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• Measuring Social Media Efforts

  - by David Dorf

  So you're on the bandwagon and you've created a Facebook page, you're tweeting everyday, and maybe you've even got a YouTube channel. Now what? After you put any program in place, you need to measure, set new goals, then execute and this is no different. But how does one measure social media efforts? First, I guess we need some goals. Typical ones might be to acquire customers, engage them, then convert them. So that translates to: Increase Facebook fans and Twitter followers Increase comments/posting and retweets Increase redemption of offers via Facebook and Twitter Counting fans and followers is easy, and tracking the redemption of coupons isn't that hard either, but measuring engagement is a tough one. How do you know whether your fans are reading your posts, and whether your posts have any meaning to them? For Facebook, the fan page administrator has access to analytics called Facebook Insights. There you can check weekly metrics such as total fans, new fans, lost fans, demographics of fans, number of postings, numbers clicks, etc. Not nearly as comprehensive as Google Analytics, but well on its way. For Twitter, getting information is a little tougher. Again, its easy to track followers and you can use tools like TweetMeme to encourage and track retweets. An interesting website called WeFollow tries to measure influence for certain topics. For example, the top three influencers for the topic "retail" are retailweek, retailwire, and retailerdaily. Other notables are #10 BestBuy, #11 GapOfficial, #12 JeffPR, and #17 OracleRetail. I assume influence is calculated based on number of followers, number of retweets, frequency of tweets, and perhaps depth of dialogs. If you want to get serious about monitoring and measuring social marketing efforts, you'd be wise to invest in a strong tool. Several are listed on this wiki, including big ones like Radian6, Nielsen, Omniture, and Buzzient. Buzzient might be particularly interesting because its integrated with Oracle CRM OnDemand -- see the demo. As always, I'm interested in hearing how others approach goal setting and monitoring of social media efforts, so feel free to post comments.

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• Cut Caseload Costs, Speed Service Delivery For Social Services

  - by michael.seback

  Lower Caseload Costs, Speedier Service Delivery with New Oracle Social Services Solution Oracle has just introduced a new solution for social services agencies that's designed to help case workers address the challenges of rising workloads and growing demands by citizens for additional services. In the past, IT departments developed custom software in an effort to meet program outcomes. "Because this capability is out of the box with the Oracle solution, there's less complexity for organizations and an overall lower total cost of ownership," says Kimberly Ellison-Taylor, Oracle's executive director of health and human services. "Self service brings costs down to just pennies per interaction and makes it possible for clients to receive government services more quickly," Ellison-Taylor says. read more

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• SQLAuthority News – Social Media Series – LinkedIn and Professional Profile

  - by pinaldave

  Pinal Dave on LinkedIn! It seems like a few year ago, there was a big “boom” in social media websites.  All of a sudden there were so many sites to choose from.  MySpace or Orkut?  Blogging websites for your business or a LinkedIn account?  The nature of the internet is to always be changing, but I believe that out of this huge growth of websites, a few have come to stay.  Facebook is obviously the leader in social media networking, especially for your personal life.  Blogging is great, but it can be more of a way to get your ideas out there, rather than a place for people to connect to you professionally.  If you want to have a professional “face” on the internet, LinkedIn is the way to go. LinkedIn is best explained as “professional Facebook.”  This is simplifying things a little bit too much, but it is certainly a website where you link up with professional contacts, so that others can see where you have worked, who you have worked with, and what projects you have done.  This is a much better place for professional contacts to find you than someplace like Facebook, where all they will see is your face and maybe picture of you at a birthday party or something like that! Because so much of my SQL Server life is conducted on the internet, especially on my blog, I felt that it would be a good idea to have a well-maintained LinkedIn web page as well, so that if anyone is curious about me and my credentials they can quickly and easily find me and see that I am for real, and not someone pretending to know a lot about SQL Server. My linked in profile is www.linkedin.com/in/pinaldave.  I keep all my professional information here, and I update it as often as possible.  Feel free to come find me, especially if you would like to “link up” and share professional information.  The technology world is becoming more and more interconnected, and more and more international.  I feel that it is very important to stay linked up virtually, because so many of us are so far apart physically. I try to keep very connected with my LinkedIn profile.  I let anyone connect with me, and I read updates from the professional world very often.  I keep this profile updated, but do not post things about my personal life or anything that I might put on Twitter, for example.  I also include my e-mail address here, if you would like to contact me professionally.  This is the best place for me to conduct business. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, SQLServer, T SQL, Technology Tagged: Social Media

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• Manage Your Favorite Social Accounts in Chrome and Iron with Seesmic

  - by Asian Angel

  Are you looking for a way to manage your Twitter, Facebook, Google Buzz, LinkedIn, and Foursquare accounts all in one place? Using the Seesmic Web App for Chrome and Iron you can access your favorite accounts and manage them in a single, simple-to-use interface. A feature that we loved from the start was the ability to access Twitter without creating a special Seesmic account. And in these days of multiple accounts who needs another one to complicate things up? All that you need to do is to sign in with your user name/e-mail along with your password. You do have to authorize access for Seesmic to connect with your account but the whole process (login & authorization) is handled in a single window instance. Now on to a quick look at some of the UI features… The sidebar allows you to add additional columns to the main interface, set your favorite location for Trends, and tie in additional social services as desired. You can also access additional options and controls in the upper right corner. When you are ready to start tweeting click in the blank at the top and enter your text, etc. in the convenient drop-down window that appears. Another nice perk is the ability to switch to a black and grey theme if the white is too bright for your needs. The Seesmic web app provides a simple-to-use, highly efficient way to manage your Twitter account and other favorite social services in a single tab interface. Seesmic [Chrome Web Store] Latest Features How-To Geek ETC Should You Delete Windows 7 Service Pack Backup Files to Save Space? What Can Super Mario Teach Us About Graphics Technology? Windows 7 Service Pack 1 is Released: But Should You Install It? How To Make Hundreds of Complex Photo Edits in Seconds With Photoshop Actions How to Enable User-Specific Wireless Networks in Windows 7 How to Use Google Chrome as Your Default PDF Reader (the Easy Way) Manage Your Favorite Social Accounts in Chrome and Iron with Seesmic E.T. II – Extinction [Fake Movie Sequel Video] Remastered King’s Quest Games Offer Classic Gaming on Modern Machines Compare Your Internet Cost and Speed to Global Averages [Infographic] Orbital Battle for Terra Wallpaper WizMouse Enables Mouse Over Scrolling on Any Window

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• Oracle's Social Services Solution: The Citizen Demo

  - by michael.seback

  See how Oracle's Social Services Solution can transform interactions between the public and government agencies. Watch "The Citizen" demo here

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• In Social Relationship Management, the Spirit is Willing, but Execution is Weak

  - by Mike Stiles

  In our final talk in this series with Aberdeen’s Trip Kucera, we wanted to find out if enterprise organizations are actually doing anything about what they’re learning around the importance of communicating via social and using social listening for a deeper understanding of customers and prospects. We found out that if your brand is lagging behind, you’re not alone. Spotlight: How was Aberdeen able to find out if companies are putting their money where their mouth is when it comes to implementing social across the enterprise? Trip: One way to think about the relative challenges a business has in a given area is to look at the gap between “say” and “do.” The first of those words reveals the brand’s priorities, while the second reveals their ability to execute on those priorities. In Aberdeen’s research, we capture this by asking firms to rank the value of a set of activities from one on the low end to five on the high end. We then ask them to rank their ability to execute those same activities, again on a one to five, not effective to highly effective scale. Spotlight: And once you get their self-assessments, what is it you’re looking for? Trip: There are two things we’re looking for in this analysis. The first is we want to be able to identify the widest gaps between perception of value and execution. This suggests impediments to adoption or simply a high level of challenge, be it technical or otherwise. It may also suggest areas where we can expect future investment and innovation. Spotlight: So the biggest potential pain points surface, places where they know something is critical but also know they aren’t doing much about it. What’s the second thing you look for? Trip: The second thing we want to do is look at specific areas in which high-performing companies, the Leaders, are out-executing the Followers. This points to the business impact of these activities since Leaders are defined by a set of business performance metrics. Put another way, we’re correlating adoption of specific business competencies with performance, looking for what high-performers do differently. Spotlight: Ah ha, that tells us what steps the winners are taking that are making them winners. So what did you find out? Trip: Generally speaking, we see something of a glass curtain when it comes to the social relationship management execution gap. There isn’t a single social media activity in which more than 50% of respondents indicated effectiveness, which would be a 4 or 5 on that 1-5 scale. This despite the fact that 70% of firms indicate that generating positive social media mentions is valuable or very valuable, a 4 or 5 on our 1-5 scale. Spotlight: Well at least they get points for being honest. The verdict they’re giving themselves is that they just aren’t cutting it in these highly critical social development areas. Trip: And the widest gap is around directly engaging with customers and/or prospects on social networks, which 69% of firms rated as valuable but only 34% of companies say they are executing well. Perhaps even more interesting is that these two are interdependent since you’re most likely to generate goodwill on social through happy, engaged customers. This data also suggests that social is largely being used as a broadcast channel rather than for one-to-one engagement. As we’ve discussed previously, social is an inherently personal media. Spotlight: And if they’re still using it as a broadcast channel, that shows they still fail to understand the root of social and see it as just another outlet for their ads and push-messaging. That’s depressing. Trip: A second way to evaluate this data is by using Aberdeen’s performance benchmarking. The story is both a bit different, but consistent in its own way. The first thing we notice is that Leaders are more effective in their execution of several key social relationship management capabilities, namely generating positive mentions and engaging with “influencers” and customers. Based on the fact that Aberdeen uses a broad set of performance metrics to rank the respondents as either “Leaders” (top 35% in weighted performance) or “Followers” (bottom 65% in weighted performance), from website conversion to annual revenue growth, we can then correlated high social effectiveness with company performance. We can also connect the specific social capabilities used by Leaders with effectiveness. We spoke about a few of those key capabilities last time and also discuss them in a new report: Social Powers Activate: Engineering Social Engagement to Win the Hidden Sales Cycle. Spotlight: What all that tells me is there are rewards for making the effort and getting it right. That’s how you become a Leader. Trip: But there’s another part of the story, which is that overall effectiveness, even among Leaders, is muted. There’s just one activity in which more than a majority of Leaders cite high effectiveness, effectiveness being the generation of positive buzz. While 80% of Leaders indicate “directly engaging with customers” through social media channels is valuable, the highest rated activity among Leaders, only 42% say they’re effective. This gap even among Leaders shows the challenges still involved in effective social relationship management. @mikestilesPhoto: stock.xchng

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• Avg. Visit Duration 00:00:00 conclusion

  - by user1592845

  What can I predict when I see in Google Analytics that total visits by search for some day are 93 visits while 70 visits of them have the value 00:00:00 for Avg. Visit Duration? Did those visits made by robots? or How could they regarded as visits while they don't spend any time on the website? Or this is dysfunction of the Google's Analytics script by which it does not able to count the visit time?

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• BlissControl Is a Settings Management Dashboard for Popular Social Networks

  - by Jason Fitzpatrick

  BlissControl is a simple web app that organizes the different settings menus of over a dozen social networks and services into a streamlined dashboard to help you change your profile pic, privacy settings, and more. Much like previously reviewed NotificationControl and MyPermissions (which help you check and set email notifications and app permissions, respectively), BlissControl also takes the very convoluted menus of web-apps and social media sites and makes them super easy to navigate. You can easily click right through the page you need on Facebook, Flickr, Twitter, and more–you’ll no longer need to visit each service and click through a maze of menus to get to the right place to change your password or swap your profile pic. BlissControl is simply a dashboard that directs you to the appropriate page within the service you already use–you never share your login credentials with BlissControl. Hit up the link below to take it for a spin. BlissControl [via AddictiveTips] How to Own Your Own Website (Even If You Can’t Build One) Pt 1 What’s the Difference Between Sleep and Hibernate in Windows? Screenshot Tour: XBMC 11 Eden Rocks Improved iOS Support, AirPlay, and Even a Custom XBMC OS

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• How to spot a good social media marketer

  - by fiftyeight

  It's a bit subjective but helpful and on-topic IMO, mayebe should be made community wiki I've been in contact with some guest bloggers lately which are interested in publishing posts on my website's blog, so far I've done a regular weekly blog and had a guy marketing it, but he's too busy to do more work right now. Now I need someone to market these blog posts on social media, the last guy I just got by recommendation from a friend, but now I need to find one myself. What criteria should I check when it comes to social media marketers? Do the number of followers and fans on their accounts and/or the number of votes they get for articles they market mean anything, or is impossible to know if it's spam? That's about the only criterion I could think of so far... Thanx to anyone who helps

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• Social media exchange strategies

  - by Wladimir Ivanov

  Recently I've stumbled upon some [B]facebook/twitter/g+[/B] and other social site [B]tools[/B] which offer [B]like for like[/B]. As I know from personal experimenting following certain people/pages on twitter also gives you followers. What's your opinion on this type of social media exchange (I know the fans/followers you get are only number which couldn't help much with growing your site)? Which of these sites are proven to boost some statistics? Are there other better exchange tactics? Thanks in advance.

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• It's possible to fulfill the social necessity of a human being through a social game in 3D like IMVU?

  - by Totty

  (I'm not advertising nor promoting this game, as it's just an example of my experience and I would like to have your opinion about the matter if possible) I've been started researching "things" about games and I've decided to begin to play IMVU as a friend of mine said it's cool. At first it seemed just another 3d social game, not so cool.. But I've "tried to like" and after 1 day I can say I'm addicted to it! Yes; I will explain better: About the game: You can go in chat-rooms, move to positions. Some positions are like sitting in a sofa, floor, dancing alone or with a partner, kissing and more in this way. In the free version of the game there is no nudity. You can even listen to music, view youtube... The 3d graphics are quite low end, so it's not as real as the paid PC games of today. About my experience: At first I was going with my friend in chat-rooms, they seemed very nice. There were people talking about general stuff, quite like in a real life. Well, I begin to know some girls (yes, virtual girls commanded by a real girl, I hope!). Things happened: Some girls are just crazy, not like in real life, they make out in before even talking; Other girls you can speak a little bit, then they add you to their friend-list. Sometimes they invite to their virtual places. Some girls have really IMVU boyfriends only (but not in reality) and most of them don't even make up in the game, so it's really a level of commitment involved here! But from what my friend told they last for him, at least, about 3 days... Some others have real and IMVU boyfriends that are the same. Until now I haven't find a girl with different boyfriend in the IMVU and reality. Nor multiple boyfriends. There are rooms where the same people find each selves every day and speak about general stuff, relationships and so on... They are nice with you, they "feel" you and show careness. This is what amazes me, they treat you like a real human being and as being their friend in the real world. (of course it's not always like this) There are jealous girls too and competitiveness between females lol, I know you loled! This is kind of social. So today I closed my door in my room and I've played it all day long and guess what, I didn't feel a need to stay with a real person at all. Normally, If I would stay a full day alone I would get quite crazy... So the question is: It's just me that seemed to be able to fulfill my social needs or there is something more? thanks for your precious time for reading my full question,

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• Social is the new search

  - by John Flyn

  before you read my question, I want to let you know that you have the freedom to delete or migrate this question. I know it probably doest not belog here, but I could not find any stackexchange site that I could ask this. ok. So, what does this "social is the new search" mean from a webmaster/dev standpoint? Does it even make sense? Or is is just some marketing BS. I'm trying to wrap my head around this, and it is just not clicking. And hearing the word "social" makes me wanna throwup sometimes. thanks in advance.

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• How can I track hits to areas of my web application?

  - by Tyson

  We have a growing web application, and we currently use Google Analytics and Chartbeat to track usage and engagement (although we're open to alternatives). Unfortunately, both are geared towards content-based sites where everything is about the URL. Our URLs contain object IDs, making them less useful independently, and causing us to grow beyond Google Analytics' 50,000 unique URLs per day. How can we track hits to areas of our web application, essentially ignoring parts of the URLs?

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• Parsing google site speed in analytics

  - by Kevin Burke

  I'm having a hard time making heads or tails of the Site Speed graphs in Google Analytics. Our site speed is fluctuating wildly from month to month, despite a large sample (the report is "based on 100,000's of visits) and a consistent web set up (static files served from an EC2 instance running nginx behind a load balancer). Here's our site speed, with each datapoint representing a week worth of data. Over this time period we modified our source and HTTP headers to increase our cache hits on static resources by 5x. Why would it fluctuate so much? Is there any way to get more reliable information from those graphs?

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• Displaying google analytics data on my website

  - by anon-user0

  I sale adspace for my websites directly to the advertisers. I ad page where I want to show google anaylytics information that update automatically without me having to manually update everyday or every month. Something like this: http://wstats.net/en/website/riverplate.com#stat_trafic I don't want to use embedded or iframed third party services. I know google has public API and you can connect it to google graph API to to show pretty graphs. There is a tutorial by google here on how to do it: https://developers.google.com/analytics/resources/articles/gdataAnalyticsCharts Few problems: I don't know much javascript The javascript seems to prompt for authntication as opposed to login automatically. (from my understanding by reading comments on the code) Does anyone know of any ready made script that does what I am looking for or know how I can fix this code that will allow me to display analytic info without authenticating? Thanks.

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• Joomla and Google Analytics advanced options in tracking code

  - by miako

  I want to insert google analytics tracking code in my joomla site. so i registered in the official site of google and saw there is an advanced tab with three more options than standard. Do i have to check "i want to track dynamic pages" and "i want to track php pages"? Do these options provide me better results or they are necessary for a dynamic site based on php like joomla? Does anyone know the process of installing? because i didn't manage to make it work by following this Also where do i place the tracking code? Because of some bugs some say it is better just after the tag <body> whereas other say just before the tag </body>. Thank you

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• google analytics reverse transaction not working with sales performance

  - by prasad maganti

  We have google analytics account and trying to do reverse transaction. We have created a transaction on one date and reverse transaction on some other date. After transaction if we do reverse transaction it disappears from transactions list. Is it the expected behavior or abnormal behavior? But, if we check the same order data in sales performance, the reverse transaction does not reflects on when we created the transaction, it reflecting on when we made reverse transaction date. It should not be do like this. The reverse transaction should affect the same date on when we made transaction date.

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• Broken links in content reports when tracking subdomains with Google Analytics

  - by Rob Sobers

  I have a tracking code that I use on my main site and my blog, which is on a subdomain: www.example.com blog.example.com I have a single profile in Google Analytics. I use advanced segments to look at traffic to the main site vs. traffic to the blog. Problem 1: When I'm browsing my content reports under Standard Reporting, the "Page" column doesn't show the top-level or sub-domain, so I can't differentiate www.example.com/index.html from blog.example.com/index.html easily. According to the docs, this filter is supposed to make GA prepend the hostname to the page URL in your content reports, but it doesn't seem to work. Problem 2: When I click on the little "Open in new window" icon next to a given page in a content report line, it always assumes the page lives on www.example.com, so I get 404s when the page is actually on blog.example.com. Is there a good solution for these subdomain tracking problems?

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• Sub Domain tracking with Analytics filters

  - by Nick

  Hi All, We currently have Analytics tracking codes running throughout our site including our Sub Domains. What I would like to do is create different Profiles under the same account segmenting the sub domains by means of filters. Currently I am just excluding the hostname of the main website by using the following custom filter: Exclude: Hostname Filter pattern: ^www.mydomain.co.za(.*) I know this isn't the proper method of doing this though and have some of the main domains links coming through in the data. Ideally I would just like to include anything from: sub.domain.co.za Any help would be greatly appreciated. Thanks

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• Why will Google Analytics not allow our URL?

  - by Linda H

  In Google Analytics we're trying to add a property for each website of a WordPress multisite network. It works well for all of the sub-site but one. In the Default URL field we used the following: www.mywebsite.no/ - works www.mywebsite.no/nurse - works, as does a few other sub-sites www.mywebsite.no/doctor - doesn't work In the last case we get the following error: Value is not a valid domain. (e.g. example.com, www.example.com) We can't change the name of the sub-site but GA just won't accept the URL. Why is this and what can we do to solve this?

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• Track url from Amazon S3 using Google Analytics

  - by morktron

  I couldn't find any decent pay per view video solutions for low budget clients. So I'm considering using a membership extension with Joomla and hosting the video with amazon S3. The only issue is that once someone has signed up to view or download the video if they have any web development experience they will be able to get the url of the video and freely publish it on the web. How can this be prevented? It looks like it can be done using IAM User Temporary Credentials - AWS SDK for PHP but the client would prefer not to have to pay someone to spend hours writing custom php code to get this to work. With Amazon s3 I could at least check the log files I guess to manually monitor the url but is there a way to track the url with Google Analytics? or is there a more elegant solution?

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• Google ranking - Modal views - google analytics events [duplicate]

  - by minchiya

  This question already has an answer here: How to diagnose a search engine ranking drop? 5 answers I modified a site recently : - I added many google analytics events, to better understand user behaviour. - I added also two buttons on almost all the pages of the site. Those buttons show modal-views (I am using bootstrap) with questions about user opinion. This modals views are on almost all pages of the site. After this modification the ranking of the site decreased on google search from the second place to the seconde page :( Is it the events-collected or the model-views added ? If the model-views are the reason, then how to better do similar surveys ? Did you have please similar experience, or explanation to this ? Perhaps it is the effect of panda4 update. In this cas, what can I look for to improve the site. How to debug the problem/reasons ?

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• how to check that Google Analytics Tracking Code is firing on an iPad

  - by crmpicco

  I am used to using the Firebug extension "Omnibug" with Firefox to check that Google Analytics Tracking Code is firing on my website. This application works very well and has minimal overhead. I am now testing the website on an iPad and would like to know if there is a way to check that the GATC is firing on the iPad natively? I have spoofed the iPad UA string on Firefox on the desktop and it appears to fire correctly, however i'd like to see it happening on the device itself (if at all possible). I know that Firebug can be installed on an iPhone by means of a bookmarklet, however it is 1) quite buggy and not very user-friendly and 2) it doesn't support Omnibug. How can I check that my GATC is firing on my iPad?

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• Why Google Analytics is displaying wrong landing pages?

  - by Salman

  I see all of my pages as Landing Pages in Google Analytics which cannot be true as I did not post those pages anywhere and I don't see any traffic hitting directly to that page. Also, I am using virtual page views on few buttons and I see those virtual pages as Landing pages too. For example, /click/request-a-quote 35000 views 35000 is too big a number to be ignored. Even if I ignore Virtual Pages Views, I see a lot of pages as Landing Pages that I am 100% sure that visitors ( atleast not so many users) are NOT hitting directly. Any advice, how to debug it? PS: I'm using the following code: var _gaq = _gaq || []; _gaq.push(['_setAccount', '<']); _gaq.push(['_setDomainName', 'none']); _gaq.push(['setLocalGifPath', '/images/_utm.gif']); _gaq.push(['_setAllowLinker', true]); _gaq.push(['_trackPageview','account/phase1']);

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• Use Google Analytics to record newsletter clicks to an external website

  - by rlsaj

  Note: by external website I mean a website that we do not have access to the code. For example www.facebook.com I want to record how many social share clicks we have from our customer newsletters. For example, when a customer receives a newsletter they can click "Share this on Facebook" which shares the hosted version of the newsletter. If I wanted to record these newsletter clicks to our website I understand we'd use Google URL Builder (https://support.google.com/analytics/answer/1033867?hl=en) to create a UTM URL but because we're linking to an external site, how do we record this?

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