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• Oracle @Munich Business School

  - by Maria Sandu

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 Last Wednesday, Lisa from the Graduate Recruitment team and her colleague Philipp from Sales visited the Munich Business School to talk about IT challenges, Sales and Career Opportunities at Oracle. Although the talk started at 6:30 pm, the audience of about 100 students was still attentive and curious. First they were provided with some facts about Oracle, then Philipp went into detail and took them through current IT challenges like ‘Social’, ‘Mobile’, ‘Information’ and ‘Cloud’ and how Oracle solutions can help facing these challenges. He also demonstrated what kind of prerequisites and qualifications are required to become a successful Sales person. When talking about his own career, the audience got even more anxious to hear what he would tell them. Finally, students asked questions on career opportunities across Europe or on other topics they were interested in. If you’re interested in talking to us in person, connect with us on Facebook to get the latest information about events we’re attending and schools we’re visiting. /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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• Increasing Site Traffic Through Interactive Marketing

  Many of the usual advertising methods are no longer working on the everyday audience. People tend to avoid being advertised to, or ignore these ads completely, and many advertisers are taking note of this. Utilizing Internet advertising channels and campaigns are essential to establishing your brand and getting in touch with customers, even if you do not sell your products or services online.

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• Three Keys to Improving Your SEO

  It is well known that the most targeted traffic you can get is what comes to you from search engines. Understanding the keys to improving your SEO will go a long way to getting more targeted audience. If your site is ranked high enough (on the first page) of the search results, this is a coveted place and happily is also one within reach. With attention to just three key areas, your site can rank in these first few results, getting you more page views and highly targeted prospects.

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• SEO Optimization For Your Website

  Are you failing to attract new customers for your online business? Do you want to increase your online visibility? Do you want to make it easier for your target audience to find your website? If all this is what you want then what you need is SEO optimization.

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• Tourism SEO

  Internet marketing of tourism products gives businesses access to a worldwide audience of potential customers. Any business involved in tourism can benefit from a comprehensive internet marketing strategy, whether it is an international lodging chain, a single Bed & Breakfast, a worldwide travel planning company, a manufacturer of luggage, or a local museum operator.

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• Basics of SEO and Its Natural Results!

  Gone are the days when advertisers used to resort to offline advertising mode. Out door advertising such as hoardings, ads in bus, newspaper ads, TV ads etc were being targeted at. Online marketing makes use of innovative strategies to reach out to a mass audience.

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• How to Use Twitter For Link Building

  Twitter is one of the most popular social bookmarking sites in the world. From the moment you post the tweets on Twitter, it will already have generated viewers to the linked article page. Though Twitter looks like a simple website, it is a powerful marketing tool which is used by internet marketers to market their business to the targeted audience.

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• The Chrome Web Store

  We believe it should be easier for users to discover web apps and for developers to reach a large audience. That’s why today at Google I/O , we...

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• Create a PDF that defaults to flip on short edge when printed double-sided

  - by user568458

  We're creating a 2-page PDF brochure with a target audience who will print it on their regular office or home printers. If it is printed on a double-sided printer (common in offices), it'll come out correctly if set manually by the user to "Flip on short edge", but will come out with the second page upside down if default settings are used (flip on long edge). Our target audience aren't very tech-literate, and we've found that even within our own office network there is variation in the location of the 'Flip on short edge' setting - so it isn't realistic to give everyone who downloads the PDF instructions on how to change this setting or to expect everyone to find out how to change the setting off their own backs. So, when creating a PDF (ideally using Adobe InDesign or Acrobat, but if other software or hacking is needed that's fine...), is there a way to configure the PDF file itself so that when printed double-sided with default settings, it flips on the short edge? If possible, it'll be useful supplementary info to know how reliable any such methods are across different PDF readers (e.g. Adobe Reader, Acrobat, Mac Preview, inbuilt browser readers (e.g. chrome), FoxIt, etc). If questions about content creation like this aren't a great fit here, feel free to migrate it to the graphic design stackexchange site - this question seems to fall half way between the two sites

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• How I Record Screencasts

  - by Daniel Moth

  I get this asked a lot so here is my brain dump on the topic. What A screencast is just a demo that you present to yourself while recording the screen. As such, my advice for clearing your screen for demo purposes and setting up Visual Studio still applies here (adjusting for the fact I wrote those blog posts when I was running Vista and VS2008, not Windows 8 and VS2012). To see examples of screencasts, watch any of my screencasts on channel9. Why If you are a technical presenter, think of when you get best reactions from a developer audience in your sessions: when you are doing demos, of course. Imagine if you could package those alone and share them with folks to watch over and over? If you have ever gone through a tutorial trying to recreate steps to explore a feature, think how much more helpful it would be if you could watch a video and follow along. Think of how many folks you "touch" with a conference presentation, and how many more you can reach with an online shorter recording of the demo. If you invest so much of your time for the first type of activity, isn't the second type of activity also worth an investment? Fact: If you are able to record a screencast of a demo, you will be much better prepared to deliver it in person. In fact lately I will force myself to make a screencast of any demo I need to present live at an upcoming event. It is also a great backup - if for whatever reason something fails (software, network, etc) during an attempt of a live demo, you can just play the recorded video for the live audience. There are other reasons (e.g. internal sharing of the latest implemented feature) but the context above is the one within which I create most of my screencasts. Software & Hardware I use Camtasia from Tech Smith, version 7.1.1. Microsoft has a variety of options for capturing the screen to video, but I have been using this software for so long now that I have not invested time to explore alternatives… I also use whatever cheapo headset is near me, but sometimes I get some complaints from some folks about the audio so now I try to remember to use "the good headset". I do not use a web camera as I am not a huge fan of PIP. Preparation First you have to know your technology and demo. Once you think you know it, write down the outline and major steps of the demo. Keep it short 5-20 minutes max. I break that rule sometimes but try not to. The longer the video is the more chances that people will not have the patience to sit through it and the larger the download wmv file ends up being. Run your demo a few times, timing yourself each time to ensure that you have the planned timing correct, but also to make sure that you are comfortable with what you are going to demo. Unlike with a live audience, there is no live reaction/feedback to steer you, so it can be a bit unnerving at first. It can also lead you to babble too much, so try extra hard to be succinct when demoing/screencasting on your own. TIP: Before recording, hide your desktop/taskbar clock if it is showing. Recording To record you start the Camtasia Recorder tool Configure the settings thought the menus Capture menu to choose custom size or full screen. I try to use full screen and remember to lower the resolution of your screen to as low as possible, e.g. 1024x768 or 1360x768 or something like that. From the Tools -> Options dialog you can choose to record audio and the volume level. Effects menu I typically leave untouched but you should explore and experiment to your liking, e.g. how the mouse pointer is captured, and whether there should be a delay for the recording when you start it. Once you've configured these settings, typically you just launch this tool and hit the F9 key to start recording. TIP: As you record, if you ever start to "lose your way" hit F9 again to pause recording, regroup your thoughts and flow, and then hit F9 again to resume. Finally, hit F10 to stop recording. At that point the video starts playing for you in the recorder. This is where you can preview the video to see that you are happy with it before saving. If you are happy, hit the Save As menu to choose where you want to save the video.     TIP: If you've really lost your way to the extent where you'll need to do some editing, hit F10 to stop recording, save the video and then record some more - you'll be able to stitch the videos together later and this will make it easier for you to delete the parts where you messed up. TIP: Before you commit to recording the whole demo, every time you should record 5 seconds and preview them to ensure that you are capturing the screen the way you want to and that your audio is still correctly configured and at the right level. Trust me, you do not want to be recording 15 minutes only to find out that you messed up on the configuration somewhere. Editing To edit the video you launch another Camtasia app, the Camtasia Studio. File->New Project. File->Save Project and choose location. File->Import Media and choose the video(s) you saved earlier. These adds them to the area at the top/middle but not at the timeline at the bottom. Right click on the video and choose Add to timeline. It will prompt you for the Editing dimensions and I always choose Recording Dimensions. Do whatever edits you want to do for this video, then add the next video if you have one to stitch and repeat. In terms of edits there are many options. The simplest is to do nothing, which is the option I did when I first starting doing these in 2006. Nowadays, I typically cut out pieces that I don't like and also lower/mute the audio in other areas and also speed up the video in some areas. A full tutorial on how to do this is beyond the scope of this blog post, but your starting point is to select portions on the timeline and then open the Edit menu at the very top (tip: the context menu doesn't have all options). You can spend hours editing a recording, so don’t lose track of time! When you are done editing, save again, and you are now ready to Produce. Producing Production is specific to where you will publish. I've only ever published on channel9, so for that I do the following File -> Produce and share. This opens a wizard dialog In the dropdown choose Custom production settings Hit Next and then choose WMV Hit Next and keep the default of Camtasia Studio Best Quality and File Size (recommended) Hit Next and choose Editing dimensions video size Hit Next, hit Options and you get a dialog. Enter a Title for the project tab and then on the author tab enter the Creator and Homepage. Hit OK Hit Next. Hit Next again. Enter a video file name in the Production name textbox and then hit Finish. Now do other stuff while you wait for the video to be produced and you hear it playing. After the video is produced watch it to ensure it was produced correctly (e.g. sometimes you get mouse issues) and then you are ready for publishing it. Publishing Follow the instructions of the place where you are going to publish. If you are MSFT internal and want to choose channel9 then contact those folks so they can share their instructions (if you don't know who they are ping me and I'll connect you but they are easy to find in the GAL). For me this involves using a tool to point to the video, choosing a file name (again), choosing an image from the video to display when it is not playing, choosing what output formats I want, and then later on a webpage adding tags, adding a description, and adding a title. That’s all folks, have fun! Comments about this post by Daniel Moth welcome at the original blog.

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• Teeing Off With Chris Leone at OpenWorld 2012

  - by Kathryn Perry

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} A guest post by Chris Leone, Senior Vice President, Oracle Applications Development Monday morning in downtown San Francisco - lots of sunshine, plenty of traffic, and sidewalks chocked full of people with fresh faces and blister free feet. Let the week of Oracle OpenWorld begin! For a great Applications start, Chris Leone packed the house with his Fusion Applications overview session - he covered strategy, scope, roadmaps, and customer successes. Fusion Apps, the world's best SaaS suite, is built on 100 percent standards. Chris talked about its information driven user experience, its innovative design, and the choice of deployment. People can run Fusion in the cloud, in a managed / hosted environment, or on premise -- or they can use a combination of these three models. About seventy percent of our customers go with SaaS. Release 5 of Fusion Apps will become available soon. The cadence of releases will be three times a year. The key drivers are to accelerate business success (no rip and replace) and to simplify business processes. Chris told the audience that organic Fusion is the centerpiece of our cloud solutions, rounded out with acquired offerings such as Taleo Recruiting and RightNow Customer Service. From the cloud solutions, customers can expect real time and predictive BI, social capabilities, choice of deployment, and more productivity because of a next generation UX called FUSE. Chris's demo showed a super easy, new UI that touts self service navigation. We'll blog about FUSE in the very near future. Chris said the next 365 days of Fusion Apps would include more localization, more industries, more power, more mobile, and more configurability. The audience was challenged to think hard about how Fusion could be part of their three-to-five year plans. Chris set up a great opportunity for you to follow up with your customers as they explore the possibilities.

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• Cross platform application revolution

  - by anirudha

  Every developer know that if they make a windows application that they work only on windows. that’s a small pity thing we all know. this is a lose point for windows application who make developer thing small means only for windows and other only for mac. this is a big point behind success of web because who purchase a operating system if they want to use a application on other platform. why they purchase when they can’t try them. that’s a thing better in Web means IE 6 no problem IE 6 to IE 8 chrome to chrome 8 Firefox to Firefox 3.6.13 even that’s beta no problem the good website is shown as same as other browser. some minor difference may be can see. the cross platform application development thinking is much big then making a application who is only for some audience. the difference between audience make by OS what they use Windows or mac. if they use mac they can’t use this they use windows they can’t use this. Web for Everyone starting from a children to grandfather. male and female Everyone can use internet.no worrying what you have even you have Windows or mac , any browser even as silly IE 6. the cross platform have a good thing that “People”. everyone can use them without a problem that. just like some time problem come in windows that “some component is missing click here to get them” , you can’t use this [apps] software because you have windows sp1 , sp2  sp3. you need to install this first before this. this stupidity mainly comes in Microsoft software. in last year i found a issue on WPI that they force user to install another software when they get them from WPI. ex:- you need to install Visual studio 2008 before installing Visual studio 2010 express. are anyone tell me why user get old version 2008 when they get latest and express version. i never try again their to check the issue is solved or not. a another thing is you can’t get IE 9 on windows XP version. in that’case don’t thing and worrying about them because Firefox and Chrome is much better. the stupidity from Microsoft is too much. they never told you about Firebug even sometime they discuss about damage tool in IE they called them developer tool because they are Microsoft and they only thing how they can market their products. you need to install many thing without any reason such as many SQL server component even you use other RDBMS. you can’t say no to them because you need a tool and tool require a useless component called SQL server. i never found any software force me to install this for this and this for this before install me. that’s another good thing in WEB that no thing require i means you not need to install dotnet framework 4 before enjoy facebook or twitter. may be you found out that Microsoft's fail project Window planet force you to get silverlight before going their. i never hear about them. some month ago my friend talked to me about them i found nothing better their. Wha’t user do when facebook force user to install silverlight or adobe flash or may be Microsoft dotnet framework 4. if you not install them facebook tell  you bye bye tata ! never come here before installing Microsoft dotnet framework 4. the door is open for you after installing them not before. the story is same as “ tell me sorry before coming in home” as mother says to their child when they do something wrong. the web never force you to do something for them. sometime they allow you to use other website account their that’s very fast login for you. because they know the importance of your time.

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• SQL SERVER – #TechEdIn – Presenting Tomorrow on SQL Server Misconception and Resolution with Vinod Kumar at TechEd India 2012

  - by pinaldave

  I am excited AND nervous at the same time. I am going to present a very interesting topic tomorrow at an SQL Server track in India. This will be my fourth time presenting at TechEd India. So far, I have received so much feedback about this one session. It seems like every single person out there has their own wishes and requests. I am sure that it is going to very challenging experience to satisfy everyone who attends the event through my presentation. Surprise Element Here is the good news: I am going to co-present this session with Vinod Kumar, my long time friend and co-worker. We have known each other for almost four years now, but this is the very first time that we are going to present together on the big stage of TechEd.  When there are more than two presenters, the usual trick is to practice the session multiple times and know exactly what each other is going to present and talk about. However, there’s a catch – we decided to make it different this time and have shared nothing to each other regarding what exactly we are going to present. This makes everything extremely interesting as each of us will be as clueless as the audience when other person is going to talk. Action Item Here are a few of the action items for all of those who are going to attend this session. Vinod and I will be present at the venue 15 minutes before the session. Do come in early and talk with us. We would be glad to talk with you and see if either of us can accommodate your suggestion in our session. If we do, we will give a surprise gift for you. As discussed, this session is going to be a unique two-presenter session. You will have chance to take a side with one speaker and stump the other speaker. Come early to decide which speaker you want to cheer during the session. Quiz and Goodies By now, you must have figured out that this session is going to be an extremely interactive session. We need your support through your active participation. We will have some really brain-twisting quiz line up just for you. You will have to take part and win surprises from us! Trust me. If you get it right, we will give you something which can help you learn more! We will have a quiz on Twitter as well. We will ask a question in person and you will be able to participate on Twitter. 10 – Demos As I said, both of us do not know what each other is going to present, but there are few things which we know very well. We have 10 demos and 6 slides. I think this is going to be an exciting demo marathon. Trust me, you will love it and the taste of this session will be in your mouth till the next TechEd. Session Details Title: SQL Server Misconceptions and Resolution – A Practical Perspective (Add to Calendar) Abstract: “The earth is flat”! – An ancient common misconception, which has been proven incorrect as we progressed in modern times. In this session, we will see various database misconceptions prevailing and their resolutions with the aid of the demos. In this unique session, the audience will be a part of the conversation and resolution. Date and Time: March 21, 2012, 15:15 to 16:15 Location: Hotel Lalit Ashok - Kumara Krupa High Grounds, Bengaluru – 560001, Karnataka, India. Add to Calendar Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: PostADay, SQL, SQL Authority, SQL Interview Questions and Answers, SQL Query, SQL Server, SQL Tips and Tricks, SQLServer, T SQL, Technology

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• SQLSaturday 33 Observations

  - by Geoff N. Hiten

  Along with a lot of my colleagues, I went to SQLSaturday #33 in Charlotte this last weekend.  Overall a really good event, especially for a first-time organizer.  There is some controversy over certain events where my name got mentioned so I thought I would clear the air. Before I get to the core controversy, let's get the details out of the way.  The Microsoft Offices in Charlotte were an excellent venue for this event.  I really appreciated the Microsoft employees that helped out by letting us in and out of normally secure areas.  This is definitely above and beyond on their part. Thanks to the organizers (especially Greg and Peter) for the great hospitality they showed to the speakers.  Now for the specifics.  Like most events of this type, there was a raffle at the end for some cool swag.  As a speaker I got raffle tickets just like any other attendee.  The raffle was clearly promoted as "must be present to win".  The problem is that for various reasons, the raffle kicked off immediately after the last speaker finished in the largest room.  That room was across the parking lot from all the other rooms for the event.  I happened to have one of the last sessions of the day, and not in the main room.  I also ran long since the audience was very interactive and there were a lot of follow-up questions.  (BTW, thanks to everyone who came and stayed for my session.  Sorry it cost you the chance to win too.).  My name was drawn for an very nice piece of swag (iPod Touch if you insist).  Since I wasn't there, I didn't win. Several folks mentioned I was still speaking and was "here" (as in at the event) just not "here in the room". Yes, I was mad when I found out about it. I think that was handled poorly.  I personally lost out as did my audience (dunno if anyone specific lost anything, but it is the idea that counts).  It was a mistake. Mistakes happen.  Nobody acted maliciously.  Heck, the guys running the event who made the decision are my friends and remain so.  I got over my mad.  We talked about this privately and we are all OK with what happened.  I am not going to let a gadget get in the way of a couple of good friendships. I think the mistake was mostly due to a lack of unity between the venue buildings   Pam Shaw had a similar challenge in Tampa a few weeks ago, including a speaker who ran long on the last session (not me that time).  She had a couple of teenage volunteers to act as gofers/runners.  They counted heads in sessions, pointed people to last-minute room and session changes, and generally helped connect the organizers to what was actually happening.  Note that this was not Pam's first SQLSaturday event.  She knew but the knowledge had not been institutionalized.  We (The SQL community in general and SQLSaturday organizers in particular) now know how essential gofers are to success. I know I spent most of this post focusing on the controversy, but I wanted to clear everything up.  I don't want to let a minor mistake, made in good faith, overshadow what was a tremendously good event for the community. As for the iPod Touch, someone in the SQL community is enjoying it, so it is not a total loss.  And if losing out on it is the price I pay so we can learn this, then that is what a community leader does.  Consider it a gift.  Besides, I really wanted a Zune 120 :)

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• 9 Ways Facebook Monetization Could Change Your Marketing

  - by Mike Stiles

  Think Facebook monetization isn’t a head game? Imagine creating something so functional, fun and addictive you literally amass about 1/7th of the planet’s population as an audience. You have 1 billion users that use it at least once a month. But analysts and marketers look at what you’ve done and say, “eh…not good enough.” What if you had a TV show that garnered 1/7 of Earth’s population as an audience? How much would a spot cost? And how fast would marketers write that check, even without the targeting and engagement analytics Facebook offers? Having already changed the marketing landscape forever, if you’re Facebook’s creator, you’d have to be scratching your head and asking, “Wow, what more does a product need to do?” Facebook’s been busy answering that very question with products and betas that will likely directly affect your brand’s strategy. Item 1: Users can send physical gifts to friends through Facebook based on suggestions from user data. A giant step toward the potential power of social commerce. Item 2: Users can pay $7 to promote posts for higher visibility. Individual users, not just marketers, are being leveraged as a revenue stream. Not impressive enough? There’s also the potential Craigslist killer Facebook Marketplace. Item 3: Mobile ads. 600 million+ access Facebook on smartphones. According to the company, half of the $1 million a day generated by Sponsored Stories as of late June was coming from mobile. Ads in News Feeds seen on mobile had click-through rates 23x higher than on desktop News Feeds or the right side panel. Item 4: App developers can buy install ads that show up in mobile News Feeds so reliance on discovery in app stores is reduced. Item 5: Want your posts seen by people who never liked your Page? A test began in August where you could appear in non-fans’ News Feeds on both web and mobile. Item 6: How about an ability to use Facebook data to buy ads outside of Facebook? A mobile ad network is being tested to get your targeted messages on non-Facebook apps and sites surfaced on devices. Item 7: Facebook Collections, Facebook’s answer to Pinterest. Users can gather images of desired products and click through to the retailer to buy. Keep focusing on your imagery. Item 8: Facebook Offers, Facebook’s answer to the Groupons and Living Socials of the world. You can send deals to your fans’ News Feeds. Item 9: Facebook Exchange lets you track what fans do on Facebook and across the entire Web. Could lead to a Facebook ad network leveraging Facebook users and data but not limiting exposure to the Facebook platform. Marketers are seeing increasing value in Facebook (and Twitter for that matter).  But as social grows and adjusts, will marketing budgets aimed in that direction grow and adjust accordingly, and within a reasonable time frame? @mikestilesPhoto Christie Merrill/stock.xchng

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• First Day of Data Integration Track at Oracle OpenWorld 2012

  - by Irem Radzik

  OpenWorld started full speed for us today with a great set of sessions in the Data Integration track. After the exciting keynote session on Oracle Database 12c in the morning; Brad Adelberg, VP of Development for Data Integration products, presented Oracle’s data integration product strategy. His session highlighted the new requirements for data integration to achieve pervasive and continuous access to trusted data. The new requirements and product focus areas presented in this session are: Provide access to any data at any source On premise or on cloud Enable zero downtime operations and maximum performance Leverage real-time data for accurate business insights And ensure high quality data is used across the enterprise During the session Brad walked over how Oracle’s data integration products, Oracle Data Integrator, Oracle GoldenGate, Oracle Enterprise Data Quality, and Oracle Data Service Integrator, deliver on these requirements and how recent product releases build on this strategy. Soon after Brad’s session we heard from a panel of Oracle GoldenGate customers, St. Jude Medical, Equifax, and Bank of America, how they achieved zero downtime operations using Oracle GoldenGate. The panel presented different use cases of GoldenGate, from Active-Active replication to offloading reporting. Especially St. Jude Medical’s implementation, which involves the alert management system for patients that use their pacemakers, reminded me in some cases downtime of mission-critical systems can be a matter of life or death. It is very comforting to hear that GoldenGate delivers highly-reliable continuous availability for life-saving medical systems. In the afternoon, Nick Wagner from the Product Management team and I followed the customer panel with the review of Oracle GoldenGate 11gR2’s New Features.  Many questions we received from audience were about GoldenGate’s new Integrated Capture for Oracle Database and the enhanced Conflict Management features, as well as how GoldenGate compares to Oracle Streams. In addition to giving details on GoldenGate’s unique capability to capture changed data with a direct integration to the Oracle DBMS engine, we reminded the audience that enhancements to Oracle GoldenGate will continue, while Streams will be primarily maintained. Last but not least, Tim Garrod and Ryan Fonnett from Raymond James presented a unified real-time data integration solution using Oracle Data Integrator and GoldenGate for their operational data store (ODS). The ODS supports application services across the enterprise and providing timely data is a critical requirement. In this solution, Oracle GoldenGate does the log-based change data capture for Oracle Data Integrator’s near real-time data integration between heterogeneous systems. As Raymond James’ ODS supports mission-critical services for their advisors, the project team had to set up this integration environment to be highly available. During the session, Ryan and Tim explained how they use ODI to enable automated process execution and “always-on” integration processes. Their presentation included 2 demonstrations that focused on CDC patterns deployed with ODI and the automated multi-instance execution and monitoring. We are very grateful to Tim and Ryan for their very-well prepared presentation at OpenWorld this year. Day 2 (Tuesday) will be also a busy day in our track. In addition to the Fusion Middleware Innovation Awards ceremony at 11:45am at Moscone West 3001, we have the following DI sessions Real-World Operational Reporting Customer Panel 11:45am Moscone West- 3005 Oracle Data Integrator Product Update and Future Strategy 1:15pm Moscone West- 3005 High-volume OLTP with Oracle GoldenGate: Best Practices from Comcast 1:15pm Moscone West- 3005 Everything You need to Know about Monitoring Oracle GoldenGate 5pm Moscone West-3005 If you are at OpenWorld please join us in these sessions. For a full review of data integration track at OpenWorld please see our Focus-On document.

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• What Counts For a DBA – Decisions

  - by Louis Davidson

  It’s Friday afternoon, and the lead DBA, a very talented guy, is getting ready to head out for two well-earned weeks of vacation, with his family, when this error message pops up in his inbox: Msg 211, Level 23, State 51, Line 1. Possible schema corruption. Run DBCC CHECKCATALOG. His heart sinks. It’s ten…no eight…minutes till it’s time to walk out the door. He glances around at his coworkers, competent to handle many problems, but probably not up to the challenge of fixing possible database corruption. What does he do? After a few agonizing moments of indecision, he clicks shut his laptop. He’ll just wait and see. It was unlikely to come to anything; after all, it did say “possible” schema corruption, not definite. In that moment, his fate was sealed. The start of the solution to the problem (run DBCC CHECKCATALOG) had been right there in the error message. Had he done this, or at least took two of those eight minutes to delegate the task to a coworker, then he wouldn’t have ended up spending two-thirds of an idyllic vacation (for the rest of the family, at least) dealing with a problem that got consistently worse as the weekend progressed until the entire system was down. When I told this story to a friend of mine, an opera fan, he smiled and said it described the basic plotline of almost every opera or ‘Greek Tragedy’ ever written. The particular joy in opera, he told me, isn’t the warbly voiced leading ladies, or the plump middle-aged romantic leads, or even the music. No, what packs the opera houses in Italy is the drama of characters who, by the very nature of their life-experiences and emotional baggage, make all sorts of bad choices when faced with ordinary decisions, and so move inexorably to their fate. The audience is gripped by the spectacle of exotic characters doomed by their inability to see the obvious. I confess, my personal experience with opera is limited to Bugs Bunny in “What’s Opera, Doc?” (Elmer Fudd is a great example of a bad decision maker, if ever one existed), but I was struck by my friend’s analogy. If all the DBA cubicles were a stage, I think we would hear many similarly tragic tales, played out to music: “Error handling? We write our code to never experience errors, so nah…“ “Backups failed today, but it’s okay, we’ll back up tomorrow (we’ll back up tomorrow)“ And similarly, they would leave their audience gasping, not necessarily at the beauty of the music, or poetry of the lyrics, but at the inevitable, grisly fate of the protagonists. If you choose not to use proper error handling, or if you choose to skip a backup because, hey, you haven’t had a server crash in 10 years, then inevitably, in that moment you expected to be enjoying a vacation, or a football game, with your family and friends, you will instead be sitting in front of a computer screen, paying for your poor choices. Tragedies are very much part of IT. Most of a DBA’s day to day work has limited potential to wreak havoc; paperwork, timesheets, random anonymous threats to developers, routine maintenance and whatnot. However, just occasionally, you, as a DBA, will face one of those decisions that really matter, and which has the possibility to greatly affect your future and the future of your user’s data. Make those decisions count, and you’ll avoid the tragic fate of many an operatic hero or villain.

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• Content Challenge: You Can Only Get it Here

  - by Mike Stiles

  Part of the content conundrum for brands is figuring out what kind of content customers would find cool, desirable, and relevant. The mere fact many brands have no idea what this content might be is, in itself, pretty alarming. You’d have to have a pretty thorough lack of involvement with and understanding of your customers to not know what they might like. But despite what should be a great awakening in which consumers are using every technology and trick in the book to shield themselves from ads and commercials, brand self-obsession continues as marketers concentrate on their message, their campaign, what they want to say, and what they want social users to do. When individuals conduct themselves in that same fashion on Facebook and Twitter, it gets tiresome and starts losing value pretty quickly. Their posts eventually get hidden. Conversely, friends who post things that consistently entertain or inform, with little self-marketing desperation involved, win the coveted “show all updates” setting. Of course brands are going to use social to market. It’s pretty much the point of having social in the marketing mix. And yes, people who follow a brand’s Twitter account or “Like” a brand’s Facebook Page implicitly state they want to know what’s going on with that brand’s products and services. But if you have a Facebook friend that assumes you want every one of her posts to be about what wine she likes (Mitsubishi’s current campaign is even based around weeding out pretentious Facebook friends, then running them over), then you know how it must feel for your fans and followers to get a sales pitch for your crackers or whatever you’re selling every single time. Is there such a thing as content that doesn’t sell but that still advances the brand and makes the consumer more involved and valuable? Of course. And perhaps there are no better companies than enterprise brands to do it. Enterprise organizations are large enough to go beyond a product and engage readers/viewers at higher, broader levels…communicating expertise across entire sectors, subjects and industries. You’re going from pitchman to news source, and getting full credit for it as the presenter. A recent GigaOM article pointed out the success a San Francisco-based startup called Crunchyroll is having. Their niche (and they proudly admit it’s a niche) is providing Japanese anime, Korean drama and Asian live action content to countries that can’t get it any other way via licensing deals. Shows are available in HD and on the same day they air in the host country. Crunchyroll not only gets 8 million viewers a month, they have 100,000 paying subscribers at $7-12/month. Got a point, Mike? I do happen to have one. Crunchyroll illustrates the content opportunity enterprise companies have…which is to determine your “area,” the interest graph of your customers, then provide content that speaks to and satisfies those interests that can’t be found anywhere else. At least not in the same style, or of the same quality, or with the same authority. Do what no one else is doing. Provide what no one else is providing in your sector. If underserved users are willing to pay monthly for access to awkwardly moving cartoon dragons, imagine the audience you could attract with free, useful, non-sales content in your customers’ area of interest. It’s an audience you’ll want in place when the time does come to put out that marketing message. A content challenge is better than a content conundrum any day.

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• How to Waste Your Marketing Budget

  - by Mike Stiles

  Philosophers have long said if you find out where a man’s money is, you’ll know where his heart is. Find out where money in a marketing budget is allocated, and you’ll know how adaptive and ready that company is for the near future. Marketing spends are an investment. Not unlike buying stock, the money is placed in areas the marketer feels will yield the highest return. Good stock pickers know the lay of the land, the sectors, the companies, and trends. Likewise, good marketers should know the media available to them, their audience, what they like & want, what they want their marketing to achieve…and trends. So what are they doing? And how are they doing? A recent eTail report shows nearly half of retailers planned on focusing on SEO, SEM, and site research technologies in the coming months. On the surface, that’s smart. You want people to find you. And you’re willing to let the SEO tail wag the dog and dictate the quality (or lack thereof) of your content such as blogs to make that happen. So search is prioritized well ahead of social, multi-channel initiatives, email, even mobile - despite the undisputed explosive growth and adoption of it by the public. 13% of retailers plan to focus on online video in the next 3 months. 29% said they’d look at it in 6 months. Buying SEO trickery is easy. Attracting and holding an audience with wanted, relevant content…that’s the hard part. So marketers continue to kick the content can down the road. Pretty risky since content can draw and bind customers to you. Asked to look a year ahead, retailers started thinking about CRM systems, customer segmentation, and loyalty, (again well ahead of online video, social and site personalization). What these investors are missing is social is spreading across every function of the enterprise and will be a part of CRM, personalization, loyalty programs, etc. They’re using social for engagement but not for PR, customer service, and sales. Mistake. Allocations are being made seemingly blind to the trends. Even more peculiar are the results of an analysis Mary Meeker of Kleiner Perkins made. She looked at how much time people spend with media types and how marketers are investing in those media. 26% of media consumption is online, marketers spend 22% of their ad budgets there. 10% of media time is spent with mobile, but marketers are spending 1% of their ad budgets there. 7% of media time is spent with print, but (get this) marketers spend 25% of their ad budgets there. It’s like being on Superman’s Bizarro World. Mary adds that of the online spending, most goes to search while spends on content, even ad content, stayed flat. Stock pickers know to buy low and sell high. It means peering with info in hand into the likely future of a stock and making the investment in it before it peaks. Either marketers aren’t believing the data and trends they’re seeing, or they can’t convince higher-ups to acknowledge change and adjust their portfolios accordingly. Follow @mikestilesImage via stock.xchng

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• Get the Picture: Pinterest for Marketers

  - by Mike Stiles

  When trying to determine on which networks to conduct social marketing, the usual suspects immediately rise to the top; Facebook & Twitter, then LinkedIn (especially if you’re B2B), then maybe some Google Plus to hedge SEO bets.  So at what juncture do brands get excited about Pinterest? Pinterest has been easy for marketers to de-prioritize thanks to the perception its usage is so dominated by women. Um, what’s wrong with that? Women make an estimated 85% of all consumer purchases. So if there are indeed over 30 million US women active on it monthly, and they do 92% of the pinning, and 84% are still active on it after 4 years, when did an audience of highly engaged, very likely sales conversions become low priority? Okay, if you’re a tech B2B SaaS product like the Oracle Social Cloud, Pinterest may not be where you focus. But if you operate in the top Pinterest categories, which are truly far-reaching, it’s time to take note of Pinterest’s performance to date: 40.1 million monthly users in the US (eMarketer). Over 30 billion pins, half of which were pinned in the last 6 months. (Big momentum) 75% of usage is on their mobile app. (In solid shape for the mobile migration) Pinterest sharing grew 58% in 2013, beating Facebook, Twitter, or LinkedIn. (ShareThis) Pinterest is the 3rd most popular sharing platform overall (over email), with 48% of all sharing on tablets. Users referred by Pinterest are 10% more likely to buy on e-commerce sites and tend to spend twice that of users coming from Facebook. (Shopify) To be fair, brands haven’t had any paid marketing opportunities on that platform…until recently. Users are seeing Promoted Pins in both category and search feeds from rollout brands like Gap, ABC Family, Ziploc, and Nestle. Are the paid pins annoying users? It seems more so than other social networks, they’re fitting right in to the intended user experience and being accepted, getting almost as many click-throughs as user pins. New York Magazine’s Kevin Roose laid it out succinctly; Pinterest offers a place that’s image-centric, search-friendly, makes things easy to purchase, makes things easy to share, and puts users in an aspirational mood to buy. Pinterest is very confident in the value of that combo and that audience, with CPM rates 5x that of the most expensive Facebook ad, plus (at least for now) required spending commitments and required pin review by Pinterest for quality. The latest developments; a continued move toward search and discovery with enhancements like Guided Search to help you hone in on what interests you, Custom Categories, and the rumored Visual Search that stands to be a liberation from text. And most recently, Pinterest has opened up its API so brands can get access to deeper insights into the best search terms and categories in which to play ball, as well as what kinds of pins stand to perform best in those areas. As we learned in our rundown this week of Social Media Examiner’s Social Media Marketing Industry Report, around 50% of marketers specifically intend on upping their use of Pinterest. If you’re a big believer in fishing where the fish are, that’s probably an efficient position to take. @mikestiles @oraclesocialPhoto: Adam Lambert_Gorwyn, freeimages.com

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• PASS summit 2013. We do not remember days. We remember moments.

  - by Maria Zakourdaev

    "Business or pleasure?" barked the security officer in the Charlotte International Airport. "I’m not sure, sir," I whimpered, immediately losing all courage. "I'm here for the database technologies summit called PASS”. "Sounds boring. Definitely a business trip." Boring?! He couldn’t have been more wrong. If he only knew about the countless meetings throughout the year where I waved my hands at my great boss and explained again and again how fantastic this summit is and how much I learned last year. One by one, the drops of water began eating away at the stone. He finally approved of my trip just to stop me from torturing him. Time moves as slow as a turtle when you are waiting for something. Time runs as fast as a cheetah when you are there. PASS has come...and passed. It’s been an amazing week. Enormous sqlenergy has filled the city, filled the convention center and the surrounding pubs and restaurants. There were awesome speakers, great content, and the chance to meet most inspiring database professionals from all over the world. Some sessions were unforgettable. Imagine a fully packed room with more than 500 people in awed silence, catching each and every one of Paul Randall's words. His tremendous energy and deep knowledge were truly thrilling. No words can describe Rob Farley's unique presentation style, captivating and engaging the audience. When the precious session minutes were over, I could tell that the many random puzzle pieces of information that his listeners knew had been suddenly combined into a clear, cohesive picture. I was amazed as always by Paul White's great sense of humor and his phenomenal ability to explain complicated concepts in a simple way. The keynote by the brilliant Dr. DeWitt from Microsoft in front of the full summit audience of 5000 deeply listening people was genuinely breathtaking. The entire conference throughout offered excellent speakers who inspired me to absorb the knowledge and use it when I got home. To my great surprise, I found that there are other people in this world who like replication as much I do. During the Birds of a Feather Luncheon, SQL Server MVP Ted Krueger was writing a script for replicating the food to other tables. I learned many things at PASS, and not all of them were about SQL. After three summits, this time I finally got the knack of networking. I actually went up and spoke to people, and believe me, that was not easy for an introvert. But this is what the summit is all about. Sqlpeople. They are the ones who make it such an exciting experience. I will be looking forward to the next year. Till then I have my notes and new ideas. How long was the summit? Thousands of unforgettable moments.

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• Oracle GoldenGate 11g Release 2 Launch Webcast Replay Available

  - by Irem Radzik

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman";} For those of you who missed Oracle GoldenGate 11g Release 2 launch webcasts last week, the replay is now available from the following url. Harnessing the Power of the New Release of Oracle GoldenGate 11g I would highly recommend watching the webcast to meet many new features of the new release and hear the product management team respond to the questions from the audience in a nice long Q&A section. In my blog last week I listed the media coverage for this new release. There is a new article published by ITJungle talking about Oracle GoldenGate’s heterogeneity and support for DB2 for iSeries: Oracle Completes DB2/400 Support in Data Replication Tool As mentioned in last week’s blog, we received over 150 questions from the audience and in this blog I'd like to continue to post some of the frequently asked,  questions and their answers: Question: What are the fundamental differences between classic data capture and integrated data capture? Do both use the redo logs in the source database? Answer: Yes, they both use redo logs. Classic capture parses the redo log data directly, whereas the Integrated Capture lets the Oracle database parse the redo log record using an internal API. Question: Does GoldenGate version need to match Oracle Database version? Answer: No, they are not directly linked. Oracle GoldenGate 11g Release 2 supports Oracle Database version 10gR2 as well. For Oracle Database version 10gR1 and Oracle Database version 9i you will need GoldenGate11g Release 1 or lower. And for Oracle Database 8i you need Oracle GoldenGate 10 or earlier versions. Question: If I already use Data Guard, do I need GoldenGate? Answer: Data Guard is designed as the best disaster recovery solution for Oracle Database. If you would like to implement a bidirectional Active-Active replication solution or need to move data between heterogeneous systems, you will need GoldenGate. Question: On Compression and GoldenGate, if the source uses compression, is it required that the target also use compression? Answer: No, the source and target do not need to have the same compression settings. Question: Does GG support Advance Security Option on the Source database? Answer: Yes it does. Question: Can I use GoldenGate to upgrade the Oracle Database to 11g and do OS migration at the same time? Answer: Yes, this is a very common project where GoldenGate can eliminate downtime, give flexibility to test the target as needed, and minimize risks with fail-back option to the old environment. For more information on database upgrades please check out the following white papers: Best Practices for Migrating/Upgrading Oracle Database Using Oracle GoldenGate 11g Zero-Downtime Database Upgrades Using Oracle GoldenGate Question: Does GoldenGate create any trigger in the source database table level or row level to for real-time data integration? Answer: No, GoldenGate does not create triggers. Question: Can transformation be done after insert to destination table or need to be done before? Answer: It can happen in the Capture (Extract) process, in the  Delivery (Replicat) process, or in the target database. For more resources on Oracle GoldenGate 11gR2 please check out our Oracle GoldenGate 11gR2 resource kit as well.

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• Call For Papers Tips and Tricks

  - by speakjava

  This year's JavaOne session review has just been completed and by now everyone who submitted papers should know whether they were successful or not.  I had the pleasure again this year of leading the review of the 'JavaFX and Rich User Experiences' track.  I thought it would be useful to write up a few comments to help people in future when submitting session proposals, not just for JavaOne, but for any of the many developer conferences that run around the world throughout the year.  This also draws on conversations I recently had with various Java User Group leaders at the Oracle User Group summit in Riga.  Many of these leaders run some of the biggest and most successful Java conferences in Europe. Try to think of a title which will sound interesting.  For example, "Experiences of performance tuning embedded Java for an ARM architecture based single board computer" probably isn't going to get as much attention as "Do you like coffee with your dessert? Java on the Raspberry Pi".  When thinking of the subject and title for your talk try to steer clear of sessions that might be too generic (and so get lost in a group of similar sessions).  Introductory talks are great when the audience is new to a subject, but beware of providing sessions that are too basic when the technology has been around for a while and there are lots of tutorials already available on the web. JavaOne, like many other conferences has a number of fields that need to be filled in when submitting a paper.  Many of these are selected from pull-down lists (like which track the session is applicable to).  Check these lists carefully.  A number of sessions we had needed to be shuffled between tracks when it was thought that the one selected was not appropriate.  We didn't count this against any sessions, but it's always a good idea to try and get the right one from the start, just in case. JavaOne, again like many other conferences, has two fields that describe the session being submitted: abstract and summary.  These are the most critical to a successful submission.  The two fields have different names and that is significant; a frequent mistake people make is to write an abstract for a session and then duplicate it for the summary.  The abstract (at least in the case of JavaOne) is what gets printed in the show guide and is typically what will be used by attendees when deciding what sessions to attend.  This is where you need to sell your session, not just to the reviewers, but also the people who you want in your audience.  Submitting a one line abstract (unless it's a really good one line) is not usually enough to decide whether this is worth investing an hour of conference time.  The abstract typically has a limit of a few hundred characters.  Try to use as many of them as possible to get as much information about your session across.  The summary should be different from the abstract (and don't leave it blank as some people do).  This field is where you can give the reviewers more detail about things like the structure of the talk, possible demonstrations and so on.  As a reviewer I look to this section to help me decide whether the hard-sell of the title and abstract will actually be reflected in the final content.  Try to make this comprehensive, but don't make it excessively long.  When you have to review possibly hundreds of sessions a certain level of conciseness can make life easier for reviewers and help the cause of your session. If you've not made many submissions for talks in the past, or if this is your first, try to give reviewers places to find background on you as a presenter.  Having an active blog and Twitter handle can also help reviewers if they're not sure what your level of expertise is.  Many call-for-papers have places for you to include this type of information.  It's always good to have new and original presenters and presentations for conferences.  Hopefully these tips will help you be successful when you answer the next call-for-papers.

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• Seeking advice on tools and technology for my new game [closed]

  - by k.k. slider

  I'm a C# developer who has been programming a game in my spare time using XNA and Visual Studio. The game's logic is mostly done and I've completed a prototype that has most of the functionality of (what I envision to be) the final game. However, having heard about the uncertain future and (possibly) limited audience for XNA games, I'm looking to switch platforms... but I don't know what technology would best suit my needs. Below are some specifics about my game and what exactly I'm looking for, if you're interested: The game is a 2D turn-based tactical RPG (strategy game) for two players. It is a basic sprite and tile based game with animations and sound. 3D capabilities are not necessary. I'd like to allow players to compete with others online, and have a basic ranking/matchmaking system. I will probably need something that can interact with a server and a database (the game is turn-based and has no RNG, so cheating would be easy to detect even if most computation is done client-side and minimal data is sent to the server). Ideally, I would be able to release an early version of the game and have people give feedback as I develop additional features (similar to Minecraft). I'd prefer to have a way to release periodic updates to the game instead of releasing an absolute final product. To reach the widest possible audience, I'd prefer technology that allows me to release on PC, Android, iOS, and (maybe) Mac. This is a game with simple mouse inputs which can fit on a mobile touch screen. The game should be monetizable. If I find success with this game, then I may consider becoming a full-time indie game developer. I have several other game ideas and have learned quite a bit from my first attempt at game development. My first thought was an F2P/microtransaction model, but I'm open to other suggestions. Language isn't a primary concern of mine, since I have a decent amount of experience using several languages to program large projects. I'm willing to spend money (e.g. on a developer's license), but the more expensive it gets, the more hesitant I am to use it. I've looked into the following solutions... there are a LOT of tools out there... if anyone has experience with any of these and would like to recommend/reject any of them, it would be helpful. C#/.NET (XNA/MonoGame/SDL/SlimDX/Xamarin/ExEn/ANX?) HTML5/JS (AppMobi/PhoneGap/Marmalade/FlashCanvas/Cordova/libRocket?) Python (Pyglet/Pygame/Kivy?) Java (JavaFX/libGDX?) Unity/Construct 2/Cocos2D/NME/Corona/other game creation software? I'd like something that can do 2D and isn't limited by being too high-level. Other languages (Lua/LOVE? Moai?) Thanks for answering this rather long and tedious question...

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• Pinterest and the Rising Power of Imagery

  - by Mike Stiles

  If images keep you glued to a screen, you’re hardly alone. Countless social users are letting their eyes do the walking, waiting for that special photo to grab their attention. And perhaps more than any other social network, Pinterest has been giving those eyes plenty of room to walk. Pinterest came along in 2010. Its play was that users could simply create topic boards and pin pictures to the appropriate boards for sharing. Yes there are some words, captions mostly, but not many. The speed of its growth raised eyebrows. Traffic quadrupled in the last quarter of 2011, with 7.51 million unique visitors in December alone. It now gets 1.9 billion monthly page views. And it was sticky. In the US, the average time a user spends strolling through boards and photos on Pinterest is 15 minutes, 50 seconds. Proving the concept of browsing a catalogue is not dead, it became a top 5 referrer for several apparel retailers like Land’s End, Nordstrom, and Bergdorfs. Now a survey of online shoppers by BizRate Insights says that Pinterest is responsible for more purchases online than Facebook. Over 70% of its users are going there specifically to keep up with trends and get shopping ideas. And when they buy, the average order value is $179. Pinterest is also scoring better in terms of user engagement. 66% of pinners regularly follow and repin retailers, whereas 17% of Facebook fans turn to that platform for purchase ideas. (Facebook still wins when it comes to reach and driving traffic to 3rd-party sites by the way). Social posting best practices have consistently shown that posts with photos are rewarded with higher engagement levels. You may be downright Shakespearean in your writing, but what makes images in the digital world so much more powerful than prose? 1. They transcend language barriers. 2. They’re fun and addictive to look at. 3. They can be consumed in fractions of a second, important considering how fast users move through their social content (admit it, you do too). 4. They’re efficient gateways. A good picture might get them to the headline. A good headline might then get them to the written content. 5. The audience for them surpasses demographic limitations. 6. They can effectively communicate and trigger an emotion. 7. With mobile use soaring, photos are created on those devices and easily consumed and shared on them. Pinterest’s iPad app hit #1 in the Apple store in 1 day. Even as far back as 2009, over 2.5 billion devices with cameras were on the streets generating in just 1 year, 10% of the number of photos taken…ever. But let’s say you’re not a retailer. What if you’re a B2B whose products or services aren’t visual? Should you worry about your presence on Pinterest? As with all things, you need a keen awareness of who your audience is, where they reside online, and what they want to do there. If it doesn’t make sense to put a tent stake in Pinterest, fine. But ignore the power of pictures at your own peril. If not visually, how are you going to attention-grab social users scrolling down their News Feeds at top speed? You’re competing with every other cool image out there from countless content sources. Bore us and we’ll fly right past you.

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