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• Announcing Oracle Knowledge 8.5: Even Superheroes Need Upgrades

  - by Chris Warner

  It’s no secret that we like Iron Man here at Oracle. We've certainly got stuff in common: one of the world’s largest technology companies and one of the world’s strongest technology-driven superheroes. If you've seen the recent Iron Man movies, you might have even noticed some of our servers sitting in Tony Stark’s lab. Heck, our CEO made a cameo appearance in one of the movies. Yeah, we’re fans. Especially as Iron Man is a regular guy with some amazing technology – like us. But Like all great things even Superheroes need upgrades, whether it’s their suit, their car or their spacestation. Oracle certainly has its share of advanced technology.  For example, Oracle acquired InQuira in 2011 after years of watching the company advance the science of Knowledge Management.  And it was some extremely super technology.  At that time, Forrester’s Kate Leggett wrote about it in ‘Standalone Knowledge Management Is Dead With Oracle's Announcement To Acquire InQuira’ saying ‘Knowledge, accessible via web self-service or agent UIs, is a critical customer service component for industries fielding repetitive questions about policies, procedures, products, and solutions.’  One short sentence that amounts to a very tall order.  Since the acquisition our KM scientists have been hard at work in their labs. Today Oracle announced its first major knowledge management release since its acquisition of InQuira: Oracle Knowledge 8.5. We’ve put a massively-upgraded supersuit on our KM solution because we still have bad guys to fight. And we are very proud to say that we went way beyond our original plans. So what, exactly, did we do in Oracle Knowledge 8.5? We did what any high-tech super-scientist would do. We made Oracle Knowledge smarter, stronger and faster. First, we gave Oracle Knowledge a stronger heart: Certified on Oracle technologies, including Oracle WebLogic Server, Oracle Business Intelligence, Oracle Exadata Database Machine and Oracle Exalogic Elastic Cloud. Huge scaling and performance improvements. Then we gave it a better reach: Improved iConnect functionality that delivers contextualized knowledge directly into CRM applications. Better content acquisition support across disparate sources. Enhanced Language Support including Natural Language search support for 16 Languages. Enhanced Keyword Search for 23 authoring languages, as well as enhanced out-of-the-box industry ontologies covering 14 languages. And finally we made Oracle Knowledge ridiculously smarter: Improved Natural Language Search and a new Contextual Answer Delivery that understands the true intent of each inquiry to deliver the best possible answers. AnswerFlow for Guided Navigation & Answer Delivery, a new application for guided troubleshooting and answer delivery. Knowledge Analytics standardized on Oracle’s Business Intelligence Enterprise Edition. Knowledge Analytics Dashboards optimized search and content creation through targeted, actionable insights. A new three-level language model "Global - Language - Locale" that provides an improved search experience for organizations with a global footprint. We believe that Oracle Knowledge 8.5 is the most sophisticated KM solution in existence today and we’ve worked very hard to help it fulfill the promise of KM: empowering customers and employees with deep insights wherever they need them. We hope you agree it’s a suit worth wearing. We are continuing to invest in Knowledge Management as it continues to be especially relevant today with the enterprise push for peer collaboration, crowd-sourced wisdom, agile innovation, social interaction channels, applied real-time analytics, and personalization. In fact, we believe that Knowledge Management is a critical part of the Customer Experience portfolio for success. From empowering employee’s, to empowering customers, to gaining the insights from interactions across all channels, businesses today cannot efficiently scale their efforts, strengthen their customer relationships or achieve their growth goals without a solid Knowledge Management foundation to build from. And like every good superhero saga, we’re not even close to being finished. Next we are taking Oracle Knowledge into the Cloud. Yes, we’re thinking what you’re thinking: ROCKET BOOTS! Stay tuned for the next adventure… By Nav Chakravarti, Vice-President, Product Management, CRM Knowledge and previously the CTO of InQuira, a knowledge management company acquired by Oracle in 2011. 

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• Oracle Tutor: Installing Is Not Implementing or Why CIO's should care about End User Adoption

  - by emily.chorba(at)oracle.com

  Eighteen months ago I showed Tutor and UPK Productive Day One overview to a CIO friend of mine. He works in a manufacturing business which had been recently purchased by a global conglomerate. He had a major implementation coming up, but said that the corporate team would be coming in to handle the project. I asked about their end user training approach, but it was unclear to him at the time. We were in touch over the course of the implementation project. The major activities were data conversion, how-to workshops, General Ledger realignment, and report definition. The message was "Here's how we do it at corporate, and here's how you are going to do it." In short, it was an application software installation. The corporate team had experience and confidence and the effort through go-live was smooth. Some weeks after cutover, problems with customer orders began to surface. Orders could not be fulfilled in a timely fashion. The problem got worse, and the corporate emergency team was called in. After many days of analysis, the issue was tracked down and resolved, but by then there were weeks of backorders, and their customer base was impacted in a significant way. It took three months of constant handholding of customers by the sales force for good will to be reestablished, and this itself diminished a new product sales push. I learned of these results in a recent conversation with the CIO. I asked him what the solution to the problem was, and he replied that it was twofold. The first component was a lack of understanding by customer service reps about how a particular data item in order entry was to be filled in, resulting in discrepant order data. The second component was that product planners were using this data, along with data from other sources, to fill in a spreadsheet based on the abandoned system. This spreadsheet was the primary input for planning data. The result of these two inaccuracies was that key parts were not being ordered to effectively meet demand and the lead time for finished goods was pushed out by weeks. I reminded him about the Productive Day One approach, and it's focus on methodology and tools for end user training. A more collaborative solution workshop would have identified proper applications use in the new environment. Using UPK to document correct transaction entry would have provided effective guidelines to the CSRs for data entry. Using Oracle Tutor to document the manual tasks would have eliminated the use of an out of date spreadsheet. As we talked this over, he said, "I wish I knew when I started what I know now." Effective end user adoption is the most critical and most overlooked success factor in applications implementations. When the switch is thrown at go-live, employees need to know how to use the new systems to do their jobs. Their jobs are made up of manual steps and systems steps which must be performed in the right order for the implementing organization to operate smoothly. Use Tutor to document the manual policies and procedures, use UPK to document the systems tasks, and develop this documentation in conjunction with a solution workshop. This is the path to develop effective end user training material for a smooth implementation. Learn More For more information about Tutor, visit Oracle.com or the Tutor Blog. Post your questions at the Tutor Forum. Chuck Jones, Product Manager, Oracle Tutor and BPM

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• Take a chance !

  - by Hartmut Wiese

  Hi everybody, Later today I am going to reach out to the JDE Partner in EMEA I am already in contact with and ask for participation and collaboration within the new EMEA JDE Partner Community. I am very excited about this community and I really believe we will have much more success in the future selling and implementing JDEdwards in this large region. For those who don´t know me yet ... I am really a long time in the JDEdwards business. I have been a JDE PreSales Consultant and joined JDEdwards in 1998 in Germany. After JDEdwards/PeopleSoft was aquired by Oracle I changed my role and become responsible on an EMEA level for the Oracle Accelerate and the Oracle Business Accelerator program. A lot of you are already know me ... and hopefully believe and trust me as well. Within the last five months I talked to approx. 60 partners already face-to-face during the various events I attended. We had two PreSales Universities delievered already and I have been to one JDE Exsite event, a JDE Executive Forum, two User groups events and one JDE Partner Event. Again approximately 60+ partner discussions and everybody likes the idea of the community and how I am going to run this in the future. At the JDEdwards UK User Group event (NOV 13) there was an external speaker talking about risk. It was a very good speech. One key element of his speech was that a sequence of (small) failures might lead to a big success. He gave very good examples from the history not software related at all but as a results some of the well done individuals everybody knows today started very small and they failed several times before they become successful. But these persons did not gave up and in the long run they win and succeeded. I really spent some time reflecting this to our business as of today. My intention to write these lines is to convince each partner out there to think about investing in JDEdwards TODAY. There are currently a number of potential investment ideas on the table for you. We have a very strong and powerful ERP System. We have advantages against all our competitors. Each partner has the ability to create his own SaaS model and deliver individual services to the customers. We also have three Business Accelerators available which really speeds up the implementation by still having full flexibility to change for example any processing option if needed. A huge number of customers are on old releases globally and think about upgrading. New technology makes new business processes available (e.g. iPad). Oracle is a pretty much forward looking company and we build tools and products. In the area of JDEdwards our partners are combining the Oracle tools and products and bringing the value to the customers. At one point in time you have decided to run your business on your own and to become a JDE/PSFT/ORCL partner. This was a risk of course at that point of time. You did not fail and this is very good of course. Business has changed and Oracle has the product and tools for you to become even more successful in the future but it is a very good time for you to take a risk again. I am not able to promise you anything but the situation is very good. You might not win every deal or increase your margin immediately but I truly believe you will find new ways of doing your business in the future by adopting some of our ideas. The only person who can stop you ... is you. Please try something new/different. Success sometimes needs some time and initial failures but if you never failed - you have never lived. To get support during this phase please share your doubts, thoughts, experiences inside the new JDEdwards community and learn from others who went to similar processes. Please join here. Take care and best regards Hartmut Wiese

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• SOA Community Newsletter May 2014

  - by JuergenKress

  Registration for the Fusion Middleware Summer Camps 2014 is open – Register asap for one of our bootcamps August 4th – 8th 2014 in Lisbon. Please read details and pre-requisitions careful before you register. We expect that like in the past, the conference will be booked out soon! If you can’t make it to Lisbon attend our SOA Suite 11c free on-demand Bootcamp or  Managing the Complexity of IoT online trainings. With more than 5000 customers, SOA Suite Achieves Significant Customer Adoption and Industry Recognition.Thanks to all our SOA Specialized partners for making our joins SOA customers successful! As a summary of the Industrial SOA series we published the Podcast Show Notes: SOA and Cloud - Where's This Relationship Going? Make sure you use the Oracle Demo Systems for your customer presentations. The demo systems are hosted by Oracle and include complete scenarios based on the latest Middleware version like the new B2B SOA Suite Demo System! For local presentations without fast internet use the SOA/BPM 11.1.1.7.1 Virtual Machine and Case Management Sample. At our SOA Community Workspace (SOA Community membership required) you can get new IoT presentations for Location Based Offers for Banking & Whitepaper and online Webcast & Utility presentation. In this newsletter you will find many articles about OSB: OSB 11g – A Hands-on Tutorial & Using Split-Joins in OSB Services for parallel processing of messages & OSB, Service Callouts and OQL & Working with Oracle Security Token Service. Thanks for sharing all the additional SOA articles within the community: How to configure Oracle SOA/BPM task auto release & Controlling BPEL process flow at runtime & Upgrading to Oracle SOA Suite 11g PS6 (11.1.1.7)? Do this. & BPEL and BPM's performance monitoring using DMS & SOA 11g - Create RESTful Service In Oracle SOA & Wrong timezone causes TopLink warning in SOA suite. Highlight of the BPM and ACM section is the IDC BPM vendor report. The new bundle Patch including the ACM UI is now available. If you want to learn more about ACM, get the ACM training material at our SOA Community Workspace (SOA Community membership required). A great demo for your next BPM presentation is the BPM iPad app. It’s simpleMobile BPM is Not An Option. It’s a Necessity. Thanks for sharing all the additional BPM articles within the community: BPM update adds Case Management Web Interface and REST APIs & Implementing deadline functionality with Oracle Adaptive Case Management & BPM 11g Timeout Heuristics & Humantask Assignment: Names and Expressions Assignment via Rules. In our last section Architecture, it is all about design. Usability is a key factor for customer satisfaction, worth to spend some time and read the Simplified User Experience Design Patterns eBook. Great blueprint for your project! See you in Lisbon! To read the newsletter please visit www.tinyurl.com/soaNewsMay2014 (OPN Account required) To become a member of the SOA Partner Community please register at http://www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Facebook Wiki Mix Forum Technorati Tags: newsletter,SOA Community newsletter,SOA Community,Oracle,OPN,Jürgen Kress

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• OpenGL not rendering my images to the screen

  - by Brendan Webster

  for some reason my game isn't showing the image I am rendering to the screen. My engine is state based, and at the beginning I set the logo, but it isn't showing on the screen. Here is my method of doing so first I create one image and assign some values to it's preset values. //create one image instance for the logo background O_File.v_Create_Images(1); //set the atributes of the background //first Image O_File.sImage[0].nImageDepth = -30.0f; O_File.sImage[0].sImageLocation = "image.bmp"; //load the images int O_File.v_Load_Images(); Then I load them with DevIL void C_File_Manager::v_Load_Images() { ilGenImages(1, &image); ilBindImage(image); for(int i = 0;i < sImage.size();i++) { success = ilLoadImage(sImage[i].sImageLocation.c_str()); if (success) { success = ilConvertImage(IL_RGBA, IL_UNSIGNED_BYTE); glGenTextures(1, &image); glBindTexture(GL_TEXTURE_2D, image); glTexParameteri(GL_TEXTURE_2D, GL_TEXTURE_MAG_FILTER, GL_LINEAR); glTexParameteri(GL_TEXTURE_2D, GL_TEXTURE_MIN_FILTER, GL_LINEAR); glTexImage2D(GL_TEXTURE_2D, 0, 4, ilGetInteger(IL_IMAGE_WIDTH), ilGetInteger(IL_IMAGE_HEIGHT), 0, ilGetInteger(IL_IMAGE_FORMAT), GL_UNSIGNED_BYTE, ilGetData()); //asign values to the width and height of the image if they are already not assigned if(sImage[i].nImageHeight == 0) sImage[i].nImageHeight = ilGetInteger(IL_IMAGE_HEIGHT); if(sImage[i].nImageWidth == 0) sImage[i].nImageWidth = ilGetInteger(IL_IMAGE_WIDTH); std::cout << sImage[i].nImageHeight << std::endl; const std::string word = sImage[i].sImageLocation.c_str(); std::cout << sImage[i].sImageLocation.c_str() << std::endl; ilLoadImage(word.c_str()); ilDeleteImages(1, &image); } } } and then I apply them to the screen void C_File_Manager::v_Apply_Images() { glMatrixMode(GL_MODELVIEW); glLoadIdentity(); for(int i = 0;i < sImage.size();i++) { //move the image to where it should be on the screen; glTranslatef(sImage[i].nImageX,sImage[i].nImageY,sImage[i].nImageDepth); //rotate image around the 3 axes glRotatef(sImage[i].fImageAngleX,1,0,0); glRotatef(sImage[i].fImageAngleY,0,1,0); glRotatef(sImage[i].fImageAngleZ,0,0,1); //scale the image glScalef(1,1,1); //center the image glTranslatef((sImage[i].nImageWidth/2),(sImage[i].nImageHeight/2),0); //draw the box that will encase the loaded image glBegin(GL_QUADS); //change the color of the loaded image; glColor4f(1,1,1,1); //top left corner of image glNormal3f(0.0,0,0.0); glTexCoord2f (1.0, 0.0); glVertex3f(0,0,sImage[i].nImageDepth); //top right corner of image glNormal3f(1.0,0,0.0); glTexCoord2f (1.0, 1.0); glVertex3f(0,sImage[i].nImageHeight,sImage[i].nImageDepth); //bottom right corner of image glNormal3f(-1.0,0,0.0); glTexCoord2f (0.0, 1.0); glVertex3f(sImage[i].nImageWidth,sImage[i].nImageHeight,sImage[i].nImageDepth); //bottom left corner of image glNormal3f(-1.0,0,0.0); glTexCoord2f(0.0, 0.0); glVertex3f(sImage[i].nImageWidth,0,sImage[i].nImageDepth); glEnd(); } } when I debug there is no errors at all, but yet the images don't show up on the screen, I have positioned the camera at (0,0,-1) and that is where the images should show up. the clipping plane is set 1 to 1000. There is probably some random problem with the code, but I just can't catch it.

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• Guest blog: A Closer Look at Oracle Price Analytics by Will Hutchinson

  - by Takin Babaei

  Overview:  Price Analytics helps companies understand how much of each sale goes into discounts, special terms, and allowances. This visibility lets sales management see the panoply of discounts and start seeing whether each discount drives desired behavior. In Price Analytics monitors parts of the quote-to-order process, tracking quotes, including the whole price waterfall and seeing which result in orders. The “price waterfall” shows all discounts between list price and “pocket price”. Pocket price is the final price the vendor puts in its pocket after all discounts are taken. The value proposition: Based on benchmarks from leading consultancies and companies I have talked to, where they have studied the effects of discounting and started enforcing what many of them call “discount discipline”, they find they can increase the pocket price by 0.8-3%. Yes, in today’s zero or negative inflation environment, one can, through better monitoring of discounts, collect what amounts to a price rise of a few percent. We are not talking about selling more product, merely about collecting a higher pocket price without decreasing quantities sold. Higher prices fall straight to the bottom line. The best reference I have ever found for understanding this phenomenon comes from an article from the September-October 1992 issue of Harvard Business Review called “Managing Price, Gaining Profit” by Michael Marn and Robert Rosiello of McKinsey & Co. They describe the outsized impact price management has on bottom line performance compared to selling more product or cutting variable or fixed costs. Price Analytics manages what Marn and Rosiello call “transaction pricing”, namely the prices of a given transaction, as opposed to what is on the price list or pricing according to the value received. They make the point that if the vendor does not manage the price waterfall, customers will, to the vendor’s detriment. It also discusses its findings that in companies it studied, there was no correlation between discount levels and any indication of customer value. I urge you to read this article. What Price Analytics does: Price analytics looks at quotes the company issues and tracks them until either the quote is accepted or rejected or it expires. There are prebuilt adapters for EBS and Siebel as well as a universal adapter. The target audience includes pricing analysts, product managers, sales managers, and VP’s of sales, marketing, finance, and sales operations. It tracks how effective discounts have been, the win rate on quotes, how well pricing policies have been followed, customer and product profitability, and customer performance against commitments. It has the concept of price waterfall, the deal lifecycle, and price segmentation built into the product. These help product and sales managers understand their pricing and its effectiveness on driving revenue and profit. They also help understand how terms are adhered to during negotiations. They also help people understand what segments exist and how well they are adhered to. To help your company increase its profits and revenues, I urge you to look at this product. If you have questions, please contact me. Will HutchinsonMaster Principal Sales Consultant – Analytics, Oracle Corp. Will Hutchinson has worked in the business intelligence and data warehousing for over 25 years. He started building data warehouses in 1986 at Metaphor, advancing to running Metaphor UK’s sales consulting area. He also worked in A.T. Kearney’s business intelligence practice for over four years, running projects and providing training to new consultants in the IT practice. He also worked at Informatica and then Siebel, before coming to Oracle with the Siebel acquisition. He became Master Principal Sales Consultant in 2009. He has worked on developing ROI and TCO models for business intelligence for over ten years. Mr. Hutchinson has a BS degree in Chemical Engineering from Princeton University and an MBA in Finance from the University of Chicago.

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• ArchBeat Link-o-Rama Top 10 for December 9-15, 2012

  - by Bob Rhubart

  You click, we listen. The following list reflects the Top 10 most popular items posted on the OTN ArchBeat Facefbook page for the week of December 9-15, 2012. DevOps Basics II: What is Listening on Open Ports and Files – WebLogic Essentials | Dr. Frank Munz "Can you easily find out which WebLogic servers are listening to which port numbers and addresses?" asks Dr. Frank Munz. The good doctor has an answer—and a tech tip. Using OBIEE against Transactional Schemas Part 4: Complex Dimensions | Stewart Bryson "Another important entity for reporting in the Customer Tracking application is the Contact entity," says Stewart Bryson. "At first glance, it might seem that we should simply build another dimension called Dim – Contact, and use analyses to combine our Customer and Contact dimensions along with our Activity fact table to analyze Customer and Contact behavior." SOA 11g Technology Adapters – ECID Propagation | Greg Mally "Many SOA Suite 11g deployments include the use of the technology adapters for various activities including integration with FTP, database, and files to name a few," says Oracle Fusion Middleware A-Team member Greg Mally. "Although the integrations with these adapters are easy and feature rich, there can be some challenges from the operations perspective." Greg's post focuses on technical tips for dealing with one of these challenges. Podcast: DevOps and Continuous Integration In Part 1 of a 3-part program, panelists Tim Hall (Senior Director of product management for Oracle Enterprise Repository and Oracle’s Application Integration Architecture), Robert Wunderlich (Principal Product Manager for Oracle’s Application Integration Architecture Foundation Pack) and Peter Belknap (Director of product management for Oracle SOA Integration) discuss why DevOps matters and how it changes development methodologies and organizational structure. Good To Know - Conflicting View Objects and Shared Entity | Andrejus Baranovskis Oracle ACE Director Andrejus Baranovskis shares his thoughts -- and a sample application -- dealing with an "interesting ADF behavior" encountered over the weekend. Cloud Deployment Models | B. R. Clouse Looking out for the cloud newbies... "As the cloud paradigm grows in depth and breadth, more readers are approaching the topic for the first time, or from a new perspective," says B. R. Clouse. "This blog is a basic review of cloud deployment models, to help orient newcomers and neophytes." Service governance morphs into cloud API management | David Linthicum "When building and using clouds, the ability to manage APIs or services is the single most important item you can provide to ensure the success of the project," says David Linthicum. "But most organizations driving a cloud project for the first time have no experience handling a service-based architecture and don't see the need for API management until after deployment. By then, it's too late." Oracle Fusion Middleware Security: Password Policy in OAM 11g R2 | Rob Otto Rob Otto continues the Oracle Fusion Middleware A-Team "Oracle Access Manager Academy" series with a detailed look at OAM's ability to support "a subset of password management processes without the need to use Oracle Identity Manager and LDAP Sync." Understanding the JSF Lifecycle and ADF Optimized Lifecycle | Steven Davelaar Could you call that a surprise ending? Oracle WebCenter & ADF Architecture Team (A-Team) member learned a lot more than he expected while creating a UKOUG presentation entitled "What you need to know about JSF to be succesful with ADF." Expanding on requestaudit - Tracing who is doing what...and for how long | Kyle Hatlestad "One of the most helpful tracing sections in WebCenter Content (and one that is on by default) is the requestaudit tracing," says Oracle Fusion Middleware A-Team architect Kyle Hatlestad. Get up close and technical in his post. Thought for the Day "There is no code so big, twisted, or complex that maintenance can't make it worse." — Gerald Weinberg Source: SoftwareQuotes.com

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• Insurers Pushed to Transform Their Business

  - by Calvin Glenn

  Everyone in the P&C industry has heard it “We can’t do it.” “Nobody wants to do it.” “We can’t afford to do it.”  Unfortunately, what they’re referencing are the reasons many insurers are still trying to maintain their business processing on legacy policy administration systems, attempting to bide time until there is no other recourse but to give in, bite the bullet, and take on the monumental task of replacing an entire policy administration system (PAS). Just the thought of that project sends IT, Business Users and Management reeling. However, is that fear real?  It is a bit daunting when one realizes that a complete policy administration system replacement will touch most every function an insurer manages, from quoting and rating, to underwriting, distribution, and even customer service. With that, everyone has heard at least one horror story around a transformation initiative that has far exceeded budget and the promised implementation / go-live timeline.    But, does it have to be that hard?  Surely, in the age where a person can voice-activate their DVR to record a TV program from a cell phone, there has to be someone somewhere who’s figured out how to simplify this process. To be able to help insurers, of all sizes, transform and grow their business while also delivering on their overall objectives of providing speed to market, straight-through-processing for applications, quoting, underwriting, and simplified product development. Maybe we’re looking too hard and the answer is simple and straight-forward. Why replace the entire machine when all it really needs is a new part…a single enterprise rating system? This core, modular piece of the policy administration system is the foundation of product development and rate management that enables insurers to provide the right product at the right price to the right customer through the best channels at any given moment in time. The real benefit of a single enterprise rating system is the ability to deliver enhanced business capabilities, such as improved product management, streamlined underwriting, and speed to market. With these benefits, carriers have accomplished a portion of their overall transformation goal. Furthermore, lessons learned from the rating project can be applied to the bigger, down-the-road PAS project to support the successful completion of the overall transformation endeavor. At the recent Oracle OpenWorld Conference in San Francisco, information was shared with attendees about a recent “go-live” project from an Oracle Insurance Tier 1 insurer who did what is proposed above…replaced just the rating portion of their legacy policy administration system with Oracle Insurance Insbridge Rating and Underwriting.  This change provided the insurer greater flexibility to set rates that better reflect risk while enabling the company to support its market segment strategy. Using the Oracle Insurance Insbridge enterprise rating solution, the insurer was able to reduce processing time for agents and underwriters, gained the ability to support proprietary rating models and improved pricing accuracy.      There is mounting pressure on P&C insurers to produce growth and show net profitability in the midst of modest overall industry growth, large weather-related losses and intensifying competition for market share.  Insurers are also being asked to improve customer service, offer a differentiated value proposition and simplify insurance processes.  While the demands are many there is an easy answer…invest in and update the most mission critical application in your arsenal, the single enterprise rating system. Download the Podcast to listen to “Stand-Alone Rating Engine - Leading Force Behind Core Transformation Projects in the P&C Market,” a podcast originally recorded in October 2013. Related Resources: White Paper: Stand-Alone Rating Engine: Leading Force Behind Core Transformation Projects in the P&C Market Webcast On Demand: Stand-Alone Rating Engine and Core Transformation for P&C Insurers Don’t forget to keep up with us year-round: Facebook: www.facebook.com/oracleinsurance Twitter: www.twitter.com/oracleinsurance YouTube: www.youtube.com/oracleinsurance

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• Removing Barriers to Create Effective Data Models

  After years of creating and maintaining data models, I have started to notice common barriers that decrease the accuracy and usefulness of models. In my opinion, the main causes of these barriers are the lack of knowledge and communication from within a company. The lack of knowledge in regards to data models or data modeling can take many forms. Company Culture Knowledge Whether documented or undocumented, existing business rules of a company can affect how data is modeled. For example, if a company only allows 1 assigned person per customer to be able to manipulate a customer’s record then then a data model that includes an associated table that joins customers and employee’s would be unneeded because that would allow for the possibility of multiple employees to handle a customer because of the potential for a many to many relationship between Customers and Employees. Technical Knowledge Depending on the data modeler’s proficiency in modeling data they can inadvertently cause issues and/or complications with a design without even noticing. It is important that companies share data modeling responsibilities so that the models are developed from multiple perspectives of a system, company and the original problem.  In addition, the tools that a company selects to create data models can also affect the accuracy of the model if designer are not familiar with the tools or the tools are too complex to use for the designer. Existing System Knowledge In order for a data modeler to model data for an existing system so that new changes can be applied to a system then they need to at least know the basic concepts of a system so that they can work within it. This will promote reusability of data and prevent the chance of duplicating data. Project Knowledge This should be pretty obvious, but it is very hard to create an accurate data model without knowing what data needs to be modeled. I have always found it strange that I have been asked to start modeling data prior to a client formalizing any requirements. Usually when this happens I have to make several iterations to a model, and the client still does not know exactly what they want.  In addition additional issues can arise when certain stakeholders of a project are not consulted prior to the design or after the project is over because it can cause miss understandings and confusion by the end user as well as possibly not solving the original problem for which a project is intended to solve. One common thread between each type of knowledge is that they can all be avoided through the use of good communication. For example, if a modeler is new to a company then they should ask older employees about any business specific rules that may be documented or undocumented that must be applied to projects in general. Furthermore, if a modeler is not really familiar with a specific data modeling software then they need to speak up and ask for help form other employees or their manager. This will not only help the modeler in the project, but also help them in future projects that they do for the company. Additionally, if a project is not clearly defined prior to a data modeler being assigned the modeling project then it is their responsibility to communicate with the other stakeholders to clarify any part of a project that is unclear so that the data model that is created is accurately aligned with a project.

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• As a person getting into mobile development, what's the best mobile platform in terms of profitability? [closed]

  - by Kyle Loman

  I realize this question can range very far so would love to hear any and all opinions on this. However, I'll be honest and say that I have been thinking of this in terms of most profitable. I know how this may sound either way but this is one of my main sticking points. I realize that I'm not guaranteed a single cent and success is never guaranteed but I'm going into this with the thought of making something out of it both financially and also for my own interest. I know that iOS gets a lot of attention on this front but Android commands a lot more market share. However, I know there are drawbacks to Android too, whether it's in the actual development process and programming (though I've heard conflicting reports on this, such as how easy/difficult it is for to address screen res in different devices) or the app ecosystem being flooded. But iOS's app ecosystem has been described as too saturated and harder to compete in for that reason. Since Windows Phone has fewer apps than both of those two, that might be the best place to start in order to be closer to the ground floor of the store and be noticed more? Less saturation = better chances of sales or differentiating? Something like the gold rush during the first years of the iOS App Store (not exactly but at least in concept)? Would it be that despite fewer users on the platform, there's more exposure due to less competition so that may translate to better success at sales? Plus, I know MS is in it for the long haul so I'm not too fearful of something like WebOS going away. Obviously RIM isn't very popular nowadays but I read a recent article that says Blackberry actually has the apps that make the most money, any thoughts on that: http://gigaom.com/mobile/which-mobile-oss-apps-make-most-money-surprise-its-blackberry/ Again, this is all I've heard or known about so if there's anything to add or correct here, please do. In addition, this has actually affected my next personal phone upgrade. I'm eligible for a carrier discount now and I've had my eye on the iPhone 5. However, the Lumia 920 is the one I'm holding out for and I'm open to trying an Android but I'm not sure I can wait that long for any new Nexus or even the Razr HD. Even the new Lumia in November is making me antsy, I'm so close to just getting an iPhone 5. But when I say this has affected my phone choice, I'd want to be able to carry the apps I write with me so that I'm able to pull my phone out to show people without having to carry around a second device to do so. So that's why I'd like to make my personal phone match the main platform I'm developing for. Of course, I will likely expand to other platforms if I gain any decent success but the one I target now would serve well as my personal phone I carry around so that I can use it as a marketing tool, in a sense, showing people my apps if the opportunity presents itself. So what's the best mobile platform to choose, and especially in regards to most lucrative? As said previously, this would influence my personal phone choice greatly. Thanks in advance and I hope this isn't taken the wrong way - I understand there are trade-offs and other factors that may balance this out but making some revenue is key among that. For some background, I have done software development and know programming language concepts so I'm not entirely new to it and I do get the notion of being familiar with these things so that I can translate this skill among a variety of languages but I'm currently just having difficulty choosing my first main mobile platform based on the criteria I've outlined above.

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• Are Chief Digital Officers the Result of CMO/CIO Refusal to Change?

  - by Mike Stiles

  Apparently CDO no longer just stands for “Collateralized Debt Obligations.”  It stands for Chief Digital Officer. And they’re the ones who are supposed to answer the bat signal CEO’s are throwing into the sky, swoop in and POW! drive the transition of the enterprise to integrated digital systems. So imagine being a CMO or a CIO at such an enterprise and realizing it’s been determined that you are not the answer that’s needed. In fact, IntelligentHQ author Ashley Friedlein points out the very rise of the CDO is an admission of C-Suite failure to become savvy enough, quickly enough in modern technology. Is that fair? Despite the repeated drumbeat that CMO’s and CIO’s must enter a new era of cooperation and collaboration to enact the social-enabled enterprise, the verdict seems to be that if it’s happening at all, it’s not happening fast enough. Therefore, someone else is needed with the authority to make things happen. So who is this relatively new beast? Gartner VP David Willis says, “The Chief Digital Officer plays in the place where the enterprise meets the customer, where the revenue is generated, and the mission accomplished.” In other words, where the rubber meets the road. They aren’t just another “C” heading up a unit. They’re the CEO’s personal SWAT team, able to call the shots necessary across all units to affect what has become job one…customer experience. And what are the CMO’s and CIO’s doing while this is going on? Playing corporate games. Accenture reports 38% of CMOs say IT deliberately keeps them out of the loop, with 35% saying marketing’s needs aren’t a very high priority. 31% of CIOs say marketers don’t understand tech and regularly go around them for solutions. Fun! Meanwhile the CEO feels the need to bring in a parental figure to pull it all together. Gartner thinks 25% of all orgs will have a CDO by 2015 as CMO’s and particularly CIO’s (Peter Hinssen points out many CDO’s are coming “from anywhere but IT”) let the opportunity to be the agent of change their company needs slip away. Perhaps most interestingly, these CDO’s seem to be entering the picture already on the fast track. One consultancy counted 7 instances of a CDO moving into the CEO role, which, as this Wired article points out, is pretty astounding since nobody ever heard of the job a few years ago. And vendors are quickly figuring out that this is the person they need to be talking to inside the brand. The position isn’t without its critics. Forrester’s Martin Gill says the reaction from executives at some traditional companies to someone being brought in to be in charge of digital might be to wash their own hands of responsibility for all things digital – a risky maneuver given the pervasiveness of digital in business. They might not even be called Chief Digital Officers. They might be the Chief Customer Officer, Chief Experience Officer, etc. You can call them Twinkletoes if you want to, but essentially anyone who has the mandate direct from the CEO to enact modern technology changes not currently being championed by the CMO or CIO can be regarded as “boss.” @mikestiles @oraclesocialPhoto: freedigitalphotos.net

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• Cloud Apps News @#OOW12

  - by Natalia Rachelson

  All eyes were on Oracle this past week and the news cycle was in full swing. What better time to make some key announcements that were guaranteed to create buzz ... and so we did. The name of the game was Cloud! Here are the key Cloud announcements for Apps, which included Fusion Tap that enables mobility across all Cloud Apps, HCM customer momentum in the Cloud, and our very first ERP Cloud Services customer. Oracle Unveils Oracle Fusion Tap for the iPadOracle Fusion Tap - Productivity Amplified Anywhere, Anytime "Both the enterprise and technology providers must recognize the need to innovate and adapt for the increasing mobility of the workforce - not just for sales teams, but across the organization," said Carter Lusher, Research Fellow and Chief Analyst of Enterprise Applications Ecosystem, Ovum. "A mobile application that quickly and powerfully allows employees to make connections, analyze data, and complete activities at any time and wherever they may be located drives new levels of business value and enhances efficiency. Frankly, mobile access is no longer a 'nice to have' but a 'must have.'"  "The mobile workforce is a business reality, and Oracle Fusion Tap is an example of how Oracle delivers mobile and cloud innovations that fundamentally improve productivity and how we work," said Chris Leone, Senior Vice President of Application Development, Oracle. "With Oracle Fusion Tap users will have an all-in-one, easily extensible app that puts mission-critical data and colleague connection at their fingertips." The entire release is available here http://www.oracle.com/us/corporate/press/1855392 Customers Live on Oracle Fusion Human Capital ManagementOracle HCM Cloud Service Helps Power HR's Contribution to the Business "More than 25 of the 100-plus customers who have selected Oracle Fusion Human Capital Management (HCM) are already live. Ardent Leisure, Peach Aviation, Toshiba Medical Systems and Zillow have deployed Oracle HCM Cloud Service and are using it to transform their HR operations. They join companies such as Principal Financial Group and Elizabeth Arden, who are already using Oracle HCM Cloud Service to help manage international growth and deliver pervasive, role-based, configurable solutions to their employees. With these recent go-lives, Oracle takes a leading position in successfully bringing live HCM customers in the cloud."  "As a technology company, Zillow looked to a partner who could scale with us. Zillow has gone live on Oracle HCM Cloud Service, which will give us the ability automate and streamline HR operations for our employees in the near future," said Sarah Bilton, Senior Director HR, Zillow. Read the entire release here http://www.oracle.com/us/corporate/press/1859573 Lending Club Selects Oracle ERP Cloud Service to Help Increase Insight and EfficienciesOracle ERP Cloud Service Provides an Open Architecture, Best-of-Breed Decision-Making, and Scalability in the Cloud "Lending Club, the leading platform for investing in and obtaining personal loans, has selected Oracle ERP Cloud Service to help improve decision-making and workflow, implement robust reporting, and take advantage of the inherent scalability and cost savings provided by the cloud. With more than 76,000 borrowers and 90,000 investors Lending Club utilizes technology and innovation to reduce the cost of traditional banking and offer borrowers better rates and investors better returns.  After an extensive search, Lending Club selected Oracle ERP Cloud Service due to the breadth and depth of capabilities and ongoing innovation of Oracle ERP Cloud Service, as well as Oracle's open architecture, industry leadership and commitment to partners." "Lending Club is an innovative, data-intensive, high-growth company and we needed a solution and partner that could match us," said Carrie Dolan, CFO, Lending Club. "We conducted a thorough review of our options, and Oracle ERP Cloud Service was the clear winner in terms of capabilities and business value as well as commitment to us as a customer." Read the entire release here http://www.oracle.com/us/corporate/press/1859020

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• Join us on our Journey to be #1 in SaaS!

  - by jessica.ebbelaar(at)oracle.com

  WHY ORACLE? Oracle is a robust organization that has proven to maintain growth and innovation at all levels with a constant evolving attitude. The main ingredient of Oracles success is the 105.000 talented employees who constantly amaze each other in building a better and more innovative organization. Oracle is a company where YOU can make a difference. What is OD? Oracle Direct is a state-of-the-art, multi-channel EMEA sales operation bringing to life the benefits of Oracle’s complete technology stack. It offers you the unique opportunity to work with the most talented and like-minded sales professionals in the industry.  You will have access to world class training and structured career development programmes allowing you to accelerate your Solution Sales career across a multitude of product lines and a choice of attractive locations. What positions are OD Hiring?   Oracle is on a journey to be the #1 SaaS vendor in EMEA.  Due to recent expansion and acquisitions within our Cloud Business, we are now growing our EMEA Cloud Applications Sales Group in Dublin. We have many exciting NEW opportunities across our CRM and HCM SaaS Sales teams. As a SaaS Sales Account Manager, you will proactively manage an assigned territory / vertical with responsibility for the full sales cycle. This role requires strong business development, solution selling, account management and closing skills. WHY ORACLE? Oracle is a robust organization that has proven to maintain growth and innovation at all levels with a constant evolving attitude. The main ingredient of Oracles success is the 105.000 talented employees who constantly amaze each other in building a better and more innovative organization. Oracle is a company where YOU can make a difference. What is OD? Oracle Direct is a state-of-the-art, multi-channel EMEA sales operation bringing to life the benefits of Oracle’s complete technology stack. It offers you the unique opportunity to work with the most talented and like-minded sales professionals in the industry.  You will have access to world class training and structured career development programmes allowing you to accelerate your Solution Sales career across a multitude of product lines and a choice of attractive locations. What positions are OD Hiring? Oracle is on a journey to be the #1 SaaS vendor in EMEA.  Due to recent expansion and acquisitions within our Cloud Business, we are now growing our EMEA Cloud Applications Sales Group in Dublin. We have many exciting NEW opportunities across our CRM and HCM SaaS Sales teams. As a SaaS Sales Account Manager, you will proactively manage an assigned territory / vertical with responsibility for the full sales cycle. This role requires strong business development, solution selling, account management and closing skills. What is the Business Development Group (BDG) The Business Development Group is the key entry point in Oracle for the future Sales and Management talent of the organisation. We are the Demand Generation engine for Oracle in EMEA. We provide revenue generating, quality sales pipeline to our Inside and Field Sales professionals as well as to our Channel Partners. Our current focus is to provide an agile and flexible service offering to our customers and stakeholders to meet ever changing business needs, whilst constantly striving to improve the customer experience, quality of our pipeline, market coverage and penetration. As a SaaS Business Development Consultant (BDC) you will be the first touch point with new customers. Your goal is to proactively identify and qualify business opportunities leading to revenue for Oracle. You will work closely with your Inside Sales colleagues who will progress your qualified pipeline and opportunities. Work for us Work for the only multi-pillar SaaS vendor in the market Be part of a FUN, fast paced and truly International sales team  Develop you solution sales EXPERTISE Drive your CAREER development within a structured and supportive environment The Profile You have a passion for selling cutting-edge technology You thrive in a fast paced and dynamic work environment where being the best is paramount Your priority is always the customer You live for a challenge and you love to win Join us on our Journey to be #1 in SaaS and be part of our Cloud Success Story! You will find more information about open roles here

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• Five Key Trends in Enterprise 2.0 for 2011

  - by kellsey.ruppel(at)oracle.com

  We recently sat down with Andy MacMillan, an industry veteran and vice president of product management for Enterprise 2.0 at Oracle, to get his take on the year ahead in Enterprise 2.0 (E2.0). He offered us his five predictions about the ways he believes E2.0 technologies will transform business in 2011. 1. Forward-thinking organizations will achieve an unprecedented level of organizational awareness. Enterprise 2.0 and Web 2.0 technologies have already transformed the ways customers, employees, partners, and suppliers communicate and stay informed. But this year we are anticipating that organizations will go to the next step and integrate social activities with business applications to deliver rich contextual "activity streams." Activity streams are a new way for enterprise users to get relevant information as quickly as it happens, by navigating to that information in context directly from their portal. We don't mean syndicating social activities limited to a single application. Instead, we believe back-office systems will be combined with social media tools to drive how users make informed business decisions in brand new ways. For example, an account manager might log into the company portal and automatically receive notification that colleagues are closing business around a certain product in his market segment. With a single click, he can reach out instantly to these colleagues via social media and learn from their successes to drive new business opportunities in his own area. 2. Online customer engagement will become a high priority for CMOs. A growing number of chief marketing officers (CMOs) have created a new direct report called "head of online"--a senior marketing executive responsible for all engagements with customers and prospects via the Web, mobile, and social media. This new field has been dubbed "Web experience management" or "online customer engagement" by firms and analyst organizations. It is likely to rapidly increase demand for a host of new business objectives and metrics from Web content management solutions. As companies interface with customers more and more over the Web, Web experience management solutions will help deliver more targeted interactions to ensure increased customer loyalty while meeting sales and business objectives. 3. Real composite applications will be widely adopted. We expect organizations to move from the concept of a single "uber-portal" that encompasses all the necessary features to a more modular, component-based concept for composite applications. This approach is now possible as IT and power users are empowered to assemble new, purpose-built composite applications quickly from existing components. 4. Records management will drive ECM consolidation. We continue to see a significant shift in the approach to records management. Several years ago initiatives were focused on overlaying records management across a set of electronic repositories and physical storage locations. We believe federated records management will continue, but we also expect to see records management driving conversations around single-platform content management consolidation. 5. Organizations will demand ECM at extreme scale. We have already seen a trend within IT organizations to provide a common, highly scalable infrastructure to consolidate and support content and information needs. But as data sizes grow exponentially, ECM at an extreme scale is likely to spread at unprecedented speeds this year. This makes sense as regulations and transparency requirements rise. The model in which ECM and lightweight CMS systems provide basic content services such as check-in, update, delete, and search has converged around a set of industry best practices and has even been coded into new industry standards such as content management interoperability services. As these services converge and the demand for them accelerates, organizations are beginning to rationalize investments into a single, highly scalable infrastructure. Is your organization ready for Enterprise 2.0 in 2011? Learn more.

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• Projet Doneness and Einstein's Razor

  - by Malcolm Anderson

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} I’ve started working on a series of articles about the value of having testers involved in requirements gathering.  Today I was reminded of a useful tool that has provided value to me for at least 20 years.  To those of you who already use this tool, I’m interested in your stories where it has made a difference for you, and to those of you who have never heard of it, I hope sharing it will make a difference in your careers.   I was reminded of it because I just finished a 3 month set of personal projects and was reviewing the success of those projects while putting together my next set of 3 month projects.  During this review, I noticed that a good number of my projects did not have the level of success that I wanted.  The results were good, but they could have been better.  Then it hit me, I didn’t have clear enough doneness criteria.  As a Scrum Practitioner, I wouldn’t think of running a sprint without reviewing the backlog with Einstein's Razor, so why wouldn’t I do the same for my own projects?    I can hear a few of you asking "What's Einstein's Razor?"   I'm glad you asked.  I was once told that Einstein told an audience, "If you can't explain what you do to a relatively bright six year old, you probably don't understand it yourself."    This quote had an impact on me, especially early in my career as a solo developer.  At the time, I was mostly doing end to end software development.  I found that I saved myself a lot of pain and trouble by turning that quote around to “If you can't explain your project's doneness criteria in such a way that a relatively bright six year old can't competently determine your projects success or failure, then you have not broken it down to a fine enough level.”  There are more negatives in that quote than I’m happy with, but it still gives me tons of value to this day.     In your opinion, in your current projects, could a 6 year old competently pass or fail your next sprint?  What risks are you running if your answer is “No” ?

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• Webcast Q&A: ResCare Solves Content Lifecycle Challenges with Oracle WebCenter

  - by Kellsey Ruppel

  Last week we had the fourth webcast in our WebCenter in Action webcast series, "ResCare Solves Content Lifecycle Challenges with Oracle WebCenter", where customer Joe Lichtefeld from ResCare and Wayne Boerger & Doug Thompson from Oracle Partner TEAM Informatics shared how Oracle WebCenter is powering allowing ResCare to solve content lifecycle challenges, reduce compliance and business risks, and increase adoption of intranet as primary business communication tool In case you missed it, here's a recap of the Q&A.   Joe Lichtefeld, ResCare  Q: Did you run into any issues in the deployment of the platform?A: We experienced very few issues when implementing the content management and search functionalities. There were some challenges in determining the metadata structure. We tried to find a fine balance between having enough fields to provide the functionality needed, but trying to limit the impact to the contributing members.  Q: What has been the biggest benefit your end users have seen?A: The biggest benefit to date is two-fold. Content on the intranet can be maintained by the individual contributors more timely than in our old process of all requests being updated by IT. The other big benefit is the ability to find the most current version of a document instead of relying on emails and phone calls to track down the "current" version. Q: Was there any resistance internally when implementing the solution? If so, how did you overcome that?A: We experienced very little resistance. Most of our community groups were eager to be able to contribute and maintain their information. We had the normal hurdles of training and follow-up training with implementing a new system and process. As our second phase rolled out access to all employees, we have received more positive feedback on the accessibility of information. Wayne Boerger & Doug Thompson, TEAM Informatics Q: Can you integrate multiple repositories with the Google Search Appliance? Yes, the Google Search Appliance is designed to index lots of different repositories, from both public and internal sources. There are included connectors to many repositories, such as SharePoint, databases, file systems, LDAP, and with the TEAM GSA Connector and the Oracle Content Server. And the index for these repositories can be configured into different collections depending on the use cases that each customer has, and really, for each need within a customer environment. Q: How many different filters can you add when the search results are returned? A: Presuming this question is about the filtering on the search results. You can add as many filters as you like and it can be done by collection or any number of other criteria. Most importantly, customers now have the ability to limit the returned content by a set metadata value. Q: With the TEAM Sites Connector, what types of content can you sync? A: There’s really no limit; if it can be checked into the content server, then it is eligible for sync into Sites.  So basically, any digital file that has relevance to a Sites implementation can be checked into the WC Content central repository and then the connector can/will manage it. Q: Using the Connector, are there any limitations around where in Sites that synced content can be used? A: There are no limitations about where it can be used. When setting up your environment to use it, you just need to think through the different destinations on the Sites side that might use the content; that way you’ve got the right information to create the rules needed for the connector. If you missed the webcast, be sure to catch the replay to see a live demonstration of WebCenter in action!  ResCare Solves Content Lifecycle Challenges with Oracle WebCenter from Oracle WebCenter

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• Social Targeting: This One's Just for You

  - by Mike Stiles

  Think of social targeting in terms of the archery competition we just saw in the Olympics. If someone loaded up 5 arrows and shot them straight up into the air all at once, hoping some would land near the target, the world would have united in laughter. But sadly for hysterical YouTube video viewing, that’s not what happened. The archers sought to maximize every arrow by zeroing in on the spot that would bring them the most points. Marketers have always sought to do the same. But they can only work with the tools that are available. A firm grasp of the desired target does little good if the ad products aren’t there to deliver that target. On the social side, both Facebook and Twitter have taken steps to enhance targeting for marketers. And why not? As the demand to monetize only goes up, they’re quite motivated to leverage and deliver their incredible user bases in ways that make economic sense for advertisers. You could target keywords on Twitter with promoted accounts, and get promoted tweets into search. They would surface for your followers and some users that Twitter thought were like them. Now you can go beyond keywords and target Twitter users based on 350 interests in 25 categories. How does a user wind up in one of these categories? Twitter looks at that user’s tweets, they look at whom they follow, and they run data through some sort of Twitter secret sauce. The result is, you have a much clearer shot at Twitter users who are most likely to welcome and be responsive to your tweets. And beyond the 350 interests, you can also create custom segments that find users who resemble followers of whatever Twitter handle you give it. That means you can now use boring tweets to sell like a madman, right? Not quite. This ad product is still quality-based, meaning if you’re not putting out tweets that lead to interest and thus, engagement, that tweet will earn a low quality score and wind up costing you more under Twitter’s auction system to maintain. That means, as the old knight in “Indiana Jones and the Last Crusade” cautions, “choose wisely” when targeting based on these interests and categories to make sure your interests truly do line up with theirs. On the Facebook side, they’re rolling out ad targeting that uses email addresses, phone numbers, game and app developers’ user ID’s, and eventually addresses for you bigger brands. Why? Because you marketers asked for it. Here you were with this amazing customer list but no way to reach those same customers should they be on Facebook. Now you can find and communicate with customers you gathered outside of social, and use Facebook to do it. Fair to say such users are a sensible target and will be responsive to your message since they’ve already bought something from you. And no you’re not giving your customer info to Facebook. They’ll use something called “hashing” to make sure you don’t see Facebook user data (beyond email, phone number, address, or user ID), and Facebook can’t see your customer data. The end result, social becomes far more workable and more valuable to marketers when it delivers on the promise that made it so exciting in the first place. That promise is the ability to move past casting wide nets to the masses and toward concentrating marketing dollars efficiently on the targets most likely to yield results.

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• Top 5 Reasons to Invest in Enterprise 2.0 Technologies

  - by kellsey.ruppel(at)oracle.com

  In 2010, Oracle's portal, content management, and collaboration solutions evolved rapidly, supported by increasingly deep integrations across Oracle Fusion Middleware and the entire Oracle stack. In light of these developments, we asked Vince Casarez, vice president of Enterprise 2.0 product management, for his top five reasons to invest in Enterprise 2.0 (E2.0) technologies--including real-world examples of businesses already realizing the benefits of next-generation E2.0 technologies. 1. Provide a modern user experience As E2.0 technologies gain widespread adoption, customers and employees expect intuitive Web experiences that are both interactive and community-based. By partnering with Oracle, Alcatel-Lucent Enterprise Group is already making that happen. With 76,000 employees and operations in more than 100 countries, the company wanted a streamlined, personalized user experience with more relevant content in fewer clicks. Working with Oracle, they created a global support portal that supports personalization and integration with Oracle Business Intelligence Enterprise Edition and Oracle E-Business Suite--and drives collaboration with tools such as wikis, blogs, and forums. Learn more about Alcatel-Lucent Enterprise Group's Global Support Portal in this Webcast. 2. Improve productivity and collaboration As E2.0 technologies mature, Oracle anticipates companies moving beyond the idea of simply creating yet another Facebook-like destination for its employees, and instead shaping work environments around specific business tasks. After rapid growth--both organic and through acquisition--construction and infrastructure services leader Balfour Beatty found itself with multiple homegrown intranet sites with very minimal content-sharing capabilities. Today, thanks to Oracle WebCenter Suite, Oracle WebCenter Spaces, Oracle WebCenter Services, and Oracle Universal Content Management, Balfour Beatty is benefiting from collaborative workspaces, a central place to use and work with documents, and unified search across content. 3. Leverage business processes and applications Modern portals are now able to integrate users, content, and business processes in unprecedented ways. To take advantage of these new possibilities, leading dairy provider Land O'Lakes has implemented a fully integrated ERP solution together with Oracle's ECM platform. As a result, Land O'Lakes has been able to achieve better information management and compliance, increased adoption rates for enterprise tools, and increased business process efficiency thanks to more effective information sharing and collaboration. 4. Enhance customer and supplier relationships Companies have begun to move beyond the idea that E2.0 simply means enabling customer reviews or embedding chat functionality. They are taking E2.0 to the next level and providing interactive experiences for their customers. For example, to enhance customer and supplier relationships, Wind River, a global leader in device software optimization, successfully partnered with Oracle to: Integrate ERP and ECM content to provide customers the latest and most relevant support information for products they own Enable customers to personalize their support experience and receive updates regarding patches, application notes, and other relevant content Enable discussions, wikis, and blogs for more efficient collaboration 5. Increase business visibility and responsiveness By strategically embedding collaboration and communication tools into specific business contexts, companies significantly increase visibility into changing business conditions--and can respond much more agilely. Texas A&M University System--one of the largest systems of higher education in the U.S.--partnered with Oracle to create a unified repository that would enable the retrieval of research and grant data from disparate systems via an Enterprise 2.0 user interface. By enabling researchers to customize their own portals with easy-to-use tools, they have also been able to significantly reduce their reliance on the IT department. Learn how other Oracle customers are leveraging Enterprise 2.0 technologies.

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• Brazil is Hot for Social Media

  - by Mike Stiles

  Today’s guest blog is from Oracle SVP Product Development Reggie Bradford, fresh off a visit to Sao Paulo, Brazil where he spoke at the Dachis Social Business Summit and spent some time getting a personal taste for the astonishing growth of social in Brazil, both in terms of usage and engagement. I knew it was big, but I now have an all-new appreciation for why the Wall Street Journal branded Brazil the “social media capital of the universe.” Brazil has the world’s 5th largest economy, an expanding middle class, an active younger demo market, a connected & outgoing culture, and an ongoing embrace of the social media platforms. According to comScore's 2012 Brazil Digital Future in Focus report, 97% are using social media, and that’s not even taking mobile-only users into account. There were 65 million Facebook users in 2012, spending an average 535 minutes there, up 208%. It’s one of Twitter’s fastest growing markets and the 2nd biggest market for YouTube. Instagram usage has grown over 300% since last year. That by itself is exciting, but look at the opportunity for social marketing brands. 74% of Brazilian social users follow brands on Facebook, and 59% have praised a company on either Twitter or Facebook. A 2011 Oh! Panel study found 81% of social networkers there used social to research new products and 75% went there looking for discounts. B2C eCommerce sales in Brazil is projected to hit $26.9 billion by 2015. I bet I’m not the only one who sees great things ahead, and I was fortunate enough give a keynote ABRADI, an association of leading digital agencies in Brazil with 53 execs from 35 agencies attending. I was also afforded the opportunity to give my impressions of what’s going on in Brazil to Jornal Propoganda & Marketing, one of the most popular publications in Latin America for marketers. I conveyed that especially in an environment like Brazil, where social users are so willing to connect and engage brands, marketers need to back away from the heavy-handed, one-way messaging of old school advertising and move toward genuine relationships and trust-building. To aide in this, organizational and operation changes must be embraced inside the enterprise. We've talked often about the new, tighter partnership forming between the CIO and CMO. If this partnership is not encouraged, fostered and resourced, the increasing amount of time consumers spend on mobile and digital, and the efficiencies and integrations offered by cloud-based software cannot be exploited. These are the kinds of changes that can yield social data that, when combined with enterprise data, helps you come to know your social audiences intimately and predict their needs. Consumers are always connected and need your brand to be accessible at any time, be it for information or customer service. And, of course, all of this is happening quite publicly. The holistic, socially-enable enterprise connects social to customer service systems and all other customer touch points, facilitating the kind of immediate, real-time, gratifying response customers are coming to expect. Social users in Brazil are highly active and clearly willing to meet us as brands more than halfway. Empowering yourself with a social management technology platform will have you set up to maximize this booming social market…from listening & monitoring to engagement to analytics to workflow & automation to globalization & language support. Brands, it’s time to be as social as the great people of Brazil are. Obrigado! @reggiebradfordPhoto: Gualberto107, freedigitalphotos.net

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• Cream of the Crop

  - by KemButller

  JD Edwards has been working hard to ensure that you shouldn't have to work so hard! Yet there are still JD Edwards customers that may not be up to speed on all the new and or improved tools and utilities we have delivered, all designed to make your life easier. So today, I want to share what I consider to be the cream of the crop….those items that every customer should know about and leverage to make ERP life just a little bit (or A LOT) easier! These are my top picks, the cream of a very good crop! Explore and enjoy, and gain some of your time back to do with as you please. · www.runjde.com It’s where to go when you need to know! The Resource Kits available on www.runjde.com provide comprehensive Resource Kits (guides) by user type. The guides provide brief descriptions of the wide array of resources that are available to JD Edwards’s eco system and links to each of those resources. · My Oracle Support (MOS) Information Centers This link will take you to an index that is designed to provide you with simple and quick navigation to the available EnterpriseOne Information Centers. This index provides links to: · EnterpriseOne Application specific Information Centers · EnterpriseOne Tools and Technology Information Centers · EnterpriseOne Performance Information Center · EnterpriseOne 9.1 and 9.0 Information Centers Information Centers give Oracle the ability to aggregate content for a given focus area and present this content in categories for easy browsing by our customers. Information Centers offer a variety of focused dynamic content organized around one or more of the following tasks. · Overview · Use · Troubleshooting · Patching and Maintenance · Install and Configure · Upgrade · Optimize Performance · Security · Certify JD Edwards Newsletters Be in the know by reading the Global Customer Support Product Newsletters. They are PACKED with news and information covering a wide range of topics and news. It is a must read if you want to know what’s happening in the JD Edwards universe! Read the latest EntepriseOne newsletter Read the latest World newsletter Learn How to receive notification when a new newsletter edition is published Oracle Learning Library – (OLL) Oracle Learn Library is the place to go for easy access to JD Edwards Application and Tools training. For a comprehensive view of the training available for a specific product/functional area, explore the Knowledge Paths For Net Change (new feature) training, explore the TOI sessions (TOI stands for Transfer Of Information). Tip: Be sure to experiment with the search filters! · www.upgradejde.com The site designed to help customers and partners with the process of upgrading JD Edwards. The site is a wealth of information, tools and resources designed to assist in the evaluation, planning and execution steps required when upgrading. Of note is the wildly successful upgrade strategy known as “The Art of the Possible” wherein JD Edwards and many of our partners hold free workshops to teach customers how to conduct upgrades in 100 days or less. Equally important is the fact that on www.upgradejde.com, customers can gain visibility into planned enhancements using the Product and Technology Feature Catalogs. The catalogs are great for creating customer specific reports about the net change between older releases and current or planned releases. Examples of other key resources on www.upgradejde.com are the product data base changes between releases, extensibility guides, (formerly known as programmer’s guides), whitepapers, ROI calculators and much more!

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• Extreme Makeover, Phone Edition: Comcasts xfinity

  Mobile Makeover For many companies the first foray into Windows Phone 7 (WP7) may be in porting their existing mobile apps. It is tempting to simply transfer existing functionality, avoiding the additional design costs. Readdressing business needs and taking advantage of the WP7 platform can reduce cost and is essential to a successful re-launch. To better understand the advantage of new development lets examine a conceptual upgrade of Comcasts existing mobile app. Before Comcast has a great mobile app that provides several key features. The ability to browse the lineup using a guide, a client for Comcast email accounts, On Demand gallery, and much more. We will leverage these and build on them using some of the incredible WP7 features.   After With the proliferation of DVRs (Digital Video Recorders) and a variety of media devices (TV, PC, Mobile) content providers are challenged to find creative ways to build their brands. Every client touch point must provide both value added services as well as opportunities for marketing and up-sale; WP7 makes it easy to focus on those opportunities. The new app is an excellent vehicle for presenting Comcasts newly rebranded TV, Voice, and Internet services. These services now fly under the banner of xfinity and have been expanded to provide the best experience for Comcast customers. The Windows Phone 7 app will increase the surface area of this service revolution.   The home menu is simplified and highlights Comcasts Triple Play: Voice, TV, and Internet. The inbox has been replaced with a messages view, and message management is handled by a WP7 hub. The hub presents emails, tweets, and IMs from Comcast and other viewers the user follows on Twitter.  The popular view orders shows based on the users viewing history and current cable package. The first show Glee is both popular and participating in a conceptual co-marketing effort, so it receives prime positioning. The second spot goes to a hit show on a premium channel, in this example HBOs The Pacific, encouraging viewers to upgrade for this premium content. The remaining spots are ordered based on viewing history and popularity. Tapping the play button moves the user to the theatre where they can watch previews or full episodes streaming from Fancast. Tapping an extra presents the user with show details as well as interactive content that may be included as part of co-marketing efforts. Co-Marketing with Dynamic Content The success of Comcasts services are tied to the success of the networks and shows it purveys, making co-marketing efforts essential. In this concept FOX is co-marketing its popular show Glee. A customized panorama is updated with the latest gleeks tweets, streaming HD episodes, and extras featuring photos and video of the cast. If WP7 apps can be dynamically extended with web hosted .xap files, including sandboxed partner experiences would enable interactive features such as the Gleek Peek, in which a viewer can select a character from a panorama to view the actors profile. This dynamic inline experience has a tailored appeal to aspiring creatives and is technically possible with Windows Phone 7.   Summary The conceptual Comcast mobile app for Windows Phone 7 highlights just a few of the incredible experiences and business opportunities that can be unlocked with this latest mobile solution. It is critical that organizations recognize and take full advantage of these new capabilities. Simply porting existing mobile applications does not leverage these powerful tools; re-examining existing applications and upgrading them to Windows Phone 7 will prove essential to the continued growth and success of your brand.Did you know that DotNetSlackers also publishes .net articles written by top known .net Authors? We already have over 80 articles in several categories including Silverlight. Take a look: here.

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• Finalists for Community Manager of the Year Announced

  - by Mike Stiles

  For as long as brand social has been around, there’s still an amazing disparity from company to company on the role of Community Manager. At some brands, they are the lead social innovators. At others, the task has been relegated to interns who are at the company temporarily. Some have total autonomy and trust. Others must get chain-of-command permission each time they engage. So what does a premiere “worth their weight in gold” Community Manager look like? More than anyone else in the building, they have the most intimate knowledge of who the customer is. They live on the front lines and are the first to detect problems and opportunities. They are sincere, raving fans of the brand themselves and are trusted advocates for the others. They’re fun to be around. They aren’t salespeople. Give me one Community Manager who’s been at the job 6 months over 5 focus groups any day. Because not unlike in speed dating, they must immediately learn how to make a positive, lasting impression on fans so they’ll want to return and keep the relationship going. They’re informers and entertainers, with a true belief in the value of the brand’s proposition. Internally, they live at the mercy of the resources allocated toward social. Many, whose managers don’t understand the time involved in properly curating a community, are tasked with 2 or 3 too many of them. 63% of CM’s will spend over 30 hours a week on one community. They come to intuitively know the value of the relationships they’re building, even if they can’t always be shown in a bar graph to the C-suite. Many must communicate how the customer feels to executives that simply don’t seem to want to hear it. Some can get the answers fans want quickly, others are frustrated in their ability to respond within an impressive timeframe. In short, in a corporate world coping with sweeping technological changes, amidst business school doublespeak, pie charts, decks, strat sessions and data points, the role of the Community Manager is the most…human. They are the true emotional connection to the real life customer. Which is why we sought to find a way to recognize and honor who they are, what they do, and how well they have defined the position as social grows and integrates into the larger organization. Meet our 3 finalists for Community Manager of the Year. Jeff Esposito with VistaprintJeff manages and heads up content strategy for all social networks and blogs. He also crafts company-wide policies surrounding the social space. Vistaprint won the NEDMA Gold Award for Twitter Strategy in 2010 and 2011, and a Bronze in 2011 for Social Media Strategy. Prior to Vistaprint, Jeff was Media Relations Manager with the Long Island Ducks. He graduated from Seton Hall University with a BA in English and a minor in Classical Studies. Stacey Acevero with Vocus In addition to social management, Stacey blogs at Vocus on influential marketing and social media, and blogs at PRWeb on public relations and SEO. She’s been named one of the #Nifty50 Women in Tech on Twitter 2 years in a row, as well as included in the 15 up-and-coming PR pros to watch in 2012. Carly Severn with the San Francisco BalletCarly drives engagement, widens the fanbase and generates digital content for America’s oldest professional ballet company. Managed properties include Facebook, Twitter, Tumblr, Pinterest, Instagram, YouTube and G+. Prior to joining the SF Ballet, Carly was Marketing & Press Coordinator at The Fitzwilliam Museum at Cambridge, where she graduated with a degree in English. We invite you to join us at the first annual Oracle Social Media Summit November 14 and 15 at the Wynn in Las Vegas where our finalists will be featured. Over 300 top brand marketers, agency executives, and social leaders & innovators will be exploring how social is transforming business. Space is limited and the information valuable, so get more info and get registered as soon as possible at the event site.

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• PCI Encryption Key Management

  - by Unicorn Bob

  (Full disclosure: I'm already an active participant here and at StackOverflow, but for reasons that should hopefully be obvious, I'm choosing to ask this particular question anonymously). I currently work for a small software shop that produces software that's sold commercially to manage small- to mid-size business in a couple of fairly specialized industries. Because these industries are customer-facing, a large portion of the software is related to storing and managing customer information. In particular, the storage (and securing) of customer credit card information. With that, of course, comes PCI compliance. To make a long story short, I'm left with a couple of questions about why certain things were done the way they were, and I'm unfortunately without much of a resource at the moment. This is a very small shop (I report directly to the owner, as does the only other full-time employee), and the owner doesn't have an answer to these questions, and the previous developer is...err...unavailable. Issue 1: Periodic Re-encryption As of now, the software prompts the user to do a wholesale re-encryption of all of the sensitive information in the database (basically credit card numbers and user passwords) if either of these conditions is true: There are any NON-encrypted pieces of sensitive information in the database (added through a manual database statement instead of through the business object, for example). This should not happen during the ordinary use of the software. The current key has been in use for more than a particular period of time. I believe it's 12 months, but I'm not certain of that. The point here is that the key "expires". This is my first foray into commercial solution development that deals with PCI, so I am unfortunately uneducated on the practices involved. Is there some aspect of PCI compliance that mandates (or even just strongly recommends) periodic key updating? This isn't a huge issue for me other than I don't currently have a good explanation to give to end users if they ask why they are being prompted to run it. Question 1: Is the concept of key expiration standard, and, if so, is that simply industry-standard or an element of PCI? Issue 2: Key Storage Here's my real issue...the encryption key is stored in the database, just obfuscated. The key is padded on the left and right with a few garbage bytes and some bits are twiddled, but fundamentally there's nothing stopping an enterprising person from examining our (dotfuscated) code, determining the pattern used to turn the stored key into the real key, then using that key to run amok. This seems like a horrible practice to me, but I want to make sure that this isn't just one of those "grin and bear it" practices that people in this industry have taken to. I have developed an alternative approach that would prevent such an attack, but I'm just looking for a sanity check here. Question 2: Is this method of key storage--namely storing the key in the database using an obfuscation method that exists in client code--normal or crazy? Believe me, I know that free advice is worth every penny that I've paid for it, nobody here is an attorney (or at least isn't offering legal advice), caveat emptor, etc. etc., but I'm looking for any input that you all can provide. Thank you in advance!

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• Thinking Local, Regional and Global

  - by Apeksha Singh-Oracle

  The FIFA World Cup tournament is the biggest single-sport competition: it’s watched by about 1 billion people around the world. Every four years each national team’s manager is challenged to pull together a group players who ply their trade across the globe. For example, of the 23 members of Brazil’s national team, only four actually play for Brazilian teams, and the rest play in England, France, Germany, Spain, Italy and Ukraine. Each country’s national league, each team and each coach has a unique style. Getting all these “localized” players to work together successfully as one unit is no easy feat. In addition to $35 million in prize money, much is at stake – not least national pride and global bragging rights until the next World Cup in four years time. Achieving economic integration in the ASEAN region by 2015 is a bit like trying to create the next World Cup champion by 2018. The team comprises Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam. All have different languages, currencies, cultures and customs, rules and regulations. But if they can pull together as one unit, the opportunity is not only great for business and the economy, but it’s also a source of regional pride. BCG expects by 2020 the number of firms headquartered in Asia with revenue exceeding $1 billion will double to more than 5,000. Their trade in the region and with the world is forecast to increase to 37% of an estimated $37 trillion of global commerce by 2020 from 30% in 2010. Banks offering transactional banking services to the emerging market place need to prepare to repond to customer needs across the spectrum – MSMEs, SMEs, corporates and multi national corporations. Customers want innovative, differentiated, value added products and services that provide: • Pan regional operational independence while enabling single source of truth at a regional level • Regional connectivity and Cash & Liquidity  optimization • Enabling Consistent experience for their customers  by offering standardized products & services across all ASEAN countries • Multi-channel & self service capabilities / access to real-time information on liquidity and cash flows • Convergence of cash management with supply chain and trade finance While enabling the above to meet customer demands, the need for a comprehensive and robust credit management solution for effective regional banking operations is a must to manage risk. According to BCG, Asia-Pacific wholesale transaction-banking revenues are expected to triple to $139 billion by 2022 from $46 billion in 2012. To take advantage of the trend, banks will have to manage and maximize their own growth opportunities, compete on a broader scale, manage the complexity within the region and increase efficiency. They’ll also have to choose the right operating model and regional IT platform to offer: • Account Services • Cash & Liquidity Management • Trade Services & Supply Chain Financing • Payments • Securities services • Credit and Lending • Treasury services The core platform should be able to balance global needs and local nuances. Certain functions need to be performed at a regional level, while others need to be performed on a country level. Financial reporting and regulatory compliance are a case in point. The ASEAN Economic Community is in the final lap of its preparations for the ultimate challenge: becoming a formidable team in the global league. Meanwhile, transaction banks are designing their own hat trick: implementing a world-class IT platform, positioning themselves to repond to customer needs and establishing a foundation for revenue generation for years to come. Anand Ramachandran Senior Director, Global Banking Solutions Practice Oracle Financial Services Global Business Unit

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• How Does a 724% Return on Your Salesforce Automation Investment Sound?

  - by Brian Dayton

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 Oracle Sales Cloud and Marketing Cloud customer Apex IT gained just that, a 724% return on investment (ROI) when they implemented these Oracle Cloud solutions in their fast-moving, rapidly-growing business. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif";} Congratulations Apex IT! Apex IT was just announced as a winner of the Nucleus Research 11th annual Technology ROI Awards. The award, given by the analyst firm highlights organizations that have successfully leveraged IT deployments to maximize value per dollar spent. Fast Facts: Return on Investment - 724% Payback - 2 months Average annual benefit - $91,534 Cost: Benefit Ratio – 1:48 Business Benefits In addition to the ROI and cost metrics the award calls out improvements in Apex IT’s business operations—across both Sales and Marketing teams: Improved ability to identify new opportunities and focus sales resources on higher-probability deals Reduced administration and manual lead tracking—resulting in more time selling and a net new client increase of 46% Increased campaign productivity for both Marketing and Sales, including Oracle Marketing Cloud’s automation of campaign tracking and nurture programs Improved margins with more structured and disciplined sales processes—resulting in more effective deal negotiations Please join us in congratulating Apex IT on this award and their business achievements. Want More Details? Don’t take our word for it. Read the full Apex IT ROI Case Study and learn more about Apex IT’s business—including their work with Oracle Sales and Marketing Cloud on behalf of their clients in leading Sales organizations. Learn More About Oracle Sales Cloud www.oracle.com/salescloud www.facebook.com/oraclesalescloud www.youtube.com/oraclesalescloud Oracle Customer Experience and Complementary Sales Solutions Oracle Configure, Price and Quote (CPQ) Cloud Oracle Marketing Cloud Oracle Customer Experience /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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