Selecting Users For A/B (Champion/Challenger) Testing
- by Gordon Guthrie
We have a framework that offers A/B split testing.
You have a 'champion' version of a page and you develop a 'challenger' version of it.
Then you run the website and allocate some of your users the champion and some the challenger and measure their different responses.
If the challenger is better than the champion at achieving your metrics then…