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  • Testing the Effectiveness of Your Web Marketing Strategies

    Web marketing is a great option to choose when seeking to establish an online customer base for your product. Yet there is more than just advertising, marketing and generating SEO content for your site as all these strategies could fail to generate sales for your product. Given that e-commerce is a dynamic, ever changing business platform, it is important that an online business owner keeps testing the effectiveness of their online marketing strategies.

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  • Fast Data Executive Round Table FY14 event kit

    - by JuergenKress
    We are very interested to run joint marketing events jointly with you as our partners! At our SOA Community Workspace (SOA Community membership required) you can find a new Fast Data Executive Round Table FY14 event kit. This event is designed at senior IT and executives level for the purposes of education, awareness, and thought leadership around the subject of big data; and a specific flavor of big data - Fast Data - that has begun to spark the imagination of many Oracle customers. Fast Data is not new. It’s a term that was invented initially by Ovum’s Tony Baer as a way to represent the collection of ‘high velocity’ solutions with respect to the big data. For Oracle, the Fast Data campaign in FY13 began as a way to tie a broader set of solutions together (SOA/Business Process Management, Data Integration and Business Analytics) under a set of use cases focused on real-time, high velocity data. It has helped to give Oracle a leap-frog advantage over many of the niche integration vendors (i.e. Informatica, Pega, Tibco, Software AG, Terracotta) who haven’t been able to address these types of end-to-end use cases which rely on the combination of filtering, in-memory data processing, correlation, real-time data movement and transformation, end-to-end analytics, and business process management. Only Oracle can address all the dimensions of fast data, and only Oracle can provide a set of engineered solutions to address this space. This event is designed to continue that thought leadership momentum and raise the awareness about what Oracle Fast Data solutions are designed to solve. It’s designed to highlight real customer solutions and articulate the business benefits that fast data can address. This is not an event that gets into the esoteric technical standards of Hadoop, NoSQL, and in-memory data grids. This is an event that instead gets into the heart of business problems that big data has left un-addressed and charts the path for next steps in fast data. Get the Fast Data Executive Round Table FY14 event kit here. Support marketing campaigns We can support such events by: Oracle speakers - contact your partner manager Marketing budget - contact your A&C marketing manager Event location - free use of Oracle Customer Visitor Centers conference rooms Promote your event at events.oracle.com: http://tinyurl.com/eventspecialized E-Blast: invite customers to your event – contact your A&C marketing manager For additional marketing kits e.g for Business Process Managementplease visit our SOA Community Workspace. SOA & BPM Partner Community For regular information on Oracle SOA Suite become a member in the SOA & BPM Partner Community for registration please visit www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Facebook Wiki Mix Forum Technorati Tags:

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  • VisualStudio 2010 plugin settings constantly get reset [migrated]

    - by ArtDeineka
    I have VS2010 Ultimate on my dev machine, along with ReSharper, VSCommands2010 and few others. settings for vs2010, resharper, and other plugins get reset every once in a while - so i have to go in and set them up again, then restart VS for new settings to kick in. examples of settings i'm talking about: *resharper intellisense ingreation *resharper highlite current line *resharper participation in customer program (systray icon) *VSCommands2010 regex solution name *etc. is it possible to make VS remember all those settings once and forever.

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  • Talk About OEM Vender Crapware Overkill! [Humorous Image]

    - by Asian Angel
    It is natural to expect some company-branded crapware on OEM computers, but this is just a bit much! View the Full-Size Version of the Image Getting a new laptop ready for a customer…my god Toshiba, WTF? [via Reddit - Tech Support Gore] Our Geek Trivia App for Windows 8 is Now Available Everywhere How To Boot Your Android Phone or Tablet Into Safe Mode HTG Explains: Does Your Android Phone Need an Antivirus?

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  • A better way to search Connect

    - by AaronBertrand
    I recently spotted a comment from Microsoft on a Connect item with 13 total up-votes . The comment went something like, "wow, due to the explosive response to this issue, we're going to deal with it right away." Okay, it wasn't that emphatic, it was actually: "I've brought the MVP customer vote count to the attention of dev, and a new owner of this DMV says he will dig up some info for us." Still, knowing that I had seen other items with a much stronger response and barely a note of acknowledgment...(read more)

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  • Identifying Incompatibility Issues When Migrating SQL Server Database to Windows Azure

    In this article, Marcin Policht looks at migrating existing SQL Server databases to Windows Azure, starting with identifying obstacles associated with such migrations. Optimize SQL Server performance“With SQL Monitor, we can be proactive in our optimization process, instead of waiting until a customer reports a problem,” John Trumbul, Sr. Software Engineer. Optimize your servers with a free trial.

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  • How to Interview an "SEO Expert"

    I recently wrote this article for a potential customer of ours. He needed a list of simple questions he could use to interview so-called "search engine optimization (SEO) experts". He needed this list for a couple of reasons.

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  • Chiro One's Success with Oracle Sales Cloud

    - by Richard Lefebvre
    "As we strive to be a world-class company for our patients we needed to align with a company like Oracle who also is a world-class brand," says Roger Gold, National Director of Customer Engagement. Chiro One Wellness Centers is a national healthcare provider. It plans to grow to 1000 offices across the globe by 2020 and Oracle Sales Cloud will make that possible. Watch the 4'33 YouTube video featuring Chiro One success with Oracle Sales Cloud

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  • Create Sound and Video Presentation For Your Website

    The concept of web video production offers the business community an exciting opportunity to expand their reach. The technological advances in the speeds of internet transmission now make it possible to take the concept of marketing to another level. The availability of high quality video provides an efficient tool for business to reach an expanding customer base. This article will briefly discuss web video production.

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  • Oracle and ROLTA: Collaboration for Analytical Master Data Management

    - by Mala Narasimharajan
    Oracle and ROLTA have joined forces to put together an educational webinar series on best practices for maximizing data integrity using analytical master data management.  Hear replays of webcasts by Gartner as well as customer success at Navistar and learn how Master Data Management in the enterprise is the right choice for heterogeneity, data degradation and improved analysis of your business. For more information on this collaboration click here. For additional information on Oracle's solution suite for MDM, click here. 

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  • Oracle Days 2013 in EMEA Are Coming Soon: Invite Your Customers!

    - by Javier Puerta
    Oracle Days will again be hosted across EMEA this October and November (schedule here). By attending an Oracle Day, your customers can: Hear the new announcements from Oracle OpenWorld See customer case studies showing innovation in practice. Discuss key issues for business and IT executives in cloud, mobile, social, big data, The Internet of Things Network with peers who are facing the same challenges Meet Oracle experts and watch live demos of new products  Promoting Oracle Day to Your Customers Follow the Oracle Day schedule in EMEA Direct your customers to the Oracle Day 2013 video on Oracle.com

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  • Latest Fusion DOO White Paper - Overcoming Order Management Complexity in Global Organizations

    - by Pam Petropoulos
    Check out this latest Fusion Distributed Order Orchestration white paper entitled “Overcoming Order Management Complexity in Global Organizations”.  Discover how Oracle Fusion DOO enables large, complex organizations to streamline their order management processes and take advantage of lower costs, higher margins, and improved customer service. Click here to read the whitepaper.

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  • A outsiders view of Fusion Apps.

    - by Grant Ronald
    Over the last couple of years I've heard some people comment that "Fusion isn't real".  I've heard customers say they wanted to choose different technology stacks because they felt that Fusion "wouldn't work for them". Interesting to hear an outsiders view of Fusion Apps. To one particular customer who asked me "do you think I've painted myself into a corner by choosing ..." (and I'll not name the product he mentioned) - Yes, I do think you are in a corner now ;o)  

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  • New sales kit for partners: Oracle Enterprise Manager 12c

    - by Javier Puerta
    Check out the latest Quick Reference Guides for Enterprise Manager 12c in the Knowledge Zone. The two-page Quick Reference Guide is designed to help partners uncover additional revenue opportunity by positioning Enterprise Manager in your sales engagement. Content includes elevator pitch for Enterprise Manager, tips on identifying target customers, qualifying questions to initiate customers discussion, supporting videos, references, and whitepapers for each customer scenario: Enterprise Manager 12c for Application Partners Enterprise Manager 12c for Hardware Partners Enterprise Manager 12c for Database Partners

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  • Oracle OpenWorld 2014 Preview: Don't-Miss Sessions, Hands-on Labs, and More

    - by Scott McNeil
    Check out all the latest Oracle Enterprise Manager 12c sessions at this year's Oracle OpenWorld. Organizers of the event, taking place in San Francisco from September 28 to October 2, expect heavy turnout at sessions, hands-on labs, and customer panels devoted to Oracle Enterprise Manager 12c. Find out who is participating and which sessions are most recommended by the Oracle Enterprise Manager team. Read More Stay Connected: Twitter | Facebook | YouTube | Linkedin | Newsletter Download the Oracle Enterprise Manager 12c Mobile app

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  • Info on Search Engine Optimization Pricing

    Search engine optimization or SEO is so important nowadays, especially if you are doing most of your business online. The ultimate goal of optimizing your website is for it to appear as one of the top ranking websites in a given list of search results, when a potential customer performs a search online.

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  • NEW Marketing kit - Oracle Virtual Compute Appliance

    - by Cinzia Mascanzoni
    Oracle Virtual Compute Appliance is an engineered system that radically simplifies the way customers install, deploy, and manage converged infrastructures for any Linux, Oracle Solaris, or Microsoft Windows application. That Oracle Appliance is a new compelling topic for new 'win win deals' with your customers. Visit the OPN Portal to download the kit. The kit contains many deliverables: from marketing material (eblast, telemarketing script, landing pad) to customer facing presentations, whitepaters, cheat sheets, and enablement.

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  • The Oracle Excellence Awards 2012 are Open for Nominations

    - by Javier Puerta
    Specialized Partners: Submit your Nominations for the Specialized Partner of the Year by 29 June! The Specialized Partner of the Year Award celebrates OPN Specialized partners in EMEA who have demonstrated success with specialization, delivering customer value, and outstanding solution or service innovation in categories that complement OPN Specialization investments. Full information here!

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  • The Oracle Excellence Awards 2012 are Open for Nominations

    - by Javier Puerta
    Specialized Partners: Submit your Nominations for the Specialized Partner of the Year by 29 June! The Specialized Partner of the Year Award celebrates OPN Specialized partners in EMEA who have demonstrated success with specialization, delivering customer value, and outstanding solution or service innovation in categories that complement OPN Specialization investments. Full information here! Exadata partners can submit nominations either for the Database section or for the Oracle on Oracle section

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  • How do you explain refactoring to a non-technical person?

    - by Benjol
    (This question was inspired by the most-voted answer here) How do you go about explaining refactoring (and technical debt) to a non-technical person (typically a PHB or customer)? ("What, it's going to cost me a month of your work with no visible difference?!") UPDATE Thanks for all the answers so far, I think this list will provide several useful analogies to which we can point the appropriate people (though editing out references to PHBs may be wise!)

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