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• Siebel CRM: Alive and Jamming at OpenWorld

  - by Tony Berk

  Yes, a rock 'n roll reference in a CRM/Customer Experience blog entry! Sorry, but we are getting excited about OpenWorld and all of the great CRM and Customer Experience sessions we've been planning for the past 6 months (yes, we really do start planning in March!). I also heard that some band named Pearl Jam is making an appearance. Who's tried the Rock Band guitar solo for Alive? Way too difficult for an amateur like me. Anyhow, we are supposed to be highlighting Siebel CRM at OpenWorld. Yes, Siebel will once again have a major presence at OpenWorld and there is a lot of new things to tell you about. If you search the OpenWorld Content Catalog with the tag "siebel", you'll find over 75 sessions. That's over 75 hours of opportunity to hear from Siebel customers, product managers, and implementers. While I invite you to read through the descriptions of all 75+ sessions or check out the OpenWorld Focus On Siebel document, I'd like to try and help with some highlights. The roadmap and strategy session was mentioned in my previous post, but it is important enough to mention again. Siebel CRM Overview, Strategy, and Roadmap (CON9700) - Oct 1, 12:15PM. Come to this session to learn about the Siebel product roadmap and how Oracle is committed to accelerating the pace of innovation and value for its customers on this platform. Additionally, the session covers how Siebel customers can leverage many Oracle assets such as Oracle WebCenter Sites; InQuira, RightNow, and ATG/Endeca applications, and Oracle Policy Automation in conjunction with their current Siebel investments. This session was FULL last year, so I strongly suggest you pre-register via the OpenWorld Schedule Builder. Every year, my favorites are the customer panels, where you get hear 2, 3 or even 4 customers talk about their implementations and often share best practices and lessons learned. Customer Panel: Business Benefits of Deploying Siebel CRM (Session ID: CON9717) - Oct 1, 10:45AM featuring GlaxoSmithKline, PNC Bank and Southwest Airlines. Maximizing User Adoption Rates for Siebel Sales and Siebel Partner Relationship Management (CON9690) Oct 1, 12:15PM featuring CSL Behring, Intuit and McKesson. Best Practices for Upgrading Your Siebel CRM Implementations: Customer Successes (CON9715) - Oct 1, 3:15PM featuring Citrix, Sunlife Financial and Oracle experts. Driving Great Customer Experiences with Siebel Service Applications (CON9604) - Oct 1, 4:45 featuring Farmers Insurance, US Department of Homeland Security and Waste Management There are also a number of customer case study sessions including: Lowe's (CON9740), American Red Cross (CON6535), Ontario Lottery & Gaming's Siebel Marketing and Loyalty (CON4114), and LexisNexis (CON9551). Also, an interesting session on optimizing Siebel on Oracle with ACCOR (CON4289). Have you heard about the new Open UI for Siebel? If you haven't, you should! There are sessions focused on introducing you to the new functionality and how you can unleash the power of the new user interface: User Interface Innovations with the New Siebel “Open UI” (CON9703) Oct 2, 10:15AM and Unleash the Power of “Open UI” (CON9705) - Oct 3, 11:45AM. Other Siebel-related topics you might want to check out: Knowledge Management: Increasing Return on Your CRM Investments with Knowledge (CON9779) - Oct 1, 3:15PM Mobile: Mobile Solutions for Siebel CRM (CON9697) - Oct 2, 5:00PM Siebel Loyalty: Best Practices for Maximizing the Success of Your Loyalty Program with Siebel Loyalty (CON9588) - Oct 2, 5:00PM  Siebel Marketing: Next-Generation Cross-Channel Insight-Driven Customer Dialogue with Siebel Marketing (CON9600) - Oct 3, 10:15AM Integrating with Oracle Commerce: Administer Once and Deploy Everywhere: Integrating the Siebel, ATG, and Endeca Platforms (CON9761) - Oct 2 5:00PM Finally, don't forget the Oracle Applications User Group (OAUG) Special Interest Group for Siebel on Sunday, September 30 at 2:15PM. And of course, the Demogrounds in Moscone West will be full of Oracle and partner demos and information on new solutions. Wow! I told you there was a lot! Good luck finding the best sessions for you and have a great time at OpenWorld. Don't forget to sing along with Pearl Jam!

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• ArchBeat Facebook Friday: Top 10 Shared Links - May 30- June 5, 2014

  - by OTN ArchBeat

  The list below is comprised of the Top 10 most popular articles, blog posts, videos, and other content shared over the last seven days with the more than 5,100 people fans of the OTN ArchBeat Facebook Page. What is REST? | Maarten Smeets "Most Middleware developers will encounter RESTful services," says Oracle SOA / BPM / Java integration specialist Maarten Smeets. "It is good to understand what they are, what they should be and how they work." His extensive post will help you achieve that understanding. Integrating with Fusion Applications using SOAP web services and REST APIs | Arvind Srinivasamoorth This article, part one of Arvind Srinivasamoorth's two-part series on Integrating with Fusion Applications using SOAP web services and REST APIs, shows you how to identify the Fusion Applications SOAP web service to be invoked. Oracle Technology Network | Architect Community Have you visited the OTN Solution Architect homepage lately? I've just updated it with information about the big OTN Virtual Tech Summit on July 9, plus the latest OTN tech articles, and a fresh list of community videos and podcasts. Check it out! Starting and Stopping a Java EE Environment when using Oracle WebLogic | Rene van Wijk Oracle ACE Director and Oracle Fusion Middleware specialist Rene van Wijk explores ways to simplify the life-cycle management of a Java EE environment through the use of scripts developed with WebLogic Scripting Tool and Linux Bash. Application Composer Series: Where and When to use Groovy | Richard Bingham Richard Bingham describes his post as "more of a reference than an article." The post is comprised of a table that highlights where you can add your own custom logic via Groovy code and when you might use the various features. Kscope 2014: HFM Metadata Diagnostics | Eric Erikson Oracle Certified Hyperion Financial Management Specialist Eric Erikson will present three sessions at ODTUG Kscope 2014, June 22-26 in Seattle. Why should you care? Watch the video. Tuning Asynchronous Web Services in Fusion Applications | Jian Liang This article, the fourth in solution architect Jian Liang's five-part series on Fusion Applications and asynchronous Web Services, shows you how to conduct performance tuning of the asynchronous web services in relation to Fusion Applications. IDM FA Integration Flows | Thiago Leoncio Fusion Applications uses the Oracle Identity Management for its identity store and policy store by default. This article by solution architect Thiago Leoncio explains how user and role flows work from different points of view, using key IDM products for each flow in detail. GoldenGate and Oracle Data Integrator - A Perfect Match in 12c... Part 1: Getting Started | Michael Rainey Michael Rainey has already written extensively about about integration between Oracle Data Integrator and GoldenGate -- but he's not done. "With the release of the 12c versions of ODI and GoldenGate last October, and a soon-to-be-updated reference architecture, it’s time to write a few posts on the subject again, " he says. Here's the first of those posts. Video: Kscope 2014 Preview: Tim Tow on Essbase Java API and ODTUG Community Oracle ACE Director and ODTUG board member Tim Tow talks about his Kscope 2014 sessions focused on the Essbase Java API in this short video interview.

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• Do MORE with WebCenter

  - by Michael Snow

  WEBCAST THURSDAY!! 03/22/12 Do you need to lower costs? Raise Productivity? Foster Innovation? Improve Online Engagement? But you’re still stuck with Documentum? Step away from the ledge – there is hope – let us help you. Top 4 Content Imperatives · Lower Costs - Reduce labor, maintenance fees, storage and electrical consumption · Raise Productivity - Automation and integration, communication, findability · Foster Innovation - Enable collaboration, expertise location · Improve Online Engagement – enable user-driven, dynamic marketing initiatives With the coming technology wave we see four content imperatives. Every organization has had to reduce costs, cost cutting has become a way of life. Everyone is working three jobs as positions are eliminated. And so we have to reduce labor, reduce maintenance, and reduce money we are wasting on things like storing content that is redundant or no longer useful. We also, to fill that gap, need to raise productivity. Knowledge workers represent the fastest growing segment of the workforce, accounting for 40%-75% of the employees at organizations in sectors like financial services, life sciences, healthcare and retail.  What’s more, their wages total 18 percent of the United States GDP. And so we can’t afford information systems that don’t let our top performers be the best they can be. We look to automate the content processes, provide ways to integrate that content into our processes, provide communication to make decisions, and to make content more findable so people can make the right decision and move the process forward. And really to get ourselves out of the current financial status, we can only cut costs so far. We have to innovate out of economic tough times – to find new products and new markets. And to enable the innovation process, we have to enable collaboration and expertise location. So much of innovation is about building on innovations that have come before. To solve problems, we have to be able to find what our organization has already created. We find that problems we need to solve have already been solved if we can find the right document, the right person. So we have to provide systems that enable us to stand on the shoulders of our organization’s accomplishments. Good content drives great marketing. Online engagement is growing as an absolute necessity for modern growing marketing organizations that require the business users be enabled for dynamic marketing content creation, updates and targeted content creation and management. Unfortunately – if you are currently stuck with Documentum, you are really lacking in your Web Experience Management capabilities. Documentum previously used FatWire for web publishing. Now FatWire is part of Oracle. Oracle provides powerful web engagement capabilities: Increase sales and loyalty by optimizing online engagement Create, manage and moderate contextually relevant, targeted and interactive online experiences Optimize customer engagement across, web, mobile and social channels Manage large scale multichannel global online presence with integration to enterprise applications Enable business users to control their content and make their own updates Publish content from native files – enable navigation of project documents, procedures, policy information Enable content display and updates from existing web applications – one click to drag and drop content management functionality So you get the ability to self-publish information and make it navigable, to move the process of publishing from IT to business users, and the ability to address a whole new area of user engagement with web experience management. So… if you are still stuck with Documentum and don’t know what to do – contact us – not only will Oracle help you step away from the ledge, but also with the MoveOff Documentum program, we are offering you a way – trade-in your Documentum licenses for a 100% credit on Oracle WebCenter. How’s that for a nice bonus? It’s time to stop maintaining Documentum, and to start innovating with Oracle WebCenter. Learn More Here! To learn more about what Oracle WebCenter can offer you today – join us for a webcast – your eyes will be opened to all that’s possible. Do More with WebCenter: Extend Beyond Content Management

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• T-SQL Tuesday #025 &ndash; CHECK Constraint Tricks

  - by Most Valuable Yak (Rob Volk)

  Allen White (blog | twitter), marathoner, SQL Server MVP and presenter, and all-around awesome author is hosting this month's T-SQL Tuesday on sharing SQL Server Tips and Tricks.  And for those of you who have attended my Revenge: The SQL presentation, you know that I have 1 or 2 of them.  You'll also know that I don't recommend using anything I talk about in a production system, and will continue that advice here…although you might be sorely tempted.  Suffice it to say I'm not using these examples myself, but I think they're worth sharing anyway. Some of you have seen or read about SQL Server constraints and have applied them to your table designs…unless you're a vendor ;)…and may even use CHECK constraints to limit numeric values, or length of strings, allowable characters and such.  CHECK constraints can, however, do more than that, and can even provide enhanced security and other restrictions. One tip or trick that I didn't cover very well in the presentation is using constraints to do unusual things; specifically, limiting or preventing inserts into tables.  The idea was to use a CHECK constraint in a way that didn't depend on the actual data: -- create a table that cannot accept data CREATE TABLE dbo.JustTryIt(a BIT NOT NULL PRIMARY KEY, CONSTRAINT chk_no_insert CHECK (GETDATE()=GETDATE()+1)) INSERT dbo.JustTryIt VALUES(1)   I'll let you run that yourself, but I'm sure you'll see that this is a pretty stupid table to have, since the CHECK condition will always be false, and therefore will prevent any data from ever being inserted.  I can't remember why I used this example but it was for some vague and esoteric purpose that applies to about, maybe, zero people.  I come up with a lot of examples like that. However, if you realize that these CHECKs are not limited to column references, and if you explore the SQL Server function list, you could come up with a few that might be useful.  I'll let the names describe what they do instead of explaining them all: CREATE TABLE NoSA(a int not null, CONSTRAINT CHK_No_sa CHECK (SUSER_SNAME()<>'sa')) CREATE TABLE NoSysAdmin(a int not null, CONSTRAINT CHK_No_sysadmin CHECK (IS_SRVROLEMEMBER('sysadmin')=0)) CREATE TABLE NoAdHoc(a int not null, CONSTRAINT CHK_No_AdHoc CHECK (OBJECT_NAME(@@PROCID) IS NOT NULL)) CREATE TABLE NoAdHoc2(a int not null, CONSTRAINT CHK_No_AdHoc2 CHECK (@@NESTLEVEL>0)) CREATE TABLE NoCursors(a int not null, CONSTRAINT CHK_No_Cursors CHECK (@@CURSOR_ROWS=0)) CREATE TABLE ANSI_PADDING_ON(a int not null, CONSTRAINT CHK_ANSI_PADDING_ON CHECK (@@OPTIONS & 16=16)) CREATE TABLE TimeOfDay(a int not null, CONSTRAINT CHK_TimeOfDay CHECK (DATEPART(hour,GETDATE()) BETWEEN 0 AND 1)) GO -- log in as sa or a sysadmin server role member, and try this: INSERT NoSA VALUES(1) INSERT NoSysAdmin VALUES(1) -- note the difference when using sa vs. non-sa -- then try it again with a non-sysadmin login -- see if this works: INSERT NoAdHoc VALUES(1) INSERT NoAdHoc2 VALUES(1) GO -- then try this: CREATE PROCEDURE NotAdHoc @val1 int, @val2 int AS SET NOCOUNT ON; INSERT NoAdHoc VALUES(@val1) INSERT NoAdHoc2 VALUES(@val2) GO EXEC NotAdHoc 2,2 -- which values got inserted? SELECT * FROM NoAdHoc SELECT * FROM NoAdHoc2   -- and this one just makes me happy :) INSERT NoCursors VALUES(1) DECLARE curs CURSOR FOR SELECT 1 OPEN curs INSERT NoCursors VALUES(2) CLOSE curs DEALLOCATE curs INSERT NoCursors VALUES(3) SELECT * FROM NoCursors   I'll leave the ANSI_PADDING_ON and TimeOfDay tables for you to test on your own, I think you get the idea.  (Also take a look at the NoCursors example, notice anything interesting?)  The real eye-opener, for me anyway, is the ability to limit bad coding practices like cursors, ad-hoc SQL, and sa use/abuse by using declarative SQL objects.  I'm sure you can see how and why this would come up when discussing Revenge: The SQL.;) And the best part IMHO is that these work on pretty much any version of SQL Server, without needing Policy Based Management, DDL/login triggers, or similar tools to enforce best practices. All seriousness aside, I highly recommend that you spend some time letting your mind go wild with the possibilities and see how far you can take things.  There are no rules! (Hmmmm, what can I do with rules?) #TSQL2sDay

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• Who owns the IP rights of the software without written employment contract? Employer or employee? [closed]

  - by P T

  I am a software engineer who got an idea, and developed alone an integrated ERP software solution over the past 2 years. I got the idea and coded much of the software in my personal time, utilizing my own resources, but also as intern/employee at small wholesale retailer (company A). I had a verbal agreement with the company that I could keep the IP rights to the code and the company would have the "shop rights" to use "a copy" of the software without restrictions. Part of this agreement was that I was heavily underpaid to keep the rights. Recently things started to take a down turn in the company A as the company grew fairly large and new head management was formed, also new partners were brought in. The original owners distanced themselves from the business, and the new "greedy" group indicated that they want to claim the IP rights to my software, offering me a contract that would split the IP ownership into 50% co-ownership, completely disregarding the initial verbal agreements. As of now there was no single written job description and agreement/contract/policy that I signed with the company A, I signed only I-9 and W-4 forms. I now have an opportunity to leave the company A and form a new business with 2 partners (Company B), obviously using the software as the primary tool. There would be no direct conflict of interest as the company A sells wholesale goods. My core question is: "Who owns the code without contract? Me or the company A? (in FL, US)" Detailed questions: I am familiar with the "shop rights", I don't have any problem leaving a copy of the code in the company for them to use/enhance to run their wholesale business. What worries me, Can the company A make any legal claims to the software/code/IP and potential derived profits/interests after I leave and form a company B? Can applying for a copyright of the code at http://www.copyright.gov in my name prevent any legal disputes in the future? Can I use it as evidence for legal defense? Could adding a note specifying the company A as exclusive license holder clarify the arrangements? If I leave and the company A sues me, what evidence would they use against me? On what basis would the sue since their business is in completely different industry than software (wholesale goods). Every single source file was created/stored on my personal computer with proper documentation including a copyright notice with my credentials (name/email/addres/phone). It's also worth noting that I develop significant part of the software prior to my involvement with the company A as student. If I am forced to sign a contract and the company A doesn't honor the verbal agreement, making claims towards the ownership, what can I do settle the matter legally? I like to avoid legal process altogether as my budget for court battles is extremely limited at the moment. Would altering the code beyond recognition and using it for the company B prevent the company A make any copyright claims? My common sense tells me that what I developed is by default mine in terms of IP, unless there is a signed legal agreement stating otherwise. But looking online it may be completely backwards, this really worries me. I understand that this is not legal advice, and I know to get the ultimate answer I need to hire a lawyer. I am only hoping to get some valuable input/experience/advice/opinion from those who were in similar situation or are familiar with the topic. Thank you, PT

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• Problem with ebay AddItem API call [migrated]

  - by user1323572

  I am totally new to any sort of API application. Right now I am creating a listing application to list items on E-bay India site. API version being used is 767, sandbox url is https://api.sandbox.ebay.com/wsapi. I have sandbox account for ebay(buyer/seller) and developer account. I am getting error saying: 1) Sales Tax / VAT was dropped from the listing as per new sales tax / VAT policy. The items will be listed successfully, you may revise the listing to specify all inclusive price. 2) You have either not registered or are having problem with your payment method registration. ItemType type = new ItemType(); type.PaymentMethods = new BuyerPaymentMethodCodeTypeCollection(); type.PaymentMethods.Add(BuyerPaymentMethodCodeType.PaisaPayAccepted); Also do I have to specify taxation for each state? For VAT and shipping details here's my snippet: private ShippingDetailsType getShippingDetails() { // Shipping details. ShippingDetailsType sd = new ShippingDetailsType(); SalesTaxType salesTax = new SalesTaxType(); ReadSettings rs = new ReadSettings(); rs.GetSettings(); salesTax.SalesTaxPercent = 12f; salesTax.SalesTaxState = "MH"; SalesTaxType s = new SalesTaxType(); salesTax.ShippingIncludedInTax = true; salesTax.ShippingIncludedInTaxSpecified = true; sd.ApplyShippingDiscount = true; AmountType at = new AmountType(); at.Value = 2.8; at.currencyID = CurrencyCodeType.INR; sd.InsuranceFee = at; sd.InsuranceOption = InsuranceOptionCodeType.NotOffered; sd.PaymentInstructions = "These are my instructions."; VATDetailsType vd = new VATDetailsType(); vd.BusinessSeller = false; vd.BusinessSellerSpecified = false; vd.RestrictedToBusiness = false; vd.RestrictedToBusinessSpecified = false; vd.VATID = "VATSNO1234567890"; vd.VATPercent = 12f; vd.VATPercentSpecified = true; vd.VATSite = "None"; sd.ShippingType = ShippingTypeCodeType.Flat; // ShippingServiceOptionsType st1 = new ShippingServiceOptionsType(); sd.SalesTax = salesTax; st1.ShippingService = ShippingServiceCodeType.IN_Express.ToString(); at = new AmountType(); at.Value = 50; at.currencyID = CurrencyCodeType.INR; st1.ShippingServiceAdditionalCost = at; at = new AmountType(); at.Value = 50; at.currencyID = CurrencyCodeType.INR; st1.ShippingServiceCost = at; st1.ShippingServicePriority = 1; at = new AmountType(); at.Value = 1.0; at.currencyID = CurrencyCodeType.INR; st1.ShippingInsuranceCost = at; sd.ShippingServiceOptions = new ShippingServiceOptionsTypeCollection(new ShippingServiceOptionsType[] { st1 }); return sd; } Thank you for you efforts.

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• Oracle Tutor: XPDL conversion (and why you should care)

  - by mary.keane

  You may have noticed that the Oracle Business Process Converter feature in Tutor 14 supports "XPDL" conversion to Oracle Business Process Analysis Suite (BPA), Oracle Business Process Management Suite (BPM), and Oracle Tutor, and you may have briefly wondered "what is XPDL?" before you moved on to the Visio import feature (a very popular feature in Tutor 14). This posting is for those who do not yet understand (or care) about XPDL and process modeling. Many of us (and I'm including myself) have spent years working in the process definition arena: we've written procedures, designed systems and software to help others write procedures, and have been responsible for embedding policies and procedures into training material for employees. We've worked with tools such as Oracle Tutor, Microsoft Visio, Microsoft Word, and UPK. Most of us have never worked with "modeling tools" before, and we certainly never had to understand BPMN. It's a brave new world in this arena, and companies desperately need people with policy and procedural system expertise to be able to work with system analysts so there is a seamless transfer of knowledge from IT to employees. When working with applications, a picture is worth a thousand words, so eventually you're going to need to understand and be able to work with business process models. XPDL is an acronym for XML Process Definition Language, and it is an interchange format for business process models. It allows you to take a BPMN model that was developed in one workflow application such as BizAgi and import it into another workflow application or a true BPMN management system such as Oracle BPM. Specifically, the XPDL format contains the graphical information of a model as well as any executable information. By using a common format, models can be moved from a basic modeling application used by business owners to applications used by system architects. Over 80 applications support the XPDL format, including MetaStorm ProVision, BEA ALBPM, BizAgi, and Tibco. I mention these applications because we have provided XSLT mapping files specifically for these vendors. Oracle Business Process Converter was designed with user extensibility in mind, and thus users can add their own XML files so that additional XPDL models from other vendors can be converted to BPM, BPA, and Oracle Tutor. Instructions on how to add your own files can be found in Appendix 4 of the Oracle Business Converter manual. Let's take a visual look at how this works. Here is an example of a model devloped in BizAgi: This model can be created by the average business user without a large learning curve, and it's a good start for the system analyst who will be adding web services as well as for the business manager who manages the process described in the model. By exporting this model as XPDL, the information can be converted into Oracle BPA and Oracle BPM as well as converted to Oracle Tutor to become the framework for a procedure. Through this conversion feature, one graphic illustration of a business process can be used by a system analyst, business analyst, business manager, and employee, as seen below. Model Converted to Tutor Procedure Below is the task section of the procedure after conversion from an XPDL file. Model converted to BPA Model converted to BPM End users still want step by step instructions on how to perform their jobs, so procedures (Oracle Tutor) and application simulations (UPK) are still a critical piece of the solution. But IT professionals need graphic descriptions of how the applications work, regardless of whether there are any tasks involving humans. Now there is a way to convert procedures (Oracle Tutor docx files) and basic models (XPDL files) so that business managers and system analysts can share process information. References Wikipedia XPDL. Workflow Management Coalition, XPDL Support and Resources Oracle Business Process Converter manual, Oracle Tutor 14 Oracle Business Process Management 11g If you have any XPDL conversion stories to share, we'd love to hear from you. Best wishes for the coming new year, Mary Keane, Senior Development Manager, Oracle Tutor and BPM

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• Joy! | Important Information About Your iPad 3G

  - by Jeff Julian

  Looks like I was one of the lucky 114,000 who AT&T lost their email to “hackers”.  Why is “hackers” in “double quotes”.  I can just imagine some executive at AT&T in their “Oh No, We Messed Up Meeting” saying, what happened?  Then someone replied, well we have had a breach and “hackers” broke in (using the quote in the air gesture) and stole our iPad 3G customers emails. Oh well, I am sure my email has been sold and sold again by many different vendors, why not AT&T now.  At least Dorothy Attwood could have gave us her email to give to someone else instead of blinking it through a newsletter system. June 13, 2010 Dear Valued AT&T Customer, Recently there was an issue that affected some of our customers with AT&T 3G service for iPad resulting in the release of their customer email addresses. I am writing to let you know that no other information was exposed and the matter has been resolved.  We apologize for the incident and any inconvenience it may have caused. Rest assured, you can continue to use your AT&T 3G service on your iPad with confidence. Here’s some additional detail: On June 7 we learned that unauthorized computer “hackers” maliciously exploited a function designed to make your iPad log-in process faster by pre-populating an AT&T authentication page with the email address you used to register your iPad for 3G service.  The self-described hackers wrote software code to randomly generate numbers that mimicked serial numbers of the AT&T SIM card for iPad – called the integrated circuit card identification (ICC-ID) – and repeatedly queried an AT&T web address.   When a number generated by the hackers matched an actual ICC-ID, the authentication page log-in screen was returned to the hackers with the email address associated with the ICC-ID already populated on the log-in screen. The hackers deliberately went to great efforts with a random program to extract possible ICC-IDs and capture customer email addresses.  They then put together a list of these emails and distributed it for their own publicity. As soon as we became aware of this situation, we took swift action to prevent any further unauthorized exposure of customer email addresses.  Within hours, AT&T disabled the mechanism that automatically populated the email address. Now, the authentication page log-in screen requires the user to enter both their email address and their password. I want to assure you that the email address and ICC-ID were the only information that was accessible. Your password, account information, the contents of your email, and any other personal information were never at risk.  The hackers never had access to AT&T communications or data networks, or your iPad.  AT&T 3G service for other mobile devices was not affected. While the attack was limited to email address and ICC-ID data, we encourage you to be alert to scams that could attempt to use this information to obtain other data or send you unwanted email. You can learn more about phishing by visiting the AT&T website. AT&T takes your privacy seriously and does not tolerate unauthorized access to its customers’ information or company websites.   We will cooperate with law enforcement in any investigation of unauthorized system access and to prosecute violators to the fullest extent of the law. AT&T acted quickly to protect your information – and we promise to keep working around the clock to keep your information safe.  Thank you very much for your understanding, and for being an AT&T customer. Sincerely, Dorothy Attwood Senior Vice President, Public Policy and Chief Privacy Officer for AT&T Technorati Tags: AT&T,iPad 3G,Email

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• Stuck with Documentum Still? Do MORE with Oracle WebCenter!

  - by Michael Snow

  WEBCAST TODAY!! 03/22/12 Do you need to lower costs? Raise Productivity? Foster Innovation? Improve Online Engagement? But you’re still stuck with Documentum? Step away from the ledge – there is hope – let us help you. Top 4 Content Imperatives · Lower Costs - Reduce labor, maintenance fees, storage and electrical consumption · Raise Productivity - Automation and integration, communication, findability · Foster Innovation - Enable collaboration, expertise location · Improve Online Engagement – enable user-driven, dynamic marketing initiatives With the coming technology wave we see four content imperatives. Every organization has had to reduce costs, cost cutting has become a way of life. Everyone is working three jobs as positions are eliminated. And so we have to reduce labor, reduce maintenance, and reduce money we are wasting on things like storing content that is redundant or no longer useful. We also, to fill that gap, need to raise productivity. Knowledge workers represent the fastest growing segment of the workforce, accounting for 40%-75% of the employees at organizations in sectors like financial services, life sciences, healthcare and retail.  What’s more, their wages total 18 percent of the United States GDP. And so we can’t afford information systems that don’t let our top performers be the best they can be. We look to automate the content processes, provide ways to integrate that content into our processes, provide communication to make decisions, and to make content more findable so people can make the right decision and move the process forward. And really to get ourselves out of the current financial status, we can only cut costs so far. We have to innovate out of economic tough times – to find new products and new markets. And to enable the innovation process, we have to enable collaboration and expertise location. So much of innovation is about building on innovations that have come before. To solve problems, we have to be able to find what our organization has already created. We find that problems we need to solve have already been solved if we can find the right document, the right person. So we have to provide systems that enable us to stand on the shoulders of our organization’s accomplishments. Good content drives great marketing. Online engagement is growing as an absolute necessity for modern growing marketing organizations that require the business users be enabled for dynamic marketing content creation, updates and targeted content creation and management. Unfortunately – if you are currently stuck with Documentum, you are really lacking in your Web Experience Management capabilities. Documentum previously used FatWire for web publishing. Now FatWire is part of Oracle. Oracle provides powerful web engagement capabilities: Increase sales and loyalty by optimizing online engagement Create, manage and moderate contextually relevant, targeted and interactive online experiences Optimize customer engagement across, web, mobile and social channels Manage large scale multichannel global online presence with integration to enterprise applications Enable business users to control their content and make their own updates Publish content from native files – enable navigation of project documents, procedures, policy information Enable content display and updates from existing web applications – one click to drag and drop content management functionality So you get the ability to self-publish information and make it navigable, to move the process of publishing from IT to business users, and the ability to address a whole new area of user engagement with web experience management. So… if you are still stuck with Documentum and don’t know what to do – contact us – not only will Oracle help you step away from the ledge, but also with the MoveOff Documentum program, we are offering you a way – trade-in your Documentum licenses for a 100% credit on Oracle WebCenter. How’s that for a nice bonus? It’s time to stop maintaining Documentum, and to start innovating with Oracle WebCenter. Learn More Here! To learn more about what Oracle WebCenter can offer you today – join us for a webcast – your eyes will be opened to all that’s possible. Do More with WebCenter: Extend Beyond Content Management

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• Pages in IE render differently when served through the ASP.NET Development server and Production Ser

  - by rajbk

  You see differences in the way IE renders your web application locally on the ASP.NET Development server compared to your production server. Comparing the response from both servers including response headers and CSS show no difference. The issue may occur because of a setting in IE. In IE, go to Tools –> Compatibility ViewSettings. The checkbox “Display intranet sites in Compatibility View” turned on forces IE8 to display the web application content in a way similar to how Internet Explorer 7 handles standards mode web pages. Since your local web server is considered to be in the intranet zone, IE uses “Compatibility View” to render your pages. While you could uncheck this setting in or propagate the change to all developers through group policy settings, a different way is described below. To force IE to mimic the behavior of a certain version of IE when rendering the pages, you use the meta element  to include a “X-UA-Compatible” http-equiv header in  your web page or have it sent as part of the header by adding it to your web.config file. The values are listed below: <meta http-equiv="X-UA-Compatible" content="IE=4"> <!-- IE5 mode --> <meta http-equiv="X-UA-Compatible" content="IE=7.5"> <!-- IE7 mode --> <meta http-equiv="X-UA-Compatible" content="IE=100"> <!-- IE8 mode --> <meta http-equiv="X-UA-Compatible" content="IE=a"> <!-- IE5 mode --> This value can also be set in web.config like so: <?xml version="1.0" encoding="utf-8"?> <configuration> <system.webServer> <httpProtocol> <customHeaders> <clear /> <add name="X-UA-Compatible" value="IE=EmulateIE7" /> </customHeaders> </httpProtocol> </system.webServer> </configuration> The setting can added in the IIS metabase as described here. Similarly, you can do the same in Apache by adding the directive in httpd.conf <Location /store> Header set X-UA-Compatible “IE=EmulateIE7” </Location> Even though it can be done on a site level, I recommend you do it on a per application level to avoid confusing the developer. References Defining Document Compatibility Implementing the META Switch on IIS Implementing the META Switch on Apache

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• SQL 2012 Licensing Thoughts

  - by Geoff N. Hiten

  The only thing more controversial than new Federal Tax plans is new Licensing plans from Microsoft.  In both cases, everyone calculates several numbers.  First, will I pay more or less under this plan?  Second, will my competition pay more or less than now?  Third, will <insert interesting person/company here> pay more or less?  Not that items 2 and 3 are meaningful, that is just how people think. Much like tax plans, the devil is in the details, so lets see how this looks.  Microsoft shows it here: http://www.microsoft.com/sqlserver/en/us/future-editions/sql2012-licensing.aspx First up is a switch from per-socket to per-core licensing.  Anyone who didn’t see something like this coming should rapidly search for a new line of work because you are not paying attention.  The explosion of multi-core processors has made SQL Server a bargain.  Microsoft is in business to make money and the old per-socket model was not going to do that going forward. Per-core licensing also simplifies virtualization licensing.  Physical Core = Virtual Core, at least for licensing.  Oversubscribe your processors, that’s your lookout.  You still pay for  what is exposed to the VM.  The cool part is you can seamlessly move physical and virtual workloads around and the licenses follow.  The catch is you have to have Software Assurance to make the licenses mobile.  Nice touch there. Let’s have a moment of silence for the late, unlamented, largely ignored Workgroup Edition.  To quote the Microsoft  FAQ:  “Standard becomes our sole edition for basic database needs”.  Considering I haven’t encountered a singe instance of SQL Server Workgroup Edition in the wild, I don’t think this will be all that controversial. As for pricing, it looks like a wash with current per-socket pricing based on four core sockets.  Interestingly, that is the minimum core count Microsoft proposes to swap to transition per-socket to per-core if you are on Software Assurance.  Reading the fine print shows that if you are using more, you will get more core licenses: From the licensing FAQ. 15. How do I migrate from processor licenses to core licenses?  What is the migration path? Licenses purchased with Software Assurance (SA) will upgrade to SQL Server 2012 at no additional cost. EA/EAP customers can continue buying processor licenses until your next renewal after June 30, 2012. At that time, processor licenses will be exchanged for core-based licenses sufficient to cover the cores in use by processor-licensed databases (minimum of 4 cores per processor for Standard and Enterprise, and minimum of 8 EE cores per processor for Datacenter). Looks like the folks who invested in the AMD 12-core chips will make out like bandits. Now, on to something new: SQL Server Business Intelligence Edition. Yep, finally a BI-specific SKU licensed for server+CAL configurations only.  Note that Enterprise Edition still supports the complete feature set; the BI Edition is intended for smaller shops who want to use the full BI feature set but without needing Enterprise Edition scale (or costs).  No, you don’t get ColumnStore, Compression, or Partitioning in the BI Edition.  Those are Enterprise scale features, ThankYouVeryMuch.  Then again, your starting licensing costs are about one sixth of an Enterprise Edition system (based on an 8 core server). The only part of the message I am missing is if the current Failover Licensing Policy will change.  Do we need to fully or partially license failover servers?  That is a detail I definitely want to know.

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• Get to Know a Candidate (8 of 25): Rocky Anderson&ndash;Justice Party

  - by Brian Lanham

  DISCLAIMER: This is not a post about “Romney” or “Obama”. This is not a post for whom I am voting. Information sourced for Wikipedia. Ross Carl “Rocky” Anderson served two terms as the 33rd mayor of Salt Lake City, Utah, between 2000 and 2008.  He is the Executive Director of High Road for Human Rights.  Prior to serving as Mayor, he practiced law for 21 years in Salt Lake City, during which time he was listed in Best Lawyers in America, was rated A-V (highest rating) by Martindale-Hubbell, served as Chair of the Utah State Bar Litigation Section[4] and was Editor-in-Chief of, and a contributor to, Voir Dire legal journal. As mayor, Anderson rose to nationwide prominence as a champion of several national and international causes, including climate protection, immigration reform, restorative criminal justice, LGBT rights, and an end to the "war on drugs". Before and after the invasion by the U.S. of Iraq in 2003, Anderson was a leading opponent of the invasion and occupation of Iraq and related human rights abuses. Anderson was the only mayor of a major U.S. city who advocated for the impeachment of President George W. Bush, which he did in many venues throughout the United States. Anderson's work and advocacy led to local, national, and international recognition in numerous spheres, including being named by Business Week as one of the top twenty activists in the world on climate change,serving on the Newsweek Global Environmental Leadership Advisory Board, and being recognized by the Human Rights Campaign as one of the top ten straight advocates in the United States for LGBT equality. He has also received numerous awards for his work, including the EPA Climate Protection Award, the Sierra Club Distinguished Service Award, the Respect the Earth Planet Defender Award, the National Association of Hispanic Publications Presidential Award, The Drug Policy Alliance Richard J. Dennis Drugpeace Award, the Progressive Democrats of America Spine Award, the League of United Latin American Citizens Profile in Courage Award, the Bill of Rights Defense Committee Patriot Award, the Code Pink (Salt Lake City) Pink Star honor, the Morehouse University Gandhi, King, Ikeda Award, and the World Leadership Award for environmental programs. Formerly a member of the Democratic Party, Anderson expressed his disappointment with that Party in 2011, stating, “The Constitution has been eviscerated while Democrats have stood by with nary a whimper. It is a gutless, unprincipled party, bought and paid for by the same interests that buy and pay for the Republican Party." Anderson announced his intention to run for President in 2012 as a candidate for the newly-formed Justice Party. Although founded by Rocky Anderson of Utah, the Justice Party was first recognized by Mississippi and describes itself as advocating economic justice through measures such as green jobs and a right to organize, environment justice through enforcing employee safeguards in trade agreements, and social and civic justice through universal health care. In its first press release, the Utah Justice Party set forth its goals for justice in the economic, environmental, social and civic realms, along with a call to rid the corrupting influence of big money from government, to reverse the erosion of rights guaranteed by the Constitution, and to stop draining American resources to support illegal wars of aggression. Its press release says its grassroots supporters believe that now is the time for all to "shed their skeptical view that their voices don't matter", that "our 2-party system is a 'duopoly' controlled by the same corporate and military interests", and that the people must act to ensure "that our nation will achieve a brighter, sustainable future.” Anderson has ballot access in CO, CT, FL, ID, LA, MI, MN, MS, NJ, NM, OR, RI, TN, UT, VT, WA (152 electoral votes) and has write-in access in AL, AK, DE, GA, IL, IO, KS, MD, MO, NE, NH, NY, PA, TX Learn more about Rocky Anderson and Justice Party on Wikipedia.

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• ArchBeat Link-o-Rama Top 10 for December 9-15, 2012

  - by Bob Rhubart

  You click, we listen. The following list reflects the Top 10 most popular items posted on the OTN ArchBeat Facefbook page for the week of December 9-15, 2012. DevOps Basics II: What is Listening on Open Ports and Files – WebLogic Essentials | Dr. Frank Munz "Can you easily find out which WebLogic servers are listening to which port numbers and addresses?" asks Dr. Frank Munz. The good doctor has an answer—and a tech tip. Using OBIEE against Transactional Schemas Part 4: Complex Dimensions | Stewart Bryson "Another important entity for reporting in the Customer Tracking application is the Contact entity," says Stewart Bryson. "At first glance, it might seem that we should simply build another dimension called Dim – Contact, and use analyses to combine our Customer and Contact dimensions along with our Activity fact table to analyze Customer and Contact behavior." SOA 11g Technology Adapters – ECID Propagation | Greg Mally "Many SOA Suite 11g deployments include the use of the technology adapters for various activities including integration with FTP, database, and files to name a few," says Oracle Fusion Middleware A-Team member Greg Mally. "Although the integrations with these adapters are easy and feature rich, there can be some challenges from the operations perspective." Greg's post focuses on technical tips for dealing with one of these challenges. Podcast: DevOps and Continuous Integration In Part 1 of a 3-part program, panelists Tim Hall (Senior Director of product management for Oracle Enterprise Repository and Oracle’s Application Integration Architecture), Robert Wunderlich (Principal Product Manager for Oracle’s Application Integration Architecture Foundation Pack) and Peter Belknap (Director of product management for Oracle SOA Integration) discuss why DevOps matters and how it changes development methodologies and organizational structure. Good To Know - Conflicting View Objects and Shared Entity | Andrejus Baranovskis Oracle ACE Director Andrejus Baranovskis shares his thoughts -- and a sample application -- dealing with an "interesting ADF behavior" encountered over the weekend. Cloud Deployment Models | B. R. Clouse Looking out for the cloud newbies... "As the cloud paradigm grows in depth and breadth, more readers are approaching the topic for the first time, or from a new perspective," says B. R. Clouse. "This blog is a basic review of cloud deployment models, to help orient newcomers and neophytes." Service governance morphs into cloud API management | David Linthicum "When building and using clouds, the ability to manage APIs or services is the single most important item you can provide to ensure the success of the project," says David Linthicum. "But most organizations driving a cloud project for the first time have no experience handling a service-based architecture and don't see the need for API management until after deployment. By then, it's too late." Oracle Fusion Middleware Security: Password Policy in OAM 11g R2 | Rob Otto Rob Otto continues the Oracle Fusion Middleware A-Team "Oracle Access Manager Academy" series with a detailed look at OAM's ability to support "a subset of password management processes without the need to use Oracle Identity Manager and LDAP Sync." Understanding the JSF Lifecycle and ADF Optimized Lifecycle | Steven Davelaar Could you call that a surprise ending? Oracle WebCenter & ADF Architecture Team (A-Team) member learned a lot more than he expected while creating a UKOUG presentation entitled "What you need to know about JSF to be succesful with ADF." Expanding on requestaudit - Tracing who is doing what...and for how long | Kyle Hatlestad "One of the most helpful tracing sections in WebCenter Content (and one that is on by default) is the requestaudit tracing," says Oracle Fusion Middleware A-Team architect Kyle Hatlestad. Get up close and technical in his post. Thought for the Day "There is no code so big, twisted, or complex that maintenance can't make it worse." — Gerald Weinberg Source: SoftwareQuotes.com

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• Is Cloud Security Holding Back Social SaaS?

  - by Mike Stiles

  The true promise of social data co-mingling with enterprise data to influence and inform social marketing (all marketing really) lives in cloud computing. The cloud brings processing power, services, speed and cost savings the likes of which few organizations could ever put into action on their own. So why wouldn’t anyone jump into SaaS (Software as a Service) with both feet? Cloud security. Being concerned about security is proper and healthy. That just means you’re a responsible operator. Whether it’s protecting your customers’ data or trying to stay off the radar of regulatory agencies, you have plenty of reasons to make sure you’re as protected from hacking, theft and loss as you can possibly be. But you also have plenty of reasons to not let security concerns freeze you in your tracks, preventing you from innovating, moving the socially-enabled enterprise forward, and keeping up with competitors who may not be as skittish regarding SaaS technology adoption. Over half of organizations are transferring sensitive or confidential data to the cloud, an increase of 10% over last year. With the roles and responsibilities of CMO’s, CIO’s and other C’s changing, the first thing you should probably determine is who should take point on analyzing cloud software options, providers, and policies. An oft-quoted Ponemon Institute study found 36% of businesses don’t have a cloud security policy at all. So that’s as good a place to start as any. What applications and data are you comfortable housing in the cloud? Do you have a classification system for data that clearly spells out where data types can go and how they can be used? Who, both internally and at the cloud provider, will function as admins? What are the different levels of admin clearance? Will your security policies and procedures sync up with those of your cloud provider? The key is verifiable trust. Trust in cloud security is actually going up. 1/3 of organizations polled say it’s the cloud provider who should be responsible for data protection. And when you look specifically at SaaS providers, that expectation goes up to 60%. 57% “strongly agree” or “agree” there’s more confidence in cloud providers’ ability to protect data. In fact, some businesses bypass the “verifiable” part of verifiable trust. Just over half have no idea what their cloud provider does to protect data. And yet, according to the “Private Cloud Vision vs. Reality” InformationWeek Report, 82% of organizations say security/data privacy are one of the main reasons they’re still holding the public cloud at arm’s length. That’s going to be a tough position to maintain, because just as social is rapidly changing the face of marketing, big data is rapidly changing the face of enterprise IT. Netflix, who’s particularly big on the benefits of the cloud, says, "We're systematically disassembling the corporate IT components." An enterprise can never realize the full power of big data, nor get the full potential value out of it, if it’s unwilling to enable the integrations and dataset connections necessary in the cloud. Because integration is called for to reduce fragmentation, a standardized platform makes a lot of sense. With multiple components crafted to work together, you’re maximizing scalability, optimization, cost effectiveness, and yes security and identity management benefits. You can see how the incentive is there for cloud companies to develop and add ever-improving security features, making cloud computing an eventual far safer bet than traditional IT. @mikestilesPhoto: stock.xchng

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• Tweeting about Oracle Applications Usability: Points to Consider

  - by ultan o'broin

  Here are a few pointers to anyone interested in tweeting about Oracle Applications usability or user experience (UX). These are based on my own experiences and practice, and may not necessarily reflect the views of Oracle, of course (touché, see the footer). If you are an Oracle employee and tweet about our offerings, then read up and follow the corporate social media policy. For the record, I tweet under the following account names: @ultan, @localization, @gamifyOracle, and @usableapps. The last two are supposedly Oracle subject-dedicated, but I mix it up on occassion. Fill out your Twitter account profile, and add a profile picture too. Disclose your interest. Don’t leave either the profile or image blank if you want to be taken seriously (or followed by me). Don’t tweet from a locked down Twitter account, as the message cannot be circulated to anyone who doesn't follow you. Open up the account if you really want to get that UX message out. Stay on message. The usable apps website, Misha Vaughan's VoX blog, and the Oracle Applications blog are good sources of UX messages and information, but you can find many other product team, individual, and corporate-wide sources with a little bit of searching. Set up a Google Alert with pertinent related keywords to get a daily digest of new information right in your inbox. Be original about it. Add your own insight and wit to the message, were relevant. Just circulating and RTing stock headlines adds no value to your effort or to the reader, and is somewhat lazy, in my opinion. Leave room for RTing of your tweet. So, don’t max out those 140 characters. Keep it under 130 if you want to be RTed without modification (or at all-I am not a fan of modifying tweets [MT], way too much effort for the medium). Remove articles and punctuation marks and use fragments, abbreviations, and so on at will to keep the tweet short enough, but leave keywords intact, as people search on those. Follow any Fusion UX Advocates who are on Twitter too (you can search for these names), and not just Oracle employees. Don't just follow people you like or think like you, or those who you think like you or are like-minded. Take a look at who is following or being followed by other tweeters and er, follow up. Create and socialize others to use an easily remembered or typed hashtag, or use what’s already popularized (for an event or conference, for example). We used #gamifyOracle for the applications UX gamification design jam, and other popular applications UX ones are #fusionapps and #usableapps (or at least I’m trying to popularize it). But, before you start the messaging, if you want to keep a record of the hashtag traffic, then set it up with an archiving service. Twitter’s own tweet lifespan is short. Don't mix up hashtags (#) with Twitter handles (@) that have the same name. Sending a tweet to @gamifyOracle will just be seen by @gamifyOracle (me) and any followers we have in common. Sending it to #gamifyOracle is seen by anyone following or searching for that hashtag. No dissing the competition. But there is no rule about not following them on Twitter to see the market reactions to Oracle announcements and this can even let you can tailor your own message accordingly. Don’t be boring. Mix it up a bit. Every 10th or so tweet, divert into other areas of interest, personal ones, even. No constant “I just received K+ in this and that” or “I just checked into wherever” on foursquare pouring into the Twittersteam, please. I just don’t care and will probably unfollow such people pretty quickly. And now, your Twitter tips and experiences with this subject? Them go in the comments...

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• Oracle Enterprise Manager Ops Center 12c Update 1 is available now

  - by Anand Akela

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Following the announcement of Oracle Enterprise Manager Ops Center 12c on April 4th, we are happy to announce the release of Oracle Enterprise Manager Ops Center 12c update 1. This is a bundled patch release for Oracle Enterprise Manager Ops Center.  Here are the key features of the Oracle Enterprise Manager Ops Center 12c update 1 : Oracle VM SPARC Server Pool HA Policy  Automatically Upgrade from Ops Center 11g update 3 and Ops Center 12c  Oracle Linux 5.8 and 6.x Support  Oracle VM SPARC IaaS (Virtual Datacenters) WANBoot Improvements with OBP Handling Enhancements SPARC SuperCluster Support Stability fixes This new release contains significant enhancements in the update provisioning, bare metal OS provisioning, shared storage management, cloud/virtual datacenter, and networking management sections of the product.  With this update, customers can achieve better handling of ASR faults, add networks and storage to virtual guests more easily, understand IPMP and VLAN configurations better, get a more robust LDAP integration, get  virtualization aware firmware patching, and observe improved product performance across the board.  Customers can now accelerate Oracle VM SPARC and T4 deployments into production . Oracle Enterprise Manager Ops Center 11g and Ops Center 12c customers will now notice the availability of new product update under the Administration tab within the  Browser User Interface (BUI) .  Upgrade process is explained in detail within the Ops Center Administration Guide under “Chapter 10: Upgrading”.  Please be sure to read over that chapter and the Release Notes before upgrading.  During the week of July 9th,  the full download of the product will be available from the Oracle Enterprise Manager Ops Center download website.  Based on the customer feedback, we have changed the updates to include the entire product. Customers no longer need to install Ops Center 12c and then upgrade to the update 1 release.  The can simply install Ops Center 12c update 1 directly.  Here are some of the resources that can help you learn more about the Oracle Enterprise Manager Ops Center and the new update 1. Oracle Enterprise Manager Ops Center OTN site Bi-Monthly Product Demos Oracle Enterprise Manager Ops Center Forum Oracle Enterprise Manager Ops Center MOS Community Watch the recording of Oracle Enterprise Manager 12c launch webcast by clicking the following banner. Stay Connected: Twitter |  Face book |  You Tube |  Linked in |  Newsletter

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• SQL SERVER – Importance of User Without Login

  - by pinaldave

  Some questions are very open ended and it is very hard to come up with exact requirements. Here is one question I was asked in recent User Group Meeting. Question: “In recent version of SQL Server we can create user without login. What is the use of it?” Great question indeed. Let me first attempt to answer this question but after reading my answer I need your help. I want you to help him as well with adding more value to it. Answer: Let us visualize a scenario. An application has lots of different operations and many of them are very sensitive operations. The common practice was to do give application specific role which has more permissions and access level. When a regular user login (not system admin), he/she might have very restrictive permissions. The application itself had a user name and password which means applications can directly login into the database and perform the operation. Developers were well aware of the username and password as it was embedded in the application. When developer leaves the organization or when the password was changed, the part of the application had to be changed where the same username and passwords were used. Additionally, developers were able to use the same username and password and login directly to the same application. In earlier version of SQL Server there were application roles. The same is later on replaced by “User without Login”. Now let us recreate the above scenario using this new “User without Login”. In this case, User will have to login using their own credentials into SQL Server. This means that the user who is logged in will have his/her own username and password. Once the login is done in SQL Server, the user will be able to use the application. Now the database should have another User without Login which has all the necessary permissions and rights to execute various operations. Now, Application will be able to execute the script by impersonating “user without login – with more permissions”. Here there is assumed that user login does not have enough permissions and another user (without login) there are more rights. If a user knows how the application is using the database and their various operations, he can switch the context to user without login making him enable for doing further modification. Make sure to explicitly DENY view definition permission on the database. This will make things further difficult for user as he will have to know exact details to get additional permissions. If a user is System Admin all the details which I just mentioned in above three paragraphs does not apply as admin always have access to everything. Additionally, the method describes above is just one of the architecture and if someone is attempting to damage the system, they will still be able to figure out a workaround. You will have to put further auditing and policy based management to prevent such incidents and accidents. I guess this is my answer. I read it multiple times but I still feel that I am missing something. There should be more to this concept than what I have just described. I have merely described one scenario but there will be many more scenarios where this situation will be useful. Now is your turn to help – please leave a comment with the additional suggestion where exactly “User without Login” will be useful as well did I miss anything when I described above scenario. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: PostADay, SQL, SQL Authority, SQL Query, SQL Security, SQL Server, SQL Tips and Tricks, T SQL, Technology

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• How views are changing in future versions of SQL

  - by Rob Farley

  April is here, and this weekend, SQL v11.0 (previous known as Denali, now known as SQL Server 2012) reaches general availability. And so I thought I’d share some news about what’s coming next. I didn’t hear this at the MVP Summit earlier this year (where there was lots of NDA information given, but I didn’t go), so I think I’m free to share it. I’ve written before about CTEs being query-scoped views. Well, the actual story goes a bit further, and will continue to develop in future versions. A CTE is a like a “temporary temporary view”, scoped to a single query. Due to globally-scoped temporary objects using a two-hashes naming style, and session-scoped (or ‘local’) temporary objects a one-hash naming style, this query-scoped temporary object uses a cunning zero-hash naming style. We see this implied in Books Online in the CREATE TABLE page, but as we know, temporary views are not yet supported in the SQL Server. However, in a breakaway from ANSI-SQL, Microsoft is moving towards consistency with their naming. We know that a CTE is a “common table expression” – this is proving to be a more strategic than you may have appreciated. Within the Microsoft product group, the term “Table Expression” is far more widely used than just CTEs. Anything that can be used in a FROM clause is referred to as a Table Expression, so long as it doesn’t actually store data (which would make it a Table, rather than a Table Expression). You can see this is not just restricted to the product group by doing an internet search for how the term is used without ‘common’. In the past, Books Online has referred to a view as a “virtual table” (but notice that there is no SQL 2012 version of this page). However, it was generally decided that “virtual table” was a poor name because it wasn’t completely accurate, and it’s typically accepted that virtualisation and SQL is frowned upon. That page I linked to says “or stored query”, which is slightly better, but when the SQL 2012 version of that page is actually published, the line will be changed to read: “A view is a stored table expression (STE)”. This change will be the first of many. During the SQL 2012 R2 release, the keyword VIEW will become deprecated (this will be SQL v11 SP1.5). Three versions later, in SQL 14.5, you will need to be in compatibility mode 140 to allow “CREATE VIEW” to work. Also consistent with Microsoft’s deprecation policy, the execution of any query that refers to an object created as a view (rather than the new “CREATE STE”), will cause a Deprecation Event to fire. This will all be in preparation for the introduction of Single-Column Table Expressions (to be introduced in SQL 17.3 SP6) which will finally shut up those people waiting for a decent implementation of Inline Scalar Functions. And of course, CTEs are “Common” because the Table Expression definition needs to be repeated over and over throughout a stored procedure. ...or so I think I heard at some point. Oh, and congratulations to all the new MVPs on this April 1st. @rob_farley

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• Unable to Sign in to the Microsoft Online Services Signin application from Windows 7 client located behind ISA firewall

  - by Ravindra Pamidi

  A while ago i helped a customer troubleshoot authentication problem with Microsoft Online Services Signin application.  This customer was evaluating Microsoft BPOS (Business Productivity Online Services) and was having trouble using the single sign on application behind ISA 2004 firewall.The network structure is fairly simple with single Windows 2003 Active Directory domain and Windows 7 clients. On a successful logon to the Microsoft Online Services Signin application, this application provides single signon functionality to all of Microsoft online services in the BPOS package. Symptoms:When trying to signin it fails with error "The service is currently unavailable. Please try again later. If problems continue, contact your service administrator". If ISA 2004 firewall is removed from the picture the authentication succeeds.Troubleshooting: Enabled ISA Server firewall logging along with Microsoft Network Monitor tool on the Windows 7 Client while reproducing the issue. Analysis of the ISA Server Firewall logs and Microsoft Network capture revealed that the Microsoft Online Services Sign In application when sending request to ISA Server does not send the domain credentials and as a result ISA Server responds with an error code of HTTP 407 Proxy authentication required listing out the supported authentication mechanisms.  The application in question is expected to send the credentials of the domain user in response to this request. However in this case, it fails to send the logged on user's domain credentials. Bit of researching on the Internet revealed that The "Microsoft Online Services Sign In" application by default does not support Outbound Internet Proxy authentication. In order for it to send the logged on user's domain credentials we had to make  changes to its configuration file "SignIn.exe.config" located under "Program Files\Microsoft Online Services\Sign In" folder. Step by Step details to configure the configuration file are documented on Microsoft TechNet website given below.  Configure your outbound authenticating proxy serverhttp://www.microsoft.com/online/help/en-us/helphowto/cc54100d-d149-45a9-8e96-f248ecb1b596.htm After the above problem was addressed we were still not able to use the "Microsoft Online Services Sign In" application and it failed with the same error.  Analysis of another network capture revealed that the application in question is now sending the required credentials and the connection seems to terminate at a later stage. Enabled verbose logging for the "Microsoft Online Services Sign In" application and then reproduced the problem. Analysis of the logs revealed a time difference between the local client and Microsoft Online services server of around seven minutes which is above the acceptable time skew of five minutes. Excerpt from Microsoft Online Services Sign In application verbose log:  1/26/2012 1:57:51 PM Verbose SingleSignOn.GetSSOGenericInterface SSO Interface URL: https://signinservice.apac.microsoftonline.com/ssoservice/UID1/26/2012 1:57:52 PM Exception SSOSignIn.SignIn The security timestamp is invalid because its creation time ('2012-01-26T08:34:52.767Z') is in the future. Current time is '2012-01-26T08:27:52.987Z' and allowed clock skew is '00:05:00'.1/26/2012 1:57:52 PM Exception SSOSignIn.SignIn  Although the Windows 7 Clients successfully synchronized time to the domain controller for the domain, the domain controller was not configured to synchronize time with external NTP servers. This caused a gradual drift in time on the network thus resulting in the above issue. Reconfigured the domain controller holding the PDC FSMO role to synchronize time with external time source ( time.nist.gov ) and edited the system policy on the ISA server firewall to allow NTP traffic to time.nist.gov Configure the time source for the forest:Windows Time Servicehttp://technet.microsoft.com/en-us/library/cc794937(WS.10).aspx Forced synchronization of Windows time using the command w32tm /resync on the domain controller and later on the clients each of which had corrected the seven minutes difference. This resolved the problem with logon to Microsoft Online Services Sign In.

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• An Actionable Common Approach to Federal Enterprise Architecture

  - by TedMcLaughlan

  The recent “Common Approach to Federal Enterprise Architecture” (US Executive Office of the President, May 2 2012) is extremely timely and well-organized guidance for the Federal IT investment and deployment community, as useful for Federal Departments and Agencies as it is for their stakeholders and integration partners. The guidance not only helps IT Program Planners and Managers, but also informs and prepares constituents who may be the beneficiaries or otherwise impacted by the investment. The FEA Common Approach extends from and builds on the rapidly-maturing Federal Enterprise Architecture Framework (FEAF) and its associated artifacts and standards, already included to a large degree in the annual Federal Portfolio and Investment Management processes – for example the OMB’s Exhibit 300 (i.e. Business Case justification for IT investments).A very interesting element of this Approach includes the very necessary guidance for actually using an Enterprise Architecture (EA) and/or its collateral – good guidance for any organization charged with maintaining a broad portfolio of IT investments. The associated FEA Reference Models (i.e. the BRM, DRM, TRM, etc.) are very helpful frameworks for organizing, understanding, communicating and standardizing across agencies with respect to vocabularies, architecture patterns and technology standards. Determining when, how and to what level of detail to include these reference models in the typically long-running Federal IT acquisition cycles wasn’t always clear, however, particularly during the first interactions of a Program’s technical and functional leadership with the Mission owners and investment planners. This typically occurs as an agency begins the process of describing its strategy and business case for allocation of new Federal funding, reacting to things like new legislation or policy, real or anticipated mission challenges, or straightforward ROI opportunities (for example the introduction of new technologies that deliver significant cost-savings).The early artifacts (i.e. Resource Allocation Plans, Acquisition Plans, Exhibit 300’s or other Business Case materials, etc.) of the intersection between Mission owners, IT and Program Managers are far easier to understand and discuss, when the overlay of an evolved, actionable Enterprise Architecture (such as the FEA) is applied.  “Actionable” is the key word – too many Public Service entity EA’s (including the FEA) have for too long been used simply as a very highly-abstracted standards reference, duly maintained and nominally-enforced by an Enterprise or System Architect’s office. Refreshing elements of this recent FEA Common Approach include one of the first Federally-documented acknowledgements of the “Solution Architect” (the “Problem-Solving” role). This role collaborates with the Enterprise, System and Business Architecture communities primarily on completing actual “EA Roadmap” documents. These are roadmaps grounded in real cost, technical and functional details that are fully aligned with both contextual expectations (for example the new “Digital Government Strategy” and its required roadmap deliverables - and the rapidly increasing complexities of today’s more portable and transparent IT solutions.  We also expect some very critical synergies to develop in early IT investment cycles between this new breed of “Federal Enterprise Solution Architect” and the first waves of the newly-formal “Federal IT Program Manager” roles operating under more standardized “critical competency” expectations (including EA), likely already to be seriously influencing the quality annual CPIC (Capital Planning and Investment Control) processes.  Our Oracle Enterprise Strategy Team (EST) and associated Oracle Enterprise Architecture (OEA) practices are already engaged in promoting and leveraging the visibility of Enterprise Architecture as a key contributor to early IT investment validation, and we look forward in particular to seeing the real, citizen-centric benefits of this FEA Common Approach in particular surface across the entire Public Service CPIC domain - Federal, State, Local, Tribal and otherwise. Read more Enterprise Architecture blog posts for additional EA insight!

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• Retrofit Certification

  - by Bill Evjen

  Impact of Regulations on Cabin Systems Installation John Courtright, Structural Integrity Engineering There are “heightened” FAA attention to technical issues related to IFE and Wi-Fi Systems Installations The Aging Aircraft Safety Rule – EWIS & Damage Tolerance Analysis The Challenge: Maximize Flight Safety While Minimizing Costs Issue Papers & Testing, Testing, Testing The role of Airworthiness Directives (ADs) on the design of many IFE systems and all antenna systems. Goal is safety AND cost-effective maintenance intervals and inspection techniques The STC Process Briefly Stated Type Certifications (TC) Supplemental Type Certifications (STC) The STC Process Project Specific Certification Plan (PSCP) Managed by FAA Aircraft Certification Office (ACO) Type of Project (Electrical/Mechanical Systems or Structural) Specific Type of Aircraft Being Modified Schedule Design & Installation Location What does the STC Plan (PSCP) Cover? System Description – What does the system do? System qualification – Are the components qualified? Certification requirements – What FARs are applicable? Installation detail – what is being modified? Prototype installation – What is new? Functional hazard Assessment (FHA) – is it safe? EZAP-EWIS Requirements – Any aging aircraft issues? Certification Data – How is compliance achieved? Delegation and FAA involvement – Who is doing the work? Proposed certification schedule – When is the installation? Certification documentation – What the FAA Expects to see Cabin Systems Certification Concerns In addition to meeting the requirements for DO-160, Cabin System Certification needs to address issues related to: Power management: Generally, IFE and Wi-Fi Systems are classified as “Non-Essential Equipment” from a certification viewpoint. Connected to “non-essential” power buses Must be able to shed IFE & Wi-Fi Systems in a smoke/fire event or Other electrical emergency (FAA Policy 00-111-160) FAA is more relaxed with testing wi-fi. It used to be that you had to have 150 seats with laptops running wi-fi, but now it is down to around 50. Aging aircraft concerns – electrical and structural Issue papers addressing technical concerns involving: “Structural Certification Criteria for Large Antenna Installations” Antenna “Vibration/Buffeting Compliance Criteria” DO-160 : Environmental Test Procedures DO 160 – “Environmental Conditions and Test Procedures for Airborne Equipment”, Issued by RTCA Provides guidance to equipment manufacturers as to testing requirements Temperature: –40C to +55C Vibration and Shock Contaminant susceptibility – fluids and dust Electro-magnetic Interference Cabin systems are generally classified as “non-essential” Swissair 111 crashed (in part) due to non-standard wiring practices. EWIS Design Implications Installation design must take EWIS Requirements into account. This generally means: Aircraft surveys are needed to identify proper wire routing Ensure existing wiring diagrams are correct Identify primary/Secondary/Tertiary bus locations Verify proper separation of wire bundles exist Required separation from fuel quantity indicator system (FQIS) to prevent fuel tang ignition Enhanced Zonal Analysis Procedure (EZAP) Performed EZAP was developed by the Aging Transport Systems Rulemaking Advisory Committee (ATSRAC) EZAP is the method for analyzing airplane zones with an emphasis on evaluating wiring systems and the existence of combustibles  in the cabin. Certification Considerations for Wi-Fi Systems Electrical – All existing DO 160 testing required Issue papers required Onboard EMI testing – any interference with aircraft systems when multiple wi-fi users are logged on? Vibration/Buffeting compliance criteria – what is the effect of the antenna on aircraft flight characteristics? Structural certification criteria – what are the stress loads on the aircraft at the antenna location and what is the impact on maintenance inspection criteria for the airline? Damage tolerance analysis required Goal – minimize maintenance inspection intervals

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• OpenWorld: Our (Road) Maps are Looking Good!

  - by Tony Berk

  Wow, only one (or two) days down at Oracle OpenWorld! Are you on overload yet? I'm still trying to figure out how to be in 3 sessions at the same time... I guess everyone needs to prioritize! There was a lot to see in Monday's sessions, especially some great forward-looking roadmap sessions. In case you aren't here or you decided to go to other sessions, this is my quick summary of what I could capture from a couple of the roadmaps: In the Fusion CRM Strategy and Roadmap session, Anthony Lye provided an overview of the Fusion CRM strategy including the key design principles of 3 E's: Easy, Effective and Efficient. After an overview of how Oracle has deployed Fusion CRM internally to 25,000 users worldwide, Anthony discussed the features coming in the next release, the releases in the next 12 months and beyond. I can't detail too much since you haven't read Oracle's Safe Harbor statement, but check out Fusion Tap and look for new features and added functionality for sales prediction, marketing, social and integration with a number of the key Customer Experience products.  In the Oracle RightNow CX Cloud Service Vision and Roadmap session, Chris Hamilton presented the focus areas for the RightNow product. As a result of the large increase in development resources after the acquisition, the RightNow CX team is planning a lot of enhancements to the functionality, infrastructure and integrations. As a key piece of the Oracle Customer Experience (CX) strategy, RightNow will be integrated with Oracle Social Network, Oracle Commerce (ATG and Endeca), Oracle Knowledge, Oracle Policy Automation and, of course, further integration with Fusion Sales and Marketing. Look forward to seeing more on the Virtual Assistant, Smart Interaction Hub and Mobility. In addition to the roadmaps, I was looking forward to hearing from Oracle CRM customers. So, I sat in on two great Siebel customer panels: The Maximizing User Adoption Rates for Siebel Sales and Siebel Partner Relationship Management panel consisted of speakers from CSL Behring, McKesson and Intuit. It was great to get an overview of implementations for both B2B and B2C companies. It was great hearing that all of these companies have more than 1,000 sales users (Intuit has 4,000) and how the 360 degree view of the customer in Siebel is helping these customers improve their customers' experience (CX). They are all great examples of centralized implementations which have standardized processes across the globe and across business units.  Waste Management, Farmers Insurance and the US Citizenship & Immigration Services presented in the Driving Great Customer Experiences with Siebel Service Applications session. Talk about serving large customer bases! Is it possible that Farmers with only 10 million households is the smallest of these 3? All of them provided great examples of how they are improving the customer experience (CX) including 60-70% improvements in efficiency or reducing the number of applications the customer service reps (CSRs) need to use from 10 to 1 (Waste Management) and context aware call transfers to avoid the caller explaining their issue 3 times (USCIS). So that's my wrap up of only 4 sessions from Monday. In between sessions, I stopped by the Oracle DEMOgrounds and CRM Pavilion to visit with a group of great partners and see the products and partner integrations in action. Don't miss a recap of Mark Hurd's Keynote. I can't believe there were another 40+ sessions covering CRM, Fusion, Cloud, etc. that I missed today! Anyone else see any great sessions?

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• WIF-less claim extraction from ACS: JWT

  - by Elton Stoneman

  ACS support for JWT still shows as "beta", but it meets the spec and it works nicely, so it's becoming the preferred option as SWT is losing favour. (Note that currently ACS doesn’t support JWT encryption, if you want encrypted tokens you need to go SAML). In my last post I covered pulling claims from an ACS token without WIF, using the SWT format. The JWT format is a little more complex, but you can still inspect claims just with string manipulation. The incoming token from ACS is still presented in the BinarySecurityToken element of the XML payload, with a TokenType of urn:ietf:params:oauth:token-type:jwt: <t:RequestSecurityTokenResponse xmlns:t="http://schemas.xmlsoap.org/ws/2005/02/trust">   <t:Lifetime>     <wsu:Created xmlns:wsu="http://docs.oasis-open.org/wss/2004/01/oasis-200401-wss-wssecurity-utility-1.0.xsd">2012-08-31T07:39:55.337Z</wsu:Created>     <wsu:Expires xmlns:wsu="http://docs.oasis-open.org/wss/2004/01/oasis-200401-wss-wssecurity-utility-1.0.xsd">2012-08-31T09:19:55.337Z</wsu:Expires>   </t:Lifetime>   <wsp:AppliesTo xmlns:wsp="http://schemas.xmlsoap.org/ws/2004/09/policy">     <EndpointReference xmlns="http://www.w3.org/2005/08/addressing">       <Address>http://localhost/x.y.z</Address>     </EndpointReference>   </wsp:AppliesTo>   <t:RequestedSecurityToken>     <wsse:BinarySecurityToken wsu:Id="_1eeb5cf4-b40b-40f2-89e0-a3343f6bd985-6A15D1EED0CDB0D8FA48C7D566232154" ValueType="urn:ietf:params:oauth:token-type:jwt" EncodingType="http://docs.oasis-open.org/wss/2004/01/oasis-200401-wss-soap-message-security-1.0#Base64Binary" xmlns:wsu="http://docs.oasis-open.org/wss/2004/01/oasis-200401-wss-wssecurity-utility-1.0.xsd" xmlns:wsse="http://docs.oasis-open.org/wss/2004/01/oasis-200401-wss-wssecurity-secext-1.0.xsd">[ base64string ] </wsse:BinarySecurityToken>   </t:RequestedSecurityToken>   <t:TokenType>urn:ietf:params:oauth:token-type:jwt</t:TokenType>   <t:RequestType>http://schemas.xmlsoap.org/ws/2005/02/trust/Issue</t:RequestType>   <t:KeyType>http://schemas.xmlsoap.org/ws/2005/05/identity/NoProofKey</t:KeyType> </t:RequestSecurityTokenResponse> The token as a whole needs to be base-64 decoded. The decoded value contains a header, payload and signature, dot-separated; the parts are also base-64, but they need to be decoded using a no-padding algorithm (implementation and more details in this MSDN article on validating an Exchange 2013 identity token). The values are then in JSON; the header contains the token type and the hashing algorithm: "{"typ":"JWT","alg":"HS256"}" The payload contains the same data as in the SWT, but JSON rather than querystring format: {"aud":"http://localhost/x.y.z" "iss":"https://adfstest-bhw.accesscontrol.windows.net/" "nbf":1346398795 "exp":1346404795 "http://schemas.microsoft.com/ws/2008/06/identity/claims/authenticationinstant":"2012-08-31T07:39:53.652Z" "http://schemas.microsoft.com/ws/2008/06/identity/claims/authenticationmethod":"http://schemas.microsoft.com/ws/2008/06/identity/authenticationmethod/windows" "http://schemas.microsoft.com/ws/2008/06/identity/claims/windowsaccountname":"xyz" "http://schemas.xmlsoap.org/ws/2005/05/identity/claims/emailaddress":"[email protected]" "http://schemas.xmlsoap.org/ws/2005/05/identity/claims/upn":"[email protected]" "identityprovider":"http://fs.svc.x.y.z.com/adfs/services/trust"} The signature is in the third part of the token. Unlike SWT which is fixed to HMAC-SHA-256, JWT can support other protocols (the one in use is specified as the "alg" value in the header). How to: Validate an Exchange 2013 identity token contains an implementation of a JWT parser and validator; apart from the custom base-64 decoding part, it’s very similar to SWT extraction. I've wrapped the basic SWT and JWT in a ClaimInspector.aspx page on gitHub here: SWT and JWT claim inspector. You can drop it into any ASP.Net site and set the URL to be your redirect page in ACS. Swap ACS to issue SWT or JWT, and using the same page you can inspect the claims that come out.

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• The Social Enterprise: Gangnam Style

  - by Mike Stiles

  Are only small and medium businesses able to put social strategies in place, generate consistent, compelling content for customers, and be nimble enough to listen and respond to the social communities they build? Or are enterprise organizations eagerly and effectively adopting social as well? It depends on whom inside the organization you ask. A study from Attensity looked at who “gets” social inside enterprise organizations. The results were unsurprising. Mostly, Generation X and Y employees who came of age with social as part of their lives and as a key communications vehicle understand it. Imagine being a 25-year-old at a company that bans employees from accessing Facebook at work. You may as well tell them they can’t use phones and must do all calculations on an abacus. To them, such policy is absent of real-world logic and signals to them the organization is destined to be the victim of an up-and-comer. After that, it’s senior management that gets social. You don’t get to be in senior management without reading a few things and paying attention. Most senior managers are well aware of the impact social has had and will have, though they may be unsure of what to do about it. The better ones will utilize those on the inside who do inherently know how to communicate and build virtual relationships using social. The very best will get the past out of the way for these social innovators, so the new communications can be enacted minus counterproductive dictums, double-clutching, meeting-creep, and all the other fading internal practices that water down content and impede change. Organizationally, the Attensity study found 81% of enterprise companies believe failing to embrace social will result in their being left behind. Yet our old friend fear still has many captive in its clutches. 79% feel overwhelmed by the volume of social data available, something a social technology partner with goal-oriented analytics expertise could go a long way toward alleviating. Then there’s the fear of social having a negative impact. This comes from a lack of belief in the product, the customer service, or both. The public uses social not to go out and slay brands. They’re using it to be honest. If the fear is that honesty will reflect badly on the brand, the brand has much bigger, broader problems than what happens on Facebook. Sadly, most enterprise organizations still see social as a megaphone, a one-way channel with which to hit people with ads. They either don’t understand social relationships, or don’t want any. The truly unenlightened manager will always say, “We help them by selling them our stuff.” “Brand affinity” is a term, it’s just not one assigned much value in enterprise organizations. Which brings us to Psy, the Korean performer whose Internet video phenom “Gangnam Style,” as of this writing, has been viewed 438,550,238 times on YouTube. It’s bigger than anything a brand will probably ever publish. Most brands would never have seen the point of making or publishing it. But a funny thing happened on the way to Internet success. The video literally doubled the stock price of Psy’s father’s software firm. NH Investment and Securities said, "The positive sentiment has attracted investors just because of the fact the company is owned by Psy's father and uncle.” The company wasn’t mentioned or seen in the video in any way, yet reaped tangible rewards just for being tangentially associated with it. Imagine your brand being visibly and directly responsible for such a smash and tell me it’s worthless. When enterprise organizations embrace the value of igniting passions, making people happier, solving their problems, informing them, helping them have fun, etc., then they will have fully embraced social, and will reap the brand affinity rewards of heightened awareness, brand loyalty and yes, sales.

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• Consolidation in a Database Cloud

  - by B R Clouse

  Consolidation of multiple databases onto a shared infrastructure is the next step after Standardization.  The potential consolidation density is a function of the extent to which the infrastructure is shared.  The three models provide increasing degrees of sharing: Server: each database is deployed in a dedicated VM. Hardware is shared, but most of the software infrastructure is not. Standardization is often applied incompletely since operating environments can be moved as-is onto the shared platform. The potential for VM sprawl is an additional downside. Database: multiple database instances are deployed on a shared software / hardware infrastructure. This model is very efficient and easily implemented with the features in the Oracle Database and supporting products. Many customers have moved to this model and achieved significant, measurable benefits. Schema: multiple schemas are deployed within a single database instance. The most efficient model, it places constraints on the environment. Usually this model will be implemented only by customers deploying their own applications.  (Note that a single deployment can combine Database and Schema consolidations.) Customer value: lower costs, better system utilization In this phase of the maturity model, under-utilized hardware can be used to host more workloads, or retired and those workloads migrated to consolidation platforms. Customers benefit from higher utilization of the hardware resources, resulting in reduced data center floor space, and lower power and cooling costs. And, the OpEx savings from Standardization are multiplied, since there are fewer physical components (both hardware and software) to manage. Customer value: higher productivity The OpEx benefits from Standardization are compounded since not only are there fewer types of things to manage, now there are fewer entities to manage. In this phase, customers discover that their IT staff has time to move away from "day-to-day" tasks and start investing in higher value activities. Database users benefit from consolidating onto shared infrastructures by relieving themselves of the requirement to maintain their own dedicated servers. Also, if the shared infrastructure offers capabilities such as High Availability / Disaster Recovery, which are often beyond the budget and skillset of a standalone database environment, then moving to the consolidation platform can provide access to those capabilities, resulting in less downtime. Capabilities / Characteristics In this phase, customers will typically deploy fixed-size clusters and consolidate on a cluster until that cluster is deemed "full," at which point a new cluster is built. Customers will define one or a few cluster architectures that are used wherever possible; occasionally there may be deployments which must be handled as exceptions. The "full" policy may be based on number of databases deployed on the cluster, or observed peak workload, etc. IT will own the provisioning of new databases on a cluster, making the decision of when and where to place new workloads. Resources may be managed dynamically, e.g., as a priority workload increases, it may be given more CPU and memory to handle the spike. Users will be charged at a fixed, relatively coarse level; or in some cases, no charging will be applied. Activities / Tasks Oracle offers several tools to plan a successful consolidation. Real Application Testing (RAT) has a feature to help plan and validate database consolidations. Enterprise Manager 12c's Cloud Management Pack for Database includes a planning module. Looking ahead, customers should start planning for the Services phase by defining the Service Catalog that will be made available for database services.

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