period after the last ship date for reasons beyond Oracle's control. In any case, by design, Sun Ray Clients have an extremely long lifespan  and mean time between failures (MTBF) - much longer than PCs, and over the years we have continued to see first- and second generations of Sun Rays still in daily use.  This is no different for the Sun Ray 3, 3i, and 3 Plus.   Because of this, and in addition to Oracle's continued support for SRS, VDI, and SROS, Sun Ray and Oracle VDI deployments can continue to expand and exist as a viable solution for some time in the future. Continued Availability of Product Licenses and Support Oracle will continue to offer all existing software licenses, and software and hardware support including: Product licenses and Premier Support for Sun Ray Software and Oracle Virtual Desktop Infrastructure Premier Support for Operating Systems (for Sun Ray Operating Software maintenance upgrades/support)  Premier Support for Systems (for Sun Ray Operating Software maintenance upgrades/support and hardware warranty) Support renewals For More Information For more information, please refer to the following documents for specific dates and policies associated with the support of these products: Document 1478170.1 - Oracle Desktop Virtualization Software and Hardware Lifetime Support Schedule Document 1450710.1 - Sun Ray Client Hardware Lifetime schedule Document 1568808.1 - Document Support Policies for Discontinued Oracle Virtual Desktop Infrastructure, Sun Ray Software and Hardware and Oracle Virtual Desktop Client Development For Sales Orders and Questions Please contact your Oracle Sales Representative or Saurabh Vijay ([email protected])

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• Global Perspective: Oracle AppAdvantage Does its Stage Debut in the UK

  - by Tanu Sood

  Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif"; mso-ascii- mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi- mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Global Perspective is a monthly series that brings experiences, business needs and real-world use cases from regions across the globe. This month’s feature is a follow-up from last month’s Global Perspective note from a well known ACE Director based in EMEA. My first contribution to this blog was before Oracle Open World and I was quite excited about where this initiative would take me in my understanding of the value of Oracle Fusion Middleware. Rimi Bewtra from the Oracle AppAdvantage team came as promised to the Oracle ACE Director briefings and explained what this initiative was all about and I then asked the directors to take part in the new survey. The story was really well received and then at the SOA advisory board that many of these ACE Directors already take part in there was a further discussion on how this initiative will help customers understand the benefits of adoption. A few days later Rick Beers launched the program at a lunch of invited customer executives which included one from Pella who talked about their projects (a quick recap on that here). I wasn’t able to stay for the whole event but what really interested me was that these executives who understood the technology but where looking for how they could use them to drive their businesses. Lots of ideas were bubbling up in my head about how we can use this in user groups to help our members, and the timing was fantastic as just three weeks later we had UKOUG_Apps13, our flagship Applications conference in the UK. We had independently working with Oracle marketing in the UK on an initiative called Apps Transformation to help our members look beyond just the application they use today. We have had a Fusion community page but felt the options open are now much wider than Fusion Applications, there are acquired applications, social, mobility and of course the underlying technology, Oracle Fusion Middleware. I was really pleased to be allowed to give the Oracle AppAdvantage story as a session in our conference and we are planning a special Apps Transformation event in March where I hope the Oracle AppAdvantage team will take part and we will have the results of the survey to discuss. But, life also came full circle for me. In my first post, I talked about Andrew Sutherland and his original theory that Oracle Fusion Middleware adoption had technical drivers. Well, Andrew was a speaker at our event and he gave a potted, tech-talk free update on Oracle Open World. Andrew talked about the Prevailing Technology Winds, and what is driving this today and he talked about that in the past it was the move from simply automating processes (ERP etc), through the altering of those processes (SOA) and onto consolidation. The next drivers are around the need to predict, both faster and more accurately; how to better exploit the information that we have available. He went on to talk about The Nexus of Forces: Social, Mobile, Cloud and Information – harnessing these forces of change with Oracle technology. Gartner really likes this concept and if you want to know more you can get their paper here. All this has made me think, and I hope it will make you too. Technology can help us drive our businesses better and understanding your needs can be the first step on your journey, which was the theme of our event in the UK. I spoke to a number of the delegates and I hope to share some of their stories in later posts. If you have a story to share, the survey is at: https://www.surveymonkey.com/s/P335DD3 About the Author: Debra Lilley, Fujitsu Fusion Champion, UKOUG Board Member, Fusion User Experience Advocate and ACE Director. Debra has 18 years experience with Oracle Applications, with E Business Suite since 9.4.1, moving to Business Intelligence Team Leader and then Oracle Alliance Director. She has spoken at over 100 conferences worldwide and posts at debrasoraclethoughts Editor’s Note: Debra has kindly agreed to share her musings and experience in a monthly column on the Fusion Middleware blog so do stay tuned…

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• Summit reflections

  - by Rob Farley

  So far, my three PASS Summit experiences have been notably different to each other. My first, I wasn’t on the board and I gave two regular sessions and a Lightning Talk in which I told jokes. My second, I was a board advisor, and I delivered a precon, a spotlight and a Lightning Talk in which I sang. My third (last week), I was a full board director, and I didn’t present at all. Let’s not talk about next year. I’m not sure there are many options left. This year, I noticed that a lot more people recognised me and said hello. I guess that’s potentially because of the singing last year, but could also be because board elections can bring a fair bit of attention, and because of the effort I’ve put in through things like 24HOP... Yeah, ok. It’d be the singing. My approach was very different though. I was watching things through different eyes. I looked for the things that seemed to be working and the things that didn’t. I had staff there again, and was curious to know how their things were working out. I knew a lot more about what was going on behind the scenes to make various things happen, and although very little about the Summit was actually my responsibility (based on not having that portfolio), my perspective had moved considerably. Before the Summit started, Board Members had been given notebooks – an idea Tom (who heads up PASS’ marketing) had come up with after being inspired by seeing Bill walk around with a notebook. The plan was to take notes about feedback we got from people. It was a good thing, and the notebook forms a nice pair with the SQLBits one I got a couple of years ago when I last spoke there. I think one of the biggest impacts of this was that during the first keynote, Bill told everyone present about the notebooks. This set a tone of “we’re listening”, and a number of people were definitely keen to tell us things that would cause us to pull out our notebooks. PASSTV was a new thing this year. Justin, the host, featured on the couch and talked a lot of people about a lot of things, including me (he talked to me about a lot of things, I don’t think he talked to a lot people about me). Reaching people through online methods is something which interests me a lot – it has huge potential, and I love the idea of being able to broadcast to people who are unable to attend in person. I’m keen to see how this medium can be developed over time. People who know me will know that I’m a keen advocate of certification – I've been SQL certified since version 6.5, and have even been involved in creating exams. However, I don’t believe in studying for exams. I think training is worthwhile for learning new skills, but the goal should be on learning those skills, not on passing an exam. Exams should be for proving that the skills are there, not a goal in themselves. The PASS Summit is an excellent place to take exams though, and with an attitude of professional development throughout the event, why not? So I did. I wasn’t expecting to take one, but I was persuaded and took the MCM Knowledge Exam. I hadn’t even looked at the syllabus, but tried it anyway. I was very tired, and even fell asleep at one point during it. I’ll find out my result at some point in the future – the Prometric site just says “Tested” at the moment. As I said, it wasn’t something I was expecting to do, but it was good to have something unexpected during the week. Of course it was good to catch up with old friends and make new ones. I feel like every time I’m in the US I see things develop a bit more, with more and more people knowing who I am, who my staff are, and recognising the LobsterPot brand. I missed being a presenter, but I definitely enjoyed seeing many friends on the list of presenters. I won’t try to list them, because there are so many these days that people might feel sad if I don’t mention them. For those that I managed to see, I was pleased to see that the majority of them have lifted their presentation skills since I last saw them, and I happily told them as much. One person who I will mention was Paul White, who travelled from New Zealand to his first PASS Summit. He gave two sessions (a regular session and a half-day), packed large rooms of people, and had everyone buzzing with enthusiasm. I spoke to him after the event, and he told me that his expectations were blown away. Paul isn’t normally a fan of crowds, and the thought of 4000 people would have been scary. But he told me he had no idea that people would welcome him so well, be so friendly and so down to earth. He’s seen the significance of the SQL Server community, and says he’ll be back. It’ll be good to see him there. Will you be there too?

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• Oracle CRM On Demand Release 24 is Generally Available

  - by Richard Lefebvre

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 We are pleased to announce that Oracle CRM On Demand Release 24 is Generally Available as of October 25, 2013 Get smarter, more productive and the best value with Oracle CRM On Demand Release 24. Oracle CRM On Demand continues to be the most complete Software-as-a-Service (SaaS) CRM solution available. Now, with Release 24, organizations of all types and sizes benefit from actionable insight anywhere, anytime, as well as key enhancements in mobility, embedded social, analytics, integration and extensibility, and ease of use.Next Generation Mobile and Desktop Solutions : Oracle CRM On Demand Release 24 offers a complete set of mobile and desktop solutions that improve productivity by enabling reps to access and update information anywhere, anytime. Capabilities include: Oracle CRM On Demand Disconnected Mobile Sales (DMS) – A disconnected native iPad solution, DMS has been further streamlined mobile sales process by adding Structured Product Messaging to record brand specific call objectives, enhancements in HTML5 eDetailing including message response tracking and improvements in administration and configuration such as more field management options for read only fields, role management and enhanced logging. Oracle CRM On Demand Connected Mobile Sales. This add-on mobile service provides a configurable mobile solution on iOS, BlackBerry and now Android devices. You can access data from CRM On Demand in real time with a rich, native user experience, that is comfortable and familiar to current iOS, BlackBerry and Android users. New features also include Single Sign On to enhance security for mobile users.  Oracle CRM On Demand Desktop: This application centralizes essential CRM information in the familiar Microsoft Outlook environment,increasing user adoption and decreasing training costs. Users can manage CRM data while disconnected, then synchronize bi-directionally when they are back on the network. New in Oracle CRM On Demand Desktop Version 3 is the ability to synchronize by Books of Business, and improved Online Lookup. Mobile Browser Support: The following mobile device browsers are now supported: Apple iPhone, Apple iPad, Windows 8 Tablets, and Google Android. Leverage the Social Enterprise Engaging customers via social channels is rapidly becoming a significant key to enhanced customer experience as it provides proactive customer service, targeted messaging and greater intimacy throughout the entire customer lifecycle. Listening to customers on the social channels can identify a customers’ sphere of influence and the real value they bring to their organization, or the impact they can have on the opportunity. Servicing the customer’s need is the first step towards loyalty to a brand, integrating with social channels allows us to maximize brand affinity and virally expand customer engagements thus increasing revenue. Oracle CRM On Demand is leveraging the Social Enterprise through its integration with Oracle’s Social Relationship Management (SRM) product suite by providing out-of-the-box integration with Social Engagement and Monitoring (SEM), Social Marketing (SM) and Oracle Social Network (OSN). With Oracle CRM On Demand Release 24, users are able to create a service request from a social post via SEM and have leads entered on a SM lead form automatically entered into Oracle CRM On Demand along with the campaign, streamlining the lead qualification process. Get Smarter with Actionable Insight The difference between making good decisions and great decisions depends heavily upon the quality, structure, and availability of information at hand. Oracle CRM On Demand Release 24 expands upon its industry-leading analytics capabilities to provide greater business insight than ever before. New capabilities include flexible permissions on analytics reports folders, allowing for read only access to reports, and additional field and object coverage. Get More Productive with Powerful Tools Oracle CRM On Demand Release 24 introduces a new set of powerful capabilities designed to maximize productivity. A significant new feature for customizing Oracle CRM On Demand is a JavaScript API. The JS API allows customers to add new buttons, suppress existing buttons and even change what happens when a user clicks an existing button. Other usability enhancements, such as personalized related information applets, extended case insensitive search provide users with better, more intuitive, experience. Additional privileges for viewing private activities and notes allow administrators to reassign records as needed, and Custom Object management. Workflow has been added to the Order Item object; and now tasks can be assigned to a relative user, such as an Account Owner, allowing more complex business processes to be automated and adhered to. Get the Best Value Oracle CRM On Demand delivers unprecedented value with the broadest set of capabilities from a single-provider solution, the industry’s lowest total cost of ownership, the most on-demand deployment options, the deepest CRM expertise and experience of any CRM provider, and the most secure CRM in the cloud. With Release 24, Oracle CRM On Demand now includes even more enterprise-grade security, integration, and extensibility features, along with enhanced industry editions to save you time and money. New features include: Business Process Administration: A new privilege has been added that allows administrators to override a Business Process Administration rule.This privilege permits users to edit a locked record, or unlock a record, in the event of a material change that needs to be reflected per corporatepolicy. Additionally, the Products Detailed object has been added to Business Process Administration, enabling record locking and logic to be applied. Expanded Integration: Oracle continues to improve Web Services each release, by adding more object coverage enabling customers and partners to easily integrate with CRM On Demand. Bottom Line Oracle CRM On Demand Release 24 enables organizations to get smarter, get more productive, and get the best value, period. For more information on Oracle CRM On Demand Release 24, please visit oracle.com/crmondemand

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• JavaOne 2012 Sunday Strategy Keynote

  - by Janice J. Heiss

  At the Sunday Strategy Keynote, held at the Masonic Auditorium, Hasan Rizvi, EVP, Middleware and Java Development, stated that the theme for this year's JavaOne is: “Make the future Java”-- meaning that Java continues in its role as the most popular, complete, productive, secure, and innovative development platform. But it also means, he qualified, the process by which we make the future Java -- an open, transparent, collaborative, and community-driven evolution. "Many of you have bet your businesses and your careers on Java, and we have bet our business on Java," he said.Rizvi detailed the three factors they consider critical to the success of Java--technology innovation, community participation, and Oracle's leadership/stewardship. He offered a scorecard in these three realms over the past year--with OS X and Linux ARM support on Java SE, open sourcing of JavaFX by the end of the year, the release of Java Embedded Suite 7.0 middleware platform, and multiple releases on the Java EE side. The JCP process continues, with new JSR activity, and JUGs show a 25% increase in participation since last year. Oracle, meanwhile, continues its commitment to both technology and community development/outreach--with four regional JavaOne conferences last year in various part of the world, as well as the release of Java Magazine, with over 120,000 current subscribers. Georges Saab, VP Development, Java SE, next reviewed features of Java SE 7--the first major revision to the platform under Oracle's stewardship, which has included near-monthly update releases offering hundreds of fixes, performance enhancements, and new features. Saab indicated that developers, ISVs, and hosting providers have all been rapid adopters of the platform. He also noted that Oracle's entire Fusion middleware stack is supported on SE 7. The supported platforms for SE 7 has also increased--from Windows, Linux, and Solaris, to OS X, Linux ARM, and the emerging ARM micro-server market. "In the last year, we've added as many new platforms for Java, as were added in the previous decade," said Saab.Saab also explored the upcoming JDK 8 release--including Project Lambda, Project Nashorn (a modern implementation of JavaScript running on the JVM), and others. He noted that Nashorn functionality had already been used internally in NetBeans 7.3, and announced that they were planning to contribute the implementation to OpenJDK. Nandini Ramani, VP Development, Java Client, ME and Card, discussed the latest news pertaining to JavaFX 2.0--releases on Windows, OS X, and Linux, release of the FX Scene Builder tool, the JavaFX WebView component in NetBeans 7.3, and an OpenJFX project in OpenJDK. Nandini announced, as of Sunday, the availability for download of JavaFX on Linux ARM (developer preview), as well as Scene Builder on Linux. She noted that for next year's JDK 8 release, JavaFX will offer 3D, as well as third-party component integration. Avinder Brar, Senior Software Engineer, Navis, and Dierk König, Canoo Fellow, next took the stage and demonstrated all that JavaFX offers, with a feature-rich, animation-rich, real-time cargo management application that employs Canoo's just open-sourced Dolphin technology.Saab also explored Java SE 9 and beyond--Jigsaw modularity, Penrose Project for interoperability with OSGi, improved multi-tenancy for Java in the cloud, and Project Sumatra. Phil Rogers, HSA Foundation President and AMD Corporate Fellow, explored heterogeneous computing platforms that combine the CPU and the parallel processor of the GPU into a single piece of silicon and shared memory—a hardware technology driven by such advanced functionalities as HD video, face recognition, and cloud workloads. Project Sumatra is an OpenJDK project targeted at bringing Java to such heterogeneous platforms--with hardware and software experts working together to modify the JVM for these advanced applications and platforms.Ramani next discussed the latest with Java in the embedded space--"the Internet of things" and M2M--declaring this to be "the next IT revolution," with Java as the ideal technology for the ecosystem. Last week, Oracle released Java ME Embedded 3.2 (for micro-contollers and low-power devices), and Java Embedded Suite 7.0 (a middleware stack based on Java SE 7). Axel Hansmann, VP Strategy and Marketing, Cinterion, explored his company's use of Java in M2M, and their new release of EHS5, the world's smallest 3G-capable M2M module, running Java ME Embedded. Hansmaan explained that Java offers them the ability to create a "simple to use, scalable, coherent, end-to-end layer" for such diverse edge devices.Marc Brule, Chief Financial Office, Royal Canadian Mint, also explored the fascinating use-case of JavaCard in his country's MintChip e-cash technology--deployable on smartphones, USB device, computer, tablet, or cloud. In parting, Ramani encouraged developers to download the latest releases of Java Embedded, and try them out.Cameron Purdy, VP, Fusion Middleware Development and Java EE, summarized the latest developments and announcements in the Enterprise space--greater developer productivity in Java EE6 (with more on the way in EE 7), portability between platforms, vendors, and even cloud-to-cloud portability. The earliest version of the Java EE 7 SDK is now available for download--in GlassFish 4--with WebSocket support, better JSON support, and more. The final release is scheduled for April of 2013. Nicole Otto, Senior Director, Consumer Digital Technology, Nike, explored her company's Java technology driven enterprise ecosystem for all things sports, including the NikeFuel accelerometer wrist band. Looking beyond Java EE 7, Purdy mentioned NoSQL database functionality for EE 8, the concurrency utilities (possibly in EE 7), some of the Avatar projects in EE 7, some in EE 8, multi-tenancy for the cloud, supporting SaaS applications, and more.Rizvi ended by introducing Dr. Robert Ballard, oceanographer and National Geographic Explorer in Residence--part of Oracle's philanthropic relationship with the National Geographic Society to fund K-12 education around ocean science and conservation. Ballard is best known for having discovered the wreckage of the Titanic. He offered a fascinating video and overview of the cutting edge technology used in such deep-sea explorations, noting that in his early days, high-bandwidth exploration meant that you’d go down in a submarine and "stick your face up against the window." Now, it's a remotely operated, technology telepresence--"I think of my Hercules vehicle as my equivalent of a Na'vi. When I go beneath the sea, I actually send my spirit." Using high bandwidth satellite links, such amazing explorations can now occur via smartphone, laptop, or whatever platform. Ballard’s team regularly offers live feeds and programming out to schools and the world, spanning 188 countries--with embedding educators as part of the expeditions. It's technology at its finest, inspiring the next-generation of scientists and explorers!

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• 3 Trends for SMBs around Social, Mobile, and Sensor

  - by Socially_Aware_Enterprise

  While I often am talking to big companies or discussing enterprise solutions. There are times when individuals ask me about Small or Medium sized business trends.  Interestingly,  the Enterprise Social, Mobile, and Sensor initiatives I regularly discuss are in fact related to even the Mom and Pop storefront. The eco-system of new service players in the Social-Mobile-Sensor space generally emerge developing partnerships with enterprises as they develop and bring economy to scale to their services for the larger market. And of course Oracle has an entire division dedicated for delivering products and support to help emerging companies compete without the need to open an industrial strength credit line.. So here are some trends that we are helping large enterprises to deploy today, but small and medium businesses should be able to take advantage of by the end of this year and starting into 2015. 1) The typical small business is generally "Localized". But the ability to be "Hyper-Localized" will come as location based services become ubiquitous. Many small businesses have one or several storefronts and theirs are typically within a single regional economic footprint. While the internet provides global reach, it will be the businesses that invest in social, mobile and local that will win in the end.  Of course I am a huge SoMoLo evangelist. The SMBs' content and targeting with platforms for Geo-Fencing, Geo-Conquesting and Path-Matching to HHI are all going to be accessible to them, if not for Mobile Apps, then via Mobile messaging in Social Networks that offer it.. Expect to be able to target FaceBook messaging not by city, but by store or mall… This makes being able to be "Hyper-Local" even more important. And with new proximity services coming online more than ever before, SMBs will operate and service customers with pinpoint accuracy right down to where they stand in an aisle. Geo-Conquesting will be huge for small players to place ads when customers pass through competitors regions. Car Dealers are doing this now.. But also of course iBeacons are now very cheap and getting easier to put in retail stores. The ability for sales to happen anywhere in the store via a mobile phone or tablet is huge, as it will give the small shop the flexibility to not have to "Guard the Register" as more or most transactions will be digital. Thus, M-Commerce and T-Commerce will change the job of cashier dramatically.. 2) Intra-Brand Advocacy, the idea now is that rather than just depend on your trusty social media manager and his team, you are going to push more and more individuals with expertise inside the organization to help manage, reach-out, and utilize social channels to manage the incoming questions and answers customers need. While for years CRM was the tool of the enterprise, today CRMs enable this now "Salesforce et al" capability to trickle throughout the company. This gives greater pressure to organize roles, but also flatten out the organization. Internal collaboration around topics and customer needs is going to be the key for SMBs to finally get serious about customer experiences. Their customers are online and in social networks. This includes not just B2C SMBs but also B2B companies as well. Don't believe me? To find the players just use hashtag #SocialSelling and you will see… 3) The Visual Networks will begin to move from Content Aggregators to Content Collaboration platforms, which means Pinterest, Instagram, Vine, & others will begin to move to add more features brands want, first marketing platforms, rather than unique brand partnerships as they do today, but this will open ways for SMBs to engage with clear brand messaging and metrics. Eventually providing more "Collaboration" between Brand and Consumer.. Don't think for a minute Facebook bought Oculus Rift so you could see your timeline in 3-D. The Social Networks I advise customers to invest in are ones that are audio and visual intrinsically. Players from SoundCloud to Pinterest are deploying ways for brands to harness their interactive visual or audio based social networks to sell ad units aka brand messaging. While the Social Media revolution is going on, the emphasis was on the social, today it more and more about the media in social, that enterprises soon small and medium businesses will be connected to. 

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• What to "CRM" in San Francisco? CRM Highlights for OpenWorld '12

  - by Tony Berk

  There is plenty to SEE for CRM during OpenWorld in San Francisco, September 30 - October 4! As I mentioned in my earlier post about some of the keynote sessions, Is There a Cloud Over OpenWorld?, I'm going try to highlight some key sessions to help you find the best sessions for you. Interested to find out where Oracle CRM products are headed, then find your "roadmap" session. Here are some of the sessions in the CRM Track that you might want to consider attending for products you currently own or might consider for the future. I think you'll agree, there is quite a bit of investment going on across Oracle CRM. Please use OpenWorld Schedule Builder or check the OpenWorld Content Catalog for all of the session details and any time or location changes. Tip: Pre-enrolled session registrants via Schedule Builder are allowed into the session rooms before anyone else, so Schedule Builder will guarantee you a seat. Many of the sessions below will likely be at capacity. General Session: Oracle Fusion CRM—Improving Sales Effectiveness, Efficiency, and Ease of Use (Session ID: GEN9674) - Oct 2, 11:45 AM - 12:45 PM. Anthony Lye, Senior VP, Oracle leads this general session focused on Oracle Fusion CRM. Oracle Fusion CRM optimizes territories, combines quota management and incentive compensation, integrates sales and marketing, and cleanses and enriches data—all within a single application platform. Oracle Fusion can be configured, changed, and extended at runtime by end users, business managers, IT, and developers. Oracle Fusion CRM can be used from the Web, from a smartphone, from Microsoft Outlook, or from an iPad. Deloitte, sponsor of the CRM Track, will also present key concepts on CRM implementations. Oracle Fusion Customer Relationship Management: Overview/Strategy/Customer Experiences/Roadmap (CON9407) - Oct 1, 3:15PM - 4:15PM. In this session, learn how Oracle Fusion CRM enables companies to create better sales plans, generate more quality leads, and achieve higher win rates and find out why customers are adopting Oracle Fusion CRM. Gain a deeper understanding of the unique capabilities only Oracle Fusion CRM provides, and learn how Oracle’s commitment to CRM innovation is driving a wide range of future enhancements. Oracle RightNow CX Cloud Service Vision and Roadmap (CON9764) - Oct 1, 10:45 AM - 11:45 AM. Oracle RightNow CX Cloud Service combines Web, social, and contact center experiences for a unified, cross-channel service solution in the cloud, enabling organizations to increase sales and adoption, build trust, strengthen relationships, and reduce costs and effort. Come to this session to hear from Oracle experts about where the product is going and how Oracle is committed to accelerating the pace of innovation and value to its customers. Siebel CRM Overview, Strategy, and Roadmap (CON9700) - Oct 1, 12:15PM - 1:15PM. The world’s most complete CRM solution, Oracle’s Siebel CRM helps organizations differentiate their businesses. Come to this session to learn about the Siebel product roadmap and how Oracle is committed to accelerating the pace of innovation and value for its customers on this platform. Additionally, the session covers how Siebel customers can leverage many Oracle assets such as Oracle WebCenter Sites; InQuira, RightNow, and ATG/Endeca applications, and Oracle Policy Automation in conjunction with their current Siebel investments. Oracle Fusion Social CRM Strategy and Roadmap: Future of Collaboration and Social Engagement (CON9750) - Oct 4, 11:15 AM - 12:15 PM. Social is changing the customer experience! Come find out how Oracle can help you know your customers better, encourage brand affinity, and improve collaboration within your ecosystem. This session reviews Oracle’s social media solution and shows how you can discover hidden insights buried in your enterprise and social data. Also learn how Oracle Social Network revolutionizes how enterprise users work, collaborate, and share to achieve successful outcomes. Oracle CRM On Demand Strategy and Roadmap (CON9727) - Oct 1, 10:45AM - 11:45AM. Oracle CRM On Demand is a powerful cloud-based customer relationship management solution. Come to this session to learn directly from Oracle experts about future product plans and hear how Oracle is committed to accelerating the pace of innovation and value to its customers. Knowledge Management Roadmap and Strategy (CON9776) - Oct 1, 12:15PM - 1:15PM. Learn how to harness the knowledge created as a natural byproduct of day-to-day interactions to lower costs and improve customer experience by delivering the right answer at the right time across channels. This session includes an overview of Oracle’s product roadmap and vision for knowledge management for both the Oracle RightNow and Oracle Knowledge (formerly InQuira) product families. Oracle Policy Automation Roadmap: Supercharging the Customer Experience (CON9655) - Oct 1, 12:15PM - 1:15PM. Oracle Policy Automation delivers rapid customer value by streamlining the capture, analysis, and deployment of policies across every facet of the customer experience. This session discusses recent Oracle Policy Automation enhancements for policy analytics; the latest Oracle Policy Automation Connector for Siebel; and planned new capabilities, including availability with the Oracle RightNow product line. There is much more, so stay tuned for more highlights or check out the Content Catalog and search for your areas of interest. Which session are you most interested in? Make your suggestions! But no voting for Pearl Jam or Kings of Leon. Those are after hours! 

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• Oracle Romania Summer School

  - by Maria Sandu

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 What would you say about a Summer School within a corporation where you can learn, play and practice? You might think that this is something usually uncommon for a company and you would be right. However, Oracle’s main value being innovation, we came up with a new project for Romanian students and graduates. We organised Oracle Summer School , offering them the opportunity to develop their soft skills and gain valuable business knowledge and exposure. How was Oracle Summer School programme organised? We focused on students and graduates’ needs and combined business experience with training and practice. The twenty four participants had different backgrounds, being interested in Software, Hardware, Finance, Marketing or other areas. The programme fulfilled each of these needs, bringing them in contact with Specialists and Managers. The first two weeks were dedicated to the company visits, business presentations and networking. The participants got an insight about employees’ activities and projects. Storytelling was also part of the program and people from different departments spent a couple of hours with the participants, sharing their experiences, knowledge and interesting stories. The Recruitment team delivered a training about the job interview skills in order to make the participants feel better prepared for a Recruitment process. The second module consisted of two weeks of Soft Skills trainings delivered by professional trainers from different departments. The participants gained useful insight on the competencies required within a business environment. The evenings were dedicated to social activities and it not very long until they started feel part of a team. The third module will take place at the end of September and will put the participants in contact with senior people from the business who will become their Mentors. What do the participants say about Oracle Summer School? “ As a fresh computer science graduate, Oracle Summer School gave me the opportunity of finding what are the technical and nontechnical skills required in a large multinational company. It was a great way of seeing how the theoretical knowledge I received during college is applied in real-life scenarios and what skills I still need to develop. “  (Cosmin Radu) “ When arriving at Oracle I had high expectations, but did not know exactly what was going to unfold because of the program's lack of precedence. Right after the first day, my feedback outgrew the initial forecast and the following weeks continued to build upon it. I had the pleasure to acquaint with brilliant people. The program was outlined on various profiles, delivering a comprehensive experience. It was very engaging, informative and nevertheless fun. “ (Vlad Manciu) „ Oracle Summer School is by far the best summer school that I have ever attended. For me it has been a great experience so far, because I’ve learned not only how to use soft skills in a corporate environment, but I’ve learned a great deal about myself as well. However, the most valuable asset of this 3-week period were the people that I’ve met: great individuals and great professionals, whom I really grew fond of.” (Alexandru Purcarea) “Applying to Oracle Summer School has been the best decision I took in regard to how to spend my summer holiday. I had the chance to do job shadowing at some of the departments I was interested in and I attended great trainings on various subjects such as time management and emotional intelligence. Moreover, I made friends with the other participants and we enjoyed going out together after “classes”.(Andreea Tudor) If you are interested in joining our team and attending our events please follow us on https://campus.oracle.com/campus/HR/emea_main.html /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif"; mso-ascii- mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi- mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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• Mark Hurd on the Customer Revolution: Oracle's Top 10 Insights

  - by Richard Lefebvre

  Reprint of an article from Forbes Businesses that fail to focus on customer experience will hear a giant sucking sound from their vanishing profitability. Because in today’s dynamic global marketplace, consumers now hold the power in the buyer-seller equation, and sellers need to revamp their strategy for this new world order. The ability to relentlessly deliver connected, personalized and rewarding customer experiences is rapidly becoming one of the primary sources of competitive advantage in today’s dynamic global marketplace. And the inability or unwillingness to realize that the customer is a company’s most important asset will lead, inevitably, to decline and failure. Welcome to the lifecycle of customer experience, in which consumers explore, engage, shop, buy, ask, compare, complain, socialize, exchange, and more across multiple channels with the unconditional expectation that each of those interactions will be completed in an efficient and personalized manner however, wherever, and whenever the customer wants. While many niche companies are offering point solutions within that sprawling and complex spectrum of needs and requirements, businesses looking to deliver superb customer experiences are still left having to do multiple product evaluations, multiple contract negotiations, multiple test projects, multiple deployments, and–perhaps most annoying of all–multiple and never-ending integration projects to string together all those niche products from all those niche vendors. With its new suite of customer-experience solutions, Oracle believes it can help companies unravel these challenges and move at the speed of their customers, anticipating their needs and desires and creating enduring and profitable relationships. Those solutions span the full range of marketing, selling, commerce, service, listening/insights, and social and collaboration tools for employees. When Oracle launched its suite of Customer Experience solutions at a recent event in New York City, president Mark Hurd analyzed the customer experience revolution taking place and presented Oracle’s strategy for empowering companies to capitalize on this important market shift. From Hurd’s presentation and related materials, I’ve extracted a list of Hurd’s Top 10 Insights into the Customer Revolution. 1. Please Don’t Feed the Competitor’s Pipeline!After enduring a poor experience, 89% of consumers say they would immediately take their business to your competitor. (Except where noted, the source for these findings is the 2011 Customer Experience Impact (CEI) Report including a survey commissioned by RightNow (acquired by Oracle in March 2012) and conducted by Harris Interactive.) 2. The Addressable Market Is Massive. Only 1% of consumers say their expectations were always met by their actual experiences. 3. They’re Willing to Pay More! In return for a great experience, 86% of consumers say they’ll pay up to 25% more. 4. The Social Media Microphone Is Always Live. After suffering through a poor experience, more than 25% of consumers said they posted a negative comment on Twitter or Facebook or other social media sites. Conversely, of those consumers who got a response after complaining, 22% posted positive comments about the company. 5.  The New Deal Is Never Done: Embrace the Entire Customer Lifecycle. An appropriately active and engaged relationship, says Hurd, extends across every step of the entire processs: need, research, select, purchase, receive, use, maintain, and recommend. 6. The 360-Degree Commitment. Customers want to do business with companies that actively and openly demonstrate the desire to establish strong and seamless connections across employees, the company, and the customer, says research firm Temkin Group in its report called “The CX Competencies.” 7. Understand the Emotional Drivers Behind Brand Love. What makes consumers fall in love with a brand? Among the top factors are friendly employees and customer reps (73%), easy access to information and support (55%), and personalized experiences, such as when companies know precisely what products or services customers have purchased in the past and what issues those customers have raised (36%). 8.  The Importance of Immediate Action. You’ve got one week to respond–and then the opportunity’s lost. If your company needs more than a week to answer a prospect’s question or request, most of those prospects will terminate the relationship. 9.  Want More Revenue, Less Churn, and More Referrals? Then improve the overall customer experience: Forrester’s research says that approach put an extra $900 million in the pockets of wireless service providers, $800 million for hotels, and $400 million for airlines. 10. The Formula for CX Success.  Hurd says it includes three elegantly interlaced factors: Connected Engagement, to personalize the experience; Actionable Insight, to maximize the engagement; and Optimized Execution, to deliver on the promise of value. RECOMMENDED READING: The Top 10 Strategic CIO Issues For 2013 Wal-Mart, Amazon, eBay: Who’s the Speed King of Retail? Career Suicide and the CIO: 4 Deadly New Threats Memo to Marc Benioff: Social Is a Tool, Not an App

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• Seizing the Moment with Mobility

  - by Divya Malik

  Empowering people to work where they want to work is becoming more critical now with the consumerisation of technology. Employees are bringing their own devices to the workplace and expecting to be productive wherever they are. Sales people welcome the ability to run their critical business applications where they can be most effective which is typically on the road and when they are still with the customer. Oracle has invested many years of research in understanding customer's Mobile requirements. “The keys to building the best user experience were building in a lot of flexibility in ways to support sales, and being useful,” said Arin Bhowmick, Director, CRM, for the Applications UX team. “We did that by talking to and analyzing the needs of a lot of people in different roles.” The team studied real-life sales teams. “We wanted to study salespeople in context with their work,” Bhowmick said. “We studied all user types in the CRM world because we wanted to build a user interface and user experience that would cater to sales representatives, marketing managers, sales managers, and more. Not only did we do studies in our labs, but also we did studies in the field and in mobile environments because salespeople are always on the go.” Here is a recent post from Hernan Capdevila, Vice President, Oracle Fusion Apps which was featured on the Oracle Applications Blog.  Mobile devices are forcing a paradigm shift in the workplace – they’re changing the way businesses can do business and the type of cultures they can nurture. As our customers talk about their mobile needs, we hear them saying they want instant-on access to enterprise data so workers can be more effective at their jobs anywhere, anytime. They also are interested in being more cost effective from an IT point of view. The mobile revolution – with the idea of BYOD (bring your own device) – has added an interesting dynamic because previously IT was driving the employee device strategy and ecosystem. That's been turned on its head with the consumerization of IT. Now employees are figuring out how to use their personal devices for work purposes and IT has to figure out how to adapt. Blurring the Lines between Work and Personal Life My vision of where businesses will be five years from now is that our work lives and personal lives will be more interwoven together. In turn, enterprises will have to determine how to make employees’ work lives fit more into the fabric of their personal lives. And personal devices like smartphones are going to drive significant business value because they let us accomplish things very incrementally. I can be sitting on a train or in a taxi and be productive. At the end of any meeting, I can capture ideas and tasks or follow up with people in real time. Mobile devices enable this notion of seizing the moment – capitalizing on opportunities that might otherwise have slipped away because we're not connected. For the industry shapers out there, this is game changing. The lean and agile workforce is definitely the future. This notion of the board sitting down with the executive team to lay out strategic objectives for a three- to five-year plan, bringing in HR to determine how they're going to staff the strategic activities, kicking off the execution, and then revisiting the plan in three to five years to create another three- to five-year plan is yesterday's model. Businesses that continue to approach innovating in that way are in the dinosaur age. Today it's about incremental planning and incremental execution, which requires a lot of cohesion and synthesis within the workforce. There needs to be this interweaving notion within the workforce about how ideas cascade down, how people engage, how they stay connected, and how insights are shared. How to Survive and Thrive in Today’s Marketplace The notion of Facebook isn’t new. We lived it pre-Internet days with America Online and Prodigy – Facebook is just the renaissance of these services in a more viral and pervasive way. And given the trajectory of the consumerization of IT with people bringing their personal tooling to work, the enterprise has no option but to adapt. The sooner that businesses realize this from a top-down point of view the sooner that they will be able to really drive significant innovation and adapt to the marketplace. There are a small number of companies right now (I think it's closer to 20% rather than 80%, but the number is expanding) that are able to really innovate in this incremental marketplace. So from a competitive point of view, there's no choice but to be social and stay connected. By far the majority of users on Facebook and LinkedIn are mobile users – people on iPhones, smartphones, Android phones, and tablets. It's not the couch people, right? It's the on-the-go people – those people at the coffee shops. Usually when you're sitting at your desk on a big desktop computer, typically you have better things to do than to be on Facebook. This is a topic I'm extremely passionate about because I think mobile devices are game changing. Mobility delivers significant value to businesses – it also brings dramatic simplification from a functional point of view and transforms our work life experience. Hernan Capdevila Vice President, Oracle Applications Development

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• 7 Steps To Cut Recruiting Costs & Drive Exceptional Business Results

  - by Oracle Accelerate for Midsize Companies

  By Steve Viarengo, Vice President Product Management, Oracle Taleo Cloud Services  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 In good times, trimming operational costs is an ongoing goal. In tough times, it’s a necessity. In both good times and bad, however, recruiting occurs. Growth increases headcount in good times, and opportunistic or replacement hiring occurs in slow business cycles. By employing creative recruiting strategies in tandem with the latest technology developments, you can reduce recruiting costs while driving exceptional business results. Here are some critical areas to focus on. 1.  Target Direct Cost Savings Total recruiting process expenses are the sum of external costs plus internal labor costs. Most organizations can reduce recruiting expenses with direct cost savings. While additional savings on indirect costs can be realized from process improvement and efficiency gains, there are direct cost savings and benefits readily available in three broad areas: sourcing, assessments, and green recruiting. 2. Sourcing: Reduce Agency Costs Agency search firm fees can amount to 35 percent of a new employee’s annual base salary. Typically taken from the hiring department budget, these fees may not be visible to HR. By relying on internal mobility programs, referrals, candidate pipelines, and corporate career Websites, organizations can reduce or eliminate this agency spend. And when you do have to pay third-party agency fees, you can optimize the value you receive by collaborating with agencies to identify referred candidates, ensure access to candidate data and history, and receive automatic notifications and correspondence. 3. Sourcing: Reduce Advertising Costs You can realize significant cost reductions by placing all job positions on your corporate career Website. This will allow you to reap a substantial number of candidates at minimal cost compared to job boards and other sourcing options. 4.  Sourcing: Internal Talent Pool Internal talent pools provide a way to reduce sourcing and advertising costs while delivering improved productivity and retention. Internal redeployment reduces costs and ramp-up time while increasing retention and employee satisfaction. 5.  Sourcing: External Talent Pool Strategic recruiting requires identifying and matching people with a given set of skills to a particular job while efficiently allocating sourcing expenditures. By using an e-recruiting system (which drives external talent pool management) with a candidate relationship database, you can automate prescreening and candidate matching while communicating with targeted candidates. Candidate relationship management can lower sourcing costs by marketing new job opportunities to candidates sourced in the past. By mining the talent pool in this fashion, you eliminate the need to source a new pool of candidates for each new requisition. Managing and mining the corporate candidate database can reduce the sourcing cost per candidate by as much as 50 percent. 6.  Assessments: Reduce Turnover Costs By taking advantage of assessments during the recruitment process, you can achieve a range of benefits, including better productivity, superior candidate performance, and lower turnover (providing considerable savings). Assessments also save recruiter and hiring manager time by focusing on a short list of qualified candidates. Hired for fit, such candidates tend to stay with the organization and produce quality work—ultimately driving revenue.  7. Green Recruiting: Reduce Paper and Processing Costs You can reduce recruiting costs by automating the process—and making it green. A paperless process informs candidates that you’re dedicated to green recruiting. It also leads to direct cost savings. E-recruiting reduces energy use and pollution associated with manufacturing, transporting, and recycling paper products. And process automation saves energy in mailing, storage, handling, filing, and reporting tasks. Direct cost savings come from reduced paperwork related to résumés, advertising, and onboarding. Improving the recruiting process through sourcing, assessments, and green recruiting not only saves costs. It also positions the company to improve the talent base during the recession while retaining the ability to grow appropriately in recovery. /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";}

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• Provocative Tweets From the Dachis Social Business Summit

  - by Mike Stiles

  On June 20, all who follow social business and how social is changing how we do business and internal business structures, gathered in London for the Dachis Social Business Summit. In addition to Oracle SVP Product Development, Reggie Bradford, brands and thought leaders posed some thought-provoking ideas and figures. Here are some of the most oft-tweeted points, and our thoughts that they provoked. Tweet: The winners will be those who use data to improve performance.Thought: Everyone is dwelling on ROI. Why isn’t everyone dwelling on the opportunity to make their product or service better (as if that doesn’t have an effect on ROI)? Big data can improve you…let it. Tweet: High performance hinges on integrated teams that interact with each other.Thought: Team members may work well with each other, but does the team as a whole “get” what other teams are doing? That’s the key to an integrated, companywide workforce. (Internal social platforms can facilitate that by the way). Tweet: Performance improvements come from making the invisible visible.Thought: Many of the factors that drive customer behavior and decisions are invisible. Through social, customers are now showing us what we couldn’t see before…if we’re paying attention. Tweet: Games have continuous feedback, which is why they’re so engaging.  Apply that to business operations.Thought: You think your employees have an obligation to be 100% passionate and engaged at all times about making you richer. Think again. Like customers, they must be motivated. Visible insight that they’re advancing on their goals helps. Tweet: Who can add value to the data?  Data will tend to migrate to where it will be most effective.Thought: Not everybody needs all the data. One team will be able to make sense of, use, and add value to data that may be irrelevant to another team. Like a strategized football play, the data has to get sent to the spot on the field where it’s needed most. Tweet: The sale isn’t the light at the end of the tunnel, it’s the start of a new marketing cycle.Thought: Another reason the ROI question is fundamentally flawed. The sale is not the end of the potential return on investment. After-the-sale service and nurturing begins where the sales “victory” ends. Tweet: A dead sale is one that’s not shared.  People must be incentivized to share.Thought: Guess what, customers now know their value to you as marketers on your behalf. They’ll tell people about your product, but you’ve got to answer, “Why should I?” And you’ve got to answer it with something substantial, not lame trinkets. Tweet: Social user motivations are competition, affection, excellence and curiosity.Thought: Your followers will engage IF; they can get something for doing it, love your culture so much they want you to win, are consistently stunned at the perfection and coolness of your products, or have been stimulated enough to want to know more. Tweet: In Europe, 92% surveyed said they couldn’t care less about brands.Thought: Oh well, so much for loving you or being impressed enough with your products & service that they want you to win. We’ve got a long way to go. Tweet: A complaint is a gift.Thought: Our instinct where complaints are concerned is to a) not listen, b) dismiss the one who complains as a kook, c) make excuses, and d) reassure ourselves with internal group-think that they’re wrong and we’re right. It’s the perfect recipe for how to never, ever grow or get better. In a way, this customer cares more than you do. Tweet: 78% of consumers think peer recommendation is the best form of advertising.  Eventually, engagement is going to eat advertising.Thought: Why is peer recommendation best? Trust. If a friend tells me how great a movie was, I believe him. He has credibility with me. He’s seen it, and he could care less if I buy a ticket. He’s telling me it was awesome because he sincerely believes that it was.  That’s gold. Tweet: 86% of customers are willing to pay more for a better customer experience. Thought: This “how mad can we make our customers without losing them” strategy has to end. The customer experience has actual monetary value, money you’re probably leaving on the table. @mikestilesPhoto: stock.xchng

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• My Feelings About Microsoft Surface

  - by Valter Minute

  Advice: read the title carefully, I’m talking about “feelings” and not about advanced technical points proved in a scientific and objective way I still haven’t had a chance to play with a MS Surface tablet (I would love to, of course) and so my ideas just came from reading different articles on the net and MS official statements. Remember also that the MVP motto begins with “Independent” (“Independent Experts. Real World Answers.”) and this is just my humble opinion about a product and a technology. I know that, being an MS MVP you can be called an “MS-fanboy”, I don’t care, I hope that people can appreciate my opinion, even if it doesn’t match theirs. The “Surface” brand can be confusing for techies that knew the “original” surface concept but I think that will be a fresh new brand name for most of the people out there. But marketing department are here to confuse people… so I can understand this “recycle” of an existing name. So Microsoft is entering the hardware arena… for me this is good news. Microsoft developed some nice hardware in the past: the xbox, zune (even if the commercial success was quite limited) and, last but not least, the two arc mices (old and new model) that I use and appreciate. In the past Microsoft worked with OEMs and that model lead to good and bad things. Good thing (for microsoft, at least) is market domination by windows-based PCs that only in the last years has been reduced by the return of the Mac and tablets. Google is also moving in the hardware business with its acquisition of Motorola, and Apple leveraged his control of both the hardware and software sides to develop innovative products. Microsoft can scare OEMs and make them fly away from windows (but where?) or just lead the pack, showing how devices should be designed to compete in the market and bring back some of the innovation that disappeared from recent PC products (look at the shelves of your favorite electronics store and try to distinguish a laptop between the huge mass of anonymous PCs on displays… only Macs shine out there…). Having to compete with MS “official” hardware will force OEMs to develop better product and bring back some real competition in a market that was ruled only by prices (the lower the better even when that means low quality) and no innovative features at all (when it was the last time that a new PC surprised you?). Moving into a new market is a big and risky move, but with Windows 8 Microsoft is playing a crucial move for its future, trying to be back in the innovation run against apple and google. MS can’t afford to fail this time. I saw the new devices (the WinRT and Pro) and the specifications are scarce, misleading and confusing. The first impression is that the device looks like an iPad with a nice keyboard cover… Using “HD” and “full HD” to define display resolution instead of using the real figures and reviving the “ClearType” brand (now dead on Win8 as reported here and missed by people who hate to read text on displays, like myself) without providing clear figures (couldn’t you count those damned pixels?) seems to imply that MS was caught by surprise by apple recent “retina” displays that brought very high definition screens on tablets.Also there are no specifications about the processors used (even if some sources report NVidia Tegra for the ARM tablet and i5 for the x86 one) and expected battery life (a critical point for tablets and the point that killed Windows7 x86 based tablets). Also nothing about the price, and this will be another critical point because other platform out there already provide lots of applications and have a good user base, if MS want to enter this market tablets pricing must be competitive. There are some expansion ports (SD and USB), so no fixed storage model (even if the specs talks about 32-64GB for RT and 128-256GB for pro). I like this and don’t like the apple model where flash memory (that it’s dirt cheap used in thumdrives or SD cards) is as expensive as gold (or cocaine to have a more accurate per gram measurement) when mounted inside a tablet/phone. For big files you’ll be able to use external media and an SD card could be used to store files that don’t require super-fast SSD-like access times, I hope. To be honest I really don’t like the marketplace model and the limitation of Windows RT APIs (no local database? from a company that based a good share of its success on VB6+Access!) and lack of desktop support on the ARM (even if the support is here and has been used to port office). It’s a step toward the consumer market (where competitors are making big money), but may impact enterprise (and embedded) users that may not appreciate Windows 8 new UI or the limitations of the new app model (if you aren’t connected you are dead ). Not having compatibility with the desktop will require brand new applications and honestly made all the CPU cycles spent to convert .NET IL into real machine code in the past like a huge waste of time… as soon as a new processor architecture is supported by Windows you still have to rewrite part of your application (and MS is pushing HTML5+JS and native code more than .NET in my perception). On the other side I believe that the development experience provided by Visual Studio is still miles (or kilometres) ahead of the competition and even the all-uppercase menu of VS2012 hasn’t changed this situation. The new metro UI got mixed reviews. On my side I should say that is very pleasant to use on a touch screen, I like the minimalist design (even if sometimes is too minimal and hides stuff that, in my opinion, should be visible) but I should also say that using it with mouse and keyboard is like trying to pick your nose with boxing gloves… Metro is also very interesting for embedded devices where touch screen usage is quite common and where having an application taking all the screen is the norm. For devices like kiosks, vending machines etc. this kind of UI can be a great selling point. I don’t need a new tablet (to be honest I’m pretty happy with my wife’s iPad and with my PC), but I may change my opinion after having a chance to play a little bit with those new devices and understand what’s hidden under all this mysterious and generic announcements and specifications!

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• Why everybody should do Sales!

  - by FelixWehmeyer

  I speak with many business students and ask them what job they want to get into. Most of them tell me they want a job in Marketing, Management Consulting or Finance. I hardly ever hear “Sales, that is what I want to do”, and I often wonder why. I would like to start with a quote from Zig Ziglar, a successful salesman: "Nothing happens until someone sells something." But to get back to the main point, why wouldn’t you want to get in sales? When people think of sales, they picture a typical salesman in their head and think that selling is scary and all about manipulating, pressuring and pushing someone into buying something they don’t need. Are these stereotypes accurate? I don’t believe so: So why should you want to be in sales? If you think about selling as providing the solution for the problem and talking about the benefits of making a decision, then every job in this world comes out of selling. In every job you deal with coworkers that you want to convince of your ideas or convincing your boss that the project you want to work on is good for the company.  These days, consumers and businesses are very well informed about services and products. When we are talking about highly complex products, such as IT solutions, businesses don’t accept your run-of-the-mill salesman who is pushing a sale. These are often long projects where salespeople have a consulting and leading role. Salespeople need to be able to consult companies and customers with their problem and convince a client that their solution is the best fit. Next to the fact that sales, is by far, not as scary and shady as you thought, there are a few points that will make you want to consider a sales career: Negotiating skills – When you are in sales you will learn how to negotiate. Salespeople learn to listen to their customers and try to make them happy, overcoming objections and come to a final agreement that both parties are happy with. Persistence/Challenge – As a salesperson you will often hear a negative answer, in a sales role you will start to embrace this and see a ‘no’ as a challenge not as a rejection. This attitude change can help you a lot in your career, but also in your personal life. You will become more optimistic and gain a go-getter attitude. Salary – As salespeople are seen as the moneymakers for the company, companies often reward their sales teams generously. Most likely in a sales role, you will receive a good basic salary and often you get nice bonuses on top of that based on your performance. Oracle is, for instance, the company that offers the highest average commission in the world. Further you can expect many other benefits as companies know that there is a high demand for good salespeople. Teamwork – Sales is a lot like having your own business, you are responsible for your own territory or set of clients. You are the one who is responsible for the revenue coming from that territory. So in order to gain revenue you will have to work together with many departments and people to make that happen. Every (potential) client could be seen as a different project, and you are the project leader. Understanding customers and the business – From any job that you choose sales will get you the most insight in the market. Salespeople are usually well-connected, talk with different customers and learn about the market and are up-to-date about all latest changes. Even if you want to change to a different role in the long run, you have a great head start as you understand the market and customers like no one else. Job security – Look at all the job postings out there. Many of them are sales-related. So if you want to have a steady job, plenty of choice and companies willing to invest in you, sales could be something for you.  Are you interested in exploring a sales career? At Oracle we are always looking for good sales professionals and fresh graduates who want to get into sales! For many languages such as Flemish, Dutch, German, French, Swedish and Norwegian (and more) we are currently looking for graduates who want to develop their career in Oracle. Please have a look at this article for the experience of a Business Development Consultant at Oracle in Dublin. Want to learn more about this job check out this link or send an email to jessica.ebbelaar-at-oracle.com! Have a look at our website http://campus.oracle.com for all of our other latest sales and non-sales vacancies!

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• 4 Ways Your Brand Can Jump From the Edge of Space

  - by Mike Stiles

  Can your brand’s social media content captivate the world and make it hold its collective breath? Can you put something on the screen that’s so compelling that your audience can’t look away? Will they want to make sure their friends see it so they can talk about it? If not, you’re probably not with Red Bull. I was impressed with Red Bull’s approach to social content even before Felix Baumgartner’s stunning skydive from the edge of space. And then they did this. According to Visible Measures, videos of the jump scored 50 million views in 4 days. 1,700 clips were generated from both official and organic sources. The live stream was the most watched YouTube Stream of all time (8 million concurrent viewers). The 2nd most watched live stream was…Felix’ first attempt Oct. 9. Are you ready to compete with that? I ask that question because some brands are still out there tying themselves up in knots about whether or not they should tweet. The public’s time and attention are scarce commodities, commodities they value greatly. The competition amongst brands for that time and attention is intense and going up like Felix’s capsule. If you still view your press releases as “content,” you won’t even be counted as being among the competition. Here are 5 lessons learned from Red Bull’s big leap: 1. They have a total understanding of their target market and audience. Not only do they have an understanding of it, they do something about it. They act on it. They fill the majority of their thoughts with what the audience wants. They hunger for wild applause from that audience. They want to do things that embrace the audience’s lifestyle and immerse in it so the target will identify the brand as “one of them.” Takeaway: BE your target market. 2. They deliver content that strikes the audience right where they emotionally live. If you want your content to have impact, you have to make your audience’s heart race, or make them tear up, or make them laugh. Label them “data points” all you want, but humans are emotional creatures. No message connects that’s not carried in on an emotion. Takeaway: You’re on the inside. If your content doesn’t make you say “wow,” it’s unlikely it will register with fans. 3. They put aside old school marketing and don’t let their content be degraded into a commercial. Their execs seem to understand the value in keeping a lid on the hard sell. So many brands just can’t bring themselves to disconnect advertising and social content. The result is, otherwise decent content gets contaminated with a desperation the viewer can smell a mile away. Think the Baumgartner skydive didn’t do Red Bull any good since he wasn’t drinking one on the way down while singing a jingle? Analysis company Taykey discovered that at the peak of the skydive buzz, about 1% of all online conversation was about the jump. Mentions of Red Bull constituted 1/3 of 1% of all Internet activity. Views of other Red Bull videos also shot up. Takeaway: Chill out with the ads. Your brand will get full credit for entertaining/informing fans in a relevant way, provided you do it. 4. They don’t hesitate to ask, “What can we do next”? Most corporate cultures are a virtual training facility for “we can’t do that.” Few are encouraged to innovate or think big, if think at all. Thinking big involves faith, and work. It means freedom and letting employees run a little wild with their ideas. There will always be the opportunity to let fear of everything that moves creep in and kill grand visions dead in their tracks. Experimenting must be allowed. Failure must be allowed. Red Bull didn’t think big. They thought mega. They tried to outdo themselves. Felix could have gone ahead and jumped halfway up, thinking, “This is still relatively high up. Good enough.” But that wouldn’t have left us breathless. Takeaway: Go for it. Jump. In putting up social properties and gathering fans of your brand, you’ve basically invited people to a party. A good host doesn’t just set out warm beer and stale chips because that’s inexpensive and easy. Be on the lookout for ways to make your guests walk away saying, “That was epic.”

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• Right-Time Retail Part 2

  - by David Dorf

  This is part two of the three-part series. Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Right-Time Integration Of course these real-time enabling technologies are only as good as the systems that utilize them, and it only takes one bottleneck to slow everyone else down. What good is an immediate stock-out notification if the supply chain can’t react until tomorrow? Since being formed in 2006, Oracle Retail has been not only adding more integrations between systems, but also modernizing integrations for appropriate speed. Notice I tossed in the word “appropriate.” Not everything needs to be real-time – again, we’re talking about Right-Time Retail. The speed of data capture, analysis, and execution must be synchronized or you’re wasting effort. Unfortunately, there isn’t an enterprise-wide dial that you can crank-up for your estate. You’ll need to improve things piecemeal, with people and processes as limiting factors while choosing the appropriate types of integrations. There are three integration styles we see in the retail industry. First is batch. I know, the word “batch” just sounds slow, but this pattern is less about velocity and more about volume. When there are large amounts of data to be moved, you’ll want to use batch processes. Our technology of choice here is Oracle Data Integrator (ODI), which provides a fast version of Extract-Transform-Load (ETL). Instead of the three-step process, the load and transform steps are combined to save time. ODI is a key technology for moving data into Retail Analytics where we can apply science. Performing analytics on each sale as it occurs doesn’t make any sense, so we batch up a statistically significant amount and submit all at once. The second style is fire-and-forget. For some types of data, we want the data to arrive ASAP but immediacy is not necessary. Speed is less important than guaranteed delivery, so we use message-oriented middleware available in both Weblogic and the Oracle database. For example, Point-of-Service transactions are queued for delivery to Central Office at corporate. If the network is offline, those transactions remain in the queue and will be delivered when the network returns. Transactions cannot be lost and they must be delivered in order. (Ever tried processing a return before the sale?) To enhance the standard queues, we offer the Retail Integration Bus (RIB) to help the management and monitoring of fire-and-forget messaging in the enterprise. The third style is request-response and is most commonly implemented as Web services. This is a synchronous message where the sender waits for a response. In this situation, the volume of data is small, guaranteed delivery is not necessary, but speed is very important. Examples include the website checking inventory, a price lookup, or processing a credit card authorization. The Oracle Service Bus (OSB) typically handles the routing of such messages, and we’ve enhanced its abilities with the Retail Service Backbone (RSB). To better understand these integration patterns and where they apply within the retail enterprise, we’re providing the Retail Reference Library (RRL) at no charge to Oracle Retail customers. The library is composed of a large number of industry business processes, including those necessary to support Commerce Anywhere, as well as detailed architectural diagrams. These diagrams allow implementers to understand the systems involved in integrations and the specific data payloads. Furthermore, with our upcoming release we’ll be providing a new tool called the Retail Integration Console (RIC) that allows IT to monitor and manage integrations from a single point. Using RIC, retailers can quickly discern where integration activity is occurring, volume statistics, average response times, and errors. The dashboards provide the ability to dive down into the architecture documentation to gather information all the way down to the specific payload. Retailers that want real-time integrations will also need real-time monitoring of those integrations to ensure service-level agreements are maintained. Part 3 looks at marketing.

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• Understanding the 'High Performance' meaning in Extreme Transaction Processing

  - by kyap

  Despite my previous blogs entries on SOA/BPM and Identity Management, the domain where I'm the most passionated is definitely the Extreme Transaction Processing, commonly called XTP.I came across XTP back to 2007 while I was still FMW Product Manager in EMEA. At that time Oracle acquired a company called Tangosol, which owned an unique product called Coherence that we renamed to Oracle Coherence. Beside this innovative renaming of the product, to be honest, I didn't know much about it, except being a "distributed in-memory cache for Extreme Transaction Processing"... not very helpful still.In general when people doesn't fully understand a technology or a concept, they tend to find some shortcuts, either correct or not, to justify their lack-of understanding... and of course I was part of this category of individuals. And the shortcut was "Oracle Coherence Cache helps to improve Performance". Excellent marketing slogan... but not very meaningful still. By chance I was able to get away quickly from that group in July 2007* at Thames Valley Park (UK), after I attended one of the most interesting workshops, in my 10 years career in Oracle, delivered by Brian Oliver. The biggest mistake I made was to assume that performance improvement with Coherence was related to the response time. Which can be considered as legitimus at that time, because after-all caches help to reduce latency on cached data access, hence reduce the response-time. But like all caches, you need to define caching and expiration policies, thinking about the cache-missed strategy, and most of the time you have to re-write partially your application in order to work with the cache. At a result, the expected benefit vanishes... so, not very useful then?The key mistake I made was my perception or obsession on how performance improvement should be driven, but I strongly believe this is still a common problem to most of the developers. In fact we all know the that the performance of a system is generally presented by the Capacity (or Throughput), with the 2 important dimensions Speed (response-time) and Volume (load) :Capacity (TPS) = Volume (T) / Speed (S)To increase the Capacity, we can either reduce the Speed(in terms of response-time), or to increase the Volume. However we tend to only focus on reducing the Speed dimension, perhaps it is more concrete and tangible to measure, and nicer to present to our management because there's a direct impact onto the end-users experience. On the other hand, we assume the Volume can be addressed by the underlying hardware or software stack, so if we need more capacity (scale out), we just add more hardware or software. Unfortunately, the reality proves that IT is never as ideal as we assume...The challenge with Speed improvement approach is that it is generally difficult and costly to make things already fast... faster. And by adding Coherence will not necessarily help either. Even though we manage to do so, the Capacity can not increase forever because... the Speed can be influenced by the Volume. For all system, we always have a performance illustration as follow: In all traditional system, the increase of Volume (Transaction) will also increase the Speed (Response-Time) as some point. The reason is simple: most of the time the Application logics were not designed to scale. As an example, if you have a while-loop in your application, it is natural to conceive that parsing 200 entries will require double execution-time compared to 100 entries. If you need to "Speed-up" the execution, you can only upgrade your hardware (scale-up) with faster CPU and/or network to reduce network latency. It is technically limited and economically inefficient. And this is exactly where XTP and Coherence kick in. The primary objective of XTP is about designing applications which can scale-out for increasing the Volume, by applying coding techniques to keep the execution-time as constant as possible, independently of the number of runtime data being manipulated. It is actually not just about having an application running as fast as possible, but about having a much more predictable system, with constant response-time and linearly scale, so we can easily increase throughput by adding more hardwares in parallel. It is in general combined with the Low Latency Programming model, where we tried to optimize the network usage as much as possible, either from the programmatic angle (less network-hoops to complete a task), and/or from a hardware angle (faster network equipments). In this picture, Oracle Coherence can be considered as software-level XTP enabler, via the Distributed-Cache because it can guarantee: - Constant Data Objects access time, independently from the number of Objects and the Coherence Cluster size - Data Objects Distribution by Affinity for in-memory data grouping - In-place Data Processing for parallel executionTo summarize, Oracle Coherence is indeed useful to improve your application performance, just not in the way we commonly think. It's not about the Speed itself, but about the overall Capacity with Extreme Load while keeping consistant Speed. In the future I will keep adding new blog entries around this topic, with some sample codes experiences sharing that I capture in the last few years. In the meanwhile if you want to know more how Oracle Coherence, I strongly suggest you to start with checking how our worldwide customers are using Oracle Coherence first, then you can start playing with the product through our tutorial.Have Fun !

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• Summit reflections

  - by Rob Farley

  So far, my three PASS Summit experiences have been notably different to each other. My first, I wasn’t on the board and I gave two regular sessions and a Lightning Talk in which I told jokes. My second, I was a board advisor, and I delivered a precon, a spotlight and a Lightning Talk in which I sang. My third (last week), I was a full board director, and I didn’t present at all. Let’s not talk about next year. I’m not sure there are many options left. This year, I noticed that a lot more people recognised me and said hello. I guess that’s potentially because of the singing last year, but could also be because board elections can bring a fair bit of attention, and because of the effort I’ve put in through things like 24HOP... Yeah, ok. It’d be the singing. My approach was very different though. I was watching things through different eyes. I looked for the things that seemed to be working and the things that didn’t. I had staff there again, and was curious to know how their things were working out. I knew a lot more about what was going on behind the scenes to make various things happen, and although very little about the Summit was actually my responsibility (based on not having that portfolio), my perspective had moved considerably. Before the Summit started, Board Members had been given notebooks – an idea Tom (who heads up PASS’ marketing) had come up with after being inspired by seeing Bill walk around with a notebook. The plan was to take notes about feedback we got from people. It was a good thing, and the notebook forms a nice pair with the SQLBits one I got a couple of years ago when I last spoke there. I think one of the biggest impacts of this was that during the first keynote, Bill told everyone present about the notebooks. This set a tone of “we’re listening”, and a number of people were definitely keen to tell us things that would cause us to pull out our notebooks. PASSTV was a new thing this year. Justin, the host, featured on the couch and talked a lot of people about a lot of things, including me (he talked to me about a lot of things, I don’t think he talked to a lot people about me). Reaching people through online methods is something which interests me a lot – it has huge potential, and I love the idea of being able to broadcast to people who are unable to attend in person. I’m keen to see how this medium can be developed over time. People who know me will know that I’m a keen advocate of certification – I've been SQL certified since version 6.5, and have even been involved in creating exams. However, I don’t believe in studying for exams. I think training is worthwhile for learning new skills, but the goal should be on learning those skills, not on passing an exam. Exams should be for proving that the skills are there, not a goal in themselves. The PASS Summit is an excellent place to take exams though, and with an attitude of professional development throughout the event, why not? So I did. I wasn’t expecting to take one, but I was persuaded and took the MCM Knowledge Exam. I hadn’t even looked at the syllabus, but tried it anyway. I was very tired, and even fell asleep at one point during it. I’ll find out my result at some point in the future – the Prometric site just says “Tested” at the moment. As I said, it wasn’t something I was expecting to do, but it was good to have something unexpected during the week. Of course it was good to catch up with old friends and make new ones. I feel like every time I’m in the US I see things develop a bit more, with more and more people knowing who I am, who my staff are, and recognising the LobsterPot brand. I missed being a presenter, but I definitely enjoyed seeing many friends on the list of presenters. I won’t try to list them, because there are so many these days that people might feel sad if I don’t mention them. For those that I managed to see, I was pleased to see that the majority of them have lifted their presentation skills since I last saw them, and I happily told them as much. One person who I will mention was Paul White, who travelled from New Zealand to his first PASS Summit. He gave two sessions (a regular session and a half-day), packed large rooms of people, and had everyone buzzing with enthusiasm. I spoke to him after the event, and he told me that his expectations were blown away. Paul isn’t normally a fan of crowds, and the thought of 4000 people would have been scary. But he told me he had no idea that people would welcome him so well, be so friendly and so down to earth. He’s seen the significance of the SQL Server community, and says he’ll be back. It’ll be good to see him there. Will you be there too?

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