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• SQLAuthority News – Stay Connected and Social Media

  - by pinaldave

  I think I have finally gotten back my faith in social media. If you are following my blog I am sure you are aware of my views on social media – SQLAuthority News – Social Media Confusion – Twitter, FaceBook, LinkedIn and Me. I was not happy about how social media was evolving. Whenever I go to Twitter, LinkedIn or Facebook, I noticed the same updates everywhere. I just thought I was wasting my time doing the same thing everywhere. I strongly believe that there is no dictator on internet. Nobody has authority over others, everybody can express their ideas as long as it is not violating others privacy and it is not morally wrong. I have decided that instead of trying to improve the world, I should change myself and adjust my needs. Here are few things I have done to relieve my social media confusion. Twitter I un-followed people who were taking up my time with too many updates. I un-followed people who hardly updated at all. I did not follow anybody else’s list, as I have no control over who other people follow. I follow not only serious SQL people but some fun stuff as well. I removed all my friends who were on Facebook and repeating the same updates on Twitter. I engage with them on Facebook. I followed people who are very conversational on Twitter. I let anybody follow me. I update all my blog posts through at least five tweets online. I decided to re-tweet at least five of my favorite tweets of the day, this way I force myself to remain active in the community. Follow me on Twitter! LinkedIn I updated my career and professional info on LinkedIn. I keep my LinkedIn profile updated with my latest jobs and career news. I let anybody connect with me on LinkedIn. I specify my email address in my profile, keeping it easy for those who want to add me. I read all the profile related updates of my connections – it is very valuable to know who is where and what changes are happening. I do not add my personal tweets or comments in LinkedIn profile. I just keep it professional. Link with me at LinkedIn Facebook I use Facebook only for personal friends. I visit all of my friends at regular intervals and make sure that they are really my friends. I often remove my friends from my Twitter list who are sending duplicate updates. I upload my family photos as well as family updates on Facebook, making sure that only my approved friends are able to read my updates. I keep my Facebook very personal and I often chat with my friends on Facebook chat. I am no longer confused about social media and I think I am using it appropriately. As I said, one cannot decide for others how to use social media, you can only decide for yourself. I have finally found my peace with social media. Reference: Pinal Dave (http://blog.SQLAuthority.com) Filed under: About Me, Pinal Dave, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL, Technology

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• Oracle ties social, CRM, analytics products to customer experience

  - by Richard Lefebvre

  Oracle will embark on a new product strategy that centers on customer experience management, an approach driven by the company’s many recent acquisitions.  The new approach, announced by the company Monday night, will be seen in an expansive suite that features familiar Oracle products -- such as its Fusion CRM platform -- and offerings the company recently gained through acquisitions, including FatWire, RightNow and Vitrue. Billed as Oracle Customer Experience (CX), the suite enables businesses to respond to a market centered on the customer experience, said Anthony Lye, the company’s senior vice president of CRM. Companies “are very aware their products are commoditizing,” Lye said in an interview last week, referring to how the Web and social media channels have empowered customers. Customer experiences start and mature outside of CRM, and applications today need to reflect that shift, Lye said. Businesses thus need to step away from a pure CRM model, he said. Oracle claims CX will improve customer experience management by connecting businesses with customers across Web sites and social channels. Companies can create a single, real-time view of the customer and use predictive analytics of interactions to strengthen the customer experience, Oracle said. “Companies have to connect with their customers wherever, whenever and however they want,” Lye said. “They have to know and understand their customer.” Lye promoted Oracle CX as a suite that will work across channels to complement the company’s applications. A new strategy has been “cooking” for years now, but the acquisitions Oracle has made over the past two years made the time right for a “unique collaboration,” Lye said. CX includes basic Oracle CRM solutions such as Siebel and the new Fusion Apps. It also includes the company’s MDM products, Enterprise Data Quality, Customer Hub and Product Hub. And the suite is rounded out by the services that Oracle recently bought, transactions that created or enhanced the company’s presence in social, marketing, e-commerce and customer service. For instance, FatWire provides tools for marketing. ATG focuses on e-commerce. And RightNow specializes in customer service. Two recent acquisitions -- Collective Intellect and Vitrue -- gave Oracle a seat at the social table. Collective Intellect is a social intelligence program, and Vitrue is a social marketing and engagement platform. Those acquisitions have yet to be finalized. Oracle hopes to eventually integrate the two social offerings, as well as most of the other services, into the CX suite. CX can integrate on Oracle’s standard middleware, and can give users a lower TCO by leveraging it as a single stack on premise or as a cloud solution. Lye deferred questions about the pricing of CX, and instead pitched Oracle’s ability to offer multiple customer experience solutions in one suite. Businesses have struggled with the complexity of infrastructure and modern services that communicate with customers, Lye said. “They’ve struggled to pull all these things together. We’ve done that,” he said. Stephen Powers, a research director at Forrester Research Inc. in Cambridge, Mass., said it’s not surprising for Oracle to offer the CX suite and a related customer experience strategy.  “They’ve got CRM, ATG, FatWire. Clearly, it’s been the strategy for them,” he said. But the challenge for Oracle, and for any other vendor that has gone on an “acquisition spree,” is to connect its many products, Powers said. “The portfolio has to be more than the parts. They’ve got to realize the efficiencies and value of having these pieces to tie them together,” he said. “The proof is in the pudding. Adobe has done a nice job in its space with the products they’ve got. Now, Oracle has got to show it has something.” Albert McKeon (SearchCRM) Published: 25 Jun 2012 : http://searchcrm.techtarget.com/news/2240158644/Oracle-ties-social-CRM-analytics-products-to-customer-experience

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• Oracle Social Network Developer Challenge Winners

  - by kellsey.ruppel

  Originally posted by Jake Kuramoto on The Apps Lab blog. Now that OpenWorld 2012 has wrapped, I have time to tell you all about what happened. Maybe you recall that Noel (@noelportugal) and I were running a modified hackathon during the show, the Oracle Social Network Developer Challenge. Without further ado, congratulations to Dimitri Gielis (@dgielis) and Martin Giffy D’Souza (@martindsouza) on their winning entry, an integration between Oracle APEX and Oracle Social Network that integrates feedback and bug submission with Oracle Social Network Conversations, allowing developers, end-users and project leaders to view and discuss the feedback on their APEX applications from within Oracle Social Network. Update: Bob Rhubart of OTN (@brhubart) interviewed Dimitri and Martin right after their big win. Money quote from Dimitri when asked what he’d buy with the $500 in Amazon gift cards, “Oracle Social Network.” Nice one. In their own words: In the developers perspective it’s important to get feedback soon, so after a first iteration and end-users start to test, they can give feedback of the application. Previously it stopped there, and it was up to the developer to communicate further with email, phone etc. With OSN every feedback and communication gets logged and other people can see the discussion immediately as well. For the end users perspective he can now communicate in a more efficient way to not only the developers, but also between themselves. Maybe many end-users (in different locations) would like to change some behaviour, by using OSN they can see the entry somebody put in with a screenshot and they can just start to chat about it. Some key technical end users can have lighten the tasks of the development team by looking at the feedback first and start to communicate with their peers. For the project manager he has now the ability to really see what communication has taken place in certain areas and can make decisions on that. Later, if things come up again, he can always go back in OSN and see what was said at that moment in time. Integrating OSN in the APEX applications enhances the user experience, makes the lives of the developers easier and gives a better overview to project managers. Incidentally, you may already know Dimitri and Martin, since both are Oracle Ace Directors. I ran into Martin at the Ace Director briefings Friday before the conference started, and at that point, he wasn’t sure he’d have time to enter the Challenge. After some coaxing, he and Dimitri agreed to give it a go and banged out their entry on Tuesday night, or more accurately, very early Wednesday morning, the day of the Challenge judging. I think they said it took them about four hours of hardcore coding to get it done, very much like a traditional hackathon, which is essentially a code sprint from idea to finished product. Here are some screenshots of the workflow they built. #gallery-1 { margin: auto; } #gallery-1 .gallery-item { float: left; margin-top: 10px; text-align: center; width: 33%; } #gallery-1 img { border: 2px solid #cfcfcf; } #gallery-1 .gallery-caption { margin-left: 0; } I love this idea, i.e. closing the loop between web developers and users, a very common pain point, and so did our judges. Speaking of, special thanks to our panel of three judges: Reggie Bradford (@reggiebradford), serial entrepreneur, founder of Vitrue and SVP of Cloud Product Development at Oracle Robert Hipps (@roberthipps), VP of Development for Oracle Social Network and my former boss Roland Smart (@rsmartx), VP of Social Marketing and the brains behind the Oracle Social Developer Community Finally, thanks to everyone who made this possible, including: The three other teams from HarQen (@harqen), TEAM Informatics (@teaminformatics) and Fishbowl Solutions (@fishbowle20) featuring Friend of the ‘Lab John Sim (@jrsim_uix), who finished and presented entries. I’ll be posting the details of their work this week. The one guy who finished an entry, but couldn’t make the judging, Bex Huff (@bex). Bex rallied from a hospitalization due to an allergic reaction during the show; he’s fine, don’t worry. I’ll post details of his work next week, too. The 40-plus people who registered to compete in the Challenge. Noel for all his hard work, sample code, and flying monkey target, more on that to come. The Oracle Social Network development team for supporting this event. Everyone in legal and the beta program office for their help. And finally, the Oracle Technology Network (@oracletechnet) for hosting the event and providing countless hours of operational and moral support. Sorry if I’ve missed some people, since this was a huge team effort. This event was a big success, and we plan to do similar events in the future. Stay tuned to this channel for more. 

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• Character progression through leveling, skills or items?

  - by Anton

  I'm working on a design for an RPG game, and I'm having some doubts about the skill and level system. I'm going for a more casual, explorative gaming experience and so thought about lowering the game complexity by simplifying character progression. But I'm having trouble deciding between the following: Progression through leveling, no complex skill progression, leveling increases base stats. Progression through skills, no leveling or base stat changes, skills progress through usage. Progression through items, more focus on stat-changing items, items confer skills, no leveling. However, I'm uncertain what the effects on gameplay might be in the end. So, my question is this: What would be the effects of choosing one of the above alternatives over the others? (Particularly with regards to the style and feel of the gameplay) My take on it is that the first sacrifices more frequent rewards and customization in favor of a simpler gameplay; the second sacrifices explicit customization and player control in favor of more frequent rewards and a somewhat simpler gameplay; while the third sacrifices inventory simplicity and a player metric in favor of player control, customization and progression simplicity. Addendum: I'm not really limiting myself to the above three, they are just the ones I liked most and am primarily interested in.

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• How to manage a developer who has poor communication skills

  - by djcredo

  I manage a small team of developers on an application which is in the mid-point of its lifecycle, within a big firm. This unfortunately means there is commonly a 30/70 split of Programming tasks to "other technical work". This work includes: Working with DBA / Unix / Network / Loadbalancer teams on various tasks Placing & managing orders for hardware or infrastructure in different regions Running tests that have not yet been migrated to CI Analysis Support / Investigation Its fair to say that the Developers would all prefer to be coding, rather than doing these more mundane tasks, so I try to hand out the fun programming jobs evenly amongst the team. Most of the team was hired because, though they may not have the elite programming skills to write their own compiler / game engine / high-frequency trading system etc., they are good communicators who "can get stuff done", work with other teams, and somewhat navigate the complex beaurocracy here. They are good developers, but they are also good all-round technical staff. However, one member of the team probably has above-average coding skills, but below-average communication skills. Traditionally, the previous Development Manager tended to give him the Programming tasks and not the more mundane tasks listed above. However, I don't feel that this is fair to the rest of the team, who have shown an aptitute for developing a well-rounded skillset that is commonly required in a big-business IT department. What should I do in this situation? If I continue to give him more programming work, I know that it will be done faster (and conversly, I would expect him to complete the other work slower). But it goes against my principles, and promotes the idea that you can carve out a "comfortable niche" for yourself simply by being bad at the tasks you don't like.

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• Social Gold API Integration Help Wanted

  - by xotyc

  Hi, Where can I find someone who is experienced in Social Gold API Integration with a private social networking website (as opposed to Facebook or others)? My network in built on the NING.com platform. Hope that's not seen as a negative thing. I need to integrate Social Gold virtual currency but have no knowledge of API coding etc. I understand this will only take less than an hour to do but I need someone who knows what they're doing and who will be 100% ethical in their work. Thanks, RB

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• AddThis Social SignIn and Django

  - by piokuc

  I am developing a Django website. I've been using django-registration for user registration so far but I would really like to allow users to login to my site using their Facebook, Twitter, Google, etc accounts. I am using addthis sharing buttons. I just noticed they introduced a social sign in solution. The idea seems great, you integrate your authentication system with their service once, and your users can login via all of the popular social networking sites. Has anybody integrated addthis social signin plugin with a django website? How can you use it along side django-registration? Are there any similar, alternative solutions?

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• Keep the session maintain of social networking sites

  - by Rana Muhammad Usman

  I want to develop an application where user will login once from his account he will integrate his social network e.g. facebook, twitter etc. And again he will not be required to login again from his social networking site like the following sites https://seesmic.com and http://hootsuite.com How I can maintain this session. I cant save the access token cz it expires after a certain time kindly tell me how it is possible...........

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• please give guidence on making a social networking website

  - by user287745

  what is an api, if a make a db and a social site in asp.net and c#, sql host it. how can i ask others to make applications for it? i mean how is that possible, i have the code, so API, is it a software? i want to make a site like facebook social networking site, but its proving to be very very difficult, Ajax java script and all that please help by providing examples, codes, readable, guidance, thank you, i has asked a similar question but deleted it as it was not clear thank you

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• Solution for social network + marketplace with multiple sellers?

  - by user261231

  I want to build a social network, with some of the users being able to put up some stuff up for sale. So basically, a social network + multiple sellers e-commerce. What is the best technology solution for that? I was thinking of going Rails route, using CommunityEngine and ActiveMerchant. Another option is going PHP and using something like X-Cart, which already has multiple sellers interface. Any recommendations? Thanks!

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• Objective-C Social Networking General Question

  - by ludo

  Hi, I've been developing application for Iphone and now I want to try to create appplication like social bookmarking but I didn't really find any help on the net. I will have a create a login/pass, retrieve data and display them. So I want to know what do I have to use to implement all of that for any social bookmarking website. If you have suggestion, idea, tutorial, you are welcome. thanks,

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• How do I mashup Google Maps with geolocated photos from one or more social networks?

  - by PureCognition

  I'm working on a proof of concept for a project, and I need to pin random photos to a Google Map. These photos can come from another social network, but need to be non-porn. I've done some research so far, Google's Image Search API is deprecated. So, one has to use the Custom Search API. A lot of the images aren't photos, and I'm not sure how well it handles geolocation yet. Twitter seems a little more well suited, except for the fact that people can post pictures of pretty much anything. I was also going to look into the API's for other networks such as Flickr, Picasa, Pinterest and Instagram. I know there are some aggregate services out there that might have done some of this mash-up work for me as well. If there is anyone out there that has a handle on social APIs and where I should look for this type of solution, I would really appreciate the help. Also, in cases where server-side implementation matters, I'm a .NET developer by experience.

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• Is it reasonable to require passwords when users sign into my application through social media accounts?

  - by BrMcMullin

  I've built an application that requires users to authenticate with one or more social media accounts from either Facebook, Twitter, or LinkedIn. Edit Once the user has signed in, an 'identity' for them is maintained in the system, to which all content they create is associated. A user can associate one account from each of the supported providers with this identity. I'm concerned about how to protect potential users from connecting the wrong account to their identity in our application. /Edit There are two main scenarios that could happen: User has multiple accounts on one of the three providers, and is not logged into the one s/he desires. User comes to a public or shared computer, in which the previous user left themselves logged into one of the three providers. While I haven't encountered many examples of this myself, I'm considering requiring users to password authenticate with Facebook, Twitter, and LinkedIn whenever they are signing into our application. Is that a reasonable approach, or are there reasons why many other sites and applications don't challenge users to provide a user name and password when authorizing applications to access their social media accounts? Thanks in advance! Edit A clarification, I'm not intending to store anyone's user name and password. Rather, when a user clicks the button to sign in, with Facebook as an example, I'm considering showing an "Is this you?" type window. The idea is that a user would respond to the challenge by either signing into Facebook on the account fetched from the oauth hash, or would sign into the correct account and the oauth callback would run with the new oauth hash data.

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• Installing the Elgg Social Networking CMS

  One Open Source CMS that stands out above the rest for small businesses and personal networks is the Elgg open source "social engine," which can be used to create social applications. Scott Clark shows you how to install and get started with this social networking CMS.

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• Problems linking to social networks in Windows 8

  - by Andrew Cooper

  I've upgraded my laptop to Windows 8 (from Windows 7) and I'm having problems with getting information to show in the People and Messaging apps. I've linked my Facebook, Twitter and LinkedIn accounts to my Live Id, and on Windows 7 I was able to see my Friends' facebook activity in Windows Live Messenger. In the Windows 8 People app I can see all my contacts from Facebook, Twitter and LinkedIn, and I can see the on-line status of at least my Facebook contacts. I can also see the profiles details of each contact, but I don't get anything in the "What's New" view. The Messaging app is just blank. I assume I should be able to send messages to my contacts, but I can't see any way to do it. Am I missing something?

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• Oracle Social Network Developer Challenge: TEAM Informatics

  - by Kellsey Ruppel

  Originally posted by Jake Kuramoto on The Apps Lab blog. Here comes another Oracle Social Network Developer Challenge entry, this one courtesy of TEAM Informatics (@teaminformatics). As their name suggests, their entry was a true team effort, featuring the work of Jon Chartrand, Deepthi Sanikommu, Dmitry Shtulman, Raghavendra Joshi, and Daniel Stitely with Wayne Boerger doing the presentation honors. Speaking of the presentation, Wayne’s laptop wouldn’t project onto the plasma we had in the OTN Lounge, but luckily, Noel (@noelportugal) had his iPad and VGA dongle in his backpack of goodies, so they were able to improvise by using the iPad camera to capture Wayne’s demo and project the video to the plasma. Code will find a way. Anyway, TEAM built Do Over, an integration with Atlassian’s JIRA, coincidentally something I’ve chatted with Rich (@rmanalan) about in the past. The basic idea is simple; integrate JIRA issues with Oracle Social Network to expand and centralize the conversation around issue resolution. In Dmitry’s words: We were able to put together a team on fairly short notice and, after batting a few ideas around, decided to pursue an integration with JIRA, an issue and project tracking tool used in-house at TEAM.  After getting to know WebCenter Social, we saw immediate benefits that a JIRA integration could bring, primarily due to the fact that JIRA only allows assignment of an issue to one person at a time.  Integrating Social would allow collaboration and issue resolution to happen right from the JIRA Issue interface. TEAM tackled a very common pain point among developers, i.e. including everyone who needs to be involved in issue resolution into a single thread. If you’ve ever fixed bugs or participated in that process, you’ll know that not everyone has access to the issue resolution system, which makes consolidating discussion time-consuming and fragmented. Why? Because we typically use email as the tool for collaboration. Oracle Social Network allows for all parties involved to work in a single, private and secure conversation, and through its RESTful Public API, information from external systems like JIRA can be brought in for context. TEAM only had time to address half the solution, but given more time, I’m sure they would have made the integration bidirectional, allowing for relevant commentary to be pushed back to JIRA, closing the loop. Here are some screenshot of their integration. #gallery-1 { margin: auto; } #gallery-1 .gallery-item { float: left; margin-top: 10px; text-align: center; width: 33%; } #gallery-1 img { border: 2px solid #cfcfcf; } #gallery-1 .gallery-caption { margin-left: 0; } When Oracle Social Network is released, TEAM will have something they use internally to work on issues, and maybe they’ll even productize their work and add it to the Atlassian Marketplace so that other JIRA users can benefit from the combination of Oracle Social Network and JIRA. Thanks to everyone at TEAM for participating in our challenge. We hope they had a good experience. Look for the details of the other entries this week. Be sure to check out a full recap from Dmitry over on the TEAM blog.

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• Oracle OpenWorld Preview: Oracle Social Network Technical Tour

  - by kellsey.ruppel

    Originally posted by Jake Kuramoto on The Apps Lab blog. Yesterday, I told you about the Oracle Social Network Developer Challenge we’ll be hosting at OpenWorld (@oracleopenworld) next week. If you’re attending OpenWorld or JavaOne (@javaoneconf) and want to get hands-on experience with Oracle Social Network and show off your coding chops, this is the event for you. Go ahead and register. I’ll wait. But wait, there’s more. If you’re not sure you’ll have the time for the Challenge, don’t want to embarrass anyone with your awesome skills, have a hectic schedule and can’t commit, or just want to learn more about Oracle Social Network and how to extend it, then the Oracle Social Network Technical Tour is for you. Read Jake's originally entry to learn more about The Tour!

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• How Social Networking Websites Can Play a Vital Role Websites in SEO

  Social networking websites have now became an important part of the internet platform all across the globe and almost every individual who is using the internet these days has an account or profile registered with at least 1 or 2 social networking websites. The spreading and rapidly growing trend of social sites should be an obvious sign to all online businesses and individual internet marketers that are competing in the search engines that this is a platform which they must consider using in order to give more exposure to their business as well as target to attract different people to their site.

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• AIIM, Oracle and Keste - Talking Social Business in LA

  - by Brian Dirking

  We had a great event today in Los Angeles - AIIM, Oracle and Keste presented on how organizations are making social business work. Atle Skjekkeland of AIIM presented How Social Business Is Driving Innovation. Atle talked about a number of fascinating points, such as how answers to questions come from unexpected sources. Atle cited the fact that 38% of organizations get half or more of answers from unexpected sources, which speaks to the wisdom of the crowds and how people are benefiting from open communications tools to get answers to their questions. He also had a number of hilarious examples of companies that don't get it. If Comcast were to go to YouTube and search Comcast, they would see the number one hit after their paid ad is a video of one of their technicians asleep on a customer's couch. Seems when he called the office for support he was put on hold so long he fell asleep. Dan O'Leary and Atle Skjekkeland After Atle's presentation I presented on Solving the Innovation Challenge with Oracle WebCenter. Atle had talked about McKinsey's research titled The Rise Of The Networked Enterprise: Web 2.0 Finds Its Payday. I brought in some new McKinsey research that built on that article. The new article is How Social Technologies Are Extending The Organization. A survey of 4,200 Global Executives brought three conclusions for the future: Boundaries among employees, vendors and customers will blur Employee teams will self-organize Data-driven decisions will rise These three items were themes that repeated through the day as we went through examples of what customers are doing today.  Next up was Vince Casarez of Keste. Vince was scheduled to profile one customer, but in an incredible 3 for 1 deal, Vince profiled Alcatel-Lucent, Qualcomm, and NetApp. Each of these implementations had content consolidation elements, as well as user engagement requirements that Keste was able to address with Oracle WebCenter. Vince Casarez of Keste And we had a couple of good tweets worth reprinting here. danieloleary Daniel O'Leary Learning about user engagement and social platforms from @bdirking #AIIM LA and @oracle event pic.twitter.com/1aNcLEUs danieloleary Daniel O'Leary Users want to be able to share data and activity streams, work at organizations that embrace social via @bdirking skjekkeland Atle Skjekkeland RT @danieloleary: Learning about user engagement and social platforms from @bdirking #AIIM LA and @oracle event pic.twitter.com/EWRYpvJa danieloleary Daniel O'Leary Thanks again to @bdirking for an amazing event in LA today, really impressed with the completeness of web center JimLundy Jim Lundy @ @danieloleary @bdirking yes, it is looking good - Web Center shadrachwhite Shadrach White @ @bdirking @heybenito I heard the #AIIM event in LA was a hit We had some great conversations through they day, many thanks to everyone who joined in. We look forward to continuing the conversation - thanks again to everyone who attended!

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• WidgetBlock Speeds Up Browsing by Removing Social Media Widgets

  - by Jason Fitzpatrick

  Chrome: If you’re tired of web pages cluttered with social media buttons, WidgetBlock bans the buttons and speeds up the load time of web pages in the process. Even on a snappy internet connection you’ve likely noticed, thanks to the deluge of social media buttons loading in the background, a noticeable lag on popular web sites. WidgetBlock blocks widgets from loading (just like popular ad blocking software blocks ads from loading). The above screenshot, taken from a popular media site, shows just how much screen real estate is taken up by social media widgets. Installing WidgetBlock banishes the social media widgets and speeds load time. Hit up the link below to grab a free copy. WidgetBlock [Chrome Web Store] HTG Explains: When Do You Need to Update Your Drivers? How to Make the Kindle Fire Silk Browser *Actually* Fast! Amazon’s New Kindle Fire Tablet: the How-To Geek Review

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• GDD-BR 2010 [0D] Panel: Social Gaming, Virtual Currency and Ad Campaigns

  GDD-BR 2010 [0D] Panel: Social Gaming, Virtual Currency and Ad Campaigns Speakers: Eduardo Thuler, Juan Franco, Daniel Kafie, Bruno Souza Track: Panels Time slot: D [13:50 - 14:35] Room: 0 Social games are more than just fun: in recent years they have more than proved their value as a profitable business area. In this panel, you will have the opportunity to listen to what successful social gaming companies in Latin America have to say on social applications and their approaches to monetization such as virtual currency and in-game ad campaigns. Learn from their experience as they share their challenges and success stories in this exciting market. From: GoogleDevelopers Views: 1 0 ratings Time: 43:04 More in Science & Technology

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• Storage and bandwidth for a social network

  - by user38141

  I guess i asked a dumb question earlier. I am fairly new at this. I have a socal network being built in PHP wit MYsql. I was wondering how much bandwidth and storage would allow users to have have 500mins of streaming video and allow them to store photos and videos. Please forgive me. I am not a technology guy and just doing some research as I am learning as I go along.

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• Building a Social Website

  A social website built for internet marketing purposes is often categorized under "niche marketing" because it is difficult to construct one that can encompass the general public. Building a social website of that magnitude is a matter that requires resources not readily available to everyone. It is therefore assumed that any plans of building a social web network will be relatively small and confined to a certain niche in the global demography.

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• Music Art Food Drink: Oracle Social Plaza - Tues 10/2

  - by Bob Rhubart

  Join Oracle's social media mavens plus hundreds of your closest friends at this all-social social… What: Oracle Social Plaza When: Tuesday, October 2, 2012Noon to 8:00 pm Where: Mint Plaza Fifth Street between Mission and Market San Francisco It's a full-on treat for all your senses, featuring music, art, food, and fashion. Music will be provided by indy favs Golden State and dance-rageous local DJ Brandon Arnovick. Watch as artists, including Melanie Alveres, create works of art live, then bid on their creations. Want to do a little creating on your own? Try mugging in the Social PhotoBooth. If you're into fashion, 20 local fashion designers will be on hand with their latest creations. And if you like t-shirts, there'll be live screen printing, with free t-shirts for the first 300 guests. Food and drink? Starting at 4:30 pm there will be two bars, along with munchies from one of those outrageous San Francisco food trucks. And don't worry about missing Larry Ellison's keynote. You can watch if from here.

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• Social Engagement: One Size Doesn't Fit Anyone

  - by Mike Stiles

  The key to achieving meaningful social engagement is to know who you’re talking to, know what they like, and consistently deliver that kind of material to them. Every magazine for women knows this. When you read the article titles promoted on their covers, there’s no mistaking for whom that magazine is intended. And yet, confusion still reigns at many brands as to exactly whom they want to talk to, what those people want to hear, and what kind of content they should be creating for them. In most instances, the root problem is brands want to be all things to all people. Their target audience…the world! Good luck with that. It’s 2012, the age of aggregation and custom content delivery. To cope with the modern day barrage of information, people have constructed technological filters so that content they regard as being “for them” is mostly what gets through. Even if your brand is for men and women, young and old, you may want to consider social properties that divide men from women, and young from old. Yes, a man might find something in a women’s magazine that interests him. But that doesn’t mean he’s going to subscribe to it, or buy even one issue. In fact he’ll probably never see the article he’d otherwise be interested in, because in his mind, “This isn’t for me.” It wasn’t packaged for him. News Flash: men and women are different. So it’s a tall order to craft your Facebook Page or Twitter handle to simultaneously exude the motivators for both. The Harris Interactive study “2012 Connecting and Communicating Online: State of Social Media” sheds light on the differing social behaviors and drivers. -65% of women (vs. 59% of men) stay glued to social because they don’t want to miss anything. -25% of women check social when they wake up, before they check email. Only 18% of men check social before e-mail. -95% of women surveyed belong to Facebook vs. 86% of men. -67% of women log in to Facebook once a day or more vs. 54% of men. -Conventional wisdom is Pinterest is mostly a woman-thing, right? That may be true for viewing, but not true for sharing. Men are actually more likely to share on Pinterest than women, 23% to 10%. -The sharing divide extends to YouTube. 68% of women use it mainly for consumption, as opposed to 52% of men. -Women are as likely to have a Twitter account as men, but they’re much less likely to check it often. 54% of women check it once a week compared to 2/3 of men. Obviously, there are some takeaways from this depending on your target. Women don’t want to miss out on anything, so serialized content might be a good idea, right? Promotional posts that lead to a big payoff could keep them hooked. Posts for women might be better served first thing in the morning. If sharing is your goal, maybe male-targeted content is more likely to get those desired shares. And maybe Twitter is a better place to aim your male-targeted content than Facebook. Some grocery stores started experimenting with male-only aisles. The results have been impressive. Why? Because while it’s true men were finding those same items in the store just fine before, now something has been created just for them. They have a place in the store where they belong. Each brand’s strategy and targets are going to differ. The point is…know who you’re talking to, know how they behave, know what they like, and deliver content using any number of social relationship management targeting tools that meets their expectations. If, however, you’re committed to a one-size-fits-all, “our content is for everybody” strategy (or even worse, a “this is what we want to put out and we expect everybody to love it” strategy), your content will miss the mark for more often than it hits. @mikestilesPhoto via stock.schng

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