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  • ORACLE is WEB 2.0

    - by anca.rosu
    You never know what to expect in life, where it can take you and what kind of fulfillment it can offer you. It’s just like an amazing lottery with millions of winning tickets. My name is Paula, I am an Online Marketing Specialist at Oracle University and this is my story. Having graduated from a technical profile college, it seemed almost normal to follow the same career path. But I said no. I wanted to try something else, so I took an Advertising Masters Program and I really became in love with this entire industry. Advertising and the new impact of the Internet through social networking is my current fascination. I knew I had to work to incorporate both my skills intro one dream job. I want to believe that I have come to work at Oracle as part of a great plan that life has for me. It’s not the most glamorous job in advertising or in the fashion industry, but it’s everything you need to start investing in your development and to build relationships. A normal day at work begins at 9.30 at our Oracle Office in Bucharest. After a short chit-chat, coffee and some conference calls, marketing gets to work! Some of the members of my team are working besides me but others are based all over Europe. This is extremely useful when coordinating the EMEA Marketing for Oracle University, because this way it’s easier to keep an eye on these various locations. Even though it’s a team play, you need to speak up and make your mark. I am the kind of person that never stands-by and waits to be given directions, I am curious and intuitive. This makes things easier. In Oracle you really need to find your own way and to discover how to organize your time and how to get involved with people. People to people, this is the focus. But everything is up to you and it strongly depends on the type of personality that you have. I try to get involved in various activities, participate in Oracle Days Events, interact and meet all kinds of people. For those who are newly graduates or interns, Oracle has lots of trainings and webcasts you can attend to help you develop your career shape and to understand better the way the business works. You can also be awarded for ideas and setting the trends so that makes it worth it. What I like most about my job is the fact that I can come with ideas and bring them to life. For example Oracle University has a special seminar program called “Celebrity Seminars” where top industry speakers teach 1-day or 2-day condensed seminars. We thought of creating something exclusive and a video was the best idea. So my colleague and I became reporters for a day and interviewed this well-known speaker regarding his seminar. I think this is a good way to market this business. Live footage is a very good marketing tool so we are planning to use the video to target our online audiences via Facebook, Twitter or LinkedIn. This can even go in the newsletters that marketing sends regarding the Celebrity Seminars. This is what I meant when I said Oracle is a free spirited organization and you can surely find your place here among us. The best way to describe my job is WEB 2.0. The modern online approach comes to life while we are trying to sell our business. We need to be out there and we are responsible of spreading the buzz regarding our training offerings and our official courseware materials. There are so many new ways to interact with the target audience nowadays and I am so eager to discover the best online techniques! If you have any questions related to this article feel free to contact  [email protected].  You can find our job opportunities via http://campus.oracle.com Technorati Tags: WEB 2.0,Online Marketing,Oracle University,Bucharest,events,graduates,interns,training,webcast,seminar,newsletters,business,Facebook,Twitter,LinkedIn

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  • Get Across The Table & Share Your Story By Megha Kapil !!!

    - by Nadiya
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 I am sure many of you are presently sitting across the table facing an industry expert to prove your mettle. Generally when you think of an interview; first image is of someone firing you with questions & you trying to hit all the shots right. We make an interview look like a court room where you are a victim & being prosecuted to apply for job: Why have you applied for this job, why do you think you are fit for this role, tell me your strengths, tell me your weaknesses, How, When Where, What..?   Interview is a process of knowing a candidate & his/her fitment in the system for interviewer; where as for interviewee its understanding the organization & his/her role. We have made this process of interview synonym to Q&A session. However, as a matter of fact the best scenario is when an interviewee initiates a conversation; which seldom happens. Why don’t we look at our Interview as a meeting to discover a prospect of lifetime, a process to showcase best of our skills, an opportunity to learn while exchanging meaningful dialogue with experts from industry?  We all get inspired when we get to know somebody’s achievements. We like to listen to interesting life stories of people which are positive & motivating. Do you have a story? Everyone does… It’s only about realizing & putting it together. If you want to win the game then the only trick is to “Drive the Conversation”. Tell the interviewer your story; mind you “An Interesting Story”. It’s a non frictional story where you are the “Hero/ Heroine” & you display your strengths to the best. Your story has to be fabricated with hard facts, incidences, experiences & exposures that fits the role you are interested to be in. Story of your success, that describes your knowledge & awareness about the latest trends in industry; solutions which reflect your logical approach towards problem solving. A story which exhibits clarity of your thoughts & ambition; demonstrates your enthusiasm, willingness to learn & passion. Preparation gives you confidence & genuine preparation never goes unnoticed. Organizations look for distinctive individuals; so don’t try to be someone else. Know yourself; be what you are, articulate your characteristics & craft your Unique Story Right Now!! /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif"; mso-ascii- mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi- mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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  • How to Use Sparklines in Excel 2010

    - by DigitalGeekery
    One of the cool features of Excel 2010 is the addition of Sparklines. A Sparkline is basically a little chart displayed in a cell representing your selected data set that allows you to quickly and easily spot trends at a glance. Inserting Sparklines on your Spreadsheet You will find the Sparklines group located on the Insert tab.   Select the cell or cells where you wish to display your Sparklines. Select the type of Sparkline you’d like to add to your spreadsheet. You’ll notice there are three types of Sparklines, Line, Column, and Win/Loss. We’ll select Line for our example. A Create Sparklines pops up and will prompt you to enter a Data Range you are using to create the Sparklines. You’ll notice that the location range (the range where the Sparklines will appear) is already filled in. You can type in the data range manually, or click and drag with your mouse across to select the data range. This will auto-fill the data range for you. Click OK when you are finished.   You will see your Sparklines appear in the desired cells.   Customizing Sparklines Select the one of more of the Sparklines to reveal the Design tab. You can display certain value points like high and low points, negative points, and first and last points by selecting the corresponding options from the Show group. You can also mark all value points by selecting  Markers. Select your desired Sparklines and click one of the included styles from the Style group on the Design tab. Click the down arrow on the lower right corner of the box to display additional pre-defined styles…   or select Sparkline Color or Marker Color options to fully customize your Sparklines. The Axis options allow additional options such as Date Axis Type, Plotting Data Left to Right, and displaying an axis point to represent the zero line in your data with Show Axis. Column Sparklines Column Sparklines display your data in individual columns as opposed to the Line view we’ve been using for our examples. Win/Loss Sparklines Win/Loss shows a basic positive or negative representation of your data set.   You can easily switch between different Sparkline types by simply selecting the current cells (individually or the entire group), and then clicking the desired type on the Design tab. For those that may be more visually oriented, Sparklines can be a wonderful addition to any spreadsheet. Are you just getting started with Office 2010? Check out some of our other great Excel posts such as how to copy worksheets, print only selected areas of a spreadsheet, and how to share data with Excel in Office 2010. Similar Articles Productive Geek Tips Convert a Row to a Column in Excel the Easy WayShare Access Data with Excel in Office 2010Make Excel 2007 Print Gridlines In Workbook FileMake Excel 2007 Always Save in Excel 2003 FormatConvert Older Excel Documents to Excel 2007 Format TouchFreeze Alternative in AutoHotkey The Icy Undertow Desktop Windows Home Server – Backup to LAN The Clear & Clean Desktop Use This Bookmarklet to Easily Get Albums Use AutoHotkey to Assign a Hotkey to a Specific Window Latest Software Reviews Tinyhacker Random Tips DVDFab 6 Revo Uninstaller Pro Registry Mechanic 9 for Windows PC Tools Internet Security Suite 2010 Office 2010 reviewed in depth by Ed Bott FoxClocks adds World Times in your Statusbar (Firefox) Have Fun Editing Photo Editing with Citrify Outlook Connector Upgrade Error Gadfly is a cool Twitter/Silverlight app Enable DreamScene in Windows 7

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  • The Latest News About SAP

    - by jmorourke
    Like many professionals, I get a lot of my news from Google e-mail alerts that I’ve set up to keep track of key industry trends and competitive news.  In the past few weeks, I’ve been getting a number of news alerts about SAP.  Below are a few recent examples: Warm weather cuts short US maple sugaring season – by Toby Talbot, AP MILWAUKEE – Temperatures in Wisconsin had already hit the high 60s when Gretchen Grape and her family began tapping their 850 maple trees. They had waited for the state's ceremonial tapping to kick off the maple sugaring season. It was moved up five days, but that didn't make much difference. For Grape, the typically month-long season ended nine days later. The SAP had stopped flowing in a record-setting heat wave, and the 5-quart collection bags that in a good year fill in a day were still half-empty. Instead of their usual 300 gallons of syrup, her family had about 40. Maple syrup producers across the North have had their season cut short by unusually warm weather. While those with expensive, modern vacuum systems say they've been able to suck a decent amount of sap from their trees, producers like Grape, who still rely on traditional taps and buckets, have seen their year ruined. "It's frustrating," said the 69-year-old retiree from Holcombe, Wis. "You put in the same amount of work, equipment, investment, and then all of a sudden, boom, you have no SAP." Home & Garden: Too-Early Spring Means Sugaring Woes  - by Georgeanne Davis for The Free Press Over this past weekend, forsythia and daffodils were blooming in the southern parts of the state as temperatures climbed to 85 degrees, and trees began budding out, putting an end to this year's maple syrup production even as the state celebrated Maine Maple Sunday. Maple sugaring needs cold nights and warm days to induce SAP flows. Once the trees begin budding, SAP can still flow, but the SAP is bitter and has an off taste. Many farmers and dairymen count on sugaring for extra income, so the abbreviated season is a real financial loss for them, akin to the shortened shrimping season's effect on Maine lobstermen. SAP season comes to a sugary Sunday finale – Kennebec Journal, March 26th, 2012 Rebecca Manthey stood out in the rain at the entrance of Old Fort Western keeping watch over a cast iron kettle of boiling SAP hooked to a tripod over a wood fire.  Manthey and the rest of the Old Fort Western staff -- decked out in 18th-century attire -- joined sugar houses across the state in observance of Maine Maple Sunday. The annual event is sponsored by the Department of Agriculture and the Maine Maple Producers Association.  She said the rain hadn't kept people from coming to enjoy all the events at the fort surrounding the production of Maple syrup.  "In the 18th century, you would be boiling SAP in the woods, so I would be in the woods," Manthey explained to the families who circled around her. "People spent weeks and weeks in the woods. You don't want to cook it to fast or it would burn. When it looks like the right consistency then you send it (into the kitchen) to be made into sugar." Manthey said she enjoyed portraying an 18th-century woman, even in the rain, which didn't seem to bother visitors either. There was a steady stream of families touring the fort and enjoying the maple syrup demonstrations. I hope you enjoy these updates on SAP – Happy April Fool’s Day!

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  • The Evolution of Television and Home Entertainment

    - by Bill Evjen
    This is a group that is focused on entertainment in the aviation industry. I am attending their conference for the first time as it relates to my job at Swank Motion Pictures and what we do for our various markets. I will post my notes here. The Evolution of Television and Home Entertainment by Patrick Cosson, Veebeam TV has been the center of living rooms for sometime. Conversations and culture evolve around the TV. The way we consume this content has dramatically been changing. After TV, we had the MTV revolution of TV. It has created shorter attention spans, it made us more materialistic, narcissistic, and not easily impressed. Then we came to the Internet. The amount of content has expanded. It contains a ton of user-generated content, provides filtering, organization, distribution. We now have a problem. We are in the age of digital excess. We can access whatever we want. In conjunction with this – we are moving. The challenge we have now is curation. The trends  we see: rapid shift from scheduled to on demand consumption. A move to Internet protocols from cable Rapid fragmentation of media a transition from the TV set to a variety of screens Social connections bring mediators and amplifiers. TiVo – the shift to on demand It is because of a time-crunch Provides personal experiences Once old consumption habits are changed, there is no way back! Experiences are that people are loading up content and then bringing it with them on planes, to hotels, etc. Rapid fragmentation of media sources Many new professional content sources and channels, the rise of digital distribution, and the rise of user-generated content contribute to the wealth of content sources and abundant choice. Netflix, BBC iPlayer, hulu, Pandora, iTunes, Amazon Video, Vudu, Voddler, Spotify (these companies didn’t exist 5 years ago). People now expect this kind of consumption. People are now thinking how to deliver all these tools. Transition from the TV set to multi-screens The TV screen has traditionally been the dominant consumption screen for TV and video. Now the PC, game consoles, and various mobile devices are rapidly becoming common video devices. Multi-screens are now the norm. Social connections becoming key mediators What increasingly funnels traffic on the web, social networking enablers, will become an integral part of the discovery, consumption and sharing model for Television. The revolution will be broadcasted on Facebook and Twitter. There is business disruption There are a lot of new entrants Rapid internationalization Increasing competition from existing media players A fragmenting audience base Web browser Freedom to access any site The fight over the walled garden Most devices are not powerful enough to support a full browser PC will always be present in the living room Wireless link between PC and TV Output 1080p, plays anything, secure Key players and their challenges Services Internet media is increasingly interconnected to social media and publicly shared UGC Content delivery moving to IPTV Rights management issues are creating silos and hindering a great user experience and growth Devices Devices are becoming people’s windows into all kinds of media from all kinds of sources There won’t be a consolidation of the device landscape, rather the opposite Finding the right niche makes the most sense. We are moving to an on demand world of streaming world. People want full access to anything.

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  • St. Louis Day of .NET 2010

    - by Scott Spradlin
    Register now at http://www.stlouisdayofdotnet.com/registration.aspx The Date This year's conference will be held on Friday and Saturday, August 20-21, 2010, at the Ameristar Conference Center in St. Charles, Missouri.  Sessions will begin at 8:00 a.m. and run through 4:30 p.m. on both days.  Registration and sign-in will open at 7:00 a.m. on Friday morning, and will run throughout the event. The Venue Based on the almost unanimous feedback from last year's event, we are very excited to bring our conference back to the Ameristar Conference Center. The Ameristar has worked with us to offer a great rate on their large suites, should you be traveling from out-of-town -- or are just interested in a night away from home.  Attendees can book a suite at a discounted rate of only $139/night, which is a substantial discount from their standard rates.  We encourage you take the opportunity to hang around, spend the night, and enjoy the social events and networking opportunities that we have planned. If you are interested in taking advantage of the discounted hotel rate, you can reserve your room online at Ameristar's Online Registration Site, using the special offer code: GDOTH10.  You can also call the hotel's reservation number at (636) 940-4301 and let them know you are attending the St. Louis Day of .NET 2010 to receive your discounted rates. The Content All attendees will have access to over 80 technical sessions by many great regional and national technology experts, covering a wide range of .NET development topics.  In addition to refreshments throughout the event, all attendees will be provided with breakfast and lunch on both days of the conference. You will find sessions on many of the most current .NET development topics including: Visual Studio .NET 2010 Silverlight 4.0 Windows 7 Series Phone Development ASP.NET MVC DotNetNuke SharePoint 2010 Architecture Windows Presentation Foundation (WPF) And much, much more... This year's event will also include many informal "Open Space" sessions where all attendees with similar interests can discuss current trends or issues they are facing in today's real-world development environments. Finally, all attendees are invited to a social networking event at the HOME Nightclub at the Ameristar, which will be held on the Friday evening of the conference. The Cost The cost of this year's conference is $200 per attendee.  However, for a limited time we are offering a $75 discount for early registrants. To take advantage of this discounted rate, you must register on our site prior to July 10, 2010.  We accept Visa, MasterCard, and American Express.  In addition, this year we allow for a single user of our site to easily register multiple attendees at once. To register, please visit the official St. Louis Day of .NET site at www.stldodn.com, and click on the "Registration" tab. For More Information And for the most up-to-the-minute information on the event, please follow us online: Twitter:  @stldodn Facebook: http://www.facebook.com/stldodn We strongly encourage you to share this email, as well as the attached flier, with your peers and colleagues, and anyone else you think might be interested in this exciting event. If you have any questions regarding registration, you can email us at [email protected] and we will be happy to address them. Sponsors We are extremely thankful to the many great sponsors who are partnering with us this year to help make the St. Louis Day of .NET 2010 a huge success. (There are still sponsorship opportunities available. For complete information, visit the sponsor page on the web site.)

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  • Oracle OpenWorld 2012: The Best Just Gets Better

    - by kellsey.ruppel
    For almost 30 years, Oracle OpenWorld has been the world's premier learning event for Oracle customers, developers, and partners. With more than 2,000 sessions providing best practices; demos; tips and tricks; and product insight from Oracle, customers, partners, and industry experts, Oracle OpenWorld provides more educational and networking opportunities than any other event in the world. 2011 Facts Attendees from 117 Countries Used Filtered Tap Water to Eliminate 22 Tons of Plastic Bottles Diverted Enough Trash to Fill 37 Dump Trucks 45,000+ Total Registered Attendees Oracle OpenWorld 2012: The Best Just Gets Better What's New? What's Different?  This year Oracle OpenWorld will include the Executive Edge @ OpenWorld (replacing Leaders Circle), the Customer Experience Summit @ OpenWorld, JavaOne, MySQL Connect, and the expanded Oracle PartnerNetwork Exchange @ OpenWorld. More than 50,000 customers and partners will attend OpenWorld to see Oracle's newest hardware and software products at work, and learn more about our server and storage, database, middleware, industry, and applications solutions.  New This Year: The Executive Edge @ Oracle OpenWorld (Oct 1 - 2) New at Oracle OpenWorld this year, the Executive Edge @ OpenWorld (replacing Leaders Circle) will bring together customer, partner and Oracle executives for two days of keynote presentations, summits targeted to customer industries and organizational roles, roundtable discussions, and great new networking opportunities. The Customer Experience Revolution Is Here!Customer Experience Summit @ Oracle OpenWorld (Oct 3 - 5) This dynamic new program offers more than 60 keynotes, roundtables and networking sessions exploring trends, innovations and best practices to help companies succeed with a customer experience-driven business strategy.  All Things Java -- JavaOne (Sep 30 - Oct 4) JavaOne is the world's most important event for the Java developer community. Technical sessions cover topics that span the breadth of the Java universe, with keynotes from the foremost Java visionaries and expert-led hands-on learning opportunities.  Are you innovating with Oracle Fusion Middleware?  If you are, then you need to know that the Call for Nominations for the 2012 Oracle Fusion Middleware Innovation Awards is open now through July 17, 2012. Jointly sponsored by Oracle, AUSOUG, IOUG, OAUG, ODTUG, QUEST, and UKOUG, the Oracle Fusion Middleware Innovation Awards honor organizations creatively using Oracle Fusion Middleware to deliver unique value to their enterprise.  Winning customers and partners will be hosted at Oracle OpenWorld 2012, where they can connect with Oracle executives, network with peers, and be featured in an upcoming edition of Oracle Magazine. Be sure to submit your WebCenter use case today! Oracle Music Festival his year, the first-ever Oracle Music Festival will debut, running from September 30 to October 4. In the tradition of great live music events like Coachella and SXSW, the streets of San Francisco—from 7:00 p.m. to 1:00 a.m. for five nights-into-days—will vibrate with the music of some of today’s hottest name acts, emerging and local bands, and scratching DJs. Outdoor venues and clubs near Moscone Center and the Zone (including 111 Minna, DNA, Mezzanine, Roe, Ruby Skye, Slim’s, the Taylor Street Café, Temple, Union Square, and Yerba Buena Gardens) will showcase acts that range from reggae to rock, punk to ska, R&B to country, indie to honky-tonk. After a full day of sessions and networking, you'll be primed for some late-night relaxation and rocking out at one or more of these sets.  Please note that with awesome acts, thousands of music devotees, and a limited number of venues each night, access to Festival events is on a first-come, first-served basis. Join us at the Oracle Music Festival--it's going to be epic! Save $500 on Registration with Early Bird Pricing Early Bird pricing ends July 13! Save up to $500 on registration fees by registering by Friday. Will you be attending Oracle OpenWorld 2012? We hope to see you there! Be sure to follow @oraclewebcenter on Twitter for more information and use hashtags #webcenter and #oow!

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  • Oracle Data Integration 12c: Perspectives of Industry Experts, Customers and Partners

    - by Irem Radzik
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 As you may have seen from our recent blog posts on Oracle Data Integrator 12c and Oracle GoldenGate 12c, we are very excited to share with you the great new features the 12c release brings to Oracle’s data integration solutions. And, fortunately we are not alone in this sentiment. Since the press announcement October 17th, which incorporates our customers' and experts' testimonials, we have seen positive comments in leading technology publications and social media as well. Here are some examples: In CIO and PCWorld you can find Joab Jackson’s article, Oracle Data Integrator 12c ready for real-time analysis, where wrote about the tight integration between Oracle Data Integrator and Oracle GoldenGate . He noted “Heeding the call from enterprise customers who clamor for more immediacy in their data-driven reports, Oracle has updated its data-integration software portfolio so that it can more rapidly deliver data to data warehouses and analysis applications.” Integration Developer News’ Vance McCarthy wrote the article Oracle Ships ‘Future Proofs’ Integration Tools for Traditional, Cloud, Big Data, Real-Time Projects and mentioned that “Oracle Data Integrator 12c and Oracle GoldenGate 12c sport a wide range of improvements to let devs more easily deliver data integration for cloud, analytics, big data and other new projects that leverage multiple datasets for business.“ InformationWeek’s Doug Henschen gave a great overview to several key features including the new flow-based UI in Oracle Data Integrator. Doug said “Oracle Data Integrator 12c introduces a complete makeover of the job-building experience, while real-time oriented GoldenGate 12c introduces performance gains “. In Database Trends and Applications’ article Oracle Strengthens Data Integration with Release of Oracle Data Integrator 12c and Oracle GoldenGate 12c highlighted the productivity aspect of the new solution with his remarks: “tight integration between Oracle Data Integrator 12c and Oracle GoldenGate 12c enables developers to leverage Oracle GoldenGate’s low overhead, real-time change data capture completely within the Oracle Data Integrator Studio without additional training”. We are also thrilled about what our customers and partners have to say about our products and the new release. And we are equally excited to share those perspectives with you in our upcoming launch video webcast on November 12th. SolarWorld Industries America’s Senior Database Manager, Russ Toyama will join our executives in our studio in Redwood Shores to discuss GoldenGate’s core benefits and the new release, while Surren Partharb, CTO of Strategic Technology Services for BT, and Mark Rittman, CTO of Rittman Mead, will provide their comments via the interviews conducted in the UK. This interactive panel discussion in the video webcast will unveil the new release with the expertise of our development executives and the great insight from our customers and partners. In addition, our product experts will be available online to answer chat questions. This is really a great opportunity to learn how Oracle's data integration offering has changed the integration and replication technology space with the new release, and established itself as the new leader. If you have not registered for this free event yet, you can do so via this link. We will run the live event at 8am PT/4pm GMT, followed by a replay of the event with live chat for Q&A  at 10am PT/6pm GMT. The replay will be available on-demand for those who register but cannot attend either session on November 12th. /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman";}

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  • Big Data – How to become a Data Scientist and Learn Data Science? – Day 19 of 21

    - by Pinal Dave
    In yesterday’s blog post we learned the importance of the analytics in Big Data Story. In this article we will understand how to become a Data Scientist for Big Data Story. Data Scientist is a new buzz word, everyone seems to be wanting to become Data Scientist. Let us go over a few key topics related to Data Scientist in this blog post. First of all we will understand what is a Data Scientist. In the new world of Big Data, I see pretty much everyone wants to become Data Scientist and there are lots of people I have already met who claims that they are Data Scientist. When I ask what is their role, I have got a wide variety of answers. What is Data Scientist? Data scientists are the experts who understand various aspects of the business and know how to strategies data to achieve the business goals. They should have a solid foundation of various data algorithms, modeling and statistics methodology. What do Data Scientists do? Data scientists understand the data very well. They just go beyond the regular data algorithms and builds interesting trends from available data. They innovate and resurrect the entire new meaning from the existing data. They are artists in disguise of computer analyst. They look at the data traditionally as well as explore various new ways to look at the data. Data Scientists do not wait to build their solutions from existing data. They think creatively, they think before the data has entered into the system. Data Scientists are visionary experts who understands the business needs and plan ahead of the time, this tremendously help to build solutions at rapid speed. Besides being data expert, the major quality of Data Scientists is “curiosity”. They always wonder about what more they can get from their existing data and how to get maximum out of future incoming data. Data Scientists do wonders with the data, which goes beyond the job descriptions of Data Analysist or Business Analysist. Skills Required for Data Scientists Here are few of the skills a Data Scientist must have. Expert level skills with statistical tools like SAS, Excel, R etc. Understanding Mathematical Models Hands-on with Visualization Tools like Tableau, PowerPivots, D3. j’s etc. Analytical skills to understand business needs Communication skills On the technology front any Data Scientists should know underlying technologies like (Hadoop, Cloudera) as well as their entire ecosystem (programming language, analysis and visualization tools etc.) . Remember that for becoming a successful Data Scientist one require have par excellent skills, just having a degree in a relevant education field will not suffice. Final Note Data Scientists is indeed very exciting job profile. As per research there are not enough Data Scientists in the world to handle the current data explosion. In near future Data is going to expand exponentially, and the need of the Data Scientists will increase along with it. It is indeed the job one should focus if you like data and science of statistics. Courtesy: emc Tomorrow In tomorrow’s blog post we will discuss about various Big Data Learning resources. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: Big Data, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL

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  • Windows Azure Recipe: Social Web / Big Media

    - by Clint Edmonson
    With the rise of social media there’s been an explosion of special interest media web sites on the web. From athletics to board games to funny animal behaviors, you can bet there’s a group of people somewhere on the web talking about it. Social media sites allow us to interact, share experiences, and bond with like minded enthusiasts around the globe. And through the power of software, we can follow trends in these unique domains in real time. Drivers Reach Scalability Media hosting Global distribution Solution Here’s a sketch of how a social media application might be built out on Windows Azure: Ingredients Traffic Manager (optional) – can be used to provide hosting and load balancing across different instances and/or data centers. Perfect if the solution needs to be delivered to different cultures or regions around the world. Access Control – this service is essential to managing user identity. It’s backed by a full blown implementation of Active Directory and allows the definition and management of users, groups, and roles. A pre-built ASP.NET membership provider is included in the training kit to leverage this capability but it’s also flexible enough to be combined with external Identity providers including Windows LiveID, Google, Yahoo!, and Facebook. The provider model has extensibility points to hook into other identity providers as well. Web Role – hosts the core of the web application and presents a central social hub users. Database – used to store core operational, functional, and workflow data for the solution’s web services. Caching (optional) – as a web site traffic grows caching can be leveraged to keep frequently used read-only, user specific, and application resource data in a high-speed distributed in-memory for faster response times and ultimately higher scalability without spinning up more web and worker roles. It includes a token based security model that works alongside the Access Control service. Tables (optional) – for semi-structured data streams that don’t need relational integrity such as conversations, comments, or activity streams, tables provide a faster and more flexible way to store this kind of historical data. Blobs (optional) – users may be creating or uploading large volumes of heterogeneous data such as documents or rich media. Blob storage provides a scalable, resilient way to store terabytes of user data. The storage facilities can also integrate with the Access Control service to ensure users’ data is delivered securely. Content Delivery Network (CDN) (optional) – for sites that service users around the globe, the CDN is an extension to blob storage that, when enabled, will automatically cache frequently accessed blobs and static site content at edge data centers around the world. The data can be delivered statically or streamed in the case of rich media content. Training These links point to online Windows Azure training labs and resources where you can learn more about the individual ingredients described above. (Note: The entire Windows Azure Training Kit can also be downloaded for offline use.) Windows Azure (16 labs) Windows Azure is an internet-scale cloud computing and services platform hosted in Microsoft data centers, which provides an operating system and a set of developer services which can be used individually or together. It gives developers the choice to build web applications; applications running on connected devices, PCs, or servers; or hybrid solutions offering the best of both worlds. New or enhanced applications can be built using existing skills with the Visual Studio development environment and the .NET Framework. With its standards-based and interoperable approach, the services platform supports multiple internet protocols, including HTTP, REST, SOAP, and plain XML SQL Azure (7 labs) Microsoft SQL Azure delivers on the Microsoft Data Platform vision of extending the SQL Server capabilities to the cloud as web-based services, enabling you to store structured, semi-structured, and unstructured data. Windows Azure Services (9 labs) As applications collaborate across organizational boundaries, ensuring secure transactions across disparate security domains is crucial but difficult to implement. Windows Azure Services provides hosted authentication and access control using powerful, secure, standards-based infrastructure. See my Windows Azure Resource Guide for more guidance on how to get started, including links web portals, training kits, samples, and blogs related to Windows Azure.

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  • ArchBeat Link-o-Rama Top 10 for September 9-15, 2012

    - by Bob Rhubart
    The Top 10 most-viewed items shared on the OTN ArchBeat Facebook page for the week of September 9-15, 2017. 15 Lessons from 15 Years as a Software Architect | Ingo Rammer In this presentation from the GOTO Conference in Copenhagen, Ingo Rammer shares 15 tips regarding people, complexity and technology that he learned doing software architecture for 15 years. Attend OTN Architect Day – by Architects, for Architects – October 25 You won't need 3D glasses to take in these live presentations (8 sessions, two tracks) on Cloud computing, SOA, and engineered systems. And the ticket price is: Zero. Nothing. Absolutely free. Register now for Oracle Technology Network Architect Day in Los Angeles. Thursday October 25, 2012, 8:00 a.m. – 5:00 p.m. Sofitel Los Angeles , 8555 Beverly Boulevard , Los Angeles, CA 90048. Cloud API and service designers, stop thinking small | Cloud Computing - InfoWorld "The focus must shift away from fine-grained APIs that provide some type of primitive service, such as pushing data to a block of storage or perhaps making a request to a cloud-rooted database," says InfoWorld's David Linthicum. "To go beyond primitives, you must understand how these services should be used in a much larger architectural context. In other words, you need to understand how businesses will employ these services to form real workplace solutions—inside and outside the enterprise." Adding a runtime picker to a taskflow parameter in WebCenter | Yannick Ongena Oracle ACE Yannick Ongena shows how to create an Oracle WebCenter popup to allow users to "select items or do more complex things." Oracle IAM 11g R2 docs are now available "One of the great things about the new doc set is the inclusion of ePub files," says Fusion Middleware A-Team blogger Chris Johnson. "This means that if you have an iPad you can load up the doc library onto that and read the docs on the couch." Setting up a local Yum Server using the Exalogic ZFS Storage Appliance | Donald A concise technical post from the man named Donald. What's New in Oracle VM VirtualBox 4.2? | The Fat Bloke Sings "One of the trends we've seen is that as the average host platform becomes more powerful, our users are consistently running more and more vm's," says The Fat Bloke. "Some of our users have large libraries of vm's of various vintages, whilst others have groups of vm's that are run together as an assembly of the various tiers in a multi-tiered software solution, for example, a database tier, middleware tier, and front-ends." The new VirtualBox release, a year in the making, addresses the needs of these users, he explains. Configuring Oracle Business Intelligence 11g MDS XML Source Control Management with Git Version Control | Christian Screen Oracle ACE Christian Screen developed this tutorial for those interested in learning how to configure the Oracle Business Intelligence 11g (11.1.1.6) metadata repository for development using the new MDS XML source control management functionality. Identity and Access Management at Oracle Open World 2012 | Brian Eidelman Fusion Middleware A-Team blogger Brian Eideleman highlights three Oracle Openworld sessions that will put Identity and Access Management in the spotlight, and shares a link to the "Focus On: Identity Management" document, a comprehensive listing of Openworld activities also dealing with IM. Starting and stopping WebLogic automatically using Upstart | Chris Johnson "In Ubuntu, RedHat and Oracle Linux there's a new flavor of init called Upstart that all the kids are using," says Oracle Fusion Middleware A-Team member Chris Johnson. "It's the new hotness when it comes to making programs into daemons and wiring them to start and stop at appropriate times." Thought for the Day "The purpose of software engineering is to control complexity, not to create it." — Pamela Zave Source: SoftwareQuotes.com

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  • October 2013 Oracle University Round-Up: New Training & Certifications

    - by Breanne Cooley
    Here are the highlights of what is happening this month at Oracle University.  New Technology Overview Courses: Cloud, Big Data and Security Learn about the latest technology solutions that can transform your business. These three Training On Demand courses are taught by industry experts. These courses help you develop an understanding of how Oracle technologies can make a positive impact on your organization.  Oracle Cloud Overview  Oracle Big Data Overview Oracle Security Overview  New Cloud Application Foundation Courses Check out our brand new 12c courses for WebLogic Server administrators and Coherence developers:  Oracle WebLogic Server 12c: Administration I Oracle WebLogic Server 12c: Administration II Oracle Coherence 12c: New Features  Oracle Database 12c Courses Our Oracle Database 12c training is becoming very popular. Here are this month's featured courses:  Oracle Database 12c: New Features for Administrators Oracle Database 12c: Administration Workshop  Oracle Database 12c: Install and Upgrade Workshop Oracle Database 12c: Admin, Install and Upgrade Accelerated  Validate your expertise and add value by earning an Oracle Database 12c Certification.  New Certifications for MySQL Watch our two new videos to find out what's new with Oracle MySQL Certifications. 1) Oracle MySQL 5.6 Certification: What's New for Database Administrators  Recommended training:  MySQL for Beginners MySQL for Database Administrators  2) Oracle MySQL 5.6 Certification: What's New for Developers Recommended training:  MySQL for Beginners MySQL for Developers New Training & Certification for Oracle Applications JD Edwards 9.1 Training Additional JD Edwards Enterprise One 9.1 training is now available for administrators, developers and implementation team members. Cross Application Training  JD Edwards Enterprise One Common Foundation Rel 9.x  Human Capital Management Training  JD Edwards EnterpriseOne Payroll for Canada Rel 9.x JD Edwards EnterpriseOne Payroll for US Rel 9.x JD Edwards EnterpriseOne Payroll Accelerated for Canada Rel 9.x JD Edwards EnterpriseOne Payroll Accelerated for US Rel 9.x  Financial  Management Training  JD Edwards EnterpriseOne Accounts Receivable Rel 9.x JD Edwards EnterpriseOne Financial Report Writing Rel 9.x  Knowledge Management 8.5 Training Oracle Knowledge 8.5 training is now available for analysts interested in learning how to quickly spot trends in content processing and system usage with analytics dashboards. Knowledge Analytics Rel 8.5  Taleo Training Updated Taleo training is now available. Taleo Business Edition (TEE) business users can learn how to create more efficient reports. Recruiters will learn how to efficiently and effectively use Taleo Business Edition (TBE) Recruit.  Taleo (TEE): Advanced Reporting Taleo (TBE): Recruit - End User Fundamentals  New Training for Oracle Retail 13.4.1 Updated training for Retail Predictive Application Server and Retail Demand Forecasting is now available.  RPAS Administration and Configuration Fundamentals RPAS Technical Essentials: Fusion Client 13.4.1 Retail Demand Forecasting (RDF) Business Essentials 13.4.1  View all available training courses, learning paths and certifications at education.oracle.com, or contact your local education representative to learn more about Oracle University's education solutions. See you in class!  -Oracle University Marketing Team 

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  • On The Road with the HR Community

    - by Kathryn Perry
    A guest post by Steve Boese, Director, Talent Strategy, Oracle One of the best ways to connect with and to get a feel for what is on the minds of Human Resources leaders is to get out of the office and hit the road. I’ve had the great honor to attend and/or present at a number of events recently, including the massive SHRM Annual Conference, the HR Florida Conference, and Taleo World in Chicago. These events, and many others, offer solution providers, talent management professionals, business leaders, and even more casual observers of the Human Resources field with tremendous opportunities to connect, to share information, and to learn from each other. Attending the conferences also give people a sense of how they can improve and enhance their skills and knowledge, learn about the latest workforce technologies, and bring new and innovative ideas back to their organizations. And sure, the parties and conference swag can be pretty nice as well! If you attend a few of these industry events, one of the most beneficial by-products that you can emerge with -- whether you are on the front lines in HR at your organization, or as we are at Oracle, in the business of developing and delivering innovative and impactful technology solutions to our customers -- is to get a larger sense of the big ideas and major trends, concerns, and challenges facing organizations all across the landscape, and to be able to better understand how your strategies and solutions can be improved with this greater perspective. So what are HR folks discussing and debating? What questions and problems keep them up at night? What are the bloggers and large community of HR social media enthusiasts buzzing about? From my perspective some of the common themes you see over and again across the HR community break down (broadly), into three main areas: Talent attraction - How can we locate, attract, recruit, and hire the best talent possible? What new strategies, approaches, and technologies can help us in this critically important area? What role do external social networks like LinkedIn, Facebook, and Twitter play in the increasingly competitive search for talent? Talent Retention - How can we make sure to keep that talent on our team? What engagement, development, recognition, and compensation tools can help us in this regard? How can we continue, (or become), an employer of choice? What is our unique and compelling employer value proposition? Talent Empowerment - How can we put our employees in the best position to succeed? What can we do to better align our talent with the organization’s mission and goals, while simultaneously providing the best and most driven to succeed individuals a clear path to achieve their career goals and aspirations? How can new technologies, particularly social and collaboration tools help in this area? While these are the ‘big themes’ that I know I have seen this year, certainly they are not really new, nor are they likely to fundamentally change in the next year or two. I think the reason is that at the core of any successful enterprise is a collection of smart, interested, engaged, challenged, and empowered group of people. And that was likely the case 10 or 20 years ago, and will probably be the case 10 or 20 years into the future. But what has changed, and what you can see -- evidenced by simply following the Twitter backchannel for an event and by reading some of the many fantastic HR blogs out there -- is that the HR professional's ability, along with technology solution providers like Oracle, to connect, to more openly share information with each other, and to make each other better in the process, (and to create new, improved, and more innovative solutions), has never been greater. And I think it is with this heretofore unprecedented level of opportunity to connect with other members of the community that HR professionals will be better equipped to help their organizations attract, retain, and empower their teams. We at Oracle HCM look forward to continuing to meet, engage, and connect with the HR community in the coming months. Until then -- follow us on Twitter and Facebook.

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  • Nominations now open for the Oracle FMW Excellence Awards 2014

    - by Greg Jensen
    2014 Oracle Excellence Award NominationsWho Is the Innovative Leader for Identity Management? •    Is your organization leveraging one of Oracle’s Identity and Access Management solutions in your production environment?•    Are you a leading edge organization that has adopted a forward thinking approach to Identity and Access Management processes across the organization?•    Are you ready to promote and highlight the success of your deployment to your peers? •    Would you a chance to win FREE registration to Oracle OpenWorld 2014? Oracle is pleased to announce the call for nominations for the 2014 Oracle Excellence Awards: Oracle Fusion Middleware Innovation.  The Oracle Excellence Awards for Oracle Fusion Middleware Innovation honor organizations using Oracle Fusion Middleware to deliver unique business value.  This year, the awards will recognize customers across nine distinct categories, including Identity and Access Management.  Oracle customers, who feel they are pioneers in their implementation of at least one of the Oracle Identity and Access Management offerings in a production environment or active deployment, should submit a nomination.  If submitted by June 20th, 2014, you will have a chance to win a FREE registration to Oracle OpenWorld 2014 (September 28 - October 2) in San Francisco, CA.  Top customers will be showcased at Oracle OpenWorld and featured in Oracle publications.   The  Identity and Access Management Nomination Form Additional benefits to nomineesNominating your organization opens additional opportunities to partner with Oracle such as:•    Promotion of your Customer Success StoriesProvides a platform for you to share the success of your initiatives and programs to peer groups raising the overall visibility of your team and your organization as a leader in security•    Social Media promotion (Video, Blog & Podcast)Reach the masses of Oracle’s customers through sharing of success stories, or customer created blog content that highlights the advanced thought leadership role in security with co-authored articles on Oracle Blog page that reaches close to 100,000 subscribers. There are numerous options to promote activities on Facebook, Twitter and co-branded activities using Video and Audio. •    Live speaking opportunities to your peersAs a technology leader within your organization, you can represent your organization at Oracle sponsored events (online, in person or webcasts) to help share the success of your organizations efforts building out your team/organization brand and success. •    Invitation to the IDM Architect ForumOracle is able to invite the right customers into the IDM Architect Forum which is an invite only group of customers that meet monthly to hear technology driven presentations from their own peers (not from Oracle) on today’s trends.  If you want to hear privately what some of the most successful companies in every industry are doing about security, this is the forum to be in. All presentations are private and remain within the forum, and only members can see take advantage of the lessons gained from these meetings.  To date, there are 125 members. There are many more advantages to partnering with Oracle, however, it can start with the simple nomination form for Identity and Access Management category of the 2014 Oracle Excellence Award Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;}

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  • Disneyland Inside Out on iPhone and Android

    - by Ryan Cain
    It's hard to believe October was the last time I was over here on my blog.  Ironically after getter the developer phone from Microsoft I have been knee deep in iPhone programming and for the past few weeks Android programming again.  This time I've spent all my non-working hours programming a fun project for my "other" website, Disneyland Inside Out.  Disneyland Inside Out, a vacation planning site for Disneyland in California, has been around in various forms since June 1996.  It has always been a place for me to explore new technologies and learn about some of the new trends on the web.  I recently migrated the site over to DotNetNuke and have been building out custom modules for DNN.  I've also been hacking things together w/ the URLRewrite module in IIS 7.5 to provide strong SEO optimized URLs.  I can't say all that has really stuck within the DNN model of doing things, but it has worked pretty well. As part of my learning process, I spent most of the Fall bringing Disneyland Inside Out to the iPhone.  I will post more details on my development experiences later.  But this project gave me a really great opportunity to get a good feel for Objective-C development.  After 3 months I actually feel somewhat competent in the language and iPhone SDK, instead of just floundering around getting things to work.  The project also gave me a chance to play with some new frameworks on the iPhone and really dig into the Facebook SDK.  I also dug into some of the Gowalla REST api's as well.  We've been live with the app in iTunes for just about 10 days now, and have been sitting in the top 200 of free travel apps for the past few days.  You can get more info and the direct iTunes download link on our site: Disneyland Inside Out for iPhone Since launching the iPhone version I have gotten back into Android development, porting the Disneyland Inside Out app over to Android.  As I said in my first review of iPhone vs. Android, coming from a managed code background, Android is much easier to get going with.  I just about 3 weeks total I will have about 85 - 90% of the functionality up and running in the Android app, that took probably 1.5 - 2x's that time for iPhone.  That isn't a totally fair comparison as I am much more comfortable w/ Xcode and Objective-C today and can get some of the basic stuff done much faster than I could in the fall.  Though I'd say some of the hardest code to debug is still the null pointer issues on objects that were dealloc'd too early in Objective-C.  This isn't too bad with the NSZoombies enabled for synchronous code, but when you have a lot of async, which my app does, it can be hairy at times to track exactly what was causing the issue.   I will post more details later, as I am trying to wrap up a beta of the Android app today.  But in the meantime, if you have an iPhone, iPod Touch or iPad head on over to the site and take a look at my app.

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  • Asynchrony in C# 5 (Part I)

    - by javarg
    I’ve been playing around with the new Async CTP preview available for download from Microsoft. It’s amazing how language trends are influencing the evolution of Microsoft’s developing platform. Much effort is being done at language level today than previous versions of .NET. In these post series I’ll review some major features contained in this release: Asynchronous functions TPL Dataflow Task based asynchronous Pattern Part I: Asynchronous Functions This is a mean of expressing asynchronous operations. This kind of functions must return void or Task/Task<> (functions returning void let us implement Fire & Forget asynchronous operations). The two new keywords introduced are async and await. async: marks a function as asynchronous, indicating that some part of its execution may take place some time later (after the method call has returned). Thus, all async functions must include some kind of asynchronous operations. This keyword on its own does not make a function asynchronous thought, its nature depends on its implementation. await: allows us to define operations inside a function that will be awaited for continuation (more on this later). Async function sample: Async/Await Sample async void ShowDateTimeAsync() {     while (true)     {         var client = new ServiceReference1.Service1Client();         var dt = await client.GetDateTimeTaskAsync();         Console.WriteLine("Current DateTime is: {0}", dt);         await TaskEx.Delay(1000);     } } The previous sample is a typical usage scenario for these new features. Suppose we query some external Web Service to get data (in this case the current DateTime) and we do so at regular intervals in order to refresh user’s UI. Note the async and await functions working together. The ShowDateTimeAsync method indicate its asynchronous nature to the caller using the keyword async (that it may complete after returning control to its caller). The await keyword indicates the flow control of the method will continue executing asynchronously after client.GetDateTimeTaskAsync returns. The latter is the most important thing to understand about the behavior of this method and how this actually works. The flow control of the method will be reconstructed after any asynchronous operation completes (specified with the keyword await). This reconstruction of flow control is the real magic behind the scene and it is done by C#/VB compilers. Note how we didn’t use any of the regular existing async patterns and we’ve defined the method very much like a synchronous one. Now, compare the following code snippet  in contrast to the previuous async/await: Traditional UI Async void ComplicatedShowDateTime() {     var client = new ServiceReference1.Service1Client();     client.GetDateTimeCompleted += (s, e) =>     {         Console.WriteLine("Current DateTime is: {0}", e.Result);         client.GetDateTimeAsync();     };     client.GetDateTimeAsync(); } The previous implementation is somehow similar to the first shown, but more complicated. Note how the while loop is implemented as a chained callback to the same method (client.GetDateTimeAsync) inside the event handler (please, do not do this in your own application, this is just an example).  How it works? Using an state workflow (or jump table actually), the compiler expands our code and create the necessary steps to execute it, resuming pending operations after any asynchronous one. The intention of the new Async/Await pattern is to let us think and code as we normally do when designing and algorithm. It also allows us to preserve the logical flow control of the program (without using any tricky coding patterns to accomplish this). The compiler will then create the necessary workflow to execute operations as the happen in time.

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  • My .NET Technology picks for 2011

    - by shiju
    My Technology predictions for 2011 Cloud computing and Mobile application development will be the hottest trends for 2011. I hope that Windows Azure will be very hot in year 2011 and lot of cloud computing adoption will be happen with Windows Azure on 2011. Web application scalability will be the big challenge for Architects in the next year and architecture approaches like CQRS will get some attention on next year. Architects will look on different options for web application scalability and adoption of NoSQL and Document databases will be more in the year 2011. The following are the my technology picks for .Net stack Windows Azure Windows Azure will be one of the hottest technologies of 2011. Adoption of Cloud and Windows Azure will get big attention on next year. The Windows Azure platform is a flexible cloud–computing platform that lets you focus on solving business problems and addressing customer needs. No need to invest upfront on expensive infrastructure. Pay only for what you use, scale up when you need capacity and pull it back when you don’t. We handle all the patches and maintenance — all in a secure environment with over 99.9% uptime. Silverlight 5 Silverlight is becoming a common technology for variety of development platforms. You can develop Silverlight applications for web, desktop and windows phone. The new Silverlight 5 beta will be available during the starting quarter of the next year with new capabilities and lot of new features. Silverlight 5 will be powerful development platform for both web-based business apps and rich media solutions. We can expect final version of Silverlight 5 on end of 2011. Windows Phone 7 Development Tools Mobile application development will be very hot in year 2011 and Windows Phone 7 will be one of the hottest technologies of next year. You can get introduction on Windows Phone 7 Development Tools from somasegar’s blog post and MSDN documentation available from here. EF Code First I am a big fan of Entity Framework’s Code First approach and hope that Code First approach will attract more people onto Entity Framework 4. EF Code First lets you focus on domain model which will enable Domain-Driven Development for applications. I hope that DDD fans will love the EF Code First approach. The Entity Framework 4 now supports three types of approaches and these will attract different types of developer audience. ASP.NET MVC 3 The ASP.NET MVC 3 will be the hottest technology of Microsoft web stack on the next year. ASP.NET developers will widely move to the ASP.NET MVC Framework from their WebForms development. The new Razor view engine is great and it will increase the adoption of ASP.NET MVC 3. Razor the will improve the productivity when working with ASP.NET MVC 3 Views. You can build great web applications using ASP.NET MVC 3 and jQuery with better maintainability, generation of clean HTML and even better performance. In my opinion, the best technology stack for web development is ASP.NET MVC 3 and Entity Framework 4 Code First as ORM. On the next year, you can expect more articles from my blog on ASP.NET MVC 3 and Entity Framework 4 Code First. RavenDB NoSQL and Document databases will get more attention on the coming year and RavenDB will be the most notable document database in the .NET stack. RavenDB is an Open Source (with a commercial option) document database for the .NET/Windows platform developed by Ayende Rahien. RavenDB is .NET focused document database which comes with a fully functional .NET client API and supports LINQ. I have written few articles on RavenDB and you can read it from here. Managed Extensibility Framework (MEF) Many people didn't realized the power of MEF. The MEF lets you create extensible applications and provides a great solution for the runtime extensibility problem. I hope that .NET developers will more adopt the MEF on the next year for their .NET applications. You can get an excellent introduction on MEF from Anoop Madhusudanan’s blog post MEF or Managed Extensibility Framework – Creating a Zoo and Animals

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  • Musings on the launch of SQL Monitor

    - by Phil Factor
    For several years, I was responsible for the smooth running of a large number of enterprise database servers. We ran a network monitoring tool that was primitive by today’s standards but which performed the useful function of polling every system, including all the Servers in my charge. It ran a configurable script for each service that you needed to monitor that was merely required to return one of a number of integer values. These integer values represented the pain level of the service, from 10 (“hurtin’ real bad”) to 1 (“Things is great”). Not only could you program the visual appearance of each server on the network diagram according to the value of the integer, but you could even opt to run a sound file. Very soon, we had a large TFT Screen, high on the wall of the server room, with every server represented by an icon, and a speaker next to it that would give out a series of grunts, groans, snores, shrieks and funeral marches, depending on the problem. One glance at the display, and you could dive in with iSQL/QA/SSMS and check what was going on with your favourite diagnostic tools. If you saw a server icon burst into flames on the screen or droop like a jelly, you dropped your mug of coffee to do it.  It was real fun, but I remember it more for the huge difference it made to have that real-time visibility into how your servers are performing. The management soon stopped making jokes about the real reason we wanted the TFT screen. (It rendered DVDs beautifully they said; particularly flesh-tints). If you are instantly alerted when things start to go wrong, then there was a good chance you could fix it before being alerted to the problem by the users of the system.  There is a world of difference between this sort of tool, one that gives whoever is ‘on watch’ in the server room the first warning of a potential problem on one of any number of servers, and the breed of tool that attempts to provide some sort of prosthetic DBA Brain. I like to get the early warning, to get the right information to help to diagnose a problem: No auto-fix, but just the information. I prefer to leave the task of ascertaining the exact cause of a problem to my own routines, custom code, intuition and forensic instincts. A simulated aircraft cockpit doesn’t do anything for me, especially before I know where I should be flying.  Time has moved on, and that TFT screen is now, with SQL Monitor, an iPad or any other mobile or static device that can support a browser. Rather than trying to reproduce the conceptual topology of the servers, it lists them in their groups so as to give a display that scales with the increasing number of databases you monitor.  It gives the history of the major events and trends for the servers. It gives the icons and colours that you can spot out of the corner of your eye, but goes on to give you just enough information in drill-down to give you a much clearer idea of where to look with your DBA tools and routines. It doesn't swamp you with information.  Whereas a few server and database-level problems are pretty easily fixed, others depend on judgement and experience to sort out.  Although the idea of an application that automates the bulk of a DBA’s skills is attractive to many, I can’t see it happening soon. SQL Server’s complexity increases faster than the panaceas can be created. In the meantime, I believe that the best way of helping  DBAs  is to make the monitoring process as simple and effective as possible,  and provide the right sort of detail and ‘evidence’ to allow them to decide on the fix. In the end, it is still down to the skill of the DBA.

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  • Reaching to the Holy Grail of Data Management

    - by Irem Radzik
    Pervasive, continuous access to trusted data. That’s the ultimate goal of data management. It enables to leverage data as an asset to create value for customers and the organization. It creates the strong foundation needed to move the business forward. How you get there is also critical. As with all IT initiatives using high performance solutions with low cost of ownership is another key requirement in today’s IT world. Oracle's  data integration product strategy focuses on helping customers achieve this ultimate goal with high performance and low TCO.  At OpenWorld, we will be showing how Oracle Data Integration products help you reach your data management goals, considering new trends in information management, such as big data and cloud computing. We will also provide an update on the latest product releases, such as Oracle GoldenGate 11gR2. If you will be at OpenWorld, please join us on Monday Oct 1st 10:45am at Moscone West – 3005 to hear our VP of Product Development, Brad Adelberg, present "Future Strategy, Direction, and Roadmap of Oracle’s Data Integration Platform". The Data Integration track at OpenWorld covers variety of topics and speakers. In addition to product management of Oracle GoldenGate, Oracle Data Integrator, and Enteprise Data Quality presenting product updates and roadmap, we have several customer panels and stand-alone sessions featuring select customers such as St. Jude Medical, Raymond James, Aderas, Turkcell, Paychex, Comcast,  Ticketmaster, Bank of America and more. You can see an overview of Data Integration sessions here. If you are not able to attend OpenWorld, please check out our latest resources for Data Integration and Oracle GoldenGate. In the coming weeks you will see more blogs about our products’ new capabilities and what to expect at OpenWorld. I hope to see you at OpenWorld and stay in touch via our future blogs. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;}

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  • Oracle Executive Strategy Brief: Enterprise-Grade Cloud Applications

    - by B Shashikumar
    Cloud Computing has clearly evolved into one of the dominant secular trends in the industry. Organizations are looking to the cloud to change how they buy and consume IT. And its no longer about just lower up-front costs. The cloud promises to deliver greater agility and free up resources to focus on innovation versus running and maintaining systems. But are organizations actually realizing these benefits? The full promise of cloud is not being realized by customers who entrust their business to multiple niche cloud providers. While almost 9 out of 10 companies  expect more IT agility with cloud, only 47% are actually getting it (Source: 2011 State of Cloud Survey by Symantec). These niche cloud customers have also seen the promises of lower costs, efficiency gains, improved security, and compliance go unfulfilled. Having one cloud provider for customer relationship management (CRM) and another for human capital management (HCM), and then trying to glue these proprietary systems together while integrating to a back-office financial system can add to complexity and long-term costs. Completing a business process or generating an integrated report is cumbersome, and leverages incomplete data. Why can’t niche cloud providers deliver on the full promise of cloud? It’s simple: you still need to complete business processes. You still need reporting that enables you to take action using data from multiple systems. You still have to comply with SOX and other industry regulations. These requirements don’t go away just because you deploy in the cloud. Delivering lower up-front costs by enabling customers to buy software as a service (SaaS) is the easy part. To get real value that lasts longer than your quarterly report, it’s important to realize the benefits of cloud without compromising on functionality and while having the right level of control and flexibility. This is the true promise of cloud. Oracle’s cloud strategy centers around delivering the benefits of cloud—without compromise. We uniquely empower our customers with complete solutions and choice. From the richest functionality to integrated reporting and great user experience. It’s all available in the cloud. And it works not just with other Oracle cloud applications, but with your existing Oracle and third-party systems as well. This helps protect your current investments and extend their value as you journey to the cloud. We’ve made the necessary investments not only in our applications but also in the underlying technology that makes it all run—from the platform down to the hardware and operating system. We make it all. And we’ve engineered it to work together and be highly optimized for our customers, in the cloud. With Oracle enterprise-grade cloud applications, you get the benefits of cloud plus more power, more choice, and more confidence. Read more about how you can realize the true advantage of Cloud with Oracle Enterprise-grade Cloud applications in the Oracle Executive Strategy Brief here.  You can also attend an Oracle Cloud Conference event at a city near you. Register here. 

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  • Pinterest and the Rising Power of Imagery

    - by Mike Stiles
    If images keep you glued to a screen, you’re hardly alone. Countless social users are letting their eyes do the walking, waiting for that special photo to grab their attention. And perhaps more than any other social network, Pinterest has been giving those eyes plenty of room to walk. Pinterest came along in 2010. Its play was that users could simply create topic boards and pin pictures to the appropriate boards for sharing. Yes there are some words, captions mostly, but not many. The speed of its growth raised eyebrows. Traffic quadrupled in the last quarter of 2011, with 7.51 million unique visitors in December alone. It now gets 1.9 billion monthly page views. And it was sticky. In the US, the average time a user spends strolling through boards and photos on Pinterest is 15 minutes, 50 seconds. Proving the concept of browsing a catalogue is not dead, it became a top 5 referrer for several apparel retailers like Land’s End, Nordstrom, and Bergdorfs. Now a survey of online shoppers by BizRate Insights says that Pinterest is responsible for more purchases online than Facebook. Over 70% of its users are going there specifically to keep up with trends and get shopping ideas. And when they buy, the average order value is $179. Pinterest is also scoring better in terms of user engagement. 66% of pinners regularly follow and repin retailers, whereas 17% of Facebook fans turn to that platform for purchase ideas. (Facebook still wins when it comes to reach and driving traffic to 3rd-party sites by the way). Social posting best practices have consistently shown that posts with photos are rewarded with higher engagement levels. You may be downright Shakespearean in your writing, but what makes images in the digital world so much more powerful than prose? 1. They transcend language barriers. 2. They’re fun and addictive to look at. 3. They can be consumed in fractions of a second, important considering how fast users move through their social content (admit it, you do too). 4. They’re efficient gateways. A good picture might get them to the headline. A good headline might then get them to the written content. 5. The audience for them surpasses demographic limitations. 6. They can effectively communicate and trigger an emotion. 7. With mobile use soaring, photos are created on those devices and easily consumed and shared on them. Pinterest’s iPad app hit #1 in the Apple store in 1 day. Even as far back as 2009, over 2.5 billion devices with cameras were on the streets generating in just 1 year, 10% of the number of photos taken…ever. But let’s say you’re not a retailer. What if you’re a B2B whose products or services aren’t visual? Should you worry about your presence on Pinterest? As with all things, you need a keen awareness of who your audience is, where they reside online, and what they want to do there. If it doesn’t make sense to put a tent stake in Pinterest, fine. But ignore the power of pictures at your own peril. If not visually, how are you going to attention-grab social users scrolling down their News Feeds at top speed? You’re competing with every other cool image out there from countless content sources. Bore us and we’ll fly right past you.

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  • I.T. Chargeback : Core to Cloud Computing

    - by Anand Akela
    Contributed by Mark McGill Consolidation and Virtualization have been widely adopted over the years to help deliver benefits such as increased server utilization, greater agility and lower cost to the I.T. organization. These are key enablers of cloud, but in themselves they do not provide a complete cloud solution. Building a true enterprise private cloud involves moving from an admin driven world, where the I.T. department is ultimately responsible for the provisioning of servers, databases, middleware and applications, to a world where the consumers of I.T. resources can provision their infrastructure, platforms and even complete application stacks on demand. Switching from an admin-driven provisioning model to a user-driven model creates some challenges. How do you ensure that users provisioning resources will not provision more than they need? How do you encourage users to return resources when they have finished with them so that others can use them? While chargeback has existed as a concept for many years (especially in mainframe environments), it is the move to this self-service model that has created a need for a new breed of chargeback applications for cloud. Enabling self-service without some form of chargeback is like opening a shop where all of the goods are free. A successful chargeback solution will be able to allocate the costs of shared I.T. infrastructure based on the relative consumption by the users. Doing this creates transparency between the I.T. department and the consumers of I.T. When users are able to understand how their consumption translates to cost they are much more likely to be prudent when it comes to their use of I.T. resources. This also gives them control of their I.T. costs, as moderate usage will translate to a lower charge at the end of the month. Implementing Chargeback successfully create a win-win situation for I.T. and the consumers. Chargeback can help to ensure that I.T. resources are used for activities that deliver business value. It also improves the overall utilization of I.T. infrastructure as I.T. resources that are not needed are not left running idle. Enterprise Manager 12c provides an integrated metering and chargeback solution for Enterprise Manager Targets. This solution is built on top of the rich configuration and utilization information already available in Enterprise Manager. It provides metering not just for virtual machines, but also for physical hosts, databases and middleware. Enterprise Manager 12c provides metering based on the utilization and configuration of the following types of Enterprise Manager Target: Oracle VM Host Oracle Database Oracle WebLogic Server Using Enterprise Manager Chargeback, administrators are able to create a set of Charge Plans that are used to attach prices to the various metered resources. These plans can contain fixed costs (eg. $10/month/database), configuration based costs (eg. $10/month if OS is Windows) and utilization based costs (eg. $0.05/GB of Memory/hour) The self-service user provisioning these resources is then able to view a report that details their usage and helps them understand how this usage translates into cost. Armed with this information, the user is able to determine if the resources are delivering adequate business value based on what is being charged. Figure 1: Chargeback in Self-Service Portal Enterprise Manager 12c provides a variety of additional interfaces into this data. The administrator can access summary and trending reports. Summary reports allow the administrator to drill-down through the cost center hierarchy to identify, for example, the top resource consumers across the organization. Figure 2: Charge Summary Report Trending reports can be used for I.T. planning and budgeting as they show utilization and charge trends over a period of time. Figure 3: CPU Trend Report We also provide chargeback reports through BI Publisher. This provides a way for users who do not have an Enterprise Manager login (such as Line of Business managers) to view charge and usage information. For situations where a bill needs to be produced, chargeback can be integrated with billing applications such as Oracle Billing and Revenue Management (BRM). Further information on Enterprise Manager 12c’s integrated metering and chargeback: White Paper Screenwatch Cloud Management on OTN

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  • Spotlight on Oracle Social Relationship Management. Social Enable Your Enterprise with Oracle SRM.

    - by Pat Ma
    Facebook is now the most popular site on the Internet. People are tweeting more than they send email. Because there are so many people on social media, companies and brands want to be there too. They want to be able to listen to social chatter, engage with customers on social, create great-looking Facebook pages, and roll out social-collaborative work environments within their organization. This is where Oracle Social Relationship Management (SRM) comes in. Oracle SRM is a product that allows companies to manage their presence with prospects and customers on social channels. Let's talk about two popular use cases with Oracle SRM. Easy Publishing - Companies now have an average of 178 social media accounts - with every product or geography or employee group creating their own social media channel. For example, if you work at an international hotel chain with every single hotel creating their own Facebook page for their location, that chain can have well over 1,000 social media accounts. Managing these channels is a mess - with logging in and out of every account, making sure that all accounts are on brand, and preventing rogue posts from destroying the brand. This is where Oracle SRM comes in. With Oracle Social Relationship Management, you can log into one window and post messages to all 1,000+ social channels at once. You can set up approval flows and have each account generate their own content but that content must be approved before publishing. The benefits of this are easy social media publishing, brand consistency across all channels, and protection of your brand from inappropriate posts. Monitoring and Listening - People are writing and talking about your company right now on social media. 75% of social media users have written a negative post about a brand after a poor customer service experience. Think about all the negative posts you see in your Facebook news feed about delayed flights or being on hold for 45 minutes. There is so much social chatter going on around your brand that it's almost impossible to keep up or comprehend what's going on. That's where Oracle SRM comes in. With Social Relationship Management, a company can monitor and listen to what people are saying about them on social channels. They can drill down into individual posts or get a high level view of trends and mentions. The benefits of this are comprehending what's being said about your brand and its competitors, understanding customers and their intent, and responding to negative posts before they become a PR crisis. Oracle SRM is part of Oracle Cloud. The benefits of cloud deployment for customers are faster deployments, less maintenance, and lower cost of ownership versus on-premise deployments. Oracle SRM also fits into Oracle's vision to social enable your enterprise. With Oracle SRM, social media is not just a marketing channel. Social media is also mechanism for sales, customer support, recruiting, and employee collaboration. For more information about how Oracle SRM can social enable your enterprise, please visit oracle.com/social. For more information about Oracle Cloud, please visit cloud.oracle.com.

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  • Challenges in Corporate Reporting - New Independent Research

    - by ndwyouell
    Earlier this year, Oracle and Accenture sponsored a global study on trends in financial close and reporting. We surveyed 1,123 finance professionals in large organizations in 12 countries around the world during February and March. Financial Consolidation and Reporting is the most mature aspect of Enterprise Performance Management with mainstream solutions having been around for over 30 years. But of course over this time there have been many changes and very significant increases in regulation. So just what is the current state is Financial Consolidation and Reporting in our major corporations across the world? We commissioned this independent research to find out. Highlights of the result are: •          Seeking change: Businesses recognize they need to invest in financial reporting to address the challenges they currently face. 47 percent of companies have made substantial investments over the last year to the financial close, filing, and reporting processes. •          Ineffective investments: Despite these investments, spreadsheets (72 percent) and e-mails (68 percent) are still being used daily to track and manage reporting, suggesting that new investments are falling short of expectations. •          Increased costs and uncertainty: The situation is so opaque that managers across the finance function are unable to fully understand the financial impact or cost implications of reporting, with 60 percent of respondents admitting they did not know the total cost of managing and publicizing their financial results. •          Persistent challenges: 68 percent of respondents admitted that they have inadequate visibility into reporting processes, while 84 percent of finance managers surveyed said they find it difficult to control the quality of financial data across the entire reporting process. •          Decreased effectiveness: 71 percent of finance managers feel their effectiveness is limited in some way by data-analysis–related issues, while 39 percent of C-level or VP-level respondents say their effectiveness is impaired by limited visibility. •          Missed deadlines: Due to late changes to the chart of accounts, 15 percent of global businesses have missed statutory filings, putting their companies at risk of financial penalties and potentially impacting share value. The report makes it clear that investments made to date by these large organizations around the world have been uneven across the close, reporting, and filing processes, which has led to the challenges these organizations currently face in the overall process. Regardless of whether companies are using a variety of solutions or a single solution, the report shows they continue to witness increased costs, ineffectual data management, and missed reporting, which—in extreme circumstances—can impact a company’s corporate image and share value. The good news is that businesses realize that these problems persist and 86 percent of companies are likely to make a significant investment during the next five years to address these issues. While they should invest, it is critical that they direct investments correctly to address the key issues this research identified: •          Improving data integrity •          Optimizing processes •          Integrating the extended financial close process By addressing these issues and with clear guidance on how to implement the correct business processes, infrastructure, and software solutions, finance teams will find that their reporting processes are much more effective, cost-efficient, and aligned with their performance expectations. To get a copy of the full report: http://www.oracle.com/webapps/dialogue/ns/dlgwelcome.jsp?p_ext=Y&p_dlg_id=11747758&src=7300117&Act=92 To replay a webcast discussing the findings: http://www.cfo.com/webcast.cfm?webcast=14639438&pcode=ORA061912_ORA

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  • Is there a Telecommunications Reference Architecture?

    - by raul.goycoolea
    @font-face { font-family: "Arial"; }@font-face { font-family: "Courier New"; }@font-face { font-family: "Wingdings"; }@font-face { font-family: "Cambria"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm 0cm 0.0001pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraph, li.MsoListParagraph, div.MsoListParagraph { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpFirst, li.MsoListParagraphCxSpFirst, div.MsoListParagraphCxSpFirst { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpMiddle, li.MsoListParagraphCxSpMiddle, div.MsoListParagraphCxSpMiddle { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpLast, li.MsoListParagraphCxSpLast, div.MsoListParagraphCxSpLast { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }div.Section1 { page: Section1; }ol { margin-bottom: 0cm; }ul { margin-bottom: 0cm; } Abstract   Reference architecture provides needed architectural information that can be provided in advance to an enterprise to enable consistent architectural best practices. Enterprise Reference Architecture helps business owners to actualize their strategies, vision, objectives, and principles. It evaluates the IT systems, based on Reference Architecture goals, principles, and standards. It helps to reduce IT costs by increasing functionality, availability, scalability, etc. Telecom Reference Architecture provides customers with the flexibility to view bundled service bills online with the provision of multiple services. It provides real-time, flexible billing and charging systems, to handle complex promotions, discounts, and settlements with multiple parties. This paper attempts to describe the Reference Architecture for the Telecom Enterprises. It lays the foundation for a Telecom Reference Architecture by articulating the requirements, drivers, and pitfalls for telecom service providers. It describes generic reference architecture for telecom enterprises and moves on to explain how to achieve Enterprise Reference Architecture by using SOA.   Introduction   A Reference Architecture provides a methodology, set of practices, template, and standards based on a set of successful solutions implemented earlier. These solutions have been generalized and structured for the depiction of both a logical and a physical architecture, based on the harvesting of a set of patterns that describe observations in a number of successful implementations. It helps as a reference for the various architectures that an enterprise can implement to solve various problems. It can be used as the starting point or the point of comparisons for various departments/business entities of a company, or for the various companies for an enterprise. It provides multiple views for multiple stakeholders.   Major artifacts of the Enterprise Reference Architecture are methodologies, standards, metadata, documents, design patterns, etc.   Purpose of Reference Architecture   In most cases, architects spend a lot of time researching, investigating, defining, and re-arguing architectural decisions. It is like reinventing the wheel as their peers in other organizations or even the same organization have already spent a lot of time and effort defining their own architectural practices. This prevents an organization from learning from its own experiences and applying that knowledge for increased effectiveness.   Reference architecture provides missing architectural information that can be provided in advance to project team members to enable consistent architectural best practices.   Enterprise Reference Architecture helps an enterprise to achieve the following at the abstract level:   ·       Reference architecture is more of a communication channel to an enterprise ·       Helps the business owners to accommodate to their strategies, vision, objectives, and principles. ·       Evaluates the IT systems based on Reference Architecture Principles ·       Reduces IT spending through increasing functionality, availability, scalability, etc ·       A Real-time Integration Model helps to reduce the latency of the data updates Is used to define a single source of Information ·       Provides a clear view on how to manage information and security ·       Defines the policy around the data ownership, product boundaries, etc. ·       Helps with cost optimization across project and solution portfolios by eliminating unused or duplicate investments and assets ·       Has a shorter implementation time and cost   Once the reference architecture is in place, the set of architectural principles, standards, reference models, and best practices ensure that the aligned investments have the greatest possible likelihood of success in both the near term and the long term (TCO).     Common pitfalls for Telecom Service Providers   Telecom Reference Architecture serves as the first step towards maturity for a telecom service provider. During the course of our assignments/experiences with telecom players, we have come across the following observations – Some of these indicate a lack of maturity of the telecom service provider:   ·       In markets that are growing and not so mature, it has been observed that telcos have a significant amount of in-house or home-grown applications. In some of these markets, the growth has been so rapid that IT has been unable to cope with business demands. Telcos have shown a tendency to come up with workarounds in their IT applications so as to meet business needs. ·       Even for core functions like provisioning or mediation, some telcos have tried to manage with home-grown applications. ·       Most of the applications do not have the required scalability or maintainability to sustain growth in volumes or functionality. ·       Applications face interoperability issues with other applications in the operator's landscape. Integrating a new application or network element requires considerable effort on the part of the other applications. ·       Application boundaries are not clear, and functionality that is not in the initial scope of that application gets pushed onto it. This results in the development of the multiple, small applications without proper boundaries. ·       Usage of Legacy OSS/BSS systems, poor Integration across Multiple COTS Products and Internal Systems. Most of the Integrations are developed on ad-hoc basis and Point-to-Point Integration. ·       Redundancy of the business functions in different applications • Fragmented data across the different applications and no integrated view of the strategic data • Lot of performance Issues due to the usage of the complex integration across OSS and BSS systems   However, this is where the maturity of the telecom industry as a whole can be of help. The collaborative efforts of telcos to overcome some of these problems have resulted in bodies like the TM Forum. They have come up with frameworks for business processes, data, applications, and technology for telecom service providers. These could be a good starting point for telcos to clean up their enterprise landscape.   Industry Trends in Telecom Reference Architecture   Telecom reference architectures are evolving rapidly because telcos are facing business and IT challenges.   “The reality is that there probably is no killer application, no silver bullet that the telcos can latch onto to carry them into a 21st Century.... Instead, there are probably hundreds – perhaps thousands – of niche applications.... And the only way to find which of these works for you is to try out lots of them, ramp up the ones that work, and discontinue the ones that fail.” – Martin Creaner President & CTO TM Forum.   The following trends have been observed in telecom reference architecture:   ·       Transformation of business structures to align with customer requirements ·       Adoption of more Internet-like technical architectures. The Web 2.0 concept is increasingly being used. ·       Virtualization of the traditional operations support system (OSS) ·       Adoption of SOA to support development of IP-based services ·       Adoption of frameworks like Service Delivery Platforms (SDPs) and IP Multimedia Subsystem ·       (IMS) to enable seamless deployment of various services over fixed and mobile networks ·       Replacement of in-house, customized, and stove-piped OSS/BSS with standards-based COTS products ·       Compliance with industry standards and frameworks like eTOM, SID, and TAM to enable seamless integration with other standards-based products   Drivers of Reference Architecture   The drivers of the Reference Architecture are Reference Architecture Goals, Principles, and Enterprise Vision and Telecom Transformation. The details are depicted below diagram. @font-face { font-family: "Cambria"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm 0cm 0.0001pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoCaption, li.MsoCaption, div.MsoCaption { margin: 0cm 0cm 10pt; font-size: 9pt; font-family: "Times New Roman"; color: rgb(79, 129, 189); font-weight: bold; }div.Section1 { page: Section1; } Figure 1. Drivers for Reference Architecture @font-face { font-family: "Arial"; }@font-face { font-family: "Courier New"; }@font-face { font-family: "Wingdings"; }@font-face { font-family: "Cambria"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm 0cm 0.0001pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraph, li.MsoListParagraph, div.MsoListParagraph { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpFirst, li.MsoListParagraphCxSpFirst, div.MsoListParagraphCxSpFirst { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpMiddle, li.MsoListParagraphCxSpMiddle, div.MsoListParagraphCxSpMiddle { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpLast, li.MsoListParagraphCxSpLast, div.MsoListParagraphCxSpLast { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }div.Section1 { page: Section1; }ol { margin-bottom: 0cm; }ul { margin-bottom: 0cm; } Today’s telecom reference architectures should seamlessly integrate traditional legacy-based applications and transition to next-generation network technologies (e.g., IP multimedia subsystems). This has resulted in new requirements for flexible, real-time billing and OSS/BSS systems and implications on the service provider’s organizational requirements and structure.   Telecom reference architectures are today expected to:   ·       Integrate voice, messaging, email and other VAS over fixed and mobile networks, back end systems ·       Be able to provision multiple services and service bundles • Deliver converged voice, video and data services ·       Leverage the existing Network Infrastructure ·       Provide real-time, flexible billing and charging systems to handle complex promotions, discounts, and settlements with multiple parties. ·       Support charging of advanced data services such as VoIP, On-Demand, Services (e.g.  Video), IMS/SIP Services, Mobile Money, Content Services and IPTV. ·       Help in faster deployment of new services • Serve as an effective platform for collaboration between network IT and business organizations ·       Harness the potential of converging technology, networks, devices and content to develop multimedia services and solutions of ever-increasing sophistication on a single Internet Protocol (IP) ·       Ensure better service delivery and zero revenue leakage through real-time balance and credit management ·       Lower operating costs to drive profitability   Enterprise Reference Architecture   The Enterprise Reference Architecture (RA) fills the gap between the concepts and vocabulary defined by the reference model and the implementation. Reference architecture provides detailed architectural information in a common format such that solutions can be repeatedly designed and deployed in a consistent, high-quality, supportable fashion. This paper attempts to describe the Reference Architecture for the Telecom Application Usage and how to achieve the Enterprise Level Reference Architecture using SOA.   • Telecom Reference Architecture • Enterprise SOA based Reference Architecture   Telecom Reference Architecture   Tele Management Forum’s New Generation Operations Systems and Software (NGOSS) is an architectural framework for organizing, integrating, and implementing telecom systems. NGOSS is a component-based framework consisting of the following elements:   ·       The enhanced Telecom Operations Map (eTOM) is a business process framework. ·       The Shared Information Data (SID) model provides a comprehensive information framework that may be specialized for the needs of a particular organization. ·       The Telecom Application Map (TAM) is an application framework to depict the functional footprint of applications, relative to the horizontal processes within eTOM. ·       The Technology Neutral Architecture (TNA) is an integrated framework. TNA is an architecture that is sustainable through technology changes.   NGOSS Architecture Standards are:   ·       Centralized data ·       Loosely coupled distributed systems ·       Application components/re-use  ·       A technology-neutral system framework with technology specific implementations ·       Interoperability to service provider data/processes ·       Allows more re-use of business components across multiple business scenarios ·       Workflow automation   The traditional operator systems architecture consists of four layers,   ·       Business Support System (BSS) layer, with focus toward customers and business partners. Manages order, subscriber, pricing, rating, and billing information. ·       Operations Support System (OSS) layer, built around product, service, and resource inventories. ·       Networks layer – consists of Network elements and 3rd Party Systems. ·       Integration Layer – to maximize application communication and overall solution flexibility.   Reference architecture for telecom enterprises is depicted below. @font-face { font-family: "Arial"; }@font-face { font-family: "Courier New"; }@font-face { font-family: "Wingdings"; }@font-face { font-family: "Cambria"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm 0cm 0.0001pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoCaption, li.MsoCaption, div.MsoCaption { margin: 0cm 0cm 10pt; font-size: 9pt; font-family: "Times New Roman"; color: rgb(79, 129, 189); font-weight: bold; }p.MsoListParagraph, li.MsoListParagraph, div.MsoListParagraph { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpFirst, li.MsoListParagraphCxSpFirst, div.MsoListParagraphCxSpFirst { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpMiddle, li.MsoListParagraphCxSpMiddle, div.MsoListParagraphCxSpMiddle { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpLast, li.MsoListParagraphCxSpLast, div.MsoListParagraphCxSpLast { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }div.Section1 { page: Section1; }ol { margin-bottom: 0cm; }ul { margin-bottom: 0cm; } Figure 2. Telecom Reference Architecture   The major building blocks of any Telecom Service Provider architecture are as follows:   1. Customer Relationship Management   CRM encompasses the end-to-end lifecycle of the customer: customer initiation/acquisition, sales, ordering, and service activation, customer care and support, proactive campaigns, cross sell/up sell, and retention/loyalty.   CRM also includes the collection of customer information and its application to personalize, customize, and integrate delivery of service to a customer, as well as to identify opportunities for increasing the value of the customer to the enterprise.   The key functionalities related to Customer Relationship Management are   ·       Manage the end-to-end lifecycle of a customer request for products. ·       Create and manage customer profiles. ·       Manage all interactions with customers – inquiries, requests, and responses. ·       Provide updates to Billing and other south bound systems on customer/account related updates such as customer/ account creation, deletion, modification, request bills, final bill, duplicate bills, credit limits through Middleware. ·       Work with Order Management System, Product, and Service Management components within CRM. ·       Manage customer preferences – Involve all the touch points and channels to the customer, including contact center, retail stores, dealers, self service, and field service, as well as via any media (phone, face to face, web, mobile device, chat, email, SMS, mail, the customer's bill, etc.). ·       Support single interface for customer contact details, preferences, account details, offers, customer premise equipment, bill details, bill cycle details, and customer interactions.   CRM applications interact with customers through customer touch points like portals, point-of-sale terminals, interactive voice response systems, etc. The requests by customers are sent via fulfillment/provisioning to billing system for ordering processing.   2. Billing and Revenue Management   Billing and Revenue Management handles the collection of appropriate usage records and production of timely and accurate bills – for providing pre-bill usage information and billing to customers; for processing their payments; and for performing payment collections. In addition, it handles customer inquiries about bills, provides billing inquiry status, and is responsible for resolving billing problems to the customer's satisfaction in a timely manner. This process grouping also supports prepayment for services.   The key functionalities provided by these applications are   ·       To ensure that enterprise revenue is billed and invoices delivered appropriately to customers. ·       To manage customers’ billing accounts, process their payments, perform payment collections, and monitor the status of the account balance. ·       To ensure the timely and effective fulfillment of all customer bill inquiries and complaints. ·       Collect the usage records from mediation and ensure appropriate rating and discounting of all usage and pricing. ·       Support revenue sharing; split charging where usage is guided to an account different from the service consumer. ·       Support prepaid and post-paid rating. ·       Send notification on approach / exceeding the usage thresholds as enforced by the subscribed offer, and / or as setup by the customer. ·       Support prepaid, post paid, and hybrid (where some services are prepaid and the rest of the services post paid) customers and conversion from post paid to prepaid, and vice versa. ·       Support different billing function requirements like charge prorating, promotion, discount, adjustment, waiver, write-off, account receivable, GL Interface, late payment fee, credit control, dunning, account or service suspension, re-activation, expiry, termination, contract violation penalty, etc. ·       Initiate direct debit to collect payment against an invoice outstanding. ·       Send notification to Middleware on different events; for example, payment receipt, pre-suspension, threshold exceed, etc.   Billing systems typically get usage data from mediation systems for rating and billing. They get provisioning requests from order management systems and inquiries from CRM systems. Convergent and real-time billing systems can directly get usage details from network elements.   3. Mediation   Mediation systems transform/translate the Raw or Native Usage Data Records into a general format that is acceptable to billing for their rating purposes.   The following lists the high-level roles and responsibilities executed by the Mediation system in the end-to-end solution.   ·       Collect Usage Data Records from different data sources – like network elements, routers, servers – via different protocol and interfaces. ·       Process Usage Data Records – Mediation will process Usage Data Records as per the source format. ·       Validate Usage Data Records from each source. ·       Segregates Usage Data Records coming from each source to multiple, based on the segregation requirement of end Application. ·       Aggregates Usage Data Records based on the aggregation rule if any from different sources. ·       Consolidates multiple Usage Data Records from each source. ·       Delivers formatted Usage Data Records to different end application like Billing, Interconnect, Fraud Management, etc. ·       Generates audit trail for incoming Usage Data Records and keeps track of all the Usage Data Records at various stages of mediation process. ·       Checks duplicate Usage Data Records across files for a given time window.   4. Fulfillment   This area is responsible for providing customers with their requested products in a timely and correct manner. It translates the customer's business or personal need into a solution that can be delivered using the specific products in the enterprise's portfolio. This process informs the customers of the status of their purchase order, and ensures completion on time, as well as ensuring a delighted customer. These processes are responsible for accepting and issuing orders. They deal with pre-order feasibility determination, credit authorization, order issuance, order status and tracking, customer update on customer order activities, and customer notification on order completion. Order management and provisioning applications fall into this category.   The key functionalities provided by these applications are   ·       Issuing new customer orders, modifying open customer orders, or canceling open customer orders; ·       Verifying whether specific non-standard offerings sought by customers are feasible and supportable; ·       Checking the credit worthiness of customers as part of the customer order process; ·       Testing the completed offering to ensure it is working correctly; ·       Updating of the Customer Inventory Database to reflect that the specific product offering has been allocated, modified, or cancelled; ·       Assigning and tracking customer provisioning activities; ·       Managing customer provisioning jeopardy conditions; and ·       Reporting progress on customer orders and other processes to customer.   These applications typically get orders from CRM systems. They interact with network elements and billing systems for fulfillment of orders.   5. Enterprise Management   This process area includes those processes that manage enterprise-wide activities and needs, or have application within the enterprise as a whole. They encompass all business management processes that   ·       Are necessary to support the whole of the enterprise, including processes for financial management, legal management, regulatory management, process, cost, and quality management, etc.;   ·       Are responsible for setting corporate policies, strategies, and directions, and for providing guidelines and targets for the whole of the business, including strategy development and planning for areas, such as Enterprise Architecture, that are integral to the direction and development of the business;   ·       Occur throughout the enterprise, including processes for project management, performance assessments, cost assessments, etc.     (i) Enterprise Risk Management:   Enterprise Risk Management focuses on assuring that risks and threats to the enterprise value and/or reputation are identified, and appropriate controls are in place to minimize or eliminate the identified risks. The identified risks may be physical or logical/virtual. Successful risk management ensures that the enterprise can support its mission critical operations, processes, applications, and communications in the face of serious incidents such as security threats/violations and fraud attempts. Two key areas covered in Risk Management by telecom operators are:   ·       Revenue Assurance: Revenue assurance system will be responsible for identifying revenue loss scenarios across components/systems, and will help in rectifying the problems. The following lists the high-level roles and responsibilities executed by the Revenue Assurance system in the end-to-end solution. o   Identify all usage information dropped when networks are being upgraded. o   Interconnect bill verification. o   Identify where services are routinely provisioned but never billed. o   Identify poor sales policies that are intensifying collections problems. o   Find leakage where usage is sent to error bucket and never billed for. o   Find leakage where field service, CRM, and network build-out are not optimized.   ·       Fraud Management: Involves collecting data from different systems to identify abnormalities in traffic patterns, usage patterns, and subscription patterns to report suspicious activity that might suggest fraudulent usage of resources, resulting in revenue losses to the operator.   The key roles and responsibilities of the system component are as follows:   o   Fraud management system will capture and monitor high usage (over a certain threshold) in terms of duration, value, and number of calls for each subscriber. The threshold for each subscriber is decided by the system and fixed automatically. o   Fraud management will be able to detect the unauthorized access to services for certain subscribers. These subscribers may have been provided unauthorized services by employees. The component will raise the alert to the operator the very first time of such illegal calls or calls which are not billed. o   The solution will be to have an alarm management system that will deliver alarms to the operator/provider whenever it detects a fraud, thus minimizing fraud by catching it the first time it occurs. o   The Fraud Management system will be capable of interfacing with switches, mediation systems, and billing systems   (ii) Knowledge Management   This process focuses on knowledge management, technology research within the enterprise, and the evaluation of potential technology acquisitions.   Key responsibilities of knowledge base management are to   ·       Maintain knowledge base – Creation and updating of knowledge base on ongoing basis. ·       Search knowledge base – Search of knowledge base on keywords or category browse ·       Maintain metadata – Management of metadata on knowledge base to ensure effective management and search. ·       Run report generator. ·       Provide content – Add content to the knowledge base, e.g., user guides, operational manual, etc.   (iii) Document Management   It focuses on maintaining a repository of all electronic documents or images of paper documents relevant to the enterprise using a system.   (iv) Data Management   It manages data as a valuable resource for any enterprise. For telecom enterprises, the typical areas covered are Master Data Management, Data Warehousing, and Business Intelligence. It is also responsible for data governance, security, quality, and database management.   Key responsibilities of Data Management are   ·       Using ETL, extract the data from CRM, Billing, web content, ERP, campaign management, financial, network operations, asset management info, customer contact data, customer measures, benchmarks, process data, e.g., process inputs, outputs, and measures, into Enterprise Data Warehouse. ·       Management of data traceability with source, data related business rules/decisions, data quality, data cleansing data reconciliation, competitors data – storage for all the enterprise data (customer profiles, products, offers, revenues, etc.) ·       Get online update through night time replication or physical backup process at regular frequency. ·       Provide the data access to business intelligence and other systems for their analysis, report generation, and use.   (v) Business Intelligence   It uses the Enterprise Data to provide the various analysis and reports that contain prospects and analytics for customer retention, acquisition of new customers due to the offers, and SLAs. It will generate right and optimized plans – bolt-ons for the customers.   The following lists the high-level roles and responsibilities executed by the Business Intelligence system at the Enterprise Level:   ·       It will do Pattern analysis and reports problem. ·       It will do Data Analysis – Statistical analysis, data profiling, affinity analysis of data, customer segment wise usage patterns on offers, products, service and revenue generation against services and customer segments. ·       It will do Performance (business, system, and forecast) analysis, churn propensity, response time, and SLAs analysis. ·       It will support for online and offline analysis, and report drill down capability. ·       It will collect, store, and report various SLA data. ·       It will provide the necessary intelligence for marketing and working on campaigns, etc., with cost benefit analysis and predictions.   It will advise on customer promotions with additional services based on loyalty and credit history of customer   ·       It will Interface with Enterprise Data Management system for data to run reports and analysis tasks. It will interface with the campaign schedules, based on historical success evidence.   (vi) Stakeholder and External Relations Management   It manages the enterprise's relationship with stakeholders and outside entities. Stakeholders include shareholders, employee organizations, etc. Outside entities include regulators, local community, and unions. Some of the processes within this grouping are Shareholder Relations, External Affairs, Labor Relations, and Public Relations.   (vii) Enterprise Resource Planning   It is used to manage internal and external resources, including tangible assets, financial resources, materials, and human resources. Its purpose is to facilitate the flow of information between all business functions inside the boundaries of the enterprise and manage the connections to outside stakeholders. ERP systems consolidate all business operations into a uniform and enterprise wide system environment.   The key roles and responsibilities for Enterprise System are given below:   ·        It will handle responsibilities such as core accounting, financial, and management reporting. ·       It will interface with CRM for capturing customer account and details. ·       It will interface with billing to capture the billing revenue and other financial data. ·       It will be responsible for executing the dunning process. Billing will send the required feed to ERP for execution of dunning. ·       It will interface with the CRM and Billing through batch interfaces. Enterprise management systems are like horizontals in the enterprise and typically interact with all major telecom systems. E.g., an ERP system interacts with CRM, Fulfillment, and Billing systems for different kinds of data exchanges.   6. External Interfaces/Touch Points   The typical external parties are customers, suppliers/partners, employees, shareholders, and other stakeholders. External interactions from/to a Service Provider to other parties can be achieved by a variety of mechanisms, including:   ·       Exchange of emails or faxes ·       Call Centers ·       Web Portals ·       Business-to-Business (B2B) automated transactions   These applications provide an Internet technology driven interface to external parties to undertake a variety of business functions directly for themselves. These can provide fully or partially automated service to external parties through various touch points.   Typical characteristics of these touch points are   ·       Pre-integrated self-service system, including stand-alone web framework or integration front end with a portal engine ·       Self services layer exposing atomic web services/APIs for reuse by multiple systems across the architectural environment ·       Portlets driven connectivity exposing data and services interoperability through a portal engine or web application   These touch points mostly interact with the CRM systems for requests, inquiries, and responses.   7. Middleware   The component will be primarily responsible for integrating the different systems components under a common platform. It should provide a Standards-Based Platform for building Service Oriented Architecture and Composite Applications. The following lists the high-level roles and responsibilities executed by the Middleware component in the end-to-end solution.   ·       As an integration framework, covering to and fro interfaces ·       Provide a web service framework with service registry. ·       Support SOA framework with SOA service registry. ·       Each of the interfaces from / to Middleware to other components would handle data transformation, translation, and mapping of data points. ·       Receive data from the caller / activate and/or forward the data to the recipient system in XML format. ·       Use standard XML for data exchange. ·       Provide the response back to the service/call initiator. ·       Provide a tracking until the response completion. ·       Keep a store transitional data against each call/transaction. ·       Interface through Middleware to get any information that is possible and allowed from the existing systems to enterprise systems; e.g., customer profile and customer history, etc. ·       Provide the data in a common unified format to the SOA calls across systems, and follow the Enterprise Architecture directive. ·       Provide an audit trail for all transactions being handled by the component.   8. Network Elements   The term Network Element means a facility or equipment used in the provision of a telecommunications service. Such terms also includes features, functions, and capabilities that are provided by means of such facility or equipment, including subscriber numbers, databases, signaling systems, and information sufficient for billing and collection or used in the transmission, routing, or other provision of a telecommunications service.   Typical network elements in a GSM network are Home Location Register (HLR), Intelligent Network (IN), Mobile Switching Center (MSC), SMS Center (SMSC), and network elements for other value added services like Push-to-talk (PTT), Ring Back Tone (RBT), etc.   Network elements are invoked when subscribers use their telecom devices for any kind of usage. These elements generate usage data and pass it on to downstream systems like mediation and billing system for rating and billing. They also integrate with provisioning systems for order/service fulfillment.   9. 3rd Party Applications   3rd Party systems are applications like content providers, payment gateways, point of sale terminals, and databases/applications maintained by the Government.   Depending on applicability and the type of functionality provided by 3rd party applications, the integration with different telecom systems like CRM, provisioning, and billing will be done.   10. Service Delivery Platform   A service delivery platform (SDP) provides the architecture for the rapid deployment, provisioning, execution, management, and billing of value added telecom services. SDPs are based on the concept of SOA and layered architecture. They support the delivery of voice, data services, and content in network and device-independent fashion. They allow application developers to aggregate network capabilities, services, and sources of content. SDPs typically contain layers for web services exposure, service application development, and network abstraction.   SOA Reference Architecture   SOA concept is based on the principle of developing reusable business service and building applications by composing those services, instead of building monolithic applications in silos. It’s about bridging the gap between business and IT through a set of business-aligned IT services, using a set of design principles, patterns, and techniques.   In an SOA, resources are made available to participants in a value net, enterprise, line of business (typically spanning multiple applications within an enterprise or across multiple enterprises). It consists of a set of business-aligned IT services that collectively fulfill an organization’s business processes and goals. We can choreograph these services into composite applications and invoke them through standard protocols. SOA, apart from agility and reusability, enables:   ·       The business to specify processes as orchestrations of reusable services ·       Technology agnostic business design, with technology hidden behind service interface ·       A contractual-like interaction between business and IT, based on service SLAs ·       Accountability and governance, better aligned to business services ·       Applications interconnections untangling by allowing access only through service interfaces, reducing the daunting side effects of change ·       Reduced pressure to replace legacy and extended lifetime for legacy applications, through encapsulation in services   ·       A Cloud Computing paradigm, using web services technologies, that makes possible service outsourcing on an on-demand, utility-like, pay-per-usage basis   The following section represents the Reference Architecture of logical view for the Telecom Solution. The new custom built application needs to align with this logical architecture in the long run to achieve EA benefits.   Packaged implementation applications, such as ERP billing applications, need to expose their functions as service providers (as other applications consume) and interact with other applications as service consumers.   COT applications need to expose services through wrappers such as adapters to utilize existing resources and at the same time achieve Enterprise Architecture goal and objectives.   The following are the various layers for Enterprise level deployment of SOA. This diagram captures the abstract view of Enterprise SOA layers and important components of each layer. Layered architecture means decomposition of services such that most interactions occur between adjacent layers. However, there is no strict rule that top layers should not directly communicate with bottom layers.   The diagram below represents the important logical pieces that would result from overall SOA transformation. @font-face { font-family: "Arial"; }@font-face { font-family: "Courier New"; }@font-face { font-family: "Wingdings"; }@font-face { font-family: "Cambria"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm 0cm 0.0001pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoCaption, li.MsoCaption, div.MsoCaption { margin: 0cm 0cm 10pt; font-size: 9pt; font-family: "Times New Roman"; color: rgb(79, 129, 189); font-weight: bold; }p.MsoListParagraph, li.MsoListParagraph, div.MsoListParagraph { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpFirst, li.MsoListParagraphCxSpFirst, div.MsoListParagraphCxSpFirst { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpMiddle, li.MsoListParagraphCxSpMiddle, div.MsoListParagraphCxSpMiddle { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpLast, li.MsoListParagraphCxSpLast, div.MsoListParagraphCxSpLast { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }div.Section1 { page: Section1; }ol { margin-bottom: 0cm; }ul { margin-bottom: 0cm; } Figure 3. Enterprise SOA Reference Architecture 1.          Operational System Layer: This layer consists of all packaged applications like CRM, ERP, custom built applications, COTS based applications like Billing, Revenue Management, Fulfilment, and the Enterprise databases that are essential and contribute directly or indirectly to the Enterprise OSS/BSS Transformation.   ERP holds the data of Asset Lifecycle Management, Supply Chain, and Advanced Procurement and Human Capital Management, etc.   CRM holds the data related to Order, Sales, and Marketing, Customer Care, Partner Relationship Management, Loyalty, etc.   Content Management handles Enterprise Search and Query. Billing application consists of the following components:   ·       Collections Management, Customer Billing Management, Invoices, Real-Time Rating, Discounting, and Applying of Charges ·       Enterprise databases will hold both the application and service data, whether structured or unstructured.   MDM - Master data majorly consists of Customer, Order, Product, and Service Data.     2.          Enterprise Component Layer:   This layer consists of the Application Services and Common Services that are responsible for realizing the functionality and maintaining the QoS of the exposed services. This layer uses container-based technologies such as application servers to implement the components, workload management, high availability, and load balancing.   Application Services: This Service Layer enables application, technology, and database abstraction so that the complex accessing logic is hidden from the other service layers. This is a basic service layer, which exposes application functionalities and data as reusable services. The three types of the Application access services are:   ·       Application Access Service: This Service Layer exposes application level functionalities as a reusable service between BSS to BSS and BSS to OSS integration. This layer is enabled using disparate technology such as Web Service, Integration Servers, and Adaptors, etc.   ·       Data Access Service: This Service Layer exposes application data services as a reusable reference data service. This is done via direct interaction with application data. and provides the federated query.   ·       Network Access Service: This Service Layer exposes provisioning layer as a reusable service from OSS to OSS integration. This integration service emphasizes the need for high performance, stateless process flows, and distributed design.   Common Services encompasses management of structured, semi-structured, and unstructured data such as information services, portal services, interaction services, infrastructure services, and security services, etc.   3.          Integration Layer:   This consists of service infrastructure components like service bus, service gateway for partner integration, service registry, service repository, and BPEL processor. Service bus will carry the service invocation payloads/messages between consumers and providers. The other important functions expected from it are itinerary based routing, distributed caching of routing information, transformations, and all qualities of service for messaging-like reliability, scalability, and availability, etc. Service registry will hold all contracts (wsdl) of services, and it helps developers to locate or discover service during design time or runtime.   • BPEL processor would be useful in orchestrating the services to compose a complex business scenario or process. • Workflow and business rules management are also required to support manual triggering of certain activities within business process. based on the rules setup and also the state machine information. Application, data, and service mediation layer typically forms the overall composite application development framework or SOA Framework.   4.          Business Process Layer: These are typically the intermediate services layer and represent Shared Business Process Services. At Enterprise Level, these services are from Customer Management, Order Management, Billing, Finance, and Asset Management application domains.   5.          Access Layer: This layer consists of portals for Enterprise and provides a single view of Enterprise information management and dashboard services.   6.          Channel Layer: This consists of various devices; applications that form part of extended enterprise; browsers through which users access the applications.   7.          Client Layer: This designates the different types of users accessing the enterprise applications. The type of user typically would be an important factor in determining the level of access to applications.   8.          Vertical pieces like management, monitoring, security, and development cut across all horizontal layers Management and monitoring involves all aspects of SOA-like services, SLAs, and other QoS lifecycle processes for both applications and services surrounding SOA governance.     9.          EA Governance, Reference Architecture, Roadmap, Principles, and Best Practices:   EA Governance is important in terms of providing the overall direction to SOA implementation within the enterprise. This involves board-level involvement, in addition to business and IT executives. At a high level, this involves managing the SOA projects implementation, managing SOA infrastructure, and controlling the entire effort through all fine-tuned IT processes in accordance with COBIT (Control Objectives for Information Technology).   Devising tools and techniques to promote reuse culture, and the SOA way of doing things needs competency centers to be established in addition to training the workforce to take up new roles that are suited to SOA journey.   Conclusions   Reference Architectures can serve as the basis for disparate architecture efforts throughout the organization, even if they use different tools and technologies. Reference architectures provide best practices and approaches in the independent way a vendor deals with technology and standards. Reference Architectures model the abstract architectural elements for an enterprise independent of the technologies, protocols, and products that are used to implement an SOA. Telecom enterprises today are facing significant business and technology challenges due to growing competition, a multitude of services, and convergence. Adopting architectural best practices could go a long way in meeting these challenges. The use of SOA-based architecture for communication to each of the external systems like Billing, CRM, etc., in OSS/BSS system has made the architecture very loosely coupled, with greater flexibility. Any change in the external systems would be absorbed at the Integration Layer without affecting the rest of the ecosystem. The use of a Business Process Management (BPM) tool makes the management and maintenance of the business processes easy, with better performance in terms of lead time, quality, and cost. Since the Architecture is based on standards, it will lower the cost of deploying and managing OSS/BSS applications over their lifecycles.

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