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  • 11/28 Webinar: How Marketers Are Crafting Customer Experiences

    - by Charles Knapp
    According to recent studies by Sirius Decisions and the CEB, 70% of the consumer buying journey is complete before a salesperson becomes involved. Business customers complete 57% of their buying journey without a salesperson. So, what are savvy marketers doing to stay involved in the customer journey?  Marketers are at the epicenter of turning "big data" into insights that are acted upon by the company and customers. Drawing upon social, transactional, and online behavioral insights, marketers are making customer interactions easier and more rewarding. Marketers are personalizing and innovating customer connections across new channels and devices, especially for interactions that span channels. Learn more about three key innovation strategies in an informative webcast sponsored by the Internet Marketing Association, University of California Irvine Extension, and Oracle on Wednesday, November 28, 11 am to 12 pm Pacific. Register today to learn from these thought leaders.

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  • Web App vs Portal Platform - convincing the customer

    - by shinynewbike
    We're evaluating a set of requirements for a customer who wants Liferay which mainly has AAA and Web CMS requirements, and allowing user to upload their own content. Also all inetgration is via web services. However there is no need for other features such as actual "portlets", i18n, mashups, skins, themes, tagging, social presence, no collaboration etc So we feel we can do this as a standard JEE web app and not use Liferay (or any other portal product) since these are overheads we dont need. The customer feels the Web CMS requirements + user upload justify the "portal" product. Can anyone help me with some points to convince the customer? Assuming our point of view is right.

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  • De-facto standards for customer information record

    - by maasg
    I'm currently evaluating a potential new project that involves creating a DB for typical customer information (userid, pwd, first & last name, email, adress, telfnr ...). At this point, requirements are only roughly defined. The customer DB is expected in the O(millions) of records. In order to calculate some back-of-the-envelope numbers for DB sizing and evaluate potential DB options & architectures, I'm looking for some de-facto standards for these kind of records. In particular, the std size of every field (first name, last name, address,...) or typical avg for a simple customer record would be great info. With so many e-commerce websites out there, there should be some kind of typical config that can be reused and avoid re-inventing the wheel. Any ideas?

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  • Great Customer Service Example

    - by MightyZot
    A few days ago I wrote about what I consider a poor customer service interaction with TiVo, a company that I have been faithful to for the past 12 years or so. In that post I talked about how they helped me, but I felt like I was doing something wrong at the end of the call – when in reality I was just following through with an offer that TiVo made possible through my cable company. Today I had a wonderful customer service interaction with American Express, another company that I have been loyal to for many years.(I am a Gold Card member.) I like my Amex card because I can use it for big purchases and it forces me to pay them off at the end of the month. Well, the reality is that I’m not always so good at doing that, so sometimes my payments are over a couple of months.  :) A few days ago I received an email from “American Express” fraud detection. The email stated that I should call a toll free number and have the last four digits of my card handy. I grew up during the BBS era with some creative and somewhat mischievous friends. I’ve learned to be extremely cautious with regard to my online life! So, I did what you would expect…I sent them a nice reply that said “Go screw yourself.” For the past couple of days someone has been trying to call me and I assumed it was the same prankster trying to get the last four digits of my card. The last caller left a message indicating that they were from American Express and they wanted to talk to me about my card. After looking up their customer service numbers on the www.americanexpress.com web site, I called and was put through to the fraud detection group. The rep explained that there were some charges on my wife’s card that did not fit our purchase profile. She went through each charge and, for the most part, they looked like charges my wife may have made. My wife had asked to use the card for some Christmas shopping during the same timeframe as the charges. The American Express rep very politely explained that these looked out of character to her. She continued through the charges. She listed a charge for $160 – at this point my adrenaline started kicking in. My wife said she was going to charge about $25 or $30 dollars, not $160. Next, the rep listed a charge for over $1200. Uh oh!! Now I know that my account has been compromised. I informed the rep that we definitely did not make those charges. She replied with, “that’s ok Mr Pope, we declined those charges as well as some others.” We went through the pending charges and there were a couple more that were questionable. The rep very patiently waited while I called my wife on my office phone to verify the charges. Sure enough, my wife had not ordered anything from Netflix or purchased anything with Yahoo Wallet! “No problem Mr Pope, we will remove those charges as well.” “We are going to cancel your wife’s card and send her a new one. She will receive it by 7pm tomorrow via Federal Express. Please watch your statements over the next couple of months. If you notice anything fishy, give us a call and we will take care of it for you.” (Wow, I’m thinking to myself!) “Is there anything else I can help you with Mr Pope?” “Nope, thank you very much for catching this so early and declining those charges!”, I said smiling. Apparently she could hear me smiling on the other end of the phone line because she replied with “keep smiling Mr Pope and have a good rest of your week.” Now THAT’s customer service!  Thank you American Express!!! I shall remain an ever faithful customer. Interesting…

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  • customer.name joining transactions.name vs. customer.id [serial] joining transactions.id [integer]

    - by Frank Computer
    INFORMIX-SQL 7.32 Pawnshop Application: one-to-many relationship where each customer (master) can have many transactions (detail). customer( id serial, pk_name char(30), {PATERNAL-NAME MATERNAL-NAME, FIRST-NAME MIDDLE-NAME} [...] ); unique index on id; unique cluster index on name; transaction( fk_name char(30), ticket_number serial, [...] ); dups cluster index on fk_name; unique index on ticket_number; Several people have told me this is not the correct way to join master to detail. They said I should always join customer.id[serial] to transactions.id[integer]. When a customer pawns merchandise, clerk queries the master using wildcards on name. The query usually returns several customers, clerk scrolls until locating the right name, enters a 'D' to change to detail transactions table, all transactions are automatically queried, then clerk enters an 'A' to add a new transaction. The problem with using customer.id joining transaction.id is that although the customer table is maintained in sorted name order, clustering the transaction table by fk_id groups the transactions by fk_id, but they are not in the same order as the customer name, so when clerk is scrolling through customer names in the master, the system has to jump allover the place to locate the clustered transactions belonging to each customer. As each new customer is added, the next id is assigned to that customer, but new customers dont show up in alphabetical order. I experimented using id joins and confirmed the decrease in performance. How can I use id joins instead of name joins and still preserve the clustered transaction order by name if transactions has no name column?

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  • WebCenter Customer Spotlight: spectrumK Holding GmbH

    - by me
    Author: Peter Reiser - Social Business Evangelist Oracle WebCenter Solution Summary spectrumK Holding GmbH was founded in 2007 by various German health insurance funds and national insurance associations and is a service provider for the healthcare market, covering patient care management, financial management, and information management, as well as payment services and legal counseling. spectrumK Holding GmbH business objectives was to implement innovative new Web-based services and solution systems for health insurance funds by integrating a multitude of isolated solutions from different organizations. Using Oracle WebCenter Portal, Oracle WebCenter Content, and Site Studio, the customer created a multiple-portal environment and deployed the 1st three applications for patient receipt, a medication navigator, and disability information. spectrumK Holding GmbH accelerated time-to-market for new features by reducing the development time, achieved 40% development and cost savings using standard modules and realized 80% overall savings using the Oracle multiple portal environment, as compared to individual installations. Company Overview spectrumK Holding GmbH was founded in 2007 by various company health insurance funds and national insurance associations. A service provider for the healthcare market, spectrumK consists of one holding company and four operative subsidiaries. Its broad product portfolio of compulsory health funds covers patient care management, financial management, and information management, as well as payment services and legal counseling. Business ChallengesspectrumK Holding GmbH business objectives were to implement innovative new Web-based services and solution systems for the health insurance funds by integrating a multitude of isolated solutions from different organizations. Specifically, spectrumK was looking to: Establish a portal-based environment to provide health coverage information services to the insured, with the option to integrate a multitude of isolated solutions from different organizations Implement innovative new Web-based spectrumK service products and solutions systems for health insurance funds Lower costs while improving services for the health fund’s clients Find an infrastructure that supports the small development team in efficient implementation and operation of the solution Reuse standard modules while enabling easy, inexpensive adaptations to customer-specific corporate requirements Solution Deployed spectrumK Holding GmbH created a multiple-portal environment, called “KundenCenter+“ which is based on the integration of Oracle WebCenter Portal, Oracle WebCenter Content, and Site Studio. They initiated and launched the first three of the company’s KundenCenter+, Oracle-based modules for patient receipt, a medication navigator, and disability information, with numerous successful deployments and individual customer environment adaptations. Business ResultsspectrumK Holding GmbH accelerated time-to-market for new features by reducing the development time, achieved 40% development and cost savings using standard modules and realized 80% overall savings using the Oracle multiple portal environment, as compared to individual installations Additional Information  spectrumK Holding GmbH Snapshot Oracle WebCenter Suite Oracle Customer Support Oracle Consulting Oracle WebCenter Content

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  • VIDEO: Improved user experience of PeopleTools 8.50 a hit with customer

    - by PeopleTools Strategy Team
    New and upgraded features in PeopleTools 8.50 really help boost productivity, says Oracle customer Dennis Mesler, of Boise, Inc. From improved navigational flows to enhanced grids to new features such as type-ahead or auto-suggest, users can expect to save time and training with PeopleTools 8.50. To hear more about this customer's opinion on the user experience of PeopleTools 8.50, watch his video at HERE

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  • Recording Available: March 2012 Quarterly Customer Update Webcast

    - by R.Hunter
    Missed the recent Quarterly Customer Update Webcast? We covered several topics including: * WebCenter 4 Pillars overview * Support Update * WebCenter Content 11gR1 Update * WebCenter Portal 11gR1 Update * Oracle Social Network Overview VIEW WEBCAST RECORDING: Access the March 2012 Webcast recording and presentation by going to: My Oracle Support Site Note: 568127.1 We'll announce the next Quarterly Customer Update Webcast here on the WebCenter Alerts blog.

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  • Recording Available: March 2012 Quarterly Customer Update Webcast

    - by John Klinke
    Missed the recent Quarterly Customer Update Webcast? We covered several topics including: * WebCenter 4 Pillars overview * Support Update * WebCenter Content 11gR1 Update * WebCenter Portal 11gR1 Update * Oracle Social Network Overview VIEW WEBCAST RECORDING: Access the March 2012 Webcast recording and presentation by going to: My Oracle Support Site Note: 568127.1 We'll announce the next Quarterly Customer Update Webcast here on the WebCenter Content Alerts blog.

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  • WebCenter Customer Spotlight: Guizhou Power Grid Company

    - by me
    Author: Peter Reiser - Social Business Evangelist, Oracle WebCenter  Solution SummaryGuizhou Power Grid Company is responsible for power grid planning, construction, management, and power distribution in Guizhou Province, serving 39 million people. Giuzhou has 49,823 employees and an annual revenue of over $5 Billion. The business objectives were to consolidate information contained in disparate systems into a single knowledge repository and provide a safe and efficient way for staff and managers to access, query, share, manage, and store business information. Guizhou Power Grid Company saved more than US$693,000 in storage costs, reduced  average search times from 180 seconds to 5 seconds and solved 80% to 90% of technology and maintenance issues by searching the Oracle WebCenter Content management system. Company OverviewA wholly owned subsidiary of China Southern Power Grid Company Limited, Guizhou Power Grid Company is responsible for power grid planning, construction, management, and power distribution in Guizhou Province, serving 39 million people. Giuzhou has 49,823 employees and an annual revenue of over $5 Billion. Business ChallengesThe business objectives were to consolidate information contained in disparate systems, such as the customer relationship management and power grid management systems, into a single knowledge repository and provide a safe and efficient way for staff and managers to access, query, share, manage, and store business information. Solution DeployedGuizhou Power Grid Company  implemented Oracle WebCenter Content to build a content management system that enabled the secure, integrated management and storage of information, such as documents, records, images, Web content, and digital assets. The content management solution was integrated with the power grid, customer service, maintenance, and other business systems, as well as the corporate Web site. Business Results Saved more than US$693,000 in storage costs and shortened the material distribution time by integrating the knowledge management solution with the power grid, customer service, maintenance, and other business systems, as well as the corporate Web site Enabled staff to search 31,650 documents using catalogs, multidimensional attributes, and knowledge maps, reducing average search times from 180 seconds to 5 seconds and saving approximately 1,539 hours in annual search time Gained comprehensive document management, format transformation, security, and auditing capabilities Enabled users to upload new documents and supervisors to check the accuracy of these documents online, resulting in improved information quality control Solved 80% to 90% of technology and maintenance issues by searching the Oracle content management system for information, ensuring IT staff can respond quickly to users’ technical problems Improved security by using role-based access controls to restrict access to confidential documents and information Supported the efficient classification of corporate knowledge by using Oracle’s metadata functions to collect, tag, and archive documents, images, Web content, and digital assets “We chose Oracle WebCenter Content, as it is an outstanding integrated content management platform. It has allowed us to establish a system to access, query, share, manage, and store our corporate assets. This has laid a solid foundation for Guizhou Power Grid Company to improve management practices.” Luo Sixi, Senior Information Consultant, Guizhou Power Grid Company Additional Information Guizhou Power Grid Company Customer Snapshot Oracle WebCenter Content

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  • WebCenter Customer Spotlight: Indecopi

    - by me
    Author: Peter Reiser - Social Business Evangelist, Oracle WebCenter  Solution SummaryIndecopi Optimizes Patent Approval Management and Accelerates Customer Service Times by 40% Indecopi is a decentralized public agency that promotes the country’s markets and protects consumer rights. It promotes fair and honest competition and safeguards all forms of intellectual property through three directorates: Author’s Rights, Inventions and New Technologies, and Trademarks. The business challenge was to unify the agency’s technology infrastructure to create a business process management strategy, consolidate the organization’s Web platform and improve and automate information services for citizens and businesses, and streamline patent procedures by digitizing documentation. Indecopi optimized patent information services , organized information, provided around-the-clock online access to users, and developed a Web site that provides internal and external users access to DIN information, such as patent documentation, through a user-friendly interface. Indecopi achieved impressive business result by reducing use of paper files by 50%, accelerating transaction approvals,  reduce nonvalue-added activities by 85% and  accelerated customer service times by 40%. Company OverviewPeru’s Instituto Nacional de Defensa de la Competencia y de la Protección de la Propiedad Intelectual (Indecopi), the National Institute for the Defense of Competition and Protection of Intellectual Property, is a decentralized public agency that promotes the country’s markets and protects consumer rights. It promotes fair and honest competition and safeguards all forms of intellectual property through three directorates: Author’s Rights, Inventions and New Technologies, and Trademarks. Business ChallengesIndecopi's challenge was to unify the agency’s technology infrastructure to create a business process management strategy, starting with the Directorate of Inventions and New Technologies (DIN), consolidate the organization’s Web platform to meet new demands for software and process development, such as for patent applications, and improve and automate information services for citizens and businesses and streamline patent procedures by digitizing documentation. Solution DeployedIndecopi optimized patent information services with Oracle Business Process Management, automating processes to deliver expedient searches, and to create new services, such as alerts to users. They organized information and provided around-the-clock online access to users with Oracle WebCenter Content. In addition they used Oracle WebLogic Server to develop a Web site that provides internal and external users access to DIN information, such as patent documentation, through a user-friendly interface. Business Results Indecopi achieved impressive business results Reduced use of paper files by 50% Accelerated transaction approvals  reduce nonvalue-added activities, such as manual document copying to obtain patents, by 85% Accelerated customer service times by 40% by optimizing procedures, such as searches and online information related to granting patents “Oracle Business Process Manager has been a paradigm shift in process management. By digitalizing and automating our patents information services, we can now manage everything in the simplest way possible, expanding our options for the creation of new services.” Sergio Rodríguez, Assistant Director, Inventions and New Technologies Directorate, Instituto Nacional de Defensa de la Competencia y la Propiedad Intelectual Additional Information Indecopi Customer Snapshot Oracle WebCenter Content

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  • The Softer Side of Customer Experience

    - by Christina McKeon
    It’s election season in the U.S., and you know what that means. It means I stop by the recycling bin in my garage before entering the house with the contents of my mailbox. A couple of weeks ago, I was doing my usual direct mail purge when I came across a piece from The Container Store®. This piece would have gone straight to the recycling bin, but the title stopped me: Learn what WE STAND FOR! Under full disclaimer, I’m probably a “frequent flier” at The Container Store. One can never be too organized! Now, back to the direct mail piece. I opened it to discover that The Container Store has taken their customer experience beyond “a shopping experience that makes you smile” to giving customers more insight and transparency into how they feel about their employees, the vendors they partner with, and the communities they live in. The direct mail piece included several employees showcasing a skill, hobby or talent with their photo and a personal note that used one word to describe what these employees believe The Container Store stands for. I do not recall the last time I read through an entire piece of direct mail. But this time, I pored over all the comments and photos.  Summer, a salesperson, believes that one word is PASSION. Thomas in distribution center inventory systems chooses the word ACTION. The list goes on to include MATCHLESS, FUN, FAMILY, LOVE, and EMPOWERMENT. The Container Store is running a contest asking you to tell them what nonprofit organization you stand for. Anyone can submit their favorite nonprofit to win cash, products and services from The Container Store. Don’t forget about the softer side of customer experience. With many organizations working feverishly to transform their business into being more customer-centric, it’s easy to get caught up in processes and technology. Focusing on people and social responsibility often falls behind and becomes a lower priority. Keeping people and social responsibility at the forefront is crucial. Your customers will use your processes and technology, but they will see or hear your people and feel their passion. The latter is what they will remember most about your brand. I’m sure there are many other great examples of the softer side of customer experience. Please share your examples in the comments section.

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  • A conversation with world experts in Customer Experience Management in Rome, Italy - Wed, June 20, 2012

    - by nicolasbonnet
    It is my pleasure to share the registration link below for your chance to meet active members of the Oracle Real-Time Decisions Customer Advisory Board. Join us to hear how leading brands across the world have achieved tremendous return on investment through their Oracle Real-Time Decisions deployments and do not miss this unique opportunity to ask them specific questions directly during our customer roundtable. Please share this information with anyone interested in real-time decision management and cross-channel predictive process optimization http://www.oracle.com/goto/RealTimeDecisions Nicolas Bonnet / Senior Director Product Management / Oracle Business Intelligence

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  • Customer Concepts Magazine issue 7

    - by Richard Lefebvre
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 Why should you integrate social into your key sales, marketing, commerce and service processes for a great customer experience? Find out how to get social success from the latest edition of Oracle Customer Concepts Magazine here

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  • What customer support alternatives like groovehq i can use for a site

    - by rmarimon
    I've been experimenting with GrooveHQ as a means to provide support to my clients. They have a very nice idea and have developed it beautifully. At the end is just a ticketing system with multiple channels to communicate with your clients. It is like the rt of our times. What I'm looking for is for other providers of this hosted multi channel ticketing systems. I'm not sure if this belongs in SO but hey...

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  • Elevating Customer Experience through Enterprise Social Networking

    - by john.brunswick
    I am not sure about most people, but I really dislike automated call center routing systems. They are impersonal and convey a sense that the company I am dealing with does not see the value of providing customer service that increases positive perception of their brand. By the time I am connected with a live support representative I am actually more frustrated than before I originally dialed. Each time a company interacts with its customers or prospects there is an opportunity to enhance that relationship. Technical enablers like call center routing systems can be a double edged sword - providing process efficiencies, but removing the human context of some interactions that can build a lot of long term value and create substantial repeat business. Certain web systems, available through "chat with a representative" now links on some web sites, provide a quick and easy way to get in touch with someone and cut down on help desk calls, but miss the opportunity to deliver an even more personal experience to customers and prospects. As more and more users head to the web for self-service and product information, the quality of this interaction becomes critical to supporting a company's brand image and viability. It takes very little effort to go a step further and elevate customer experience, without adding significant cost through social enterprise software technologies. Enterprise Social Networking Social networking technologies have slowly gained footholds in the enterprise, evolving from something that people may have been simply curious about, to tools that have started to provide tangible value in the enterprise. Much like instant messaging, once considered a toy in the enterprise, expertise search, blogs as communications tools, wikis for tacit knowledge sharing are all seeing adoption in a way that is directly applicable to the business and quickly adding value. So where does social networking come in when trying to enhance customer experience?

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  • Oracle SOA Suite customer panel: Successful Application Integration & SOA Projects

    - by Simone Geib
    At the recent SOA Suite customer panel, Roger Brown from UNS Energy, Fabio Ravagni from Cencosud and Paras Jain from Cisco discussed their recent SOA Suite implementations, business drivers and challenges, architecture and lessons learned. Roger started by describing how UNS redesigned their internet portal to improve their customer experience and reduce manual steps in their business processes. Through the use of Oracle Service Bus, Oracle BPEL Process Manager and Oracle Business Activity Monitoring, they provided more self-service functionality, automated their business processes and increased the use of their web site by 12.98% for number of visits and 33.58% for average visit duration. The screenshot below shows the UNS architecture: > Next Fabio described the challenges Cencosud faced through continuous expansion of their business, different standards and levels of expertise and large volumes of information. By introducing Oracle SOA Suite, Oracle Data Integrator and Oracle Enterprise Repository, and with the help of Oracle Consulting, they significantly simplified their integration model, reduced their maintenance effort and increased their integration governance. The picture below shows the implemented solution with so far more than 400 services in production and more than 20 ongoing projects, which will make use of the new integration platform. > Last, but not least, Paras discussed the challenges the Webex division of Cisco faced with a highly manual service fulfillment process, multiple data sources and the resulting large room for errror and delay in customer time-to-service. Through a redesign of their order fulfillment process and the introduction of Oracle SOA Suite (see below), they significantly improved their SLAs, eliminated duplicate orders, provided higher visibility into the order process and aligned business and IT. For more information about Oracle OpenWorld SOA & BPM Session, please see the Focus on SOA and BPM document

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  • AT&T - Customer service hahahahahahahahahahahahahahaha

    - by AreYouSerious
    Okay, I'm a separated 2 time Iraq war veteran, living in Germany Supporting the military. About a year and a hald ago I bought an iPhone 4 off a guy from Craigslist. I thought the phone was unlocked, but when I got to Germany I realized it was not. I called AT&T and they told me that due to the contract with Apple they could not unlock any iPhone period. After the lawsuit with Apple, they started unlocking iPhones. So Today I called up their customer support and asked if they could unlock my phone. They said that they would only do it if I were a previous customer, could provide the information from the person that I had bought it from, or if I bought one at cost.-note, it has a baseband that is not able to be "unlocked" by software.Hello I already own the device, and a year and a half ago I bought it off someone that couldn't afford it... so no, I don't have the at&t account information from him. Just another example of why I won't ever use AT&T again. and I still have this iPhone that I have to jail break, and can't use a a phone. STAY AWAY FROM AT&T. They don't know the meaning of customer service!

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  • Need Help With Conflicting Customer Support Goals?

    - by Tom Floodeen
    It seems that every OPS review Customer Support Executives are being asked to improve the customer KPIs while also improving gross margin. This is a tough road for even experienced leaders. You need to reduce your agents research time while increasing their answer accuracy. You want to spend less time training them while growing the number of products and systems being used. You have to deal with increasing service volumes but at the same time you need to focus on creating appropriate service insight. After all, to be a great support center you not only have to be good at answering questions, you also need to be good at preventing them.   Five Key Benefits of knowledge Management in Customer Service will help you start down the path meeting these, and other, objectives. With Oracle Knowledge Products, fully integrated with Oracle’s CRM solutions, you can accomplish both increased  service demand while driving your costs down. And you can handle both while positively impacting the satisfaction and loyalty of your customers.  Take advantage of Oracle to not only provide you with a great integrated tool suite, but also with the vision to drive you down the path of success.

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  • Customer Spotlight - CSX: Charles Pack

    - by cwarticki
    A couple of weeks ago, I had the distinct privilege of facilitating a training session with CSX.  CSX is a wonderful customer.  They've been a dedicated Oracle customer for many years. They have quite an extensive Oracle footprint including Server Technologies, Fusion Middleware and E-Business Suite products.  They also utilize Oracle's Solution Support Center offering from Advanced Customer Services, for their Database products. I'm always on the lookout for Oracle gems and I discovered one at CSX. Before my session began, I met with Charles Pack.  In my view, he's an Oracle guru.  Don't take my word for it, just read any of the books he's authored or co-authored and the one soon to be released.  Just looking at his bookshelf, I saw titles going back to Oracle 7 & 8, as well as a Solaris 2.x book.  Remember those?   Anyway, Charles is a technologist and a manager (and wears numerous other hats too).  I had a wonderful time talking with Charles and getting to know him.  What do you consider keys to your personal success?  Inability to quit.  When I decide that I will accomplish something, I will, regardless of the nature of the challenge.  Never quitting means a perpetual drive for change and progress and setting examples for others to follow.  The reason I write OCP books is because I can provide a path for people to improve their knowledge of the product, gain a certification, and reach their professional goals. What do you consider the most important part of your job?  Negotiations.  We all have competing goals, incentives and finite resources, but we should all have the same common goal – progress.  So finding the way for all parties to progress is the most important thing we do. What is the most important part of your relationship with Oracle?  Oracle provides solutions – not just products - that are critical to our business success.  So continuous communication regarding education, services, product roadmaps and shared goals is the most important part of our ongoing relationship. Charles is an Oracle loyalist.  His career has been based on using our products and he's passionate about the products he works with.  You can tell, just by talking with him.  I appreciate Charles and other customers like him.  He's an expert in his field and an Oracle evangelist.  He is an asset to CSX and to their success.  He's an advocate for Oracle and an asset to our customers.  You can also friend and follow Charles on Twitter @charlesapack It was a pleasure meeting you Charles! -Chris Warticki Global Customer Management

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  • Want to be part of the most meaningful Customer Experience conversation today?

    - by Tony Berk
    v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Today's entry is written by Chris Warner, Director, Product Strategy at Oracle. By now you’ve undoubtedly seen the blogs and announcements about Oracle OpenWorld. And perhaps you’ve also seen the news about OpenWorld’s newest sister event: Oracle Customer Experience (CX) Summit @ OpenWorld. Oracle CX Summit was created to be the most meaningful CX event, to be truly unique, to serve as the place to discover what it takes and what it really means to put the customer at the center of your business success. One long-time Oracle customer, when told about the Oracle CX Summit, put it this way: ‘This makes me rethink how I think about Oracle and Customer Experience’. Listen to what she heard and you be the judge. We believe Customer Experience (‘CX’) is a movement, not just the latest ‘IT’ tech trend. CX isn’t something you can simply ‘install’. CX is one of the most strategic initiatives an organization can undertake. Customer Experience is about connecting with an organization’s most important asset, the customer, and the critical role that connection has to an organization’s success. And there’s never been a bigger gathering of the smartest CX minds, most successful CX companies, and innovative CX examples than Oracle CX Summit. Take Subaru, for example. The company fully embraced the CX opportunity and their CX leadership will be on stage at the Oracle CX Summit to share their CX journey. They radically changed the way they interact with their customers, empower their employees, and differentiate their brand. And this is a story with a phenomenal happy ending: in a stagnant market and shrinking economy, they GREW their business and outpaced their competition. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} At Oracle CX Summit, you will be surrounded by dozens of CX leaders, visionaries and innovators like Subaru. This three-day event brings together the largest collection of thought leaders and practitioners in Customer Experience ever. Notable presenters include: v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} Seth Godin - World-renowned blogger and one ‘the World’s Top 21 Speakers’, author of 14 best-selling books like “Permission Marketing”, and founder of dozens of startups such as Squidoo.com (ranked one of the top 125 sites in the US). Kerry Bodine - VP Principal Analyst at Forrester for Customer Experience, author of the just-published book “Outside In - The Power of Putting Customers at the Center of Your Business”, and renowned author of “The Customer Experience Ecosystem”. Bruce Temkin - Co-founder and Chair of the Customer Experience Professionals Association, revered blogger of “Customer Experience Matters”, former VP Principal Analyst at Forrester for Customer Experience, Founder and Managing Partner of The Temkin Group, a leading Customer Experience research and consulting firm. George Kembel - Executive Director and Co-founder of the Stanford Design School, an established, recognized thought leader in design thinking and innovation, and a Silicon Valley based-CEO, venture capitalist and educator. Gene Alvarez - VP Research Analyst at Gartner and a recognized authority in the Retail and Consumer Goods industry. Gene has been published, featured and referenced in a variety of trade publications for Customer Experience insights. Senior Executives from innovative Customer Experience brands and agencies like AT&T, Intuit, Southwest Airlines, Marriott, Quiksilver, and Sapient. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} But the CX Summit includes much, much more. There are over 30+ role-driven sessions and rountables as well as one-of-a-kind events including: v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} The Customer Experience Innovation Tent featuring hands-on demonstrations of bleeding-edge customer experiences like the Share Happy Ice Cream Machine A hands-on Customer Journey Mapping Workshop that lets you learn design thinking techniques for innovating differentiated experiences that drive cross-functional alignment Access to the Oracle OpenWorld Exhibition Halls and DEMOgrounds as well as a week-long Live Music Festival and the Oracle Appreciation Event featuring Pearl Jam and Kings of Leon Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} At Oracle, we are quite proud of our award-winning suite of CX products, a suite of solutions that can help an organization greatly accelerate their CX journey. But Oracle CX Summit isn’t about products. It’s about how an organization can succeed in its CX initiative. There’s never been a bigger gathering of the smartest CX minds, most successful CX companies, and innovative CX examples than Oracle CX Summit. Come join the Customer Experience Revolution. Register for Oracle CX Summit @ OpenWorld here. v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} --

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