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  • Trying to retrace our SEO domain redirect strategy

    - by dans
    An SEO built a copy of my company's e-commerce site on another domain that contained our product's keywords in the name (i.e. as if Levi's built a duplicate site on bluejeans.com)...and then they referenced a lot of the images on the actual website from the other domain (as if Levis.com had images on it referenced like: img src="http://www.bluejeans.com/jeans-front.jpg"), but when you tried to reach the site by typing the name into the browser you would be redirected to the regular website, so the site wasn't really used for any purpose except I guess SEO. Since I didn't think this was doing anything GOOD for us at the time, I deleted the duplicate site and let the hosting on it expire, only to watch our search engine position rankings fall dramatically. Any ideas as to what was going on there? I want to get it back to understand its impact, but I don't know how it was set up. I contacted our host and they have no idea how it was set up. I suspect there was some sort of redirect in play, or something?

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  • SEO Content - A Major Part of Your SEO Strategy

    Search Engine Optimization is a dynamic process and it involves a lot of factors that can be broadly be divided into on page and off page factors. Among the on page factors the content that is presented on the web page plays a very significant role in the determination of the rank of that page. With the right kind of SEO content you can increase the relevance of the page for the search engine thus making it rank higher for that particular keyword.

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  • SEO Strategy - Building One Way Links

    One way links are integral to search engine optimization (SEO). They tell the search engines, "Hey this website is interesting!" Now that you know developing links is important, how do you go about doing it? There are several different ways to go about link building. No one link building scheme will get a blog or website listed high enough in the Google rankings to earn money. You must diversify and use many different approaches to obtain one way links.

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  • Tips For a Successful Link Building Strategy

    If you want to become a successful online marketer and want to make your online marketing campaign successful, you will need to work on building backlinks for your website. Link building will decide the failure or the success of your online marketing campaign.

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  • Implementing an SEO Strategy - SEO Training For Small Businesses

    Investing in internet marketing is no longer an option it's a necessity. Search engine optimisation SEO is the first step taken by many businesses to make sure their website is visible on Google. Once you've decided to undertake an SEO campaign you have to consider how you will implement this within your organisation. Your first decision then will be whether to outsource your SEO to an external agency or to invest in SEO training.

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  • SEO - The Most Important Aspect of Internet Marketing Strategy

    Your online visibility and trafficking can be improved by SEO which means Search Engine Optimization. It's a process of improving the quality or traffic to your website or web page. This active practice of changing and optimizing internal as well as external aspects in order to increase the traffic and hits on your website or web page is called optimizing your search result.

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  • Create a Web Presence Using SEO Strategy

    Creating a website that will promote your business is an effective marketing tool. With proper knowledge of Search Engine Optimization through effective SEO Training, you can definitely reach a top spot ranking in search engines.

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  • SEO (Search Engine Optimization) - The Web's Leading Internet Marketing Strategy

    According to the Google logs, Google, the most used search engine in the US, has over 2 billion searches a day and has dramatically decreased the use of a phone book. Fact is that, the internet has changed the way we experience advertising and many businesses have not taken advantage of it yet, especially SEO. But what is search engine optimization and how can you take advantage of it?

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  • How to properly implement the Strategy pattern in a web MVC framework?

    - by jboxer
    In my Django app, I have a model (lets call it Foo) with a field called "type". I'd like to use Foo.type to indicate what type the specific instance of Foo is (possible choices are "Number", "Date", "Single Line of Text", "Multiple Lines of Text", and a few others). There are two things I'd like the "type" field to end up affecting; the way a value is converted from its normal type to text (for example, in "Date", it may be str(the_date.isoformat())), and the way a value is converted from text to the specified type (in "Date", it may be datetime.date.fromtimestamp(the_text)). To me, this seems like the Strategy pattern (I may be completely wrong, and feel free to correct me if I am). My question is, what's the proper way to code this in a web MVC framework? In a client-side app, I'd create a Type class with abstract methods "serialize()" and "unserialize()", override those methods in subclasses of Type (such as NumberType and DateType), and dynamically set the "type" field of a newly-instantiated Foo to the appropriate Type subclass at runtime. In a web framework, it's not quite as straightforward for me. Right now, the way that makes the most sense is to define Foo.type as a Small Integer field and define a limited set of choices (0 = "Number", 1 = "Date", 2 = "Single Line of Text", etc.) in the code. Then, when a Foo object is instantiated, use a Factory method to look at the value of the instance's "type" field and plug in the correct Type subclass (as described in the paragraph above). Foo would also have serialize() and unserialize() methods, which would delegate directly to the plugged-in Type subclass. How does this design sound? I've never run into this issue before, so I'd really like to know if other people have, and how they've solved it.

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  • How to efficiently implement a strategy pattern with spring ?

    - by Anth0
    I have a web application developped in J2EE 1.5 with Spring framework. Application contains "dashboards" which are simple pages where a bunch of information are regrouped and where user can modify some status. Managers want me to add a logging system in database for three of theses dashboards. Each dashboard has different information but the log should be traced by date and user's login. What I'd like to do is to implement the Strategy pattern kind of like this : interface DashboardLog { void createLog(String login, Date now); } // Implementation for one dashboard class PrintDashboardLog implements DashboardLog { Integer docId; String status; void createLog(String login, Date now){ // Some code } } class DashboardsManager { DashboardLog logger; String login; Date now; void createLog(){ logger.log(login,now); } } class UpdateDocAction{ DashboardsManager dbManager; void updateSomeField(){ // Some action // Now it's time to log dbManagers.setLogger = new PrintDashboardLog(docId, status); dbManagers.createLog(); } } Is it "correct" (good practice, performance, ...) to do it this way ? Is there a better way ? Note :I did not write basic stuff like constructors and getter/setter.

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  • Devising a test strategy

    - by Simon Callan
    As part of a new job, I have to devise and implement a complete test strategy for the companies new product. So far, all I really know about it is that it is written in C++, uses an SQL database and has a web API which is used by a browser client written using GWT. As far as I know, there isn't much of an existing strategy, except for using Python scripts to test the web API. I need to develop and implement a suitable strategy for unit, system, regression and release testing, preferably a fully automated one. I'm looking for good references for : Devising the complete test strategy. Testing the web API. Testing the GWT based application. Unit testing C++ code. In addition, any suitable tools would be appreciate

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  • Hibernate not using schema and catalog name in id generation with strategy increment

    - by Ben
    Hi, I am using the hibernate increment strategy to create my IDs on my entities. @GenericGenerator(name="increment-strategy", strategy="increment") @Id @GeneratedValue(generator="increment=strategy") @Column(name="HDR_ID", unique=true, nullable=false) public int getHdrId(){ return this.hdrId; } The entity has the following table annotation @Table(name = "PORDER.PUB.PO_HEADER", schema = "UVOSi", catalog = "VIRT_UVOS") Please note I have two datasources. When I try to insert an entity Hibernate creates the following SQL statement: select max(hdr_id) from PORDER.PUB.PO_HEADER which causes the following error: Group specified is ambiguous, resubmit the query by fully qualifying group name. When I create a query by hand with entityManager.createQuery() hibernate uses the fully qualified name select XXX from VIRT_UVOS.UVOSi.PORDER.PUB.PO_HEADER and that works fine. So how do I get Hibernate to use the fully qualified name in the Id autogeneration? Btw. I am using Hibernate 3.2 and Seam 2.2 running on JBoss 4.2.3 Regards Immo

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  • Oracle Insurance Unveils Next Generation of Enterprise Document Automation: Oracle Documaker Enterprise Edition

    - by helen.pitts(at)oracle.com
    Oracle today announced the introduction of Oracle Documaker Enterprise Edition, the next generation of the company's market-leading Enterprise Document Automation (EDA) solution for dynamically creating, managing and delivering adaptive enterprise communications across multiple channels. "Insurers and other organizations need enterprise document automation that puts the power to manage the complete document lifecycle in the hands of the business user," said Srini Venkatasanthanam, vice president, Product Strategy, Oracle Insurancein the press release. "Built with features such as rules-based configurability and interactive processing, Oracle Documaker Enterprise Edition makes possible an adaptive approach to enterprise document automation - documents when, where and in the form they're needed." Key enhancements in Oracle Documaker Enterprise Edition include: Documaker Interactive, the newly renamed and redesigned Web-based iDocumaker module. Documaker Interactive enables users to quickly and interactively create and assemble compliant communications such as policy and claims correspondence directly from their desktops. Users benefits from built-in accelerators and rules-based configurability, pre-configured content as well as embedded workflow leveraging Oracle BPEL Process Manager. Documaker Documaker Factory, which helps enterprises reduce cost and improve operational efficiency through better management of their enterprise publishing operations. Dashboards, analytics, reporting and an administrative console provide insurers with greater insight and centralized control over document production allowing them to better adapt their resources based on business demands. Other enhancements include: enhanced business user empowerment; additional multi-language localization capabilities; and benefits from the use of powerful Oracle technologies such as the Oracle Application Development Framework for all interfaces and Oracle Universal Content Management (Oracle UCM) for enterprise content management. Drive Competitive Advantage and Growth: Deb Smallwood, founder of SMA Strategy Meets Action, a leading industry insurance analyst consulting firm and co-author of 3CM in Insurance: Customer Communications and Content Management published last month, noted in the press release that "maximum value can be gained from investments when Enterprise Document Automation (EDA) is viewed holistically and all forms of communication and all types of information are integrated across the entire enterprise. "Insurers that choose an approach that takes all communications, both structured and unstructured data, coming into the company from a wide range of channels, and then create seamless flows of information will have a real competitive advantage," Smallwood said. "This capability will soon become essential for selling, servicing, and ultimately driving growth through new business and retention." Learn More: Click here to watch a short flash demo that demonstrates the real business value offered by Oracle Documaker Enterprise Edition. You can also see how an insurance company can use Oracle Documaker Enterprise Edition to dynamically create, manage and publish adaptive enterprise content throughout the insurance business lifecycle for delivery across multiple channels by visiting Alamere Insurance, a fictional model insurance company created by Oracle to showcase how Oracle applications can be leveraged within the insurance enterprise. Meet Our Newest Oracle Insurance Blogger: I'm pleased to introduce our newest Oracle Insurance blogger, Susanne Hale. Susanne, who manages product marketing for Oracle Insurance EDA solutions, will be sharing insights about this topic along with examples of how our customers are transforming their enterprise communications using Oracle Documaker Enterprise Edition in future Oracle Insurance blog entries. Helen Pitts is senior product marketing manager for Oracle Insurance.

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  • How should I structure my turn based engine to allow flexibility for players/AI and observation?

    - by Reefpirate
    I've just started making a Turn Based Strategy engine in GameMaker's GML language... And I was cruising along nicely until it came time to handle the turn cycle, and determining who is controlling what player, and also how to handle the camera and what is displayed on screen. Here's an outline of the main switch happening in my main game loop at the moment: switch (GameState) { case BEGIN_TURN: // Start of turn operations/routines break; case MID_TURN: switch (PControlledBy[Turn]) { case HUMAN: switch (MidTurnState) { case MT_SELECT: // No units selected, 'idle' UI state break; case MT_MOVE: // Unit selected and attempting to move break; case MT_ATTACK: break; } break; case COMPUTER: // AI ROUTINES GO HERE break; case OBSERVER: // OBSERVER ROUTINES GO HERE break; } break; case END_TURN: // End of turn routines/operations, and move Turn to next player break; } Now, I can see a couple of problems with this set-up already... But I don't have any idea how to go about making it 'right'. Turn is a global variable that stores which player's turn it is, and the BEGIN_TURN and END_TURN states make perfect sense to me... But the MID_TURN state is baffling me because of the things I want to happen here: If there are players controlled by humans, I want the AI to do it's thing on its turn here, but I want to be able to have the camera follow the AI as it makes moves in the human player's vision. If there are no human controlled player's, I'd like to be able to watch two or more AI's battle it out on the map with god-like 'observer' vision. So basically I'm wondering if there are any resources for how to structure a Turn Based Strategy engine? I've found lots of writing about pathfinding and AI, and those are all great... But when it comes to handling the turn structure and the game states I am having trouble finding any resources at all. How should the states be divided to allow flexibility between the players and the controllers (HUMAN, COMPUTER, OBSERVER)? Also, maybe if I'm on the right track I just need some reassurance before I lay down another few hundred lines of code...

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  • What forms of non-interactive RPG battle systems exist?

    - by Landstander
    I am interested in systems that allow players to develop a battle plan or setup strategy for the party or characters prior to entering battle. During the battle the player either cannot input commands or can choose not to. Rule Based In this system the player can setup a list of rules in the form of [Condition - Action] that are then ordered by priority. Gambits in Final Fantasy XII Tactics in Dragon Age Origin & II

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  • Linking application build number to svn revision

    - by ahenderson
    I am looking for a strategy to version an application with the following requirements. My requirements are given an exe with version number (major.minor.build-number) 1) I want to map the version to a svn source revision that made the exe 2) With the source and exe I should be able to attach and debug in vs2010 with no issue. 3) Once I check-out the source code for the exe I should be able to build the exe again with the version number without having to make any changes to a file.

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  • Who writes the words? A rant with graphs.

    - by Roger Hart
    If you read my rant, you'll know that I'm getting a bit of a bee in my bonnet about user interface text. But rather than just yelling about the way the world should be (short version: no UI text would suck), it seemed prudent to actually gather some data. Rachel Potts has made an excellent first foray, by conducting a series of interviews across organizations about how they write user interface text. You can read Rachel's write up here. She presents the facts as she found them, and doesn't editorialise. The result is insightful, but impartial isn't really my style. So here's a rant with graphs. My method, and how it sucked I sent out a short survey. Survey design is one of my hobby-horses, and since some smartarse in the comments will mention it if I don't, I'll step up and confess: I did not design this one well. It was potentially ambiguous, implicitly excluded people, and since I only really advertised it on Twitter and a couple of mailing lists the sample will be chock full of biases. Regardless, these were the questions: What do you do? Select the option that best describes your role What kind of software does your organization make? (optional) In your organization, who writes the text on your software user interfaces? (for example: button names, static text, tooltips, and so on) Tick all that apply. In your organization who is responsible for user interface text? Who "owns" it? The most glaring issue (apart from question 3 being a bit broken) was that I didn't make it clear that I was asking about applications. Desktop, mobile, or web, I wouldn't have minded. In fact, it might have been interesting to categorize and compare. But a few respondents commented on the seeming lack of relevance, since they didn't really make software. There were some other issues too. It wasn't the best survey. So, you know, pinch of salt time with what follows. Despite this, there were 100 or so respondents. This post covers the overview, and you can look at the raw data in this spreadsheet What did people do? Boring graph number one: I wasn't expecting that. Given I pimped the survey on twitter and a couple of Tech Comms discussion lists, I was more banking on and even Content Strategy/Tech Comms split. What the "Others" specified: Three people chipped in with Technical Writer. Author, apparently, doesn't cut it. There's a "nobody reads the instructions" joke in there somewhere, I'm sure. There were a couple of hybrid roles, including Tech Comms and Testing, which sounds gruelling and thankless. There was also, an Intranet Manager, a Creative Director, a Consultant, a CTO, an Information Architect, and a Translator. That's a pretty healthy slice through the industry. Who wrote UI text? Boring graph number two: Annoyingly, I made this a "tick all that apply" question, so I can't make crude and inflammatory generalizations about percentages. This is more about who gets involved in user interface wording. So don't panic about the number of developers writing UI text. First off, it just means they're involved. Second, they might be good at it. What? It could happen. Ours are involved - they write a placeholder and flag it to me for changes. Sometimes I don't make any. It's also not surprising that there's so much UX in the mix. Some of that will be people taking care, and crafting an understandable interface. Some of it will be whatever text goes on the wireframe making it into production. I'm going to assume that's what happened at eBay, when their iPhone app purportedly shipped with the placeholder text "Some crappy content goes here". Ahem. Listing all 17 "other" responses would make this post lengthy indeed, but you can read them in the raw data spreadsheet. The award for the approach that sounds the most like a good idea yet carries the highest risk of ending badly goes to whoever offered up "External agencies using focus groups". If you're reading this, and that actually works, leave a comment. I'm fascinated. Who owned UI text Stop. Bar chart time: Wow. Let's cut to the chase, and by "chase", I mean those inflammatory generalizations I was talking about: In around 60% of cases the person responsible for user interface text probably lacks the relevant expertise. Even in the categories I count as being likely to have relevant skills (Marketing Copywriters, Content Strategists, Technical Authors, and User Experience Designers) there's a case for each role being unsuited, as you'll see in Rachel's blog post So it's not as simple as my headline. Does that mean that you personally, Mr Developer reading this, write bad button names? Of course not. I know nothing about you. It rather implies that as a category, the majority of people looking after UI text have neither communication nor user experience as their primary skill set, and as such will probably only be good at this by happy accident. I don't have a way of measuring those frequency of those accidents. What the Others specified: I don't know who owns it. I assume the project manager is responsible. "copywriters" when they wish to annoy me. the client's web maintenance person, often PR or MarComm That last one chills me to the bone. Still, at least nobody said "the work experience kid". You can see the rest in the spreadsheet. My overwhelming impression here is of user interface text as an unloved afterthought. There were fewer "nobody" responses than I expected, and a much broader split. But the relative predominance of developers owning and writing UI text suggests to me that organizations don't see it as something worth dedicating attention to. If true, that's bothersome. Because the words on the screen, particularly the names of things, are fundamental to the ability to understand an use software. It's also fascinating that Technical Authors and Content Strategists are neck and neck. For such a nascent discipline, Content Strategy appears to have made a mark on software development. Or my sample is skewed. But it feels like a bit of validation for my rant: Content Strategy is eating Tech Comms' lunch. That's not a bad thing. Well, not if the UI text is getting done well. And that's the caveat to this whole post. I couldn't care less who writes UI text, provided they consider the user and don't suck at it. I care that it may be falling by default to people poorly disposed to doing it right. And I care about that because so much user interface text sucks. The most interesting question Was one I forgot to ask. It's this: Does your organization have technical authors/writers? Like a lot of survey data, that doesn't tell you much on its own. But once we get a bit dimensional, it become more interesting. So taken with the other questions, this would have let me find out what I really want to know: What proportion of organizations have Tech Comms professionals but don't use them for UI text? Who writes UI text in their place? Why this happens? It's possible (feasible is another matter) that hundreds of companies have tech authors who don't work on user interfaces because they've empirically discovered that someone else, say the Marketing Copywriter, is better at it. And once we've all finished laughing, I'll point out that I've met plenty of tech authors who just aren't used to thinking about users at the point of need in the way UI text and embedded user assistance require. If you've got what I regard, perhaps unfairly, as the bad kind of tech author - the old-school kind with the thousand-page pdf and the grammar obsession - if you've got one of those then you probably are better off getting the UX folk or the copywriters to do your UI text. At the very least, they'll derive terminology from user research.

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  • Strategy and AI for the game 'Proximity'

    - by smci
    'Proximity' is a strategy game of territorial domination similar to Othello, Go and Risk. Two players, uses a 10x12 hex grid. Game invented by Brian Cable in 2007. Seems to be a worthy game for discussing a) optimal strategy then b) how to build an AI Strategies are going to be probabilistic or heuristic-based, due to the randomness factor, and the high branching factor (starts out at 120). So it will be kind of hard to compare objectively. A compute time limit of 5s per turn seems reasonable. Game: Flash version here and many copies elsewhere on the web Rules: here Object: to have control of the most armies after all tiles have been placed. Each turn you received a randomly numbered tile (value between 1 and 20 armies) to place on any vacant board space. If this tile is adjacent to any ally tiles, it will strengthen each tile's defenses +1 (up to a max value of 20). If it is adjacent to any enemy tiles, it will take control over them if its number is higher than the number on the enemy tile. Thoughts on strategy: Here are some initial thoughts; setting the computer AI to Expert will probably teach a lot: minimizing your perimeter seems to be a good strategy, to prevent flips and minimize worst-case damage like in Go, leaving holes inside your formation is lethal, only more so with the hex grid because you can lose armies on up to 6 squares in one move low-numbered tiles are a liability, so place them away from your main territory, near the board edges and scattered. You can also use low-numbered tiles to plug holes in your formation, or make small gains along the perimeter which the opponent will not tend to bother attacking. a triangle formation of three pieces is strong since they mutually reinforce, and also reduce the perimeter Each tile can be flipped at most 6 times, i.e. when its neighbor tiles are occupied. Control of a formation can flow back and forth. Sometimes you lose part of a formation and plug any holes to render that part of the board 'dead' and lock in your territory/ prevent further losses. Low-numbered tiles are obvious-but-low-valued liabilities, but high-numbered tiles can be bigger liabilities if they get flipped (which is harder). One lucky play with a 20-army tile can cause a swing of 200 (from +100 to -100 armies). So tile placement will have both offensive and defensive considerations. Comment 1,2,4 seem to resemble a minimax strategy where we minimize the maximum expected possible loss (modified by some probabilistic consideration of the value ß the opponent can get from 1..20 i.e. a structure which can only be flipped by a ß=20 tile is 'nearly impregnable'.) I'm not clear what the implications of comments 3,5,6 are for optimal strategy. Interested in comments from Go, Chess or Othello players. (The sequel ProximityHD for XBox Live, allows 4-player -cooperative or -competitive local multiplayer increases the branching factor since you now have 5 tiles in your hand at any given time, of which you can only play one. Reinforcement of ally tiles is increased to +2 per ally.)

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  • Backup and Archive Strategy Question

    - by OneNerd
    I am having trouble finding a backup strategy for our code assets that 'just works' without any manual intervention. Goal is to have an off-site backup (a synchronized one) so that when we check-in files, create builds, etc. to the network drive, the entire folder structure is automatically synchronized and backed-up (in real time, or 1x per day) at some off-site location so if our office blows up, we don't lose all of our data. I have looked into some online backup services, but have not yet had any success. Some are quirky/buggy, others limit file size and/or kinds of files (which doesn't work well for developer files). Everything gets checked in and saved to a single server (on a Raid Mirror), so we just need to have a folder on that server backed up/synchronized to some off-site location. So my question is this. What are you using for your off-site backup strategy. What software, system, or service? Is there a be-all/end-all system of backing up your code assets that I just haven't found yet? Thanks

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  • Algorithm to make groups of units

    - by M28
    In Age of Mythology and some other strategy games, when you select multiple units and order them to move to some place, they make a "group" when they reach the desired location: I have a Vector with several sprites, which are the selected units, the variables tarX and tarY are the target x and y. I just want an example, so you can just set the x and y position and I can adapt it to my code. Also, I would like to ask that the algorithm calls "isWalkable" for the x and y position, to determine if it's a valid position for each unit.

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