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• What's Happening in Business Analytics at OpenWorld 2012?

  - by jmorourke

  Oracle OpenWorld 2012 is rapidly approaching on September 30th when we take over the city of San Francisco for five days.  The Business Analytics this year is our strongest ever with over 150 EPM, BI, Analytics and Data Warehousing sessions delivered by Oracle, our customers and partners.  We’ll also have Hands-On Labs, 20 demo pods dedicated to Business Analytics products, and over 30 partners exhibiting their solutions.  So what’s hot in the Business Analytics program at OpenWorld?  Here are some of the “can’t miss” sessions at this year’s conference: The EPM and BI general sessions, led by SVP of Product Development Balaji Yelamanchili will highlight what’s new provide a view into Oracle’s EPM, BI and Analytics strategies.  Both sessions are scheduled on Monday, October 1st. Thursday Keynote:  See More, Act Faster:  Oracle Business Analytics, led by Oracle President Mark Hurd, will provide a view into Oracle’s strategy for Business Analytics, especially engineered systems designed to provide extreme performance for the most rigorous analytic tasks. Superfast Business Intelligence with Oracle Exalytics.  Hear about various business intelligence scenarios in which Oracle Exalytics provides exemplary value—from operational reporting and prepackaged applications to analytics on unstructured data. Turn Insights into Real-Time Actions with Oracle Business Intelligence Mobile.  Learn how Oracle Business Intelligence Mobile enables organizations to deliver relevant information and turn insight into real-time action, no matter where employees are located. Empowering the Business User: Introduction to Oracle Endeca Information Discovery.  Find out how you can find fast answers to the new questions that confront your business every day, while avoiding the confusion and inconsistencies brought about by spreadsheets and desktop tools. Big Data:  The Big Story.  Learn how to harness big data, your existing data, and predictive analytics to make better decisions in an environment of rapid shifts in behavior and instant feedback.  Learn about the technologies that constitute a big data architecture, how to leverage and implement advanced analytics for real-time decisions, and the tools needed to know the unknown. Planning at the Speed of Business with Oracle Exalytics.  Learn how Oracle Hyperion Planning leverages the power of Oracle Exalytics to do planning faster, with more detail and more users than ever. For more details on these and other Business Analytics sessions at OpenWorld, download the Focus On Business Analytics program guide at:  http://www.oracle.com/openworld/focus-on/index.html We look forward to seeing you in San Francisco!

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• how did Google Analytics kill my site?

  - by user1813359

  Yesterday I created a google analytics profile for one of my sites and included the JS block in the layout template. What happened next was very strange. Within about 2 minutes, the site had become unreachable. I had been checking the AWStats page for the site when I thought to set up GA. After that had been done, I clicked on the link for 404 stats, which opens in a new tab. It churned for a long while and then showed a nearly blank page, similar to that when Firefox chokes on a badly-formatted XML page, except there was no error msg. But i was logged into the server and could see that that page has a 401 Transitional DTD. Strange! I tried viewing source but it just churned endlessly. I then tried "inspect element" and was able to see an error msg having to do with some internal Firefox lib. Unfortunately, i neglected to copy that. :-( All further attempts to load anything on the site would time out. Firebug's Net panel showed no request being made. Chrome would time out. So, I deleted the GA profile, removed the JS block, and cleared the server cache. No joy. I then removed all google cookies and disabled JS. Still nothing. No luck in any other browser. And now my client couldn't access the site. Terrific. I was able use wget while logged into another server. The retrieved page was fine, and did not contain the GA JS block. However, the two servers are on the same network. (Perhaps a clue.) The server itself was fine. Ping, traceroute looked great. I could SSH in. I tailed the access log and tried a browser request. Nothing. But i forgot to quit and a minute or so later I saw a request from someone else being logged. Later, I could see that requests had been served all day to some people. Now, 24 hours later, the site works once again, but is still unreachable by the client (who is in another city). So, does anyone have some insight into what's going on? Does this have something to do with google's CDN? I don't know very much about how GA works but what I'm seeing reminds me of DNS propagation issues. And why the initial XML error? And why the heck was the site just plain unreachable? What did google do to my site?! Sorry for the length but I wanted to cover everything.

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• Are there any open-source / free site analytics solutions that are intranet deployable?

  - by Richard Nichols

  There are plenty of statistics/analytics providers for Internet deployed software (e.g. Google Analytics), but I'm looking for an analytics tool to integrate into a LAN/intranet based web application. I'm aware of AWStats, but I'd prefer something with a design similar to Google Analytics, where a Javascript callback can be embedded into the app and call back to an analytics server. This doesn't require any sort of extra application server configuration and access to run. I'm thinking there's nothing available that isn't proprietary / pay-for, but I'd love to be told I'm wrong!

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• How do I prove to a client/advertiser that my site's analytics numbers are what I say they are?

  - by Bryson

  I have been asked to provide recommendations on "Verified Analytics" for the next iteration of my company's site. Verified to mean that when we sell ad space, it's based on a number of page-views, and the people who buy that space want a way to verify that the numbers we give them are the actual numbers we're delivering. I have turned to The Google and the only services I can find for this sort of thing revolve around Google Analytics and the sale of a domain name. I export my analytics numbers to a PDF, have Google email the PDF to my auctioneer, and they look for signs of tampering. If no signs of tampering are found they put a little "Verified" badge on the domain auction. (Here) Other than this, and something similar on another domain sales site, I haven't found anything like what I've been asked to find. Currently we are using Google Analytics, however I've been also asked to recommend a replacement for that based on the ability to be verified. I'd rather just stick with Google Analytics since we also use Google for advertising.

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• Reassessment: What's a good analytics package to use for tracking user behavior in a native iOS app?

  - by BeachRunnerJoe

  Hello. I've been poking around google and SO for answers on this, but it doesn't seem to be very well discussed, so I thought I revisit the question. Is anyone using any analytics packages (like Google Analytics or Mixpanel) to track user behavior in their native iOS apps? The three I've come across are Flurry, Mixpanel, and Google Analytics. It sounds like Apple is still peeved at Flurry, so I don't want to mess with that. Mixpanel looks simple and easy to use, but I'd first like to hear from someone who has used it. Same goes with Google Analytics for the iPhone. I've just finished building an iPhone game and I'd like to begin tweaking it based on how the users are playing it. Does anyone have any recommendations or experience with any of these analytics packages? Thanks so much!

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• Google Analytics recording event based on <a> title attribute

  - by rlsaj

  I am declaring: var title = (typeof(el.attr('title')) != 'undefined' ) ? el.attr('title') :""; and then have the following: else if (title.match(/^"Matching Content"\:/i)) { elEv.category = "Matching Content Click"; elEv.action = "click-Matching-Content"; elEv.label = href.replace(/^https?\:\/\//i, ''); elEv.non_i = true; elEv.loc = href; } However, using Google Analytics debugger this is not being recorded. Any suggestions? The complete function is: if (typeof jQuery != 'undefined') { jQuery(document).ready(function gLinkTracking($) { var filetypes = /\.(avi|csv|dat|dmg|doc.*|exe|flv|gif|jpg|mov|mp3|mp4|msi|pdf|png|ppt.*|rar|swf|txt|wav|wma|wmv|xls.*|zip)$/i; var baseHref = ''; if (jQuery('base').attr('href') != undefined) baseHref = jQuery('base').attr('href'); jQuery('a').on('click', function (event) { var el = jQuery(this); var track = true; var href = (typeof(el.attr('href')) != 'undefined' ) ? el.attr('href') :""; var title = (typeof(el.attr('title')) != 'undefined' ) ? el.attr('title') :""; var isThisDomain = href.match(document.domain.split('.').reverse()[1] + '.' + document.domain.split('.').reverse()[0]); if (!href.match(/^javascript:/i)) { var elEv = []; elEv.value=0, elEv.non_i=false; if (href.match(/^mailto\:/i)) { elEv.category = "Email link"; elEv.action = "click-email"; elEv.label = href.replace(/^mailto\:/i, ''); elEv.loc = href; } else if (title.match(/^"Matching Content"\:/i)) { elEv.category = "Matching Content Click"; elEv.action = "click-Matching-Content"; elEv.label = href.replace(/^https?\:\/\//i, ''); elEv.non_i = true; elEv.loc = href; } else if (href.match(filetypes)) { var extension = (/[.]/.exec(href)) ? /[^.]+$/.exec(href) : undefined; elEv.category = "File Downloaded"; elEv.action = "click-" + extension[0]; elEv.label = href.replace(/ /g,"-"); elEv.loc = baseHref + href; } else if (href.match(/^https?\:/i) && !isThisDomain) { elEv.category = "External link"; elEv.action = "click-external"; elEv.label = href.replace(/^https?\:\/\//i, ''); elEv.non_i = true; elEv.loc = href; } else if (href.match(/^tel\:/i)) { elEv.category = "Telephone link"; elEv.action = "click-telephone"; elEv.label = href.replace(/^tel\:/i, ''); elEv.loc = href; } else track = false; if (track) { _gaq.push(['_trackEvent', elEv.category.toLowerCase(), elEv.action.toLowerCase(), elEv.label.toLowerCase(), elEv.value, elEv.non_i]); if ( el.attr('target') == undefined || el.attr('target').toLowerCase() != '_blank') { setTimeout(function() { location.href = elEv.loc; }, 400); return false; } } } }); }); }

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• Does Google Analytics exclude Campaign traffic from Facebook in the Social reports?

  - by user1612223

  For a while we have used campaign tags when putting posts on Facebook so that we can run campaign reports in Google analytics on those links. However it appears that traffic from those links are being excluded in Google's Social reports. For example between 7/20 and 8/19 I'm seeing 123 Visits where Facebook is the source in my Campaigns report, but only 29 Visits where Facebook is the source in my Social Sources report. Main questions: Does Google exclude campaign traffic from it's social reports? If it does, is there any way to reconcile that so that the traffic shows up in both reports? If it doesn't, what could be causing the vast discrepancy? One observer noted that we are setting the Medium to "Post" when passing the campaign parameters, and that Google may only allow "Referral" traffic in it's social reports (Just speculation). In that case we could potentially change the Medium to "Referral", but that would undermine some of our strategy in being able to set different mediums. I have also considered that maybe the campaign traffic came to the site several times, and the social report may count the same user as less visits, however over 70% of the Facebook campaign traffic is new traffic, so at a minimum there would need to be over 85 Visits on the Social side for that argument to be valid. I've done several searches for any information on this topic, and haven't run across much of anything. I did post the same question on Google's Product Forum and have not gotten a response. The title of that question was 'Facebook Campaign Traffic Not Showing in Social Reports'. The inability to pass campaign data on Facebook posts would make evaluating the performance of those specific posts very difficult, so I'm hoping there is a solution to this.

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• Willy Rotstein on Analytics and Social Media in Retail

  - by sarah.taylor(at)oracle.com

  Recently I came across a presentation from Dan Zarrella on "The Science of Retweets. (http://www.slideshare.net/HubSpot/the-science-of-retweets-with-dan-zarrella). It is an insightful, fact-based analysis of how tweets propagate and what makes them successful. The analysis is of course very interesting for those of us interested Tweeting. However, what really caught my attention is how well it illustrates, form a very different angle, some of the issues I am discussing with retailers these days. In particular the opportunities that e-commerce and social media open to those retailers with the appetite and vision to tackle the associated analytical challenges. And these challenges are of course not straightforward.   In his presentation Dan introduces the concept of Observability, I haven't had the opportunity to discuss with Dan his specific definition for the term. However, in practical retail terms, I would say that it means that through social media (and other web channels such as search) we can analyze and track processes by measuring Indicators that were not measurable before. The focus is in identifying patterns across a large number of consumers rather than what a particular individual "Likes".   The potential impact for retailers is huge. It opens the opportunity to monitor changes in consumer preference  and plan the business accordingly. And you can do this almost "real time" rather than through infrequent surveys that provide a "rear view" picture of your consumer behaviour. For instance, you could envision identifying when a particular set of fashion styles are breaking out from the pack, and commit a re-buy. Or you could monitor when the preference for a specific mobile device has declined and hence markdowns should be considered; or how demand for a specific ready-made food typically flows across regions and manage the inventory accordingly. Search, blogging, website and store data may need to be considered in identifying these trends. The data volumes involved are huge (check Andrea Morgan's recent post on "Big Data" in retail) but so are the benefits. As Andrea says, for the first time we can start getting insight into "Why" the business is performing in a certain way rather than just reporting on what is happening. And it is not just about the data volumes. Tackling the challenge also calls for integrated planning systems that can bring data and insight into the context of the Decision Making process Buyers, Merchandisers and Supply Chain managers are following. I strongly believe that only when data and process come together you can move from the anecdotal to systematically improving business performance.   I would love to hear your opinions on these trends and where you think Retail is heading to exploit these topics - please email me: [email protected]

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• New Executive Q&As on Oracle's Social Services Solution

  - by michael.seback

  According to Calvin Tu, Senior Director Product Management, for Oracle Public Sector, "Government organizations are experiencing unprecedented demand for social services--but many are hampered by..." Read more about the strategy. "They're going to love the ability to automate the prescreening process and eligibility determination, thanks to a natural-language rules engine that..." says John Garrison, Oracle Vice President For CRM Public Sector. Read the rest of the story.

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• Social meet up on Twitter for MEET Windows Azure on June the 7th

  - by shiju

  Get ready to MEET Windows Azure live on June the 7th. The Microsoft Windows Azure team is conducting an online event “Meet Windows Azure” on June 7th 2012 starting at 1 PM PDT. The event will be presented by Scott Guthrie. If you want to watch event  live, you can register here: http://register.meetwindowsazure.com/.   If you are planning to attend the event and want to be social, there is a Social meet up on Twitter event organized by Windows Azure MVP Magnus Martensson MEET Windows Azure Blog Relay: Roger Jennings (@rogerjenn): Social meet up on Twitter for Meet Windows Azure on June 7th Anton Staykov (@astaykov): MEET Windows Azure on June the 7th Patriek van Dorp (@pvandorp): Social Meet Up for ‘MEET Windows Azure’ on June 7th Marcel Meijer (@MarcelMeijer): MEET Windows Azure on June the 7th Nuno Godinho (@NunoGodinho): Social Meet Up for ‘MEET Windows Azure’ on June 7th Shaun Xu (@shaunxu) Let's MEET Windows Azure Maarten Balliauw (@maartenballiauw): Social meet up on Twitter for MEET Windows Azure on June 7th Brent Stineman (@brentcodemonkey): Meet Windows Azure (aka Learn Windows Azure v2) Herve Roggero (@hroggero): Social Meet up on Twitter for Meet Windows Azure on June 7th Paras Doshi (@paras_doshi): Get started on Windows Azure: Attend “Meet Windows Azure” event Online Simran Jindal (@SimranJindal): Meet Windows Azure – an online and in person event, social meetup #MeetAzure (+ Beer for Beer lovers) on June 7th 2012 Magnus Mårtensson (@noopman): Social meet up on Twitter for MEET Windows Azure on June 7th Kris van der Mast (@KvdM): Shiju Varghese (@shijucv) Social meet up on Twitter for MEET Windows Azure on June the 7th I hope to see you online for the social meet event on the 7th. My Twitter user name is @shijucv Call to action: Link to this blog post on your blog and I will update this post to link to you.

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• Three New Videos on Social Development

  - by Bob Rhubart

  By now it should be clear to even the most tenacious Luddite that the social media phenomenon is no mere fad. Those ubiquitous icons for Facebook and Twitter and other social networks are little beacons of disruptive change signalling yet again that the 20th century is over, dude. And that presents an opportunity for software developers with the necessary insight and expertise to tap into and expand social platforms for forward-thinking organizations. If you're a developer and you're interested in exploiting these emerging opportunities you'll want to check out three new videos that focus on software development for social platforms. Developing with Facebook: An Introduction to Social Design James Pearce, Facebook's head of Mobile Developer Relations, provides an overview of the Facebook platform and the underlying APIs that are available to the developer community. Building on the LinkedIn Platform: Content Amplified Adam Trachtenberg, Director of LinkedIn's Developer Network, discusses how you can make it simple for a professional audience to discover and distribute your content on LinkedIn. Emergence of the Social Enterprise Roland Smart, Oracle's VP of Social Marketing, shares Oracle’s vision for the social-enabled enterprise and highlights the role developers will play in the next phase of enterprise development. OTN has also created the Oracle Social Developer Community, a new Facebook page devoted to the promotion of community conversation and resources to support Social Developers. If you're working on a social development project, visit the page and tell us about it.

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• Looking ahead at 2011-with Gartner

  - by andrea.mulder

  Speaking of forecasting the future. Gartner highlighted the top 10 technologies and trends that will be strategic for most organizations in 2011. While Gartner's predictions are not specific to CRM, you just cannot help but notice some of the common themes in store for 2011. The top 10 strategic technologies for 2011 include: Cloud Computing Mobile Applications and Media Tablets Social Communications and Collaborations Video Next Generation Analytics Social Analytics Context-Aware Computing Storage Class Memory Ubiquitous Computing Fabric-Based Infrastructure and Computers

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• Managing Social Relationships for the Enterprise – Part 1

  - by Michael Hylton

  v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} Reggie Bradford, Senior Vice President, Oracle Today, Mark Hurd, President of Oracle, Thomas Kurian, Executive Vice President of Oracle and I discussed the strategic importance of how social media is impacting the enterprise and how it is changing the way customers, prospects employees and investors interact with brands worldwide. Oracle understands that the consumer is in control and as such, brands must evolve and change to meet growing needs. In addition, according to social media thought leader and Analyst from Altimeter Group, Jeremiah Owyang, companies now average 178 corporate-owned social media accounts. When Oracle added leading social marketing, listening analytics and development tools from Vitrue, Collective Intellect and Involver to its Oracle’s Cloud Services Suite we went beyond providing a single set of tools. We developed an entire framework to include a comprehensive social relationship management suite to help companies move beyond the social enterprise and achieve the social-enabled enterprise. The fundamental shift from transaction to engagement means that enterprises need not only a social strategy, but should also ensure that the information and data received from social initiatives flow back to marketing, sales, support and service. Doing so enables companies to deliver a proactive and compelling experience and provides analytics to turn engagement into opportunity – and ultimately that opportunity into revenue. On September 13, 2012, I am delighted to sit down with Jeremiah to further the discussion about how enterprises are addressing social media strategies and managing content. In addition, we will be taking your questions after the webinar via Twitter (@Oracle, @ReggieBradford, @cwfinn, @jowyang). Use #oracle and #socbiz to submit questions and follow the conversation. I look forward to speaking with you and answering your questions online. For more information about becoming a social-enabled enterprise, visit www.oracle.com/social. And don’t miss the insights of other social business thought leaders at www.oracle.com/goto/socialbusiness. Normal 0 false false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Arial","sans-serif"; mso-fareast-font-family:Cambria; mso-fareast-theme-font:minor-latin;}

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• Understanding When Social Interactions Should Be Resolved in Another Channel

  - by Christina McKeon

  Guest Blogger: Aphrodite Brinsmead, Senior Analyst at Ovum Agents need to respond to customers’ social comments and questions quickly and in the right tone. But more importantly, they need to offer resolutions. Customers care most about how long it takes to find information rather than which channel they are using. They choose to use social media because they are comfortable with the channel and it offers a convenient way to communicate. Ideally agents will resolve questions within social media, but they need guidance as to how and when to escalate interactions to a more private channel. First, businesses should assess the way in which customers are using social media to communicate with them and categorize posts into groups: complaints, feedback, technical queries or more general support questions. They should then consider the types of interactions that can easily be handled within social media and those that need to be followed up in another channel. This will be very dependent on the industry. Examples of queries that can be resolved in social media include Shipping pricing and timeframes Outage updates and resolution plans Flight status information Product stock check Technical support videos or forum posts Availability of facilities Both customers and agents need to be educated about the types of questions they can expect to resolve within social media. As the channel matures as a customer service tool, it needs to have value other than just as a forum for complaints. Social customer service agents need the power to start a web chat or phone call Any questions where customers need to divulge personal details in order to get a resolution will need to be addressed in a private channel: a private social message, web chat, email or phone call. Customers should never disclose their date of birth, social security, credit card number, or healthcare records in a public forum. Flight issues, changes to a booking, billing queries or account updates will all need to be completed via a private interaction. Agents responding to questions on social media need the ability to start a web chat or phone call with the customer. The customer doesn’t want to have to repeat their question and the agent should be empowered to connect customer records and access account or billing information. These agents will need to be trained across different channels and should be able to view all customer communications in one application. They also need to follow up questions that began on a public forum in the initial channel to make it clear that the issue was addressed. In order to make this possible, social media needs to be integrated as part of a broader customer service strategy. Irrespective of how many channels are used to complete an interaction, businesses should prioritize customer satisfaction and issue resolution. They need a clear strategy and trained agents that can handle and respond to social interactions. Follow me on Twitter @diteb. 

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• Google Analytics API - Tying Behavior to Specific Dates

  - by DavidS

  I am using the API to understand the performance of Adwords ad campaigns. I need to know how to attribute metrics back to the date dimension. For instance, for a given date, if I have 20 clicks, 18 visits, and 3 goal completions, does it mean that: 1) All of these actions happened on the day in question and are otherwise independent (meaning that the 3 goals could have been for people that clicked any time in the past 30 days, not who clicked on that day) 2) The on-site actions are a subset of the click activity on that day (i.e. on that day, 20 people clicked, 18 registered a real visit, and 3 completed a goal) If it is scenario 2, does that mean there is a need to refresh old rows every day? Thanks!

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• Webcast - Social BPM: Integrating Enterprise 2.0 with Business Applications

  - by peggy.chen

  In today's fast-paced marketplace, successful companies rely on agile business processes and collaborative work environments to stay ahead of the competition. By making your application-based business processes visible, shareable, and flexible through dynamic, process-aware user interfaces, you can ensure that your team's best ideas are heard-and implemented quickly. Join us for this complimentary live Webcast and learn how Oracle's business process management (BPM) solution with integrated Enterprise 2.0 capabilities will enable your team to: Embed ad hoc collaboration into your structured processes and gain a unified view of enterprise information-across business functions-for effective and efficient decision-making Reach out to an expanded network for expert input in resolving exceptions in business workflows Add social feedback loops to your enterprise applications and continuously improve business processes Join us for this LIVE Webcast tomorrow as we discuss how business process management with integrated Enterprise 2.0 collaboration improves business responsiveness and enhances overall enterprise productivity. Take your business to the next level with a unified solution that fosters process-based collaboration between employees, partners, and customers. Register for the webcast now!

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• What good Social Networking Site solutions there is?

  - by ZetsubouWebmaster

  What good free Social Networking Site solutions there are? I tried many options but most of them are either too complicated, too simple, or just do not work... I tried: Dolphin, DZOIC-Handshakes, elgg, Oxwall, SocialEngine, and some plugins for wp and other cms. I don't need much, just: groups, chats, forums, profiles, PM, photos, pages, comments, search, statistics. Most of which included in pretty much every CMS out there... but not all... So, what good solutions there are? Also I don't mind paying some money (i guess no more then 200$), but I'd prefere if it was a free open source engine. Of course it should be php+mysql based.

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• How do you exclude yourself from Google Analytics on your website using cookies?

  - by Keoki Zee

  I'm trying to set up an exclusion filter with a browser cookie, so that my own visits to my don't show up in my Google Analytics. I tried 3 different methods and none of them have worked so far. I would like help understanding what I am doing wrong and how I can fix this. Method 1 First, I tried following Google's instructions, http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55481, for excluding traffic by Cookie Content: Create a new page on your domain, containing the following code: <body onLoad="javascript:pageTracker._setVar('test_value');"> Method 2 Next, when that didn't work, I googled around and found this Google thread, http://www.google.com/support/forum/p/Google%20Analytics/thread?tid=4741f1499823fcd5&hl=en, where the most popular answer says to use a slightly different code: SHS Analytics wrote: <body onLoad="javascript:_gaq.push(['_setVar','test_value']);"> Thank you! This has now set a __utmv cookie containing "test_value", whereas the original: pageTracker._setVar('test_value') (which Google is still recommending) did not manage to do that for me (in Mac Safari 5 and Firefox 3.6.8). So I tried this code, but it didn't work for me. Method 3 Finally, I searched StackOverflow and came across this thread, http://stackoverflow.com/questions/3495270/exclude-my-traffic-from-google-analytics-using-cookie-with-subdomain, which suggests that the following code might work: <script type="text/javascript"> var _gaq = _gaq || []; _gaq.push(['_setVar', 'exclude_me']); _gaq.push(['_setAccount', 'UA-xxxxxxxx-x']); _gaq.push(['_trackPageview']); // etc... </script> This script appeared in the head element in the example, instead of in the onload event of the body like in the previous 2 examples. So I tried this too, but still had no luck with trying to exclude myself from Google Analytics. Re-iterate question So, I tried all 3 methods above with no success. Am I doing something wrong? How can I exclude myself from my Google Analytics using an exclusion cookie for my browser?

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• How do you exclude yourself from Google Analytics on your website using cookies?

  - by Cold Hawaiian

  I'm trying to set up an exclusion filter with a browser cookie, so that my own visits to my don't show up in my Google Analytics. I tried 3 different methods and none of them have worked so far. I would like help understanding what I am doing wrong and how I can fix this. Method 1 First, I tried following Google's instructions, http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55481, for excluding traffic by Cookie Content: Create a new page on your domain, containing the following code: <body onLoad="javascript:pageTracker._setVar('test_value');"> Method 2 Next, when that didn't work, I googled around and found this Google thread, http://www.google.com/support/forum/p/Google%20Analytics/thread?tid=4741f1499823fcd5&hl=en, where the most popular answer says to use a slightly different code: SHS Analytics wrote: <body onLoad="javascript:_gaq.push(['_setVar','test_value']);"> Thank you! This has now set a __utmv cookie containing "test_value", whereas the original: pageTracker._setVar('test_value') (which Google is still recommending) did not manage to do that for me (in Mac Safari 5 and Firefox 3.6.8). So I tried this code, but it didn't work for me. Method 3 Finally, I searched StackOverflow and came across this thread, http://stackoverflow.com/questions/3495270/exclude-my-traffic-from-google-analytics-using-cookie-with-subdomain, which suggests that the following code might work: <script type="text/javascript"> var _gaq = _gaq || []; _gaq.push(['_setVar', 'exclude_me']); _gaq.push(['_setAccount', 'UA-xxxxxxxx-x']); _gaq.push(['_trackPageview']); // etc... </script> This script appeared in the head element in the example, instead of in the onload event of the body like in the previous 2 examples. So I tried this too, but still had no luck with trying to exclude myself from Google Analytics. Re-iterate question So, I tried all 3 methods above with no success. Am I doing something wrong? How can I exclude myself from my Google Analytics using an exclusion cookie for my browser? Update I've been testing this for several days now, and I've confirmed that the 2nd method of excluding yourself from tracking does indeed work. The problem was that the filter settings weren't properly applied to my profile, which has been corrected. See the accepted answer below.

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• Making profit from a social network

  - by James P.

  This follows similar questions but I'd like to see if anything particular comes out of it due to the nature of site. In short, I've taken up the role of webmaster for a small social network site and wish to make it profitable to at least cover the running costs. The site is linked to a commerce and presents are offered to members according to the number of points they've accumulated through various actions. The site is running on shared hosting so it's probably dirt cheap but the presents can be expensive as a whole and some money has already been invested into the project. One idea I have is to seek some sponsors that would be willing to offer presents or special offers in return for publicity. I don't know if this will be easy or not. I'm also looking into adapting hosting to perhaps move static files to a cheaper online storage medium (see Ideas for reducing storage needs and/or costs (lots of images)). Other suggestions are welcome.

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• Oracle Enhances Oracle Social Cloud with Next-Generation User Experience

  - by Richard Lefebvre

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 Today’s enterprise must meet the technology standards of today’s consumer. According to a recent IDG Enterprise report, enterprises that invest in consumerized, easy-to-use technologies experience a 56 percent increase in employee productivity and a 46 percent increase in customer satisfaction. In order to deliver that simple and intuitive experience across even the most advanced social management capabilities, Oracle today introduced Social Station, an innovative new workspace within Oracle Social Cloud’s Social Relationship Management (SRM) platform. With Social Station, users benefit from a personalized and intuitive user experience that helps increase both the productivity and performance of social business practices. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";} Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} News Facts Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Oracle today introduced Social Station, an innovative new workspace within Oracle Social Cloud’s Social Relationship Management (SRM) platform that helps organizations socially enable the way they do business. With an advanced yet intuitive user interface, Social Station delivers a compelling user experience that improves productivity and helps users more easily deliver on social objectives. To help users quickly and easily build out and configure their social workspaces, Social Station provides drag-and-drop capabilities that allow users to personalize their workspace with different social modules. With a new Custom Analytics module that mixes and matches more than 120 metrics with thousands of customizable reporting options, users can customize their view of social data and access constantly refreshed updates that support real-time understanding. One-click sharing capabilities and annotation functionality within the new Custom Analytics module also drives productivity by improving sharing and collaboration across teams, departments, and executives. Multiview layout capabilities further allows visibility into social insights by offering users the flexibility to monitor conversations by network, stream, metric, graph type, date range, and relative time period. Social Station also includes an Enhanced Calendar module that provides a clear visual representation of content, posts, networks, and views, helping users easily and efficiently understand information and toggle between various functions and views. To support different user personas and social business needs, Oracle plans to continue building out Social Station with additional modules, including content curation, influencer engagement, and command center creation. /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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• Avoid the “Social Silo” - Learn Why and How

  - by Brian Dayton

  Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} I’m not going to spend any more real estate than needed on this—social media is big. Facebook hit the Billion user mark in October, that’s 1 out of every 7 humans on the planet. This past Summer (in the Northern hemisphere) Twitter passed the 400 Million Tweet/day mark. The list of social properties and data points goes on and on. Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} With social your customer, prospect, or constituent has pervasive access—through mobile—to a global audience, the ability to influence friends, friends of friends, and even people they will never meet. They also have the unique opportunity to forge a deeper relationship with your business—telling you what they like, what they don’t like, how you can help, and what they’d like to see more of. Are you listening? Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} What’s the Bottom Line for Business? Businesses need to be where their customers are—on social properties. They need to be available and responsive in those channels—24x7x365. They need to engage and communicate in new ways—sometimes in less than 140 characters and with empathy, not a 1-way megaphone. Finally, businesses need to look at social as an extension of their existing business practices. Not as a silo’d communication channel limited to marketing. Social Can’t Be a Silo – Learn Why @ Oracle CloudWorld When a business is on social networks they represent the whole business. That’s how a customer, constituent, partner or potential candidate sees it. Those organizations that have moved on the opportunity to build closer relationships through social marketing have already made the first step. Social Selling, Service, eCommerce, and Recruiting are external-facing opportunities that leading organizations are moving on right now. This strategy, one of weaving social into and across your business processes—and leveraging social concepts and technologies for internal collaboration—is something you can learn about during an Oracle CloudWorld event in a city near you. You’ll hear and see social relationship management concepts, best-practices, and recommendations woven into topics, discussions, and demonstrations throughout the event—from Marketing and Sales to Service and Human Resources. Stay Tuned and Avoid Potholes By all indications social is here to stay but it’s moving fast and social business strategies are evolving rapidly. At Oracle CloudWorld you’ll also get the opportunity to learn how to avoid some of the potholes on the road to #socialbusiness. Stay tuned to this blog. In future posts I’ll cover some of those potholes including the challenges of Social@Scale and Parallel Processes. Jump-start your social business strategy or learn how to refine and expand what you’re doing already at Oracle CloudWorld. Want to learn more about what Oracle is doing in social? Check out www.oracle.com/social or, if you're looking for a quick read my co-worker, Pat Ma, has a great post on this blog summarizing some popular Social Relationship Management use cases.

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• How to implement the activity stream in a social network

  - by Nicolò Martini

  I'm developing my own social network, and I haven't found on the web examples of implementation the stream of users' actions... For example, how to filter actions for each users? How to store the action events? Which data model and object model can I use for the actions stream and for the actions itselves?

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• Using the OAM Mobile & Social SDK to secure native mobile apps - Part 2 : OAM Mobile & Social Server configuration

  - by kanishkmahajan

  Objective  In the second part of this blog post I'll now cover configuration of OAM to secure our sample native apps developed using the iOS SDK. First, here are some key server side concepts: Application Profiles: An application profile is a logical representation of your application within OAM server. It could be a web (html/javascript) or native (iOS or Android) application. Applications may have different requirements for AuthN/AuthZ, and therefore each application that interacts with OAM Mobile & Social REST services must be uniquely defined. Service Providers: Service providers represent the back end services that are accessed by applications. With OAM Mobile & Social these services are in the areas of authentication, authorization and user profile access. A Service Provider then defines a type or class of service for authentication, authorization or user profiles. For example, the JWTAuthentication provider performs authentication and returns JWT (JSON Web Tokens) to the application. In contrast, the OAMAuthentication also provides authentication but uses OAM SSO tokens Service Profiles:  A Service Profile is a logical envelope that defines a service endpoint URL for a service provider for the OAM Mobile & Social Service. You can create multiple service profiles for a service provider to define token capabilities and service endpoints. Each service provider instance requires atleast one corresponding service profile.The  OAM Mobile & Social Service includes a pre-configured service profile for each pre-configured service provider. Service Domains: Service domains bind together application profiles and service profiles with an optional security handler. So now let's configure the OAM server. Additional details are in the OAM Documentation and this post simply provides an outline of configuration tasks required to configure OAM for securing native apps.  Configuration  Create The Application Profile Log on to the Oracle Access Management console and from System Configuration -> Mobile and Social -> Mobile Services, select "Create" under Application Profiles. You would do this  step twice - once for each of the native apps - AvitekInventory and AvitekScheduler. Enter the parameters for the new Application profile: Name:  The application name. In this example we use 'InventoryApp' for the AvitekInventory app and 'SchedulerApp' for the AvitekScheduler app. The application name configured here must match the application name in the settings for the deployed iOS application. BaseSecret: Enter a password here. This does not need to match any existing password. It is used as an encryption key between the client and the OAM server.  Mobile Configuration: Enable this checkbox for any mobile applications. This enables the SDK to collect and send Mobile specific attributes to the OAM server.  Webview: Controls the type of browser that the iOS application will use. The embedded browser (default) will render the browser within the application. External will use the system standalone browser. External can sometimes be preferable for debugging URLScheme: The URL scheme associated with the iOS apps that is also used as a custom URL scheme to register O/S handlers that will take control when OAM transfers control to device. For the AvitekInventory and the AvitekScheduler apps I used osa:// and client:// respectively. You set this scheme in Xcode while developing your iOS Apps under Info->URL Types.  Bundle Identifier : The fully qualified name of your iOS application. You typically set this when you create a new Xcode project or under General->Identity in Xcode. For the AvitekInventory and AvitekScheduler apps these were com.us.oracle.AvitekInventory and com.us.oracle.AvitekScheduler respectively.  Create The Service Domain Select create under Service domains. Create a name for your domain (AvitekDomain is what I've used). The name configured must match the service domain set in the iOS application settings. Under "Application Profile Selection" click the browse button. Choose the application profiles that you created in the previous step one by one. Set the InventoryApp as the SSO agent (with an automatic priority of 1) and the SchedulerApp as the SSO client. This associates these applications with this service domain and configures them in a 'circle of trust'.  Advance to the next page of the wizard to configure the services for this domain. For this example we will use the following services:  Authentication:   This will use the JWT (JSON Web Token) format authentication provider. The iOS application upon successful authentication will receive a signed JWT token from OAM Mobile & Social service. This token will be used in subsequent calls to OAM. Use 'MobileOAMAuthentication' here. Authorization:  The authorization provider. The SDK makes calls to this provider endpoint to obtain authorization decisions on resource requests. Use 'OAMAuthorization' here. User Profile Service:  This is the service that provides user profile services (attribute lookup, attribute modification). It can be any directory configured as a data source in OAM.  And that's it! We're done configuring our native apps. In the next section, let's look at some additional features that were mentioned in the earlier post that are automated by the SDK for the app developer i.e. these are areas that require no additional coding by the app developer when developing with the SDK as they only require server side configuration: Additional Configuration  Offline Authentication Select this option in the service domain configuration to allow users to log in and authenticate to the application locally. Clear the box to block users from authenticating locally. Strong Authentication By simply selecting the OAAMSecurityHandlerPlugin while configuring mobile related Service Domains, the OAM Mobile&Social service allows sophisticated device and client application registration logic as well as the advanced risk and fraud analysis logic found in OAAM to be applied to mobile authentication. Let's look at some scenarios where the OAAMSecurityHandlerPlugin gets used. First, when we configure OAM and OAAM to integrate together using the TAP scheme, then that integration kicks off by selecting the OAAMSecurityHandlerPlugin in the mobile service domain. This is how the mobile device is now prompted for KBA,OTP etc depending on the TAP scheme integration and the OAM users registered in the OAAM database. Second, when we configured the service domain, there were claim attributes there that are already pre-configured in OAM Mobile&Social service and we simply accepted the default values- these are the set of attributes that will be fetched from the device and passed to the server during registration/authentication as device profile attributes. When a mobile application requests a token through the Mobile Client SDK, the SDK logic will send the Device Profile attributes as a part of an HTTP request. This set of Device Profile attributes enhances security by creating an audit trail for devices that assists device identification. When the OAAM Security Plug-in is used, a particular combination of Device Profile attribute values is treated as a device finger print, known as the Digital Finger Print in the OAAM Administration Console. Each finger print is assigned a unique fingerprint number. Each OAAM session is associated with a finger print and the finger print makes it possible to log (and audit) the devices that are performing authentication and token acquisition. Finally, if the jail broken option is selected while configuring an application profile, the SDK detects a device is jail broken based on configured policy and if the OAAM handler is configured the plug-in can allow or block access to client device depending on the OAAM policy as well as detect blacklisted, lost or stolen devices and send a wipeout command that deletes all the mobile &social relevant data and blocks the device from future access. 1024x768 Social Logins Finally, let's complete this post by adding configuration to configure social logins for mobile applications. Although the Avitek sample apps do not demonstrate social logins this would be an ideal exercise for you based on the sample code provided in the earlier post. I'll cover the server side configuration here (with Facebook as an example) and you can retrofit the code to accommodate social logins by following the steps outlined in "Invoking Authentication Services" and add code in LoginViewController and maybe create a new delegate - AvitekRPDelegate based on the description in the previous post. So, here all you will need to do is configure an application profile for social login, configure a new service domain that uses the social login application profile, register the app on Facebook and finally configure the Facebook OAuth provider in OAM with those settings. Navigate to Mobile and Social, click on "Internet Identity Services" and create a new application profile. Here are the relevant parameters for the new application profile (-also we're not registering the social user in OAM with this configuration below, however that is a key feature as well): Name:  The application name. This must match the name of the of mobile application profile created for your application under Mobile Services. We used InventoryApp for this example. SharedSecret: Enter a password here. This does not need to match any existing password. It is used as an encryption key between the client and the OAM Mobile and Social service.  Mobile Application Return URL: After the Relying Party (social) login, the OAM Mobile & Social service will redirect to the iOS application using this URI. This is defined under Info->URL type and we used 'osa', so we define this here as 'osa://' Login Type: Choose to allow only internet identity authentication for this exercise. Authentication Service Endpoint : Make sure that /internetidentityauthentication is selected. Login to http://developers.facebook.com using your Facebook account and click on Apps and register the app as InventoryApp. Note that the consumer key and API secret gets generated automatically by the Facebook OAuth server. Navigate back to OAM and under Mobile and Social, click on "Internet Identity Services" and edit the Facebook OAuth Provider. Add the consumer key and API secret from the Facebook developers site to the Facebook OAuth Provider: Navigate to Mobile Services. Click on New to create a new service domain. In this example we call the domain "AvitekDomainRP". The type should be 'Mobile Application' and the application credential type 'User Token'. Add the application "InventoryApp" to the domain. Advance the next page of the wizard. Select the  default service profiles but ensure that the Authentication Service is set to 'InternetIdentityAuthentication'. Finish the creation of the service domain.

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• The Social Business Thought Leaders - John Hagel

  - by kellsey.ruppel

  While many European economies are on the brink of a recession between increasing taxation and mounting loss of jobs and bankruptcy filing rates, there's an understandable risk of losing sight of the deeper forces at play. Yet instead of surrendering to uncertainty and trying to survive in the short term, many organizations are feeling the urge to be better prepared to thrive in these complex times by developing a more articulated long term understanding of both the opportunities / challenges ahead. For example: What long-term economic, technological and societal changes are rolling out? Which foundational dynamics will affect our companies' performance, productivity, competition, and innovative potential in the upcoming decades? How will digital infrastructure change our business landscape? What kind of capabilities will be key to compete in a market shaped by growing turbulence, unpredictability and volatility? Breaking out from a strictly cyclical thinking, studies such as the Shift Index by John Hagel, Co-Chairman of the Center for the Edge at Deloitte & Touche (See Measuring the forces of long-term change - The 2009 Shift Index), depict a worrying performance challenge that affected every industry in the entire US economy over the last 45 years. Amidst a more than doubled competitive intensity of the market, and even with an improved labor productivity, the actual performance of US firms has consistently fallen to 25% of what it was in 1965. Most of this reported value is shifting from institutions and organizations to individuals, whether they are customers or young creative talent. To thrive in the digital economy and reverse declining performance trends, companies will have to fundamentally rethink their management approach by moving from knowledge stocks to knowledge flows, from scalable efficiency to scalable learning, from push organizations to pull organizations. Based on the outcomes of the Shift Index and on the book The Power of Pull, the first episode of the Social Business Thought-Leaders features John Hagel to provide strategic insights on how companies will succeed in the 21st century.

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