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  • Understanding and Using Competitors' Backlinks

    Backlinks are links coming into your website, simply put, another website has a link to your website. One think to good Search Engine Optimization is knowing your competitors and how you can utilize their knowledge and experience into your own.

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  • Using Your Competitors Well For SEO

    You can use your competitors to get a good rank in SEO. You could count how many backlins they have by using Google's link counter tool ( "link:www.competitorswebsite.com" ). You can find out who is linking to them and then request a link from the that same website to your own.

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  • Dealing with blackhat SEO companies and low quality link building competitors [closed]

    - by Mikko Ohtamaa
    I have often faced a case where the competitors of my client use SEO blackhat tactics where they contact a SEO company to do link building for their websites and products. Here is an example of a typical case of a fake blog created only for link building purposes A very low content article http://marshallfab.com/fundus-camera-explained.html in obvious fake blog: no author information, partially machine generated text, all blog posts are solely about link building Following the link you get to the promoted company page http://www.patternless.com/ ... which, unsurprisingly, links the SEO company homepage in the footer text http://www.affordableseofl.com/ ... who are not shy to advertise their Extremely aggressive SEO plan Does Google have any feedback channel where one could submit cases like this, so that Google would punish the link builders? Are there any means to bring these blackhat companies to pushame to damage their reputation?

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  • What Are Your Competitors' Keywords?

    In order to have a successful Search Engine Optimization campaign, it's important to know what you are getting yourself into. It's good to analyze your own keywords and how far they will get you, however, it's far more important what keywords the competition is using and what they are doing for them.

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  • Alternatives/Competitors to RWWGuard 2008

    - by Christopher Edwards
    Does anyone know of any alternatives or competitors to RWWGuard? http://www.scorpionsoft.com/products/rwwguard2008/ I am looking for a two factor authentication system for Remote Web Workplace for Small Business Server 2008. RWWGuard seems good but a little expensive and also I'd like something to evaluate it against.

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  • RPXNow competitors?

    - by nute
    We are building a new website and are considering RPXnow as our main login system. But before we take the plunge, do they have any competitors? That is, services that allow for a unified way to use all the OpenID, Facebook, Google, Twitter, etc ... Has anyone used RPXnow? Are you satisfied with it?

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  • Does Google sometime prevent new white hat sites from ranking at all in some verticals?

    - by JVerstry
    Assuming someone wants to implement a new viagra or akai berry e-commerce website. There is a lot of competition and this site does not really bring something new, other than a new online counter to buy products at a nice price. Assuming this site does not use any black hat techniques and that it stays with Google quality guidelines, and assuming it has no (or few) backlinks (from non-authoritative websites). Assuming this website's pages are indexed properly in Webmaster Tool, and that no penalties are reported. No site improvements are suggested. Google crawls the site daily as reported in GWT. No robots.txt configuration issues. Does Google sometime decide to no rank this site for any user query (for weeks), because of lack of original content? The reason I am asking this is that I am trying to understand the possible cause of a similar situation I am observing with two sites. If so, what is the way out to start ranking for these site? If not, does it mean the cause is elsewhere for sure? Any confirmed info to get out of the maze is welcome.

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  • Any competitors to db4o on compact framework?

    - by MrJeepster
    We've been trying db4o for persisting objects on the compact framework. It works very well from our tests so far. However, it appears they are on the expensive side for small startups with minimal units needed. Does anyone know of any similar object databases for the compact framework? How about a open source one that is free for commercial use? :) Thank you. EDIT: We're really looking for an object database. We don't want to create our own persistence framework at this point and would prefer being able to just save/retrieve the actual object trees.

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  • Business Strategy - Google Case Study

    Business strategy defined by SMBTN.com is a term used in business planning that implies a careful selection and application of resources to obtain a competitive advantage in anticipation of future events or trends. In more general terms business strategy is positioning a company so that it has the greatest competitive advantage over others in the markets and industries that they participate in. This process involves making corporate decisions regarding which markets to provide goods and services, pricing, acceptable quality levels, and how to interact with others in the marketplace. The primary objective of business strategy is to create and increase value for all of its shareholders and stakeholders through the creation of customer value. According to InformationWeek.com, Google has a distinctive technology advantage over its competitors like Microsoft, eBay, Amazon, Yahoo. Google utilizes custom high-performance systems which are cost efficient because they can scale to extreme workloads. This hardware allows for a huge cost advantage over its competitors. In addition, InformationWeek.com interviewed Stephen Arnold who stated that Google’s programmers are 50%-100% more productive compared to programmers working for their competitors.  He based this theory on Google’s competitors having to spend up to four times as much just to keep up. In addition to Google’s technological advantage, they also have developed a decentralized management schema where employees report directly to multiple managers and team project leaders. This allows for the responsibility of the technology department to be shared amongst multiple senior level engineers and removes the need for a singular department head to oversee the activities of the department.  This is a unique approach from the standard management style. Typically a department head like a CIO or CTO would oversee the department’s global initiatives and business functionality.  This would then be passed down and administered through middle management and implemented by programmers, business analyst, network administrators and Database administrators. It goes without saying that an IT professional’s responsibilities would be directed by Google’s technological advantage and management strategy.  Simply because they work within the department, and would have to design, develop, and support the high-performance systems and would have to report multiple managers and project leaders on a regular basis. Since Google was established and driven by new and immerging technology, all other departments would be directly impacted by the technology department.  In fact, they would have to cater to the technology department since it is a huge driving for in the success of Google. Reference: http://www.smbtn.com/smallbusinessdictionary/#b http://www.informationweek.com/news/software/linux/showArticle.jhtml?articleID=192300292&pgno=1&queryText=&isPrev=

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  • SEO Secrets - On-Page Competition Analysis

    SEO Competition Analysis--in order to be complete, must always be undertaken in two equally important steps. Step One, is the Off-Page Competition Analysis. Step Two, is the On-Page Competition Analysis. This article will cover the the second step--in the context of assessing your competitors' websites. On-Page Elements--As evident from the term, these are the website qualities that can be found within the web pages of your competitors site.

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  • Formula For Search Engine Optimization

    There is no secret formula for search engine optimization. All what you need to do is to beat your competitors. The method to beat your competitors is to do things better than he does. To achieve this, what you need to do is to select the correct key words, write quality content, make correct back links etc. When you choose the right key words and place them correctly at the correct frequency, you will achieve search engine optimization automatically.

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  • How to Get That Page One Position

    Amidst thousands of competitors in the world of e-commerce, we might be wondering at times how can viewers' especially potential clients can see our site and be successful. Experts and successful web and online business owners do agree that SEO is the key to breaking away from your competitors.

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  • Customer retention - why most companies have it wrong

    - by Michel Adar
    At least in the US market it is quite common for service companies to offer an initially discounted price to new customers. While this may attract new customers and robe customers from competitors, it is my argument that it is a bad strategy for the company. This strategy gives an incentive to change companies and a disincentive to stay with the company. From the point of view of the customer, after 6 months of being a customer the company rewards the loyalty by raising the price. A better strategy would be to reward customers for staying with the company. For example, by lowering the cost by 5% every year (compound discount so it does never get to zero). This is a very rational thing to do for the company. Acquiring new customers and setting up their service is expensive, new customers also tend to use more of the common resources like customer service channels. It is probably true for most companies that the cost of providing service to a customer of 10 years is lower than providing the same service in the first year of a customer's tenure. It is only logical to pass these savings to the customer. From the customer point of view, the competition would have to offer something very attractive, whether in terms of price or service, in order for the customer to switch. Such a policy would give an advantage to the first mover, but would probably force the competitors to follow suit. Overall, I would expect that this would reduce the mobility in the market, increase loyalty, increase the investment of companies in loyal customers and ultimately, increase competition for providing a better service. Competitors may even try to break the scheme by offering customers the porting of their tenure, but that would not work that well because it would disenchant existing customers and would be costly, assuming that it is costlier to serve a customer through installation and first year. What do you think? Is this better than using "save offers" to retain flip-floppers?

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  • Oracle is #1 in the RDBMS Sector for 2011

    - by jgelhaus
    Gartner 2011 Worldwide RDBMS Market Share Reports 48.8% revenue share for Oracle (*) Gartner has published their market share numbers for 2011 based on total software revenues.  According to Gartner, Oracle: is #1 in worldwide RDBMS software revenue share holds more revenue share than its seven closest competitors combined grew at 18.0%, exceeding both the industry average (16.3%) and the growth rates of its closest competitors. (*) Source: Market Share: All Software Markets, Worldwide 2011 by Colleen Graham, Joanne Correia, David Coyle, Fabrizio Biscotti, Matthew Cheung, Ruggero Contu, Yanna Dharmasthira, Tom Eid, Chad Eschinger, Bianca Granetto, Hai Hong Swinehart, Sharon Mertz, Chris Pang, Asheesh Raina, Dan Sommer, Bhavish Sood, Marianne D'Aquila, Laurie Wurster and Jie Zhang. - March 29, 2012

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  • How to sell Agile development to clients [on hold]

    - by Sander Marechal
    Our development shop would really like to do more agile projects but we have a problem getting clients on board. Many clients want a budget and a deadline. It's hard to sell a client on an agile project when our competitors do come up with waterfall-based fixed deadlines and fixed prices. We know their fixed numbers are bad, but the client doesn't know that. So, we end up looking bad to the client because we can't fix the price or a deadline but our competitors can. So, how can you get your sales force to successfully sell a project that uses agile development methods, or a product that is developed using such methods? All the information I found seems to focus on project management and developers.

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