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  • Clustering for Mere Mortals (Pt 3)

    - by Geoff N. Hiten
    The Controller Now we get to the meat of the matter.  You want a virtual cluster, the first thing you have to do is create your own portable domain.  Start with a plain vanilla install of Windows 2003 R2 Standard on a semi-default VM. (1 GB RAM, 2 cores, 2 NICs, 128GB dynamically expanding VHD file).  I chose this because it had the smallest disk and memory footprint of any current supported Microsoft Server product.  I created the VM with a single dynamically expanding VHD, one fixed 16 GB VHD, and two NICs.  One NIC is connected to the outside world and the other one is part of an internal-only network.  The first NIC is set up as a DHCP client.  We will get to the other one later. I actually tried this with Windows 2008 R2, but it failed miserably.  Not sure whether it was 2008 R2 or the fact I tried to use cloned VMs in the cluster.  Clustering is one place where NewSID would really come in handy.  Too bad Microsoft bought and buried it. Load and Patch the OS (hence the need for the outside connection).This is a good time to go get dinner.  Maybe a movie too.  There are close to a hundred patches that need to be downloaded and applied.  Avoiding that mess was why I put so much time into trying to get the 2008 R2 version working.  Maybe next time.  Don’t forget to add the extensions for VMLite (or whatever virtualization product you prefer). Set a fixed IP address on the internal-only NIC.  Do not give it a gateway.  Put the same IP address for the NIC and for the DNS Server.  This IP should be in a range that is never available on your public network.  You will need all the addresses in the range available.  See the previous post for the exact settings I used. I chose 10.97.230.1 as the server.  The rest of the 10.97.230 range is what I will use later.  For the curious, those numbers are based on elements of my home address.  Not truly random, but good enough for this project. Do not bridge the network connections.  I never allowed the cluster nodes direct access to any public network. Format the fixed VHD and leave it alone for now. Promote the VM to a Domain Controller.  If you have never done this, don’t worry.  The only meaningful decision is what to call the new domain.  I prefer a bogus name that does not correspond to a real Top-Level Domain (TLD).  .com, .biz., .net, .org  are all TLDs that we know and love.  I chose .test as the TLD since it is descriptive AND it does not exist in the real world.  The domain is called MicroAD.  This gives me MicroAD.Test as my domain. During the promotion process, you will be prompted to install DNS as part of the Domain creation process.  You want to accept this option.  The installer will automatically assign this DNS server as the authoritative owner of the MicroAD.test DNS domain (not to be confused with the MicroAD.test Active Directory domain.) For the rest of the DCPROMO process, just accept the defaults. Now let’s make our IP address management easy.  Add the DHCP Role to the server.  Add the server (10.97.230.1 in this case) as the default gateway to assign to DHCP clients.  Here is where you have to be VERY careful and bind it ONLY to the Internal NIC.  Trust me, your network admin will NOT like an extra DHCP server “helping” out on her network.  Go ahead and create a range of 10-20 IP Addresses in your scope.  You might find other uses for a pocket domain controller <cough> Mirroring </cough> than just for building a cluster.  And Clustering in SQL 2008 and Windows 2008 R2 fully supports DHCP addresses. Now we have three of the five key roles ready.  Two more to go. Next comes file sharing.  Since your cluster node VMs will not have access to any outside, you have to have some way to get files into these VMs.  I simply go to the root of C: and create a “Shared” folder.  I then share it out and grant full control to “Everyone” to both the share and to the underlying NTFS folder.   This will be immensely useful for Service Packs, demo databases, and any other software that isn’t packaged as an ISO that we can mount to the VM. Finally we need to create a block-level multi-connect storage device.  The kind folks at Starwinds Software (http://www.starwindsoftware.com/) graciously gave me a non-expiring demo license for expressly this purpose.  Their iSCSI SAN software lets you create an iSCSI target from nearly any storage medium.  Refreshingly, their product does exactly what they say it does.  Thanks. Remember that 16 GB VHD file?  That is where we are going to carve into our LUNs.  I created an iSCSI folder off the root, just so I can keep everything organized.  I then carved 5 ea. 2 GB iSCSI targets from that folder.  I chose a fixed VHD for performance.  I tried this earlier with a dynamically expanding VHD, but too many layers of abstraction and sparseness combined to make it unusable even for a demo.  Stick with a fixed VHD so there is a one-to-one mapping between abstract and physical storage.  If you read the previous post, you know what I named these iSCSI LUNs and why.  Yes, I do have some left over space.  Always leave yourself room for future growth or options. This gets us up to where we can actually build the nodes and install SQL.  As with most clusters, the real work happens long before the individual nodes get installed and configured.  At least it does if you want the cluster to be a true high-availability platform.

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  • Transitioning to asynchronous programming model

    - by Simone
    our team is mantaining and developing a .NET web service written in C#. We have stress tested the web service's farm and we have evidence that the actual architecture doesn't scale well, as the number of request are constantly increasing. We analyzed Martin Fowler's conclusion in this article, and our team feels that migrating to an asynchronous programming model such as the one described could be the right direction to point to for our service too. My question is: do you think that this "switch" needs a complete rewrite of the application? Has been someone of you been able to adopt APM without rewriting everything and has some insight to share? Thank you in advance

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  • Online Introduction to Relational Databases (and not only) with Stanford University!

    - by Luca Zavarella
    How many of you know exactly the definition of "relational database"? What exactly the adjective "relational" refers to? Many of you allow themselves to be deceived, thinking this adjective is related to foreign key constraints between tables. Instead this adjective lurks in a world based on set theory, relational algebra and the concept of relationship intended as a table.Well, for those who want to deep the fundamentals of relational model, relational algebra, XML, OLAP and emerging "NoSQL" systems, Stanford University School of Engineering offers a public and free online introductory course to databases. This is the related web page: http://www.db-class.com/ The course will last 2 months, after which there will be a final exam. Passing the final exam will entitle the participants to receive a statement of accomplishment. A syllabus and more information is available here. Happy eLearning to you!

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  • PASS Summit 2011 &ndash; Part IV

    - by Tara Kizer
    This is the final blog for my PASS Summit 2011 series.  Well okay, a mini-series, I guess. On the last day of the conference, I attended Keith Elmore’ and Boris Baryshnikov’s (both from Microsoft) “Introducing the Microsoft SQL Server Code Named “Denali” Performance Dashboard Reports, Jeremiah Peschka’s (blog|twitter) “Rewrite your T-SQL for Great Good!”, and Kimberly Tripp’s (blog|twitter) “Isolated Disasters in VLDBs”. Keith and Boris talked about the lifecycle of a session, figuring out the running time and the waiting time.  They pointed out the transient nature of the reports.  You could be drilling into it to uncover a problem, but the session may have ended by the time you’ve drilled all of the way down.  Also, the reports are for troubleshooting live problems and not historical ones.  You can use Management Data Warehouse for historical troubleshooting.  The reports provide similar benefits to the Activity Monitor, however Activity Monitor doesn’t provide context sensitive drill through. One thing I learned in Keith’s and Boris’ session was that the buffer cache hit ratio should really never be below 87% due to the read-ahead mechanism in SQL Server.  When a page is read, it will read the entire extent.  So for every page read, you get 7 more read.  If you need any of those 7 extra pages, well they are already in cache.  I had a lot of fun in Jeremiah’s session about refactoring code plus I learned a lot.  His slides were visually presented in a fun way, which just made for a more upbeat presentation.  Jeremiah says that before you start refactoring, you should look at your system.  Investigate missing or too many indexes, out-of-date statistics, and other areas that could be leading to your code running slow.  He talked about code standards.  He suggested using common abbreviations for aliases instead of one-letter aliases.  I’m a big offender of one-letter aliases, but he makes a good point.  He said that join order does not matter to the optimizer, but it does matter to those who have to read your code.  Now let’s get into refactoring! Eliminate useless things – useless/unneeded joins and columns.  If you don’t need it, get rid of it! Instead of using DISTINCT/JOIN, replace with EXISTS Simplify your conditions; use UNION or better yet UNION ALL instead of OR to avoid a scan and use indexes for each union query Branching logic – instead of IF this, IF that, and on and on…use dynamic SQL (sp_executesql, please!) or use a parameterized query in the application Correlated subqueries – YUCK! Replace with a join Eliminate repeated patterns Last, but certainly not least, was Kimberly’s session.  Kimberly is my favorite speaker.  I attended her two-day pre-conference seminar at PASS Summit 2005 as well as a SQL Immersion Event last December.  Did I mention she’s my favorite speaker?  Okay, enough of that. Kimberly’s session was packed with demos.  I had seen some of it in the SQL Immersion Event, but it was very nice to get a refresher on these, especially since I’ve got a VLDB with some growing pains.  One key takeaway from her session is the idea to use a log shipping solution with a load delay, such as 6, 8, or 24 hours behind the primary.  In the case of say an accidentally dropped table in a VLDB, we could retrieve it from the secondary database rather than waiting an eternity for a restore to complete.  Kimberly let us know that in SQL Server 2012 (it finally has a name!), online rebuilds are supported even if there are LOB columns in your table.  This will simplify custom code that intelligently figures out if an online rebuild is possible. There was actually one last time slot for sessions that day, but I had an airplane to catch and my kids to see!

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  • How to Create a Realistic Timeline for your Projects

    - by Aditi
    Developing a Realistic project time line is a biggest and most challenging task of any team. We here at JustSkins, have learned over time that developing and adhering to a timeline isn’t easy but is not impossible. Keeping in consideration from any technical glitches to a human resource issue, unexpected complications can come up at any time during the entire project life cycle, How ever there are many things you can do in order to save the project from going off-track there. A specific timeline is very important statistic for time management planning and keeping your client informed of the progress. Have a rigid time tracking assures the client, that you are committed to achieving specific project milestones in time. The more you work on varied IT projects, the more you know about the aspects of project and you get to better develop future estimates and timelines. Make a Structure When estimating the time required to accomplish each task, consider which all team members will be involved, also assign the amount of time each individual must put in to the project. Define Scope & dependability and set deadlines for accomplishing them. Sometimes Working in Phases or modules help in doing more in lesser time. One must use a Project management tool in order to systematize the collaboration between the team members. Realistic Goal Setting One approach is to keep a bandwidth of few days to deal with delay, errors & incorrect coding issues you are likely to have in the course. It is very realistic to keep delivery date to client different then internal delivery timeline. If your resource is having hard time finishing this task in the time specified, keep some room to give him a day or two extra to accomplish his task. This does not upset client delivery and is the safe way of doing projects. Keep and Insightful Approach Identify potential problems before they delay your project. To be a great IT manager you have to be honest & diplomatic at the same time, it is essential for you to give earlier notice of potential delays or scope changes to your clients. In situation where delay is inevitable you should be in a position to provide immediate, on-demand status progress reports. Learning from past experiences if very important one must keep a track of actual time spent on all aspects of the projects, this will help you create better future estimates and timelines.

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  • Oracle Social Network Developer Challenge Winners

    - by kellsey.ruppel
    Originally posted by Jake Kuramoto on The Apps Lab blog. Now that OpenWorld 2012 has wrapped, I have time to tell you all about what happened. Maybe you recall that Noel (@noelportugal) and I were running a modified hackathon during the show, the Oracle Social Network Developer Challenge. Without further ado, congratulations to Dimitri Gielis (@dgielis) and Martin Giffy D’Souza (@martindsouza) on their winning entry, an integration between Oracle APEX and Oracle Social Network that integrates feedback and bug submission with Oracle Social Network Conversations, allowing developers, end-users and project leaders to view and discuss the feedback on their APEX applications from within Oracle Social Network. Update: Bob Rhubart of OTN (@brhubart) interviewed Dimitri and Martin right after their big win. Money quote from Dimitri when asked what he’d buy with the $500 in Amazon gift cards, “Oracle Social Network.” Nice one. In their own words: In the developers perspective it’s important to get feedback soon, so after a first iteration and end-users start to test, they can give feedback of the application. Previously it stopped there, and it was up to the developer to communicate further with email, phone etc. With OSN every feedback and communication gets logged and other people can see the discussion immediately as well. For the end users perspective he can now communicate in a more efficient way to not only the developers, but also between themselves. Maybe many end-users (in different locations) would like to change some behaviour, by using OSN they can see the entry somebody put in with a screenshot and they can just start to chat about it. Some key technical end users can have lighten the tasks of the development team by looking at the feedback first and start to communicate with their peers. For the project manager he has now the ability to really see what communication has taken place in certain areas and can make decisions on that. Later, if things come up again, he can always go back in OSN and see what was said at that moment in time. Integrating OSN in the APEX applications enhances the user experience, makes the lives of the developers easier and gives a better overview to project managers. Incidentally, you may already know Dimitri and Martin, since both are Oracle Ace Directors. I ran into Martin at the Ace Director briefings Friday before the conference started, and at that point, he wasn’t sure he’d have time to enter the Challenge. After some coaxing, he and Dimitri agreed to give it a go and banged out their entry on Tuesday night, or more accurately, very early Wednesday morning, the day of the Challenge judging. I think they said it took them about four hours of hardcore coding to get it done, very much like a traditional hackathon, which is essentially a code sprint from idea to finished product. Here are some screenshots of the workflow they built. #gallery-1 { margin: auto; } #gallery-1 .gallery-item { float: left; margin-top: 10px; text-align: center; width: 33%; } #gallery-1 img { border: 2px solid #cfcfcf; } #gallery-1 .gallery-caption { margin-left: 0; } I love this idea, i.e. closing the loop between web developers and users, a very common pain point, and so did our judges. Speaking of, special thanks to our panel of three judges: Reggie Bradford (@reggiebradford), serial entrepreneur, founder of Vitrue and SVP of Cloud Product Development at Oracle Robert Hipps (@roberthipps), VP of Development for Oracle Social Network and my former boss Roland Smart (@rsmartx), VP of Social Marketing and the brains behind the Oracle Social Developer Community Finally, thanks to everyone who made this possible, including: The three other teams from HarQen (@harqen), TEAM Informatics (@teaminformatics) and Fishbowl Solutions (@fishbowle20) featuring Friend of the ‘Lab John Sim (@jrsim_uix), who finished and presented entries. I’ll be posting the details of their work this week. The one guy who finished an entry, but couldn’t make the judging, Bex Huff (@bex). Bex rallied from a hospitalization due to an allergic reaction during the show; he’s fine, don’t worry. I’ll post details of his work next week, too. The 40-plus people who registered to compete in the Challenge. Noel for all his hard work, sample code, and flying monkey target, more on that to come. The Oracle Social Network development team for supporting this event. Everyone in legal and the beta program office for their help. And finally, the Oracle Technology Network (@oracletechnet) for hosting the event and providing countless hours of operational and moral support. Sorry if I’ve missed some people, since this was a huge team effort. This event was a big success, and we plan to do similar events in the future. Stay tuned to this channel for more. 

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  • My first encounter with SmartAssembly

    - by Peter Larsson
    Let me start by writing I am a supreme VB6 programmer, but I have very little experience with VB.Net, so I think I still need some more time learning SmartAssembly. SmartAssembly make obfuscating and merging dll files a piece of cake! With it's simple, straight forward and clean GUI I did make my tests work. With other obfuscators like Xenocode, Salamander etc which lets you (and in some cases forces you) control more advanced settings, you really have to know what you are doing. Especially when it comes to protecting code that uses external dependencies. My most annoying experience is that if you start checking radio buttons and activating different obfuscating features in SmartAssembly, you will end up breaking your working code as well, if you like me is not that experienced and don't know what you’re doing. SmartAssembly have some troubleshooting information on their website which explains why the application will fail in some scenarios. So why not extend these checks in some deeper analyzing stage on the dll's? By doing that I think more people could get fully functional dll's out of the box instead of trying different settings and then test the protected dll and see if it's working or not. //Peter

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  • SSMS Tools Pack 1.8 is out!

    - by Mladen Prajdic
    This is a release that fixes all known major bugs and most of the minor ones. The main feature list hasn’t changed. The only addition is the ability to export and import only SQL snippets. Before you could only export/import all settings which included the snippets. You can download the new version here. Enjoy it!

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  • T-SQL Tuesday #31 - Logging Tricks with CONTEXT_INFO

    - by Most Valuable Yak (Rob Volk)
    This month's T-SQL Tuesday is being hosted by Aaron Nelson [b | t], fellow Atlantan (the city in Georgia, not the famous sunken city, or the resort in the Bahamas) and covers the topic of logging (the recording of information, not the harvesting of trees) and maintains the fine T-SQL Tuesday tradition begun by Adam Machanic [b | t] (the SQL Server guru, not the guy who fixes cars, check the spelling again, there will be a quiz later). This is a trick I learned from Fernando Guerrero [b | t] waaaaaay back during the PASS Summit 2004 in sunny, hurricane-infested Orlando, during his session on Secret SQL Server (not sure if that's the correct title, and I haven't used parentheses in this paragraph yet).  CONTEXT_INFO is a neat little feature that's existed since SQL Server 2000 and perhaps even earlier.  It lets you assign data to the current session/connection, and maintains that data until you disconnect or change it.  In addition to the CONTEXT_INFO() function, you can also query the context_info column in sys.dm_exec_sessions, or even sysprocesses if you're still running SQL Server 2000, if you need to see it for another session. While you're limited to 128 bytes, one big advantage that CONTEXT_INFO has is that it's independent of any transactions.  If you've ever logged to a table in a transaction and then lost messages when it rolled back, you can understand how aggravating it can be.  CONTEXT_INFO also survives across multiple SQL batches (GO separators) in the same connection, so for those of you who were going to suggest "just log to a table variable, they don't get rolled back":  HA-HA, I GOT YOU!  Since GO starts a new batch all variable declarations are lost. Here's a simple example I recently used at work.  I had to test database mirroring configurations for disaster recovery scenarios and measure the network throughput.  I also needed to log how long it took for the script to run and include the mirror settings for the database in question.  I decided to use AdventureWorks as my database model, and Adam Machanic's Big Adventure script to provide a fairly large workload that's repeatable and easily scalable.  My test would consist of several copies of AdventureWorks running the Big Adventure script while I mirrored the databases (or not). Since Adam's script contains several batches, I decided CONTEXT_INFO would have to be used.  As it turns out, I only needed to grab the start time at the beginning, I could get the rest of the data at the end of the process.   The code is pretty small: declare @time binary(128)=cast(getdate() as binary(8)) set context_info @time   ... rest of Big Adventure code ...   go use master; insert mirror_test(server,role,partner,db,state,safety,start,duration) select @@servername, mirroring_role_desc, mirroring_partner_instance, db_name(database_id), mirroring_state_desc, mirroring_safety_level_desc, cast(cast(context_info() as binary(8)) as datetime), datediff(s,cast(cast(context_info() as binary(8)) as datetime),getdate()) from sys.database_mirroring where db_name(database_id) like 'Adv%';   I declared @time as a binary(128) since CONTEXT_INFO is defined that way.  I couldn't convert GETDATE() to binary(128) as it would pad the first 120 bytes as 0x00.  To keep the CAST functions simple and avoid using SUBSTRING, I decided to CAST GETDATE() as binary(8) and let SQL Server do the implicit conversion.  It's not the safest way perhaps, but it works on my machine. :) As I mentioned earlier, you can query system views for sessions and get their CONTEXT_INFO.  With a little boilerplate code this can be used to monitor long-running procedures, in case you need to kill a process, or are just curious  how long certain parts take.  In this example, I added code to Adam's Big Adventure script to set CONTEXT_INFO messages at strategic places I want to monitor.  (His code is in UPPERCASE as it was in the original, mine is all lowercase): declare @msg binary(128) set @msg=cast('Altering bigProduct.ProductID' as binary(128)) set context_info @msg go ALTER TABLE bigProduct ALTER COLUMN ProductID INT NOT NULL GO set context_info 0x0 go declare @msg1 binary(128) set @msg1=cast('Adding pk_bigProduct Constraint' as binary(128)) set context_info @msg1 go ALTER TABLE bigProduct ADD CONSTRAINT pk_bigProduct PRIMARY KEY (ProductID) GO set context_info 0x0 go declare @msg2 binary(128) set @msg2=cast('Altering bigTransactionHistory.TransactionID' as binary(128)) set context_info @msg2 go ALTER TABLE bigTransactionHistory ALTER COLUMN TransactionID INT NOT NULL GO set context_info 0x0 go declare @msg3 binary(128) set @msg3=cast('Adding pk_bigTransactionHistory Constraint' as binary(128)) set context_info @msg3 go ALTER TABLE bigTransactionHistory ADD CONSTRAINT pk_bigTransactionHistory PRIMARY KEY NONCLUSTERED(TransactionID) GO set context_info 0x0 go declare @msg4 binary(128) set @msg4=cast('Creating IX_ProductId_TransactionDate Index' as binary(128)) set context_info @msg4 go CREATE NONCLUSTERED INDEX IX_ProductId_TransactionDate ON bigTransactionHistory(ProductId,TransactionDate) INCLUDE(Quantity,ActualCost) GO set context_info 0x0   This doesn't include the entire script, only those portions that altered a table or created an index.  One annoyance is that SET CONTEXT_INFO requires a literal or variable, you can't use an expression.  And since GO starts a new batch I need to declare a variable in each one.  And of course I have to use CAST because it won't implicitly convert varchar to binary.  And even though context_info is a nullable column, you can't SET CONTEXT_INFO NULL, so I have to use SET CONTEXT_INFO 0x0 to clear the message after the statement completes.  And if you're thinking of turning this into a UDF, you can't, although a stored procedure would work. So what does all this aggravation get you?  As the code runs, if I want to see which stage the session is at, I can run the following (assuming SPID 51 is the one I want): select CAST(context_info as varchar(128)) from sys.dm_exec_sessions where session_id=51   Since SQL Server 2005 introduced the new system and dynamic management views (DMVs) there's not as much need for tagging a session with these kinds of messages.  You can get the session start time and currently executing statement from them, and neatly presented if you use Adam's sp_whoisactive utility (and you absolutely should be using it).  Of course you can always use xp_cmdshell, a CLR function, or some other tricks to log information outside of a SQL transaction.  All the same, I've used this trick to monitor long-running reports at a previous job, and I still think CONTEXT_INFO is a great feature, especially if you're still using SQL Server 2000 or want to supplement your instrumentation.  If you'd like an exercise, consider adding the system time to the messages in the last example, and an automated job to query and parse it from the system tables.  That would let you track how long each statement ran without having to run Profiler. #TSQL2sDay

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  • HSSFS Part 2.1 - Parsing @@VERSION

    - by Most Valuable Yak (Rob Volk)
    For Part 2 of the Handy SQL Server Function Series I decided to tackle parsing useful information from the @@VERSION function, because I am an idiot.  It turns out I was confused about CHARINDEX() vs. PATINDEX() and it pretty much invalidated my original solution.  All is not lost though, this mistake turned out to be informative for me, and hopefully for you. Referring back to the "Version" view in the prelude I started with the following query to extract the version number: SELECT DISTINCT SQLVersion, SUBSTRING(VersionString,PATINDEX('%-%',VersionString)+2, 12) VerNum FROM VERSION I used PATINDEX() to find the first hyphen "-" character in the string, since the version number appears 2 positions after it, and got these results: SQLVersion VerNum ----------- ------------ 2000 8.00.2055 (I 2005 9.00.3080.00 2005 9.00.4053.00 2008 10.50.1600.1 As you can see it was good enough for most of the values, but not for the SQL 2000 @@VERSION.  You'll notice it has only 3 version sections/octets where the others have 4, and the SUBSTRING() grabbed the non-numeric characters after.  To properly parse the version number will require a non-fixed value for the 3rd parameter of SUBSTRING(), which is the number of characters to extract. The best value is the position of the first space to occur after the version number (VN), the trick is to figure out how to find it.  Here's where my confusion about PATINDEX() came about.  The CHARINDEX() function has a handy optional 3rd parameter: CHARINDEX (expression1 ,expression2 [ ,start_location ] ) While PATINDEX(): PATINDEX ('%pattern%',expression ) Does not.  I had expected to use PATINDEX() to start searching for a space AFTER the position of the VN, but it doesn't work that way.  Since there are plenty of spaces before the VN, I thought I'd try PATINDEX() on another character that doesn't appear before, and tried "(": SELECT SQLVersion, SUBSTRING(VersionString,PATINDEX('%-%',VersionString)+2, PATINDEX('%(%',VersionString)) FROM VERSION Unfortunately this messes up the length calculation and yields: SQLVersion VerNum ----------- --------------------------- 2000 8.00.2055 (Intel X86) Dec 16 2008 19:4 2005 9.00.3080.00 (Intel X86) Sep 6 2009 01: 2005 9.00.4053.00 (Intel X86) May 26 2009 14: 2008 10.50.1600.1 (Intel X86) Apr 2008 10.50.1600.1 (X64) Apr 2 20 Yuck.  The problem is that PATINDEX() returns position, and SUBSTRING() needs length, so I have to subtract the VN starting position: SELECT SQLVersion, SUBSTRING(VersionString,PATINDEX('%-%',VersionString)+2, PATINDEX('%(%',VersionString)-PATINDEX('%-%',VersionString)) VerNum FROM VERSION And the results are: SQLVersion VerNum ----------- -------------------------------------------------------- 2000 8.00.2055 (I 2005 9.00.4053.00 (I Msg 537, Level 16, State 2, Line 1 Invalid length parameter passed to the LEFT or SUBSTRING function. Ummmm, whoops.  Turns out SQL Server 2008 R2 includes "(RTM)" before the VN, and that causes the length to turn negative. So now that that blew up, I started to think about matching digit and dot (.) patterns.  Sadly, a quick look at the first set of results will quickly scuttle that idea, since different versions have different digit patterns and lengths. At this point (which took far longer than I wanted) I decided to cut my losses and redo the query using CHARINDEX(), which I'll cover in Part 2.2.  So to do a little post-mortem on this technique: PATINDEX() doesn't have the flexibility to match the digit pattern of the version number; PATINDEX() doesn't have a "start" parameter like CHARINDEX(), that allows us to skip over parts of the string; The SUBSTRING() expression is getting pretty complicated for this relatively simple task! This doesn't mean that PATINDEX() isn't useful, it's just not a good fit for this particular problem.  I'll include a version in the next post that extracts the version number properly. UPDATE: Sorry if you saw the unformatted version of this earlier, I'm on a quest to find blog software that ACTUALLY WORKS.

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  • PASS Professional Development Virtual Chapter Reboot

    - by AjarnMark
    The Professional Development Virtual Chapter for PASS is holding its first virtual meeting on Thursday, May 13 at 1:00 PM Eastern / 10:00 AM Pacfic time.  Andy Warren (@sqlandy) will be the speaker.  Click here to attend via Live Meeting.  Also, check the http://prof-dev.sqlpass.org web site and RSS Feed for ongoing updates and details.

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  • The Dark Knight meets The Avengers [Video]

    - by Asian Angel
    Batman and the Avengers team up to defeat a common enemy, but their ‘after battle’ plans are extremely different! Can Batman learn to be a ‘team player’ who relaxes and has fun, or will he brood alone in his cave forever? The Dark Knight Meets The Avengers [CollegeHumor] HTG Explains: How Windows Uses The Task Scheduler for System Tasks HTG Explains: Why Do Hard Drives Show the Wrong Capacity in Windows? Java is Insecure and Awful, It’s Time to Disable It, and Here’s How

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  • Clustering for Mere Mortals (Pt3)

    - by Geoff N. Hiten
    The Controller Now we get to the meat of the matter.  You want a virtual cluster, the first thing you have to do is create your own portable domain.  IStart with a plain vanilla install of Windows 2003 R2 Standard on a semi-default VM. (1 GB RAM, 2 cores, 2 NICs, 128GB dynamically expanding VHD file).  I chose this because it had the smallest disk and memory footprint of any current supported Microsoft Server product.  I created the VM with a single dynamically expanding VHD, one fixed 16 GB VHD, and two NICs.  One NIC is connected to the outside world and the other one is part of an internal-only network.  The first NIC is set up as a DHCP client.  We will get to the other one later. I actually tried this with Windows 2008 R2, but it failed miserably.  Not sure whether it was 2008 R2 or the fact I tried to use cloned VMs in the cluster.  Clustering is one place where NewSID would really come in handy.  Too bad Microsoft bought and buried it. Load and Patch the OS (hence the need for the outside connection).This is a good time to go get dinner.  Maybe a movie too.  There are close to a hundred patches that need to be downloaded and applied.  Avoiding that mess was why I put so much time into trying to get the 2008 R2 version working.  Maybe next time.  Don’t forget to add the extensions for VMLite (or whatever virtualization product you prefer). Set a fixed IP address on the internal-only NIC.  Do not give it a gateway.  Put the same IP address for the NIC and for the DNS Server.  This IP should be in a range that is never available on your public network.  You will need all the addresses in the range available.  See the previous post for the exact settings I used. I chose 10.97.230.1 as the server.  The rest of the 10.97.230 range is what I will use later.  For the curious, those numbers are based on elements of my home address.  Not truly random, but good enough for this project. Do not bridge the network connections.  I never allowed the cluster nodes direct access to any public network. Format the fixed VHD and leave it alone for now. Promote the VM to a Domain Controller.  If you have never done this, don’t worry.  The only meaningful decision is what to call the new domain.  I prefer a bogus name that does not correspond to a real Top-Level Domain (TLD).  .com, .biz., .net, .org  are all TLDs that we know and love.  I chose .test as the TLD since it is descriptive AND it does not exist in the real world.  The domain is called MicroAD.  This gives me MicroAD.Test as my domain. During the promotion process, you will be prompted to install DNS as part of the Domain creation process.  You want to accept this option.  The installer will automatically assign this DNS server as the authoritative owner of the MicroAD.test DNS domain (not to be confused with the MicroAD.test Active Directory domain.) For the rest of the DCPROMO process, just accept the defaults. Now let’s make our IP address management easy.  Add the DHCP Role to the server.  Add the server (10.97.230.1 in this case) as the default gateway to assign to DHCP clients.  Here is where you have to be VERY careful and bind it ONLY to the Internal NIC.  Trust me, your network admin will NOT like an extra DHCP server “helping” out on her network.  Go ahead and create a range of 10-20 IP Addresses in your scope.  You might find other uses for a pocket domain controller <cough> Mirroring </cough> than just for building a cluster.  And Clustering in SQL 2008 and Windows 2008 R2 fully supports DHCP addresses. Now we have three of the five key roles ready.  Two more to go. Next comes file sharing.  Since your cluster node VMs will not have access to any outside, you have to have some way to get files into these VMs.  I simply go to the root of C: and create a “Shared” folder.  I then share it out and grant full control to “Everyone” to both the share and to the underlying NTFS folder.   This will be immensely useful for Service Packs, demo databases, and any other software that isn’t packaged as an ISO that we can mount to the VM. Finally we need to create a block-level multi-connect storage device.  The kind folks at Starwinds Software (http://www.starwindsoftware.com/) graciously gave me a non-expiring demo license for expressly this purpose.  Their iSCSI SAN software lets you create an iSCSI target from nearly any storage medium.  Refreshingly, their product does exactly what they say it does.  Thanks. Remember that 16 GB VHD file?  That is where we are going to carve into our LUNs.  I created an iSCSI folder off the root, just so I can keep everything organized.  I then carved 5 ea. 2 GB iSCSI targets from that folder.  I chose a fixed VHD for performance.  I tried this earlier with a dynamically expanding VHD, but too many layers of abstraction and sparseness combined to make it unusable even for a demo.  Stick with a fixed VHD so there is a one-to-one mapping between abstract and physical storage.  If you read the previous post, you know what I named these iSCSI LUNs and why.  Yes, I do have some left over space.  Always leave yourself room for future growth or options. This gets us up to where we can actually build the nodes and install SQL.  As with most clusters, the real work happens long before the individual nodes get installed and configured.  At least it does if you want the cluster to be a true high-availability platform.

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  • MacGyver Moments

    - by Geoff N. Hiten
    Denny Cherry tagged me to write about my best MacGyver Moment.  Usually I ignore blogosphere fluff and just use this space to write what I think is important.  However, #MVP10 just ended and I have a stronger sense of community.  Besides, where else would I mention my second best Macgyver moment was making a BIOS jumper out of a soda can.  Aluminum is conductive and I didn't have any real jumpers lying around. My best moment is probably my entire home computer network.  Every system but one is hand-built, usually cobbled together out of spare parts and 'adapted' from its original purpose. My Primary Domain Controller is a Dell 2300.   The Service Tag indicates it was shipped to the original owner in 1999.  Box has a PERC/1 RAID controller.  I acquired this from a previous employer for $50.  It runs Windows Server 2003 Enterprise Edition.  Does DNS, DHCP, and RADIUS services as a bonus.  RADIUS authentication is used for VPN and Wireless access.  It is nice to sign in once and be done with it. The Secondary Domain Controller is an old desktop.  Dual P-III 933 with some extra drives. My VPN box is a P-II 250 with 384MB of RAM and a 21 GB hard drive.  I did a P-to-V to my Hyper-V box a year or so ago and retired the hardware again.  Dynamic DNS lets me connect no matter how often Comcast shuffles my IP. The Hyper-V box is a desktop system with 8GB RAM and an AMD Athlon 5000+ processor.  Cost me less than $500 to put together nearly two years ago.  I reasoned that if Vista and Windows 2008 were the same code then Vista 64-bit certified meant the drivers for Vista would load into Windows 2008.  Turns out I was right. Later I added three 1TB drives but wasn't too happy with how that turned out.  I recovered two of the drives yesterday and am building an iSCSI storage unit. (Much thanks to Starwind.  Great product).  I am using an old AMD 1.1GhZ box with 1.5 GB RAM (cobbled together from three old PCs) as my storave server.  The Hyper-V box is slated for an OS rebuild to 2008 R2 once I get the storage system worked out.  maybe in a week or two. A couple of DLink Gigabit switches ties everything together. Add in the Vonage box, the three PCs, the Wireless-N Access Point, the two notebooks and the XBox and you have gone from MacGyver to darn near Rube Goldberg. The only thing I really spend money on is power supplies and fans.  I buy top-of-the-line for both. I even pull and crimp my own cables. Oh, and if my kids hose up a PC, I have all of their data on a server elsewhere.  Every PC and laptop is pretty much interchangable for email and basic workstation tasks.  That helps a lot too. Of course I will tag SQLVariant.

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  • Scheduling Jobs in SQL Server Express - Part 2

    In my previous article Scheduling Jobs in SQL Server Express we saw how to make simple job scheduling in SQL Server 2005 Express work. We limited the scheduling to one time or daily repeats. Sometimes this isn't enough. In this article we'll take a look at how to make a scheduling solution based on Service Broker worthy of the SQL Server Agent itself.

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  • Webcast - Social BPM: Integrating Enterprise 2.0 with Business Applications

    - by peggy.chen
    In today's fast-paced marketplace, successful companies rely on agile business processes and collaborative work environments to stay ahead of the competition. By making your application-based business processes visible, shareable, and flexible through dynamic, process-aware user interfaces, you can ensure that your team's best ideas are heard-and implemented quickly. Join us for this complimentary live Webcast and learn how Oracle's business process management (BPM) solution with integrated Enterprise 2.0 capabilities will enable your team to: Embed ad hoc collaboration into your structured processes and gain a unified view of enterprise information-across business functions-for effective and efficient decision-making Reach out to an expanded network for expert input in resolving exceptions in business workflows Add social feedback loops to your enterprise applications and continuously improve business processes Join us for this LIVE Webcast tomorrow as we discuss how business process management with integrated Enterprise 2.0 collaboration improves business responsiveness and enhances overall enterprise productivity. Take your business to the next level with a unified solution that fosters process-based collaboration between employees, partners, and customers. Register for the webcast now!

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  • 2010 FIFA World Cup Silverlight Smooth Streaming Player with Live Messenger

    - by FernandoCortes
    Finally after weeks of hard work the World Cup Silverlight player is ready to watch the spanish team in action. This Silverlight Player use Smooth Streaming technology, enables adaptive streaming of media to Silverlight and other clients over HTTP. Smooth Streaming provides a high-quality viewing experience that scales massively on content distribution networks, making true HD 1080p media experiences a reality. The player integrate leading social networks such as Microsoft Live Messenger, Twitter and Facebook to chat in a public chat and with your Windows Live Messenger contacts list completely private. All supported on Microsoft Azure in one of the biggest deployments in this platform (350 instances). We integrate Windows Live Messenger with Siverlight using the javascript messenger library, version 3.5. Check out this video, in spanish, where Antón and me explain how to integrate Silverlight and Live Messenger: http://www.channels.com/episodes/show/8900143/-Codecamp-es-2009-Messenger-Cortes-Molleda   Player Uri http://mundial2010.telecinco.es/ (Spanish Television)   Developer & Design Team Antón Molleda (Developer) Luis Guerrero (Developer) Raúl Varela (Designer) Ricardo Acosta (Designer) Fernando Cortés Hierro (myself)

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  • Friendly URLs: is there a max length for search engines?

    - by Olivier Pons
    People from stackoverflow have been working closely with google team to help them make the panda algorithm more efficient, so I guess they've learned a lot from the google team. Thus they may have done very clever friendly URLs to maximize the page rank. I've seen from time to time very long URLs (can't find where) in stackoverflow, but after a certain "amount" of character there were only numbers, kind of "ok passed this length, SEOs will ignore this so let's put only numbers". I've done a huge work on my framework to make very friendly URLs, and my website can come up with URLs like: http://www.mysite.fr/recherche/region/provence-alpes-cote-d-azur/departement/bouches-du-rhone/categorie-de-metiers/paramedical/ It's very long and I'm wondering if the previous URL won't be mixed with, say, this one: http://www.mysite.fr/recherche/region/provence-alpes-cote-d-azur/departement/bouches-du-rhone/categorie-de-metiers/art/

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  • Apt-get 403 Forbidden, but accessible in the browser

    - by labarna
    I've noticed that running apt-get update recently has resulted in quite a few ppa's returning "403 Forbidden". In and effort to clean them up I had a look: W: Failed to fetch http://ppa.launchpad.net/gnome3-team/gnome3/ubuntu/dists/raring/main/binary-amd64/Packages 403 Forbidden W: Failed to fetch http://ppa.launchpad.net/gnome3-team/gnome3/ubuntu/dists/raring/main/binary-i386/Packages 403 Forbidden E: Some index files failed to download. They have been ignored, or old ones used instead. The strange things is, if I copy these URLs into my browser I can access the files just fine. Why would apt-get report "403 Forbidden" if they're still accessible? I tried re-adding the ppa through add-apt-repository which downloads the signing key again, and it still reported "403 Forbidden".

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  • EU Digital Agenda scores 85/100

    - by trond-arne.undheim
    If the Digital Agenda was a bottle of wine and I were wine critic Robert Parker, I would say the Digital Agenda has "a great bouquet, many good elements, with astringent, dry and puckering mouth feel that will not please everyone, but still displaying some finesse. A somewhat controlled effort with no surprises and a few noticeable flaws in the delivery. Noticeably shorter aftertaste than advertised by the producers. Score: 85/100. Enjoy now". The EU Digital Agenda states that "standards are vital for interoperability" and has a whole chapter on interoperability and standards. With this strong emphasis, there is hope the EU's outdated standardization system finally is headed for reform. It has been 23 years since the legal framework of standardisation was completed by Council Decision 87/95/EEC8 in the Information and Communications Technology (ICT) sector. Standardization is market driven. For several decades the IT industry has been developing standards and specifications in global open standards development organisations (fora/consortia), many of which have transparency procedures and practices far superior to the European Standards Organizations. The Digital Agenda rightly states: "reflecting the rise and growing importance of ICT standards developed by certain global fora and consortia". Some fora/consortia, of course, are distorted, influenced by single vendors, have poor track record, and need constant vigilance, but they are the minority. Therefore, the recognition needs to be accompanied by eligibility criteria focused on openness. Will the EU reform its ICT standardization by the end of 2010? Possibly, and only if DG Enterprise takes on board that Information and Communications Technologies (ICTs) have driven half of the productivity growth in Europe over the past 15 years, a prominent fact in the EU's excellent Digital Competitiveness report 2010 published on Monday 17 May. It is ok to single out the ICT sector. It simply is the most important sector right now as it fuels growth in all other sectors. Let's not wait for the entire standardization package which may take another few years. Europe does not have time. The Digital Agenda is an umbrella strategy with deliveries from a host of actors across the Commission. For instance, the EU promises to issue "guidance on transparent ex-ante disclosure rules for essential intellectual property rights and licensing terms and conditions in the context of standard setting", by 2011 in the Horisontal Guidelines now out for public consultation by DG COMP and to some extent by DG ENTR's standardization policy reform. This is important. The EU will issue procurement guidance as interoperability frameworks are put into practice. This is a joint responsibility of several DGs, and is likely to suffer coordination problems, controversy and delays. We have seen plenty of the latter already and I have commented on the Commission's own interoperability elsewhere, with mixed luck. :( Yesterday, I watched the cartoonesque Korean western film The Good, the Bad and the Weird. In the movie (and I meant in the movie only), a bandit, a thief, and a bounty hunter, all excellent at whatever they do, fight for a treasure map. Whether that is a good analogy for the situation within the Commission, others are better judges of than I. However, as a movie fanatic, I still await the final shoot-out, and, as in the film, the only certainty is that "life is about chasing and being chased". The missed opportunity (in this case not following up the push from Member States to better define open standards based interoperability) is a casualty of the chaos ensued in the European Wild West (and I mean that in the most endearing sense, and my excuses beforehand to actors who possibly justifiably cannot bear being compared to fictional movie characters). Instead of exposing the ongoing fight, the EU opted for the legalistic use of the term "standards" throughout the document. This is a term that--to the EU-- excludes most standards used by the IT industry world wide. So, while it, for a moment, meant "weapon down", it will not lead to lasting peace. The Digital Agenda calls for the Member States to "Implement commitments on interoperability and standards in the Malmö and Granada Declarations by 2013". This is a far cry from the actual Ministerial Declarations which called upon the Commission to help them with this implementation by recognizing and further defining open standards based interoperability. Unless there is more forthcoming from the Commission, the market's judgement will be: you simply fall short. Generally, I think the EU focus now should be "from policy to practice" and the Digital Agenda does indeed stop short of tackling some highly practical issues. There is need for progress beyond the Digital Agenda. Here are some suggestions that would help Europe re-take global leadership on openness, public sector reform, and economic growth: A strong European software strategy centred around open standards based interoperability by 2011. An ambitious new eCommission strategy for 2011-15 focused on migration to open standards by 2015. Aligning the IT portfolio across the Commission into one Digital Agenda DG by 2012. Focusing all best practice exchange in eGovernment on one social networking site, epractice.eu (full disclosure: I had a role in getting that site up and running) Prioritizing public sector needs in global standardization over European standardization by 2014.

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  • SQL Server 2008 Compression

    - by Peter Larsson
    Hi! Today I am going to talk about compression in SQL Server 2008. The data warehouse I currently design and develop holds historical data back to 1973. The data warehouse will have an other blog post laster due to it's complexity. However, the server has 60GB of memory (of which 48 is dedicated to SQL Server service), so all data didn't fit in memory and the SAN is not the fastest one around. So I decided to give compression a go, since we use Enterprise Edition anyway. This is the code I use to compress all tables with PAGE compression. DECLARE @SQL VARCHAR(MAX)   DECLARE curTables CURSOR FOR             SELECT 'ALTER TABLE ' + QUOTENAME(OBJECT_SCHEMA_NAME(object_id))                     + '.' + QUOTENAME(OBJECT_NAME(object_id))                     + ' REBUILD PARTITION = ALL WITH (DATA_COMPRESSION = PAGE)'             FROM    sys.tables   OPEN    curTables   FETCH   NEXT FROM    curTables INTO    @SQL   WHILE @@FETCH_STATUS = 0     BEGIN         IF @SQL IS NOT NULL             RAISERROR(@SQL, 10, 1) WITH NOWAIT           FETCH   NEXT         FROM    curTables         INTO    @SQL     END   CLOSE       curTables DEALLOCATE  curTables Copy and paste the result to a new code window and execute the statements. One thing I noticed when doing this, is that the database grows with the same size as the table. If the database cannot grow this size, the operation fails. For me, I first ended up with orphaned connection. Not good. And this is the code I use to create the index compression statements DECLARE @SQL VARCHAR(MAX)   DECLARE curIndexes CURSOR FOR             SELECT      'ALTER INDEX ' + QUOTENAME(name)                         + ' ON '                         + QUOTENAME(OBJECT_SCHEMA_NAME(object_id))                         + '.'                         + QUOTENAME(OBJECT_NAME(object_id))                         + ' REBUILD PARTITION = ALL WITH (FILLFACTOR = 100, DATA_COMPRESSION = PAGE)'             FROM        sys.indexes             WHERE       OBJECTPROPERTY(object_id, 'IsMSShipped') = 0                         AND OBJECTPROPERTY(object_id, 'IsTable') = 1             ORDER BY    CASE type_desc                             WHEN 'CLUSTERED' THEN 1                             ELSE 2                         END   OPEN    curIndexes   FETCH   NEXT FROM    curIndexes INTO    @SQL   WHILE @@FETCH_STATUS = 0     BEGIN         IF @SQL IS NOT NULL             RAISERROR(@SQL, 10, 1) WITH NOWAIT           FETCH   NEXT         FROM    curIndexes         INTO    @SQL     END   CLOSE       curIndexes DEALLOCATE  curIndexes When this was done, I noticed that the 90GB database now only was 17GB. And most important, complete database now could reside in memory! After this I took care of the administrative tasks, backups. Here I copied the code from Management Studio because I didn't want to give too much time for this. The code looks like (notice the compression option). BACKUP DATABASE [Yoda] TO              DISK = N'D:\Fileshare\Backup\Yoda.bak' WITH            NOFORMAT,                 INIT,                 NAME = N'Yoda - Full Database Backup',                 SKIP,                 NOREWIND,                 NOUNLOAD,                 COMPRESSION,                 STATS = 10,                 CHECKSUM GO   DECLARE @BackupSetID INT   SELECT  @BackupSetID = Position FROM    msdb..backupset WHERE   database_name = N'Yoda'         AND backup_set_id =(SELECT MAX(backup_set_id) FROM msdb..backupset WHERE database_name = N'Yoda')   IF @BackupSetID IS NULL     RAISERROR(N'Verify failed. Backup information for database ''Yoda'' not found.', 16, 1)   RESTORE VERIFYONLY FROM    DISK = N'D:\Fileshare\Backup\Yoda.bak' WITH    FILE = @BackupSetID,         NOUNLOAD,         NOREWIND GO After running the backup, the file size was even more reduced due to the zip-like compression algorithm used in SQL Server 2008. The file size? Only 9 GB. //Peso

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  • Were you a good programmer when you first left university?

    - by dustyprogrammer
    I recently graduated, from university. I have since then joined a development team where I am by far the least experienced developer, with maybe with a couple work terms under my belt, meanwhile the rest of the team is rocking 5-10 years experience. I am/was a very good student and a pretty good programmer when it came to bottled assignments and tests. I have worked on some projects with success. But now I working with a much bigger code-base, and the learning curve is much higher... I was wondering how many other developers started out their careers in teams and left like they sucked. When does this change? How can I speed up the process? My seniors are helping me but I want to be great and show my value now. I don't to start a flame war, this is just a question I have been having and I was hoping to get some advice from other experienced developers, as well as other beginners like me.

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  • COM+, DTC, and 80070422

    - by Chris Miller
    One of our  "packaged" software bits that accesses my servers is going through an upgrade right now.  Apparently this software requires DTC to be installed on my SQL Server, and able to accept remote connections.  So I look up how to do that in the knowledge base: http://support.microsoft.com/?kbid=555017 And immediately hit a roadblock.  The DTC components aren't showing up in my Component Services console.  The entire console's acting weird (well, weirder than usual) and when I go into the console and click "Options" it insists on having a timeout entered, and when I enter one, close the box, and go back, the setting's gone again and I'm required to re-enter it.  Lots of weirdness, and no DTC tab.  If you open the COM+ folders, you immediately get error 80070422. After a lot of searching I was looking through the Services listing on the box (after restarting DTC for the twelfth time) and saw that "Com+ System Application" was disabled.  I set it to manual, rebooted the box (test server) and everything started working. So, if you're trying to follow those instructions and discover that the Component Services tool is acting odder than usual, make sure that service isn't disabled.

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  • I spoke at SQL Saturday #77 and all I got was this really awesome speaker's shirt!

    - by Most Valuable Yak (Rob Volk)
    Yeah, it was 2 weeks ago, but I'm finally blogging about something! I presented Revenge: The SQL! at SQL Saturday #77 in Pensacola on June 4.  The session abstract is here, and you can download the slides from that page too.  You can see how I look in the speaker's shirt here. Overall it went pretty well.  I discovered a new bit of evil just that morning and in a carefully considered, agonizing decision-making process that was full documented, tested, and approved…nah, I just went ahead and added it at the last minute.  Which worked out even better than (not) planned, since it screwed me up a bit and made my point perfectly.  I had a few fans in the audience, and one of them recorded it for blackmail material posterity. I'd like to thank Karla Landrum (blog | twitter) and all the volunteers for putting together such a great event, and for being kind enough to let me present. (Note to Karla: I'll get the next $100 to you as soon as I can.  Might need a few extra days on the next $100.) Thanks to Audrey (blog | twitter), Peg, and Dorothy for attending and keeping the heckling down.  Thanks also to Aaron (blog | twitter) for providing room and board and also not heckling.  Thanks to Julie (blog | twitter) for coming up with the title for the presentation.  (boo to Julie for getting sick and bailing out on us)  And thanks to all of them for listening to a preview and offering their suggestions and advice! Cross your fingers that I get accepted at SQL Saturday 81 in Birmingham, SQL Saturday 85 in Orlando, or SQL Saturday 89 in Atlanta, or just attend them anyway!

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  • Go Big or Go Special

    - by Ajarn Mark Caldwell
    Watching Shark Tank tonight and the first presentation was by Mango Mango Preserves and it highlighted an interesting contrast in business trends today and how to capitalize on opportunities.  <Spoiler Alert> Even though every one of the sharks was raving about the product samples they tried, with two of them going for second and third servings, none of them made a deal to invest in the company.</Spoiler>  In fact, one of the sharks, Kevin O’Leary, kept ripping into the owners with statements to the effect that he thinks they are headed over a financial cliff because he felt their costs were way out of line and would be their downfall if they didn’t take action to radically cut costs. He said that he had previously owned a jams and jellies business and knew the cost ratios that you had to have to make it work.  I don’t doubt he knows exactly what he’s talking about and is 100% accurate…for doing business his way, which I’ll call “Go Big”.  But there’s a whole other way to do business today that would be ideal for these ladies to pursue. As I understand it, based on his level of success in various businesses and the fact that he is even in a position to be investing in other companies, Kevin’s approach is to go mass market (Go Big) and make hundreds of millions of dollars in sales (or something along that scale) while squeezing out every ounce of cost that you can to produce an acceptable margin.  But there is a very different way of making a very successful business these days, which is all about building a passionate and loyal community of customers that are rooting for your success and even actively trying to help you succeed by promoting your product or company (Go Special).  This capitalizes on the power of social media, niche marketing, and The Long Tail.  One of the most prolific writers about capitalizing on this trend is Seth Godin, and I hope that the founders of Mango Mango pick up a couple of his books (probably Purple Cow and Tribes would be good starts) or at least read his blog.  I think the adoration expressed by all of the sharks for the product is the biggest hint that they have a remarkable product and that they are perfect for this type of business approach. Both are completely valid business models, and it may certainly be that the scale at which Kevin O’Leary wants to conduct business where he invests his money is well beyond the long tail, but that doesn’t mean that there is not still a lot of money to be made there.  I wish them the best of luck with their endeavors!

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