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  • Cross-Platform Google Chrome App Installer

    - by Volomike
    I have fallen in love with the Google Chrome App way of making an "app" (and extensions as well). What kind of installer would you recommend (free and/or cheap is preferred) that is cross-platform (Mac, Windows 2000+, Linux (Ubuntu, Debian, Suse, Redhat, or derivatives)) and lets me deploy Google Chrome Apps on workstations? It would need to let me deploy Google Chrome, or update Google Chrome to a particular version, as necessary, in order for my app to work.

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  • Flash AS3 sidescrolling tiles optimization

    - by Galvanize
    I'm trying to make a sidescrolling game in Flash that will run on a low performance laptop. While studying the subject from Tonypa I saw that he builds a Bitmap by making copys of the BitmapData of each tile from the Tile Sheet and placing it on the bigger Bitmat with the size of the screen. But when I came to think on how to scroll my map I ran into some optimization doubts. I came up with two choices: Create a MovieClip, place a Bitmap instance for each tile that is shown on the screen + 1 row in it, then move them all. Then when the tile ran off the screen I would move it to end of the MovieClip and replace their BitmapData for the next row in my map. Use a Bitmap with copys of each tile in it (as shown in Tonypa's tutorial) but 1 extra row, move the whole Bitmap, and when it comes the time to replace rows, redraw the whole Bitmap and move it back to the origin position. The first idea is how a co-worker of mine suggested, the second one is my own, but none of us has enough technical knowledge to be sure on a technique that would be optimal in performance, can anyone help?

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  • Enterprise MDM: Rationalizing Reference Data in a Fast Changing Environment

    - by Mala Narasimharajan
    By Rahul Kamath Enterprises must move at a rapid pace to establish and retain global market leadership by continuously focusing on operational efficiency, customer intimacy and relentless execution. Reference Data Management    As multi-national companies with a presence in multiple industry categories, market segments, and geographies, their ability to proactively manage changes and harness them to align their front office with back-office operations and performance management initiatives is critical to make the proverbial elephant dance. Managing reference data including types and codes, business taxonomies, complex relationships as well as mappings represent a key component of the broader agenda for enabling flexibility and agility, without sacrificing enterprise-level consistency, regulatory compliance and control. Financial Transformation  Periodically, companies find that processes implemented a decade or more ago no longer mirror the way of doing business and seek to proactively transform how they operate their business and underlying processes. Financial transformation often begins with the redesign of one’s chart of accounts. The ability to model and redesign one’s chart of accounts collaboratively, quickly validate against historical transaction bases and secure business buy-in across multiple line of business stakeholders, while continuing to manage changes within the legacy general ledger systems and downstream analytical applications while piloting the in-flight transformation can mean the difference between controlled success and project failure. Attend the session titled CON8275 - Oracle Hyperion Data Relationship Management: Enabling Enterprise Transformation at Oracle Openworld on Monday, October 1, 2012 at 4:45pm in Ballroom A of the InterContinental Hotel to learn how Oracle’s Data Relationship Management solution can help you stay ahead of the competition and proactively harness master (and reference) data changes to transform your enterprise. Hear in-depth customer testimonials from GE Healthcare and Old Mutual South Africa to learn how others have harnessed this technology effectively to build enduring competitive advantage through business process innovation and investments in master data governance. Hear GE Healthcare discuss how DRM has enabled financial transformation, ERP consolidation, mergers and acquisitions, and the alignment reference data across financial and management reporting applications. Also, learn how Old Mutual SA has upgraded to EBS R12 Financials and is transforming the management of chart of accounts for corporate reporting. Separately, an esteemed panel of DRM customers including Cisco Systems, Nationwide Insurance, Ralcorp Holdings and Mentor Graphics will discuss their perspectives on how DRM has helped them address business challenges associated with enterprise MDM including major change management initiatives including financial transformations, corporate restructuring, mergers & acquisitions, and the rationalization of financial and analytical master reference data to support alternate business perspectives for the alignment of EPM/BI initiatives. Attend the session titled CON9377 - Customer Showcase: Success with Oracle Hyperion Data Relationship Management at Openworld on Thursday, October 4, 2012 at 12:45pm in Ballroom of the InterContinental Hotel to interact with our esteemed speakers first hand.

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  • Extending Database-as-a-Service to Provision Databases with Application Data

    - by Nilesh A
    Oracle Enterprise Manager 12c Database as a Service (DBaaS) empowers Self Service/SSA Users to rapidly spawn databases on demand in cloud. The configuration and structure of provisioned databases depends on respective service template selected by Self Service user while requesting for database. In EM12c, the DBaaS Self Service/SSA Administrator has the option of hosting various service templates in service catalog and based on underlying DBCA templates.Many times provisioned databases require production scale data either for UAT, testing or development purpose and managing DBCA templates with data can be unwieldy. So, we need to populate the database using post deployment script option and without any additional work for the SSA Users. The SSA Administrator can automate this task in few easy steps. For details on how to setup DBaaS Self Service Portal refer to the DBaaS CookbookIn this article, I will list steps required to enable EM 12c DBaaS to provision databases with application data in two distinct ways using: 1) Data pump 2) Transportable tablespaces (TTS). The steps listed below are just examples of how to extend EM 12c DBaaS and you can even have your own method plugged in part of post deployment script option. Using Data Pump to populate databases These are the steps to be followed to implement extending DBaaS using Data Pump methodolgy: Production DBA should run data pump export on the production database and make the dump file available to all the servers participating in the database zone [sample shown in Fig.1] -- Full exportexpdp FULL=y DUMPFILE=data_pump_dir:dpfull1%U.dmp, data_pump_dir:dpfull2%U.dmp PARALLEL=4 LOGFILE=data_pump_dir:dpexpfull.log JOB_NAME=dpexpfull Figure-1:  Full export of database using data pump Create a post deployment SQL script [sample shown in Fig. 2] and this script can either be uploaded into the software library by SSA Administrator or made available on a shared location accessible from servers where databases are likely to be provisioned Normal 0 -- Full importdeclare    h1   NUMBER;begin-- Creating the directory object where source database dump is backed up.    execute immediate 'create directory DEST_LOC as''/scratch/nagrawal/OracleHomes/oradata/INITCHNG/datafile''';-- Running import    h1 := dbms_datapump.open (operation => 'IMPORT', job_mode => 'FULL', job_name => 'DB_IMPORT10');    dbms_datapump.set_parallel(handle => h1, degree => 1);    dbms_datapump.add_file(handle => h1, filename => 'IMP_GRIDDB_FULL.LOG', directory => 'DATA_PUMP_DIR', filetype => 3);    dbms_datapump.add_file(handle => h1, filename => 'EXP_GRIDDB_FULL_%U.DMP', directory => 'DEST_LOC', filetype => 1);    dbms_datapump.start_job(handle => h1);    dbms_datapump.detach(handle => h1);end;/ Figure-2: Importing using data pump pl/sql procedures Using DBCA, create a template for the production database – include all the init.ora parameters, tablespaces, datafiles & their sizes SSA Administrator should customize “Create Database Deployment Procedure” and provide DBCA template created in the previous step. In “Additional Configuration Options” step of Customize “Create Database Deployment Procedure” flow, provide the name of the SQL script in the Custom Script section and lock the input (shown in Fig. 3). Continue saving the deployment procedure. Figure-3: Using Custom script option for calling Import SQL Now, an SSA user can login to Self Service Portal and use the flow to provision a database that will also  populate the data using the post deployment step. Using Transportable tablespaces to populate databases Copy of all user/application tablespaces will enable this method of populating databases. These are the required steps to extend DBaaS using transportable tablespaces: Production DBA needs to create a backup of tablespaces. Datafiles may need conversion [such as from Big Endian to Little Endian or vice versa] based on the platform of production and destination where DBaaS created the test database. Here is sample backup script shows how to find out if any conversion is required, describes the steps required to convert datafiles and backup tablespace. SSA Administrator should copy the database (tablespaces) backup datafiles and export dumps to the backup location accessible from the hosts participating in the database zone(s). Create a post deployment SQL script and this script can either be uploaded into the software library by SSA Administrator or made available on a shared location accessible from servers where databases are likely to be provisioned. Here is sample post deployment SQL script using transportable tablespaces. Using DBCA, create a template for the production database – all the init.ora parameters should be included. NOTE: DO NOT choose to bring tablespace data into this template as they will be created SSA Administrator should customize “Create Database Deployment Procedure” and provide DBCA template created in the previous step. In the “Additional Configuration Options” step of the flow, provide the name of the SQL script in the Custom Script section and lock the input. Continue saving the deployment procedure. Now, an SSA user can login to Self Service Portal and use the flow to provision a database that will also populate the data using the post deployment step. More Information: Database-as-a-Service on Exadata Cloud Podcast on Database as a Service using Oracle Enterprise Manager 12c Oracle Enterprise Manager 12c Installation and Administration guide, Cloud Administration guide DBaaS Cookbook Screenwatch: Private Database Cloud: Set Up the Cloud Self-Service Portal Screenwatch: Private Database Cloud: Use the Cloud Self-Service Portal Stay Connected: Twitter |  Face book |  You Tube |  Linked in |  Newsletter

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  • What techniques would you use for a next generation java web application?

    - by jakob
    I'm working at a site similar to Foursquare and Yelp, with approximately 100000 unique requests each week that generates content, growing steadily. We are currently using: Seam as Java web framework. MySQL as DB Hibernate as ORM Hibernate Search as Index EhCache for Caching. Since our site is slowly growing out of the current setup and has a lot of legacy code, it is time for us to start thinking about a major refactoring/changing setup. Web framework We are not ready to change the language but we are leaning towards Spring Web Framework, since: Seam is no more. Almost all of us have worked with Spring and liked it. DB and ORM We have done a little research and we are thinking about MongoDB. Index Do we need to have a separate Index if we use MongoDB? Cache ? So my question is basically: If you take Spring Web Framework and MongoDB into consideration, how would a good setup be for a web application that is growing and handles a lot of logged in users generating input and performing searches?

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  • Microsoft launches two new Data Centres for Azure in US to meet growing demand

    - by Gopinath
    In order to meet the growing demand for Windows Azure in US, Microsoft has launched two new data centres in US – East US and West US. With the addition of these two data centres the number of Azure data centres across the globe has grown to 8 and 4 among them are located in US. The two new data centres are providing Computer and Storage resources and few enthusiastic customers already deployed their applications. The other services like SQL Azure and AppFabric will be offered by these data centres in the coming months. The addition of new data centres is a good sign to Microsoft as the customer demand for their Cloud offering is growing. Amazon Web Services is the pioneer in Cloud Computing and they offer wider range of Cloud Services compared to Microsoft. Source: Windows Azure Blog

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  • Stop map from scrolling but let player still move?

    - by ChocoMan
    I have a basic method of scrolling around on a map (moving the map instead of the player), but at when the player gets to a certain proximity to the edge, how do you stop the map from scrolling, but still allow the player to move around until it is away from that proximity? I'm not looking for any code. Just a suggestion so that I can implement it myself. I can see it visually (creating 4 boxed intersecting boundaries for the player to enter), but not sure how to come about stopping and resuming the scrolling of the map.

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  • Big Data Appliance

    - by David Dorf
    Today Oracle announced the next release of it's Big Data Appliance, an engineered system composed of hardware and software targeting the efficient processing of big data.  The solution leverages 288 Intel cores running Cloudera's distribution of Apache Hadoop in 1.1 TB of main memory.  This monster helps companies acquire, organize, and analyze large volumes of structured and un-structured data. Additionally a new versions of the Oracle Big Data Connectors and Oracle NoSQL Database were released. Why is this important to retailers?  As the infographic below conveys, mobile and social have added even more data to the already huge collections of POS transactions and e-commerce weblogs.  Retailers know that mining that data will help them make better decisions that lead to increased sales, better customer service, and ultimately a successful retail business. Monetate

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  • Testing Reference Data Mappings

    - by Michael Stephenson
    Background Mapping reference data is one of the common scenarios in BizTalk development and its usually a bit of a pain when you need to manage a lot of reference data whether it be through the BizTalk Cross Referencing features or some kind of custom solution. I have seen many cases where only a couple of the mapping conditions are ever tested. Approach As usual I like to see these things tested in isolation before you start using them in your BizTalk maps so you know your mapping functions are working as expected. This approach can be used for almost all of your reference data type mapping functions where you can take advantage of MSTests data driven tests to test lots of conditions without having to write millions of tests. Walk Through Rather than go into the details of this here, I'm going to call out to one of my colleagues who wrote a nice little walk through about using data driven tests a while back. Check out Callum's blog: http://callumhibbert.blogspot.com/2009/07/data-driven-tests-with-mstest.html

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  • Calling home, receiving calls and smartphone data from the US

    - by Rob Farley
    I got asked about calling home from the US, by someone going to the PASS Summit. I found myself thinking “there should be a blog post about this”... The easiest way to phone home is Skype - no question. Use WiFi, and if you’re calling someone who has Skype on their phone at the other end, it’s free. Even if they don’t, it’s still pretty good price-wise. The PASS Summit conference centre has good WiFI, as do the hotels, and plenty of other places (like Starbucks). But if you’re used to having data all the time, particularly when you’re walking from one place to another, then you’ll want a sim card. This also lets you receive calls more easily, not just solving your data problem. You’ll need to make sure your phone isn’t locked to your local network – get that sorted before you leave. It’s no trouble to drop by a T-mobile or AT&T store and getting a prepaid sim. You can’t get one from the airport, but if the PASS Summit is your first stop, there’s a T-mobile store on 6th in Seattle between Pine & Pike, so you can see it from the Sheraton hotel if that’s where you’re staying. AT&T isn’t far away either. But – there’s an extra step that you should be aware of. If you talk to one of these US telcos, you’ll probably (hopefully I’m wrong, but this is how it was for me recently) be told that their prepaid sims don’t work in smartphones. And they’re right – the APN gets detected and stops the data from working. But luckily, Apple (and others) have provided information about how to change the APN, which has been used by a company based in New Zealand to let you get your phone working. Basically, you send your phone browser to http://unlockit.co.nz and follow the prompts. But do this from a WiFi place somewhere, because you won’t have data access until after you’ve sorted this out... Oh, and if you get a prepaid sim with “unlimited data”, you will still need to get a Data Feature for it. And just for the record – this is WAY easier if you’re going to the UK. I dropped into a T-mobile shop there, and bought a prepaid sim card for five quid, which gave me 250MB data and some (but not much) call credit. In Australia it’s even easier, because you can buy data-enabled sim cards that work in smartphones from the airport when you arrive. I think having access to data really helps you feel at home in a different place. It means you can pull up maps, see what your friends are doing, and more. Hopefully this post helps, but feel free to post comments with extra information if you have it. @rob_farley

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  • Drawing large 2D sidescroller level terrain

    - by Yar
    I'm a relatively good programmer but now that it comes to add some basic levels to my 2D game I'm kinda stuck. What I want to do: An acceptable, large (8000 * 1000 pixels) "green hills" test level for my game. What is the best way for me to do this? It doesn't have to look great, it just shouldn't look like it was made in MS paint with the line and paint bucket tool. Basically it should just mud with grass on top of it, shaped in some form of hills. But how should I draw it, I can't just take out the pencil tool and start drawing it pixel per pixel, can I?

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  • How is intermediate data organized in MapReduce?

    - by Pedro Cattori
    From what I understand, each mapper outputs an intermediate file. The intermediate data (data contained in each intermediate file) is then sorted by key. Then, a reducer is assigned a key by the master. The reducer reads from the intermediate file containing the key and then calls reduce using the data it has read. But in detail, how is the intermediate data organized? Can a data corresponding to a key be held in multiple intermediate files? What happens when there is too much data corresponding to one key to be held by a single file? In short, how do intermediate partitions differ from intermediate files and how are these differences dealt with in the implementation?

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  • DataSets and XML - The Simplistic Approach

    One of the first ways I learned how to read xml data from external data sources was by using a DataSet’s ReadXML function. This function takes file path for an XML document and then converts it to a Dataset. This functionality is great when you need a simple way to process an XML document.  In addition the DataSet object also offers a simple way to save data in an xml format by using the WriteXML function. This function saves the current data in the DataSet to an XML file to be used later. DataSet ds  = New DataSet();String filePath = “http://www.yourdomain.com/someData.xml”;String fileSavePath = “C:\Temp\Test.xml”//Read file for this locationds.readxml(filePath);//Save file to this locationds.writexml(fileSavePath); I have used the ReadXML function before when consuming data from external Rss feeds to display on one of my sites.  It allows me to quickly pull in data from external sites with little to no processing. Example site: MyCreditTech.com

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  • Saving a list of points into a text file

    - by dylanisawesome1
    I recently posted a question about this, but was not really sure where to go. I've gotten some progress, and have generated some simple noise here: http://pastie.org/5408655 That works well enough for me, but I would really like to be able to save the points into an ascii text file. currently it's formatted so that something like this: http://pastie.org/5409311 would create a square. I need to save in this format with the points(and lines connecting them) generated in the method above. Essentially, I need to write the array of points created in the first example to a text file formatted like the second example.

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  • How do I go from a simple html5 tic tac toe game to an online 2 player game?

    - by phi1o
    I've been working on an online 2 player Tic Tac Toe solution for blackberries. both old and new. And so far I have html5 code that has a 3 x 3 layout that switches between x and o for the game mechanics. I believe I'm still missing a check for win function but my question is about the server side of this game. I'm not sure how to go about learning what exactly I want. how do you take what I have now, and make this into a functioning online game? I've been told WAMP is a good solution, as well as IIS. and its all really over my head, so i'm hoping to get a little more clarity as far as what I should focus on to bring this game to life.

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  • Create device receive SMS parse to text ( SMS Gateway )

    - by Chris Okyen
    I want to use a server as a device to run a script to parse a SMS text in the following way. I. The person types in a specific and special cell phone number (Similar to Facebook’s 32556 number used to post on your wall) II. The user types a text message. III. The user sends the text message. IV. The message is sent to some kind of Device (the server) or SMS Gateway and receives it. V. The thing described above that the message is sent to then parse the test message. I understand that these three question will mix Programming and Server Stuff and could reside here or at DBA.SE How would I make such a cell phone number (described in step I) that would be sent to the Device? How do I create the device that then would receive it? Finally, how do I Parse the text message? I don't want to pay for cloud space, server scripting stuff or server space; I want to just use a free webserver to do this totally free - meaning I will have to do more on my own... My question can be seen in more depth in this visual flowchart

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  • simple collision detection

    - by Rob
    Imagine 2 squares sitting side by side, both level with the ground: http://img19.imageshack.us/img19/8085/sqaures2.jpg A simple way to detect if one is hitting the other is to compare the location of each side. They are touching if ALL of the following are NOT true: The right square's left side is to the right of the left square's right side. The right square's right side is to the left of the left square's left side. The right square's bottom side is above the left square's top side. The right square's top side is below the left square's bottom side. If any of those are true, the squares are not touching. If all of those are false, the squares are touching. But consider a case like this, where one square is at a 45 degree angle: http://img189.imageshack.us/img189/4236/squaresb.jpg Is there an equally simple way to determine if those squares are touching?

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  • Advanced Analytics Oracle Data Mining - NEW 2-Day Training Course

    - by Mike.Hallett(at)Oracle-BI&EPM
    A NEW 2-Day Oracle University (OU) Instructor Led Course on Oracle Data Mining has been developed for partners and customers to learn more about data mining, predictive analytics and knowledge discovery inside the Oracle Database. Oracle Data Mining, provides data mining algorithms that run native for high performance in-database model building and model deployment. This OU course is a great way to learn the advantages and benefits of "big data analytics"; mining data, building and deploying "predictive analytics" all inside the Oracle Database and to work with OBI. To register for a class, click here, then click on View Schedule to see the latest scheduled classes and/or submit your information expressing interest in attending a class.

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  • How to show other characters in online 2D rpg

    - by Loligans
    I have Player 1 and Player 2 I am using Json to send and retrieve player data between the client and the server, but when another player logs in, and is in the same map, how would I send that data to both players to update the graphics engine to show there are 2 Players on the map? About my game it is a 2D RPG tile based game it is 24x15 Tiles it is Real time Action it should interact anywhere between 10-150 ping players interact with each other when in the same map and can see each other moving around the game world is persistent, and is saved when the server shuts down Right now the server just sends the player Only their information which is inside a Json Object Here is an example of what I am talking about If you notice there are 2 separate characters in 2 separate clients, but they are running on the same server. I am trying to get them to show up on both clients, but I don't know how I should accomplish this. Should I send it as an added value in the Json object? Also what is the name of this process so I can look it up and find more info on it?

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  • Best scripting language for project [on hold]

    - by Dave
    This is a subjective question, but I don't know where else to ask it. I'd appreciate it if someone could direct me to an appropriate scripting language for my project. I'm a little new at this so I'd appreciate any help. The project is a website that will display a list of photo subject groups (such as "nature" "people" "sports" etc) on the home page. The photos will all be in subdirectories of the main photo directory (photos) and each subject group will represent a subdirectory in photos. For example in directory photos there might be 3 subdirectories, "nature" "people" "sports" and in each of those subdirectories there will be the actual photos. The idea is that when the website owner wants to update/add/delete a subject group all he has to do is add, delete or update a subdirectory of the photos directory. This means, I think, that I need a scripting language that can read the directories and files in the website and then send a web page with the information in it. What is the simplest and easiest scripting language to do this in? Any ideas? Thanks

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  • How to perform simple collision detection?

    - by Rob
    Imagine two squares sitting side by side, both level with the ground like so: A simple way to detect if one is hitting the other is to compare the location of each side. They are touching if all of the following are false: The right square's left side is to the right of the left square's right side. The right square's right side is to the left of the left square's left side. The right square's bottom side is above the left square's top side. The right square's top side is below the left square's bottom side. If any of those are true, the squares are not touching. But consider a case like this, where one square is at a 45 degree angle: Is there an equally simple way to determine if those squares are touching?

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  • Oracle BPM and Open Data integration development

    - by drrwebber
    Rapidly developing Oracle BPM application solutions with data source integration previously required significant Java and JDeveloper skills. Now using open source tools for open data development significantly reduces the coding needed.  Key tasks can be performed with visual drag and drop designing combined with menu selections entry and automatic form generation directly from XSD schema definitions. The architecture used is extremely lightweight, portable, open platform and scalable allowing integration with a variety of Oracle and non-Oracle data sources and systems. Two videos available on YouTube walk through the process at both an introductory conceptual level and then a deep dive into the programming needed using JDeveloper, Oracle BPM composer and Oracle WLS (WebLogic Server) along with the CAM editor and Open-XDX open source tools. Also available are coding samples and resources from the GitHub project page, along with working online demonstration resources on the VerifyXML site. Combining Oracle BPM with these open source tools provides a comprehensive simple and elegant solution set. Development times are slashed and rapid prototyping is enabled. Also existing data sources can be integrated using open data formats with either XML or JSON along with CRUD accessing via the Open-XDX Java component. The Open-XDX tool is a code-free approach where data mapping is configured as templates using visual drag and drop in the CAM Editor open source tool.  XML or JSON is then automatically generated or processed (output or input) and appropriate SQL statements created to support the data accessing.   Also included is the ability to integrate with fillable PDF forms via the XML templates and the Java PDF form filling library.  Again minimal Java coding is needed to associate the XML source content with the PDF named fields.  The Oracle BPM forms can be automatically generated from XSD schema definitions that are built from the data mapping templates.  This dramatically simplifies development work as all the integration artifacts needed are created by the open source editor toolset. The developer level video is designed as a tutorial with segments, hands-on demonstrations and reviews.  This allows developers to learn the techniques and approaches used in incremental steps. The intended audience ranges from data analysts to developers and assumes only entry level Java skills and knowledge.  Most actions are menu driven while Java coding is limited to simply configuring values and parameters along with performing builds and deployments from JDeveloper and Oracle WLS.   Additional existing Oracle online training resources can be referenced on Oracle BPM and WLS that cover other normal delivery aspects such as user management and application deployment.

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  • How to reduce tight coupling between two data sources

    - by fstuijt
    I'm having some trouble finding a proper solution to the following architecture problem. In our setting (sketched below) we have 2 data sources, where data source A is the primary source for items of type Foo. A secondary data source exists which can be used to retrieve additional information on a Foo; however this information does not always exist. Furthermore, data source A can be used to retrieve items of type Bar. However, each Bar refers to a Foo. The difficulty here is that each Bar should refer to a Foo which, if available, also contains the information as augmented by data source B. My question is: how to remove the tight coupling between data source A and B?

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  • Best way to create an exact twitter clone? From scratch vs CMS vs any other way [closed]

    - by Akash
    I tried many already built Twitter clone scripts but none was having user-end functionality exactly as twitter. I know enough PHP to code all the twitter's features myself. But is there a faster way than coding myself? I've never used a CMS but if I do then won't I have to search a plugin for every twitter feature, like support for multiple users, options for following-unfollowing users, retweeting (reposting someone else's post), tagging? And I'm afraid that there might be some licensing issues with CMS.

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  • Powerful Lessons in Data from the Presidential Election

    - by Christina McKeon
    Now that we’ve had a few days to recover from the U.S. presidential election, it’s a good time to take a step back from politics and look for the customer experience lessons that we can take away. The most powerful lesson is that when you know more about your base, you will have an advantage over your competition. That advantage will translate into you winning and your competition losing. Michael Scherer of TIME was given access to Obama’s data analysts two days before the election. His account is documented in Inside the Secret World of the Data Crunchers Who Helped Obama Win. What we learned from Scherer’s inside view is how well Obama’s team did in getting the right data, analyzing it, and acting on it. This data team recognized how critical it was to break down data silos within the campaign. As Scherer noted, they created “a single system that merged information from pollsters, fundraisers, field workers, consumer databases, and social-media and mobile contacts with the main Democratic voter files in the swing states.” The Obama analysis was so meticulous that they knew which celebrity and which type of celebrity event would help them maximize campaign contributions. With a single system, their data models became more precise. They determined which messages were more successful with specific demographic groups and that who made the calls mattered. Data analysis also led to many other changes in Obama’s campaign including a new ad buying strategy, using social media and applications to tap into supporters’ friends, and using new social news sites. While we did not have that same inside view into Romney’s campaign, much of the post-mortem coverage indicates that Romney’s team did not have the right analysis. As Peter Hamby of CNN wrote in Analysis: Why Romney Lost, “Romney officials had modeled an electorate that looked something like a mix of 2004 and 2008….” That historical data did not account for the changing demographics in the U.S. Does your organization approach data like the Obama or Romney team? Do you really know your base? How well can you predict what is going to happen in your business? If you haven’t already put together a strategy and plan to know more, this week’s civics lesson is a powerful reason to do it sooner rather than later. Your competitors are probably thinking the same thing that you are!

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