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  • The Presentation Secrets of Steve Jobs

    - by guybarrette
    A few years go, I got interested in presentation styles after reading Cliff Atkinson’s Beyond Bullet Points book.  At that time, it was obvious that the Microsoft presentation culture was kind of missing the point by having far too many bullet points. I recently picked up Carmine Gallo’s The Presentation Secrets of Steve Jobs.  I enjoyed this short read (238 pages) book full of presentation tips.  The best advise that I got from reading this book is that you must have an antagonist in your presentation.  This will help the audience visualize and understand the problem (antagonist) and the solution (what you present).  When presenting a technical topic, it is easy to forget to explain what problem is being solved by using this new technology/technique/pattern/API. This is a great read for anyone giving presentations, technical or not.     var addthis_pub="guybarrette";

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  • MVC 2 Presentation &ndash; Final Demo

    - by Steve Michelotti
    In my presentation this past weekend at NoVa Code Camp, a member of the audience caught my final demo on video. In this demo, I combine multiple new features from MVC 2 to show how to build apps quickly with MVC 2. These features include: Template Helpers / Editor Templates Server-side/Client-side Validation Model Metadata for View Model HTML Encoding Syntax Dependency Injection Abstract Controllers Custom T4 Templates Custom MVC Visual Studio 2010 Code Snippets The projector screen is a little difficult to see during parts of the video – a video of the direct screencast can be seen here: MVC 2 in 2 Minutes.   Direct link to YouTube video here.

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  • ArcSig Meeting at 04/20/2010 with Sam Abraham

    - by Rainer
    Sam Abraham gave a great presentation, “MVC2 – Do it your way in VS 2010”, at our monthly ArcSig meeting on 04/20/2010 at Global Response. The interest in Sam’s talk was immense, we almost run out of seats. The audience got an in-depth view and walkthrough of the Model View Controller functionality in Visual Studio 2010 with detailed code examples. Sam answered many user questions about practical applications in MVC. Free soft drinks and pizza kept the participants energized during the whole presentation and a raffle of books and software completed this meeting, with a preview about the upcoming meetings and events in May and June. Thank you to Sam for the exciting presentation, and to the Shooster family for hosting us this month at Global Response! Posted: Rainer Habermann ArcSig Site Director CIO @ Global Response

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  • Identity Management Monday at Oracle OpenWorld

    - by Tanu Sood
    What a great start to Oracle OpenWorld! Did you catch Larry Ellison’s keynote last evening? As expected, it was a packed house and the keynote received a tremendous response both from the live audience as well as the online community as evidenced by the frequent spontaneous applause in house and the twitter buzz. Here’s but a sampling of some of the tweets that flowed in: @paulvallee: I freaking love that #oracle has been born again in it's interest in core tech #oow (so good for #pythian) @rwang0: MyPOV: #oracle just leapfrogged the competition on the tech front across the board. All they need is the content delivery network #oow12 @roh1: LJE more astute & engaging this year. Nice announcements this year with 12c the MTDB sounding real good. #oow12 @brooke: Cool to see @larryellison interrupted multiple times by applause from the audience. Great speaker. #OOW And there’s lot more to come this week. Identity Management sessions kick-off today. Here’s a quick preview of what’s in store for you today for Identity Management: CON9405: Trends in Identity Management 10:45 a.m. – 11:45 a.m., Moscone West 3003 Hear directly from subject matter experts from Kaiser Permanente and SuperValu who would share the stage with Amit Jasuja, Senior Vice President, Oracle Identity Management and Security, to discuss how the latest advances in Identity Management that made it in Oracle Identity Management 11g Release 2 are helping customers address emerging requirements for securely enabling cloud, social and mobile environments. CON9492: Simplifying your Identity Management Implementation 3:15 p.m. – 4:15 p.m., Moscone West 3008 Implementation experts from British Telecom, Kaiser Permanente and UPMC participate in a panel to discuss best practices, key strategies and lessons learned based on their own experiences. Attendees will hear first-hand what they can do to streamline and simplify their identity management implementation framework for a quick return-on-investment and maximum efficiency. This session will also explore the architectural simplifications of Oracle Identity Governance 11gR2, focusing on how these enhancements simply deployments. CON9444: Modernized and Complete Access Management 4:45 p.m. – 5:45 p.m., Moscone West 3008 We have come a long way from the days of web single sign-on addressing the core business requirements. Today, as technology and business evolves, organizations are seeking new capabilities like federation, token services, fine grained authorizations, web fraud prevention and strong authentication. This session will explore the emerging requirements for access management, what a complete solution is like, complemented with real-world customer case studies from ETS, Kaiser Permanente and TURKCELL and product demonstrations. HOL10478: Complete Access Management Monday, October 1, 1:45 p.m. – 2:45 p.m., Marriott Marquis - Salon 1/2 And, get your hands on technology today. Register and attend the Hands-On-Lab session that demonstrates Oracle’s complete and scalable access management solution, which includes single sign-on, authorization, federation, and integration with social identity providers. Further, the session shows how to securely extend identity services to mobile applications and devices—all while leveraging a common set of policies and a single instance. Product Demonstrations The latest technology in Identity Management is also being showcased in the Exhibition Hall so do find some time to visit our product demonstrations there. Experts will be at hand to answer any questions. DEMOS LOCATION EXHIBITION HALL HOURS Access Management: Complete and Scalable Access Management Moscone South, Right - S-218 Monday, October 1 9:30 a.m.–6:00 p.m. 9:30 a.m.–10:45 a.m. (Dedicated Hours) Tuesday, October 2 9:45 a.m.–6:00 p.m. 2:15 p.m.–2:45 p.m. (Dedicated Hours) Wednesday, October 3 9:45 a.m.–4:00 p.m. 2:15 p.m.–3:30 p.m. (Dedicated Hours) Access Management: Federating and Leveraging Social Identities Moscone South, Right - S-220 Access Management: Mobile Access Management Moscone South, Right - S-219 Access Management: Real-Time Authorizations Moscone South, Right - S-217 Access Management: Secure SOA and Web Services Security Moscone South, Right - S-223 Identity Governance: Modern Administration and Tooling Moscone South, Right - S-210 Identity Management Monitoring with Oracle Enterprise Manager Moscone South, Right - S-212 Oracle Directory Services Plus: Performant, Cloud-Ready Moscone South, Right - S-222 Oracle Identity Management: Closed-Loop Access Certification Moscone South, Right - S-221 We recommend you keep the Focus on Identity Management document handy. And don’t forget, if you are not on site, you can catch all the keynotes LIVE from the comfort of your desk on YouTube.com/Oracle. Keep the conversation going on @oracleidm. Use #OOW and #IDM and get engaged today. Photo Courtesy: @OracleOpenWorld

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  • Integrate Microsoft Translator into your ASP.Net application

    - by sreejukg
    In this article I am going to explain how easily you can integrate the Microsoft translator API to your ASP.Net application. Why we need a translation API? Once you published a website, you are opening a channel to the global audience. So making the web content available only in one language doesn’t cover all your audience. Especially when you are offering products/services it is important to provide contents in multiple languages. Users will be more comfortable when they see the content in their native language. How to achieve this, hiring translators and translate the content to all your user’s languages will cost you lot of money, and it is not a one time job, you need to translate the contents on the go. What is the alternative, we need to look for machine translation. Thankfully there are some translator engines available that gives you API level access, so that automatically you can translate the content and display to the user. Microsoft Translator API is an excellent set of web service APIs that allows developers to use the machine translation technology in their own applications. The Microsoft Translator API is offered through Windows Azure market place. In order to access the data services published in Windows Azure market place, you need to have an account. The registration process is simple, and it is common for all the services offered through the market place. Last year I had written an article about Bing Search API, where I covered the registration process. You can refer the article here. http://weblogs.asp.net/sreejukg/archive/2012/07/04/integrate-bing-search-api-to-asp-net-application.aspx Once you registered with Windows market place, you will get your APP ID. Now you can visit the Microsoft Translator page and click on the sign up button. http://datamarket.azure.com/dataset/bing/microsofttranslator As you can see, there are several options available for you to subscribe. There is a free version available, great. Click on the sign up button under the package that suits you. Clicking on the sign up button will bring the sign up form, where you need to agree on the terms and conditions and go ahead. You need to have a windows live account in order to sign up for any service available in Windows Azure market place. Once you signed up successfully, you will receive the thank you page. You can download the C# class library from here so that the integration can be made without writing much code. The C# file name is TranslatorContainer.cs. At any point of time, you can visit https://datamarket.azure.com/account/datasets to see the applications you are subscribed to. Click on the Use link next to each service will give you the details of the application. You need to not the primary account key and URL of the service to use in your application. Now let us start our ASP.Net project. I have created an empty ASP.Net web application using Visual Studio 2010 and named it Translator Sample, any name could work. By default, the web application in solution explorer looks as follows. Now right click the project and select Add -> Existing Item and then browse to the TranslatorContainer.cs. Now let us create a page where user enter some data and perform the translation. I have added a new web form to the project with name Translate.aspx. I have placed one textbox control for user to type the text to translate, the dropdown list to select the target language, a label to display the translated text and a button to perform the translation. For the dropdown list I have selected some languages supported by Microsoft translator. You can get all the supported languages with their codes from the below link. http://msdn.microsoft.com/en-us/library/hh456380.aspx The form looks as below in the design surface of Visual Studio. All the class libraries in the windows market place requires reference to System.Data.Services.Client, let us add the reference. You can find the documentation of how to use the downloaded class library from the below link. http://msdn.microsoft.com/en-us/library/gg312154.aspx Let us evaluate the translatorContainer.cs file. You can refer the code and it is self-explanatory. Note the namespace name used (Microsoft), you need to add the namespace reference to your page. I have added the following event for the translate button. The code is self-explanatory. You are creating an object of TranslatorContainer class by passing the translation service URL. Now you need to set credentials for your Translator container object, which will be your account key. The TranslatorContainer support a method that accept a text input, source language and destination language and returns DataServiceQuery<Translation>. Let us see this working, I just ran the application and entered Good Morning in the Textbox. Selected target language and see the output as follows. It is easy to build great translator applications using Microsoft translator API, and there is a reasonable amount of translation you can perform in your application for free. For enterprises, you can subscribe to the appropriate package and make your application multi-lingual.

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  • What does (Lua) game scripting mean?

    - by Gerenuk
    I've read that Lua is often used for embedded scripting and in particular game for scripting. I find it hard to picture how it is used exactly. Can you describe why and for which features and for which audience it is used? This questions isn't specifically addressing Lua, but rather any embedded scripting that serves a purpose similar to Lua scripting. Is it used for end-users to make custom adjustments? Is it used for game developers to speed up creation of game logic (levels, AI, ...)? Is it used to script game framework code since scripting can be faster? Basically I'm wondering how deep between plain configuration and framework logic such scripting usage goes. And how much scripting is done. A few configuration lines or a considerable amount?

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  • The first Oracle Solaris 11 book is now available

    - by user12608550
    The first Oracle Solaris 11 book is now available: Oracle Solaris 11 System Administration - The Complete Reference by Michael Jang, Harry Foxwell, Christine Tran, and Alan Formy-Duval The book covers the Oracle Solaris 11 11/11 release; although the next OS release will be available soon, the book covers major topics and features that are not expected to change significantly. The target audience is broad, and includes Solaris admins, Linux admins and developers, and even those somewhat unfamiliar with UNIX. The coauthors include practitioners and developers from outside of Oracle, emphasizing their field experience using Solaris 11. The book complements the extensive Oracle Solaris 11 Information Library, and covers the main system administration topics of installation, configuration, and management. More Oracle Solaris 11 info here

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  • Architectural requirements Q&amp;A

    A few days ago I was contacted by Lianping Chen a doctoral researcher from the Irish Software Engineering Research Centre. Lianping is doing research on how to elicit architectural significant requirements and he asked me a few questions, which I though, might be interesting to a wider audience. 1. Do you agree that architecture design and requirements elicitation are usually in parallel or have a big time overlap? In other words, Architectural...Did you know that DotNetSlackers also publishes .net articles written by top known .net Authors? We already have over 80 articles in several categories including Silverlight. Take a look: here.

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  • Mark Hurd on Oracle's Strategy to Be the Best

    - by Tuula Fai
    Mark Hurd, President of Oracle, energized a packed audience this Monday morning at OpenWorld with his keynote outlining Oracle’s four-pillar strategy: Be the leader at every level of the technology stack—applications, middleware, database, operating system, virtual machine, servers, and storage Vertically integrate these levels into differentiated solutions Offer Fusion, the next generation of applications, which are modular and can run in the cloud, on-premise, or both (hybrid) Deliver this technology portfolio through industry lenses to help Oracle customers solve their problems while innovating and becoming more efficient. Hurd’s message resonated throughout Monday’s Customer Experience (CX) sessions as we learned about Oracle’s investment in integrating its best-of-breed CX solutions to deliver an end-to-end suite that addresses every part of the customer lifecycle. For example, in the area of customer service, Oracle is developing enhancements to help contact center agents: Better understand customer needs through social listening tools that are integrated with knowledge management Empower themselves with internal collaboration and mobility tools Adapt to customer needs by engaging them through chat during a service or commerce interaction so they can deliver a great customer experience while transforming from a cost- into a profit center.

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  • Call for Papers Ends March 21

    - by jack.flynn
    Have Something to Say? Better Say So Now. The Call for Papers for Oracle OpenWorld and the Develop Stream of JavaOne+Develop ends at midnight on Sunday, March 21. So if you want to be a part of the most influential IT events of the year, don't let this chance pass you by. This year offers opportunities to speak out about some new subjects: Oracle OpenWorld adds a whole new Server and Storage Systems stream, including Sun servers, Sun storage and tape, and Oracle Solaris operating system. And the Develop audience should be larger and more energetic than ever now that it's co-located with JavaOne. If you have something important to say, this is the time to let us know. Find all the information on the Call for Papers process, timeline, and guidelines here.

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  • Interactive Master Detail Report Just A Few Minutes Away!

    - by kanichiro.nishida
    Oracle BI Publisher 11G have not just made Master Detail report development much easier and quicker, but also made it more interactive and fun without any coding or scripting. I’ve just created a short video that shows how to create such Master Detail report within a few minutes, so please take a look if you’re interested in!     With 11G, now you can create such report only with your browser very quickly and your report audience will be not only able to interact with the report but also able to view it in a pixel-perfect way with many different formats such as PDF, Excel, Word, PPT, etc. Happy Master Detail Reports development and design! Please share any feedback you have with Interactive Viewer and Layout Editor with us!

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  • Any idea for a master thesis in software engineering

    - by medusa
    Hi! I have to choose a thesis for my master degree. Time is limited to about 6 months. Do you have any idea? Any personal thesis that was successful? After searching around for some time now, i see the most famous topics are related to artificial intelligence, but i don't want something like that, because most of it would be just theory and boring. A lot of students present these kind of studies because those are the most difficult. I would prefer something that does not necessary include that mathematical complexity but which is an everyday-life topic, and gives concrete ideas, hypothesis, or solutions to some actual problems. Hope i gave my whole idea: i am looking for something that is different from the majority of what all students do, and able to impress the audience... :) I would really really appreciate any your suggestion, Thank you!

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  • How often is software speed evident in the eyes of customers?

    - by rwong
    In theory, customers should be able to feel the software performance improvements from first-hand experience. In practice, sometimes the improvements are not noticible enough, such that in order to monetize from the improvements, it is necessary to use quotable performance figures in marketing in order to attract customers. We already know the difference between perceived performance (GUI latency, etc) and server-side performance (machines, networks, infrastructure, etc). How often is it that programmers need to go the extra length to "write up" performance analyses for which the audience is not fellow programmers, but managers and customers?

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  • Process, Participate, Play: Oracle BPM and SOA at Oracle OpenWorld

    - by Oracle OpenWorld Blog Team
    Oracle OpenWorld 2012 provides a unique opportunity for BPM and SOA professionals to meet industry leaders and peers, and get insight into the latest product advancements that will help their companies gain a competitive advantage.Via a variety of sessions, hands-on labs, birds-of-a-feather sessions, and demos, attendees will learn how Oracle SOA Suite, Oracle BPM Suite, and Oracle SOA Governance provide a unified and collaborative environment for design and deployment of dynamic business processes. Topics include architecture, integration, implementation, and best practices for on-premises or cloud deployments. Participants will learn how new capabilities of BPM and SOA can help their enterprises gain unprecedented visibility, agility and efficiencies.Maximize the value of attending Oracle Open World by attending sessions that best meet your needs and goals. This exciting series of SOA and BPM sessions is focused on three different audience segments. Business managers or business analysts, click here  IT executives or enterprise architects, click here Developers looking to sharpen their SOA skills, click here To stay in touch with the details and announcements for Oracle BPM Suite and Oracle SOA Suite, check out the BPM and SOA blogs.

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  • Will it hurt my website's SEO friendliness if I host a french targetted website at, let's say, godaddy.com?

    - by Suraj
    Hi guys, I have read that the server location is important for a website to be SEO friendly. I am planning to build a website from scratch which is targetted mainly to french audience (in france), but I am planning to host the web site at godaddy.com. My concern is will it hurt the website SEO friendliness? Or do you recommend me to host the website in france itself? I have also read that I need to have a static IP Address. If it's true, can anyone explain me for what reason? Can anyone suggest me some good web hosting companies, prefereable in france? Thanks in advance!

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  • QCon SF 2011

    - by user12607987
    To San Francisco for QCon SF 2011, where I spoke on Java SE: Where We've Been, Where We're Going. QCon is much further "up the stack" than JavaOne, so has far fewer talks about the "foundation", Java SE. I thought it was important to review the features delivered in Java SE 7 before discussing what's planned for Java SE 8. This worked out well, as most of the audience were using Java SE 6. The language changes in SE 7 look small, but examining merely two of them - precise rethrow and suppressed exceptions - reveals a new exception handling idiom applicable to many thousands of Java classes. And thumbs up to the QCon organizers for the instant feedback mechanism!

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  • How could this diagram of the current most lucrative technologies be improved?

    - by Edward Tanguay
    I'm giving a talk in April 2011 on the "Developer English" and showing my non-developer audience, mostly English teachers, various diagrams to explain how developers see their industry etc. One of these diagrams is "Hot Technologies", basically, if you want to become a developer, what technologies should you learn to have the highest chance of (1) getting a job (2) making a good salary, and (3) work with the most exciting technology. This is a draft I made just to get some ideas out, basically C#, PHP, Java are where the bulk of the jobs are. Mobile development has a big future. JavaScript is becoming more and more important, and I want to list "minor technologies" such a Python, Ruby on Rails to the side, I assume e.g. that in general, there are a much smaller percentage of jobs in these technologies as in C#, PHP, Java. How could this diagram be improved?

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  • Harry Foxwell talks about "Oracle Solaris 11 System Administration: The Complete Reference"

    - by Glynn Foster
    In a previous blog entry, New Oracle Solaris 11 Administration book, I blogged about the fact that a new book has been written to provide an excellent resource for administrators starting to learn some of the new features in Oracle Solaris 11. Despite an extensive set of online resources from the Oracle Technology Network, it's also useful to have something in the bookshelf that you can quickly refer to - and Harry Foxwell and his team of co-authors have done just that. Check out the video below where Harry goes into detail about why the book was written, details about the target audience, and what he's excited about in Oracle Solaris 11. Best of all though, is the fact that this is a brilliant book for any inspiring Linux administrator who wants to start getting to know the Oracle Solaris operating system a little better.

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  • Is it Hard to Write a Blog?

    - by Joe Mayo
    Responding to a tweet I received, asking if I found it hard to write a blog and keep it interesting. This is one of the situations where a 140 character response doesn’t do a question justice. There’s a lot to think about between the subjects of writing, subject matter, and entertainment.  Here’s my take on each of these three topics: There’s all types of writing you can do with various degrees of difficulty. If you’re writing a book and you have a gazillion editors bleeding over your every utterance, then the task becomes harder because you’re second-guessing yourself, not knowing whose opinion will be violated. However, if you’re communicating in a public forum, not too many people care about the grammar as much as whether what you have to say is correct.  For a blog, I would say it’s somewhere in-between.  Right now, I’m using Windows Live Writer, which gives me a few advantages to just typing into the blog editor, such as spelling correction and the ability to save my work and resume later.  Overall, writing is one of those things that you just need to get used to.  It’s an essential skill for developers because you need to document your work, depending on what your definition of proper documentation is, and communicate with other developers via various communications mediums. Not begin good (or not thinking that you’re good) shouldn’t hold you back.  Like most things in life, practice will improve your skill.  So, push away that inner voice that keeps you from moving forward and just do it. A good grasp on the subject matter you’re writing about helps.  However, don’t let a lack of knowledge stop you from writing about something. I recall reading something a while back by a developer who didn’t know a technology but wrote about their experience in learning it. They ended up learning more by expressing their thoughts in writing. If you look around out many blogs today, there are many items written by developers learning what they’re writing about.  So, whether you are sure or unsure, you can still write – just be honest with yourself and your readers about what you’re writing. Also, don’t be afraid to have a different opinion or worry if someone will disagree.  I’ll freely admit that it took a while for me to become accustomed to being criticized. Take the good with the bad and use the bad to make yourself better. Guaranteed, someone will disagree with one or more parts of what I’ve written here or think they have a better approach. No problem, more power to them, and whatever constructive comments they have will be a benefit to me in the future; Otherwise, to h*ll with them. :)  Every time you get knocked down, get right back up, dust the dirt off your backside, and keep moving forward.  You’ll learn in time how to align a subject with your own presentation of the material. Entertainment could be hard or could be natural, depending on the personality of yourself and your target audience. It’s even more challenging because you can say something you think is funny and someone will be offended. In fact, there are a lot of things that you shouldn’t say in the name of a joke, but I won’t mention any of them here for want of not offending anyone. Of course, I probably offended someone by saying that and there is probably an organization somewhere in the world out to get me now. I’m probably not the best person to be giving you advice on entertaining an audience.  I mean, every time I try to tell a joke on Twitter 10 people unfriend me. Okay, maybe 15, but you get my point. One thing you might be interested in knowing is that it’s not too hard for one technical person to entertain other technical people, especially when the subject is of interest.  It’s the excitement in each sentence and passion in each paragraph that will keep another developer entertained and interested in what you have to say. Not everyone will like what you’ve written, but the important part is to find your own voice and it’s likely that there is one person in some corner of the world that likes what you have to say, even if it’s your mom and she doesn’t understand a single word you write. :)   If I could leave you with one final thought; Just do it and don’t let anyone or anything hold you back.   Joe

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  • eSTEP TechCast - November 2013

    - by Cinzia Mascanzoni
    We are pleased to announce our next eSTEP TechCast on Thursday 7th of November and would be happy if you could join. Please see below the details for the next TechCast. Date and time: Thursday, 07. November 2013, 11:00 - 12:00 GMT (12:00 - 13:00 CET; 15:00 - 16:00 GST) Title: The Operational Management benefits of Engineered Systems Abstract: Oracle Engineered Systems require significantly less administration effort than traditional platforms. This presentation will explain why this is the case, how much can be saved and discusses the best practices recommended to maximise Engineered Systems operational efficiency. Target audience: Tech Presales Call Info: Call-in-toll-free number: 08006948154 (United Kingdom) Call-in-toll-free number: +44-2081181001 (United Kingdom) Show global numbers Conference Code: 803 594 3 Security Passcode: 9876 Webex Info (Oracle Web Conference) Meeting Number: 599 156 244 Meeting Password: tech2011 Playback / Recording / Archive: The webcasts will be recorded and will be available shortly after the event in the eSTEP portal under the Events tab, where you could find also material from already delivered eSTEP TechCasts. Use your email-adress and PIN: eSTEP_2011 to get access.

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  • How should one refer to their social network profiles in prints?

    - by Omne
    In case a person has many different social network profiles, what is the proper way of referring to those profiles in a work that is meant to be printed or may be viewed as an image? For example one owns the username "CoolCompany" on Facebook, Twitter, Google+ and other websites. Should they provide a URL for each profile? for example: Facebook.com/CoolCompany Twitter.com/CoolCompany ... I often notice that in videos or on TV people may only use the logos but I believe it is not very useful, specially in case that the audience are unfamiliar with a social network... Is it acceptable to provide the logos or names of the networks and mention the username only once like this: Facebook & Twitter: @CoolCompany Or Facebook & Twitter: /CoolCompany

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  • Great Presentation to the Israel Dot Net Developers User Group (IDNDUG)

    I continue to be impressed with the quality of .NET Developers in Israel.. we had a full house last night for a 2+ hour presentation on building business applications with Silverlight and RIA Services.   The audience was very engaged and had lots of good, relevant questions which created a really good conversation.    Check out the slides and demo. I started off by demoing the Right-to-Left text support for Hebrew that is baked in as part of Silverlight 4.   ...Did you know that DotNetSlackers also publishes .net articles written by top known .net Authors? We already have over 80 articles in several categories including Silverlight. Take a look: here.

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  • Oracle OpenWorld - 3 Days and Counting!

    - by Theresa Hickman
    If you haven’t set your schedule for OpenWorld yet, here’s your chance to reserve a seat at some of the key Financial Management sessions. There’s over 120 sessions specific to our Financials audience that will not only focus on Oracle’s financial product lines, but will also discuss controls and compliance, as well as analytics, budgeting/planning, and financial reporting and the close process. For a complete list of sessions, view any of the Focus on Documents located on the OpenWorld site. Key Sessions: Day Time Session Location Monday 3:15 Oracle Fusion Financials: Overview, Strategy, Customer Experiences, and Roadmap Moscone West - 2003 Monday 3:15 Oracle Financials: Strategy, Update, and Roadmap Moscone West - 3006 Tuesday 11:45 General Session: What’s Next for Financial Management Solutions at Oracle? Moscone West - 3002/3004 Tuesday 1:15 Exploring Oracle Preventive Controls Governor’s Features Through Real-Life Examples Palace Hotel - Presidio Weds 10:15 Oracle Hyperion Enterprise Performance Management: A Bridge to Oracle Fusion Financials Palace Hotel - Concert Weds 1:15 Oracle Fusion Financials Coexistence with Oracle E-Business Suite Moscone West - 2011 Weds 3:30 McDonald’s Adopts Financial Analytics to Increase Business Performance Moscone West - 2011 Thursday 12:45 User Panel: Reducing Upgrade Errors and Effort While Improving Compliance Palace Hotel Palace Hotel - Presidio

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  • Say What? Podcasting As Part of Your Content Marketing

    - by Mike Stiles
    What do you usually do in your car on the way to work?  Sing along to radio? Stream Pandora or iHeartRadio? Talk on the phone? Sit in total silence? Whatever it is you do, you could be using that time to make yourself an expert in any range of topics…using podcasts. We invite you to follow or subscribe to the daily Oracle Social Spotlight podcast, a quick roundup of the day’s top stories around social marketing and the social networks. After podcasts arrived in 2004, growth was steady but slow. The concept was strong: anyone with a passion for any subject could make a show for anyone who cared to listen. Enter the smartphone, iTunes, new podcasting platforms, and social, and podcasting became easier than ever and made more sense for both podcasters and listeners. Stats show 1 in 5 smartphone owners are podcast consumers and 29% of Americans have listened to a podcast. The potential audience is also larger than ever. “Baked in” podcast apps on over 200 million devices expose users to volumes of audio content with just a tap. 97 million Americans are driving to work every day by themselves. And 38% of Americans listen to audio on a digital device each week, a number that’s projected to double by 2015. Does that mean your brand should be podcasting? That’s part of a larger discussion about your overall content strategy, provided you have one. But if you do and podcasting is a component of it, here are some things to keep in mind: Don’t podcast just to do it. Podcast because you thought of a show customers and prospects will like that they can’t get anywhere else. Sound quality matters. Good microphones are not expensive. Bad sound is annoying, makes your brand feel cheap, and will turn today’s sophisticated ears off. The host matters. Many think they belong on the radio. Few actually do. Your brand’s host should be comfortable & likeable. A top advantage of a podcast is people can bond with a real person. It’s a trust opportunity, so don’t take it lightly. The content matters. “All killer, no filler” means don’t allow babbling just to fill enough time for an episode. Value the listeners’ time, because that time is hard to get. Put time, effort and creativity into it. Sure you’re a business, but you’re competing with content from professional media and showbiz producers. If you can include music, sound effects, and things that amuse the ears, do it. If you start, be consistent. The #1 flaw in podcasting is when listeners can’t count on another episode or don’t know when it’s coming. Don’t skip doing shows just because you can. Get committed. Get your cover art right. Podcasting is about audio, but people shop for podcasts by glancing through graphics. Yours has to be professional, cool, and informative to get listeners interested. Cross-promote your podcast on all your channels. The competition for listeners is fierce, so if you have existing audiences you can leverage to launch your show, use them. Optimize it for mobile. Assume that’s where most listening will take place. If you’re using one of the podcast platform apps, you should be in good shape. Frankly, the percentage of brands that are podcasting is quite low, and that’s okay. Once you move beyond blogging and start connecting with real voices, poor execution can do damage. But more (32%) marketers want to learn how to use podcasting, and more (23%) were increasing their podcasting throughout this year. Bottom line, you want to share your brand’s message and stories wherever your audience might be and in whatever way they prefer to take in content. Many prefer to do that while driving or working out, using the eyes and hands-free medium of audio. @mikestilesPhoto: stock.xchng

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  • Presentations about SARGability tomorrow

    - by Rob Farley
    Tomorrow, via LiveMeeting, I’m giving two presentations about SARGability. That’s April 27th , for anyone reading this later. The first will be at the Adelaide SQL Server User Group . If you’re in Adelaide, you should definitely come along. Both meetings are being broadcast to the PASS AppDev Virtual Chapter . The second will be in the Adelaide evening at 9:30pm, and will just be and my computer. The audience will be on the other end of a phone-line, which is very different for me. I’m very much...(read more)

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