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  • It is CX a new concept?

    - by Isabel F. Peñuelas
    The Marketing Industry and the Web Industry are talking about CX since some time. However it is only very recently that the concept has reached some common meaning accepted by the analysts’ and the IT community. The new CX model depends on two previous facts: the expansion of the social media, and the impact of the new advanced features of mobile devices regarding brand-customer interaction. CXsers vs UXers First there is some need of disambiguity between User Experience and Customer Experience. User Experience -UX, is a much well established concept related with the design of user interactions for particular devices. UX people are interested on multiple touch points of digital interfaces while CX people are interested on all kind of interfaces including physical ones. UX is an evolution of Web Usability, while CX is a marketing concept. UX is an instrument of User Experience. CX in fact is all about Connections and Interactions. Connections Dan Draper, the creative director Mad Men, understands very well that to market effectively means to connect with people, and the best way to connect to people is to use the connections people have with other people: understanding Social Media connections and taking the customer pulse of customers on those medias, and are strong facilitators of CX strategies.  Interactions We can very simply define CX as the relationship that a customer establishes with a brand through multiple touch points (interactions, channels) through the entire life cycle of his relationship- direct or indirect with the brand. Interactions can be grouped on Customer Journeys through multiple touch points defined as the path a customer follows to achieve a goal. Processes A customer journey today usually starts at the moment he surfs the Web, then he takes a purchase decision; purchases the product;  request a particular service and finally recommends or do not recommends the product.  Customer Journeys are processes, and to analyze customer journeys there exists today a broad offering of modern Customer Journey tools very similar actually to the use cases or UML activity diagrams for IT systems design. As a summary CX is nothing more and nothing less than applying process analysis methods for better understanding how to create value through customer interactions across the multiple user´s touch points with the brand.

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  • Cheating on Technical Debt

    - by Tony Davis
    One bad practice guaranteed to cause dismay amongst your colleagues is passing on technical debt without full disclosure. There could only be two reasons for this. Either the developer or DBA didn’t know the difference between good and bad practices, or concealed the debt. Neither reflects well on their professional competence. Technical debt, or code debt, is a convenient term to cover all the compromises between the ideal solution and the actual solution, reflecting the reality of the pressures of commercial coding. The one time you’re guaranteed to hear one developer, or DBA, pass judgment on another is when he or she inherits their project, and is surprised by the amount of technical debt left lying around in the form of inelegant architecture, incomplete tests, confusing interface design, no documentation, and so on. It is often expedient for a Project Manager to ignore the build-up of technical debt, the cut corners, not-quite-finished features and rushed designs that mean progress is satisfyingly rapid in the short term. It’s far less satisfying for the poor person who inherits the code. Nothing sends a colder chill down the spine than the dawning realization that you’ve inherited a system crippled with performance and functional issues that will take months of pain to fix before you can even begin to make progress on any of the planned new features. It’s often hard to justify this ‘debt paying’ time to the project owners and managers. It just looks as if you are making no progress, in marked contrast to your predecessor. There can be many good reasons for allowing technical debt to build up, at least in the short term. Often, rapid prototyping is essential, there is a temporary shortfall in test resources, or the domain knowledge is incomplete. It may be necessary to hit a specific deadline with a prototype, or proof-of-concept, to explore a possible market opportunity, with planned iterations and refactoring to follow later. However, it is a crime for a developer to build up technical debt without making this clear to the project participants. He or she needs to record it explicitly. A design compromise made in to order to hit a deadline, be it an outright hack, or a decision made without time for rigorous investigation and testing, needs to be documented with the same rigor that one tracks a bug. What’s the best way to do this? Ideally, we’d have some kind of objective assessment of the level of technical debt in a software project, although that smacks of Science Fiction even as I write it. I’d be interested of hear of any methods you’ve used, but I’m sure most teams have to rely simply on the integrity of their colleagues and the clear perceptions of the project manager… Cheers, Tony.

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  • Retail in New York - a walk down 5th Avenue

    - by sarah.taylor(at)oracle.com
    It's the week of the NRF Big Show and all eyes in the retail industry are on New York. The Big Apple is famous for Big Retail -with a proliferation of incredibly iconic stores. The environment is exciting and familiar even to people visiting this small island for the first time. Most of us have travelled down Fifth Avenue watching movies and TV even if we have never set foot on American soil. I find it one of the most exciting retail cities in the world and I am thrilled this year to be here with so many of Oracle's International retail customers who are joining us for the Retail Exchange. The Oracle program brings retailers from all over the planet together to share ideas and be inspired by New York retail and the NRF event. The show celebrates its 100th year in 2011 and New York itself has been recognized globally as the capital of innovative retail for just as long.  Fifth Avenue is where many global brands have placed their flagship stores, and businesses are in constant competition to set themselves apart from their competitors - both in the store and from the street.  These flag ship retail destinations present what today's customers are finding most exciting and delightful about retail. For the tourist market, they may only visit these stores once, but the impression that a trip to a flagship store leaves with a customer can last a lifetime.  One of the stores that is currently turning heads on Fifth Avenue is Hollister, sister brand to Abercrombie and Fitch, which has filled its shop front with a massive live video (and audio) feed of surfers on the beach in California.  To complete the effect, they also have troughs of water in front of the video screens to bring the sea to the street.  And this isn't the only kind of surfing that retailers are considering today and multi-channel retail is a hot topic that all of the retailers joining the Retail Exchange are considering.   The rest of the world looks to the brands along Fifth Avenue for inspiration - how they take advantage of new opportunities, how they set themselves apart from their competitors and how they keep their products fresh and desirable. With these inspiring pioneers in New York, it's little wonder that NRF's Big Show is so popular, and that New York is viewed as one of the retail capitals of the world. It is a pleasure to be here with so many of the world's greatest international retailers.

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  • Fraud and Anomaly Detection using Oracle Data Mining YouTube-like Video

    - by chberger
    I've created and recorded another YouTube-like presentation and "live" demos of Oracle Advanced Analytics Option, this time focusing on Fraud and Anomaly Detection using Oracle Data Mining.  [Note:  It is a large MP4 file that will open and play in place.  The sound quality is weak so you may need to turn up the volume.] Data is your most valuable asset. It represents the entire history of your organization and its interactions with your customers.  Predictive analytics leverages data to discover patterns, relationships and to help you even make informed predictions.   Oracle Data Mining (ODM) automatically discovers relationships hidden in data.  Predictive models and insights discovered with ODM address business problems such as:  predicting customer behavior, detecting fraud, analyzing market baskets, profiling and loyalty.  Oracle Data Mining, part of the Oracle Advanced Analytics (OAA) Option to the Oracle Database EE, embeds 12 high performance data mining algorithms in the SQL kernel of the Oracle Database. This eliminates data movement, delivers scalability and maintains security.  But, how do you find these very important needles or possibly fraudulent transactions and huge haystacks of data? Oracle Data Mining’s 1 Class Support Vector Machine algorithm is specifically designed to identify rare or anomalous records.  Oracle Data Mining's 1-Class SVM anomaly detection algorithm trains on what it believes to be considered “normal” records, build a descriptive and predictive model which can then be used to flags records that, on a multi-dimensional basis, appear to not fit in--or be different.  Combined with clustering techniques to sort transactions into more homogeneous sub-populations for more focused anomaly detection analysis and Oracle Business Intelligence, Enterprise Applications and/or real-time environments to "deploy" fraud detection, Oracle Data Mining delivers a powerful advanced analytical platform for solving important problems.  With OAA/ODM you can find suspicious expense report submissions, flag non-compliant tax submissions, fight fraud in healthcare claims and save huge amounts of money in fraudulent claims  and abuse.   This presentation and several brief demos will show Oracle Data Mining's fraud and anomaly detection capabilities.  

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  • 6 Ways to Modernize Your Customer Experience

    - by Mike Stiles
    If customers have changed, if the way they research and shop have changed, if their expectations have changed, if their ability to act on dissatisfaction has changed, but your customer experience has NOT changed, what was once “good enough” may now be crippling. Well, the customer has changed, and why wouldn’t they? You’ve probably changed too in your role as consumer. There’s more info available, it’s easier to get, there’s more choice, you’re more mobile, you’re more connected, it’s easier to buy, and yes, it’s easier to switch brands if experiences don’t meet your now higher expectations. Thanks to technological advances, we as marketers can increasingly work borderline miracles. But if we’re still not adamantly adopting customer centricity, and if we aren’t making the customer experience paramount amongst business goals, the tech is wasted. A far more modern customer experience is called for. Here are 6 ways to get there: 1. Modern Marketing: Marketing data is aggregated and targeted to the right customers, who are getting personal, relevant communications. In return, you’re getting insight that finally properly attributes revenue to your marketing efforts. 2. Modern Selling: Demand is being driven across all channels with modern selling tools. Productivity is up thanks to coordinated communication and selling, and performance is ever optimized using powerful analytics. 3. Modern CPQ: You’re cross-selling and upselling more effectively since reps and channel partners have been empowered with the ability to quickly, automatically generate 100% accurate, customer-friendly quotes complete with price controls and automated approvals. 4. Modern Commerce: You’re leveraging data and delivering personalized, targeted digital experiences to everyone. You’re attracting more visitors, and you’re able to scale and keep up with the market and control the experience. 5. Modern Service: You’re better serving your customers by making it easier for them to engage with your brand, plus you’re lowering your costs by increasing agent and tech support efficiencies. 6. Modern Social: You’re getting faster, deeper, more accurate insights from social and turning content around faster, which then goes out to the right people at the right time in the right place. You’ve also gotten proactive in your service, and customers love that. For far too many brands, the buying journey of Need, Research, Select, Buy, Use, Recommend across the multiple connect points of Social, Mobile, Store, Call Center, Site, Ecommerce is a disconnected mess. Oracle’s approach to CX is to connect every interaction your customer has with your brand, avoiding the revenue losses lousy customer experiences bring. How important is the experience to customers? 94% are willing to pay more of their hard-earned money to have better ones, while a meager 1% say they get the good, consistent experiences they expect. Brands, your words aren’t as loud anymore, so your actions as they relate to customer experience are going to have to do the talking. @mikestiles @oraclesocialPhoto: Julien Tromeur, freeimages.com

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  • Reduce weight in healthy way - Day 2

    - by krnites
    My second day of reducing weight and it seems most of the blog are correct in saying that you can reduce weight if your calorie consumption is less than what you burn. In one day I have lost 1 lbs without doing anything. My current weight is 177.4 lbs. Yesterday I ate small portion of dinner that I used to eat that also around 7 PM. Normally I eat my dinner around 10 PM and withing 2 hour of eating I go for sleep, but yesterday I ate around 7 PM and went for sleep only after 12.On my second day I have eaten noodles and 3 eggs in breakfast and sesame chicken ( I love it) and fried rice in lunch, I still have not gone for running but had plan to go for running and then swimming. I hope it will at least burn the calories that I had taken. On some site it was written that a normal men body needs around 2000 Calorie a day. So if I am eating less than 2000 calorie ( noodles + 3 eggs = 400+200, rice + sesame chicken = 1300, total = 1900) and burning around 300 calorie, my total calorie intake will be 1600 which is less than what my body needs. So most probably by tomorrow I should come under 176 lb bracket.Apart from counting the calorie that I am taking in everyday and approx number of calorie that I am burning everyday, I had also starting tracking my physical activities on my mobile. I have got a beautiful Samsung Focus S Windows 7.5 mobile. And after browsing through the market I have downloaded couple of health Apps.1. 6 Week training - this has set of exercise and lets you choose the number of sets you want to do for all exercise. Its focus on your core muscles.2. Fast food Calories - This apps has all the fast food chain listed and give the calorie count of each of the food item available on there menu. Like for Burger King's French Fries Large (Salted) contains 500 Calorie.3. Gym Pocket Guide - Contains instructions for different kind of exercise and tells a right way of doing them.4.  RunSat - kind of GPS based application. Its mark the distance you have run, shows the path you have taken on a map, total calorie burnt, laps completed. I love this apps.5. Stop Watch I also have noticed that If I am running in GYM and have television in front of me where a movie or serial is going on which I like,  I normally didn't notice the time. Most of the time running on treadmill is very boring, but if some music video is playing or some kind of sitcom is going, I can run for  a hour or half.So on day 2 I have lost 1 lbs and had learnt that calorie intake should be less then calorie burnt for a given day.

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  • Career Change Need Advice: Professional Web Developer

    - by bikedorkseattle
    I'm hoping to get some advice here on the steps I should take to make a career change into professional web development. I've been working in cancer research the last 14 years and I need a change. The job market is terrible, the pay is worse, and despite what one would think the atmosphere is generally un-collegial, even in your own group. Venture funding never returned after the dot com burst and with 3 to 5 wars our country is now in, NIH funding is only going to get worse. I know things are not going to get better for my field, sadly, and I know I need to move on. For probably just as long I have fiddled around with web development, I even run a fairly popular site with close to 1 million/month pageviews that pulls a decent income, but not stable enough to live off of right now. My skills are ok for being self taught. I enjoy the fast paced nature of the web and the tools the community creates and how eager people are to help and share knowledge; it's what science should be. I have been trying to find an entry level developer job doing standard HTML/CSS/PHP/MySQL/JS/jQuery type work. A good 50%+ of the jobs want someone with a CS degree, and most want 5 years experience. Having no professional experience and no formal education, I know I'm at a huge disadvantage. I am now considering my options on how to move forward professionally. The way I see it I have basically 3 options. Build up my portfolio of work as much as I can and continue to learn as much as I can on my own. Try to contribute on some open source project when time allows. Network like crazy and go to meetups. Be confident and pray a lot in private. OR While doing above, do some certification programs in PHP and Java, possibly others. Get a Zend Certification. OR Spend a few years getting a CS degree while doing 1. I've already done the work fulltime go to school thing and it doesn't excite me one bit. I didn't have the greatest college experience and am not too eager to return, but I have a family to feed. Is the degree really necessary or is it more of a right of passage type thing in most instances? I appreciate everyones input. Thanks for taking the time to respond.

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  • It's All In The Cloud

    - by Natalia Rachelson
    People turned out in droves for Steve Miranda's Apps Cloud General Session. Steve, as engaging as ever, covered our Apps strategy in the cloud and reinforced that Oracle has a complete set of cloud services including: •    Human Capital Management•    Talent Management•    Sales and Marketing•    Customer Service and Support•    Financial Management•    Procurement, Sourcing, and Inventory•    Project Portfolio Management•    Governance, Risk, and Compliance... all delivered on top of the Social, Platform, and Common Infrastructure.Steve talked about Fusion being the centerpiece of our Cloud Services. The fact that Fusion is 100 percent standards based is a big, big deal! In addition, our ERP Cloud Service is the most complete cloud service on the market. And email marketing is dead -- social marketing is where the action is. It's also where Oracle is investing heavily from a Sales & Marketing Cloud perspective. Steve covered the strategic acquisitions Oracle has made to enhance our organic Cloud offering. Specifically, Oracle bought RightNow to make our Customer Service and Support Cloud service complete. We also bought Taleo to add Recruiting and Learning capabilities to our Talent Management Cloud. Steve talked about our customers and how they are benefiting from the use of a variety of our Cloud Services. Red Robin is driving lower labor and food costs with Oracle ERP Cloud Service. He used Elizabeth Arden as the profile customer for HCM and Talent Management Service, UBS for HCM and Talent Management Service, and Brocade for Talent Management. All these customers are benefiting from a comprehensive and fully integrated HR platform that aligns compensation with performance and enhances workforce motivation and retention. At the same time, Hitachi Data Systems is using Oracle Taleo Performance Management Cloud to recruit the right competencies, pinpoint areas of improvement, and develop and monitor employee goals to support the global account organization. KLM and Overstock.com are gaining the benefits of Oracle's Customer Service and Support Service from RightNow by better engaging and serving customer needs online and through call centers. And last but not least, Graco and Key Energy are leveraging mobility features and sales forecasting and territory management capabilities within the Oracle Sales and Marketing Service. They expect to gain better visibility to sales information and drive more efficient sales campaigns and empower their sales force with data they need to make sales. Overall, Oracle Apps Cloud Services are enjoying a significant momentum in the marketplace. Steve projected an air of confidence and enthusiasm highlighting Oracle's latest successes with Cloud services.

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  • Multiple country-specific domains or one global domain [closed]

    - by CJM
    Possible Duplicate: How should I structure my urls for both SEO and localization? My company currently has its main (English) site on a .com domain with a .co.uk alias. In addition, we have separate sites for certain other countries - these are also hosted in the UK but are distinct sites with a country-specific domain names (.de, .fr, .se, .es), and the sites have differing amounts of distinct but overlapping content, For example, the .es site is entirely in Spanish and has a page for every section of the UK site but little else. Whereas the .de site has much more content (but still less than the UK site), in German, and geared towards our business focus in that country. The main point is that the content in the additional sites is a subset of the UK, is translated into the local language, and although sometimes is simply only a translated version of UK content, it is usually 'tweaked' for the local market, and in certain areas, contains unique content. The other sites get a fraction of the traffic of the UK site. This is perfectly understandable since the biggest chunk of work comes from the UK, and we've been established here for over 30 years. However, we are wanting to build up our overseas business and part of that is building up our websites to support this. The Question: I posed a suggestion to the business that we might consider consolidating all our websites onto the .com domain but with /en/de/fr/se/etc sections, as plenty of other companies seem to do. The theory was that the non-english sites would benefit from the greater reputation of the parent .com domain, and that all the content would be mutually supporting - my fear is that the child domains on their own are too small to compete on their own compared to competitors who are established in these countries. Speaking to an SEO consultant from my hosting company, he feels that this move would have some benefit (for the reasons mentioned), but they would likely be significantly outweighed by the loss of the benefits of localised domains. Specifically, he said that since the Panda update, and particularly the two sets of changes this year, that we would lose more than we would gain. Having done some Panda research since, I've had my eyes opened on many issues, but curiously I haven't come across much that mentions localised domain names, though I do question whether Google would see it as duplicated content. It's not that I disagree with the consultant, I just want to know more before I make recommendations to my company. What is the prevailing opinion in this case? Would I gain anything from consolidating country-specific content onto one domain? Would Google see this as duplicate content? Would there be an even greater penalty from the loss of country-specific domains? And is there anything else I can do to help support the smaller, country-specific domains?

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  • Why should I not do a masters degree

    - by aurel
    I have left university on July 2010 where I studied web design (as we all know you learn more by your self but that’s not the issue at the moment). Since then I have not managed to find a job (apart from a one month work experience), from the way things are going, and by taking into account the fact that all my university friends are in the same situation, I don’t think that I am going to find a job soon (within the industry) Now as we all do, even though I don’t have a job, I am still working on personal projects and try to keep up to date (I don’t need a job or uni to do this) – but I am thinking, because there is not work available, would it be worth going back to uni for a master degree? I know I don’t need it and I know that is unlikely that I will learn anything important, as I believe in self learning, and in most cases it is a lot more effective (but I have to say I don’t mind going back to school) The only reason I am thinking of doing the master is, (and this is where I need your help): If it takes me a year to get a job, then on the interview, would the employer think “what the hell did this guy do since he left university” – now if I go to university that would solve this problem. Or I’m I making up a problem that does not exist Plus, I know that employers need examples of sites that I have been working on, at the moment I only have 3 (as when working on personal projects, where their is not time limit I tend drag things in order to get them perfect, and they never get perfect) – so by going back to uni, then this problem maybe solved I said all this as I have read a lot about the fact that you don’t need to have a masters degree to work on web design market (and I totally agree) but considering my concern, the question is should I do a masters course to avoid just spending hours in my room working and learning in my own (but that it would be hard to convince employers that I was really learning in my room) Maybe because I’m still young age 22 not that old anyway :), but I don’t have the “dream” of being rich, so if I were to tell the truth I don’t really care of the fact that I don’t have a job (at the moment), because regardless, I am working on what I love every day, but I know that in the future when I will need the job I may find it harder to get one, if I neglect doing so now Every time I ask a question that I’m not sure about, I keep going on and on, but I really hope you get what I am trying to get across. By the way the course that I am looking at for a masters says that it would teach me how to do these: e-commerce e-government e-science e-learning I don’t know any of them, a part from e-commerce Thanks

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  • Partner Webcast – Oracle SOA Suite 12c: Connect 4 Cloud, Mobile, IoT with On-premise - August 28th 2014

    - by JuergenKress
    Thursday August 28th 2014 SOA Suite 12c Webcast The pace of new business projects continues to grow from increasing customer self-service to seamlessly connecting all your back office and in-the-field applications. At the same time increased integration complexity may seem inevitable as organizations are suddenly faced with the requirement to support three new integration challenges: » Cloud Integration - integrate with the cloud, rapidly integrate a growing list of cloud applications with existing applications » Mobile Integration - the urgency to mobile-enable existing applications » IoT Integration - begin development on the latest trend of connecting Internet of Things (IoT) devices to your existing infrastructure. Join this webcast to get an overview of what is in Java 8 from a business perspective and how with Java 8, you are uniquely positioned to extend innovation in your solutions through the largest, open, standards-based, community-driven platform. Oracle SOA Suite 12c Oracle SOA Suite 12c, the latest version of the industry’s most complete and unified application integration and SOA solution, aims to simplify, accelerate and optimize integrations. Oracle SOA Suite 12c and its associated products, Oracle Managed File Transfer, Oracle Cloud and Application Adapters, B2B and healthcare integration, offer the industry’s most highly integrated platform for solving the increased integration challenges. Oracle SOA Suite 12c is a complete, integrated and best-of-breed platform. It enables next generation integration capabilities through A unified toolset for the development of services and composite applications. A standards-based platform that is service enabled and easily consumable by modern web applications, allowing enterprises to quickly and easily adapt to changes in their business and IT environments. Greater visibility, controls and analytics to govern how services and processes are deployed, reused and changed across their entire lifecycle. Join us to find out more about the new features of Oracle SOA Suite 12c and how it enables you to reduce time to market for new project integration and to reduce integration cost and complexity. Oracle SOA Suite is the ability to simplify by integrating the disparate requirements of cloud, mobile, and IoT devices with existing on-premise applications. Agenda: Oracle SOA Suite 12c new Features Cloud Integration Mobile Enablement Interent of Things (IoT) Summary - Q&A For details please visit our registration page here. Thursday, Aug 28th 2014 10am CET  (9am GMT / 11am EEST SOA & BPM Partner Community For regular information on Oracle SOA Suite become a member in the SOA & BPM Partner Community for registration please visit www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Facebook Wiki Technorati Tags: SOA Suite 12c,Community,Oracle SOA,Oracle BPM,OPN,Jürgen Kress,SOA

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  • Oracle Partner Architects Training

    - by mseika
    Dear Oracle Partner, There is a lot more to Oracle technology than meets the eye. Sure, you already belong to a small circle of our most experienced and committed partners. But are you making the best use possible of our technology solutions? Put it to the test.  Join the “Oracle Partner Architects Training”. It is aimed at providing your experts, architects and consultants with in-depth architectural knowledge about Oracle technology. Here is your chance to learn from the best. Seasoned speakers, exclusive content and no product marketing. Oracle technology beyond the obvious. Choose from any of the 40 recorded training sessions. Topics include:  • Security• Service integration • Database and options• Data integration • BI and applications• Applications and infrastructure• Hardware and software combinations The market and Oracle value specialized partners More information about specialization can be found on opn.oracle.com. Click through to OPN Program/Specialize “What’s in it for us?” Quite simply: the opportunity to gain the differentiation and competitive edge you need to stand out in the marketplace. • Differentiate your company through expertise in leading Oracle IT solutions;• Get your experts, architects and consultants up to speed on specialized services and solutions;• Make our customers’ shortlists. They are looking for value-added solutions for their business.   Recordings All sessions are recorded. After registering for a session in oraevents, you will receive the info to access the webex recording. Your timing, your tempo.  Registration and more information Visit architects.oraevents.eu to sign up for the recorded sessions. NOTE: Looking to get your consultants Oracle certified? One more reason to join the Oracle Partner Architects Training. It is the fast track to getting their expertise validated with an Oracle certificate. Training schedule  Choose from any of the 40 recorded training sessions: SECURITY THE PRACTICAL APPROACH •  Identity governance• Access management• Data privacy and protection• End-to-end security, layers of exposures•  Identity & access management, why and where to start?• Data security, how? SERVICE INTEGRATION A NEW ROADTO ENTERPRISE-WIDE SERVICE INTEGRATION • Oracle RUEI: maximize business value by insight into real end-user experiences•  Governance challenges in the services landscape•  Creating an agile enterprise (by Jeff Davies)• Oracle’s approach to SOA (by Jeff Davies) - guiding and accelerating SOA success• Technical case study – the SOA challenge• Oracle’s unified business process management suite 11g (incl. demo) DATABASE DATABASE AND OPTIONS, GOINGWIDE •  Understanding service level agreements for databases• Database lifecycle management• Data centric information lifecycle management DATA INTEGRATION  DIS FOR ARCHITECTS • Data integration solutions: an overview• ODI and goldengate• Data quality

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  • Now Shipping! NetAdvantage for .NET 2010 Volume 3!

    The new NetAdvantage Ultimate includes all four Line of Business user interface control sets for ASP .NET, Windows Forms, WPF and Silverlight plus two advanced Data Visualization UI control sets for WPF and Silverlight. With six NetAdvantage products in one robust package, Infragistics® gives you hundreds of controls and infinite development possibilities. Unified XAML Product Strategy-Share Code, Get More Controls In the 10.3 release, Infragistics continues to deliver code parity between the XAML platforms, WPF and Silverlight. In the line of business toolsets, Infragistics introduces the new xamSchedule™, full-featured, Outlook® 2010-style schedule controls, and the new xamDataTree™, a data bound tree view that comfortably handles tens of thousands of tree nodes. Mimicking our Silverlight Drag and Drop Framework, the WPF Drag and Drop Framework CTP empowers you to add your own rich touches to your applications. Track Users' Behaviors New to all NetAdvantage Silverlight controls is the Infragistics Analytics Framework (IGAF), which empowers you to track user behavior in RIAs running on Silverlight 4. Building on the Microsoft® Silverlight Analytics Framework, with IGAF you can analyze the user's behaviors to ensure the experience you want to deliver. NetAdvantage for Windows Forms--New Office® 2010 Ribbon and Application Menu 2010 Create new experiences with Windows Forms. Now with Office 2010 styling, NetAdvantage for Windows Forms has new features such as Microsoft® Office 2010 ribbon and enhanced Infragistics.Excel to export the contents of the high performance WinGrid™ into Microsoft Excel® 2010. The new Windows Message Support enables Infragistics standalone editor controls to process numerous Windows® OS messages, allowing them to respond just like native controls to changes in the Windows environment. Create Faster Web 2.0 Experiences with NetAdvantage for ASP .NET Infragistics continues to push the envelope to deliver the fastest ASP .NET WebForms controls available on the market. Our lightning fast ASP .NET grids are now enhanced with XPS/PDF Exporting and Summary Rows. This release also includes support for jQuery Templating (as a CTP) within our WebDataGrid™ and WebDataTree™ controls allowing you to quickly cut down overall page size. Deliver Business Intelligence with Power, Flexibility and the Office 2010 Experience NetAdvantage for WPF Data Visualization and NetAdvantage for Silverlight Data Visualization help you deliver flexible, powerful and usable end user experiences in Business Intelligence applications. Both suites include the Pivot Grid that delivers the full power of online analytical processing (OLAP) to present multi-dimensional data, sliced and diced in cross-tabulated form for end users to drill down into, interact with and easily extract meaning from the data. Mapping Made Easy 10.3 marks the official release of the WPF Data Visualization xamMap™ control to map anything and everything from geographic to geo-spacial mapping data. Map layers allow you to add successive levels of detail, navigational panes for panning in all directions, color swatch panes that facilitate value scales like Choropleth shading, and scale panes allowing users to zoom-in and out. Both toolsets introduce the first of many relationship maps! With the xamOrgChart™ CTP you can map out organizational charts of up to 50K employees, competitive brackets (think World Cup) and any other relational, organizational map your application needs. http://www.infragistics.com span.fullpost {display:none;}

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  • 3 Reasons You Need To Know Something About Every Technology

    - by Tim Murphy
    I make my living as a consultant and a general technologist.  I credit my success to the fact that I have never been afraid to pick up any product, language or platform needed to get the job done.  While Microsoft technologies I my mainstay, I have done work on mainframe and UNIX platforms and have worked with a wide variety of database engines.  Each one has it’s use and most times it is less expensive to find a way to communicate with an existing system than to replace it. So what are the main benefits of expending the effort to learn a new technology? New ways to solve problems Accelerate development Advise clients and get new business opportunities By new technology I mean ones that you haven’t had experience with before.  They don’t have to be the the one that just came out yesterday.  As they say, those who do not learn from history are bound to repeat it.  If you can learn something from an older technology it can be just as valuable as the shiny new one.  Either way, when you add another tool to your kit you get a new view on each problem you face.  This makes it easier to create a sound solution. The next thing you can learn from working with different products and techniques is how to more efficiently develop solve problems.  Many times if you are working with a new language you will find that there are specific design patterns that are used with it in normal use.  These can usually be applied with most languages.  You just needed to be exposed to them. The last point is about helping your clients and helping yourself.  If you can get in on technologies early you will have advantage over your competition in the market.  You will also be able to honestly advise you client on why they should or should not go with a new product.  Being able to compare products and their features is always an ability that stake holders appreciate. You don’t need to learn every detail of a product.  Learn enough to function and get an idea of how to use the technology.  Keep eating those technology Wheaties and you will be ready to go the distance in any project. del.icio.us Tags: Technology,technologists,technology generalist,Software Architecture

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  • SharePoint Thoughts

    - by Tim Murphy
    I was listening to .NET Rocks episode #713 and it got me thinking about a number of SharePoint related topics. I have been working with SharePoint since the 2001 product came out and have watched it evolve over the years.  Today SharePoint is one of the most powerful and flexible products in the market.  Of course that doesn’t mean there isn’t room for improvement (a lot of improvement in fact) and with much power comes much responsibility. My main gripe these days is that you have to develop on a server instance.  This adds a real barrier to entry for developers.  You either have to run VMWare or Hyper-V on your developer machine or actually develop on your dev server for most tasks.  Yes, there is a way to setup a Windows 7 machine with the SharePoint components but it is very hackish. Beyond that the tools in VS2010 are a great leap forward from past generations.  Not requiring a separate package creation tool is not the least of the improvements.  Better workflow and web part development have also eased the burden of many developers. The other thing the show brought up in my thoughts was more around usage.  Users want to be able to self server everything without regard to what affect that has on leveraging their data from a corporate perspective.  My coworkers who work on Lotus Notes ask why the user can’t just do what ever they want? Part of the reason is that those features have not been built, but the other part is that giving them those features is often like giving an infant a loaded hand gun.  You can do it but it doesn’t make it the smart thing to do. As with any tool that is going to be used in the enterprise it should be subject to governance.  If controls are not in place as they said in the episode of DNR the document libraries and I believe SharePoint in general starts to look as disarrayed and unusable as a shared drive.  Consider these factors before giving into every whim of the users.  You should be able to explain to them the tradeoffs of giving them full control versus being able to leverage the information they collect to the benefit of the organization. These are just a couple of the thoughts that were triggered by the show.  I’m sure there are more discussions that can be had.  Feel free to leave your comments about the pros and cons of SharePoint. del.icio.us Tags: .NET Rocks,SharePoint,software development

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  • The State of the Internet -- Retail Edition

    - by David Dorf
    Over at Business Insider, there's a great presentation on the State of the Internet done in the Mary Meeker style.  Its 138 slides so I took the liberty of condensing it down to the 15 slides that directly apply to the retail industry.  However, I strongly recommend looking at the entire deck when you have time.  And while you're at it, Business Insider just launched a retail portal that's dedicated to retail industry content.  Please check it out as well.  My take-aways are below after the slide show. &amp;amp;amp;amp;lt;span id=&amp;amp;amp;amp;quot;XinhaEditingPostion&amp;amp;amp;amp;quot;&amp;amp;amp;amp;gt;&amp;amp;amp;amp;lt;/span&amp;amp;amp;amp;gt; [Source: Business Insider] Here are a few things I took away from the statistics: Facebook and Twitter are in their infancy.  While all retailers should have social programs, search is still the driver and therefore should receive the lions share of investment.  Facebook referrals are up 92% year-over-year, but Google still does 80% of the referrals. E-commerce continues to grow at breakneck speed, but in-store commerce is still king. Stores are not showrooms yet.  And social commerce pure-plays like Gilt and Groupon are tiny but worthy of some attention. There are more smartphones than PCs on the internet, and the disparity will continue to grow. PC growth will be flat and Tablet use will continue to grow. Mobile accounts for 12% of all internet traffic. A quarter of smartphone sales come from China, so anyone with a presence there better have a strong mobile strategy. 38% of people have used their smartphone to make a purchase, and many use their smartphones inside stores.  Smartphones are a critical consumer tool for shopping. Mobile is starting to drive significant traffic to e-commerce sites, especially tablets.  Tablet strategies are crucial for retailers. Mobile payments from the likes of Paypal and Square are growing quickly.  It will be interesting to see how NFC plays in this area. Mobile operating systems are losing market share to iOS and Android.  I wonder in Microsoft can finally make a dent? The internet is being dominated by mobile devices, and retailers had better have a strong mobile strategy to meet consumer demand.

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  • Webcast

    - by bwalstra
    v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif";} Invites You To: Monetizing Digital Media From Clicks To Cash Digital goods and services are booming, and smart businesses are transforming the way they sell and deliver their offerings in the exploding digital marketplace. Using information-services, credit-card, and digital-media examples Oracle’s Mustafa Oyumi and Tripp Partain will show the Oracle Digital Media solution - from clicks to cash: · Design, Model, and Launch New Products · Review Real Time Market Effectiveness and Respond · Rate, Bill, Invoice, Revenue Rec, and Collect · Determine Rights, Royalties, Licensing, and Commissions · Analyze Enterprise Results Friday, July 6, 2012 11:00 a.m. – 11:45 a.m. <Webcast Details> <Webcast Details> Agenda 11:00 a.m. Overview 11:10 a.m. Demo 11:30 a.m. Q&A Copyright © 2012, Oracle. All rights reserved. Contact Us | Legal Notices and Terms of Use | Privacy Statement 36526 Oracle Corporation - Worldwide Headquarters, 500 Oracle Parkway, OPL - E-mail Services, Redwood Shores, CA 94065, United States Create or update your profile to receive customized e-mail about Oracle products and services. If you do not wish to receive any further electronic marketing communications from Oracle you can Opt-Out completely, please note you will no longer receive newsletters and product information you may have subscribed to.

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  • Looking for an ultra portable laptop for Ubuntu

    - by prule
    Hi, I'm in the market for a new laptop, and portability is important since I really only use it when I'm travelling to and from work - primarily for programming. I've been searching high and low for something like this: less than 2kg hopefully Intel i5 (but negotiable) NO dvd drive - just don't need it 4G ram either 7200rpm disk or SSD (ssd preferable) 13 inch screen not too pricey (MacBook Air is about $1700 AUD) available in Australia The Dell Inspiron 13z and Lenovo Edge 13 look close, but I've not found anything that says I'm not going to have a fight with compatibility. The MacBook Air 13 looks like the PERFECT hardware, but I'm afraid it will just be easier to run MacOS than Ubuntu. I want to stay with Ubuntu, but the MacBook Air is only $1700 so I'm in danger of becoming another apple fanboi if I can't find anything competitive. Going through all the sites looking for stuff has been a huge waste of time System 76 doesn't deliver to Australia http://www.linux-laptop.net/ and http://www.linlap.com/ are hard work and not confidence inspiring http://www.vgcomputing.com.au/nsintro.html is hard work again, searching for every laptop they say has excellent compatibility on the web to find out what spec it is http://zareason.com/shop/Strata-Pro-13.html (at $1345 USD) looks interesting, but I've got no idea how much I'll get stung by customs importing Dell Inspiron 13z with i5, 4G, 320 7200rpm disk, ATI Mobility Radeon HD5430 - 1GB, Dell Wireless 1501 802.11b/g/n @ $1200 AUD seems like the only competitor but is it compatible? (Dell support offer no opinion - as far as they are concerned they only have 2 models that are certified for ubuntu) Am I worrying too much about the compatibility? Should I just go with Dell? Or switch to MacOS? (It would be good to have a searchable database that had the full machine specs, and compatibility - I'm thinking about building something... but I don't have much time right now...) Thanks. UPDATE I went with a MacBook Air. The price/weight/power was just right. Everything else was either too pricy (i5) or too heavy, or underpowered (SU7300 1.3GHz). Its a pity, because I didn't really want to leave Ubuntu. I'll still run it on my media center and spare (heavy) laptop.

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  • AVIO Academy - ADF w/Oracle BPM

    - by BPMWarrior
    Oracle Platinum Partner AVIO Consulting is excited to announce the launch of the industry’s first ADF with Oracle BPM developer training program.  This training program is for any prospects or customers that could benefit from a better understanding of Oracle ADF and Oracle BPM.    Visit the AVIO Academy website for an in-depth description of the new ADF with Oracle BPM Workshop .     What it is: ·         Industry’s first ADF with Oracle BPM training program ·         3-day workshop showcasing application development using ADF with Oracle BPM Suite   Training Purpose: Teaches developers how to use Oracle Application Development Framework (ADF) with the Oracle Business Process Management (BPM) Suite.  The workshop is the only one of its kind on the market today.  During the course, students gain a better understanding of Oracle ADF, and the nuances of making it work with Oracle BPM.   Course Overview This course in AVIO’s BPM series, consists of 11 hands-on lessons designed specifically for developers.   It provides a comprehensive overview of ADF and Oracle BPM concepts, and step-by-step easy to follow instructions for creating and integrating ADF user interfaces with Oracle BPM processes.  Students leave the workshop with the working versions of the projects they build for their future reference.  Rather than just frantically clicking through the lessons, concepts are thoroughly explained and demonstrated.  Students leave understanding the best practices AVIO established during years of developing ADF solutions for Oracle BPM and SOA.   AVIO Academy This new workshop is offered through AVIO Academy, the only program with curriculum specifically developed for the most recent version of the Oracle BPM Suite. The academy specializes in hands-on role based training that uses an organization’s own processes for a more practical learning experience.   Visit the AVIO Academy website for an in-depth description of the new ADF with Oracle BPM Workshop. If you have any questions please contact Brandon Dean at [email protected]

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  • How to manage a Closed Source High-Risk Project?

    - by abel
    I am currently planning to develop a J2EE website and wish to bring in 1 developer and 1 web designer to assist me. The project is a financial app with a niche market. I plan to keep the source closed . However, I fear that my would-be employees could easily copy the codebase and use it /sell it to a third party especially when they switch jobs. The app development will take 4-6months and perhaps more and I may have to bring in people after the app goes live. How do I keep the source to myself. Are there techniques companies use to guard their source. I foresee disabling pendrives and dvd writers on my development machines, but uploading data or attaching the code in one's mail would still be possible. My question is incomplete. But programmers who have been in my situation, please advice. How should I go about this? Building a team, maintaining code-secrecy,etc. I am looking forward to sign a secrecy contract with the employees if needed too. (Please add relevant tags) Update Thank you for all the answers. I certainly won't be disabling all USB ports and DVD writers now. But I think I should be logging activity(How exactly should I do that?) I am wary of scalpers who would join and then run off with the existing code. I haven't met any, but I have been advised to be wary of them. I would include a secrecy clause, but given this is a startup with almost no funding and in a highly competitive business niche with bigger players in the field, I doubt I would be able to detect or pursue any scalpers. How do I hire people I trust, when I don't know them personally. Their resume will be helpful but otherwise trust will develop only with time. But finally even if they do run away with the code, it is service that matters after the sale is made. So I am not really worried for the long term.

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  • Am I deluding myself? Business analyst transition to programmer

    - by Ryan
    Current job: Working as the lead business analyst for a Big 4 firm, leading a team of developers and testers working on a large scale re-platforming project (4 onshore dev, 4 offshore devs, several onshore/offshore testers). Also work in a similar capacity on other smaller scale projects. Extent of my role: Gathering/writing out requirements, creating functional specifications, designing the UI (basically mapping out all front-end aspects of the system), working closely with devs to communicate/clarify requirements and come up with solutions when we hit roadblocks, writing test cases (and doing much of the testing), working with senior management and key stakeholders, managing beta testers, creating user guides and leading training sessions, providing key technical support. I also write quite a few macros in Excel using VBA (several of my macros are now used across the entire firm, so there are maybe around 1000 people using them) and use SQL on a daily basis, both on the SQL compact files the program relies on, our SQL Server data and any Access databases I create. The developers feel that I am quite good in this role because I understand a lot about programming, inherent system limitations, structure of the databases, etc so it's easier for me to communicate ideas and come up with suggestions when we face problems. What really interests me is developing software. I do a fair amount of programming in VBA and have been wanting to learn C# for awhile (the dev team uses C# - I review code occasionally for my own sake but have not had any practical experience using it). I'm interested in not just the business process but also the technical side of things, so the traditional BA role doesn't really whet my appetite for the kind of stuff I want to do. Right now I have a few small projects that managers have given me and I'm finding new ways to do them (like building custom Access applications), so there's a bit here and there to keep me interested. My question is this: what I would like to do is create custom Excel or Access applications for small businesses as a freelance business (working as a one-man shop; maybe having an occasional contractor depending on a project's complexity). This would obviously start out as a part-time venture while I have a day job, but eventually become a full-time job. Am I deluding myself to thinking I can go from BA/part-time VBA programmer to making a full-time go of a freelance business (where I would be starting out just writing custom Excel/Access apps in VBA)? Or is this type of thing not usually attempted until someone gains years of full-time programming experience? And is there even a market for these types of applications amongst small businesses (and maybe medium-sized) businesses?

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  • How to interview a natural scientist for a dev position?

    - by Silas
    I already did some interviews for my company, mostly computer scientists for dev positions but also some testers and project managers. Now I have to fill a vacancy in our research group within the R&D department (side note: “research” means that we try to solve problems in our professional domain/market niche using software in research projects together with universities, other companies, research centres and end user organisations. It’s not computer science research; we’re not going to solve the P=NP problem). Now we invited a guy holding an MSc in chemistry (with a lot of physics in his CV, too), who never had any computer science lesson. I already talked with him about half an hour at a local university’s career days and there’s no doubt the guy is smart. Also his marks are excellent and he graduated with distinction. For his BSc he needed to teach himself programming in Mathematica and told me believably that he liked programming a lot. Also he solved some physical chemistry problem that I probably don’t understand using his own software, implemented in Mathematica, for his MSc thesis. It includes a GUI and a notable size of 8,000 LoC. He seems to be very attracted by what we’re doing in our research group and to be honest it’s quite difficult for an SME like us to get good people. I also am very interested in hiring him since he could assist me in writing project proposals, reports, doing presentations and so on. He would probably fit to our team, too. The only question left is: How can I check if he will get the programming skills he needs to do software implementation in our projects since this will be a significant part of the job? Of course I will ask him what it is, that is fascinating him about programming. I’ll also ask how he proceeded to write his natural science software and how he structured it. I’ll ask about how he managed to obtain the skills and information about software development he needed. But is there something more I could ask? Something more concrete perhaps? Should I ask him to explain his Mathematica solution? To be clear: I’m not looking for knowledge in a particular language or technology stack. We’re a .NET shop in product development but I want to have a free choice for our research projects. So I’m interested in the meta-competence being able to learn whatever is actually needed. I hope this question is answerable and not open-ended since I really like to know if there is a default way to check for the ability to get further programming skills on the job. If something is not clear to you please give me some comments and let me improve my question.

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  • Microsoft and Application Architectures

    Microsoft has dealt with several kinds of application architectures to include but not limited to desktop applications, web applications, operating systems, relational database systems, windows services, and web services. Because of the size and market share of Microsoft, virtually every modern language works with or around a Microsoft product. Some of the languages include: Visual Basic, VB.Net, C#, C++, C, ASP.net, ASP, HTML, CSS, JavaScript, Java and XML. From my experience, Microsoft strives to maintain an n-tier application standard where an application is comprised of multiple layers that perform specific functions, for example: presentation layer, business layer, data access layer are three general layers that just about every formally structured application contains. The presentation layer contains anything to do with displaying information to the screen and how it appears on the screen. The business layer is the middle man between the presentation layer and data access layer and transforms data from the data access layer in to useable information to be stored later or sent to an output device through the presentation layer. The data access layer does as its name implies, it allows the business layer to access data from a data source like MS SQL Server, XML, or another data source. One of my favorite technologies that Microsoft has come out with recently is the .Net Framework. This framework allows developers to code an application in multiple languages and compiles them in to one intermediate language called the Common Language Runtime (CLR). This allows VB and C# developers to work seamlessly together as if they were working in the same project. The only real disadvantage to using the .Net Framework is that it only natively runs on Microsoft operating systems. However, Microsoft does control a majority of the operating systems currently installed on modern computers and servers, especially with personal home computers. Given that the Microsoft .Net Framework is so flexible it is an ideal for business to develop applications around it as long as they wanted to commit to using Microsoft technologies and operating systems in the future. I have been a professional developer for about 9+ years now and have seen the .net framework work flawlessly in just about every instance I have used it. In addition, I have used it to develop web applications, mobile phone applications, desktop applications, web service applications, and windows service applications to name a few.

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  • Seven Accounting Changes for 2010

    - by Theresa Hickman
    I read a very interesting article called Seven Accounting Changes That Will Affect Your 2010 Annual Report from SmartPros that nicely summarized how 2010 annual financial statements will be impacted.  Here’s a Reader’s Digest version of the changes: 1.  Changes to revenue recognition if you sell bundled products with multiple deliverables: Old Rule: You needed to objectively establish the “fair value” of each bundled item. So if you sold a dishwasher plus installation and could not establish the fair value of the installation, you might have to delay recognizing revenue of the dishwasher days or weeks later until it was installed. New Rule (ASU 2009-13): “Objective” proof of each service or good is no longer required; you can simply estimate the selling price of the installation and warranty. So the dishwasher vendor can recognize the dishwasher revenue immediately at the point of sale without waiting a few weeks for the installation. Then they can recognize the estimated value of the installation after it is complete. 2.  Changes to revenue recognition for devices with embedded software: Old Rule: Hardware devices with embedded software, such as the iPhone, had to follow stringent software revrec rules. This forced Apple to recognize iPhone revenues over two years, the period of time that software updates were provided. New Rule (ASU 2009-14): Software revrec rules no longer apply to these devices with embedded software; these devices can now follow ASU 2009-13. This allows vendors, such as Apple, to recognize revenue sooner. 3.  Fair value disclosures: Companies (both public and private) now need to spend extra time gathering, summarizing, and disclosing information about items measured at fair value, such as significant transfers in and out of Level 1(quoted market price), Level 2 (valuation based on observable markets), and Level 3 (valuations based on internal information). 4.  Consolidation of variable interest entities (a.k.a special purpose entities): Consolidation rules for variable interest entities now require a qualitative, not quantitative, analysis to determine the primary beneficiary. Instead of simply looking at the percentage of voting interests, the primary beneficiary could have less than the majority interests as long as it has the power to direct the activities and absorb any losses.  5.  XBRL: Starting in June 2011, all U.S. public companies are required to file financial statements to the SEC using XBRL. Note: Oracle supports XBRL reporting. 6.  Non-GAAP financial disclosures: Companies that report non-GAAP measures of performance, such as EBITDA in SEC filings, have more flexibility.  The new interpretations can be found here: http://www.sec.gov/divisions/corpfin/guidance/nongaapinterp.htm.  7.  Loss contingencies disclosures: Companies should expect additional scrutiny of their loss disclosures, such as those from litigation losses, in their annual financial statements. The SEC wants more disclosures about loss contingencies sooner instead of after the cases are settled.

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  • Eloqua Sales Awareness Training for Partners - London, November 28-29

    - by Richard Lefebvre
    We are pleased to invite you to the free of charge Oracle Eloqua Sales Awareness Training for Partners - London, November 28&29 - COME LEARN WHAT ALL THE BUZZ IS ABOUT! WHEN SALES & MARKETING BOND, REVENUE GROWS It’s not one thing that makes a company successful with marketing automation – it’s the combination of the best implementation, flexible long-term support and access to a community of marketing innovation that ensures you have the assistance you need every step of the way. Our customers choose Oracle|Eloqua because they know when sales and marketing work together, leads are called upon, quotas are crushed and revenues climb. Learn how Oracle|Eloqua can help you put marketing to work for you! COVERED IN THIS TRAINING Eloqua and the Customer Experience Strategy How Modern Marketing Works Introduction to Eloqua – Whiteboard POV Go To Market Playbook Competitive Landscape Integration Options Service Offerings With case studies, workshops and product demos to help you on your way to a new world of marketing expertise LOGISTICS If you are ready to join us on this journey, now’s the time to let us know! Tell us a little about your experience – complete this form to help us know you better (Please ignore if your firm has already completed) Complete this form to RSVP by Thursday, November 21, 2013. Find out more about the Oracle|Eloqua, join the Oracle Eloqua Marketing Cloud Service Knowledge Zone and keep up on all the news! QUESTIONS? Contact [email protected] Please note that similar events will take place in other cities (Brussels, Istanbul and more come) later in 2014. /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";}

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