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  • User Experience Guidance for Developers: Anti-Patterns

    - by ultan o'broin
    Picked this up from a recent Dublin Google Technology User Group meeting: Android App Mistakes: Avoiding the Anti-Patterns by Mark Murphy, CommonsWare Interesting approach of "anti-patterns" aimed at mobile developers (in this case Android), looking at the best way to use code and what's in the SDK while combining it with UX guidance (the premise being the developer does the lot). Interestingly, the idea came through that developers need to stop trying to make one O/S behave like another--on UX grounds. Also, pretty clear that a web-based paradigm is being promoting for Android (translators tell me that translating an Android app reminded them of translating web pages too). Haven't see the "anti"-approach before, developer cookbooks and design patterns sure. Check out the slideshare presentation.

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  • What You Said: How You Keep Your Email SPAM Free and Tidy

    - by Jason Fitzpatrick
    Earlier this week we asked you to share your favorite tips and tricks for keeping your inbox tidy. Now we’re back to share your–rather aggressive–SPAM dodging tricks. HTG readers are serious about beating back SPAM. While some readers such as TechGeek01 took a fairly laid back approach to junk mail: I usually just read emails, and delete them when my inbox gets kinda full. As for spam, I mark it as such, and the automated spam filter usually catches it the next time. It’s a fairly simple method, I know, but it’s efficient, and takes almost no effort, other than a monthly cleaning. For other readers it was outright war. ArchersCall uses a system of layers and whitelists: I have a triple system and rarely see spam. How to Banish Duplicate Photos with VisiPic How to Make Your Laptop Choose a Wired Connection Instead of Wireless HTG Explains: What Is Two-Factor Authentication and Should I Be Using It?

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  • SF Bay Area Event, November 1st: SPARC 25th Anniversary at Computer History Museum

    - by Larry Wake
    For those of you in the Bay Area, there's going to be what promises to be a very interesting event at the Computer History Museum on Thursday, November 1st at 11 AM: "SPARC at 25: Past, Present and Future". The panel event will feature Sun Microsystems founders Bill Joy and Andy Bechtolsheim, SPARC luminaries such as Anant Agrawal and David Patterson, former Sun VP Bernard Lacroute, plus Oracle executives Mark Hurd, John Fowler and Rick Hetherington. For those of you who can't attend, we expect to have video of the event afterward, but if you can make it in person, this is a unique opportunity to hear from industry pioneers, as well as get insights into future SPARC innovations. Plus, you can see SPARC (and non-SPARC) related exhibits from both the Computer History Museum and the personal collections of some of the panel participants. I hope you can join us; Register today.

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  • Oracle apresenta resultados do ano

    - by pfolgado
    A Oracle acabou de apresentar os resultados do 4º trimestre e do ano fiscal FY11. Os resultados mais relevantes são: Receitas de Vendas cresceram 33%, atingindo um total de 35,6 mil milhões de dólares Vendas de Novas licenças cresceram 23% Receitas de Hardware de 4,4 mil milhões de dólares Resultados operacionais cresceram 39% Resultados por acção de cresceram 38% para 1,67 dólares “In Q4, we achieved a 19% new software license growth rate with almost no help from acquisitions,” said Oracle President and CFO, Safra Catz. “This strong organic growth combined with continuously improving operational efficiencies enabled us to deliver a 48% operating margin in the quarter. As our results reflect, we clearly exceeded even our own high expectations for Sun’s business.” “In addition to record setting software sales, our Exadata and Exalogic systems also made a strong contribution to our growth in Q4,” said Oracle President, Mark Hurd. “Today there are more than 1,000 Exadata machines installed worldwide. Our goal is to triple that number in FY12.” “In FY11 Oracle’s database business experienced its fastest growth in a decade,” said Oracle CEO, Larry Ellison. “Over the past few years we added features to the Oracle database for both cloud computing and in-memory databases that led to increased database sales this past year. Lately we’ve been focused on the big business opportunity presented by Big Data.” Oracle Reports Q4 GAAP EPS Up 34% To 62 Cents; Q4 NON-GAAP EPS Up 25% To 75 Cents Q4 Software New License Sales Up 19%, Q4 Total Revenue Up 13% Oracle today announced fiscal 2011 Q4 GAAP total revenues were up 13% to $10.8 billion, while non-GAAP total revenues were up 12% to $10.8 billion. Both GAAP and non-GAAP new software license revenues were up 19% to $3.7 billion. Both GAAP and non-GAAP software license updates and product support revenues were up 15% to $4.0 billion. Both GAAP and non-GAAP hardware systems products revenues were down 6% to $1.2 billion. GAAP operating income was up 32% to $4.4 billion, and GAAP operating margin was 40%. Non-GAAP operating income was up 19% to $5.2 billion, and non-GAAP operating margin was 48%. GAAP net income was up 36% to $3.2 billion, while non-GAAP net income was up 27% to $3.9 billion. GAAP earnings per share were $0.62, up 34% compared to last year while non-GAAP earnings per share were up 25% to $0.75. GAAP operating cash flow on a trailing twelve-month basis was $11.2 billion. For fiscal year 2011, GAAP total revenues were up 33% to $35.6 billion, while non-GAAP total revenues were up 33% to $35.9 billion. Both GAAP and non-GAAP new software license revenues were up 23% to $9.2 billion. GAAP software license updates and product support revenues were up 13% to $14.8 billion, while non-GAAP software license updates and product support revenues were up 13% to $14.9 billion. Both GAAP and non-GAAP hardware systems products revenues were $4.4 billion. GAAP operating income was up 33% to $12.0 billion, and GAAP operating margin was 34%. Non-GAAP operating income was up 27% to $15.9 billion, and non-GAAP operating margin was 44%. GAAP net income was up 39% to $8.5 billion, while non-GAAP net income was up 34% to $11.4 billion. GAAP earnings per share were $1.67, up 38% compared to last year while non-GAAP earnings per share were up 33% to $2.22. “In Q4, we achieved a 19% new software license growth rate with almost no help from acquisitions,” said Oracle President and CFO, Safra Catz. “This strong organic growth combined with continuously improving operational efficiencies enabled us to deliver a 48% operating margin in the quarter. As our results reflect, we clearly exceeded even our own high expectations for Sun’s business.” “In addition to record setting software sales, our Exadata and Exalogic systems also made a strong contribution to our growth in Q4,” said Oracle President, Mark Hurd. “Today there are more than 1,000 Exadata machines installed worldwide. Our goal is to triple that number in FY12.” “In FY11 Oracle’s database business experienced its fastest growth in a decade,” said Oracle CEO, Larry Ellison. “Over the past few years we added features to the Oracle database for both cloud computing and in-memory databases that led to increased database sales this past year. Lately we’ve been focused on the big business opportunity presented by Big Data.” In addition, Oracle also announced that its Board of Directors declared a quarterly cash dividend of $0.06 per share of outstanding common stock. This dividend will be paid to stockholders of record as of the close of business on July 13, 2011, with a payment date of August 3, 2011.

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  • Les entreprises informatiques devront-elles toutes faire dans le social pour survivre ? Microsoft a proposé 15 $ milliards à Facebook

    Les grandes entreprises informatiques devront-elles toutes faire dans le social pour survivre ? Microsoft a tenté de racheter Facebook pour 15 milliards de dollars Facebook, leader incontesté des réseaux sociaux avec plus de 520 millions de membres, est maintenant l'un des sites web les plus importants au monde, si ce n'est "le" plus important d'après certains. Google va s'y mettre aussi, puisque la firme est en plein développement de son interface communautaire Google Me. Partout sur le Net, les ajouts participatifs fleurissent. Et, on vient de l'apprendre, Microsoft à tenté de racheter l'entreprise de Mark Zuckerberg. En effet, Steve Ballmer a approché le plus jeune milliarda...

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  • GWB | Contest Standings as of May 17th, 2010

    - by Staff of Geeks
    I want to officially let everyone know the 30 posts in 60 days contest has started.  The current standings as as followed for those in the “Top 10” (there are twelve due to ties now).  For those who don’t know about the contest, we are ordering custom Geekswithblogs.net t-shirts for those members who post 30 posts in the 60 days, starting May 15th, 2010.  The shirts will have the Geekswithblogs.net logo on the front and your URL on the back.    Top 12 Bloggers in the 30 in 60 Contest Christopher House (4 posts) - http://geekswithblogs.net/13DaysaWeek Robert May (3 posts) - http://geekswithblogs.net/rakker Stuart Brierley (3 posts) - http://geekswithblogs.net/StuartBrierley Dave Campbell (2 posts) - http://geekswithblogs.net/WynApseTechnicalMusings Steve Michelotti (2 posts) - http://geekswithblogs.net/michelotti Scott Klein (2 posts) - http://geekswithblogs.net/ScottKlein Robert Kokuti (2 posts) - http://geekswithblogs.net/robertkokuti Robz / Fervent Coder (2 posts) - http://geekswithblogs.net/robz Mai Nguyen (2 posts) - http://geekswithblogs.net/Maisblog Mark Pearl (2 posts) - http://geekswithblogs.net/MarkPearl Enrique Lima (2 posts) - http://geekswithblogs.net/enriquelima Frez (2 posts) - http://geekswithblogs.net/Frez I will be publishing updates throughout the contest on this blog.  Technorati Tags: Contest,Geekswithblogs,30 in 60

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  • The Lost Episode of Cosmos: The Meat Planet

    - by Jason Fitzpatrick
    In the 1980s Carl Sagan captivated TV viewers with his exploration of the universe; we present to you, a lost episode, The Meat Planet. Creators of the parody video, Darren Cullen and Mark Tolson, engaged in some expert splicing and dicing of past Cosmos episodes to create their masterpiece: the lost episode focused on the fabled Meat Planet. Watch the episode above or hit up the link below for more information about the project. Meat Planet [via Boing Boing] How Hackers Can Disguise Malicious Programs With Fake File Extensions Can Dust Actually Damage My Computer? What To Do If You Get a Virus on Your Computer

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  • Mozilla lance son initiative « Mozilla Sciences Lab », pour favoriser l'utilisation des technologies Web open source dans l'univers scientifique

    Mozilla lance son initiative « Mozilla Sciences Lab » pour favoriser l'utilisation des technologies Web open source dans l'univers scientifiqueLe Web doit beaucoup à la science. C'est grâce à elle qu'il a pu voir le jour. Cependant, en jetant un coup d'oeil rapide à l'évolution des choses, on peut se rendre compte que paradoxalement, l'évolution du Web n'a pas eu d'impact majeur sur la science qui lui a donné naissance. Pour Mark Surman de Mozilla, la science peine à s'intégrer à l'ère du numérique. « Pour l'ensemble des découvertes du siècle passé, la science est encore largement ancrée dans l'âge analogique », regrette celui-ci.Dans le souci d'intégrer entièrement la science dans l'èr...

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  • Upgrade Workshop in Melbourne - Recap

    - by Mike Dietrich
    Thanks to everybody who did attend at our Upgrade and Migration Workshop in Melbourne last Friday. First of all it was a Friday so we really appreciated your patience of staying until the very end And then, yes we know, it was a full room. And we'd really like to thank you It was a great day for Roy and me. And you were such a great crowd with many questions and excellent discussions during the breaks. Please have all successful upgrade and migrations. And feel free to get in touch directly with Roy and me if you have additional questions or if you'd like to become a reference. Please feel free to download the slides from the Slides Download section to your right - or simply use that link here. Ah, and sorry that neither Mark Webber nor Sebastian Vettel did win ... next time -Mike

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  • "Marching cubes" voxel terrain - triplanar texturing with depth?

    - by Dan the Man
    I am currently working on a voxel terrain that uses the marching cubes algorithm for polygonizing the scalar field of voxels. I am using a triplanar texturing shader for texturing. say I have a grass texture set to the Y axis and a dirt texture for both the X and Z axes. Now, when my player digs downwards, it still appears as grass. How would I make it to appear as dirt? I have been thinking about this for a while, and the only thing I can think of to make this effect, would be to mark vertices that have been dug with a certain vertex color. When it has that vertex color, the shader would apply that dirt texture to the vertices marked. Is there a better method?

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  • Are there examples of non CRUD approaches?

    - by Pieter B
    I'm a programmer but also have worked as an archivist. As archivist it's a lot about keeping data. I often get into arguments with colleagues when it comes to operations on data. I don't like the U and the D in CRUD too much. Rather then update a record I prefer to add a new one and have a reference to the old record. That way you build a history of changes. I also don't like deleting records but rather mark them as inactive. Is there a term for this? Basically only creating and reading data? Are there examples of this approach?

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  • Using Oracle ADF with Oracle E-Business Suite Webcast Nov 2

    - by Juan Camilo Ruiz
    If you are using Oracle ADF with Oracle E-Business Suite or ar thinking on embarking on a project with these two technologies - make sure you mark your calendar for this coming Friday, November 2nd at 8.00 a.m. PST. Sara Woodhull, Siva Puthurkattil from Lake County Illinois and I will be having a re-run of the session we delivered at Oracle OpenWorld, but this time on a Webcast. All the information on how to register and access the dial-in information is available from the Oracle E-Business Suite ATG team blog on the following link: https://blogs.oracle.com/stevenChan/entry/atg_live_webcast_november_2nd Don't miss this opportunity to learn! 

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  • Ubuntu One downloads already existing files

    - by Islam Hassan
    I've uploaded some files to Ubuntu One from my home laptop and begin to download it on my work laptop. Then I've got a USB and copied these files directly through the USB driver. My problem now is that Ubuntu One still downloading these files although I've copied them to Ubuntu One folder. I need it to consider the already existing files as synced and don't download it again. And I need Ubuntu One for further use so I can't simply quit it. How could I mark the already existing files as synced ?

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  • Microsoft releases Bing iPhone app

    As its officials have been hinting and promising for a while now, Microsoft announced it has developed a version of its Bing search app for the iPhone. The new Bing app is available on the iPhone app store as of tonight (December 15). Microsoft already offers Bing on a number of mobile phones, and has a five-year deal with Verizon to provide Bing on a number of phones available to Verizon Wireless customers. A mobile version of Bing already is available for Windows Mobile, Blackberry, BREW and Sidekick devices on Verizon. In other Bing news, Microsoft has finally hit the 10 percent market share mark with Bing, according to the November U.S. search share data from comScore. Bing’s growth is continuing to come at the expense of Yahoo, not Google. Update: To those wondering why Microsoft would deliver a version of Continue... span.fullpost {display:none;}

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  • Great Discussion of ETL and ELT Tooling in TDWI Linkedin Group

    - by antonio romero
    All, There’s a great discussion of ETL and ELT tooling going on in the official TDWI Linkedin group, under the heading “How Sustainable is SQL for ETL?” It delves into a wide range of topics: The pros and cons of handcoding vs. using tools to design ETL ETL (with separate transformation engines) vs. ELT (transforms in the database) and push-down solutions The future of ETL and data warehousing products A number of community members (of varying affiliations) have kept this conversation going for many months, and are learning from each other as they go. So check it out… Also, while you’re on Linkedin, join the Oracle ETL/Data Integration Linkedin group (for both OWB and ODI users), which recently passed the 2000 member mark.

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  • Code Review process

    - by Rubio
    I'm looking for a light-weight code review process. A couple of requirements, the reviewer must be able to do the review alone at the time of his/her choosing (not tied to check-ins), the reviewer must be able to easily find the target code, the review has to leave some document showing what was reviewed. I know there are tools available for code review but I work in a very ridig environment and introducing new tools is not an option. One idea I've been thinking about is to create a new Visual Studio Task List token called REVIEW, and use it to mark the code that needs reviewing. Something like, // REVIEW doe_john: New method, not sure about the exception. Then we would add a Review workitem in TFS (we're using the CMM template). Another possibility, which I would actually prefer, would be to have developers create a TFS Review workitem and add links to code to it, but I don't know if this is possible. Obviously you can add a link to a file, but I'd like to have a link to a particular method.

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  • Ubuntu Software Center does not proceed from applying changes

    - by aneal
    I have a problem with Ubuntu software center. It is "Searching" and "applying changes" for long period of time. I tired to cancel by clicking cross(X) mark. However, it is now stuck at "cancelling". It won't let me download any new application even from terminal i guess. neal@neal-G50VT:~$ sudo apt-get install gnome-tweak-tool E: Could not get lock /var/lib/dpkg/lock - open (11: Resource temporarily unavailable) E: Unable to lock the administration directory (/var/lib/dpkg/), is another process using it? neal@neal-G50VT:~$ sudo dpkg --configure -a dpkg: error: dpkg status database is locked by another process There are similar question here, but with no answers: Software Center stuck for Dropbox Software Center freezes during “applying changes

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  • REGISTER NOW: FY13 LIVE Oracle PartnerNetwork Kickoff is June 26th/27th

    - by mseika
    REGISTER NOW: FY13 LIVE Oracle PartnerNetwork Kickoff is June 26th/27th Join us for a live online event hosted by the Oracle PartnerNetwork team as we kickoff FY13. Hear messages from Judson Althoff, Oracle's SVP of Worldwide Alliances & Channels, as well as other Oracle executives, thought leaders, and partners. During Partner Kickoff you will see: Judson Althoff on FY12 recap and FY13 call to action Executive Addresses from Mark Hurd, Thomas Kurian, John Fowler, and Regional Sales Executives Embed, Sell and Implement the Full Portfolio Business Opportunities for ISV / OEM’s, System Integrators, and Channel Partners Q&A with Regional Alliances & Channels Executives Please register for your regions Partner Kickoff at the appropriate link below: Region Date / Time NAS Tuesday, June 26 @ 8:30 am PT EMEA Tuesday, June 26 @ 2:00 pm BST LAD Tuesday, June 26 @ 2:00pm EDT (Miami) / 3:00pm BRT (Sao Paulo) JAPAN Wednesday, June 27 @ 10:00 am JST APAC Wednesday, June 27 @ 8:30 am IST (Bangalore) / 11:00 am SGT (Singapore)Wednesday, June 27 @ 1:00 pm AEST (Sydney) Be sure to follow us around the web to get the latest on OPN! We look forward to seeing you online,The Oracle PartnerNetwork Team

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  • REGISTER NOW: FY13 LIVE Oracle PartnerNetwork Kickoff is June 26th/27th

    - by mseika
      REGISTER NOW: FY13 LIVE Oracle PartnerNetwork Kickoff is June 26th/27th Join us for a live online event hosted by the Oracle PartnerNetwork team as we kickoff FY13. Hear messages from Judson Althoff, Oracle's SVP of Worldwide Alliances & Channels, as well as other Oracle executives, thought leaders, and partners. During Partner Kickoff you will see: Judson Althoff on FY12 recap and FY13 call to action Executive Addresses from Mark Hurd, Thomas Kurian, John Fowler, and Regional Sales Executives Embed, Sell and Implement the Full Portfolio Business Opportunities for ISV / OEM’s, System Integrators, and Channel Partners Q&A with Regional Alliances & Channels Executives Please register for your regions Partner Kickoff at the appropriate link below: Region Date / Time NAS Tuesday, June 26 @ 8:30 am PT EMEA Tuesday, June 26 @ 2:00 pm BST LAD Tuesday, June 26 @ 2:00pm EDT (Miami) / 3:00pm BRT (Sao Paulo) JAPAN Wednesday, June 27 @ 10:00 am JST APAC Wednesday, June 27 @ 8:30 am IST (Bangalore) / 11:00 am SGT (Singapore)Wednesday, June 27 @ 1:00 pm AEST (Sydney) Be sure to follow us around the web to get the latest on OPN! We look forward to seeing you online,The Oracle PartnerNetwork Team

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  • REGISTER NOW: FY13 LIVE Oracle PartnerNetwork Kickoff is June 26th/27th

    - by mseika
    REGISTER NOW: FY13 LIVE Oracle PartnerNetwork Kickoff is June 26th/27th Join us for a live online event hosted by the Oracle PartnerNetwork team as we kickoff FY13. Hear messages from Judson Althoff, Oracle's SVP of Worldwide Alliances & Channels, as well as other Oracle executives, thought leaders, and partners. During Partner Kickoff you will see: Judson Althoff on FY12 recap and FY13 call to action Executive Addresses from Mark Hurd, Thomas Kurian, John Fowler, and Regional Sales Executives Embed, Sell and Implement the Full Portfolio Business Opportunities for ISV / OEM’s, System Integrators, and Channel Partners Q&A with Regional Alliances & Channels Executives Please register for your regions Partner Kickoff at the appropriate link below: Region Date / Time NAS Tuesday, June 26 @ 8:30 am PT EMEA Tuesday, June 26 @ 2:00 pm BST LAD Tuesday, June 26 @ 2:00pm EDT (Miami) / 3:00pm BRT (Sao Paulo) JAPAN Wednesday, June 27 @ 10:00 am JST APAC Wednesday, June 27 @ 8:30 am IST (Bangalore) / 11:00 am SGT (Singapore)Wednesday, June 27 @ 1:00 pm AEST (Sydney) Be sure to follow us around the web to get the latest on OPN! We look forward to seeing you online,The Oracle PartnerNetwork Team

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  • how do you read from system.out in Java [closed]

    - by Dan
    I'm trying to create a word scramble game and so far I have taken a vector of randomly assorted strings that contains both words and hints and split them into two vectors. I have randomly scrambled the word and set this all up in text boxes. Right now I'm stuck because I have a text box that takes input but I'm not sure how to read that in? I want the user to type the unscrambled word into the text box and have it calculate as correct and move on to the next word immediately. I also don't know how to get the keys working. I want the "?" character to be the hint button that shows the hint. At the moment the hint box works if I type the question mark in using the System.in but it doesn't work if I type it directly in to the text box. The characters are showing up in the text box but nothing is working after that.

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  • Wifi works but doesn't start automatically on ubuntu 11.10

    - by Nikita Kononov
    Good evening everyone, I have got an issue which I hope you will help me to solve. I was trying to update my Kernel in ubuntu from this web-site http://kernel.ubuntu.com/~kernel-ppa/mainline/v3.2-rc4-oneiric/ And everything went smooth. But, for some reason, my wifi doesn't work in new Kernel so I decided to switch back to my old one 3.0.0-17 generic and to my surprise WIFI doesn't start automatically eventhou it was working. What I mean is that I have to click on wifi icon and put a mark Enable Wireless. This is not a really serious issue but I don't like switch on everytime at log in my WIFI because before that it was working when system started. What is the cause of this and how to fix it. Thank you very much for you help.

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  • Lower Your Application Infrastructure Costs w/Oracle Database 11g

    - by john.brust
    Oracle Database 11g is designed to support enterprise applications, including Oracle E-Business Suite, Oracle PeopleSoft, and Oracle Siebel. And every Oracle customer can benefit from the performance, reliability, and security that Oracle Database 11g brings to these applications. Plus, Oracle Database 11g, helps you drive down your IT infrastructure costs. Join us next Friday for a webcast conversation with database expert Mark Townsend, Vice President of Oracle's Server Technology Division, to learn how you can benefit from running your applications on Oracle Database 11g. At the end of the presentation, we'll open up for live Q&A for approximately 30 minutes. Register now for our Friday, April 23rd, 2010 9:30am PT | 12:30pm ET live webcast.

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  • Worst coding standard you've ever had to follow?

    - by finnw
    Have you ever had to work to coding standards that: Greatly decreased your productivity? Were originally included for good reasons but were kept long after the original concern became irrelevant? Were in a list so long that it was impossible to remember them all? Made you think the author was just trying to leave their mark rather than encouraging good coding practice? You had no idea why they were included? If so, what is your least favourite rule and why? Some examples here

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  • Highlights from the Oracle Customer Experience Summit @ OpenWorld

    - by Kathryn Perry
    A guest post by David Vap, Group Vice President, Oracle Applications Product Development The Oracle Customer Experience Summit was the first-ever event covering the full breadth of Oracle's CX portfolio -- Marketing, Sales, Commerce, and Service. The purpose of the Summit was to articulate the customer experience imperative and to showcase the suite of Oracle products that can help our customers create the best possible customer experience. This topic has always been a very important one, but now that there are so many alternative companies to do business with and because people have such public ways to voice their displeasure, it's necessary for vendors to have multiple listening posts in place to gauge consumer sentiment. They need to know what is going on in real time and be able to react quickly to turn negative situations into positive ones. Those can then be shared in a social manner to enhance the brand and turn the customer into a repeat customer. The Summit was focused on Oracle's portfolio of products and entirely dedicated to customers who are committed to building great customer experiences within their businesses. Rather than DBAs, the attendees were business people looking to collaborate with other like-minded experts and find out how Oracle can help in terms of technology, best practices, and expertise. The event was at the Westin St. Francis Hotel in San Francisco as part of Oracle OpenWorld. We had eight hundred people attend, which was great for the first year. Next year, there's no doubt in my mind, we can raise that number to 5,000. Alignment and Logic Oracle's Customer Experience portfolio is made up of a combination of acquired and organic products owned by many people who are new to Oracle. We include homegrown Fusion CRM, as well as RightNow, Inquira, OPA, Vitrue, ATG, Endeca, and many others. The attendees knew of the acquisitions, so naturally they wanted to see how the products all fit together and hear the logic behind the portfolio. To tell them about our alignment, we needed to be aligned. To accomplish that, a cross functional team at Oracle agreed on the messaging so that every single Oracle presenter could cover the big picture before going deep into a product or topic. Talking about the full suite of products in one session produced overflow value for other products. And even though this internal coordination was a huge effort, everyone saw the value for our customers and for our long-term cooperation and success. Keynotes, Workshops, and Tents of Innovation We scored by having Seth Godin as our keynote speaker ? always provocative and popular. The opening keynote was a session orchestrated by Mark Hurd, Anthony Lye, and me. Mark set the stage by giving real-world examples of bad customer experiences, Anthony clearly articulated the business imperative for addressing these experiences, and I brought it all to life by taking the audience around the Customer Lifecycle and showing demos and videos, with partners included at each of the stops around the lifecycle. Brian Curran, a VP for RightNow Product Strategy, presented a session that was in high demand called The Economics of Customer Experience. People loved hearing how to build a business case and justify the cost of building a better customer experience. John Kembel, another VP for RightNow Product Strategy, held a workshop that customers raved about. It was based on the journey mapping methodology he created, which is a way to talk to customers about where they want to make improvements to their customers' experiences. He divided the audience into groups led by facilitators. Each person had the opportunity to engage with experts and peers and construct some real takeaways. From left to right: Brian Curran, John Kembel, Seth Godin, and George Kembel The conference hotel was across from Union Square so we used that space to set up Innovation Tents. During the day we served lunch in the tents and partners showed their different innovative ideas. It was very interesting to see all the technologies and advancements. It also gave people a place to mix and mingle and to think about the fringe of where we could all take these ideas. Product Portfolio Plus Thought Leadership Of course there is always room for improvement, but the feedback on the format of the conference was positive. Ninety percent of the sessions had either a partner or a customer teamed with an Oracle presenter. The presentations weren't dry, one-way information dumps, but more interactive. I just followed up with a CEO who attended the conference with his Head of Marketing. He told me that they are using John Kembel's journey mapping methodology across the organization to pull people together. This sort of thought leadership in these highly competitive areas gives Oracle permission to engage around the technology. We have to differentiate ourselves and it's harder to do on the product side because everyone looks the same on paper. But on thought leadership ? we can, and did, take some really big steps. David VapGroup Vice PresidentOracle Applications Product Development

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