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• Launch Invitation: Introducing Oracle WebLogic Server 12c

  - by JuergenKress

  Introducing Oracle WebLogic Server 12c, the #1 Application Server Across Conventional and Cloud Environments Please join Hasan Rizvi on December 1, as he unveils the next generation of the industry’s #1 application server and cornerstone of Oracle’s cloud application foundation—Oracle WebLogic Server 12c. Hear, with your fellow IT managers, architects, and developers, how the new release of Oracle WebLogic Server is: Designed to help you seamlessly move into the public or private cloud with an open, standards-based platform Built to drive higher value for your current infrastructure and significantly reduce development time and cost Optimized to run your solutions for Java Platform, Enterprise Edition (Java EE); Oracle Fusion Middleware; and Oracle Fusion Applications Enhanced with transformational platforms and technologies such as Java EE 6, Oracle’s Active GridLink for RAC, Oracle Traffic Director, and Oracle Virtual Assembly Builder Don’t miss this online launch event. Register now. Executive Overview Thurs., December 1, 2011 10 a.m. PT / 1 p.m. ET Presented by: Hasan Rizvi Senior Vice President, Product Development, Oracle Today most businesses have the ambition to move to a cloud infrastructure. However, IT needs to maintain and invest in their current infrastructure for supporting today’s business. With Oracle WebLogic, the #1 app server in the marketplace, we provide you with the best of both worlds. The enhancements contained in WebLogic 12c provide you with significant benefits that drive higher value for your current infrastructure, while significantly reducing development time and cost. In addition, with WebLogic you are cloud-ready. You can move your existing applications as-is to a high performance engineered system, Exalogic, and instantly experience performance and scalability improvements that are orders of magnitude higher. A WebLogic-Exalogic combination may provide your private cloud infrastructure. Moreover, you can develop and test your applications on the recently announced Oracle’s Public Cloud offering: the Java Cloud Service and seamlessly move these to your on-premise infrastructure for production deployments. Developer Deep-Dive Thurs., December 1, 2011 11 a.m. PT / 2 p.m. ET See demos and interact with experts via live chat. Presented by: Will Lyons Director, Oracle WebLogic Server Product Management, Oracle Modern Java development looks very different from even a few years ago. Technology innovation, the ecosystem of tools and their integration with Java standards are changing how development is done. Cloud Computing is causing developers to re-evaluate their development platforms and deployment options. Business users are demanding faster time to market, but without sacrificing application performance and reliability. Find out in this session how Oracle WebLogic Server 12c enables rapid development of modern, lightweight Java EE 6 applications. Learn how you can leverage the latest development technologies, tools and standards when deploying to Oracle WebLogic Server across both conventional and Cloud environments. Don’t miss this online launch event. Register now. For regular information become a member of the WebLogic Partner Community please register at http://www.oracle.com/partners/goto/wls-emea Blog Twitter LinkedIn Mix Forum Wiki Technorati Tags: Hasan Rizvi,Oracle,WebLogic 12c,OPN,WebLogic Community,Jürgen Kress

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• Computer / Software Engineering vs Other Engineering Disciplines [closed]

  - by Mohammad Yaseen

  Since this was a rather specific question, I have tried my best to present this question in a format which fits the style of this site. Please comment if it can be improved further. I have to choose the Engineering discipline on 6th Nov. My interest is in Robotics, hardware-level programming, Artificial Intelligence and back-end programming. I am currently working as a freelance developer using mainly PHP and occasionally working with GWT.I am somewhat familiar with C# and Python too. I am not super good at programming but I do like it. I am thinking to choose Computer and Information Systems Engineering as this is what I love but all the eggheads of my city are going to Mechanical Engineering and when I ask one of them Why are you choosing this? They say It's my interest and for job and the money. Basically I am confused between CIS and Mechanical Engineering, specifically the job market for both. Since this is a programmers' site I think following questions will be relevant . I am asking this because I want to take advice from professionals in this field before diving too deep . Are you happy with your job / work and pay. Are you satisfied with the work environment and career growth Do you feel OK (or great?) about the near and/or distant future of your industry. Why should a person choose Computer if he has other choices i.e what this industry has to offer in particular which other fields of work don't This industry is subject to rapid changes and you have to learn continuously throughout your entire career. Does this learning and constant hard work pay off ? In my country there is no hardware manufacturing. So most of CIS graduates (like Software Engineers) work in Software Houses. What is the scenario in your country. Is a degree titled 'Software' necessary or companies will take Computer Engineers too if they have relevant experience. I am asking this because I plan to move abroad for work. This is going to be something which I'll do for the rest of my life so I am a bit confused about the right choice. You can view the course outline for both programmes below. Computer and Information Systems Engineering. Mechanical Engineering

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• Hadoop growing pains

  - by Piotr Rodak

  This post is not going to be about SQL Server. I have been reading recently more and more about “Big Data” – very catchy term that describes untamed increase of the data that mankind is producing each day and the struggle to capture the meaning of these data. Ten years ago, and perhaps even three years ago this need was not so recognized. Increasing number of smartphones and discernable trend of mainstream Internet traffic moving to the smartphone generated one means that there is bigger and bigger stream of information that has to be stored, transformed, analysed and perhaps monetized. The nature of this traffic makes if very difficult to wrap it into boundaries of relational database engines. The amount of data makes it near to impossible to process them in relational databases within reasonable time. This is where ‘cloud’ technologies come to play. I just read a good article about the growing pains of Hadoop, which became one of the leading players on distributed processing arena within last year or two. Toby Baer concludes in it that lack of enterprise ready toolsets hinders Hadoop’s apprehension in the enterprise world. While this is true, something else drew my attention. According to the article there are already about half of a dozen of commercially supported distributions of Hadoop. For me, who has not been involved into intricacies of open-source world, this is quite interesting observation. On one hand, it is good that there is competition as it is beneficial in the end to the customer. On the other hand, the customer is faced with difficulty of choosing the right distribution. In future, when Hadoop distributions fork even more, this choice will be even harder. The distributions will have overlapping sets of features, yet will be quite incompatible with each other. I suppose it will take a few years until leaders emerge and the market will begin to resemble what we see in Linux world. There are myriads of distributions, but only few are acknowledged by the industry as enterprise standard. Others are honed by bearded individuals with too much time to spend. In any way, the third fact I can’t help but notice about the proliferation of distributions of Hadoop is that IT professionals will have jobs.   BuzzNet Tags: Hadoop,Big Data,Enterprise IT

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• 2 Birds, 1 Stone: Enabling M2M and Mobility in Healthcare

  - by Eric Jensen

  Jim Connors has created a video showcase of a comprehensive healthcare solution, connecting a mobile application directly to an embedded patient monitoring system. In the demo, Jim illustrates how you can easily build solutions on top of the Java embedded platform, using Oracle products like Berkeley DB and Database Mobile Server. Jim is running Apache Tomcat on an embedded device, using Berkeley DB as the data store. BDB is transparently linked to an Oracle Database backend using  Database Mobile Server. Information protection is important in healthcare, so it is worth pointing out that these products offer strong data encryption, for storage as well as transit. In his video, Jim does a great job of demystifying M2M. What's compelling about this demo is that uses a solution architecture that enterprise developers are already comfortable and familiar with: a Java apps server with a database backend. The additional pieces used to embed this solution are Oracle Berkeley DB and Database Mobile Server. It functions transparently, from the perspective of Java apps developers. This means that organizations who understand Java apps (basically everyone) can use this technology to develop embedded M2M products. The potential uses for this technology in healthcare alone are immense; any device that measures and records some aspect of the patient could be linked, securely and directly, to the medical records database. Breathing, circulation, other vitals, sensory perception, blood tests, x-rats or CAT scans. The list goes on and on. In this demo case, it's a testament to the power of the Java embedded platform that they are able to easily interface the device, called a Pulse Oximeter, with the web application. If Jim had stopped there, it would've been a cool demo. But he didn't; he actually saved the most awesome part for the end! At 9:52 Jim drops a bombshell: He's also created an Android app, something a doctor would use to view patient health data from his mobile device. The mobile app is seamlessly integrated into the rest of the system, using the device agent from Oracle's Database Mobile Server. In doing so, Jim has really showcased the full power of this solution: the ability to build M2M solutions that integrate seamlessly with mobile applications. In closing, I want to point out that this is not a hypothetical demo using beta or even v1.0 products. Everything in Jim's demo is available today. What's more, every product shown is mature, and already in production at many customer sites, albeit not in the innovative combination Jim has come up with. If your customers are in the market for these type of solutions (and they almost certainly are) I encourage you to download the components and try it out yourself! All the Oracle products showcased in this video are available for evaluation download via Oracle Technology Network.

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• Now Shipping! NetAdvantage for .NET 2010 Volume 3!

  The new NetAdvantage Ultimate includes all four Line of Business user interface control sets for ASP .NET, Windows Forms, WPF and Silverlight plus two advanced Data Visualization UI control sets for WPF and Silverlight. With six NetAdvantage products in one robust package, Infragistics® gives you hundreds of controls and infinite development possibilities. Unified XAML Product Strategy-Share Code, Get More Controls In the 10.3 release, Infragistics continues to deliver code parity between the XAML platforms, WPF and Silverlight. In the line of business toolsets, Infragistics introduces the new xamSchedule™, full-featured, Outlook® 2010-style schedule controls, and the new xamDataTree™, a data bound tree view that comfortably handles tens of thousands of tree nodes. Mimicking our Silverlight Drag and Drop Framework, the WPF Drag and Drop Framework CTP empowers you to add your own rich touches to your applications. Track Users' Behaviors New to all NetAdvantage Silverlight controls is the Infragistics Analytics Framework (IGAF), which empowers you to track user behavior in RIAs running on Silverlight 4. Building on the Microsoft® Silverlight Analytics Framework, with IGAF you can analyze the user's behaviors to ensure the experience you want to deliver. NetAdvantage for Windows Forms--New Office® 2010 Ribbon and Application Menu 2010 Create new experiences with Windows Forms. Now with Office 2010 styling, NetAdvantage for Windows Forms has new features such as Microsoft® Office 2010 ribbon and enhanced Infragistics.Excel to export the contents of the high performance WinGrid™ into Microsoft Excel® 2010. The new Windows Message Support enables Infragistics standalone editor controls to process numerous Windows® OS messages, allowing them to respond just like native controls to changes in the Windows environment. Create Faster Web 2.0 Experiences with NetAdvantage for ASP .NET Infragistics continues to push the envelope to deliver the fastest ASP .NET WebForms controls available on the market. Our lightning fast ASP .NET grids are now enhanced with XPS/PDF Exporting and Summary Rows. This release also includes support for jQuery Templating (as a CTP) within our WebDataGrid™ and WebDataTree™ controls allowing you to quickly cut down overall page size. Deliver Business Intelligence with Power, Flexibility and the Office 2010 Experience NetAdvantage for WPF Data Visualization and NetAdvantage for Silverlight Data Visualization help you deliver flexible, powerful and usable end user experiences in Business Intelligence applications. Both suites include the Pivot Grid that delivers the full power of online analytical processing (OLAP) to present multi-dimensional data, sliced and diced in cross-tabulated form for end users to drill down into, interact with and easily extract meaning from the data. Mapping Made Easy 10.3 marks the official release of the WPF Data Visualization xamMap™ control to map anything and everything from geographic to geo-spacial mapping data. Map layers allow you to add successive levels of detail, navigational panes for panning in all directions, color swatch panes that facilitate value scales like Choropleth shading, and scale panes allowing users to zoom-in and out. Both toolsets introduce the first of many relationship maps! With the xamOrgChart™ CTP you can map out organizational charts of up to 50K employees, competitive brackets (think World Cup) and any other relational, organizational map your application needs. http://www.infragistics.com span.fullpost {display:none;}

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• TechEd 2012: Day 3 &ndash; Morning TFS

  - by Tim Murphy

  My morning sessions for day three were dominated by Team Foundation Server.  This has been a hot topic for our clients lately, so this topic really stuck a chord. The speaker for the first session was from Boeing.  It was nice to hear how how a company mixes both agile and waterfall project management.   The approaches that he presented were very pragmatic.  For their needs reporting is the crucial part of their decision to use TFS.  This was interesting since this is probably the last aspect that most shops would think about. The challenge of getting users to adopt TFS was brought up by the audience.  As with the other discussion point he took a very level headed stance.  The approach he was prescribing was to eat the elephant a bite at a time instead of all at once.  If you try to convert you entire shop at once the culture shock will most likely kill the effort. Another key point he reminded us of is that you need to make sure that standards and compliance are taken into account when you setup TFS.  If you don’t implement a tool and processes around it that comply with the standards bodies that govern your business you are in for a world of hurt. Ultimately the reason they chose TFS was because it was the first tool that incorporated all the ALM features that they needed. Reduced licensing cost because of all the different tools they would need to buy to complete the same tasks.  They got to this point by doing an industry evaluation.  Although TFS came out on top he said that it still has a big gap is in the Java area.  Of course in this market there are vendors helping to close that gap. The second session was on how continuous feedback in agile is a new focus in VS2012.  The problems they intended to address included cycle time and average time to repair, root cause analysis. The speakers fired features at us as if they were firing a machine gun.  I will just say that I am looking forward to digging into the product after seeing this presentation.  Beyond that I will simply list some of the key features that caught my attention. Feature – Ability to link documents into tasks as artifacts Web access portal PowerPoint storyboards Exploratory testing Request feedback (allows users to record notes, screen shots and video/audio) See you after the second half. del.icio.us Tags: TechEd,TechEd 2012,TFS,Team Foundation Server

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• European e-government Action Plan all about interoperability

  - by trond-arne.undheim

  Yesterday, the European Commission released its European eGovernment Action Plan for 2011-2015. The plan includes measures on providing deeper user empowerment, enhancing the Internal Market, more efficiency and effectiveness of public administrations, and putting in place pre-conditions for developing e-government. The Good - Defines interoperability very clearly. Calls interoperability "a pre-condition for cross-border eGovernment services" (a very strong formulation) and says interoperability "is supported by open specifications". - Uses the terminology "open specifications" which, let's face it, is pretty close to "open standards" which is the term the rest of the world would use. - Confirms that Member States are fully committed to the political priorities of the Malmö Declaration (which was all about open standards) including the very strong action: by 2013: All Member States will have incorporated the political priorities of the Malmö Declaration in their national strategies. Such tight Action Plan integration between Commission and Member State priorities has seldom been attempted before, particularly not in a field where European legal competence is virtually non-existent. What we see now, is the subtle force of soft power rather than the rough force of regulation. In this case, it is the Member States who want Europe to take the lead. Very refreshing! Some quotes that show the commitment to interoperability and open specifications: "The emergence of innovative technologies such as "service-oriented architectures" (SOA), or "clouds" of services,  together with more open specifications which allow for greater sharing, re-use and interoperability reinforce the ability of ICT to play a key role in this quest for effficiency in the public sector." (p.4) "Interoperability is supported through open specifications" (p.13) 2.4.1. Open Specifications and Interoperability (p.13 has a whole section dedicated to this important topic. Open specifications and interoperability are nearly 100% interrelated): "Interoperability is the ability of systems and machines to exchange, process and correctly interpret information. It is more than just a technical challenge, as it also involves legal, organisational and semantic aspects of handling  data" (p.13) "standards and  open platforms offer opportunities for more cost-effective use of resources and delivery of services" (p.13). The Bad Shies away from defining open standards, or even open specifications, the EU's preferred term for the key enabler of interoperability. Verdict 90/100, a very respectable score.

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• Register now! Exadata Partner Community Forum in Lisbon, Apr. 13-14

  - by javier.puerta(at)oracle.com

    Oracle PartnerNetwork | Account | Feedback INVITATION ORACLE EMEA EXADATA PARTNER COMMUNITY FORUM 13-14 APRIL 2011, SHERATON HOTEL, LISBON, PORTUGAL THE BEST PLACE TO BE IN 2011 FOR ORACLE EXADATA PARTNERS! Venue & Hotel Accomodation: Sheraton Lisboa Hotel & SpaAddress: Rua Latino Coelho, 1City: LisbonCountry: Portugal Dear Exadata partner, I am delighted to invite you to the first Exadata Partner Community Forum for EMEA partners which will take place in Lisbon, Portugal on 13-14 April, 2011. This event will provide you with the great opportunity to listen to our Oracle Executives, our specialist's keynotes on future sales & product strategy, and also to share sales and implementation experiences with other partners as a key part of the agenda. Do not miss this tremendous learning experience with a complete event starting from the initial phases of the sales cycle to the project implementation, including the following highlights: Update on Oracle's strategy and road map for Exadata Market drivers and business opportunities Selling Exadata: Discovery and qualification process. Accessing Oracle and partners' Proof-of-Concept infrastructure Case studies from partners who have successfully sold and implemented projects and developed a service business around Exadata Exadata OPN enablement and specialization And there's more... On the evening of April 13th you will be treated to a pleasant dinner at the Sheraton Hotel where you will also have another networking opportunity in a relaxing atmosphere, with a beautiful panoramic view of the city of Lisbon. Please view the agenda for more details. Registration: The EMEA Exadata Community Forum is not to be missed so to reserve your place please register here before March 1st. ** There is no registration fee for Oracle partners. Accommodation: The Sheraton Hotel has created a customized hotel registration portal for this event. Please click here for immediate hotel booking & rates. Details are also provided on Registration Event portal. Further information or assistance on venue logistics, please contact Angela Cadran. For other questions, please contact Javier Puerta. Javier Puerta, Core Technology Partner Programs, Oracle EMEA Copyright © 2011, Oracle and/or its affiliates.All rights reserved. Contact Us | Legal Notices and Terms of Use | Privacy Statement

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• Oracle’s Sun Server X4-8 with Built-in Elastic Computing

  - by kgee

  We are excited to announce the release of Oracle's new 8-socket server, Sun Server X4-8. It’s the most flexible 8-socket x86 server Oracle has ever designed, and also the most powerful. Not only does it use the fastest Intel® Xeon® E7 v2 processors, but also its memory, I/O and storage subsystems are all designed for maximum performance and throughput. Like its predecessor, the Sun Server X4-8 uses a “glueless” design that allows for maximum performance for Oracle Database, while also reducing power consumption and improving reliability. The specs are pretty impressive. Sun Server X4-8 supports 120 cores (or 240 threads), 6 TB memory, 9.6 TB HDD capacity or 3.2 TB SSD capacity, contains 16 PCIe Gen 3 I/O expansion slots, and allows for up to 6.4 TB Sun Flash Accelerator F80 PCIe Cards. The Sun Server X4-8 is also the most dense x86 server with its 5U chassis, allowing 60% higher rack-level core and DIMM slot density than the competition.  There has been a lot of innovation in Oracle’s x86 product line, but the latest and most significant is a capability called elastic computing. This new capability is built into each Sun Server X4-8.   Elastic computing starts with the Intel processor. While Intel provides a wide range of processors each with a fixed combination of core count, operational frequency, and power consumption, customers have been forced to make tradeoffs when they select a particular processor. They have had to make educated guesses on which particular processor (core count/frequency/cache size) will be best suited for the workload they intend to execute on the server.Oracle and Intel worked jointly to define a new processor, the Intel Xeon E7-8895 v2 for the Sun Server X4-8, that has unique characteristics and effectively combines the capabilities of three different Xeon processors into a single processor. Oracle system design engineers worked closely with Oracle’s operating system development teams to achieve the ability to vary the core count and operating frequency of the Xeon E7-8895 v2 processor with time without the need for a system level reboot.  Along with the new processor, enhancements have been made to the system BIOS, Oracle Solaris, and Oracle Linux, which allow the processors in the system to dynamically clock up to faster speeds as cores are disabled and to reach higher maximum turbo frequencies for the remaining active cores. One customer, a stock market trading company, will take advantage of the elastic computing capability of Sun Server X4-8 by repurposing servers between daytime stock trading activity and nighttime stock portfolio processing, daily, to achieve maximum performance of each workload.To learn more about Sun Server X4-8, you can find more details including the data sheet and white papers here.Josh Rosen is a Principal Product Manager for Oracle’s x86 servers, focusing on Oracle’s operating systems and software. He previously spent more than a decade as a developer and architect of system management software. Josh has worked on system management for many of Oracle's hardware products ranging from the earliest blade systems to the latest Oracle x86 servers.

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• What Would a CyberWar Do To Your Business?

  - by Brian Dayton

  In mid-February the Bipartisan Policy Center in the United States hosted Cyber ShockWave, a simulation of how the country might respond to a catastrophic cyber event. An attack takes place, they can't isolate where it came from or who did it, simulated press reports and market impacts...and the participants in the exercise have to brief the President and advise him/her on what to do. Last week, Former Department of Homeland Security Secretary Michael Chertoff who participated in the exercise summarized his findings in Federal Computer Weekly. The article, given FCW's readership and the topic is obviously focused on the public sector and US Federal policies. However, it touches on some broader issues that impact the private sector as well--which are applicable to any government and country/region-- such as: ·         How would the US (or any) government collaborate to identify and defeat such an attack? Chertoff calls this out as a current gap. How do the public and private sector collaborate today? How would the massive and disparate collection of agencies and companies act together in a crunch? ·         What would the impact on industries and global economies be? Chertoff, and a companion article in Government Computer News, only touch briefly on the subject--focusing on the impact on capital markets. "There's no question this has a disastrous impact on the economy," said Stephen Friedman, former director of the National Economic Council under President George W. Bush who played the role of treasury secretary. "You have financial markets shut down at this point, ordinary transactions are dramatically depleted, there's no question that this has a major impact on consumer confidence." That Got Me Thinking ·         How would it impact Oracle's customers? I know they have business continuity plans--is this one of their scenarios? What if it's not? How would it impact manufacturing lines, ATM networks, customer call centers... ·         How would it impact me and the companies I rely on? The supermarket down the street, my Internet Service Provider, the service station where I bought gas last night.   I sure don't have any answers, and neither do Chertoff or the participants in the exercise. "I have to tell you that ... we are operating in a bit of unchartered territory." said Jamie Gorelick, a former deputy attorney general who played the role of attorney general in the exercise.    But it is a good thing that governments and businesses are considering this scenario and doing what they can to prevent it from happening.

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• Hadoop growing pains

  - by Piotr Rodak

  This post is not going to be about SQL Server. I have been reading recently more and more about “Big Data” – very catchy term that describes untamed increase of the data that mankind is producing each day and the struggle to capture the meaning of these data. Ten years ago, and perhaps even three years ago this need was not so recognized. Increasing number of smartphones and discernable trend of mainstream Internet traffic moving to the smartphone generated one means that there is bigger and bigger stream of information that has to be stored, transformed, analysed and perhaps monetized. The nature of this traffic makes if very difficult to wrap it into boundaries of relational database engines. The amount of data makes it near to impossible to process them in relational databases within reasonable time. This is where ‘cloud’ technologies come to play. I just read a good article about the growing pains of Hadoop, which became one of the leading players on distributed processing arena within last year or two. Toby Baer concludes in it that lack of enterprise ready toolsets hinders Hadoop’s apprehension in the enterprise world. While this is true, something else drew my attention. According to the article there are already about half of a dozen of commercially supported distributions of Hadoop. For me, who has not been involved into intricacies of open-source world, this is quite interesting observation. On one hand, it is good that there is competition as it is beneficial in the end to the customer. On the other hand, the customer is faced with difficulty of choosing the right distribution. In future, when Hadoop distributions fork even more, this choice will be even harder. The distributions will have overlapping sets of features, yet will be quite incompatible with each other. I suppose it will take a few years until leaders emerge and the market will begin to resemble what we see in Linux world. There are myriads of distributions, but only few are acknowledged by the industry as enterprise standard. Others are honed by bearded individuals with too much time to spend. In any way, the third fact I can’t help but notice about the proliferation of distributions of Hadoop is that IT professionals will have jobs.   BuzzNet Tags: Hadoop,Big Data,Enterprise IT

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• BigData and Customer Experience: Happy Together

  - by Isabel F. Peñuelas

  The two big buzzes of the year may lay closer than it appears. Both concepts intersect at various points: BigData and Return of Investment of Marketing Campaigns On a recent post Big Data Is The Future Of Marketing Jeff Dachis explains very clearly how “Big data analytics finally allows marketers to identify, measure, and manage what is positively impacting their Brand”. Regression analysis applied to big data volumes coming from social media will substitute the failed attempts to justify marketing investments on social media in terms of followers and likes, he continues, “the measurement models applied by marketers on TV Campaigns don´t work on social”, we need to study the data with fresh eyes and maybe then we will start understanding and measuring brand engagemet. Social CRM and BigData The real value of Social CRM start by analyzing mass of big data from social media in order of applying social intelligence techniques that allow us to classify new customer niches and communities and define appropriated strategies to contact potential customers. Gartner Says that the Market for Social CRM is on pace to surpass $1 Billion in Revenue by Year-End 2012 but in words of Zach Hofer-Shall, Analyst at Forrester Research “Social customer relationship management is hard” (The Social CRM Arms Race Heats ). To succeed brands need three things: Investing in new social tools, investing in consultancy and investing in infrastructure for massive data storage and analysis. Neither CeX or BigData are easy and cheap wins. But what are the customer benefits of such investments? Big Data and Brand Engagement Time is the most valuable asset of todays consumers: tired of information overload, exhausted by the terabytes of offering, anxious because of not having the same fast multichannel experience with their services’ marketers or preferred goods providers than the one they found on their social media. Yes, I know you have read this before- me too. But is real. The motto of the Customer Experience philosophy of providing a consistent experience through multiple touchpoints that makes the relationship customer/brand easier and valuable finds it basis on understanding customer/s preferences and context for which BigData analysis is another imperative. In summary, I believe that using BigData Analysis in combination with appropriated CeX strategies and technologies is a promising direction for achieving: efficiency and marketing cost-savings; growing the customer base; and increasing customer conversion and retention. In a world: The Direction of Future Marketing.

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• Recap: Oracle at the Gartner Business Intelligence Summit

  - by kimberly.billings

  Getting to Vegas was no fun. As anyone who lives in the Bay Area knows, the SF airport shuts down one runway when it rains, causing major havoc. So rain, rain, rain on Sunday meant delay, delay, delay at the airport. Needless to say, my 6:30 pm flight didn't land in Vegas until 3:00 am! But the travel pains were worth it. There was a lot to be learned at the Gartner BI Summit this year, and the uptick in attendance was reflected in strong booth traffic and engaging conversations in the Oracle booth. Oracle customer, Dawn Conant, Director, Business Intelligence at Beckman Coulter, generated a lot of interest in her presentation about migrating from Business Objects to Oracle Business Intelligence, Enterprise Edition with Oracle Database 11g. Dawn's story was a very relatable one, as many of the attendees had plans for similar projects. One of the most interesting Gartner-led sessions compared BI/DW megavendors, IBM, Oracle, SAP and Microsoft. According to Gartner analyst Rita Sallam, these megavendors control about two-thirds of the BI market. Sallem attributes this in part to the fact that organizations are expanding their definitions of BI to also include analytics and performance management. In doing so, they require greater integration of BI applications with a broader set of applications and middleware. In a related session, a panel of Gartner analysts compared the Magic Quadrants for BI Platforms; CPM; Data Quality; Data Integration Tools; and Data Warehouses. Oracle is a leader in all of the Magic Quadrants in which it participates and has the most complete stack including hardware and software, according to Donald Feinberg. Feinberg also commented that in situations with VLDW and solid mixed workloads, Oracle Exadata is making a big difference! var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); try { var pageTracker = _gat._getTracker("UA-13185312-1"); pageTracker._trackPageview(); } catch(err) {}

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• IDC Analyst Report Touts Oracle–Accenture Strategic Initiative

  - by kristin.jellison

  Hi there, partners! Oracle Engineered Systems have been getting some love lately, and we want to share it with you! The market intelligence and advisory firm IDC recently released a report lauding Oracle and Accenture’s strategic initiative to route the performance and flexibility of Oracle Engineered Systems to clients. The report, "Oracle and Accenture Strategic Alliance Places Big Bet on Engineered Systems,” by Steve White, reflects a largely positive analysis of the relationship. White notes that the alliance is “one of the largest in the industry.” Under the relationship, Accenture has incorporated Oracle Engineered Systems—including Oracle Exadata Database Machine, Oracle Exalogic Elastic Cloud, Oracle SuperCluster, and Oracle Exalytics In-Memory Machine—into its leading datacenter transformation consulting services. Together, the two companies have also created bespoke platforms, such as the Accenture Foundation Platform for Oracle, which helps clients accelerate deployments on Oracle Fusion Middleware, running Oracle Exalogic Elastic Cloud and Oracle Exadata Database Machine. Oracle Engineered Systems deliver a single, engineered platform—including server to storage and networking. This makes it easier and cheaper for Accenture clients around the world to prepare their datacenters for managing, processing and analyzing the massive amounts of data they (rightly) anticipate seeing in the next decade. The new solutions can help reduce the effort and cost to migrate any vendor database to an Oracle Engineered Systems platform, which can lower the cost of ownership by up to 50 percent. For its part, Accenture has built a team of 300 consultants to implement and increase the flexibility and stability of client datacenters. This move further expands one of the fastest-growing full-service Oracle Enterprise solutions. Over 52,000 Accenture consultants are qualified to implement, upgrade and outsource the Oracle product suite. Accenture is a Diamond-level member of Oracle PartnerNetwork (OPN). For Oracle Partners, this update should give you at least two things to walk away with. First, this initiative is showing signs of success. As Marty Cole, group chief executive for Accenture’s Technology growth platform, put it, “We are seeing an increasing number of clients recognizing the value of consolidating their databases and taking advantage of the cost and performance benefits delivered by these solutions.” The pipeline is there—and not just for Accenture. Use this example to show your clients that investments in Oracle Engineered Systems are on the rise. Second, recognize that Oracle Engineered Systems represent one of the biggest platforms for growth that Oracle has to offer partners. As part of the agreement, Accenture is able to provide: Platform Readiness Assessments Platform Implementation App Rationalization Database Rationalization Managed Services These are all enablement opportunities you can offer customers under Oracle’s partner programs —to continue building the value of their investments, and the value of your relationship with Oracle. Take a read through the IDC report. To learn more about the partnership, see this press release. Happy selling! The OPN Communications Team

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• I Choose iNada

  - by Mark Treadwell

  As a laptop and Kindle user, I have been looking at the usual cyclical Apple frenzy in the press with the same kind of amused tolerance I give my three-year-old son.  They never seem to learn, and they keep repeating the same things.  However when I ready articles like this, I am reminded that that is not always the case. I am a happy user of a monster-sized HP HDX laptop, HP touch screen all-in-one system, and multi-screen Dell desktops at home as well as a HP business laptop at work.  I have no iPod, iMac, iTouch or any other relationship with the company who wants to trademark the prefix “i”. I have not missed them. That is not to say that I have no technological gadgets.  I do.  They just do not dominate Every company wants to preserve their customer base, but Apple just does it too rigidly.  The buy-in necessary rubs me wrong.  When the fanboys scream about the next great iApple thing which will kill off another market segment (this time, the iPad will kill off laptops), the amused tolerance returns. From what I have seen, the iPad virtual keyboard is a poor substitute for an actual keyboard.  It was intended to let you get some kind of text into a device that is not really intended for keyboard input, but rather for touch manipulation of a designed interface.  I like the virtual keyboard on my LG Dare cell phone, but you will not catch me writing my next novel with it.  But, you hear, you can connect a real keyboard and get info from another computer.  That is when you realize that the iPad is not a true standalone device like a laptop.  You have to make more hardware purchases to get what you truly want.  It is an expensive accommodation to get you a different form of freedom. So if Apple made a product with me in mind, you can have it.  Everyone gets to make their own choice.  My choice is the iNada.

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• Documentation in Oracle Retail Merchandising System (RMS) and Oracle Retail Fiscal Management System (ORFM), Release 13.2.4

  - by Oracle Retail Documentation Team

  The Patch Release 13.2.4 of the Oracle Retail Merchandising System (RMS) and its module, Oracle Retail Fiscal Management (ORFM)  is now available from My Oracle Support. End User Documentation Enhancements The following summarize the highlights of changes made to the documentation in conjunction with the new Brazil-related functionality: Foundation chapter in the Oracle Retail Merchandising System (RMS)/Sales Audit (ReSA) Brazil Localization User GuideThis chapter was updated with a non-base Localization Flexible Attribution Solution (LFAS) section that addresses the addition of several new custom attributes to Items and Suppliers through non-base LFAS for Brazil; it also addresses the extension of the Retail Tax Integration Layer (RTIL) through the Oracle Retail Merchandising System (RMS), and Oracle Retail Fiscal Management System (ORFM).  ORFM User GuideThe Purchase Order chapter was updated to include schedule related updates for a Nota Fiscal. The Fiscal Documents chapter was updated to include information on creating a new NF and searching for details using Vendor Product Number. Oracle Retail Fiscal Management/RMS Brazil Localization Implementation GuideThe Implementation Checklist chapter was updated with a note on multi-currency functionality. The Batch Processes chapter was updated with information on the NF EDI batch. The following summarize the highlights of changes made to the documentation in conjunction with the new technical certifications (see the RMS 13.2.4 Release Notes for more information): Installation Guides for RMS and for ORFM/RMS BrazilThese installation guides were updated extensively to account for the multiple technical certification enhancements in 13.2.4. White Paper: How to Upgrade from WebLogic11g 10.3.3 to WebLogic11g 10.3.4  (Doc ID: 1432575.1)See the previous blog entry regarding this new White Paper. New Documents on My Oracle Support for Brazil Localization Overview and Interfaces Tax Vendor Integration (Doc ID: 1424048.1)Oracle chooses to integrate with a third party tax expert to delivery the Brazilian solution. Oracle has built the Retail Tax Integration layer (RTIL) as the key integration component to support the integration of Oracle suite of products with external tax vendors. This paper addresses the RTIL integration interfaces with TaxWeb, providing guidance on the typical integration interfaces and operations that must be supported by other tax solutions in the Brazilian market. Oracle Retail Fiscal Management/RMS Brazil Localization: Localization Flexible Attribute Solution (LFAS) (Doc ID: 1418509.1)The white paper covers the definition of custom attributes in Localization Flexible Attribute Solution (LFAS) and enables retailers to perform data conversion changes. Retailers can add several new custom attributes to Items and Suppliers through non-base LFAS for Brazil and extend Retail Tax Integration Layer (RTIL) through the Oracle Retail Merchandising System (RMS), and Oracle Retail Fiscal Management System (RFM). Documents Published in RMS and ORFM Release 13.2.4 Oracle Retail Merchandising System Release Notes Oracle Retail Merchandising System Installation Guide Oracle Retail Merchandising System User Guide and Online Help Oracle Retail Sales Audit (ReSA) User Guide and Online Help Oracle Retail Merchandising System Operations Guide Oracle Retail Merchandising System Data Model Oracle Retail Merchandising Batch Schedule Oracle Retail Merchandising Implementation Guide Oracle Retail POS Suite 13.4.1 / Merchandising Operations Management13.2.4 Implementation Guide Oracle Retail Fiscal Management Data Model Oracle Retail Fiscal Management/RMS Brazil Localization Installation Guide Oracle Retail Fiscal Management/RMS Brazil Localization Implementation Guide Oracle Retail Fiscal Management User Guide and Online Help

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• Manageability at Oracle Openworld: a Guide to sessions for Partners

  - by Javier Puerta

  A large number of sessions focusing on Manageability will be taking place during the week of Oracle Openworld in San Francisco. To help you organize your schedule I am including below a list of sessions and events around Manageability that you will find of interest. PARTNER SPECIFIC SESSIONS Date/Time/Location  Session   Monday, October 1st, 2011 at 15:30 - 18:00 PST Grand Hyatt San Francisco 345 Stockton Street, San Francisco (Conference Theater) (It is a 15 minute walk from OOW Moscone Center. See directions here) Exadata & Manageability EMEA Partner Community Forum.- Listen to other partners share their experiences in selling and implementing Exadata and Manageability projects, and have a direct dialogue with some of the Oracle executives that are driving the strategy of the company in these areas. Agenda Welcome - Hans-Peter Kipfer, VP, Engineered Systems Oracle EMEA Next challenges in building and managing clouds - Javier Cabrerizo, VP, Business Development for Exadata, Oracle Corp. Partner Experiences: IT modernization, simplification and cost reduction: The case of a customer in Transportation & Logistics with custom applications and SAP. - Francisco Bermudez, Country Leader Infrastructure Services, Capgemini, Spain Nvision cloud project - Dmitry Krasilov, Head of Oracle Competence Center, Nvision Group, Russia From Exadata Ready to Exadata Optimized: An ISV Experience - Miguel Alves, Product Business Solutions Manager, WeDo Technologies, Portugal To confirm your participation send an email to [email protected] Tuesday, Oct 2, 11:45 AM - 12:45 PM - Marriott Marquis - Golden Gate A Developing Services for Private and Public Clouds.- The Oracle Cloud provides new business opportunities, secures business applications and data, and provides operational efficiencies and cost savings. For customers lacking the skill or time to architect, develop, or build a cloud, there is a growing demand for services practice partners that can deliver and manage Oracle Cloud solutions. In this session,• Become familiar with services examples and use cases that demonstrate how an Oracle Cloud can provide a solution to a customer’s needs today• Learn about Oracle architecture and best practices available for an Oracle Cloud instances• Identify the right Oracle technology and the optimal model for meeting customer needs while providing excellent revenues and an optimal margin for services delivered Wednesday, Oct 3, 1:15 PM - 2:15 PM - Marriott Marquis - Golden Gate B Using Management Already Built into Oracle Products: Oracle Enterprise Manager .- Engineered into Oracle products are management capabilities ready to be used. In this session, applicable to all partners, understand the growing market opportunities and how to use or include Oracle Enterprise Manager as part of your solution or services. Other Cloud sessions for Partners at the Oracle PartnerNetwork Exchange  Click here.-     OOW CUSTOMER SESSIONS   Download the Focus On Oracle Enterprise Manager Cloud Control 12c (and Private Cloud) guide for a full list of Exadata OOW sessions.  

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• Top 5 Sites and Activities in San Francisco to Experience During Oracle OpenWorld

  - by kgee

  While Oracle OpenWorld may provide solutions and information on topics like how to simplify your IT, the importance of cloud, and what types of storage may satisfy your enterprise needs, who is going to tell you more about San Francisco? Here are some suggested sites and activities to experience after OpenWorld that aren’t too far from the Moscone Center. It is recommended to take a cab for the sake of time, but the 6 square miles that make up San Francisco will make for a quick trek to any of the following destinations: The Golden Gate BridgeAn image often associated with San Francisco, this bridge is one of the most impressive in the world. Take a walk across it, or view it from nearby Crissy Field, it is a sight that floors even the most veteran of San Franciscans. The Ferry BuildingLocated at the end of Market Street in the Embarcadero, the Ferry Building once served as a hub of water transport and trade. The building has a bay front view and an array of food choices and restaurants. It is easily accessible via the Muni, BART, trolley or by cab. It is a must-see in San Francisco, and not too far from the Moscone Center. Ride the Trolley to the CastroFor only $2, you can get go back in history for a moment on the Trolley. Take the F-line from the Embarcadero and ride it all the way to the Castro district. During the ride, you will get an overview of the landscape and cultures that are prevalent in San Francisco, but be wary that some areas may beg for an open mind more than others. Golden Gate ParkWhen you tire of the concrete jungle, the lucky part of being in San Francisco is that you can escape to a natural refuge, this park being one of the favorites. This park is known for its hiking trails, cultural attractions, monuments, lakes and gardens. It is one good reason to bring your sneakers to San Francisco, and is also a great place to picnic. Please be wary that it is easy to get lost, and it is advisable to bring a map (just in case) if you go. Haight AshburyFor a complete change of scenery, Haight Ashbury is known as one of the places hippies used to live and the location of "The Summer of Love." It is now a more affluent neighborhood with boutique shops and the occasional drum circle. While it may be perceived as grungy in certain spots, it is one of the most photographed places in San Francisco and an integral part of San Franciscan history.

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• Mark Zuckerberg tops the list of 50 Highest Rated CEOs. 3 Indian CEOs feature in the list.

  - by Gopinath

  Mark Zuckerberg, the CEO of Facebook is rated as the best CEO according to a report released by the popular employee reviews website Glassdoor.com. 50,000 employees reviews submitted to Glassdoor in the past 1 year are considered for preparing the rating list and Zukerberg topped the list with 99 percent approval to the question “Do you approve of the way your CEO is leading the company?”. Wow! That’s an amazing support to Zukergerg from his employees though stock market and share holders are not with him. Coincidently Facebook is also rated as the best company to work by Glassdoor in a recent survey. Here is the list of top 10 CEOs Mark Zuckerberg, Facebook; 99.3% Approval Bill McDermott & Jim Hagemann Snabe, SAP; 99% Approval Dominic Barton, McKinsey & Company; 97% Approval Jim Turley, Ernst & Young; 96% Approval John E. Schlifske, Northwestern Mutual; 96% Approval Frank D’Souza, Cognizant Technology Solutions; 96% Approval Joe Tucci, EMC; 96% Approval Paul E. Jacobs, QUALCOMM; 95% Approval Richard K. Davis, U.S. Bank; 95% Approval Pierre Nanterme, Accenture; 95% Approval 3 Indian CEOs in the top 50 list – TCS, Wipro & MindTree The list featured three Indian CEOs and all the three are leading Software IT Services organizations in India and creating thousands of IT jobs.  Natarajan Chandrasekaran – the CEO of TCS is at 25th position, Krishnakumar Natarajan – the CEO of MindTree is at 28th position and  Wipro’s T.K.Kurien is at 44th position. Glad to see Indian CEO joining the global ranks. Tech Heavy Weights Google, Apple, Amazon & Microsoft aren’t in top 10 Another thing to note from this report is that the CEO’s of technology heavy weights Google, Apple, Amazon and Microsoft are not in the top10 list- looks like their employees are not really happy with their bosses. At least not as happy as their peers at Facebook. Google CEO’s Larry Page is at 11th position, Jeff Bezos of Amazon at 16th position and Tim Cook of Apple is at 18th position. Well the Microsoft CEO is not even in the list of top 50!! You can read the complete list of ratings at Glassdoor.com’s blog. Photo Credit: Andrew Feinberg

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• Looking for Cutting-Edge Data Integration: 2014 Excellence Awards

  - by Sandrine Riley

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 It is nomination time!!! This year's Oracle Fusion Middleware Excellence Awards will honor customers and partners who are creatively using various products across Oracle Fusion Middleware. Think you have something unique and innovative with one or a few of our Oracle Data Integration products? We would love to hear from you! Please submit today. The deadline for the nomination is June 20, 2014. What you win: An Oracle Fusion Middleware Innovation trophy One free pass to Oracle OpenWorld 2014 Priority consideration for placement in Profit magazine, Oracle Magazine, or other Oracle publications & press release Oracle Fusion Middleware Innovation logo for inclusion on your own Website and/or press release Let us reminisce a little… For details on the 2013 Data Integration Winners: Royal Bank of Scotland’s Market and International Banking and The Yalumba Wine Company, check out this blog post: 2013 Oracle Excellence Awards for Fusion Middleware Innovation… and the Winners for Data Integration are… and for details on the 2012 Data Integration Winners: Raymond James and Morrisons, check out this blog post: And the Winners of Fusion Middleware Innovation Awards in Data Integration are…  Now to view the 2013 Winners (for all categories). We hope to honor you! Here's what you need to do:  Click here to submit your nomination today.  And just a reminder: the deadline to submit a nomination is 5pm Pacific Time on June 20, 2014. /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;}

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• SOA &amp; Application Grid Specialization step 2 of 6 &ndash; References &amp; Marketing Kits

  - by Jürgen Kress

  In our fist step to become SOA Specialized & Application Grid Specialized we highlighted our OMM to register your opportunities. We continue our path to specialization with our marketing offerings to create your reference cases and run joint marketing campaigns. References: Be Recognized Through Partner Success Stories Oracle delivers a wide variety of services and solutions through our partners and we believe that those successes should be recognized and promoted. References are also required to become specialized. We showcase our partners’ capabilities in Oracle products and industries through partner success stories that are published on Oracle.com. For significant implementations, we may invite partners to participate in a press release or be interviewed in a podcast. To participate and take a further step to become specialized, please take a minute to complete the form and tell us about the successful project you have implemented. If your story is selected, we will contact you for an interview. Create your references The partner reference program Enables partners to be recognized by both Oracle and our customers Provides an opportunity for partners to showcase successes with their customers on Oracle solutions Helps raise awareness of our partners’ capabilities, elevating them above their competition Time to submit a SOA and Application Grid reference request today To learn more about partner references, check out the following resources: Judson Althoff’s YouTube Video: Be Recognized with OPN Specialized Reference Program OPN PartnerCast: Be Recognized…Your Reference Matters!!! (MP3) Partner/Customer Reference Brochure (PDF) Marketing Kits We have created OFM 11g marketing kit http://tinyurl.com/soamarketing (OPN account required) The marketing kit includes all the ppts and demos from our launch event. Oracle package includes: • Event templates like invitation, agenda ,confirmation follow up templates • OFM 11g presentations • Free usage of the Oracle Customer Visit Center • Condition: mandatory lead registration in the Oracle Open Market Model (OMM) To download the material, please make sure that you select the campaign “Enterprise: Fusion Middleware 11g”: OFM 11g Oracle Marketing 4 Partners Package http://tinyurl.com/soamarketing (OPN account required)   For more information on Specialization please visit our OPN Specialized Webcast Series And become a member in our SOA Partner Community for registration please visit www.oracle.com/goto/ema/soa Jürgen Kress, SOA Partner Adoption EMEA SOA Specialized Application Grid Specialized Proof 2 transactions with OMM Proof 2 transactions with OMM Create your 2 references Create your 2 references SOA Sales assessment 3, Oracle Application Grid Sales Specialist  SOA Pre-Sales assessment 3 Oracle Application Grid PreSales Specialist Support assessment 1 Support assessment 2 SOA Implementation assessment 4 Application Gridplementation assessment 4

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• Mexico leading in Business Transformation Strategies:

  - by [email protected]

  By John Burke Group Vice President Oracle Applications Business Unit     I recently completed a business tour in Mexico, and was surprised by both the economic vibrancy of the country and the thought leadership expressed by many of the customers I met.  An example of the economic vibrancy of the country: across the street from my hotel was the local Bentley dealership, Coach Store, Yves Saint Laurent and of course a Starbucks.  I only made it to Starbucks.  Both the Coach Store and YSL had a line of folks waiting to get in... As for thought leadership, there were several illustrations only on the first day. I had the opportunity to meet with a branch of the Mexican Federal Government. Their questions were not about clerical task automation, far from it! We discussed citizen on-line access to fees and services - for example looking up the duty on an international goods shipment, or tracking that my taxes have been received, or the status of my request for a certain service.  Eligibility, policies and status.  Having an integrated rules or policy automation system that would allow businesses and citizens to access accurate information and ensure the proper collection of fees and payment for 3rd party provided services.    Then in the afternoon, I met with the owner of a roofing company (note: most roofs in Mexico are flat and made of cement).  This CEO started discussing how he wanted to transform his business from a cement products company to a service company and market 5-10-15 year service contracts which would guarantee the structural integrity of the roof and of course that the roof would remain waterproof.  Although his products were guaranteed, they required an annual inspection and most home owners never schedule that inspection until it is too late and water damage has occurred.  These emergency calls reduce his margin and reduce customer satisfaction.  This lead to a discussion of business models in general and why long term differentiation can only come from service, not just for the music or news industries, but also for roofing companies!    I completely agreed with the transformational concepts described in both meetings and quickly understood why there is a Bentley dealership near my hotel.    

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• Programming Windows 8 Apps with HTML, CSS, and JavaScript - All you need in one title

  It took me a while to work through the 800+ pages of this title. And yes, I really mean working not reading... Since the release of Windows 8 it should be obvious to any Windows software developer that there are new ways to develop, deploy and market applications for a broader audience. Interestingly, Microsoft started to narrow the technological gap between the various platforms - desktop, web, smartphone and XBox - and development of modern apps with HTML, CSS and JavaScript couldn't be easier. Kraig covers all facets of modern Windows 8 apps from the basic building blocks and project templates in Visual Studio 2012 over to the thoughtful use of specific APIs to finally proper deployment in the App Store and potential monetization. The organisation of the book is lied out like step by step instructions or a tutorial. Kraig literally takes the reader by the hand and explains in detail in his examples about the reasons, the pros, and the cons of a certain way of implementation. Thanks to cross-references to other chapters he leaves the choice to the reader to dig deeper right now or to catch up at some time later. Personally, I have to admit that I really enjoyed the relaxed writing style. App development is not dust-dry rocket science and it should be joyful to learn about new technologies. And thanks to the richness of the various chapters and samples you could easily adapt and transfer the knowledge gained in this title to other platforms like Windows Phone 8. And last but not least: The ebook is freely available at Amazon, Microsoft Press and O'Reilly. Don't think about it, just get the book. Now. Update: I already mentioned this title in other blog entries which are related to Microsoft certification. Feel free to read on and to discover more online resources: Learning content for MCSDs: Web Applications and Windows Store Apps using HTML5 More content for MCSDs: Web Applications and Windows Store Apps using HTML5 O'Reilly offers free webcasts on their site, too. And in case that you would like to know more about Kraig's book and his experience with various development teams, please checkout this one: Zero to App in Two Weeks: Programming Windows 8 Apps in HTML, CSS, and JavaScript. The recording should be available soon.

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• Partner Blog: aurionPro SENA - Mobile Application Convenience, Flexibility & Innovation Delivered

  - by Darin Pendergraft

  About the Writer: Des Powley is Director of Product Management for aurionPro SENA inc. the leading global Oracle Identity and Access Management specialist delivery and product development partner. In October 2012 aurionPro SENA announced the release of the Mobile IDM application that delivers key Identity Management functions from any mobile device. The move towards an always on, globally interconnected world is shifting Business and Consumers alike away from traditional PC based Enterprise application access and more and more towards an ‘any device, same experience’ world. It is estimated that within five years in many developing regions of the world the PC will be obsolete, replaced entirely by cheaper mobile and tablet devices. This will give a vast amount of new entrants to the Internet their first experience of the online world, and it will only be via these newer, mobile access channels. Designed to address this shift in working and social environments and released in October of 2012 the aurionPro SENA Mobile IDM application directly addresses this emerging market and requirement by enhancing administrators, consumers and managers Identity Management (IDM) experience by delivering a mobile application that provides rapid access to frequently used IDM services from any Mobile device. Built on the aurionPro SENA Identity Service platform the mobile application uses Oracle’s Cloud, Mobile and Social capabilities and Oracle’s Identity Governance Suite for it’s core functions. The application has been developed using standards based API’s to ensure seamless integration with a client’s on premise IDM implementation or equally seamlessly with the aurionPro SENA Hosted Identity Service. The solution delivers multi platform support including iOS, Android and Blackberry and provides many key features including: • Providing easy to access view all of a users own access privileges • The ability for Managers to approve and track requests • Simply raising requests for new applications, roles and entitlements through the service catalogue This application has been designed and built with convenience and security in mind. We protect access to critical applications by enforcing PIN based authentication whilst also providing the user with mobile single sign on capability. This is just one of the many highly innovative products and services that aurionPro SENA is developing for our clients as we continually strive to enhance the value of their investment in Oracle’s class leading 11G R2 Identity and Access Management suite. The Mobile IDM application is a key component of our Identity Services Suite that also includes Managed, Hosted and Cloud Identity Services. The Identity Services Suite has been designed and built specifically to break the barriers to delivering Enterprise, Mobile and Social Identity Management services from the Cloud. aurionPro SENA - Building next generation Identity Services for modern enterprises. To view the app please visit http://youtu.be/btNgGtKxovc For more information please contact [email protected]

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• OpenWorld Day 1

  - by Antony Reynolds

  A Day in the Life of an OpenWorld Attendee Part I Lots of people are blogging insightfully about OpenWorld so I thought I would provide some non-insightful remarks to buck the trend! With 50,000 attendees I didn’t expect to bump into too many people I knew, boy was I wrong!  I walked into the registration area and immediately was hailed by a couple of customers I had worked with a few months ago.  Moving to the employee registration area in a different hall I bumped into a colleague from the UK who was also registering.  As soon as I got my badge I bumped into a friend from Ireland!  So maybe OpenWorld isn’t so big after all! First port of call was Larrys Keynote.  As always Larry was provocative and thought provoking.  His key points were announcing the Oracle cloud offering in IaaS, PaaS and SaaS, pointing out that Fusion Apps are cloud enabled and finally announcing the 12c Database, making a big play of its new multi-tenancy features.  His contention was that multi-tenancy will simplify cloud development and provide better security by providing DB level isolation for applications and customers. Next day, Monday, was my first full day at OpenWorld.  The first session I attended was on monitoring of OSB, very interesting presentation on the benefits achieved by an Illinois area telco – US Cellular.  Great discussion of why they bought the SOA Management Packs and the benefits they are already seeing from their investment in terms of improved provisioning and time to market, as well as better performance insight and assistance with capacity planning. Craig Blitz provided a nice walkthrough of where Coherence has been and where it is going. Last night I attended the BOF on Managed File Transfer where Dave Berry replayed Oracles thoughts on providing dedicated Managed File Transfer as part of the 12c SOA release.  Dave laid out the perceived requirements and solicited feedback from the audience on what if anything was missing.  He also demoed an early version of the functionality that would simplify setting up MFT in SOA Suite and make tracking activity much easier. So much for Day 1.  I also ran into scores of old friends and colleagues and had a pleasant dinner with my friend from Ireland where I caught up on the latest news from Oracle UK.  Not bad for Day 1!

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